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HOW TO GET MORE VIEWS ON YOUTUBE MARKETING TIPS & TRICKS YOUTUBE

How To Promote Your YouTube Channel [4 Free Places]

When you start out as a YouTuber, you are trying to achieve many things at once.
 
Most of your time is spent on thinking about content ideas, filming it, and learning how to edit it into a great video. With, perhaps, a bit of time dreaming about what you’ll spend your YouTube earnings on too!
 
But, eventually, you get to a point and think ‘hang on, how do I promote my youtube channel?’
 
You’re working from a standing start. You don’t have the budget for ad buys or an existing following from another platform to leverage.
 
So how do you promote your YouTube channel for free?
 
Well, to get the ball rolling, and the subscribers racking up, you’ll need to spend a little elbow grease. Do some hard work. Because at the start you need to do all you can to get your name out there.
 
This means cross-promotion on social media networks. You need to be your own distribution network at the start, and create a spiderweb of content to catch your viewers.  Then, well,  it’s down to the quality of your content to then turn those initial viewers into long-term subscribers.
 
This blog post covers the big-four social media platforms you should be cross-posting your content on, how often you should do it, and what kind of material to publish.
 
Let’s get going.
Crazy YouTube Stats : Views, Money, Users, Traffic & more!
 

A Brief Word of Caution.

 
The following tips won’t work unless you are a consistent YouTuber.
 
You can undertake all the promotional activity you like, but if you don’t regularly upload compelling content to YouTube, then your channel is set for failure. Mr Beast uploaded content for five years before his channel took off. Five years!
 
It takes dedication and consistency to be a successful YouTuber.

Promote Your YouTube Channel on Twitter

Twitter is the first platform you should be cross-posting on. There are 186 million daily active users, tweeting about every conceivable niche. So you can definitely find an audience for your content here.
 
The content you’ll post to Twitter has a very short shelf life, in most cases, only a matter of hours. So it’s fine to post out lots of links to your content.
 
Look for a few popular hashtags that tend to trend frequently, rather than one-offs that happen to be trending at any particular moment. Don’t copy spammers and use hashtags that are not related to your content. You’ll only end up annoying Twitter users.
 
While following hashtags on Twitter is not possible, people do have favourites that they regularly look up so they can see the latest.
 
If users see your content under that hashtag, and it’s excellent, then you may get a new follower. Once you gain followers, then you can post out links to your channel and invite them to watch your content over on YouTube.
 
Think about what you tweet, though. Before you tweet, think carefully about what you’ll write – ask yourself ‘why would people care about this tweet?’ You have to engage people.
 
Look at the example below, posted with the phrase ‘New Vlog is up!!!’. Who cares!? Maybe his mother, but not anyone else.
How To Promote Your YouTube Channel [4 Free Places]
Instead, give the Twitter users a reason to click on your link. The illustration below is much better.
How To Promote Your YouTube Channel [4 Free Places] 1
 
Also, make sure to separate your link from the hashtags. Both are hyperlinks. So if your content is next to the hashtags, then fat thumbs can mean you could miss a potential viewer.
How To Promote Your YouTube Channel [4 Free Places] 2

Promote Your YouTube Channel on Facebook

Two excellent places to share your new content on Facebook are on your own Facebook branding Page and in Facebook groups.
 
Create your own brand page. You won’t have any followers, to begin with, but post your videos there anyway. It won’t help your video to rank on YouTube but can help your video to rank for Google searches
 
The place to post your videos to promote your Youtube channel is in the Facebook Groups. With over 1.5 billion daily users and 100 million hours of video watched daily, there is certain to be an audience for your content there.
 
How To Promote Your YouTube Channel [4 Free Places] 3
The best part is that Facebook has already niched down the audiences for you. Whatever topic area you make your videos around, there is a place for you to share them on Facebook.
 
If you need more tips on how to promote your videos on facebook check out my deep dive on facebook marketing and how it can explode channel growth.

Tips for Promoting Youtube Content in Facebook Groups

 

  • When searching for groups to post your content to, make sure it contains enough people to engage with. There are plenty of groups with only a handful of members; keep searching until you find a large one.
  • For some Facebook Groups, activity drops over time. So, even if there is a large membership for a group, check the frequency of posts to make sure that it is worth your time to engage with it.
  • How you act in a group, once you have joined and been given access, matters. You have to engage with the group and be helpful. There is no point in joining a group to spam a link to your videos every once in a while. Instead, participate in the conversation, be helpful where you can, and when it’s appropriate, then share a link to your content. If you don’t, you’ll likely end up banned from the group.

 

Promote Your Youtube Channel on Instagram

 
Instagram is an ideal place to help build your YouTube audience.
 
Depending on the type of content you make for YouTube, you may be OK with using your existing Instagram account. If you don’t want to mix up your content with your personal Instagram usage, then create a new one specifically for your channel.
 
But it’s up to you.  If you are the main focus of your YouTube channel, and ‘behind-the-scenes’ content might be valuable to followers, so use your existing account. If your YouTube channel is in a niche where you don’t show your face, then set up a fresh account.
 
Use Instagram to build up a following in your topic area.  Spend some time browsing relevant hashtags to get an understanding of the type of content that is popular, then set out to emulate it.
 
 

Create Youtube Teasers

 
One of the best uses of Instagram to promote your YouTube channel is to create short 15-second teaser clips. Teaser clips can intrigue and draw Instagram users over to your YouTube channel.
 
Why should you take the time to create a teaser clip? Well, if you only share a thumbnail or a link to your YouTube video, then users can’t see if your content is right for them.
 
A teaser is different and operates like a film trailer made by the big Hollywood movie studios. You intrigue and invite your potential audience to watch the full thing.
 
So, after you finish editing your latest video for YouTube, create a cut down version as well for Instagram.
 
You can use your video editing software, or even better use a tool like Placeit to produce a compelling teaser. Placeit lets you quickly create teasers for Instagram (and other platforms) with handy templates and stock graphics.
How To Promote Your YouTube Channel [4 Free Places] 4
 

Promote Your YouTube Channel on TikTok

 
The new kid on the block. Tik Tok divides opinion, some love the brash new social sharing platform, others criticise child safety and privacy issues. But, no-one can deny its reach.
 
It’s the new Vine, the platform to share short snappy videos, and there is a massive audience on this hot fresh platform.
 
TikTok has experienced incredible growth since its launch in 2016. The TikTok app has been downloaded over 2 billion times and now has over 800 million active users.
 
Use TikTok to post 15-second teaser clips like the ones you made for Instagram. Make sure to add a link to your YouTube channel in your bio, and direct people to your bio in your teaser clip.
 
Once you become as popular as Mr Beast, you can forget the profile link and afford to be sassy instead.
How To Promote Your YouTube Channel [4 Free Places] 5
 

Conclusion

When looking for ways to promote your YouTube channel, don’t overlook the free options. Yes, it can be tempting to spend money you don’t have on ads and try and spend your way to success.
 
But YouTube is a long-term undertaking. You have to do the right things, regularly, to make a success of your channel.  You’ll run out of advertising budget before you attract enough followers to make your channel a cash earning machine.
 
Look instead to the big social media players. There are millions of daily active users on Twitter, Facebook, Instagram and TikTok.  Get strategic and make promotional content for your channel to post on those platforms.
 
And make sure to do it right. You can spot spam posts yourself, so make sure not to post spam for others to ignore. Become a part of the conversation, help out other users, and when it’s right, direct them to your channel on YouTube.
 
Get the above right and you can give you channel the kick start it needs on YouTube.

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DEEP DIVE ARTICLE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

YouTube Equipment on a Budget

Getting together the necessary equipment for YouTubing can pose quite a problem for those of us on a budget.

After all, cameras are expensive, and lighting rigs? What about acoustic treatment? All of these things cost money, and buying low-quality equipment most likely won’t improve the quality of your videos, and may even harm your channel overall.

Still, YouTube is far from a sure thing when it comes to generating an income, so spending significant amounts of cash on cameras and microphones can be hard to justify. Fortunately, “budget” doesn’t have to mean poor quality—you just need to know what you’re looking for. Of course, if it were that easy, there’d be no need for posts like this one!

Now as long as you have mastered YouTube Equipment for beginners – maybe you want some cost effective ideas for some upgrades – let’s get into our guide to the world of YouTube equipment on a budget.

Cameras

Let’s start with your primary bit of kit. Camera’s are not just essential if you want to record video, they can also be the only piece of gear you need if you are trying to make the most of your budget.

Here are three great options for YouTubers on a budget.

Logitech C930e

Starting our list off, we have the Logitech C930e, a webcam. Now, webcams are not the best option when it comes to YouTube… or any kind of video capture situation for that matter.

For reasons perhaps known only to webcam manufacturers, there has been very little improvement in the standards of webcam video quality for nearly a decade. In fact, the only thing webcams really excel at is live-streaming. Still, when it comes to budget video recording equipment, the C930e offers the best bang for your buck, and if you pair it with a decent budget lighting setup, you should be able to get some very respectable video out of it.

Obviously, there are some physical limitations with a webcam. If you want to shoot videos on the move, you’re going to need something that can operate standalone, and this isn’t it.

So, on to our next pick.

GoPro Hero6 or Hero7

GoPro has made a name for themselves in the sports footage market. They are typically the first name to come to mind whenever someone wants to strap a camera to their head and jump off a mountain, or something similar. What doesn’t always get as much attention is just how good it is as a pure camera.

You’re going to be looking at 3-4x the cost of the c930e, but that is still around half the half to a third of the cost of a Canon EOS 80D with a lens, which is a popular camera for YouTubers who aren’t on a budget. And the difference in quality is significant.

Furthermore, the Hero is much better at getting a great shot out of any environment and lighting situation.

Canon T7i

We’re stretching the definition of “budget” here. Still, given that the next tier of cameras easily crosses into the four digits in the price department, we think it’s fair to include this one as a higher-end budget camera.

The Canon T7i is a fully-fledged DSLR, which is the top dog when it comes to camera quality. While this may be a budget DSLR, it will still produce better results than just about anything you might find cheaper.

It should be noted that DSLRs are a little more involved than something like a webcam, or a GoPro. For one thing, you need to buy lenses for your camera. If you hit eBay and find a T7i that’s heavily discounted over the average price, you might be buying one without a lens. Like the GoPro, these cameras are standalone, so you can take them out for shooting on location.

