You have one reliable email address and you want to make two, three, four YouTube channels. I’m here to tell you how you can add a YouTube channel using your same email address.
How To Make A SECOND YouTube Channel with the SAME EMAIL
Hello and welcome back to another video. I’m Alan Spicer your YouTube certified experts. If you want to start your YouTube channel, grow your YouTube channel, or put your brand out there, YouTube is the second largest search engine on the Internet, and you should click “Subscribe“ then start creating.
Now the time may have come for you to either split your channels into niches or to start again, but you want to still use the same email address. That’s not a problem. I can help you start a second, third, fourth channel without you needing to have multiple email addresses, let’s go to the computer.
Okay, so you’re looking to start a second channel using the same email address. What you do when you log into the account of the email address you currently have, I’m going to use this one. For example, you go up to your avatar in the top right-hand corner and click “Settings.”
In here, you’ll see something like this. This is a brand new account, but it works exactly the same. You’ll see here, “Your account” and “View additional features” or “See all my channels or create a new channel.”
I have a few channels that I currently manage, or a few channels that I use for testing.
Now you click “Create a new channel.”
It will then ask you to pick a name and I’ll use “Pink Waffles” as an example.
You now have a new channel and you go through to customize the channel. You click that big “Customize Channel” button.
You now have the choice to add a channel description, change the avatar, add some channel art, right?
You do it out like you normally would, and it’s all under the same email address.
So once again, I go up here, and then I can flip through any of the accounts all under the same email address.
You can always see more, but that way you have multiple channels under one email address.
If you need help with more YouTube features that you have overlooked, there is a playlist here, go out there, and start creating.
You just come across a video that you think it shouldn’t be on YouTube, I’m going to teach you how to report that video and make the environment safer for everybody else.
How To Report Videos on YouTube – Flag YouTube Videos
Hello and welcome back to another video. I’m Alan Spicer, your YouTube certified expert and if you’re looking to start a YouTube channel, grow a YouTube channel, or push your brand out back into the second-largest search engine on the Internet, you should click “Subscribe“ and start creating now.
In an ever-changing world where there’s 400 hours worth of YouTube videos uploaded every minute, or every second, one of those stats is important, there is always going to be abuse when it comes to content.
Now, YouTube is cracking down on content, but they’re having to remove comment sections and they’re having to slap the risks of some completely innocent creators. But the best way for us as a community to police this kind of thing is to report videos that are indeed outside of the community guidelines.
Basically, if you find a video offensive, if it’s gory, if it’s violence, if it shouldn’t be on YouTube, if it’s clearly extremist, or dangerous to somebody’s mental health, physical health or well-being, then you can click the “Report” button and I’ll show you how you can do that.
Let’s go to the computer.
Okay, so you found a video that you want to report, maybe it’s insulting, maybe it’s triggered you, maybe it’s dangerous to people.
You go to the video, you scroll down, you’ll see “More,” and then in that drop down, you click “Report.”
At this point, it will give you the option of why you are reporting it. So, sexual content, violently repulsive, hateful or abusive content, dangerous harmful acts, child abuse, promotes terrorism, spam, infringes my rights or caption issues.
Once you pick on one, you can also have additional drops down. So, under “Infringes my rights” we have infringes my copyrights, invades my privacy, other legal claims.
Or if it’s “Sexual content,” let’s see what we have in the drop down: Graphic sexual activity, nudity, abusive in the description…
In the “Harmful dangerous acts” section, is it drug use? Is it suicide? That kind of thing.
When you’re done and you choose your option, you can highlight exactly the time stamp and type in a more detailed description of why this is a problem.
Then, you click “Submit.”
This then goes to a human being who then paws over this, and then they choose whether or not if it’s an acceptable flag or not.
For more YouTube tricks and tips that help you improve the community that we live in on YouTube, I’ve done a playlist up here. Remember to hit that “Subscribe“ button, go out there, and start creating.
Now, my videos, around about the 22nd mark, there’s a little box that pops up here that says you can subscribe. It is a nice additional way on desktop to urge people to subscribe, to place some branding, to push out the chances and make it even easier for people to join your community.
It’s available in the new YouTube studio. So, let’s go to the computer and I’ll show you how you can use it.
But before we deep dive into this, this video is sponsored by TubeBuddy which is an online browser based plugin that can help optimize your titles, your descriptions, your tags, get you more views, get you more subscribers, and generally take away the grind, the day-to-day tasks that you just can’t be bothered with.
It also links up with their mobile phone app in which you can check your stats on the go, communicate with people and just generally level up your YouTube game.
Okay, so when you’re first adding your video watermark, you arrive here in your YouTube studio. You’re used to this place by now, it has your stats, your subscribers, how well your last video is doing, but we’re focusing on the option on the left-hand side that says “Settings.”
You want to click on “Channel,” and then “Branding.”
So, you’ll see here that I’ve already got my watermark set up. It shows up in the bottom right-hand corner, or even being the bottom right-hand corner of this video.
You can see here the display settings, whether you wanted to show it in the last part of the video, a specific time in the video or the entire video.
I start mine at about 20 seconds in, that way, all of the waffling and the branding disappears when it pops up.
To remove it, you click “Remove.”
