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HOW TO MAKE MONEY ONLINE

How to Make Money on YouTube in India: A Comprehensive Guide

In recent years, YouTube has become more than just a platform for entertainment; it has evolved into a lucrative career opportunity for many.

With the internet boom and the increasing accessibility of digital devices, YouTube’s popularity in India has soared.

As of 2021, India has the second-largest online market, making YouTube an appealing platform for content creators to explore.

I use VidIQ to maximise my channel growth. It has helped me grow from 12K subscriber to over 50K since 2021!

This guide outlines the steps, strategies, and insights for making money on YouTube in India.

1. Understanding YouTube Monetization

YouTube offers multiple avenues to monetize content, including:

  • Ad Revenue: Through the YouTube Partner Program (YPP), creators can earn money from display ads, overlay ads, skippable and non-skippable video ads, and more.
  • Channel Memberships: Offer exclusive content and perks to subscribers for a monthly fee.
  • Super Chat and Super Stickers: Engage with your live stream audience by offering paid comments and stickers.
  • YouTube Premium Revenue: Share in the revenue generated from YouTube Premium subscribers watching your content.

2. Joining the YouTube Partner Program in India

The YPP is central to making money on YouTube. To be eligible, Indian creators must:

3. Identifying a Niche

Understanding the target audience and identifying a niche can set a channel apart in India’s diverse market. Some popular niches include:

Bollywood and Entertainment: Reviewing Movies, Music, and Celebrities

Overview

India’s love affair with Bollywood and entertainment is well-known. As a YouTuber, tapping into this passion can lead to substantial engagement.

Content Ideas

  • Movie Reviews: Provide insights into the latest movies, their storylines, performances, and overall ratings.
  • Music Analysis: Analyze music videos, lyrics, and musical compositions.
  • Celebrity Interviews: Engage with celebrities or share insights about their lives, careers, and upcoming projects.
  • Entertainment News: Cover latest happenings, scandals, and trends in the entertainment industry.

Challenges and Opportunities

  • Competition: This field may be saturated, so uniqueness and creativity are essential.
  • Engagement: An enthusiastic audience is ready to engage with this content, making it a promising niche.

Education and Tutorials: Providing Guidance on Academics, Software, or Hobbies

Overview

Educational content and tutorials are in high demand in India. With a young and tech-savvy population seeking to upskill, this niche has great potential.

Content Ideas

  • Academic Lessons: Teach subjects such as mathematics, science, or languages.
  • Software Tutorials: Provide guidance on software like Photoshop, coding languages, or web development.
  • Hobby Classes: Teach skills like painting, dancing, or cooking.

Challenges and Opportunities

  • Diverse Audience: Catering to various age groups and interests requires adaptability.
  • Demand: The ongoing need for educational content creates sustainable opportunities.

Food and Cooking: Sharing Recipes and Culinary Techniques

Overview

India’s diverse culinary landscape offers endless content possibilities. From traditional recipes to fusion cooking, this niche resonates with a wide audience.

Content Ideas

  • Regional Recipes: Showcase unique dishes from different Indian states.
  • Cooking Techniques: Teach specific culinary skills or kitchen hacks.
  • Food Reviews: Review restaurants or street food.

Challenges and Opportunities

  • Diverse Taste Preferences: Catering to the varied taste preferences across India is both challenging and rewarding.
  • Community Engagement: Food often sparks community discussions and participation.

Travel and Vlogging: Exploring Different Places Within India and Beyond

Overview

Travel vlogging is about sharing journeys, experiences, and insights into different cultures and places.

Content Ideas

  • Destination Guides: Share travel guides, tips, and experiences for different locations.
  • Cultural Insights: Showcase cultural festivals, traditions, and lifestyles.
  • Travel Tips: Offer practical advice on budgeting, planning, and packing.

Challenges and Opportunities

  • Investment: Travel may require significant time and money.
  • Uniqueness: Offering fresh perspectives can set a channel apart.

Technology and Gadgets: Reviewing and Explaining Tech Products

Overview

With the tech industry booming in India, reviewing and explaining gadgets and technology appeals to a wide audience.

Content Ideas

  • Product Reviews: Review the latest gadgets, including smartphones, laptops, and cameras.
  • How-to Guides: Provide how-to guides for using different technologies.
  • Trends and Analysis: Analyze tech trends and future predictions.

