The explosion of social media and sheer pervasiveness of its adoption has left us with no shortage of places to promote our YouTube videos when the time comes. There’s short form messaging platforms, long form message platforms, image-only platforms… you get the idea.
In fact, the main dilemma you face when promoting your work on social media is not the where (the answer to that being as many places as you can) but the how. And, as you might expect, the answer is different depending on which platform you are promoting to. You wouldn’t promote your work on Facebook the same way you would on Twitter. Well, you could, but you’d be missing out on an opportunity to maximise your potential.
In this post, we’re going to be looking at how to promote YouTube videos on Twitter.
Why is Promoting Videos on Twitter Different?
In truth, it doesn’t have to be. If you wanted, you could easily write a single update informing everyone about your new video, throw a link and maybe a few hashtags in there, and push it out to all of your social media platforms. It would get the information out, and it’s better than nothing.
The thing is, people don’t use every social media platform the same way. It’s a lot like evolution and natural selection. Animals can co-exist in different niches, but when two creatures are in direct competition for the same resources, one of them has got to go.
This is why Facebook, Instagram, Twitter, Pinterest, TikTok, and countless other social media platforms with their own unique take on things are able to exist alongside each other. Meanwhile, platforms like MySpace, Vine, and Path are no longer around.
Each platform is used in different ways, so it makes sense that promoting things on each platform would take a different form.
More Than Just an Update Feed
One of the main things Twitter users expect from you is some kind of inherent value to your content. In truth, this applies to all social media, but the form that value takes differs. What we mean by value, is that your Twitter account should give people a reason to follow it in its own right, not just because of the YouTube channel it is promoting.
If a Twitter account just exists to tweet out the latest videos, very few people follow it. And, if very few people are following it, there isn’t going to be much value in promoting your videos there.
You should try to use your account regularly, providing content that your potential audience enjoys. If you are a tutorial YouTuber, tweet tips and tricks from time to time. If you are a comedy YouTuber, tweet jokes. The idea is to get people to want to follow your Twitter account for the content you are putting out on the account. That way, when you promote a video, it won’t feel like you’re just advertising at them, and they are more likely to want to check it out because they already like your content.
Don’t be Afraid to Share Other YouTuber’s Content
Technically, this is kind of an addition to the above point, as it is essentially a way to add more value to your Twitter account. Don’t be afraid to share relevant content from other YouTubers if it has some value for your followers.
Yes, sharing content that could rightly be termed “competition” might sound counterintuitive at first, but ask yourself this; what are the chances that your viewers would never have come across your “competition” on their own?
The reality of being a content creator today is that there is no such thing as a completely untapped niche, and you will always have competition. The trick is to be authentically you. You might be delivering the same content, but you’re doing it your way.
But occasionally sharing useful content from other YouTubers not only adds value to your Twitter feed, it can help build positive relationships with those other YouTubers.
Put it in Your Bio
Unlike YouTube, many tweeters will head over to your bio before they click that follow button, which makes your bio quite important. You don’t have a lot of space to cram it all in, but you should make a special effort to get across what you do, and, if YouTube is your main thing, definitely put a link to your channel in there.
Another way in which Twitter is quite different from YouTube is in the reciprocal nature of the platform. Despite the comments, YouTube is very much a one-way experience. Not so with Twitter.
Twitter is a place for conversations, and conversations are a great way to find new people who are interested in the kinds of things you make videos about. Of course, you have to find a balance between getting involved on Twitter and spending far too much time on Twitter, but that’s a learning curve we all must master.
Always Use Hashtags
Hopefully, if you’ve been engaging with the relevant communities, you will already know which hashtags are appropriate for your content. But, if you don’t, make sure to do a little research and find out where the action is regarding the videos you make.
You don’t need to go overboard and populate your tweet with nothing but hashtags and a link, but there should be at least one or two in there to get your video in front of the right eyeballs.
Twitter is just one tool in your video promotion arsenal, but it happens to be the tools with the largest immediate reach. Sure, Facebook might have more users, but there is far less potential for your content to spread beyond your immediate circle on Facebook than there is on Twitter.
Like all tools, it needs to be used correctly to get the best out of it. But, as always, you need a foundation of good content. No matter how good your Twitter strategy is, there needs to be compelling content to promote with it.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.