We’ve put together some mind-blowing stats that you’ll love to share with your friends! In this post, we’ll delve into user demographics, video engagement, trends, and more.
So, buckle up and let’s dive into these entertaining YouTube tables and summaries!
YouTube’s Steady Growth
Year
Global Monthly Active Users (MAU)
2016
1.5 billion
2017
1.8 billion
2018
2.0 billion
2019
2.3 billion
2020
2.6 billion
2021
2.9 billion (estimated)
Summary: YouTube has experienced consistent growth since its inception in 2005. With an estimated 2.9 billion monthly active users in 2021, YouTube’s expansive reach shows no signs of slowing down! š
Summary: YouTube attracts a diverse range of age groups, with 18-24 and 25-34-year-olds leading the pack. However, older generations are not far behind, showcasing YouTube’s broad appeal across different age groups. š
Average Time Spent on YouTube per Day
Country
Time Spent (in minutes)
United States
40
United Kingdom
35
Germany
30
France
28
Spain
25
Summary: YouTube is a daily destination for millions of users worldwide. Users in the United States spend an average of 40 minutes per day on the platform, followed by the United Kingdom, Germany, France, and Spain. Time sure flies when you’re enjoying your favourite videos! ā°
Conclusion: And there you have it ā a fun and shareable look at YouTube’s amazing world of stats!
With its steady growth, global user base, and diverse demographic appeal, YouTube continues to dominate the online video landscape.
So go ahead and share these fascinating stats with your friends, and let’s keep the YouTube party going! š
YouTube Music is one of the most popular music streaming services out there, offering a wide variety of songs and playlists to users. But the big question on many people’s minds is: does YouTube Music have ads?
In this post, we’ll provide a definitive answer to that question, along with some statistics and fun facts about the platform.
The Answer: Yes, YouTube Music Has Ads
Unfortunately, the answer to whether or not YouTube Music has ads is yes. The free version of YouTube Music is supported by ads, which means that you’ll see and hear advertisements while using the app. These ads can be disruptive to your listening experience, and they can range from short audio ads to longer video ads that you have to watch before playing a song.
How to Get an Ad-Free Listening Experience on YouTube Music
If you’re someone who doesn’t want to deal with ads while listening to music, there is a solution. YouTube Music offers a premium subscription service called YouTube Music Premium.
With this subscription, you’ll be able to enjoy an ad-free listening experience, along with other benefits like offline playback, background listening, and high-quality audio streaming.
YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music
If you’re already a subscriber to YouTube Premium, then you’re in luck! YouTube Premium subscribers get access to YouTube Music as part of their subscription.
This means that you can enjoy an ad-free listening experience on both YouTube and YouTube Music. Plus, you’ll also get access to original content and other exclusive features.
Statistic
Number
Number of songs available on YouTube Music
Over 70 million
Number of monthly active users on YouTube Music
Over 30 million
Number of YouTube Music subscribers
Over 50 million
Percentage of YouTube Music users who use the free version
70%
Number of minutes of music streamed daily on YouTube Music
250 million minutes
Number of countries where YouTube Music is available
Over 100 countries
Percentage of YouTube Music usage that comes from mobile devices
95%
Amount of time YouTube Music users spend on the app per session
Over 60 minutes
Here are some stats on YouTube Music’s ads:
Statistic
Number
Length of audio ads on YouTube Music
15-30 seconds
Length of video ads on YouTube Music
5-30 seconds
Percentage of YouTube Music’s revenue that comes from ads
10-15%
Percentage of YouTube Music’s ad impressions that come from mobile devices
90%
These stats give a glimpse into the popularity and usage of YouTube Music, as well as the prevalence of ads on the platform.
Fun Facts About YouTube Music
To wrap up this post, let’s end with some fun facts about YouTube Music:
YouTube Music has over 50 million songs available to stream.
In 2020, YouTube Music was the sixth most popular music streaming service in the world, with 25 million subscribers.
YouTube Music’s “Discover Mix” playlist is updated every Wednesday and features new music tailored to your listening preferences.
The most-streamed song on YouTube Music as of 2021 is “Shape of You” by Ed Sheeran, with over 6 billion views.
Conclusion
While it’s unfortunate that YouTube Music has ads, there are options available for those who want an ad-free listening experience. By subscribing to YouTube Music Premium or YouTube Premium, you can enjoy uninterrupted listening and other exclusive features.
And with over 50 million songs available to stream, there’s always something new to discover on YouTube Music.
Q: How often do ads appear on YouTube Music?
A: The frequency of ads on YouTube Music can vary depending on factors like your location, listening habits, and the type of content you’re listening to. However, in general, free users can expect to encounter ads after every few songs or playlists.
Q: What types of ads appear on YouTube Music?
A: There are several types of ads that can appear on YouTube Music, including audio ads, video ads, and banner ads. Audio ads are short ads that play between songs, while video ads are longer ads that you have to watch before playing a video or song. Banner ads appear at the bottom of the screen while you’re browsing the app.