Then you’ll see here, it says, “Adding a watermark is a great way to improve brand awareness and channel recognition.”
It needs to be a PNG or a GIF file format of 150 pixels by 150 pixels, and less than one megabyte in size. Images with one or two colors and a transparent background works best.
So, to choose the image you click “Choose Image,” and then choose your image from your computer, and upload it.
It will see that it’s there, and then when you’re ready, you click “Save” and you are done.
Today, we’re going to double your channel growth with these simple tricks. Here we go. If you’ve already thrown up 10, 20 or 30 videos, you’ve already got enough base there to start doing some analytic diving.
THIS WILL DOUBLE YOUR YOUTUBE CHANNEL GROWTH
It will take a while for you to create 30 videos initially, vomited 30 videos onto your YouTube channel in day one, which by the way, I highly suggest you do not do. If you take your time and you’ve uploaded two, three, four videos a week, or maybe even one video a week for, I don’t know, half a year, you will start to see shoots or signals and signs of growth.
This is when we dive into analytics. If you flip through your analytics and having a look at your most popular videos, you search them in descending order, the most important ones at the top, you will see that there are videos there that have got you the most views on your channel.
No matter how old or how new your YouTube channel is, there will be a clear hierarchy of some videos doing better than others.
This is your chance to start gaging what your channel and your channel audience wants from you, what you are expected to do.
Let’s say your top video happens to be about a tutorial, teaching people how to get the best weapon in the game that you’re playing and that you are a gaming channel.
In fact, your whole channel could be about that game, but for whatever reason, that video did better than others, you need to identify why. If you haven’t looked at that video, see if there was a good retention rate.
Did people watch all the way through all? Is it a hot topic? Is it the fact that it is a tutorial teaching people that makes them watch all the way through? Or is there a trend?
Do you notice that when you do class videos, for example, how to set up a certain character or how to do a specific mission or how to mean max your player stats, in other words, the most attack or the most defense, is it when you deep dive into those kinds of things that you get more attention or is it when you make funny compilations? Is that when you do live streams?
Only you will tell because everybody’s channel is different. There’s no point in you looking at somebody else who’s doing well, his channel always get so many thousands of views more for his live streams compared to yours. That’s because that’s their own ecosystem.
You should never compare yourself to anybody else outside your bubble.
You should compare yourself with you.
So, have a looking at your analytics, your first five or ten videos, see if there’s a pattern. If you notice that two or three of the top five are tutorials or that the comedy stuff works more, start leaning into that direction. See if there’s anything that you can twist or tweak or change, or if they’re really old videos.
So for example, my case, I did a video two years ago on how to generate a YouTube playlist, if that’s really good and doing really well, maybe you could update it with a newer version.
So I made a video on three ways to make a YouTube playlist and I went through the new dashboard, and I showed you how to add a mobile.
That way, I’m leaning in on the thing that got me the most views, or tapping into the thing that is most popular or has the most support or traffic through my channel, my authority.
Now, if you’re looking to grow your subscribers, you can do exactly the same, instead of going for views, you go to the “Subscribers” tab, and then you order it in the order of the videos that got you the most subscribers.
This uses a similar technique. You look at the ones that got you in the most subscribers, and you see if there’s a pattern between the top 10 or the top 20.
Did the ones that do more favorably have a certain length? Was there a certain presenting style?
You’ll notice with mine at the start of my videos, on some of them I flash up the text here, or on some of my videos, I just have screenshots of me doing a specific tutorial.
Does my business rants do better than my YouTube brands?
Have a look at the ones that got you the most subscribers, and then see if you can, once again, replicates or add or make a better version or update those, see if you can compliment it.
So if one of my videos did really well, which was “How to add in-screens,” I could then teach you how to add in-screens on mobile, or how to add certain aspects of the in-screens, whether it’s best for videos, whether it’s the latest videos, whether it’s a specific playlist or a link to a website, maybe I’m talking about how fantastic vidIQ is, and I’m telling you, “Oh, go and get this specific tool.”
But then, I can make other videos about certain features within that software.
How to do a thumbnail preview, how to search for video tags, how to translate your videos. All of these are still related to that topic, but you could then pile them into a playlist. Or you can link them together using keywords and putting videos in the top of the video comments, consult, feeding bubbles between them, feeding traffic, because they wanted that specific topic.
They came to you to learn, in this case, about how you vidIQ, and instead of being a generalized video, they can learn in five videos, a much broader picture.
Well for you, it could be that they really, really liked how to knit that jumper, but they also want to learn how to knit that jumper in red and knit that jumper with an embroidery logo and knit that jumper and a hoodie.
Or maybe you’re a gamer and they really liked how to get that specific weapon, and then they need to learn how to get a better version of that weapon, or get the adults or how to aim it or how to use it most effectively.
Your stats is the magic secret sauce just for only you that nobody else can use, because you’ve already proved that you presenting that type of content gets that audience.
Well, you now need to do reverse engineer that and say, “I want this audience, so what do I need to do to get them again over and over and over again, until it becomes a habit?”
It forms it in the brain of YouTube that, “Ah, every time that video is made by Alan, we serve that to those people.”
It makes it easy for YouTube to suggest you against other content, and then, all you need to do is nail the content in the best, most engaging way possible.
