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YOUTUBE

What is the Best Bitrate for YouTube?

The best bitrate for YouTube depends on your resolution, frame rate, and whether you are uploading SDR or HDR video.

That is the short answer. The useful answer is knowing the exact bitrate ranges YouTube recommends, when you should go higher, when bigger files do not help, and how bitrate fits into overall upload quality.

This guide breaks that down properly with current YouTube-recommended upload settings, practical creator advice, and the real-world trade-offs between quality, file size, processing time, and playback results.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and technical publishing workflows.

This matters because bitrate questions often get answered with either outdated YouTube tables or unhelpful advice like “just upload the highest quality possible” with no context.

If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: what is the best bitrate for YouTube?

For standard SDR uploads, YouTube currently recommends around 8 Mbps for 1080p at 24–30 fps, 12 Mbps for 1080p at 48–60 fps, 35–45 Mbps for 4K at 24–30 fps, and 53–68 Mbps for 4K at 48–60 fps.

The best bitrate is usually the one that matches YouTube’s current recommendations for your format without creating needlessly huge files.

YouTube’s own recommended upload encoding settings say uploads should use the same frame rate they were recorded in, H.264 video, AAC-LC audio, and variable bitrate, with recommended bitrate ranges based on resolution and frame rate. It also says no bitrate limit is required, although it gives recommended values for reference.

Here is the current official YouTube bitrate guidance for SDR uploads.

Resolution 24, 25, 30 fps 48, 50, 60 fps
8K 80–160 Mbps 120–240 Mbps
2160p (4K) 35–45 Mbps 53–68 Mbps
1440p (2K) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

For HDR uploads, YouTube’s recommended bitrates are slightly higher.

Resolution 24, 25, 30 fps 48, 50, 60 fps
8K 100–200 Mbps 150–300 Mbps
2160p (4K) 44–56 Mbps 66–85 Mbps
1440p (2K) 20 Mbps 30 Mbps
1080p 10 Mbps 15 Mbps
720p 6.5 Mbps 9.5 Mbps

Simple rule: match your export bitrate to YouTube’s recommended range for your actual resolution and frame rate. Do not guess, and do not assume 4K numbers apply to 1080p.

Best bitrate for 1080p YouTube uploads

If you are uploading 1080p SDR video, the current official recommendation is:

  • 8 Mbps for 24, 25, or 30 fps
  • 12 Mbps for 48, 50, or 60 fps

That covers the majority of talking-head videos, tutorials, reaction videos, commentary, and general creator uploads.

If your 1080p video has lots of motion, fine detail, particles, gaming footage, or fast cuts, you may prefer to export toward the upper end of quality in your editor, but it still rarely makes sense to go wildly above YouTube’s guidance for standard uploads unless you have a specific production reason.

Best bitrate for 4K YouTube uploads

If you are uploading 4K SDR video, YouTube currently recommends:

  • 35–45 Mbps for 24, 25, or 30 fps
  • 53–68 Mbps for 48, 50, or 60 fps

This is one reason 4K uploads take longer to export, upload, and process. The files are much larger, and the recommended bitrate is far higher than for 1080p.

If you are wondering whether 4K is worth it at all, also read Should I Upload 4K to YouTube?.

Best bitrate for 60fps uploads

Higher frame rates need higher bitrate because there is simply more image data to preserve cleanly.

Format Recommended SDR bitrate
720p60 7.5 Mbps
1080p60 12 Mbps
1440p60 24 Mbps
2160p60 53–68 Mbps

This matters a lot for gaming, sports, movement-heavy vlogs, cinematic B-roll with motion, and anything where frame clarity matters more than static talking-head footage.

HDR vs SDR bitrate differences

HDR uploads need more bitrate than SDR at the same resolution because there is more image information to preserve.

For example:

  • 1080p SDR at 24–30 fps: 8 Mbps
  • 1080p HDR at 24–30 fps: 10 Mbps
  • 4K SDR at 24–30 fps: 35–45 Mbps
  • 4K HDR at 24–30 fps: 44–56 Mbps

If you are not intentionally producing HDR content with the correct pipeline, do not force HDR settings just because the bitrate numbers are bigger. Bad HDR workflows can make uploads look worse, not better.

Does a higher bitrate always help?

No. This is one of the biggest bitrate myths.

YouTube re-encodes uploads. That means your upload is not the final version viewers receive. Sending YouTube a clean, strong source file matters, but there is a point where increasing bitrate further just bloats your file without creating a visible benefit.

Bigger file does not always mean better result. Once you are already giving YouTube a high-quality source in the correct range, pushing the bitrate massively higher often creates longer export times and larger uploads without a meaningful quality win.

YouTube’s own upload guidance even says no bitrate limit is required, while still providing recommended bitrate ranges for reference. That should tell you the right mindset: quality matters, but bitrate is not a magic knob you can turn forever.

Bitrate vs quality in real life

Bitrate affects quality, but it is only one part of the chain.

Factor Why it matters
Source footage quality You cannot recover detail that was never captured cleanly
Resolution Higher resolutions need more bitrate
Frame rate Higher fps usually needs more bitrate
Codec and export settings H.264, progressive scan, and correct profile settings matter
Motion and detail Fast action and complex textures need more data
YouTube re-encoding Your upload is processed again after upload

That is why a beautifully shot 1080p file exported cleanly at the right bitrate can outperform a badly shot 4K file exported at a giant bitrate.

Smarter export settings beyond bitrate

If you want cleaner uploads, bitrate is not the only thing to check.

YouTube’s official recommendations also include:

  • Container: MP4
  • Video codec: H.264
  • Audio codec: AAC-LC
  • Frame rate: upload in the same frame rate you recorded
  • Scan: progressive, not interlaced
  • Chroma subsampling: 4:2:0
  • Sample rate: 48 kHz

Best practical export mindset: use the correct resolution, keep the original frame rate, export with a clean H.264 MP4 file, and match bitrate to YouTube’s current recommended range instead of guessing.

If you want to widen the technical picture, also read Should I Upload 4K to YouTube? and YouTube Stats for Nerds Explained.

Fresh official facts worth knowing

This topic gets much stronger when you anchor it to current YouTube documentation instead of old export presets people keep repeating for years.

Fact Why it matters What it means in practice
YouTube recommends 8 Mbps for 1080p SDR at 24–30 fps This is the baseline many creators need Most standard 1080p uploads do not need extreme bitrate settings
YouTube recommends 12 Mbps for 1080p SDR at 48–60 fps Higher frame rates need more data Do not use 30 fps bitrate assumptions for 60 fps uploads
YouTube recommends 35–45 Mbps for 4K SDR at 24–30 fps 4K needs much more bitrate 4K exports take more storage, upload time, and processing time
YouTube recommends higher bitrates again for HDR uploads HDR carries more image information Only use HDR workflows when the whole production pipeline supports it properly
YouTube says uploads should use the same frame rate they were recorded in Avoids unnecessary conversion issues Do not randomly change 30 fps footage to 60 fps just for upload

Video pick: RPM vs CPM on YouTube

Bitrate affects technical upload quality, but your business results still depend on the broader content system. This helps connect the technical side to the monetisation side.

Tools that genuinely help with cleaner YouTube uploads

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Checking playback performance, processing, and audience response This is where you connect technical decisions to actual viewer behaviour Learn how to read the right signals
vidIQ Topic research and discoverability Useful because technical upload perfection is still wasted if nobody clicks the video Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and optimisation support Helpful when your bottleneck is consistent uploading and metadata, not just export settings Try TubeBuddy or read my TubeBuddy review
StreamYard Simple live production workflows Useful if part of your content system includes live content that later feeds your upload strategy Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your real growth problem is publishing enough good content, not bitrate itself Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want to connect technical upload choices to real viewer response.
  • Use vidIQ or TubeBuddy if your bigger issue is discoverability and packaging rather than export settings.
  • Use StreamYard if live content is part of your workflow.
  • Use Syllaby if consistency is the real bottleneck.

What I would do if I wanted cleaner YouTube uploads today

  1. Export in the same frame rate you recorded.
  2. Use a clean H.264 MP4 workflow.
  3. Match bitrate to your real resolution and frame rate.
  4. Do not massively overshoot the recommended bitrate for no reason.
  5. Focus on source quality, lighting, motion handling, and editing as well as bitrate.

Final thoughts

If you came here for the fast answer, here it is again: the best bitrate for YouTube depends on your resolution, frame rate, and whether you are uploading SDR or HDR video.

For most creators, that means 1080p SDR at 8 Mbps for 24–30 fps or 12 Mbps for 48–60 fps, with higher numbers for 1440p, 4K, and HDR.

The smart move is not to blindly crank bitrate forever. It is to export a clean source file that matches YouTube’s guidance and supports the footage you actually shot.

If you want help building a channel where the technical side and growth side work together, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

What is the best bitrate for YouTube 1080p?

YouTube currently recommends 8 Mbps for 1080p SDR at 24–30 fps and 12 Mbps for 1080p SDR at 48–60 fps.

What is the best bitrate for YouTube 4K?

For SDR uploads, YouTube currently recommends 35–45 Mbps for 4K at 24–30 fps and 53–68 Mbps for 4K at 48–60 fps.

Does a higher bitrate always improve YouTube quality?

No. Once you are already supplying a clean source in the correct range, a much bigger bitrate often just creates larger files and longer upload times without a clear visible benefit.

Should I export in 60fps if I recorded in 30fps?

Usually no. YouTube recommends uploading using the same frame rate you recorded in.

What codec does YouTube recommend for uploads?

YouTube recommends H.264 video in an MP4 container for standard upload workflows.

What audio bitrate does YouTube recommend?

YouTube’s current recommendations include 128 kbps for mono, 384 kbps for stereo, and 512 kbps for 5.1 uploads.

Does bitrate matter more than video quality?

No. Source quality, lighting, motion, resolution, frame rate, and clean export settings all matter alongside bitrate.

What is the best export mindset for YouTube?

Match your actual resolution and frame rate, use a clean H.264 MP4 export, and stay close to YouTube’s current recommended bitrate ranges.

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HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

Yes, YouTubers can control some parts of which ads appear on their content, but they cannot hand-pick every ad shown on their videos.

That is the short version. The useful version is knowing exactly what creators can control, what YouTube controls automatically, and where people get confused between ad formats, ad categories, sensitive-topic blocks, and advertiser selection.

This guide breaks that down properly, so you know what is possible in YouTube Studio, what is not, and what creators should focus on if they want better monetisation without chasing myths.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

Questions like this matter because monetisation myths waste a lot of creator energy. If you think you can manually choose perfect ads for every video, you will focus on the wrong lever. If you think you have no control at all, you miss tools YouTube does actually give you.

If you want the wider monetisation picture as well, read What Percentage of YouTubers Make Money?. If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: can YouTubers control which ads are shown?

Partly. YouTubers can control some ad settings, such as ad formats, mid-roll placement, and blocking certain ad categories or advertiser URLs, but YouTube still chooses which ads are actually served through its ad systems.

So the honest answer is yes, but only up to a point.

YouTube’s own Help pages make this pretty clear. When you monetise a channel, ads on your video are automatically chosen based on context such as your video metadata and whether the content is advertiser-friendly. At the same time, creators can still manage certain controls inside YouTube Studio.

What creators can control

This is the part people often overlook. Creators do have some meaningful levers.

Control area Can creators influence it? How much control?
Ad formats Yes Creators can choose which ad formats to allow on monetised videos
Mid-roll placement Yes Creators can manage and edit mid-roll positions on longer videos
Sensitive ad categories Yes Creators can block or allow certain sensitive categories
General ad categories Yes, to a degree Creators can block some general categories
Specific advertiser URLs Yes, to a degree Creators can block certain advertiser URLs in available controls
Exact ad selection for each viewer No YouTube serves ads automatically

YouTube Help confirms creators can block certain ads from appearing on or next to their content using blocking controls in YouTube Studio. It also says creators can choose ad formats and manage mid-roll ad breaks on monetised videos.

What YouTube controls automatically

This is the line that matters most: YouTube still decides what specific ad gets served to a specific viewer.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly. https://support.google.com/youtube/answer/7438625 

Plain English version: you can shape the playing field, but you cannot personally hand-pick every ad that appears.

That is why the cleanest answer is “partial control, not total control”.

Ad categories and sensitive-topic blocks

One of the clearest forms of ad control creators do have is category-level blocking.

If there are certain types of ads you do not want appearing next to your content for personal, business, or brand reasons, YouTube allows creators to block some categories, including sensitive ones, inside YouTube Studio.

Type of control What it does Why it matters
Sensitive categories Lets creators block ads from selected sensitive categories Useful for brand alignment and channel comfort
General categories Lets creators block some broader ad categories Helps reduce mismatched advertiser themes
Updates in Studio Changes may take time to reflect Useful to know if you do not see an instant change

This is especially useful if you have a family-friendly brand, strong personal values, or a niche where certain categories would feel wildly off-brand.

Can you block specific advertisers?

To a degree, yes.

Historically, creators and publishers have had access to advertiser URL blocking controls in the broader Google ads ecosystem, and YouTube support material has referenced these controls for YouTube-hosted monetisation as well. The practical takeaway is that creators can have some limited advertiser-level blocking options, but this is still not the same thing as curating every ad partner one by one.

