fbpx
Categories
HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

How To Monetize A Facebook Page without Ads

How would you monetize your Facebook page without adverts?

 

Now, if you hit a certain threshold on Facebook, you can start integrating brand deals with your Facebook page, but not everyone’s jumped through those hoops just yet, and you can make money without Facebook’s help.

 

How To Monetize A Facebook Page without Ads

 

1) Use relevant affiliate links

 

I’m a YouTube creator that talks about YouTube. So maybe I post up a post about what camera I’m using and I link through to that product on Amazon. If I’m really smart and I’m hunting out a specific brand, maybe I can talk to that brand before hand, to get a better deal, and then push it out there.

 

How To Monetize A Facebook Page without Ads

 

For example, maybe I’m talking about how you can subtitle your videos, and then I want to promote it on Facebook saying, go and use rev.com.That way you can subtitle all of your videos with captions that are in English or French or German or any language that you wish.

 

You simply click on the link in the description, or https://alanspicer.com/rev.

 

That’s a relevant affiliate marketing link, and you can do that in your descriptions on Facebook,

 

2) Add digital products

 

Now I have a digital product that I hardly promote, and it’s 75 thumbnails for YouTube. If you’re not quite sure on how to start, how a thumbnail should look, just click this link, it goes through my digital products.

 

How To Monetize A Facebook Page without Ads

 

That’s a product that hopefully helps you and is relevant to my audience. I’m not going to sell baby monitors to people that want to learn how to do YouTube.

 

So if you have a digital product, let’s say an ebook on how to knit because you do knitting, or a recipe book because you’re a cooking channel, that’s a good place to promote it on your specific Facebook page.

 

I also push out my services like a channel audit and coaching call consultation, but you can also be sending your products, or pots and pans set, some cute little crochet things.

 

How To Monetize A Facebook Page without Ads

 

By the way, if you’d like that, this is the link to “Oh Sew Cute.”

 

3) Consider a newsletter

 

This is your way of harvesting people from your page, and then collecting them into — I really hate this word — but a funnel.

 

If they’re engaged enough to actively choose to be on a newsletter with you to hear more from you, to see more videos from you, or see your blogs from you, then they’re more likely to be more engaged than any random human to possibly listen to your advice on buying a product or a service.

 

I know you said it to me as your slow cooker of leads. As you collect more and more people in there and you hone the art of talking to them and building up a relationship, they’re more likely to convert in the long run because you’ve kept them warm for eight, nine hours smelling sexy minted lamb hot pot.

 

Anyway, back on point…

 

How To Monetize A Facebook Page without Ads

 

4) Selling advertised posts

 

Maybe you have a huge audience. Maybe you have 20, 30, 50, or a million followers on your page. This is your chance to flip the script. People will want to advertise in front of your audience.

 

So, charge them for it.

 

5) Starts an associated podcast

 

I’ve got the “Start Creating Podcast” at http://startcreatingpodcast.com/, where I talk about my experiences as a YouTuber, and growing and marketing and branding.

 

How To Monetize A Facebook Page without Ads

 

It gives me a little bit more leeway, I can talk about more things, less heavily edited. In the long run, you can invite people in to talk about your specific niche, interview people, and associated podcasts gives you a chance to place adverts against that podcast, also affiliate links in the description.

 

As you grow a podcast audience, it can also become fairly passive once the contents is out there, it will remain out there forever. And when was the last time you started a podcast, and then went back and binged watched everything else that was already on that podcast playlist.

 

Just try to make them evergreen rather than “This week on July the 30th, 2020,” whatever.

 

If you think of the longevity of the content and you answer and solve a problem with each podcast, people are more likely to go back and finish them. A good example of this is Gary Vaynerchuk or Tube Talk from vidIQ.

 

6) Raising money for a charity

 

You don’t have to monetize your Facebook page to make you money. You can also monetize your Facebook page to make charities, money.

 

You might have an audience that’s quite tuned in with you and your feelings and your sentiments, your political leaning, or your empathy towards specific topics.

 

How To Monetize A Facebook Page without Ads

 

Right now we’re in the middle of an unprecedented worldwide situation. So, if you wanted to raise money for that illness, that’s causing a lot of problems around the world, nothing’s stopping you throwing up a charity post that people can donate.

 

Or you reflect on something in four or five years time, maybe someone near and dear to you dies of some horrible disease, or struggles with a mental illness, depression, anxiety.

 

There’s nothing wrong with you raising money for a charity.

 

Final Words

 

How To Monetize A Facebook Page without Ads

 

Now, if you want help on monetizing your Facebook group, there’s a video here. And if you need help on monetizing your Facebook page through Facebook, there’s a video here.

Categories
HOW TO GET MORE VIEWS ON YOUTUBE MARKETING TIPS & TRICKS YOUTUBE

How To Promote Your YouTube Channel [4 Free Places]

When you start out as a YouTuber, you are trying to achieve many things at once.

 

Most of your time is spent on thinking about content ideas, filming it, and learning how to edit it into a great video. With, perhaps, a bit of time dreaming about what you’ll spend your YouTube earnings on too!

 

But, eventually, you get to a point and think ‘hang on, how do I promote my youtube channel?’

 

You’re working from a standing start. You don’t have the budget for ad buys or an existing following from another platform to leverage.

 

So how do you promote your YouTube channel for free?

 

Well, to get the ball rolling, and the subscribers racking up, you’ll need to spend a little elbow grease. Do some hard work. Because at the start you need to do all you can to get your name out there.

 

This means cross-promotion on social media networks. You need to be your own distribution network at the start, and create a spiderweb of content to catch your viewers.  Then, well,  it’s down to the quality of your content to then turn those initial viewers into long-term subscribers.

 

This blog post covers the big-four social media platforms you should be cross-posting your content on, how often you should do it, and what kind of material to publish.

 

Let’s get going.

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

 

A Brief Word of Caution.

 

The following tips won’t work unless you are a consistent YouTuber.

 

You can undertake all the promotional activity you like, but if you don’t regularly upload compelling content to YouTube, then your channel is set for failure. Mr Beast uploaded content for five years before his channel took off. Five years!

 

It takes dedication and consistency to be a successful YouTuber.

Promote Your YouTube Channel on Twitter

Twitter is the first platform you should be cross-posting on. There are 186 million daily active users, tweeting about every conceivable niche. So you can definitely find an audience for your content here.

 

The content you’ll post to Twitter has a very short shelf life, in most cases, only a matter of hours. So it’s fine to post out lots of links to your content.

 

Look for a few popular hashtags that tend to trend frequently, rather than one-offs that happen to be trending at any particular moment. Don’t copy spammers and use hashtags that are not related to your content. You’ll only end up annoying Twitter users.

 

While following hashtags on Twitter is not possible, people do have favourites that they regularly look up so they can see the latest.

 

If users see your content under that hashtag, and it’s excellent, then you may get a new follower. Once you gain followers, then you can post out links to your channel and invite them to watch your content over on YouTube.

 

Think about what you tweet, though. Before you tweet, think carefully about what you’ll write – ask yourself ‘why would people care about this tweet?’ You have to engage people.

 

Look at the example below, posted with the phrase ‘New Vlog is up!!!’. Who cares!? Maybe his mother, but not anyone else.

How To Promote Your YouTube Channel [4 Free Places]

Instead, give the Twitter users a reason to click on your link. The illustration below is much better.

How To Promote Your YouTube Channel [4 Free Places] 1

 

Also, make sure to separate your link from the hashtags. Both are hyperlinks. So if your content is next to the hashtags, then fat thumbs can mean you could miss a potential viewer.

How To Promote Your YouTube Channel [4 Free Places] 2

Promote Your YouTube Channel on Facebook

Two excellent places to share your new content on Facebook are on your own Facebook branding Page and in Facebook groups.

 

Create your own brand page. You won’t have any followers, to begin with, but post your videos there anyway. It won’t help your video to rank on YouTube but can help your video to rank for Google searches

 

The place to post your videos to promote your Youtube channel is in the Facebook Groups. With over 1.5 billion daily users and 100 million hours of video watched daily, there is certain to be an audience for your content there.

