There are 720,000 hours of video added to YouTube every day. So the chance of your latest offering being watched by a large audience is pretty slim.
Building a following on YouTube can be a challenging task; so you have to use every tool at your disposal to promote your video.
When considering how to promote your video, it’s essential to understand that YouTube is a search engine. The second biggest search engine after Google, in fact. So the meta-data you add to your video when you upload it (title, description, and tags), can play a part in attracting some initial views.
This post looks at one part of the meta-data – Youtube tags. What they are, how to add them, and gives you five ways to find the best tags for ranking your YouTube videos.
Here we go.
What Are YouTube Tags?
In their help section for content creators, YouTube says the following about tags;
“Tags are descriptive keywords you can add to your video to help viewers find your content.”
YouTube is plainly stating that tags are keywords. Should your tags match with the keywords a YouTube user searches for, then you have a chance of appearing in the search results.
However, they then go on to say;
“tags play a minimal role in your video’s discovery.”
Hmm, it sounds like you don’t need to use them then?
Well, if you are a top YouTuber and receive thousands of views in the first few hours after uploading a video, then maybe tags aren’t as important for you. However, if you have a smaller channel, you need to seek every edge, no matter how slight, to drive initial traffic.
The right 4 or 5-word tag added when you upload new content, can kickstart your views.
Once you gain that initial traffic, metrics like watchtime and engagement take over, and YouTube can choose to suggest your video in viewer’s feeds.
Tags Help YouTube Categorise Your Video.
Tags also play a role in helping YouTube decide the precise topic of your video. The English language is a wonderful thing, but it can sometimes be confusing – some words have more than one meaning. So tags can be used to tell YouTube the topic and purpose of your video.
Here’s an example. The video below is about ‘irons’. An iron can be a household item or a golf club. But, the title of the video doesn’t convey to YouTube which kind the video is about.
But, YouTube can use the tags and other video meta-data to help categorise the content. The tags for this video leave no room for doubt that it’s about a household iron.
How Do You Add YouTube Tags?
You add YouTube tags in the video details section of your YouTube Studio. Navigate to your list of videos and click the ‘Details’ icon.
Underneath the ‘Audience’ section, there is a text entry box to enter your tags. Tags can be more than a single word; type in the tags hitting return after each one. Alternatively, you can paste in a list you prepared elsewhere.
How Many Tags Should You Use on YouTube?
This one is a little tricky. On the one hand, YouTube permits entry of up to 500 characters in the video tag section. On the other hand, YouTube warns against adding excessive tags in their help section:
A study conducted by briggsby.com concluded that ideally, you should use less than 300 characters. Which, assuming you are using 3-4 word keyphrases, puts the ideal number of tags at 30-40.
One of the key takeaways of the study recommended that as long as you stay relevant to the video topic, use as many characters as you can manage.
What Should You Use for Your YouTube Tags?
The tags you choose for your video should ideally be 3-word or more keyphrases that describe the overall topic of your video AND the content more precisely.
For example, if you uploaded a video reviewing steam irons, then some of the tags might be;
Best steam iron
Top steam irons
Best steam iron for clothes
Rowenta steam iron
Tefal steam iron for clothes
As you can see, these tags anticipate the kinds of phrases someone might use when looking for reviews of steam irons. It’s also a good idea to use some related brand names in your list of tags if appropriate.
Using some 5-word or more key phrases in your tags is recommended too. Unless your YouTube channel is a powerhouse with thousands of subscribers, you are unlikely to rank in the search results for shorter 2 or 3-word key phrases.
You can, however, appear in the top results for longer keyword search phrases, though these will have lower search volumes and drive smaller traffic.
5 Ways To Put Together a List of YouTube Tags.
So how do you put your list of tags together?
It’s best if you produce a long list of many possible tag key phrases first, then whittle it down to the best 30 or so. Start a new document or spreadsheet and as you collect potential tags, add them to the list.
You may be able to use some of the tags in another video you are planning; keeping tag ideas together in a file is not a bad practice.
As promised, here are five ways to find the best YouTube tags for ranking.
One way to come up with a list of tags for your YouTube video is to brainstorm a list of keywords that someone might use to search for your video.
Imagine you know little to nothing about the details included in your video. What might a person in that situation type into a search engine to find the information?
It may sound like a silly idea, but you can come up with some out of the ordinary key-phrases using this method. Pretending you know nothing about your video topic can draw out some keywords that your competitors may not be using.
It’s worth a moment of your time before you use the same tag suggestion tools that everyone else uses.
Autocomplete is a feature that predicts search terms when a user begins typing in the search bar.
It is there to save the user time. Google says that autocomplete reduces typing by 25% and collectively saves over 200 years of typing-time every day!
Because autocomplete predicts what users are going to type it also supplies a useful list of multi-word key phrases.
Here is an example using the steam iron keyword. Adding in extra words, or even a single letter, will reveal lots of keywords you can use in your tags.
3.Rapidtags.io YouTube Tag Generator
Rapid Tags is a YouTube tag generator that suggests a list of tags based on a seed keyword. You can copy all the suggestions with one click and add them to your list of possibles.
Rapid Tag does say in their about section that some tags may not be totally suitable for you purposes and you should remove any that don’t describe your video well.
vidIQ is a tool designed to help creators build an audience on YouTube. The software has multiple tools for YouTube channels; one being their Google Chrome plugin. The plugin displays additional information about a video directly within the desktop version of YouTube.
Part of the information displayed is the tags used by a video. So, you can view some videos similar to yours and harvest the tags from those videos to add to your list.
Ytubetool is a free tool you can use to harvest tags from a video if you don’t want to use vidIQ, or can’t install a Google Chrome plugin.
Simply add the URL of any YouTube video, and the tool will display a list of tags used by the video. With one-click to copy; it’s more potential tags ideas to add to your master file.
Using tags in your YouTube meta-data is not the most significant factor in ranking a video on YouTube. However, tags can play a small part in attracting initial traffic to your video.
Tags can also help YouTube to categorise your video, especially if the words in your title have more than one meaning.
YouTube themselves admit that tags only play a small part in your video discovery. So perhaps tags are best thought of as the finishing touches to your YouTube SEO. Necessary, but don’t obsess over it.
Do you cringe when you see a picture of yourself? Is it even worse when you watch a video of yourself moving and talking? Don’t worry; you’re not alone. Psychology Today says that you could be suffering from something called self enhancement bias.
A self enhancement bias means that it’s common to think that we are more attractive than we actually are. We’re used to our reflection we see in the mirror. But when we see ourselves on camera, our face isn’t mirrored – we get to see our actual face as others see it.
It’s the unmirrored image that makes us cringe.
This can be a problem for aspiring YouTubers. There is a bunch of money to be made on the platform. And you want in on the action too.
Well, there is a way for you, if you suffer from self-enhancement bias, to make a bundle of money from YouTube without showing your face on video. There are a whole host of channels with thousands of subscribers where the channel owner never appears on camera.
Here are 13 video ideas for YouTube you can steal, or use for inspiration, and launch your own YouTube channel without ever showing your face.
Top-Down Video Ideas
One of the first ways you could choose to film your YouTube videos is using a top-down camera shot that only shows your hands. The top-down camera shot is suitable for a wide variety of niches. Here are a few of them.
Crafts are a popular niche on YouTube, with lots of people looking for hints, tips, and tutorials on how to express their creativity.
PPO – Proud Paper Official – is a crafts channel that shows the viewers how to fold origami shapes and planes from paper.
Social Blade (a social media statistics aggregator) says that they have nearly 5 million monthly viewers and earn as much as £12.9k per month from the videos.
Not bad for a channel that is seven years old but only has 77 videos uploaded.
Fingernail art is not a recent invention. The history of nail polish goes back over 5000 years, originating in ancient China. Today, nail art remains popular as ever.
The millions of potential combinations of colours and patterns mean there are always new nail designs you can demonstrate.
A nail art channel is ideal for top-down filming and only needs to show you applying the designs, plus a commentary explaining how to do it.
20 Nails is a channel that shows its viewers how to create all manner of nail art designs, from the simple to extravagant.
With 59 videos uploaded in just under a year, 20 Nails has built an audience of 288k subscribers. Social Blade says that they get 2.33 million views per month and earn as much as £6.1k monthly from the channel.
Lots of people like to draw. Stephen Wiltshire, an autistic savant, can draw an entire cityscape from memory, and others struggle to make a stick figure look human.
Drawing is a skill, though, and can be learned with patience and practice. There are lots of people teaching the craft of drawing on YouTube using only the top-down camera shot.
Dan Beardshaw is one of those. Dan uploads short videos every couple of weeks demonstrating hints and tips on how to improve the different elements of drawing.
He has uploaded 167 videos over four years and has grown the channel to 361k subscribers. Social Blade says he has about half a million views per month and earns as much as £1.3k per month from advertising.
Dan also supplements this income with nearly 400 Patreon members and affiliate links to art materials in his video descriptions, so is likely earning a full-time income from the channel.
Cooking is an awesome niche for using the top-down filming angle. And while numerous channels focus on top-down cooking videos, there is also never-ending demand.
We all like to eat tasty food, and many want to try new recipes or improve their cooking skills.
You may need to find a unique angle to stand out in the niche. But if you can find a way to make your videos compelling, there is no reason you can’t make a successful cooking channel.
You Suck At Cooking has 117 videos that doesn’t do anything revolutionary with the cooking recipes but inject a large dose of humour instead.
The production quality is good, and the videos are well-scripted, but nothing that you couldn’t produce yourself with a bit of thought and planning.
Social Blade says that the 5 million views per month the channel’s 117 videos receive, earn £13.4k per month in advertising revenue.
The channel also earns money from sales of a cookbook and associated merchandise.
If you’re handy about the home, then one idea you could choose for top-down filming is DIY videos. YouTube is often the first place people go to when they have a DIY problem and need a quick solution.