There’s a video here to tell you exactly how you do that. Remember to subscribe for regular deep dive videos and tutorials, and I’ll see you soon.
How would you monetize your Facebook page without adverts?
Now, if you hit a certain threshold on Facebook, you can start integrating brand deals with your Facebook page, but not everyone’s jumped through those hoops just yet, and you can make money without Facebook’s help.
How To Monetize A Facebook Page without Ads
1) Use relevant affiliate links
I’m a YouTube creator that talks about YouTube. So maybe I post up a post about what camera I’m using and I link through to that product on Amazon. If I’m really smart and I’m hunting out a specific brand, maybe I can talk to that brand before hand, to get a better deal, and then push it out there.
For example, maybe I’m talking about how you can subtitle your videos, and then I want to promote it on Facebook saying, go and use rev.com.That way you can subtitle all of your videos with captions that are in English or French or German or any language that you wish.
That’s a relevant affiliate marketing link, and you can do that in your descriptions on Facebook,
2) Add digital products
Now I have a digital product that I hardly promote, and it’s 75 thumbnails for YouTube. If you’re not quite sure on how to start, how a thumbnail should look, just click this link, it goes through my digital products.
That’s a product that hopefully helps you and is relevant to my audience. I’m not going to sell baby monitors to people that want to learn how to do YouTube.
So if you have a digital product, let’s say an ebook on how to knit because you do knitting, or a recipe book because you’re a cooking channel, that’s a good place to promote it on your specific Facebook page.
I also push out my services like a channel audit and coaching call consultation, but you can also be sending your products, or pots and pans set, some cute little crochet things.
This is your way of harvesting people from your page, and then collecting them into — I really hate this word — but a funnel.
If they’re engaged enough to actively choose to be on a newsletter with you to hear more from you, to see more videos from you, or see your blogs from you, then they’re more likely to be more engaged than any random human to possibly listen to your advice on buying a product or a service.
I know you said it to me as your slow cooker of leads. As you collect more and more people in there and you hone the art of talking to them and building up a relationship, they’re more likely to convert in the long run because you’ve kept them warm for eight, nine hours smelling sexy minted lamb hot pot.
Anyway, back on point…
4) Selling advertised posts
Maybe you have a huge audience. Maybe you have 20, 30, 50, or a million followers on your page. This is your chance to flip the script. People will want to advertise in front of your audience.
So, charge them for it.
5) Starts an associated podcast
I’ve got the “Start Creating Podcast” at http://startcreatingpodcast.com/, where I talk about my experiences as a YouTuber, and growing and marketing and branding.
It gives me a little bit more leeway, I can talk about more things, less heavily edited. In the long run, you can invite people in to talk about your specific niche, interview people, and associated podcasts gives you a chance to place adverts against that podcast, also affiliate links in the description.
As you grow a podcast audience, it can also become fairly passive once the contents is out there, it will remain out there forever. And when was the last time you started a podcast, and then went back and binged watched everything else that was already on that podcast playlist.
Just try to make them evergreen rather than “This week on July the 30th, 2020,” whatever.
If you think of the longevity of the content and you answer and solve a problem with each podcast, people are more likely to go back and finish them. A good example of this is Gary Vaynerchuk or Tube Talk from vidIQ.
6) Raising money for a charity
You don’t have to monetize your Facebook page to make you money. You can also monetize your Facebook page to make charities, money.
You might have an audience that’s quite tuned in with you and your feelings and your sentiments, your political leaning, or your empathy towards specific topics.
Right now we’re in the middle of an unprecedented worldwide situation. So, if you wanted to raise money for that illness, that’s causing a lot of problems around the world, nothing’s stopping you throwing up a charity post that people can donate.
Or you reflect on something in four or five years time, maybe someone near and dear to you dies of some horrible disease, or struggles with a mental illness, depression, anxiety.
There’s nothing wrong with you raising money for a charity.
Now, if you want help on monetizing your Facebook group, there’s a video here. And if you need help on monetizing your Facebook page through Facebook, there’s a video here.
The YouTube restricted mode can hide some content from some people. Is this affecting you or do you just want to check to see if maybe your content has been restricted by everybody else and that you might need to dial it back?
How To Turn On / Off Restricted Mode in NEW YouTube Studio
Today I’m going to teach you how to turn on and off the YouTube restricted mode, and show you why that’s important. Here we go.
Hello and welcome back to another video. I’m Alan Spicer, your YouTube certified expert and if you’re looking to start a YouTube channel, grow a YouTube channel, or push your brand out there on the second largest search engine on the Internet, you should click “Subscribe“ and start creating.
YouTube has implemented in the last two, three years, very strict practices to hide adult content, hide inappropriate information, hide some things that just aren’t advertiser friendly. And in some cases it can be a little bit strict, dirty humor, profanity, or even games that include violence like shooting.
What is general gameplay?
In fact, in some cases it’s even deemed wrestling content to be non-advertiser friendly and placed it behind some restricted filters.
Okay, so let’s start on PewDiePie’s channel.
Right now, I have the restricted mode activated. What does this mean?
Well, if you scroll through his last videos, you’ll notice that although he posts daily, you can see videos from two days ago, five days ago, three weeks ago, one month ago, then a couple of months ago.
