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How To Record 4K 60 FPS Video on Your Mobile (iPhone and iOS Devices)

So you want to record in 4K and you want to do it on your mobile phone at 60 FPS.
 
You don’t have to have a DSLR nowadays. You don’t have to have a powerful, stupid webcam. You can record fantastic footage, even in 4K on your mobile phone.
 

How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)

 
Now, most people will be focusing on 1080p right now, and there’s no real difference in uploading to 4K just yet, but maybe you want to get ahead of the curve. Maybe you want to record at 60 FPS to slow it down at certain points.
 
I get that 4K video can be confusing – I have deep dived into 4K vs 1080p for YouTube in my blog. We look at resolution, bit rate and even look into whether is does better on YouTube in search.
 
I’m going to show you how to do it on this phone.
Alan Spicer - YouTube Certified Expert
Now you get out your phone, you hit the “Settings” menu and you scroll all the way down to “Camera.”
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
In here, you’ll see your QR code settings, your grid, whether you’re recording in HDR or whether you’re recording in Slow-mo.
 
But the most important setting is your video record and mine is currently set to 1080p at 30 frames per second.
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
But as you click through, you’ve got a choice of settings here: 720 at 30, 1080 at 30, 1080 at 60, 4K at 24, which is normal for talking heads. Then 4K at 30 frames per second, which is normal if you’re just chatting like this, and 4K at 60 frames per second, most efficient.
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
Now you’ll also see on the screen that it will break down roughly what this means to you.
 
You’re looking at 720 if you’re going for small file sizes, 1080p at 60 frames per second if you’re looking for normal and smooth video.
How To Record 4K 60 FPS Video on Your Mobile (iPhone & iOS Devices)
4K at 24 frames per second is the movie look, and 4K at 60 frames per second, it gives you more leeway, a little bit more flexibility, the ability to slow the footage down if you need to.
 
Why do you want to slow it down?
 
Well, the human eye is used to seeing things in cinemas and on games at 24 or 30 frames per second, these are the things that you normally see on TV. 60 frames per second is what you’re used to maybe on PC and stuff like that and 60 frames per second gives you the chance to do slightly slow movie shots.
 
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here and if it’s not there quite yet, I’ll add a link in the description when it arrives.
 

Final Words

Alan Spicer - YouTube Certified Expert
But if you really want to go for slow-mo, try 240 frames per second on the iPhone. I’ve done a video here.

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How Important Is Video To Business? [Brand Building]

How important would you say video is to a brand, to a business, these days?
 
Nowadays, I believe the statistic is like 80% of all media consumers is video. If you’re not able to create something visual these days, then you’re missing out a huge chunk of your own market. For different ways, really, a picture paints a thousand words and a video is nonstop pictures.
 

How Important Is Video To Business? [Brand Building]

 
When it comes to YouTube, it can be shared anywhere, it can index anywhere. You could make an hour long live stream that you can rip content out of the end of days.
 
If you need help is sharing your content and getting more views check out my deep dive article into best places to share youtube videos for growth.
 
How Important Is Video To Business? [Brand Building]
 
Like, what are my biggest North stars? It is a guy called Gary Vaynerchuk in which he puts out so much content, but it’s not necessarily for the sake of content today. It’s for the sake of documenting his life, documenting his growth, looking back on trends. He wants to look back in five, ten years time and go, “Look, I called TikTok now.”
 
And he called like Facebook and LinkedIn.
 
When it comes to video, what you’ve got to think of is you may be creating a load of videos now that may not necessarily see a return on investment immediately.
 
Well, I have 450 videos right now on my channel this year, the world decided to sit in doors and netflix my content. The way it basically worked is because I had back catalog, I was able to grow up that attention.
 
So at the start of my channel, I was getting 20, 30, 50 views a day, and now I’m getting around about 7,000 or 8,000 views per day.
 
How Important Is Video To Business? [Brand Building]
 
I’m growing at a rate of about 1,400 or 1,500 subscribers a month right now because the power of the compound interest of every single one of those videos helps you grow further and faster.
 
The advantage of each one of these videos and the compound interest that you can get with these videos is that now that I am growing at the rates of 1,400 or 1,500 subscribers per month, that also feeds into the affiliate marketing, that feeds into any client who places requests.
 
I’ve got 450 videos that are testimonials to the knowledge that I’ve learned through my hobby, and hopefully over time, you watch 5, 10 or 20 of my videos. You trust that I know what I’m talking about, and then you’ll reach out or your suggest me or you use one of the tools that I may suggest in one of the videos.
 
I’m not directly hard selling to you, but I have such a wide spider web that I continue to capture the flies in that, that then monetary helped me, my business or my brand.
 

