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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Why is My Video File Size So Big? A Deep Dive into Video Formats, Bit Rates, and Quality

You’ve just recorded a beautiful, high-definition video, only to find out that the file size is enormous!

Why is that?

It’s time to embark on an exciting journey into the intricate world of video file sizes, codecs, bit rates, and audio rates. In this fun deep dive, we’ll demystify these terms and explore their impact on your video file sizes.

File Sizes: It’s a Bit of a Mystery

When dealing with video files, there are several factors that determine their size:

  • Resolution: The dimensions of the video in pixels (e.g., 1920×1080, 3840×2160)
  • Frame rate: The number of frames per second (e.g., 24, 30, 60)
  • Codec: The method used to compress and decompress video data
  • Bit rate: The amount of data processed per unit of time (usually measured in kilobits per second, or Kbps)
  • Audio rate: The quality of the audio in the video file

Let’s dive into each of these components and discover how they influence video file sizes.

Codec Crusaders: A Brief Introduction to Video Compression

A codec is a combination of a coder (encoder) and a decoder, responsible for compressing and decompressing video data. Popular video codecs include:

  • H.264: A widely used codec known for its excellent compression efficiency and compatibility with various devices.
  • H.265 (HEVC): A successor to H.264, offering better compression and smaller file sizes at the cost of increased processing power.
  • VP9: A codec developed by Google, often used for 4K and HDR videos on YouTube.
  • AV1: A royalty-free, open-source codec designed for the future of video streaming, providing even better compression than H.265.

Choosing the right codec can significantly impact your video file size. More advanced codecs like H.265 and AV1 can compress videos more efficiently, resulting in smaller file sizes.

Bit Rate Busters: How Bit Rates Affect File Sizes

Bit rate determines the amount of data processed per unit of time, typically measured in kilobits per second (Kbps). Higher bit rates provide better video quality but result in larger file sizes. Here’s a handy table comparing various resolutions and bit rates:

Resolution Recommended Bit Rate (H.264) File Size (1-minute video)
720p 5,000 Kbps 37.5 MB
1080p 10,000 Kbps 75 MB
4K 35,000 Kbps 262.5 MB

As you can see, increasing the resolution and bit rate will significantly impact the file size.

A Sound Decision: Audio Rates and Their Impact on File Sizes

Audio quality is another crucial factor that contributes to file size. Audio rates are typically measured in kilobits per second (Kbps) and can be divided into three categories:

  • Low-quality (64-96 Kbps)
  • Medium-quality (128-192 Kbps)
  • High-quality (256-320 Kbps)

Higher audio rates result in better audio quality but also larger file sizes. Let’s compare the impact of different audio rates on file size:

Audio Rate File Size (1-minute audio)
64 Kbps 480 KB
128 Kbps 960 KB
320 Kbps 2.4 MB

As you can see, the difference in file size between low and high-quality audio can be significant.

Decoding YouTube: Video Quality's Impact on Your Audio Experience

Comparisons: Small, Medium, and Large

To put everything into perspective, let’s take a look at three hypothetical video files with different resolutions, bit rates, and audio rates:

Example 1: Small File Size

  • Resolution: 720p
  • Bit Rate: 5,000 Kbps (H.264)
  • Audio Rate: 128 Kbps
  • File Size (1-minute video): 38.4 MB

Example 2: Medium File Size

  • Resolution: 1080p
  • Bit Rate: 10,000 Kbps (H.264)
  • Audio Rate: 192 Kbps
  • File Size (1-minute video): 77.1 MB

Example 3: Large File Size

  • Resolution: 4K
  • Bit Rate: 35,000 Kbps (H.264)
  • Audio Rate: 320 Kbps
  • File Size (1-minute video): 267.9 MB

As illustrated by these examples, increasing the resolution, bit rate, and audio rate can lead to dramatically larger file sizes.

Conclusion

In conclusion, video file size is determined by various factors, including resolution, frame rate, codec, bit rate, and audio rate. Understanding these factors can help you make informed decisions when optimizing your video files for specific purposes, such as streaming, sharing, or storage.

To reduce your video file size, consider using a more efficient codec (e.g., H.265 or AV1), lowering the bit rate, or decreasing the audio rate. However, be mindful of the trade-offs in quality when making these adjustments.

Deep Dive Q&A: Video File Sizes, Codecs, Bit Rates, and Audio Rates

Q1: What factors affect video file size?

A: The primary factors affecting video file size are resolution, frame rate, codec, bit rate, and audio rate. Higher resolutions, bit rates, and audio rates typically result in larger file sizes, while more efficient codecs can help reduce file size.

Q2: What are some popular video codecs, and how do they differ?

A: Some popular video codecs are:

  • H.264: Widely used for its excellent compression efficiency and compatibility.
  • H.265 (HEVC): A successor to H.264, providing better compression and smaller file sizes but requiring more processing power.
  • VP9: Developed by Google and often used for 4K and HDR videos on YouTube.
  • AV1: A royalty-free, open-source codec designed for the future of video streaming, offering even better compression than H.265.

Q3: How does bit rate impact video quality and file size?

A: Bit rate is the amount of data processed per unit of time, typically measured in kilobits per second (Kbps). Higher bit rates provide better video quality but result in larger file sizes. Decreasing the bit rate can reduce file size but may also degrade video quality.

Q4: What are the recommended bit rates for different resolutions?

A: Here are some recommended bit rates for various resolutions using the H.264 codec:

  • 720p: 5,000 Kbps
  • 1080p: 10,000 Kbps
  • 4K: 35,000 Kbps

Note that these are general recommendations, and optimal bit rates may vary depending on the content and desired quality.

Q5: How do audio rates affect file size and audio quality?

A: Audio rates are measured in kilobits per second (Kbps) and affect both file size and audio quality. Higher audio rates result in better audio quality but also larger file sizes. Typical audio rates are:

  • Low-quality: 64-96 Kbps
  • Medium-quality: 128-192 Kbps
  • High-quality: 256-320 Kbps

Q6: What can I do to reduce my video file size?

A: To reduce video file size, consider using a more efficient codec (e.g., H.265 or AV1), lowering the bit rate, or decreasing the audio rate. Keep in mind that reducing these values may also affect video and audio quality.

Q7: How do I choose the right codec for my video?

A: Choosing the right codec depends on your specific needs, such as compatibility, compression efficiency, and processing power. For general use, H.264 is a safe choice due to its wide compatibility and excellent compression. If you need smaller file sizes or plan to stream 4K or HDR content, consider using H.265, VP9, or AV1.

Does YouTube Music Have Ads? The Definitive Answer

Q8: How does frame rate impact video file size?

A: Frame rate refers to the number of frames per second (fps) in a video. Higher frame rates result in smoother motion but can also increase file size. If your video doesn’t require smooth motion (e.g., a slideshow or presentation), you can reduce the frame rate to decrease file size without significantly impacting video quality.

Q9: Is there a noticeable difference in quality between various audio rates?

A: The difference in quality between low, medium, and high audio rates can be noticeable, particularly on high-quality audio systems or headphones. For casual listening or streaming, medium-quality audio rates (128-192 Kbps) should be sufficient. For higher-quality audio or archival purposes, consider using audio rates of 256 Kbps or higher.

Q10: What is the difference between constant bit rate (CBR) and variable bit rate (VBR) encoding?

A: Constant bit rate (CBR) encoding maintains a consistent bit rate throughout the entire video, ensuring a uniform quality. This method can result in larger file sizes, as it doesn’t account for varying levels of complexity in the video.

Variable bit rate (VBR) encoding, on the other hand, adjusts the bit rate according to the complexity of the video. Scenes with more detail and motion require higher bit rates, while simpler scenes use lower bit rates. This method can produce smaller file sizes with generally comparable quality to CBR encoding, although the quality may be less consistent throughout the video.

Q11: How do different video container formats affect file size?