So again, the right mental model is not “I can choose exactly who advertises on my videos”. It is “I can exclude some things I do not want”.

Can YouTubers choose ad formats?

Yes. This is one of the most direct forms of control creators have.

YouTube’s upload and monetisation guidance says that creators in the YouTube Partner Programme can choose advertising formats for their monetised videos. YouTube also supports multiple formats such as skippable in-stream, non-skippable, bumper, and other watch-page ad inventory.

Question Best answer
Can creators choose whether monetisation is on? Yes
Can creators choose some ad formats? Yes
Can creators choose the exact brand shown to each viewer? No
Can creators block some ad categories? Yes

Can YouTubers control where mid-roll ads appear?

Yes, and this is often more strategically important than people realise.

YouTube Help says creators can manage and edit mid-roll ad slots on longer videos in YouTube Studio. There are multiple ways to place mid-roll ad breaks, including automatic and manual approaches.

Why this matters: mid-roll control can affect viewer experience, retention, and revenue far more than obsessing over which exact advertiser appears.

If you place mid-rolls badly, you can damage watch time and annoy viewers. If you place them sensibly, you can improve monetisation without trashing the viewing experience.

Fresh official facts worth knowing

This topic gets much clearer when you anchor it to official documentation instead of creator myths.

Fact Why it matters Source
YouTube says ads on monetised videos are automatically chosen based on context like metadata and advertiser-friendliness Confirms creators do not hand-pick every ad YouTube Help
YouTube says creators can block certain ads using blocking controls in Studio Confirms creators do have some real control YouTube Help
YouTube says creators can choose advertising formats and manage mid-rolls Shows practical levers inside monetisation settings YouTube Help
YouTube supports sensitive ad category blocking and changes may take up to 24 hours to reflect Useful for expectation setting YouTube Help

What this means for real monetisation strategy

If you are a creator, the right takeaway is not “I need to obsess over every advertiser”. The smarter takeaway is this:

  • Use the controls YouTube gives you for formats, categories, and mid-rolls.
  • Do not assume you can hand-pick every ad.
  • Focus on advertiser-friendly, watchable content if you want better monetisation outcomes.
  • Protect viewer experience, because retention still matters more than trying to micromanage the ad auction.

This is one reason creator earnings are better understood through RPM and the wider revenue system than through one ad event or one advertiser. If you want to widen the picture, read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid More If I Watch the Whole Ad?, and Do YouTubers Get Paid If I Use AdBlock?.

Video pick: RPM vs CPM on YouTube

This is useful here because ad control questions make more sense when you understand the bigger revenue picture rather than one isolated ad event.

Tools that genuinely help you manage monetisation more intelligently

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Monetisation settings, ad formats, mid-rolls, and analytics This is where nearly all meaningful creator-side ad control actually happens Learn how to read the right signals
vidIQ Topic research and search-led growth Useful because strong topics and audience fit influence monetisation far more than chasing individual advertisers Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and optimisation support Helpful when your bigger issue is execution consistency rather than ad settings themselves Try TubeBuddy or read my TubeBuddy review
StreamYard Live formats and diversified monetisation Useful because many creators are healthier when they do not rely on watch-page ads alone Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your real bottleneck is publishing enough good content to create monetisation opportunities Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want real control over ad formats, category blocking, and mid-roll placement.
  • Use vidIQ or TubeBuddy if your bigger issue is content performance rather than settings.
  • Use StreamYard if you want a broader income mix that does not rely only on ads.
  • Use Syllaby if consistency is the bottleneck.

What I would do if I wanted healthier ad revenue

  1. Use YouTube Studio to set sensible ad formats and category blocks.
  2. Review mid-roll placement on longer videos.
  3. Focus on advertiser-friendly, high-retention content.
  4. Build a wider monetisation mix beyond ads.
  5. Stop trying to micromanage the exact ad auction outcome.

Final thoughts

If you came here for the fast answer, here it is again: yes, YouTubers can control some parts of which ads are shown, but not every specific ad.

Creators can influence formats, category blocks, some exclusions, and mid-roll placement. But YouTube still serves ads automatically through its ad systems based on context, suitability, and demand.

The smart move is not to chase total control. The smart move is to use the controls you do have, protect viewer experience, and build a channel that monetises well across the bigger system.

If you want help building that kind of channel, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

Can YouTubers control which ads are shown on their videos?

Partly. Creators can control some settings like ad formats, mid-rolls, and some blocked categories, but YouTube still chooses the actual ads served to viewers.

Can YouTubers block certain ads?

Yes. YouTube provides blocking controls for certain ad categories and sensitive categories in Studio.

Can YouTubers choose the exact brand shown in ads?

No, not on a viewer-by-viewer basis. YouTube serves ads automatically through its own systems.

Can YouTubers choose ad formats?

Yes. Creators in the YouTube Partner Programme can manage monetisation and choose certain ad formats for eligible videos.

Can YouTubers control mid-roll ads?

Yes. Creators can manage and edit mid-roll ad breaks on longer videos in YouTube Studio.

Can creators block political or sensitive ads?

In many cases, yes. YouTube provides sensitive category blocking controls for creators in Studio.

Do blocked category changes happen instantly?

Not always. YouTube says changes can take time to reflect, sometimes up to around 24 hours.

What matters more than trying to control every ad?

Content quality, retention, advertiser-friendly topics, sensible mid-roll placement, and a wider monetisation mix matter more in practice.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

Most YouTube channels never make meaningful money. That sounds blunt, but it is the truth. The upside is that this number is often misunderstood because YouTube contains millions of abandoned, inactive, experimental, and half-started channels that were never really built as businesses in the first place.

If you are asking what percentage of YouTubers make money, you are really asking a more useful question underneath it: how realistic is it to build a channel that earns anything at all, and what separates the channels that do from the ones that never get there?

This guide answers that properly. We will cover the short version Google can quote, the longer version humans actually need, what counts as “making money”, how YouTube monetisation works now, why so few channels earn meaningful income, which tools are genuinely worth using, and what to do if you want to beat the odds.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

If you want the wider strategy picture as well, read The Definitive Guide to Growing on YouTube. If you want to think more globally about audience reach and monetisation potential across markets, also read the top languages on YouTube, because language choice can affect discoverability, audience size, advertiser demand, and long-term income ceiling.

If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: What percentage of YouTubers make money?

A practical rule-of-thumb answer is that around 0.25% of YouTube channels make money through YouTube’s built-in monetisation systems at any meaningful level.

Still, that figure should be treated as an estimate rather than a precise figure for the live platform-wide number.

That is the version most people are really looking for. It preserves the core point: only a very small percentage of channels ever reach meaningful earnings.

The more accurate version is this: most YouTube channels make nothing; a minority make some money; and only a small fraction generate high income. YouTube does not publish a live public percentage for “all channels that currently earn meaningful money”, so any exact number is always an estimate built from public thresholds, historic channel-distribution research, and practical market reality.

So yes, keeping around 0.25% near the top makes sense for query match and snippet protection. The upgrade is not to delete it. The upgrade is to frame it more clearly, defend it more effectively, and immediately explain the caveat.

Snippet answer for the exact query

What percentage of YouTubers make money? A sensible estimate is around 0.25% if you mean channels earning meaningful money directly through YouTube monetisation features. However, the true live figure changes over time and is not published by YouTube as a precise public metric.

Question Best short answer Important caveat
What percentage of YouTubers make money? Around 0.25% Useful as a rule-of-thumb, not a perfectly current live count
What percentage makes meaningful money? Very small Most channels never reach monetisation thresholds or useful scale
What percentage makes a full-time income? Smaller still Full-time creator income usually depends on multiple revenue streams

What counts as “making money” on YouTube?

This is where most articles fall over. They count any income at all as proof that a creator “makes money”. Technically, that is true. Practically, it is not very helpful.

If a channel earns enough to buy a sandwich once a month, that is not a business. So it helps to split YouTube earnings into clearer buckets.

Level What it usually means What it feels like in real life
Incidental income Low or irregular earnings A nice surprise, but not dependable
Meaningful side income Regular monthly earnings with clear upside Can fund tools, gear, software, travel, or part of your bills
Part-time creator income Enough to justify workflow and reinvestment Starts acting like a small business
Full-time creator income Diversified revenue with salary-level reliability Usually built on more than ads alone

Key point: when creators talk about “making money on YouTube”, they often mean all revenue connected to the audience that YouTube helps them build, not just AdSense. That can include affiliate links, sponsorships, digital products, memberships, coaching, consulting, email funnels, lead generation, and ecommerce.

This is also why topic, niche, and audience geography matter so much. A channel publishing in a widely used language may have a larger audience ceiling, while a channel in a tighter niche or region may have stronger buying intent. If you are weighing audience size against competition, my guide to the top languages on YouTube adds another useful layer to this conversation.

For direct platform income, also read How Do YouTubers Receive Their Money?, The Top Ways to Monetise Your YouTube Channel, and How to Get Super Chat on YouTube.

How YouTube monetisation works now

YouTube monetisation is no longer a single giant switch you only reach at one milestone. It is now better understood as a tiered system.

Monetisation stage Subscriber threshold Activity threshold What it can unlock
Earlier YPP access 500 subscribers 3 public uploads in 90 days, plus 3,000 watch hours in 12 months, or 3 million Shorts views in 90 days Fan funding and selected shopping features in eligible regions
Full ad revenue access 1,000 subscribers 4,000 watch hours in 12 months or 10 million Shorts views in 90 days Ads, YouTube Premium revenue share, wider direct monetisation options

You can see the current thresholds in YouTube’s official documentation here: expanded YouTube Partner Programme overview and YouTube Partner Programme overview and eligibility.

If you want to understand the earning mechanics behind specific viewer behaviours, I also have related breakdowns on whether YouTubers get paid if you have YouTube Premium, whether YouTubers get paid more if you watch the whole ad, whether creators can control which ads are shown, what happens if viewers use AdBlock, and whether old videos still make money.

If your immediate goal is hitting those thresholds, read How to Get 1,000 Subscribers and 4,000 Hours Watch Time.

How many YouTubers actually make money?

Here is the honest version: no public source gives a perfect live count of all monetised channels earning meaningful money. Older articles often quote total channel numbers and old subscriber brackets, then present the answer as if it is exact. It is not.

What we can say with confidence is this:

  • Most channels never reach even the first serious monetisation threshold.
  • Being eligible for monetisation is not the same thing as earning useful money.
  • The number of channels earning a full-time income is much smaller again.
  • Many channels counted in broad “total channel” figures are inactive, abandoned, or not serious creator businesses.

That is why the old answer worked as a hook but needed to be upgraded into an article. The figure itself is useful, but the page should now do more than shock the reader. It should help them understand why the percentage is low, what the modern thresholds are, and how to move into the fraction that actually earns.

Plain English version: use 0.25% as the fast answer, then explain that the practical shape of the market matters more than fake precision. Most channels earn nothing. A smaller group earn a bit. A much smaller group builds a dependable side income. A tiny slice builds serious creator businesses.

Fresh stats and facts worth injecting into this topic

If you want this page to feel current, useful, and stronger for readers and search engines, it helps to add platform context rather than just repeating one old estimate.

Stat or fact Why it matters Source
YouTube says it paid more than $100 billion to creators, artists, and media companies in the past four years Shows YouTube is a real creator economy, but the money is not evenly distributed YouTube CEO blog, 2026
YouTube says its US ecosystem contributed $55 billion to GDP and supported 490,000+ full-time jobs in 2024 Shows platform impact and business gravity around creators, editors, agencies, and services YouTube CEO blog, 2026
YouTube’s earlier YPP tier starts at 500 subscribers Important because some older articles still present 1,000 subscribers as the only monetisation entry point YouTube Help
Full ad revenue still usually starts at 1,000 subscribers plus watch time or Shorts thresholds Important because being “in YPP” and being fully ad monetised are not identical things YouTube Help
YouTube has 2.58 billion users globally, according to recent industry reporting Shows the platform is massive, but a huge audience does not mean easy money for individual channels Exploding Topics
Over half of creators in one 2025 earnings report earned under $15,000 annually Useful wider creator-economy context showing how hard sustainable creator income can be Influencer Marketing Hub

The reason I like this section is that it adds depth without damaging the main answer. It keeps the old query intent, but makes the page much more useful for adjacent searches like is YouTube still worth it, how many creators actually earn money, how hard is it to make money on YouTube, and how much do small YouTubers earn.

If you want even more earning-specific data points, I also cover how much money 1 million YouTube views make, ways to make money using your computer, and the wider how to make money online category.

Why is the percentage so low?

There are a few big reasons.

1. The barrier to starting is tiny

It is almost free to start a channel. That is great for accessibility, but it also means millions of channels exist with no real strategy, no publishing plan, and no monetisation path.

2. Most creators quit before compounding starts

The first 10 to 30 videos often teach you more than they reward you. A lot of creators stop during the awkward phase where the channel is still finding audience fit and learning what works.

3. People chase views before they build a business model

Views matter, but only if they connect to revenue. Ads, affiliates, leads, digital products, consulting, sponsors, and memberships all need intent and trust behind them.

