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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Still Get Paid for Old Videos?

One of the most appealing aspects of a career as YouTuber is the potential for passive income.

Passive income is something of a holy grail for many, as it essentially represents free money. It’s not “free”, of course, but it can feel like it.

Passive income is what you get when you put time, effort, money, or any combination of those things into something, and that thing continues earning you money long after you’re done, with little-to-no effort on your part.

The most basic example of this would be a savings account—you put money into the savings account, and it accrues interest while you do nothing. The more money you put in, the more interest you earn. Now, granted, the amount of money you would need to make your living from savings account interest is probably in the millions of dollars, but the concept is the same.

Another example is being a landlord.

You put the work in to buy a property and get tenants, and then you sit back and collect rent. As these two examples should illustrate, passive income can have varying levels of involvement. Savings accounts require nothing from you after your investment, whereas tenants may require a lot.

So, how does this relate to YouTube?

Well, YouTube represents a potential passive income source thanks to the fact that your videos, once uploaded and published, remain there for the world to see for as long as you choose to leave them up.

But do YouTubers still get paid for old videos? If those videos are monetized and earning money, then they can be a passive income source. The larger the back catalogue the more videos you have for YouTube to suggest and advertise against. 

You could do some additional work, of course, but more on that later.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

YouTube Partners

This is only a small point so we won’t dwell on it, but it’s one that many people looking in on YouTube from the outside are unaware of. In order for a YouTuber to make any money through their channel directly, they need to be part of the YouTube Partner Programme – as fully explained in my deep dive blog.

This applies to any YouTuber no matter how long they have been on the platform or how successful they have been in the past.

In particular, the restriction of at least 4,000 hours watch time over the previous twelve months could cause problems for a dead channel (assuming the owner still cares about the revenue it generates), since a channel that has been inactive for long enough may drop below this threshold, and potentially removed from the partner program.

In such a case, the relevance of their old videos would not make a difference, since the videos would not be earning money, to begin with.

That being said, if a channel’s watch time has dropped to less than 4,000 hours a year, the amount of money it would likely have generated would have been insignificant.

Evergreen Content

The key to longevity in your old video’s earning power is evergreen content—this is the name given to content that has lasting relevance. An example of evergreen content might be a lifehack video that shows a very useful trick that is just as effective years later as it was the day you uploaded it.

On the other hand, an example of decidedly not evergreen content would be a video on celebrity gossip. In an age of 24-hour news cycles and constant social media exposure, such a video could be out of date before the end of the day it was uploaded!

When trying to make evergreen content, take your time to fully explore the future of your video idea. Something like a current events news video is obviously going to have a limited shelf life, but tutorials and lifehacks aren’t guaranteed longevity, either.

For example, videos on clever techniques for improving your guitar skills might never lose their relevance—the only potential enemy there would be other videos coming along and doing it better.

But a video on how to improve the performance on a particular model of phone may have a very limited shelf life depending on when that phone will next be superseded, and how quickly it will fall out of favour with the consumers.

Demonetisation

Another thing to think about when considering the lasting earning power of older videos is the changing landscape of YouTube monetisation.

In particular, the many adpocalypses that have taken place—where YouTube have changed policies that have resulted in many videos being demonetised—as well the constant trend of giving copyright holders more power to claim your content for their own over the smallest infringements, or mistaken claims.

Through this mechanism, videos that may have been happily earning a regular income for years could be instantly cut off due to some change in YouTube’s policies. In some cases, you may be able to appeal such a decision or make a minor change that will remove the infringement, but it will require action on your part.

In many cases, it would not be just one video that is demonetised, with past adpocalypses seeing some highly successful channels getting most of their back catalogue demonetised overnight.

Do YouTubers Still Get Paid for Old Videos?

What About Dead Channels?

A dead channel is a channel where the YouTuber has stopped uploading content and has given no indication that they intend to resume in the future. As we touched on above, this doesn’t necessarily mean the end of that channel’s earning potential—at least not immediately.

As long as the channel continues to meet the criteria for the YouTube Partner Programme, any eligible videos will continue to earn money.

Remember, one of the requirements for being part of the partner program is having an AdSense account, so as long that AdSense account is active, the money will keep funnelling into it. And, if a channel owner closes their AdSense account, that channel will no longer be eligible to be part of the YouTube Partner Programme.

Eventually, though, a dead channel’s views will dwindle over time. Some channels may have a lot of staying power after the YouTuber has deserted it—after all, YouTube is only fifteen years old, it hasn’t been around long enough to truly know—but there is no such thing as a video that remains relevant forever.

There will always be new information to make it less relevant, or new videos to supersede it.

Can YouTubers Control Which Ads Are Shown? 6

Algorithm Boost

On the opposite side of that losing relevance coin is the fabled algorithm boost.

It has become a matter of memedom in the comments of many YouTube videos how the YouTube recommendation algorithm can be a little… eccentric, at times.

Of course, the people in those comments generally seem to feel the algorithm made a solid recommendation as they enjoyed the video, but that doesn’t make it any less strange that someone in the middle of a binge of dozens of chiropractic back cracking videos might suddenly get a recommendation for a short video showing a cameraman outrunning the lead runner in a sprint race he is filming.

Incidentally, we know that video is taken from a commercial for a sports drink, but the point stands.

The YouTube algorithm works in weird and wonderful ways, and many YouTubers have found themselves logging into their account to find thousands, even hundreds of thousands of extra views as a result of an unexpected algorithm boost.

Some channels are even launched off of the back such a boost.

Channels that have been stagnant for some time—or have only been managing a very small amount of growth—get a sudden jolt from the YouTube algorithm and go on to be incredibly successful, with that boost as a clear turning point.

Of course, if you intend to build a passive income out of your YouTube channel, you can’t rely on an algorithm boost that, quite frankly, probably won’t come. It is much better to focus on making your channel useful and relevant and growing it naturally.

That way, if it does get a bit of a bump from YouTube, it will be a pleasant surprise.

Or you could try to revive an old video with better SEO, a new title and an eye catching thumbnail – I use VidIQ to boost my old YouTube videos and you can install it for free on their website!

What Kinds of Content Have Lasting Relevance?

It should go without saying that there is no single absolute key to success here. If there was, everybody would be doing it.

As mentioned above, a how-to video on a piece of technology that could be out of date in six months and largely out of use in a year or two is not a good candidate for an evergreen video, but how-to videos, in general, are excellent.

With that in mind, here are some of the most common types of evergreen content you might find on YouTube.

How To Make A Playlist on YouTube & Why? (with Pictures)

How-To/Tutorial Videos

Practical knowledge never goes out of style. As we’ve mentioned, the thing you are teaching may lose relevance, but you can always plan to avoid such things.

For example, I make YouTube tips and tricks videos explaining everything you need to know about YouTube. This provides useful tips that rarely age and can rank well on search engines.

Maybe you want to make tips and tricks for optimising a mobile phone operating system like Android may not be the best route, since a new version of that operating system is released on a yearly basis. On the other hand, desktop operating systems tend to have a much longer lifespan, with Windows being roughly 4-7 years.

It doesn’t have to be technology, of course.

General life hacks are also popular, as well as how-to videos for useful, practical things that people might need. And, as an added bonus, this type of video is more likely to hold relevance for a much longer time.

If you make a video about the latest game console, it will only be relevant as long as people are using that console, but a video about making jam or repairing a wooden chair will be as relevant in five years as it is today.

Is It Legal to Make YouTube Videos from Books? 4

Educational Content

Another type of video that is good for evergreen content is educational content.

The exact subject matter isn’t necessarily important; it could be a video on ancient Greece, a guide on how to do algebra or an interesting look into the formation of mountains. The good thing about educational content is that it rarely loses its relevance.

Granted, new discoveries are made by historians from time to time, and scientific discoveries happen on a fairly regular, but for the most part, unless you are making videos on the bleeding edge of quantum physics or cutting edge medical science, the chances are your content will hold its relevance for a long time.

Maths and history are particularly useful for this, since paradigm-changing discoveries in historical circles are relatively rare, and much of maths remains the same today as it has for centuries.

You could also branch out into more advanced topics, such as foreign languages, programming, and bushcraft.

Granted, some of these videos straddle a line between education and how-to videos, but it doesn’t really matter what exact category your content falls under as long as it does the job you want it to.

Is It Legal to Make YouTube Videos from Books? 2

Informational Videos

Again, we might be straddling the line of educational content with this one, but informational videos—as long as they are accurate—are also good for maintaining relevance.

An example of this might be a video on how you apply for a building permit in a particular state, or what the law is regarding street performing. It could also be a deep dive on how a particular type of building has to be constructed in order to not fall over.

The basic premise here is that you are providing useful information, so the information must be accurate if you are to catch and retain an audience, which is key to YouTube seeing your channel as an authoritative source and recommending your content in future.

That means keeping up to date with whatever topic you are sharing information about.

If the information changes, you will need to update your content, since leaving incorrect information on a channel that is supposed to be providing accurate information will harm that channel’s reputation.

Conclusions

So, do YouTubers still get paid for old videos? As long as a YouTuber has content that was earning money in the first place, and that content has lasting relevance that viewers will still be searching for long after the upload date, that YouTuber can still earn money from their older videos.

Their channel has to be eligible to earn money, and their videos have to have not fallen victim to any copyright claims or adpocalypse fallout, which can pose a problem for a lot of older content.

But for a YouTuber with a substantial back catalogue and a willingness to fix any potential infractions of YouTube policies, old videos can be an excellent way of earning a passive income from the work you have already put in.

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BUSINESS TIPS HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

4 Books for New Entrepreneurs That All YouTubers Should Read

They teach many subjects at school, but one that I think is missing from the syllabus is entrepreneurship.

Entrepreneurship is the art of turning muck into brass, the practice of taking an idea and nurturing it until it blooms into a money-making powerhouse.

Some people say that you can’t teach entrepreneurship, because you have to have a particular personality or an elusive ‘x-factor’ to have any chance of success. I think they’re wrong.

Entrepreneurship is a skill that can be learned by anyone, and I believe everyone should try to launch a business at least once. So, if you’re a new entrepreneur, and are looking for some help and guidance from those who have tried entrepreneurship and succeeded, here is a selection of books you should consider adding to your bookshelf.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: Crushing It!

Author: Gary Vaynerchuk

Number of pages: 288

Published: 2018

Why should you listen to him?: Gary Vaynerchuk is a global social media superstar.

Known affectionately as Gary Vee, Vaynerchuk was born in Belarus in 1975 but emigrated to the USA with his parents at a young age. Raised in New York City, Vaynerchuk showed entrepreneurial spirit as a boy, buying and selling baseball cards at school. He joined his parent’s wine business at 14, and after he took over in 2003, he grew it from $3 million to $60 million a year in revenue.

Vaynerchuk spotted the internet’s potential early, launching a channel on YouTube in 2006 to promote the wine business. Famous for hard work and ‘hustle’, Vaynerchuk now owns a $100 million social media digital agency, VaynerMedia, and gives inspirational speeches internationally about entrepreneurship and social influencing.

Book Synopsis: The book is part motivational and part social media strategy manual. Vaynerchuk explains how personal branding over social media is crucial to success today as an entrepreneur.

The book is in two parts. The first part gets you pumped up for the road ahead and gives you eight foundational principals on which to build your business.

The second part delves deeper into different social media platforms, covering YouTube, Facebook, Instagram, and a few others. Vaynerchuk shows you how to use each platform to gain attention and grow your entrepreneurial endeavours. Each chapter is illustrated with real-life case studies from successful small businesses who have followed his framework.

Even though the book is nearly three years old, it’s often found near the top of the charts. It ranks top 10 on Amazon Audible in the categories for Social Media, Web Marketing, and E-commerce. Many people consider it one of the first books to buy when you are thinking about starting a business.

The book is available in several formats. There are the usual hardback and paperback, plus Kindle too. The best way to absorb it is via Amazon Audible, though. Narrated by Vaynerchuk and two other colleagues, you get to understand and learn the book’s lessons via Gary Vee’s unique style of delivery.

Amazon Link To Book: Buy The Book Now.

Book 2: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future: Create Belief Systems that Attract Communities.

Author: Patrick Hanlon

Number of pages: 272

Published: 2011

Why should you listen to him?: Patrick Hanlon is a world-renowned branding consultant. He has worked with the likes of Levi’s, PayPal, and Shopify to help them develop their brands and connect with new audiences.

He gives talks and lectures internationally on the topic of branding, is a contributor to the major news networks, and owns several consulting businesses which offer advice on branding in the digital age.

Book Synopsis: How do some companies like Tesla, create a horde of devoted followers while other businesses, despite access to the same level of resources, struggle or even become objects of scorn?

Hanlon argues that companies like Tesla succeed because they build a following of people who become true believers and advocates for their brand.

Primalbranding identifies the seven pieces of ‘primal code’ that humans instinctively use to form groups. He then applies this to branding and shows you how you can use these hardwired human dynamics and apply them to shape your brand and attract a legion of followers.

The book is divided into three sections. The first section explains the seven elements of the primal code. Including concepts such as ‘the creation story’, ‘the rituals’, and ‘the leader’. Hanlon then shows how these parts come together to foster ‘primal belonging’.

Sections two and three then show how these immutable traits can be used by just about anyone or anything to market and promote their products.

The book is available in hardback, paperback, Kindle and also as an MP3 CD (hello 2011!). If you want to build a following that will shout your name from the rooftops and promote your brand freely, it’s an essential one for your reading list.

