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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money? Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;

If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.

What Percentage of YouTubers Make Money?

Firstly, let’s set a few ground rules for this section.

When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.

The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.

YouTubers That Are Eligible to Make Money

At the time of writing, there are around 31 million YouTube channels on the platform. If we start with the lowest barrier to entry for YouTube monetisation—the YouTube Partner Programme—we know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we can’t easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number of YouTube channels with over 1,000 subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.

Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.

And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.

How Do YouTubers Receive Their Money? 3

Why is the Percentage so Low?

There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and moneymakers is the low barrier to entry.

It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.

Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.

Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.

What Does This Mean?

We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.

On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.

In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.

Other Ways of Making Money With a YouTube Channel

The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.

It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.

Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon. But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time. The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.

Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.

Multi-Channel YouTubers

In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.

It’s not uncommon among popular YouTubers to have more than one channel.

This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.

Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.

After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.

Final Thoughts

At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.

Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.

Now get out there and be the 0.25%!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube Reviewing Products

One of the great things about YouTube, both as a source of revenue and as a creative outlet, is that there are so many ways to be successful.

There are wildly successful YouTubers in just about every niche and making just about every kind of content there is. From gaming videos that are pure gameplay—no commentary—to in-depth guides on how to make an amazing home cooked meal. If you want to get a feel for what it is like to camp out in the wilderness with nothing but a knife, there’s content for that.

Want to see someone attempt to build a real-life Iron Man suit? There’s a video out there for you.

This wealth of variety is a two-way street, of course. Not only does it mean that you can find just about any kind of content you want, it also means you can make just about any kind of content you want, and reviewing products is one such type of content that can be both creatively fulfilling and financially successful.

What Are YouTube Product Reviews?

Product reviews on YouTube can cover everything from a “Top 10 Moustache Trimmers” list video to an in-depth review of a cryptocurrency marketplace.

The format can vary significantly, also.

When you think of YouTube reviews, you tend to think of videos where the YouTuber lays out the details of the product, perhaps talks about the kind of use cases you would want it for, and maybe even compares it to similar products. In reality, review videos can be ridiculously over the top or unconventional.

They can even be subtle in the sense that it is not immediately obvious that the video is a review, but nevertheless gives the viewer all the information that a review would give.

Many YouTubers have found themselves becoming unintentional product reviewers as an organic result of their channel’s subject matter. For example, there is a strong niche around camping on YouTube, and many camping YouTubers have found themselves spending whole videos talking about the gear they use after being asked repeatedly by their viewers to do so. The same can be said for musician YouTubers and their gear, and any number of other niches where product reviews were never the main purpose of the channel.

There is a limit to this, of course. For example, the “Will it Blend?” format of days gone by, where various products were thrown into a blender to see if they would blend, doesn’t really tell the viewer much about the product’s capabilities beyond being blended (though it was an effective marketing campaign for the blender itself).

As a general rule, a product review video should tell the viewer any important information they might want to know about the product—such as specifications—give the viewers some basis of comparison so that those less informed about the type of product are not left behind, and, usually, give some kind of subjective opinion. If we were to apply these basics to a video of a new mobile phone, you might include the following key sections;

  • The technical specifications of the phone
  • How those specifications stack up next to a similarly-priced phone
  • Your recommendations—who is the phone good for? Is it worth the money?

As we mentioned above, the actual presentation in which you get this information across is entirely up to you, and there is a lot of scope for creativity there.

How to Make Money on YouTube Reviewing Products

So, to the crux of the post; how to make money on YouTube reviewing products. Like the content of the videos themselves, there are many ways to monetise your product reviews.

We’re going to cover the main ones, but before we do, let’s go over some ground rules that apply to all the below.

Firstly, content is king. It sounds cliché, but it’s cliché for a reason. All the tricks in the world will only get you temporary success (if any) if the underlying content isn’t up to scratch.

However you decide to approach your product review videos, you should do your best to make sure the content is the highest quality you can achieve, both in terms of the contents and the literal quality of the video.

The next universal thing you do is be honest with your viewers when making sponsored content.

This applies to YouTubers of all stripes, but even more so when we’re talking about YouTubers who review products. If you have been paid to do a particular review, regardless of whether the review is 100% honest and not flattering at all for the product, even if all the company did was send you a free product to do the review with and aren’t actually paying you, you need to tell your viewers.

It might put some people off, but not nearly as many people as it will put off if they find out you have been getting paid to review products and not been up front about it. In some situations, this can also get you in legal trouble.

Finally, as we touched on above, make sure you give the viewers the information they came for.

There is nothing wrong with making content where you throw an iPhone in a blender or drop a laptop from water tower to see if it still works after, but if you want people to come to your channel for product reviews, you need to give them the important information somehow.

How to Make Money on YouTube Reviewing Products 1

A Basic Product Review Channel

With a basic review channel, you would be monetising your videos through the YouTube Partner Programme, earning revenue from the ads displayed on your videos. In terms of a pure views-to-revenue conversion, this isn’t the most effective way to monetise your content, but it is the easiest.

Your channel will need to meet certain criteria to be allowed into the YouTube Partner Programme, such as having at least 1,000 subscribers and 4,000 hours combined watch time across the whole channel over the last year, as well as some other criteria.

Relying solely on the YouTube Partner Programme will limit what you can review. For example, if you are reviewing fire arms, you probably aren’t going to be able to monetise that content using YouTube’s monetisation programme.

The same goes for things like tobacco products, adult toys, and host of other things that advertisers aren’t necessarily keen on their ads being displayed next to.

Affiliate Linking

The natural next step to monetising product reviews is affiliate linking. There is a multitude of affiliate networks out there; some may cover purely electronic goods, others may focus on healthcare products, for the purposes of this example, we are going to focus on by far the most commonly used affiliate programme; Amazon Affiliates.

Amazon Affiliates enables users to get a special link to Amazon products and pages that they can give to their viewers, and any time someone buys a product through one of those links, the affiliate gets a little cut of the profit. The price is exactly the same to the consumer, but some of the money is redirected back to the affiliate who shared the link.

This system works very well for product reviewers who are reviewing things you can buy on Amazon, since almost anything on the site can earn you affiliate revenue, and the mechanism by which you earn is quite organic. You review the product as if you would, and you casually mention that there will be links to the products in the description (while being honest about the fact that they are affiliate links, of course).

First Looks and Exclusives

This is a little more indirect, but if you can build up a good enough reputation, you can get your foot in the door for first looks and exclusive content.

You may not get paid directly for these, but having a first or exclusive look at a highly anticipated product can do wonders for your channel’s prestige, boosting your viewing figures and increasing your earning potential from the other methods of monetising your content.

If you do manage to get these kinds of exclusives, it is important that you abide by any non-disclosure agreements and other restrictions placed on your content as part of the deal.

Not only are you opening yourself up to legal problems if you don’t, you are pretty much guaranteeing you won’t get those offers again.

Final Thoughts

Product review videos are an excellent way to earn money through YouTube, in no small part because a love of the subject matter is not necessary for success (though some expertise is necessary). Honesty is perhaps more important than usual in for reviewers, however, since the risk of being caught lying is substantial. If it gets out that you are being dishonest in your reviews, you can essentially kiss goodbye to any hope of making money with product reviews on YouTube.

And, like all types of content on YouTube, the better the quality, the better your chances of success. Great quality videos aren’t guaranteed to succeed, but poor quality content is almost always guaranteed to fail eventually.

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HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid for Subscribers?

Working how YouTubers gets paid and where that money comes from is one of the more common pursuits of non-YouTubers who are considering becoming YouTubers.

In this particular case, we can answer this question very simply, but don’t worry, there’s plenty to expand on with this topic.

Do YouTubers get paid for subscribers? – No, YouTubers do not get paid for subscribers. YouTubers are paid based on how many adverts are seen and clicked on by viewers calculated by YouTube Adsense CPM, affiliate agreements, sponsorships, brand deals and/or by funneling people into external sales of services, products or merchandise.

The typical relationship between YouTube, its content creators, and its viewers involves no direct transaction of money.

Viewers do not pay to view a specific piece of content (with the exception of movie rentals of course, but you can’t subscribe to a movie rental), YouTube does not receive any payment that corresponds to a specific viewer or the content they are watching, and so there is no payment to be issued to a YouTuber when they gain new subscribers.

So, if you wanted the short, simple, and blunt answer to “do YouTubers get paid for subscribers?”, there you go.

However, if you’d like to dive a little deeper, stick around.

The Value of Subscribers

One common misconception about YouTube is that more subscribers means more money, but it’s not that simple.

It’s true that people with more subscribers tend to be making more money, but the correlation between the two is not as strong as you might expect.

Think about your own YouTube viewing habits. For the vast majority of you, we’d be willing to bed that you have dozens—perhaps even hundreds—of channels that you are subscribed to, the vast majority of which you haven’t made a conscious effort to look at for a long time.

We all do it.

It’s one of the reasons why YouTubers often take issue with YouTube’s somewhat erratic and unreliable system for notifying subscribers about new videos.

The point we’re getting here is that having a subscriber in no way guarantees that the subscriber will be watching any of your content, let alone all of it, and it is the watching of content that generates the revenue that ultimately pays YouTubers.

If you’d like an example of this in action, take a look at the YouTube goliath that is PewDiePie. The man with more subscribers than literally any other individual on the platform. At the time of writing this, PewDiePie has over 109 million subscribers, yet you have to scroll down through five months-worth of content to find a video that has cracked 10 million views.

And the vast majority of those videos between then and now fall into the 2-5 million view range.

PewDiePie is not abnormal in this respect.

There are always exceptions, of course, but as a general rule, most YouTubers see a similar ratio of subscribers to average views. In fact, the generally accepted wisdom among YouTubers is that a healthy, growing YouTube channel should aim to be getting views equal to around 14% of their subscriber base.

So, given that the vast majority of a YouTuber’s subscribers often aren’t watching their content, it makes sense that YouTubers aren’t getting paid for each subscriber they gain.

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How DO YouTubers Get Paid Then?

This topic is worthy of a post of its own, so we won’t go into too much detail here, but knowing how YouTubers get paid will help you understand the lack of a connection between subscriber count and revenue.

There are several ways to get paid as a YouTuber, but, for simplicity’s sake, we are going to focus on the YouTube Partner Programme for this brief section.