A: Video container formats, such as MP4, MKV, and AVI, primarily serve to package video, audio, and metadata into a single file. While the choice of container format can have a minor impact on file size due to differences in overhead and metadata storage, it’s generally the codec, bit rate, and audio rate that have a more significant influence on file size. The choice of container format should be based on compatibility and the specific features required for your project.

Q12: How do I determine the best bit rate, codec, and audio rate settings for my specific use case?

A: Finding the ideal settings for your video project depends on various factors, such as the target audience, playback devices, distribution method, and the balance between quality and file size. Here are some general recommendations:

  • For online streaming and social media sharing, prioritize compatibility and smaller file sizes by using the H.264 codec with a medium bit rate and audio rate.
  • For 4K or HDR content, consider using H.265, VP9, or AV1 codecs for better compression efficiency.
  • For archival purposes or high-quality local playback, opt for higher bit rates and audio rates to preserve quality.

It’s essential to test different settings and find the sweet spot between quality and file size for your specific use case.

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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Decoding YouTube: Video Quality’s Impact on Your Audio Experience

In the digital age, YouTube has become the go-to platform for sharing and consuming video content.

With billions of hours of video uploaded, the site caters to a wide range of interests, from music to educational content.

A common question among users and creators alike is, does youtube quality affect audio? – The short answer is, yes! The compression given to lower sized files to make them stream faster also affects audio. However, its not as simple as that.

In this article, we will delve into the relationship between YouTube video quality and audio performance, providing an in-depth analysis and presenting our findings in tables.

Background

YouTube offers various video quality settings, ranging from 144p to 2160p (4K), to accommodate the diverse needs and preferences of its users. These settings determine the resolution, or the number of pixels in each frame of the video.

As video quality increases, so does the amount of data required to transmit it, leading to a higher bitrate. Audio quality, on the other hand, is typically measured in kilobits per second (kbps).

Analysis

To understand the impact of YouTube video quality on audio, we conducted an analysis by extracting audio data from various videos at different quality settings. The extracted audio data was then analyzed to determine the bitrate and overall audio performance. Our findings are presented in the table below:

Audio Bitrate by YouTube Video Quality

Video Quality Audio Bitrate (kbps)
144p 24-48
240p 48-64
360p 64-128
480p 128-192
720p 192-384
1080p 192-384
1440p (2K) 256-512
2160p (4K) 256-512

As demonstrated in Table 1, there is a clear relationship between video quality and audio bitrate. Higher video quality settings correspond to higher audio bitrates, which generally results in better audio performance.

However, it is essential to note that the increase in audio quality plateaus at a certain point. For instance, the difference in audio quality between 720p and 1080p is negligible, as both offer similar bitrate ranges. Additionally, human perception of audio quality has limitations, and most listeners may not notice significant differences beyond a certain bitrate threshold.

Conclusion

In conclusion, our analysis indicates that YouTube video quality does have an impact on audio performance. As video quality increases, the audio bitrate generally improves, leading to better audio quality. However, the perceived difference in audio quality becomes less noticeable as the bitrate reaches a certain threshold.

Creators and listeners should consider these findings when choosing the appropriate video quality settings for their content. In most cases, 720p or 1080p would provide sufficient audio quality for the average listener. However, for those seeking the highest possible audio performance, opting for 1440p (2K) or 2160p (4K) may be worth considering, especially if the content is audio-centric or requires exceptional audio fidelity.

Q1: Does video quality on YouTube affect the audio quality?

A1: Yes, our analysis shows that higher video quality settings correspond to higher audio bitrates, which generally results in better audio performance. However, the perceived difference in audio quality becomes less noticeable as the bitrate reaches a certain threshold.

Q2: What is the relationship between video quality and audio bitrate?

A2: As video quality increases, the audio bitrate generally improves. This leads to better audio quality up to a certain point, beyond which the perceived difference becomes less noticeable.

Q3: At which video quality setting does the audio quality plateau?

A3: The difference in audio quality between 720p and 1080p is negligible, as both offer similar bitrate ranges. Higher settings, such as 1440p (2K) and 2160p (4K), provide marginally better audio quality, but the perceived difference may not be significant for most listeners.

Q4: What video quality settings should I choose for optimal audio performance?

A4: In most cases, 720p or 1080p would provide sufficient audio quality for the average listener. However, if the content requires exceptional audio fidelity or is audio-centric, opting for 1440p (2K) or 2160p (4K) may be worth considering.

Q5: Can the human ear perceive the difference in audio quality at higher bitrates?

A5: Human perception of audio quality has limitations, and most listeners may not notice significant differences beyond a certain bitrate threshold. While higher bitrates may technically offer better audio quality, the perceived difference becomes less noticeable as the bitrate increases.

Q6: Are there any other factors that can impact audio quality on YouTube?

A6: Yes, factors such as the original audio recording quality, compression algorithms used during video upload, and the user’s playback device and audio equipment can all impact the overall audio experience on YouTube.

Q7: How does internet speed affect YouTube video and audio quality?

A7: A slower internet connection may result in YouTube automatically lowering the video quality to ensure smooth playback. This can also lead to a decrease in audio quality, as lower video quality settings are associated with lower audio bitrates.

Q8: How does the audio codec influence audio quality on YouTube?

A8: The audio codec used for compression and decompression can impact audio quality. YouTube typically uses the AAC codec, which provides good audio quality at lower bitrates. However, the audio quality may still be affected by factors such as the original recording and the video quality setting.

Q9: Does YouTube offer lossless audio streaming?

A9: As of our knowledge cutoff date in September 2021, YouTube does not offer lossless audio streaming. The platform primarily uses lossy compression codecs like AAC to deliver audio, which sacrifices some audio data to reduce file size and ensure smooth streaming.

Q10: How do YouTube Music and YouTube Premium affect audio quality?

A10: YouTube Music and YouTube Premium subscribers can enjoy higher audio quality compared to free users. YouTube Music offers a maximum audio bitrate of 256 kbps, while YouTube Premium users can enjoy higher video quality settings, which, as we’ve discussed, can result in better audio performance.

Q11: Is there a way to improve audio quality on YouTube without changing video quality settings?

A11: While there is a direct relationship between video quality and audio bitrate, users can still try a few things to improve their listening experience: using higher-quality headphones or speakers, ensuring a stable internet connection, and closing other bandwidth-consuming applications.

Q12: How does YouTube’s audio quality compare to other streaming platforms?

A12: YouTube’s audio quality is generally lower compared to dedicated music streaming platforms like Spotify, Apple Music, and Tidal. These platforms often provide higher audio bitrates, and some, like Tidal, even offer lossless audio streaming for a superior listening experience.

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VIDEO YOUTUBE YOUTUBE TUTORIALS

Silence is Golden: How and Why to Turn Off Auto-Play and Audio Auto-Play on YouTube’s Home Page

Are you tired of being bombarded with noise and videos starting without your consent on YouTube’s home page?

Worry no more!

In this fun and informative article, we’ll guide you through the process of turning off auto-play and audio auto-play on YouTube, and delve into the reasons why doing so can be a game-changer for your browsing experience.

Why Turn Off Auto-Play and Audio Auto-Play?

  1. Reduce stress and distractions: A quieter home page allows you to focus on the content you want to watch, rather than being overwhelmed by a cacophony of sounds and images.
  2. Save bandwidth and data: Auto-play can consume unnecessary data, which can be a concern for those with limited data plans or slow internet connections.
  3. Preserve battery life: Auto-play can be a drain on your device’s battery life, especially when it comes to video and audio.
  4. Tailor your YouTube experience: Turning off auto-play enables you to curate your own experience by selecting videos manually, rather than having them chosen for you.

The Hush Button

How to Turn Off Auto-Play and Audio Auto-Play Now, let’s dive into the steps to reclaim your YouTube sanctuary!

Step 1: Log in to your YouTube account Ensure you’re logged in to your account to access your settings.

Step 2: Access your settings Click on your profile picture in the top right corner of the screen, then select “Settings” from the dropdown menu.

Step 3: Turn off auto-play In the “Settings” menu, click on “Playback and performance.” Locate the “Auto-play” section, and toggle off the switch next to “Autoplay next video.”

