Social media platform Pinterest (PINS) makes money from advertising. Shares started trading on the New York Stock Exchange on April 18 under the symbol “PINS.”
Founded in 2010, Pinterest went public on on April 18, 2019. Its initial public offering (IPO) price was at $19 per share and it raised $1.4 billion, giving it a valuation of roughly $12.7 billion including restricted stock and options. As of Dec. 3, 2021, the company had a market capitalization of $23.3 billion. Roughly 431 million users, or “pinners,” use the bulletin board-like platform every month to browse and share images and other content in the form of “pins.”
Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts).
The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
In 2021, the company generated $2.57 billion in revenue but posted a net loss of $316 million.
Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.
The company, which grew out of an app called Tote that dated from 2008, received $100 million in financing when it was valued at $1.5 billion in 2012. The funding firms included Rakuten, Goldman Sachs (GS), and Andreessen Horowitz. It was valued at $12.3 billion during its last round of funding in 2017. The company has a dual-class structure.
When it was founded, Pinterest seemed to follow the model of social network sites like Meta Inc. (FB), formerly Facebook—meaning that it aimed to develop a massive network of users first and then to install means of generating revenue later on. Pinterest $756 million in revenue in 2018, a jump of 60% from the previous year. The company generated $261 million in revenue during the second quarter of 2019, a 62% year-over-year increase.
“Our advertising products help businesses reach Pinners across their decision-making journey,” said the company, which cited a Talk Shoppe survey that said 68% of weekly active users discovered a new brand or product on Pinterest.
“We address various advertiser objectives through our Promoted Pin ad format, which contains either a single image, a carousel of images or video. Our ability to develop new and improve existing advertising products will be an important driver of our future growth.”
So just how has Pinterest come to be one of the most-hyped social media companies among investors and what is a promoted pin?
Monetizing Pins on Pinterest
Before looking at more traditional means of generating revenue, it’s worth looking at how Pinterest has utilized its unique pin system to create opportunities for monetization. The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
Merchants participating in BigCommerce, Shopify, or Salesforce Commerce Cloud are allowed the opportunity to partner with Pinterest; it’s unclear whether Pinterest charges any commissions from these partners.
Promoted Pinterest Pins
Pinterest’s primary source of revenue is what it calls “promoted pins.” These special pins are effectively advertisements, paid for by identified sponsors. As with Facebook’s timeline feature, promoted pins look very similar to (but not exactly the same as) standard pins. Pinterest utilizes user data to target advertisements based on user interests and searches, as well as other demographics. Given that users pin items that they are interested in already, this process is relatively straightforward for the company.
Pinterest’s revenue is driven by interest and use of its platform, which is increasingly popular among fashion and beauty brands. Given that the users of Pinterest are overwhelmingly female and have above-average incomes, using its platform as an e-commerce gateway is more than ideal.
Pinterest’s user base has grown over the years, where it’s carved out a niche that allows it to not directly compete with the likes of Facebook. Pinterest’s leadership has adopted a much less aggressive approach to growth than its competitors. Revenue has grown since the company has gone public, but so has its net loss, as the company has ramped up spending on sales and marketing and research and development.
One big future opportunity is being able to tap the international markets, where Pinterest currently has little reach. Beyond that, Pinterest is interested in building out its e-commerce efforts (what exactly that looks like remains to be seen), as well as continuing to develop advertising tools— including video capabilities—for advertisers.
But there’s more, thanks to YouTube’s Stats for Nerds.
As the name suggests, Stats for Nerds provides some very technical information on specific videos, but the information is useful in some cases and just downright interesting in others.
Granted, this feature isn’t for everybody, but in this post, we will explain what it is, where you can find it, and what you can do with it. So keep reading for YouTube Stats for Nerds Explained.
What is YouTube Stats for Nerds?
On any YouTube video, if you right-click or control-click on the video, you will be presented with a contextual menu. In this menu, you will find a few options, such as the ability to set the video to loop, copy the URL of the video, copy a timestamped URL to share the specific location in the video, and few others.
However, the one we are interested in is right at the bottom. There you should see the eponymous Stats for Nerds option. Clicking that will bring up a box full of information in the top left-hand corner of the video.
The data in here can look a little bit intimidating when you don’t know what you are looking at, but don’t worry, we are going to go through each bit of information it presents and explain what it is.
Video ID / sCPN
The first part of this field—Video ID—is self-explanatory. This is the alphanumeric ID number that is associated with this video and can be used to access the video through things like YouTube’s API.
If you look in the address bar of your browser, you should be able to spot this number in the address of the video page you have open. The format will be “youtube.com/watch?v=” followed by the number.