Final words

 
Alan Spicer - YouTube Certified Expert
 
Right now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.
 

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What Are YouTube Categories? [Do They Matter?]

What are YouTube categories?
 
Now, this is one of those questions that many people ask. It’s just they have no idea. If you’re jumping onto the YouTube platform right now, then there are many legacy features that have been around for literally over a decade now that used to be much more specific for this platform that has slowly got less and less important over time.
 

What Are YouTube Categories? [Do They Matter?]

 
Categories specifically put you in buckets based on what content you create, how to, style, business, money, food, finance, people, education.
 
What Are YouTube Categories? [Do They Matter?]
 
I’ll be honest, I’m not totally sure what the list is anymore, mainly because it doesn’t matter.
 
Back when the platform was in infancy, you highlighted specifically what your content was about. If yours was comedy, then there would be specific areas on the site. You could go to only comedy videos and there would be specifically only people videos.
 
The way the YouTube algorithm currently works, it doesn’t matter. What you need to focus on is the title, the descriptions, kinds of your tags, and then the audience that it pushes out to.
 
There is no relation to the category you are in to the views that you get. If I was to switch this video from educational to gaming, I’m not going to get more gamers watch these videos.
 
Now, there might be something way back in the legacy algorithm that specifically recommends you against specific things, but it’s highly unlikely nowadays.
 
This machine is very powerful and very clever. So you shouldn’t be homing over the fact that what I do, ‘how to videos’, am I an how-to in style or am I an educational channel?
 
What you need to focus on is the content you create on a regular basis. If you stick to one niche and you’re not doing cooking on Thursday, knitting on Friday, and then skydiving on Sunday, followed by car repair on Tuesday, as long as you’re niched, then YouTube knows that’s your niche.
 
What Are YouTube Categories? [Do They Matter?]
 
Because over time you have a hundred videos and those hundred video tags, all points into that kind of direction that say a hundred of your videos are all about cars. All of those tags would all be automobile based, and old cars, spark plugs and repairs.
 
It is very highly unlikely that out of those 100 videos, you’ve tagged it like a knitting pattern tutorial.
 
That’s one of the reasons why focusing on a niche can be so important and powerful mainly because it establishes your niche in your viewers’ mind, rather than YouTube in itself.
 
It’s just one of those questions that nags at you, because it’s still there. It’s still in the system and it hasn’t been removed.
 

Final words

Alan Spicer - YouTube Certified Expert
 
It’s just like people saying, “Do you get paid for likes?”
 
I’ve got a video here, and if you’ve got a question about anything, no matter how small or weird or stupid, leave it in the comment section and subscribe, so you get to see the answer.

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TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

How To Record In Slow Mo on iPhone 240FPS

So you’re looking to recording slow mo, 240 frames per second on an iPhone SE and anything that has a brand new iOS.
 
Why turn into 240 frames per seconds?
 
Very good question.

How To Record In Slow Mo on iPhone 240FPS

 
Your TV and any other thing that you normally watch, like films and things, are normally at 24 to 30 frames per second. That’s what our eyes comfortably see.
Alan Spicer - YouTube Certified Expert
When you skip to 60 frames per second, that gives you the chance to slow things down a little bit, but 240 frames per second allows you to do mega slow mo on footage without it looking jittery.
 
Basically what this allows you to do is in theory, slow it down to 10 times slower than 24 frames per second, because it takes 10 times more frames, 240 frames per second.
 
So how do we do this?
 
Well, you open your phone, you click on settings and you scroll down to “Camera.”
 
B008-How To Record In Slow Mo on iPhone 240FPS
 
 
In here you have all of your settings for your grid, your recording format, whether or not you’re being efficient or not, your resolution in which I’ve talked about, whether or not you want to recording 4k or 1080p, there’ll be a video severing the codes up here.
 
But what you’re looking for is the “Record Slow-mo” setting.
 
B008-How To Record In Slow Mo on iPhone 240FPS
 
Mine is currently set to 720p and 240 frames per second, but you can have 1080p at 120, 720 at 240, and 1080p at 240.
 
B008-How To Record In Slow Mo on iPhone 240FPS
 
So, how does it affect you?
 
Well, the smaller, the resolution and smaller the frame rate, the smaller, the file, the higher the resolution, the higher the frame rate, the larger the file, and will take longer to edit with or render out, or it takes up more memory on your phone.
 
Slow-mo footage can be fantastic. It gives you that little bit of flexibility, just like recording in 4K.
 
If you need help in understanding the difference between 1080p and 4K footage I have a large deep dive blog that will drill into the benefits and flaws of both formats.
 

