Tag: twitter

How to Promote YouTube Videos on Twitter

Post author By Alan Spicer - YouTube Certified Expert
Post date 24 June 2021

The explosion of social media and sheer pervasiveness of its adoption has left us with no shortage of places to promote our YouTube videos when the time comes. There’s short form messaging platforms, long form message platforms, image-only platforms… you get the idea.

In fact, the main dilemma you face when promoting your work on social media is not the where (the answer to that being as many places as you can) but the how. And, as you might expect, the answer is different depending on which platform you are promoting to. You wouldn’t promote your work on Facebook the same way you would on Twitter. Well, you could, but you’d be missing out on an opportunity to maximise your potential.

In this post, we’re going to be looking at how to promote YouTube videos on Twitter.

Why is Promoting Videos on Twitter Different?

In truth, it doesn’t have to be. If you wanted, you could easily write a single update informing everyone about your new video, throw a link and maybe a few hashtags in there, and push it out to all of your social media platforms. It would get the information out, and it’s better than nothing.

The thing is, people don’t use every social media platform the same way. It’s a lot like evolution and natural selection. Animals can co-exist in different niches, but when two creatures are in direct competition for the same resources, one of them has got to go.

This is why Facebook, Instagram, Twitter, Pinterest, TikTok, and countless other social media platforms with their own unique take on things are able to exist alongside each other. Meanwhile, platforms like MySpace, Vine, and Path are no longer around.

Each platform is used in different ways, so it makes sense that promoting things on each platform would take a different form.

More Than Just an Update Feed

One of the main things Twitter users expect from you is some kind of inherent value to your content. In truth, this applies to all social media, but the form that value takes differs. What we mean by value, is that your Twitter account should give people a reason to follow it in its own right, not just because of the YouTube channel it is promoting.

If a Twitter account just exists to tweet out the latest videos, very few people follow it. And, if very few people are following it, there isn’t going to be much value in promoting your videos there.

You should try to use your account regularly, providing content that your potential audience enjoys. If you are a tutorial YouTuber, tweet tips and tricks from time to time. If you are a comedy YouTuber, tweet jokes. The idea is to get people to want to follow your Twitter account for the content you are putting out on the account. That way, when you promote a video, it won’t feel like you’re just advertising at them, and they are more likely to want to check it out because they already like your content.

Don’t be Afraid to Share Other YouTuber’s Content

Technically, this is kind of an addition to the above point, as it is essentially a way to add more value to your Twitter account. Don’t be afraid to share relevant content from other YouTubers if it has some value for your followers.

Yes, sharing content that could rightly be termed “competition” might sound counterintuitive at first, but ask yourself this; what are the chances that your viewers would never have come across your “competition” on their own?

The reality of being a content creator today is that there is no such thing as a completely untapped niche, and you will always have competition. The trick is to be authentically you. You might be delivering the same content, but you’re doing it your way.

But occasionally sharing useful content from other YouTubers not only adds value to your Twitter feed, it can help build positive relationships with those other YouTubers.

Put it in Your Bio

Unlike YouTube, many tweeters will head over to your bio before they click that follow button, which makes your bio quite important. You don’t have a lot of space to cram it all in, but you should make a special effort to get across what you do, and, if YouTube is your main thing, definitely put a link to your channel in there.

Get Involved

Another way in which Twitter is quite different from YouTube is in the reciprocal nature of the platform. Despite the comments, YouTube is very much a one-way experience. Not so with Twitter.

Twitter is a place for conversations, and conversations are a great way to find new people who are interested in the kinds of things you make videos about. Of course, you have to find a balance between getting involved on Twitter and spending far too much time on Twitter, but that’s a learning curve we all must master.

Always Use Hashtags

Hopefully, if you’ve been engaging with the relevant communities, you will already know which hashtags are appropriate for your content. But, if you don’t, make sure to do a little research and find out where the action is regarding the videos you make.

You don’t need to go overboard and populate your tweet with nothing but hashtags and a link, but there should be at least one or two in there to get your video in front of the right eyeballs.

Final Thoughts

Twitter is just one tool in your video promotion arsenal, but it happens to be the tools with the largest immediate reach. Sure, Facebook might have more users, but there is far less potential for your content to spread beyond your immediate circle on Facebook than there is on Twitter.

