The most profitable niches on YouTube in terms of revenue per thousand views (RPM) can vary depending on several factors such as the target audience, the content creator’s monetization strategies, and the current advertising market.
YouTube is a popular platform for content creators to share their videos and make money from their work.
However, not all niches are created equal when it comes to profitability.
Here are the top 12 profitable niches on YouTube and how creators can make money from them.
With the rise of esports and streaming, gaming content is in high demand. Creators can make money from advertising, sponsorships, and merchandise.
For example, many gaming YouTubers have their own merchandise lines, like t-shirts, mugs and keychains, which they can sell to their audience.
Beauty and fashion
Beauty and fashion vloggers can make money from advertising, sponsorships, and affiliate marketing.
They can also make money by promoting beauty products, clothing lines or fashion accessories.
Food content is popular on YouTube, and creators can make money from advertising, sponsorships, and affiliate marketing.
For example, food vloggers can make money by promoting kitchen appliances, cookware and cookbooks.
DIY and home improvement
DIY and home improvement content is popular and can be monetized through advertising, sponsorships, and affiliate marketing.
Home improvement vloggers can make money by promoting tools, furniture and home décor.
Health and wellness
Health and wellness content can be monetized through advertising, sponsorships, and affiliate marketing. Many health and wellness YouTubers make money by promoting supplements, workout equipment and healthy eating plans.
Travel content is popular on YouTube and can be monetized through advertising, sponsorships, and affiliate marketing.
Travel vloggers can make money by promoting travel deals, hotels, and tour packages.
Pets and animals
Pet and animal content is popular on YouTube and can be monetized through advertising, sponsorships, and affiliate marketing. Many pet and animal YouTubers make money by promoting pet-related products such as food, toys, and grooming supplies.
Personal development content can be monetized through advertising, sponsorships, and affiliate marketing.
Personal development YouTubers can make money by promoting self-help books, courses, and coaching services.
Parenting content can be monetized through advertising, sponsorships, and affiliate marketing. Parenting YouTubers can make money by promoting baby gear, toys, and parenting resources.
Technology and gadgets
Technology and gadget content can be monetized through advertising, sponsorships, and affiliate marketing. Technology and gadget YouTubers can make money by promoting gadgets, electronics, and software.
Music content can be monetized through advertising, sponsorships, and affiliate marketing. Many music YouTubers make money by promoting musical instruments, music production software, and music lessons.
Personal finance content can be monetized through advertising, sponsorships, and affiliate marketing. Personal finance YouTubers can make money by promoting financial products, services and courses.
YouTube creators can also make money from YouTube Premium, YouTube’s paid subscription service. Additionally, creators can also earn money through YouTube’s Partner Program, which allows creators to monetize their videos with ads, sponsorships, and other forms of paid promotion.
In summary, the most profitable niches on YouTube include gaming, beauty and fashion, food, DIY and home improvement, health and wellness, travel, pets and animals, personal development, parenting, technology and gadgets, music, personal finance and comedy. Creators can make money through advertising, sponsorships, affiliate marketing, YouTube Premium, and the YouTube Partner Program.
Anyone whose familiar with the topic of YouTube as a money-making opportunity will be familiar with the concept of niches.
If you’re not, all you really need to know for this post is that some niches are worth more to advertisers than others, and the more valuable a niche, the more revenue it has the potential to generate for YouTubers.
Choosing the right niche (or niches) is key to not only ensuring that your channel is financially successful, but also to ensuring that you can maintain the kind of momentum necessary to stick at it long enough to be successful. With that in mind, we’ve picked out seven of the highest paid niches on YouTube.
It’s best to pick a niche you are interested in, but that doesn’t mean you can’t lean towards a more valuable niche that you’re interested.
And now, in no particular order…
It probably shouldn’t come as a surprise that one of the best paying niches on YouTube is about another way of earning money.
Affiliate marketing—earning income through referrals—typically commands a CPM (cost per thousand views) of around $12 to $22, and is probably the highest paying niche available.
Because affiliate marketing is such a viable way to succeed, there is a lot of interest in affiliate marketing products and, as a result, a lot of interest in advertising said products And, because YouTube ads work on a bidding system, the more interest there is in advertising something, the more money those advertisements will generate.