Q: How long are the ads on YouTube Music?
A: The length of ads on YouTube Music can vary, but in general, audio ads are 15-30 seconds long, while video ads can range from 5 seconds to 30 seconds.
Q: Can I skip ads on YouTube Music? A: Free users cannot skip ads on YouTube Music. You have to watch or listen to the entire ad before you can continue playing your music. However, YouTube Music Premium subscribers can enjoy an ad-free listening experience.
Q: How do ads on YouTube Music impact the user experience?
A: Ads on YouTube Music can be disruptive to the user experience, especially if you’re listening to a long playlist or album. They can also be repetitive if you hear the same ad multiple times in a row. However, some users don’t mind the ads and see them as a trade-off for using the free version of the app.
Q: Can I target specific audiences with ads on YouTube Music?
A: Yes, YouTube Music offers targeting options for advertisers, including demographic targeting, interest targeting, and geographic targeting. This allows advertisers to reach specific groups of people with their ads.
Q: How much do ads on YouTube Music cost for advertisers?
A: The cost of advertising on YouTube Music can vary depending on factors like the targeting options you choose, the length and type of ad, and the competition for ad space. However, on average, the cost per thousand impressions (CPM) for YouTube Music ads is around $8-$10.
Q: Can I create my own ads for YouTube Music?
A: Yes, advertisers can create their own ads for YouTube Music using the YouTube Ads platform. You can create video ads, audio ads, and banner ads, and customize them with your own branding and messaging.
Q: How effective are ads on YouTube Music at driving conversions?
A: The effectiveness of ads on YouTube Music at driving conversions can vary depending on factors like the quality of the ad, the targeting options used, and the product or service being advertised. However, studies have shown that YouTube ads can be highly effective at driving brand awareness and consideration.
Are you ready to dive into the fascinating world of TikTok?
We’ve gathered some incredible stats that’ll leave you amazed and eager to share with your friends! In this post, we’ll explore user demographics, video engagement, trends, and more.
So, let’s get started with these fun-filled TikTok tables and summaries!
TikTok’s Explosive Growth
Year
Global Downloads (in millions)
2017
50
2018
663
2019
738
2020
850
2021
920 (estimated)
TikTok has seen a meteoric rise since its global launch in 2017. From 50 million downloads in 2017 to an estimated 920 million in 2021, it’s clear that TikTok’s popularity is unstoppable! š
Top Countries by TikTok Users
Rank
Country
Users (in millions)
1
China
600
2
United States
130
3
India
120 (before ban)
4
Brazil
95
5
Indonesia
45
TikTok’s user base spans the globe, with China leading the pack at 600 million users. The United States and India (before the ban) trail behind, while Brazil and Indonesia round out the top five. š
Age Demographics of TikTok Users
Age Group
Percentage of TikTok Users (%)
10-19
32.5
20-29
29.5
30-39
16.4
40-49
13.9
50+
7.7
Gen Z and millennials rule TikTok, with users aged 10-29 making up a whopping 62% of the platform’s user base. But don’t count out the older generations ā they’re still making a splash with their presence! š
Average Time Spent on TikTok per Day
Country
Time Spent (in minutes)
United States
52
United Kingdom
41
Germany
37
France
35
Spain
31
TikTok is more than just a quick scroll! Users in the United States spend an average of 52 minutes per day on the app, with the United Kingdom, Germany, France, and Spain trailing close behind. Time flies when you’re having fun! ā°
There you have it, folks ā a fun and shareable look at TikTok’s world of stats!
With its explosive growth, widespread popularity, and diverse user base, TikTok has become a force to be reckoned with in the social media world. So, go ahead and share these fascinating stats with your friends, and let’s keep the TikTok party going! š
Coined in 2010, ASMR (autonomous sensory meridian response) is a relaxing, often sedative sensation that begins on the scalp and moves down the body. Also known as “brain massage,” it’s triggered by placid sights and sounds such as whispers, accents, and crackles.
What is ASMR? It is an acronym for “Autonomous Sensory Meridian Response” (which is not officially classified as a condition by the sciences) that is first bandied about on the internet around the close of the first decade of the 2000s.
For the most part, the words making up the name are self-explanatory, but you might be wondering about meridian. Meridian generally refers to a high point in excitement, but technically it refers to any of the pathways along which the body’s vital energy flows according to the theory behind acupuncture.
Autonomous also has specialized meaning: it can refer to involuntary physiological responses or to the autonomic nervous system, which autonomously regulates bodily functions, including sexual arousal.
ASMR, however, is a nonsexual response.
According to the modest ones who answered questionnaires on the topic, it is simply a tingling feeling that starts at the top of the head and trickles downwardāand is characteristically triggered by a person softly whispering into a camera and making random hand movements along objects.