 

How To Promote Your YouTube Channel [4 Free Places] 3

The best part is that Facebook has already niched down the audiences for you. Whatever topic area you make your videos around, there is a place for you to share them on Facebook.

 

If you need more tips on how to promote your videos on facebook check out my deep dive on facebook marketing and how it can explode channel growth.

Tips for Promoting Youtube Content in Facebook Groups

 

  • When searching for groups to post your content to, make sure it contains enough people to engage with. There are plenty of groups with only a handful of members; keep searching until you find a large one.
  • For some Facebook Groups, activity drops over time. So, even if there is a large membership for a group, check the frequency of posts to make sure that it is worth your time to engage with it.
  • How you act in a group, once you have joined and been given access, matters. You have to engage with the group and be helpful. There is no point in joining a group to spam a link to your videos every once in a while. Instead, participate in the conversation, be helpful where you can, and when it’s appropriate, then share a link to your content. If you don’t, you’ll likely end up banned from the group.

 

Promote Your Youtube Channel on Instagram

 

Instagram is an ideal place to help build your YouTube audience.

 

Depending on the type of content you make for YouTube, you may be OK with using your existing Instagram account. If you don’t want to mix up your content with your personal Instagram usage, then create a new one specifically for your channel.

 

But it’s up to you.  If you are the main focus of your YouTube channel, and ‘behind-the-scenes’ content might be valuable to followers, so use your existing account. If your YouTube channel is in a niche where you don’t show your face, then set up a fresh account.

 

Use Instagram to build up a following in your topic area.  Spend some time browsing relevant hashtags to get an understanding of the type of content that is popular, then set out to emulate it.

 

 

Create Youtube Teasers

 

One of the best uses of Instagram to promote your YouTube channel is to create short 15-second teaser clips. Teaser clips can intrigue and draw Instagram users over to your YouTube channel.

 

Why should you take the time to create a teaser clip? Well, if you only share a thumbnail or a link to your YouTube video, then users can’t see if your content is right for them.

 

A teaser is different and operates like a film trailer made by the big Hollywood movie studios. You intrigue and invite your potential audience to watch the full thing.

 

So, after you finish editing your latest video for YouTube, create a cut down version as well for Instagram.

 

You can use your video editing software, or even better use a tool like Placeit to produce a compelling teaser. Placeit lets you quickly create teasers for Instagram (and other platforms) with handy templates and stock graphics.

How To Promote Your YouTube Channel [4 Free Places] 4

 

Promote Your YouTube Channel on TikTok

 

The new kid on the block. Tik Tok divides opinion, some love the brash new social sharing platform, others criticise child safety and privacy issues. But, no-one can deny its reach.

 

It’s the new Vine, the platform to share short snappy videos, and there is a massive audience on this hot fresh platform.

 

TikTok has experienced incredible growth since its launch in 2016. The TikTok app has been downloaded over 2 billion times and now has over 800 million active users.

 

Use TikTok to post 15-second teaser clips like the ones you made for Instagram. Make sure to add a link to your YouTube channel in your bio, and direct people to your bio in your teaser clip.

 

Once you become as popular as Mr Beast, you can forget the profile link and afford to be sassy instead.

How To Promote Your YouTube Channel [4 Free Places] 5

 

Conclusion

When looking for ways to promote your YouTube channel, don’t overlook the free options. Yes, it can be tempting to spend money you don’t have on ads and try and spend your way to success.

 

But YouTube is a long-term undertaking. You have to do the right things, regularly, to make a success of your channel.  You’ll run out of advertising budget before you attract enough followers to make your channel a cash earning machine.

 

Look instead to the big social media players. There are millions of daily active users on Twitter, Facebook, Instagram and TikTok.  Get strategic and make promotional content for your channel to post on those platforms.

 

And make sure to do it right. You can spot spam posts yourself, so make sure not to post spam for others to ignore. Become a part of the conversation, help out other users, and when it’s right, direct them to your channel on YouTube.

 

Get the above right and you can give you channel the kick start it needs on YouTube.

Categories
HOW TO GET MORE VIEWS ON YOUTUBE MARKETING SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Should I Upload 4K to YouTube?

As a general rule, the better the quality of your video, the better it is for your channel. While channels can—and indeed have—succeed with lower quality video, there is hardly any reason at all not to opt for the highest possible quality you can manage when considering things from a viewers perspective.

However…

As with most things in life, the practical reality of uploading videos in 4K isn’t quite as straightforward. 4K is nowhere near ubiquitous, yet the cost of a good 4K camera over a regular HD camera is not insignificant. The result of this being that you could end up putting considerably more time and effort into making your videos 4K, only to find none of your audience is watching in that resolution. But we want to go a little deeper than that, of course.

So let’s get to it. Should I upload 4k to YouTube? Kind of. If it is something you can already do—if you have a 4K camera, your set is nice and dressed up, you’ve mastered your makeup game, and you have a beefy Internet connection and a beefier computer, there’s no reason to not upload in 4K. If some or all of these things are not true, however, you need to weigh up the pros and cons before deciding 4K is for you.

What is 4K?

Let’s start with the basics. Before you decide whether 4K is right for your channel, you should know what it is you’re deciding about. 4K is a somewhat gimmicky name given to the latest standard screen resolution to hit the market. The name could come either from the fact that the horizontal resolution of 4K is almost 4,000 pixels or from the fact that there is exactly 4x the number of pixels in a 1080p display.

4K represents several challenges from a creator’s standpoint, from recording to editing and, ultimately, streaming. Not only do you need a camera capable of 4K, but it also needs to be a good camera, as poor quality video will be considerably more apparent at that resolution. You also need a computer capable of editing such high-resolution footage. As anyone who has rendered a video before can tell you; video editing is not light work.

You also need to pay more attention to yourself, your set, and anything that might be in the shot when filming. The increased resolution of 4K will bring a lot more detail into the light.

Finally, there is the issue of streaming. Internet speeds may be increasing all the time, but many homes don’t have a fast enough connection to stream 4K content, and certainly not at higher frame rates.

For reference, here are the different standard resolutions broken down.

Resolution Up to 30FPS Up to 60FPS
2160p (4k) 3840×2160 35-45 Mbps 53-68 Mbps
1440p (2k) 2560×1440 16 Mbps 24 Mbps
1080p (Full HD) 1920×1080 8 Mbps 12 Mbps
720p (Std HD) 1280×720 5 Mbps 7.5 Mbps
480p (DVD) 720×480 4 Mbps 4 Mbps
Of course, the average Internet connection speed in most developed countries has risen in the 100s, but it is important to remember that averages can be easily skewed by a relatively small number of abnormally high connections. And there is also the possibility that all of a households internet connection will not be available, such as would be the case if someone were watching Netflix at the same time your viewer is attempting to stream your 4K content.

One final thing to factor in is your connection. As fast as Internet speeds are getting, upload speeds have always been notoriously slow in comparison. Having to wait 4x as long for your video to upload (plus additional processing time at YouTube’s end) might not be an issue for you, but it’s worth mentioning.

4K Represents a Tiny Slice of the Market

Finding concrete statistics on 4K as it pertains to YouTube is not easy. What we can safely say is that only a tiny share of computer users online have their resolutions set to 4K. As shown by screenresolutions.org (at the time of writing), only 0.12% of users online are using 4K resolution, with 2K just creeping inside the top ten, and regular 1080p (1K, if you like) topping the list by a wide margin.

“But what about TVs?” I hear you yell. Well, more and more people are indeed watching YouTube through their TV, thanks to the prevalence of things like Amazon’s Fire Stick, Smart TVs and gaming consoles with an app ecosystem. However, 4K TVs are still vastly outnumbered by 1080p, so even if every TV owner on the planet was watching YouTube on their television rather than their computer, 4K would still be in the minority.

To briefly touch on phones since, of course, mobile devices are the most popular kind of device for watching YouTube on. While it is true that many—probably most—modern phones can display 4K videos, it’s something of a moot point since our feeble human eyes can’t tell the difference on screens that small. It is estimated that a healthy human eye can discern detail up to 326ppi (pixels per inch). 1080p on an average mobile phone screen is already higher than that, so increasing the pixel density further won’t make a noticeable difference.