Final Words

 
Alan Spicer - YouTube Certified Expert
 
If you want to know how you can record in 4K at 60 frames per second on your iPhone and any latest device, there is a video right here where if it’s not quite uploaded yet, there’s a playlist here on how you can make better videos.
 

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YouTubers Paid For Likes? [The Myth]

Do YouTubers get paid for likes?
 
I get asked thousands of times, thousands of random questions. So, I thought I’d start answering them directly.
 

Do YouTubers Get Paid For Likes?

 
In fact, if you have a question that you’d like answered, leave it in the comment section of the video, and I’ll make a dedicated response just to that, just for you. And of course, anybody else that wants to hear the answer.
 
Do YouTubers Get Paid For Likes?
 
So, do YouTubers get paid for likes?
 
YouTube is a weird platform. It’s all based on engagement. So based on who watches, how long they watch and how they interact with you. No doubt, many of times you’ve sat there and you’ve watched PewDiePie or MrBeast, or you’ve watched people like Graham Stephan, and they’re always like “Smash that like button, help me in the YouTube algorithm.”
 
They’re not too far off the truth if I’m honest, but there’s not a monetary value.
 
You clicking on that like button down there, you know, just test to see how the button works.
 
You clicking on that little button down there and turning it blue hasn’t made me any money. That won’t directly pay me 10 cents, that won’t give me coffee or an ice tea at the end of the day. But what it does do is show YouTube that I’m engaging enough to warrant some kind of emotional response, whether it’s a like, or a dislike, whether it’s a comment, whether it’s a share. And that engagement is very good for a YouTuber.
 
Let’s say that this video is 10 minutes long. I hope it’s not, but let’s say this video is 10 minutes long and you watch it for nine and a half minutes, and then you leave a comment, and then you click on another suggested video that I’m talking about at the end or on the right-hand side.
 
Well, that shows YouTube that I was able to bring you in, engage you for long enough to care to leave a comment, and then leave based on the suggestions that I’ve given you or the suggestions they have on the right-hand side.
 
You may have flipped off to one of my videos, or you may be on a video IQ,, or you’ve dived into a PewDiePie video.
 
YouTube doesn’t necessarily matter where you disappear to just yet. They like the fact that I’ve brought you in, engaged with you, kept you happy enough to want to watch more on YouTube, and then disappear.
 
Do YouTubers Get Paid For Likes?
 
So that Like, it’s kind of a small endorsement of that video, but, and this is where people get it twisted. So there’s a Dislike. Is that engagement enough that you felt that what I’ve communicated with you is either right or wrong, where you agree or you disagree, or you’re leaving a downvoting some way shape or form?
 
Maybe, I’ve asked, “If you like cheese, click vote up, and if you hate cheese, click vote down.”
 
That’s what you need to bear in mind. It’s an engagement. You’ve made people feel something enough that they’ve not just ignored the video and bounced away after 30 seconds, they physically had to go out of their way to press something on their screen or click something on their computer.
 
It’s this engagement that then YouTube evaluates.
 
So, let’s say this video gets 10,000 views and there is 8,000 likes and 2,000 dislikes and hundreds of thousands of comments.
 
YouTube looks at that and goes, “Okay, 8,000 likes 2,000 dislikes, that’s 10,000 like dislikes, and then there are hundreds of thousands of comments. Okay? So this is clearly engaging enough that people want to ask questions and have a conversation compared to another video where there are 10,000 views, but no likes, no dislikes, no comments. Nobody cares enough to engage. Nobody cares enough to comment or question or build some kind of discussion.”
 
So the video with likes, dislikes and comments will always rank over the one that doesn’t have any engagement.
 
What you should be focusing on is audience retention and engagement, and not have to worry about, “Oh, if I click on that, he’s going to get paid.”
 
Yes, if a video does better in search, and gets more views because of it, then maybe more people will see the adverse place against it, and then they will get paid.
 
Do YouTubers Get Paid For Likes?
 
Or in the case of some channels, it’s not about the adverts. Maybe they’ve turned off adverts entirely. What they’re trying to do is engage enough to build the brands, that in the long run, you trust them to buy coaching from them or some kind of thumbnail pack in which you want to improve your thumbnails, and maybe there’s a link in the description, and if there isn’t, keep checking my website in the future.
 
So that Like in itself, that individual click that you’re just about to leave on this video… No, doesn’t pay me directly, but in the long run it could help me make more money and that’s the same with any other YouTuber and any other video online.
 