Channels that are enrolled in the YouTube Partner Programme (after meeting the necessary criteria to be accepted) can choose to monetise their videos. YouTube will then start showing ads before, after, during, and beside that video, and the YouTuber receives a cut of that revenue.

Essentially, subscribers are meaningless to YouTube when it comes to revenue, and given the increasing complexity of the recommendation algorithm and how many subscribers don’t watch channels they subscribe to, they are increasingly meaningless in discerning viewing preferences as well.

YouTube subscribers are a convenience for the viewers and a metric for the YouTubers, but nothing more. YouTube is basically concerned with watch time, because the more watch time there is, the more ads can be shown. This is why a channel with 10,000 subscribers and a monthly watch time of 5,000 hours will almost certainly make more revenue than a YouTuber with 20,000 subscribers and a monthly watch time of 2,000 hours.

Subscriber-Adjacent

There is more to YouTube than subscribers, of course. In this section we’re going to look at a few aspects of the platform that, through squinting eyes, might look a bit like subscriber-related action, but are not quite the same thing.

YouTube Premium

We mentioned above that there is no direct transaction between a viewer and YouTube, and that is true when talking about a specific video.

With the exception of movie rentals—which don’t really count in this context—nobody pays YouTube a fixed amount to watch a specific video. But they can choose to pay YouTube directly.

YouTube Premium is YouTube’s way of cutting out the middle man. Rather than finding advertisers to pay for your eyeball-time so they can give you a share of that money, YouTube Premium allows users to pay YouTube directly. By all accounts, this is a better situation all around, since the user can watch their content without being interrupted by ads, and YouTube can get paid directly without having to worry about fickle advertisers and data collection regulations.

Of course, it’s not free, which is why the majority of viewers choose not to join Premium, but the option is there.

But there is no direct correlation between what the user pays and what they watch. A YouTube Premium user could watch one video all month or a thousand videos. They are paying for a service, not a product. As for the YouTuber, they get a share of the YouTube Premium pot based on how much watch time they have accumulated from Premium viewers. So, once again, if the viewer isn’t watching their content, they aren’t making that YouTuber any money, subscriber or not.

What Are YouTube Memberships?

YouTube Memberships are different from subscribers in that anyone with a YouTube account can start a channel, and anyone with a YouTube account can subscribe to a channel. Your channels needs least 1,000 subscribers, and not having lots of ineligible videos on your channel.

And to become a member, you need to pay a monthly fee.

Memberships allow members to receive certain perks that regular viewers don’t get, such as badges, custom emojis, access to exclusive content, etc.

By its very nature, YouTubers do get paid for every membership, but as we said, members and subscribers are not the same thing.

Do YouTube Subscribers Matter?

We painted a pretty bleak picture of the worth of subscribers in this post, and we wouldn’t begrudge you wondering if there’s even any point in trying to grow your subscribers.

The truth is subscribers both do and don’t matter simultaneously. On the one hand, it is watch time and viewer retention that earns you revenue as a YouTuber, and these are also the driving factors that pushes YouTube to recommend your content more.

Neither of these things are significantly affected by your subscribers—as we’ve said, only a small portion of a channel’s subscribers watch its videos on average.

On the other hand, a large subscriber count does have certain bonuses from a psychological standpoint. For one thing, it makes you feel more successful, and when you feel good about your channel, you enjoy it more.

But perhaps more importantly, it gives your channel a little more credibility with newcomers.

It’s not exactly a flattering aspect of human nature, but we are far more likely to pay attention to a video by a YouTuber with a million subscribers than one with a hundred, even if the smaller YouTuber does a better job with their content.

Ultimately, though, it’s something of a moot point. The only way to grow subscribers without cheating the system (which we do not recommend you) is to make content that people like, which you should be striving to do regardless.

Final Thoughts

YouTube subscribers aren’t quite relegated to mere metric status just yet—they do factor in a number of situations.

For example, you will find it much harder to get a brand deal or sponsored content with a small channel than you would with a channel that has hundreds of thousands of subscribers.

And, as we mentioned above, there is the psychological aspect of just having that big number planted at the top of your YouTube page.

But it is far from the most important aspect of a successful YouTube channel.

A channel with far fewer subscribers that is getting more views and more watch time may not get the same immediate respect that a larger channel does, but that probably won’t matter to the smaller YouTuber, who will almost certainly be making more revenue.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

Do All YouTubers Make Money?

Though it’s becoming less of a thing as YouTube and other video platforms become evermore pervasive in our lives, there is a weird psychological aspect to seeing someone on screen.

Almost certainly left over from the not-too-distant days when broadcast television was the only way to get video content and being on TV in any significant capacity almost inherently meant you were famous, we have a tendency to “celebritise” (yes, I made that word up) our favourite YouTubers.

And, if someone is a celebrity, they’re probably making plenty of money, right?

Of course, while the likes of James Charles and DanTDM are making a small fortune and can be considered to be celebrities by most reasonable standards, the truth is that the overwhelming majority of YouTubers—even the ones that make their living from YouTubing—are living considerably more modest lives than your average A list celebrity.

So, when asking the question, “do all YouTubers make money?” – we can confidently and absolutely say no, no they do not. Many YouTubers make nothing at all from their YouTubing exploits. Making money on YouTube depends on niche, consistency and the ability to monetize properly. If you can convert views into clicks and sales you can do very well.

But it is the grey area between no money and filthy rich that is the most interesting, and that’s what we’re going to take a look at today.

YouTubers Who Make No Money

Before we get to that more interesting area, let’s take a look at the people who don’t earn money from their YouTube channels.

As implied above, we are generally more savvy to the fact that literally anyone can become a content creator, and no matter how exciting and lavish something looks on YouTube, there is a good chance they are filming in a studio flat in between shifts tending bar. There’s nothing wrong with bar tending, of course, but it’s not something people who don’t need the money typically choose to do for fun.

The first thing to consider is that changes to YouTube’s monetisation policies not so long ago made it so that many YouTubers can’t monetise their channel.

For YouTubers who have less than a thousand subscribers or fewer than four thousand hours combined watch time, or any of the other criteria, monetising their content through the YouTube Partner Programme is not an option.

They could monetise their content in other ways, of course, but a channel that doesn’t meet the criteria for the YouTube Partner Programme will often be too small to make any significant income from other means.

There are exceptions to this rule, of course; some YouTubers may make content in niches that YouTube will not allow to be monetised, but still have a big enough following to make money in other ways, such as selling merch, but for the most part, people who can’t monetise their YouTube content are probably not making any money from their channel.

Of course, there is a whole separate discussion to have over whether making money should be considered important. While life is rarely ideal, the ideal scenario would be that the YouTuber makes videos they want to make regardless of whether they are getting paid, and any revenue can then be treated as a nice bonus, and if things progress to the point where you can earn your living from the channel, event better! That being said, we know life is not ideal, and YouTube is a regular job for many people, rather than the dream career it can sometimes look like to outsiders.

How the Other Half Lives

Much like society, the very successful make up a tiny fraction of the total number of YouTubers out there.

The exact amount that any given view is worth varies quite significantly depending on the type of content and things like how long the video is, but as a rough guide, YouTubers can expect to earn between $3 and $5 per thousand views of monetised content. Using the aforementioned DanTDM as an example, Dan consistently gets 2-3 million views a day. Using these numbers and sticking to the conservative end of the scale, we can estimate that Dan makes around $6,000 per day from the YouTube Partner Programme alone. And that doesn’t factor in things like merchandise sales, sponsored videos, super chat money, and anything else he might be doing that earns revenue.

And if that makes you feel a little jealous, Dan ranked approximately 50th (at the time of writing) in terms of video views across the whole platform, meaning there at least 49 YouTubers out there probably making a lot more money!

The reason we’ve included this envy-inducing section is to illustrate just how big the numbers we are dealing with can get. Even with YouTube’s notoriously low rates of pay and unreliable nature when it comes to changing their terms of service, there are YouTubers out there who can easily break a quarter of a million dollars in one month on ad revenue alone. They are by far the minority, but when it comes to YouTubers who get millions of views a day, it’s probably harder for them to not make money.

The Grey Area

So now we come to that interesting middle ground between the people who make nothing and the people who make more money than they know what to do with.

The YouTubers we are talking about here can be a mixed bunch. We might be talking about YouTubers who have a substantial following but make the kinds of videos that YouTube refuses to monetise.

We might be talking about people whose channel has grown enough to be approved for the YouTube Partner Programme but is still relatively small and not making a great deal of revenue.

This swath of YouTube covers everything from people who spend large portions of their week making YouTube content and make very little money, to people who spend a few hours a week streaming off-the-cuff content and make thousands.

And, of course, the many YouTubers whose time-to-earnings ratio is comparable to a regular job.

Understanding Revenue and Motive

When trying to wrap your head around this topic, it is important to remember that YouTubers do what they do for a variety of reasons.

Some people have no interest in money, and only do the bare minimum of monetisation on their channel. Some people do absolutely everything they can to monetise their content and end up making a respectable income from a relatively small number of views.

It is also important to remember that revenue is far from a simple, clean system that looks the same for every YouTuber. For one thing, even the ad revenue earned through the YouTube Partner Programme can vary dramatically between YouTubers. Not only are some ads worth more than others, but the watch time can play a huge role. Consider a two-minute video; YouTube might put an ad at the start of that video, earning the YouTuber a cool $2 per thousand views. Now let’s say a different YouTuber in the same niche puts up a video that is ten minutes long, has two ad placements and gets the same amount of views; that YouTuber will be making $4 for their thousand views. Same amount of views, twice as much revenue.

Of course, this example assumes that both videos are watched all the way through and all the ads are seen, but the fact that we need to clarify that fact illustrates another way in which revenue calculation on YouTube is a messy business.

Then, of course, there are the many and varied ways that YouTube content could be monetised. Someone who seems to be getting relatively low viewing figures on their YouTube channel could be making a comfortable living from their content over on Patreon.