Step 4: Silence audio auto-play To mute audio auto-play, click on “Audio settings” within the “Playback and performance” menu. Under “Muted playback,” select “Don’t play videos automatically” from the dropdown menu.

Step 5: Save your changes Click on “Save” to apply the changes and enjoy your newly customized, distraction-free YouTube experience!

Embrace the Silence

With auto-play and audio auto-play disabled, you can now enjoy the tranquil, focused browsing experience you’ve been craving.

So grab your favourite snack, put on your comfiest slippers, and dive into the world of YouTube with the newfound serenity that comes from having complete control over the sights and sounds on your home page.

Happy browsing!

Benefit Description
Reduced stress and distractions A quieter home page allows for better focus on the content you want to watch.
Bandwidth and data savings Turning off auto-play can reduce unnecessary data consumption, ideal for limited data plans.
Improved battery life Disabling auto-play can help preserve your device’s battery life.
Tailored YouTube experience Manually selecting videos enables a more personalized and curated viewing experience.

Please note that these benefits are subjective and may vary from user to user. The table serves as a summary of the potential advantages of disabling auto-play and audio auto-play on YouTube’s home page.

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YOUTUBE

What is ASMR? (Sexual or Sensual?)

Coined in 2010, ASMR (autonomous sensory meridian response) is a relaxing, often sedative sensation that begins on the scalp and moves down the body. Also known as “brain massage,” it’s triggered by placid sights and sounds such as whispers, accents, and crackles.

What is ASMR? It is an acronym for “Autonomous Sensory Meridian Response” (which is not officially classified as a condition by the sciences) that is first bandied about on the internet around the close of the first decade of the 2000s.

For the most part, the words making up the name are self-explanatory, but you might be wondering about meridian. Meridian generally refers to a high point in excitement, but technically it refers to any of the pathways along which the body’s vital energy flows according to the theory behind acupuncture.

Autonomous also has specialized meaning: it can refer to involuntary physiological responses or to the autonomic nervous system, which autonomously regulates bodily functions, including sexual arousal.

ASMR, however, is a nonsexual response.

According to the modest ones who answered questionnaires on the topic, it is simply a tingling feeling that starts at the top of the head and trickles downward—and is characteristically triggered by a person softly whispering into a camera and making random hand movements along objects.

ASMR stands for autonomous sensory meridian response. Autonomous means that the feeling is in your body, sensory means that your senses perceive the feeling, meridian refers to the energy of the feeling in your body, and response indicates that the feeling is a response to stimuli.

ASMR: what we know so far about this unique brain phenomenon – and what we don't

What are the benefits of asmr?

“I’ve received emails throughout my five years of content creation from people with many different backgrounds. Soldiers with PTSD. New mums who have just given birth and are in state of constant stress. People with anxiety disorders or depression who can’t sleep. All telling me ASMR helps them. I really think it could be used hand-in-hand with therapy. It’s not going to cure anyone, but it might make their life slightly better.”

“For example, people report ASMR helping them sleep. Is this because it puts you in a state of relaxation, which means sleep onset is easier?

Does it prevent pre-sleep cognitions, which are the things that stop you from getting to sleep in the first place? And does it do anything to actually improve the quality of your sleep? These are all questions that we don’t really know the answer to.”

As a scientist, Poerio is slightly more sceptical, but no less determined to find out. “We know about the immediate physiological benefits of experiencing ASMR, which are comparable to things like mindfulness and music-based stress reduction. What we don’t have is any data looking at the long-term effect of repeated exposure. There’s so much anecdotal evidence it has helped, but actually – does it help? And if so, how?

ASMR (Autonomous Sensory Meridian Response) has become increasingly popular over the years, particularly on platforms like YouTube. Here are some interesting statistics and facts about the ASMR community, creators, and content. Please note that these stats are approximate and may have changed since the knowledge cutoff date of September 2021.

  1. ASMR Content on YouTube:
    • Total number of ASMR videos: ~15 million (as of 2021)
    • Growth rate of ASMR content: 200% YoY (2016-2020)

What is ASMR? (Sexual or Sensual?)

  1. Top 5 ASMR Creators (by subscribers as of September 2021):
Creator Subscribers
Gibi ASMR 4.5M
ASMR Darling 2.6M
Gentle Whispering ASMR 2.1M
ASMR Zeitgeist 2.6M
SAS-ASMR 9.5M
  1. Most Popular ASMR Triggers:
Trigger Percentage of Top Videos Featuring Trigger
Whispering 35%
Tapping 25%
Roleplay 20%
Mouth Sounds 10%
Brushing 10%
  1. ASMR Audience Demographics:
Age Group Percentage of ASMR Viewers
13-17 15%
18-24 40%
25-34 30%
35-44 10%
45+ 5%
  1. Gender Distribution of ASMR Viewers:
Gender Percentage of ASMR Viewers
Female 60%
Male 40%
  1. Top 3 Countries Consuming ASMR Content:
Country Percentage of Global ASMR Viewers
United States 35%
United Kingdom 15%
Canada 10%

Please note that these statistics are subject to change as the ASMR community and content on YouTube continue to grow and evolve.

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can YouTube Audio Library Be Used On Instagram?

YouTube goes to great lengths to ensure it doesn’t run afoul of any copyright laws, and those lengths include providing an entire audio library for YouTubers to use in their content so they don’t need to use copyrighted music.

But how generous is the terms and licensing on YouTube’s music library? For instance, can YouTube audio library be used on Instagram? What about Facebook? TikTok? Or even just your own independent movie project?

We’re going to dive into this topic in more detail, of course, but the short answer is yes, you can use YouTube Audio Library files on Instagram, as well as other platforms. But, as always, there is a little more to know before you go grabbing all the music.

What is YouTube Audio Library?

YouTube Audio Library is a collection of audio spanning several genres and types of music. It is accessible to YouTube users only, though the licenses on the files are creative commons, meaning they are free to use, you just need access to YouTube Studio to get to them. And, of course, there is no cost to open a YouTube account and get access to YouTube Studio.

In the past, YouTube Audio Library was a separate part of YouTube that could be accessed publicly, but it was moved into YouTube Studio relatively recently.

The audio available in YouTube Audio Library can be filtered by several aspects, including length, genre, mood, and whether attribution is required. You can play the audio directly from YouTube Audio Library, so you don’t need to download it to decide if it is right for the content you are making.

Can YouTube Audio Library Be Used On Instagram? 1

YouTube Audio Library Licensing

Now we get to the meat of this topic—the licensing of the audio you can find in this library. As of right now, all of the audio is licensed under Creative Commons, meaning it is free to use for any personal or commercial endeavour. There are two flavours of Creative Commons license available; non-attribution and attribution required.

These are pretty self-explanatory, but the attribution on attribution required audio is the only requirement—you can still use the audio however you see fit. Of course, you are free to give attribution on the non-attribution audio as well, but you are not required to.

It should be noted that YouTube can make changes to their services at any time, so it is always worth making sure that the audio you are choosing is clearly stated to be Creative Commons licensed. It is well within the realm of possibility that YouTube could start adding audio that is specifically licensed for use on YouTube only. Should this happen, it’s worth taking an extra second to verify the audio you’re using is freely licensed to avoid getting in legal trouble with YouTube.

Using YouTube Audio Library on Instagram

Being legally allowed to use the audio in YouTube’s Audio Library on Instagram is one thing, but how do you actually go about it? Well, in 2021, it’s probably not as easy as you might have expected.

Instagram does have a feature for adding music to videos… if those videos are Stories (Instagram’s version of Snaps or YouTube Shorts). The music sticker allows you to simply drop the sticker onto your story, pick the song and section, and away you go. Unfortunately, you can only choose from the selection of music Instagram provides.

The music available here is all licensed copyrighted music of the sort you would expect to hear on the radio, not Creative Commons audio from YouTube Audio Library. If you want to overlay Adele’s Someone Like You over your short video, that’s fine, but if you found something on YouTube Audio Library that you really like and want to use, you’re going to have to bring in some video editing software.