It could be a simple as wiring a plug, or more complicated like changing a tap. Whatever the problem, your videos could help people save money by preventing the need to hire in a handyperson.
There is an endless amount of small jobs you can make videos about. Plus you could approach the niche with a different frame of reference. For example, how about DIY videos for people who don’t have a box of tools?
Ultimate Handyman is a DIY channel that has over 800 videos covering all manner of DIY tasks from big to small. While he does have his face in the video thumbnails, most of his content is simply the camera filming his hands.
Social Blade puts Ultimate Handyman on 1.7 million monthly views and earning as much as £4.5k from advertising revenue in the same period.
Everyone likes a good unboxing video. The idea is a simple one; buy a new product, wait for delivery, then film yourself taking it out of the packaging.
You get bonus points (and more views and subscribers) if you can make the process compelling. It helps if you can show some expertise with your commentary. Rather than merely stating what something is, as you pull it out of the box.
The Relaxing End is one of the more successful unboxing channels. Part of their continued success is that they can afford to buy in (or have a big-enough audience to get sent for free) some of the latest high-end products that people dream about owning.
Apart from the high-end products, the channel’s unique attraction is their use of sound. The host appears too shy to speak as well as not showing his face. Instead, he makes the most of every slash of sellotape or squeak of polystyrene, as he unboxes the item.
The un-boxer also wears signature white gloves to add extra frills.
The Social Blade stats on this channel are impressive. With monthly channel views over 30 million, The Relaxing End pulls in as much as £78.8k per month in ad revenue.
TIP: Technology channels are some of the best earners on YouTube. The ad space is more expensive for advertisers to buy because of high competition for the slots.
If you want to get started on your own top-down videos, you need to make sure that you have some sort of rig to keep your phone and camera steady while filming. Check out Javier Mercedes’ video for how to film overhead shots.
Chest Down Video Ideas
A slight twist on the top-down video is having the camera facing you, but not showing your face in the shot. I’m calling these types of videos chest-down ideas. Let’s take a look at a couple of examples.
Cooking Part II
There are a significant number of cooking channels already doing top-down videos. To make your cooking channel stand out from the pack, why not try a different angle?
That’s what Binging with Babish chooses to do for his channel. The camera angle gives the impression you are sat in the kitchen with him, making the effect more homely. Yet you don’t see his face in the cooking videos.
Babish also has a theme for his cooking channel apart from the unusual camera angle; he recreates food found in TV and Movies. If you fancy some Pollos Hermanos from Breaking Bad or some Twin Peaks pancakes, head over to the channel for some mouth-watering videos.
As you can imagine the 7.82 million subscribers of the channel help Babish earn quite a bit ad revenue. Social Blade reckons the channel gets 58.63 million views and makes a tasty £152K, every month.
A different spin on the DIY channel is short-and-sweet tips to help with day-to-day household chores. ‘Hacks’ has become the byword for ingenious tips that help people accomplish usually tiresome tasks.
Many of us often turn to YouTube, looking for a quick way to solve a problem. Get rid of Ants or spend less on groceries. Hacks help us improve our lives, so it’s not a niche that will disappear anytime soon.
Household Hacker makes short videos to demonstrate various hacks for the home, often making use of the chest-down camera shot.
Household Hacker has also branched out to demonstrating those silly products-you-never-knew-you-needed from the TV shopping channels.
Social Blade puts Household Hacker on 1.2 million views per month, which it says brings in the channel owner as much as £3.3k in advertising revenue. The channel also earns income from affiliate earnings for the TV products he reviews.
POV Video Ideas
So far, we have looked at top-down and chest-down filming without showing your face. But there is another angle you can use in your videos too. The POV – Point of View – camera shot.
This camera angle shows the audience the view from your eyes and guarantees keeping your face out of the frame.
Here are some ideas you can try for POV YouTube video ideas.
Do you have your own workshop? Handy with a belt-sander and happy to mix up some caustic chemicals? You could launch a channel to show you restoring old rusty tools and other whatnots to their original state.
It can be therapeutic for viewers to watch someone restore an item; I firmly believe that these types of videos are beneficial to people’s mental health too.
It’s a content type which is very popular on YouTube.
Awesome Restorations has 2.57 million subscribers and is one of the better channels in the restoration niche. Restoring an item can take some time, so if you choose the restoration niche, you might only be uploading a video every couple of weeks.
Awesome Restorations has built up their massive following in just over a year, and with only 38 videos.
Their work has paid off too. Social Blade puts them on 14.5 million monthly views and ad revenue earnings of £37.8k per month.
If you don’t want to go down the tool restoration route, there are plenty of other objects you can restore: vintage handbags, antique books, even early smartphones. Restoration is a hot niche and perfect for POV filming because the object of restoration, not you, is the star.
Stop Motion Animation
Stop motion animation is nearly as old as the invention of film itself—the earliest movie dated back to 1898 and was based on Humpty Dumpty. Stop motion is an animation technique where figures are animated by snapping a single frame, then moving the model ever so slightly and shooting the next frame.
As an animation medium, Stop Motion is still hugely popular today. The most well-known is the Wallace and Gromit series of films, which earned three Oscars in the 1990s and 2000s.
Michael Hickox Films is a stop motion animation YouTube channel that uses Lego for its animated characters.
The animated films are short, wholesome pieces that appeal to a broad audience – and it’s a large audience too.
With 1.47 million subscribers, Michael Hickox films have 3.86 million monthly views and earn as much as £10.1k per month.
POV Sports Channels
Thanks to GoPro cameras and associated body mounts, the popularity of filming outdoor activities is on the rise.
At one time, the only way you could understand what it was like to jump out of a plane or surf a twenty-foot wave, was to do it yourself. Now lots of activities are available for a broader audience to experience by viewing a POV video.
There are endless types of outdoor activities you can launch a YouTube channel about with a GoPro camera, chest rig, and perhaps a friend or two.
Ampisound is a channel that makes Parkour videos. Many of the Parkour runs are shot POV-style, placing the viewer at the heart of the action.
Ampisound only releases videos about every month or so, but the content resonates and has built an audience of 2.32 million subscribers.
What kind of YouTube channel could you launch using a GoPro camera filming from your point-of-view?
Maybe you could grow it as large as Ampisound and get nearly 7 million monthly views and pull in as much as £18k in ad revenue.
There is nothing like hitting the open road, dropping the convertible roof, and admiring the scenery of the world’s best cities.
But not everyone can drive. And most people don’t live anywhere near the world’s nicest cities.
So, if you are one of the fortunate ones who does, then how about making videos of scenic drives and tours of famous locations?
J Utah is a channel that specialises in only POV videos of picturesque drives. From L.A. to Boston (and a few overseas), J Utah likes nothing more than mounting a 4K camera on the car and driving about.
You really wouldn’t think this idea would work – it’s just driving around for goodness sake! But it works. Perhaps people enjoy the content because it’s a familiar place to them, or maybe they want to live there one day.
Whatever the reason, the channel has built up 366K subscribers and has 5.4 million monthly views. Social Blade put the ad revenue for the channel as much as £14k per month.
Hairdressing is perfect for a POV video channel, and Health and Beauty is one of the top niches on YouTube.
Now, some of the highest earners are in the makeup category, which by definition is a showing-your-face kind of gig. But there is an alternative for the shy. You can create videos that demonstrate hairstyling using a POV camera shot.
You will need a model to work on who won’t mind appearing on camera. But as you are showing mainly the back and side of the head, they won’t have too much face-time on camera.
There are hundreds of channels I could use as an example for this particular idea, so if you choose this niche, be prepared for stiff competition.
Making a big success of your channel would probably mean that you have found an angle that makes you stand out from all the rest. Perhaps you can be first with new, unusual hairstyles, or dazzle viewers with your humorous delivery.
Nina Starck makes videos about hair braiding. She is so good at braiding that she uses herself as a model, but never shows her face on the videos.
With only 38 videos, Nina has built a subscriber base of 149k people. She gets 650k views per month and earns as much as $1.7k in ad revenue for those viewers.
YouTube is an education and entertainment platform, and you don’t need to be a polished presenter to make some great money on the platform. If you can present content in a compelling, engaging way, it doesn’t matter if you show your face or not.
Most of the ideas mentioned above cover day to day human life; cooking, home hacks, shopping, beauty, sports, and hobbies. And can be filmed in a manner that doesn’t require you to show your face.
The star of the videos is whatever the camera is pointing at – that’s what the viewers will be interested in.
So don’t let your dislike of showing your face on camera prevent a channel you launch from becoming one of the next stars on YouTube.
YouTube might not be the first name that enters your mind when you try and guess who is the world’s second-biggest search engine.
But, when you learn that Youtube is owned by Google – the world’s biggest search engine – you won’t be surprised that keywords play a role in how videos rank on YouTube.
YouTube is so popular that 300 hours of video is uploaded the site every minute; way too much content for humans to watch and categorise. So, instead, YouTube uses the keywords in the video title and associated tags to help understand a video’s topic and rank it accordingly.
Keywords Are Important.
For SEO purposes then, you should choose the keywords you put in your title and tags carefully. Keywords could be the difference between success and failure for your video. It makes even more sense to perform keyword research first, before you plan and shoot your videos.
Understanding the content YouTube’s audience is searching for prevents you from wasting time making videos that no one wants to see.
But how do you find the hot keywords users are hunting for on YouTube?
There is no official keyword tool for YouTube like there is for Google Adwords with its Google Keyword Planner. But there are several third-party tools you can use to determine what is popular, and what topics should be left alone.
This post gives you five of the best YouTube keyword tools you can use to analyse the most searched youtube keywords. Some are free, and for some, you have to buy a subscription to access full functionality. Let’s jump into the list.
vidIQ is a free chrome extension which adds additional keyword analysis information directly on the page on the YouTube site. Search for any term, and the plugin displays keyword data on the right of the results, as shown below.