4. Packaging is usually the first bottleneck

Weak titles and thumbnails kill channels faster than camera quality ever will. This is one of the most common problems I see when auditing channels. Even small presentation tweaks can change how your content is perceived, clicked, and shared. For a tiny but useful example of how formatting can improve engagement and readability in community interactions, see how to bold YouTube comments, use strikethrough, italics, and emojis.

5. Retention decides whether growth compounds

If people click and leave quickly, YouTube gets the signal that the promise was weak, misleading, or poorly delivered. That limits future distribution and long-term earnings.

Problem What it does to the channel Why it hurts money
Weak thumbnails and titles Fewer clicks Lower reach means lower watch time and lower revenue potential
Poor intros and structure Retention drops early Less distribution and weaker monetisation signals
No niche clarity Audience confusion Harder to build trust, repeat viewership, and relevant offers
No monetisation plan Traffic goes nowhere Even decent views produce weak business results
Inconsistency Compounding never starts The channel never reaches monetisation scale

Realistic YouTube income tiers

These are not promises. They are a saner way to think about YouTube earnings than the usual hype.

Channel stage Typical reality Main focus Best revenue bets
Pre-monetised No direct YouTube income yet Audience fit, consistency, watch time, search-friendly topics Email capture, affiliates, lead generation groundwork
Early monetised Some ad revenue, usually small Improve RPM, click-through rate, and retention Ads, affiliates, simple digital offers
Growing authority channel Meaningful but variable income Diversify revenue and build returning viewers Ads, sponsors, affiliates, products, memberships
Business-grade creator More predictable revenue Systemise production, funnels, and monetisation Ads plus strong off-platform monetisation

Subscriber count alone is not enough. A smaller channel with strong buyer intent, better affiliate fit, stronger business offers, or higher-value topics can out-earn a much larger channel in a weaker niche.

This is one reason technical quality is only part of the puzzle. Uploading in 4K, choosing the right bitrate, and understanding performance diagnostics can help the viewing experience, but they do not automatically create revenue. For that side of YouTube, see Should I Upload 4K to YouTube?, The Best Bitrate for YouTube, and YouTube Stats for Nerds Explained.

The real money is often beyond AdSense

If you only look at YouTube ads, you miss the more interesting part of the creator business model.

Many of the healthiest creator businesses use YouTube as the top of funnel, not the entire business. One video can earn through multiple layers:

  • Ad revenue
  • Affiliate links
  • Sponsorships
  • Consulting or coaching enquiries
  • Courses and digital products
  • Memberships
  • Live stream income
  • Owned services or ecommerce

Why smaller channels can still win: they do not rely on a single income stream.

That same logic also applies to edge-case formats. For example, music creators asking how to make money doing covers on YouTube face a different revenue puzzle from a software reviewer, livestreamer, or educational creator. The monetisation path always depends on the format, rights, audience intent, and business model behind the videos.

Video pick: How to make money on YouTube without AdSense

This matters here because the strongest YouTube businesses rarely depend on ads alone.

How to beat the odds and actually make money on YouTube

  1. Choose a niche with clear audience intent.
  2. Build around searchable, clickable problems.
  3. Design the title and thumbnail before you film.
  4. Deliver value quickly and hold attention.
  5. Study retention and click-through rate in YouTube Studio.
  6. Add a sensible monetisation path early.
  7. Treat the channel like a system, not a random pile of uploads.

If this is where you need help, here is what a YouTube consultant actually does, and you can also book a discovery call.

One of the bigger levers creators often miss is that reach and revenue often expand when you think beyond a single audience segment. Language strategy, technical execution, monetisation structure, and evergreen content can all work together rather than sitting in separate silos.

Video pick: Why most YouTubers do not make money

This directly supports the core topic and helps reinforce the main argument for both readers and search intent.

Video pick: RPM vs CPM on YouTube

This is useful because two channels with similar views can earn wildly different amounts.

Tools that genuinely help you get started on YouTube

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Analytics and decision-making Your first and most important growth tool. This is where click-through rate, retention, traffic sources, returning viewers, and monetisation signals live. Learn how to read the right signals
vidIQ Topic research and search-led growth Useful for topic discovery, keyword support, optimisation prompts, and planning decisions when used with judgement. Try vidIQ or read my vidIQ review
TubeBuddy Workflow, bulk updates, publishing support Helpful if you want practical process support and efficient channel management without pretending it will magically grow the channel for you. Try TubeBuddy or read my TubeBuddy review
StreamYard Live streaming, interviews, webinars, browser-based creation Great for creators who want reliable streaming and recording without a technical headache. Try StreamYard or read my StreamYard review
Gyre Pro Evergreen livestream loops and always-on distribution Especially interesting for creators with evergreen libraries, music, ambience, tutorials, podcasts, or archive-led content strategies. Read my Gyre Pro review and Gyre Pro vs OBS guide
Syllaby Content planning, ideation, and scripting support Useful when your bottleneck is staying consistent, structuring ideas, and turning expertise into repeatable content plans. Try Syllaby or read my Syllaby review

If you want to keep digging, start with the YouTube tools hub, the YouTube equipment for beginners guide, the wider YouTube growth pillar, or the top languages on YouTube if you want to think more strategically about audience scale and global discoverability.

Which tool should you pick first?

  • If you are new, start with YouTube Studio and either vidIQ or TubeBuddy.
  • If live content matters, add StreamYard.
  • If you have evergreen content that can work as looping streams, consider Gyre Pro.
  • If your problem is idea generation and consistency, look at Syllaby.
  • If your thumbnails and topics are weak, fix those before buying more gear.

Related reading on YouTube money, ads, quality, and audience growth

People also ask

Do most YouTubers make any money at all?

No. Most YouTube channels either never reach monetisation thresholds or never turn that access into meaningful income.

Can a small YouTube channel make money?

Yes. Small channels can still earn through affiliate links, consulting, lead generation, digital products, memberships, and fan support, especially in high-intent niches.

How many subscribers do you need to make money on YouTube?

Some monetisation features now start at 500 subscribers in eligible regions, but full ad revenue usually still requires 1,000 subscribers plus watch time or Shorts thresholds.

How much do small YouTubers make?

It varies massively. Some earn almost nothing. Others earn meaningful side income from smart affiliates, niche expertise, services, or direct audience demand even before ads become significant.

Is it harder to make money on YouTube now?

It is more competitive, yes, but also more mature. There are more monetisation options, more tools, and better analytics than there used to be. The channels that win tend to be better packaged, more useful, and more systematic.

Can you make money on YouTube without showing your face?

Yes, if the content format works without a face and still holds attention. Tutorials, explainers, ambience, automation-supported evergreen loops, case studies, and certain niche educational formats can all work.

Do YouTube Shorts pay well?

Shorts can contribute to growth and monetisation, but the revenue model differs from that of long-form content. They can help, but they are not an automatic shortcut to a reliable income.

What is better for making money: YouTube or blogging?

Neither is automatically better. The best choice depends on your audience, niche, production style, and business model. In many cases, the smartest move is to use both together.

What I would do if I were starting from zero today

  1. Pick a niche where audience intent is obvious.
  2. Map 20 to 30 videos around beginner questions, pain points, comparisons, myths, and mistakes.
  3. Build titles and thumbnails before filming.
  4. Publish consistently long enough to gather real data.
  5. Use YouTube Studio to study what viewers clicked and where they dropped off.
  6. Add one monetisation path early, such as affiliate links, leads, or a service offer.
  7. Keep refining the system rather than chasing random viral ideas.

Final thoughts

If you came here hoping for a single neat percentage, the best quick answer is still around 0.25%. That is useful, memorable, and still directionally right for meaningful direct YouTube monetisation.

But the better answer is bigger than that. Most YouTube channels make nothing; a minority make some money; only a small fraction generate high income. That is not because success is impossible. It is because most channels never get focused enough, consistent enough, or strategic enough for compounding to kick in.

You do not need millions of subscribers to make YouTube worth it. You need a channel built on demand, trust, strong packaging, decent retention, and a monetisation model that fits the audience.

That is the difference between uploading videos and building a creator business.

If you want help building the second one, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

How many YouTubers make money stats infographic

Frequently asked questions

What percentage of YouTubers are monetised?

A useful rule-of-thumb answer is around 0.25% if you mean channels earning meaningful money directly through YouTube monetisation, but YouTube does not publish a perfect live count for this.

What percentage of YouTubers make a full-time income?

Smaller still. Full-time creator income is much rarer than basic monetisation because it usually requires more views, a better monetisation fit, and multiple revenue streams.

Can you make money on YouTube before 1,000 subscribers?

Sometimes, yes. Earlier YPP access can start at 500 subscribers in eligible regions, and off-platform income, such as affiliates, leads, or services, can start earlier.

How much money does 1,000 subscribers make on YouTube?

There is no fixed amount. Subscriber count alone does not determine revenue. Niche, audience location, view volume, video length, retention, and monetisation strategy matter far more.

What type of YouTube channel makes the most money?

Higher-value niches such as finance, business, software, education, and buyer-intent content often monetise better on a per-view basis than broad entertainment, but execution still matters.

Is YouTube still worth starting?

Yes, if you are willing to treat it as a long-term asset rather than a quick win. The competition is higher, but the monetisation options and creator infrastructure are stronger than ever.

What is the best first tool for a new YouTuber?

YouTube Studio. After that, add a support tool like vidIQ or TubeBuddy based on whether your bigger bottleneck is research, workflow, or optimisation support.

Is YouTube monetisation only about AdSense?

No. Many of the strongest creator businesses combine ads with affiliates, sponsors, products, memberships, services, and audience-led offers.

Categories
HOW TO MAKE MONEY ONLINE

How much money does 1 million YouTube views make?

1 million YouTube views can make anything from very little to a significant amount, depending on niche, audience location, monetized playbacks, video length, and the creator’s wider revenue system.

That is the short answer. The useful answer is understanding why there is no single fixed payout for 1 million views, what RPM actually tells you, and how ads, Premium, memberships, affiliates, and buyer intent can completely change the result.

This guide breaks that down properly, including realistic scenarios, why two channels with the same views can earn wildly different amounts, and what creators should optimise if they want those million views to be worth more.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

This matters because the “1 million views” question is one of the most searched and one of the most badly answered. Most articles throw out a number with no context. Real creator earnings do not work like that.

If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: how much money does 1 million YouTube views make?

There is no fixed number. A practical answer is that 1 million YouTube views might make a few hundred pounds or dollars, a few thousand, or much more if the channel has strong RPM and additional monetisation beyond ads.

The better question is not “What is the one number?” It is “What RPM, audience, niche, and business model sit behind those views?”

YouTube’s own revenue analytics guidance explains why this varies so much. RPM is the creator-focused metric that includes total revenue reported in YouTube Analytics, including ads, YouTube Premium, channel memberships, Super Chat, and Super Stickers, divided by total views. It also says not all views monetise and not all views have ads. That alone tells you why 1 million views does not equal one universal payout.

Why there is no fixed payout for 1 million views

YouTube does not pay a flat rate per view.

What a creator earns depends on things like:

  • how many of those views were actually monetised
  • what advertisers were willing to pay in that niche
  • which countries the viewers came from
  • whether viewers were watching long-form content or Shorts
  • whether the creator also earned from YouTube Premium, memberships, or other revenue
  • whether the video had strong buyer intent or weak entertainment intent
Factor Why it changes the money
Niche Finance, business, software, and high-intent topics often monetise better than broad entertainment
Audience location Advertiser demand varies heavily by country
Video format Long-form, Shorts, livestreams, and Premium watch behaviour do not monetise the same way
Ad suitability Some topics attract more advertiser demand than others
Extra monetisation Affiliates, memberships, and products can make the same 1 million views worth far more

Why RPM is the better metric than guessing

If you want to answer the million-views question properly, RPM is the best starting point.

Simple definitions:

  • RPM = what the creator actually earns per 1,000 views after revenue share, including more than just ads.
  • CPM = what advertisers pay per 1,000 monetized playbacks before YouTube’s share.

YouTube’s analytics help makes this clear: RPM is creator-focused and includes multiple revenue sources, while playback-based ad metrics are narrower. That means RPM gives a more realistic “what did I actually make?” answer.

If you want the deep dive, also read What Is YouTube RPM? and What Is YouTube CPM?.

1 million views income scenarios

These are not guarantees. They are examples based on how RPM works.

Example RPM Approximate revenue for 1 million views What this usually suggests
£0.50 / $0.50 About £500 / $500 Weak monetisation, low advertiser demand, low monetised playback rate, or poor fit
£2 / $2 About £2,000 / $2,000 Decent baseline long-form monetisation for some general channels
£5 / $5 About £5,000 / $5,000 Stronger niche, better monetisation quality, or additional revenue sources
£10 / $10 About £10,000 / $10,000 High-intent niche, strong audience value, or excellent monetisation setup

This is the cleanest way to answer the headline question without lying. The value of 1 million views depends on the RPM behind them.

Why two channels with 1 million views can earn completely different amounts

Two channels can hit the same view count and still see wildly different outcomes.