Now that seems normal, right?
Well, if I turn off restricted mode, you will see that there’s a few videos that have now reappeared. So the “Jake Paul scam,” right? And a few others you’ll notice that he’s now posting daily again, 22 hours, one day, two days, three days, four days, and five days.
What restricted mode does is hide videos that YouTube have deemed a bit dodgy, a bit risky. Maybe they’re demonetized, maybe they’re not. Or they just happen to have some key words that are a bit sensitive.
So why would you do this?
Well, if your kids are in control of your computer, maybe you want to turn on restricted mode, or you might want to check your own videos to see which videos are being hidden behind restrictions, and then maybe tweak those videos to make them more user friendly in the future.
Now there’s two ways of turning on restrictive mode.
First of all, this case, you go to the top avatar and go to the bottom right-hand corner. You’ll see “Restricted Mode Off,” click on there.
It gives you the option to toggle it on and it will now reload the page for you.
Once again, we’re now on this page, we’ll see that the scam videos disappeared again, and the Thanos video has disappeared again and a few of his videos. So, that’s the restricted mode on.
If you go back up here and you click “Restricted Mode On,” your also have the option to lock it on this browser.
What this means is that if you are a parent and you want to completely lock on this and matter what, right? Only 100% stuff that is family friendly will be seen, but then you can lock it on the browser.
Now for some of you that may be still stuck in the YouTube classic mode, all you have to do is go to the dashboard and scroll down to the bottom, and the options are down here.
You’ve got language, your location, history, and “Restricted Mode On.”
You get the same kind of option. You can even lock it directly or click “Off,” then click “Save,” and you are done.
Use this tool to your advantage. If you’re a parent, use it to hide any content that you just don’t want them to stumble across just yet, or as a creator, check out your videos, and if they are restricted, maybe dial back on the profanity, maybe dial back on the sensitive topics, maybe dial back on specific graphic gameplay.
If it’s behind the restricted filter, it might affect your CPMs. You might lose money or you might get less cost per click per thousand views.
These are things that you need to consider if you’re building a business going forward, or are you willing to take that hit if it’s something that’s personal to you?
You’ve now got a way to check, filter and understand if you are being affected.
But if you are advertiser friendly and you want to get more views there is a playlist up here, and of course for more YouTube tricks and tip tutorials, hit that “Subscribe“ button, hit that notification icon to know every time I go live.
Are you struggling for video ideas? Here is a sure fire way to have unlimited options that are definitely being searched.
DO THIS FOR UNLIMITED YOUTUBE VIDEO IDEAS
Here we go. Hello, I’m Alan Spicer, your YouTube certified expert and I know that it’s really hard to get started on YouTube. It’s hard to think of ideas.
When you first get started, you might barrel into ideas. You might have a load in your head. You might have a notebook to get started, but sooner or later, it might just dry up where you get a bit of writer’s block, you’re stuck.
The core problem here happens to be that you want to be creating content that is searched, and being searched for right now, because it’s okay to throw up a video about your travel, it’s okay to throw up a video about your new hair dye or to seat there reading a book, but if you truly want to get caught by search, you need to make sure that you’re actually making content, that people are searching for.
I use this all the time. It’s called the “Alphabet Soup Method.”
If you already know what this happens to be, then fine, please bear with me, right?
I’ll explain why it’s important. But if you have no idea, I’m just about to explode your brain.
YouTube is the second largest search engine on the Internet. The only one that beats YouTube is Google who owns YouTube. So, they’ve been doing this for years. They’ve got 10, 15, 20 years worth of experience of learning what humans want to know, or find, and they understand our searching habits.
This means that you finally get that shortcut to understanding how people find your videos. I do channel reviews for my clients and I did possibly hundreds over the course of the last few months with vid IQ.
So many people make this mistake. Well, you look at their video and they have a fantastic done now, but the title of the video is the name of a series or “Wow, look at this!” or “Yummy cupcake.”
At least “Yummy cupcakes” is a searchable term, but “Wow, look at this!” and “This is a wall” or “We went here.” Nobody is searching for “We went here,” or “I dyed my hair.” Nobody is searching for really obscure Wow titles.
The only reason you get away with Wow is if you’re Casey Neistat or Jake Paul or Logan Paul or Cody Wanner, people who already have an inbuilt baked audience.
For a small YouTube channel, you need to stop pandering to either suggested traffic by uploading a ton of content or search by being smart aboutnhow you title content and how you think your things that you will create. There is no point in making a video that is so ultra niche that the only person that’s going to search for it is you and your mom.
That’s why you can’t just do, “Here’s what I did on my day in my house with my brother” because nobody else cares about that other than your brother.
So, what you do is you go to the search bar and dependent on your niche you start typing your way through search suggestions.
Let’s say I want to do something about cake, so I type in “Make a cake” and you’ll get your search results. But here’s the important thing: “Make a cake a” and it gives you suggestions.
Then, “Make a cake b” and “Make a cake c,” these are your search terms that humans have actively searched for.
So it could be “How to make a cake without eggs, how to make a cake with chocolate, how to make a banana cake, how to make an almond cake,” these are search terms that people have searched for.