Cameras like this are designed to handle a range of additional components, such as camera-mounted lighting, and external audio sources, making them ideal for portable filming setups.

Comparison Table

Product Max Resolution Standalone? Approx. Cost
Logitch c930e 1080 @ 30fps No £100
GoPro Hero 7 4K @ 60fps Yes £280
Canon T7i 1080 @ 60fps Yes £500

For further cameras and equipment suggestions check out my equipment lists on my resources page – I list all my current equipment and some killer discounts on cheap starter gear.

Microphones

It’s important to remember that all of the above suggestions for cameras have their own built-in microphone. Now, these are far from the best audio ever recorded, but they are more than serviceable if you can’t afford to pair them with a separate audio setup.

However, if you are looking to maximise your quality, you will want to get yourself a microphone.

Unlike our camera picks, all of our microphones are approximately equal in price. They are, however, considerably different in execution. Don’t worry; we’ll explain as we go.

Blue Snowball

Our first pick goes to the Blue Snowball, a distinctive looking USB microphone that produces excellent audio quality. The advantages of the Snowball mainly lie in its simplicity of use. You simply plug the mic into your computer, let the drivers automatically install, and you’re good to go. This makes it an ideal pairing with something like the Logitech C930e we mentioned above.

The downside is that you cannot plug a USB mic into something like the Canon T7i. If you want to go portable with the Snowball, you’re going to need to take a laptop with you.

The Snowball is available in a few different variants and supports several pick up patterns. If your YouTube setup never leaves your desk, this is a great microphone to have.

BM-Condenser Microphone plus Preamp

The BM-800 is a little tricky to explain. This microphone is actually an unbranded Chinese product. Sellers in various parts of the world buy this product in bulk, often with their own branding, and resell it. We’re explaining this because if you Google “BM-800 Microphone”, you could get a dozen different brands selling identical looking microphones. It doesn’t make a difference, however; they’re all the same product.

But onto the mic itself. The BM-800 is a condenser microphone that uses an XLR connection. That XLR connection means you will need other hardware to get the mic up and running, but don’t worry, the mic itself typically goes for a third of what the Snowball costs. What’s more, it often comes with extras, like pop shields and shock mounts. Once you have coupled it with a cheap audio interface or microphone preamp, then the price will level out at around the same as the Snowball.

Like the Snowball, you won’t be able to connect this mic to something like a GoPro or T7i, and while it can be portable, it’s not ideal.

This kind of setup is ideal for YouTubers who make music since you can easily swap out your microphone for a different style, or get an audio interface with multiple channels for recording more than one mic at a time.

Rode VideoMic Go

The VideoMic is an on-camera mic. This is a particular kind of microphone that sits on top of your camera, making it ideal for portable setups. Unfortunately, that means it only works with compatible cameras. For reference, only the Canon T7i would be compatible out of the cameras we suggested above.

Still, if you do a lot of filming in different locations and tend to hold your camera rather than set it on a tripod, a microphone like this (on a compatible camera) is the only practical solution. If you do get a camera like the Canon T7i, there really isn’t a compelling reason to go with any other kind of microphone.

Lighting

After your camera and your microphone, lighting is probably the most significant piece of hardware you can buy for your YouTube setup.

If you feel your video quality isn’t what it should be, but you can’t afford to step up your camera game, take a look at your lighting. You’d be surprised at how much difference it makes.

Newer 18-Inch Ring Light

Ring lights, as the name suggests, are ring-shaped lights that are ideal for vloggers, and any situation where the subject is directly facing the camera. They cast a smooth, even light directly in front of them. This ring light comes with a stand and smartphone holder, as well as two different filters.

Newer CN-216

The CN-216 is a compact LED panel light that can be mounted on top of a compatible camera, making it an ideal camera for portable filming setups. Of course, you can still mount it on a stand or tripod. It has an adjustable colour temperature and a removable diffusion screen, and clocks in at a ridiculously low price.

Natural Light

It might sound like a bit of a cop-out, but natural light is one of the best lighting sources for your videos there is, and it’s free! Of course, it puts some limitations on when and where you can film, but if natural light is a practical option for your videos, it is by far the best option for YouTuber’s on a budget.

 

Your Phone

For those of us with a relatively modern smartphone—which is most people these days—our phone represents quite possibly the best quality video and audio for the cheapest cost: free. Well, not free, but unless you bought your phone just to film YouTube videos, it is effectively free.

The cameras in modern phones are something of a marvel, making use of various tricks on the software end to make up for the shortcomings of the hardware, a decent phone will blast most budget options out of the water. And some higher-end phones can even record in 4K at a full 60fps.

Of course, your phone isn’t ideal. You can’t see what you’re shooting unless you use the weaker camera on the front. You have to worry about the available storage space when most higher-end phones don’t accept memory cards anymore. Not to mention you may want to use your phone during filming.

But, for all of its shortcomings, your existing phone may well produce a better quality video than the best cameras you can afford. If you find that to be the case, use your phone for now and save up for a better camera, rather than wasting your money on something you can afford that is not very good.

And the Rest

There are plenty of other things you could be spending your money on when it comes to getting your YouTube setup ready, with varying degrees of importance.

For example – as I noted in my deep dive into soundproofing for youtubers blog –  if the space you are recording in is extremely echoey, it might be worth a little of your hard-earned cash to put it right. Acoustic foam tiles are relatively inexpensive, and you don’t need to plaster the whole room with them to get the desired results.

With a bit of research and a little experimentation, you should be able to make a pack of twenty-four go a long way. Failing that, you could always borrow some thick blankets from the cupboard and put them to good use.

Another area that can sometimes get overlooked is the software department. If you are doing anything more than cutting up pieces of footage, you will need some software to do it in. There are free options available for several of the less complex tasks, such as transitions and titles.

However, Adobe is the industry standard for a reason, and its popularity ensures there will always be plenty of resources to help you get started. Before you panic at the thought of hundreds of pounds worth of software, Adobe has long-since switched to a subscription model, which is not as expensive as you might think.

Conclusions

Finding the best hardware is always a little tricky, as you might have noticed with some of our suggestions.

The Logitech webcam is by far the cheapest, but it lacks portability, which makes it unsuitable for YouTubers who like to film on the go.

Meanwhile, a GoPro is excellent for shooting action shots out and about, but not so great for streaming (though the Hero7 has added some limited streaming capabilities).

Be sure to weigh up all the features of any equipment you might be considering purchasing. Price is important, but even a cheap camera is too expensive if it is not suitable for your specific circumstances.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE YOUTUBE

8 Tips to Grow Your YouTube Channel From Zero

Growing a YouTube channel from scratch can be challenging and frustrating.

All that time, planning, recording, and editing content, and when you finally upload it to your channel – tumbleweeds.  You may as well have filmed paint drying for all the good it’s done you!

Fear not.  There are techniques and tips for growing your channel from zero.  Methods you can use to pull in viewers, get more subscribers, and turn those tumbleweeds into roses.

This article gives you eight handy tips you can apply today to grow your YouTube channel, even if you’re starting out from zero.

Let’s get going.

How Much Does it Cost to Start a YouTube Channel? 1

Tip 1 – Make A Start!

To grow a successful YouTube channel from zero means you have to shoot, edit, and upload engaging, entertaining videos regularly.

Thinking about your channel is not the path to success, you need to sit in front of the camera, hit record, and start talking.

You won’t know if you are on the right track for your channel until you’ve uploaded several videos to YouTube, monitored feedback, and made optimised changes to your content.

And don’t worry if you are not that polished at the start.  If you take a look at the earliest videos of now  successful channels, you’ll see how rough and they were when they first began.

8 Tips to Grow Your YouTube Channel From Scratch or Zero

Uploading videos regularly is an absolutely critical step. The crucial factor of feedback comes in several forms; likes and dislikes, comments, and some vital analytics found in your YouTube account.

When you find out what works, you can use the information to make better videos.

But when you start out, resist the temptation to go on a filming frenzy pumping out one video after another. Think about the fable of the tortoise and the hare.

Long term consistency wins over unsustainable short term intensity every time. Slow and steady progress is much better.

Tip 2 – Focus Your Channel on a Single Niche

YouTube channels that jump from topic to topic often confuse people. Viewers are used to channels being about one subject only. So make sure that you make videos that focus around one niche and compliment other content in your channel.

For example, If you like both football and scary videos create a separate channel for each. But if your channel is about beauty, then it’s OK to have videos for nail polish, hair, or skin cleansing, as they all fit under the beauty umbrella.

One of the significant benefits of making your channel about a single niche is the possibility of building viewer feedback loops.  That may sound complicated but actually refers to how YouTube works to keep viewers hooked on the site and watching more videos.

As a user watches content, YouTube shows a list of recommended videos (even autoplay them) to keep viewers hooked. YouTube wants to keep people on the site and is good at guessing what a viewer wants to watch next.

If your channel is all about a single niche, then you can take advantage of this.

When a viewer is watching one of my videos, YouTube determines that the user will probably want to see more videos about YouTube education. So other videos from my channel are displayed for them to watch next.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 1

Tip 3 – Model What Is Already Working

Learn the rules of what makes a video successful and stick to them.  Over time, through trial and error, Youtubers have learned how to best combine content, editing and presenting styles into winning videos. Model your self on a popular channel and don’t get experimental – understand the rules before you break them.

Emulating a successful channel does not mean copying one though. This famous quote illustrates the point nicely.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 2

Find 10 popular channels currently uploading in your chosen niche.  Next, look at the 10 most popular videos for each of those channels and start writing down a list of content ideas. Just because the concepts have already been covered doesn’t mean you can’t take the same idea then do a better job.

Think about how those channels present their content.  Is most of the presenting face on, or maybe they have footage of their hands from overhead?  Perhaps they have lots of computer screen recordings?

Take the best bits of the successful channels, mix them together, then put your own spin on it.

And you must try to make evergreen content.  Evergreen content is videos that will be relevant for a long time in the future.  Your aim should be to build up an extensive back catalogue of content that viewers find useful and compelling, even when they discover your channel a year from now.

If you made a gossip style video about the latest spat between your two favourite singers, you might get a short-term spike in traffic. Still, no-one will care in a year when everyone’s moved on.