ASMR stands for autonomous sensory meridian response. Autonomous means that the feeling is in your body, sensory means that your senses perceive the feeling, meridian refers to the energy of the feeling in your body, and response indicates that the feeling is a response to stimuli.
What are the benefits of asmr?
āIāve received emails throughout my five years of content creation from people with many different backgrounds. Soldiers with PTSD. New mums who have just given birth and are in state of constant stress. People with anxiety disorders or depression who canāt sleep. All telling me ASMR helps them. I really think it could be used hand-in-hand with therapy. Itās not going to cure anyone, but it might make their life slightly better.ā
āFor example, people report ASMR helping them sleep. Is this because it puts you in a state of relaxation, which means sleep onset is easier?
Does it prevent pre-sleep cognitions, which are the things that stop you from getting to sleep in the first place? And does it do anything to actually improve the quality of your sleep? These are all questions that we donāt really know the answer to.ā
As a scientist, Poerio is slightly more sceptical, but no less determined to find out. āWe know about the immediate physiological benefits of experiencing ASMR, which are comparable to things like mindfulness and music-based stress reduction. What we donāt have is any data looking at the long-term effect of repeated exposure. Thereās so much anecdotal evidence it has helped, but actually ā does it help? And if so, how?
ASMR (Autonomous Sensory Meridian Response) has become increasingly popular over the years, particularly on platforms like YouTube. Here are some interesting statistics and facts about the ASMR community, creators, and content. Please note that these stats are approximate and may have changed since the knowledge cutoff date of September 2021.
ASMR Content on YouTube:
Total number of ASMR videos: ~15 million (as of 2021)
Growth rate of ASMR content: 200% YoY (2016-2020)
Top 5 ASMR Creators (by subscribers as of September 2021):
Social media platform Pinterest (PINS) makes money from advertising. Shares started trading on the New York Stock Exchange on April 18 under the symbol āPINS.ā
Founded in 2010, Pinterest went public on on April 18, 2019. Its initial public offering (IPO) price was at $19 per share and it raised $1.4 billion, giving it a valuation of roughly $12.7 billion including restricted stock and options. As of Dec. 3, 2021, the company had a market capitalization of $23.3 billion. Roughly 431 million users, or “pinners,” use the bulletin board-like platform every month to browse and share images and other content in the form of “pins.”
Key Takeaways
Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts).
The company has integrated a ābuy itā button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
In 2021, the company generated $2.57 billion in revenue but posted a net loss of $316 million.
Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.
Pinterest History
The company, which grew out of an app called Tote that dated from 2008, received $100 million in financing when it was valued at $1.5 billion in 2012. The funding firms included Rakuten, Goldman Sachs (GS), and Andreessen Horowitz. It was valued at $12.3 billion during its last round of funding in 2017. The company has a dual-class structure.
When it was founded, Pinterest seemed to follow the model of social network sites like Meta Inc. (FB), formerly Facebookāmeaning that it aimed to develop a massive network of users first and then to install means of generating revenue later on. Pinterest $756 million in revenue in 2018, a jump of 60% from the previous year. The company generated $261 million in revenue during the second quarter of 2019, a 62% year-over-year increase.
āOur advertising products help businesses reach Pinners across their decision-making journey,” said the company, which cited a Talk Shoppe survey that said 68% of weekly active users discovered a new brand or product on Pinterest.
“We address various advertiser objectives through our Promoted Pin ad format, which contains either a single image, a carousel of images or video. Our ability to develop new and improve existing advertising products will be an important driver of our future growth.”
So just how has Pinterest come to be one of the most-hyped social media companies among investors and what is a promoted pin?
Monetizing Pins on Pinterest
Before looking at more traditional means of generating revenue, itās worth looking at how Pinterest has utilized its unique pin system to create opportunities for monetization. The company has integrated a ābuy itā button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
Merchants participating in BigCommerce, Shopify, or Salesforce Commerce Cloud are allowed the opportunity to partner with Pinterest; itās unclear whether Pinterest charges any commissions from these partners.
Promoted Pinterest Pins
Pinterestās primary source of revenue is what it calls āpromoted pins.ā These special pins are effectively advertisements, paid for by identified sponsors. As with Facebookās timeline feature, promoted pins look very similar to (but not exactly the same as) standard pins. Pinterest utilizes user data to target advertisements based on user interests and searches, as well as other demographics. Given that users pin items that they are interested in already, this process is relatively straightforward for the company.
Pinterest’s revenue is driven by interest and use of its platform, which is increasingly popular among fashion and beauty brands. Given that the users of Pinterest are overwhelmingly female and have above-average incomes, using its platform as an e-commerceĀ gateway is more than ideal.
Next Steps
Pinterest’s user base has grown over the years, where itās carved out a niche that allows it to not directly compete with the likes of Facebook. Pinterestās leadership has adopted a much less aggressive approach to growth than its competitors. Revenue has grown since the company has gone public, but so has its net loss, as the company has ramped up spending on sales and marketing and research and development.