Should I Upload 4K to YouTube?

4K is Growing

Now that we’ve talked about how small a market 4K is for YouTube let’s look to the future. 4K TV sales are increasing exponentially, and the ever-hungry PC gaming market is driving the sales of 4K monitors. Furthermore, the cost of making a 4K device is dropping to the point that the Smart TV Effect is beginning to take hold.

If you’ve never heard of the Smart TV Effect before… that’s because we just made it up, but the premise is simple enough. The “smart” part of smart TVs is notoriously terrible. There are exceptions, of course, but most smart TV interfaces are clunky, slow, and generally unpleasant to use. So why, then are they in almost every television?

The answer is because it got so cheap to add to their product that it was worth it just to get that “Smart TV” sticker on the box, it doesn’t matter if nobody wants a smart TV, it became almost impossible to buy one without it.

4K is heading in the same direction. The cost of making 4K TVs is dropping, which means the cost of the TVs themselves is dropping, too. 4K is proving to be a powerful marketing tool, if not a particularly useful feature given the lack of 4K content.

So what does all this mean for YouTubers? Well, 4K is a significant minority now, but it almost certainly won’t be staying that way. So when you consider whether or not you want to record your videos in 4K, you need to think about how important having the best possible quality is to your channel. Right now, 1080p is good enough, but 4K is coming.

Should I Upload 4K to YouTube? 1

Should I Upload 4K to YouTube?

So, now we have laid out all the basic information, how do you decide? We can get one straight forward answer out of the way easily enough. If you already have the means to record in 4K, and the thing you are recording is ready (remember, every imperfection, be it on you or your set, will be 4x larger), your computer is up to the task of editing, and the additional upload times do not bother you, then there is no reason not to upload in 4K.

YouTube will automatically process lower-resolution versions of your video, which will then be delivered to those who are not viewing on a 4K screen, so nothing will change for them. But you will be future-proofing your videos. Not to mention; with the lack of 4K content available right now, you may even gain viewers just through virtue of having 4K video on your channel.

But what about everyone else? What if you don’t have a means of recording 4K, or your computer wouldn’t be able to handle the editing even if you did? Is it worth taking steps to get 4K video?

This will depend on your channel. If you are making software tutorial videos, you shouldn’t be in too much of a rush to switch. The important thing there is clarity. If your viewers can see what it is you’re doing on screen, that’s good enough. If you can relatively easily switch to 4K, by all means, do it. If it’s going to be too difficult or expensive, don’t worry about it.

The same can be said for most types of channel, actually. For the most part, the benefits of moving to 4K right now are not big enough to warrant the cost and effort involved. But are there any types of channel where switching to 4K should be considered a priority? As a matter of fact, yes. Any channel where the viewing experience is paramount should consider getting onto 4K as soon as possible. This is as much for future-proofing your videos as it is for capturing current viewers. Videos like this tend to be evergreen—that is, they remain relevant long after they are uploaded. An example of such a video might be nature videos or aerial drone footage.

In two years, if somebody wants to watch “3 hours of serene woodland ambience”, they are not going to care if your video is two years old, but they might care if it is only available in 1080p when everything else is in 4K.

Tips When Switching to 4K

So you’ve decided that 4K is a good move for your channel? Great! Here are some things to think about.

Prepare Yourself

We’ve touched on it a little in this post. For better or worse, 4K video offers considerably more detail, which means your viewers will be able to make things out that they wouldn’t before.

If you like to look good on your stream, you might need to up your prep game. You should also take special care to make sure there is nothing in the shot that you don’t want public. This can include address labels, serial numbers, and any other potentially sensitive information.

You should do this anyway, of course, but the chances of a viewer being able to read the address on a label a few metres behind you in 1080p are pretty slim. Not so much with 4K.

Scale Up Your Text

This applies mostly to videos where text is a significant part of the content, such as with software tutorials. It’s important to remember that, while the resolution may be 4x larger than 1080p, the screens that your video is being viewed on are not.

Or, to put it another way, the same text that is legible on a 24″ 1080p screen will be 4x smaller on a 24″ 4K screen.

When you make the switch to 4K, you will need to rethink your various designs, such as end screens and lower thirds. Any text that would have been considered small in 1080p will need increasing in size when you switch to 4K.

Let People Know

If you are going to make the switch to 4K, be sure to let people know. This can be as simple as adding an “in 4K” to the end of your video title, and certainly tagging it and mentioning it in the description.

You will now be offering a type of content that is rare, so you want to capture that niche audience while you can.

Should I Upload 4K to YouTube? 2

Conclusions

The price of 4K equipment—both recording and watching—will continue to drop as it becomes more prevalent. There will come a time when the switch to 4K will not be as difficult as it is now.

That being said, there is an element of “getting in on the ground floor” about being a 4K YouTuber in 2020, and it could be a great way to gain extra subscribers that might not otherwise have checked out your channel.

Still, it is not a cheap transition to make. If that leap is too big for you at this moment in time, don’t sweat it. Most of us are watching in 1080p anyway.

Categories
HOW TO GET MORE VIEWS ON YOUTUBE MARKETING TIPS & TRICKS YOUTUBE

Do You Need A YouTube Intro and Outro?

There are plenty of tips and tricks on growing your YouTube channel, and all too many of them are subjective. That trick works well for this kind of channel, and this tip is better for that kind of channel. Unfortunately, there aren’t many hard certainties when talking about succeeding on YouTube. At least, not once you get beyond things like “don’t steal content”.

When it comes to intros and outros, the answer is a little more reliable—though still not absolute.

So, do you need a YouTube intro and outro? Yes! If you want to grow your channel and your brand on YouTube, you should consider an intro and an outro an essential part of your process. Just make sure it’s not too long and adds value to the video.

As always, we’re not going to leave it there. Let’s take a deeper dive and get into why these things are important, as well as how best to craft them to help your channel grow.

Do You Need A YouTube Intro and Outro?

Why Are YouTube Intros and Outros Important?

There are different reasons for the importance of intros than there are for outros, so we’re going to take a look at both individually.

YouTube Video Intros

The primary reason an intro is important is new-viewer retention. If you are attempting to grow your channel, you will naturally be working to bring new viewers in all the time. Getting a viewer to your video is only half of the battle, of course—you want them to watch the video. And, all being well, subscribe to your channel.

Neither of which is likely to happen if you lose their interest in the first twenty seconds.

Your existing subscribers will have a certain amount of forgiveness about your not getting to the point in your video because they know what to expect from you. After all, they have already subscribed. But new viewers can have a tendency to click away very quickly if they get the sense that your video isn’t going to give them what they came for.

With an intro, you can quickly establish who you are and what the video is about, so new viewers will be more willing to keep watching.

YouTube Video Outros – End Cards – End Screens

As much as we hate to admit it, being reminded to click like, check out other videos and do all those other things that help the channel out, works. Viewers simply don’t think about those things a lot of the time, but a gentle reminder from you will help. Need proof?

Next time you go to the cinema, take a look around when the pre-roll ads inevitably ask the audience to turn their phones off. We all know that you’re not supposed to have your phone on—or at least have it on silent—when at the movies, but look at how many people are turning their phones off during that announcement. Reminding people works.

And it’s not like you saying “if you enjoyed this why not hit like and subscribe?” will make someone like and subscribe if they didn’t want to in the first place. Be a little wary of asking people to like and subscribe at the start of the video, however. Some YouTuber’s swear by it, but many viewers find it a little presumptive.

Beyond that, your outro is the perfect place to handle any channel housekeeping, such as thanking Patreons and recommending some of your other videos, but we’ll get more into how to put an outro together later in the post.

Do You Need A YouTube Intro and Outro? 1

Should I Always Use Intros and Outros?

There will always be fringe cases where it is not appropriate to use intros and/or outros. However, these are so few and far between relative to the times when you should use them that we’re comfortable saying yes, you should always use them. In the interests of covering all the bases, however, here are some situations where intros and outros might not fit.