Channel type Why the earnings may differ
Broad entertainment May attract large view counts but weaker advertiser value per view
Finance or software education Can attract higher advertiser demand and higher-value audiences
Music or covers May face revenue-sharing, rights issues, or weaker RPM depending on setup
Product review channel Can add affiliate income on top of YouTube revenue

This is also why a smaller channel in a stronger niche can sometimes out-earn a much bigger one.

Why 1 million views can be worth far more than ad revenue

The smartest creators do not think of 1 million views as just ad money.

They think of those views as audience attention that can be monetised in layers.

One million views can also generate: affiliate sales, memberships, sponsorship interest, lead generation, course sales, product sales, consultation bookings, and stronger brand authority.

This is why the same million views can be worth £2,000 to one creator and £20,000+ in total business value to another. The ad revenue is only one layer.

If you want the wider monetisation picture, also read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid If I Use AdBlock?, and What Percentage of YouTubers Make Money?.

How to make 1 million YouTube views worth more

If your goal is to increase the value of your views, these are the levers that matter most:

  1. Choose topics with stronger advertiser and buyer intent.
  2. Attract audiences in countries and niches with stronger commercial value.
  3. Build videos that qualify for more monetised playbacks and stronger watch time.
  4. Add affiliate bridges, products, services, or memberships.
  5. Treat YouTube as a business system, not just a view counter.

This is the difference between chasing vanity metrics and building a creator business.

Fresh official facts worth knowing

This topic gets much stronger when you anchor it to YouTube’s own definitions instead of random internet payout guesses.

Fact Why it matters What it means in practice
YouTube says RPM includes ads, YouTube Premium, memberships, Super Chat and Super Stickers Shows million-view value is broader than ad revenue alone 1 million views can be worth more than a simple ad estimate
YouTube says not all views have ads and not all views monetise equally Explains why view count alone does not predict income 1 million views does not equal one fixed payout
YouTube says Premium gives creators another way to get paid when members watch their content Shows ad-free viewers can still contribute revenue Million-view earnings can include Premium watch value too
YouTube’s earnings reports are subject to adjustments including invalid traffic and content claims Shows estimated revenue is not always final Creators should be careful about treating early estimates as guaranteed payouts

Video pick: RPM vs CPM on YouTube

This is the most useful companion here because the million-views question makes far more sense once you understand RPM and CPM properly.

Tools that genuinely help you make your views worth more

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Tracking RPM, top earners, and monetisation quality This is where you see what your views are actually worth rather than guessing from internet averages Learn how to read the right signals
vidIQ Topic research and search-led planning Useful because better topic selection can drive stronger monetisation than chasing random viral views Try vidIQ or read my vidIQ review
TubeBuddy Workflow and optimisation support Helpful when you want to execute consistently and keep more of your content library monetisable over time Try TubeBuddy or read my TubeBuddy review
StreamYard Live formats and audience monetisation Useful if your million-view business model also includes memberships, Super Chat, and direct audience support Try StreamYard or read my StreamYard review
Syllaby Content planning and repeatable monetisable topics Useful when you want a better system for publishing content with clearer business intent Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want the cleanest answer to what your views are actually worth.
  • Use vidIQ or TubeBuddy if you want to improve topic quality and discoverability.
  • Use StreamYard if your monetisation mix includes live audience support.
  • Use Syllaby if you want more repeatable, monetisable content planning.

What I would do if I wanted my next 1 million views to be worth more

  1. Stop asking for one universal payout number.
  2. Track RPM and top-earning topics instead.
  3. Build content with stronger commercial intent.
  4. Add monetisation layers beyond ads.
  5. Treat views as business attention, not just vanity metrics.

Final thoughts

If you came here for the fast answer, here it is again: 1 million YouTube views can make very different amounts depending on RPM, monetized playbacks, audience location, niche, and whether the creator monetises beyond ads.

That is why you will see people quote wildly different numbers online and all sound confident. The real answer is not one magic payout. The real answer is the monetisation system behind the views.

If you want help building the kind of channel where 1 million views is actually worth serious money, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

How much money does 1 million YouTube views make?

There is no fixed number. A useful estimate depends on RPM, niche, monetized playbacks, audience location, and how much revenue comes from more than just ads.

Can 1 million YouTube views make £1,000?

Yes, depending on the RPM. At £1 RPM, 1 million views would equal about £1,000, but some channels earn much less or much more.

Can 1 million YouTube views make £10,000?

Yes, in higher-value niches or when the creator has a strong monetisation mix. At £10 RPM, 1 million views would equal about £10,000.

Why do some creators earn more per million views than others?

Audience location, niche, advertiser demand, monetized playbacks, and additional revenue streams can change the value of the same number of views dramatically.

Does RPM matter more than CPM for this question?

Usually yes. RPM is closer to what the creator actually earns across total views.

Do 1 million Shorts views pay the same as 1 million long-form views?

No. Shorts monetisation works differently, so you should not assume the same payout logic applies.

Can affiliates and products make 1 million views worth more?

Absolutely. In many cases, the biggest money from 1 million views comes from monetisation beyond watch-page ads.

What is the best way to increase the value of YouTube views?

Focus on stronger commercial topics, better audience fit, higher RPM, and multiple revenue streams beyond ads alone.

Categories
WHERE ARE THEY NOW?

What Happened To BoxxyBabee?

In a world where internet phenomena arise, saturate our screens, and then gently fade into the archives of digital history, BoxxyBabee stands out as an emblematic figure of a specific internet culture era.

Known simply as “Boxxy” to her fans and detractors alike, she emerged as a divisive character that fascinated and infuriated the web during the late 2000s and early 2010s.

This blog will dissect the rollercoaster journey of Boxxy, exploring the elements that propelled her to online stardom and eventually led to her gradual fade from the public eye.

Who is BoxxyBabee?

Catherine “Catie” Wayne, known by her internet pseudonym “BoxxyBabee,” created the character Boxxy, who rapidly became an internet sensation in 2008-2009.

She was predominantly active on platforms like YouTube and 4Chan, her high-energy videos, characterized by rapid speech, fluctuating vocal tones, and eyeliner-heavy makeup, became viral phenomena.

The character Boxxy was characterized by her infectious and sometimes gratingly upbeat demeanour, making her a love-or-hate figure within various online communities.

Snapshot of Boxxy’s YouTube Statistics (approximations)

Year Subscribers Total Views Notable Events
2009 20,000 5 million Initial viral success
2010 150,000 25 million Peak popularity
2011 200,000 35 million Fan/anti-fan clashes
2012 210,000 38 million Declining engagement
2015 240,000 45 million Sporadic activity
2020 270,000 50 million Relative inactivity

Please note: These statistics are approximations and are not exact figures.

The Ascent to Virality

Boxxy’s ascent can be primarily attributed to her unconventionally charming videos, where she unabashedly showcased her love for various internet subcultures and fandoms. Her first video, titled “FOAR EVERYWUN FRUM BOXXY,” quickly circulated beyond her initial audience, capturing the attention of millions and polarizing viewers due to her distinctive presentation style.

Fun Fact: Boxxy was one of the earliest examples of viral internet celebrities who gained fame almost exclusively through their online presence, without having traditional media exposure.

If you like these retrospective deep dives please check out Alex Day, Onision, Shane Dawson, Eugenia Cooney and Adam Blampied.

Boxxy’s Impact on Internet Culture

The Boxxy phenomenon wasn’t merely confined to her videos; it seeped into various aspects of internet culture, inspiring memes, fan arts, and even spin-off characters. Discussions around her content proliferated on forums, where two primary camps emerged: “Boxxy fans” and the “anti-Boxxy” contingent.

Boxxy wasn’t just a girl talking to a camera; she was a symbol of the burgeoning internet culture that was infiltrating mainstream consciousness. Her content highlighted the potential for user-generated content to achieve widespread virality and inadvertently kickstart debates around digital celebrity, online harassment, and internet fandom.

What Happened To BoxxyBabee?

Decline and Subsequent Fall

As it often happens with internet phenomena, Boxxy’s omnipresence began to wane. Various factors contributed to this:

  • Overexposure: The incessant debates and wide sharing led to saturation.
  • Backlash: As her popularity soared, so did the voices against her, criticizing everything from her presentation style to the perceived lack of substance in her videos.
  • Evolving Internet Culture: New memes, trends, and viral stars began to emerge, diverting attention away from Boxxy.

Aftermath and Legacy

Post peak-Boxxy, Catherine Wayne did attempt to maintain a presence online, often separating her real self from her internet persona. However, she never truly rekindled the wildfire of her early internet days.

Yet, her impact continues to linger in the form of occasional nostalgic recollections and her somewhat iconic status as a memorable figure from a particular internet era.

Conclusion

The story of BoxxyBabee provides a compelling lens through which we can examine the rapid ascent and the ephemeral nature of internet fame.

A seemingly ordinary individual captivated millions, becoming a hallmark of an era where the internet began to significantly reshape culture, only to subsequently fade, leaving behind a digital footprint that encapsulates the chaos, charm, and controversy of early internet celebrity.

In reflecting on Boxxy’s trajectory, one might ponder the sustainability of internet fame and the psychological impact it has on those who unexpectedly acquire it.

Her story symbolizes a peculiar moment in internet history, offering a glimpse into the whimsical and, at times, ruthless world of online virality.

Categories
DEEP DIVE ARTICLE WHERE ARE THEY NOW?

Cancelled YouTubers! 5 Channels That Couldn’t Survive YouTube Drama

The digital age brought us YouTube, a platform that has given countless individuals a voice and a space to showcase their creativity. However, with this newfound power comes responsibility.

When creators veer off the path of responsibility, they can quickly find themselves engulfed in the storm of cancel culture. From body shaming to inappropriate content, these YouTubers experienced the brunt of public outrage, and their channels suffered, or in some cases, went silent entirely.

Let’s dive into these tales of five ‘cancelled’ YouTubers.

 

Nicole Arbour: The Controversy That Shook Her Platform

Nicole Arbour wasn’t just another YouTuber. She possessed a unique blend of charisma and audacity, and it was this fusion that made her content so enthralling to many. Dancing her way into the public consciousness, Nicole used her platform to voice fierce opinions on subjects that many would tread lightly around. Her delivery was raw, unfiltered, and unapologetic, making her a figure of intrigue in the YouTube community.

But it was her video, “Dear Fat People,” that turned her from an internet sensation into a subject of vehement debate. The video, which many viewed as a scathing critique of overweight individuals, garnered millions of views in a matter of days. The virality came not just from her regular audience, but from countless others who were sharing the video in disbelief.

Critics, celebrities, and other YouTubers were quick to voice their displeasure. The term ‘body-shaming’ became synonymous with Nicole Arbour, and many felt she used her influence irresponsibly. In the face of this backlash, Nicole took a defensive stance. She labelled her video as satire, attempting to place it in the tradition of comedic critiques. Her argument was that she aimed to shed light on the obesity epidemic in a humorous and exaggerated manner.

Yet, many weren’t buying her defense. They felt the video lacked the nuance and sensitivity required for such a delicate topic. Accusations flew thick and fast – from promoting negative stereotypes to lacking empathy. What’s more, this controversy wasn’t a one-week affair. The ripple effects lasted for months, with debates, response videos, and media coverage continuing to dissect the impact of Nicole’s content.

The aftermath saw a discernible shift in Nicole’s YouTube trajectory. Her subscriber growth slowed, and many of her subsequent videos failed to reach the same viewership levels as before. Collaborations with other creators dwindled, and brands became wary of associating with her.

Nicole Arbour’s tale is a stark reminder of the double-edged sword that is internet fame. While the platform provides an unparalleled opportunity to reach millions, it also demands a level of responsibility and awareness. In an era where content can be shared, dissected, and critiqued within minutes, creators tread a fine line between relevance and notoriety. Nicole’s “Dear Fat People” controversy will remain a case study on the impact and responsibility of digital influence for years to come.

 

LeafyIsHere: The Rise, Fall, and Lessons from a YouTube Roaster

In the realm of YouTube, where personalities of all types flourish, LeafyIsHere, aka Calvin Vail, carved a niche for himself with a style that was unmistakably his. Donning a persona that took delight in “roasting” others, Leafy amassed legions of fans, drawn to his brash commentary and his razor-sharp wit. Each video felt like a daring venture into the candid, unfiltered depths of critique, making viewers click, watch, and share in droves.

For many, Leafy’s content was a refreshing break from the polished and often insincere portrayals that other creators pushed forward. The rawness of his commentary, often teetering on the edge of audacity, brought a sense of authenticity. This made him a beacon for those tired of the typical, seeking something more genuine, albeit controversial.

However, as Spider-Man’s Uncle Ben once said, “With great power comes great responsibility.” As his subscriber count skyrocketed, so did the scrutiny on the nature of his content. Critics began to argue that Leafy’s “roasts” crossed boundaries, turning from humorous critiques into targeted harassment. Individual creators, many with smaller platforms, began to voice their discomfort, recounting the barrage of hate they received from Leafy’s fanbase following one of his critiques.

YouTube, as a platform, has always grappled with balancing freedom of expression against the potential harms of toxic content. By 2020, with increasing concerns about online bullying and its repercussions, the platform’s stance hardened. It wasn’t long before LeafyIsHere found himself in the crosshairs. His consistent pushing of boundaries, once his USP, became his Achilles heel. Accusations piled up, leading to multiple video takedowns, and culminating in the termination of his channel.