You can also toggle the plugin to display the tags used by the top ranking videos underneath each result.
You can use the data to determine if a keyword has potential for using in a video title and if it’s worthy of a topic to add to your content planner.
vidIQ provides an ‘overall score’ for each keyword, rating them out of 100 and declaring how hard it will be to rank for them.
But you’ll have to take them on their word for this metric, as we don’t know the scoring system they use. It’s best if you use the score as an indication, then make your final keyword choice after further research.
Ideally, you will want to find keywords with high-volume and low-competition. But in reality, most of the high-volume keywords will already have lots of videos competing for the traffic, and should only be attempted by well-established channels.
Newer channels will have to seek out medium to low competition keywords, with correspondingly low search volume.
vidIQ also shows you the top-performing channels for the keyword, so you can dig into their content to see what’s working for them. Also displayed, is a selection of related keywords, which may contain ones that may be more suitable for you to target.
Only three ‘related opportunities’ display with the free version of the plugin; if you take out a subscription, you get to access hundreds more.
Underneath each video, you can toggle the display of the tags used by a video. You can use them for inspiration for other keywords, or steal them outright to use in your video with a one-click copy to clipboard.
Once you select a video from the results, vidIQ provides further information about the video and channel; daily views, country of origin and even displays the channel’s tags. So you can reverse-engineer a whole channel if you wish.
viqIQ provides plenty of helpful keyword suggestions for free, but so much more with a paid subscription. A monthly subscription of $7.50 gets you access to their full keyword research tool.
Google Trends is a free Google tool that shows the popularity of a topic over time. While it doesn’t show keyword volume, it is nevertheless helpful in narrowing down subjects for your video ideas.
Enter in any keyword, and the tool displays a graph showing the popularity of the keyword over the last 12 months. Here is an example using the keyword ‘selfie stick’.
A scale between 0 and 100 is used to rate the search term, so you can see at which times of the year a topic peaks in popularity. Knowing when a subject is most searched for can help you time the release of your content.
You can see in the result above that interest in selfie sticks peaks just before Christmas. So if you were to review the top selfie sticks, it might be a good idea to plan your video for release in late September.
Before you commit to any topic, look at more than 12 months of data. From the drop-down menu, select ‘Past 5 years’.
Oh no! It looks like the selfie stick craze peaked in 2016 – perhaps this is not such a good content idea for a video.
Google Trends also allows you to compare keywords to see which one is more popular. If you have two keywords that you are considering making a video for but can’t decide which one to go with, enter both terms.
The resulting graph shows you which is the most popular, and the peaks can help you time the video release.
You can also change the filter to show data from YouTube.
Google Trends also provides other related topics and keyword ideas for your seed keyword at the foot of the page.
Avoid using Google Trends as the only tool you use for keyword research – there is no indication of the number of people searching for the keyword. So it’s best used to compare topic ideas and time you release of content.
YouTube Autocomplete / Keyword.io
An excellent way to analyse keywords and identify content topics is by using the autocomplete results from YouTube itself. Start typing any words in the YouTube search bar, and a pop-down menu appears containing helpful suggestions.
It’s a typical search engine feature, designed to speed up the browsing process by ‘guessing’ what the viewer is searching for. It’s not a bad way to harvest keyword suggestions for video creators either!
In the example below, you can see the autocomplete keywords displayed in a pop-down menu for the broad term ‘pancakes’. Because YouTube wants to be a useful site, it only shows keywords that are relevant and will answer the searcher’s query.
YouTube is giving you keyword ideas that users are actively searching for.
I’ve underlined some long-tail keywords in the example below, which could easily be the topic of a video.
While a free method of performing keyword analysis for YouTube, it can be a lengthy process to harvest a bunch of ideas. Also, once you have your keyword list, you then need to check them individually using another tool like vidIQ.
Keyword.io is a tool that automates the process of harvesting keyword ideas from autocomplete search boxes. It covers more than just YouTube and Google, and scrapes autocomplete keyword data from other major search engines, as shown below.
Typing the same seed keyword of ‘pancakes’ into keyword.io and selecting the YouTube option returns 939 keyword ideas to analyse further.
The free version of keyword.io only gives you keyword suggestions. To find out more information on the keywords, like average monthly search, you need to take out a subscription to their pro account. Alternatively, you can run them through another keyword tool that you have access to.
Understanding the average monthly search volumes can help you pick popular keywords and topics for your YouTube video content plan. Here is the sort of information the pro account grants access to.
Current pricing is $29 per month for a personal account. You could signup and do a mammoth keyword research session for your channel, so you’d only need to pay for a single month.
Morning Fame is a Youtubers tool that links directly with your YouTube account. It provides enhanced analytics of your existing videos and suggests keywords it thinks you have a chance to rank for.
As we’re talking about keywords here today, I’ll skip the analytics part of Morning Fame and focus only on the keyword research capabilities.
Like most keyword tools, you can start by entering a seed keyword to work from. But Morning Fame has an alternative possibility as well. You can paste in any video URL from YouTube, and it will suggest keywords based on the topic of that video.
On the next screen Morning Fame presents it’s keyword suggestions in a unique and helpful way. It divides them into two lists based on the competitiveness of the keywords; one list it considers suitable for larger established channels; the other more appropriate for smaller channels.
If you are just getting started with your YouTube channel, then trying to rank for ultra-competitive keywords is likely to end in frustration. It’s unusual for a new channel to rank for popular keywords quickly, because of the way the YouTube ranking algorithm works. Your channel simply won’t have the sufficient authority that YouTube demands.
So a list for small channels, where you can compete for initial views and start to grow your channel, is a great feature.
When you select a keyword from the list, it goes to the next screen and displays a further analysis of the term. You can see in the screen below, that while the keyword scores an ‘A’ for relevance, it rates an ‘E’ for views, which means its a low-traffic keyword – probably best to try another suggestion.
At the time of writing, Morning Fame is still in the early days post-launch. Access to the tool is by invite-only, but if you hunt around on Google, you should be able to find an invite. Look for reviews of Morning Fame on blogs and on YouTube itself.
Ahrefs Keyword Explorer
If you want to really get under the hood of YouTube and perform detailed keyword analysis for your channel, then you need to pay for one of the professional-grade keyword tools like Ahrefs. Used by many content creators, it is frequently rated in the top 5 of all SEO tools.
Ahrefs has a database of 841 million YouTube keywords. So whatever your channel niche, you are likely to find many keywords you can target.
To get started, enter your seed keyword, select ‘YouTube’, and choose target country.
The tool returns the total search volume for the keyword, indicates how often people click a video after using the keyword, and provides suggestions for alternative keywords.
So far, so good. But Ahrefs true capabilities are shown in the variety of additional keywords it provides using the phrase match option. This feature returns all the keywords from their database, which include your seed word.
The phrase-match results page for the seed word ‘pancakes’ has nearly 13,000 results. Along with the search volume for each keyword, you also get the number of resulting clicks after entering that keyword.
This helps you to target keywords which attract a higher percentage of clicks. Click-thru rate is a crucial metric in YouTube analytics, and also plays a part in how YouTube ranks videos. So it makes sense for you to target keywords which have the best chance of getting a click.
You can also use filters to narrow down large lists quickly.
Ahrefs is one of the best keyword tools on the market, but it comes with a hefty price tag. Plans start at $99 per month. However, you can stop your subscription at any time and restart it when you need it. Additionally, there is a one-off trial where you have access to the software for seven days for $7. Use it wisely.
Well, that wraps up this overview of tools you can use to analyse keywords for your YouTube channel. It’s worth reminding yourself when you plan your videos that YouTube is a search engine, just like Google.
The keywords you choose for your video title and tags can be easy or extremely difficult to rank for, and all the stops in-between.
Give your channel the best chance you can, by performing keyword analysis first with some of the above tools. If you want a helping hand, then contact me to arrange a consultancy call to help find the best keywords for your YouTube channel.
In the competitive world of YouTube, getting viewer attention is one of the biggest hurdles to overcome.
Even when you have an established audience, most of your subscribers will still probably have dozens—perhaps hundreds—of other channels that they are subscribed to.
The unfortunate result of this is that, even though they are subscribed to you, your latest videos could get lost in the shuffle depending on what else is being released at a similar time. And with 500 hours of new content being uploaded every minute, there is always something else being released at a similar time.
“Ringing the bell”—clicking on the notifications icon—can help to get your videos into your subscriber’s feeds, but even that might not do the trick if your subscribers have notifications turned on for several other YouTubers.
YouTube Premieres are another tool in your arsenal when it comes to getting attention for your videos, but what is a YouTube Premiere?
A YouTube Premiere is a mini live stream of a newly published youtube video. Unlike normal scheduled videos a Premiere has a countdown before it starts, a live chat feature to interact with the content creator and an opportunity to gain some income as a creator with super chats.
By essentially announcing your video ahead of time and giving it a landing page, there is more time for your upcoming video to find its way into people’s feeds and consciousness. We’re going to take a deep dive into how Premieres work, why you need them, and how best to use them.
How YouTube Premieres Work
Being able to answer the question of what is a YouTube Premiere is only part of the battle; you still need to know how to use it! When you upload a new video, you can hit publish immediately and put it out to the world. If you are planning a little further ahead, you might keep it private for a little while.
Keeping videos private to start with is a useful tool because it means your video will be fully processed when you do make it public, and it means you will have a link for your video ready to go when you do make it public. But as useful as this method is, your viewers will still not be aware of it until it goes live.
If you have a strong social media following, you could always drum up interest for your upcoming video on places like Twitter and Facebook, but the effectiveness of even that is dubious when there is no immediate link to share.
Unfortunately, people tend to be a bit flaky about remembering things like that unless they are diehard fans.