We tend to think of viewing figures through the YouTube revenue lens, which is to say, we assume you need at least 50,000-100,000 subscribers before you can have any hope of making decent money. The truth is you can do it with a lot less if that audience is dedicated and invested in your channel. If a YouTuber had 5,000 subscribers and 5% of those subscribers are happy to send the

YouTuber $10 a month in YouTube memberships, Patreon subscriptions, or something similar, that YouTuber could easily live off the money they make, even if they are getting viewing figures in the hundreds, rather than tens of thousands. Conversely, a YouTuber making all of their earnings through the YouTube Partner Programme would have be getting at least 800,000 views a month to make the same amount of money.

Final Thoughts

Do all YouTubers make money? Certainly not. At least, not from YouTube. But there are so many factors that go into how much money YouTubers make that it is almost impossible to make an accurate guess based only what you can see from the outside.

They could be a relatively unknown YouTuber with a dedicated following who makes plenty of money in memberships, or they could be a well-known YouTuber who gets millions of views, but their content is in a poorly-paying niche, constantly has videos demonetised, and pays agent fees.

The truth is, unless a channel has no subscribers or millions of subscribers, the only way to be sure is to ask, but you probably won’t get an answer.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Are Virtual Influencers?

“Influencer” should be a word familiar to anyone who is venturing into the world of social media and, by extension, YouTube (don’t worry if it’s not, we’re going to explain it in a little more detail below).

But something that could less familiar to many is the term “virtual influencer”.

What are virtual influencers? – Virtual influencers are people that use digital avatars to represent themselves online. This means they don’t have to physically show their face or in some cases even exist. They can then make money with brand deals, merchandise or even traditional marketing using this persona.

A recent influx of “virtual” characters on platforms like YouTube and Instagram have created a whole new arena for creators, and that arena is producing plenty of influencers of its own. Virtual YouTubers are a new breed of YouTuber that are essentially digital beings controlled by regular flesh-and-bone people, often in much the same way that Jim Henson’s muppets are made to act as though they are real by their puppeteers.

Virtual influencers, of course, are virtual characters that have reached influencer status.

14 Virtual YouTubers That Will Blow Your Mind 14

What is an Influencer?

Let’s start with the basics. We’re assuming that most people reading this post know what an influencer is, but in the interests of providing a comprehensive answer to the question posed here, we’re going to give a brief explanation for those that don’t.

An influencer is exactly what you might think from the name; a person who influences other people. In the context of the Internet and social media, it is an almost crass term, as it relates primarily to a person’s ability to influence the purchasing decisions of a significant number of people. This, in turn, corresponds to the financial opportunities that that person can leverage. In other words, people who are influencers will have more opportunity to get paid to use their influencing power to promote things.

Influencers typically have spheres of influence. For example, immensely popular YouTuber, Zoella, has a lot of influence in the realm of beauty products. The fact that she has so much influence in that sphere means she is likely to be able to command a very high asking price for her services, but the focus of her sphere means she is unlikely to be approached to promote, say, a video game, or mechanic’s tools. The people she influences simply aren’t interested in those things.

The nature of successful advertising is one of accurate targeting. Advertisers like to be able to direct their advertisements at the most receptive audiences possible. This is why there are often diminishing returns on audience size when it comes to how much your influence is worth.

Take PewDiePie, for example. If we take a simplistic approach to audience size and just count YouTube subscribers, PewDiePie has somewhere in the region of ten times the audience size of Zoella. Of course, he makes a handsome amount of money from this audience, but you don’t tend to get an audience that size without it becoming unfocused and more diverse. While advertisers can be relatively confident that the people watching Zoella are interested in fashion and beauty products, they can’t have the same confidence with PewDiePie because his content is more varied. This is why an influencer can be someone with as little as a few tens of thousands of subscribers or followers; it is more about the market impact they can command than the raw number of subscribers or followers.

There are also side roads into influencer status, such as people who themselves may not have a big following, but appear on podcasts or YouTube channels that have a big audience.

What are VTubers? 2

What Are Virtual YouTubers?

So, we know what the “influencer” part means, but what about the “virtual” part? We touched on this above, but for those who are still unclear, we thought we’d best dig a little deeper. Incidentally, if you would like a more in-depth look at what virtual YouTubers are, check out this post.

Virtual YouTubers are YouTubers that run their channel from behind the guise of a digital avatar. For the vast majority of virtual YouTube channels, this digital avatar will be in the form of a Japanese anime character, though more and more alternative styles are creeping in as the channel type becomes increasingly popular.

A variety of techniques are used to bring the virtual avatar to life, but the basic premise is usually one of live motion capture where, using one of a few techniques, the YouTuber’s motions are captured and translated to the digital avatar. This allows the YouTuber to record a video as though they were recording a regular video, but the result would be of their digital avatar rather than themselves.

What are Virtual Influencers?

Being a primarily YouTube-orientated blog and channel, we have mainly focused on virtual YouTubers around here, but the premise is essentially the same whether it be on YouTube, Twitch, Instagram, or any other video platform. And there is often a lot of crossovers, with virtual YouTubers quite often streaming on Twitch, and almost anyone with a remotely high profile having an Instagram account.

Virtual influencers are influencers in the sense we discussed above who also happen to be virtual characters like the virtual YouTubers we described, though not limited to the YouTube platform. These influencers will usually present themselves as real beings in much the same way that any other fictional character would. To continue with the example of the Muppets mentioned above, you don’t see Kermit acknowledging that he is a felt puppet with a human controlling him; he acts as though he is a real frog. Virtual influencers do the same. They may present themselves as a self-aware computer program, a real girl who just happens to be animated, or they may not even reference the fact that they are digital at all, and present their content as though it were just like any other video. In any case, it is rare for virtual influencers to break the fourth wall, as it were.

How to Make Videos Without Showing Face

Why Virtual?

There are many advantages to being a virtual influencer. For one thing, it can be very freeing to play a character, rather than yourself.

Many actors are notoriously shy and reserved in their everyday life but have no problem getting on a stage in front of hundreds of people; it is one of the quirks of human nature.

Another reason to go virtual is that it removes a lot of restrictions on what is possible. Your avatar is not limited to things like the laws of physics, or your location in the world. If you want them to fly around, you can do that. If you want them to present a video from the surface of the Moon, you can do that. The only limitations on what you can do with a virtual avatar are those of your own ability or resources. Which is to say, if you don’t know how to do something yourself; there will always be someone you can pay to do it for you.

What’s in it for Brands?

A natural follow-up question in this topic—especially if you are thinking about the financial future of your potential virtual influencer career—is what might be in it for brands. Specifically, does being virtual give you any kind of edge over the conventional way of doing things? Could it harm your chances of getting a lucrative brand deal?

Unfortunately, there are no real advantages from a marketing perspective. That is, none that are universal. For example, a virtual YouTuber might be an especially good fit for a particular niche, such as gaming, but that is more down to the specifics of that niche than the fact the YouTuber is virtual. Being virtual would not help them with other niches.

The good news is that there are no real disadvantages to being a virtual influencer when it comes to getting brand deals. Brands care about your audience and whether they consider your content appropriate for them. Whether or not you are virtual is unlikely to factor into this.

What Programs do Virtual YouTubers Use? 2

Brand Mascots

Though not necessarily much use to an aspiring YouTuber or general Internet influencer, some brands are starting to see the advantages of using virtual avatars rather than real people in their promotional material.

This isn’t new, of course; mascots have been around for centuries. Probably longer. But the advent of virtual avatars gives brands a much easier way to create a public face that can be easily managed and stay in rotation for as long as they need.

As a brand, you don’t need to worry about a virtual avatar having an off-day, getting older, dramatically changing their look, being convicted of a crime, or any number of other things that would be a nuisance at best or a PR nightmare at worst for a brand. They can also be managed by different people, meaning the brand is not beholden to a single actor or voice actor. If your current digital avatar’s voice actor quits, you can simply hire a new one with a similar sounding voice, and things carry on as normal.

As we said, this isn’t much use to your average Internet influencer—unless they are planning land a career as the person behind a brand’s virtual mascot—but it helps to understand the full landscape of virtual influencers when first venturing into this new facet of online influencing.

How to Become a Virtual Influencer

We’d love to say there are some unique tips for succeeding on your path to becoming a virtual influencer, but the truth is that things work almost identically to how they are for regular influencers, and if there was some secret sauce to that, everybody would be an influencer. There are certain tips you can follow that will at least keep you on the right path.

Pick Your Niche

As we mentioned above, it is much easier to become an influencer in a focused niche than it is with a broad audience, so you will increase your chances of reaching influencer status if you grow to prominence in a particular area. That way, brands whose primary audience is in that same niche will see you as a more compelling option when looking for influencers to work with.

Be Mindful of Your Own “Brand”

An influencer who is not working with brands to promote things and get paid is just someone who is popular, so we’re going to assume that if you are reading a post on influencers, you are interested in the money-making side of things. With that in mind, you will need to be careful with your own brand because it will affect what other brands will be prepared to work for you.

Of course, you can choose what kind of brand you want to be; there are plenty of different types of company out there, so you can certainly pick your lane, so to speak. The important part is to be consistent with that lane. As many celebrities, YouTubers, and influencers have found, even one “off-brand” slip up can be costly in terms of deals with other brands.

To give a fictional example, say you build yourself up as an influencer in the vegan niche. Even a single tweet about enjoying a beef burger from years ago could be enough to stop you getting brand deals with vegan companies.

Don’t Rush It

It can be tempting to take shortcuts—things like buying subscribers—but resist this temptation.

The nature of your audience will have a big impact on the future of your audience, and things like bought subscribers will dramatically reduce the quality of your audience. People (and certainly brands) will spot this kind of dishonesty, which will reduce the rate at which your influence can grow, if not stop it altogether.

YouTube Tips for Teachers 1

Final Thoughts

Being a virtual influencer may not be much different from being a regular influencer from the influencing side of things, though the process of being virtual is a little different.

Overall, the advantages of being virtual tend to benefit the brands that adopt them more than they benefit the influencers who are them. This is not to say you shouldn’t do it if the virtual influencer life appeals to you, but make this decision on its own merits—decide if being a virtual character is right for you without the external branding side of things—since you are not likely to be much better off as a virtual influencer than you are as a regular one.

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Do YouTubers Get Paid for Views?

How YouTubers get paid is often a point of interest for people who are considering getting into the platform.

And, for that matter, many people who have no interest in becoming a YouTuber but nevertheless are curious.