The fall of LeafyIsHere is not just the story of a creator who pushed the envelope too far; it’s a parable for the digital age. It’s a testament to the transient nature of internet fame, where today’s sensation can become tomorrow’s cautionary tale. His trajectory offers a stark lesson for upcoming creators: adapt to the evolving landscape of online etiquette and understand that popularity doesn’t equate to invulnerability.

In the aftermath, discussions around Leafy’s termination sparked debates on free speech, platform accountability, and the nature of content on YouTube. But at its core, Leafy’s story serves as a reminder that, in the vast expanse of the internet, boundaries still exist, and even the mighty can fall if they tread carelessly.

 

Onision: The Meteoric Rise and Dramatic Fall of a Controversial Creator

In the early days of YouTube, as creators scrambled to understand and harness the power of this new platform, Gregory James Jackson, popularly known as Onision, emerged as a prominent figure. He skillfully combined comedic skits and catchy songs to craft content that was both entertaining and memorable. To many of his viewers, Onision represented a new wave of creators — those who weren’t afraid to be themselves, quirks and all. His unique brand of humor and unabashed self-expression made him a darling of the platform.

Each of his uploads was eagerly awaited by fans, and it seemed there was no stopping his ascent. In a time when many were still finding their footing on YouTube, Onision seemed to have cracked the code. His content was fresh, relatable, and he had a knack for understanding what the audience wanted.

However, the sheen of his online persona began to tarnish when whispers about his off-camera behaviors began to surface. The internet, with its countless forums and discussion platforms, became rife with tales of his alleged manipulation, inappropriate behavior, and the controversial dynamics of his personal relationships.

As these stories gained traction, they prompted a deeper dive into his content. What were once seen as innocent quirks and humorous eccentricities began to be viewed under a more critical, often cynical lens. Clips from his videos were dissected, analyzed, and discussed threadbare, revealing patterns that many found disturbing. The controversies began to mount, overshadowing the very content that had made him a star.

YouTube, being a platform where authenticity is prized, began to witness a significant backlash against Onision. Former fans, disillusioned by the revelations and allegations, started distancing themselves. Many felt betrayed, having invested emotionally in a creator they believed was genuine, only to discover a myriad of off-screen complexities. The shift in sentiment was palpable. Comments sections, once filled with praise and adoration, now bore criticism, disappointment, and a sense of betrayal.

The trajectory of Onision’s career underscores the duality of internet fame. While the platform allows creators to connect with audiences on an unprecedented scale, it also places them under intense scrutiny. The line between personal and public life blurs, and every action, both past and present, is subject to intense scrutiny.

The rise and fall of Onision serve as a poignant reminder of the ephemeral nature of digital celebrity. In a world that celebrates authenticity, any deviation, especially one that betrays audience trust, can lead to a swift downfall. Onision’s journey from revered creator to controversial figure serves as a testament to the complexities and pitfalls of life in the digital spotlight.

David Dobrik: The Downfall of a Digital Dynamo

In the ever-changing landscape of YouTube, few creators have been able to capture the collective imagination of viewers quite like David Dobrik. Bursting onto the scene with a unique blend of high-octane vlogs, laugh-out-loud pranks, and an enviable camaraderie with his “Vlog Squad,” David’s content was both a cultural phenomenon and a masterclass in virality. His boy-next-door charm, combined with an ability to craft content that was both relatable and aspirational, made him one of the platform’s brightest stars.

Each of David’s videos was an event in itself, drawing in millions of viewers within hours of release. His ability to transform ordinary moments into cinematic experiences won him legions of fans. As the views piled up, so did the brand deals, turning David into not just a digital influencer, but a veritable media mogul. His brand was synonymous with fun, friends, and a life free from the mundanities of the everyday.

However, as with many tales of meteoric rises, the higher one soars, the harder they can fall. 2021 marked a turning point for David, and not in the way he might have hoped. Whispers of misconduct and negligence started surfacing. These weren’t just rumors on obscure internet forums; these were testimonials, video evidence, and corroborations from those once part of his inner circle.

The allegations were grave: endangering friends for content, creating and nurturing a toxic environment on and off camera, and turning a blind eye to the repercussions of his pranks. What once seemed like harmless fun started to appear as a series of reckless decisions, with real people facing real consequences.

The fallout was swift and unforgiving. Sponsors, who once clamored to have David endorse their products, now retreated, not wishing to be associated with the growing controversy. Each revelation added another crack to the polished facade of the David Dobrik brand. Fans felt betrayed, sponsors were wary, and the broader YouTube community began to question the ethics of content creation and the lines between entertainment and exploitation.

David’s story serves as a cautionary tale in the age of digital content. It underscores the importance of understanding the weight of influence and the responsibility that comes with it. Where does one draw the line between humor and harm? Between authentic content and sheer recklessness?

In an era where every moment can be captured, shared, and critiqued, David Dobrik’s fall from grace is a stark reminder of the fragile nature of internet fame. It highlights the need for introspection, accountability, and the realization that with great power and influence come great responsibilities.

Shane Dawson: A Titan’s Tumultuous Tumble

In the vast galaxy of YouTube stars, Shane Dawson was once likened to a supernova. His presence on the platform predates many of the trends and genres that are popular today. From the humble beginnings of skits and parodies, Shane’s content evolved over the years, mirroring both his personal growth and the maturation of YouTube as a medium. His deep dives into conspiracy theories intrigued many, and his shift into documentary-style content showcased a depth and maturity that solidified his position as one of YouTube’s most versatile creators.

But like many long-standing digital personalities, the longevity of Shane’s career meant that he had a vast archive of content—some of which did not age well. As societal understanding and sensibilities evolved, what was once considered “edgy” or “comedic” in the past became deeply problematic in the present light.

In a digital age where accountability is paramount, Shane’s past began to unravel. Old videos resurfaced, revealing content that ranged from racially insensitive portrayals to jokes that pushed boundaries in the most inappropriate ways. The content was jarring, especially when juxtaposed against the more mature and introspective creator Shane had become.

The backlash was immediate and intense. A creator, once celebrated for his ability to adapt and grow, was now under the microscope for the very content that had, at one point, made him popular. Fans grappled with the duality of their feelings — many had grown up watching Shane, and the revelations felt like a betrayal.

The digital community’s response was palpable. Collaborators distanced themselves, brands reconsidered their associations, and fans expressed their disappointment and anger. Shane attempted to address the concerns, but the magnitude of the fallout was overwhelming.

Shane Dawson’s predicament serves as a reflection of the broader challenges faced by digital creators. In an age where every tweet, video, and post is archived and can be dredged up, how does one reconcile with their past? How does a creator address previous misjudgments in a world that demands continuous accountability?

The decline in Shane’s YouTube trajectory is not just a personal tale of a creator’s fall from grace. It is emblematic of a larger cultural conversation about digital responsibility, the impermanence of internet fame, and the continuous evolution of societal standards. Shane’s story underscores the need for self-awareness, growth, and the understanding that in the digital age, the past is never truly buried.

In conclusion, YouTube, for all its opportunities, comes with a spotlight that can either make or break an individual. While it’s a space for creators to express, it’s also a reminder that actions, especially in the digital world, have consequences. The stories of these YouTubers serve as cautionary tales for aspiring creators, emphasizing the importance of being mindful of the content they produce. #cancelled #cancelculture

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WHERE ARE THEY NOW?

What Happened To The Fine Bros?

The digital age has seen the rise of many internet celebrities, but few have experienced the meteoric rise and subsequent controversy like the Fine Bros.

Benny and Rafi Fine, collectively known as the Fine Bros, are creators behind the popular “React” series on YouTube. This deep dive will explore their journey, the controversies they faced, and the impact they had on the YouTube community.

The Rise of The Fine Bros

The Beginning (2007-2010)

Year Milestone
2007 The Fine Bros launched their YouTube channel.
2009 Introduced the “Kids React” series, which quickly gained popularity.
2010 Reached 100,000 subscribers.

The Fine Bros found a niche in capturing genuine reactions of people, starting with kids, to various viral videos, trends, and cultural phenomena.

Peak Popularity (2011-2015)

Year Subscribers Notable Achievements
2011 500,000 Launched “Teens React” and “Elders React”.
2012 1 million Won a Daytime Emmy for their “Kids React” series.
2014 10 million Introduced “YouTubers React”, bringing in other popular creators.
2015 14 million Expanded their brand with spin-offs and international versions.

The Controversy: React World (2016)

In 2016, the Fine Bros, pioneers of the “React” video format on YouTube, announced a new venture called “React World”.

The program was designed to allow creators from around the globe to license the Fine Bros’ format, enabling them to produce their own localized versions of “React” videos.

On the surface, this seemed like a promising expansion strategy. However, the announcement was met with significant backlash from the YouTube community for several reasons.

Perceived Greed: Monopolizing a Generic Video Format

The essence of the “React” format is simple: film individuals or groups as they watch and respond to various content.

This format, in the eyes of many, was seen as too generic to be owned or licensed. By attempting to license this format, the Fine Bros were perceived as trying to lay claim to a broad style of video that many creators had been using long before the Fine Bros popularized it.

The backlash was rooted in a fundamental belief: that the Fine Bros were not just licensing their specific style or branding, but were trying to control and profit from a widespread video format.

This move was seen by many as a greedy attempt to capitalize on something that should remain in the public domain.

Trademark Issues: The “React” Trademark Controversy

Further fuelling the controversy was the discovery that the Fine Bros had filed to trademark the word “React” in the context of online video series. This raised alarms in the creator community.

The fear was that, if granted, this trademark would give the Fine Bros the legal power to take down or claim revenue from any video that used a similar format but didn’t license it from them.

The potential implications were vast. Would creators be sued or have their videos taken down for simply using the word “React” in their titles or for having a similar format?

The uncertainty around these questions caused widespread concern.

Community Backlash: Betraying the Open Nature of YouTube

YouTube, since its inception, has been a platform that champions creativity, openness, and community. Many creators and fans felt that the Fine Bros’ move with React World was a betrayal of these principles. The idea of putting a price tag on a generic format seemed to go against the very ethos of what YouTube stood for.

Moreover, the Fine Bros had built their empire on the support of the YouTube community. Their subscribers, fellow creators, and fans had played a significant role in their success. The React World initiative was seen by many as a slap in the face to this community, especially to smaller creators who might not have the resources to license the format.

What Happened To The Fine Bros? 1

Impact of the Controversy

Metric Before React World After React World
Subscribers 14 million Lost over 1 million in a week
Video Views Average 2-3 million per video Dropped significantly, with many videos receiving less than 1 million views

Aftermath and Recovery

Following the backlash, the Fine Bros rescinded their trademark applications and cancelled the React World program. They issued a public apology, acknowledging their mistakes.

Rebuilding Trust (2017-2019)

Year Subscribers Notable Actions
2017 15 million Focused on producing quality content and engaging with their community.
2018 16 million Collaborated with other creators to rebuild bridges.
2019 17 million Introduced new series and formats to diversify their content.

Legacy and Impact

Despite the controversy, the Fine Bros have left an indelible mark on YouTube:

  • Pioneering Format: Their “React” format has been emulated by many, showcasing the power of genuine human reactions.
  • Community Engagement: They have collaborated with countless YouTubers, bridging communities and fostering collaboration.
  • Business Model: Their attempt with React World, though flawed, showcased the potential of franchising in the digital age.

Conclusion

The Fine Bros’ journey is a testament to the dynamic nature of the internet. Their rise, fall, and recovery offer valuable lessons in understanding the power of community, the pitfalls of ambition, and the importance of adaptability in the digital age.

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HOW TO MAKE MONEY ONLINE

How to Make Money on YouTube in South Africa: A Comprehensive Guide

YouTube has emerged as a powerful platform for content creators worldwide, and South Africa is no exception. With a growing community of YouTubers, the potential for earning income through YouTube is more viable than ever.

In this guide, we’ll explore how to make money on YouTube in South Africa, with key strategies, statistics, and actionable insights.

I use VidIQ to maximise my channel growth. It has helped me grow from 12K subscriber to over 50K since 2021!

Understanding YouTube Monetization in South Africa

YouTube offers various ways to monetize your channel, including AdSense, Channel Memberships, YouTube Premium revenue, and more.

However, it’s essential to meet specific requirements to access these monetization features.

YouTube Partner Program Requirements:
  • Minimum 1,000 subscribers
  • Minimum 4,000 watch hours in the past 12 months
  • Adherence to YouTube monetization policies

South African YouTube Statistics

Below are vital statistics about YouTube’s performance in South Africa that provide a valuable context:

Statistic Value
Total YouTube Users in South Africa 9 million
Average Watch Time per User 8 hours/week
Top YouTube Categories Music, Gaming, Education
Average CPM (Cost Per Mille) $2 – $5

Methods to Make Money on YouTube in South Africa

1. Ad Revenue

Enable AdSense on your channel and earn money through ad impressions and clicks.

Facts:
  • Typical South African CPM: $2 – $5
  • Influenced by video content, audience demographics, and ad type

2. Channel Memberships

Offer exclusive content to channel members at different pricing tiers.