A good way to look at a YouTube Premiere is as a way of uploading your video privately while giving it a landing page that you can link to. The landing page will look like a regular YouTube video page minus the actual video and will let your viewers know how long they have to wait for the video to premiere.
The page will also feature a chat window, allowing your viewers to socialise with each other while they wait for the video to premiere.
Perhaps most importantly, however, there is an option to set a reminder for the premiere time, which circumvents that pesky habit we humans have of mentally making plans and forgetting to follow through with them.
Premieres are especially useful for YouTuber’s whose videos have a limited shelf life. If your content is evergreen—meaning it maintains relevance for a long time after its initial upload date—getting viewers through the door on day one is not as important. If you are making content that is very much current, such as gossip videos, news commentary, or even personal vlogs, you want to get as many eyeballs on the video at release time as possible. Think about from the perspective of a viewer. If a current events video from three days ago pops up in your feed, you are much less likely to click on it—unless that channel was your only source of news—since the content of the video will already be out of date.
Another feature of YouTube Premieres is the fact that the video plays like a live stream when it does go public. Until the video has been premiered, viewers will not be able to skip forward beyond the point where the video has reached so far.
This helps to create more of a sense of an event, rather than just a new video upload, since everyone watching it live knows they are all seeing the content at the same time.
Making the Most of Your YouTube Premieres
Regardless of how much of a potential boost to your channel a YouTube Premiere can bring, there is no sense in using the feature if you don’t intend to make the most of it. But how do you do that?
It can help to think of it as similar to a movie premiere since that is essentially what it is modelled from. There are four basic stages to the process;
The build-up is the period leading up to the premiere of the video, and begins when you first start promoting it. For most YouTubers, this will be when the premiere is created, and there is a linkable page to direct your viewers to.
During this period, you will be looking to draw attention to your premiere, and hopefully, get plenty of people clicking that “set reminder” button. You should make full use of any social media sway you have during this period, as well as the community tab on YouTube if you have access to it.
It is best to get the link up at least a day or two before the date you intend to premiere the video, as this will give you plenty of time to drum up the interest you need.
Though technically part of the build-up, here we are referring to the time immediately before the premiere itself. This could be as much as an hour before, but really the time that things begin to get going will be organic and determined by when your viewers start piling into the chat.
People generally love to be part of things, and somebody who is on the fence about watching your premiere will be more likely to stick around if they check-in and find a bustling chat room full of people interacting with each other.
Your role in this part is to be an active participant. Don’t just leave it to your viewers to chat amongst themselves while they wait for the video; get in there and join in. Talk to them about the video, get them excited for what’s coming. If people are interested enough in your content to be in your Premiere’s chat just before it goes live, the chances are they will be interested in talking to you. Your active participation in this stage will get the chat flowing which, as we mentioned above, is a good thing for retaining more viewers.
As we mentioned, a premiere plays like a live stream in that viewers cannot skip forward. This helps to create more of a sense of an event around the release of the video, and you should capitalise on that by remaining active in the chat while the video is playing.
Viewers like to feel part of things, and being able to interact with you during the video will certainly help to make that desire a reality.
After the Premiere
Once the video is live, and the excitement of the premiere is over, it’s time to switch back to regular YouTuber mode. Promote the video the same way you would for a regular non-premiere video, and try to catch any of your subscribers and other interested viewers that the premiere missed. For videos that aren’t evergreen, the first twenty-four hours after upload usually pull in the majority of that video’s views, so you definitely make the most of those twenty-four hours. Of course, if your videos are evergreen, there’s less urgency about this initial period, but it certainly won’t hurt to give your videos an extra push in the beginning.
Too Much of a Good Thing?
YouTube Premieres is an excellent tool for drumming up interest in your upcoming videos, but there can be an element of “The Boy Who Cried Wolf” about it if you premiere every video you release.
In short, YouTube Premieres are intended to highlight special videos. For some channels, that may apply to every video that gets released.—for example a channel that releases videos months apart, or a channel with massive production values or big-name guests. If, on the other hand, you are putting out weekly videos—or even more frequently—and you are premiering every one of them, your viewers will very quickly stop seeing your premieres as something special that they should tune into.
How this will work for your channel specifically is something only you can tell, but use your best judgement when deciding which videos to premiere. Once your viewers have mentally assigned a negative sentiment to something, it is very hard to undo it.
Thumbnails Just Got Bigger
Good thumbnails are an essential component in any successful YouTube channel, but another dimension of importance is added by YouTube Premieres. Though there are some situations where your thumbnail may be shown in all its high-resolution glory, viewers typically don’t see your thumbnails as anything other than… well… a thumbnail!
The tiny little image that shows up in search results and recommended tabs is usually the only action your thumbnail sees, and so it can be tempting to only spend time making it look good at that size.
With YouTube Premieres, your thumbnail will occupy the space where the video would ordinarily be until that video goes live so that it will be much more visible than your usual thumbnails.
Now, we would advise that you put lots of effort into your thumbnail regardless of whether you intend to use YouTube Premieres. After all; they do get seen full size occasionally, and YouTube could change the way their platform displays things at any time. You don’t want to open YouTube one day to find they have doubled the size of the thumbnails and suddenly your videos look terrible in the sidebar. But if you have been making your thumbnails without much concern for how they may look on the big screen, now is the time to change that.
When to Use Premieres
We touched on this above, but there are times when YouTube Premieres are perhaps not appropriate, and times when you are missing out by not making use of them.
The primary reason you might want to avoid using YouTube Premieres is if you release a lot of content and you are putting out what amounts to a regular video at your usual interval. This is especially the case for channels that make daily videos since the viewers will quickly get fatigued by the constant barrage of updates; they will have only just finished watching the last one before the next premiere is popping up in their feeds.
If you release videos far less often—say once every two weeks or once a month—then premiering may be more appropriate for your regular uploads. However, an argument could still be made that you should save it for exceptional videos rather than your usual fare.
These special videos, however, are where you absolutely should make use of YouTube Premieres. These videos might include subscriber milestone specials, big announcements, or really anything that constitutes a noteworthy thing for your channel. Videos like this will already carry an air of excitement with your viewers, and using YouTube Premieres on top of that will only serve to build up that interest even more.
How to Setup YouTube Premiere
Setting up a YouTube Premiere is very easy. Once you have your video ready, head over to YouTube and upload it as normal. When you get to select how the video will go out (Public, Private, Unlisted, Scheduled), select “Scheduled”.
Let the video finish uploading so you can set all of the details for your video, being sure to cover things like monetisation, cards, and end screens, you should be able to see a toggle near the visibility options that says “Set as Premiere”. From there, make sure your data is correct, and as soon as you hit save, your video’s page will be live for your viewers to visit.
You may want to set your video to unlisted first, that way you can fill out all the details at your leisure, make sure you’re happy with the thumbnail and titles, and when you’re ready, change it to scheduled.
You can paint pictures using only your fingers, but it’s doubtful you’d be any good at it unless you are Iris Scott.
All accomplished artists use tools to help them express their creativity; one tool helps them draw perspective; another helps mix colour.
As a YouTube creator, if you’re only shooting a video quickly, then uploading it after basic editing, in your own way, you are painting with your fingers.
The top YouTubers use a range of tools to help create and promote their work. Some help to make the videos more entertaining, while others allow their videos to rank well.
This article looks at ten products you could add to your YouTube video creation toolbox. Five help the visual/production process, and the other five help you with SEO/ranking.
Let’s jump right in.
Visual / Production Tools For YouTube
These five tools help you to transform your videos from dull talk-to-the-camera sermons into more expert productions.
There are tools for graphics and editing, libraries of sound and b-roll footage, and tools for captioning your content.
Adobe Creative Cloud – YouTube Video Production Tool
Occasionally you want a tool to edit photos, sometimes you need a tool to polish audio, and you always have to edit your content.
Adobe Creative Cloud is a suite of tools that help you to produce professional-quality content. For one monthly price, you get access to over 20 applications that are used by many of the top creators in the business.
You could hunt around for individual alternatives from other providers. Some you’ll be able to find free of charge, others you’ll be able to hack together using free trials, but you should want to use the best. And the best thing about Adobe Creative Cloud is that all the tools in the suite work happily together. So you’ll never have to hunt down file convertors, and you’ll be able to use tools that you hadn’t consider trying before.
For YouTubers, the centrepiece of Adobe Creative Cloud is Premier Pro, the industry-leading video editing software. You’ll need a decent computer to run it on as it’s quite resource intensive.
While there is no free trial for the Creative Cloud collection of tools, you can trial some of the individual ones for 30 days. Adobe Creative Cloud works on both Windows and Mac.
Price: $49.94 per month for access to all tools.
Storyblocks – Youtube B-Roll and Audio Library
Give your videos extra flair with B-roll footage and sound effects. These types of assets are available free of charge on some stock-footage websites, but the choice of clips is small, and many are overused.
Storyblocks is a paid stock-footage website with 1.5 million videos, images, and sounds you can edit into your content.
All media is copyright-free and easy to find using categories and tags.
Want to cut to a person crying to emphasise a point? Storyblocks has a choice of over 1000 videos.
Video is available in a variety of resolutions including 4K, and most clips are under 35 seconds long. The audio clips include sound effects, short tracks, and shorter loops which you can, well, loop to get the length you desire. If you need the sound of a hammer bashing on stone or an ambient backing track, you’ll find it on Storyblocks.
You can buy a lower-priced subscription to access only video or sounds, but these are quite restrictive.
Much better to buy a pass for unlimited access which is $65 per month. Plans are flexible, and you can sign up for only a month if you like.
You can also link your YouTube account to Storyblocks and let their automated software handle copyright infringement claims too.