Final Words

 
Alan Spicer - YouTube Certified Expert
 
Now, if you want your question answered directly and in depth, leave it in the comment section below. I don’t care what it is. It could be as stupid or as simple as you think it needs to be. I can clarify it for you, and then maybe we can make a habit out of these frequently asked questions deep dives, or you can binge this video right here and this playlist on how to make better videos.
 
Remember to subscribe and I’ll see you soon.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

Add Mid Rolls To 8 Minute Videos on YouTube

YouTube will be adding mid rolls to eight-minute long videos at the end of July.
 
I’m going to show you how you can turn this setting on, so you can get the most out of your YouTube channel, boost your CPM revenue, making a little bit more money, especially just before Christmas and all of this US election stuff.
 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 
Now, for some of you that already have videos over 10-minutes long, you know how this works. You can either automatically place things in based on the YouTube algorithm, and it will generate adverts in seemingly the best places, but it’s not always perfect. Or you can add them yourself using the video editor.
 
Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]
 
I did a video on how to add to your own mid rolls. I’ll put it in the info cards up here.
Now, all it’s doing is moving from 10 minutes to 8 minutes.
 
Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]
 
So now there’s more videos that are relevant. It may even be that they’ve noticed on the platform that people are just under the 10-minute threshold.
 
How many videos have you seen recently that are nine minutes and 30-odd seconds?
 
So, this moves it a little bit down and four minutes with a mid roll seems about right.
 
What you need to do is go to your Monetization page and you will see a warning.
 
Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]
 
You can click here to see more information, which basically says that we’re going to be readjusting them for eight-minute mid rolls.
 
You don’t always have to use the mid rolls if you don’t want to, but there’s also this option setting where you can now choose between: “Yes, I want to opt in. No, I don’t want to.”
 
Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]
 
If you opt in, it will help you set all of your future videos from eight minutes on, and even retro set the old ones for you as well.
 

Final words

 
Alan Spicer - YouTube Certified Expert
 
If you want to know how these mid rolls work, once again, there’d be an info card here, or if you want to make money outside, I’ve done a play list and a video that you can see here somewhere on this screen.
 
I’ll see you soon.

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YouTube Sub 4 Sub [The Truth]

Is it okay to ask for sub 4 sub?
 
I highly advise against this and this isn’t the stereotypical thing. I’m going to twist it in a different angle, right? Because everybody knows that it’s annoying, right?
 

YouTube Sub 4 Sub [The Truth]

 
You may be growing your numbers. You may do fantastically well. Your name may be Tom or Tim or Ten, and if you know who that is recently and who can, he’s gone.
 
But sub for sub hurts you. It inflates your number. It makes you feel egotistically brilliant. Wait, but what it actually does is it means more time you publish that video, that sub or that person who’s not watching your videos doesn’t engage with your content.
 
YouTube Sub 4 Sub [The Truth]
 
And YouTube goes, “Oh, okay. He just got 20 new subscribers. None of them watched, maybe their content is not good enough. Maybe we weren’t right.”
 
You put out a video and it’s not engaged with. You don’t get that comment or that like, or any form of shares, so they are zombies, they are hopeless.
 
And if you choose to push out your content to a random percentage of your subscriber base, and you’ve inflated that subscriber base with a hundred really fantastic people at a million really crappy zombies, and 10% of that will go to mostly zombies that do nothing.
 
That’s a fantastic video, but nobody cares, so then YouTube’s going to go, “We don’t care either.”
 
YouTube Sub 4 Sub [The Truth]
 
It’s all in your heads, what you should focus on is the 10 or 20 that really focus and really care about you, than the 50 that aren’t real.
 
It’s a metric for vanity, only.
 

Final Words

Alan Spicer - YouTube Certified Expert
 
Now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.
 

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HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

Get More Views on YouTube in 15 Seconds

I can help you get more views on your video in just 15 seconds. This one little tip can help skyrocket your engagement and keep people watching for longer.
 
YouTube is based on engagement, how you hook people, how you keep them engaged and how quickly you can deliver on what you’ve promised. That is why you need to have a perfect hook.
 

Get More Views on YouTube in 15 Seconds

 
See, with the first 15 seconds of this video, I’ve told you what this video happens to be about, upset that expectations, and I will be delivering that value.
 
It’s the first 15 seconds of all of your videos that needs to set that expectation, then people will stay around for longer, they will engage for longer throughout the entire videos because they know that they’re going to get what they want.
 
B009-Get More Views on YouTube in 15 Seconds
 
Then that video will get promoted more because it’s been engaged with, it’s delivered exactly what they’re expecting and therefore it will get those comments, and those likes that YouTube looks to feed the algorithm.
 
So that’s the short version, but how does this actually work out?
 