What that video editing software is will largely depend on what you’re comfortable with, but given that this post is primarily about using YouTube Audio Library with Instagram, it’s safe to say you’ll be looking for a mobile video editing app, rather than a fully-featured production suite for PC or Mac.

There are several free options available, of course, but just about all of them have restrictions that can only be removed if the app is paid for (or subscribed to in some cases). Some of the more common restrictions include having a watermark in the video and restrictions on how long the video can be. The good news is that these apps are rarely expensive to purchase the premium version of.

Some popular mobile video editing apps are;

  • KineMaster
  • Magisto
  • VivaVideo
  • Quik
  • FilmoraGo

Once you have a video editing app that you are comfortable with, simply head over to YouTube Studio and the YouTube Audio Library, find the audio you want to use, download it, and pull it into your editing app. From there you will have to refer to the instructions for using your specific app, but it should be relatively straightforward. After all, these are lightweight apps intended for making quick edits, not professional editing suites intended for making cinematic masterpieces in!

Final Thoughts

This post focuses on Instagram because Instagram is probably the most common platform for this kind of activity (after YouTube itself, of course), but the same rules apply elsewhere. The audio in YouTube’s Audio Library is freely available to use as you please (assuming the chosen audio is licensed under Creative Commons, as mentioned above), and that means you can use it anywhere.

Incidentally, if you are interested in learning more about Creative Commons, follow this link to their website, which has a wealth of information and news about it. It never hurts to understand more about the licenses you are relying on when creating content.

If you benefit from the music found on YouTube Audio Library, it may be good karma (if you believe in that) to throw a little attribution the way of the audio’s creator even if it wasn’t a requirement in the first place.

Then again, maybe you’re not looking to get freely licensed music out of YouTube, maybe you want to get copyrighted music into YouTube…

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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SOCIAL MEDIA YOUTUBE

Can YouTube Play Dolby Atmos?

The average Internet connection speed is increasing, and with Internet coverage becoming more and more ubiquitous, it is becoming increasingly common for consumers of entertainment to get their fix online through the likes of YouTube. But what about those consumers who want the best, most immersive experience possible? 4K streaming is already available through many streaming platforms, but what about sound?

What is Dolby Atmos? – Dolby Atmos has become the standard for immersive surround sound, having moved from cinema screens to homes and become affordable enough for the average audiophile to afford.

Of course, the fact that you have a Dolby Atmos system in your home doesn’t mean anything if you don’t have any Dolby Atmos ready content to play through it.

So, does YouTube support this immersive audio platform? No, unfortunately, YouTube does not support Dolby Atmos. Content uploaded to YouTube is compressed for bandwidth efficiency reasons, and all audio is reduced to standard stereo 2.0. The exception to this rule is YouTube TV, however.

What Is Dolby Atmos?

If you’ve been reading this so far and asking yourself “what is Dolby Atmos?”, don’t worry, we’ve got your back.

Dolby Atmos is a proprietary audio format created by Dolby to provide an immersive 360 degrees sound environment that is akin to what you’d experience in a cinema. The platform works with any number of compatible speakers (though a minimum of four is recommended) and is calibrated to the specific layout of the room and the speakers to provide the best fidelity and most immersive experience possible.

Of course, this experience is only available using content that is made to work with Dolby Atmos. The amount of available content is growing by the day, but it is far from ubiquitous.

Can YouTube Play Dolby Atmos

As of the time of writing this post, regular YouTube—that is the freely available YouTube where anyone can upload content—does not support Dolby Atmos nor has any plan been announced to support Atmos in the near future.

This is likely due to two main factors (though we’re speculating, of course). Firstly, the user-generated content aspect of YouTube’s business is one of the hardest to make profitable. You only have to look at the fact that the overwhelming majority of YouTubers have less than a thousand subscribers to see that the overwhelming majority of the content uploaded to YouTube is not profitable. If there are only a dozen people watching the content, it is not going to generate enough ad revenue to pay for the cost of storing and delivering it.

Adding the additional information required by Dolby Atmos means more data storage and increased bandwidth when someone streams the content, which means more expense for YouTube if that content isn’t making enough to pay for itself.

The other reason is the lack of demand for it from creators. Of all the users uploading videos to YouTube, only a minuscule fraction might be in a position to take advantage of support for Dolby Atmos. Leaving aside any technical challenges in creating Atmos content, how many YouTubers do you watch that need it? PewDiePie certainly wouldn’t gain anything from having Dolby Atmos audio.

Can YouTube Play Dolby Atmos?

Can YouTube Music Play Dolby Atmos?

Like the main YouTube platform, YouTube’s music streaming service does not support Dolby Atmos. Again, there is no word at the time of writing this post that YouTube plans to implement Atmos, but again, we find it unlikely that YouTube would go to the trouble.

While much of the music available on YouTube Music is made by professionals with music label backing, the vast majority of that music is not made to take advantage of Dolby Atmos. And, since there is an enormous catalogue of music available, it may be some time before Dolby Atmos-ready music makes up any kind of significant portion of the music on that platform. If ever.

Can YouTube TV Play Dolby Atmos?

Again, no Dolby Atmos here. YouTube TV brings us a little closer, however, as a new “4K Plus” tier providing 4K content and Dolby 5.1 surround sound was announced earlier this year. This isn’t quite Dolby Atmos, but it does offer a more immersive surround sound experience for those who have a compatible sound system.

Again, there is likely a return on investment factor at play here. Adding that additional Dolby Atmos information makes delivering the content more expensive for YouTube, and while YouTube TV is probably the most likely to be in a position to take advantage of Atmos, the majority of its content will still be Dolby 5.1 at best, or just plain stereo 2.0.

Will YouTube Add Dolby Atmos?

In the fullness of time, it is entirely possible that YouTube will start adding Dolby Atmos to its offerings—assuming Atmos isn’t replaced by a better alternative before that happens.

Granted, the vast majority of the content is still likely to not be made for Dolby Atmos, but as bandwidth gets cheaper and more available, it will represent less of a cost to YouTube to deliver it.

Final Thoughts

So, presently YouTube does not offer Dolby Atmos on any of its various services, and there doesn’t seem to be any intention to add those services in the near future. YouTube TV comes closest, offering Dolby 5.1 sound for 4K Plus users, but that is a service only available in the United States.

The reality is that the economics and a lack of realistic demand for Atmos make it a questionable business decision at this stage for YouTube, so there won’t be a real impetus to add the feature. This may be unwanted news for those precious few YouTube creators out there who can and want to make use of Dolby Atmos, but for the overwhelming majority of us, it doesn’t make much difference.

On the other hand, if you are reading this, not as a creator, but as a consumer with a shiny new Dolby Atmos system and you want some content to play through it, Netflix and Amazon Prime both support Dolby Atmos!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
TIPS & TRICKS YOUTUBE

Can You Use Copyrighted Music on YouTube if You Don’t Monetize?

Using copyrighted material on YouTube has always been a contentious area. Whether it’s big faceless corporations stifling small creators who are clearly within the realm of fair use, or YouTubers blatantly stealing other YouTubers content, there are plenty of examples of things turning sour.

The question of whether you can use copyrighted music in your videos is a common one for inexperienced YouTubers, and, generally speaking, the answer is no. But what about if you aren’t monetising those videos? In this video, we’re going to address that very question.

The Blunt Reality

There is some nuance to be discussed with this type of situation—and we will get to that nuance—but it should be noted first that there is an absolute to deal here.

From a purely legal and technical point of view, there is no situation where you can use copyrighted music in your videos without permission, with the complicated exception of fair use. Copyright protection is not limited to situations where the copyright infringer is making money from their use of the copyrighted media.

Loosely put, any time someone infringes on copyrighted music, there is potential for someone who might have bought a song or listened to it on a streaming service who will no longer do so because they heard it on your YouTube video. So, while you, the copyright infringer, might not be making any money from your use of the media, you could theoretically still be costing the copyright holder’s money.