  • Extremely short videos
  • Videos where intros and outros would not fit stylistically
  • “Member-only” videos
  • Meme videos

As with most things, try to use your judgement. There are times when a “members-only” video warrants an intro, or where meme videos could benefit from an outro.

How Big a Difference Do Intros and Outros Make?

Hard statistics are difficult to come by; however, there is plenty of anecdotal evidence from YouTubers who have conducted their own tests. One such example is Real Men Real Style, who noted that engagement on their videos dropped by as much as 70% when they didn’t add a call to action in their videos.

Another thing to factor in is the kind of video you are making, and the viewing habits of people watching it. For example, an intensive video—such as a tutorial—will likely be a very active viewing experience. That is, it is more likely that the viewer will have sought that video (or one like it) out. For those videos, your likelihood of increased engagement will hinge on the quality of your video. But for a more casual viewing experience, the intro and outro are more crucial.

What do we mean by casual? If your video is more along the lines of entertainment, which can include things like history videos, punditry, and anything where the viewer might be just sitting back and enjoying the content like they would a TV show, then there is more of a chance they came across your video by happenstance.

Perhaps it was a recommended video in their feed, or maybe your video auto-played at the end of a different video. Perhaps they arrived at your video through social media and had no idea what they were watching at the time. In all of these cases, it is far more likely that the viewer will not be aware of you or your channel, or the kind of content you make.

By introducing your video at the start, you ensure that they at least know about your channel once they’re there. And, by placing an outro at the end, you can break the chain of auto-play, and divert your new viewer to more of your content.

Do You Need A YouTube Intro and Outro? 2

Making a Good Intro for your YouTube Video

The first rule of making a good YouTube intro is not outstaying your welcome. There is no universal length of time that applies to every video but finding the sweet spot between getting enough information across in a short enough period so that your viewers don’t get annoyed or bored is key. As a general rule, fifteen seconds is a popular length for an intro.

It’s not just about getting all the information you want to get in there, however. You have to do it in a way that engages your audience. If your video kicks off with you jabbering at high speed trying to squeeze everything in like a pharmaceuticals disclaimer, it won’t go down well. But, if you take too much time, you risk your viewers clicking past the intro to get to the content. Or worse; clicking away from the video altogether.

A good way to structure your introduction is to set out what the video is about first then introduce yourself and your channel, then get into the content. This way, the viewer knows right at the top if the video is what they’re looking for, and are more likely to hang around through the rest of intro to get to the content.

One thing we can give you as a hard rule that should always be applied is this; never take longer than you have to get to the content. Be concise.

If you have branding on your channel—and, to be clear, you should have branding on your channel—make sure it features in your intro. The main point of branding is recognition. If your viewer takes nothing else away from your video, they should at least have seen your branding.

Making a Good Outro for Your YouTube Video

Outros are a different ballgame altogether. If a viewer is watching your outro, it means they have already viewed your whole video and are somewhat invested in you. While you should never waffle in your videos, you don’t need to have quite the same urgency about getting your information across in an outro as you do in an intro.

The outro is an obvious place to wrap things up, thank people, politely suggest that they like and subscribe if they liked the content and the rest. But the most practical use of your outro is to direct your viewers to more content on your channel related to what they have just watched.

This is also where end screens come in. The beauty of end screens is that they can be dynamic. You can link to a specific video or playlist, of course, but you can also have it show your latest video or the most recommended video for whoever the viewer at the time. And you can have multiple video links in your end screen.

The critical component here is that you have a call to action in your outro. That call to action could simply be liking and subscribing, or checking out another video, or even visiting your website. If you have a viewer who has watched all of your video, they are more likely to be interested in what else you have to offer. Not having a call to action, in this case, is a wasted opportunity.

Frequently Asked Questions

There are a lot of commonly asked questions around this topic, so we’ve done our best to answer some of the more frequently asked of those questions. If there’s something we missed, leave a comment below.

How do you make an intros and outros on YouTube?

Depending on your skill level, there are multiple options.

I am not skilled in design but I was about to make professional looking intro, outros and channel banner branding with PlaceIt – I was amazed how many templates they offered for cheap or even free. It’s something simple that can really level up your channel branding.

If you are a little savvier, you might want to create your own from scratch.

How do you make a YouTube intro for your phone?

While the level of control you have over your intro may be reduced when compared to intros made on a computer, there are phone apps that do a very respectable job.

One such app is Intro Maker, though there are other options available.

What should I say in my YouTube intro?

The most effective use of your intro would be to state concisely what the video is about, introduce yourself and your channel, and make sure any channel branding is shown.

How long is a YouTube outro?

When talking about an outro where you are signing off, the length is entirely up to you. Though we would always recommend being clear and to the point.

If talking about the length of time your end screen is shown, 10-15 seconds is the typical amount of time to show it before ending the video.

Conclusions

Having an intro and outro on your YouTube video may not be a necessity—channels can succeed without them—but we strongly feel you will be making life harder for yourself if you decide to not use them. They provide a great way to establish your branding, convey important information, hook your viewer at the start and direct them to more of your content at the end.

They are particularly useful for channels that get a lot of new traffic, as they play a crucial role in converting unique views into long term subscribers, and establishing your brand with that viewer.

Animated content for your intros and outros can be made with little-to-no experience in animation software, thanks to a wide selection of apps and web services. Be sure to make use of your end screen to drive your viewers to more content on your channel, not to mention providing them with a simple, one-click method of subscribing to your channel if they haven’t already.

If you need help with your graphics, branding, subtitles or anything else to level up your YouTube videos, I have a long list tools I used to grow my channel from 0 to 2 Million views in less than 2 years – check out my resources page.

And, remember, use this time wisely. Get the information you need to get across in as short time as you can, but do so clearly and concisely. You don’t want your viewers to feel like your wasting their time before they even get into the meat of your video.

Your intro is the first thing a new viewer will see. Make it count.

Categories
DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE MARKETING SEO TIPS & TRICKS YOUTUBE

YouTube Analytics Explained And How to Use Them for Channel Growth

There are over five billion videos on YouTube. So, if you’ve been creating videos with clickbait titles in the hope of going viral, you may as well buy a lottery ticket – it’s no plan for channel growth.

Growing a YouTube channel is a long-term venture. Best achieved by regularly uploading quality videos that give your audience more of what they are looking for.

When you are trying to grow, it’s natural to want to compare yourself to other channels, but resist the temptation! YouTube channels exist in viewer bubbles – it’s your unique combination of content, presentation and production values that keeps your viewers watching.

But you don’t nail it every time. So how do you figure out what it is your audience likes most about your channel?  Sure you can keep an eye on your likes, dislikes, and comments, but these don’t give you the full picture.

Fortunately, YouTube provides you with a sharper view, with lots of in-depth analytics about your channel.

This post looks at how you can use your analytics to better understand your audience and how you then use that knowledge to grow your channel.  First, though,  it’s crucial to know how YouTube ranks videos and why clickbait doesn’t work.

Can YouTubers Control Which Ads Are Shown? 5

How YouTube Ranks Videos

Before 2012, YouTube ranked videos based solely on view count.  It didn’t matter if a viewer watched one second or five minutes, both counted as a view.

This led to an increase in YouTubers using clickbait titles to try and game the system.  YouTube had to do something – video content frequently wasn’t delivering on the promise of the title.

So after 2012, Youtube added in watch time and session duration to its ranking algorithm, resulting in an improvement of content quality.  Today, YouTube also puts ranking weight on how engaged viewers are with content.  Relying on things like watch time, likes and dislikes, and subscribes, amongst other factors.

YouTube wants to keep users on the platform, consuming content and viewing paid advertisements.

And did you know that 70% of all videos viewed on YouTube are those suggested by the YouTube ranking algorithm? If you want to grow your channel and appear more in the YouTube recommended video lists, then you need to find out what parts of your content users like most, and plan more of it.

But, before you use your analytics to make content decisions, make sure you have uploaded a minimum of 20-30 videos.  Data on only five or six videos will not be helpful enough to draw conclusions from. So if you have only uploaded a few videos so far, first work on recording and uploading more videos.