One big future opportunity is being able to tap the international markets, where Pinterest currently has little reach. Beyond that, Pinterest is interested in building out its e-commerce efforts (what exactly that looks like remains to be seen), as well as continuing to develop advertising toolsā including video capabilitiesāfor advertisers.
Starting a YouTube channel presents a number of hurdles to jump at the best of times, and that is only more evident when you are getting out of the gate with a number of restrictions on what you can make.
One of the more common restrictions that people place on themselves when starting a YouTube channel is to enact a āno-faceā rule. Weāll look at why this might be the case below, but the rule is simple enough; some YouTubers donāt want (or, in some cases, canāt have) their face on camera. For those people, the techniques and formats available to them are a little more restrictive than your average YouTuber, but it isĀ farĀ from impossible to find a way to make it work.
Obviously such a YouTuber wonāt be making your stereotypical vlogs, where they talk directly to the camera for five minutes with their face front and centre. Weāre going to give you a quick run down of ideas for videos without showing your face at the end of this post, but thatās a topic that deserves a post of its own, so we wonāt dwell too long on the ideas side of things here. Instead, weāre going to look at how best to make your faceless YouTube channel work, including areas that should be be focussed on to make up for the lack of a face to put to the channel.
Why Would a YouTuber Not Want to Show Their Face?
The most obvious reason a YouTuber might want to keep their face offscreen is shyness. It may sound a little counterintuitive that someone might want to create and run a YouTube channel but is too shy to be on camera, but itās not a particularly uncommon phenomenon. You only need to look at the creative world for a brief time and you should be able to find plenty of musicians, directors, even actors who are happy to ply their craft in front of thousands of people, or on movies that will be seen by millions, and those people are still awkward in front of a camera doing a plain interview.
There is also the matter of anonymity. Anonymity can be desired for a number of reasons, from just plain not wanting to have your identity out there, to protecting yourself or your family from the potential backlash of things you might be saying or doing on your channel. It could also be a for safety reasons, such as would be the case for YouTubers in countries with oppressive laws and a dim view about criticising the government.
The Faceless Stats
Videos without showing the creator’s face have gained popularity across various genres on YouTube. Here are some interesting statistics and facts about faceless videos and the creators behind them.
Faceless Video Categories on YouTube:
Category
Percentage of Faceless Videos
ASMR
45%
Cooking & Food
25%
Art & Animation
15%
Gaming
10%
DIY & Crafts
5%
Top 5 Faceless YouTube Creators (by subscribers as of September 2021):
How to Make YouTube Videos Without Showing Your Face
Making videos without showing your face makes things a little trickier, but not too much. Weāre going to go over some things you should focus on to make sure your faceless videos still do the job.
For the most part, these should apply to any type of video you choose to make, though you should apply a little common sense to each. For example, you donāt need to spend money on a fancy microphone if you donāt talk!
Audio Quality
Now, we would ordinarily recommend striving for the best audio quality regardless of the type of video you are making, whether it has your face in or not. Somewhat counterintuitively for a video platform, poor audio quality is often a significant factor in driving viewers awayāfar more than poor video quality.
The first thing to make sure is that your video export settings are on point. If youāre getting fuzzy or crackling audio in your finished videos when it was fine going in, you probably have some export settings to tweak.
The next thing is your audio quality going in. If you are using something computer generated voices, or you are putting together compilation videos of other clips, you should do your best to make sure the input audio quality is high, because it will only get worse through the export and YouTubeās compression if it is poor going in.
Give the Viewers Something to Latch on To
Branding has become an integral part of any kind of success using the Internet. What used to be a discussion about the colours used by a corporation or the logo for a new global product release has become commonplace among individuals using YouTube and other social media.
For individuals, a face is often all the branding you need. It is recognisable, often unique, and it belongs to you. Unfortunately, if you canāt or donāt want to show your face in your videos, this branding option is off the table. But that doesnāt erase the power that branding has.
So, without your face, you need to make sure that branding void is filled. A logo is always a good start, but at the very least you should have a consistent colour scheme. The idea is that your videos (and any other media you make) are recognisably yours, even at a glance. This brand recognition helps you better retain new viewers.
Have a Clear Purpose in Mind
This one could be just as easily applied to any type of YouTube channel, and itās just as important here. Your viewers are going to want to know what theyāre getting into, and if your content is wildly different each upload, itās going to put people off of coming back.
Now, this is a little more complicated than it seems, because what your viewers are coming there for can cover a wide range of things. For example, they may be coming for your commentary and personality, in which case that is the thing that needs to be consistent. You could be talking about completely different things from video to video, as long as you are still beingĀ you.
Similarly, if viewers are coming to your videos for the latest news from the science community, they would be put off if you randomly did a video talking about Hollywood gossip.