There are, of course, several ways in which a YouTuber can get paid from their channel, and there is plenty of information about the different aspects of YouTuber earnings, many of which you can find on this very blog.

Do YouTubers Get Paid for Views?

So, straight to the meat of the topic. Do YouTubers get paid for views? The answer is a little mixed – YouTube channels need to be part of the YouTube Partner Program to earn money directly from the adverts displayed on their videos. Once a channel has 1000 subscribers, 4000 watch time hours and are accepted into the program they ca earn anywhere between $1-10 per thousand advert views.

There are other YouTubers that do get paid but that choose to operate in ways that don’t earn them money on a per-view basis.

Let’s back up a little.

It’s worth noting that, effectively, all YouTube earnings are based on views one way or another. Even YouTubers who earn their revenue primarily through things like brand deals and crowdfunding need to have enough interest in their content to make money, and that interest is expressed through views. Granted some methods of generating revenue require considerably fewer views to make a given amount of money than others, but it all comes to back to views one way or another.

Still, a channel getting a lucrative brand deal because they have millions of views a month is not what we typically mean when talk about getting paid for views on YouTube. So what do we mean?

The YouTube Partner Programme

We are, of course, talking about monetisation through YouTube’s Partner Programme, which is the most common way that YouTubers monetise their channels—at least in the beginning.

This programme works by displaying ads on your content and, for channels that qualify, splitting the revenue. There are certain criteria that need to be met, such as how long an ad is watched for, or whether the ad was interacted with, but for the most part, the basic rule of more view equals more revenue applies.

Watch Time

Of course, like most things in life, the reality is a little more complex. We’ve already hinted that the amount of time an ad is watched affects whether it earns any money, but when we are talking about revenue per view, the length of the video is also important.

YouTube doesn’t just show one ad on a video, it will cram as many in there as you let it, and the longer the video, the more ads that can be shown. Again, whether the ads get watched is a different matter, but a video that is long enough to show four advertisements has the potential to earn four times as much revenue as one that only shows one ad.

Engagement

Those of you who can read between the lines may already have made this connection, but the natural result of more ads increasing the revenue doesn’t just mean that longer videos have the potential to earn more money, it also means that engagement is important, too.

The crucial point about having that video we mentioned that is long enough to show four times as many advertisements is that those advertisements only earn revenue if they are watched. That means that if a viewer checks out before the second ad, the rest of those ads may as well have not been there for all the good they do.

How Many Views do you Need to Make Money on YouTube?

How is Revenue Calculated?

For view-based revenue on YouTube, there are two central metrics for calculating how money a channel is making; CPM and RPM.

CPM—cost per mille—refers to the amount of money that a channel is making per thousand views. CPM factors all the videos that are eligible for monetisation (and only those videos), which means that you get an average spread in terms of revenue, which is to say that videos that make very little will bring your CPM down, whereas videos that make a lot will bring it up.

CPM does not account for YouTube’s share of the revenue, nor does it factor any of the many other ways which you can make money through the platform, or external to the platform for that matter.

RPM—revenue per mille—is a metric designed to give YouTubers a better sense of how much revenue their channel is making. Like CPM, it refers to the amount of money you are making per thousand views, but unlike CPM, it factors in all views. It also factors in several other sources of revenue (from within the YouTube platform) such as memberships, and super chat.

Revenue Sources YouTube Doesn’t Account For

YouTube can only factor in revenue that you make through their platform, but there are other ways to earn money from the success of your channel.

Let’s take a brief look at some of the more popular ones.

Third Party Subscription and Donations

The most direct way for your viewers to support you is by sending you money, of course.

This can be done through direct donations, such as through PayPal, but it can also be done using platforms like Patreon, which allow your viewers to set up a recurring payment to support your content.

This is essentially the same model that the YouTube Membership system is based on.

Brand Deals and Endorsements

For YouTubers who have a significant influence in a particular area—or just a heck of a lot of subscribers—brand deals and endorsements can become an option.

This is where a company comes to you directly, paying you to endorse a product or service, sponsoring a video.

These deals are typically far more lucrative than anything you would get through the YouTube Partner Programme, but are much harder to get since your channel has to be very successful to get noticed by brands. It is possible to get brand deals as a smaller channel, but you generally have to be a big player in a specific niche for that to happen.

Affiliate Marketing

For YouTubers whose content lends itself well to affiliate marketing, tying in your content to a relevant affiliate program can be a great way to increase the revenue your channel earns.

The most common example of this is YouTube channels that review or highlight products sharing Amazon Affiliate links to those products in their descriptions.

How to Increase Revenue Per Views

Though there is no one-size-fits-all solution, we can boil down the keys to success to a few significant points. Firstly, focus on watch time and engagement. The longer your videos are, and the more watch time they accumulate, the more revenue they will have the chance to generate.

There are also ways to direct your content so that it is more likely to earn more money. Generally speaking, targeting niches that have a high click through rate, or that get bid on highly by advertisers, will mean that your videos generate more money per view.

Beyond that, though it no doubt feels like a bit of a cop out, the best advice for increasing the revenue of your channel is to focus on the content and make the best videos you can. High quality content is the foundation upon which successful channels are built, and starting with a good foundation will always give you a better chance of success in the long run.

How Much is a View Worth on Average?

As we have hopefully made clear, there is no fixed amount we can give, but for a rough idea of how much a view is worth, the average ad view on YouTube will make somewhere between $0.01 and $0.03.

This is, of course, subject to any criteria regarding how long the ad is watched for. Ads that are watched for less than a given amount of time will not earn the channel any money.

If this number seems a little low, it generally is considered to be, which is why YouTube Partner Programme earnings are rarely deemed a good method to base your entire income on.

Final Thoughts

Trying to put a solid number on something like YouTube earnings is a losing battle; there are simply too many variables that can change that number.

And, while YouTubers can often calculate their earnings as a per view metric, the reality of those earnings is often considerably more complicated, with revenue coming from several different places, and at a far from consistent rate.

If you are becoming a YouTuber with revenue generation being the primary goal, it will help to shape your channel from the very beginning with that in mind; focusing on appropriate niches, making content that lends itself well to earning money.

If you are joining YouTube for the love of making content, however, just focus on that to begin with, and figure the rest out as you go along.

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Do YouTubers Have Managers?

While many YouTubers are happy to make videos on things like how much they earn (because it is almost guaranteed to be a highly viewed video) there is much about the life of your average YouTuber that remains off-camera.

Not necessarily because there is some desire to keep it secret, but because it’s not all that interesting and people rarely think to ask.

“Do YouTubers have managers” is one of these unglamorous questions that you don’t see often answered, but it can be useful information for aspiring YouTubers who are looking to map out their road to success on the platform – Most small YouTubers under 100K subscribers do not have managers. When starting YouTubers try to manage all of the day to day tasks themselves. However, as a channel grows to around 100K subscribers is might be wise to seek additional help with organization and marketing decisions.

In this post we’re going to look at the different types of “manager” that this question could refer to (yes, there are a few) as well as what type of YouTuber might need them, and whether this might apply to you.

Let’s dig in.

Do YouTubers Have Other Jobs?

What is a Manager?

There are a few different roles that the title “manager” could refer to in this context, and understanding what they are will go a long way to helping you understand if you need one.

In this section we’re going to give each type of manager a different label to distinguish them, but in reality they would probably all just be referred to as a “manager”.

Show Manager

In a more traditional television setting, this role would likely be referred to as a “Show Runner”.

A manager in this context would be responsible for taking care of the logistics of making YouTube channel content. For example, if the boys over at How Ridiculous want to drop a sail boat from the top of a tower onto an industrial-strength trampoline, someone needs to make those arrangements.

It can also cover things like handling travel arrangements if the channel is going abroad, or securing guests for the show.

This type of manager is typically only necessary for larger channels with more extravagant content.

Money Managers

This type of manager is actually often referred to as a “money manager”, largely because it is a pretty self-explanatory name.

Money managers exist in all walks of life, not just YouTube, and are responsible for managing their clients money. This can cover a lot of things from, from advising their clients on whether a particular purchase or investment is a good idea, to actively investing their client’s money for them.

Obviously, for a channel that has a few thousand subscribers and makes less than a hundred dollars a month, a money manager is wholly unnecessary.

For larger channels that are making lots of money, however, and especially when that money comes from several different sources, a money manager can be an invaluable way of freeing up time and giving you peace of mind that your money is being taken care of.

Content Network Managers

For YouTubers that become part of a larger content network, they may have a manager responsible for taking care of them within the network.

The manager would be responsible for advising them, making sure they don’t break any of the content network’s rules, and generally acting as a point of contact between the YouTuber and their network. Obviously, this type of manager only applies to YouTubers who are part of a content network.

General Managers

When people think about the idea of a YouTube manager, this is usually the type manager they are thinking of.

A general manager (not like in a business sense) takes care of a range of things, some of which may include things we have mentioned above.

They will often be responsible for handling enquiries, such as bookings and collaboration suggestions. They will probably also be handling a good deal of the more administrative tasks involved in running a YouTube channel, such as updating websites, handling descriptions, and some of the more in-depth promotion.

In this regard, most YouTubers act as their own manager, but many of the more successful YouTubers generally reach a point where they find outsourcing some of the less creative aspects of their job can free up a lot of time, which one of the most constraining parts of being a YouTuber.

This tends to be the first step towards deciding that getting a manager would be a good call.

YouTube Tips for Teachers 4

Talent Managers

Talent managers are a bit “odd man out” in this context, as they are not really related to YouTube specifically.

Talent managers will often have several people and acts on their books, and concern themselves with looking after their clients best interests, ensuring they get good deals and only take on work that is good for them.

Talent managers (or agents) are usually more found with YouTubers who have a marketable skill outside of YouTube, such as being a musician, comedian, or actor.

Business Managers

We saved the best for last. Business managers are by far the most important of the manager types we have listed. You can think of a business manager as similar to a money manager, but the scope of their work is much broader.

If your YouTube venture begins to grow beyond the confines of yourself and your home studio, you should definitely consider getting a business manager. There comes a point in many successful YouTube channel’s life where, no matter how much it still feels like a cool creative project, it is technically a business. It is technically a business from the moment it makes its first dollar, but it is unavoidably a business when it is making thousands.