Where to Find YouTube Analytics

To access your analytics, first, log in to your YouTube account.  Next in the top right of the screen, click on the small circle showing your profile picture or first initial.  Then, from the drop-down menu, select ‘YouTube Studio’.

YouTube Analytics Explained And How to Use Them for Channel Growth 1

When the channel dashboard loads, on the left-hand menu, select ‘Analytics’.

YouTube Analytics Explained And How to Use Them for Channel Growth 2

The main Analytics screen then loads.

YouTube Analytics Explained And How to Use Them for Channel Growth 3

How to Use YouTube Video Views Analytics.

You may think you know what your audience wants. But, until you see how viewers actually interact with your channel, you can’t be totally sure. To start the process on the main analytics screen, make sure you have the ‘Views’ tab selected and click ‘see more’.

YouTube Analytics Explained And How to Use Them for Channel Growth 4

This loads up a more detailed list of your videos and some headline analytics.  First, make sure that you have all the ‘lifetime’ data of your channel showing by selecting the data function in the top right corner of the screen.

YouTube Analytics Explained And How to Use Them for Channel Growth 5

Then from the drop-down list, select the ‘Lifetime’ option, which will show all the analytics data from the time your channel started.

YouTube Analytics Explained And How to Use Them for Channel Growth 6

Next sort your videos in descending order of views so that your most-watched videos are at the top.

YouTube Analytics Explained And How to Use Them for Channel Growth 7

Use this list to gauge what your audience likes about your channel. Figure out why your popular videos are doing better than ones that fell flat. See if there’s a pattern. Are your most popular videos a hot topic? Maybe useful tutorials or when you live streams.

Whatever the reason, the content of those videos is the kind that your channel viewers find most compelling.  Look for these trends then aim to make more videos like them.

For example, I made a video about how to make a playlist on YouTube which was well received.  When my analytics showed me how popular it was, I created another one, this time showing three ways to make a playlist.

YouTube Impressions and Click-Through Rates Explained.

In the same analytics section as Video Views, further along there are two other columns titled ‘impressions’ and ‘impressions click-through rates’.

YouTube Analytics Explained And How to Use Them for Channel Growth 8

These data in those columns indicate:

Impressions. The number of times a video thumbnail has been seen, either from a search or by YouTube suggestion.

Impressions click-through rate.  The percentage of times a viewer saw your thumbnail and clicked on it to watch your video.

Now, say that your click-through rate is 2%, if you can get that up to 4% then you will double your video viewers.  So the impressions and impressions click-throughs measure how good your thumbnail and titles are.

Re-order your click-through rate column, again by descending order, and take a look at your best performing titles and thumbnails. What makes the top ones stand out from other titles and thumbnails?  Perhaps a thumbnail was well composed, or it could be the title was snappy.

Use this feedback to improve your existing thumbnails and titles, then use what you’ve learned when you create them for your new content too.

If you need help getting started with Thumbnails, why not check out my Thumbnail Pack where I give you 75+ easy to edit psd template files to help you level up your thumbnail game and get more views!

Use Your YouTube Subscribers Analytics to Plan Content

Now let’s take a look at subscriber analytics and how you can use them to grow your channel.  In the same ‘see more’ section you used for the video view count locate the column headed ‘Subscribers’.

Make sure the time period is showing the lifetime data again and order the data in descending order.

YouTube Analytics Explained And How to Use Them for Channel Growth 9

Follow the same process as before and examine the top videos to see what the common factors were. Did they have a certain length, content topic, or presenting style?  Maybe you made a request or showed an extended caption asking viewers to subscribe in a different way to your other videos.

Whatever the factor, plan new content that replicates it.  Whether it’s similar, updated, or complimentary, the analytics are telling you that certain content you make turns a section of your viewers into subscribers. Do it again.

If you make a successful video about knitting a jumper, make one for knitting a hoodie.  If you made one showing how to find a weapon in a game, make one for how to use it.

YouTube Watch Time – The Most Important Metric?

Of course, views and subscribers are essential to understand.  But an arguably more important metric for YouTube is watch time. Watch time is an estimation of total hours spent by viewers watching your videos.

On the main analytics screen, select the tab showing ‘Watch time (hours) then select ‘see more’ at the bottom.

YouTube Analytics Explained And How to Use Them for Channel Growth 10

As I mentioned earlier, YouTube ranks videos, in part, by how long viewers watch videos. Why do they do this? Because it demonstrates how engaging and useful your videos are to your viewers.

It makes sense when you understand that YouTube’s entire business model is to keep people viewing content and adverts on their platform.  It follows then, that channels which get good overall watch time are more likely to show up for searches, or in a selection of videos that YouTube recommends.

So, if you are getting click-throughs and good view counts, but people aren’t watching many hours of your videos then (there is no way to sugar coat this) you need to make better videos.

Fortunately, YouTube offers data you can use to see precisely when viewers stopped watching your video; audience retention.

YouTube Audience Retention Metric Explained

The audience retention metric is shown as a percentage figure.  If you upload a ten-minute video and your audience, on average, watches five minutes, then you’ll have an audience retention measure of 50%.

Select one of your videos to view the analytics screen shown below, then click ‘see more’ in the audience retention section.

YouTube Analytics Explained And How to Use Them for Channel Growth 11

As you can see, in the graph below, audience retention starts at 100% and over time gradually drops off as viewers stop watching the video. In the example below the overall retention rate is 30.4%

YouTube Analytics Explained And How to Use Them for Channel Growth 12

You can play your video and watch as it tracks along the graph so you can see what you were doing at the time when viewers stopped watching.

Did you lose a lot of viewers when your content got a bit dry or technical? Maybe you had a section you felt was amusing but turned your viewers off?

This is a powerful tool.  It gives you feedback on what works and doesn’t work.  You can use it to help you plan future content and give your audience more of what they want.

Also, did you notice the bump in the graph?

YouTube Analytics Explained And How to Use Them for Channel Growth 13

How can audience retention go up if viewers have gone away?  This bump tells you that viewers are coming back to rewatch a portion of your video. Whatever you were doing at that part of the video is clearly of value to your audience, so it’s a good idea to do more similar content.

Conclusion

Getting to grips with your analytics shouldn’t be as scary as it sounds.  Once you understand what they represent and how you can use them to understand your viewers, you’ll probably find yourself hooked on them.

And we’ve only scratched the surface here. There are lots of other metrics in your analytics that help you make better videos.  There are also analytics for things like audience demographics and YouTube features like cards.

Explore the entire analytics section to see what other metrics you can use to fuel YouTube channel growth.

If you need more help to stand out, optimise and brand your videos better – check out my resources page where I list everything I use to grow my channel.

Categories
HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

There is a multitude of ways to monetize a YouTube channel. Still, the most popular method remains YouTube’s built-in monetization features.

You will need to meet several criteria before you can monetize a channel (more on that later), but once you do, YouTube will begin showing ads on your eligible videos, and you will start earning a cut of the profits those ads generate.

There are typically a lot of questions surrounding YouTube’s Partner Program, which you have to become part of if you want to monetize your videos. Many of these questions come from the perspective of branding; a critical ingredient in any online presence.

The question of whether you have control over the ads that YouTube play place on or around your videos is a reasonable one to ask. After all, public perception is not always as nuanced as you might hope.

Can YouTubers Control Which Ads Are Shown?

If an ad for something controversial is played before your video, it can negatively affect your brand. Similarly, most YouTubers aren’t exactly keen on having ads for their rivals playing on their videos, either.

So can YouTubers control which ads are shown on their videos? – The short answer is no. YouTuber’s have no control over which specific ads are shown on or with their videos. However, you can disable specific advert categories in the Google Adsense settings to eliminate some niches you might wish to avoid like Gambling, Health etc

Still, you are not entirely powerless in controlling the branding of your channel. 

Let’s dig in a little deeper.

The YouTube Partner Program

Know your enemy, as they say. Before you even consider how to handle YouTube’s built-in monetization, you need to understand what is required for your channel to qualify.