Well, one, you’ve made a promise with your thumbnail and your title. In this case, I’ve promised you that I can help you get more views in 15 seconds, and I can. Just, it’s your 15 seconds, not this 15 seconds.
 
In the first 15 seconds of your video, you need to echo the sentiment of your title, your thumbnail, and promise some form of delivery.
 
I’m here to teach you that 15 second hook. You’ll notice in the first 15 seconds of all of my videos, I tell you what the video happens to be about. I’m going to show you an end screen. I’m going to monetize your Facebook page. I’m going to show you how to use the video chapters.
 
I deliver that in the first 10, 15 seconds, then that way, you know, “Oh, OK. So I did come for that title and it did come for what he’s promising, and he is now showing me that that will be delivered.”
 
B009-Get More Views on YouTube in 15 Seconds
 
Why is that so important?
 
Well, in any era of click baits and people having been cheated on so many times in the past, you’ve clicked on the title and that’s like, “Wow, you can’t believe this exploding car,” and then you’re 15 minutes in before they actually show it to you.
 
People have got used to that lie and people have got used to clicking away because they know they have the power to go and have a look at another tutorial in my case.
 
So, if you echo the sentiment of the title, they then know that, “Okay, I came here for chocolate cake and they promise that they will make a chocolate cake. They’ve echoed that chocolate cake within the first 10, 15 seconds.”
 
So effectively you’ve already told them, “Hey, you’re in the right place. Just hold my hand, sit down, get a cup of tea and I’ll deliver.”
 
Two, this helps you set the expectations you’ve promised at the start of the video. That even if the whole video is 7, 10, 15, 20, or 30 minutes long, that they will get the thing that they’ve asked for and the longer the video, hopefully the better explained it is.
 
Three, deliver that value, whatever you’re promising within the first 10 to 15 seconds, do that thing as soon as possible without padding out the runtime.
 
B009-Get More Views on YouTube in 15 Seconds
 
Now this is me explaining the first 15 seconds, but I also at the start of this video very quickly summarized exactly what it is, sort of the hook out. If you hook them, they’ll watch for longer. If they watch for longer, YouTube loves you. Bingo.
 
This is me expanding on that idea. This is me explaining every fine detail of the theory and why it works and how it works for people that want to hear the nitty gritty and understand the systems behind it.
 

Final words

 
Alan Spicer - YouTube Certified Expert
 
But if the video only needs to be two minutes long, don’t make it 15 because people know that when they’re being conned these days. If it’s too long and it’s not delivering, people will click away and you really need to focus on retention.
 
To improve retention, there’s a video here.

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HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

How To Make A Playlist on YouTube & Why? (with Pictures)

You have a collection of videos you really, really love, and you wanna put into a YouTube playlist. Maybe it’s music, maybe it’s videos for you to watch later. That’s what we’ll talk about today, how to make a YouTube playlist.

How do you make a playlist on YouTube? – There are 3 main ways to make a playlist on YouTube. Channel Dashboard Menu, Mass Adding from Content Page or adding videos from the Video Watch Page.

Channel Dashboard

To make a new playlist from the YouTube Studio Dashboard – Go to your channel dashboard and on the right hand menu click playlist.

How To Make A Playlist on YouTube

Click New Playlist, give it a title and pick if it is public, unlisted or private.

How To Make A Playlist on YouTube 1

Fill in the description, and then start adding videos from the watch page or your video library.

How To Make A Playlist on YouTube 2

Mass Add Videos

This is the fastest method for adding your own videos into a new playlist.

Go your creator dashboard, videos page, tick the boxes of the videos you want to add to a playlist.

How To Make A Playlist on YouTube (with Pictures)

You will now see a black bar at the top of the videos page with the option to add to playlist. You can select existing playlists or click “New Playlist”.

How To Make A Playlist on YouTube (with Pictures) 1

When clicking “New Playlist” you will have the option to add a title and set the viability – public, unlisted or private –  and the videos selected will be automatically added to that new playlist.

Video Watch Page

If you are looking to start a playlist from a video you have just watched this is the fastest way to make a new playlist.

Go to the video you want to watch and click the “Save +” option from under the video.

How To Make A Playlist on YouTube (with Pictures) 2

It will then give you the option to add to existing playlists, the Watch Later queue, or to “Create Playlist”.

How To Make A Playlist on YouTube (with Pictures) 3

You will now have the option to name the new playlist and set its privacy setting – public, unlisted or private.

How To Make A Playlist on YouTube (with Pictures) 4

What is a YouTube playlist?

A YouTube playlist groups videos together. These videos could be created by you or someone else on YouTube. You don’t have to be a creator to make playlists – it’s a way to organize videos with similar characteristics, or as a reminder for later.

