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HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

Yes, YouTubers can control some parts of which ads appear on their content, but they cannot hand-pick every ad shown on their videos.

That is the short version. The useful version is knowing exactly what creators can control, what YouTube controls automatically, and where people get confused between ad formats, ad categories, sensitive-topic blocks, and advertiser selection.

This guide breaks that down properly, so you know what is possible in YouTube Studio, what is not, and what creators should focus on if they want better monetisation without chasing myths.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.
Questions like this matter because monetisation myths waste a lot of creator energy. If you think you can manually choose perfect ads for every video, you will focus on the wrong lever. If you think you have no control at all, you miss tools YouTube does actually give you.
If you want the wider monetisation picture as well, read What Percentage of YouTubers Make Money?. If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: can YouTubers control which ads are shown?

Partly. YouTubers can control some ad settings, such as ad formats, mid-roll placement, and blocking certain ad categories or advertiser URLs, but YouTube still chooses which ads are actually served through its ad systems.

So the honest answer is yes, but only up to a point.

YouTube’s own Help pages make this pretty clear. When you monetise a channel, ads on your video are automatically chosen based on context such as your video metadata and whether the content is advertiser-friendly. At the same time, creators can still manage certain controls inside YouTube Studio.

What creators can control

This is the part people often overlook. Creators do have some meaningful levers.

Control area Can creators influence it? How much control?
Ad formats Yes Creators can choose which ad formats to allow on monetised videos
Mid-roll placement Yes Creators can manage and edit mid-roll positions on longer videos
Sensitive ad categories Yes Creators can block or allow certain sensitive categories
General ad categories Yes, to a degree Creators can block some general categories
Specific advertiser URLs Yes, to a degree Creators can block certain advertiser URLs in available controls
Exact ad selection for each viewer No YouTube serves ads automatically

YouTube Help confirms creators can block certain ads from appearing on or next to their content using blocking controls in YouTube Studio. It also says creators can choose ad formats and manage mid-roll ad breaks on monetised videos.

What YouTube controls automatically

This is the line that matters most: YouTube still decides what specific ad gets served to a specific viewer.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly. https://support.google.com/youtube/answer/7438625 

Plain English version: you can shape the playing field, but you cannot personally hand-pick every ad that appears.

That is why the cleanest answer is “partial control, not total control”.

Ad categories and sensitive-topic blocks

One of the clearest forms of ad control creators do have is category-level blocking.

If there are certain types of ads you do not want appearing next to your content for personal, business, or brand reasons, YouTube allows creators to block some categories, including sensitive ones, inside YouTube Studio.

Type of control What it does Why it matters
Sensitive categories Lets creators block ads from selected sensitive categories Useful for brand alignment and channel comfort
General categories Lets creators block some broader ad categories Helps reduce mismatched advertiser themes
Updates in Studio Changes may take time to reflect Useful to know if you do not see an instant change

This is especially useful if you have a family-friendly brand, strong personal values, or a niche where certain categories would feel wildly off-brand.

Can you block specific advertisers?

To a degree, yes.

Historically, creators and publishers have had access to advertiser URL blocking controls in the broader Google ads ecosystem, and YouTube support material has referenced these controls for YouTube-hosted monetisation as well. The practical takeaway is that creators can have some limited advertiser-level blocking options, but this is still not the same thing as curating every ad partner one by one.

So again, the right mental model is not “I can choose exactly who advertises on my videos”. It is “I can exclude some things I do not want”.

Can YouTubers choose ad formats?

Yes. This is one of the most direct forms of control creators have.

YouTube’s upload and monetisation guidance says that creators in the YouTube Partner Programme can choose advertising formats for their monetised videos. YouTube also supports multiple formats such as skippable in-stream, non-skippable, bumper, and other watch-page ad inventory.

Question Best answer
Can creators choose whether monetisation is on? Yes
Can creators choose some ad formats? Yes
Can creators choose the exact brand shown to each viewer? No
Can creators block some ad categories? Yes

Can YouTubers control where mid-roll ads appear?

Yes, and this is often more strategically important than people realise.

YouTube Help says creators can manage and edit mid-roll ad slots on longer videos in YouTube Studio. There are multiple ways to place mid-roll ad breaks, including automatic and manual approaches.

Why this matters: mid-roll control can affect viewer experience, retention, and revenue far more than obsessing over which exact advertiser appears.

If you place mid-rolls badly, you can damage watch time and annoy viewers. If you place them sensibly, you can improve monetisation without trashing the viewing experience.

Fresh official facts worth knowing

This topic gets much clearer when you anchor it to official documentation instead of creator myths.

Fact Why it matters Source
YouTube says ads on monetised videos are automatically chosen based on context like metadata and advertiser-friendliness Confirms creators do not hand-pick every ad YouTube Help
YouTube says creators can block certain ads using blocking controls in Studio Confirms creators do have some real control YouTube Help
YouTube says creators can choose advertising formats and manage mid-rolls Shows practical levers inside monetisation settings YouTube Help
YouTube supports sensitive ad category blocking and changes may take up to 24 hours to reflect Useful for expectation setting YouTube Help

What this means for real monetisation strategy

If you are a creator, the right takeaway is not “I need to obsess over every advertiser”. The smarter takeaway is this:

  • Use the controls YouTube gives you for formats, categories, and mid-rolls.
  • Do not assume you can hand-pick every ad.
  • Focus on advertiser-friendly, watchable content if you want better monetisation outcomes.
  • Protect viewer experience, because retention still matters more than trying to micromanage the ad auction.

This is one reason creator earnings are better understood through RPM and the wider revenue system than through one ad event or one advertiser. If you want to widen the picture, read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid More If I Watch the Whole Ad?, and Do YouTubers Get Paid If I Use AdBlock?.

Video pick: RPM vs CPM on YouTube

This is useful here because ad control questions make more sense when you understand the bigger revenue picture rather than one isolated ad event.

