Coin Bureau Trading is a specialist trading-focused YouTube channel within the wider Coin Bureau ecosystem, designed to serve a more action-orientated audience segment (technical analysis, market structure, trading psychology, and risk management) while complementing the main channel’s macro/education positioning.
I supported Coin Bureau as a YouTube & Digital Media Consultant, owning strategy, packaging systems, and performance optimisation to scale the Trading channel from 15,000 → 100,000+ subscribers in 8 months.
Starting Point
Challenges observed at the outset – The channel had early traction, but performance was inconsistent across uploads. – Topic selection leaned too heavily on “what we can cover” vs “what the audience is actively seeking right now”. – Packaging was not yet systemised (titles/thumbnails varied by episode and by who was publishing). – Viewer journey across the Coin Bureau ecosystem wasn’t fully mapped (main channel → trading intent → Trading channel).
Constraints – Fast-moving niche where content can date quickly.
High competition for attention (trading creators, exchanges, ‘signals’ channels).
Audience scepticism: trading viewers are ruthless about credibility, clarity, and time-to-value.
Built a packaging playbook that was consistent, but not repetitive.
Title frameworks used – Consequence framing: “If THIS breaks, here’s what happens next” – Decision framing: “Do you buy, wait, or exit? Use this checklist” – Clarity promise: “The only levels that matter this week” – Myth-busting: “Most traders get this wrong (here’s the fix)”
Thumbnail rules (systemised) – One message, one focal point. – Less clutter; no competing text blocks. – Strong contrast + clear chart focus (levels/zones), not “pretty charts”. – Emotion via implication (risk/reversal/decision), not exaggeration.
Why it worked – Improved click clarity for non-core viewers browsing Suggested. – Reduced mismatch between title promise and content, protecting retention.
4) Retention-First Content Structure
Trading content dies when it starts with long disclaimers, meandering context, or “let’s open the chart…”.
Implemented a repeatable structure: – 0:00–0:20 Hook: the decision point (what’s at stake). – 0:20–0:60 Map: what we’ll cover + how to use it. – Minute 1–3 Proof: show the key level / chart / signal early. – Mid-video pattern interrupts: quick recaps, “if you only remember one thing…”, scenario branching. – Clean payoff: actionable summary + invalidation conditions.
Additional retention tactics – Cut “expert theatre” and replaced it with clarity. – Reduced jargon or defined it fast. – Used “if/then” decision language to keep viewers oriented.
5) Channel Architecture & Viewer Journey
Made it easier for viewers to binge and subscribe:
Playlists designed around intent, not upload type (e.g., “Market Structure Basics”, “Risk Management”, “This Week’s Levels”).
End-screen logic that routes to the next most relevant video (not newest upload).
Pinned comments used as “next step” navigation.
6) Workflow & Consistency
Created a lightweight operating system so quality didn’t rely on memory or last-minute decisions:
Short version: yes, you can now run multiple live streams at the same time on one YouTube channel. That’s a change from a couple of years ago, when the honest answer was “no, one live video per channel”. YouTube quietly opened this up, tools like Gyre made it effortless, and it’s become one of the smartest ways to grow reach and stack passive ad income. Here’s exactly how it works in 2026, the limits to know about, and the four ways to actually do it.
If you’ve read this before, the answer has changed. The old advice everywhere online — including the earlier version of this very page — was that YouTube only allows one live stream per channel at a time. That used to be true. It isn’t now.
Today you can schedule several concurrent streams on a single channel, each with its own stream key and its own audience. Whether you want two themed streams or a wall of 24/7 channels running while you sleep, this guide covers the native method, the automated method, and how to turn it into income.
Why listen to me? I’m Alan Spicer — a YouTube Certified Expert with two decades of self-employment behind me. I’ve coached 500+ clients, helped earn six Silver Play Buttons, and I run automated 24/7 live streams on my own channels. This is the setup I actually use and recommend, not theory.