There are a lot of things to wrap your mind around when running a business, and the consequences for failing to fill out certain forms or apply for certain licenses can be quite strict. For someone starting a business, you would expect them to know everything they need to know, but for a YouTuber who just wants to make content, it is reasonable to expect that they would not know everything they need to know to run a business.

Business managers will look after the business side of a channel, leaving the YouTuber to concentrate on what they do best; making content.

Do I Need a Manager?

Much of the decision as to whether you need a manager (or any help, for that matter) will come down to your ultimate goals for the channel.

If you are looking to grow to be a large operation, perhaps extending into a brand beyond your channel, and you can comfortably afford to hire a manager, then you could probably justify it.

If, however, you have no intention of making your channel more than just you and a camera, it would be very difficult to justify a bringing a manager onboard, even if you can afford to.

YouTube Partner Managers

Currently, YouTube has a program in place called YouTube Partner Managers, and is an initiative by YouTube Creators to help YouTubers get the most from their channel.

The program involves one to one tuition, personalised plans for your channel, and invitations to workshops and other exclusive events.

Unfortunately, it is only open to channels that meet certain criteria, and it is invitation only.

Can I Do It All Myself?

In theory, there is nothing stopping you from taking care of everything yourself. There are no laws that say you have to hire a money manager once you start making a certain amount of money. There are also no laws that say you have to partner with a business manager before turning your channel into a business.

Like many things in life, however, the question is less about whether you can and more about whether you should.

The different types of manager we have mentioned above cover a very broad selection of skills and expertise. To effectively do the job that they can do, you would need to learn these skills and gain that expertise; something that is very time-consuming.

The smaller your channel, the less you need to know and the less work would be involved, but if you have ambitions of growing into a YouTube behemoth, you will probably need to consider hiring a manager at some point, if only to save your own sanity. After all, there are only so many hours in the day!

Final Thoughts

Of all the types of manager we have mentioned, only the money, business, and network managers are particularly common in the world of YouTube, and the rest sometimes go under different labels (talent agent, for example).

The first two of these—money and business—are especially important for YouTubers that need them because the consequences of getting that side of things wrong can be severe. If you manage your money poorly you can end up broke, or worse; in debt. If you don’t handle the business side of things well, you can get hit with fines, even sued.

This is especially true if you begin hiring people, who will have many rights as an employee that you must respect as their boss.

Of course, if you stick to just making videos from your home studio by yourself and declare all the money you make, you’ll be fine. Not every YouTuber dreams of being a content network.

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Do YouTubers Get Paid if You Have YouTube Premium?

Given the many and varied ways there are for a YouTuber to earn revenue from their channel, and the increasingly volatile ways in which YouTube decides who can earn revenue through their platform, it can be a little confusing trying to work out when YouTubers get paid and when they don’t.

Whether you are looking at this from the perspective of a YouTuber wanting to know if they can get paid, or an interested viewer who is just curious how it all works, you might be looking for a little clarity.

In this post, we’re going to provide some of that clarity as it pertains to YouTube Premium. Do YouTubers get paid if you have YouTube Premium? – YouTube Premium is an additional revenue stream for creators to replace YouTube ads for ad free video viewing. YouTube Premium membership fees are split between the creators a member watches based a percentage of their total watch history and behavior that month.

How Many Views do you Need to Make Money on YouTube?

What is YouTube Premium

Let’s start with the basics; what is YouTube Premium?

YouTube, as we all know, is a free service. For those of us old enough to remember the early days of the platform, you might recall that YouTube’s ability to make a profit was one of its main criticisms, and the fact that it was free was a big part of it. These days, of course, YouTube displays advertisements on their content (sometimes excessively so) to make money, but that isn’t their only source of revenue.

YouTube Premium is YouTube’s subscription service, giving a subscriber a range of benefits like access to exclusive YouTube content… and ad-free viewing. It is this last one that is the reason why there is any confusion about whether YouTubers get paid—if there are no ads being shown, there is no ad revenue to split with the YouTuber.

Do YouTubers Get Paid if You Have YouTube Premium?

The short answer is yes.

YouTube Premium users do not get shown ads on content they watch—regardless of who made that content—but the content creator receives a share of the YouTube Premium revenue in place of that ad revenue.

This share is proportionate to the amount of watch time you receive. So, to pull some completely unrealistic numbers out of thin air for an example, if the total YouTube Premium earnings for one month was $1,000, and your content accounted for 0.1% of all YouTube Premium watch time, you would earn $1 of YouTube Premium revenue.

There are other factors you could take into account, such as YouTube Premium exclusive content.

A mixture of more traditional television and network style TV show creators and regular YouTubers have found themselves making content for YouTube Premium in much the same way that Netflix Originals are made. In this case, though, the deal regarding what the YouTuber is paid and when would be agreed beforehand.

There are also rumours (though nothing official at the time of writing this post) that there will soon be an option for YouTube Premium members to donate to a channel of their choice as part of their membership.

Much like how Amazon Prime members get one free Twitch sub as part of their subscription.

How to Make Money Online as a Singer or Musician

Why Does YouTube Want a Subscription Model?

You might be asking why YouTube would want to offer a model like this, rather than stick exclusively to advertisements. After all, a YouTube Premium subscription is a fixed amount per month, regardless of how much content a user watches, whereas a user could watch a ridiculous number of ads in that same period, easily overtaking the value of a Premium subscription.

There are a few reasons why this model is appealing to YouTube, and the fact that it is a fixed amount per month is one of the bigger ones.

Advertisement revenue is erratic by its very nature. Trends in marketing, the economy, regulatory changes, and more can all have a profound and immediate impact on the revenue of an ad-based business.

For example, COPPA regulations surrounding how the personal data of underage users is treated forced YouTube to make changes that effectively stopped advertisements from being shown on a substantial number of YouTube videos. This naturally affected a lot of YouTubers, but it affects YouTube as well. If there are no ads being shown at all, there’s no revenue for anyone. While Premium subscriptions can still fluctuate (user’s can cancel any time) it is a far more reliable source of revenue than advertising.

It is also an easier source of revenue. Advertising online is a game of information; the more information you can collect about a user, the more relevant ads you can show them.

This is increasingly becoming a problem as more people become hostile to the idea of big tech companies collecting their data, and actively resist with ad blockers and VPNs (virtual private networks). And, of course, regulations like the aforementioned COPPA situation.

With a Premium membership, YouTube does not need to collect any information about its users to make the revenue from those subscriptions, making that particular revenue stream impervious to ad blockers and regulations around data protection. In fact, we might expect, going forward, that privacy could become one of the selling points of services like YouTube Premium. “Want to protect your data? Go Premium!”

Do YouTubers Pay Tax? 5

Should YouTubers Do Anything Differently?

A natural follow-up question for a YouTuber here is whether they should be changing their approach because of YouTube Premium, and the short answer is no. Not yet, at least.

Stats from 2020 show that there were around twenty million YouTube Premium subscribers. Given that there are several individual YouTube channels with more than twenty million subscribers, it is safe to say that the majority of YouTube viewers aren’t on a Premium subscription.

Going forward, however, it would be reasonable to believe that YouTube would prefer more Premium users than not, and if they achieve this goal, it opens up an interesting new paradigm for YouTube content creators.

Since Premium revenue is paid based on watch time, and since there are no restrictions on Premium revenue (other than being eligible to monetise your content, of course), there really would be no other onus on a YouTuber than to make quality content.

Sure, you would still need to think about discoverability, but the need to think about advertising niches and advertiser-friendly content would be gone. You could make content for anyone and about anything (within YouTube community guidelines) and not have to worry about your revenue being hit.

Of course, this is an unlikely situation any time in the near future, but it is an interesting one to think about.

Does YouTube Premium Affect Other Revenue Sources?

The only revenue source that is affected by YouTube Premium is advertising revenue, since the fact that you are earning any Premium money means that somebody definitely was not watching ads on your content.

Everything else, however, is unaffected.

You can still earn revenue from things like Super Chat, Memberships, merchandise, and, of course, any external revenue sources like brand deals and Patreon are completely unaffected by YouTube Premium.

Should I Focus on Watch Time?

While Premium users make up a small number of the overall viewership of YouTube, we would still argue that focusing on watch time as long as it doesn’t harm the quality of your content is a good strategy.

This is because it should result in more revenue regardless of whether a viewer is a YouTube Premium subscriber or a regular user. The more watch time you have, the more of a share of the YouTube Premium earnings you get, but also the more opportunity there is for YouTube to display ads.

It should be stressed, however, that this is only the case if people are actually watching your whole videos. If you make your videos longer, but most viewers switch off after the first few minutes, you will not benefit from the additional length of the video. In other words, making your content longer does not guarantee more watch time.

What Do You Get With YouTube Premium?

In addition to ad-free viewing and exclusive content, there are other benefits to YouTube Premium. These include;

  • YouTube Music Premium
  • Background Play
  • Video Download

As the name suggests, background play lets you play videos without actually having the video onscreen, which is good for content that is primarily audio-based, such as podcasts or long music tracks.

It should be noted for the content creators who make those kinds of content that background plays still count as far as revenue share goes, so don’t worry if people are putting your content on in the background; you’ll still get paid. Watch time from downloaded videos is also counted.

Final Thoughts

While YouTube Premium is not a particularly significant thing that YouTubers should be changing their strategy for—especially since there is not much strategy changing that would be necessary—it does represent a possible future for YouTube that is more creator-friendly.

Right now, YouTube is essentially beholden to advertisers as their main source of revenue, so if advertisers want something, YouTube generally has to give it to them.

If Premium were to become a substantial part of the YouTube system, it would mean that YouTube could be more consistent—and more fair—with their creators, both in revenue sharing and policy changes.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

A Zero-waste YouTuber With About 125,000 Subscribers Explains How Much Money He Earned Each Month In 2020

  • Levi Hildebrand is a YouTube creator who films videos on how to help preserve the planet, be a minimalist, and follow a zero-waste lifestyle.
  • He started his YouTube channel in 2017 and now has about 125,000 subscribers.
  • By monetizing his videos with ads and brand deals, he turned his YouTube channel into a full-time job.
  • Hildebrand spoke with website blog Insider about how much money he makes on YouTube, and why he only works with brands that align with his message.

Levi Hildebrand wants to help preserve the planet and he has turned this mission into a full-time career by sharing his message on YouTube.