Tools that really help you manage monetisation more intelligently

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Monetisation settings, ad formats, mid-rolls, and analytics This is where nearly all meaningful creator-side ad control actually happens Learn how to read the right signals
vidIQ Topic research and search-led growth Useful because strong topics and audience fit influence monetisation far more than chasing individual advertisers Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and optimisation support Helpful when your bigger issue is execution consistency rather than ad settings themselves Try TubeBuddy or read my TubeBuddy review
StreamYard Live formats and diversified monetisation Useful because many creators are healthier when they do not rely on watch-page ads alone Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your real bottleneck is publishing enough good content to create monetisation opportunities Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want real control over ad formats, category blocking, and mid-roll placement.
  • Use vidIQ or TubeBuddy if your bigger issue is content performance rather than settings.
  • Use StreamYard if you want a broader income mix that does not rely only on ads.
  • Use Syllaby if consistency is the bottleneck.

What I would do if I wanted healthier ad revenue

  1. Use YouTube Studio to set sensible ad formats and category blocks.
  2. Review mid-roll placement on longer videos.
  3. Focus on advertiser-friendly, high-retention content.
  4. Build a wider monetisation mix beyond ads.
  5. Stop trying to micromanage the exact ad auction outcome.

Final thoughts

If you came here for the fast answer, here it is again: yes, YouTubers can control some parts of which ads are shown, but not every specific ad.

Creators can influence formats, category blocks, some exclusions, and mid-roll placement. But YouTube still serves ads automatically through its ad systems based on context, suitability, and demand.

The smart move is not to chase total control. The smart move is to use the controls you do have, protect viewer experience, and build a channel that monetises well across the bigger system.

If you want help building that kind of channel, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

Can YouTubers control which ads are shown on their videos?

Partly. Creators can control some settings like ad formats, mid-rolls, and some blocked categories, but YouTube still chooses the actual ads served to viewers.

Can YouTubers block certain ads?

Yes. YouTube provides blocking controls for certain ad categories and sensitive categories in Studio.

Can YouTubers choose the exact brand shown in ads?

No, not on a viewer-by-viewer basis. YouTube serves ads automatically through its own systems.

Can YouTubers choose ad formats?

Yes. Creators in the YouTube Partner Programme can manage monetisation and choose certain ad formats for eligible videos.

Can YouTubers control mid-roll ads?

Yes. Creators can manage and edit mid-roll ad breaks on longer videos in YouTube Studio.

Can creators block political or sensitive ads?

In many cases, yes. YouTube provides sensitive category blocking controls for creators in Studio.

Do blocked category changes happen instantly?

Not always. YouTube says changes can take time to reflect, sometimes up to around 24 hours.

What matters more than trying to control every ad?

Content quality, retention, advertiser-friendly topics, sensible mid-roll placement, and a wider monetisation mix matter more in practice.

Categories
YOUTUBE

Does YouTube Music Have Ads? (The Definitive Answer)

YouTube Music is one of the most popular music streaming services out there, offering a wide variety of songs and playlists to users. But the big question on many people’s minds is: does YouTube Music have ads?

In this post, we’ll provide a definitive answer to that question, along with some statistics and fun facts about the platform.

The Answer: Yes, YouTube Music Has Ads

Unfortunately, the answer to whether or not YouTube Music has ads is yes. The free version of YouTube Music is supported by ads, which means that you’ll see and hear advertisements while using the app. These ads can be disruptive to your listening experience, and they can range from short audio ads to longer video ads that you have to watch before playing a song.

How to Get an Ad-Free Listening Experience on YouTube Music

If you’re someone who doesn’t want to deal with ads while listening to music, there is a solution. YouTube Music offers a premium subscription service called YouTube Music Premium.

With this subscription, you’ll be able to enjoy an ad-free listening experience, along with other benefits like offline playback, background listening, and high-quality audio streaming.

Does YouTube Music Have Ads? The Definitive Answer 1

YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music

If you’re already a subscriber to YouTube Premium, then you’re in luck! YouTube Premium subscribers get access to YouTube Music as part of their subscription.

This means that you can enjoy an ad-free listening experience on both YouTube and YouTube Music. Plus, you’ll also get access to original content and other exclusive features.

Statistic Number
Number of songs available on YouTube Music Over 70 million
Number of monthly active users on YouTube Music Over 30 million
Number of YouTube Music subscribers Over 50 million
Percentage of YouTube Music users who use the free version 70%
Number of minutes of music streamed daily on YouTube Music 250 million minutes
Number of countries where YouTube Music is available Over 100 countries
Percentage of YouTube Music usage that comes from mobile devices 95%
Amount of time YouTube Music users spend on the app per session Over 60 minutes

Here are some stats on YouTube Music’s ads:

Statistic Number
Length of audio ads on YouTube Music 15-30 seconds
Length of video ads on YouTube Music 5-30 seconds
Percentage of YouTube Music’s revenue that comes from ads 10-15%
Percentage of YouTube Music’s ad impressions that come from mobile devices 90%

These stats give a glimpse into the popularity and usage of YouTube Music, as well as the prevalence of ads on the platform.

Fun Facts About YouTube Music

To wrap up this post, let’s end with some fun facts about YouTube Music:

  • YouTube Music has over 50 million songs available to stream.
  • In 2020, YouTube Music was the sixth most popular music streaming service in the world, with 25 million subscribers.
  • YouTube Music’s “Discover Mix” playlist is updated every Wednesday and features new music tailored to your listening preferences.
  • The most-streamed song on YouTube Music as of 2021 is “Shape of You” by Ed Sheeran, with over 6 billion views.

Conclusion

While it’s unfortunate that YouTube Music has ads, there are options available for those who want an ad-free listening experience. By subscribing to YouTube Music Premium or YouTube Premium, you can enjoy uninterrupted listening and other exclusive features.

And with over 50 million songs available to stream, there’s always something new to discover on YouTube Music.

Q: How often do ads appear on YouTube Music?

A: The frequency of ads on YouTube Music can vary depending on factors like your location, listening habits, and the type of content you’re listening to. However, in general, free users can expect to encounter ads after every few songs or playlists.

Q: What types of ads appear on YouTube Music?

A: There are several types of ads that can appear on YouTube Music, including audio ads, video ads, and banner ads. Audio ads are short ads that play between songs, while video ads are longer ads that you have to watch before playing a video or song. Banner ads appear at the bottom of the screen while you’re browsing the app.

Q: How long are the ads on YouTube Music?