Challenges and Opportunities

  • Keeping Up: Constantly evolving technology requires ongoing learning.
  • High Engagement: Tech enthusiasts actively seek out reviews and tutorials, offering strong engagement potential.

Each of these niches provides unique opportunities to connect with Indian audiences, and aligning content with local interests, culture, and needs can pave the way to YouTube success in India.

How to Make Money on YouTube in India: A Comprehensive Guide

4. Content Creation and Optimization

Quality content is crucial to success on YouTube. Utilizing SEO, maintaining a consistent posting schedule, and creating engaging thumbnails can boost a channel’s visibility.

5. Leveraging Social Media

Promoting content through other social media channels like Facebook, Twitter, and Instagram can help in reaching a wider audience in India.

6. Understanding Legal and Tax Implications

Indian YouTubers must be aware of tax regulations related to their income. GST might apply to various revenue streams, and creators must comply with copyright laws.

7. Collaborations and Brand Partnerships

Partnering with brands or collaborating with other creators can enhance a channel’s appeal and revenue.

nternet and YouTube Usage in India

Metric Value
Total Internet Users 700 million
YouTube Users 450 million
Average Time Spent on YouTube 27 minutes/day

Popular YouTube Content Categories in India (Views in Millions)

Category Views (Millions)
Music & Entertainment 160,000
Education & Tutorials 75,000
Food & Cooking 35,000
Travel & Vlogging 25,000
Technology & Gadgets 45,000

Top 5 Most Subscribed Independent YouTubers in India

YouTuber Subscribers (Millions)
T-Series 176
SET India 124
5-Minute Crafts 73
Cocomelon – Nursery Rhymes 127
WWE 75

Earnings and Monetization Opportunities

Revenue Stream Average Earning
YouTube Ad Revenue (per 1000 views) $3 – $5
Sponsorships $500 – $5,000/video
Affiliate Marketing Variable

Challenges for YouTubers in India

Challenge Description
Competition High number of YouTubers in popular categories
Internet Connectivity Inconsistent in rural areas
Content Regulation Strict content guidelines and censorship

These tables collectively provide insights into YouTube consumption in India, popular content categories, top YouTubers, potential earning streams, and challenges. Understanding these factors can help aspiring YouTubers to strategize their content creation, monetization, and audience engagement in India.

Conclusion

Making money on YouTube in India is an exciting and viable opportunity. With dedication, creativity, an understanding of the local market, and adherence to platform regulations, Indian content creators can transform their passion into a full-fledged career.

This article offers a foundational overview of the intricacies of YouTube monetization in India. Like any business venture, success on YouTube requires a mix of hard work, strategic planning, and a bit of luck. Keep experimenting, learning, and evolving, and you might find yourself among India’s YouTube success stories.

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TIPS & TRICKS YOUTUBE

What’s the best day to post on YouTube?

As with most social media platforms, the best day to post on YouTube depends on your audience and the type of content you’re posting. However, research suggests that the best days to post on YouTube are Thursdays and Fridays, with the peak being on Friday.

According to a study conducted by HubSpot, Thursday is the best day to post videos for business-related channels, while Friday is the best day for entertainment-related channels.

Why is it important to know the best day to post on YouTube?

Knowing the best day to post on YouTube can help you reach a larger audience and get more views and engagement on your content.

If you post on a day when your audience is most active, your video is more likely to show up in their feeds and search results.

This can help you get more views, likes, comments, and shares, which can in turn help you grow your channel and increase your reach.

Best Days to Post on YouTube by Channel Type

Channel Type Best Day to Post Peak Day
Business-related Thursday Friday
Entertainment Friday Friday
Educational Wednesday Thursday
Lifestyle Saturday Sunday
Gaming Saturday Sunday
DIY and Crafts Sunday Sunday

Average YouTube Engagement Metrics by Day of the Week

Day of the Week Views (%) Likes (%) Comments (%) Shares (%)
Monday 100 100 100 100
Tuesday 104 106 105 104
Wednesday 108 110 109 107
Thursday 112 116 113 112
Friday 116 121 118 116
Saturday 110 115 111 110
Sunday 107 111 107 107

Note: The percentages represent the average engagement for each day of the week compared to the baseline engagement on Monday.