⚡ QUICK ANSWER: Can you have multiple livestreams on one YouTube channel?
Yes. In 2026 a single YouTube channel can run several live streams at the same time. You create a separate scheduled stream for each broadcast inside YouTube Studio’s Manage tab, give each one its own stream key, and feed each a source — either a separate encoder on your own machine or a cloud tool like Gyre that runs them 24/7 without your computer switched on. Creators report YouTube capping this around 10 concurrent streams per channel, with enforcement still rolling out.
Can You Really Run Multiple Live Streams on One Channel?
Yes — and the confusion is worth clearing up, because most articles (and older tutorials) still say you can’t.
Here’s the distinction that trips people up. YouTube’s live system separates a broadcast (the live video your audience watches) from a stream (the feed carrying your audio and video into YouTube). A single stream can be bound to more than one broadcast, and — the part that changed — a channel can now have several broadcasts live at the same time. In practice that means multiple separate live videos, with different content, running concurrently under one channel identity.
The mechanism is simple once you see it: each simultaneous live stream needs its own unique stream key and its own source feeding that key. Give YouTube two keys with two sources and you get two live videos at once. Give it ten and, hardware permitting, you get ten.
🔍 The one real limit: the platform cap isn’t usually what stops you — your computer is. Every live source eats CPU and upload bandwidth, so a single PC realistically handles two or three streams before it chokes. That’s exactly why cloud streaming tools exist, and why “how many can I run?” is really a hardware question, not a YouTube question.
What Changed in 2026 (Why the Old “No” Is Wrong)
For years the correct answer was “one live stream per channel”. If you wanted two, you needed two channels. That limitation is what most of the internet still repeats.
Two things moved:
✅ YouTube opened up concurrent broadcasts. A channel can now hold multiple live broadcasts in a live state simultaneously. Creators are reporting a new soft cap of roughly ten concurrent streams per channel being introduced through 2026, with enforcement still patchy — so the practical ceiling is generous.
✅ Cloud tools removed the hardware barrier. Running many streams used to mean many computers. Tools like Gyre now run each stream from the cloud, so you can keep a dozen themed streams live around the clock without your own machine doing any of the work.
The result: what used to be a technical headache reserved for broadcasters with a rack of encoders is now a few clicks and a monthly subscription. That’s the shift this guide is built around.
The 4 Ways to Run Multiple Streams (Compared)
There are four routes, and they’re not interchangeable — they suit different goals, budgets and levels of effort. Here’s the honest comparison before we break each one down.
Method
What it’s for
Cost & effort
Best for
1. Native (YouTube Studio)
A few simultaneous streams you run yourself
Free, but heavy on your PC and bandwidth
2–3 live streams, occasional events
2. Automated 24/7 (Gyre)
Many always-on streams, computer off
Monthly subscription, near-zero effort
Passive 24/7 channels, scale
3. Multistreaming
One feed to several platforms at once
Free–low, single source
Reaching YouTube + Twitch + more together
4. Separate channels
Fully distinct brands/audiences
Free, but splits your effort and authority
Truly separate content pillars
Method 1: The Native Way — Multiple Scheduled Streams in YouTube Studio
This is the free, built-in route. It works, but it leans on your own hardware, so it’s best when you only need two or three streams. The key trick is to schedule each stream rather than hitting the instant “Go Live” — scheduled streams give you a permanent, reusable stream with auto start and stop.
Open YouTube Studio and click Go Live (top right).
Click the calendar icon to open the Manage tab, then choose Schedule stream. Don’t use the instant Go Live — if you do, close it and go back to Manage, or you’ll lose the permanent-stream features.
Create a separate scheduled stream for each broadcast, filling in the title, description and settings for each, with the source set to Streaming software.
Give each stream its own unique stream key so YouTube can tell the broadcasts apart.
Feed each key from its own source — a separate encoder or OBS instance (you can run multiple OBS profiles, each pointed at a different key). This is where your CPU and upload speed become the ceiling.