Stand Out
This one is perhaps one of the most important things you can do as a YouTuber. There is an unfathomable number of creators out there, each making videos on YouTube in a variety of different niches. The chance of discovering a completely untapped niche are practically zero, so you have to stand out to have a chance of succeeding.
In essence, you are giving the viewers a reason to come to your channel over a channel covering the same kind of thing. This is almost entirely down to personal preference, you areĀ notĀ going to be able to please everyone in this regard, but the more you stand out from the crowd, the better chance you have of attracting viewers from other channels that are doing essentially the same thing.
Play to Your Strengths
This is self-explanatory, but donāt force yourself to do something youāre not good at. If witty repartee is not your strong suit, donāt freestyle videos, script them. If you are not great at animation, donāt animate your videos (or pay someone who can animate to do it for you).
Ideas for Faceless Videos
As we said, weāre not going to devote too much effort to this section here because thereās a whole postās-worth of information to get through, but here are a few ideas for videos that donāt involve your face to get you started.
Meditation and Mindfulness Videos
Some people love to tune out of the world and take a moment with their own thoughts. The practice of mindfulness and meditation has been embraced widely over the last few years as a why to help people sleep, study or relax.
Whether they are videos to cover a list of the best phones with a 6ā screen, a series of clips of drunk people falling over, or any number of other content that people might be interested in watching, compilation videos are a great way to make content without featuring your face. Just be sure to get permission for the clips you use.
Commentary Videos
If youāve got some interesting insight on the latest movie trailer or political event, or youāre just very good at breaking things down, you could make videos where you do that very thing over the top of newsreels or the aforementioned trailer.
Again, be conscious of whether you have the right to use any footage you use, and also bear in mind that some political commentary can get flagged for demonetisation under YouTubeās ever-changing policies.
VTubing
VTubers are YouTubers who have a digital avatar on screen. Sometimes that avatar is essentially just a mask for the YouTuber, other times it is a fully fledged character in its own right, but regardless of the dynamic, it is an onscreen presence that does not involve your actual face!
Final Thoughts
For the most part, the guidelines for running a YouTube channel without your face are the same as the guidelines for running a YouTubeĀ withĀ your face. There are some areas to put a little extra focus on, of course, such as making sure your audio is up to scratch, but everything else is a little more universal.
The important thing to remember is that there is no reason you canāt be a very successful YouTuber when you are not showing your face on camera. Plenty of YouTubers have done it, and plenty more will do it. Why not be one of them?
One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and itās a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money?
Arguably, itās a more enlightening question for someone considering getting into YouTube to ask. Hereās why;
If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to Ā£30,000 per month. Itās not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isnāt as easy as theyād like.
What Percentage of YouTubers Make Money?
Firstly, letās set a few ground rules for this section.
When we say āmake moneyā we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but itās hardly worth noting. For the purposes of this post, weāre going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but itās at least enough to pay for a nice meal or the occasional upgrade of your gear.
The other rule is that we are talking exclusively about money made through YouTube. Weāll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.
YouTubers That Are Eligible to Make Money
At the time of writing, there are aroundĀ 31 million YouTube channelsĀ on the platform. If we start with the lowest barrier to entry for YouTube monetisationāthe YouTube Partner Programmeāwe know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we canāt easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number ofĀ YouTube channels with over 1,000Ā subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.
Based on these two metrics alone, we can estimate thatĀ at most, aroundĀ 0.25% of all YouTube channels are making money.Ā Thatās not a lot.
And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.
Updated YouTube Earnings Statistics (2023)
With the ever-evolving landscape of YouTube and its creators, it’s essential to stay up-to-date with the latest statistics. Here, we present the updated earnings statistics for YouTubers in 2023, showcasing the growth and potential of this thriving platform.
YouTube Earnings Stats Table (2023 Projected)
YouTube Channel Subscribers
Percentage of YouTubers
Estimated Monthly Earnings (USD)
Estimated Yearly Earnings (USD)
1 – 1,000 subscribers
88%
$0 – $50
$0 – $600
1,001 – 10,000 subscribers
9%
$50 – $500
$600 – $6,000
10,001 – 100,000 subscribers
2.5%
$500 – $5,000
$6,000 – $60,000
100,001 – 1,000,000 subscribers
0.4%
$5,000 – $50,000
$60,000 – $600,000
1,000,001 – 10,000,000 subscribers
0.09%
$50,000 – $500,000
$600,000 – $6,000,000
10,000,001+ subscribers
0.01%
$500,000+
$6,000,000+
Key Takeaways
A significant majority (88%) of YouTubers have less than 1,000 subscribers, with earnings ranging from $0 to $50 per month.
Only 2.5% of YouTubers have between 10,001 and 100,000 subscribers, making it a competitive range to break into. These creators can expect to earn between $500 and $5,000 per month.
The top 0.1% of YouTubers, with over 1 million subscribers, make up the most successful and highest-earning tier. They can potentially earn over $50,000 per month and more than $600,000 per year.