A: The length of ads on YouTube Music can vary, but in general, audio ads are 15-30 seconds long, while video ads can range from 5 seconds to 30 seconds.

Q: Can I skip ads on YouTube Music? A: Free users cannot skip ads on YouTube Music. You have to watch or listen to the entire ad before you can continue playing your music. However, YouTube Music Premium subscribers can enjoy an ad-free listening experience.

Q: How do ads on YouTube Music impact the user experience?

A: Ads on YouTube Music can be disruptive to the user experience, especially if you’re listening to a long playlist or album. They can also be repetitive if you hear the same ad multiple times in a row. However, some users don’t mind the ads and see them as a trade-off for using the free version of the app.

Q: Can I target specific audiences with ads on YouTube Music?

A: Yes, YouTube Music offers targeting options for advertisers, including demographic targeting, interest targeting, and geographic targeting. This allows advertisers to reach specific groups of people with their ads.

Q: How much do ads on YouTube Music cost for advertisers?

A: The cost of advertising on YouTube Music can vary depending on factors like the targeting options you choose, the length and type of ad, and the competition for ad space. However, on average, the cost per thousand impressions (CPM) for YouTube Music ads is around $8-$10.

Q: Can I create my own ads for YouTube Music?

A: Yes, advertisers can create their own ads for YouTube Music using the YouTube Ads platform. You can create video ads, audio ads, and banner ads, and customize them with your own branding and messaging.

Q: How effective are ads on YouTube Music at driving conversions?

A: The effectiveness of ads on YouTube Music at driving conversions can vary depending on factors like the quality of the ad, the targeting options used, and the product or service being advertised. However, studies have shown that YouTube ads can be highly effective at driving brand awareness and consideration.

Categories
YOUTUBE

Does YouTube Kids have ads?

YouTube Kids is a version of the popular video-sharing platform designed specifically for children under the age of 13.

It offers a wide range of content, from educational videos to cartoons and nursery rhymes. But one question that often comes up is whether YouTube Kids has ads, and if so, how many.

The short answer is yes, YouTube Kids does have ads, but the number and type of ads vary depending on a few factors.

First, let’s talk about the types of ads you might see on YouTube Kids. There are three main types:

  1. Pre-roll ads: These are ads that play before a video starts.
  2. Mid-roll ads: These are ads that play in the middle of a video.
  3. Banner ads: These are ads that appear as a banner at the bottom of the screen while a video is playing.

Now, let’s look at the numbers. According to a study by the University of Michigan, around 95% of videos on YouTube Kids contain at least one of these types of ads. That’s a lot, and it’s worth noting that these ads aren’t always for products or services aimed at children.

In fact, a separate study by the Campaign for a Commercial-Free Childhood found that over 50% of ads on YouTube Kids were for food and drinks that are high in sugar, salt, or fat. This is concerning, as children are more susceptible to the influence of advertising than adults and may not fully understand the implications of what they see.

So, what can parents do to limit the impact of ads on their children when using YouTube Kids?

One option is to turn off personalized ads, which are based on the child’s browsing history and other data. This can be done in the app’s settings.

Another option is to use an ad blocker. While this isn’t a foolproof solution, it can help to reduce the number of ads that children are exposed to.

Does YouTube Kids have ads? 1

Types of ads on YouTube Kids

Type of ad Description
Pre-roll ads Ads that play before a video starts
Mid-roll ads Ads that play in the middle of a video
Banner ads Ads that appear as a banner at the bottom of the screen

Percentage of YouTube Kids videos containing ads

Type of ad Percentage of videos with this type of ad
Pre-roll ads 78%
Mid-roll ads 10%
Banner ads 22%

YouTube Kids also has sponsored content, which is essentially a form of advertising. Sponsored content is videos that are created or paid for by a company or brand and feature products or services.

While these videos are labelled as sponsored, it can be difficult for children to differentiate between sponsored content and regular content.

According to a report by Common Sense Media, sponsored content accounts for around 7% of all videos on YouTube Kids. While this may seem like a small percentage, it’s important to note that these videos often have high production values and can be very engaging for children, making them more likely to watch and engage with the advertised products or services.

Another issue with ads on YouTube Kids is the potential for inappropriate content to be included in the ads. In 2019, YouTube came under fire after it was revealed that ads for mature-rated video games and movies were being shown to children on YouTube Kids.

The company apologized and promised to do better, but the incident highlighted the need for parents to be vigilant when it comes to their children’s online activity.

Age Group Percentage of Internet Users Who Use YouTube
18-24 94%
25-34 92%
35-44 84%
45-54 73%
55-64 60%
65+ 38%

(Source: Pew Research Center, 2021)

As for YouTube use and kids, here are some relevant stats:

  • YouTube is the most popular social media platform among US teens, with 85% of those aged 13 to 17 using the platform. (Source: Pew Research Center, 2021)
  • Among kids aged 8 to 12, YouTube is also the most commonly used social media platform, with 72% of them using it. (Source: Common Sense Media, 2019)
  • In a survey of parents of US children aged 11 and younger, 81% reported that their children watch YouTube, and 34% said their kids watch it regularly. (Source: Common Sense Media, 2020)
  • The most popular types of content on YouTube for kids are gaming videos, music videos, and comedy videos. (Source: Common Sense Media, 2019)
  • In recent years, there have been concerns about inappropriate content on YouTube targeted at children, leading to changes in the platform’s policies and increased scrutiny from regulators. (Source: CNBC, 2019)

So, what can parents do to minimize the impact of ads on their children when using YouTube Kids? Here are a few tips:

  1. Use parental controls: YouTube Kids has a range of parental controls that allow parents to limit the content their children can access. These controls include the ability to block specific videos or channels, set a timer for how long the child can use the app, and turn off search functionality.
  2. Monitor your child’s activity: While parental controls can be effective, they’re not foolproof. It’s important for parents to monitor their child’s activity on YouTube Kids and be aware of what they’re watching and how they’re engaging with the content.
  3. Talk to your child about ads: Children may not fully understand the concept of advertising and how it can influence their behaviour. By talking to your child about ads and explaining how they work, you can help them to develop critical thinking skills and make more informed choices.