Hildebrand launched his YouTube channel in 2017 and now he has 125,000 subscribers. On his YouTube channel, Hildebrand has videos about urban farms, compostable phone cases, and how to follow a zero-waste lifestyle.

His channel’s slogan is: “You don’t need to be a hero to save the planet.”

To make a career out of posting content on social media, Hildebrand has developed several revenue streams, including brand sponsorships, affiliate links, Patreon, and money earned from ads placed in his videos through YouTube’s Partner Program.

Read more: A 5-step guide to making the most money possible from YouTube video ads, with advice from top creators

To be accepted into YouTube’s Partner Program, creators must have 1,000 subscribers and 4,000 watch hours, and once they are in, their videos are monetized with ads filtered by Google. How much money a creator earns (called AdSense) depends on the video’s watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest.

Hildebrand’s YouTube channel is a One Percent for the Planet member – an organization where members contribute at least one percent of their annual earnings to help save the environment. And for 2021, Hildebrand said he will be donating all of the money his channel makes this year from YouTube AdSense to the organization.

How Many Views do you Need to Make Money on YouTube?

But how much money does a YouTube channel about sustainability and minimalism earn?

Hildebrand broke down how much money he’s earned on YouTube by month in 2020.

  • January: $756
  • February: $967
  • March: $682
  • April: $1,008
  • May: $995
  • June: $1,181
  • July: $1,167
  • August: $1,199
  • September: $1,722
  • October: $1,444
  • November: $1,549
  • December: $1,156

YouTube ad rates fluctuate month to month, and at the start of the coronavirus pandemic, some YouTube creators saw a decline in their March earnings as advertisers pulled campaigns and lowered budgets. You can see that reflected in Hildebrand’s earnings.

A post shared by Levi Hildebrand (@levi_hildebrand)

Since Hildebrand follows a sustainable, zero-waste lifestyle, he only supports brands and companies that have similar values.

For instance, some of the brands and products that Hildebrand has promoted on his channel include the shoe brand Allbirds, a phone case company that makes compostable products, and a sunglasses brand that uses sustainable materials.

Only working with eco-friendly brands can be tricky and he rarely says yes to working with new companies, Hildebrand said.

“I never agree to a product review or a collaboration of any kind until I’ve actually held and used the product for a significant chunk of time,” Hildebrand added. “Because if your product sucks it doesn’t matter if you have the best branding and you save 1,000 whales for every purchase. I will take a better produced high-quality product over an overtly sustainable product in the same niche.”

To help him decide whether a brand is worth promoting, he created a checklist of must-haves:

  • The product must be high quality.
  • The company has to have good branding.
  • The brand must have some focus on sustainability or giving back to the planet.

Hildebrand’s message to the YouTube community is that he hopes to see more creators sharing tips on how to care for the environment.

“Big creators like MrBeast and Mark Rober have a voice and when they do things like the TeamTrees challenge and other things like that, they are normalizing environmental actions,” he said about the 2019 movement started by two YouTubers where for every dollar donated one tree would be planted somewhere around the world (to-date TeamTrees has raised over $22 million).

“If we see creators of any size using a reusable bottle and mentioning the fact that you shouldn’t use disposable, or creating a lifestyle that is sustainable that they are representing to their audiences, that can make a huge difference,” he said.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How Do Virtual YouTubers Make Money?

When you first come across the world of virtual YouTubers, it can seem a little strange and exotic, and you might be forgiven for thinking that things work a little differently over in VTuber land (that’s not a real place, by the way). In particular, you may find yourself wondering how do virtual YouTubers make money?

The truth is virtual YouTubers operate in much the same way that regular YouTubers do. Granted, the process of making the content is different, but everything that happens outside of the creation process is more or less the same. We’re going to go over the ways virtual YouTubers make money—bearing in mind that these are also the ways regular YouTubers make money—but there is more to explore here, because while VTubers make their money through many of the same methods, there is a noticeable shift of focus when compared to a typical flesh and bone YouTuber.

But let’s kick things off with those money-making methods.

How Do Virtual YouTubers Make Money?

Virtual YouTubers just like standard YouTubers and influencers make money through the YouTube Partner Program, affiliate marketing, merchandise sales, crowd funding sites like Patreon and brand deals. The only difference between Virtual YouTubers (VTubers) and human influencers is their chosen public persona, avatar or face.

Before we get into the nitty-gritty of VTuber monetisation, we’ll give you a brief overview of the most common methods available to a typical YouTuber. For a more in-depth breakdown, check this post out.

What is YouTube RPM?

The YouTube Partner Programme

The OG, as it were. This method of monetising YouTube content has been around in some form or another since the earliest days of YouTube monetisation. For eligible YouTubers, you simply opt your channel into monetisation, and YouTube will begin displaying ads beside, over, and during your videos. The revenue generated from these ads is then shared with the YouTuber.

In terms of the amount of money you make, the YouTube Partner Programme is hardly at the top of most YouTuber’s list. You generally have to have a lot of views to make any real money, and even then it is an incredibly unreliable method due to the volatility of the advertising market and YouTube’s own constant tinkering with their terms and algorithms. It is also incredibly inconsistent between YouTubers. Due to the nature of online advertising—which is essentially auction-based—one YouTuber could make many times more than another YouTuber, even if the other YouTuber has the same or more views.

Memberships

For YouTubers with loyal audiences who are either invested in the content that is being produced or invested in the YouTuber themselves, memberships offer a great way to cut out the volatility of the advertising space that we mentioned above.

Unlike advertising, memberships involve your members supporting you directly in exchange for perks that aren’t available to regular viewers. This method is more consistent than advertising. Granted, members will drift away from time to time, but if your content is consistently compelling, new members will replace them, and you are unlikely to see a sudden drop in your earnings—well unless you do something to alienate your members.

This also cuts out many of the issues that have been typified by the “Adpocalypses” that YouTube has brought down upon us. As your members are choosing to support you directly, there is no question of whether the content is suitable, so you don’t need to worry about your revenue taking a sudden nosedive because advertisers have suddenly decided they don’t want their brand associated with your kind of content.

Super Chat

Super Chat is a method that streamers can use to monetise their live streams. Essentially, the live audience can donate a little sum of money (or a large sum, it’s up to them) to get their message pinned to the top of chat for a period. In most cases, the message will also pop up in the video, but that is entirely down to the YouTuber.

Like Memberships, Super Chat has the advantage of not being beholden to changing YouTube monetisation policies and the shifting whims of advertisers. The only real downside is that there is no way for a YouTuber who doesn’t stream to take advantage of it.

Brand Deals, Sponsored Content, and Endorsements

For YouTubers who command enough of an influence in a given area, the prospect of brands coming to you directly (or through an agency) may be on the table. This is where a brand pays you to promote them on your videos, cutting out YouTube in the process.

Though each deal is unique, brand deals are typically more lucrative than the equivalent revenue you would get from YouTube. And, in many cases, you can still monetise your sponsored content through the YouTube Partner Programme, essentially letting you double dip.

Unlike advertising revenue, brand deals are not necessarily predicated on the size of your audience. Of course, the bigger your audience, the more likely you are to get offered this kind of arrangement, but the ultimate value of your content is determined by the conversions generated for the brands that sponsor you. If your videos typically generate a higher-than-average level of interest from your viewers, brands will be willing to pay your more to get their products or services promoted by you, even if you have a relatively small audience.

Affiliate Sales

For YouTubers whose content revolves around products and services—such as YouTubers who review things—affiliate sales are a way to earn revenue from your recommendations.

By signing up for the relevant affiliate programs and linking to the products or services you are discussing in your videos, you earn a commission for every viewer who buys a product or signs up to a service through your links.

You also provide your viewers with a quick and easy way to get to things you are talking about.

Merchandise

For those lucky YouTubers who are able to cultivate an audience that is invested in them, merchandise is another monetisation option.

You could do this through a third-party merch retailer or through YouTube’s own merch shelf. Of course, the success of this is determined by your audience’s willingness to buy your merch.

There is a world of difference between dropping a couple of dollars in Super Chat and buying a twenty dollar shirt from your merch store.

Patreon and Similar Services

In essence, this option is the same as YouTube Memberships, though YouTube has certain restrictions in place—such as requiring your to have at least 30,000 subscribers—before you can make use of that option. Third-party alternatives such as Patreon do not have such restrictions, meaning you can offer your subscribers a way to support you directly much sooner than you would be able to through YouTube itself.

Like Memberships, the basic principle is that your Patreons want to support you directly, but you would generally offer them some incentives, such as exclusive content.

What are VTubers?

What’s Different for Virtual YouTubers?

The most significant difference between a regular YouTuber and virtual YouTuber is, of course, their appearance (in the videos, of course). People don’t typically want to buy merchandise with a human face on it; we tend to prefer designs and artwork. For virtual YouTubers, their digital avatar is the artwork. With the majority of virtual YouTubers being Japanese anime characters, they have artwork ready to go by just taking a screenshot of their digital avatar.

The next area of difference is how YouTube perceives them. YouTube has been cracking down on videos intended for consumption by children. This is due to stricter regulations on what data can be collected on underage viewers, which in turn leads to advertisers being less willing to show their ads on children’s YouTube videos because they can’t be as accurate with their targeting.

This can present a problem for virtual YouTubers because most of them are cartoon characters, and even though their content may not be intended for children, YouTube doesn’t have the best track record when it comes to separating out videos that should be demonetised from videos that look a bit like videos that should be demonetised.

The final main difference we’re going to highlight is the fact that many of the top virtual YouTubers are run by agencies like Hololive, essentially creating a team of popular mascots to generate revenue. This doesn’t necessarily affect new entries into the virtual YouTube space—the barrier to entry for creating virtual avatars and content is relatively low—but it is an interesting aspect of this space that is worth noting.

Virtual YouTube Expansion?

For the moment, the majority of virtual YouTube is sitting comfortably around its place of origin; Japan. Most of the YouTubers in this space are creating Japanese-language content and seemingly have little interest in expanding beyond that sphere.

That being said, the few virtual YouTubers that have ventured into the world of English-speaking content are doing very well, and there is a strong interest in Japanese anime culture in the west.

These things would suggest that there is a potential explosion of interest in this scene on the horizon, as more people see the potential of English-language virtual YouTube content.