Amazon Link To Book: Buy The Book Now.

Book 3: Innovation from Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer

Author: Desiree Martinez

Number of pages: 234

Published: 2020

Why should you listen to her?: Desiree Martinez is an entrepreneur, YouTuber, and all-round social media guru. As a military spouse, a life moving from base to base with her Air Force husband left her with few career opportunities and forced her to act for herself and think entrepreneurially.

She was surprised to learn that Facebook, a platform she knew well from her college days, was becoming an essential platform for businesses. So she started a social media consulting firm and has since helped hundreds of businesses shape their social presence.

Book Synopsis:

My 5* review for this book which I posted to Amazon reads:

“A real heartfelt walk through the ups and downs of working in media and social media in this current age. Running a business, raising a family and growing a brand is not easy. This is a warts and all story sharing some truly inspirational lessons. Well worth a read!”

The book is part autobiography and part how to launch your own business. It provides an unfiltered account of the ups and downs of launching a business with little support and no roadmap.

There are many lessons to learn from the book. Desiree covers topics like becoming a better content creator, what to do when a new social media platform becomes hot, and how to keep on going when everything seems to conspire against you.

Released in 2020, it also contains a chapter covering the impact of the pandemic. It’s a book to read if you can’t see yourself in any of the thousands of books available about entrepreneurship. Desiree says that she was the girl at school you who would never think could launch their own business, never mind write a book!

If that sounds like you, then this is a book worth reading.

The book is available in paperback and on Kindle, and it’s one I really recommend that you read.

Amazon Link To Book: Buy The Book Now.

Book 4: The 4-Hour Workweek

Author: Tim Ferris

Number of pages: 416

Published: 2011

Why should you listen to him?: Tim Ferris is a writer, podcaster, investor, and entrepreneur. Many know him today for his podcast about lifestyle and smart working, but it was this book – The 4-hour Work Week – that propelled him onto the global stage.

He has advised or invested in many well know internet startups, like Evernote, Stumbleupon, and Uber.

Book Synopsis: One of the best books about entrepreneurship available to read.

Ferris argues in this now-famous book about how you should strive to avoid the 9-5 and instead choose to live life on your terms by building lifestyle businesses.

Ferris writes about how he started work after college and found himself working 80 hours a week for $40,000 a year. After a little experimentation with various business ideas and working strategies, he launched his own brand of supplements and soon started earning $40,000 every month, working just 4 hours per week.

Ferris achieved his success by working smartly. He used the 80/20 principle made famous by Italian economist Pareto and outsourced most menial tasks to cheap virtual assistants overseas.

The 4-hour Work Week gives you the tools and the inspiration to build a business of your own, and enjoy the benefits while you are still young by taking ‘mini-retirements’.

Essentially, you design and launch a business that can operate day-to-day without your presence. Something that earns money on autopilot so you can head out into the world and seek out unforgettable experiences.

The book is in four parts; Definition, Elimination, Automation, and Liberation. Each step in the framework guides you through his approach to building a lifestyle business and contains lots of real-life examples to illustrate the points.

The book is available in hardback, paperback, Kindle, and audio CD. It’s become a classic of the genre and regularly makes it into top-10s of books about entrepreneurship.

Amazon Link To Book: Buy The Book Now.

I hope you find this list of books useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if I Use AdBlock?

Ads can be annoying; there’s no avoiding that.

From the early days of the Internet, when pop-up windows could take over your screen, to the more recent iteration of in-site advertising which is suspiciously reminiscent of those early pop-up windows, it can be incredibly frustrating.

YouTube is not exempt from this, of course. Sure, they don’t throw annoying overlays and pop-up windows in your face, but there is a special kind of frustration that comes with clicking on a thirty-second meme video, only to be greeted with a twenty-second unskippable advert for a popular team management platform.

You know which one we mean.

It shouldn’t be surprising that more and more people are turning to AdBlock solutions to make their Internet browsing experience a little more palatable. It only takes one visit to a typical news site, with thirteen pop-up ads, a cookie warning, a request to send notifications, multiple unroll adds that slide the content you are trying to read out of sight, and unskippable pre-roll ads on the video content that the news site absolutely does not own the rights to, to make you want to install an ad blocker out of spite if nothing else.

But how does this affect your favourite YouTubers? We have reached a point where most of the people using the Internet are quite savvy, having either been born with the Internet already here, or having had decades to acclimatise to it. Most people understand that the adverts they are being forced to watch are supporting the content they are consuming. Granted, when it is a trashy tabloid newspaper whose abuse of advertising makes their product almost unusable, it’s tempting to not care that you’re taking some money out of their pocket. But when it’s your favourite YouTuber, especially if that YouTuber is an individual, and even more so if that YouTuber is a smaller, growing channel, it can give you pause.

If you’ve ever found yourself wondering “do YouTubers get paid if I use AdBlock?”, the answer is no… but also maybe. That’s right; this is yet another question with no clearcut answer. What we can say for certain is that if you are not seeing the ads being served on a video, the YouTuber who is responsible for that video is not getting any money from those ads.

However, there is more to earning money on YouTube than being served ads – assuming you don’t skip them, but that causes its own problems for YouTubers.

Keep reading, and we’ll take a deep dive into the likely impact your ad-blocking behaviour might be having on your favourite YouTubers, as well as ways you can assuage your guilt if you absolutely must keep your ad blocking software in action.

Do YouTubers Get Paid if I Use AdBlock?

How Do Ad Blockers Work?

When talking about regular webpages with ads in the sidebar or the main content, it is not hard to wrap your mind around how an adblocker does its thing, because it can merely edit the webpage code on the fly, snipping out the advertisement. It can also block pop-ups and redirects.

But what about videos? YouTube’s builds its pre, mid, and post-roll ads into the video itself, so how can an ad blocker prevent the ad without blocking the whole video?

Ad blockers have a variety of methods at their disposal, with one of the most versatile ones being the ability to block certain domains and URLs. If YouTube attempts to load an ad from a blocked domain, it will encounter the error, assume there is something wrong, and allow you to skip to the content.

There are a few different metrics that factor into how YouTubers earn from ads, but generally speaking, if a viewer doesn’t see at least the first two seconds of an ad, the YouTuber does not receive anything for that attempted ad view.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

Statistical Insignificance

Google is a big company, and they’re smart enough to get around ad blockers if they really wanted to.

The truth of the matter is that people who use ad blockers are so statistically insignificant compared to the people who don’t use them that companies like Google don’t deem it worth the effort to get into what would essentially become an arms race against the people making those ad blockers. In fact, the number of people who even know ad blockers are a thing is an overwhelming minority.

If YouTube were to start combatting ad blockers, it would lead ad blockers to find new ways to get around YouTube’s solutions, which would prompt YouTube to come up with new methods, and so on. As the world of DRM (digital rights management) has taught us time and time again, this kind of situation rarely ends well for the consumer.

The most likely outcome would be regular YouTube users who are just trying to watch content being inconvenienced by broken and unintuitive systems designed to stop ad blockers; meanwhile, the people using ad blocker would likely be unaffected as there will always be another workaround. There is also an argument to be made that Google getting into an ad block war would only draw more attention to the existence of ad blockers, thus increasing the usage of them and making it less of a statistically insignificant prospect.

One take away from this from the perspective of YouTube users who is worried about their ad blocking hurting their favourite YouTubers is that YouTube does not suffer from you blocking ads due to the small number of people who do it. But, the individual YouTuber who’s videos you are viewing may suffer, if they have a relatively small audience with a relatively high proportion of ad blocker users.

Am I Too Old to Start a YouTube Channel? 3

How Much Do Ad Blockers Impact YouTubers

Okay, here’s the truth; ad blockers don’t really harm YouTubers that much at all. Wait! We’re not suggesting you shouldn’t feel a bit guilty about this; you are undeniably preventing YouTubers from earning money when you block ads on their videos.

There’s no blurred edges or uncertainty about that, and you’re going to have to make peace with that if you want to continue blocking those ads (but we have a few ways to make things up to your favourite YouTubers below).

But the truth is, people who use ad blockers are so few, and individual ads are worth so little, that it just doesn’t make that much difference. For YouTubers barely making any money from their ads, missing a few cents they might have earned from you isn’t going to change their life. And for more successful YouTubers who make a small fortune from their ads, your few cents of ad plays won’t be noticed or missed.

Couple this with the fact that decreasing ad revenue from YouTube’s ads over recent years has led to a general shift towards other means of monetising content, and you have a growing argument for ads not being that important. Sure, YouTubers still use the YouTube Partner Programme to monetise their videos with ads, but it is rarely their only method. Things like Patreon, merchandise sales, and using YouTube to push viewers towards a product are increasingly more significant earners, and your ad blocker has no effect on those things.

Why Do YouTubers Ask for Likes?

What Can I do to Support YouTubers I Like?

No matter how we spin it, there is no getting away from the fact that using an ad blocker on a YouTube page is denying the YouTuber revenue.

It may be a small amount of revenue, but it is revenue nonetheless. It is natural—even expected—to feel a little guilty about this, especially for YouTubers you like and watch on a regular basis.

So, what can you do to make things right?

Turn Your Ad Blocker Off!

No doubt this will be the least popular suggestion we make, but it is the most effective. The truth is any time you block an ad; you are denying someone’s revenue. Even those news sites that go ridiculously over the top with their barrage of adverts are making content you must want to consume, so it’s only fair they get compensated for it. With YouTubers, turning off your ad blocker will ensure they earn the most revenue they can.

Selectively Turn off Your Ad Blocker

The next best thing is turning off your ad blocker for YouTube. Many ad blocker applications and plugins will allow you to “whitelist” some websites so that ads on those pages are still displayed. You may not want to let everyone in, but if you give YouTube the nod, you will be able to keep your ad blocker running while still supporting your favourite YouTubers. Unfortunately, the scope of this functionality is usually limited to domains, meaning you would have to allow ads for all of YouTube, not just the YouTubers you approve of.

Find Other Ways to Support Your YouTubers

As mentioned above, YouTubers these days rarely rely on YouTube Partner Programme money alone. If you are unwilling to budge on the ad blocker front, you could always seek out one of these alternative methods and support them that way. This could include becoming a Patreon and supporting them with a monthly contribution, buying their merchandise or a product they are promoting, or even just sending them a direct donation through something like PayPal.

How to Make, Edit and Upload a YouTube Video Without a Camera 19

Can I get in Trouble for Using Ad Blocker?

Though the legal landscape of the Internet is an everchanging animal, there are no realistic situations in which you would get into any sort of legal trouble for using an ad blocker. Of course, we are obligated to point out that this is not a legal blog, and nothing we say here constitutes legal advice.

Right now the consequences of using an ad blocker (when there are any consequences) are usually just a message saying that a site has noticed you are using an ad blocker and politely asking you to turn it off. In reality, those sites usually have no way of knowing you are using an ad blocker, and instead use other tricks to get that message in front of your eyeballs. The important part here is that if they don’t know you are using an ad blocker, they can’t “punish” you for it.

If you were discovered to be using an ad blocker on a random site, they would have to sue you to extract any compensation from you using the legal system. And, given the cost of a lawsuit vs the material losses you might have cost them, suing you is incredibly unlikely.

Internet advertisements are typically worth pennies per view.

For sites you visit more frequently, and services you might be signed up to, there is always a possibility of being banned from that site or service, though this also is very unlikely. It is not a particularly difficult task to have a website block access to the content for people using ad blockers (it is also not that difficult for someone who knows what they are doing to get around that block) so you may find some content out of reach.

For YouTube, as we mentioned, right now, they don’t seem to care, and that is unlikely to change any time soon.

Conclusions

There is no getting around the fact that, when you block advertisements from showing, someone is losing out on potential earnings.

How you feel about that is your business, but we often build a more personal relationship with our YouTubers than we do with a site like Buzzfeed, or Cracked, and that can lead us to want to do right by them.

Turning off your ad blocker is the best thing you can do, but we understand why some people are reluctant to do that. If you can whitelist certain websites, consider allowing ads on YouTube if nowhere else.

And, finally, if all else fails, you can look for a way to support your favourite YouTubers more directly, such as through their Patreon, or even directly through PayPal or a similar service.

Ultimately, the impact of ad blocker users on the Internet as a whole is not that significant, given how little individual ad views are worth, and how few people use ad blockers.

Still, it doesn’t hurt to be mindful about things like this. Support your favourite creators, or they might not be creating the next time you check-in.

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HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Best Books for New YouTubers You HAVE To Read!

When you start a new YouTube channel, it’s quite easy to feel overwhelmed.

There is so much to do; perfecting your spare-room set, mastering the art of clip editing, and remind-me-again does the red light mean the camera is recording?

Growing a YouTube channel by yourself from zero can be a lonely place. So why not learn from those who have been before you? Many successful YouTubers have distilled their years of experience and wisdom into best-selling books.

It makes sense for you to read a few. Maybe then you can move your channel forward faster than your competitors.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

This post looks four of the best books I recommend for new YouTubers. Here we go.

Book 1: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Authors: Sean Cannell & Benji Travis

Number of pages: 194

Published: 2018

Why should you listen to them?: Sean Cannell and Benji Travis are two friends who got into vlogging and video creation in 2003, before YouTube’s launch. With over a decades’ experience, each author can claim significant success from running YouTube Channels.

Sean Cannell has helped businesses generate $5 million in revenue. Benji Travis’s videos have had over 1 billion views. Between them, they currently run around five channels and collectively have over 2 million subscribers.