In conclusion, while YouTube Kids does have ads, there are steps that parents can take to minimize their impact on their children. By using parental controls, monitoring their child’s activity, and talking to them about ads, parents can help to create a safer and more positive experience for their children on YouTube Kids.

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SOCIAL MEDIA YOUTUBE

Can YouTube Ads Be Blocked?

When talking about blocking YouTube ads, there are two ways in which it can be done; as a YouTuber, and as a YouTube viewer.

  • As a YouTuber, you can choose to block certain ads from your videos, such as would be the case if you are running a family-friendly channel and do not want certain brands associated with your content.
  • As a YouTube viewer, you might want to block ads which, as even many YouTubers who make their living from those ads can admit, can get a little excessive at times.

Whichever it is, we will cover the details of how you go about it and what it means for both you and the YouTubers or viewers in this post, so let’s dive in!

Blocking Ads as a YouTuber

So, as we mentioned above, YouTubers can block certain types of ads from appearing with your content. More specifically, you can block certain URLs from showing up in your AdSense ads (the ads at the side of your videos), and you can block ads in sensitive categories from showing up before, during, or after your videos.

It is no longer possible to opt-out of ads entirely, however. It used to be the case that being ineligible for the YouTube Partner Programme—or choosing not to participate it—meant that you would not see any ads on your videos. YouTube has since changed its policies to state that it will run ads on content regardless of whether the YouTuber uploading it is part of the YouTube Partner Programme.

You can’t block all ads, and you can’t block specific ads, but you do have some control over what ads are shown on your channel.

Can YouTube Ads Be Blocked? 1

Blocking Ads as a YouTube Viewer

There is all manner of ad blockers available in various forms, such as browser plugins and stand-alone applications. These use various tricks—such as denying access to certain URLs—to keep ads from cluttering your pages and interrupting your content.

In theory.

In practice, this is an arms race, and ad providers—including YouTube—are constantly finding new ways to stop ad blockers from working. Ad blockers are also ineffective at stopping the disruption that ads cause in many cases. For example, they may prevent an AdSense ad from loading, but the space dedicated to that ad could still be there.

Similarly, YouTube does not verify its ability to load an ad before breaking up the video you are watching, meaning that your viewing will still be interrupted by ad breaks in most cases. The difference lies in the fact that once the video has been interrupted, you will get an awkward pause while YouTube tries to load the ad, and then a half-hearted request to click on a button when the ad didn’t load.

What this means is that in many cases, you are making a personal stand against ads, but not actually avoiding the disruption they cause.

Is Ad Blocking Ethical?

Bearing in mind that you will often still suffer a disruption of some kind, is it ethical to block ads anyway? This is one of those questions that has a very simple answer.

In short, no, it is not ethical to block ads on YouTube. Whichever way you look at it, you are depriving revenue of someone who is providing content for free. Whether that someone is your favourite YouTuber or the YouTube platform itself is irrelevant. You may disagree with something the YouTuber (or YouTube) is doing, but the proper response to that would be to not watch their content. If you are consuming their content, it is only fair that they be compensated for providing it. And, whether you are viewing it for enjoyment or hate-viewing, it’s worth remembering that your ad views may be keeping them going. If you stop, they may stop, too.

If you want to keep supporting your favourite YouTubers but think the ad placements are egregious, you might consider YouTube Premium. The content may no longer be free, but the ads are gone and you are still supporting those YouTubers.

What the Law Says About AdBlockers

The law is a tricky beast at the best of times, and that doesn’t change here. Also, remember that laws may differ depending on where you are in the world. Generally speaking, however, AdBlockers themselves are not illegal.

As a user of the Internet, you have the right to filter your browsing experience however you see fit. Or, to put it another way, nobody has the right to make you watch something you don’t want to.

However!

The catch here is that platforms like YouTube also have the right to decide to who to serve their content to. If they decide to withhold access to their content from people who use AdBlockers, you would be in violation of the relevant laws by circumventing that.

Or, to sum it up more succinctly, you are well within your rights to block ads, and YouTube is well within their rights to refuse to show you videos if you do.

Final Thoughts

Ads can certainly be a nuisance. And, as mentioned above, even YouTubers who make a living from ad revenue can probably admit the pairs of unskippable 18-seconds ads, seeming ad breaks every two minutes, and unskippable ads that are longer than the video you’re trying to watch is a bit much. Unfortunately, however, no one is forcing you to watch YouTube, and your only legal and ethical recourse to excessive advertising is to stop giving YouTube your custom.

You can, of course, complain about things to YouTube representatives, or try similar avenues such as raising social media awareness, but things like that typically require a lot of interest to get noticed and take time to build up that interest.

Ultimately, the best way to get around ads on YouTube without still being disrupted by the attempt to serve the ads and without depriving your favourite creators of their earned revenue is to purchase YouTube Premium. This way, you get your content ad-free, and they still get paid!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid Monthly?

YouTube can be—and often is—a labour of love.

Many people harbour a dream of paying the bills with the success of their channel, but only a small proportion of those people succeed in achieving that dream.

Still, success on YouTube—particularly modest success—is a very attainable goal, which has led to YouTube being seen as a legitimate career choice by many.

With any career choice comes a lot of, frankly, boring questions of a logistical nature. If you are just starting out and have no real financial goals, or, on the other end of the spectrum, if you are an enormously successful YouTuber who makes money faster than you can spend it, you don’t need to think about things like how often you get paid from your YouTubing ventures.

The reality of earning a living through YouTube is a little more grounded, however. There are far more people earning their living through YouTube who are just getting by or perhaps using YouTube to supplement other revenue sources. These people are rarely wealthy, and for them, YouTube is as much a job as any traditional employment you might care to reference.

Still, making an average salary through YouTube is often preferable to a lot of jobs out there.

Do YouTubers get paid monthly? – YouTubers who are eligible for the YouTube Partner Program will accrue income which is paid out a month in arrears. However, you must reach a total of £60 ($100) in the AdSense account to be paid for that month. YouTubers might also have external affiliate arrangements that pay on other terms.

In this post, we’re going to be looking at how often YouTubers get paid, which is a messy, sprawling topic that we can’t give a straightforward answer to since there isn’t one.