Most YouTube videos fall into one of two categories – education and entertainment. If you can manage to do both, even better.

Tip 4 – Work Out How to Keep People Watching for Longer

YouTube makes money when viewers watch adverts. So YouTube strives to keep audiences watching content for as long a possible. It follows then that a significant factor for YouTube in deciding how to rank and recommend videos is by a metric called watch time.

Most people won’t watch a video on YouTube all the way through.  There are too many distractions nowadays, and attention spans are at an all-time low. So YouTube wants viewers to watch videos that are proven to hold their attention.

As a result, they serve up search results and video recommendations from channels with proven good watch times.

There are steps you can take to keep your viewers tuned into your content, and you’ll probably recognise a lot of them from your YouTube browsing.  Everyone uses them because they work and play a big part in keeping viewers engaged.

Keep Intros short and sweet.  Try to keep your intro screen and any welcome message under 20 seconds.

Signpost content in longer videos. If your content is over 10 minutes, think about telling people what’s coming up in the next segment to keep them hooked in.

Tease the most compelling part of your video.  Place the highlight of your video towards the end, but let the viewer know what’s coming and why they must watch the whole video first.

If you can get 50 percent of your viewers to watch over 50 percent of your videos on average, then you will be doing well, and your channel could be on its way to success.

Tip 5 – Create Clickable Titles and Thumbnails

Your channel can only start to grow if people watch your videos. Yet, people will only watch your video if you have a snappy title and a compelling thumbnail for it. Let’s take a more in-depth look at both.

Titles

Your titles need to present a promise to the viewer, usually in one of the three following categories:

Intrigue – Don’t give the game away with your title, use phrases like ‘why was this’ and ‘might surprise you’ to build a compelling reason to click on your video.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 3

FOMO – Fear of missing out.  This usually works best with new information.  This type of title plays on the human desire not to be out of the loop.  Or even better, know something that no-one else knows.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 4

Best Top Worst!  – Another peculiar human trait is our need to rank things.  Everyone does it.  From Tennis players to chocolate cookies, we all have an opinion or would like to find out what is best, top, or worst.

Don’t use a title like ‘My favourite digital cameras’ – ‘The top 10 DSLRs ranked definitively and which one you should buy?’ will outperform it every time.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 5

Thumbnails

Thumbnails need to be amazing too.  It’s the shop window for your video. You’ll usually want to include a picture of yourself on the thumbnail, especially if you are going to be presenting on camera.

Add in text too – some people are more visual and won’t read your title.  A short four or five-word headline that summarises the video helps people narrow down what to watch next. Avoid using fonts with fancy styles and keep your text clean and clear, so it’s easy to read.

Make sure you keep all the elements of your thumbnail big.  Don’t forget that people also watch YouTube on mobile, so your thumbnail will still need to work on smaller smartphone screens.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 6

If you need help in leveling up your thumbnails I have check you my YouTube Thumbnail Pack – 75+ easy edit YouTube Thumbnail designs to help you make eye catching, professional looking thumbnails – improve click through rates and get more views.

Tip 6 – Optimise Your Content Based on Analytics

70% of all the videos watched on YouTube are those recommended by the YouTube algorithm.  YouTube understands what engages viewers and knows what videos to recommend next to keep them on the platform.

One of the significant factors for getting your videos recommended is how long the average viewer watches your content.  Known as Watch Time, it’s an important metric that you should understand and keep a close eye on.

To improve average watch time, use audience retention analysis.  This metric shows second-by-second when your audience stops watching your video.  In the screen-grab below you can see the audience starts at 100% then quickly drops off to just around 55%.

This means that the video in question may have had a lengthy introduction that viewers found annoying, or the content didn’t live up to the promise of the title. So some users navigated away to find another video.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 7

There are lots of ways you can use analytics to improve and grow your channel. Read this post to find out more about using analytics for channel growth.

Tip 7 – Build Traffic Funnels

When you start getting traffic to your channel, there are several ways to hold on to that traffic and funnel it to your other videos. It’s better than letting to go to other channels, right?

Create a series.

If you have a content idea that is relatively broad, think about creating a series of videos for the topic, like in the example below for a Microsoft Teams software tutorial.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 9

As long as you don’t give away the lion’s share of the information in the first video, viewers are more likely to watch the next in the series. Set up teasers about what’s in the following video in the series to help funnel the traffic over.

Make sure that the content in a series of videos works on a standalone basis as well.  Briefly recap the lessons from previous videos before you begin the content of the next in the series, so viewers know the context.

Create Playlists

If you don’t have content that works as a series but has a similar theme, consider building a channel playlist. 5-Minute Crafts’s channel has thematic playlists containing hundreds of videos with hours of watch time in each.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 10

When a view hits play all, Youtube shows one video after another on the playlist – ensuring good watch time (and ad revenue).

Use Cards

Cards are the term given to grey boxes you can set to display in the corner of your video.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 11

You can use cards to link to other channels, websites, or polls.  But, perhaps the best use for them is to link to your other video content.

If you found a place in one of your videos that your audience retention analytics showed some viewers dropping out.  Set up a card just before this point to funnel the traffic to other complementary content on your channel.

Find out more about adding cards in YouTube Studio.

Use End screens

When a viewer gets to the end of your video, use an end screen to promote another video. It’s best if you only suggest one video.  Having a single call-to-action is better than adding multiple links to lots of your videos and hoping the viewer clicks one.

This tip works even better if you plan ahead. Trail the video you will link to in the end screen of the video you’ll place it on.

Find out how to add and end screen.

Tip 8 – Don’t Give Up!

It takes time and dedication to build up a successful YouTube channel.  And when you get started, it can seem like you are trying really hard for little reward. YouTube is peppered with channels where the creator burned out and stopped after only uploading six or seven videos.

There is a concept for entrepreneurs that is illustrated by the ‘S’ curve.  When a new venture begins, frustration builds as little happens. And it’s not uncommon to think that you’ve wasted your time and everything is destined to fail.

But there comes the point, known as the inflection point, where things start clicking into place. Suddenly the venture rockets away, and it becomes successful.

8 Tips to Grow Your YouTube Channel From Scratch or Zero 12 Image Source: innospective.net

Most people quit before the inflection point, which is why it pays to stick with your plan and keep on working hard. Commit yourself to upload at least a video per week for six months.

Monitor feedback from the comments and analytics and use it to improve and make better videos.  Don’t give up!

Conclusion

Growing a successful YouTube channel isn’t easy – but it’s not impossible either.  Those that are successful know that achieving success takes time.  It requires careful planning, listening to feedback, and interpreting channel analytics.

There are tried and tested techniques you can use to attract and keep viewers watching your videos.

Experiment using the tips above in your videos, and see what difference it can make to your channel. There are tens of thousands of people making a living from YouTube. Will you become one of them?

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE MARKETING SEO TIPS & TRICKS YOUTUBE

YouTube Analytics Explained And How to Use Them for Channel Growth

There are over five billion videos on YouTube. So, if you’ve been creating videos with clickbait titles in the hope of going viral, you may as well buy a lottery ticket – it’s no plan for channel growth.

Growing a YouTube channel is a long-term venture. Best achieved by regularly uploading quality videos that give your audience more of what they are looking for.

When you are trying to grow, it’s natural to want to compare yourself to other channels, but resist the temptation! YouTube channels exist in viewer bubbles – it’s your unique combination of content, presentation and production values that keeps your viewers watching.

But you don’t nail it every time. So how do you figure out what it is your audience likes most about your channel?  Sure you can keep an eye on your likes, dislikes, and comments, but these don’t give you the full picture.

Fortunately, YouTube provides you with a sharper view, with lots of in-depth analytics about your channel.

This post looks at how you can use your analytics to better understand your audience and how you then use that knowledge to grow your channel.  First, though,  it’s crucial to know how YouTube ranks videos and why clickbait doesn’t work.

Can YouTubers Control Which Ads Are Shown? 5

How YouTube Ranks Videos

Before 2012, YouTube ranked videos based solely on view count.  It didn’t matter if a viewer watched one second or five minutes, both counted as a view.

This led to an increase in YouTubers using clickbait titles to try and game the system.  YouTube had to do something – video content frequently wasn’t delivering on the promise of the title.

So after 2012, Youtube added in watch time and session duration to its ranking algorithm, resulting in an improvement of content quality.  Today, YouTube also puts ranking weight on how engaged viewers are with content.  Relying on things like watch time, likes and dislikes, and subscribes, amongst other factors.

YouTube wants to keep users on the platform, consuming content and viewing paid advertisements.

And did you know that 70% of all videos viewed on YouTube are those suggested by the YouTube ranking algorithm? If you want to grow your channel and appear more in the YouTube recommended video lists, then you need to find out what parts of your content users like most, and plan more of it.

But, before you use your analytics to make content decisions, make sure you have uploaded a minimum of 20-30 videos.  Data on only five or six videos will not be helpful enough to draw conclusions from. So if you have only uploaded a few videos so far, first work on recording and uploading more videos.

Where to Find YouTube Analytics

To access your analytics, first, log in to your YouTube account.  Next in the top right of the screen, click on the small circle showing your profile picture or first initial.  Then, from the drop-down menu, select ‘YouTube Studio’.

YouTube Analytics Explained And How to Use Them for Channel Growth 1

When the channel dashboard loads, on the left-hand menu, select ‘Analytics’.

YouTube Analytics Explained And How to Use Them for Channel Growth 2

The main Analytics screen then loads.

YouTube Analytics Explained And How to Use Them for Channel Growth 3

How to Use YouTube Video Views Analytics.

You may think you know what your audience wants. But, until you see how viewers actually interact with your channel, you can’t be totally sure. To start the process on the main analytics screen, make sure you have the ‘Views’ tab selected and click ‘see more’.

YouTube Analytics Explained And How to Use Them for Channel Growth 4

This loads up a more detailed list of your videos and some headline analytics.  First, make sure that you have all the ‘lifetime’ data of your channel showing by selecting the data function in the top right corner of the screen.

YouTube Analytics Explained And How to Use Them for Channel Growth 5

Then from the drop-down list, select the ‘Lifetime’ option, which will show all the analytics data from the time your channel started.

YouTube Analytics Explained And How to Use Them for Channel Growth 6

Next sort your videos in descending order of views so that your most-watched videos are at the top.

