Does Location Matter on YouTube? Exploring Geographic Impact on Success

Categories
SOCIAL MEDIA TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

Does Location Matter on YouTube? Exploring Geographic Impact on Success

In the age of globalization, YouTube has emerged as a popular platform for content creators and audiences worldwide.

With over 2 billion logged-in monthly users, it’s no wonder that people from all corners of the globe are turning to YouTube for entertainment, information, and inspiration.

However, does location play a significant role in the success of a YouTube channel? Short Answer – Location impacts YouTube’s algorithm and audience engagement, but success isn’t limited by geography. By creating globally appealing content, collaborating with international creators, and using social media for promotion, YouTubers can reach audiences worldwide and overcome location barriers.

This blog post delves into the impact of geographic location on YouTube, providing interesting statistics, insights, and examples.

The Influence of Location on YouTube’s Algorithm

YouTube’s algorithm is designed to personalize content recommendations based on user preferences, watch history, and location.

This means that users are more likely to be shown videos in their native language and videos that are popular within their region.

YouTube’s localization features

YouTube has 100+ localized versions of the platform, making it easier for users to discover content that’s relevant to their region. These localized versions feature trending videos and recommendations tailored to the specific country or region.

Example: Regional differences in trending videos

Trending videos in the United States may differ from those in Japan or India, reflecting the diverse interests of audiences in each country. This localization helps users connect with content that resonates with their culture and interests.

Search preferences based on region

YouTube’s search algorithm also takes location into account, prioritizing videos that are more relevant to users’ regions. This can impact visibility for creators targeting a global audience, as their content may not appear as prominently in search results for users in other countries.

Case study: Local vs. international search results

For example, a user searching for cooking tutorials in India may be shown more videos from Indian creators, while a user in the United States may see more videos from American creators. This can create challenges for creators looking to reach a broader, international audience.

Geographic Distribution of YouTube Users

Top 10 Countries by YouTube Users (As of 2021)

Rank Country Number of Users
1 United States 197 million
2 India 190 million
3 Brazil 85 million
4 Japan 67 million
5 Russia 62 million
6 Indonesia 61 million
7 Mexico 49 million
8 United Kingdom 47 million
9 Turkey 37 million
10 South Korea 37 million

Average Watch Time by Country (As of 2021)

Country Average Watch Time (Minutes)
United States 40.0
India 29.1
Brazil 35.3
Japan 27.4
Russia 32.8

Difficulty gaining traction?

Creators from smaller markets or countries with lower YouTube usage may face challenges in gaining traction, as they have a smaller potential audience to begin with.

This can make it difficult to achieve the same level of success as creators from larger markets.

Limited local sponsorship opportunities

Additionally, creators in smaller markets may have fewer opportunities for local sponsorships and brand deals,  as companies may be more likely to invest in creators with a larger audience reach. This can limit the potential revenue streams for these creators.

Success Stories: YouTubers Who Defied Geographic Boundaries

Its not all doom and gloom, here is some examples of international success from creators all over the globe.

What Happened To PewDiePie?

PewDiePie: A Swedish content creator dominating the global stage

PewDiePie, whose real name is Felix Kjellberg, hails from Sweden but has managed to become one of the most successful YouTubers worldwide.

With over 110 million subscribers, PewDiePie’s entertaining and relatable content has resonated with audiences across the globe, proving that location is not a barrier to success.

Does Location Matter on YouTube? Exploring Geographic Impact on Success 2

Superwoman (Lilly Singh): A Canadian-Indian YouTuber breaking barriers

Lilly Singh, known as Superwoman on YouTube, is a Canadian-Indian creator who has gained international fame through her comedic skits and insightful commentary. With more than 14 million subscribers, Lilly has successfully transcended geographic boundaries and built a loyal fan base around the world.

Does Location Matter on YouTube? Exploring Geographic Impact on Success 1

JuegaGerman: A Chilean YouTuber conquering the Spanish-speaking world

Germán Garmendia, known as JuegaGerman, is a Chilean YouTuber who has amassed over 42 million subscribers with his engaging gaming videos and humorous content. Despite coming from a smaller market, JuegaGerman has managed to make a significant impact on the Spanish-speaking YouTube community and beyond.

Tips for Overcoming Location Barriers

There is some foundation work you can do to broaden your appeal internationally if you are looking to expand beyond your inital location.

Language considerations

To reach a broader audience, consider creating content in English or other widely-spoken languages. Including subtitles or translations can also help make your content more accessible to international viewers.

Universal themes and formats

Focus on themes and formats that have universal appeal, such as comedy, storytelling, or how-to tutorials. This can help your content resonate with viewers from different cultures and backgrounds.

Collaborations with international creators

If you are looking to grow faster in diferent locations, consider tapping into other peoples audiences with collabs.

Benefits of cross-promotion

Collaborating with creators from other countries can help you tap into new audiences and increase your visibility. Cross-promotion through collaborations can introduce your content to viewers who may not have discovered it otherwise.

Example: Collab between American YouTuber Rhett & Link and Australian YouTuber HowToBasic

In a collaboration between American creators Rhett & Link and Australian creator HowToBasic, the YouTubers combined their unique styles of comedy and entertainment, attracting viewers from both their established audiences.

Utilizing social media for broader reach

The internet is a huge web of social media accounts and potential audiences. Try and meet your audience where they are, spread your content all over the social media bubble.

Connecting with global audiences

Use social media platforms like Instagram, Twitter, and Facebook to engage with your audience and promote your content. This can help you connect with viewers from around the world and build a loyal fan base.

Promoting content through multiple channels

Share your videos on various platforms to increase their visibility and reach a more diverse audience. Encourage your followers to share your content with their networks, further expanding your reach.

Looking to grow your brand outside your location?…

While location does have an impact on YouTube’s algorithm and audience engagement, content creators can still achieve success regardless of their geographic location.

By creating content with global appeal, collaborating with international creators, and utilizing social media for promotion, YouTubers can defy geographic boundaries and reach audiences around the world.

Success on YouTube is not solely determined by location, but rather by the quality and relatability of the content you create.