Placeit – YouTube Intro/Outro Tool, Channel Banners, Logos and End Screen Templates
Becoming successful on YouTube is very difficult to do without branding yourself. The immense volume of videos means you must build a recognisable image so that users can spot you in the search results and suggestions.
Of course, your branding needs to look good too. Crummy photoshop skills can make your videos stand out – but for all the wrong reasons. So use a service like Placeit to help you design and build a professional brand image.
Placeit has dedicated tool to help you design and produce YouTube intros and outros and has hundreds of templates to pick from. You can also design custom logos and animate them too.
It’s likely as a Youtuber that you will want to cross-promote content on social media as well. Placeit has tools for creating Instagram stories and videos, and templates for Facebook covers.
Placeit is cloud-based, so you use all the tools via your browser. One price of $14.95 per month allows you to access all the functionality, and you can make a small saving paying upfront for an annual subscription.
Not all the people watching your content will view it in the same environment. Some will view your content in comfort sat on the sofa, where they can hear your voice clearly. Others will be on the move, on a bus or in a cafe, where listening can be difficult.
For some viewers, the location doesn’t matter at all: you exclude the hard of hearing when you don’t make your content accessible to all.
Rev is a service for adding captions and subtitles to your videos. Captions are a transcript of the words that you say, allowing the hard of hearing or those in a noisy environment to watch your content. Subtitles translate your content from your spoken language to another, opening your channel to a broader audience.
Rev doesn’t charge a fixed fee for its service; you instead pay based on the length of your video. Prices start at $1.25 per minute, so you always know exactly how much it will cost you upfront.
If you want to use music by real artists in your videos, but worry about copyright issues, then you should try out the music licensing service from Lickd.
Designed expressly for YouTube content creators, Lickd has thousands of real songs to choose from by genuine artists.
You have to license each track individually, and Lickd set the cost dependent on your YouTube audience size. If you have under 50 thousand views on average for your videos, then prices start at $8 per track.
You’re not allowed to remix or change the music in any way, though you can edit for length. And while there aren’t too many well-established artists on the site yet, it’s early days. The more creators that use the service, the more artists Lickd are likely to attract.
You might create the best content around, but if you don’t choose the right keywords, or make the most of your metadata, then your channel may as well be invisible.
The following five tools help give you the best chance of your content being seen.
Google Trends gauges the popularity of any topic over time. It’s a way to discover which subjects are hot or not.
Google Trends can also help you plan the release of content for annual events. For example, if you want to know the best time to upload Halloween-themed content, the chart below shows you that interest starts to climb in mid-September. Maybe a bit earlier than you might have thought?
You can also use Google Trends to compare subjects, which can help you to narrow your focus when brainstorming ideas.
Google Trends is free to use and has lists of daily trends and real-time search trends, so you can see what’s creating a buzz online today. You also can view trend data by country, so you can find out what’s popular in your corner of the globe.
VidIQ is a tool that aims to help you grow your channel in two broad ways.
First, vidIQ helps to maximise organic reach by helping you select the best tags, and choose the right keywords for your title and description. VidIQ works as a chrome plugin that displays extra data directly on the YouTube website.
Once your videos have gone live, vidIQ keeps you on track by letting you know which of your videos performs well. The software also audits your content and can highlight issues, like which videos aren’t part of a playlist, for example.
There is a free option for the software, though this is restricted in functionality. To make the best use of the tool, you need to buy a subscription. The ‘Boost’ level is the best option as it allows you access to vidIQ’s keyword engine and permits you to track 20 competitors.
VidIQ is popular with many large and successful channels.
Price: From free, though you need a subscription to get the most from the tool. Starting at $7.50 per month.
TubeBuddy is a competitor of VidIQ and offers similar features, and uses a chrome extension to display keyword and video information on the page of YouTube’s website.
TubeBuddy also offers ideas for tags and other metadata when you upload a video. It advises on best practices to have your video rank as high as possible. It reminds you to add cards, end screens, and other essential parts that add up to make a successful YouTube video.
There is a limited free option to give you an idea of what the software can do, but to get lasting benefits, you need to take out a monthly subscription. Pricing starts at $9 per month for the ‘Pro’ level, though you can save 50% if you have less than 1000 subscribers.
Of course, you will only need to use either TubeBuddy or vidIQ to manage your channel, while they are both excellent, vidIQ has the slight edge.
Price: From $9 ($4.50 if you have less than 1000 subscribers.)
Sometimes thinking up new content ideas is hard. But it can be time wasted, too, if you don’t perform keyword research first to see if your ideas are even popular.
Fortunately, there is a free way to check if people have an interest in your idea, and that is on YouTube itself.
You may have noticed when you begin typing in the YouTube search bar a dropdown box appears with a list of options. These show a list of search terms that users are already using on YouTube to find content.
Use the auto-suggest feature to find and validate your content ideas.
When you are compiling ideas from YouTube Autosuggest, also make use of the underscore character ‘_’. It acts as a wildcard when placed between two words. Here is an example.
YouTube is giving you content ideas free of charge! Take this method a step further and combine the autosuggest search terms with the free version of vidIQ. You can see which of the ideas are popular and which you have a chance to rank with.
Morning Fame is a website rather than the chrome plugin functionality of vidIQ and TubeBuddy. Morning Fame provides analytics for uploaded videos and a keyword tool to plan future content.
The analytics section gives a good historical overview of your channel’s performance. And offers suggestions on which of your videos perform best for your audience, and recommends which type of videos you should try to replicate.
Morning Fame also benchmarks your channel against to similar ones.
The keyword research tool suggests content ideas, and rates your chance of ranking for them considering your channel size.
Once you pick a target keyword, Morning Fame rates your channel’s chance of ranking for the keyword.
Morning Fame offers two levels of subscription. While both have full access to analytics reporting, if you want more than occasional access to the keyword research tool, you’ll need to choose the Plus plan at $12.90 per month.
You’re unlikely to establish a channel on YouTube without using tools. Some tools help to make your videos compelling, and others help find best keywords to rank. There are 500 hours worth of videos uploaded to YouTube every minute, and you need to work hard to make yours stand out.
You need to add intros/outros to brand your videos, use B-roll and sound clips to enhance your content, and then make sure to edit your content well so that it engages viewers.
Finally, if you don’t take advantage of tools to help you plan and promote content, you will fall behind your competitors who will surely be using them.
If you need more help with equipment, software, artwork and other YouTube things then I have a list of EVERYTHING I use on my resources page.
Some people only visit YouTube to figure out how to unblock a sink.
But, many visit it to keep up with the latest from their favourite creators. YouTube, by definition, is a social media platform.
Social media is usually thought of as ‘fast’, yet short-lived. Content that gets posted and quickly forgotten like posting a picture of something you’re eating or instantly reacting to breaking news, for example.
YouTube, on the other hand, seems like a ‘slow’ platform. It takes time to plan, shoot, and edit a video, and most content creators only upload new material two or three times a week.
There is another place, however, to enhance the social aspect of your YouTube channel, and I don’t mean adding hearts to the comments under a video. Look a little deeper on any established channel homepage, and you’ll find a tab entitled ‘community’.
What Is the YouTube Community Tab?
YouTube has a disadvantage over other social video platforms like TikTok and IGTV. Video uploaded to these platforms is quick to produce, often unscripted, and raw.
On YouTube, viewers won’t forgive lousy sound and shoddy camera work. Viewers expect a certain standard; video content has to be scripted, well lit, and edited well, which takes time. As a result, most channels only upload only two or three videos per week.
Getting social on Twitter, Snapchat, or Instagram is like stuffing a quick sandwich in your mouth, whereas YouTube, in comparison, requires you to bake the bread first.
YouTube decided to fix this problem with the launch of the YouTube Community Tab in 2016. It’s a space for channels to interact with viewers by posting text and image updates or seeking their opinions via polls.
YouTube chose familiar functions found on Twitter, Facebook, and Instagram, and made them available to established accounts. Here’s the community tab from MrBeast’s channel.
YouTube says it’s a light way to interact with your audience in-between video uploads. It only takes a moment to update and helps you boost viewer engagement, something you should be interested in as a channel owner.
Engagement plays a large part in how YouTube ranks videos, and if YouTube selects a video to suggest a viewer watch next.
The YouTube community tab then is a place to hook people into your content, start a conversation, and build a community.
There are several types of content you can post in the community tab. Quick text updates, like a twitter post, though with the extended character limits you can use it to mini-blog too.
You can include static images or moving GIFs, giving you options to tease new content, show behind-the-scenes, or embed a video thumbnail.
One function also baked into the community tab is the ability to post polls, so you can ask your subscribers a question and get them to interact on a deeper level with your channel.
You may be thinking, why bother; I can do all of that on Twitter or Instagram? Well, one of the best bits about the community updates is they appear in your subscribers feeds, the same as your videos.
It’s a no-brainer; you can quickly raise your profile through greater exposure to your YouTube subscribers.
If you have a YouTube channel but can’t see the community tab and thinks it’s missing, next, we’ll look at how you unlock the YouTube community tab.
How To Get YouTube Community Tab
The YouTube Community tab has an eligibility requirement; to qualify your channel must have 1000 subscribers. When you hit this threshold a week, or so later the YouTube Community tab should appear for your channel.
If you have over 1000 subscribers, but can’t see it, then this could mean you haven’t activated the custom channel layout.
To do this, navigate to your channel homepage and click ‘Customise Channel’.
When the next screen loads, click on the icon for the settings (small cog).
Then make sure that the toggle switch for ‘Customise the layout of your channel’ is switched on.
Return to your channel page hit refresh, and the Community tab should now appear.
What to Post in The YouTube Community Tab
With plenty of content types to choose from in the Community tab mix it up to make your feed more engaging. You need to give viewers a reason to return to your feed, bland, repetitive content, or shameless self-promotion will work against you eventually.
Let’s take a look at each content type in turn and how you post to your feed. First, you need to open Your Channel page and select the Community tab.