Book Synopsis: YouTube Secrets claims that video has changed the world and created a whole new entrepreneurial channel for ambitious self-starters to make an impact on the world.

Thousands of vloggers are making soccer-star levels of income running YouTube channels, and YouTube Secrets aims to give you the roadmap to launch one yourself.

When researching the book, Cannell and Travis interviewed 100 top creators and drew on their own experiences, then compiled the knowledge into an actionable plan.

The authors divided the book into two sections; Strategies and Tactics. The Strategy section covers the best way to plan your YouTube channel’s content and launch. The Tactics section looks at how you can grow your subscriber base and scale-up your channel.

The book is in the top 100 best sellers in the e-business category and is available in paperback, kindle, and audible format, which is narrated by the authors.

Out of 800 global reviews on Amazon, the book is rated 4.6 out of 5 by its readers. Many say that the price of the book is alone worth it just for the section of pro-tips from the top YouTube creators.

Amazon link to book: Buy the book now.

Book 2: Tube Ritual: Jumpstart Your Journey to 5,000 YouTube Subscribers

Author: Brian G. Johnson

Number of pages: 268

Published: 2018

Why should you listen to him?: Brian Johnson started a YouTube channel from scratch and grew it to 10,000 subscribers in under a year.

That was four years ago, now Brian has uploaded nearly 600 videos and has 137,000 subscribers. Brian knows what it takes to launch a channel from zero subscribers and make a success of it.

Book Synopsis: Tube Ritual states the problem facing new YouTubers quite plainly: when you start with your new YouTube channel, you have no videos, no subscribers, and no views.

Furthermore, every minute of every day, 500 minutes of video are uploaded to YouTube. How do you compete with all that? Beginning from zero can seem an overwhelming challenge!

Brain navigated this problem himself through researching, testing, and tweaking his vlogging methods. Until he landed on a set of practices – he calls rituals – that resulted in video content that drew in subscribers and views.

YouTube Rituals is a year-long case study of launching a brand new channel. Brian helps you to steer through all the roadblocks of camera settings, editing, and technical details.

The book is nine chapters which each deal with essential concepts and skills you need to master to become a success as a YouTuber.

Brain covers the importance of planning, playlists, and thumbnails. How to win clicks in the search results and turn viewers into subscribers. He also shares his opinions about the need for creating content of value. The book closes out with a 30-day challenge you can test yourself against and provides a 12-step program for ranking well on YouTube.

The book is rated 4.4 out of 5 on Amazon and is available in Kindle and paperback format. Many reviewers say it is the book to get for YouTube startups.

Amazon link to book: Buy the book now.

Book 3: Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

Author: Joseph Hogue

Number of pages: 164

Published: 2019

Why should you listen to him?: Joseph Hogue runs a channel on YouTube that focuses on personal finance. He started his channel in 2015 and has grown it to nearly 260k subscribers. He claims that as of June 2019, he is earning $3,500 per month from ad revenue alone from the channel – and a similar amount from sponsorships and affiliate sales.

Book Synopsis: The central premise of Crushing YouTube is that it provides you with the keys to growing a YouTube channel from 0 to 75,000 subscribers in 18 months.

Hogue says it’s not too late to start a channel. In fact, Hogue claims that with the rollout of 5G, it’s just the beginning of the ‘age of YouTube’ and now is the perfect time to launch a channel of your own.

Hogue underlines that he knows the zero problem. Zero videos, views or subscribers, and the frustration that it can bring competing against ‘million-subscriber monsters’. So he gives you the tools you need to grow your channel and start seeing results quickly.

The book covers how you can earn additional revenue streams in addition to YouTube’s ad revenue sharing program. Hogue shows you how these revenue streams can be as lucrative, if not more, than earning solely from ads.

The book is divided into 18 easily digestible chapters, covering a diverse range of topics. It covers the essential information for the beginner, like choosing a channel topic and equipment required to get your channel up on the air.

Later chapters deal with more advanced subjects such as using analytics for growth, channel promotion, and subscriber growth strategies. The knowledge contained in the book can save you months of trial and error, and it’s well worth the read.

The book is rated 4.6 out of 5 on Amazon and is available on Kindle and paperback formats.

Amazon link to book: Buy the book now.

Book 4: YouTube Channels For Dummies

Authors: Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy

Number of pages: 400

Published: 2020

Why should you listen to them?: The authors are a blend of successful YouTubers and YouTube advertising and marketing consultants. Matt Ciampa is a video producer at Buzzfeed. Rob Ciampa is a global media consultant. Theresa Go and Rich Murphy both work at Pixabililty, a company that advises large brands on video marketing.

Book Synopsis: A recently released updated and expanded version of the 2015 original, YouTube Channels for Dummies promises to help you attract some of the 2 billion sets of eyes that use YouTube each month.

If you are looking for comprehensive guidance on launching a YouTube channel, then you can do far worse than buying a for Dummies book. Yes, sometimes they can appear patronising, but for Dummies books assume that you have absolutely no prior knowledge on a topic.

This is a good thing. While other books may assume that you know how to log into your YouTube account, YouTube Channels For Dummies covers everything, which is excellent, if you want to know how to navigate the home page properly but were too afraid to ask.

The book is divided into five parts. The first deals with getting started – how to set up your channel and planning your aims. The second section shows you how to make a good YouTube video, and has helpful suggestions for different types you can shoot.

The third section helps you with understanding and growing your audience. The fourth sections looks at how businesses can use YouTube to their advantage in the modern world. And the final fifth section covers copyright and improving YouTube search rankings.

Typical for Dummies features are present in the book, with helpful summaries and graphics to help you digest the most important pieces of information.

The book is available on Amazon in both Kindle and paperback format. As it’s only just been released, there aren’t too many user reviews in as yet. However, the early reviews are promising, and it should be an essential addition to your YouTube learning library.

Amazon link to book: Buy the book now.

I hope you’ve enjoyed reading about this curated selection of books for the YouTube beginner. Learning from others who have succeeded before you can help you when you are a bit overwhelmed at the start.

For some people, it’s hard to find the time to sit down a read a book. Well, why don’t you listen to it instead!

You can get an Amazon Audible subscription FOR FREE and claim your 2 FREE DOWNLOADS, plus one new audiobook every month. Enjoy a free one month trial here.

 

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube With Fitness

Thanks to the wealth of information we now know about our bodies—and probably in no small part because of the ubiquitous presence of attractive social media stars all over the Internet—the general public has never been more concerned with their health as they are today. You only need to look at the sheer number of fitness products, services, gyms, and, yes, YouTube channels.

There is clearly a healthy demand for fitness content, and where there is demand, there is an opportunity to make money. That being said, just because the demand is there doesn’t mean that making money serving that market is straightforward or intuitive.

But fear not, we have put together this bumper post on how to make money on YouTube with fitness content just for you.

We’re nice like that.

How to Write a YouTube Title

1. Standard YouTube Advice Applies

The first thing to note is that fitness videos on YouTube are no different from any other videos on YouTube, and all the same rules for success apply.

This post may be on how to make money on YouTube with fitness content, but you should absolutely check out other more general resources on succeeding on YouTube. There are plenty on this very site, not to mention the YouTube channel.

There is lots to cover in the realm of fitness videos specifically, so we’re not going to rehash anything we don’t need to here.

Just be aware that all those posts and videos about YouTube success that don’t mention fitness in the title are still well worth your time.

2. Practice What You Preach

When you are claiming to be an authority on something—which is precisely what you are doing when you give any kind of advice on YouTube—there is an element of trust involved. Specifically, the viewer’s trust that you know what you are talking about.

Unfortunately, no matter how many times our mother’s told us not to judge a book by its cover, we always do. In other words, even if you have a wall full of qualifications in a host of fitness-related fields, the viewers are going to be sceptical about coming to your for fitness content if you are overweight, or you are out of breath after relatively mild activity.

Whatever it is you are demonstrating (weight loss, bulking up, improved cardio, etc.), make sure you can back up your words with actions.

If you can’t, your viewers might see it as a sign that your methods don’t work, and go elsewhere.

There is an exception to this rule, however…

How to Make Money on YouTube With Fitness

3. Take Your Viewers on a Journey

The exception to the above rule is if you are creating journey videos. These are videos where you are going on your own fitness journey and taking your viewers along for the ride.

In these cases, it would make no sense if you were already in great shape at the start of the series.

For example, a journey series on you getting your weight down to 160 lbs won’t hold much interest if you are starting off at 171 lbs. If you are starting at 230 lbs, on the other hand, people will be interested in your success.

Success is another important factor here. If you start this series and, ultimately, fail in your goal, it can leave a sour taste in the mouths of your viewers and may put them off of coming back for other content.

If you have unflappable confidence in your own ability to stick it out and reach your goals, by all means, jump in. If you want to play it a little more cautiously, however, consider creating the whole series first, then uploading the videos when you are done.

If for some unfortunate reason, you don’t succeed in your goal, you don’t have to release the series.

4. Align Yourself With Suitable Partners

The fitness boom we are experiencing is not limited to YouTube, and there is plenty of opportunity in taking advantage of that fact.

Whether it’s a trendy new protein shake, an innovative piece of exercise equipment, or the latest in high-tech fitness gadgetry, there is seemingly no end to fitness products and services.

When looking at potential partners, whether it’s for affiliate linking, a full-on brand deal, or anything in between, be sure to go with a company or product that suits your channel.

Try to avoid some of the more common partners, like Squarespace, and opt for a product or service that will appeal to your audience.

Similarly, if you are preaching the benefits of an organic diet, don’t promote processed protein powder!

How to Make Money on YouTube With Fitness 1

5. Don’t Promote Dangerous Diets or Unsafe Techniques

As much as we like to think a disclaimer at the start of our videos carries a lot of legal weight, they’re not as reliable as many seem to believe.

We’re not saying you shouldn’t put disclaimers in your video, but they won’t necessarily protect you from legal action if you advocate an exercise or recipe that ends up seriously injuring someone or adversely affecting their health.

The unfortunate reality of the legal system is that it is possible for anyone to take anyone else to court, even when there are airtight legal documents in place.

Granted, having said documents makes it far less likely such a case would ever see a courtroom, and even less likely that the complainant would win any resulting case, but the risk is always there.

All of this is to say that you should be wary of what you advocate in your videos. If something is extremely risky or highly controversial, it may be worth just steering clear of it.

How to Make Money on YouTube With Fitness 2

6. Find a Niche Within a Niche

If you’re reading this post, you clearly already have a main niche—fitness. However, as we mentioned at the top, fitness is a big niche, and there is a lot of competition there.

If you want to succeed at making money with fitness content on YouTube, you will benefit from drilling down even further to find a more specific area within the fitness niche to focus on.

You could focus on vegan nutrition for athletes or deadlifting technique.

You could even focus your content on how to get the best workouts without going to the gym, or retrospectives of famous athletes.

And, of course, there are more obvious options, such as reviewing fitness gear or posting short workout routines.

Don’t feel as though you have to appeal to everybody.

By zeroing in on a smaller subsection of the fitness niche, you shrink your potential audience, sure, but you also increase your chances of capturing that audience in the process.

7. Be Interesting and Unique

Such is the interest in fitness right now that even with a more focussed niche, you will still be facing plenty of competition for views.

To combat this, try to make your videos as unique as possible. If you have a lot of personality, you could achieve this by simply being yourself on camera, assuming that all that personality you have is likeable.

You can also give your videos a unique flair by adding a twist to your content, such as showing unconventional ways to get a great workout, or even something as seemingly minor as shooting your workout videos in interesting locations.

These factors do not have to be significant. Every touch of uniqueness you add to your content sets you apart from other channels, making you more memorable.

Of course, some viewers may not like your unique touches and see them as a reason to go elsewhere, but that is part of being a YouTuber; you have to accept that not everyone will like you.

How to Make Money on YouTube With Fitness 4

8. Sell Your Own Products

If your channel starts to really take off, you could look to leverage that success by selling additional products.

You could go the whole hog, and work with manufacturers to develop and market your own unique products or services, of course, but if that is a little too deep for you, there is another way.

Many companies provide turnkey solutions for merchandise in much the same way that YouTube’s own merchandise solution works. These services allow you to modify products with your own logos and designs, selling things like T-shirts and mugs.

Of course, mugs and T-shirts aren’t very fitness-specific, so you will probably want to look a little further afield than YouTube’s own merchandising solution. One option is Total Merchandise, who offer an enormous range of customisable products, including things like sports flasks and outdoor gear. It should be noted that you would have to buy a large quantity from a service like Total Merchandise, whereas YouTube’s solution would sell directly to your customers.

9. Consider Partnering With Other Fitness Channels

If you have taken the advice we gave above about drilling down into the fitness niche to find an area where you can flourish, then you might want to consider teaming up with other YouTubers in the fitness niche.

Of course, you want to partner with people who are not offering exactly the same kind of content as you. For example, if you had a channel specialising in cardio workouts, you might partner with a channel that focuses on weight lifting or a channel that covers nutrition.

You wouldn’t partner with another cardio channel, however, because you would then be competing with each other.

The goal of this kind of partnership is to help each other grow and succeed. Someone may come to your channel for cardio but then go looking elsewhere for weight lifting videos. In this kind of partnership, you would be able to direct those viewers to your partner channel, and vice versa.

This way, you and your partners get to provide your combined viewers with a total fitness package, while at the same time helping each other to grow.