Tips for Optimizing YouTube Content for Maximum Engagement

Optimization Strategy Key Points
Attention-grabbing title Use keywords and phrases, accurately reflect video content
High-quality content Well-lit, good sound quality, visually appealing, well-organized
Social media promotion Share on social media channels, encourage followers to watch and share
Relevant tags Use relevant tags in the video description for searchability
Engage with the audience Respond to comments, build a community, increase reach on YouTube

What’s the best day to post on YouTube? 1

How to optimize your content for maximum engagement

In addition to posting on the right day, there are several other strategies you can use to optimize your content for maximum engagement on YouTube:

  1. Use an attention-grabbing title: Your video’s title is the first thing people see when browsing through YouTube, so it’s important to make it attention-grabbing and engaging. Use keywords and phrases that your target audience is likely to search for, and make sure the title accurately reflects the content of your video.
  2. Create high-quality content: Your video should be high-quality, engaging, and valuable to your target audience. Make sure your video is well-lit, has good sound quality, and is visually appealing. Use a script or outline to ensure that your content is well-organized and easy to follow.
  3. Promote your video on social media: Share your video on your social media channels and encourage your followers to watch and share it. This can help you reach a wider audience and drive more views and engagement on your video.
  4. Use relevant tags: Use relevant tags in your video’s description to help people find your content. This can help your video show up in search results for those tags, which can help you get more views and engagement.
  5. Engage with your audience: Respond to comments on your videos and engage with your audience to build a stronger connection with them. This can help you build a community around your content and increase your reach on YouTube.

In conclusion, posting on the right day, optimizing your content, and engaging with your audience can all help you get more views and engagement on your YouTube videos. By understanding your audience, creating high-quality content, and using these strategies effectively, you can take your YouTube channel to the next level and reach a wider audience.

What is the best day to post on YouTube?

Research suggests that Thursdays and Fridays are the best days to post on YouTube, with the peak being on Friday. However, the best day to post on YouTube ultimately depends on your audience and the type of content you’re posting.

Why is it important to know the best day to post on YouTube?

Knowing the best day to post on YouTube can help you reach a larger audience and get more views and engagement on your content. By posting on a day when your audience is most active, your video is more likely to show up in their feeds and search results, which can help you get more views, likes, comments, and shares.

How can you determine the best day to post on YouTube for your specific audience?

There are several ways to determine the best day to post on YouTube for your specific audience. One way is to look at your YouTube Analytics and see when your viewers are most active. You can also conduct surveys or polls to ask your audience when they prefer to watch YouTube videos.

What are some other ways to optimize your content for maximum engagement on YouTube?

In addition to posting on the right day, you can optimize your content for maximum engagement by using an attention-grabbing title, creating high-quality content, promoting your video on social media, using relevant tags, and engaging with your audience.

How important is engagement on YouTube?

Engagement is very important on YouTube because it can help you grow your channel and reach a wider audience. When viewers engage with your content by liking, commenting, and sharing, it signals to the YouTube algorithm that your content is high-quality and valuable. This can help your videos show up more often in search results and recommended videos, which can lead to more views and engagement.

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

Does Location Matter on YouTube? Exploring Geographic Impact on Success

In the age of globalization, YouTube has emerged as a popular platform for content creators and audiences worldwide.

With over 2 billion logged-in monthly users, it’s no wonder that people from all corners of the globe are turning to YouTube for entertainment, information, and inspiration.

However, does location play a significant role in the success of a YouTube channel? Short Answer – Location impacts YouTube’s algorithm and audience engagement, but success isn’t limited by geography. By creating globally appealing content, collaborating with international creators, and using social media for promotion, YouTubers can reach audiences worldwide and overcome location barriers.

This blog post delves into the impact of geographic location on YouTube, providing interesting statistics, insights, and examples.

The Influence of Location on YouTube’s Algorithm

YouTube’s algorithm is designed to personalize content recommendations based on user preferences, watch history, and location.

This means that users are more likely to be shown videos in their native language and videos that are popular within their region.

YouTube’s localization features

YouTube has 100+ localized versions of the platform, making it easier for users to discover content that’s relevant to their region. These localized versions feature trending videos and recommendations tailored to the specific country or region.

Example: Regional differences in trending videos

Trending videos in the United States may differ from those in Japan or India, reflecting the diverse interests of audiences in each country. This localization helps users connect with content that resonates with their culture and interests.

Search preferences based on region

YouTube’s search algorithm also takes location into account, prioritizing videos that are more relevant to users’ regions. This can impact visibility for creators targeting a global audience, as their content may not appear as prominently in search results for users in other countries.