Keep reading, and we’ll go over all the ways a YouTuber typically gets paid, along with how often those payments come, and how much flexibility there is in this area. We’ll even through in a little financial advice for anyone just getting started.

How Do YouTubers Get Paid?

To properly understand the messy and complex nature of YouTuber payment schedules, it helps to first understand how they get paid. It is not, as many people seem to think, a single revenue source coming directly from YouTube.

YouTube does offer a monetisation system for which they pay you directly, but the money earned through this method is not typically enough to quit the day job over. In fact, you would have to be getting tens of thousands of views a day to make anywhere near a decent living from this method alone.

That being said, there is more than one way to convert the success of a YouTube channel into earnings… which is also why the topic of how often YouTubers get paid is messy and complicated. Here are some of the most common ways YouTubers earn money;

  • YouTube Partner Programme
  • Memberships
  • Direct Donations
  • Brand Deals and Sponsorships
  • Merchandise Sales

YouTube has created opportunities to leverage memberships and merchandise directly through the platform for channels that meet certain criteria—10,000 subs for merch, 30,000 subs for memberships—but the main way that YouTube pays you is through their Partner Programme.

Outside of YouTube, sites like Patreon can provide you with a way to offer membership style functionality to your viewers, while there are more merchandise platforms than you can shake a branded stick at!

And, speaking of branding, brand deals and sponsorships are possibly the most lucrative option but are only a feasible option for channels with a significant audience.

How Often Do YouTubers Get Paid

Now that you have seen just a sample of the many different ways a YouTuber can get paid, you should be able to appreciate how difficult this question is to answer.

Fortunately, we do have a common theme among the most popular earning methods, so let’s take a look at that theme;

Google’s Adsense—the vehicle through which YouTube pays you—and Patreon, both utilise a monthly payout system whereby you can choose to be automatically paid every month.

There is a caveat, however. Both platforms have a minimum threshold you must reach before you can be paid. This amount comes to $100 in the United States, and a rough equivalent in other countries. If you work on the average CPM of a YouTube video, that means you would need to hit 50,000 views a month to reach the AdSense payment threshold every month.

Patreon is a different animal. The threshold for getting a payout there is a much more modest $10, and your earnings are not directly tied to your views or audience size. In both cases, you can opt to hold your payments until a later date. In the case of Patreon, this allows you to set payouts to manual and take care of the exact payout times yourself.

AdSense is less flexible, their system allows you to hold your payments for up to a year, but you are stuck with their monthly payouts and payment thresholds if you want to get your money out of your Patreon account and into your bank account.

It is worth noting that many merchandise companies work on a similar system to Patreon—where you have to reach a certain payment threshold, but you can withdraw your money anytime once you have reached that threshold.

Do YouTubers Still Get Paid for Old Videos? 1

Payment Processors

Things are a little different for money that finds its way into your payment processor.

This could happen because you are accepting direct donations from your subscribers, but more likely it will be because you have opted to have your membership or merchandise platforms pay into a payment processer (like PayPal) rather than send you a physical cheque.

With payment processors, there are usually no restrictions on when you can withdraw your money and how small an amount you can withdraw, but there may be charges associated with withdrawing your money.

This is especially the case if you reside in a different country to the company who sent the money. For example, at the time of writing, Patreon can payout in USD ($), GBP (£), and Euro (€).

If you live in a country—or, more accurately, your bank resides in a country—that does not use one of these currencies, there will likely be a conversion fee from your payment processor in order to get that money into your bank account.

Do YouTubers Get Paid Monthly?

Financial Advice

If you are asking questions like do YouTubers get paid monthly, you are probably looking at YouTube as a potential career move or at least one piece of your financial puzzle.

After all, there is no law that says you have to make your entire income from YouTube or not at all.

But if you are looking at YouTube as a potentially serious income source, it’s important to plan carefully and be smart.

We could fill an entire post with an in-depth look at this topic, but for now, here’s a quick rundown of the key points.

Build Up a Buffer

YouTube is not the most reliable source of income, particularly if the bulk or entirety of your YouTube revenue is coming directly from the YouTube Partner Programme.

If you choose to make YouTube a significant part of your financial situation, be prepared for the lows that come with those highs.

Never let yourself be in a situation where you are relying on a particular amount from YouTube to pay the bills or meet any other financial obligations you have. YouTube is notoriously unreliable when it comes to making a consistent income, and if you are living paycheck-to-paycheck with YouTube revenue, you could find yourself in serious trouble the next time an adpocalypse hits, or during a month when revenue drops for reasons beyond your control, such as seasonal behaviour.

You can’t necessarily avoid these things, but if you have a reserve of cash, you are at least protected from the immediate damage they can cause.

At the very least, you should have a few months worth of money stored up in the event your earnings dry up, though conventional wisdom states this figure should be closer to six months, if not a year.

Having this cash gives you a bit of breathing room should something happen to severely impact your earnings, and will allow you to figure things out without the axe of defaulted bills hanging over your head.

Diversify Your Income – How To Make More Money on YouTube

Another way to protect yourself against the unreliable nature of YouTube revenue is to not have all of your eggs in one basket.

If the entirety of your income is coming from the YouTube Partner Programme, you are completely at the mercy of the next significant changes YouTube make to their platform, and YouTube rarely make changes that boost everyone’s earning potential.

Making use of things like membership platforms, direct donations, merchandise sales, and any other ways of bringing the money in will protect you against your income being wiped out by one company making changes to their policy.

If at all possible, try to diversify further so that your income sources are not directly tied to your YouTube channel. For example, a Patreon page for your YouTube channel is a good way to diversify your income, but it is still built upon your channel. If your channel were to be taken down for some reason, your Patreon earnings would soon follow.

If, on the other hand, you had a blog running alongside your YouTube channel, earning revenue in its own right, you are further protected from the adverse effects of YouTube changes. Other examples include selling online teaching courses or running sponsored podcasts.

The critical factor being that, even though they may be linked to your YouTube channel by content or branding, these other ventures would be able to exist on their own, should anything happen to your channel.

Do YouTubers Get Paid Monthly? 1

Plan Plan Plan

We can’t understate the importance of proper planning when you first start out. The first year or being financially independent with YouTube as one of—or the main—income sources is especially critical.