How to Make Money on YouTube With Fitness 5

10. Motivate

Most of us mere mortals have motivation problems when it comes to exercising, and it is those motivation-deprived people that will likely make up the bulk of your audience.

Showing your viewers amazing techniques for getting toned abs or shedding that excess weight won’t count for much if they can’t muster up the willpower and interest to use those techniques on a regular basis.

In short, don’t neglect the motivational aspect of your videos.

We’re not saying you should don bright lycra and turn the cheerfulness up to eleven while you bounce around to upbeat dance music… unless you want to, of course. But put some thought into ways to help your viewers muster up the energy to do your workouts, or follow your routines.

Remember, the more success stories your channel creates, the bigger your reputation will become, and the more successful you are likely to be.

Final Thoughts

Ultimately, much of advice for how to make money on YouTube with fitness videos is the same as it is for any other video, and as such, hasn’t been included in this post.

Things like making eye-catching thumbnails and attention-grabbing titles, promoting your channel on social media, uploading regularly, all of these are crucial components to a typical successful channel, and it is worth taking some time to look over some of the other posts on this blog to learn more about that side of things.

For fitness specifically, the most significant piece of advice we can give you is to be good at what you do.

With other kinds of YouTube videos, the ultimate gatekeeper to success is the quality of the content. If the videos are poor, the channel won’t succeed. While this is just as true for fitness videos, there is the added dimension of the fitness content itself.

You could make the best videos in the world from a production and entertainment standpoint, but if they don’t help people lose weight or gain muscle or do whatever it is they are supposed to be getting help with, then the channel will ultimately fail.

And don’t be afraid to check out the competition. If you find a channel in your niche—or very close to your niche—that is incredibly successful, watch their videos, analyse their content, and see what they are doing that is leading to that success.

Please don’t steal from them, of course, but look for elements that you can incorporate into your videos.

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How To Make Money on YouTube Playing Games

Given the enormous growth of video games in recent years, it is not surprising that it now forms the basis for a diverse range of careers.

Being involved with the creation of video games is no longer the only way to get paid in the gaming industry, with millions of gamers checking gaming media outlets regularly, an eSports sector worth hundreds of millions of dollars a year, and no end of opportunities to make content around video games, there has never been a better time to be interested making a career around video games.

Of course, YouTube has enjoyed plenty of growth itself during this time, so it only makes sense that a lot of people would look to combine the success potential of YouTube with the demand for video game content.

Still, getting started in this world isn’t always intuitive, and there is a lot of competition, but if you’ve found yourself Googling how to make money on YouTube playing games, you’ve come to the right place.

Get yourself a beverage and make yourself comfortable while we take a deep dive on how to make money on YouTube playing games.

How To Make Money on YouTube Playing Games 1

A Brief Note on the Legalities of YouTube Gaming Content

The legalities of gaming on YouTube (or any other video platform for that matter) are deserving of a post of their own; however, it would be irresponsible to not at least cover the basics here.

The specifics will change depending on the publishers and developers in question. It can range from studios like Devolver Digital—who actively encourage people to make content using their games—to Nintendo—who only recently started allowing gamers to create content using their games at all!

For the most part, the rules around video game content can be boiled down to this; you have to add something to the footage.

This could be a running commentary, a review, humorous editing, or any number of options. In other words, you can’t just record a playthrough with no commentary and expect to make money. For one thing, it is against YouTube’s policies to do that, but also it may result in the publisher or developer getting your channel struck.

This is because many larger studios have a similar policy to YouTube, stating that any content made using their games must be transformative. It’s also worth noting that there is a much smaller audience for videos that are essentially just watching someone else play a game with no additional input.

How To Make Money on YouTube Playing Games 2

Ideas for Gaming Videos on YouTube

Now that that’s out of the way let’s look at how you can make money playing games on YouTube. Before we get into specific video ideas, it’s worth taking a moment to say that, whatever you do, you should enjoy it on some level.

There is entertainment value in seeing someone who dislikes a particular kind of game playing that game, but if you don’t enjoy any part of the process, you will soon get burned out and not want to continue making videos.

And if there’s one thing that can guarantee you won’t make money on YouTube, it’s not making videos on YouTube.

For most kinds of gaming videos, on the other hand, you should enjoy the game you are playing. If you are forcing yourself to play something you have no interest in, that will come through in your video, and there is a very strong chance your viewers will join you in not being interested.

Now, let’s take a look at some ideas for gaming videos on YouTube!

How To Make Money on YouTube Playing Games 3

Let’s Play Videos

Probably the most popular kind of gaming video you will find on YouTube are Let’s Play videos, though the term “let’s play” is rarely used anymore since this is kind of the default state for gaming content on YouTube.

These kinds of videos involve the YouTuber playing a game while commentating on what is happening, often with a live feed of their face in a corner of the screen, large enough to see how they are reacting but not too large that it gets in the way of the game.

For the viewers, a large part of why they will tune in is for the YouTuber themselves rather than the game.

The most successful Let’s Play YouTubers have an entertaining persona, and the viewers are typically there more to see that persona than they are to see the game that is being played in the video.

This is how YouTubers like PewDiePie are able to transition from these kinds of videos into other types of content because their subscribers want to see them, not the game.

That being said, it pays to keep your finger on the pulse of what is popular in the YouTube gaming scene, even if you are trading on your screen presence.

It doesn’t hurt to have a go-to game or genre that you cover, but sometimes certain games become incredibly popular, and it can be an excellent opportunity for your channel to grow by capitalising on this kind of trend. The recent explosion of interest in Minecraft, a decade after it first came onto the scene, is an excellent example of this kind of thing happening.

On the subject of having a go-to game or genre, many YouTubers are incredibly successful in making videos playing a specific game. An excellent example of this is Glock9, a YouTuber who almost exclusively makes videos playing the popular survival game, 7 Days to Die, and has seen his subscriber count explode in the last year, gaining nearly 200k subscribers.

If you opt to focus on one game in this manner, don’t be afraid to try something new every once in a while.

You don’t want people to lose interest in your channel before you have had a chance to work through potentially new directions your channel can take. But that could very well happen if you stubbornly stick to the same content even when it is clear people are getting weary of it.

How To Make Money on YouTube Playing Games 4

Become a Streamer

In the not-too-distant past, taking this path to make money with gaming would have seen you heading away from YouTube and over to Twitch.

Fortunately, YouTube has started to make serious moves into the streaming arena, and they have seen lots of gamers choosing their platform for streaming as a result. Perhaps the most significant sign of changing times was the arrival of DrDisRespect—an immensely popular Twitch streamer who, after being banned from Twitch for unknown reasons, chose YouTube as the place to continue entertaining his millions of fans.

In a way, streaming content is a lot like Let’s Play content at first glance. The main difference is that streaming is live, so there is no editing of your videos before they go out. This also means you can interact with your subscribers in real-time, as they will be in the chat while you game.

Features like membership and super chat will allow your subscribers to support you in other ways besides the ad revenue that your streams generate, and, should you choose to enable it, your streams can continue living on your channel like regular videos when you are done, creating more potential for earnings with future watches.

One thing to note when starting a career as a streamer is that you will need to have complete control of yourself and your feed.

There are countless stories of people letting an incredibly offensive word slip out of their mouth onstream, or absently engaging in a bit of casual animal abuse.

Incidents like this might not be enough to take down some of the biggest streamers in the world, but they could easily stop your channel from growing.

How To Make Money on YouTube Playing Games 5

Reviews and Commentary

Though it’s not strictly playing video games on YouTube, creating reviews and commentary of games will require you to play those games, even though it isn’t necessarily on camera. That being said, you will probably want to use footage of you playing the game for visuals under your commentary.

The thing to remember about this kind of video is that people are not coming to watch you play the game, they are coming to learn about it.

With that in mind, you should tailor the gameplay footage to show the particular aspects of the game that are being talked about at any given moment in the video. And, as far as the talking goes, be sure to cover everything that might be important.

If people are going to come to you to get a sense of whether a game is worth buying, they’ll want to be sure they have a full picture by the time they have finished watching.

You might have noticed that this section is called “reviews and commentary“. True, reviews are a kind of commentary, but there other ways to approach this kind of video.

For example, retrospective videos on important games throughout gaming history, or breakdowns of why a particular game had the impact on the industry that it did. This type of video is incredibly popular in the retro computers community, as talking about games from the 1980s and 90s is right in that wheelhouse.

General Advice

Choosing the style of YouTube gamer you want to be is essential, of course, but there are some factors that are applicable regardless of what kind of video you intend to make.

Find a Niche

If you’ve spent any time reading advice on succeeding on YouTube, you will already know this one. Finding your niche might be the most significant key to success on YouTube (after making great content, of course). If you are one of a very small number of people serving a particular niche, you stand to gain a lot more views from that niche by virtue of there not being many other options.

In short, you reduce your competition.

Now, you may be supremely confident in your ability to bring in the subscribers, and perhaps you don’t worry about competition for that reason.

Unfortunately, given the sheer volume of YouTubers out there, it can be very difficult to get noticed, even for an extremely talented and entertaining YouTuber. But if that talented and entertaining YouTuber chooses a niche, they are more likely to be seen by the people with that interest, and from there the talent will take over.

Once that YouTuber is established, they can branch out into other areas.

In terms of gaming, your niche could be very specific—such as videos on one particular game—or a little broader in scope—such as a particular genre or style of game—but you should try to narrow it down to something. Just playing video games will likely get lost in the algorithm shuffle.

How To Make Money on YouTube Playing Games 6

Offer Something Unique

As important as finding your niche is, there will still be more work to do.

The chances of you finding a niche that is both dramatically underserved but also popular enough to attract the kind of numbers you would need to make money is very slim. In other words, you’re still going to have to get noticed in a crowded field of competition, even in a focussed niche.

Granted, a much less crowded field, but crowded nonetheless.

The way you get noticed is by offering your viewers something that other YouTubers aren’t. For personality-based YouTubers, they are the unique component. For other kinds of YouTuber, consider offering a unique perspective.

As an example of how the same niche can be approached in different ways, consider these three channels on computer keyboards.

  • TaeKeyboards is a channel that covers both reviews and modding of mechanical keyboards and is very analytical in approach. Keyboards are explored in-depth, and all the details are laid out for the viewer.
  • :3ildcat is similar in that it does reviews of a sort, as well as modding videos. However, this channel is considerably more aesthetic and does not feature any spoken word. Instead, the content of the video takes place over pleasant music with annotations.
  • Chyrosran22 focuses on keyboard reviews (often older keyboards) and often uses more… colourful language.

Granted, they are not gaming channels, but all three of these channels take a very different approach to what is essentially the same topic.

Conclusions

Gaming is a huge industry, and there is a healthy demand for gaming content on YouTube.

If you can get over the initial hurdle of attracting viewers, and you have something unique to offer them, you will struggle to find an audience with as much earning potential as gaming.

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How to Make Money Online as a Singer or Musician

The Internet has provided countless opportunities for people to make a living doing the things they love. Of course, it was always possible to become an A-list actor or a platinum-selling musician. Possible, but not likely.

If we’re being honest, it’s still not likely that you will be able to become an Ed Sheeran or Dua Lipa-tier global superstar, even with the Internet—which is not to say you shouldn’t try—but being able to make music for a living is far more attainable than it once was because of the Internet. Thanks to the ease with which people can discover your music, and your fans can connect with your content; it is possible to build up a healthy fan base that can support you as you live out your dream of making music.

Will you be selling out global arena tours? Probably not—though, once again, that doesn’t mean you shouldn’t try; prove me wrong!

But if your dream is just to be able to write and play music and have an audience that wants to listen to it, you can definitely achieve those goals.

Let’s take a dive into how to make money online as a singer or musician.

How to Make Money Online as a Singer or Musician 1

Understanding Audience Dynamics

The first hurdle to get over is one of outdated methods.

Traditionally, a musician would have to have built up a substantial following before they could start to make real money from their passion, and even then the majority of their money would come from live performances.

This means that to make a respectable amount of money, you not only would have to attract enough people to individual shows, you also have to have enough interest for multiple shows, since you can’t keep playing the same venue over and over.

There is only so much desire to see the same act repeatedly.

Even today, with digital distribution platforms cutting out the middle-men and allowing musicians to sell directly to their fans, the rates of pay are painfully small, and you would have to be getting hundreds of thousands of streams on a service like Spotify to make ends meet.

Fortunately, thanks to the ease with which the Internet makes connecting with people, there are new models for musicians to make their living. In particular, there is a general movement towards smaller, more invested audiences, rather than simply aiming to get as many fans as possible.

To explain how this works, consider an artist releasing an album on Spotify. The rate of pay for a single stream of a song on Spotify (assuming the artist is the full copyright holder) is around $0.00318.

That means that to make the equivalent of the minimum wage in America, you would need over four hundred thousand streams of your songs. That may be small fries for someone like Eminem, but it’s a substantial goal for unknown artists.

Now let’s consider an alternative approach.

Instead of relying on Spotify, let’s say that the artist above puts out a special edition physical copy of the album that can be bought through their website, priced so that they make around $10 profit for every sale. That artist would only need to sell around one hundred and thirty physical albums to make the same amount of money as nearly half a million Spotify streams.

Four hundred thousand streams is a daunting task, even when you consider that someone listening to a full ten-track album counts as ten individual streams. But having a little over a hundred people willing to pay a bit of a premium for your latest album is a very attainable goal.