These updated statistics demonstrate the income disparities between different levels of YouTube creators. While a small percentage of YouTubers make a significant income from their channels, the majority earn relatively small amounts. Aspiring creators should be aware of these realities and have a diversified income strategy to maximize their chances of success on the platform.
Why is the Percentage so Low?
There are probably a lot of complicated factors that playĀ some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and money makers is the low barrier to entry.
It costs nothing, financially, to set up a YouTube channel, and it doesnāt take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that havenāt really thought about what theyāre getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesnāt pan out, you can just delete the channel, or even abandon it.
Potential YouTubers donāt need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channelāand whether that channel could succeedābefore they started.
Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.
What Does This Mean?
We canāt tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesnāt guarantee that theyĀ areĀ making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.
On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We donāt know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.
In other words, you shouldnāt be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; itās just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.
Other Ways of Making Money With a YouTube Channel
The above methods rely on YouTubeās moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.
It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but canāt monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.
Now, if your YouTube channel doesnāt have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, itās unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon.
But YouTube channels find themselves excluded from the YouTube Partner Programmeāeither on a video-by-video basis or channel-wideāon all the time.
The most common cause would be creating content that goes against YouTubeās monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.
Still, given the above information about how many channels have over a thousand subscribers, we canāt see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.
Multi-Channel YouTubers
In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.
Itās not uncommon among popular YouTubers to have more than one channel.
This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.
Now, we canāt practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel thatĀ isĀ making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.
After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.
Final Thoughts
At first glance, the number of YouTubers that are able to monetise their YouTube channel at allālet alone make a good amount of money from itālooks a bit depressing. Sure, 80,000 is a big number, but itās a tiny fraction of the 31 million strong whole that is all the YouTube channels.
Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but donāt let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.
Now get out there and be the 0.25%!
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization.Ā Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought āthatās the best I can do so itāll have to doā.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get aĀ free trial for 30 days on their website,Ā a discount if you are a student and if you are a regular human being it starts from as little as Ā£9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You canāt always listen to a video.
Maybe youāre on a bus, a train or sat in a living room with a 5 year old singing baby shark on loopā¦ for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
5. Shutterstock helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you donāt see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats ā ANYTHING I WANT ā with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
Finding information about YouTube videos isn’t that difficult.
There is a wealth of data from the platform itself, not to mention videos and blog posts like this one.
Add to that the analytics that you can access behind the scenes on your own videos, and browser plugins like TubeBuddy that let you easily view stats on other YouTuber’s videos or VidIQ to help you out rank your rivals, and you’ve probably got more information than you know what to do with.
But there’s more, thanks to YouTube’s Stats for Nerds.
As the name suggests, Stats for Nerds provides some very technical information on specific videos, but the information is useful in some cases and just downright interesting in others.
Granted, this feature isn’t for everybody, but in this post, we will explain what it is, where you can find it, and what you can do with it. So keep reading for YouTube Stats for Nerds Explained.
What is YouTube Stats for Nerds?
On any YouTube video, if you right-click or control-click on the video, you will be presented with a contextual menu. In this menu, you will find a few options, such as the ability to set the video to loop, copy the URL of the video, copy a timestamped URL to share the specific location in the video, and few others.
However, the one we are interested in is right at the bottom. There you should see the eponymous Stats for Nerds option. Clicking that will bring up a box full of information in the top left-hand corner of the video.
The data in here can look a little bit intimidating when you don’t know what you are looking at, but don’t worry, we are going to go through each bit of information it presents and explain what it is.
Video ID / sCPN
The first part of this fieldāVideo IDāis self-explanatory. This is the alphanumeric ID number that is associated with this video and can be used to access the video through things like YouTube’s API.
If you look in the address bar of your browser, you should be able to spot this number in the address of the video page you have open. The format will be “youtube.com/watch?v=” followed by the number.
There may also be other information after the number, such as arguments telling YouTube that you are looking at a video in a playlist, or that you have come to this video with a specific timestamp. The ID number itself will always be eleven digits long. That is unless YouTube runs out of video IDs and is forced to make ID numbers longer.
However, given that the current system allows for over seventy quintillion videos which, as YouTuber Tom Scott put it, is enough for every person on the planet to upload a new video every minute for the next eighteen thousand years, is unlikely to happen any time soon.
The second part of this fieldāsCPNāis a unique string that developers can use to identify your specific playback of the video.
This can help with debugging problems since your particular watch of the video can be analysed, allowing developers to determine what factors might have contributed to the problems that were experienced.
Viewport / Frames
The viewport resolution is a little like video resolution; only it is the actual resolution you are viewing, rather than the resolution of the video itself.
YouTube will always endeavour to show videos at the lowest resolution they need to without compromising on qualityāthere is no sense in showing a video at 4K resolution if the viewer is watching on a 1080p screen. But YouTube can’t always guarantee that the viewport will be a size that they have pre-processed.