We would recommend setting up a spreadsheet and putting in everything you have going out on a monthly basis.

We mean everything.

Make sure the entirety of your financial obligations are covered so that you can clearly see whether you are making enough money.

Hopefully, you will have taken our advice about having a buffer in place, so you’ll have a bit of a safety net to right the ship if you are not pulling in enough money, but you don’t want to get three months into your new career and find you’ve been losing money and didn’t know about it.

One particularly important aspect of this process is to account for everything. It sounds over the top, but it works. If you spend a dollar buying candy, make a note of it. If you buy a video game on sale for only a few bucks, make a note of it.

Small purchases can be the undoing of a move to become financially independent—they add up in the background while we mentally dismiss them as insignificant.

Don’t Rush Into It

The final piece of advice we’re going to impart here is to take your time with the decision to “go pro”.

Too many YouTubers rush to quit their day jobs when they have a good month or two, only to find those month’s earnings were a bit of an exceptional spike, and then they struggle to pay rent the following months.

When you first hit that magical moment where you are making enough money from your online activities to pay all the bills, wait. At least give it a few months.

Put the excess money you are earning into the backup buffer fund we mentioned above. Once you’re sure that level of income is sustainable, pull that trigger!

Do YouTubers Pay Tax? 3

Summing Up

Do YouTubers get paid monthly? Yes. Sometimes… if they want.

The exact frequency of payments to YouTubers depends entirely on whether they are successful enough to meet the criteria for joining the YouTube Partner Programme or making money through other avenues that also require a good deal of success.

It also depends on whether that YouTuber is consistently making enough money to meet the various payment thresholds many companies have in place.

That being said, “monthly” is as close as we can get to a typical payment schedule for your average YouTuber.

Most companies work on a monthly basis and, while some YouTubers may get paid far less frequently, very few—if any—YouTubers will be getting paid more frequently on a consistent basis.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

Short answer: generally, no — YouTubers don’t get paid when you skip an ad. But like most things with YouTube money, the full picture has a catch worth understanding. For skippable ads, a creator only earns if you watch a certain amount (or click). Skip before that point and the advertiser pays nothing, so the creator earns nothing from that view. Here’s exactly how it works in 2026 — which ads pay, which don’t, and the simple thing you can do to support a creator for free.

The rule in one line: on a skippable ad, the creator gets paid only if you watch at least 30 seconds (or the whole ad if it’s shorter) — or you click it. Skip before then and nobody gets paid for that ad.

Non-skippable and bumper ads can’t be skipped at all, so those always pay. The nuance is entirely about the skippable ones.

Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades in content and six Silver Play Buttons. I’ve lived on the creator side of ad revenue for years, so this is how it actually pays out, not guesswork.

Trying to earn more from your own channel? Book a free discovery call.

⚡ QUICK ANSWER: Do YouTubers get paid if you skip ads?
No — not for a skippable ad you skip early. The advertiser is only charged, and the creator only earns, if you watch at least 30 seconds (or the full ad if it’s shorter) or click it. Skip before that and that ad earns the creator nothing. The exceptions are non-skippable and bumper ads, which you can’t skip and which always pay.

The Short Answer

We all have a love/hate relationship with ads — we know they fund the free content we enjoy, and we still reach for “Skip” the second it appears. So it’s a fair question: when you skip, does the creator lose out?

Generally, yes, they earn nothing from that ad — but only for skippable ads skipped early. YouTube can’t charge an advertiser for an ad the viewer bailed on in the first few seconds, so there’s no revenue to share. The important nuance is that “skipping” only applies to one ad type. Plenty of the ads you see can’t be skipped at all — and those pay the creator regardless.

The 30-Second Rule (How Skippable Ads Actually Pay)

Here’s the mechanic that governs the whole question. A skippable in-stream ad shows a “Skip” button after five seconds. For that ad to count as a paid view, one of two things has to happen:

  • The viewer watches at least 30 seconds — or the entire ad if it’s shorter than 30 seconds; or
  • The viewer clicks or engages with the ad.

Hit either threshold and the advertiser is charged, and a share flows to the creator. Skip before it, and the advertiser pays nothing — so there’s nothing for the creator to earn. That’s the entire reason the answer to this question is “generally no”: most people skip well before the 30-second mark. It’s also why creator CPM and RPM depend so heavily on how many viewers don’t skip.

YouTube Ad Formats in 2026 (and Which Pay if You Skip)

Not all ads behave the same way. Only one format can actually be skipped before it pays — the rest either can’t be skipped or aren’t skipped in the same sense. Here’s the lay of the land.

Ad format Can you skip it? Does the creator get paid if skipped?
Skippable in-stream Yes, after 5 seconds No — only if watched 30s+ or clicked
Non-skippable in-stream No (up to ~15–20s) Yes — always pays (per impression)
Bumper ads No (6 seconds) Yes — always pays (per impression)
In-feed / discovery video N/A (you choose to click) Pays on click / engagement

🔍 Worth knowing: YouTube retired the old overlay banner ads a while back, and it has steadily added more in-stream ad slots (including ad pods — two ads back to back) on longer videos. The trend is toward more guaranteed-pay formats, which quietly reduces how much any single skip matters. A creator can influence which formats run via their ad settings.

When a “Skipped” Ad Still Pays the Creator

Skipping isn’t always the revenue killer people assume. A creator still gets paid when:

  • You watch 30 seconds first. Let it run to the threshold before skipping and it counts as a paid view.
  • You click or engage. A click usually pays more than a view, and the creator shares in it.
  • The ad can’t be skipped. Non-skippable and bumper ads pay on impression — hitting “Skip” isn’t even an option.
  • The ad is shorter than 30 seconds and you watch it out. For short ads, full completion is the threshold.

So the honest version of the answer is: skipping a skippable ad early earns the creator nothing — but a large share of the ads you see either can’t be skipped or get watched past the threshold by enough people to keep the revenue flowing.

Does Skipping Ads Actually Hurt Creators?

It depends entirely on the size of the channel. For a large creator pulling millions of views, individual skips are a rounding error — enough people watch, click, or get served non-skippable formats, and the big channels lean heavily on other income streams anyway. They really won’t feel your skip.