YouTube Analytics Explained And How to Use Them for Channel Growth 7

Use this list to gauge what your audience likes about your channel. Figure out why your popular videos are doing better than ones that fell flat. See if there’s a pattern. Are your most popular videos a hot topic? Maybe useful tutorials or when you live streams.

Whatever the reason, the content of those videos is the kind that your channel viewers find most compelling.  Look for these trends then aim to make more videos like them.

For example, I made a video about how to make a playlist on YouTube which was well received.  When my analytics showed me how popular it was, I created another one, this time showing three ways to make a playlist.

YouTube Impressions and Click-Through Rates Explained.

In the same analytics section as Video Views, further along there are two other columns titled ‘impressions’ and ‘impressions click-through rates’.

YouTube Analytics Explained And How to Use Them for Channel Growth 8

These data in those columns indicate:

Impressions. The number of times a video thumbnail has been seen, either from a search or by YouTube suggestion.

Impressions click-through rate.  The percentage of times a viewer saw your thumbnail and clicked on it to watch your video.

Now, say that your click-through rate is 2%, if you can get that up to 4% then you will double your video viewers.  So the impressions and impressions click-throughs measure how good your thumbnail and titles are.

Re-order your click-through rate column, again by descending order, and take a look at your best performing titles and thumbnails. What makes the top ones stand out from other titles and thumbnails?  Perhaps a thumbnail was well composed, or it could be the title was snappy.

Use this feedback to improve your existing thumbnails and titles, then use what you’ve learned when you create them for your new content too.

If you need help getting started with Thumbnails, why not check out my Thumbnail Pack where I give you 75+ easy to edit psd template files to help you level up your thumbnail game and get more views!

Use Your YouTube Subscribers Analytics to Plan Content

Now let’s take a look at subscriber analytics and how you can use them to grow your channel.  In the same ‘see more’ section you used for the video view count locate the column headed ‘Subscribers’.

Make sure the time period is showing the lifetime data again and order the data in descending order.

YouTube Analytics Explained And How to Use Them for Channel Growth 9

Follow the same process as before and examine the top videos to see what the common factors were. Did they have a certain length, content topic, or presenting style?  Maybe you made a request or showed an extended caption asking viewers to subscribe in a different way to your other videos.

Whatever the factor, plan new content that replicates it.  Whether it’s similar, updated, or complimentary, the analytics are telling you that certain content you make turns a section of your viewers into subscribers. Do it again.

If you make a successful video about knitting a jumper, make one for knitting a hoodie.  If you made one showing how to find a weapon in a game, make one for how to use it.

YouTube Watch Time – The Most Important Metric?

Of course, views and subscribers are essential to understand.  But an arguably more important metric for YouTube is watch time. Watch time is an estimation of total hours spent by viewers watching your videos.

On the main analytics screen, select the tab showing ‘Watch time (hours) then select ‘see more’ at the bottom.

YouTube Analytics Explained And How to Use Them for Channel Growth 10

As I mentioned earlier, YouTube ranks videos, in part, by how long viewers watch videos. Why do they do this? Because it demonstrates how engaging and useful your videos are to your viewers.

It makes sense when you understand that YouTube’s entire business model is to keep people viewing content and adverts on their platform.  It follows then, that channels which get good overall watch time are more likely to show up for searches, or in a selection of videos that YouTube recommends.

So, if you are getting click-throughs and good view counts, but people aren’t watching many hours of your videos then (there is no way to sugar coat this) you need to make better videos.

Fortunately, YouTube offers data you can use to see precisely when viewers stopped watching your video; audience retention.

YouTube Audience Retention Metric Explained

The audience retention metric is shown as a percentage figure.  If you upload a ten-minute video and your audience, on average, watches five minutes, then you’ll have an audience retention measure of 50%.

Select one of your videos to view the analytics screen shown below, then click ‘see more’ in the audience retention section.

YouTube Analytics Explained And How to Use Them for Channel Growth 11

As you can see, in the graph below, audience retention starts at 100% and over time gradually drops off as viewers stop watching the video. In the example below the overall retention rate is 30.4%

YouTube Analytics Explained And How to Use Them for Channel Growth 12

You can play your video and watch as it tracks along the graph so you can see what you were doing at the time when viewers stopped watching.

Did you lose a lot of viewers when your content got a bit dry or technical? Maybe you had a section you felt was amusing but turned your viewers off?

This is a powerful tool.  It gives you feedback on what works and doesn’t work.  You can use it to help you plan future content and give your audience more of what they want.

Also, did you notice the bump in the graph?

YouTube Analytics Explained And How to Use Them for Channel Growth 13

How can audience retention go up if viewers have gone away?  This bump tells you that viewers are coming back to rewatch a portion of your video. Whatever you were doing at that part of the video is clearly of value to your audience, so it’s a good idea to do more similar content.

Conclusion

Getting to grips with your analytics shouldn’t be as scary as it sounds.  Once you understand what they represent and how you can use them to understand your viewers, you’ll probably find yourself hooked on them.

And we’ve only scratched the surface here. There are lots of other metrics in your analytics that help you make better videos.  There are also analytics for things like audience demographics and YouTube features like cards.

Explore the entire analytics section to see what other metrics you can use to fuel YouTube channel growth.

If you need more help to stand out, optimise and brand your videos better – check out my resources page where I list everything I use to grow my channel.

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TIPS & TRICKS VIDEO YOUTUBE

How to Record YouTube Videos at Home

With all the success that people from all walks of life have been able to find on YouTube, it’s no surprise that more and more of us want to find a way into this seemingly endless community.

Regardless of how obscure or specific your interests are, there will undoubtedly be a YouTuber making content you want. And if there isn’t, you can always become that YouTuber yourself!

The convenience of ubiquitous inter-connectivity and high speed Internet has brought us to a point where we no longer have to choose from a limited selection of entertainment, all geared towards the lowest common denominator in a bid to capture the most market share. And that door swings both ways, because any content you feel the urge to make, there is a strong chance you will find an audience for it.

That being said, getting started on YouTube can be a little daunting, especially if you have never done anything like this before. Even knowing what hardware you need, what software to use, can be confusing, never mind how you get to actually publishing a video.

Fortunately, we are here to help. Keep reading for a thorough grounding in how to record YouTube videos at home.

How to Grow a YouTube Channel (30+ Ways) 4

Planning

If you are planning just to make YouTube content for your own enjoyment, and genuinely do not care if other people watch it, you can probably skip this bit. If, on the other hand, you have any ambition to grow your YouTube channel, you need to put a little thought into how you might go about it.

Now, you don’t need to have a detailed plan covering every single aspect of your YouTube career from now into the distant future, but merely turning the camera on and hoping for the best is unlikely to breed success. At least, not as quickly as having a plan will.

The first thing to think about is what market your videos will be aimed at. Finding your niche is perhaps the most critical thing you can do to ensure success—after making good content, of course.

The more focused your niche, the better your chances of attracting an audience.

This is because smaller markets tend to have less competition and more engaged audiences. So, while the potential size of your audience is much lower than a broader niche, you will be able to attract a higher portion of that possible audience, and they will be more invested in your content.

For this reason, you should attempt to drill down into the topic you are interested in making videos about, and find the most specific version of that interest that you are comfortable with.

For example, if you are a keyboard enthusiast, and plan to make videos reviewing different keyboards, consider focusing on a specific subset of keyboards, such as mechanical, gaming, ergonomic, or any other attribute that narrows the focus of your videos.

Once you know the boundaries of your niche, you can gear any promotion, related social media accounts, and SEO towards it.

Is It Legal to Make YouTube Videos from Books?

Getting Started: Content

I’m sure you’re expecting this, and we both know it has to be said, so let’s do this first.

Content. Is. King.

The content you produce is the foundation upon which your YouTube empire will be built. You can use cunning tactics to build that empire and sustain it, but if your foundations are weak—if that content is not attractive to your viewers—it will all come tumbling down eventually. It is only a matter of time.

How To Start A YouTube Channel - An Illustrated Guide, Open A YouTube Channel, YouTube Tutorial

Getting Started: Equipment

Let’s start by simply saying, if you have a relatively recent smartphone, you already have all the hardware you need.

Sure, you can buy something a little more professional (and we’ll get to that in a moment) but if you don’t want to put that kind of financial commitment into your channel just yet, any mid-to-high-end smartphone from the past few years will do a more than a passable job. But let’s talk about taking it to the next level.

To simplify this topic a little, we are going to break YouTube videos down into two main types: onscreen and offscreen. Onscreen videos, as the name suggests, will feature you in the video itself, on camera. This is probably the most common form of YouTube video. A popular example of this would be a vlog, where the YouTuber talks to the camera as though it were the audience.

The other type—offscreen—where you are not on camera, is common in software tutorials, and list videos that are made up of a series of clips from movies or other videos.

If you need ideas for channels or videos where you are not on screen I have a blog with 12 YouTube Channel Ideas Without Showing Your Face – The perfect way to make a channel if you don’t want to be to be the “face” of the brand.

12 Youtube Channel Ideas Without  Showing Your Face 3

The difference, of course, is that you do not need a camera to make videos where you are not onscreen. What you do need, regardless of whether you are on screen or not, however, is decent audio.

While high-quality video is definitely better than poor quality video, viewers tend to be forgiving if the quality of the video is not critical to the content, as it would be in a software tutorial. What they are less forgiving of is poor quality audio. Whether it’s excessive background noise, clicking and popping, interference, or any number of other things. This kind of thing can really grate on people in the same way that many people don’t like the sound of fingernails on a chalkboard, or cutlery scratching a plate.

With that in mind, the first piece of equipment you should focus on upgrading is your microphone.

How to Record YouTube Videos at Home

Audio

For the most part, a decent USB microphone will do the job just fine. Blue, in particular, make some great USB microphones spanning the price spectrum.

If you want to take it a step further, you will almost certainly need to get hold of an audio interface as well. Audio interfaces can come in many shapes and sizes, from small and inexpensive to multi-channel beasts that cost the same as a small computer.

Audio interfaces provide crystal clear, low latency audio input for your professional-grade microphones (or other instruments), as well as provide the necessary power to run those microphones.