Case study: Local vs. international search results

For example, a user searching for cooking tutorials in India may be shown more videos from Indian creators, while a user in the United States may see more videos from American creators. This can create challenges for creators looking to reach a broader, international audience.

Geographic Distribution of YouTube Users

Top 10 Countries by YouTube Users (As of 2021)

Rank Country Number of Users
1 United States 197 million
2 India 190 million
3 Brazil 85 million
4 Japan 67 million
5 Russia 62 million
6 Indonesia 61 million
7 Mexico 49 million
8 United Kingdom 47 million
9 Turkey 37 million
10 South Korea 37 million

Average Watch Time by Country (As of 2021)

Country Average Watch Time (Minutes)
United States 40.0
India 29.1
Brazil 35.3
Japan 27.4
Russia 32.8

Difficulty gaining traction?

Creators from smaller markets or countries with lower YouTube usage may face challenges in gaining traction, as they have a smaller potential audience to begin with.

This can make it difficult to achieve the same level of success as creators from larger markets.

Limited local sponsorship opportunities

Additionally, creators in smaller markets may have fewer opportunities for local sponsorships and brand deals,  as companies may be more likely to invest in creators with a larger audience reach. This can limit the potential revenue streams for these creators.

Success Stories: YouTubers Who Defied Geographic Boundaries

Its not all doom and gloom, here is some examples of international success from creators all over the globe.

What Happened To PewDiePie?

PewDiePie: A Swedish content creator dominating the global stage

PewDiePie, whose real name is Felix Kjellberg, hails from Sweden but has managed to become one of the most successful YouTubers worldwide.

With over 110 million subscribers, PewDiePie’s entertaining and relatable content has resonated with audiences across the globe, proving that location is not a barrier to success.

Does Location Matter on YouTube? Exploring Geographic Impact on Success 2

Superwoman (Lilly Singh): A Canadian-Indian YouTuber breaking barriers

Lilly Singh, known as Superwoman on YouTube, is a Canadian-Indian creator who has gained international fame through her comedic skits and insightful commentary. With more than 14 million subscribers, Lilly has successfully transcended geographic boundaries and built a loyal fan base around the world.

Does Location Matter on YouTube? Exploring Geographic Impact on Success 1

JuegaGerman: A Chilean YouTuber conquering the Spanish-speaking world

Germán Garmendia, known as JuegaGerman, is a Chilean YouTuber who has amassed over 42 million subscribers with his engaging gaming videos and humorous content. Despite coming from a smaller market, JuegaGerman has managed to make a significant impact on the Spanish-speaking YouTube community and beyond.

Tips for Overcoming Location Barriers

There is some foundation work you can do to broaden your appeal internationally if you are looking to expand beyond your inital location.

Language considerations

To reach a broader audience, consider creating content in English or other widely-spoken languages. Including subtitles or translations can also help make your content more accessible to international viewers.

Universal themes and formats

Focus on themes and formats that have universal appeal, such as comedy, storytelling, or how-to tutorials. This can help your content resonate with viewers from different cultures and backgrounds.

Collaborations with international creators

If you are looking to grow faster in diferent locations, consider tapping into other peoples audiences with collabs.

Benefits of cross-promotion

Collaborating with creators from other countries can help you tap into new audiences and increase your visibility. Cross-promotion through collaborations can introduce your content to viewers who may not have discovered it otherwise.

Example: Collab between American YouTuber Rhett & Link and Australian YouTuber HowToBasic

In a collaboration between American creators Rhett & Link and Australian creator HowToBasic, the YouTubers combined their unique styles of comedy and entertainment, attracting viewers from both their established audiences.

Utilizing social media for broader reach

The internet is a huge web of social media accounts and potential audiences. Try and meet your audience where they are, spread your content all over the social media bubble.

Connecting with global audiences

Use social media platforms like Instagram, Twitter, and Facebook to engage with your audience and promote your content. This can help you connect with viewers from around the world and build a loyal fan base.

Promoting content through multiple channels

Share your videos on various platforms to increase their visibility and reach a more diverse audience. Encourage your followers to share your content with their networks, further expanding your reach.

Looking to grow your brand outside your location?…

While location does have an impact on YouTube’s algorithm and audience engagement, content creators can still achieve success regardless of their geographic location.