There may also be other information after the number, such as arguments telling YouTube that you are looking at a video in a playlist, or that you have come to this video with a specific timestamp. The ID number itself will always be eleven digits long. That is unless YouTube runs out of video IDs and is forced to make ID numbers longer.
However, given that the current system allows for over seventy quintillion videos which, as YouTuber Tom Scott put it, is enough for every person on the planet to upload a new video every minute for the next eighteen thousand years, is unlikely to happen any time soon.
The second part of this field—sCPN—is a unique string that developers can use to identify your specific playback of the video.
This can help with debugging problems since your particular watch of the video can be analysed, allowing developers to determine what factors might have contributed to the problems that were experienced.
Viewport / Frames
The viewport resolution is a little like video resolution; only it is the actual resolution you are viewing, rather than the resolution of the video itself.
YouTube will always endeavour to show videos at the lowest resolution they need to without compromising on quality—there is no sense in showing a video at 4K resolution if the viewer is watching on a 1080p screen. But YouTube can’t always guarantee that the viewport will be a size that they have pre-processed.
For example, a standard YouTube video that is not full-screen or in theatre mode on a 1080p screen will be 1280×720 or 720p. This is a resolution that YouTube pre-processes, meaning they can play the video without any issue. However, if you resize your window to be smaller, the viewport may shrink, forcing your browser to scale the video to suit.
The viewport field will give you the exact resolution the video is currently displaying at, regardless of the incoming resolution of the video.
The frames value shows you the frame you are currently viewing. Another way to think of it is the number of frames that have been played so far. It is worth remembering that frames are not equivalent to time, since the frame rates can be different.
For example, 100 frames of a 30fps video represent half as much time as 100 frames of a 60fps video, since there are twice as many frames packed into the same amount of time in a 60fps video.
You will notice that this part of the data does not just show a number, but two numbers with “dropped of” in-between. If all is going according to plan, the first number should be zero. This is telling you how many frames have been dropped so far.
Dropped frames can happen for several reasons, but the most common cause is computer hardware being unable to keep up with the video playback. Rather than stalling the video, frames get dropped, and you get a kind of stuttering effect as the video skips over the dropped frames.
Current / Optimal Res
The current resolution is the resolution in which the video is being played at that moment. This can change depending on the circumstances, such as what your device’s maximum resolution is, and what connection speed you are working with.
For example, YouTube will throttle video if your connection gets too slow to maintain the current playback resolution, which can happen due to mass-congestion on your ISP, or more local issues, like someone else in the building hogging all of the bandwidth. Similarly, YouTube will not automatically serve a large resolution to a screen that can’t display it, such as delivering 4K to a 1080p screen, or 1080p video to a 720p screen.
You can force YouTube to send the larger resolution anyway by changing the quality setting in the little cog menu at the bottom of the video, but you would be wasting bandwidth as the video would still need to be scaled down to fit on your screen.
The optimal resolution can also be thought of as a “target” resolution, and will often be the maximum resolution your device can display. This means that YouTube will endeavour to display the content at this resolution, but will not attempt to go to a higher resolution. If the video is only available in lower resolutions, such as a 1080p video on a 1440p screen, then the optimal resolution will be 1080p.
The current resolution can be dropped down from the optimal resolution for all of the reasons mentioned so far, such as insufficient bandwidth, viewport resizing, and you manually setting the quality lower.
Volume / Normalized
The first part of this stat is simple. The volume shows where the volume slider currently is as a percentage, with 0% being all the way to the left, and 100% being all the way to the right. The second part of this stat is a little trickier to explain, however.
“Normalized” refers to the normalisation of the audio, which is how YouTube protects your ears from drastic volume variation in a video. Think of this as an adjustment. If the normalised volume is 80%, then you turning the volume down to half will make the actual volume 40%, rather than 50%.
The final stat here is the “content loudness” value, which refers to your videos loudness level in comparison to YouTube’s reference level. The reference level is how YouTube ensures that there are no dramatic differences between different videos on their platform, which would be jarring to anyone who is just enjoying a bit of downtime and letting YouTube take the wheel with regards to what they are watching.
It is this value that is used to determine the normalisation amount, as YouTube attempts to bring this video in line with their reference volume. This value will not change based on any action taken by you, such as moving the volume slider. In fact, it is fixed at the point of upload, and would only change if the video was edited to adjust the volume, or YouTube changed their reference volume.
The codecs field shows you the codecs that were used to compress the video and audio.
This is different from the filename, which is little more than a container.
Different codecs compress audio and video in different ways, and you must have the appropriate codecs installed on your device in order to playback video that uses them.
Connection Speed, Network Activity, and Buffer Health
The next three fields have been lumped together because they are all related, though they each get their own line in the Stats for Nerds window. Unlike the other stats, these are represented as a realtime graph.