This is the basic premise of choosing quality over quantity when it comes to your audience. Rather than trying to get pennies from a large number of people by keeping the costs low and releasing your music everywhere, focus on giving the fans that are willing to pay a premium as much as you can.

Give them extra goodies, signed merchandise, and whatever else they might be interested in. Make sure they get their money worth, of course. Nothing will turn a fan off quicker than the feeling that someone is trying to take advantage of them.

How to Make Money Online as a Singer or Musician 2

Build An Audience

Before you can worry about the quality of your fanbase, you need to have a fanbase. It has never been easier to build a following, but that does not mean you won’t have some hard work ahead of you if you’re going to succeed.

Hone Your Craft

It should go without saying, but if you want to be successful at anything, you should strive to be as good as you can at that thing. This is even more true of creative endeavours in the Internet age due to the sheer number of people there are online who are looking to achieve the same things. In the days before the Spotifys and YouTubes, it was possible to succeed in music even if you weren’t the best musician. Things like the right look, good songs, and a bit of luck could lead you to success.

These days, on the other hand, there are so many budding musicians out there that it is not hard to find someone who has the right look, makes excellent music, and is very skilled at what they do.

Fortunately, looks are not as big a deal as they were in the traditional music industry models, and there’s no reason to go trying to change yourself in this regard. And as for the music, you should make what you want to make. In fact, these two points will be two of the more significant factors behind gaining that dedicated audience we talked about. You want your fans to be there for you.

The point is you can’t—and shouldn’t—try to change your style to appeal to different audiences. There are niches for everything these days; find yours. But when it comes to skill, that is something you can help. Practice makes perfect, and you don’t want to give music lovers a reason to choose someone else the next time they want to listen to your style of music.

How to Make Money Online as a Singer or Musician 3

Find Ways to Stand Out

Getting noticed on the Internet isn’t easy. As we mentioned above, there are lots of people out there trying to get noticed at the same time, and it is very easy for you to get lost in the shuffle.

A good way to start building an audience is to start off making cover songs. This gives you an opportunity to show off your style and ability while simultaneously piggybacking off of the popularity of an established song.

Try to stray outside your comfort zone with song choices, and only cover songs that you can put a unique spin on.

People aren’t interested in seeing a note for note replica of their favourite blink-182 song; they want to see something new, like what YouTuber, Alex Melton, has been doing with his “Country Version” covers of songs that are decidedly not country. Alex has enjoyed an explosion of popularity in recent months, even getting his videos shared by the very bands he’s been covering.

You can even release your cover songs as an additional way to make money through your music, though there are rights issues with cover songs that will need to be addressed.

If you use a reputable digital music distribution platform, such as DistroKid or CDBaby, they will be able to take care of that for you.

Another way to get noticed is to make tutorials. If you are making good music, you must have a skill, whether it is songwriting, producing, playing instruments, or maybe all of the above. We’ve already mentioned that there are lots of people online who are looking to make these same moves, and they are eager for any help in that department.

If you can put together good YouTube guitar lessons, or a podcast about songwriting, or perhaps a sample pack for electronic musicians, then you can start to build an audience that way and parlay the success of that into ears for your new music.

Stay Active

One of the most critical aspects of building an audience or fanbase is being active. If you release a fantastic song that takes the Internet by storm and then vanish for six months, you lose all of the momentum that success gave you.

Fortunately, this doesn’t necessarily mean putting new music out every week. Consider other avenues to connect with your fans. If you are touring, you could keep a video diary of the tour. If you’re not touring, you could make regular vlogs. Posting snippets from your latest project, live streaming and playing song requests, basically anything that gives your fans more.

The idea is to keep giving your fans a constant stream of what they want; you. That way, even when you are not releasing new music, you are keeping in touch with your fanbase.

How to Make Money Online as a Singer or Musician 4

Make it Easy to Support You

This is more of a general tip for anyone who wants to earn their living through creative endeavours on the Internet; make it as easy as possible for your audience to support you.

You might be surprised at how many people decide they will donate or buy a piece of merchandise on a whim to support an online personality they like, only to shrug and not bother because the process of getting to that stage was awkward or difficult.

Make your music and merchandise easy to buy, with clear links on any videos or websites you have. Consider starting a Patreon account to give your audience more ways in which they can support you.

And, while it’s not strictly a rule for success, it always helps to be gracious when people choose to send their hard-earned money your way.

How to Make Money Online as a Singer or Musician as a Non-Creative

Given that this blog is primarily a YouTube blog, it makes sense that we’ve focussed on making money online as a musician from the perspective of someone wanting to perform and release music.

There are other ways to make money from your music online, however.

For example, you can make music for other people, such as jingles, and intro stingers. You could do this as an out-and-out freelancer, though you would need to work hard to market yourself. Or you could use services like Fiverr.

You could also give personal music lessons over a video call, or, though we mentioned it as a way of building your audience, there is nothing stopping you from making tutorials and lesson videos and having that be the main thing that you do.

There are plenty of successful YouTube channels out there working from this model.

Another option is to make music and sell it as stock audio. This is where people making content who need music can come to certain sites and buy the rights to a song. If you have a flair for making music that is particularly suited for use in video clips and scores, this may be a good route for you to take.

How to Make Money Online as a Singer or Musician 5

Final Thoughts

Ultimately, there is no real barrier to succeeding financially as a musician in today’s interconnected world. Sure, you may have to moderate your idea of financial success down to something a little more grounded than whatever Lady Gaga is making, but it is certainly possible making a living from it.

Try to remember that the key to success as a smaller musician or band is to build a strong, invested fan base, not necessarily a big fan base.

A smaller number of fans who like you and your music enough to buy albums and merchandise will be a far more reliable source than a huge audience that might only stream your songs a few times a week. But perhaps most importantly, because you are looking to build an authentic, invested audience, be you.

Don’t look to change your look, personality, or style of music to attract different fans. Make the music you want to make let the fans that like that music come to you.

One of the best things about the Internet for creative types is that there is something for everyone; you just have to let the people who want your music find you.

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Do YouTubers Pay Tax?

The question of do YouTubers pay tax is perhaps not the right question—we can’t speak for every YouTuber out there. Should YouTubers pay tax is a much better question, and, in many cases, yes, if you earn enough money through your YouTubing exploits, you should probably be paying tax on those earnings.

The exact rules surrounding whether you should pay tax or not will be entirely dependent on how much money you make, the laws in your country of residence, not to mention your personal employment situation.

For example, two of the biggest countries in terms of YouTube usage—the United States and the United Kingdom—allow a certain amount of untaxed income. For the United States, it is called deductions and is around $12,200 a year. For the United Kingdom, it is called Personal Allowance and is around £12,500 a year.

In practical terms is that if someone in the United Kingdom made £10,000 from their YouTube channel in one year and didn’t earn any other income, they would not be required to pay tax on that money.

On the other hand, if they earned £13,000, they would have to pay tax on the £500 over the allowance. None of the above factors in other sources of income, such as a regular job.

Do YouTubers Pay Tax? 2

Disclaimer

Now would be a perfect time to make it clear that nothing in this post should be considered financial advice.

We are only covering basic premises here, and the realities of accounting are far from simple.

The only financial advice you should take away from this post is that if you are not sure about anything regarding your taxable income, hire an accountant to take care of it for you.

Will YouTube/My MCN/Advertising Partners Pay the Tax?

No on all accounts. Unless you have a very unique agreement with your multi-channel network or advertising partners, you will be classed as a contractor, and responsible for your own taxes.

Also, though a relatively small detail in terms of practical importance, it’s worth noting that YouTube are not actually the ones paying you. YouTube is a video publishing platform, and nothing more, the money comes from Google AdSense.

Depending on your region, Google may be required to collect some tax-related data from you when you sign up for an AdSense account, but this is essentially to make it easier for your government to catch you not disclosing your income. You will have to record, disclose, and pay tax on your earnings yourself.

You can hire an accountant to do this for you, of course. And in many cases, that is probably the best thing to do. But an accountant acts on behalf of you and has no dealings with a company like AdSense or YouTube.

Can I Get Away With Not Paying Taxes on YouTube Earnings?

Again, this is a question of should, rather than could. You certainly can get away with not paying taxes on your YouTube earnings, but you really shouldn’t.

There is an ethical position to argue in that you are responsible for contributing to the society you live in. However, the more compelling argument for some would be the consequences if and when you get caught.

For the vast majority of YouTubers, it wouldn’t necessarily be a problem, since most YouTubers earn very little money from their channel.

This not to say there couldn’t be consequences, and again, we must stress this is not financial or legal advice, but governments aren’t usually in the habit of immediately putting people in prison over a few hundred dollars. In the case of the UK, there are very few tax evasion prosecutions for amounts less than £50,000.

Do YouTubers Pay Tax? 3

Given that the tax you pay is a percentage of your overall earnings, not to mention any allowances and deductions you are entitled to, you don’t have to do the exact maths to see you would have to have been earning a significant chunk of change to find yourself in prison.

That being said, it’s worth noting that if you get caught, even over a matter of a few dollars, you can still end up in a courtroom if you don’t cooperate. In other words, we’re not saying your government will turn a blind eye if the amount you owe is small; we’re just saying they probably won’t lock you up.

In general, though, various tax offices are happy to give you a slap on the wrist and let you just pay the amount you owe, rather than take you to court and put you in prison for it.

Where things can get dicier is if you repeatedly do not declare your income and pay your taxes. As an example, if you failed to report YouTube income that would have amounted to an extra £200 on your tax return, under UK law, the worst-case scenario would see you paying somewhere in the region of £500 after interest and penalties.

Granted, £500 is no small amount of money, but it’s not the end of the world, and it’s certainly better than going to jail. However, if you let that slide for a few years, it can quickly get into the thousands. And if your channel is enjoying growth over that period, which would imply your earnings are also growing, then things can really spiral out of control.

If you’ve ever wondered how these celebrities you see in the news manage to find themselves owing hundreds of thousands—even millions—in taxes, this is how.

Do YouTubers Pay Tax? 4

Keeping Records

The key to avoiding this kind of situation is to keep precise records about your earnings.

Granted, there will always be a record somewhere in today’s connected age, but if you want to avoid having to trawl through all your AdSense payments for the past year on tax return day, it helps to keep your own records. Anytime you get an AdSense payment, make a note of it. If you get a brand deal or a company sponsor one of your videos, record it.

You don’t have to spend money on expensive accounting software; a simple Google Sheets spreadsheet will do the trick. In it’s simplest form, such a spreadsheet might look like this;

Date Description Amount
21/4/2021 Adsense Payout $112.43
24/4/2021 Sponsored Video $250.00
2/5/2021 Patreon Payout $132.00

And that’s all there is to it. If you want to get fancy, you can tweak the spreadsheet to show you things like your projected earnings, the amount of tax you’re likely to owe, and more.

Now, you’ll have noticed that our sample spreadsheet doesn’t have any outgoings. You will need to check your region’s laws on tax deductions, but it is usually the case that “work” expenses can be deducted from your taxable income. How this works specifically in your country is something we won’t even attempt to describe, due to the many different rules from country to country, but regardless of how the deductions are calculated, you need to have a record of them if you want to take advantage of deductions.

It’s important to note that business expenses need to be justifiable as, well, business expenses. If you spend eight hundred dollars on a new camera for your YouTube channel, that can be justified as a business expense, even if you occasionally use it for personal things.

On the other hand, if you spend twenty thousand dollars on a car and your YouTube recording setup is in the spare room, you will have a hard time convincing anyone that you need the car for business reasons.

You may be able to deduct things like fuel if you used the vehicle to drive to a location to shoot a video, but the car’s primary use would have to be work-related if you wanted to class the car as a business expense.

Do YouTubers Pay Tax? 5

Mixing Incomes

When you are classed as a freelancer, or self-employed, or a contractor, or whichever term you feel best fits what you do, it doesn’t necessarily matter what you are doing.

The government wants you to declare your income and pay your taxes, and as long as you are earning your money legally, they don’t care if you are making YouTube videos, selling mop heads door-to-door, or any of the other seemingly endless ways of making a living that is available to you these days.

It shouldn’t be surprising, then, that people are increasingly diversifying their income streams.

While being a full-time YouTuber is a dream for many, the reality of that dream for an increasing number of people is that YouTube forms just one spoke in a whole wheel of income sources. Perhaps YouTube is only making a quarter of what you need to cover your living expenses, but you also do a little Uber driving on occasion and write for a blog from time to time.

All of this income flows into the same pot as far as tax collectors are concerned. From your perspective, you would simply be adding an “Uber” line to that spreadsheet we talked about (and you might finally be able to class your car as a business expense!) if Uber was one of your income sources. As mentioned above, the important thing is that you keep clear records of it all.

As a slight side note, we mentioned above about YouTube being one spoke in a wheel of income sources—this is a good plan for any YouTuber, whether you are making a few dollars a month or a few thousand dollars a month.

The old saying about not putting all your eggs in one basket is particularly apt for YouTube, as anyone who has fallen afoul of one of the many “Adpocalypses” will tell you. Even if your YouTube success is paying all the bills, it’s a good idea to spread your wings a little and make your money in other places. And definitely don’t rely on AdSense payouts alone.

Am I Too Old to Start a YouTube Channel? 3

Always Factor Tax into Your Decision to “Go Pro”

If you do decide to go full time with your YouTube channel, or you are planning to quit your day job in favour of being your own boss and YouTube will form a significant portion of where you expect your income to come from, be sure to take taxes into account when you are running the numbers.