By creating content with global appeal, collaborating with international creators, and utilizing social media for promotion, YouTubers can defy geographic boundaries and reach audiences around the world.

Success on YouTube is not solely determined by location, but rather by the quality and relatability of the content you create.

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TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

Unlocking Your YouTube Channel’s Full Potential: Why Your Channel Isn’t Growing and How to Fix It

Are you struggling to grow your YouTube channel despite your best efforts?

Frustrated with low view counts and minimal subscriber gains?

You’re not alone.

Many creators face the same challenges, but the key to success lies in understanding the crucial YouTube analytics and metrics that can help you identify areas for improvement. In this blog post, we’ll dive deep into the world of YouTube analytics, provide actionable tips, and share proven strategies to help you unlock your channel’s full potential.

How To Track Success on YouTube? – Track YouTube success by monitoring key metrics: watch time, audience retention, CTR, unique viewers, traffic sources, and engagement metrics (likes, dislikes, comments, shares). Optimize content with SEO, compelling titles/thumbnails, and audience-focused topics. Engage viewers and analyze data for growth.

Essential YouTube Metrics for Growth

There are handful of metrics that aspiring youtubers need to get to know in-depth if they are to understand how to grow and WHY they are growing.

Watch Time and Audience Retention

Watch time is the total amount of time viewers spend watching your videos, and it’s one of the most critical factors in YouTube’s algorithm. In fact, YouTube prioritizes videos with higher watch times in search results and recommendations. According to a study by Tubular Insights, the top 1% of YouTube channels have an average watch time of 3 minutes and 19 seconds, while the bottom 50% only manage 1 minute and 21 seconds.

To improve your watch time, focus on audience retention – the percentage of a video that viewers watch before leaving. Aim for a retention rate of at least 50%, as videos with higher retention rates tend to perform better.

Actionable Tips:

  • Hook viewers in the first 15 seconds with a compelling intro.
  • Structure your content with clear, engaging segments.
  • Use annotations, cards, and end screens to promote related content.

Unlocking Your YouTube Channel's Full Potential: Why Your Channel Isn't Growing and How to Fix It

Click-Through Rate (CTR)

CTR is the percentage of viewers who click on your video after seeing its thumbnail and title. A higher CTR indicates that your video is enticing and relevant to your target audience. According to YouTube, the average CTR for most channels falls between 2% and 10%.

Actionable Tips:

  • Design eye-catching thumbnails that accurately represent your content.
  • Write compelling titles with relevant keywords.
  • A/B test different thumbnail and title combinations to optimize performance.

Advanced Metrics for a Deeper Analysis

Ok, now its time to dive into the harder metrics of the handful to understand.

Unique Viewers and Traffic Sources

Unique viewers play a significant role in understanding your YouTube channel’s performance. As an estimate of the total number of individuals who watch your content, this metric sheds light on the size of your audience, which is essential for assessing your channel’s reach and potential for growth.

By tracking unique viewers, you can identify which content resonates most with your target audience. This information can guide your content creation strategy, helping you produce more of the videos that attract and retain viewers.

For example, if you notice a surge in unique viewers for a specific video or video series, it’s a strong indication that your audience enjoys that particular content.

Capitalizing on this insight, you can create similar videos or expand on the topic to maintain and grow your viewership.

Furthermore, analyzing traffic sources can unveil valuable information about where your viewers are discovering your content. YouTube provides a breakdown of traffic sources, such as:

  1. YouTube search: Viewers who find your content through the platform’s search feature.
  2. Suggested videos: Viewers who click on your content when it appears as a suggested video alongside or after other videos.
  3. Browse features: Viewers who discover your content through the home page, subscription feed, or trending section.
  4. External sources: Viewers who arrive at your content via external websites, social media platforms, or direct links.

Understanding your traffic sources enables you to optimize your content and promotion strategies. For example, if a large portion of your traffic comes from YouTube search, it’s crucial to focus on search engine optimization (SEO) by using relevant keywords in your titles, descriptions, and tags. On the other hand, if most of your viewers come from external sources like social media, investing time in promoting your content on those platforms and engaging with your audience can further boost your channel’s growth.

In summary, unique viewers and traffic sources are vital metrics for assessing your YouTube channel’s performance. By examining these analytics, you can refine your content and promotion strategies to better connect with your target audience and accelerate your channel’s growth.