And if it doesn’t auto complete, it’s likely that people haven’t gone to look for it.
You could also do this in Google, you type in your keyword or key-search term, “How to make a cake.”
And then you scroll all the way past the results down to the bottom, to the related terms. These are also video topics that you can make.
As you keep clicking through, you can get ultra niche. So it could be, “How to make a chocolate cake with cherries, how to make a chocolate cake with fudge icing.”
The ABC method will give you an unlimited amount of ideas that you can deep dive into. Also, if it was to just do the search results, that’s what I did here to start with: “How to make a YouTube,” and then it was “Playlist, channel, video, end screen, end card, outro.”
You will never run out of topics and you can always cheat by adding a little asterisk as well.
So, “How to * cake?”
What this does is it tells YouTube,“Okay, I want it to be about cake, but I don’t know what it is.”
So it could be, “How to proof a cake, how to ice a cake, how to make a fudge cake brownie.”
The little stars are wild cards and YouTube will auto fill it. And if it auto fills it for you, you’ll see that those are words and phrases that other humans have searched for in such a regular basis, that it becomes a search term.
If you pair that up with something like vidIQ search tool, you can see the competitiveness and the volume.
What you need is low competitiveness and high volume, which means there are so many people searching it, but not enough content to service that need.
YouTube has added new chapters inside your videos, where you can bookmark certain areas within your content to make it easier, to jump to. A fantastic way to pack in keywords and possibly win that snippet on Google search results.
HOW TO ADD TIME STAMP CHAPTERS TO YOUTUBE VIDEOS
Let’s go to the computer.
Now, these chapters on videos help break up the video and hopefully help it index in Google search.
As you will see, each one of them have a mini subheading and a scrollable bar along the bottom.
As you jump to specific places, the chapter subtotal total changes next to the time stamp, and it’s a good way to cram in some keywords.
But, if you don’t have them, it’s one long bar that you just scrubbed through slightly blind, and there is no subheading underneath, next to it.
So, you can see the one could be very helpful.
To get started, from your homepage, you click on your avatar and click on “YouTube Studio.”
You go to “Videos” and you find the video that you want to add chapters to.
What I’m going to do is deliberately add chapters to this video, so you can see the difference.
I’m going to take the name of the video. I’m going to search it here. We’re gonna to click “Edit,” and it loads you into the “Video details” page.
The important thing that you need to know here is those chapters are set by time stamps.
Now, I’m going to write, “Timestamp” here, but you don’t have to. The most important thing is starting the time stamps from 0:00.
The next step is to use the mini player here, scrub through the video and make time gaps.
Maybe at the start, I’m talking about how I got to VidCon, maybe in the middle I’m talking about my experience with VidCon, and at the end, maybe I’m wrapping it up.
So I could make time stamps like this.
Now, these can be much more keyword rich. Obviously, if you’re doing a tutorial, it could go through just like a blog. That could be your subtitles.
If I click “Save,” and then I load the video from the link here or any other link for that matter, you will see immediately, the chapters are now added like instantly.
You can see that I can scrub through, each one’s got a mini subheading and it’s ready for you.
Compared to the original one, which once again, didn’t have those chapters.
For more helpful YouTube features, there’s a playlist here. Or if you want to know how to self-certify your YouTube videos, let’s say for ads on YouTube, there’s a video here.
So you want to record in 4K and you want to do it on your mobile phone at 60 FPS.
You don’t have to have a DSLR nowadays. You don’t have to have a powerful, stupid webcam. You can record fantastic footage, even in 4K on your mobile phone.
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
Now, most people will be focusing on 1080p right now, and there’s no real difference in uploading to 4K just yet, but maybe you want to get ahead of the curve. Maybe you want to record at 60 FPS to slow it down at certain points.
I get that 4K video can be confusing – I have deep dived into 4K vs 1080p for YouTube in my blog. We look at resolution, bit rate and even look into whether is does better on YouTube in search.
I’m going to show you how to do it on this phone.
Now you get out your phone, you hit the “Settings” menu and you scroll all the way down to “Camera.”
In here, you’ll see your QR code settings, your grid, whether you’re recording in HDR or whether you’re recording in Slow-mo.
But the most important setting is your video record and mine is currently set to 1080p at 30 frames per second.
But as you click through, you’ve got a choice of settings here: 720 at 30, 1080 at 30, 1080 at 60, 4K at 24, which is normal for talking heads. Then 4K at 30 frames per second, which is normal if you’re just chatting like this, and 4K at 60 frames per second, most efficient.
Now you’ll also see on the screen that it will break down roughly what this means to you.
You’re looking at 720 if you’re going for small file sizes, 1080p at 60 frames per second if you’re looking for normal and smooth video.
4K at 24 frames per second is the movie look, and 4K at 60 frames per second, it gives you more leeway, a little bit more flexibility, the ability to slow the footage down if you need to.
Why do you want to slow it down?
Well, the human eye is used to seeing things in cinemas and on games at 24 or 30 frames per second, these are the things that you normally see on TV.60 frames per second is what you’re used to maybe on PC and stuff like that and 60 frames per second gives you the chance to do slightly slow movie shots.
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here and if it’s not there quite yet, I’ll add a link in the description when it arrives.
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here.