Set each broadcast live. Repeat up to YouTube’s concurrent-stream limit.
⚠️ The catch with the native method: every extra stream is another full encode running on your machine, plus its own slice of upload bandwidth. Two streams is fine on a decent PC. Try to push five or six 24/7 and you’ll be buying hardware, paying for power, and praying your internet never blips. That’s the problem the next method removes entirely.
Method 2: Automated 24/7 Streaming With Gyre (What I Use)
If you want streams running around the clock — or more than two or three at once — running them from your own computer stops making sense fast. This is where cloud streaming comes in, and it’s the method I use on my own channels.
A cloud tool like Gyre holds your video in the cloud and streams it to each YouTube stream key from its servers. Your computer can be off. You upload your content, point each stream at its key, set it looping, and it runs 24/7. Want ten themed streams live at once? It’s ten entries in a dashboard, not ten PCs in your spare room.
💡 Why this is the passive-income play: once a 24/7 stream is set up, it keeps serving ads and collecting Super Chats while you do nothing. Multiply that across several themed streams and you’ve built a small always-on network. That’s the model behind lofi, ambience, gaming-highlight and “study with me” channels that run forever.
Want help turning this into a channel that actually earns?
I’ve spent two decades in YouTube and I run automated 24/7 streams myself. A free discovery call is the fastest way to map your setup, your niche and your monetisation.
Method 3: Multistreaming — The Thing People Confuse This With
Half the people searching for “multiple livestreams” actually want multistreaming, which is a different job. Multistreaming (or simulcasting) takes one live feed and pushes it to several platforms at the same time — YouTube, Twitch, Facebook, LinkedIn and so on — so you reach every audience from a single broadcast.
That’s the opposite direction to what we’ve covered so far: one source to many destinations, rather than many sources on one channel. If that’s your goal, a tool like StreamYard handles it cleanly from the browser with no software to install (my full StreamYard review walks through it). Some cloud platforms do both jobs, which is why the terms get tangled — but knowing which one you need saves a lot of wasted setup.
Method 4: Separate Channels (The Old Workaround, Still Useful)
Before concurrent streams were possible, the only way to run “multiple streams” was to run multiple channels. It still has its place — not as a workaround now, but as a deliberate choice when your streams are truly different brands that shouldn’t share subscribers or identity.
You can create and manage several channels under one Google account, so this doesn’t mean juggling logins — here’s how to create multiple YouTube channels under one email. As a rule: same identity, different content at the same time → keep it on one channel; truly separate brands → separate channels.
What People Actually Stream on Multiple Channels
The creators getting real results from this aren’t running two copies of the same show — they’re running distinct, always-on streams that each own a mood or a niche:
Themed niches — study-with-me, nature, ASMR, radio-style talk. The right niche matters more than the topic; see the best niches for 24/7 automation.
The winning pattern is one clear theme per stream. A viewer should understand what a stream is in three seconds, and each one should stand on its own — because to the algorithm, each one is its own video.
Does It Hurt Your Channel — And Can You Make Money From It?
Two questions I get every time, so let’s settle both.
Does running multiple streams hurt your channel or the algorithm? No, there’s no built-in penalty. Each live stream is a separate video judged on its own retention, click-through and watch time. The only real danger is diluting your effort — three half-hearted streams lose to one good one. Quality per stream still rules.
Can you make money from them? Yes, and this is the whole point for most people. Every stream can earn independently once you’re in the YouTube Partner Program — ads run against each one, and viewers can send Super Chat and Super Thanks to any of them. Several always-on streams multiply your ad surface area while you sleep, which is exactly why automated 24/7 streaming has become a serious passive-income route. I break the economics down in how to make a 24/7 YouTube channel and profit, and if you want the honest picture of what creators really earn, start with my pillar guide, what percentage of YouTubers make money.