Maybe you want to make a playlist of your favourite music videos, or a audio track list to study to. Everyone is used to the idea of a music playlist, so a video playlist is a curation in the similar vein but with more visual elements.

For example – Maybe you really love films and you want to keep an eye out for the up coming movies you want to catch in the cinema by collecting movie trailers in a playlist.

Alternatively, you admire a specific business leader and you want to curate a playlist of motivational quotes, speeches and interviews they have on YouTube.

And importantly – If you are a YouTube creator a YouTube playlist is a good way to group similar content together to help your subscribers discover related videos. That way they are more likely to binge on the playlist, video after video, in a more organic passive manner rather than manually clicking and searching for the next clip.

In a nutshell, playlists make it easy for viewers to find the videos they want to watch – with a few simple clicks, videos are saved and sorted.

Why Make YouTube Playlists?

YouTube as a platform is growing at an alarming rate.

Did you know YouTube is the 2nd largest search engine on the internet?

In fact it is the 2nd largest search engine on the internet and is owned by the LARGEST search engine on the internet – Google!

That means you are constantly swimming into an ever increasing river of new content, videos, articles, songs, channels, influences, tv shows, game trailers and opinions.

The best way to use this huge library of content is to either curate what you love for yourself, or as a creator help curate your content for others.

Here are 4 reasons to make playlists on YouTube…

1. Boost Your Chances Of Being Found

Did you know that Playlist rank in YouTube search results? That’s right its not just videos that you can find in search but well titled and optimized playlists too!

In fact YouTube now have an automated system that has started to group videos into “mix” playlists. These are based on genres, creators, topics and your viewing habits.

And you know if YouTube is automating something – that’s a hint that they find it useful to boost watch time and to grow a brand. So why not give YouTube a hand and start grouping them together yourself!

Creating playlists with a strong focus on keywords gives your channel (and your videos!) more opportunities for exposure to YouTube users.

If no one can find your video, it doesn’t matter how fabulous your content is – you’ll still be missing out on the opportunities a YouTube channel provides.

2. Binge-able Content For Your Subscribers

Playlists can be pinned to your channel home page to make it look active and full of videos.

How To Make A Playlist on YouTube & Why? (with Pictures)

Think of this like a super market shelf. When you go shopping you look at the shelves and they give you options to choose from. This means you can select what product makes you happy and suits your needs.

In this case I have a few playlists on my home page that group my content together in a theme.

This give my audience a choice of what they want to learn from me and what content they wish to consume – Business, YouTube Hacks, YouTube Feature Tutorials, Personal Vlogs etc

When you first start creating your YouTube channel, this home page is empty and only displays your latest videos and a collection of playlists.

This can look ugly and doesn’t maximise the potential your content has to draw in new viewers or even to start a binge watch session.

You can customise this channel homepage by activating the YouTube Custom Channel Layout.

3. Make It Easy For People To Find Your Videos

I have made 3 videos a week, every week for nearly 3 years. This means I have a large back catalog of videos that people will love but might find it hard to sift through and find.

That is where a playlist can help!

YouTube Video Playlists can be a great way to curate the viewing experience and help them locate your topics faster.

How To Make A Playlist on YouTube & Why? (with Pictures) 1

On my channel I teach YouTube tricks and tips, making money from YouTube, how to get more views – and many other related topics.

However, someone who is looking to learn how to add end screens to YouTube videos might not want to watch a 17 minute deep dive into How to improve YouTube video CPM.

Playlists can help funnel your audience into a better viewing experience.

I split my 480+ videos into playlists that are 8-15 videos long at most. That way people can get a collection of related videos that all answer a similar question and make them binge-able for the viewer.

For example – Maybe you found my video about “How to use YouTube to Grow A Business” and would like to learn about youtube affiliate income, how to get brand deals and how to boost video cpm. I can put all of these videos into a playlist and it encourages the viewer to sit down with a cup of tea, a notepad and watch for 3-4 videos longer than just a single video on its own.

4. Playlists Are Content!

Anybody who has started a YouTube has heard the the old mantra that “the more you post the more views you will get” – “you can only grow if you publish regularly”.

There is something in this but its not a hard and fast rule!

ALSO… there is a sneaky trick that could help you pad out how many pieces of “content” you make on YouTube.

How To Make A Playlist on YouTube & Why? (with Pictures) 2

Did you know that the only why YouTube can see you have made new content is by a new content id? What that means is that jumble of letters and numbers.

But when you make a Playlist that also makes a new content id – so you do not have to crank out video are to video to make content for YouTube to eat. Playlists will also give signals to YouTube that you are still active and something else for them to rank.