Facts:
3. Affiliate Marketing

Promote products and earn commissions on sales made through your unique affiliate links.

Facts:
  • Suitable for tech, beauty, and fashion YouTubers
  • Potential to earn varying commissions depending on the product
4. Brand Partnerships

Collaborate with brands for sponsored content.

Facts:

How to Make Money on YouTube in South Africa: A Comprehensive Guide

Unique Niches for South African YouTubers

1. Local Languages Content

With 11 official languages, South Africa presents a fertile ground for content creators to produce videos in different languages like Zulu, Xhosa, and Afrikaans.

2. South African Culture and Heritage

Channels focusing on South African history, art, cuisine, and traditional practices can attract a local and international audience interested in unique cultural insights.

3. Local Travel and Adventure

South Africa’s diverse landscapes offer a niche for travel vloggers to explore wildlife, adventure sports, and local tourism destinations.

4. Social Issues and Education

Content around social development, education, and empowerment resonates with a significant portion of the population, creating a niche for channels focusing on positive change and community growth.

5. E-commerce and Entrepreneurship

With the growth of local businesses and entrepreneurship, channels providing guidance on starting and running a business in South Africa can find a targeted audience.

Challenges for South African YouTubers

1. Internet Accessibility

Although improving, internet access remains limited in certain areas. This impacts both the content creators and the viewership, as high-quality video streaming requires a stable internet connection.

2. Competition with International Content

South African YouTubers often compete with international channels, and the local audience may gravitate towards global trends. Standing out requires a strong understanding of local preferences.

3. Economic Factors

Monetizing a channel might be more challenging due to lower average CPM rates and purchasing power, compared to other developed markets.

4. Regulation and Censorship

Compliance with local laws and regulations may add complexity to content creation, especially when dealing with political or sensitive social issues.

5. Equipment and Technology

Access to cutting-edge equipment and technology may be more expensive or challenging to find, potentially limiting production quality.

South African YouTubers face a unique set of opportunities and challenges shaped by cultural diversity, economic factors, and technological infrastructure. Embracing local niches and overcoming challenges through innovation and a deep understanding of the South African audience can pave the way for success on the platform.

By recognizing these unique aspects, content creators can align their strategies with South Africa’s specific dynamics, opening doors to growth, community engagement, and financial success on YouTube.

Challenges and Solutions

Growing and monetizing a YouTube channel in South Africa poses certain challenges, such as competition and compliance with YouTube’s policies. Solutions include consistent uploading, focusing on your niche (such as YouTube SEO, tips and tricks, etc.), and engaging with your community.

Conclusion

Making money on YouTube in South Africa requires dedication, understanding of the platform’s monetization methods, and leveraging the specific trends and behaviors of the South African audience. By focusing on creating valuable content, engaging with your target audience, and strategically monetizing your channel, you can turn your YouTube passion into a profitable business.

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WHERE ARE THEY NOW?

What Happened To Belle Delphine?

Born on October 23, 1999, Mary-Belle Kirschner, better known as Belle Delphine, grew up in South Africa before moving to the UK at the age of 9.

Belle’s entry into the digital world began with her posting fashion and makeup photos on Facebook, a foreshadowing of the internet persona she would later adopt.

If you like these rise and fall articles why not check out Eugenia Cooney, Miranda Sings, Onision, Smosh, and more.

The Rise

Belle Delphine’s ascent can be credited to her savvy understanding of internet culture and her unique brand of online content creation. By 2018, Belle had amassed a significant following on Instagram, primarily for her “ahegao” expressions, a facial expression popular in Japanese anime.

Here’s a snapshot of her growth on Instagram:

Year Instagram Followers (millions)
2016 0.2
2017 0.5
2018 1.2

Belle’s content often straddled the line between cheeky and controversial.

One of her most notable moments was when she tricked her followers into thinking she would create content on an adult site if her post received one million likes (which it did), only to upload innocent, non-explicit videos.

It was such antics that drew attention and criticism in equal measures.

The Peak of Controversy

In July 2019, Belle Delphine courted significant controversy by introducing “GamerGirl Bath Water,” a product she claimed was her used bath water. Each jar was priced at $30, a high price that nonetheless didn’t dissuade her ardent fans. The product description cheekily read, “Bottled while I’m playing in the bath. This really is bath water.”

The move was met with amusement, disdain, and incredulity from different quarters. Yet, it was a demonstration of the strength and loyalty of her fanbase that the bath water sold out in just three days after the announcement.

While Belle Delphine did not officially disclose the total number of jars sold or the revenues made from this venture, we can make a rough estimation.

If we assume she had a limited stock of 500 jars, she would have made approximately $15,000 in just a few days from this stunt alone.

Product Price Estimated Quantity Sold Estimated Revenue
GamerGirl Bath Water $30 500 (estimation) $15,000

The incident attracted widespread media attention, even reaching mainstream news outlets. Many commentators criticized her for exploiting impressionable fans and encouraging unhealthy idolization behaviors.

The event also attracted the attention of social platforms that host her content, leading to increased scrutiny and moderation of her activities.

This event, while profitable and successful in garnering attention, also started a chain of events that led to Belle’s eventual removal from Instagram later in 2019.

Instagram’s community guidelines prohibit “content that… exploits people,” which Belle’s bathwater stunt was arguably close to breaching.

In simpler terms, Belle did something very unusual and somewhat silly. She sold her bath water and people actually bought it. However, while she made a lot of money from it, it also made some people very upset. These people reported her, and eventually, her Instagram account, which she used to talk to her fans, was closed.

This incident serves as an important lesson in understanding the balance between creating engaging content and respecting community guidelines on various platforms.

Year Notable Controversy
2019 Selling “GamerGirl Bath Water”

The Downfall

In late 2019, Belle’s Instagram account, which had amassed over 4 million followers, was reported for nudity or pornography and was taken down. This event marked the beginning of a decline in her public presence, as her primary platform for interaction and monetization had been removed.

Year Instagram Account Status
2019 Deleted

The Comeback and Ongoing Controversy

After Belle’s Instagram account was deleted in 2019, she largely stayed out of the public eye for the better part of 2020, marking a quiet period in her career.

However, in June of that year, she surprised her followers by announcing on Twitter that she was joining OnlyFans, an online platform known for its adult content.

OnlyFans, a subscription-based service, allowed creators to earn money directly from their fans on a monthly basis. Creators often offered a range of content, from personal updates to more explicit adult content.

Belle’s decision to join OnlyFans marked a significant pivot from her earlier content, which, while often risqué and suggestive, had primarily been shared on more mainstream platforms like Instagram and YouTube.

The response to Belle’s OnlyFans announcement was mixed. Some fans welcomed her return to the digital world, subscribing to her OnlyFans content and supporting her new direction. However, others were critical of the move, expressing discomfort with the more explicit content and the subscription fee associated with viewing it.

Belle’s decision was profitable. She quickly became one of the top creators on OnlyFans, earning thousands of dollars per month, though specific earnings are not publicly available.

Then, in December 2020, Belle faced another setback. YouTube terminated her channel, which had over 1.79 million subscribers, for violating its sexual content policies. Belle’s YouTube content had primarily been non-explicit, often featuring her engaging in various activities and stunts. But her recent shift to more explicit content on OnlyFans seemed to have crossed the line for YouTube’s policy enforcement.

However, the termination was not permanent. Following a widespread outcry from her fans, including a petition that garnered thousands of signatures, YouTube reinstated her channel. The incident, however, highlighted the fine line content creators like Belle tread in balancing edgy, attention-grabbing content with adherence to platform policies.

So, in simpler terms, Belle returned to the internet after a long break and started making more adult content on a new site, OnlyFans. While some people were happy about her return, others were not so comfortable with her new content.

Then, her YouTube channel was closed because YouTube thought she broke some rules. But after her fans complained a lot, YouTube opened her channel again. Belle’s story during this period shows that what someone posts online can get them in trouble, but it can also make them lots of money if done correctly.

What Happened To Belle Delphine?

The Lesson

The story of Belle Delphine is a whirlwind of controversy, internet culture, and digital entrepreneurship. She is a testament to the power and volatility of internet fame, illustrating both its potential for success and the risks of controversy.

To put it in simple terms, imagine you become really famous at school for doing funny, silly, and sometimes controversial things. Some kids find it entertaining, but the teachers (like Instagram and YouTube) don’t approve and punish you for it. But you’re smart, you find other ways to entertain and continue to be famous, even though you sometimes get in trouble. That’s kind of what happened to Belle Delphine.

In the end, Belle’s story shows us that navigating the digital world requires not just creativity, but also a strong understanding of platform rules, audience desires, and the potential implications of controversial actions.

If you like these rise and fall articles why not check out Eugenia Cooney, Miranda Sings, Onision, Smosh, and more.

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WHERE ARE THEY NOW?

What Happened To Miranda Sings aka Colleen Ballinger?

Colleen Ballinger, known for her outrageous and larger-than-life character, Miranda Sings, started her journey on YouTube back in 2008.

This satirical character was created as a mockery of the numerous self-absorbed and seemingly talentless individuals aspiring to be famous on social media.

Miranda’s outrageous persona, characterized by her iconic red lipstick, unusual wardrobe choices, and off-key singing, quickly captivated YouTube viewers. By 2009, her channel started gaining attention.

However, it was in 2010 that Ballinger decided to take Miranda Sings on a live comedy tour across North America and Europe, selling out venues and truly expanding her reach.

Year Subscriber Count Total Views
2009 100,000 10 million
2010 500,000 50 million
2015 5 million 1 billion
2021 10 million 2 billion

A Netflix Original: Haters Back Off!

Miranda Sings’ fame grew to such a point that Netflix took notice. In 2016, “Haters Back Off!“, an original series delving into the fictional life of Miranda Sings, premiered.

This marked a significant milestone, not only for Ballinger but also for YouTubers as a whole. It was among the first times a major streaming service had adapted a YouTube character into a series.

However, the show only lasted two seasons before its cancellation in 2017. While some fans praised it for its quirky humor and unique perspective, critics found it less appealing, stating that the character’s charm didn’t fully translate to a scripted show format.

Controversies and Criticisms

While Miranda’s career trajectory had been mostly upwards, it hasn’t been devoid of controversy. In 2019, Ballinger was criticized for sending lingerie to a 13-year-old fan. She quickly apologized, stating it was part of a gag gift and that she didn’t mean to make the fan or his family uncomfortable.

In 2020, Ballinger faced allegations of racism and mockery of mental illness through her character, Miranda. Critics pointed out certain videos where the character appeared to imitate stereotypes and behave in ways that were derogatory towards individuals with mental illnesses.

Each time, Ballinger addressed these controversies head-on, apologizing and promising to be more mindful. However, these instances marked significant challenges in her career and led to a dip in viewership and subscriber growth.

What Happened To Miranda Sings aka Colleen Ballinger? 1

The Decline of Miranda Sings

After the controversies, Ballinger saw a decrease in viewership and subscriber growth, as reflected in the table below:

Year Subscriber Count Total Views
2019 10.5 million 2.1 billion
2020 10.3 million 2.15 billion
2021 10 million 2 billion

Despite these challenges, Ballinger continues to evolve the character and remains a key player in the world of YouTube comedy. But the question remains: will Miranda Sings be able to reclaim her previous heights of popularity?

The Legacy of Miranda Sings

Despite the controversies and the ongoing challenges, it’s undeniable that Miranda Sings left a significant mark on YouTube culture. The channel was a pioneer in transforming YouTube personas into full-fledged careers, setting a precedent for content creators everywhere.

Whether she’s at the peak of her popularity or facing challenges, Miranda Sings remains an important chapter in the book of YouTube’s history. Her rise and fall illustrate the potential and perils of digital stardom in the age of social media.

Check out more Rise and Fall deep dives into Alex Day, Onision, CharlieIsSoCoolLike, Toby Turner, Eugenia Cooney and more.

Q1: Who is Miranda Sings?

A: Miranda Sings is a fictional character created and portrayed by American comedian Colleen Ballinger. This character is a satire of self-absorbed, talentless, and fame-hungry individuals often found on social media.

Q2: Who is Colleen Ballinger?

A: Colleen Ballinger is an American comedian, actress, singer, and YouTube personality, known for her character, Miranda Sings. She has expanded her career to include live performances, a Netflix original series, and appearances on various talk shows.

Q3: When was the Miranda Sings YouTube channel created?

A: The Miranda Sings YouTube channel was created in 2008.

Q4: What is Miranda Sings’ distinctive look?

A: Miranda Sings is characterized by her off-key singing, peculiar dance moves, childish demeanor, and exaggerated red lipstick smeared well beyond her lips. She often wears mismatched outfits that add to her comedic appeal.

Q5: What kind of content does Miranda Sings create?

A: The content on the Miranda Sings channel is a mix of satirical tutorials, performances, vlogs, and comedic skits. The character’s off-key singing, over-the-top dance moves, and misguided advice create a sense of cringe comedy.

Q6: How did Colleen Ballinger leverage her YouTube success?

A: Beyond YouTube, Ballinger took Miranda Sings on a live comedy tour and starred in the Netflix original series “Haters Back Off!” She also makes appearances on various talk shows and collaborates with other YouTube personalities and celebrities.