Our next pick, and something that you might see as establishing a bit of a trend on this list, is personal finance.
Being financially successful is about more than finding ways to make lots of money, you also need to manage your money well, and more of us are coming to learn that.
That’s where personal finance products come in. These might be anything from debt management consultations to services and software for tracking your finances. Videos making content in this niche can expect to see a CPM of between $4 and $12.
In much the same vain as the personal finance pick, business advice is also a very lucrative niche, often commanding CPMs in excess of $10. This one makes a lot of sense, as more and more opportunities for small businesses become accessible to regular people, more of us are looking to start a business of our own.
It could be a craft brewery, a 3D print on demand business, an Etsy store, or any number of other ways to start a business without hundreds of thousands in capital. But those people still need advice on running a business, which is why this niche is so competitive.
Very much continuing the theme of our last pick, drop shipping is a business model whereby a business owner markets and sells products that another company stocks and ships, that company being a drop shipping company.
This works to both companies advantage, as the smaller company does not need to worry about purchasing and storing lots of expensive stock, and the larger company does not need to worry about things like customer service.
There isn’t a great deal to be said about print on demand that wasn’t said in our drop shipping pick because the basic business model is very similar, and so are the CPM figures.
Many drop shipping services will offer a print on demand component on some of their products, allowing companies to offer those products with their own branding.
Trading and Investing
It’s probably obvious to you now that all of the highest paid niches on YouTube are ones that revolve around finances in some form or another, so you shouldn’t be surprised to see investing and trading on here.
Videos on the hows and whys of investing, as well as tips for those brave YouTubers who are willing to put that information out there, do very well in their own right, but content in this niche that trading platforms, signal services, and the multitude of investing and trading related services and products can advertise on routinely see CPMs as high as $18.
Our last pick might not be the most lucrative in terms of CPM—typically around $5 to $10, if you were wondering—but it is probably the most relevant to anyone reading this post.
Content creation is big business these days, whether it is creating content on video platforms like YouTube, or making podcasts, writing blog posts, or any number of other ways to make things and put them out into the world.
Crucially, there is a seemingly endless supply of products, tools, and services to help people in their content creation endeavours, which means there is plenty to advertise about.
While the niches shown here are hot right now, this is very much a volatile marketplace, and there are so many factors that can affect it.
If you can find a niche you are comfortable working in and interesting in making content for, you are in the ideal position as a YouTuber, because you will enjoy what you do.
We understand that many YouTubers don’t necessarily have that luxury, however, and it is sometimes necessary to hunt for the niche that makes the most financial sense. As with most areas of online revenue generation, the best advice you can take here is to not put all of your eggs in one basket.
If you focus everything on one niche, and that niche takes a dive for some unforeseeable reason, you will find yourself in a sticky spot.
If you can diversify your content and tackle multiple niches in different areas, you stand a much better chance of withstanding any dramatic changes to any single niche’s popularity.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
If you are new to the wide, wonderful and, let’s be honest, a little complex world of online marketing, you may have been scratching your head at the barrage of acronyms and unfamiliar terms being thrown your way. Fortunately, things aren’t nearly as scary as they can first look.
As you begin your YouTube career and start looking into the possibilities of earning money through the platform, you will no doubt hear the term CPM a lot.
It should be noted that there are many important factors to succeeding financially on YouTube, but CPM is the closest thing you’ll get to a single metric of success since it is possible to have millions of subscribers and still barely make any money because your CPM is poor.
Similarly, someone can make enough money to pay the bills on as little as tens of thousands of subscribers because their CPM is excellent. The new metric RPM may tell you exactly how much you will make but it doesn’t tell you the whole story like CPM.
But what is CPM? And how does it work?
What is CPM?
CPM is an acronym for “Cost Per Mille”, with mille being the Latin word for “thousand”. In simple terms, it is a unit for measuring how much money a thousand views are worth. As an example, a YouTube video with an average CPM of $2 and a total of 10,000 views would earn its creator $20.
You might be understandably underwhelmed by this figure, but $2 is a relatively common average for online CPM. This is also why many YouTubers look to other means of monetising their content.
One common misunderstanding about CPM is the belief that it is a set unit in the way you might think of currency. The CPM of a video is not something that is determined in advance, but rather something that is calculated after the fact based on how the video performed (or is performing).