Make YouTube Playlists on Mobile

You can also make playlists while on the go. This can be a good way to save ideas, make a travel playlist or build out something to binge watch while you are out the house… or on the toilet (hiding from your 4 year old who won’t give you 5 minutes to yourself).

If you need help with making playlists on your mobile device then check out the video below.

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Best 4K Video Settings for YouTube [Adobe Premiere Pro]

Faster, easier to worth with and smaller files in Adobe Premiere Pro with these 4K Export Settings! 

Today we are going to deep dive into what 4K video is, why it’s slowly replacing 1080p and what settings to use to make it painless to use!

Just because you’re shooting in 4K, that doesn’t mean you have to work in 4K. For many projects, 1080p is good enough.

The benefit of shooting in 4K is a quadrupled resolution, allowing you to zoom in cleanly since you have a much better source video to work with.

This is perfect for cutting to close-ups, effectively eliminating jump-cuts from your finished product entirely.

This effect can commonly be seen in single-camera interviews, where the perspective shifts between a wide full-body shot and a close-up shot of the interviewee talking. Pull it off well and it can be used for dramatic effect to add emphasis and connect better with the subject.

Even if your end product will be 1080p, shooting 4K will deliver a higher quality down-sampled image.

Capturing four times the amount of information you need won’t produce an image that’s four times better looking, but the end result will be noticeably sharper.

Best Settings To Export 4K Video for YouTube Adobe Premiere Pro 2020 3

You’ll also reduce the chance of color banding, since most cameras record 4K at a higher bitrate. That means more color detail is captured, which will vastly improve gradual changes, like deep blue skies or other solid colors.

Sometimes the camera makes all the difference. Many modern mirrorless, digital SLR, and cinema cameras shoot 4K using larger sensors, effectively down-sampling a 6K or 8K image to 4K (like the relatively cheap Sony a6300, above). The Panasonic GH5 even does 6K video and 4K video at a bit-rate of 400 megabits-per-second.

Yes, there are many 1080p cameras that will shoot better HD footage than a cheap 4K camera.

What Is 4K? Do I need 4K Video?

We hear the word 4K every day in several places such as on youtube picture quality, gaming, in the specification of electronic devices like cameras, television, laptop, etc.

But what did this term mean? 4K means a digital resolution of approximately 4000 pixels; there are several different resolutions in 4K. 4K aka UHD (Ultra-high Definition), has a standard resolution as a 4K digital television of 3840*2160 with narrow borders, or 4096*2160 without borders – as popular in movies.

The picture quality of 4K content is very sharp, colorful, and professional; 4k quality enhances the user experience. It highlights every detail of the videos, let us have a quick eye on some of the advantages and disadvantages of 4K picture quality.

4K YouTube Videos vs 1080p YouTube Videos

4K is known as Ultra High Definition (UHD), whilst 1080P is simply labelled High Definition. As their names imply, 4K UHD has a considerably higher resolution than 1080P HD video. 4K resolution is exactly 3840 x 2160 pixels, whilst 1080P consists of 1920 x 1080 pixels.

Best Settings To Export 4K Video for YouTube Adobe Premiere Pro 2020 2

The 4K designation refers to the close to 4000 horizontal pixels. Traditionally, resolution had been labelled according to vertical pixels and in the case of 1080P, 1080 vertical lines make up that high definition resolution. By comparison, 4K features 2160 pixels vertically; a considerable increase.

At an aspect ratio of 16:9, 4K contains almost four times the number of pixels on a screen compared with 1080P technology – more than eight million pixels for 4K and just two million pixels for 1080P.

This massive difference brings about some important advantages for 4K when one compares it to the quality of a 1080P video.

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10 Ways to Promote Your Youtube Channel for FREE

If you’ve decided to go down a vlogging route and have started creating and publishing Youtube videos, then you need to make sure you promote your YouTube channel so your videos don’t flop.

It’s really easy to publish your content but without promotion how are people going to find your videos and see your content?

I’ve put together 10 brilliant ways to promote your Youtube channel and increase your views, a few simple changes to your normal Youtube tasks could see a big traffic change.

10 Ways to Promote Your Youtube Channel for FREE

[1] Make sure your titles are engaging

Just like any other form of social media or blogging you want people to click into your content, the only way to do this is make sure people are drawn into your content and want to click.

Make sure you use persuasive writing, ensure its clear what your viewers will get out of the video, and most importantly solve a problem for your viewer.

Look at your current titles and decide would you click on it? Do you know what the video would be about?

You need to make the viewer curious about what is going to happen or help solve their problem – I made a video about how to make clickable titles every time!