Tax can be a little tricky to work out. For example, UK tax only applies after your personal allowance deduction has been applied. Getting £12,500 tax-free is great, but it can make working out your projected earnings a little trickier. For example, if you make £17,500 in one year, you are only paying tax on £5,000. The tax rate for that amount of money (currently) is 20%, which equates to £1,000.

It gets even more complicated if you make a lot of money. There are different tax bands in the UK, and each one only applies to money within that band. So;

  • £0 – £12,500 has a tax rate of 0%
  • £12,501 – £50,000 has a tax rate of 20%
  • £50,001 – £150,000 has a tax rate of 40%
  • £150,001 and above has a tax rate of 45%

This means that if you earned £150,400 in one year, you would get £12,500 tax-free. You would pay 20% on the next £37,500 (£7,500). You would pay 40% on the following £100,000 (£40,000). And, finally, you would pay 45% on the last £400 (£180). So your total tax on £150,400 would be £47,680.

Please note that these numbers assume a standard tax code, and were only accurate at the time of writing since they change every year.

All this number soup is to say that the amount of tax you will be paying is rarely intuitive, but you should make an effort to accurately calculate these figures before you hand in your notice at your day job. You don’t want to quit your job thinking YouTube can support you, only to find yourself struggling to pay a tax bill you weren’t expecting to get.

Remember, every nation is slightly different—and some are very different.

We’re using the UK tax system as an example because that’s what we’re familiar with, but be sure to check the specifics of your own region.

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5 Ways To Find the Best Tags for Ranking Your YouTube Videos

There are 720,000 hours of video added to YouTube every day. So the chance of your latest offering being watched by a large audience is pretty slim.

Building a following on YouTube can be a challenging task; so you have to use every tool at your disposal to promote your video.

When considering how to promote your video, it’s essential to understand that YouTube is a search engine. The second biggest search engine after Google, in fact. So the meta-data you add to your video when you upload it (title, description, and tags), can play a part in attracting some initial views.

This post looks at one part of the meta-data – Youtube tags. What they are, how to add them, and gives you five ways to find the best tags for ranking your YouTube videos.

Here we go.

What Are YouTube Tags?

In their help section for content creators, YouTube says the following about tags;

“Tags are descriptive keywords you can add to your video to help viewers find your content.”

YouTube is plainly stating that tags are keywords. Should your tags match with the keywords a YouTube user searches for, then you have a chance of appearing in the search results.

However, they then go on to say;

“tags play a minimal role in your video’s discovery.”

Hmm, it sounds like you don’t need to use them then?

Well, if you are a top YouTuber and receive thousands of views in the first few hours after uploading a video, then maybe tags aren’t as important for you. However, if you have a smaller channel, you need to seek every edge, no matter how slight, to drive initial traffic.

The right 4 or 5-word tag added when you upload new content, can kickstart your views.

Once you gain that initial traffic, metrics like watchtime and engagement take over, and YouTube can choose to suggest your video in viewer’s feeds.

Tags Help YouTube Categorise Your Video.

Tags also play a role in helping YouTube decide the precise topic of your video. The English language is a wonderful thing, but it can sometimes be confusing – some words have more than one meaning. So tags can be used to tell YouTube the topic and purpose of your video.

Here’s an example. The video below is about ‘irons’. An iron can be a household item or a golf club. But, the title of the video doesn’t convey to YouTube which kind the video is about.

Golf iron or steam iron

But, YouTube can use the tags and other video meta-data to help categorise the content. The tags for this video leave no room for doubt that it’s about a household iron.

steam iron tags

How Do You Add YouTube Tags?

You add YouTube tags in the video details section of your YouTube Studio. Navigate to your list of videos and click the ‘Details’ icon.

adding tags instruction

Underneath the ‘Audience’ section, there is a text entry box to enter your tags. Tags can be more than a single word; type in the tags hitting return after each one. Alternatively, you can paste in a list you prepared elsewhere.

adding tags further instruction

How Many Tags Should You Use on YouTube?

This one is a little tricky. On the one hand, YouTube permits entry of up to 500 characters in the video tag section. On the other hand, YouTube warns against adding excessive tags in their help section:

Youtube warning for tag misuse

A study conducted by briggsby.com concluded that ideally, you should use less than 300 characters. Which, assuming you are using 3-4 word keyphrases, puts the ideal number of tags at 30-40.

One of the key takeaways of the study recommended that as long as you stay relevant to the video topic, use as many characters as you can manage.

What Should You Use for Your YouTube Tags?

The tags you choose for your video should ideally be 3-word or more keyphrases that describe the overall topic of your video AND the content more precisely.

For example, if you uploaded a video reviewing steam irons, then some of the tags might be;

  • Best steam iron
  • Top steam irons
  • Best steam iron for clothes
  • Rowenta steam iron
  • Tefal steam iron for clothes

As you can see, these tags anticipate the kinds of phrases someone might use when looking for reviews of steam irons. It’s also a good idea to use some related brand names in your list of tags if appropriate.

Using some 5-word or more key phrases in your tags is recommended too. Unless your YouTube channel is a powerhouse with thousands of subscribers, you are unlikely to rank in the search results for shorter 2 or 3-word key phrases.

You can, however, appear in the top results for longer keyword search phrases, though these will have lower search volumes and drive smaller traffic.

5 Ways To Put Together a List of YouTube Tags.

So how do you put your list of tags together?

It’s best if you produce a long list of many possible tag key phrases first, then whittle it down to the best 30 or so. Start a new document or spreadsheet and as you collect potential tags, add them to the list.

You may be able to use some of the tags in another video you are planning; keeping tag ideas together in a file is not a bad practice.

As promised, here are five ways to find the best YouTube tags for ranking.

1.Brainstorm

One way to come up with a list of tags for your YouTube video is to brainstorm a list of keywords that someone might use to search for your video.

Imagine you know little to nothing about the details included in your video. What might a person in that situation type into a search engine to find the information?

It may sound like a silly idea, but you can come up with some out of the ordinary key-phrases using this method. Pretending you know nothing about your video topic can draw out some keywords that your competitors may not be using.

It’s worth a moment of your time before you use the same tag suggestion tools that everyone else uses.

2.YouTube Autocomplete

Autocomplete is a feature that predicts search terms when a user begins typing in the search bar.

It is there to save the user time. Google says that autocomplete reduces typing by 25% and collectively saves over 200 years of typing-time every day!

Because autocomplete predicts what users are going to type it also supplies a useful list of multi-word key phrases.

Here is an example using the steam iron keyword. Adding in extra words, or even a single letter, will reveal lots of keywords you can use in your tags.

youtube autocomplete example

3.Rapidtags.io YouTube Tag Generator

Rapid Tags is a YouTube tag generator that suggests a list of tags based on a seed keyword. You can copy all the suggestions with one click and add them to your list of possibles.

Rapid Tag does say in their about section that some tags may not be totally suitable for you purposes and you should remove any that don’t describe your video well.

rapidtags example

4.vidIQ

vidIQ is a tool designed to help creators build an audience on YouTube. The software has multiple tools for YouTube channels; one being their Google Chrome plugin. The plugin displays additional information about a video directly within the desktop version of YouTube.

Part of the information displayed is the tags used by a video. So, you can view some videos similar to yours and harvest the tags from those videos to add to your list.

vidiq example

5.Ytubetool.com

Ytubetool is a free tool you can use to harvest tags from a video if you don’t want to use vidIQ, or can’t install a Google Chrome plugin.

Simply add the URL of any YouTube video, and the tool will display a list of tags used by the video. With one-click to copy; it’s more potential tags ideas to add to your master file.

ytubetool example

Conclusion.

Using tags in your YouTube meta-data is not the most significant factor in ranking a video on YouTube. However, tags can play a small part in attracting initial traffic to your video.

Tags can also help YouTube to categorise your video, especially if the words in your title have more than one meaning.

YouTube themselves admit that tags only play a small part in your video discovery. So perhaps tags are best thought of as the finishing touches to your YouTube SEO. Necessary, but don’t obsess over it.

 

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13 YouTube Video Ideas Without Showing Your Face

Do you cringe when you see a picture of yourself? Is it even worse when you watch a video of yourself moving and talking? Don’t worry; you’re not alone. Psychology Today says that you could be suffering from something called self enhancement bias.

A self enhancement bias means that it’s common to think that we are more attractive than we actually are. We’re used to our reflection we see in the mirror. But when we see ourselves on camera, our face isn’t mirrored – we get to see our actual face as others see it.

It’s the unmirrored image that makes us cringe.

This can be a problem for aspiring YouTubers. There is a bunch of money to be made on the platform. And you want in on the action too.

Well, there is a way for you, if you suffer from self-enhancement bias, to make a bundle of money from YouTube without showing your face on video. There are a whole host of channels with thousands of subscribers where the channel owner never appears on camera.

Here are 13 video ideas for YouTube you can steal, or use for inspiration, and launch your own YouTube channel without ever showing your face.

Top-Down Video Ideas

One of the first ways you could choose to film your YouTube videos is using a top-down camera shot that only shows your hands. The top-down camera shot is suitable for a wide variety of niches. Here are a few of them.

Origami

Crafts are a popular niche on YouTube, with lots of people looking for hints, tips, and tutorials on how to express their creativity.

PPO – Proud Paper Official – is a crafts channel that shows the viewers how to fold origami shapes and planes from paper.

PPO Origami YouTube channel

Social Blade (a social media statistics aggregator) says that they have nearly 5 million monthly viewers and earn as much as £12.9k per month from the videos.

social blade stats for PPO

Not bad for a channel that is seven years old but only has 77 videos uploaded.

Nail Art

Fingernail art is not a recent invention. The history of nail polish goes back over 5000 years, originating in ancient China. Today, nail art remains popular as ever.

The millions of potential combinations of colours and patterns mean there are always new nail designs you can demonstrate.

A nail art channel is ideal for top-down filming and only needs to show you applying the designs, plus a commentary explaining how to do it.

20 Nails is a channel that shows its viewers how to create all manner of nail art designs, from the simple to extravagant.

20 Nails Channel

With 59 videos uploaded in just under a year, 20 Nails has built an audience of 288k subscribers. Social Blade says that they get 2.33 million views per month and earn as much as £6.1k monthly from the channel.

20 nails channel stats

Drawing

Lots of people like to draw. Stephen Wiltshire, an autistic savant, can draw an entire cityscape from memory, and others struggle to make a stick figure look human.

Drawing is a skill, though, and can be learned with patience and practice. There are lots of people teaching the craft of drawing on YouTube using only the top-down camera shot.

Dan Beardshaw is one of those. Dan uploads short videos every couple of weeks demonstrating hints and tips on how to improve the different elements of drawing.

Dan Beardshaw Channel Page

He has uploaded 167 videos over four years and has grown the channel to 361k subscribers. Social Blade says he has about half a million views per month and earns as much as £1.3k per month from advertising.

Dan Beardshaw Social Blade Stats

Dan also supplements this income with nearly 400 Patreon members and affiliate links to art materials in his video descriptions, so is likely earning a full-time income from the channel.

Cooking

Cooking is an awesome niche for using the top-down filming angle. And while numerous channels focus on top-down cooking videos, there is also never-ending demand.

We all like to eat tasty food, and many want to try new recipes or improve their cooking skills.

You may need to find a unique angle to stand out in the niche. But if you can find a way to make your videos compelling, there is no reason you can’t make a successful cooking channel.

You Suck At Cooking has 117 videos that doesn’t do anything revolutionary with the cooking recipes but inject a large dose of humour instead.

You Suck At Cooking channel

The production quality is good, and the videos are well-scripted, but nothing that you couldn’t produce yourself with a bit of thought and planning.

Social Blade says that the 5 million views per month the channel’s 117 videos receive, earn £13.4k per month in advertising revenue.

You Suck At Cooking stats

The channel also earns money from sales of a cookbook and associated merchandise.

DIY

If you’re handy about the home, then one idea you could choose for top-down filming is DIY videos. YouTube is often the first place people go to when they have a DIY problem and need a quick solution.

It could be a simple as wiring a plug, or more complicated like changing a tap. Whatever the problem, your videos could help people save money by preventing the need to hire in a handyperson.

There is an endless amount of small jobs you can make videos about. Plus you could approach the niche with a different frame of reference. For example, how about DIY videos for people who don’t have a box of tools?

Ultimate Handyman is a DIY channel that has over 800 videos covering all manner of DIY tasks from big to small. While he does have his face in the video thumbnails, most of his content is simply the camera filming his hands.

ultimate handyman channel

Social Blade puts Ultimate Handyman on 1.7 million monthly views and earning as much as £4.5k from advertising revenue in the same period.

ultimate handyman stats

Unboxing

Everyone likes a good unboxing video. The idea is a simple one; buy a new product, wait for delivery, then film yourself taking it out of the packaging.

You get bonus points (and more views and subscribers) if you can make the process compelling. It helps if you can show some expertise with your commentary. Rather than merely stating what something is, as you pull it out of the box.

The Relaxing End is one of the more successful unboxing channels. Part of their continued success is that they can afford to buy in (or have a big-enough audience to get sent for free) some of the latest high-end products that people dream about owning.

Apart from the high-end products, the channel’s unique attraction is their use of sound. The host appears too shy to speak as well as not showing his face. Instead, he makes the most of every slash of sellotape or squeak of polystyrene, as he unboxes the item.