What are VTubers? 2

The Creation of Virtual YouTubers

There are several programmes and mobile apps out there that can be used to create digital avatars for use in virtual YouTube content. And, if the above prediction of a boom in interest holds true, it would be reasonable to expect the number of applications available to grow, also.

These pieces of software range from applications for making a digital avatar to applications for animating those digital avatars, with a few options straddling this line and offering both functions in one package. The most useful part of these applications, however, is the ability to animate the digital avatars using things like VR controllers, or webcam-based motion-tracking. Without these techniques, it would be expensive indeed to create the videos, as animating by hand is a lengthy process that requires a lot of skill.

Any financial benefit there is to running a virtual YouTube channel would quickly be erased if the YouTuber were forced to animate their avatar by hand. With motion-tracking technology, the YouTuber can mostly just film themselves as though they were making a regular video, while the software takes care of translating the YouTuber’s movements to the digital avatar.

Should You Become a Virtual YouTuber?

All this talk of a potential explosion of interest may have you wondering if virtual YouTubing is something you could try yourself.

The good news is that there is a very low barrier to entry technologically speaking—you can purchase software that will enable you to animate a digital avatar with a nothing more than a webcam for as little as $15, or even free in some cases. There is also no real restriction on what kind of content you can make. The existing popular virtual YouTubers cover quite a broad spectrum of video types, showing that it is more of a fandom-driven thing than a content-driven thing.

In other words, viewers are coming for the virtual YouTuber more than they are coming for the specific content in the video.

To that end, you should ensure you have something to hang your channel’s hat on. This could be informative or interesting content, or it could be an entertaining personality—ideally, it would be both. As long as you have something to draw viewers interest, you will be fine. Of course, this part at least is true for regular YouTubers, as well.

There are plenty of reasons why you might be interested in taking on a virtual persona rather than getting in front of a camera yourself—camera shyness, privacy, a need to express yourself in different ways—but ultimately that part of the equation isn’t important; you could just do it because you think it’s cool.

Final Thoughts

For the most part, virtual YouTubers make their money the same way as non-virtual YouTubers. The primary differences in that respect are where the focus lays, with virtual YouTubers making more of their money from different areas to regular YouTube. More merch and less Patreon. More Super Chat and less YouTube Partner Programme.

It should be noted, however, that while the top twenty or thirty virtual YouTubers generate a very hefty amount of revenue from their content, there is a very steep drop off after those top channels. There were around 30,000 virtual YouTubers at the start of 2020, and most of them weren’t making much—if any—money at all.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What is YouTube RPM?

YouTube provides many ways for you to track the success of your YouTube channel.

After all, your success is their success, so it is in their best interests to make sure you have everything you need. Among the things YouTube provides you with—indeed, probably the most important thing that YouTube provides you with in this regard—is a raft of metrics for keeping track of how your channel is doing in a range of different areas.

You can track things like what regions of the world are viewing your videos, what demographics those viewers fit into. You can even track what devices they are viewing your videos on. But, most importantly for this post, you can check how your channel is doing in terms of revenue.

The most common metric, and typically the best gauge of how well you are doing financially, is the CPM.

CPM stands for cost per mille and is a metric of how much money you are making per thousand views. It is an industry-standard metric from the larger advertising world and, as such, it is not quite perfect for determining how your channel is doing.

YouTube is an increasingly complex platform with a growing number of ways for you to generate revenue from your channel, whereas CPM is very advertising-focussed.

In fact if you want to know more about CPM I deep dive into what is CPM in my blog.

But now its time to understand the new comer, Enter RPM.

What is YouTube RPM?

RPM—revenue per mille—is a new metric that YouTube has introduced in an effort to give you a much more comprehensive snapshot of how your channel is performing financially. It represents the amount of revenue your channel has generated per thousand streams, but the revenue counted comes from multiple sources, not just advertisements.

Those revenue sources are;

  • Ads
  • Channel Memberships
  • YouTube Premium
  • Super Chat
  • Super Stickers
  • YouTube BrandConnect

There are generally a lot of questions regarding RPM, so we’re going to attempt to answer them all here.

What is the Difference Between CPM and RPM?

The differences between CPM and RPM can be whittled down to three main aspects:

  1. CPM only factors in ad views when totalling up revenue
  2. CPM does not factor in views on videos that aren’t monetised
  3. CPM does not factor in YouTube’s share of your revenue

Overall, RPM is intended to be a much more creator-focused metric than CPM, which is very much intended for advertiser use by its nature. It may take a little adjustment, but RPM should be considerably more useful for YouTubers going forward.

What is YouTube CPM?

Why is my RPM so Much Lower Than my CPM?

It is important to remember that CPM and RPM are units of measurement and, like any unit of measurement, there are two variables to factor in. For CPM and RPM, those variables are views and revenue, and that makes it a very fluid metric since both variables can change.

CPM only factors in the views from monetised videos, which for most channels means fewer views, since many channels will invariably have some not-monetised content on their channel. CPM also only factors in revenue from ads, which for some channels, means less revenue, as there are other sources of revenue available to you, such as memberships and super chat.

The exact numbers will depend on your channel, but it is entirely possible that you could see your RPM being much lower than your CPM. If your channel does not make use of non-ad-based revenue streams and has a good amount of not-monetised content, the CPM will be higher because your RPM will be factoring in additional views without any additional revenue.

On the other hand, if you make a lot of revenue from things like memberships and super chat and have hardly any views on not-monetised videos, your RPM will be higher than your CPM because the views are roughly the same, but a lot of additional revenue is being factored in.

Finally, RPM factors in YouTube’s cut of your revenue, which is a pretty hefty 45%. This aspect alone will probably be enough to make your RPM lower than your CPM in most cases. The important thing to remember is that RPM is a different way of looking at the existing metrics of your channel.

It does not change your earnings in any way; it just presents a more representative snapshot of what they are.

How Do YouTubers Receive Their Money? 3

Is RPM Important?

We believe it is very important because of the clear direction that YouTube is going. YouTubers have long since accepted that YouTube’s built-in monetisation is not a reliable—or even a good—way to make money from your channel. As a result, they have cast their nets wide and found membership platforms, brand deals, affiliate marketing, and more. The key thing here being that none of these things are through YouTube, meaning YouTube are not getting a share of those profits.

As much as some YouTubers believe that YouTube hates them, the truth is YouTube is a business, and everything they do is an attempt to ensure they make money. Being primarily advertisement-based has posed its problems for YouTube, as every adpocalypse has shown. Demonetising thousands of channels doesn’t just hurt the YouTubers; it takes money out of YouTube’s pocket as well.

The solution is pretty obvious, of course. YouTubers have found ways to monetise their content away from the YouTube platform, and in ways that are not beholden to advertisers. It makes total sense that YouTube would look to incorporate those methods into their own platform, where they can take a cut of the profits.

Memberships, YouTube Premium views, Super Chat, Super Stickers—these are all ways in which a YouTuber—and YouTube themselves—can earn revenue in ways that do not involve advertisers. It is essentially a direct transaction between the viewer and the YouTuber (facilitated by YouTube for a small fee, of course) and as such, there are no external forces involved that might want that revenue removed.

The external forces are, of course, advertisers. In an increasingly volatile and reactionary world, advertisers are increasingly picky about the kinds of content they will allow their ads to be shown on. For example, content that includes political commentary, any kind of violence, weapons, things of a sexual nature—all of these things are essentially monetisation suicide because advertisers don’t want their brand associated with that kind of content. Despite this, there are many channels that make the kinds of content that are deemed not suitable for monetisation that are, nonetheless, very popular.

YouTube wants those channels to be able to generate revenue, but they can’t tell advertisers to take it or leave because, frankly, they will probably leave it. So they are introducing other ways for the channels to monetise so that YouTube can still earn revenue from them. And it is entirely reasonable to believe that they will continue adding ways for YouTubers to monetise their channels through the platform itself as new viable ways emerge.

The more alternative monetisation methods to advertising that become available, the more important RPM will be as a metric. It is unlikely that advertising will stop being the primary source of revenue for YouTube as a whole any time soon, but the more you take advantages of non-advertising-based revenue sources, the more RPM will matter to you.

Do YouTubers Pay Tax? 3

How to Increase YouTube RPM?

To bring your RPM up, you need to adjust the ratio of revenue-to-views. Make sure that as many eligible videos as possible have monetisation turned on, and enable all types of eligible advertisements on those videos.

Next up, make use of the other monetisation methods on offer where you can. Granted, things like super chat and super stickers are not the kind of thing that every channel can make use of, but if you can, use them. The more money your channel is generating for the same views, the higher your RPM will be.

Another thing that will significantly affect your RPM is watch time, and it is a thing that most YouTube experts will tell you is one of the most important aspects to focus on. More watch time does not only mean more opportunity to show ads—though that is undoubtedly a big part of it—it also says very good things about your channel to the YouTube algorithm.

Channel’s that get a lot of watch time are given higher priority in the YouTube recommendation algorithm, which means there will be a greater chance that your content will be recommended to new people. Granted, adding new viewers is a slower way to improve your RPM, but remember the ultimate goal; revenue. Low RPM is not necessarily a bad thing.

A YouTuber with an RPM of $5 and 200,000 views per month is making around $1,000, whereas a YouTuber with an RPM of $2 and 1,000,000 views per month will be making around twice as much. Manipulating your RPM without improving your overall revenue is a pointless endeavour.

Do YouTubers Pay Tax? 5

My YouTube RPM is Going Down, Should I Worry?

The answer to this question is “it depends”. RPM provides a good snapshot of how your channel is doing, but it is still only a single datapoint. Without taking other factors into account, you cannot make an accurate judgement on the state of your channel. As the example above illustrates, it is entirely possible for a YouTuber to have less than half of the RPM of another YouTuber, and yet still make more than twice as much revenue.

If your RPM is dropping, but your revenue is staying the same—or even increasing—that is indicative of a surge in viewers. This could happen because of a video going viral, or a mention on a much larger YouTube channel. In this case, there’s nothing to worry about. If your RPM settles at this new lower level, you might want to look into ways to more effectively monetise your new views, but there is nothing to be concerned about from the RPM dropping.

On the other hand, if your RPM starts to go up, but your revenue isn’t increasing, that could be a sign that you are losing viewers, but not viewers that generate much in the way of revenue.