How important would you say video is to a brand, to a business, these days?
Nowadays, I believe the statistic is like 80% of all media consumers is video. If you’re not able to create something visual these days, then you’re missing out a huge chunk of your own market. For different ways, really, a picture paints a thousand words and a video is nonstop pictures.
How Important Is Video To Business? [Brand Building]
When it comes to YouTube, it can be shared anywhere, it can index anywhere. You could make an hour long live stream that you can rip content out of the end of days.
Like, what are my biggest North stars? It is a guy called Gary Vaynerchuk in which he puts out so much content, but it’s not necessarily for the sake of content today. It’s for the sake of documenting his life, documenting his growth, looking back on trends. He wants to look back in five, ten years time and go, “Look, I called TikTok now.”
And he called like Facebook and LinkedIn.
When it comes to video, what you’ve got to think of is you may be creating a load of videos now that may not necessarily see a return on investment immediately.
Well, I have 450 videos right now on my channel this year, the world decided to sit in doors and netflix my content. The way it basically worked is because I had back catalog, I was able to grow up that attention.
So at the start of my channel, I was getting 20, 30, 50 views a day, and now I’m getting around about 7,000 or 8,000 views per day.
I’m growing at a rate of about 1,400 or 1,500 subscribers a month right now because the power of the compound interest of every single one of those videos helps you grow further and faster.
The advantage of each one of these videos and the compound interest that you can get with these videos is that now that I am growing at the rates of 1,400 or 1,500 subscribers per month, that also feeds into the affiliate marketing, that feeds into any client who places requests.
I’ve got 450 videos that are testimonials to the knowledge that I’ve learned through my hobby, and hopefully over time, you watch 5, 10 or 20 of my videos. You trust that I know what I’m talking about, and then you’ll reach out or your suggest me or you use one of the tools that I may suggest in one of the videos.
I’m not directly hard selling to you, but I have such a wide spider web that I continue to capture the flies in that, that then monetary helped me, my business or my brand.
Right now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.
Now, this is one of those questions that many people ask. It’s just they have no idea. If you’re jumping onto the YouTube platform right now, then there are many legacy features that have been around for literally over a decade now that used to be much more specific for this platform that has slowly got less and less important over time.
What Are YouTube Categories? [Do They Matter?]
Categories specifically put you in buckets based on what content you create, how to, style, business, money, food, finance, people, education.
I’ll be honest, I’m not totally sure what the list is anymore, mainly because it doesn’t matter.
Back when the platform was in infancy, you highlighted specifically what your content was about. If yours was comedy, then there would be specific areas on the site. You could go to only comedy videos and there would be specifically only people videos.
The way the YouTube algorithm currently works, it doesn’t matter. What you need to focus on is the title, the descriptions, kinds of your tags, and then the audience that it pushes out to.
There is no relation to the category you are in to the views that you get. If I was to switch this video from educational to gaming, I’m not going to get more gamers watch these videos.
Now, there might be something way back in the legacy algorithm that specifically recommends you against specific things, but it’s highly unlikely nowadays.
This machine is very powerful and very clever. So you shouldn’t be homing over the fact that what I do, ‘how to videos’, am I an how-to in style or am I an educational channel?
What you need to focus on is the content you create on a regular basis. If you stick to one niche and you’re not doing cooking on Thursday, knitting on Friday, and then skydiving on Sunday, followed by car repair on Tuesday, as long as you’re niched, then YouTube knows that’s your niche.
Because over time you have a hundred videos and those hundred video tags, all points into that kind of direction that say a hundred of your videos are all about cars. All of those tags would all be automobile based, and old cars, spark plugs and repairs.
It is very highly unlikely that out of those 100 videos, you’ve tagged it like a knitting pattern tutorial.
That’s one of the reasons why focusing on a niche can be so important and powerful mainly because it establishes your niche in your viewers’ mind, rather than YouTube in itself.
It’s just one of those questions that nags at you, because it’s still there. It’s still in the system and it hasn’t been removed.
It’s just like people saying, “Do you get paid for likes?”
I’ve got a video here, and if you’ve got a question about anything, no matter how small or weird or stupid, leave it in the comment section and subscribe, so you get to see the answer.
So you’re looking to recording slow mo, 240 frames per second on an iPhone SE and anything that has a brand new iOS.
Why turn into 240 frames per seconds?
Very good question.
How To Record In Slow Mo on iPhone 240FPS
Your TV and any other thing that you normally watch, like films and things, are normally at 24 to 30 frames per second. That’s what our eyes comfortably see.
When you skip to 60 frames per second, that gives you the chance to slow things down a little bit, but 240 frames per second allows you to do mega slow mo on footage without it looking jittery.
Basically what this allows you to do is in theory, slow it down to 10 times slower than 24 frames per second, because it takes 10 times more frames, 240 frames per second.
So how do we do this?
Well, you open your phone, you click on settings and you scroll down to “Camera.”
In here you have all of your settings for your grid, your recording format, whether or not you’re being efficient or not, your resolution in which I’ve talked about, whether or not you want to recording 4k or 1080p, there’ll be a video severing the codes up here.
But what you’re looking for is the “Record Slow-mo” setting.