I personally use a Boya BY-MM1 microphone and works wonders with my phone and camera – I even did a deep dive blog on the Boya-BY MM1 it and it has a very cool sound improving feature.

Video

When you start getting into camera upgrades, things can get very expensive, very fast. There are not many budget options that will give you better quality than a typical iPhone or high-end Android phone.

Just be sure to do your research, do not put too much stock in the various numbers manufacturers like to put on the box. Things like resolution and framerate aren’t the be-all and end-all of camera quality. And, remember, if something looks too good to be true, it almost certainly is.

One thing to note is that you shouldn’t be afraid to use less conventional means if they work for you. One such example would be using an HDMI capture device to turn a standalone camera into a webcam of sorts.

The Rest

Regarding other equipment, we could talk about when getting your perfect YouTube set up together; there’s too much to cover in this post. Needless to say, things like acoustic treatment and lighting are essential to producing the best content possible.

Lighting, in particular, can do wonders for your video quality. A great camera can still produce poor video in a bad light; however, even a mediocre camera can do good work if accompanied by good lighting.

How to Record YouTube Videos at Home 1

Finding a Location to Film In

Finding a somewhere in your home to film is a topic that could fill a post of its own, but we’ll do our best to cover the basics. Your priority should be finding somewhere you can set up permanently. That is, somewhere you wouldn’t have to remove your gear in between videos.

This will allow you to set up things like lighting and acoustic treatment—things you can’t easily put up and take down every time you want to record a video. A permanent location can be anywhere from a spare room or your bedroom, to a closet or the garage. Anywhere that won’t upset anyone you might be living with.

Need inspiration for places to record in around your house? I have been making videos for over 8 years so I have pulled together a list of some of my favorite places to film in my home – some are very imaginative!

If you can’t find such a spot, you will have to try and make your YouTube set up portable so that it can be moved in between recordings. Consider things like getting a microphone with a tighter pickup pattern, so that it picks up less background noise. Opt for a smaller, more portable lighting rig. And, obviously, a laptop over a desktop computer.

How Much Does it Cost to Start a YouTube Channel? 1

Your Set

Having an interesting backdrop to your videos is by no means essential, but it does help to give your videos a little extra flair, not to mention a touch of personality.

The key to an excellent backdrop is to make sure it does not overpower the focus of the video, whether that focus is you, some product you are showing off, or anything else that you want the viewers to be paying attention to.

Be sure to keep things relevant, as well. If you are running a straight cooking channel, it would be confusing if your backdrop had a guitar mounted on the wall. Lighting is an excellent tool for this purpose, but the lighting should not overpower your camera lighting. If you can afford a camera with near-focus, dialing the focus to give the background a slight blur can help to keep the attention on what’s important.

Once you have been making videos for a while, try to incorporate things into your backdrop that speak to the history of your channel. For example, if you were running a craft channel, where you show your viewers how to make things, have some of your more impressive builds in the backdrop.

Little touches like this not only show what your channel is about, they create a sense of connection with long time viewers, who know what these elements of your backdrop represent.

How to Record YouTube Videos at Home 2

Recording Times

Choosing when to record a video can be a little tricky, especially if you live with others, or have neighbours with thin walls. Most new YouTubers will be making their videos around a job or school. This severely cuts down the time available to record in.

Factor a social life, spending time with your children, being a child, and you may quickly find the main reason many YouTubers end up quitting.

How much time you dedicate to your channel will depend entirely on how seriously you want to take it. If you have big plans for your YouTube career, we recommend setting aside time solely for working on your channel. That time could be spent writing a script, editing, researching and, of course, recording. You shouldn’t work yourself into the ground, of course.

Be reasonable with your scheduling. But the more you treat your channel like a job, the more likely it is that it could one day become one.

Do Not Be Afraid to Scrap Content

Once you have started filming your videos, the next step is to upload them… or is it? Not every video is gold; even experienced YouTubers occasionally make a video they are not happy.

One of the curses—and blessings—of YouTube is that content can have a shelf life far greater than the few days or weeks after you upload it. That is great because it means your videos have the potential to reach new viewers much farther down the line. But it can also be detrimental because first impressions are a big deal.

If you upload poor content, the chances of a new viewer stumbling across that content and becoming a subscriber are pretty slim. It won’t matter that the video was a one-off and most of them are top-notch. Or that it was a long time ago and you’ve improved since then. Most of the time, they will assume that this what your content looks like, and move on.

That is why you need to be honest with yourself about your content. Get friends or family to watch for second opinions if you have to, though you will know if you are honest with yourself.

We know a lot of work goes into a video, but if that video ends up being below par, you have to let it go.

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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Good Places to Record Videos in Your Home

YouTube might be an excellent medium for expressing your creative side, educating people, and even just making money.

Still, it is not exactly a low footprint medium when it comes to creating those videos. At least, not all of the time. We’ll get into that.

Finding a space to make your YouTube videos can be tricky, especially if you live with other people, or have a small home. Or both! Fear not, however, there are always options. They’re not always free options, but there are options.

In this post, we’re going to go into detail on how to choose and prep a place for recording your videos. What makes a great space—and what you need to do to prepare it—will vary greatly depending on the kind of video you make.

The right equipment can make a huge difference to how and where you can record – but it doesn’t have to cost the earth. That’s why I made a deep dive blog into YouTube Equipment on a Budget – spend a little, get a lot of freedom in your recording options.

Before we talk about the types of video, let’s go over some of the attributes that make good places to record videos in your home.

How To Start A YouTube Channel - An Illustrated Guide, Open A YouTube Channel, YouTube Tutorial

What to Look For

If you are lucky enough to be in a position where you have a large room to yourself, a spare room you can make use of, or even the ability to build something new, then you’re already most of the way there. For the vast majority of us, however, we have to make do with what we got.

The first thing to consider when looking for a place to record your videos is permanency. That is, somewhere you can set up recording equipment and leave it in place.

Granted, this might not be an option, but if it is, it should be a strongly considered option. A space that may seem far more appropriate for recording videos isn’t necessarily the best choice if you have another area that you could set up permanently.

For one thing, it makes the time required for recording a new video considerably shorter, because you don’t have to worry about setting up or tearing down your equipment.

An example of this would be a large room with nice acoustics and natural lighting that you could use, but couldn’t leave your equipment in versus a tiny room—even a closet—that you could claim for the long haul.

The larger room would undoubtedly be better, but you could make the small room work. As with many things in life, it is a matter of deciding what best suits your situation.

The next thing we would recommend you consider before moving your gear into a particular area is how much control you have over that area. Similar to the previous example, a space that you can modify may prove to be better for you than a space that you can’t, even if it doesn’t look that way, to begin with.

After that, the main things to consider are environmental. For example, areas that are subjected to a lot of noise, perhaps from traffic. There are things you can do to mitigate that, but if you have other options, maybe consider something with less noise.

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Camera-less Videos

Not all YouTubers need a big, adequately lit set up. If you make software tutorials where you’re not on camera, such as list videos that consist of clips and still images, or any other type of video where you are not actually filming yourself, you have a higher degree of flexibility in terms of the areas you can record in.

As your primary concern will be the quality of your voice over recording, it will actually benefit you to record in a smaller space, such as the closet we mentioned before.

Your main goal for the recording space should be to cut down on acoustic reflection and in a smaller room. This is much a much easier prospect. For one thing, you can always coat the entire space in acoustic foam tiles, which will all but eliminate reverb and echo.

If you do not have such a space—a common situation for YouTubers is recording in their bedrooms—then you will need to be smarter with your preparation. Thick packing blankets can act as excellent acoustic insulation and can be draped over any number of household objects to create a capable acoustic screen around your recording area.

Having issues with echo? You’ll be amazed what you can do from home for next to nothing to make your videos sound professional. For a more comprehensive guide to soundproofing check out my deep dive blog.

Soundproofing Tips for YouTubers 2

Shared Spaces

Now, assuming you are on camera but you don’t have anywhere you can claim in the name of YouTube, what are your options? Firstly, if you are going to have to pack up your gear when you’re not using it anyway, you may as well opt for the best spot you can find.

This may mean recording at inconvenient times so as not to irritate family members or roommates. Not to mention avoiding having people walking through your shot in their dressing robe!

You will be a bit limited in terms of your “set”, as the people you share a the space with won’t necessarily be happy about you putting up acoustic treatment and set dressing while they’re trying to watch Netflix!

One thing you can do in these cases is to use the room as your set. It might require doing a bit of tidying up, but most people wouldn’t complain about that. Even a drab looking space can be a serviceable YouTube set with the right focus and a bit of lighting.

Soundproofing Tips for YouTubers 4

Dual Purpose Spaces

This is the kind of situation most YouTubers find themselves in; you have somewhere to yourself, but you can’t dedicate it to your YouTube exploits.

The most common instance of this being a bedroom. Sure, you have the bedroom to yourself, but you do have to sleep in there. The good news is it’s your space, and you can do as much to it as you can endure.

You’re probably not going to want to hang set dressing over your bed, forcing you to take it down anytime you want to go to sleep. But you can certainly put things on the walls, arrange lighting in a way that suits the video, and move furniture around.

Good Places to Record Videos in Your Home 1

The Attic

…or loft, depending on what you call it.

Unless we’re talking about a converted attic, the chances are you’re going to need to do a lot of work to get things going up there. You will need lighting, acoustic treatment, and you will probably be sharing your recording space with decades of accumulated boxes.

The good news is, if you can get all of that sorted, you have a secluded space all to yourself. Just bear in mind that you will have to climb in and out of the attic any time you need to record, which isn’t always the easiest prospect depending on how the is laid out property.

Of course, if we are talking about a converted attic, there is no reason to treat it differently to any other room in the property.

Good Places to Record Videos in Your Home 2

Garages and Sheds

Let’s face it; nobody uses garages for cars anymore. And garden sheds are being converted into secluded getaways all the time. If you have access to such a thing, it can make a great recording space. But there are things to consider that you wouldn’t have to think about in a regular house or apartment.

Firstly, in the case of a typical garden shed, it is considerably easier to break into. If you leave a bunch of expensive recording equipment in there, you will have to weigh up the risk of it being stolen.

You can add security to the shed, remove the equipment when you’re not recording, or just hope that you never face that problem.