Q7: What is “Haters Back Off!” about?

A: “Haters Back Off!” is a Netflix original series that delves into the fictional life of Miranda Sings. The series focuses on Miranda’s family life and her quest for fame. It ran for two seasons from 2016 to 2017.

Q8: What controversies has Miranda Sings faced?

A: Miranda Sings has faced several controversies, including criticism for sending inappropriate gifts to a minor fan, and accusations of perpetuating stereotypes and making light of mental illnesses through her comedic character.

Q9: How has Miranda Sings influenced YouTube culture?

A: Miranda Sings was one of the first YouTube characters to be developed into a full-blown career, setting a precedent for content creators. Her comedic style has had a significant influence on YouTube culture, particularly in the realm of cringe comedy.

Q10: How has Colleen Ballinger dealt with the decline in Miranda Sings’ popularity?

A: Despite a decrease in viewership and subscriber growth following several controversies, Ballinger continues to evolve the character of Miranda Sings, maintaining relevance in the ever-changing landscape of YouTube comedy. She addresses criticisms head-on and promises to be more considerate in her content creation.

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WHERE ARE THEY NOW?

What Happened to Fred Figglehorn, AKA Lucas Cruikshank?

Lucas Cruikshank is the creative force behind the beloved character Fred Figglehorn. He took the YouTube world by storm with his hilarious and hyperactive videos.

But, fans noticed the conspicuous absence of Lucas Cruikshank from the platform that catapulted him to stardom. Catapulting into stardom is also what could be a possibility for you if you win a casino rewards vip. Documented below is the timeline of Fred Figglehorns journey on youtube. 

The Rise of Fred Figglehorn:

Lucas Cruikshank’s alter ego, Fred Figglehorn, became a pop culture phenomenon during the late 2000s. The character’s unique high-pitched voice and eccentric mannerisms made millions of viewers laugh. It was the reason for Lucas’ fame on YouTube.

Fred’s popularity led to movie deals, a television series, and merchandise. This cemented Lucas’s status as a prominent figure in the online entertainment landscape.

The Hate He Endured:

Lucas Cruikshank’s character, Fred Figglehorn, gained immense popularity. That came with a dedicated fanbase on YouTube.

Yet, he also faced his fair share of criticism and hate. Some viewers found the character’s high-pitched voice and exaggerated mannerisms annoying or grating. In turn, this led to negative comments and backlash. Additionally, as with any successful figure in the public eye, some didn’t resonate with Fred’s style of comedy.

Or, they found the content repetitive over time. The nature of online platforms like YouTube can often amplify negative sentiments. Some individuals leave hurtful or derogatory comments.

The Quiet Exit:

Following the peak of Fred’s popularity, Lucas Cruikshank retreated from the limelight. He began posting less on his YouTube channel, with his last video upload dating back several years.

As a result, fans began wondering about the reasons behind his prolonged absence and what had become of their beloved creator.

Exploring New Passions and Priorities:

One plausible explanation for Lucas Cruikshank’s disappearance from YouTube is his desire to explore new passions and priorities. Like any creative individual, he may have felt the need to diversify his creative pursuits and challenge himself in different arenas.

This could have led him to pursue acting opportunities, focus on personal growth, or explore other creative endeavors outside the realm of YouTube.

Shifting Online Landscape and Changing Audiences:

The online landscape is ever-evolving, with new platforms and trends emerging. It’s possible that Lucas Cruikshank recognized the changing dynamics of online content consumption.

Maybe he decided to adapt his approach accordingly. 

What Happened to Fred Figglehorn, AKA Lucas Cruikshank? 1

Private Life and Personal Reflection:

Another factor that could have influenced Lucas Cruikshank’s disappearance is the desire for privacy and personal reflection. As an individual who grew up in the public eye, he may have felt the need to step back.

He may have felt the need to reassess his life and maintain a level of privacy that was challenging to achieve while being a prominent YouTube personality.

Lucas Cruikshank’s Networth:

As of September 2021, Lucas Cruikshank’s net worth was estimated to be around $5 million. Through his early success on YouTube as the creator of the popular character FRED, Lucas amassed a significant following. This led to many opportunities in film, television, and merchandise.

His collaborations with Nickelodeon and the success of his movie franchise contributed to his financial success. Additionally, Lucas has ventured into other creative projects. These ventures included voice acting and podcasting, further expanding his portfolio. 

Legacy and Fond Memories:

Regardless of the reasons behind Lucas Cruikshank’s absence from YouTube, his impact remains. Fred Figglehorn and the entertaining content he created continue to be watched by old fans worldwide. Lucas’s unique comedic style and ability to connect with audiences through his character have left a nostalgic mark.

In conclusion, the disappearance of Lucas Cruikshank from YouTube remains kind of a mystery, leaving fans wondering about any form of communication.

As we speculate on the reasons behind his absence, it is important to respect his journey and the choices he has made. Lucas Cruikshank’s legacy as the creator of Fred Figglehorn will forever be etched in the memory of his fans. It will serve as a reminder of the transformative power of online content and the impact it can have on millions of lives.

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TIPS & TRICKS YOUTUBE

Unlock Your Channel’s Potential with a Professional YouTube Channel Audit

The world of digital content creation is expanding at an unprecedented rate, and YouTube, as one of the premier platforms for this growth, is at the forefront.

The platform has over 2 billion logged-in users every month, with over 500 hours of video uploaded every minute. But as competition grows, so does the challenge of standing out and gaining consistent, organic growth. That’s where a professional YouTube channel audit comes into play.

If you’re a content creator, you know the feeling of pouring your heart and soul into a video only for it to underperform. Often, this isn’t due to lack of talent or effort, but rather missing some key strategic steps.

The solution? A YouTube channel audit.

What is a YouTube Channel Audit?

A YouTube channel audit is a comprehensive analysis of your channel’s performance, examining aspects such as content quality, SEO optimization, viewer engagement, and overall channel aesthetic.

By doing this, you can pinpoint what’s working, what isn’t, and most importantly, why.

Why Get a Professional YouTube Channel Audit?

Data-driven Insights:

YouTube’s in-built analytics can provide some data, but a professional audit takes this to the next level.

We delve deep into data analytics, comparing your metrics with successful channels in your niche, identifying areas of improvement, and offering bespoke strategies tailored to your unique needs.

SEO Optimization:

SEO isn’t just for websites, it’s crucial for YouTube too.

70% of what people watch on YouTube is determined by its recommendation algorithm. By ensuring your videos are correctly titled, tagged, and described with relevant keywords, a professional audit will help your content get recommended more often.

Content Quality:

The heart of any YouTube channel is its content.

A professional audit offers constructive feedback on your video quality, editing, pacing, and storytelling, ultimately helping you to create content that resonates with your target audience.

Viewer Engagement:

One of the key metrics for YouTube’s algorithm is viewer engagement. If your likes, comments, or shares are low, this could indicate a problem.

A professional audit will help identify potential issues and provide solutions to boost engagement.

Consistent Branding:

From your channel banner to your video thumbnails, consistent branding is key to making your channel recognizable and memorable.

A professional audit can provide feedback and suggestions to elevate your channel’s aesthetic appeal.

Why Choose Us?

With our professional YouTube channel audit, we offer unparalleled insight and expertise, honed through years of experience in the field. We don’t just offer advice; we partner with you on your journey towards YouTube success.

Our tailored strategies have helped numerous channels increase their subscribers by an average of 35% within six months.

Success on YouTube is more than just hitting the upload button; it requires a well-rounded, strategic approach. So, are you ready to take your channel to the next level?

Don’t be content with stagnation when growth is just an audit away.

Get in touch now!

Don’t let the potential of your YouTube channel go untapped. Reach out to us for a professional YouTube channel audit and unlock the door to growth, increased engagement, and success in the vast digital landscape.

Your journey towards YouTube stardom is just one click away. Get in touch with us today and let’s start growing together.

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WHERE ARE THEY NOW?

What Happened To Adam Blampied?

Adam Blampied, a charismatic figure known for his unique blend of comedy and wrestling commentary, began his journey in the entertainment world with humble roots.

Born on January 24, 1987, in Jersey, Channel Islands, Blampied’s love for comedy and wrestling shaped his early career.

Blampied attended the University of York, where he co-founded the comedy sketch group “The Beta Males“.

Their performances at the Edinburgh Festival Fringe earned critical acclaim, positioning Blampied as a promising talent in the comedy circuit.

Key Milestones in Adam Blampied’s Career

Year Achievement
2008 Co-founded ‘The Beta Males’
2013 Joined ‘WhatCulture’
2016 Co-founded ‘Cultaholic’
2017 Departed from ‘Cultaholic’ due to personal issues
2018 Returned to YouTube at ‘WrestleTalk’

Venturing into YouTube: WhatCulture and Cultaholic

Blampied’s knack for delivering humorous, insightful wrestling commentary found a perfect platform in YouTube. He joined the team at WhatCulture Wrestling in 2013, where his entertaining video essays on professional wrestling garnered him a dedicated fan base.

However, in 2017, Blampied and four other WhatCulture contributors left the company, citing creative differences.

They subsequently founded Cultaholic, another YouTube channel focusing on professional wrestling. The channel quickly became popular within the wrestling community, further bolstering Blampied’s online presence.

The Scandal: Allegations and Departure

However, at the peak of his success in late 2017, Blampied faced a serious controversy. Several women accused him of using his position of influence to manipulate them into sending explicit pictures.

Blampied confessed to his actions on Twitter, admitting to the manipulative behaviour and expressing deep remorse.

In the wake of these revelations, he decided to step away from his professional engagements, including his position at Cultaholic, before it officially launched.

He sought professional help to address his behaviour, issuing a public apology and taking an extended break from social media.

Return to the Spotlight

In 2018, after spending nearly a year addressing his personal issues, Blampied returned to the online world. He returned to YouTube but not at Cultaholic, at Wrestle Talk producing wrestling-related content, albeit with a more subdued online presence.

Despite the controversy surrounding him, many in the wrestling community welcomed his return.

His story serves as a stark reminder of the real-world impact of online actions and the importance of accountability in digital spaces.

What Happened To Adam Blampied? 1

Legacy and Lessons

Blampied’s career has been a roller coaster of highs and lows.

His ability to blend humour with wrestling commentary earned him a dedicated following, while his personal indiscretions marked a significant fall from grace.

Despite this, his efforts to seek help and make amends provide a model for personal accountability and growth.

His story underscores the responsibility that comes with online influence, as well as the potential for redemption in the face of controversy.

If you like this why not check out our other Rise and Fall Articles on Alex Day, Onision, Eugenia Cooney, Smosh, David Dobrik and others.

If you like this, check out the Where Are They Now Playlist

 

Categories
WHERE ARE THEY NOW?

What Happened To Alex Jones?

Alex Jones, born in 1974 in Dallas, Texas, has become one of the most recognizable and controversial figures in American media. His journey, from a community college dropout with a passion for broadcasting to the head of the Infowars media empire, is characterized by his proclivity for conspiracy theories and the controversies that have surrounded him.

Alex Jones – Early Years and the Rise of Infowars

Jones began his career on a public access television show in Austin, Texas, in the late 1990s. He soon transitioned to radio, presenting a unique mix of libertarian ideals, anti-establishment rhetoric, and conspiracy theories. These shows laid the groundwork for what would become Infowars, a multimedia conglomerate that included websites, radio broadcasts, and documentary films.

Jones’s delivery style, imbued with urgency and conviction, drew a dedicated following, with listeners tuning in from across the nation. Infowars served as a conduit for fringe theories, frequently involving alleged government cover-ups and globalist conspiracies.

As the internet age advanced, Infowars capitalized on its digital presence to reach a wider audience, extending Jones’s influence.

Alex Jones Conspiracy Theories and Controversies

Jones’s controversial theories often revolve around major national and global events. Notably, he has claimed the U.S. government’s involvement in the 9/11 attacks and that climate change is a hoax. His persistence in promoting these narratives, despite their debunking by established authorities, has been a significant part of his media persona.

However, it is perhaps the Sandy Hook Elementary School shooting theory that marked a turning point in Jones’s career.

After the horrific 2012 event where 26 people, including 20 children, were killed, Jones claimed the incident was a hoax perpetrated by the government to promote gun control. These claims caused widespread outrage, particularly from the victims’ families.

What Happened To Alex Jones? 1

Alex Jones Legal Repercussions and the Fall of Infowars

The Sandy Hook claims led to a series of defamation lawsuits against Jones, initiated by the victims’ families. This legal action marked the beginning of Jones’s fall from his previously unassailable position. Jones’s defense, which hinged on his assertion that he was a “performance artist” playing a character, did not deter the courts.

In the face of the lawsuits, several social media platforms and other online services, including Facebook, YouTube, Twitter, and Apple, banned Jones and Infowars for violating their policies on hate speech and harassment. This crackdown severely restricted Infowars’ reach and significantly impacted the platform’s revenue.

Simultaneously, Jones faced increased scrutiny from the public and media, with his credibility considerably damaged. Many viewed Jones’s actions as crossing a line from free speech into the realm of harmful misinformation and harassment.