🔍 The strategic view: a single channel running several themed 24/7 streams behaves like a small network — multiple watch-time engines, one subscriber base, one brand. It’s one of the few properly scalable, low-touch ways to grow ad revenue on YouTube, and AI tools are making the content side cheaper too (see making money on YouTube with AI).
The tool I use to run my 24/7 streams
I livestream to my channels 24/7 with Gyre — it runs every stream from the cloud, so my computer stays off and the streams never stop. If you want the same setup, you can start free.
Can you have multiple live streams on one YouTube channel?
Yes. As of 2026 you can run several live streams at the same time on a single YouTube channel. You create a separate scheduled stream for each broadcast in YouTube Studio’s Manage tab, give each one its own stream key, and feed each a source. This is a change from a few years ago, when a channel could only run one live stream at a time.
How many simultaneous live streams can one channel run?
There is no officially published number, but creators report YouTube rolling out a limit of around 10 concurrent streams per channel in 2026, with enforcement still uneven. Each stream needs its own stream key and its own source, so hardware and bandwidth become the practical limit long before the platform cap does.
Do I need multiple computers to run multiple live streams?
No. You can run several encoders or OBS instances from one powerful machine, but each live source uses significant CPU and upload bandwidth, so a single PC struggles with more than two or three. The simpler route for 24/7 or many-stream setups is a cloud tool like Gyre, which runs every stream from its servers so your computer can be switched off.
Is running multiple streams the same as multistreaming?
No, and the difference matters. Multistreaming (or simulcasting) sends one live feed to several platforms at once, such as YouTube, Twitch and Facebook. Running multiple streams on one channel means broadcasting different content to different live videos on the same YouTube channel at the same time. They solve different problems.
Will running multiple live streams hurt my channel or the algorithm?
There is no built-in penalty for running several streams. Each live stream is a separate video that the algorithm judges on its own retention, click-through and watch time. The real risk is spreading effort too thin, so each stream should still earn its place with a clear audience and purpose.
Can you make money from multiple live streams?
Yes. Each live stream can earn independently through ads, Super Chat, Super Thanks and channel memberships once your channel is in the YouTube Partner Program. Running several themed 24/7 streams multiplies the surface area for ad revenue and fan funding, which is why automated 24/7 streaming has become a popular passive-income strategy.
Do I need a separate channel for each live stream?
Not anymore. Using separate channels used to be the only workaround, and it still suits creators who want fully distinct brands. But if you simply want several streams running together under one identity, you can now keep them all on a single channel using multiple scheduled streams and stream keys.
Final Thoughts
The one-line takeaway: the old “you can only have one live stream per channel” answer is out of date. In 2026 you can run several at once, and the only question worth asking is which method fits your goal — the free native route for a couple of streams, a cloud tool like Gyre for always-on scale, multistreaming if you’re really trying to hit several platforms, or separate channels for truly separate brands.
Pick the method, keep each stream tightly themed, and treat every stream as its own little channel with its own audience and its own income. Do that and “multiple livestreams” stops being a technical curiosity and becomes a growth strategy.
Ready to build a channel that streams — and earns — around the clock?
Whether you’re setting up your first 24/7 stream or scaling to a network of them, a free discovery call gives you a two-decade head start on strategy, niche and monetisation.
Sources & further reading: YouTube broadcast/stream model and simultaneous broadcasts: Google for Developers — YouTube Live Streaming API: Understanding Broadcasts and Streams. Getting started with live streaming and stream keys: YouTube Help — Get started with live streaming. Concurrent-stream limits are reported by creators and streaming-tool providers and were correct at the time of writing (July 2026); YouTube may change limits, so verify current behaviour in your own YouTube Studio. Some links on this page are affiliate links (marked rel=”sponsored”); they never change the price you pay and help fund the free content on this site.
In today’s digital world, online advertising has become an essential revenue stream for content creators and website owners. Two of the most popular platforms for monetizing content are Google AdSense and YouTube.
Can you pick what adverts and categories of adverts are displayed on my videos and blogs? – Yes! In fact you can enable, disable and pick the topics and categories yourself within the AdSense settings.