For example, a standard YouTube video that is not full-screen or in theatre mode on a 1080p screen will be 1280×720 or 720p. This is a resolution that YouTube pre-processes, meaning they can play the video without any issue. However, if you resize your window to be smaller, the viewport may shrink, forcing your browser to scale the video to suit.
The viewport field will give you the exact resolution the video is currently displaying at, regardless of the incoming resolution of the video.
The frames value shows you the frame you are currently viewing. Another way to think of it is the number of frames that have been played so far. It is worth remembering that frames are not equivalent to time, since the frame rates can be different.
For example, 100 frames of a 30fps video represent half as much time as 100 frames of a 60fps video, since there are twice as many frames packed into the same amount of time in a 60fps video.
You will notice that this part of the data does not just show a number, but two numbers with “dropped of” in-between. If all is going according to plan, the first number should be zero. This is telling you how many frames have been dropped so far.
Dropped frames can happen for several reasons, but the most common cause is computer hardware being unable to keep up with the video playback. Rather than stalling the video, frames get dropped, and you get a kind of stuttering effect as the video skips over the dropped frames.
Current / Optimal Res
The current resolution is the resolution in which the video is being played at that moment. This can change depending on the circumstances, such as what your device’s maximum resolution is, and what connection speed you are working with.
For example, YouTube will throttle video if your connection gets too slow to maintain the current playback resolution, which can happen due to mass-congestion on your ISP, or more local issues, like someone else in the building hogging all of the bandwidth. Similarly, YouTube will not automatically serve a large resolution to a screen that can’t display it, such as delivering 4K to a 1080p screen, or 1080p video to a 720p screen.
You can force YouTube to send the larger resolution anyway by changing the quality setting in the little cog menu at the bottom of the video, but you would be wasting bandwidth as the video would still need to be scaled down to fit on your screen.
The optimal resolution can also be thought of as a “target” resolution, and will often be the maximum resolution your device can display. This means that YouTube will endeavour to display the content at this resolution, but will not attempt to go to a higher resolution. If the video is only available in lower resolutions, such as a 1080p video on a 1440p screen, then the optimal resolution will be 1080p.
The current resolution can be dropped down from the optimal resolution for all of the reasons mentioned so far, such as insufficient bandwidth, viewport resizing, and you manually setting the quality lower.
Volume / Normalized
The first part of this stat is simple. The volume shows where the volume slider currently is as a percentage, with 0% being all the way to the left, and 100% being all the way to the right. The second part of this stat is a little trickier to explain, however.
“Normalized” refers to the normalisation of the audio, which is how YouTube protects your ears from drastic volume variation in a video. Think of this as an adjustment. If the normalised volume is 80%, then you turning the volume down to half will make the actual volume 40%, rather than 50%.
The final stat here is the “content loudness” value, which refers to your videos loudness level in comparison to YouTube’s reference level. The reference level is how YouTube ensures that there are no dramatic differences between different videos on their platform, which would be jarring to anyone who is just enjoying a bit of downtime and letting YouTube take the wheel with regards to what they are watching.
It is this value that is used to determine the normalisation amount, as YouTube attempts to bring this video in line with their reference volume. This value will not change based on any action taken by you, such as moving the volume slider. In fact, it is fixed at the point of upload, and would only change if the video was edited to adjust the volume, or YouTube changed their reference volume.
Codecs
The codecs field shows you the codecs that were used to compress the video and audio.
This is different from the filename, which is little more than a container.
Different codecs compress audio and video in different ways, and you must have the appropriate codecs installed on your device in order to playback video that uses them.
Connection Speed, Network Activity, and Buffer Health
The next three fields have been lumped together because they are all related, though they each get their own line in the Stats for Nerds window. Unlike the other stats, these are represented as a realtime graph.
The connection speed, as you might have guessed, is the speed at which your device is accessing the YouTube servers. This is determined thanks to the fact that YouTube knows the size of the data being transmitted, and can tell how quick your connection is by timing how long it takes for that data to arrive.
You should not rely on this as a means of testing your Internet connection speed, however, as there are other factors that come into play that YouTube’s Stats for Nerds window won’t necessarily factor.
The network activity field represents the actual data transmission. You should see this number drop to zero if you pause the video, and it will scale with the video quality. 4K video requires considerably more data transfer, so the network activity will be higher for 4K than for 1440p or lower.
Next, we come to our buffer health.
Internet connection speeds fluctuate, it is an unavoidable reality of the technology. This fluctuation is usually minimal, but it would be enough to cause problems if you were playing video directly from the data being received.
Buffers help to avoid stuttering by loading a little way ahead and allowing the video to be played from the buffer, rather than the direct connection.
This means that should a fluctuation in the connection speed cause the data stream to drop slightly, the video can keep playing smoothly, and the buffer can catch back up when the speed fluctuates back the other way.
As a general rule, the lower your buffer health, the more likely you are to experience stuttering in your video.