The Relaxing End Channel Page

The un-boxer also wears signature white gloves to add extra frills.

The Social Blade stats on this channel are impressive. With monthly channel views over 30 million, The Relaxing End pulls in as much as £78.8k per month in ad revenue.

The Relaxing End Social Blade Stats

TIP: Technology channels are some of the best earners on YouTube. The ad space is more expensive for advertisers to buy because of high competition for the slots.

If you want to get started on your own top-down videos, you need to make sure that you have some sort of rig to keep your phone and camera steady while filming. Check out Javier Mercedes’ video for how to film overhead shots.

Chest Down Video Ideas

A slight twist on the top-down video is having the camera facing you, but not showing your face in the shot. I’m calling these types of videos chest-down ideas. Let’s take a look at a couple of examples.

Cooking Part II

There are a significant number of cooking channels already doing top-down videos. To make your cooking channel stand out from the pack, why not try a different angle?

That’s what Binging with Babish chooses to do for his channel. The camera angle gives the impression you are sat in the kitchen with him, making the effect more homely. Yet you don’t see his face in the cooking videos.

binging with babish channel page

Babish also has a theme for his cooking channel apart from the unusual camera angle; he recreates food found in TV and Movies. If you fancy some Pollos Hermanos from Breaking Bad or some Twin Peaks pancakes, head over to the channel for some mouth-watering videos.

As you can imagine the 7.82 million subscribers of the channel help Babish earn quite a bit ad revenue. Social Blade reckons the channel gets 58.63 million views and makes a tasty £152K, every month.

binging with babish stats

Household Hacks

A different spin on the DIY channel is short-and-sweet tips to help with day-to-day household chores. ‘Hacks’ has become the byword for ingenious tips that help people accomplish usually tiresome tasks.

Many of us often turn to YouTube, looking for a quick way to solve a problem. Get rid of Ants or spend less on groceries. Hacks help us improve our lives, so it’s not a niche that will disappear anytime soon.

Household Hacker makes short videos to demonstrate various hacks for the home, often making use of the chest-down camera shot.

Household Hacker Channel Page

Household Hacker has also branched out to demonstrating those silly products-you-never-knew-you-needed from the TV shopping channels.

Social Blade puts Household Hacker on 1.2 million views per month, which it says brings in the channel owner as much as £3.3k in advertising revenue. The channel also earns income from affiliate earnings for the TV products he reviews.

Household Hacker Stats

POV Video Ideas

So far, we have looked at top-down and chest-down filming without showing your face. But there is another angle you can use in your videos too. The POV – Point of View – camera shot.

This camera angle shows the audience the view from your eyes and guarantees keeping your face out of the frame.

Here are some ideas you can try for POV YouTube video ideas.

Restoration Videos

Do you have your own workshop? Handy with a belt-sander and happy to mix up some caustic chemicals? You could launch a channel to show you restoring old rusty tools and other whatnots to their original state.

It can be therapeutic for viewers to watch someone restore an item; I firmly believe that these types of videos are beneficial to people’s mental health too.

It’s a content type which is very popular on YouTube.

Awesome Restorations has 2.57 million subscribers and is one of the better channels in the restoration niche. Restoring an item can take some time, so if you choose the restoration niche, you might only be uploading a video every couple of weeks.

Awesome Restorations Channel Page

Awesome Restorations has built up their massive following in just over a year, and with only 38 videos.

Their work has paid off too. Social Blade puts them on 14.5 million monthly views and ad revenue earnings of £37.8k per month.

Awesome Restorations stats

If you don’t want to go down the tool restoration route, there are plenty of other objects you can restore: vintage handbags, antique books, even early smartphones. Restoration is a hot niche and perfect for POV filming because the object of restoration, not you, is the star.

Stop Motion Animation

Stop motion animation is nearly as old as the invention of film itself—the earliest movie dated back to 1898 and was based on Humpty Dumpty. Stop motion is an animation technique where figures are animated by snapping a single frame, then moving the model ever so slightly and shooting the next frame.

As an animation medium, Stop Motion is still hugely popular today. The most well-known is the Wallace and Gromit series of films, which earned three Oscars in the 1990s and 2000s.

Michael Hickox Films is a stop motion animation YouTube channel that uses Lego for its animated characters.

Michael Hickox Channel Page

The animated films are short, wholesome pieces that appeal to a broad audience – and it’s a large audience too.

With 1.47 million subscribers, Michael Hickox films have 3.86 million monthly views and earn as much as £10.1k per month.

Michael Hickox Stats

POV Sports Channels

Thanks to GoPro cameras and associated body mounts, the popularity of filming outdoor activities is on the rise.

At one time, the only way you could understand what it was like to jump out of a plane or surf a twenty-foot wave, was to do it yourself. Now lots of activities are available for a broader audience to experience by viewing a POV video.

There are endless types of outdoor activities you can launch a YouTube channel about with a GoPro camera, chest rig, and perhaps a friend or two.

Ampisound is a channel that makes Parkour videos. Many of the Parkour runs are shot POV-style, placing the viewer at the heart of the action.

Ampisound channel page

Ampisound only releases videos about every month or so, but the content resonates and has built an audience of 2.32 million subscribers.

What kind of YouTube channel could you launch using a GoPro camera filming from your point-of-view?

Maybe you could grow it as large as Ampisound and get nearly 7 million monthly views and pull in as much as £18k in ad revenue.

Ampisound Social Blade Stats

Driving Videos

There is nothing like hitting the open road, dropping the convertible roof, and admiring the scenery of the world’s best cities.

But not everyone can drive. And most people don’t live anywhere near the world’s nicest cities.

So, if you are one of the fortunate ones who does, then how about making videos of scenic drives and tours of famous locations?

J Utah is a channel that specialises in only POV videos of picturesque drives. From L.A. to Boston (and a few overseas), J Utah likes nothing more than mounting a 4K camera on the car and driving about.

J Utah channel page

You really wouldn’t think this idea would work – it’s just driving around for goodness sake! But it works. Perhaps people enjoy the content because it’s a familiar place to them, or maybe they want to live there one day.

Whatever the reason, the channel has built up 366K subscribers and has 5.4 million monthly views. Social Blade put the ad revenue for the channel as much as £14k per month.

J Utah social blade stats

Hairdressing

Hairdressing is perfect for a POV video channel, and Health and Beauty is one of the top niches on YouTube.

Now, some of the highest earners are in the makeup category, which by definition is a showing-your-face kind of gig. But there is an alternative for the shy. You can create videos that demonstrate hairstyling using a POV camera shot.

You will need a model to work on who won’t mind appearing on camera. But as you are showing mainly the back and side of the head, they won’t have too much face-time on camera.

There are hundreds of channels I could use as an example for this particular idea, so if you choose this niche, be prepared for stiff competition.

Making a big success of your channel would probably mean that you have found an angle that makes you stand out from all the rest. Perhaps you can be first with new, unusual hairstyles, or dazzle viewers with your humorous delivery.

Nina Starck makes videos about hair braiding. She is so good at braiding that she uses herself as a model, but never shows her face on the videos.

Nina Starck Channel Page

With only 38 videos, Nina has built a subscriber base of 149k people. She gets 650k views per month and earns as much as $1.7k in ad revenue for those viewers.

Nina Starck Stats

Conclusion

YouTube is an education and entertainment platform, and you don’t need to be a polished presenter to make some great money on the platform. If you can present content in a compelling, engaging way, it doesn’t matter if you show your face or not.

Most of the ideas mentioned above cover day to day human life; cooking, home hacks, shopping, beauty, sports, and hobbies. And can be filmed in a manner that doesn’t require you to show your face.

The star of the videos is whatever the camera is pointing at – that’s what the viewers will be interested in.

So don’t let your dislike of showing your face on camera prevent a channel you launch from becoming one of the next stars on YouTube.

If you need more ideas for your faceless youtube channel check out my blog where 1 give you 12 more youtube channel ideas you can do without showing your face!

 

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5 Best Tools for YouTube Channel Keyword Analysis

 

YouTube might not be the first name that enters your mind when you try and guess who is the world’s second-biggest search engine.

But, when you learn that Youtube is owned by Google – the world’s biggest search engine – you won’t be surprised that keywords play a role in how videos rank on YouTube.

YouTube is so popular that 300 hours of video is uploaded the site every minute; way too much content for humans to watch and categorise. So, instead, YouTube uses the keywords in the video title and associated tags to help understand a video’s topic and rank it accordingly.

Keywords Are Important.

For SEO purposes then, you should choose the keywords you put in your title and tags carefully. Keywords could be the difference between success and failure for your video. It makes even more sense to perform keyword research first, before you plan and shoot your videos.

Understanding the content YouTube’s audience is searching for prevents you from wasting time making videos that no one wants to see.

But how do you find the hot keywords users are hunting for on YouTube?

There is no official keyword tool for YouTube like there is for Google Adwords with its Google Keyword Planner. But there are several third-party tools you can use to determine what is popular, and what topics should be left alone.

This post gives you five of the best YouTube keyword tools you can use to analyse the most searched youtube keywords. Some are free, and for some, you have to buy a subscription to access full functionality. Let’s jump into the list.

vidIQ

vidIQ is a free chrome extension which adds additional keyword analysis information directly on the page on the YouTube site. Search for any term, and the plugin displays keyword data on the right of the results, as shown below.

You can also toggle the plugin to display the tags used by the top ranking videos underneath each result.

picture of vidIQ in action

You can use the data to determine if a keyword has potential for using in a video title and if it’s worthy of a topic to add to your content planner.

vidIQ provides an ‘overall score’ for each keyword, rating them out of 100 and declaring how hard it will be to rank for them.

But you’ll have to take them on their word for this metric, as we don’t know the scoring system they use. It’s best if you use the score as an indication, then make your final keyword choice after further research.

vidIQ keyword stats display

Ideally, you will want to find keywords with high-volume and low-competition. But in reality, most of the high-volume keywords will already have lots of videos competing for the traffic, and should only be attempted by well-established channels.

Newer channels will have to seek out medium to low competition keywords, with correspondingly low search volume.

vidIQ also shows you the top-performing channels for the keyword, so you can dig into their content to see what’s working for them. Also displayed, is a selection of related keywords, which may contain ones that may be more suitable for you to target.

vidIQ alternative keywords

Only three ‘related opportunities’ display with the free version of the plugin; if you take out a subscription, you get to access hundreds more.

Video Tags

Underneath each video, you can toggle the display of the tags used by a video. You can use them for inspiration for other keywords, or steal them outright to use in your video with a one-click copy to clipboard.

vidIQ tags

Once you select a video from the results, vidIQ provides further information about the video and channel; daily views, country of origin and even displays the channel’s tags. So you can reverse-engineer a whole channel if you wish.

vidIQ keywords and tags

viqIQ provides plenty of helpful keyword suggestions for free, but so much more with a paid subscription. A monthly subscription of $7.50 gets you access to their full keyword research tool.

Google Trends

Google Trends is a free Google tool that shows the popularity of a topic over time. While it doesn’t show keyword volume, it is nevertheless helpful in narrowing down subjects for your video ideas.

Enter in any keyword, and the tool displays a graph showing the popularity of the keyword over the last 12 months. Here is an example using the keyword ‘selfie stick’.

Google Trends Graph for selfie stick

A scale between 0 and 100 is used to rate the search term, so you can see at which times of the year a topic peaks in popularity. Knowing when a subject is most searched for can help you time the release of your content.

You can see in the result above that interest in selfie sticks peaks just before Christmas. So if you were to review the top selfie sticks, it might be a good idea to plan your video for release in late September.

Before you commit to any topic, look at more than 12 months of data. From the drop-down menu, select ‘Past 5 years’.

google trends instruction to change date

Oh no! It looks like the selfie stick craze peaked in 2016 – perhaps this is not such a good content idea for a video.

google trend selfie stick 5 year graph

Google Trends also allows you to compare keywords to see which one is more popular. If you have two keywords that you are considering making a video for but can’t decide which one to go with, enter both terms.

The resulting graph shows you which is the most popular, and the peaks can help you time the video release.

google trend graph

You can also change the filter to show data from YouTube.

google trends graph

Google Trends also provides other related topics and keyword ideas for your seed keyword at the foot of the page.

google trends further details

Avoid using Google Trends as the only tool you use for keyword research – there is no indication of the number of people searching for the keyword. So it’s best used to compare topic ideas and time you release of content.

YouTube Autocomplete / Keyword.io

An excellent way to analyse keywords and identify content topics is by using the autocomplete results from YouTube itself. Start typing any words in the YouTube search bar, and a pop-down menu appears containing helpful suggestions.

It’s a typical search engine feature, designed to speed up the browsing process by ‘guessing’ what the viewer is searching for. It’s not a bad way to harvest keyword suggestions for video creators either!

In the example below, you can see the autocomplete keywords displayed in a pop-down menu for the broad term ‘pancakes’. Because YouTube wants to be a useful site, it only shows keywords that are relevant and will answer the searcher’s query.

YouTube is giving you keyword ideas that users are actively searching for.

I’ve underlined some long-tail keywords in the example below, which could easily be the topic of a video.

google autocomplete example

While a free method of performing keyword analysis for YouTube, it can be a lengthy process to harvest a bunch of ideas. Also, once you have your keyword list, you then need to check them individually using another tool like vidIQ.