To do this, click on the menu in the top right-hand corner of YouTube then select ‘Your Channel’ menu option.
Next click on the Community Tab.
The Community Tab Editor
At the top of the community tab, you’ll see the editor, use this box to start creating your community updates.
Start typing to enter text, or use the three icons at the foot of the box to link to videos, run a poll, or post an image.
When entering text, the editor formats the first line for you in a larger character size. It works like an automatic headline as there are no tools in the editor you can use to change text appearance.
The only other text feature available is the @ symbol. This lets you tag in other channels or shoutout to friends.
There aren’t short character limits for an update, like Twitter, which in theory means you could use also use text updates to mini-blog. Remember, though; users come to YouTube to watch videos. It’s unlikely that regular lengthy updates would benefit you in the long run.
Look at other channels to see how they use text updates. If you find a style you like, emulate it, don’t copy directly. You don’t want to risk your channel through accusations of plagiarism.
PewDiePie uses the simple text-based updates frequently to thank his viewers or shoutout to other channels.
But, if I’m honest, the solely-text update is a bit dull, there are better ways to drive engagement with your channel. How about asking your subscribers a question instead?
Running a poll on your Community Tab is an excellent way to build a sense of community on your channel. A survey requires participation and can help the participants feel part of something bigger – everyone likes to belong.
Select the poll button on the editor, which displays the screen below.
Choose between two and five options for your poll. You can use both text and emojis, and the character limit for each option is 65.
It’s also a good idea to add an extra ‘neutral’ option to the poll if you have space. This option is for those who want to see the results and comment in the poll thread, but don’t want to answer the main polling question.
Rather than adding something boring like ‘I don’t know’, mix it up with something more humorous to help engagement.
While you can post engagement polls like the one above, you can also use polls to ask your subscribers about future content too.
An image always helps with engagement, and you can use this option to illustrate text updates.
It’s an ideal way to show a glimpse behind the scenes of your YouTube channel. People like to ‘go behind the lens’, so try sharing some casual pictures of your studio setup or your regular home life.
To add an image, click on the image icon in the community editor and select or drag an image to the screen. It’s best using a picture with a 1:1 aspect ratio or your photo could be automatically clipped.
YouTube allows JPG, PNG, and the new WEBP image formats, but also permits GIFs too. GIFs are by there nature more compelling. Not many people skip past and image once it starts to move, so let’s take a quick look at how you might use GIFs for engagement.
GIFs are posted to your community feed the same way as images. Naturally, the format has to be GIF, and the maximum file size you can upload is 16MB.
When posting a GIF, people instinctively think about posting funny memes. But the GIF format is a great way to tease your content too. Use an online service like placeit.net to make promo GIFs and drive engagement with your channel videos.
Vanessa Lau is excellent at this and frequently teases new content.
Link To Video
Remember everything you post in your community feed has the potential to show up in subscriber’s feeds. So use the link to video icon to regularly promote videos both new and old and increase your watch time.
Clicking on the add a video icon launches the following screen.
Select from your existing videos to promote your latest upload, and mix in some of your older content as well. Plus, you can add videos from other YouTubers using the search feature or by direct URL.
Once you have selected a video, you can add text, which when published to your feed looks like the following:
Picking the right text to go with your video link can further intrigue and prompt your followers to watch.
Schedule Your Community Posts
If you are the kind of creator who likes to get ahead of your content schedule, then you can schedule as many future community posts as you wish.
This feature is helpful for those who like to batch similar jobs together, or you could use it to keep your channel active while you are on vacation.
You can also use the scheduling feature to time content for followers in different timezones. If you’re European and your channel has lots of fans on the West coast of the US. You can schedule a post linking to a new video, and time it for the morning just as people are waking up and checking social feeds. Thus maximising the chance of a subscriber seeing the fresh content.
To schedule a post, compose your community update as usual, then to the right of the ‘post’ button, you will see a drop-down arrow. Click on the arrow then select ‘Schedule post’.
You’ll now see three options to the foot of the community editor; date, time, and timezone.
Then it’s just a case of selecting the exact moment you wish your post to go live.
Once you have scheduled a post, you still have the option to edit or delete it before publishing.
Community Plus – Paid Memberships
If you manage to grow your channel to over 30,000 subscribers, you have the option to run an exclusive paid channel membership club. You need to be a member of the YouTube Partner Program to take advantage of this additional option and further increase your YouTube earnings.
You can offer several levels of membership, like in the example below from travel vloggers Simon and Martina.
The first level provides members with exclusive channel chat emojis, and the subsequent levels provide additional exclusive content unavailable to regular subscribers to the channel.
It’s not a step to take lightly, though. Members will want something of value in return, which means providing additional content regularly. So you will need to plan carefully and make sure you can deliver on your promises before you take this step.
YouTube’s Community tab allows you to speedily interact with subscribers and viewers far quicker than the average time it takes to shoot and upload a video.
Whether you are driving additional watch time for old videos or building rapport with your followers, the community tab helps you to engage on a deeper level with them.
Mix up your community posts to take full advantage of content options to keep your feed refreshing and engaging. Post images, polls, and GIFs, and sometimes show different aspects of yourself than the one in your videos.
While it is no substitute for competing platforms, it can help your channel growth, video engagement. It should be an essential part of your content creation – once you meet the eligibility criteria.
For a question like “how often should I upload to YouTube?”, there are two answers. There is the idealistic, best-case-scenario answer, and there is the practical, real-world answer that applies to you specifically.
For maximum growth potential, uploading to YouTube daily is the best option. However, there is more to success than merely putting videos online. If, for you, getting videos up on a daily basis means a severe compromise in the quality of those videos, or it is not feasible to make the kind of content you make that regularly, then of course, daily is not the right answer.
If there are no obstacles to getting your content up on a daily basis and that content is not rushed or subpar because of that schedule, then you will give yourself the best chance of succeeding by uploading more often and regularly.
But, as always, there is nuance to this topic so let’s get our hands a little dirtier.
Quality is Key
The closest thing you can get to a guarantee of success on YouTube comes with making quality content.
It is not a guarantee, of course, but if you could only nail one aspect of YouTubing, having quality content would be your best bet. Similarly, if you nailed every other aspect of YouTube except for producing quality content, your channel could—and probably would—still fail.
What this means in practical terms is that if your videos are poor quality, lack focus, or do not provide anything useful to the viewer—be it information or entertainment—it won’t matter that you are consistently managing to get a new video up every day because people won’t be interested in watching it. Furthermore, some types of content cannot realistically fit into a daily schedule, especially for individuals running a YouTube channel. DIY project channels are a great example of this.
The projects depicted on these channels can sometimes take days or weeks to complete themselves, so how, then, can you put daily videos out when each video represents multiple days of work?
So, while daily uploads would give you the best chance of success, you should adjust the “ideal” upload amount to suit your personal circumstances and your channel type. If you can’t realistically make videos more regularly than once a week without compromising the quality, don’t even consider anything more frequent than that.
This is not to say that the ideal upload schedule for you should be as often as you can possibly manage.
There is more to running a YouTube channel than the mechanical aspect of making a video.
YouTube Burn Out is a Real Problem
The fact that you can make quality videos daily, or weekly, or whatever interval you choose, does not mean that you should. Many YouTube channels fade out—or never get going in the first place—because the effort of running the channel becomes too much for the YouTuber.
Couple this with the fact that the vast majority of YouTubers never reach a level of success where they can earn enough money from their channel to pay the bills, and you have a recipe for disillusioned content creators wondering if it’s really worth the effort.
Of course, we would always recommend going into a YouTube channel with the mindset of it being a labour of love, rather than a money-making venture. That way, you are not only more likely to succeed because you enjoy it, but it will also be a nice bonus if the money does start rolling in.
But if you are running yourself into the ground trying to get content out on a gruelling schedule, and you are one of the overwhelming majority of YouTubers who don’t make enough money from their channel to quit the day job, you will almost certainly reach a point where it doesn’t feel worth it anymore.
Exceeding Demand has no Benefit
Another aspect to consider here is the viewer’s desire to watch that much of your content.
Something like a current events channel with regular short videos suits a daily upload schedule, but if you are making hour-long in-depth analysis videos, even if you could get one out a day, would your viewers have that kind of appetite for what is essentially a lot of intensive content?
People lead increasingly busy lives, and there are far more options competing for their downtime than at any point in human history. Forget the Netflixes, Amazon Primes, Xboxes, and any number of other sources of entertainment. On YouTube alone, there is more competition for your viewer’s attention than you can fathom, no matter how small your niche is.
If you are putting out videos that are over an hour-long daily, you will almost certainly dilute your viewer’s attention. You may find they only come for one or two videos a week, for example, when you are uploading six or seven.
Will this hurt your channel?
Not in any significant direct way, but it would mean you are putting a lot of extra effort in for very little return. It would be a far more efficient use of your time to put that effort into fewer videos, hopefully improving your content and giving your viewers more breathing room between each video.
There are also arguments to be made on the optics of having highly viewed videos. While it is generally a good idea not to obsess over viewing figures, it is an unavoidable reality that highly viewed videos tend to get a prestige boost in the minds of new viewers.
That is; they see a lot of people have watched a video and they are more likely to deem it worth watching. If you spread your views across multiple videos, rather than focussing your energies on a smaller number, you risk your content coming across as less-viewed, which will have an indirect impact on your growth.
Consistency Trumps Frequency
Now, we’re going to level with you, regardless of what we say the best plan for success is regarding upload schedules, there will always be exceptions. The truth is you can succeed on any schedule if the content is good.
For example, YouTuber, Code Bullet, has a very popular coding channel.
His upload schedule is hilariously inconsistent, often stretching to months between videos. This state of affairs has become a running joke in both the comments section and the videos themselves, and yet his channel has over two million subscribers, and his videos (when they eventually come) consistently pass two million views.