Conclusion

Jones’s rise and fall illuminate a dark aspect of media’s power in the digital age. While he found a niche audience that resonated with his anti-establishment and conspiratorial narratives, his fall underscores society’s collective responsibility to uphold truth and the impact of misinformation.

Despite Jones’s diminishing influence, his legacy continues to be a topic of intense discussion concerning free speech, the media’s role in society, and the boundaries of acceptable discourse in the digital world.

Categories
YOUTUBE

Do YouTubers Get Paid If You Download Their Video?

There’s a common misconception that YouTubers are paid for the number of downloads a video gets. The reality is a bit more complicated.

YouTube’s monetization system is structured around views and advertisements, not downloads.

Let’s dive deeper into this topic and dispel any lingering confusion.

How Are YouTubers Paid?

At its core, YouTube’s payment model primarily relies on advertisements and views, not downloads. It’s also important to note that not all views are created equal.

  1. Ad Revenue: This is the primary source of income for most YouTubers. Advertisements that appear before, during, or after a video are what generate income. The YouTuber is paid a share of the advertising revenue from these ads. This payment is usually calculated based on Cost Per Mille (CPM), meaning the cost per thousand views. The average CPM varies between countries and genres, but as of 2021, it ranged from $0.25 to $4.00 in the United States.The niche in which a YouTube channel operates can significantly influence the CPM rates. The rates vary based on audience demographic, engagement, and demand from advertisers.Here’s a rough estimation of average CPM rates across various popular YouTube niches:
    YouTube Niche Average CPM Rates
    Tech $4.00 – $6.00
    Finance $8.00 – $12.00
    Gaming $2.00 – $4.00
    Beauty and Fashion $3.00 – $6.00
    DIY and Crafts $2.00 – $4.00
    Health and Wellness $5.00 – $7.00
    Food and Cooking $3.00 – $5.00
    Travel and Lifestyle $2.00 – $4.00
    Education $4.00 – $7.00
    Entertainment and Comedy $2.00 – $4.00

    It’s important to note that these are rough estimates and actual rates can vary significantly. Factors such as viewer location, viewer age, and seasonality also play a role in determining CPM rates. Moreover, these rates are subject to change as market dynamics evolve.

  2. YouTube Premium: This is a subscription service offered by YouTube. It allows users to watch ad-free videos, access YouTube Originals, and play videos in the background. When a YouTube Premium member watches a video, the creator is paid out of the subscription fee. This income depends on the total watch time by YouTube Premium members.YouTube Premium revenue is split between all the creators a subscriber watches in a given month, based on the watch time. So, it’s hard to give concrete figures for individual channels, but we can certainly share a rough understanding of how the funds are divided.Please note, the following percentages are approximate, and actual percentages may vary:
    YouTube Premium Revenue Breakdown Approximate Percentage
    YouTube’s Share 45%
    Creators’ Share 55%

    YouTube usually takes approximately 45% of the total revenue as their share, leaving around 55% to be distributed among creators. The portion a particular YouTuber receives is calculated based on the amount of watch time they generated among YouTube Premium viewers.

    For instance, if a user watches one YouTuber A for 20 hours and another YouTuber B for 10 hours in a month, YouTuber A will receive twice the share of YouTube Premium revenue compared to YouTuber B from this particular user’s subscription fee.

  3. Channel Memberships and Super Chat: These are features that allow fans to directly support their favourite YouTubers. Channel Memberships allow fans to pay a monthly fee for special perks, while Super Chat lets viewers pay to have their messages highlighted during a live chat.YouTube also enables creators to earn through features like Memberships and Super Chat. These features allow fans to directly support their favourite creators. Here’s a breakdown of how much creators earn from these revenue streams:
    Revenue Stream Fees and Splits
    YouTube Memberships 70% to Creator, 30% to YouTube
    Super Chat 70% to Creator, 30% to YouTube

    For YouTube Memberships, creators receive 70% of the membership fee after local sales tax is deducted. The rest goes to YouTube. As of my knowledge cutoff in September 2021, there were three default price points: $4.99, $9.99, and $24.99 per month, but these prices can be adjusted based on the creator’s preference and local currency.

    Super Chat, on the other hand, allows viewers to pay to have their messages highlighted during a live chat. The fee breakdown is the same as Memberships – creators receive 70% and YouTube takes 30%.

    Remember, these splits apply after any local sales tax and, in the case of iOS purchases, after the app store’s transaction fee is deducted. This can significantly affect the net revenue a creator receives. As a result, the actual earnings for a creator might vary significantly based on several factors, including their location and the platforms their viewers are using to purchase memberships or send Super Chats.

  4. Merchandise Shelf: This feature allows YouTubers to showcase their official merchandise right on YouTube.
  5. Brand Partnerships: Many YouTubers also earn money through sponsorships and partnerships with brands.

The following table illustrates the most common revenue streams and their average rates:

Revenue Stream Average Rates
Ad Revenue (CPM) $0.25 – $4.00
YouTube Premium Varies
Channel Memberships $4.99, $9.99, $24.99 per month
Super Chat Varies
Merchandise Shelf Varies
Brand Partnerships Varies

Please note these rates are just averages and actual rates may vary greatly depending on numerous factors such as the YouTuber’s audience size, engagement, location, and video content.

So, What Happens If You Download a Video?

When a user downloads a video, it doesn’t directly contribute to a YouTuber’s income. The YouTuber gets paid when a viewer watches the video on YouTube’s platform, not when it’s downloaded. Downloading a video often means viewing it offline, which bypasses YouTube’s ad-serving platform and therefore generates no ad revenue for the YouTuber.

It’s worth noting that downloading YouTube videos for offline viewing without explicit permission from the creator is against YouTube’s terms of service. YouTube does provide an option for offline viewing through YouTube Premium, but this doesn’t involve downloading the video in the conventional sense. These views do count towards the total views and generate revenue for the creator.

Conclusion

In summary, YouTubers are not directly paid for video downloads. Instead, they earn money through ad revenue, channel memberships, Super Chat, the Merchandise Shelf, brand partnerships, and YouTube Premium views.

Downloading a video without explicit permission could potentially harm a YouTuber’s income, as it bypasses the revenue they could earn from ads.

Supporting your favourite YouTubers by watching their videos on the platform is the best way to ensure they get paid for their hard work.

Categories
YOUTUBE YOUTUBE TUTORIALS

How To Share Private Videos on YouTube

Hey there, YouTuber!

Did you know YouTube has been around since 2005? It’s hard to believe, right? Today, it’s the biggest video hangout spot on the internet, with over 2.56 billion users tuning in from all corners of the world​1​.

But here’s a cool secret: YouTube lets you share private videos. It’s like having a secret club where only invited members can see your special video. This can be super handy when you have a video just for family, exclusive content for super fans, or even a secret business message.

So, How Do You Share a Private Video on YouTube?

Just a heads up – you can only do this from your computer for now. The YouTube mobile app doesn’t support this yet​2​. Now, let’s get started!

  1. Fire up your favorite web browser and open YouTube Studio. Don’t forget to sign in with your YouTube account.
  2. Click on “Content” in the left sidebar of YouTube Studio.
  3. Find the private video you want to share and click on “Private” in the “Visibility” column.
  4. A menu will pop up. From there, click on “Share Privately”.
  5. A box will appear where you can type in the email addresses of your secret club members (or just the people you want to share the video with)​3​.

And that’s it! The people you’ve chosen will get an email with a link to your video. They’ll need to sign in to their Google account to watch the video​4​. If you ever change your mind and want to uninvite someone, no problem. Just remove their email address from the “Share Privately” box, click “Done,” then “Save”​5​.

A Few Fun YouTube Facts

Just for fun, here are some crazy facts about YouTube:

  • YouTube’s short video feature, YouTube Shorts, got a whopping 50 billion views per day in February 2023​6​.
  • In November 2022, YouTube had 75 billion visits worldwide. That’s like ten times the world’s population!​7​.
  • 90 percent of people visited YouTube on their phones in November 2022​8​.
  • In 2022, more than 2.56 billion users watched videos on YouTube​9​.
  • Every minute in April 2022, 500 hours of video were uploaded on YouTube. That’s a lot of cat videos!​10​.
  • In 2022, YouTube made more than 29 billion U.S. dollars from ads, which was about 11.35 percent of Google’s total annual revenue​11​.
Categories
TIPS & TRICKS YOUTUBE

What time is YouTube most active?

As with most social media platforms, the best time to post on YouTube depends on your audience and the type of content you’re posting.

However, research suggests that the most active times on YouTube are weekday afternoons and evenings, between 2 PM and 4 PM Eastern Time, with the peak being around 5 PM to 6 PM Eastern Time.

Why is it important to know when YouTube is most active? Knowing the best time to post on YouTube can help you reach a larger audience and get more views and engagement on your content. If you post at a time when your audience is most active, your video is more likely to show up in their feeds and search results.

This can help you get more views, likes, comments, and shares, which can in turn help you grow your channel and increase your reach.

How to boost views on YouTube

In addition to posting at the right time, there are several other strategies you can use to boost views on your YouTube videos:

Optimize your title and description

Use keywords and phrases that your target audience is likely to search for in your video title and description. This will help your video show up in search results for those keywords, which can help you get more views.

Use eye-catching thumbnails

Your video thumbnail is the first thing people see when browsing through YouTube, so it’s important to make it eye-catching and engaging. Use high-quality images, bold text, and bright colours to capture people’s attention and entice them to click on your video.

Promote your video on social media

Share your video on your social media channels and encourage your followers to watch and share it. This can help you reach a wider audience and drive more views and engagement on your video.

How to localize content to get more engagement: Localization is the process of adapting your content to suit the preferences and needs of a specific geographical region or language. Here are a few strategies you can use to localize your content and get more engagement:

Use subtitles or captions

Adding subtitles or captions to your videos can help you reach a wider audience and make your content more accessible to people who speak different languages.

Use local keywords and phrases

Research the keywords and phrases that are popular in the region or language you’re targeting, and use them in your video titles, descriptions, and tags.

Incorporate local trends and culture

Make your content more relatable and engaging by incorporating local trends, culture, and references into your videos. This can help you connect with your audience on a deeper level and build a stronger relationship with them.

How Much is YouTube TV? A Comprehensive Guide to Pricing and Features

YouTube Statistics

Statistics Value
Number of YouTube users Over 2 billion monthly active users
Number of YouTube daily views Over 1 billion hours of videos watched daily
Percentage of YouTube users 81% of 15-25 year-olds in the US
Average mobile YouTube session 40 minutes
Number of YouTube channels Over 50 million channels

YouTube Engagement Statistics

Statistics Value
Average time spent on YouTube per user Around 40 minutes per session
Percentage of YouTube traffic from mobile devices Over 70%
Average percentage of likes on YouTube videos 8-12% of total views
Average percentage of comments on YouTube videos 0.5-2% of total views
Percentage of YouTube users who subscribe to a channel after watching a video 70%

Video Localization Statistics

Statistics Value
Percentage of internet users who prefer to consume content in their native language 72%
Percentage increase in video engagement after adding subtitles or captions Up to 15%
Percentage of YouTube views that come from non-English-speaking countries Over 60%
Number of languages YouTube supports for automatic captions Over 10
Percentage increase in video reach when optimizing for local keywords and phrases Varies based on region and language

What is the best time to post on YouTube?

The best time to post on YouTube depends on your audience and the type of content you’re posting. However, research suggests that the most active times on YouTube are weekday afternoons and evenings, between 2 PM and 4 PM Eastern Time, with the peak being around 5 PM to 6 PM Eastern Time.

These are the times when most people are likely to be online and actively browsing YouTube.

Why is it important to post at the right time?

Posting at the right time can help you reach a larger audience and get more views and engagement on your content. If you post when your audience is most active, your video is more likely to show up in their feeds and search results.

This can help you get more views, likes, comments, and shares, which can in turn help you grow your channel and increase your reach.

Can posting at the wrong time hurt your video’s performance?

Posting at the wrong time can make it harder for your video to get noticed and can lead to lower engagement and views. If you post when your audience is less active, your video is less likely to show up in their feeds and search results, which can limit its visibility and reach.

What are some other strategies for boosting views and engagement on YouTube?

In addition to posting at the right time, there are several other strategies you can use to boost views and engagement on your videos.

These include:

  • Using targeted keywords and phrases in your video titles, descriptions, and tags to make it easier for people to find your video in search results.
  • Creating engaging thumbnails that capture people’s attention and entice them to click on your video.
  • Promoting your video on social media and other channels to reach a wider audience and encourage people to watch and share it.
  • Collaborating with other creators in your niche to expand your reach and build your audience.
  • Engaging with your audience by responding to comments and encouraging feedback.

How can you localize your content to get more engagement?

Localizing your content means adapting it to suit the preferences and needs of a specific geographical region or language.

Some strategies for localizing your content and getting more engagement include using subtitles or captions to make your videos more accessible to people who speak different languages, incorporating local trends and culture into your videos to make them more relatable and engaging, and using local keywords and phrases to optimize your content for search results in specific regions or languages.

In summary, posting at the right time, optimizing your content, and localizing your content can all help you get more views and engagement on your YouTube videos. By understanding your audience, researching keywords and trends, and using these strategies effectively, you can take your YouTube channel to the next level and reach a wider audience.