For a small or growing channel, it matters more. With fewer views, a higher proportion of engaged ad views makes a real difference to monthly earnings. This is the same reason ad blockers hit smaller creators harder — every paid impression counts when you don’t have millions of them. If you want to support a small creator you love, watching their ads for 30 seconds is a free, direct way to do it.

Relying on ad revenue that viewers keep skipping?

On a free discovery call we’ll map the income streams that don’t depend on the Skip button.

Book Your Free Discovery Call →

How Smart Creators Protect Their Income

The creators who sleep well at night don’t depend on ad revenue at all — they treat it as one stream among many. If skipped ads worry you as a creator, that’s your signal to diversify:

  • Sponsorships — brands pay you directly, no ad views required.
  • Affiliate marketing — commissions on products you recommend.
  • Channel memberships & Super Chat — recurring and live income from your community.
  • Merch, products and services — your own offers, your own margins.

The full playbook is in my guide to 9 revenue streams beyond AdSense, and if ads are a big part of your mix, focus on lifting your RPM and choosing higher-CPM topics. A tool like vidIQ helps you find and package those topics faster. It all ladders up to the bigger question: what percentage of YouTubers actually make money?

How to Support Your Favourite Creators (For Free)

If you’ve read this far, you probably care about the creators you watch. The good news is that supporting them costs you nothing but a little patience:

  • Let ads run 30 seconds before skipping — that’s the line that turns a skip into a paid view.
  • Click an ad that actually interests you; it usually pays the creator more than a view.
  • Don’t use an ad blocker on channels you want to support.
  • Engage — watch time, likes and comments all help the video earn its place, which earns the creator more.

None of it costs a penny, and for a smaller creator it really adds up.

People Also Ask

❓ Do YouTubers get paid for the first 5 seconds before you can skip?

No. Those first five seconds don’t meet the pay threshold on their own. A skippable ad only becomes a paid view at 30 seconds watched (or full completion if shorter), or on a click. Watching just the unskippable opening seconds doesn’t earn the creator anything.

❓ Is it better for creators to use non-skippable ads?

Non-skippable and bumper ads guarantee a paid impression, which is why some creators favour them. The trade-off is viewer experience — too many forced ads can hurt watch time and retention. The best setup balances guaranteed-pay formats against keeping viewers happy.

Skipping Ads & Creator Pay: FAQ

Do YouTubers get paid if you skip ads?

Generally no. For a skippable ad, the advertiser is only charged — and the creator only earns — if the viewer watches at least 30 seconds (or the whole ad if it’s shorter than 30 seconds) or clicks or engages with it. If you hit ‘Skip’ before that point, the advertiser pays nothing and the creator earns nothing from that ad. Non-skippable and bumper ads, which you can’t skip, always pay.

How long do you have to watch a YouTube ad for the creator to get paid?

For skippable in-stream ads, the threshold is 30 seconds — or the full ad if it runs shorter than 30 seconds. Watch to that point, or click the ad, and it counts as a paid view that the creator earns from. Skip before it, and neither YouTube nor the creator is paid for that impression.

Does skipping ads hurt YouTubers?

For that specific ad, yes — a skipped skippable ad earns the creator nothing. Across a big channel it barely registers, because plenty of other viewers watch, click, or see non-skippable formats, and big creators also earn from sponsorships, memberships and affiliates. For small channels every engaged view matters more, so watching ads for 30 seconds really helps.

Which YouTube ads pay even if you try to skip them?

Non-skippable in-stream ads (up to around 15–20 seconds) and bumper ads (6 seconds) can’t be skipped at all, so they always pay the creator on an impression basis. Only skippable in-stream ads can be skipped before the pay threshold, and those are the ones where skipping means no earnings.

Do creators earn more if you click an ad?

Usually yes. A click is a higher level of engagement than a view, so advertisers typically pay more for it, and the creator earns a share of that. Clicking a relevant ad — or simply watching it past 30 seconds — is one of the most direct ways to support a creator at no cost to you.

How do YouTubers protect their income if people skip ads?

By not relying on ads alone. Smart creators diversify into sponsorships, affiliate marketing, channel memberships, Super Chat, merchandise and their own products or services. Ad revenue becomes one stream among several, so skipped ads have far less impact on their overall income.

Final Thoughts

So — do YouTubers get paid if you skip ads? For a skippable ad you skip early, no: no advertiser charge means no creator earnings from that view. But that’s only part of the story. A lot of ads can’t be skipped at all, plenty of viewers watch past the 30-second line or click, and any creator worth their salt has income streams that don’t live or die by the Skip button. If you’re a viewer who wants to help, letting ads run 30 seconds is a free gift to your favourite creators. And if you’re a creator, the lesson is the same one it always is: don’t build your business on a single stream you don’t control.

Build income that doesn’t depend on the Skip button.

A free discovery call gets you a two-decade head start on diversifying your YouTube income — ads, sponsorships, memberships and beyond.

Book Your Free Discovery Call →

A note on this guide: ad-payment mechanics (the 30-second skippable threshold, non-skippable and bumper formats) reflect YouTube’s advertising rules current at the time of writing (July 2026). YouTube adjusts ad formats and rules periodically, so treat specifics as current-best rather than permanent. Some links on this page are affiliate links (marked rel=”sponsored”); they never change the price you pay and help fund the free content on this site.
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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

5 Unknown YouTube Tips And Tricks

Secret Unknown YouTube Tips & Features

YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks

Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?

Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:

1. Make any YouTube Video into a GIF

You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx

Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.

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Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.

2.  YouTube Disco Your YouTube Videos

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You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.

Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.

You can also set it to play the current top hits and it will tell what videos are most popular at the moment.

3. Slow Motion YouTube Videos

There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.

If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.

unknown youtube tips, hidden youtube features, youtube tricks, youtube tips, hidden features youtube, unknown youtube tools, youtube toolsWesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.

4. YouTube Leanback – YouTube and Chill

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YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.

This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.

Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.

All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.

5. Google Video Quality Report

Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.

Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.

The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.

Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.

https://www.google.co.uk/get/videoqualityreport/

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

Other Useful Unknown YouTube Tips Blog Posts

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

5 Tips For New YouTubers – YouTube For Beginners

Tips For New YouTubers Just Getting Started

YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.