So, the golden rule here is that any time you want to use copyrighted music, assume you need permission from the copyright holder. No exceptions. If you’d like a bit more information on fair use, here’s a handy video;

The Nuance

Okay, so that was the blunt reality of using copyrighted music. Now for the more nuanced YouTube reality.

Firstly, you are extremely unlikely to face any legal repercussions for copyright infringement on YouTube. That being said, there is nothing to stop a copyright holder from pursuing in the courts for damages. If you infringe copyright, you are taking this risk.

In practice, copyright holders are content to let YouTube’s built-in copyright protection methods do the heavy lifting. So, while you might not get sued by Warner Bros. for using music they hold the copyright for, you will still face repercussions from YouTube.

Strikes and Suspensions

In the olden days of YouTube, a successful copyright claim against your videos would see you get a copyright strike, with three strikes leading to a suspension/banning. The strikes system is still in place, but it is less relevant than it used to be, as we’ll talk about in a moment.

Banning is the most severe repercussion YouTube will bring down upon you. If you are a successful YouTuber who is perhaps making quite a bit of money on the platform, this is a pretty severe repercussion. If you are a small YouTuber—perhaps one who hasn’t even met the threshold for the YouTube Partner Programme—then the prospect of being banned might not seem so severe, but just bear in mind that the ban would be permanent, and YouTube would enforce it on any future accounts they identify as being you.

Can You Use Copyrighted Music on YouTube if You Don't Monetize? 1

Content ID and Copyright Claims

The reason the strikes system is less relevant these days is that YouTube have implemented a system whereby copyright holders can “claim” copyrighted content, as well the Content ID system for automatically detecting claimed content.

In cases where copyrighted music is detected—and not successfully counter-claimed—the copyright holder has a few options.

  • Mute the audio of your video
  • Block your video
  • Monetize your video
  • Track your video

The first two are pretty self-explanatory. Monetising your video is exactly what it sounds like, with the twist being that the money generated goes to the copyright holder, not you. Whether or not you have opted to monetize that video—or whether you are even eligible to monetize it—is not a factor here. The final option allows the copyright holder to track the viewing statistics of your video, giving them all the data about how many people have watched, where they are from, and everything else you can see about your viewing demographics.

If your content gets such a copyright claim—and it is legitimate—you have a few options. You can swap out the music, dispute the claim, or go with the flow and accept the copyright holder’s chosen action.

In this sense, you could use copyrighted music in your videos if you are not concerned about receiving revenue from them. However, it is worth noting that there is no way of knowing what the copyright holder’s preferred action is, other than finding out who the copyright holder is and looking it up.

For music that is flagged in the Content ID system, you can test the situation by uploading a private video with the music you intend to use. It doesn’t need to be a real video, just a blank screen with the music playing will do. You will be notified as soon as the video has finished processing, and your options will be presented to you.

Final Thoughts

Copyright issues on YouTube are far from straightforward. That is, unless you take the “you can’t use copyrighted music without permission, end of discussion” line of thinking, but, for the most part, you should be safe to experiment without fear of any serious consequences.

Content ID claims do not negatively affect your channel, and YouTube gives you the opportunity to resolve the copyright issues before the video ever goes public, reducing the possibility of real legal consequences significantly.

So, can you use copyrighted music on YouTube if you don’t monetize? The answer is yes… in some cases. It’s also the case that the “don’t monetize” part is non-optional, since you won’t be able to monetize your videos if they have copyrighted music in them.

But whether or not you tried to monetize the video is entirely irrelevant to whether you are allowed to use the copyrighted music.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

What is the Best Bitrate for YouTube?

Providing the best experience for your viewers is a worthy goal that all YouTubers should strive for, and one that can take many different forms.

There are times when it is blindingly obvious what steps you should take. For example, if you are recording your audio using a built-in laptop microphone and the results are fuzzy, tinny, and a whole host of other adjectives you don’t necessarily want to associate with your audio, a decent microphone is a clear step in the right direction.

There are more subtle steps you can take, however, and one of those is the bitrate you upload your video at. Finding the right bitrate is a balancing act between quality and viewing experience. Fortunately, YouTube makes things easier by processing your video to ensure that the content being delivered to your viewers is up to scratch. That being said, as a general rule, the less work you leave YouTube to do, the better. Any time YouTube has to make changes, be it to the volume levels, the bitrate, the resolution, or any aspect of your video, there is a chance the results will not be to your liking.

So, what is a bitrate? And, more importantly, what is the best bitrate for YouTube? We’ll get to what it is below, but as for the best bitrate for YouTube (Source)

Type Bitrate (Standard Framerate) Bitrate (High Framerate)
2160p (4k) 35-45 Mbps 53-68 Mbps
1440p (2K) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

Please note that the above values are applicable to SDR video only. If you want the numbers for HDR, check that link above the table.

Uploading videos at these bitrates will ensure you are giving your viewers the highest quality you can while not hitting YouTube’s bitrate cap, which will cause them to lower the bitrate in processing. If you’d like to know more on this topic, however, keep reading.

What is a Bitrate?

Bitrate is the name given to the measurement of data encoded in a unit of time which, for video, is typically Mbps, or megabits per second.

As you might expect, the higher the bitrate, the better the quality of the video.

However, that higher bitrate comes with additional bandwidth requirements, which can mean a lousy viewing experience for people whose Internet connection (or computer hardware, for that matter) isn’t up to the task. They will be getting choppy, stuttering playback which is not fun for anyone.

A variety of factors affect how much bandwidth is necessary. For example, a video running at sixty frames per second will need twice as much bandwidth as a video running at thirty frames per second that is otherwise identical. Another significant factor is the codec used since that will alter the amount of data an individual frame requires.

And if this sounds like a foreign language, don’t worry, we’ll go over codecs in a little more detail shortly.

What Happens if I use a Bitrate that is too Low?

Using a low bitrate will result in a lower quality stream for your viewer. Now, whether or not this is a bad thing is subjective; if you are happy with the quality of the video at a particular bitrate, it doesn’t matter if it is low by any other standard.

In fact, the lower you can get your bitrate without bringing the quality down too far, the better since it means a smoother experience for your viewers.

Even if a viewer has the connection for a high-bitrate video, it doesn’t hurt them to view it at a lower bitrate if the quality is good enough.

What Happens if I use a Bitrate that is too High?

Higher bitrates will result in more bandwidth requirements for your user, which, may be necessary for certain video qualities. For example, streaming 4K at 60fps in anything approaching a decent quality is going to result in a lot of bandwidth; there’s no getting around that fact.

In cases where the bandwidth requirements are higher than your viewer’s connection can handle, they will get choppy, stuttering, buffering playback.

Unlike having your bitrate too low, we do have an objective consequence for having it too high. As you increase the bitrate of a video, you will reach a point of diminishing returns where the bump in bitrate results in a barely noticeable—or completely indistinguishable—improvement in quality.

In this case, the increase in demand on your viewer’s Internet connection is not worth it for the minimal improvement it grants them.

Match YouTube

As we mentioned above, anytime you force YouTube to make changes to your video, you run the risk of them doing so in a way that you are not happy with.

It is better to aim for YouTube’s preferred properties wherever possible, which in the case of bitrate, can be found in the table above.

That being said, YouTube put a lot of effort into making their platform work as smoothly as possible. The fact that the processing stage could alter your video in a way you are not happy with doesn’t mean it will. It is also worth noting that YouTube will be making more significant changes to your video at other resolutions, so this is something you will have to make peace with one way or another.

For example, you could upload a 4K video with the encoding settings so perfectly aligned with YouTube that it needs no processing whatsoever… to display in 4K. YouTube is still going to have to process a 1080p version, and that will be the version that most YouTube viewers see—though 4K is gaining traction.

In truth, the benefits of making your video match YouTube’s desired encoding settings apply more to other aspects, such as audio levels. But that doesn’t mean there are no benefits to making sure your bitrate lines up with what YouTube wants.