It can certainly be done, but if you’re going to go off-book, posts like this won’t be a great deal of help to you.
If you want to play it a little more conventional, having a consistent upload schedule is often more effective than having a frequent schedule.
Consistency works for you both with the viewers and with YouTube itself. For YouTube’s part, they want people to stick around, and a big chunk of that is finding YouTubers that are going to draw viewers back on a regular basis.
Having a consistent upload schedule tells YouTube that you are reliable and that any subscribers you gain have a reason to keep coming back because you will always put out new content.
And, for the viewers, a consistent upload schedule tells them they’re not investing time in something that might just disappear one day without warning.
In much the same way people are more reluctant to watch a TV show that they know was eventually cancelled abruptly without the opportunity to tie up any loose ends in the plot, viewers will be less likely to subscribe to your channel if it looks like you might have stopped uploading because your last video was four months ago.
You should always try to make content based around what you are interested in because that gives you the best chance of being able to stick with it in the long term. It also makes the process easier because it’s much easier to work on something you enjoy.
So, when we talk about evergreen content, it may be useless information to you if your interests don’t mesh with this kind of content, but if you can make evergreen content, you will be in a much better position to succeed in the long term.
But what is evergreen content?
Evergreen content is content that has a long shelf-life. Content that will still be relevant and useful to viewers many months—or even years—down the line.
To give a couple of examples that illustrate what we mean, a video on celebrity gossip will only be relevant for a news cycle—something that is getting increasingly short in recent years. A tutorial on how to perform some clever trick in a popular piece of software, on the other hand, will be relevant for as long as that software is in use and the trick works.
It is not uncommon for YouTubers making evergreen content to give up on their channel, feeling that they are not getting anywhere, only to come back to it years later and find that their subscribers have continued to grow in their absence. This doesn’t happen for channels like the celebrity gossip channel we mentioned above.
Again, your content should largely be determined by what you enjoy making, but if you can make evergreen content, the success of your channel will be somewhat insulated against the possibility of failure due to inconsistencies in your upload schedule.
It also makes it easier to take a break from your channel—as you may sometimes feel the need to do—without it damaging your growth.
Make Sure Your Viewers Know What’s Coming
If you have a regular upload schedule, you wouldn’t have to do much more than making sure people know what that schedule is. But a lot of videos—especially videos that are not evergreen—tend to get the bulk of their views in the first few days after upload. The more views your video is getting in a short space of time; the more YouTube is likely to recommend it during that time because it will see it as something that is trending.
What this means in practical terms is that you should do everything in your power—without being obnoxious or spamming people—to make everyone aware that you have new content coming out, and what your upload schedule is.
Take to social media, update any mailing lists or Discord servers you run, etc. Treat it like a campaign, rather than a single blast of updates, such as waiting for a day after uploading and then posting about it in your community tab.
Spend at least twenty-four hours letting people know, so you have the best chance of catching the most viewers in the shortest amount of time.
It may be less important for evergreen videos, which will often get far more views over its lifetime than it does in the first few days, but it still helps to get that initial boost which could lead to YouTube promoting the video more.
As we mentioned above, there is a psychological component to seeing that a video has lots of views, and may increase the likelihood that someone clicks on your content.
So what have we learned? The more frequently you can upload videos to YouTube, the better the chance of success you have. But this only applies if you can get videos out at that rate without compromising on quality.
The minimum interval you should have between videos is however long it takes you to make the best content you can make because, ultimately, the quality of the content is more important than the frequency with which you upload it.
Evergreen content, if it fits your channel, can act as a kind of buffer against infrequent upload schedules, attracting viewers to your channel long after they were uploaded.
And, finally, promote your content. You don’t want to be in a situation where people who want to watch your content don’t because they didn’t realise there was a video out. Tweet, post on Facebook, Instagram, and wherever else, you have social media accounts.
Encourage viewers to click the notification icon on your video, whatever it takes. But don’t spam or act in other annoying ways because that will just put people off.
And, just to reiterate; the quality of the video should always come first.
Zoom is a powerful tool that you may be using for meetings, but did you know that you can use Zoom to live stream to YouTube, Facebook and other places as well?
HOW TO LIVE STREAM WITH ZOOM
Hello, I’m Alan Spicer, your YouTube certified expert, and I use Zoom all the time to do channel audits with vidIQ.
It’s a meeting platform where you host a meeting, they join in, you can video chat, you can even share screens, but did you know you could live stream that meeting or even use Zoom as your platform for you to live stream yourself, share your screen, do your own channel audits, maybe show your recipes, that kind of thing?
Using Zoom gives you the opportunity to screen share, show what you’re doing, share to the world generally how you’re feeling, maybe walk your way through a process, a tutorial or webinar.
Let’s go to the computer. You started the click new meeting.
At this point, you get to see my fluffy face. Now we get to go full screen, so you get to see my face. I’m talking to the webcam and this is Zoom.
Now, if you’ve never used Zoom before, that’s perfectly fine. Most people ever found it pretty much in the last month. Now you do.
If you go down to the bar down here, what you can do is have a look at what participants is in here.
You can invite people, you can control who happens to be in here.
So if there’s someone in the meeting, you want to mute them. If you just want to talk to yourself, then you can do so.
You can screen share by using the little button down here and you pick a screen.
This is available. You will see in this case, it moves me to the right-hand side of the screen and I can draw things, so anyone in the meeting will be able to see this.
Or if I have a screen open like Facebook, for example, or a browser, I can share that browser, and then once again, I am in the top right-hand corner, you can see all my tabs and stuff like that. You can see my channel analytics.
Now, one thing you can do is live stream. What you do is go into your settings, go to “Profile” and “View Advanced Features.”
Now in your settings, if you scroll all the way down to the bottom, just above the email settings, keep going, keep going, keep going. There’s an email notification and just above you see: “Allow live streaming meetings.”
You click over, you can choose what platforms you want to live stream to. Facebook, for example, or YouTube. You can do Facebook and YouTube, or you could do “Workplace by Facebook,” or you can use a custom-streaming service, which is here.
See, I’m going to click “Facebook” for this time and I click “Save.”
I’ll go back to the Zoom. I click “New Meeting.”
I enter full screen. You will now see under more options “Live on Facebook.”
So once you’ve got everybody in, you’ve invited them in, you are ready, you’ve got all of your graphics and stuff like that, you click “Live on Facebook.”
It will ask you to choose what timeline you want to share it onto, your timeline, a group, an event, share to a page that you manage.
I’m going to share on my timeline, then it connects Zoom to Facebook Live.
And if you use the new Live producer, when you click “Next,” you can use a key stream, you can use paired encoder.
Click “Next” and “Done.”
You will now see here, this is what I was talking about two or three seconds ago.
You can see here that the audio quality is 126.4 kilobytes per second. You can see the video is 2.1 megabits per second, and as you click on the arrow down here, you can have a look at all of the important coding settings.
My stream is in the bottom right-hand corner, and as you can see here, it goes.
What you would do on the left-hand side is fill in the name, the title and the description of the live stream.
You choose whether or not it goes to Friends or to Public, and where you want to share it to: Timeline, page you manage, or a group.
When you’re ready to live stream from Zoom to Facebook or YouTube, or anywhere else, you click “Go Live” and you are done.
Are you struggling for video ideas? Here is a sure fire way to have unlimited options that are definitely being searched.
DO THIS FOR UNLIMITED YOUTUBE VIDEO IDEAS
Here we go. Hello, I’m Alan Spicer, your YouTube certified expert and I know that it’s really hard to get started on YouTube. It’s hard to think of ideas.
When you first get started, you might barrel into ideas. You might have a load in your head. You might have a notebook to get started, but sooner or later, it might just dry up where you get a bit of writer’s block, you’re stuck.
The core problem here happens to be that you want to be creating content that is searched, and being searched for right now, because it’s okay to throw up a video about your travel, it’s okay to throw up a video about your new hair dye or to seat there reading a book, but if you truly want to get caught by search, you need to make sure that you’re actually making content, that people are searching for.
I use this all the time. It’s called the “Alphabet Soup Method.”
If you already know what this happens to be, then fine, please bear with me, right?
I’ll explain why it’s important. But if you have no idea, I’m just about to explode your brain.
YouTube is the second largest search engine on the Internet. The only one that beats YouTube is Google who owns YouTube. So, they’ve been doing this for years. They’ve got 10, 15, 20 years worth of experience of learning what humans want to know, or find, and they understand our searching habits.
This means that you finally get that shortcut to understanding how people find your videos. I do channel reviews for my clients and I did possibly hundreds over the course of the last few months with vid IQ.
So many people make this mistake. Well, you look at their video and they have a fantastic done now, but the title of the video is the name of a series or “Wow, look at this!” or “Yummy cupcake.”
At least “Yummy cupcakes” is a searchable term, but “Wow, look at this!” and “This is a wall” or “We went here.” Nobody is searching for “We went here,” or “I dyed my hair.” Nobody is searching for really obscure Wow titles.
The only reason you get away with Wow is if you’re Casey Neistat or Jake Paul or Logan Paul or Cody Wanner, people who already have an inbuilt baked audience.
For a small YouTube channel, you need to stop pandering to either suggested traffic by uploading a ton of content or search by being smart aboutnhow you title content and how you think your things that you will create. There is no point in making a video that is so ultra niche that the only person that’s going to search for it is you and your mom.
That’s why you can’t just do, “Here’s what I did on my day in my house with my brother” because nobody else cares about that other than your brother.
So, what you do is you go to the search bar and dependent on your niche you start typing your way through search suggestions.
Let’s say I want to do something about cake, so I type in “Make a cake” and you’ll get your search results. But here’s the important thing: “Make a cake a” and it gives you suggestions.
Then, “Make a cake b” and “Make a cake c,” these are your search terms that humans have actively searched for.