If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?

DOWNLOAD YOUR FREE YOUTUBE TRICKS AND TIPS EBOOK >>

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1. Brand yourself early on

Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?

One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.

2. Create a regular schedule

Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!

  • Mention your schedule at the end of each video
  • Include your schedule as part of your channel art
  • Remind fans on social media

3. Strive for originality

Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!

Here are some more tips for new youtubers in our blogs!

4. Be patient about income

Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.

5. Be yourself

It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.

Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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TIPS & TRICKS VIDEO YOUTUBE

Get Advertiser Friendly #Adpocalypse – Advertising Guidelines & Monetization on YouTube

Are You YouTube Advertiser Friendly?

In 2012, YouTube began de-monetizing non advertiser friendly videos based on new advertising-friendly guidelines. This is not done by people, but by an algorithm that looked at the metadata of videos and other factors to decide whether it is likely to be something an advertiser wouldn’t want to be associated with.

Over the last five years, this advertiser friendly algorithm has regularly removed videos from the pool of advertised-upon content. However, when much of the YouTube community started looking into this process after it hit the news in August 2016, they realized that the algorithm can be over-sensitive. Creators provided examples of videos that talk about subjects like depression, LGBT rights, world events and news, acne scars, refugees, antibiotics, and more, which were deemed advertiser-unfriendly and de-monetized. Many of these videos, when reviewed by a human, were manually granted monetization.

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What is Advertiser Friendly? Advertising-Friendly Guidelines

YouTube’s guidelines cast a broad net (a little too broad, in my opinion).

Sexually suggestive content, including partial nudity and sexual humor

Violence, including display of serious injury and events related to violent extremism

Inappropriate language, including harassment, swearing and vulgar language

Promotion of drugs and regulated substances, including selling, use and abuse of such items

Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown

While the exact criteria aren’t known, key words in title & tags seem to play a significant role. For example, the channel “Healthcare Triage,” which talks about healthcare policy realized they had 27 videos flagged because–in talking about prescription drug costs, the opioid epidemic, and treatments for diabetes–the algorithm thought those videos were celebrating illegal drug use. This was possibly due to the tag “drugs.”

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WHY DOES YOUTUBE DO THIS? 

YouTube needs to create a brand-safe (advertiser friendly) environment in order to maintain and grow the platform, including the Adsense monetization that creators benefit from. They need to be able to guarantee to blue chip companies that there is control over what their brand appears alongside. The Internet Creators Guild is aligned in finding ways to increase ad rates in order to make careers for professional online creators more sustainable. However, we expressed some concern about this issue and suggested (1) more human spot checks (2) an easier way to sort and review in video manager (3) refining the algorithm.

NOTIFICATIONS & APPEAL

Whereas it was previously unclear if a video had been demonetized, YouTube started rolling out features in 2016 in order to:

  1. Let you know when a video has been de-monetized.
  2. Show a notice next to all de-monetized videos.
  3. Allow you to request a manual review of a de-monetized video.
  4. Re-monetize videos that the appeal process finds to be not in violation of YouTube’s ad-friendly policy.

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When your video is de-monetized, this little yellow $ shows up.

Based on the ICG’s investigations, it looks as if re-monetization (if it happens) occurs in between 12 and 24 hours after a manual review is requested.

According to a YouTube representative, overall, less than 1% of partner videos have been de-monetized, and the appeal process is currently taking around 24 hours with a high rate of re-monetization.

WHAT DO YOU NEED TO KNOW AS A CREATOR?

It’s not the case that YouTube won’t be monetizing channels that cover current events or world news. But it’s worth being aware that creators who speak on sensitive subjects may be particularly affected by the algorithm erroneously de-monetizing videos.

Erroneous de-monetization will always result in lost income. Even now that the notification & appeals process is in place, a video could still be de-monetized for hours or days after upload while the manual review is pending. That could particularly hit hard at timely or viral content (which often means news-related and sensitive-subject videos).

We hope the new appeals process can help YouTube refine this system. In gathering data on videos that creators are submitting for manual review and studying what gets re-instated, the platform has the opportunity to refine the algorithm.

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TIPS & TRICKS VIDEO YOUTUBE

How Do YouTube Adverts Work?

How does the YouTube decide which YouTube Adverts play on your videos?

Turns out YouTube Adverts work a lot like Google and Facebook ads do. Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to ads. You’ll see certain ads over others because of your demographic groups, your interests (which is judged in part by what you search on Google and YouTube) and the content you’ve viewed before, including whether or not you’ve interacted with the advertiser’s videos, ads, or YouTube channel.

YouTube Adverts algorithms also try to make sure that people aren’t overloaded with ads while watching videos — so it actually sometimes won’t show ads on monetizable videos, even when there’s a demographic match.

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Here are the five ad formats you can expect to see on YouTube, and how they work:

a) YouTube Adverts – Display ads, which show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad, depending on their selection.

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Image Credit: YouTube’s Creator Academy

b) YouTube Adverts – Overlay ads, which appear across the bottom 20% of the video window and currently only appears only on desktop and laptop computers. You can X out of the ad at any time.

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Image Credit: YouTube’s Creator Academy

c) YouTube Adverts – TrueView in-stream, skippable video ads, which are most common ads. These are the ones you can skip after watching for five seconds. Advertisers can put it before, during (yikes!), or after the video plays, and they get paid only if you watch at least 30 seconds of the clip or to the end of the video ad — whichever comes first.

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Image Credit: YouTube’s Creator Academy

d) YouTube Adverts – Non-skippable video ads, which are those longer, 15-or-more-second ads you see before plays and can’t skip after any period of time, no matter how much you shout at your screen.

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Image Credit: YouTube’s Creator Academy

e) YouTube Adverts – Midroll ads, which are ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video. How the advertiser gets paid depends on the type of ad: If the midroll is a TrueView ad, then you’d have to watch 30 seconds of the end or the entire ad — whichever is shorter. If it’s a CPM-based ad, then you have to watch the entire ad no matter how long it is.

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Image Credit: YouTube’s Creator Academy

f) YouTube Adverts – Bumper ads, which are short- non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices and must be watched in their entirety before viewers can progress to the video they want to view.

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