What Determines the Value of CPM?
So, with that in mind, what are the factors that go into calculating the CPM of a video? At its most basic level, there are only two significant factors; the value of your video to advertisers, and the engagement factor of your audience.
The first of those factors—the value of your video to advertisers—is largely determined by how lucrative your niche is. Advertisers want to put their ads in front of people who are likely to be interested, so they’re not going to pay to put their ad for solar powered garden lights on your video about vintage cars. Sure, there might be some people who are interested, but the advertiser can’t be sure of that, whereas a video about garden landscaping is a much safer bet.
The more competitive your niche, the more your video is worth to advertisers since the very demand for advertising space in that niche drives the value of the ad up. It is essentially a bidding war, with the advertisers who are willing to pay the most being the ones that get their ads on the video. For niche’s with not much competition, the advertisers can get that space for considerably less, which means less money for the creator.
The other factor—the engagement of your viewers—is probably one of the most underappreciated aspects of monetising YouTube content. It is not enough to simply get a lot of eyeballs on your videos; those eyeballs have to engage with the advertising for you to make money. That is how some YouTubers can be financially successful with a relatively small subscriber-base while other YouTubers with enormous followings barely get by.
Those may be the two most significant factors contributing to how large your CPM is, but there are other things to take into consideration that are also important, such as watch time.
There is a limit to how many advertisements you can cram into a finite space of time, and YouTube is well aware of this limitation. You can bet that the calculations regarding getting the largest amount of ads possible into a video while putting off the least possible viewers is constantly being revised.
Still, regardless of how much time there is between ads, we can take one general rule as a given—the longer someone is watching, the more ads they are likely to see.
YouTube presently has a ten-minute floor on mid-roll ads, meaning your videos need to be at least ten minutes long to have ads sprinkled through the content, rather than just at the start and end of it. This means that, if you can do it without reducing the quality of your content, striving for videos that are at least ten-minutes long is a good way to increase your CPM. But again, remember, having the ads there only benefits you if viewers are watching the ads.
If you needlessly extend your content without adding anything of value, it is highly likely that your viewers will switch off before ever seeing the extra ads you have gained.
It is also worth noting that having longer videos might be better for your CPM on individual videos but not necessarily the best option for your channel as a whole. It may be that your content is better suited to being broken up into smaller chunks, rather than lumped into one almighty video. If this is the case for you, don’t be afraid to do so. Having four ads in a ten-minute video will likely lead to a lower CPM compared to twelve ads in an hour-long video, but all of your content will still get watched, and you may find that you get more views overall when it is delivered in more digestible shorter videos.
The next factor to consider is the content itself. Despite YouTube’s sometimes carpet-bomb approach to categorising content as monetisable, there is still nuance to the system, and advertisers can choose to opt-out of certain types of content. If your content leans into the controversial—such as political or religious—you may find your CPM being much lower—even non-existent—due to advertisers shying away from marketing their brand around those topics.
And, as we have established, the fewer advertisers there are fighting for spots on your content, the less your content is worth.
How to Boost Your CPM
The most obvious way to boost your CPM on YouTube is to take heed of the things we mentioned above. Try to make your videos at least ten-minutes in length without sacrificing the quality of your content! Overall, you want to be aiming for more watch time across the entirety of your videos, and you can’t achieve that by just making them longer without maintaining the quality of the videos.
Also, try to drill down into your niche as much as possible. The more your content is directed towards a specific market, the more valuable it will be to advertisers in that market. Again, we are talking minor tweaks to your existing content. If you have to change your channel significantly to achieve this, you should put serious thought into whether the pay off is worth the effort.
There are other ways to boost your effective CPM, however. We have been focusing on the YouTube Partner Programme and the money you can earn through YouTube directly. This is typically what people mean when they talk about YouTube CPM, but, if you adopt a looser definition of what makes up your CPM, you can employ other means to get that number up.
For example, if you strike a sponsorship or brand deal, the money earned from those deals can be directly divided by the views you got on the associated videos and added to your CPM total. Another example of how you can boost your CPM from outside of YouTube is through affiliate programs—where you can do it organically, of course. Affiliate programs allow you to leverage related products and services, essentially earning a commission on sales generated through your platform.