Mine is currently set to 720p and 240 frames per second, but you can have 1080p at 120, 720 at 240, and 1080p at 240.
So, how does it affect you?
Well, the smaller, the resolution and smaller the frame rate, the smaller, the file, the higher the resolution, the higher the frame rate, the larger the file, and will take longer to edit with or render out, or it takes up more memory on your phone.
Slow-mo footage can be fantastic. It gives you that little bit of flexibility, just like recording in 4K.
If you want to know how you can record in 4K at 60 frames per second on your iPhone and any latest device, there is a video right here where if it’s not quite uploaded yet, there’s a playlist here on how you can make better videos.
I highly advise against this and this isn’t the stereotypical thing. I’m going to twist it in a different angle, right? Because everybody knows that it’s annoying, right?
YouTube Sub 4 Sub [The Truth]
You may be growing your numbers. You may do fantastically well. Your name may be Tom or Tim or Ten, and if you know who that is recently and who can, he’s gone.
But sub for sub hurts you. It inflates your number. It makes you feel egotistically brilliant. Wait, but what it actually does is it means more time you publish that video, that sub or that person who’s not watching your videos doesn’t engage with your content.
And YouTube goes, “Oh, okay. He just got 20 new subscribers. None of them watched, maybe their content is not good enough. Maybe we weren’t right.”
You put out a video and it’s not engaged with. You don’t get that comment or that like, or any form of shares, so they are zombies, they are hopeless.
And if you choose to push out your content to a random percentage of your subscriber base, and you’ve inflated that subscriber base with a hundred really fantastic people at a million really crappy zombies, and 10% of that will go to mostly zombies that do nothing.
That’s a fantastic video, but nobody cares, so then YouTube’s going to go, “We don’t care either.”
It’s all in your heads, what you should focus on is the 10 or 20 that really focus and really care about you, than the 50 that aren’t real.
It’s a metric for vanity, only.
Now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.
I can help you get more views on your video in just 15 seconds. This one little tip can help skyrocket your engagement and keep people watching for longer.
YouTube is based on engagement, how you hook people, how you keep them engaged and how quickly you can deliver on what you’ve promised. That is why you need to have a perfect hook.
Get More Views on YouTube in 15 Seconds
See, with the first 15 seconds of this video, I’ve told you what this video happens to be about, upset that expectations, and I will be delivering that value.
It’s the first 15 seconds of all of your videos that needs to set that expectation, then people will stay around for longer, they will engage for longer throughout the entire videos because they know that they’re going to get what they want.
Then that video will get promoted more because it’s been engaged with, it’s delivered exactly what they’re expecting and therefore it will get those comments, and those likes that YouTube looks to feed the algorithm.
So that’s the short version, but how does this actually work out?
Well, one, you’ve made a promise with your thumbnail and your title. In this case, I’ve promised you that I can help you get more views in 15 seconds, and I can. Just, it’s your 15 seconds, not this 15 seconds.
In the first 15 seconds of your video, you need to echo the sentiment of your title, your thumbnail, and promise some form of delivery.
I’m here to teach you that 15 second hook. You’ll notice in the first 15 seconds of all of my videos, I tell you what the video happens to be about. I’m going to show you an end screen. I’m going to monetize your Facebook page. I’m going to show you how to use the video chapters.
I deliver that in the first 10, 15 seconds, then that way, you know, “Oh, OK. So I did come for that title and it did come for what he’s promising, and he is now showing me that that will be delivered.”
Why is that so important?
Well, in any era of click baits and people having been cheated on so many times in the past, you’ve clicked on the title and that’s like, “Wow, you can’t believe this exploding car,” and then you’re 15 minutes in before they actually show it to you.
People have got used to that lie and people have got used to clicking away because they know they have the power to go and have a look at another tutorial in my case.
So, if you echo the sentiment of the title, they then know that, “Okay, I came here for chocolate cake and they promise that they will make a chocolate cake. They’ve echoed that chocolate cake within the first 10, 15 seconds.”
So effectively you’ve already told them, “Hey, you’re in the right place. Just hold my hand, sit down, get a cup of tea and I’ll deliver.”
Two, this helps you set the expectations you’ve promised at the start of the video. That even if the whole video is 7, 10, 15, 20, or 30 minutes long, that they will get the thing that they’ve asked for and the longer the video, hopefully the better explained it is.
Three, deliver that value, whatever you’re promising within the first 10 to 15 seconds, do that thing as soon as possible without padding out the runtime.
Now this is me explaining the first 15 seconds, but I also at the start of this video very quickly summarized exactly what it is, sort of the hook out. If you hook them, they’ll watch for longer. If they watch for longer, YouTube loves you. Bingo.
This is me expanding on that idea. This is me explaining every fine detail of the theory and why it works and how it works for people that want to hear the nitty gritty and understand the systems behind it.
But if the video only needs to be two minutes long, don’t make it 15 because people know that when they’re being conned these days. If it’s too long and it’s not delivering, people will click away and you really need to focus on retention.
I had a coaching call with a lady called Samira Alexander, and she was worried about being on camera. It’s something that many of you suffer from. So, I thought I’d take this clip to educate you, to hopefully reassure you the same way I do with Samira.
Scared To Be On Camera? [WATCH THIS!]