Like all tools, it needs to be used correctly to get the best out of it. But, as always, you need a foundation of good content. No matter how good your Twitter strategy is, there needs to be compelling content to promote with it.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Tags share to twitter, share videos, sharing, twitter, youtube, youtube promotion

WEB DESIGN

The Power Of Twitter and Social Media

Post author By Alan Spicer - YouTube Certified Expert
Post date 30 June 2017

What’s the point of Social Media?

With around 300 million active Social Media users and 500 million tweets per day, Twitter presents a potential that is difficult to ignore. The colossal site is now big news, and savvy businesses are using it to get their message across to the world – for free.

One of the most widely used and accepted internet-marketing strategies in the world today; Twitter offers an inexpensive and highly effective resource for online business enhancement. HD1 Web Design is one of the best services to help you leverage the channel effectively for your business. Whilst Facebook is the major Social Media player and has great role in all business brand awareness but don’t forget Twitter and YouTube in your social media plan.

What’s the point of Twitter? The huge popularity of Twitter can be attributed to its ability to satisfy people’s craving for immediate news. The site also appeals to the vast majority because it is concise, informal and conversational. Most agree that it is less time consuming and the 140-character limit pushes people to be brief and clever.

Businesses are increasingly resorting to HD1 Web Design & Social Media Consultancy to amp their brand online, and not without good reason.

Showcase your company the best possible way in the virtual world using HD1 Web Design

This online ‘haven for humanity’ boasts of an enormous viral potential. No matter what your reasons are for being in twitter – business, personal or political – it offers the easiest way to spread the word. Twitter can also help you link with other popular social media channels including Facebook, LinkedIn and other networking sites. A distinct “buzz” online can do wonders for your business.

Real Time Connection With Customers

Most twitter users use the micro blogging site to share what is happening around them. We can connect your business message to what is relevant to your customers in real time thereby helping establish a connection with them. Posting great content and engaging with customers helps build credibility, which translates to more business.

Know Industry Trends

Twitter can help a business monitor discussions among customers about the particular industry and get a feel of what their potential buyers are looking for. You can keep abreast of industry trends and note changes in customer preferences. This will give you valuable insights and will aid you in making the right decisions in your business.

A Human Touch To Your Online Brand & Business

When you talk regularly about what your business does, you are giving it a human feel and not just hiding behind a business facade. Customers connect to you more when they are offered a better insight into your business goals, values and everyday dealings. You can trust us to portray your company in a manner that will appeal to your target section.

Brand Building

Twitter lends character to a business. The tone of your tweets can be informative and straightforward, casual or funny – it all depends on what image you want to portray about your brand. Apart from writing in the tone you prefer, we also help identify keywords that are relevant to your market; this helps your business to get into the flow of twitter traffic, making it easier for your potential customers to locate you.

All said, twitter is here to stay and can take your business to the next level. Twitter marketing involves several aspects and is best handled by our expert team of social media professionals at HD1 Web Design, who are well versed with the many nuances of the channel to help you achieve the best possible outcome. All social media sites have strengths for different businesses, we are here to help you make the most of social media and brand building for your business.

Tags facebook, online branding, online marketing, social media, social media advertising, social media branding, social media marketing, social media reach, social media trends, twitter

MARKETING SEO SOCIAL MEDIA TIPS & TRICKS YOUTUBE

7 Reasons Why Social Media is an Absolute Must for Business Branding

Post author By Alan Spicer - YouTube Certified Expert
Post date 6 June 2017
1 Comment on 7 Reasons Why Social Media is an Absolute Must for Business Branding

The Power Of Social Business Media Marketing

Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the BIG THREE (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market.

Here are some quick facts showing the tremendous role of social media in today’s business world…

A significant 86% of marketers said that social media was important to their businesses.
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.

Now that we have understood the influence of social media on your target market, lets discover the applied benefits it offers to your business.

1. Showcase Your Brand

Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective “whether creating brand awareness, relationship building or driving new sales“ you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.

2. Develop a loyal community of prospects

In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.

3. Increase digital exposure

If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.

4. Enhance company trustworthiness

Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customers experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.

5. Expand sales

Getting speed access to consumers feedback is undoubtedly going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.

6. Boost traffic and search engine ranking

Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies websites as a way to convert leads into prospects. Website builders, such as WordPress, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.

7. Cut marketing costs

Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.

Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling. Regardless of the serious competition, there are millions of people waiting to be reached.

Don’t let your competitors beat you out in the socialsphere. Your next prospect could possibly come from social media.

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