Mystery Text
There is no official word on what the mystery text means; however, there have been some very plausible attempts to decipher it.
The general consensus is that it contains various coded pieces of information about the current state of the video, such as whether it is paused or not.
If you are experiencing issues in your playback, you can use these stats to determine if the problem lies with your connection, your codec, or something else entirely. If you suspect you are not receiving the correct video size for your device, you can use these stats to determine what YouTube considers the optimal resolution for your device.
As a YouTuber, you can use these stats to ensure you are getting things like your volume right.
While it is nice that YouTube adjusts the volume of your video, the less that YouTube has to do to modify it, the closer to your original video it will be, so this information can help you reduce the amount of altering YouTube has to do on the next video you upload.
Regardless of how you want to use Stats for Nerds, or even if you need to use them at all, they represent a very useful little tool for us mere YouTubers and viewers to make use of.
And what is more impressive about this tool is the fact that you do not need a YouTube account to be able to access it. If you are not logged in, the Stats for Nerds option will be right there in the same place.
And, when you are done analysing the data, you can close the Stats for Nerds window by hitting the little [x] in the top right-hand corner of the Stats for Nerds window.
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization.Ā Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought āthatās the best I can do so itāll have to doā.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get aĀ free trial for 30 days on their website,Ā a discount if you are a student and if you are a regular human being it starts from as little as Ā£9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You canāt always listen to a video.
Maybe youāre on a bus, a train or sat in a living room with a 5 year old singing baby shark on loopā¦ for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
5. Shutterstock helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you donāt see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats ā ANYTHING I WANT ā with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?
Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the worldās population has mobile devices and this constitutes about 70% of the websiteās watch time.
It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.
Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, Iām going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.
60% of people favour watching online videos to live TV
51% people visit the website daily.
600 hours of content uploaded every minute.
1 billion hours worth of content is watched each day.
People watch videos for entertainment and relaxation.
79% of internet traffic accounted by online videos.
Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.
In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.
Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.
YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The siteās other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.
YouTube Demographics Stats
The websiteās videos reach to a greater degree 18/19-year-olds than any TV network.
For millennials, it makes-up for about 67% of all video online activity.
2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
YouTube also appeals across various age groups in US.
81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
It reaches 90% of US families earning over $100,000 in income annually.
During a normal month, YouTube will reach 95% of web users over the age of 55.
More than 50% of the viewers are female
Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.
In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Googleās annual gross revenues. Brands and companies are devising ways to profit from YouTubeās huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.
YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.
YouTube Marketing Stats
It is the 2nd most watched website to upload videos for businesses.
It is the 3rd most watched network for marketing influencer videos.
2/3 shoppers mention videos as an inspiration of purchase decisions
90% of these consumers discover something new by using YouTube.
About 1/2 half of the marketers have invested in YouTube advertising.
Users have viewed more than 50,000 years worth of product reviews since 2016.
Users are 3X more likely to view a video tutorial than read the steps to do it.
80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
The amount of SMBs promoting on the site has doubled since 2016.
Comparing digital channels, YouTube is the 2nd-most influential for purchases.
Summary: You have a lot to grasp here. Iāll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, Iād recommend uploading on both networks.
I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.
YouTube Traffic Stats
4 billion videos are seen each day everyday
More than 800 million unique visitors every month
More than 3 billion hours of video watched every month
What the major 3 US broadcasters produced in 60 years is uploaded in a month
70% of website traffic comes from outside the US
It is localized in 100+ countries and across 80+ languages
Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.
Data, data, data is the only thing I will say here. Optimize your content based on the latest trends that prevalent online and it will become viral.
YouTube Partner Program Stats
YouTube partner program was created in 2007
Has over 30,000+ partners from 27 countries globally
The company pays millions of dollars every year to its partners
Thousands of partners make six figure incomes each year
Partner revenues have doubled for four straight years
Thereās now more than a million YouTube Partner Program members
Summary: YouTubeās Partner Program (YPP) gives creators better access to YouTubeās features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.
To be eligible for the YPP, youāll have live in a region or country where itās available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.
YouTube Money Stats
More than 3 billion video views are monetized globally every week
AdAgeās Top 98 out of 100 advertisers have run ads on Googleās Display Network and YouTube
Thousands of advertisers are using TrueView in-stream ads
60% of TrueView in-stream ads can now be skipped
Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.
The more famous your channel is, youāll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.
YouTube Product Metrics
There is more HD content available than any other online video website
You can view thousands of full-length motion pictures on YouTube
10% of all YouTube videos are available in HD
YouTube mobile received more than 600 million views each day
70% of the total views comes from mobile devices
Mobile ads are more likely to be watched than TV ads by 84%
In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.
Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.
YouTube is ideal to reach a young audience but it also engages viewers across all age groups.
You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.
Final Verdict
These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.
Many of us use YouTubeās app or website daily. From the above data points it is clear that it is an integral part of our lives.
I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.