Google AdSense allows website owners to display targeted ads on their sites, while YouTube enables creators to earn revenue from advertisements shown on their videos. Both platforms provide a lucrative way to monetize your online presence, but to truly maximize your earnings and user satisfaction, it’s crucial to target ads by niche.
Targeting ads by niche ensures that the advertisements displayed on your website or videos are relevant to your audience, which in turn leads to better user experience and increased ad revenue. By catering to the specific interests of your visitors, you’re more likely to engage them with the ads and generate higher click-through rates. This not only benefits your earnings but also improves the overall experience for your users, making them more likely to return to your content in the future.
The objective of this article is to provide a step-by-step guide on how to enable and disable ads by niche in both Google AdSense and YouTube.
By following these steps, you’ll be able to optimize your ad targeting, increase your revenue, and enhance the user experience for your audience.
Setting Up Google AdSense Account
Before you can begin enabling and disabling ads by niche, you’ll need to set up a Google AdSense account and verify your website or YouTube channel. Follow these steps to get started:
Click on “Get Started” and sign in with your Google account
Provide the required information, such as your website URL or YouTube channel, email address, and preferred account type (Individual or Business)
Accept the terms and conditions, and click “Create Account”
Verify your site or YouTube channel:
For websites: After creating your account, you’ll receive a verification code. Add this code to your website’s HTML source or use a plugin to insert the code, depending on your site’s content management system. Once you’ve added the code, return to your AdSense dashboard and click “Verify” to complete the process.
For YouTube channels: If you haven’t already, enable monetization on your channel by visiting YouTube Studio (https://studio.youtube.com/), clicking on “Monetization” in the left-hand menu, and following the on-screen instructions. Once monetization is enabled, your channel will be automatically linked to your AdSense account.
Configure ad settings:
After your site or channel is verified, navigate to the “Ads” section in your AdSense dashboard
Choose the ad types you’d like to display on your website or YouTube channel (e.g., display ads, text ads, video ads, etc.)
Set your ad preferences, such as the ad format, size, and style, to best suit your content and layout
Now that you’ve set up your Google AdSense account, you can move on to enabling and disabling ads by niche for a more targeted advertising approach.
Enabling Ads by Niche in Google AdSense
With your Google AdSense account set up and your site or channel verified, you can now enable and disable ads by niche to better target your audience. Follow these steps:
Accessing the Allow & Block Ads section:
Log in to your Google AdSense account
From the left-hand menu, click on “Blocking controls” and then select “All sites” or the specific site you want to manage
Navigating to the “General Categories” tab:
In the Allow & Block Ads section, you will see multiple tabs
Click on the “General Categories” tab to view and manage the niche categories available for your ads
Enabling and disabling specific niche categories:
In the General Categories tab, you’ll see a list of niche categories, each with a corresponding percentage indicating how much of your current ad impressions belong to that category
To enable ads from a specific niche, locate the category in the list and click on the toggle switch to turn it on (green)
To disable ads from a specific niche, locate the category in the list and click on the toggle switch to turn it off (grey)
Saving your settings and monitoring ad performance:
After you’ve enabled or disabled the desired niche categories, your changes will be saved automatically
Monitor the performance of your ads by regularly checking your AdSense dashboard for updates on earnings, impressions, and click-through rates
By enabling and disabling ads by niche in Google AdSense, you can optimize your ad targeting, improve user experience, and potentially increase your ad revenue.