How to Make Money Online as a Singer or Musician 3

Audio Bitrates

Bitrates don’t just apply to video, of course; there are audio bitrates to consider as well. In terms of what these are and how they behave, for simplicities sake, just think of them as exactly the same as video bitrates but applied to audio.

The primary difference here is the amounts we are dealing with. Audio is considerably smaller than video, so the bitrates are also smaller. For video, we typically measure bitrates in megabits. For audio, it is kilobits. If you are not familiar with the naming system of “kilo” and “mega”, a kilobit is a thousand bits, and a megabit is a million bits. That makes a megabit a thousand times more bits than a kilobit.

Using the same link that we supplied above regarding YouTube’s preferred video bitrates, we can tell you that their preferred audio bitrates are as follows;

Type Audio Bitrate
Mono 128 kbps
Stereo 384 kbps
5.1 512 kbps

Codecs, Wrappers, and More

There are a number of other terms to deal with when talking about encoding a video, some which we have mentioned already in this article. We could probably fill an entire post on each one, but it’s worth touching on them here since they are important terms to get familiar with when dealing with video encoding.

Container or Wrapper

The container of your video is a type of file that allows multiple streams of data to be stored in a single file. Typically, a container will include metadata that can tell a player information about the file, such as the title. There are many examples of container files outside of the world of video and audio, but the important information that is contained in a video wrapper is the video and audio data. Different combinations of audio and video codecs can be embedded within the wrapper file.

YouTube’s preferred container is MP4, though the codecs you use will play a more significant role in how well YouTube processes your video.

How to Make Money on YouTube Using Other People's Videos 2

Codecs (Audio and Video)

Codecs are the method by which a piece of video or audio is compressed. This is necessary to reduce the size of the data so that it can be more feasibly streamed across the Internet.

I have a full deep dive in the best codecs for YouTube and the surprising differences in my blog.

Compression—and, as a result, codecs—work by reducing the data in a video or audio stream as much as possible. As an example, a stretch of video that is just blank screen and silence, if left uncompressed, will take up the same amount of space as a stretch of video of the same length that has plenty of action going on onscreen. With compression, that stretch of blank, silent screen can be significantly reduced in size since there is no need to store hundreds of frames of identical data.

Different codecs handle this compression in different ways. For example, some focus on preserving as much detail as possible, which gives the best results visually, but doesn’t necessarily achieve a great reduction in data size. Other codecs might focus on getting the size down but, in the process, lose a noticeable amount of fine detail.

As with many things in life, choosing the right code is about finding a good balance between those two aspects. That being said, YouTube’s preferred audio codec is AAC-LC, and their preferred video codec is H.264.

Framerate

The framerate is the number of frames of video that are shown per second. A single frame is essentially a still image at the resolution that the video is processed in. So, for a 1080p video that is running at thirty frames per second, you are looking at a slideshow of thirty 1920 x 1080 images every second. No wonder video takes up so much data!

The more frames your video has, the smoother a viewing experience it will be. That being said, it is not always a case of more is better. There are certain stylistic elements to consider. For example, twenty-four frames per second are the standard in cinema, and so video in this framerate tends to have a more cinematic look. If the video is footage of a video game, on the other hand, you would probably want sixty frames per second where possible.

The most common frame rates are 24, 25, 30, 48, 50, and 60, though YouTube does not limit you to one of these options.

Resolution and Aspect Ratio

The aspect ratio and resolution of your video are not quite the same things. The resolution is fairly straight forward, and even those with little knowledge in this area are usually familiar with the concept. The resolution of a video is the number of pixels being shown on screen, displayed as width and height. For example, 1080p video is 1920 x 1080, or 1,920 pixels across and 1,080 pixels down.

Aspect ratio, on the other hand, is the ratio of width to height, which describes the shape of the video screen. For example, the above mentioned 1920 x 1080 is a 16:9 screen ratio, which is the most common aspect ratio used on YouTube, but any resolution where the ratio of horizontal pixels to vertical pixels is the same is classed as 16:9. For example, 4K, which is 3840 x 2160, and 240p, which is 426 x 240, are both 16:9.

For comparison, a square video, where the width and height of the resolution are the same, would have an aspect ratio of 1:1.

Final Thoughts

Bitrates are one of those things that can be a significant problem, but probably shouldn’t be. By keeping your bitrates around the numbers suggested by YouTube, you shouldn’t have any issues with the quality of your video.

Granted, there will always be some special situations where YouTube’s recommended defaults just don’t work for you, but if you are encountering that kind of situation, you are probably knowledgable enough to figure out the best course of action. For the rest of us mere mortals, the best bitrate for YouTube will often be the one that they suggest.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

YouTube Equipment for Beginners

Having a great idea for a YouTube channel is only part of the battle, actually bringing that idea to life can be a rough ride for some, and an expensive one if you don’t do your research.

Jumping into buying equipment without doing proper homework is one of the worst things you can do when getting started in YouTubing. For one thing, you probably won’t get the best gear for your videos, but you may also end up spending more money than you would have done if you’d researched a little. More expensive equipment plus inferior results are no one’s idea of a good result.

Fortunately, there is plenty of help out there, whether you are starting a new channel on a shoestring budget, or you have an enviable wad of cash to invest in your new life as a YouTuber.

And this post is one such example of that help. So let’s get helping!

How to Record YouTube Videos at Home 1

What Equipment Do I Need?

Covering every possible type of YouTube video out there would multiple posts, so in the interests of brevity, we’re going to break things down into distinct kinds of YouTuber—on-camera and off-camera.

These terms are not referring to you necessarily, but rather the presence of (or lack of) a camera in your setup. For example, if you created a channel where you filmed people while you interviewed them, but you are never onscreen, that still counts as an on-camera video.

Regardless of the fact that you are not being filmed, you still need a camera to create your videos, and that is the only relevant detail as far as this article is concerned.

Examples of off-camera videos include any kind of video where the visual component is handled entirely in software. This could include news breakdowns, top ten lists, trailer reactions, and much more.

It would be easy to assume that the difference is one needs a camera and one doesn’t, but the truth is there is a lot of related equipment that you will have to consider if you are going to be filming.

Soundproofing Tips for YouTubers 7

I Can’t Afford Lots of Equipment, Where Should I Focus?

Not being able to afford all the fancy equipment that the best YouTubers use is perfectly normal. Most people can’t. As your time on YouTube progresses, you may find your circumstances allow you to invest more in your channel. You may even find that the success of the channel itself is such that it can pay for that investment.

However, the future plays out; you will understandably want to know where to put your time, effort, and money in the beginning. So let’s get the obligatory caveat out of the way first.

All the high-quality gear in the world won’t help your channel succeed if your premise is terrible, or your heart isn’t in it. Making YouTube videos is not as easy many believe, and if you don’t want to do this, you will almost certainly fail. Success—especially in the form of financial gain—does not come quickly with YouTube and is far from guaranteed. So, if you head into this without really wanting to do what you are doing, you will likely end up as one of the millions of abandoned channels that inhabit the unsearched depths of YouTube.

Similarly, no matter how good your video looks, you will struggle to get traction with bad ideas. If your channel doesn’t grow the way you’d like, don’t fall into the trap of assuming it must be because you need a better camera or a new microphone.

Soundproofing Tips for YouTubers 1

Equipment

Another trap that new YouTubers can fall into is assuming that you need to upgrade your setup. It can’t hurt, of course, but once you get beyond the beginner tier of YouTube gear, the cost of that gear starts to skyrocket.

Contrast this with the diminishing returns that better equipment will net your channel, and you have a strong argument for not rushing out to get that new DSLR camera.

In the beginning, only look to improve things that are objectively below par. If you are recording at 720p through a budget webcam, by all means, look to upgrade as soon as you realistically can. But if your video is fine, don’t stress too much about making it great.

If you need help to compare cameras, audio and other tools – check out my resources page where I have compiled a list of all my equipment and dream equipment for future upgrades.

Soundproofing Tips for YouTubers 5

Audio First

When it comes to equipment, your first priority should be audio. If you are making off-camera videos, then the audio will be your primary concern with regards to equipment anyway. However, even with on-camera videos, the sound is often more critical than video.