So it could be “How to make a cake without eggs, how to make a cake with chocolate, how to make a banana cake, how to make an almond cake,” these are search terms that people have searched for.
And if it doesn’t auto complete, it’s likely that people haven’t gone to look for it.
You could also do this in Google, you type in your keyword or key-search term, “How to make a cake.”
And then you scroll all the way past the results down to the bottom, to the related terms. These are also video topics that you can make.
As you keep clicking through, you can get ultra niche. So it could be, “How to make a chocolate cake with cherries, how to make a chocolate cake with fudge icing.”
The ABC method will give you an unlimited amount of ideas that you can deep dive into. Also, if it was to just do the search results, that’s what I did here to start with: “How to make a YouTube,” and then it was “Playlist, channel, video, end screen, end card, outro.”
You will never run out of topics and you can always cheat by adding a little asterisk as well.
So, “How to * cake?”
What this does is it tells YouTube,“Okay, I want it to be about cake, but I don’t know what it is.”
So it could be, “How to proof a cake, how to ice a cake, how to make a fudge cake brownie.”
The little stars are wild cards and YouTube will auto fill it. And if it auto fills it for you, you’ll see that those are words and phrases that other humans have searched for in such a regular basis, that it becomes a search term.
If you pair that up with something like vidIQ search tool, you can see the competitiveness and the volume.
What you need is low competitiveness and high volume, which means there are so many people searching it, but not enough content to service that need.
So you want to record in 4K and you want to do it on your mobile phone at 60 FPS.
You don’t have to have a DSLR nowadays. You don’t have to have a powerful, stupid webcam. You can record fantastic footage, even in 4K on your mobile phone.
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
Now, most people will be focusing on 1080p right now, and there’s no real difference in uploading to 4K just yet, but maybe you want to get ahead of the curve. Maybe you want to record at 60 FPS to slow it down at certain points.
I get that 4K video can be confusing – I have deep dived into 4K vs 1080p for YouTube in my blog. We look at resolution, bit rate and even look into whether is does better on YouTube in search.
I’m going to show you how to do it on this phone.
Now you get out your phone, you hit the “Settings” menu and you scroll all the way down to “Camera.”
In here, you’ll see your QR code settings, your grid, whether you’re recording in HDR or whether you’re recording in Slow-mo.
But the most important setting is your video record and mine is currently set to 1080p at 30 frames per second.
But as you click through, you’ve got a choice of settings here: 720 at 30, 1080 at 30, 1080 at 60, 4K at 24, which is normal for talking heads. Then 4K at 30 frames per second, which is normal if you’re just chatting like this, and 4K at 60 frames per second, most efficient.
Now you’ll also see on the screen that it will break down roughly what this means to you.
You’re looking at 720 if you’re going for small file sizes, 1080p at 60 frames per second if you’re looking for normal and smooth video.
4K at 24 frames per second is the movie look, and 4K at 60 frames per second, it gives you more leeway, a little bit more flexibility, the ability to slow the footage down if you need to.
Why do you want to slow it down?
Well, the human eye is used to seeing things in cinemas and on games at 24 or 30 frames per second, these are the things that you normally see on TV.60 frames per second is what you’re used to maybe on PC and stuff like that and 60 frames per second gives you the chance to do slightly slow movie shots.
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here and if it’s not there quite yet, I’ll add a link in the description when it arrives.
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here.
Getting more views on YouTube is the ultimate aim for all YouTubers.
More views equal more money from the YouTube partner program. So you should seek out ways to get an edge over your competition and get more views for your content.
One way to get more views for your channel is to get the YouTube algorithm to recommend your videos. YouTube attempts to keep viewers on its platform by suggesting another video on the same topic to keep the user watching.
If YouTube can work out the content topic of your channel, then your videos have a better chance of recommendation to a viewer.
One way to assist YouTube in understanding your channel content topic is by adding keywords (tags) to your YouTube channel.
This article explains what YouTube channel keywords are, how you can choose the best ones for your channel, how you add them in YouTube Studio.
YouTube Keywords – Video vs Channel.
You probably already know that when you upload a video to your YouTube channel, it’s good practice to add some tags or keywords. YouTube uses these keywords to help it understand the topic of the video content.
So when you enter a title and add in the tags for your video, choose keyword phrases that someone might use when searching for your video topic.
For example, I made a video all about adding tags to YouTube videos. I made sure to use the keywords ‘YouTube video tags for search’ and ‘how I tag my YouTube videos’. These are potential keyphrases people might type in the YouTube search bar.
As for the tags, I took those keyword phrases and mixed them up to use as a start point for my video. Here they are:
As you can see, video tags get very specific about the content of the video. And I make my videos with a singular focus on purpose, so that they provide educational information on a narrow, niche, subject.
It helps viewers to find my videos and get the exact information they need.
So, What Are YouTube Channel Keywords?
For YouTube channel keywords (tags), you need to be painting with a much broader brush. If you make videos about cooking pasta dishes, then your video tags may contain words like ‘penne’, ‘farfalle’, and ‘linguini’, depending on the recipe you are cooking.
But your channel keywords need to communicate the overall topic of cooking pasta dishes. So you should use broader keywords like ‘cooking pasta’, ‘Italian food’, and ‘Italian cuisine’.
This also highlights the importance to you of focusing your YouTube channel on one general topic. There is no point on uploading a video on cooking pasta one day and one on growing tomatoes the next day. Those are two separate topics.
Uploading content for a number of topics to your channel will confuse YouTube. It works against how the algorithm operates when it suggests videos to viewers to watch next.
If you want to create videos on a different topic, create another channel. You can easily set up a second channel under the same Google account.
How to Choose YouTube Channel Keywords
OK, so now you understand that your channel keywords should be broad–how do you find YouTube channel keywords?
If you have access to a keyword tool, then you can perform a search to come up with ideas for keywords to use. But, you don’t need to over analyse selecting your keywords. You’re telling YouTube what your channel is about, not trying to rank a page in the search engines.
Browse similar channels to yours and pick up broad keywords, create a list, then add in others that you can think of.
Next circle the ones that best describe the overall topic of your videos.
Seriously, don’t overthink this.
How Many YouTube Channel Keywords Should You Use?
Don’t go overboard on the number of keyword tags you use for your channel either. Choose 5-7 keywords that are most appropriate for describing the overall topic of your channel.
It has been suggested that the more keywords you choose the more this dilutes the effectiveness of each individual one. In the example below, the channel owner has used too many diverse keywords to describe their channel.
Is the channel about music, massage, yoga, or even fresh air!? Keep your keywords on message, so they communicate the central topic of your channel.
So now you know what to put in YouTube channel keywords, next we’ll look at how to add them to your channel.
How to Add YouTube Channel Keywords
Make sure you have logged into YouTube with your Google account and select the icon in the top right-hand corner of the screen.
From the drop-down menu, select ‘YouTube Studio’.
When the YouTube Studio screen loads, select ‘Settings’ at the bottom of the menu on the left.
In the window that pops-up select ‘Channel’.
In the next screen, you will find the box to add your keywords. Add your 5 – 7 chosen keyphrases by typing them in and hitting enter after each one.
Once you have entered them all, hit save, and you’re all set.
If you want to check on, or change, your YouTube channel’s keywords, simply navigate back to the above screen to repeat the process.
YouTube Channel Keywords Tips Conclusion
Entering some YouTube Channel tags, or keywords is best practice. The tags help YouTube understand your channel topic, which should make it easier for them to suggest your videos to viewers.
Most of the videos watched on YouTube are as a result of the YouTube suggestions. So if you want more views, and more Partner Program earnings, set your channel tags today.
Here is a handy summary of what you have just learned.
Keep your channel tags/keywords broad and on topic.
Only use 5-7 keyphrases so as not to confuse YouTube or dilute effectiveness.
You can use a YouTube keyword generator, but it is not necessary.
How important would you say video is to a brand, to a business, these days?
Nowadays, I believe the statistic is like 80% of all media consumers is video. If you’re not able to create something visual these days, then you’re missing out a huge chunk of your own market. For different ways, really, a picture paints a thousand words and a video is nonstop pictures.
How Important Is Video To Business? [Brand Building]
When it comes to YouTube, it can be shared anywhere, it can index anywhere. You could make an hour long live stream that you can rip content out of the end of days.
Like, what are my biggest North stars? It is a guy called Gary Vaynerchuk in which he puts out so much content, but it’s not necessarily for the sake of content today. It’s for the sake of documenting his life, documenting his growth, looking back on trends. He wants to look back in five, ten years time and go, “Look, I called TikTok now.”
And he called like Facebook and LinkedIn.
When it comes to video, what you’ve got to think of is you may be creating a load of videos now that may not necessarily see a return on investment immediately.
Well, I have 450 videos right now on my channel this year, the world decided to sit in doors and netflix my content. The way it basically worked is because I had back catalog, I was able to grow up that attention.
So at the start of my channel, I was getting 20, 30, 50 views a day, and now I’m getting around about 7,000 or 8,000 views per day.
I’m growing at a rate of about 1,400 or 1,500 subscribers a month right now because the power of the compound interest of every single one of those videos helps you grow further and faster.
The advantage of each one of these videos and the compound interest that you can get with these videos is that now that I am growing at the rates of 1,400 or 1,500 subscribers per month, that also feeds into the affiliate marketing, that feeds into any client who places requests.
I’ve got 450 videos that are testimonials to the knowledge that I’ve learned through my hobby, and hopefully over time, you watch 5, 10 or 20 of my videos. You trust that I know what I’m talking about, and then you’ll reach out or your suggest me or you use one of the tools that I may suggest in one of the videos.
I’m not directly hard selling to you, but I have such a wide spider web that I continue to capture the flies in that, that then monetary helped me, my business or my brand.
Right now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.