Is There Any Revenue RPM Doesn’t Factor?

First of all, it’s important to remember that any YouTube metric can only tell you what is going on through the platform itself. If you are earning money through a service like Patreon, Amazon Affiliates, or even if you are booking live shows or speaking gigs directly off of the back of your YouTube channel, this should all be counted as part of your revenue, but YouTube cannot factor these variables in.

YouTube also cannot factor in brand deals and sponsorships unless they are through YouTube’s BrandConnect service. Finally, RPM does not include revenue made from merchandise sales through the merch shelf service that YouTube provides. Given the direction that YouTube seems to be heading in this area, it would be reasonable to expect that this revenue will someday be incorporated into RPM, but that is not the case yet.

Final Thoughts

When judging any aspect of your channel, it is essential not to get too hung up on any single metric. RPM provides an excellent snapshot of your channel’s financial health, but it is essentially meaningless on its own due to the fact that changes in the number of views you are getting or revenue you are earning overall will change the RPM without it being inherently obvious why.

As a lone metric with no other input, your RPM is a good measure of how efficiently your revenue is being generated. The higher it is, the more value you are getting per view (or, more accurately, thousand views). Without knowing how many views you are getting, or how much revenue you are making, that is about as much as RPM can tell you.

However, in conjunction with the revenue and views metrics, RPM is a powerful datapoint that can tell you a lot about your channel.

Ultimately, the foundation of your approach should be to make the best possible content you can, with additional strategies being considered improvements upon that solid base. You could make use of every strategy known to YouTube and still fail if you don’t have good content, so start there, and your RPM should stay healthy.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

What is YouTube CPM?

If you are new to the wide, wonderful and, let’s be honest, a little complex world of online marketing, you may have been scratching your head at the barrage of acronyms and unfamiliar terms being thrown your way. Fortunately, things aren’t nearly as scary as they can first look.

As you begin your YouTube career and start looking into the possibilities of earning money through the platform, you will no doubt hear the term CPM a lot.

It should be noted that there are many important factors to succeeding financially on YouTube, but CPM is the closest thing you’ll get to a single metric of success since it is possible to have millions of subscribers and still barely make any money because your CPM is poor.

Similarly, someone can make enough money to pay the bills on as little as tens of thousands of subscribers because their CPM is excellent. The new metric RPM may tell you exactly how much you will make but it doesn’t tell you the whole story like CPM.

But what is CPM? And how does it work?

Do YouTubers Pay Tax? 3

What is CPM?

CPM is an acronym for “Cost Per Mille”, with mille being the Latin word for “thousand”. In simple terms, it is a unit for measuring how much money a thousand views are worth. As an example, a YouTube video with an average CPM of $2 and a total of 10,000 views would earn its creator $20.

You might be understandably underwhelmed by this figure, but $2 is a relatively common average for online CPM. This is also why many YouTubers look to other means of monetising their content.

One common misunderstanding about CPM is the belief that it is a set unit in the way you might think of currency. The CPM of a video is not something that is determined in advance, but rather something that is calculated after the fact based on how the video performed (or is performing).

What Determines the Value of CPM?

So, with that in mind, what are the factors that go into calculating the CPM of a video? At its most basic level, there are only two significant factors; the value of your video to advertisers, and the engagement factor of your audience.

The first of those factors—the value of your video to advertisers—is largely determined by how lucrative your niche is. Advertisers want to put their ads in front of people who are likely to be interested, so they’re not going to pay to put their ad for solar powered garden lights on your video about vintage cars. Sure, there might be some people who are interested, but the advertiser can’t be sure of that, whereas a video about garden landscaping is a much safer bet.

The more competitive your niche, the more your video is worth to advertisers since the very demand for advertising space in that niche drives the value of the ad up. It is essentially a bidding war, with the advertisers who are willing to pay the most being the ones that get their ads on the video. For niche’s with not much competition, the advertisers can get that space for considerably less, which means less money for the creator.

The other factor—the engagement of your viewers—is probably one of the most underappreciated aspects of monetising YouTube content. It is not enough to simply get a lot of eyeballs on your videos; those eyeballs have to engage with the advertising for you to make money. That is how some YouTubers can be financially successful with a relatively small subscriber-base while other YouTubers with enormous followings barely get by.

Other Factors

Those may be the two most significant factors contributing to how large your CPM is, but there are other things to take into consideration that are also important, such as watch time.

There is a limit to how many advertisements you can cram into a finite space of time, and YouTube is well aware of this limitation. You can bet that the calculations regarding getting the largest amount of ads possible into a video while putting off the least possible viewers is constantly being revised.

Still, regardless of how much time there is between ads, we can take one general rule as a given—the longer someone is watching, the more ads they are likely to see.

YouTube presently has a ten-minute floor on mid-roll ads, meaning your videos need to be at least ten minutes long to have ads sprinkled through the content, rather than just at the start and end of it. This means that, if you can do it without reducing the quality of your content, striving for videos that are at least ten-minutes long is a good way to increase your CPM. But again, remember, having the ads there only benefits you if viewers are watching the ads.

If you needlessly extend your content without adding anything of value, it is highly likely that your viewers will switch off before ever seeing the extra ads you have gained.

It is also worth noting that having longer videos might be better for your CPM on individual videos but not necessarily the best option for your channel as a whole. It may be that your content is better suited to being broken up into smaller chunks, rather than lumped into one almighty video. If this is the case for you, don’t be afraid to do so. Having four ads in a ten-minute video will likely lead to a lower CPM compared to twelve ads in an hour-long video, but all of your content will still get watched, and you may find that you get more views overall when it is delivered in more digestible shorter videos.

The next factor to consider is the content itself. Despite YouTube’s sometimes carpet-bomb approach to categorising content as monetisable, there is still nuance to the system, and advertisers can choose to opt-out of certain types of content. If your content leans into the controversial—such as political or religious—you may find your CPM being much lower—even non-existent—due to advertisers shying away from marketing their brand around those topics.

And, as we have established, the fewer advertisers there are fighting for spots on your content, the less your content is worth.

Do you get paid for YouTube? 1

How to Boost Your CPM

The most obvious way to boost your CPM on YouTube is to take heed of the things we mentioned above. Try to make your videos at least ten-minutes in length without sacrificing the quality of your content! Overall, you want to be aiming for more watch time across the entirety of your videos, and you can’t achieve that by just making them longer without maintaining the quality of the videos.

I you want a deep dive guide into how I boosted my YouTube CPM by 500% in 3 months I have a blog where I step you through my strategy.

Also, try to drill down into your niche as much as possible. The more your content is directed towards a specific market, the more valuable it will be to advertisers in that market. Again, we are talking minor tweaks to your existing content. If you have to change your channel significantly to achieve this, you should put serious thought into whether the pay off is worth the effort.

There are other ways to boost your effective CPM, however. We have been focusing on the YouTube Partner Programme and the money you can earn through YouTube directly. This is typically what people mean when they talk about YouTube CPM, but, if you adopt a looser definition of what makes up your CPM, you can employ other means to get that number up.

For example, if you strike a sponsorship or brand deal, the money earned from those deals can be directly divided by the views you got on the associated videos and added to your CPM total. Another example of how you can boost your CPM from outside of YouTube is through affiliate programs—where you can do it organically, of course. Affiliate programs allow you to leverage related products and services, essentially earning a commission on sales generated through your platform.

There are also options like subscription platforms such as Patreon, and any other way in which you earn revenue as a direct result of your channel’s success. Your effective CPM is the total revenue you make from your YouTube channel through all avenues divided by thousands of views those videos received during that time.

Does YouTube Take a Cut of my CPM?

Going back to the pure YouTube CPM, you might be wondering if YouTube takes a slice of that pie.

The answer is, of course, yes; YouTube has to make money somehow. YouTube’s share (45%, if you were wondering) is not factored in before your CPM figure is calculated.

So, if you were making a CPM of around $10 (which would be quite high, by the way), you would actually be receiving around $5.5 of that $10. This is obviously not an ideal metric, but if you want a more accurate snapshot of your channels earning, you’ll want to take a look at RPM.

What Viewer Behaviours Generate More Revenue?

Other than the differing values of ads in different niches, there are also different types of ads that YouTube display and the way your viewers interact (or don’t) with them will change how much you earn. For example, there are short unskippable ads that the viewer has no choice in watching if they want to watch the content. For these ads, you are paid per thousand views. For the longer skippable ads, the viewer will need to watch at least thirty seconds of the ad to count as an engagement.

There are also overlay ads, which are small banner ads that are displayed at the bottom of your video. These ads only earn you revenue when your viewers click them.

Finally, there are display ads which show up beside your video and can earn revenue per click or per thousand views depending on what the advertiser decides when they set their advertising campaign up.

It is very important to bear this in mind when thinking about your potential revenue because your audience’s interest in products and services that might be advertised on your channel will significantly affect your CPM. If you are making videos on a specific type of product and people are coming to your channel before making purchasing decisions, there is a much higher chance they will be enticed by the ads displayed on your content.

Is It Legal to Make YouTube Videos from Books?

Niches Matter

Following on from that last point, if you are starting a YouTube channel with the primary goal of making money, you should put serious thought into the niche you go into. As a general rule, the more general and broad your audience is, the less valuable it is in terms of advertising revenue.

To expand on the above example, consider a channel that makes videos reviewing the latest phones. People who come to that channel are likely interested in buying the phones that are being reviewed, and so the advertisements displaying on your content will be more likely to offer products and services around those phones. This is an example of a good niche as far as CPM potential goes since the advertisers can be relatively confident that the audience they are advertising to will be interested in their products.

On the other end of the scale, consider a channel that makes funny videos and has a large and diverse audience. They are undoubtedly successful as a YouTuber, but there is no common theme across their audience from a consumer purchasing perspective. Everyone is there to see amusing videos, and there is no reason to believe they would be interested in a specific product or service just because they are watching this channel.

This is not to say that channels like this can’t be very financially successful, of course, but a channel with a clear niche will often pull off a considerably higher CPM than a channel with general appeal.

Final Thoughts

While a high CPM is probably the most accurate single metric of success on YouTube, it is important to remember that it is not the only metric, and you should not focus on CPM at the expense of all other aspects of your YouTube channel.