[2] Concentrate on SEO

Youtube is ultimately videos and vlogs, but the average user will use YouTube like a search engine, normally to solve a problem or find a video detailing something they are struggling with.

YouTube SEO

This means its crucial you concentrate on your SEO (Search Engine Optimisation) to make sure your videos show high in your results.

Titles and descriptions should have keywords you want to rank for, make sure you define your categories and tags because this helps Youtube categorise your video and help show it to a relevant audience.

71% of my traffic on my YouTube channel is from search that I won because I used TubeBuddy and VidIQ to optimize my titles, descriptions and tags.

[3] Promote yourself

If you’ve got a number of videos, the ideal action is for your watchers to watch all of the content.

Make sure you reference your older videos in new ones, leave links in the description and then if your watchers are interested its easy for them to find your older link and click through

[4] Share across platforms

Most social media platforms have a native video uploader, upload a snippet of your video with links to the full Youtube video.

This way wherever your audience are they have a very clear direction of how to access your Youtube videos.

It may be that they don’t usually use Youtube to find content but if it lands on their facebook feed they’re more likely to click through – clicking through from external websites shows Youtube that your content is valuable and is more likely to increase your ranking

If you need help with sharing your videos and building your brand – check out my resources page, packed with great tools I use personally to help grow my brand and get noticed on YouTube.

[5] Subscribe Buttons

You can subscribe to Youtube videos by clicking in the description, but a lot of viewers won’t read the description or even click through to subscribe.

You need to make it abundantly clear WHY they should subscribe to your channel and make sure you add a nice big subscribe button within your video.

It’s really simple to do so take a look at how to add a subscribe button into your videos

[6] Add Thumbnails to your videos

Hopefully by this point you’ve got a video, a short catchy title and a description full of the keywords you want to rank for.

Hopefully, all of this means your videos are ranking higher in searches. But wait there is one more thing you absolutely NEED to do to make people click your video.

Our brains are hardwired to react to visuals so make sure with every video you upload a custom thumbnail image which is bright and details what your video will do.

While YouTube will auto create a thumbnail, by creating a custom one you can make sure your viewers can see instantly what your video will be about.

How To Add A Thumbnail To YouTube Videos On Mobile (iPhone And Android) 3

Use the right YouTube thumbnail size

If you’re going to spend the time to create a professional looking thumbnail, start with the proper sizing and dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

Be honest & accurate in your thumbnails

If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.

Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.

The thumbnail is meant to give context, so providing an image that does not depict what is in the video will harm you rather than benefit you. Find the most important point or part of your video and create your thumbnail around that.

[7] A complete profile

Many people skip straight to creating content but don’t skip out on your profile it’s a really important aspect to making sure your viewers return.

Maintain a consistency across your other social media channels / website and most importantly have very visible contact details.

If your channel is going well then companies may want to contact you for sponsorship deals, your watchers may want to send you an email

10 Ways to Promote Your Youtube Channel for FREE 1

Why have Multiple Social Media Accounts?

Having a social media presence is key things for companies in this day and age.

Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company, brand, youtube channel or blog to your chosen target audience.

Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:

  • Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
  • Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
  • Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
  • Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.

 

[8] Caption your videos

In this day and age the internet needs to be accessible to everyone, that includes people with impairments, it’s so easy to make your videos accessible and add subtitles / closed captions to your Youtube videos.

This will increase your reach to people without accessibility issues too, so many people watch videos with their phones on mute you’d be amazed how many are skipped over if they don’t have subtitles it’s a really untapped market you need to address.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

[9] High Quality Content

Let’s be fair, you can create rich SEO descriptions, fill out all your profile, have active subscribe buttons etc. etc. but if your content is weak then people won’t return, they probably won’t even watch the entirety of your current video.

Just like any other form of blogging / vlogging or social media content will always be king. Make sure the videos you are creating are what your ideal audience would be looking for, that the video ultimately answers a problem, that you’re clear and engaging and most importantly that you are yourself.

Anyone can create a factual video what makes your videos unique is you. So inject some personality and let your viewers really get to know the person behind the camera

10 Ways to Promote Your Youtube Channel for FREE 2

[10] Answer your fan mail

Hopefully if your videos are doing well you will start getting comments on your videos – answer them! Respond to your fans and engage with your community.

These are your viewers and subscribers, by making them know you ‘see’ them they’re more likely to return to your new content. Plus engage enough and you will get ideas for new Youtube videos, questions they need answering – its basically free market research very specifically from your audience.

So there you have it, 10 ways you can improve your current Youtube promotion with just a few simple changes.

What’s a Youtube skill you’d like to learn?