Engagement Metrics

Engagement metrics serve as valuable indicators of how well your content resonates with your audience and the extent to which it encourages interaction. Tracking likes, dislikes, comments, and shares can provide you with actionable insights that can be used to refine your content strategy and foster a stronger connection with your viewers. Let’s delve deeper into each of these engagement metrics and their implications:

  1. Likes: A high number of likes is a clear sign that viewers appreciate and enjoy your content. This positive feedback not only boosts your channel’s credibility but also increases the likelihood of YouTube recommending your videos to others. To maintain a high like count, consistently produce content that appeals to your audience, and consider asking viewers to like your videos as a call-to-action.
  2. Dislikes: While dislikes can be disheartening, they also serve as constructive feedback, indicating that there may be areas in your content that need improvement. Analyzing videos with higher dislike counts can help you identify potential issues, such as controversial topics, misleading titles, or poor production quality. By addressing these concerns, you can enhance your content and reduce the number of dislikes on future videos.
  3. Comments: A high number of comments typically suggests that your content sparks conversation and encourages viewers to share their thoughts, opinions, or questions. Engaging with commenters can further strengthen your connection with your audience and create a sense of community around your channel. Additionally, responding to comments can provide you with valuable feedback and ideas for future content.
  4. Shares: Shares play a crucial role in increasing your content’s visibility and expanding your audience. When viewers share your videos on social media platforms or other online channels, they effectively endorse your content and introduce it to new viewers who may not have otherwise discovered your channel. Encourage sharing by creating share-worthy content, including engaging stories, helpful tips, or unique insights, and using a call-to-action to remind viewers to share your videos with their networks.

Fostering Community Engagement

You are growing the channel but you need to keep them engaged and coming back to the channel to help the snowball roll.

Responding to Comments

Engaging with your audience is crucial for building a loyal community. Make an effort to respond to comments on your videos, as this can foster a sense of connection and encourage viewers to return for future content.

Leveraging Social Media

Promote your content on social media platforms and engage with your audience to extend your reach and drive traffic to your YouTube channel.

Finally…

By understanding and tracking the right metrics, you can make data-driven decisions and unlock your YouTube channel’s full potential. Start implementing these strategies today, and watch your channel grow!

Key YouTube Metrics for Channel Growth

Metric Importance Actionable Tips
Watch Time Crucial for YouTube’s algorithm; higher watch times improve visibility. Hook viewers in the first 15 seconds.
Audience Retention Higher retention rates lead to better video performance. Structure content with engaging segments.
Click-Through Rate A higher CTR indicates enticing and relevant content for viewers. Design eye-catching thumbnails and compelling titles.
Unique Viewers Provides insight into audience size and content resonance. Analyze which content resonates with your audience.
Traffic Sources Reveals where viewers are coming from, allowing for content optimization. Tailor promotion strategies based on top traffic sources.
Engagement Metrics Offers insight into audience interaction with your content. Encourage likes, comments, and shares to boost visibility.
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HOW TO GET MORE VIEWS ON YOUTUBE LISTS TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

10 Ways to Promote Your Youtube Channel for FREE

If you’ve decided to go down a vlogging route and have started creating and publishing Youtube videos, then you need to make sure you promote your YouTube channel so your videos don’t flop.

It’s really easy to publish your content but without promotion how are people going to find your videos and see your content?

I’ve put together 10 brilliant ways to promote your Youtube channel and increase your views, a few simple changes to your normal Youtube tasks could see a big traffic change.

10 Ways to Promote Your Youtube Channel for FREE

[1] Make sure your titles are engaging

Just like any other form of social media or blogging you want people to click into your content, the only way to do this is make sure people are drawn into your content and want to click.

Make sure you use persuasive writing, ensure its clear what your viewers will get out of the video, and most importantly solve a problem for your viewer.

Look at your current titles and decide would you click on it? Do you know what the video would be about?

You need to make the viewer curious about what is going to happen or help solve their problem – I made a video about how to make clickable titles every time!

[2] Concentrate on SEO

Youtube is ultimately videos and vlogs, but the average user will use YouTube like a search engine, normally to solve a problem or find a video detailing something they are struggling with.

YouTube SEO

This means its crucial you concentrate on your SEO (Search Engine Optimisation) to make sure your videos show high in your results.

Titles and descriptions should have keywords you want to rank for, make sure you define your categories and tags because this helps Youtube categorise your video and help show it to a relevant audience.