Keyword.io is a tool that automates the process of harvesting keyword ideas from autocomplete search boxes. It covers more than just YouTube and Google, and scrapes autocomplete keyword data from other major search engines, as shown below.

keyword.io autocomplete search engines

Typing the same seed keyword of ‘pancakes’ into keyword.io and selecting the YouTube option returns 939 keyword ideas to analyse further.

keyword.io results

The free version of keyword.io only gives you keyword suggestions. To find out more information on the keywords, like average monthly search, you need to take out a subscription to their pro account. Alternatively, you can run them through another keyword tool that you have access to.

Understanding the average monthly search volumes can help you pick popular keywords and topics for your YouTube video content plan. Here is the sort of information the pro account grants access to.

keyword.io full results

Current pricing is $29 per month for a personal account. You could signup and do a mammoth keyword research session for your channel, so you’d only need to pay for a single month.

Morning Fame

Morning Fame is a Youtubers tool that links directly with your YouTube account. It provides enhanced analytics of your existing videos and suggests keywords it thinks you have a chance to rank for.

As we’re talking about keywords here today, I’ll skip the analytics part of Morning Fame and focus only on the keyword research capabilities.

Like most keyword tools, you can start by entering a seed keyword to work from. But Morning Fame has an alternative possibility as well. You can paste in any video URL from YouTube, and it will suggest keywords based on the topic of that video.

On the next screen Morning Fame presents it’s keyword suggestions in a unique and helpful way. It divides them into two lists based on the competitiveness of the keywords; one list it considers suitable for larger established channels; the other more appropriate for smaller channels.

If you are just getting started with your YouTube channel, then trying to rank for ultra-competitive keywords is likely to end in frustration. It’s unusual for a new channel to rank for popular keywords quickly, because of the way the YouTube ranking algorithm works. Your channel simply won’t have the sufficient authority that YouTube demands.

So a list for small channels, where you can compete for initial views and start to grow your channel, is a great feature.

morning fame keyword lists

When you select a keyword from the list, it goes to the next screen and displays a further analysis of the term. You can see in the screen below, that while the keyword scores an ‘A’ for relevance, it rates an ‘E’ for views, which means its a low-traffic keyword – probably best to try another suggestion.

morning fame results

At the time of writing, Morning Fame is still in the early days post-launch. Access to the tool is by invite-only, but if you hunt around on Google, you should be able to find an invite. Look for reviews of Morning Fame on blogs and on YouTube itself.

Ahrefs Keyword Explorer

If you want to really get under the hood of YouTube and perform detailed keyword analysis for your channel, then you need to pay for one of the professional-grade keyword tools like Ahrefs. Used by many content creators, it is frequently rated in the top 5 of all SEO tools.

Ahrefs has a database of 841 million YouTube keywords. So whatever your channel niche, you are likely to find many keywords you can target.

To get started, enter your seed keyword, select ‘YouTube’, and choose target country.

ahrefs keyword explorer

The tool returns the total search volume for the keyword, indicates how often people click a video after using the keyword, and provides suggestions for alternative keywords.

ahrefs keyword results

So far, so good. But Ahrefs true capabilities are shown in the variety of additional keywords it provides using the phrase match option. This feature returns all the keywords from their database, which include your seed word.

The phrase-match results page for the seed word ‘pancakes’ has nearly 13,000 results. Along with the search volume for each keyword, you also get the number of resulting clicks after entering that keyword.

This helps you to target keywords which attract a higher percentage of clicks. Click-thru rate is a crucial metric in YouTube analytics, and also plays a part in how YouTube ranks videos. So it makes sense for you to target keywords which have the best chance of getting a click.

ahrefs Youtube keyword results

You can also use filters to narrow down large lists quickly.

ahrefs keyword phrase match for youtube

Ahrefs is one of the best keyword tools on the market, but it comes with a hefty price tag. Plans start at $99 per month. However, you can stop your subscription at any time and restart it when you need it. Additionally, there is a one-off trial where you have access to the software for seven days for $7. Use it wisely.

Conclusion.

Well, that wraps up this overview of tools you can use to analyse keywords for your YouTube channel. It’s worth reminding yourself when you plan your videos that YouTube is a search engine, just like Google.

The keywords you choose for your video title and tags can be easy or extremely difficult to rank for, and all the stops in-between.

Give your channel the best chance you can, by performing keyword analysis first with some of the above tools. If you want a helping hand, then contact me to arrange a consultancy call to help find the best keywords for your YouTube channel.

 

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How to Make Money on YouTube as a Gamer

Of all the niches that video streaming platforms like YouTube have either created or allowed to flourish, few can boast as much unprecedented growth as gaming.

Twitch may be the first name that comes to mind when you think about making gaming video content, but it is only very recently that YouTube began to compete with Twitch in the live streaming arena directly.

Even before that, YouTube acted as an excellent complementary platform for Twitch streamers to put highlight videos out on. Now, of course, YouTube is making moves of their own in the streaming world, which only increases the number of ways you can make money with gaming content on the platform.

The truth is, there are many ways to make money as a gaming YouTuber. Sponsorship, affiliate marketing, live stream super chats, superstickers, YouTube premieres, donations and directly selling services like direct gaming advice or multiplayer games where you join their fireteam in a co-op game –  and even a few ways to make money on YouTube with gaming content if you aren’t a gamer.

This post will cover more than just video ideas for gaming content. There are some interesting legal question marks over this niche that deserve mention.

So keep reading as we explore how to make money on YouTube as a gamer.

Affiliate marketing is one of the most powerful tools for any budding YouTuber or Twitch gamer looking to make money online but it an be full of jargon. That is why I wrote a deep dive into affiliate marketing for beginners to help you wade through all the confusing words and get you on the path to making money online fast – without any need to buy silly expensive courses.

How to Make Money on YouTube as a Gamer

Gaming Content and Monetisation

If you intend to make Let’s Play style videos, there is a question of rights ownership that may affect your ability to make money from your content. YouTube has its own policy on software and video game content, which essentially boil down to it being fine to monetise as long as there is commentary and instructional value that is associate with the video.

All of that is a wordy way of saying you can’t just have an hour of video game footage playing while you talk about something unrelated to the game, or don’t talk at all.

You won’t be prevented from making this kind of content, of course, but YouTube may demonetise it, which will put a major roadblock in your efforts to make money as a YouTube gamer.

The other thing to note in the legal realm of YouTube gaming is the policies of the companies behind the games themselves. Though they have since eased up on their draconian approach to gaming content, Nintendo has been an example of this for some time.

This is because they would routinely claim videos of their games through YouTube’s Content ID system, claiming the revenue those videos made.

Since then, Nintendo has adopted a more fan-friendly approach, instead issuing a set of guidelines that state more or less what YouTube’s own policies state—that you have to add commentary or creative input to the content. If you want to just upload straight video of Nintendo games, you have to do it using Nintendo’s own tools.

That being said, it is worth noting that Nintendo chose to soften their stance on this after negative feedback, but there is no legal impetus for them to do so, and nothing to stop them from going back to a more hostile approach in the future.

Of course, there are more than just the Nintendos, Sonys, and Microsofts of the world.

The Internet has fostered a vibrant independent game development scene, and many of the developers and publishers in that scene are more than happy to let YouTubers make content using their games as it brings more exposure to their product.

An excellent example of this can be found at Devolver Digital, a small game development studio who actively encourage people to make content using their games, and even have a page on their site where you can enter your channel name to get written permission.

How to Make Money on YouTube as a Gamer 1

Choosing Which Games to Make Content Around

Once you’ve made peace with the various legal hurdles surrounding intellectual property, there is the small matter of what kind of content you intend to make.

There are plenty of different types of gaming video you can make, and we’re going to list a lot of them shortly, including examples of each.

As with any attempt to create regular content—especially if you intend to make money from it, one of the best things you can do is play to your strengths. It will not only produce better content, but it will also make your life more comfortable since it is always less work to do something you are good at than it is to do something you struggle with.

As an example, let’s consider a personality-based YouTube gaming channel. This is a channel where the YouTuber themself is what draws the views because the subscribers like to watch that person specifically. With a channel like this, the YouTuber could theoretically play anything they wanted, and the views would still roll in.

But by playing to their strengths, they can make better content and attract more views than just those diehard fans who will tune in for anything.

Two examples we have picked out are PewDiePie and DrDisRespect. Both of these YouTubers are incredibly popular, and could probably make a video of them eating a sandwich and still get millions of views. Despite this, they have clear strengths in the video game niche.

For PewDiePie’s part, he greatly enhanced his popularity by playing horror games. It was his comical reactions to jump scares and tense moments that pushed his channel into the upper echelons of YouTube during his early days of making videos, something that he would not have been able to reproduce with a different genre of game.

This stage of PewDiePie’s YouTube career is an excellent example of playing to your strengths, as PewDiePie started out making video game commentaries, but it wasn’t until he started making horror game videos that his channel really took off.

In the case of DrDisRespect, as his name suggests, his gimmick is being disrespectful. Now, while he could be disrespectful while playing a casual, friendly game like Animal Crossing, it wouldn’t have quite the same impact as it does while playing competitive multiplayer shooters. DrDisRespect, for all his gimmicks, is a very good gamer and has plenty of opportunities to boast during his playthroughs.

There may be a bit of trial and error in finding your strengths, but it is a worthy goal to achieve, especially when you are just starting out.

Who knows, maybe PewDiePie would have just been another successful YouTuber with a few million followers had he not started making horror game videos, rather than the most successful individual YouTuber in the history of the platform.

Different Types of Gaming Content

Before you can play to your strengths, you need to know what kind of content there is a market for. Of course, it’s worth noting that there will always be rewards for those who can think outside of the box and be successful because of it.

What we are about to list are established types of gaming content with proven popularity. We are not saying these are the only options if you want to make gaming content.

Unfortunately, if you want to blaze new trails, you will be on your own on that journey. After all, it wouldn’t be trailblazing if there was a post like this one telling you how to do it!

Straight Playthroughs

These are the kinds of videos that companies like Nintendo won’t allow you to monetise, so you will have to think carefully about what games you intend to make your videos around if you choose this path.

With a platform as big as YouTube, there is an audience for just about everything, including watching games being played. Sometimes it is merely a desire to watch the narrative in some of the more cinematic games, other times it is a gamer wanting to see parts of the game they missed but are not prepared to play the game again. With enormous open-world games like Fallout 4 and Grand Theft Auto V, it is easy to miss a lot of the content available to you. It can even be people who can’t play a particular game for one reason or another but still want to see it.

If you choose this style of gaming video, you will want to make sure you are offering something to the viewer. If you are showing the cinematics, don’t have 3 hours of regular gameplay in between.

Gameplay With Commentary

You may have seen these videos labelled as Let’s Play videos in the past. These videos involve the YouTuber playing through a game while talking about it. Videos like this will often have the YouTuber’s face in the video so the viewers can see their reactions.

This is by far the most popular kind of gaming content on YouTube, and both of the above examples of PewDiePie and DrDisRespect fall into this category.

Speedruns

If you are a particularly talented gamer, there is a whole niche around the ability to complete video games as quickly as possible. There is no limitation in terms of the game, with everything from retro platformers to huge open-world role-playing games being completed in ludicrously short spaces of time.

One example of this kind of channel can be found in GarishGoblin, who may not have that many subscribers, but has been able to amass millions of views with various speedruns in the Halo franchise.

Comedy Videos

Comedy gaming videos can come in several forms. One of the more famous examples is Red Vs Blue, a series on the Rooster Teeth Animation channel that features comedy sketches acted out using the Halo video game franchise.

Another example is SovietWomble, who creates highlight videos from his streams, often with humorous edits and effects to enhance the final product.

These types of videos are considerably more work in terms of editing when compared to something like a commentary video. On the other hand, they require less skill at actual gaming, which makes them an excellent option for people who enjoy gaming but aren’t necessarily that good at it.

Update Videos

Update videos could take the form of a general roundup of gaming news; however, that would be a competitive niche to enter, and one that would contain several media outlets. Success may be more attainable with a model like that employed by the YouTuber, ShadowFrax.

ShadowFrax makes videos detailing the latest updates surrounding the game, Rust, an open-world multiplayer survival game that is continually getting new content and updates from the developers. T

here are hundreds of popular games in active development, and finding one that you like and focusing your content on that could be an excellent way to create gaming content.

How to Make Games

This option is a little less attainable for your average YouTuber, but if you have the ability, making videos on how to make certain popular games may be a good option, as demonstrated by small YouTuber, b3agz, whose videos on how to make Minecraft and 7 Days to Die have amassed hundreds of thousands of views despite only having a few thousand subscribers.

Of course, you don’t necessarily need to create full step-by-step tutorials in the way that b3agz does; you could make videos analysing game mechanics, or talking about the methods behind certain aspects of the game. There has never been a better time to be providing resources for game developers, with game development being more popular now than at any point in its history.

How to Make Money on YouTube as a Gamer Conclusions

Ultimately, the key to making money on YouTube as a gamer—or as anything else, for that matter—is to make good content that people want to watch.

Granted, you must navigate the hurdles we mentioned above regarding intellectual property rights, but once you have done that, the first thing you should be focussing on is your content.

If you make good content, your chances of succeeding on YouTube—and making money as a result of that success—will be significantly improved. And, while we can’t guarantee a good video will make you money, we can say with confidence that a lousy video won’t make you money.

Or, perhaps more accurately, it could make you money, but it will be a short term thing that could damage your earning potential in the long run, as your channel will get a reputation for poor content, both in the eyes of the viewers and of YouTube itself.