Another concern to think about with garden sheds (and, to a lesser extent, garages) is things like damp. These structures are not designed for use in the same way a typical home is, and they are prone to things like condensation and leaking. As you can imagine, this isn’t ideal when you have a potentially expensive computer, and a bunch of recording equipment sat there.

The other problem you will face is acoustics and set dressing. Having your own dedicated little space is great, of course, but your typical garage or garden shed is terrible from an acoustic point of view, and not exactly pretty to look at. Be sure to factor all of this in before moving your gear in.

Think Outside the Box

While not strictly in your home, gardens can provide an excellent backdrop for a video (depending on the video, of course).

You will need to do a little research into your gear if you want to record outdoors, as getting the best video and audio in the midst of Mother Nature is not quite the same as getting it in your bedroom.

The weather may also be a factor. If you live in a particularly wet region, the garden might not be very practical when you have to wait for the one dry day a month to shoot a video!

And The Rest…

It is also essential to put some thought into the rest of the video-making process, as you will need somewhere to do this as well. If you have set up a nice little audio recording booth in a closet somewhere in your house, it may not be the best location for slaving over endless hours of editing. Assuming, of course, you edit your own videos, but things like scriptwriting can go down in this category as well.

If you can split the various aspects of YouTubing across multiple machines, it might be worth having a dedicated device for the recording that can be left in place. If not, portable devices such as laptops are always great for those times when it’s not possible or feasible to edit and record in the same place.

Of course, if your set up is a big, roomy desk with a nice, comfortable chair, there’s no reason not to use that same location for your off-camera work.

Essentials

Any space you choose can be made into a serviceable YouTube recording space with a few essential tools.

Firstly; lighting. The amount of difference lighting makes to a video cannot be overstated. It is often the case that a cheap camera with good lighting can do a far better job than an expensive one with poor lighting. Lighting doesn’t need to be expensive, and it can come in very portable form factors, and with the right placement, it can be used to effectively remove the background entirely. Perfect if you are recording somewhere with a less than ideal look for your videos.

Acoustic treatment is also essential, though a little trickier to make portable. If you have a dedicated space, consider getting some acoustic foam tiles on your walls and ceiling, and perhaps a thick rug for your floor.

If you need more help in soundproofing your newly discovered record set I have a deep dive in my blog on soundproofing tips for youtubers – this should get you started and can be amazingly cheap!

If your setup needs to be portable, thick packing blankets are always a good option. Draping them over something around your recording space will make a massive difference to the acoustics, and you will be able to easily take them down afterwards.

Finally, for those times when the space is just not fit for screen time—or just because you want to—there is a green screen. Green screens can be picked up relatively cheaply on Amazon, or sites like Wish, and there are free options for implementing Chroma Key (the name of the green screen effect) either live or in editing.

Don’t Be Discouraged

It is essential to remember that, ultimately, it is the content you produce that will make or break your YouTube career, not the space you are recording in. If you can’t make a great looking set to record in, do not let that stop you from making videos.

Just do the best that you can do with what you have and then set about creating great content. Always be on the lookout for ways you can improve your recording space, of course, but don’t wait until it is ready, because it may very well never be ready. Especially if you are a bit of a perfectionist.

Viewers will forgive you for less than perfect backdrops, or subpar video quality. And as you progress, if your content is good enough, you may well find that is financially practical to upgrade.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

How much money does 1 million YouTube views make?

Many YouTubers have the dream of earning their living as a content creator. Even if it is not the reason we start making videos, it’s often a goal that we strive for.

Knowing what is required of us in order to make that dream a reality isn’t as clear as it probably should be. Sure, we know that the more subscribers we have, the more potential for earning we have. And those of us who dig a little deeper may know more of the specifics (and those who don’t should keep reading!), but everything is just… vague.

It is reasonable to want to know how many subscribers equates to a substantial enough revenue source that would allow a creator to go full time, but very difficult to find a clear answer to that question. It can help to pick a straightforward metric as a starting point, and views are as good a metric as any.

The most common question that gets asked is how much money does 1 million YouTube views make? – This can depend on niche. A Prank channel with a $1-2 per 1000 views (CPM) would earn $1000/2000 for 1million views. However, a finance channel could get a $10-15 CPM meaning $10,000 to $15,000 for 1million views. The more adverts available and the more valuable the content the higher the income.

One million views was once an impossible goal for most YouTubers, but these days, with improved discovery algorithms, it is entirely within reach of any YouTuber with good content.

Unfortunately, this leads to confusing figures and wild differences in income. But don’t worry, we’re not going to leave you high and dry. Let’s break this down.

Crazy Stats about YouTube 2

The Value of a YouTube View?

For now, in the interests of keeping things simple, we’re going to stick to purely YouTube monetisation. There are other ways to generate revenue from your channel, and we’ll take a look that later in the post, but right now, we’re only going to factor in revenue generated from YouTube’s Partner Programme.

There are two ways to couch this question; individual video views, or total channel views. The simplest metric to track is individual video views, as you can clearly see how many views that video has received, and how much revenue it has generated as a result.

Total channel views are more complicated. For one thing, you don’t even qualify for the YouTube Partner Programme until you have at least a thousand subscribers.

That means that a potentially significant chunk of your views won’t count because you were not able to monetise them at the time. Another issue lies with the fact that even the most consistent YouTubers can’t guarantee the same engagement across all their videos.

Once you reach a certain level of exposure, you are almost guaranteed a good amount of views on any new videos, but if the people who watch that video don’t watch to the end, or are less engaged with the content, they are not worth as much in terms of monetary value.

Engaging Content is Worth More

All views are not created equally, unfortunately. A video can have millions of views and make considerably less than a video with hundreds of thousands of views. This is illustrated by Seth Everman, a very popular YouTuber who has had several viral hits.

In one of his videos, he shows that the near-ten million views he had received on one of his videos equated to only $682.71.

Not exactly a high return for such a popular video, is it? But why did so many views earn so little?

The first thing to note is that Seth’s video—the one that had nearly ten million views—was only 41 seconds long. Short videos are considerably more limited in earning potential. People are far less likely to stick around for an ad that is longer than the video itself, let alone watch multiple ads on that video.

The next thing to consider is that the video was hilarious, but that was all there was to it. People watching it were there for the humour and came from all walks of life and held a variety of interests. It is this disparate nature of the audience that makes it worth so little in a monetary sense.

Compare this to, for example, a video reviewing pool cleaning equipment. That video is very unlikely to get ten million views in a reasonable amount of time (with enough time, any video has the potential to accumulate a massive number of views), but the ads shown on that video will be more targeted, and the people watching the video will be more likely to click them.

If YouTube serves up an ad for pool cleaning supplies on this hypothetical video, there is a much higher chance that the people watching it will want those supplies.

In contrast, Seth Everman’s video has no real direction from a marketing standpoint—the people watching are just there to laugh. This is not to say that there is no value to this kind of video, of course. We are not highlighting Seth’s video as a bad example of a YouTube video, merely using it to help explain how this system works.

Crazy Stats about YouTube

Market Value

In the last section, we said that not all YouTube views are created equally—this exact principle applies to advertisements. Though it’s not strictly analogous to YouTube advertisements, it can help to understand the concept by looking at Amazon’s Affiliate Programme.

The basic premise of Amazon’s Affiliate Programme is that you share links to products on Amazon, and when someone buys one of those products via your link, you earn a percentage of the sale.

Now, it doesn’t take a marketing genius to understand that a percentage of $12 is considerably less than the same percentage of $1,200.

This is why an Amazon Affiliate marketer who is promoting a small ticket item—books, for example—can make hundreds of successful referrals a month and still earn less than a someone marketing luxury hot tubs who only makes one or two successful referrals in the same period.

YouTube ads are similar in that some ads are worth more than others; only the distinguishing factor is not the value of the item or service being advertised. Rather, it is several things, including the competition for that type of ad and the kind of advertisement that is being shown.

If affiliate marketing confuses you, you are not alone. When I first started it was like talking an alien language, but last year I earned over $5000 in affiliate income alone. I have tried to translate all that Jargon into human talk in my blog about Affiliate Marketing for Beginners – that should help you get started!

Crazy Stats about YouTube 1

The Take-Aways

So, what should we take away from this information?

  • Videos in a niche with a lot of advertising competition will attract higher-paying ads
  • Videos with a clearly defined market have considerably higher earning potential
  • Longer videos have higher earning potential but only when viewers are engaged enough to watch most or all of it

In the case of that last point, it should be reiterated that merely producing longer videos does not guarantee you better earnings. The benefit of a longer video comes from increased watch time. More watch time not only presents YouTube with more opportunity to show ads on your content, but it also tells YouTube that you are a safe bet for keeping viewers on their website.

This will lead YouTube’s algorithm to recommend you more since keeping people on YouTube is the primary thing they are concerned with.

Uploading a two-hour video that the majority of people only watch for a few minutes not only doesn’t gain extra ad plays, it also tells YouTube that your videos aren’t engaging. In other words, it can damage your standing in the eyes of the almighty algorithm.

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

Answer the Question!

Ok. How much money does 1 million YouTube views make? Well, as you’ve seen from all we’ve said above, there’s no clear answer to this question, but we can give you examples.

One of which being Seth Everman, who we talked about above. His video was at nearly ten million views, but a bit of simple maths gets us to a rough figure of $60-70 for one million views. Ouch.

But let’s look at some other examples. Popular content creator Shelby Church gives a few different examples in her Medium post on this very subject. In it, she mentions one video which earned $1,275.99 for just under four million views. Doing some rough maths, that equates to about $300 per one million views.

It’s an improvement, but it’s still not a particularly significant amount considering the number of people who have watched her video. The video in question was about how to pose in photos, and by Shelby’s own admission, didn’t have much marketing power for advertisers to latch on to.

However, later in her post, she details a second video about the top features of the Tesla Model 3 electric vehicle. This video attracted two million views and made over $11,000. That’s over $5,000 per one million views. Now we’re getting somewhere.

If you search enough, you will find some incredibly generous numbers floating around. Shelby herself states that she has had one video make approximately $40,000 from the two million views it received. Kevin David managed to top that by earning just under $50,000 for less than two million views with a video helping beginners get to grips with Shopify.

As you can see, the numbers are all over the place. If you are looking for a range of expectation, a safe bet would be $2,000 to $15,000 per one million views—anything outside of that range being considered an outlier.