71% of my traffic on my YouTube channel is from search that I won because I used TubeBuddy and VidIQ to optimize my titles, descriptions and tags.

[3] Promote yourself

If you’ve got a number of videos, the ideal action is for your watchers to watch all of the content.

Make sure you reference your older videos in new ones, leave links in the description and then if your watchers are interested its easy for them to find your older link and click through

[4] Share across platforms

Most social media platforms have a native video uploader, upload a snippet of your video with links to the full Youtube video.

This way wherever your audience are they have a very clear direction of how to access your Youtube videos.

It may be that they don’t usually use Youtube to find content but if it lands on their facebook feed they’re more likely to click through – clicking through from external websites shows Youtube that your content is valuable and is more likely to increase your ranking

If you need help with sharing your videos and building your brand – check out my resources page, packed with great tools I use personally to help grow my brand and get noticed on YouTube.

[5] Subscribe Buttons

You can subscribe to Youtube videos by clicking in the description, but a lot of viewers won’t read the description or even click through to subscribe.

You need to make it abundantly clear WHY they should subscribe to your channel and make sure you add a nice big subscribe button within your video.

It’s really simple to do so take a look at how to add a subscribe button into your videos

[6] Add Thumbnails to your videos

Hopefully by this point you’ve got a video, a short catchy title and a description full of the keywords you want to rank for.

Hopefully, all of this means your videos are ranking higher in searches. But wait there is one more thing you absolutely NEED to do to make people click your video.

Our brains are hardwired to react to visuals so make sure with every video you upload a custom thumbnail image which is bright and details what your video will do.

While YouTube will auto create a thumbnail, by creating a custom one you can make sure your viewers can see instantly what your video will be about.

How To Add A Thumbnail To YouTube Videos On Mobile (iPhone And Android) 3

Use the right YouTube thumbnail size

If you’re going to spend the time to create a professional looking thumbnail, start with the proper sizing and dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

Be honest & accurate in your thumbnails

If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.

Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.

The thumbnail is meant to give context, so providing an image that does not depict what is in the video will harm you rather than benefit you. Find the most important point or part of your video and create your thumbnail around that.

[7] A complete profile

Many people skip straight to creating content but don’t skip out on your profile it’s a really important aspect to making sure your viewers return.

Maintain a consistency across your other social media channels / website and most importantly have very visible contact details.

If your channel is going well then companies may want to contact you for sponsorship deals, your watchers may want to send you an email

10 Ways to Promote Your Youtube Channel for FREE 1

Why have Multiple Social Media Accounts?

Having a social media presence is key things for companies in this day and age.

Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company, brand, youtube channel or blog to your chosen target audience.

Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:

  • Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
  • Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
  • Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
  • Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.

 

[8] Caption your videos

In this day and age the internet needs to be accessible to everyone, that includes people with impairments, it’s so easy to make your videos accessible and add subtitles / closed captions to your Youtube videos.

This will increase your reach to people without accessibility issues too, so many people watch videos with their phones on mute you’d be amazed how many are skipped over if they don’t have subtitles it’s a really untapped market you need to address.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

[9] High Quality Content

Let’s be fair, you can create rich SEO descriptions, fill out all your profile, have active subscribe buttons etc. etc. but if your content is weak then people won’t return, they probably won’t even watch the entirety of your current video.

Just like any other form of blogging / vlogging or social media content will always be king. Make sure the videos you are creating are what your ideal audience would be looking for, that the video ultimately answers a problem, that you’re clear and engaging and most importantly that you are yourself.

Anyone can create a factual video what makes your videos unique is you. So inject some personality and let your viewers really get to know the person behind the camera

This goes for how to package your content as well. A great video with a bad thumbnail can destroy all your hard work. Make sure you know what a good thumbnail needs to look like – check out this deep dive blog into thumbnail size, styles, designs and best practices.

10 Ways to Promote Your Youtube Channel for FREE 2

[10] Answer your fan mail

Hopefully if your videos are doing well you will start getting comments on your videos – answer them! Respond to your fans and engage with your community.

These are your viewers and subscribers, by making them know you ‘see’ them they’re more likely to return to your new content. Plus engage enough and you will get ideas for new Youtube videos, questions they need answering – its basically free market research very specifically from your audience.

So there you have it, 10 ways you can improve your current Youtube promotion with just a few simple changes.

What’s a Youtube skill you’d like to learn?