There are also options like subscription platforms such as Patreon, and any other way in which you earn revenue as a direct result of your channel’s success. Your effective CPM is the total revenue you make from your YouTube channel through all avenues divided by thousands of views those videos received during that time.
Does YouTube Take a Cut of my CPM?
Going back to the pure YouTube CPM, you might be wondering if YouTube takes a slice of that pie.
The answer is, of course, yes; YouTube has to make money somehow. YouTube’s share (45%, if you were wondering) is not factored in before your CPM figure is calculated.
So, if you were making a CPM of around $10 (which would be quite high, by the way), you would actually be receiving around $5.5 of that $10. This is obviously not an ideal metric, but if you want a more accurate snapshot of your channels earning, you’ll want to take a look at RPM.
What Viewer Behaviours Generate More Revenue?
Other than the differing values of ads in different niches, there are also different types of ads that YouTube display and the way your viewers interact (or don’t) with them will change how much you earn. For example, there are short unskippable ads that the viewer has no choice in watching if they want to watch the content. For these ads, you are paid per thousand views. For the longer skippable ads, the viewer will need to watch at least thirty seconds of the ad to count as an engagement.
There are also overlay ads, which are small banner ads that are displayed at the bottom of your video. These ads only earn you revenue when your viewers click them.
Finally, there are display ads which show up beside your video and can earn revenue per click or per thousand views depending on what the advertiser decides when they set their advertising campaign up.
It is very important to bear this in mind when thinking about your potential revenue because your audience’s interest in products and services that might be advertised on your channel will significantly affect your CPM. If you are making videos on a specific type of product and people are coming to your channel before making purchasing decisions, there is a much higher chance they will be enticed by the ads displayed on your content.
Following on from that last point, if you are starting a YouTube channel with the primary goal of making money, you should put serious thought into the niche you go into. As a general rule, the more general and broad your audience is, the less valuable it is in terms of advertising revenue.
To expand on the above example, consider a channel that makes videos reviewing the latest phones. People who come to that channel are likely interested in buying the phones that are being reviewed, and so the advertisements displaying on your content will be more likely to offer products and services around those phones. This is an example of a good niche as far as CPM potential goes since the advertisers can be relatively confident that the audience they are advertising to will be interested in their products.
On the other end of the scale, consider a channel that makes funny videos and has a large and diverse audience. They are undoubtedly successful as a YouTuber, but there is no common theme across their audience from a consumer purchasing perspective. Everyone is there to see amusing videos, and there is no reason to believe they would be interested in a specific product or service just because they are watching this channel.
This is not to say that channels like this can’t be very financially successful, of course, but a channel with a clear niche will often pull off a considerably higher CPM than a channel with general appeal.
While a high CPM is probably the most accurate single metric of success on YouTube, it is important to remember that it is not the only metric, and you should not focus on CPM at the expense of all other aspects of your YouTube channel.
– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…
If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.
Evaluate The Existing Content On Your YouTube Channel
Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?
Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.
In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.
To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.
Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls
CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).
A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.
Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.
You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.
Pick Your Niche Carefully to Increase YouTube Video CPM
This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.
Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.
On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.
In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.
Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.
Cut Out The Swearing to Increase YouTube Video CPM
A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.
There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.
I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.
Make Money Blogging YouTube Videos
This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.
Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.
I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.
You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.
There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.
When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.
YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!
Evaluate your existing videos
Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.
Make Longer Videos
You can increase YouTube CPM by adding more adverts into longer videos.
Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.
These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.
Difference Niches Have Different CPM Rates
This is a lesson I learnt myself the hard way.
You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.
However, if you target set niches you can boost your income.
Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.
YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.
When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.
Make Money Blogging
If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.
I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.
This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.
Does Swearing Affect Views and CPM Rate on YouTube // Family Friendly? Bad words, foul language, curse words do these affect video views and visability? Will cursing lower your CPM advert rates? Does swearing HARM your channel?
YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passionbut its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?
Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.
CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.
eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.
For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.
How to Improve CPM – Increase YouTube CPM
There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.
1. Target strong CPC keywords – Focus your content to Increase YouTube CPM
This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.
You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to.
If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50” You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.
I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.
2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM
Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.
3. Create more content – More videos = Increase YouTube CPM
Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.
My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM
CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.