You can also boost your CPM and get more income for each view. Over the last 4 years I have tweak and changed and nearly doubled my channel CPM – I wrote down all my tricks in my blog about How To Increase Adsense CPM.

YouTube Coaching Starter Package

Expand Your Revenue Streams

We mentioned near the top that we were going to focus on money earned through YouTube’s Partner Programme for simplicities sake. But, that is not your only option when it comes to making money from your YouTube channel.

For one thing, if you are attracting a million views in a relatively short amount of time, or consistently attracting over a million views to your videos, you can probably gain the interest of a brand.

Brand deals are by far the most lucrative option for YouTubers… when you can get them. Fortunately, if you are attracting millions of views to your channel, you have already overcome the first hurdle—having a broad enough audience.

The brand will need to be in an appropriate market, of course. There is no sense in a boutique keyboard manufacturer signing a brand deal with a YouTube channel about gardening.

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Similarly, crowdfunding is a very popular method that works particularly well for smaller channels, as it allows invested subscribers to contribute to your channel directly. This system often sees smaller content creators able to earn considerably more per view than YouTuber’s who have a much larger audience.

You may also consider the affiliate marketing system we mentioned earlier, though that only suits specific channels, namely channels that can tie into a product or service, such as a review channel.

It is not as straightforward to quantify these alternative revenue sources into a “$$ per million views” kind of metric. In the case of brand deals, you’ll likely need to hit that million view mark before you can even get a brand deal (though that is not a set-in-stone) rule.

As for crowdfunding, your viewers will typically be contributing with either one-off amounts or recurring payments, which doesn’t translate well to a per-view amount.

Finally, affiliate programs, as we covered before, are primarily dependant on the kind of product that is being marketed. If you review high-end electronics on your channel, any related affiliate program you use has considerably more earning potential than if you were reviewing budget electronics.

How To Start A Business with No Money (Step by Step Guide) 3

It’s Only a Number

Whether you are making YouTube videos for fun, or YouTube is a career move for you, you should try to avoid getting too hung up on numbers like this.

YouTube’s Partner Programme is generally considered to be a poor choice for monetising your channel (by itself, at least) so you should be looking into other options regardless. But don’t feel like a million views is an essential goal if you want to make it on the platform.

Some channels, by their very nature, never make a million views on a single video. At least, not in a reasonable time. And yet those channels still thrive. Arbitrarily forcing your audience to grow can backfire, in fact, as less interested viewers mean less engagement, which in turn means less watch time, fewer ad clicks, and fewer recommendations from YouTube.

It may be the case that your channel is better suited to a smaller audience. But that doesn’t mean you can’t make good money while catering to that audience.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

As users of the Internet, we have something of a love/hate relationship with advertisements.

Most of us understand that the blogs we read, the videos we watch, the content we consume—is made possible by the revenue generated from ads. At the same time, we see those very same ads as an inconvenience and an annoyance. Indeed, many people use adblockers to remove them from our screens altogether.

For creators of that content, it is a difficult concept to come to terms with. On the one hand, you want your viewers to watch ads on your videos. Still, it’s hard not to empathize with their desire not to be bothered by commercials for Fiverr, Monday.com, or whoever is turning the advertising firehose on your viewers lately.

In the case of YouTube, it’s not as clear cut as getting an ad view or not—YouTube often gives viewers the option to skip ads after the first few seconds. As welcome as this tool may be to viewers, it can leave YouTubers wondering if they get paid for those first few unskippable seconds.

We’re going to get into this subject in-depth, but do YouTubers get paid if you skip ads? Short answer is, no. However, the answer isn’t as clear cut as we might have liked. Generally speaking, no, YouTubers don’t get paid for skipped ads. However, there are situations in which a skipped ad will still result in some earnings for the YouTuber.

Let’s get into the details so you can understand when you are—and when you aren’t—getting paid.

Can YouTubers Control Which Ads Are Shown?

YouTube’s Ad Options

Here, we are talking specifically about YouTube’s in-stream ads. These are ads that show up in your actual video, before (pre-roll), during, or at the end. There are other advertising options for YouTubers to monetise their videos, and we’ll touch on those later, but you can’t “skip” a display ad, so for now, we’re going to stick to the video ads.

YouTube has two options when it comes to in-stream advertising campaigns. The type of ad that gets shown on your video determines whether you get paid anything on skipped ads.

TrueView for Reach Ads

For YouTubers who have been around for a while, this could be considered the “traditional” YouTube advertising model. In TrueView ads, the advertiser pays per engagement.

The definition of engagement (or “completion”) is watching at least thirty seconds or interacting with the ad. If the ad is shorter than thirty seconds, then the viewer will have to watch the whole thing for it to count as an engagement.

If your viewer doesn’t meet one of these requirements, the advertiser is not charged and you, the YouTuber, don’t receive anything for the ad.

These are the ads that typically allow the viewer to skip after the first few seconds, which tends to be what happens a lot of the time. There is no CPM (cost per thousand impressions) model for these ads. As such, the number of people seeing those first few seconds of an advertisement is of no benefit to the YouTuber whose videos they are being shown on.

Should a viewer click on one of these ads, however, it is typically worth more to the YouTuber than the non-skippable bumper ads that we’re going to cover now.

Can YouTubers Control Which Ads Are Shown? 5

Non-Skippable Bumper Ads

Like TrueView ads, these can show up before, during, or at the end of your videos. Unlike TrueView ads, these are only ever six seconds long, and cannot be skipped by the viewer.

These ads are charged (and, subsequently, paid) on a CPM basis. That means that, rather than earning you money every time a viewer clicks on the ad, they earn money for every 1,000 views they receive. Bumper ads are designed to gain exposure, rather than encourage the viewer to perform a specific action. That makes the number of people who have seen the advertisement is the more critical metric.

It is still possible for a non-skippable ad to not count, such as if a viewer hits the back button when the ad starts. But YouTube is using the industry standard of two seconds for an impression to count. That means the viewer would have to immediately leave your video for their view to not count.

I you want more in-depth tips on how to increase your earnings and boost YouTube Channel and even blog CPM, I wrote a deep dive into what can positively and negatively effect ad rates and earnings in my blog.

Do YouTubers Get Paid if You Skip Ads?

Hopefully, the answer is a little clearer now.

Technically YouTuber’s get paid almost any time a bumper ad is played, however, these ads are unskippable. Also, as they pay per 1,000 views, the effective amount you earn for one view is tiny compared to engagement on a regular ad.

With the more traditional TrueView ads, a YouTuber will earn money if the ad is watched for at least thirty seconds, assuming the ad is longer than thirty seconds. So, a viewer can skip an ad and still count as an engagement.

For viewers that skip before those thirty seconds are up, however, no money is paid by the advertiser, and so no money is earned by the YouTuber.

Best Places To Share YouTube Videos For More Views 3

Other Types of YouTube Ads

In-stream ads are not the only option for advertisers on YouTube, and, as such, not the only way YouTuber’s can earn money.

There are presently two other ways for advertisers to get their message across, so let’s take a look at them.

Non-Video Ads

Non-video ads are the ads that show up in the form of a small banner overlay in the video or a display ad in the sidebar. These ads are minimally intrusive, which is a double-edged sword in terms of viewer engagement.

On the one hand, they are less irritating to your viewers, meaning they are less likely to click away because of an ad. On the other hand, they are considerably easier to ignore, meaning there is less chance of engagement and, subsequently, less chance of revenue.

As a YouTuber, you can choose which kinds of ads you allow on your monetized videos, though not the content of those ads. So, it may be worth doing research and testing to find which ads work best for you and your audience.

Discovery Ads

Discovery ads, while they are clearly marked as an ad, show up in organic search results and watch feeds in the same style as the regular search results and recommendation videos around them.

This type of advertisement is ideally suited to YouTuber’s themselves, as it is designed to drive traffic to a particular video. The ad will show among related videos as though it were an organic result, meaning the people seeing the ad were already looking for that kind of content to being with. It is worth remembering that, as mentioned, the ads are marked as promoted content.

These ads are unobtrusive and, by their very nature, tailored towards the viewer’s interests because the viewer is already looking for the type of content being promoted in the first place.

Other Options for YouTuber’s to Earn Money

YouTube’s advertising platform has its strengths and weaknesses as a revenue source. Still, it’s not the only option for YouTuber’s to turn their channel into an income generator.

Brand Deals

For channels with enough interest, it is possible to cut out the middle man and go directly to the advertiser. Several brands have been open to making deals directly with content creators. That number continues to grow as the power of platforms like YouTube becomes increasingly evident.

With a brand deal, you will have to work out the details with the advertiser yourself, including price negotiations, but this added work comes with rewards. Namely: revenue.

The earning potential from brand deals is considerably higher than that of YouTube’s monetisation program. Of course, the barrier to entry is higher as well. You only need 1,000 subscribers and 4,000 hours watch time to qualify for YouTube’s Partner Programme, but brands will require a considerably larger audience before they think about offering a channel a deal.

It should be noted that, if you do get a brand deal, you are required to inform YouTube via the “contains paid promotion” checkbox of your video details.

Getting started on YouTube can be hard so I wrote a deep dive step by step guide on how to start a YouTube channel on my blog – I even added pictures!

Crowd Funding

For YouTuber’s with an invested audience, crowdfunding is a great way to earn revenue from a relatively small audience. Traditional advertising does not pay very well with low viewing figures. Often earning pennies per 1,000 impressions, or more per click when only a small percentage of viewers ever click, you need a lot of views to make decent money.

With an engaged audience who like your content and are happy to send you a little cash to support you, you can earn considerably more revenue.

Crowdfunding suits smaller channels particularly well, as viewers are more likely to support a creator they feel connected with. It is easier to maintain that kind of relationship when you don’t have millions of subscribers.

Responding to every comment is feasible when you have a few thousand subscribers, but that’s not the case when you have a few million.

This dynamic extends to YouTube advertising as well. With a small, dedicated audience, you are more likely to receive ad revenue because your viewers are more likely to be interested in the ads. For larger channels with more casual viewers, this is not usually the case. It is this relationship that is why some YouTuber’s can go full time with an audience of around twenty thousand subscribers, while other YouTuber’s with ten times that amount of subscribers still have to work a regular job alongside their channel.

