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BUSINESS TIPS DEEP DIVE ARTICLE MARKETING SOCIAL MEDIA

How To Increase YouTube Video CPM – Make More Money On YouTube

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

How To Increase YouTube Video CPM - Make More Money On YouTube

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.


In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

How To Increase YouTube Video CPM - Make More Money On YouTube 2

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.

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BUSINESS TIPS MARKETING SOCIAL MEDIA VIDEO YOUTUBE

How To Increase Your CPM Adsense Earnings

There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.

When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.

YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!

Evaluate your existing videos

Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.

Make Longer Videos

You can increase YouTube CPM by adding more adverts into longer videos.

Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.

These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.

Difference Niches Have Different CPM Rates

This is a lesson I learnt myself the hard way.

You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.

However, if you target set niches you can boost your income.

Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.

So consider the niche you are in if you want to increase YouTube CPM and boost your Adsense income.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Stop Swearing! – Yes this myth is true!

YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.

When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.

How To Start A Blog with No Money

Make Money Blogging

If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.

I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.

This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Does Swearing Limit Views and CPM Rate on YouTube?

Does Swearing Affect Views and CPM Rate on YouTube // Family Friendly? Bad words, foul language, curse words do these affect video views and visability? Will cursing lower your CPM advert rates? Does swearing HARM your channel?

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SEO TIPS & TRICKS YOUTUBE

How to Increase YouTube CPM

Increase YouTube CPM – Earn More On YouTube

YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passion  but its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?

Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.

Need some help with your YouTube Channel? Talk to us about YouTube Coaching! >>

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What is CPM? – Increase YouTube CPM

CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.

Introducing eCPM

eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.

For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.

How to Improve CPM – Increase YouTube CPM

There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.

1. Target strong CPC keywords – Focus your content to Increase YouTube CPM

This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.
You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to. 
If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50”   You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.
I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.
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2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM

Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.

3. Create more content – More videos = Increase YouTube CPM

Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.

My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM

CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.  Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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