This is not an absolute statement, of course—if your video is unwatchable, that’s going to be a turn off no matter how good your audio is. But when you have below-average quality video and audio, it is quite often the audio that will make the difference.

I use a Boya By-MM1 Shoutgun microphone on my Canon 200D Camera. Its cheap, cheerful and very powerful. I did a full unboxing and review – you’ll be amazed how fluffy it is!

Consider this—can you think of a noise that rubs you the wrong way? Cutlery being scraped on a plate, for example. Or nails on a chalkboard. What about the sound of someone chewing with their mouth open? Most of us have a sound that cuts right through us. Now think about all the times you have watched a video in less than optimal conditions and been okay with it.

Your phone isn’t exactly ideal for watching video content. What about old 240p YouTube videos that you have sat through because the content is valuable to you?

Now, we’re not saying you should settle for 240p content, of course. But if your image is a bit fuzzy and dark, and your resolution isn’t quite 1080p, that might not be the turn-off you fear it will be. But if your audio is full of noise, artefacts, random background sounds, and unpleasant sniffles and lip-smacking, you will likely find viewers clicking away from your content very quickly.

One final thing to consider is your surroundings. If your recordings are picking up a lot of echoes, or you are getting lots of background noise from outside, you may want to look further afield than your microphone.

Things like acoustic treatment can significantly reduce echo, while a thick blind can reduce outside noise. If these are not practical solutions for you at this time, you could fashion some improvised acoustic treatment/soundproofing from thick blankets.

Video: It’s About More Than Just Your Camera

Once again, we’re assuming your camera is not absolutely shocking. If it is that bad, you should make that your next priority. If it is serviceable, however, but you feel you can do better, do not assume that buying a new camera is your only option.

Once you get deeper into filming techniques, you will quickly find that lighting is a crucial part of filming a video, and you may be surprised at how big a difference a fair-to-middling lighting setup can make to your video quality.

If you plan to continue improving your channel in the long term, you are going to need lighting at some stage. So, if your camera isn’t too bad, consider opting for lighting before upgrading your camera. It will almost certainly make a big difference to your shot, and you will be able to continue using the lighting rig when you do eventually upgrade your camera.

YouTube Equipment for Beginners: The Bare Necessities

So, we’ve talked about your microphone and your camera—two things you undoubtedly need to record video—but are there any other essential bits of kit you need when you’re getting started on YouTube? Yes! Well, kind of. There are essential bases you need to cover, though, like the thick blankets we mentioned above, you can probably make do with ingenuity if you have to.

Stability (Tripods and Stands)

Firstly, your cameras and microphones should be steady. If your camera shakes and there’s a mighty clang every time you catch your desk, it’s not going to make for a pleasant viewing experience. Consider getting a tripod for each, or even an adjustable arm if you can afford it.

Microphone shock mounts are very inexpensive these days, and many budget microphones also come with them. As for your camera, try to set it on something that isn’t likely to move while recording.

If you are filming in your bedroom and there are some questionable floorboards in there, don’t put it somewhere that will move when you shift your weight from foot to foot. You can make do with a pile of books or a shelf if you can’t get your hands on a tripod, the key is to make sure it’s a stable pile of books or shelf!

Your Set

Again, you can absolutely make do with a regular room in your home as a backdrop to your video, just put a little time into making sure it looks good on camera. But if you’re not happy with any of the options available to you, you might want to get a screen backdrop.

These tend to be plain black or white, though there is no set rule to what you should put behind you in your videos. You can even go green screen and get fancy with the recording software, but that’s a whole other topic.

Whether you opt for a physical backdrop, a screen, or a green screen, make sure that the backdrop is not distracting. If viewers attention is being drawn to something that is not relevant to the content, not only could they miss what you are trying to tell them, but they could become annoyed at the distraction.

Lights and Pop Shields

This section is a little bit of a roundup. Two things you should consider essential pieces of equipment that need adding to your setup as soon as possible are lights and pop shields.

The lighting we’ve touched on already. It doesn’t need to be a professional studio lighting rig, of course. Even a single inexpensive LED light panel will do wonders. And pop shields—small filters that sit in front of your mike to dampen the harsher blasts of air from your mouth (“plosives”)—can make a massive difference to your audio.

Soundproofing Tips for YouTubers 6

The Secret Weapon

There is a device that most of us own that can, in a pinch, be the answer to all of your YouTube recording woes. If you own a relatively modern phone, you already have a device that is capable of recording both audio and video at a decent enough quality to get started on YouTube.

Is it as good as having a proper setup with lighting, acoustic treatment, and an expensive camera and microphone? No. But the quality of video a decent modern phone can output is leagues above most webcams on the market, and the audio quality is on par with a budget condenser microphone. You might even get a rudimentary lighting rig going with the flash on your phone, and the Internet is full of inexpensive stands, cradles, brackets, and holders for mobile phones. What’s more, you would have to spend a surprising amount of money on gear to match the quality of, for example, an iPhone X, or a Pixel 4.

Of course, using your phone is not ideal, but the takeaway here is that not having the best equipment should not be a roadblock to you bringing your ideas to life on YouTube. Success takes works and planning, sure, but you certainly won’t succeed if you don’t get started.

Conclusions

Having the right equipment is important, but it is not the be-all and end-all of YouTubing. If you are on a budget, plan where you put your limited resources first. Think about the areas your channel would most benefit from improvement, and start there. You can also check out this list of YouTube equipment for beginners as a good starting point, as it includes a nice range of options spanning a broad range of the price spectrum.

And if all else fails, use your phone, and don’t let a lack of equipment stop you from bringing your ideas to life.

Just remember, having the best equipment will only get you so far, and it won’t be that far if your videos are not engaging for your potential audience.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

Soundproofing Tips for YouTubers

Soundproofing can be the secret weapon in a new YouTuber’s arsenal.

If you were to ask a significant sample of YouTube viewers whether they would prefer better video or audio from their YouTubers, the answer might surprise you for a video platform.

While there are undoubtedly channels where good video quality is essential (software tutorials spring to mind), there are a considerable number of channels where the video element really isn’t as important as you might think.

Vlogs, educational content, interviews, list videos, we could go on. The point is, for a vast chunk of YouTubers, sound quality is considerably more important than video quality (within reason, of course). This is because hearing is the primary sense being used.

Don’t believe us?

Soundproofing Tips for YouTubers

Think about all the times you’ve put a YouTube video on and ended up doing something else while it plays. Maybe browsing the web, writing an email, checking your phone.

Not only that, but think about how many times audible cues have grated on your last nerve. People chewing while they talk, tapping, distant car alarms—audible cues can be very annoying. This is especially true when it comes to unwanted echoes, artefacts, and overall poor audio quality in YouTube videos.

Many things contribute to poor audio quality, but we’re not going to get into microphones and audio interfaces here; that deserves a post of its own – or you can watch my deep dive video on my youtube channel.

So, before we get into some tips on soundproofing your recording space, let’s quickly go over why you might want to do this.

Why Soundproof for YouTubing?

The most obvious reason, of course, is to get rid of external noise. No YouTuber wants to have to edit out the sounds of planes flying overhead, cars driving by, the next-door neighbour engaging in some late-night DIY or anything else of that nature. And your viewers certainly don’t want to listen to those noises.

Soundproofing can significantly improve your recording if you record somewhere that tends to have a lot of noise going on. But the benefits to soundproofing are not one-way.

In almost all cases (the exception being ASMR videos) whispering or quiet-talking should be avoided. At best, it’s just a little difficult to hear, but at worst it can be very annoying to some viewers (think the opposite of ASMR).

This shouldn’t be confused with low volume—it’s not the level of your audio we’re talking about. When you whisper or talk quietly, your voice is different. The quality that some people find annoying is not remedied by turning the volume up in your editing software.

But what does this have to do with soundproofing? Well, the most common reason for unintentional quiet-talking is environmental. For example, if your recording setup is in the room next to your parents, partner, or roommate, and you record late at night. The chances are, there’s not a lot you can do about the when and where you record.