It used to be the case that anyone who followed YouTube’s community guidelines could monetize their channel, but this changed in 2018 when the barrier to entry was significantly increased. The current requirements to become a YouTube partner are as follows;

  • Reside in a country or region where the YouTube Partner Programme is available.
  • Have at least 4,000 hours of valid watch time in the past 12 months.
  • Have at least 1,000 subscribers.
  • Have a linked AdSense account.

Most of these requirements are self-explanatory with the possible exception of “valid watch time”.

Watch time consists of accumulated watch time across all of your videos by any viewer. So, sixty different viewers could watch one minute of a different video each. That would count for the same amount of watch time as one viewer watching a single sixty-minute video.

The “valid” part refers mainly to the fact that, previously, YouTube’s Partner Program would factor in all views across your channel. That includes private and unlisted videos. Now, for it to be considered valid, it must be a public video.

Once you have met these criteria, and provided there are no issues with your account, you can sign up to be part of the YouTube Partner Program. And, after YouTube approves your channel (usually a few days), you can start monetizing your videos. It’s also worth noting that being accepted into the YouTube Partner Program is a channel by channel process.

If you start a second channel after being accepted to the program, you will have to go through the same process for that new channel.

Can YouTubers Control Which Ads Are Shown? 1

What Control Do YouTubers Have Over Ads?

Firstly, it should be noted that even though your channel is part of the YouTube Partner Program at this point, any individual videos you intend to monetize must meet their own criteria before they can be monetized.

When monetizing your video, YouTube will ask you to answer a few questions about the content. They will want to know if it has any offensive language, or if it is aimed at children, as well as a host of other things.

For the most part, the answers to these questions will affect the advertising that YouTube will show on your video. In the same way that you might not want certain things advertised with your brand, advertisers often don’t want their ads displayed with certain types of content.

For some types of content, this may mean YouTube won’t show any ads at all. If your content falls into this category, you should look into other ways of monetizing your videos.

Assuming your video is eligible to be monetized and you do decide to put ads on it, the only real control you have is where and how those ads are displayed. There are several options to choose from, and you can select some or all of them. These options are;

  • Display Ads
  • Overlay Ads
  • Sponsored Cards
  • Skippable Video Ads
  • Non-Skippable Video Ads

The timing of the in-video ads can also be set as “Before Video”, “During Video”, and “After Video”, with the further option of manually choosing the placement of “During Video” ads.

Overlay ads are those little banner ads you sometimes see in the bottom center of the video. The ones that you can close if you like. Display ads, on the other hand, are the ads that appear above the recommended videos (typically to the side of the video you are watching).

These ads are minimally intrusive and do not stop the viewer from watching the video. That means they are less likely to cost you views, but also less likely to make as much money as the more intrusive ads.

Cards are the little boxes that pop up in the video when you click “more information”, and, as you may have guessed, sponsored cards are ads placed in those boxes.

Finally, skippable and non-skippable ads are video ads that YouTube will play at the times you have allowed. These videos interrupt or delay your viewers from seeing your content.

Because of this, there is a higher risk that they will click away if the content is not grabbing them. That being said, this kind of ad is also worth considerably more money, so it’s a trade-off you will have to weigh up for yourself.

And that, along with not monetizing your video with the YouTube Partner Programme, is the full extent of control you have over YouTube ads on your videos.

Or is it?

Paid Promotions and Product Placements

Your earning potential through YouTube is not limited to the YouTube Partner Program alone. Indeed, some YouTubers do not use the program at all, feeling that the extra revenue does not warrant the added inconvenience to their viewers.

One of the more popular methods of monetizing a YouTube channel without using YouTube’s own methods is paid promotions and product placements.

This can be handled several ways, but typically takes the form of an in-video ad that you place in the video yourself, rather than leaving it for YouTube to do automatically. For this kind of arrangement, you will have to strike up a deal with an advertiser yourself, and so it’s impossible to say what constraints you might face on the content of the ad.

However, you will be in full control of what you do and don’t show.

If an advertiser demands something you are not comfortable with on your channel, you can choose to not work with them. Just be sure agree on the content of the ads before any legal documentation is signed. Failing to do so may result in you being legally obligated to show ads you are not comfortable with.

If you do implement this kind of monetization, there is a simple checkbox you will have to tick when you upload your video. This tells YouTube (and, consequently, your viewers) that your video contains paid promotion. In most cases, this will be an unnecessary precaution, as it is often obvious that there is paid promotion in the video.

For videos with product placement, however, or where it is not immediately clear that the video contains a paid promotion, this notice will act as full disclosure to your viewers.

Whether it is necessary for your content or not, you must make sure to check this box if it applies. Not doing so would constitute a breach of YouTube’s terms if you were ever found out. In extreme cases, you could even lose your channel!

Can YouTubers Control Which Ads Are Shown? 2

Affiliate Programmes

Affiliate program are not suitable for all types of YouTube channels, but for those they do suit, it’s an excellent way of monetizing your content. To explain how affiliate programs work, we will use Amazon as it is the most popular example of this kind of service. There are many affiliate programs to choose from, however.

To make use of Amazon’s affiliate program, you first sign up with their program. From there you can access special affiliate links to Amazon products. From a customer’s point of view, clicking an affiliate link looks no different from clicking a regular link.

The item is the same, the price is the same, and the process is the same. The difference that we’re interested in, however, is that you get a commission of any products that are bought through your affiliate link.

Now, if your channel has no relevance to anything you can buy on Amazon, then an Amazon affiliate link wouldn’t do you much good.

However, if your channel reviews things, or you do some product spotlights, or even if you have a professional setup and frequently get asked about your gear placing affiliate links to the related products in your video description can be a great way to monetize your content. It is also a great way to add a revenue source if you are already monetizing through some other means.

Leaving the Amazon example behind, there are many affiliate services, and some companies even have their own affiliate program. For instance, Udemy, an online learning platform, has its own affiliate program. There are also affiliate program related to books, entertainment, and a host of digital products.

Can YouTubers Control Which Ads Are Shown? 3

Crowd Funding

The final alternative to monetizing your channel that we’re going to cover is crowdfunding. Crowdfunding requires you to have a somewhat invested audience but is essentially your viewers choosing to compensate you for your content.

For this to work, you would need to be providing useful content that your audience is willing to pay for. People like to watch funny animal compilations, but they are probably not going to financially support you to make them when they can get that content elsewhere.

There are a few different ways to make this option available to your viewers, the most well-known one being Patreon. With Patreon, you can set different tiers that your patrons can contribute to, with rewards for each tier.

Patreon supports recurring payments, very much like a subscription. Another similar option is Ko-Fi, which is a little better suited to smaller, one-off payments. The theme of Ko-Fi is that your supporters are buying you a cup of coffee. It may help to think of this service as more akin to a tip jar.

For eligible channels, YouTube has an in-house alternative in the form of Memberships, which works in a very similar fashion to Patreon. Using YouTube’s system has the added convenience of not requiring your viewers to leave YouTube to support you.

Of course, you will have to meet YouTube’s requirements before you can use this feature.

Conclusions

While it is unfortunately true that you cannot control the ads that YouTube displays on your videos, you are not powerless in the presentation of your brand. You can choose not to show YouTube ads on your channel, and seek alternative ways of monetizing your channel.

It’s worth noting that YouTube advertising is not the most predictable source of income. In addition to fluctuating viewing figures, the type of video you make can significantly affect your earning potential. While some YouTuber’s have made a respectable income from a relatively small number of subscribers, other YouTubers have had viral hits with millions of views that only made a few hundred dollars.

Things like the length of your video and how long viewers watch for also has a significant impact on the earning potential of any specific video.

However you plan our your monetization strategies, remember that good content should be at the core of whatever you do. You can’t control YouTube’s ads, but you can control your content. Make it count.

Categories
DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE MARKETING YOUTUBE

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?

Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.

It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.

Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.

youtube stats infographic

General Stats About YouTube

  • There are over 2 billion monthly regular users
  • It is the world’s 2nd biggest Search Engine
  • 37% of mobile global web traffic
  • Mobile constitutes 70% of watch time
  • Localized for 100 countries in 80 languages
  • 60% of people favour watching online videos to live TV
  • 51% people visit the website daily.
  • 600 hours of content uploaded every minute.
  • 1 billion hours worth of content is watched each day.
  • People watch videos for entertainment and relaxation.
  • 79% of internet traffic accounted by online videos.

Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.

In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.

Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.

YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.

Crazy Stats about YouTube

YouTube Demographics Stats

  • The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
  • For millennials, it makes-up for about 67% of all video online activity.
  • 2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
  • YouTube also appeals across various age groups in US.
    1. 81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
  • It reaches 90% of US families earning over $100,000 in income annually.
  • During a normal month, YouTube will reach 95% of web users over the age of 55.
  • More than 50% of the viewers are female

Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.

In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.

YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.

google analytics for blogs

YouTube Marketing Stats

  • It is the 2nd most watched website to upload videos for businesses.
  • It is the 3rd most watched network for marketing influencer videos.
  • 2/3 shoppers mention videos as an inspiration of purchase decisions
    • 90% of these consumers discover something new by using YouTube.
  • About 1/2 half of the marketers have invested in YouTube advertising.
  • A YouTube mobile ad will engage viewers 84% more when compared with TV ads.
  • Users have viewed more than 50,000 years worth of product reviews since 2016.
  • Users are 3X more likely to view a video tutorial than read the steps to do it.
  • 80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
  • The amount of SMBs promoting on the site has doubled since 2016.
  • Comparing digital channels, YouTube is the 2nd-most influential for purchases.

Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.

I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.

Crazy Stats about YouTube 1

YouTube Traffic Stats

  • 4 billion videos are seen each day everyday
  • More than 800 million unique visitors every month
  • More than 3 billion hours of video watched every month
  • What the major 3 US broadcasters produced in 60 years is uploaded in a month
  • 70% of website traffic comes from outside the US
  • It is localized in 100+ countries and across 80+ languages

Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.

Data, data, data is the only thing I will say here. Optimize your content based on the latest trends that prevalent online and it will become viral.

YouTube Partner Program Stats

  • YouTube partner program was created in 2007
  • Has over 30,000+ partners from 27 countries globally
  • The company pays millions of dollars every year to its partners
  • Thousands of partners make six figure incomes each year
  • Partner revenues have doubled for four straight years
  • There’s now more than a million YouTube Partner Program members

Crazy Stats about YouTube 2

Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.

To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.

YouTube Money Stats

  • More than 3 billion video views are monetized globally every week
  • AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
  • Thousands of advertisers are using TrueView in-stream ads
  • 60% of TrueView in-stream ads can now be skipped

Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.

The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.

YouTube Product Metrics

  • There is more HD content available than any other online video website
  • You can view thousands of full-length motion pictures on YouTube
  • 10% of all YouTube videos are available in HD
  • YouTube mobile received more than 600 million views each day
  • 70% of the total views comes from mobile devices
  • Mobile ads are more likely to be watched than TV ads by 84%
  • In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
  • Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.

Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.

YouTube is ideal to reach a young audience but it also engages viewers across all age groups.

You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.

Final Verdict

These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.

Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.

I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE MARKETING SOCIAL MEDIA

How To Increase YouTube Video CPM – Make More Money On YouTube

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

How To Increase YouTube Video CPM - Make More Money On YouTube

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.

In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

How To Increase YouTube Video CPM - Make More Money On YouTube 2

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE MARKETING MINDFULNESS TIPS & TRICKS

How To Work From Home for Beginners (10 Life Changing Tips)

Many people are going have to work from home in the coming weeks and months. I’ve been working from home for about eight years, so here are the lessons that I’ve learnt that can help you shortcut the learning curve as you fight the urge to watch crappy morning tv and binging on chocolate for breakfast…

How To Work Home for Beginners

Start Early

You will be amazed by how much stuff you can get done starting earlier than you would have done from your normal clock in at nine o’clock. At the moment, I have a human alarm clock that wakes me up at around about six o’clock anyway and she wants feeding and she wants entertainment and Hey Duggie and anything else on TV. But the advantage there for me is that no matter what, whether she’s going to nursery or whether she’s staying at home, I can wake up at six, seven o’clock in the morning and hit the ground running – making content for my YouTube Channel.

Even before my stepdaughter came into my life, I still got up at six o’clock in the morning, let the world wake up around me, grabbed my life saving massive cup of tea and focused in on that days to-do-list.

I find at that time in the morning, you could be the most motivated, and most rested that you will be all day. Time to hit the floor running, tackle the things that you need to do, organize your day!

The sooner you start, the sooner those creative juices can tackle what you need to tackle.

Now, if you’re like me, it might just be the very first thing you do is tidy up the things around you. I’m one of those people that needs a tidy environment work in. So I’ll get up, I’ll make sure that all of the dishes are done, I have a nice cup of tea, I clean the living room, and then I can sit down and then I’m focused because if I’m setting that at eight, nine o’clock in the morning, my brain would be like, “Whoa, I need to pick that up,” and “Oh, you need toast or whatever,” whilst other people might dive straight into their hardest task and get it out the way, knowing that it’s all easier for the rest of the day.

Pretend You Are Going To An OfficeHow To Work Home for Beginners 1

There’s that mental block for the first two to three months when you’re you get to work from home where you’re like, “Oh yeah, I’m home,” For love for all the Tea and Coffee in the morning, make sure that you’re in the right mindset.

If you can set it in your head a set time, you switch into work mode or there’s a set chair that you sit in or there’s a set area that you go to, as soon as you know that you’re in work mode, you can focus much more. Rather than, Oh, just sit down and I’ll have my cup of tea, I’ll watch GMTV, I’ll flip through the morning news, now it’s 11 o’clock, now you’ve wasted half the morning. Getting the right mindset. This also includes getting dressed. You can’t just sit there in your PJ’s all day, you need to act like you have any other job.

Get up, get wash, get dressed, brush your teeth and then put yourself in your mindset because then that way you’ve prepared your brain to work.

How To Work Home for Beginners 2

Structure Your Work Day

Whether you’re in retail, whether you’re in an office, whether you’re in any other job, there will be some form of to do list, whether it’s from your manager or whether it’s from yourself. This structure is the thing you need to inject into your working from home life, that will allow you to accomplish some things throughout the day. For me, I have a to do list that I write on my desktop and they have set days Monday, Tuesday, Wednesday etc etc

I know that that’s the thing that I need to achieve that day. If I want to bleed into other days and get more done than I can do so, and it shuffles stuff up through that list and by the end of the week I have a little bit more free time to myself, but at least I know that as long as I do those three or five things that that same day I’m on top of my workload, for don’t do those five things. I know I’m behind my workload, these are the things that helped structure me.

For you, it might be your Google calendar. You can set tasks in there, like blocking out time to bulk record YouTube videos, you can have set times, you can have recurring things, you can have your computer alert you when you are five, 10, 15, 20 minutes away from it and even remind you to do them. You can even set your own lunch break so you’ve got a pattern and a routine.

How To Work Home for Beginners 3

Set A Designated Work From Home Area

This could just be a set work chair or a set place on your dining table or a set room in your house, reset corner of your living room, but a dedicated space helps you click into that mindset, it has everything around you.

I am very lucky that I can work from home and we’re in a three bedroom house. Which gives me the very precious space, the home office! It makes my YouTuber life a little easier as I’ve already got my YouTube filming set set up so I can record in front of it, I can talk in front of it. There is an L shape sofa that I sit on an edits and maybe watch the rolling news, with the TV which is literally just there. But because I have a dedicated workspace, you’ll be amazed how quickly your brain turns on rather than always sitting in the same place on your sofa, whether your Netflix and chilling or whether you’re working.

You need to dedicate a space where you brain can turn on.

Just like they say, if you go to bed and there’s a TV in your bedroom, your brain will associate the TV in staying awake rather than going to bed. You need workplace hygiene, to help you work at home properly, as well as sleep hygiene to help you sleep at night properly.

How To Work Home for Beginners 4

“Work From Home” Doesn’t Have To Mean “Staying At Home”

I know this can be hard right now, (early 2020), but in an ideal world you’ll get a chance to go out, make sure that you take your laptop with you! Coffee shops, parks, woodlands… you could be anywhere as long as you have a wifi enabled device!