Enabling Ads by Niche on YouTube
Similar to Google AdSense, YouTube also allows you to enable and disable ads by niche to better target your audience and improve user experience. Follow these steps to customize your ad preferences on YouTube:
Accessing YouTube Studio:
Log in to your YouTube account
Visit YouTube Studio (https://studio.youtube.com/) or click on your profile picture in the top-right corner and select “YouTube Studio” from the dropdown menu
Navigating to the “Monetization” tab:
In the left-hand menu of YouTube Studio, click on “Monetization”
This will take you to the monetization overview page, where you can manage your monetization settings and view your estimated revenue
Selecting “Ad Categories” under “Ad Settings”:
In the Monetization tab, find the “Ad Settings” section and click on “Ad Categories”
This will open a new window, where you can enable or disable ad categories for your YouTube channel
Enabling and disabling specific niche categories:
In the Ad Categories window, you’ll see a list of niche categories available for your ads
To enable ads from a specific niche, locate the category in the list and click on the toggle switch to turn it on (blue)
To disable ads from a specific niche, locate the category in the list and click on the toggle switch to turn it off (grey)
Saving your settings and monitoring ad performance:
After you’ve enabled or disabled the desired niche categories, click “Save” at the bottom-right corner of the window to save your changes
Monitor the performance of your ads by regularly checking your YouTube Studio dashboard for updates on earnings, views, and audience engagement
By enabling and disabling ads by niche on YouTube, you can optimize your ad targeting, enhance user experience, and potentially increase your ad revenue while maintaining a relevant and engaging environment for your audience.
Tips and Best Practices
In addition to enabling and disabling ads by niche, there are several other strategies you can employ to optimize your ad targeting and maximize your revenue on both Google AdSense and YouTube. Here are some tips and best practices to help you make the most of your advertising efforts:
Importance of understanding your audience:
Analyze your audience demographics, interests, and behavior using tools like Google Analytics or YouTube Analytics to better understand their preferences and tailor your ad targeting accordingly
Regularly reviewing ad performance:
Keep track of your ad performance metrics, such as click-through rates, impressions, and earnings, to identify trends and make data-driven decisions about which ad categories are most effective for your audience
Making data-driven decisions:
Use the insights gained from your ad performance analysis to fine-tune your ad targeting by enabling and disabling niche categories that are more or less relevant to your audience
Balancing user experience with revenue goals:
Strive to find a balance between user experience and ad revenue by carefully selecting ad categories that are relevant to your audience without being overly intrusive or disruptive
Staying up-to-date with policy changes and industry trends:
Regularly review Google AdSense and YouTube policies, as well as industry trends and best practices, to ensure your ad targeting strategies remain compliant and effective
By implementing these tips and best practices, you can optimize your ad targeting on both Google AdSense and YouTube, leading to increased user satisfaction and higher ad revenue. Keep experimenting and refining your strategies to find the best combination of ad categories that resonates with your audience and drives the best results for your content.
Conclusion
In this article, we’ve provided a comprehensive step-by-step guide on how to enable and disable ads by niche in both Google AdSense and YouTube, allowing you to better target your audience and improve user experience. By following these steps and implementing the tips and best practices discussed, you can optimize your ad targeting and potentially increase your ad revenue.
As you continue to experiment and refine your ad targeting strategies, it’s essential to stay informed about relevant statistics and trends in the digital advertising industry. Here are some key stats to consider:
Digital Advertising Statistics
Statistic
Value
Global digital advertising spending (2021)
$389 billion
Expected global digital advertising spending (2023)
$525 billion
Share of mobile in digital ad spending (2021)
58.9%
Average click-through rate for display ads
0.46%
Average click-through rate for video ads
1.84%
Google AdSense and YouTube Statistics
Statistic
Value
Number of AdSense publishers (2021)
Over 2 million
Google’s share of global digital advertising market (2021)
28.9%
YouTube ad revenue (2020)
$19.77 billion
YouTube’s share of Google’s total ad revenue (2020)
12.5%
By staying up-to-date with industry trends and statistics, you can make more informed decisions about your ad targeting strategies and ensure that your Google AdSense and YouTube advertising efforts remain effective and relevant in the ever-evolving digital landscape.
Remember, the key to successful ad targeting lies in understanding your audience, regularly reviewing your ad performance, and making data-driven decisions to optimize your strategies. So, keep experimenting and refining your approach to find the perfect balance between user experience and revenue generation for your content.