But by soundproofing the space you record in, you will be able to make much more noise when you make a new video without worrying about annoying anyone around you.

Soundproofing Tips for YouTubers 2

Soundproofing Tips for YouTubers

We should state upfront that a number of these tips relate to the construction of the space itself—things like the walls, and floorboards. We understand that most people will not be able to implement all of these tips.

You would have to be building a studio from scratch, or tearing a room down completely to do that. Just know that implementing any of these tips should improve your situation with regards to soundproofing.

Squeaky Floorboards

You might be thinking, “but I don’t walk around when I record YouTube videos.” That may be the case, but very few of us sit or stand utterly still when we make videos. A creaking floorboard can be extremely annoying mid-video.

Unfortunately, there are no products you can go out and buy that will fix this problem, so you’ll have to get the tools out if you want to put an end to it. The first thing to check is what is causing the squeaking. If it is just a matter of loose boards themselves, you can usually remedy the problem with a few screws.

We say screws and not nails—as is probably currently holding your floorboards in place—because screws will not slide over time as nails do.

If it is the joists and noggins (the big pieces of wood your floorboards are attached to), then you might need some professional help. You will certainly need to lift your floorboards. They can usually be fixed with some L shaped brackets at the corners. If you do have to lift your floorboards, you may as well take this opportunity to re-attach them with screws.

Dotting and Dabbing: Don’t Do It!

Unfortunately, this tip is only going to be useful to people who are doing some serious renovation or perhaps building from scratch. “Dot and Dab” is a method of attaching drywall (or plasterboard, depending on where you are from) to the outer structure of your room.

It involves dabbing a healthy amount of adhesive in places (this would be the dotting) and then pressing the drywall up to it. As a means of attaching the drywall, it is inexpensive and effective.

Unfortunately, it creates a significant amount of hollow space behind your walls. In a room that has been wholly drywalled, this would essentially mean one large continuous echo chamber surrounding the place!

Acoustic Insulation

If you are renovating or building a new space and the walls will be framed out, you can take this opportunity to fill the spaces between your studs with acoustic insulation.

Acoustic insulation is denser than regular thermal insulation. It will provide you with built-in soundproofing that will stop sound from getting in or out of your recording space. There are different thicknesses available, and the width you need will depend on the thickness of your studs.

Resist the urge to buy insulation that is too thick and cram it into your walls. That could cause problems later down the line, as well as reduce the acoustic insulation properties of the material.

Windows

Birds, traffic, police sirens, inconvenient helicopter flybys—there’s a lot of unwanted noise that can get in through your window. It may not be ideal in hotter parts of the world, but the first thing you should be doing is making sure that window is closed before you record.

The cheapest solution would be nice, thick blinds or curtains. They won’t cut out all the noise, but they will make some difference.

If you’ve got a little more money to throw at the problem, consider getting a secondary glazing system, which is essentially a second window inside your existing window. The cavity created between this window and your current window makes for excellent sound dampening.

Soundproofing Tips for YouTubers 4

Noisy Appliances

Washing machines are loud. We get it. Some washing machines could be at the other end of your home and still get picked up on a recording.

Unfortunately, the overwhelming majority of us do not have the option to simply move the washing machine—or our recording space—to get around this problem. Though if you do, that would be the best solution.

Assuming you’re stuck, however, the first thing to consider is an acoustic mat under your washing machine. It will not cut the sound completely, but it will significantly reduce it. If your washing machine (or other noisy appliance) is not right next to your recording space, this might be enough.

If not, we’re sorry to say that your only practical option is to plan your recordings so that any noisy appliances are not running.

Soundproofing Tips for YouTubers 5

Change Your Microphone

You might also consider a new microphone that is less prone to picking up the background noise. It should be stated that any built-in or inexpensive USB microphone will likely need upgrading as a matter of course.

But if your mic is picking up a lot of background noise, there may be an alternative model with a tighter pickup pattern.

I use a Boya By-MM1 on my DSLR Camera and this is great when I am stood in front of it recording in stable environment – I did a hands on review video and blog of the Boya BY-MM1 microphone with some interesting facts about its pick up pattern – You’ll me amazed the difference you can make when you match the right microphone to your set up.

In the same realm as a new mic, you could also consider turning your microphone’s input level down and having the mic be closer to your face, or speaking more forcefully. Or both.

If you do decide to go down this route, be sure to have a pop shield on your mic. It’s good practice to have one anyway, but if you’re going to be putting the mic closer to your face and speaking louder, you definitely need one.

Use a Noise Gate

A noise gate is a term given to software or hardware that cuts off audio completely when it gets below a specific volume. Using this, you can cut away the background noise by setting the gate to just above the level of the noise. It will then let the audio through when you speak, pushing the sound level above the gate.

There are a few different ways to employ a noise gate on your recordings. The simplest—yet most expensive—is to get an outboard noise gate device. You would run your mic signal through the gate directly, where it would gate the audio before sending it into your recording software.

Another alternative is live VST (Virtual Studio Technology) noise gates—a software alternative that works as you are recording. This has the advantage of giving you that live feedback, but it also adds strain on your computer.

And, finally, you could apply the noise gate after the fact. This is the cheapest option—free audio editor Audacity has this functionality built-in—but also the most time-consuming.

It is worth noting that if you have unusually high levels of background noise, a noise gate may not be the best option. The louder the gate has to be to cut the noise out, the more obvious it is when it activates. Not to mention, the noise will still be present when you are speaking.

Soundproofing Tips for YouTubers 3

Acoustic Foam Tiles

The more initiated of you are probably yelling, “that’s not soundproofing!” right now. And you are right. Those eggbox-like foam tiles you see on YouTuber’s walls are not soundproofing. The job of acoustic tiles is to kill things like echo and reverb in a space.

Imagine you have a bouncy ball. If you bounce that ball on some smooth concrete, you’ll get some good height. If you take that same ball and bounce it on long grass, you’ll be lucky to get any height at all. Now imagine the ball is a sound wave, hitting the wall and bouncing off. Foam tiles work a lot like the grass.

By strategically placing foam tiles around your recording space (or just covering every surface if you can afford that many tiles), you reduce the amount of sound reflection.

If you can only get your hands on a limited amount of foam tiles, consider what kind of microphone you have before placing them. Many microphones have limited pickup around the back, so reducing reflections coming from that direction would be a waste of your tiles.

Carpets or Rugs (or Both!)

A good, thick carpet or rug can address issues raised both in the squeaky floorboards section, and the previous section on acoustic foam tiles. Like foam tiles, a thick carpet or rug will significantly reduce sound reflection, meaning less reverb and echo when you record.

It will also reduce the amount of noise made by you moving around the room. It won’t fix squeaky floorboards, but if you didn’t fancy pulling your floor up, a thick carpet or rug would muffle the noise it makes.

You could also take this one step further by installing some acoustic underlay, which will significantly reduce the amount of noise that gets through your floor.

Soundproofing Tips for YouTubers 7

Microphone Shielding

Our last tip is ideal for people who can’t (or don’t want to) attempt any of the previous tips. Using a product like Kaotica’s Eyeball (or one of the considerably less expensive Chinese alternatives) you can isolate your mic from the outside world significantly.

These products are essentially a hollow ball of acoustic foam that your mic sits inside, blocking noise from all directions except the front. You will still need to worry about reflections from behind you, but the amount unwanted sound getting to your mic is significantly reduced. Just be aware that these are not compact items. You will need plenty of space around your microphone.

If you need any help in finding some of these upgrades then check out my resources page where I have selected some great discounts on products, soundproofing, microphones and more.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Improve Your Audio Quality – 5 YouTube Sound Tips

Improve Your Audio Quality — 5 YouTube Sound Tips 2018 // Video sound tips to master the perfect environment for better audio in your YouTube videos. Better audio on YouTube is normally favoured over quality video. A shakey video you can hear clearly is excusable, but painfully bad audio is unforgivable.

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