It’s time for you to get on camera.
Here we go.
I’ve said this so many times and this is the thing that people need to pay attention to, and you specifically.
When you’re recording, there’s no one around to judge you. It’s just you in here and it’s in here, right?
If you’re editing the video, who sees the video?
Just you, nobody else.
The difference is that I’ve been able to talk for hours and hours on end for years. Right?
My mom couldn’t get me to shut up when I was a toddler, I just kept going.
And the difference is that there is an element of my persona. There is my humor, right? And then, there is my professional point, so that the professional videos, there’s the quirkiness and no weirdness.
I’m not the thing that you get in a video that you can’t get into a top down.
I bet you, the only way you’re going to get used to being on camera is to be on camera.
You may say, “I just don’t feel comfortable.”
I’ve got a few videos, like the one’s called, “One’s flat out.” It just says, there’s no excuses, right?
This is literally titled that, it’s in red, it’s in white, it’s obnoxious.
And there’s another one of me walking along my local canal. Exactly the same reason, you know, “The audio is bad…”
Fine, get a different audio.
“Oh, my camera’s shaking.”
Well, at least you’re on camera. Right?
People connect with the human face. You can get my quirkiness and my funniness and my sense of humor.
You can see the white of the eyes, it’s not perfect.
You’re an attractive lady, there’s nothing to worry about. So just have faith in yourself, remember that you can edit it anyway. If you fluff up, you fluff up. You just edit it.
It’s just that I am going to be talking about something that’s going to be valuable, and things like that, but I think I just have to speak from my heart.
I know that I’m right. There are always things that I talked to my clients about. There are always things that we need to talk about, and even if these people have heard this before, then maybe they resonate with me better than when it comes from somebody else or vice versa.
But I have to put myself out there because we’ve been forced to, and I always wanted, my dream was always having an online business. Right?
I live in Dubai, but I wanted an all global online business because that’s where I want to be. I wanted to be free. I didn’t want to be beholden to any place, and it hurts me right now when I hear, but I’m happy for everyone who’s got an online business and presence and they’re doing really well. So I’m not, and it’s pissing me off.
You can’t be the face of a brand if you’re not willing to show the face for your brands. If I’m promoting Alan Spicer...
You want to promote Samira?
I promote Alan Spicer.
If I didn’t have Alan the brand, if I didn’t have Alan the face, then I can’t do anything.
Gary Vaynerchuk about it. He’s got Gary Vaynerchuk, right? Still he promotes the person, the persona, the brands, the motivation.
I keep wanting to trust and rely on you make that connection with you, and the more you do it, the better you’ll get.
Yeah, okay. Thank you. You’ve been really amazing and I really appreciate this. Sometimes I get nervous about, because sometimes we’ll reach out to people we don’t know, but I just thought, “I’m going to reach out to this guy. I think he’s going to help me.”
I just googled, “I need a YouTube coach.”
Because I need someone to help me.
And then YouTube searching wins. It just goes to show that if you’re able to balance the two and do a blog and your video is brilliant.
In fact, you make your blogs, you write a fantastic blog of 1,500 to 2,000 words long, and you put a video that echoes that sentiment.
They both work with each other. Google suggests that video for YouTube, and people that want to read it, because some people read, some people don’t, some people listen, some people don’t, that’s why there’s a podcast, which is fantastic.
So yeah, take it to your full advantage.
Now, you know the brand: You.
You know that you need to be on camera. The only way you’re going to do that is by practice.
Right now, it’s a fantastic picture, the sound is great. That’s fine. It doesn’t matter. It’s better that you’re on camera than not at all.
There’s nothing wrong with that. The headphones are fine. If you have to, right?
This is a lapel mic that costs me 15 quids. The webcam, which before the world turned to crap was about 50 pounds. I’ve now, no word of a lie, 50 pounds on Amazon. Now, you have to pay $180 for that camera.
Oh my God!
It’s because they are like “Uhm… people need webcams.”
And it’s a Logitech C 920 Pro.
Yeah. I know that one.
It was 50 quids because my old one died. In fact, if you flip through some of my really, really old YouTube videos, the frame rate is like 15 frames per second, it’s because the old version of this started dying, so when I did my hands, it was a bit, and I’m very handsy.
Even then, even with the camera shaky, I was recording off a laptop that was on 17 books on a table and every time I stepped forward, it bounced, right?
I still delivered value. It should be first.
Now this, I’m sat in the corner of an office, which is a bedroom. The shelves are there, that I recorded. The light is the window. There’s no technical trickery.
And hopefully, I’m even gonna record a video after I’ve done this because I’m sat here anyway.
Any chunks you get, know that you’re creating content. Any chunks that you can create value, whether it’s on your phone and shaky, that’s fine.
Because if you have a look at my no excuses Vlogs where I’m walking on the canal because I felt like it, right?
And it doesn’t matter what it looks like as long as I can see and hear okay without painfully hurting them, and you’ll be fine.
Okay. All right. Thank you very much, Alan. I really appreciate it.
Now, if you are really helping to not being on camera, there’s 25 channel ideas right here that you can do without your face, or if you want to make your videos better, so you can be on camera, then there’s a playlist here: How to improve your audio, your shaky camera, just generally make better videos.