Or if you don’t have to take your laptop, you can take a notepad and just write things down. Just get out of the bubble.

At this point in time I understand that that may be hard, but if you’ve got a balcony or if you’ve got a back garden, as long as you keep yourself in a reasonable safe distance, then you can still do it. Plus, let’s be honest, social distancing still works when you’re working. I know that I prefer not to have people around me when I’m working because if people talk at me whiles thinking it gets me frustrated and annoyed. if I’m sat out in my backyard and all I can hear is the birds and the wind, it’s fantastic for my mental health.

Take the advantage of strolling to your local corner shop that five, 10 minute break, that fresh air, that mind reset because if you’re frustrated on a task, you’ll be amazed what a little bit of eye distancing can do.

Have you ever heard of the phrase of just like computer blindness or task blindness – where you’ve been staring at the same thing for 30 minutes, 40 minutes, an hour, and no matter how much you look at it, it seems to be doing the same thing or it’s the same trouble. You step away from it and you come back, you’d be amazed how quickly you can find that jigsaw piece that you were missing from the puzzle just two minutes ago.

How To Work Home for Beginners 5

Make It Hard To Muck About On Social Media

Now this has become more and more prevalent in the last few years because everybody can flip through their phone or everybody can just tab over to Facebook or Instagram or take talk or whatever. I know from focusing on editing a video and it hits a hot spot, it can drive me off to Facebook out of frustration, but I’ll come back to it.

But if you can eliminate those entirely and just focus on the thing that you’re doing, maybe even turn off the computer, move your phone away, putting your phone on silent, put it in the up side of the room, whatever, if you can not give yourself the chance to distract yourself, you will get so much more done.

That also means don’t distract yourself with TV of your favorite thing on TV. So don’t sit there and watch Game of Thrones episodes if you really into them because you won’t end up working, you’ll end up watching Joffrey get killed.

How To Work From Home for Beginners - 10 Life Changing Tips

Commit To Doing More Things

You’ll be amazed, working from home, how quickly you can spin through some things that may have taken longer in an office.

When you’re in the office environment and there’s other people around, you might take a little longer to the coffee machine or to the water machine where you might every now and then glance over and see someone in another cubicle or stare at the clock or have a look at the call center, whatever.

I tend to find that you can actually do a couple more tasks than you would have done in a more social setting because you’re much more focused. If you ever hit that, the zone and then just kept piling through work, you’ll be amazed how much additional work you’ll get once you’re in the zone when Billy is not there to pass your chocolate or to ask you this question or to point at something to make you chuckle, that throws you out of the zone entirely.

How To Work Home for Beginners 6

Work When You Are Your Most Productive

Nobody turns on the computer at seven o’clock in the morning and it sprints all the way through their work in the zone, in that niche all day.

We all have our ebbs and flows! We all have moments when we know that we work better, maybe you’re a little bit more groggy in the morning, you don’t want to talk to humans in the morning, but you’re happy to edit videos and take your phone calls in the afternoon.

Maybe you’re not a morning person at all and forego a morning start up because you know that if you got up at nine, 10 o’clock you could work till two o’clock at night/in the morning, and you get much more work done.

Be honest with yourself, if you know that you’re lagging about two o’clock and maybe even you need a nap between two and four then allow yourself to do so, as long as you make sure that you allow yourself to work when you know that you’re most focused at eight o’clock in the afternoon.

Set yourself up for success based on what you know about yourself. If you know that you’re going to be wading through your brain fog, avoid that fog.

How To Work Home for Beginners 7

Save Phone Call For The Afternoon

I find that in the morning I’m less sociable and so are many others. So what I do is I make sure that I do all my solitary tasks in the morning or after the normal nine to five crowd so therefore, I know at six o’clock in the morning till about 10, 11 o’clock, no one’s really gonna pick up the phone and at 11 o’clock they’re thinking about lunch so I’m gonna start my phone calls at one o’clock in the afternoon.

It also means that it’s seven o’clock in the evening, once again, they’re not going to be there to pick up the phones. So what I do is I allocate that time for around about one o’clock in the afternoon to about five, six o’clock in the afternoon for those phone calls. Not only will my brain be more awake, but I’ll also grind you through so much work in the morning that be ready for a chat.

How To Work Home for Beginners 8

Keep Your Brain Busy

How many times have you gone to the gym and once you finally started at the gym, you got there, you finally got on the treadmill, but the entry feeling good and you wanna keep going, but the interstate, you sit down and you give yourself five minutes, you’ve seized up and you’re ready to go home. Oh, that’s it, you’re done for the day. I find that’s the same with working at home.

Keep your brain always on something, anything.

What I do in between my pieces of work is that I’ll do a task and if my work brain needs a rest, I’ll go and do the washing up or I’ll go into the clothes washing or I’ll prep my tea for the evening. The reason for that is because my brain continues to stay busy, it continues to spin and spin. It’s like a perpetual motion machine, but because your brain’s been so active, if you used to sit down and turn your brain off, it might be harder to restart that spinning.

Keep your brain going even if you’re just changing it up to make sure that you’re not bored. Edit your stuff in the morning, go for lunch, plan what your Tea happens to be, do your washing, do your hoovering, look after that kid, make sure you’re playing with their toys.

But that way you’re spinning plus by the time you get to bed, you’ve outbrained yourself and you’ll be more than happy to fall asleep, but don’t stop buzzing because the more your brain’s going, the more I find I get done because I’m not having to re-rev that engine to get started each and every time, I’m not doing a task for 15 minutes and then sitting down for 15 minutes and then having a restart, it’s quite consciously flowing all of the time and that also might be that I listen to podcasts while as I’m doing the washing up, so I’m still businessing, I’m still learning and I’m multitasking all at the same time.

For more tips to work from home, check out the video below.

Categories
MARKETING SOCIAL MEDIA YOUTUBE

How To Work From Home for Beginners (20 Tips)

It’s time to work from home 2020. I work at home as freelancer working remotely from my own home. Work at home jobs are not as easy as some people think so here are my tips for people with work at home jobs 2020 and how to fine or make your own work from home jobs during this very testing time.

Working at home online has been a real life line for me over the years. Being your own boss and keeping your own time comes with its own pitfalls. Today I am going to share you wou my productivity tips for working from home as a freelancer entrepreneur or while on lockdown.

It’s time for some working from home tips!

Categories
MARKETING SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Use Copyrighted Music on Youtube @getlickd

Download Music for YouTube videos – Looking to use chart music in your YouTube videos without getting stung with copyright issues? Asking yourself – How to Use Copyrighted Music on Youtube Legally? Then LICKD might a a solution for you. LICKD helps you license popular songs that maybe in the charts of trending and put then into your videos for a small fee without any major issues from the YouTube Bots.

TRY LICKd – https://lickd.grsm.io/alanspicer5715

Lickd is a digital platform helping YouTube content creators legally use the music they love. We provide commercial music from real labels for licensing in YouTube videos without the fear of a Creator losing their ad revenue to a Copyright Claim.

How can I legally use copyrighted music on YouTube? – When you get a third party content claim YouTube suggest you do one of the following:

  • Acknowledge it. If you don’t mind the ads, you don’t have to do anything.
  • Remove or swap the music. *
  • Share revenue. If you’re a partner you can share revenues for song covers.
  • Dispute the claim if you believe you have the right to use the music.

* In 2019, YouTube added new features to make it easier for creators to resolve the claims. In particular, YouTube configured their post claim tools – Add or Replace a Song, Remove a Song, and Trimming – to automatically release claims on some of the cases.

The best option is to secure the permission of the copyright owner to use their music on YouTube and to have the owner retract the claim. This may be free (as with Creative Commons or Public Domain music) or you may need to pay a licensing fee.

Getting the permission (or the license) may be easy or hard depending on what kind of music you’d like to use.

If you are after a popular commercial song this usually involves getting in touch with the publisher and working out a deal. As you can imagine, the licensing fees in this case may be quite substantial.