The connection speed, as you might have guessed, is the speed at which your device is accessing the YouTube servers. This is determined thanks to the fact that YouTube knows the size of the data being transmitted, and can tell how quick your connection is by timing how long it takes for that data to arrive.
You should not rely on this as a means of testing your Internet connection speed, however, as there are other factors that come into play that YouTube’s Stats for Nerds window won’t necessarily factor.
Internet connection speeds fluctuate, it is an unavoidable reality of the technology. This fluctuation is usually minimal, but it would be enough to cause problems if you were playing video directly from the data being received.
Buffers help to avoid stuttering by loading a little way ahead and allowing the video to be played from the buffer, rather than the direct connection.
This means that should a fluctuation in the connection speed cause the data stream to drop slightly, the video can keep playing smoothly, and the buffer can catch back up when the speed fluctuates back the other way.
As a general rule, the lower your buffer health, the more likely you are to experience stuttering in your video.
There is no official word on what the mystery text means; however, there have been some very plausible attempts to decipher it.
The general consensus is that it contains various coded pieces of information about the current state of the video, such as whether it is paused or not.
If you are experiencing issues in your playback, you can use these stats to determine if the problem lies with your connection, your codec, or something else entirely. If you suspect you are not receiving the correct video size for your device, you can use these stats to determine what YouTube considers the optimal resolution for your device.
As a YouTuber, you can use these stats to ensure you are getting things like your volume right.
While it is nice that YouTube adjusts the volume of your video, the less that YouTube has to do to modify it, the closer to your original video it will be, so this information can help you reduce the amount of altering YouTube has to do on the next video you upload.
Regardless of how you want to use Stats for Nerds, or even if you need to use them at all, they represent a very useful little tool for us mere YouTubers and viewers to make use of.
And what is more impressive about this tool is the fact that you do not need a YouTube account to be able to access it. If you are not logged in, the Stats for Nerds option will be right there in the same place.
And, when you are done analysing the data, you can close the Stats for Nerds window by hitting the little [x] in the top right-hand corner of the Stats for Nerds window.
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?
Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.
It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.
Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.
60% of people favour watching online videos to live TV
51% people visit the website daily.
600 hours of content uploaded every minute.
1 billion hours worth of content is watched each day.
People watch videos for entertainment and relaxation.
79% of internet traffic accounted by online videos.
Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.
In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.
Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.
YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.
YouTube Demographics Stats
The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
For millennials, it makes-up for about 67% of all video online activity.
2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
YouTube also appeals across various age groups in US.
81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
It reaches 90% of US families earning over $100,000 in income annually.
During a normal month, YouTube will reach 95% of web users over the age of 55.
More than 50% of the viewers are female
Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.
In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.
YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.
YouTube Marketing Stats
It is the 2nd most watched website to upload videos for businesses.
It is the 3rd most watched network for marketing influencer videos.
2/3 shoppers mention videos as an inspiration of purchase decisions
90% of these consumers discover something new by using YouTube.
About 1/2 half of the marketers have invested in YouTube advertising.
A YouTube mobile ad will engage viewers 84% more when compared with TV ads.
Users have viewed more than 50,000 years worth of product reviews since 2016.
Users are 3X more likely to view a video tutorial than read the steps to do it.
80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
The amount of SMBs promoting on the site has doubled since 2016.
Comparing digital channels, YouTube is the 2nd-most influential for purchases.
Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.
I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.
YouTube Traffic Stats
4 billion videos are seen each day everyday
More than 800 million unique visitors every month
More than 3 billion hours of video watched every month
What the major 3 US broadcasters produced in 60 years is uploaded in a month
70% of website traffic comes from outside the US
It is localized in 100+ countries and across 80+ languages
Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.
Has over 30,000+ partners from 27 countries globally
The company pays millions of dollars every year to its partners
Thousands of partners make six figure incomes each year
Partner revenues have doubled for four straight years
There’s now more than a million YouTube Partner Program members
Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.
To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.
YouTube Money Stats
More than 3 billion video views are monetized globally every week
AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
Thousands of advertisers are using TrueView in-stream ads
60% of TrueView in-stream ads can now be skipped
Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.
The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.
YouTube Product Metrics
There is more HD content available than any other online video website
You can view thousands of full-length motion pictures on YouTube
10% of all YouTube videos are available in HD
YouTube mobile received more than 600 million views each day
70% of the total views comes from mobile devices
Mobile ads are more likely to be watched than TV ads by 84%
In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.
Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.
YouTube is ideal to reach a young audience but it also engages viewers across all age groups.
You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.
These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.
Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.
I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.