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Affiliates

Affiliate marketing is usually thought of as a supplemental revenue source—rather than a primary earner—when talking about YouTube channels. Affiliate programmes will pay you a commission for actions carried out through your referral—a typical example of this being you sharing an Amazon affiliate link in your description. Amazon then pays you a percentage of the sale when one of your viewers buys something through that link.

Affiliate programmes are particularly useful for channels that feature products, such as unboxing videos and product or service reviews. If a viewer watches your video and decides they want to purchase the product or service being featured, they can click through your link, and you will earn a small commission.

Using affiliate marketing when it doesn’t organically tie into your content is unlikely to generate revenue, however. Worse still, it can sometimes be seen by your viewers as a cynical money grab and may turn some people off. And, on that note, always be upfront with your viewers about affiliates, brand deals, and product placements.

Most viewers won’t care if you are getting paid to talk about a product, but they will care if you aren’t honest with them about it.

Affiliate marketing has made me $1000’s over the last few years. It can be as simple as making content and picking the right links. But to help you get started I have written a Beginners Guide to Affiliate Marketing in this blog – It’s surprisingly simple once you get started!

How To Start A Business with No Money (Step by Step Guide) 3

Eyes on the Prize

At this point, it is worth enforcing the point that content is what matters. If you focus on making the best possible content for your audience, meeting a need they have, the opportunities to generate revenue will come.

If you are concerned over whether you earn money from skipped ads, you may not have your head in the right place for success. Many YouTubers consider the YouTube Partner Programme a poor option for revenue generation, and certainly not a good bet for your primary source of income. Obsessing on details such as whether you get paid for a few seconds of watch time on a skipped advertisement is not the best use of your mental energy.

Put that energy into your content. Find ways to expand your audience, or drill down further into your niche and become an authority. Consider other methods of monetisation when the time is right. There is no point in starting a Patreon with fifty subscribers, for example. Well, unless they are very dedicated subscribers.

YouTube monetisation has long been an unreliable source of income for its creators, with continually changing terms and multiple “adpocalypses”. The best way to approach this is not to think about it. Simply turn monetisation on when suitable, and forget about it. Focus on your content and other revenue sources. That way, any income you do make through YouTube’s Partner Programme will feel like a nice bonus.

And you won’t be caught short the next time YouTube changes their rules, and your revenue takes a hit.

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HOW TO GET MORE VIEWS ON YOUTUBE SEO TIPS & TRICKS YOUTUBE

How to promote YouTube videos on Facebook

If you have been creating YouTube videos but not promoting it across other social media channels, you are missing a real trick.

First thing you need to do is go and read about the best places to share your YouTube videos  for all of the ideas, and then come back here and we can run through just how important Facebook is to catapulting your YouTube views and traffic.

Why Share YouTube Videos on Facebook?

Why should you be promoting your YouTube videos on Facebook?

Well I think you should be sharing your videos on every social media platform you have! But Facebook is particularly important for several reasons:

  • 6 Billion monthly active users
  • Leading non video social platform reaching over 60% of internet users
  • Over £17 Billion earned in ad revenue in Q1 of 2020

Stats source: Orbelo

With those huge ad numbers and high active users you really can’t afford to miss out Facebook in your YouTube promotions, plus the platforms work together in a really effective way making it super easy for you to promote your new content

How to promote YouTube videos on Facebook 1

Native Videos or Embedded Videos

When deciding to share your YouTube video on other social media platforms you need to decide whether you want this to be native or embedded.

Native videos are hosted on that particular platform, for example you would download your video on YouTube and then reupload it to Facebook, so the video is then also hosted on Facebook. This is good for sharing a related video or a shorter promo clip.

Native video uploads will not increase your YouTube views directly but can help you direct traffic to the full video

Embedded Videos are where you are effectively sharing your existing YouTube video to another platform using YouTube share functions. It is still hosted on YouTube so the views you receive from other platforms will increase your YouTube video views

How to embed your YouTube video on Facebook

Embedding your YouTube video on Facebook is really simple here is a quick step by step guide to help you embed your video

  1. Find the YouTube video you want to share and click into the thumbnail, this makes sure you are on YouTube’s distinct URL for that video
  2. Scroll down to directly underneath the video, you will see the thumbs up / down buttons and a share button, click the share button
  3. You should now have a list of social platforms you can share your video to, click the Facebook button
  4. Add any text or captions you want sharing along with your video, this is a good place to explain what the video content is as embedded videos do not auto play so will require someone to click.
  5. Click the blue post to Facebook button and that is it! Your video should now have shared across to Facebook

How to upload a native video to Facebook

Uploading a native video to Facebook is slightly more complicated but it does have it’s pro points too, first of all it’s important to note that it goes against YouTube’s terms of service to use a 3rd party app to download YouTube videos they want you to stream directly from their own servers.

But as you are creating content you will not need to use a 3rd party app because you should already have the video created and saved before you originally uploaded it to YouTube. Here is a quick guide to uploading a native video:

  1. Locate your video file on your computer and check the files format, you want this to be an MP4, if it isn’t already then you can quickly Convert to MP4
  2. Open the Facebook URL or app and find the standard ‘What’s on your mind’ for sharing new content. Directly underneath the text should be a button that says Photo/Video
  3. Click Photo/Video and find the video you want to upload in your files and click open
  4. Add text or a caption to your post, again this is always important it is a way of selling your video to stop the scroll
  5. Finally click the blue post button and voila! You have now uploaded your video directly to Facebook.

How to promote YouTube videos on Facebook 2

Which should I use?

This is a trickier question and entirely depends on what your marketing goals, traffic goals etc might be. There are pros and cons to both video options and direct comparisons too which can help you decide which is right for you

  • Embedded video links tend to show as a smaller thumbnail whereas a native video will show at the width of the news feed making it more eye catching and noticeable when scrolling through
  • Auto play only works on native videos, with an embedded video the audience will need to click to get the video to play
  • Native videos tend to keep users on Facebook, understandably it’s a competitive field in the social media game, so where they can Facebook will keep it’s audience on it’s own platform, this isn’t good for you if you’re trying to increase your views specifically on YouTube in order to hit goals to monetize your channel.
  • Whether it’s natively uploaded or embedded Facebook posts are not usually crawled by search engines so it’s unlikely to increase organic search traffic, but it obviously does open up your video content to a whole different audience than the YouTube audience
  • The lifespan of a Facebook video is relatively short in comparison to YouTube where videos can continually perform.

How do I get the benefits of both?

There are pros and cons to both methods of sharing your YouTube videos to Facebook so it’s important you experiment with both methods to get a good feel for your Facebook audience, determine which they prefer and monitor which type of video gains you more views / click throughs.

A good way of getting the benefits of a native video but the YouTube traffic and increased channel views is to utilise both methods. Try full videos for both, but a common method for gaining traction is to create specific promo videos or a sneak peak video for Facebook.

This allows you to share a short video clip natively that will pique interest and make your Facebook audience want to click through and watch the full video on YouTube

Did you know you can also monetize your Facebook Page using your videos, pictures and blog posts? I even made a video about it on my youtube channel – You’ll be amazed how simple it is!

Promo Videos

When creating a promo video use a tool such as Adobe Spark, this allows you to cut video clips and add shorter clips while also adding slides and overlay text to your video.

This promo video can then be shared across your various social media channels with a link through to your YouTube video therefore gaining strong click throughs and increasing your YouTube views and subscriptions.

Promo videos are an excellent way of gaining the right audience, and an audience that will stick around. If they are interested enough to click through to the full YouTube video the likelihood is that the content resonates with them and they are going to watch the full video

How are you sharing your videos?

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do you get paid for YouTube?

YouTube is the kingpin of social media; it remains the leader amongst all social media channels and consistently receives the highest traffic, so it makes sense that everyone now like the idea of having their own YouTube account.

Here is a quick overview of YouTube user stats to help inform your video creation:

  • 2 billion logged in monthly users
  • Each visitor spends just over 11 minutes a day (so make your videos snappy!)
  • Over 70% of views are on mobile
  • 70% of videos viewed are determined by YouTube recommended algorithm
  • 50% year on year growth of channels earning over £10k per year

Do you get paid for YouTube?

So, looking for a quick answer? Do you get paid for YouTube? – Yes! You can get paid many ways on YouTube. The most direct way is from the YouTuber Partner Program that needs 1000 Subscribers & 4000 Hours of Watch Time to apply. You will then get paid a small fee per 1000 advertisements displayed (CPM). You can also integrate affiliate links and sponsors.

But first you need to set up your channel and find your niche.

The audience is already present on YouTube, you just need to tap into their habits and create exciting and interesting content to capture them and ensure you are the video they’re spending 11 minutes on a day.

It’s clear to see that consumption has turned more mobile, and that YouTube still have a huge say in who’s successful on their channel but there is absolutely no reason why you can’t be the next channel earning over £10k per year.

There is every opportunity to get paid for being a YouTube creator and you don’t really need anything special to begin your journey, many of the most popular YouTube videos returning ad revenue every day were shot on mobile phones you just need to capture your audience and hopefully get your videos viral or a steady returning audience to increase your YouTube growth.

How do I start getting paid for YouTube?

YouTube has various methods for you to start earning money from advertising revenue, channel memberships and more. Each method has differing eligibility requirements whether that is a certain number of subscribers or views.

Before you’re able to apply to monetize your content and join the YouTube Partner Programme you need to have gained 1000 subscribers and have had 4000 public watched hours over the last 12 months.

To achieve this you need to make sure you’re creating high quality content, promoting your YouTube channel and sharing your YouTube videos to bring an audience to your videos.

Hopefully utilizing those tips and tricks you’re at a level where your channel is garnering views and you’re ready to monetize, your first step is to have an active Google AdSense account – Google owns YouTube so this is where your adverts will come from. You can now enable the monetization feature within YouTube and connect your AdSense account, this basically lets YouTube know that you are happy for adverts to be included on your videos.

Can YouTubers Control Which Ads Are Shown?

What Adverts will I get paid for?

If you have joined the Partner Programme you’ve told YouTube that you are looking to make money on their platform and that you’re happy to include adverts on your videos.

These adverts can arrive in a variety of methods, each earning you different amounts. The main two methods are CPC (cost per click) or CPM (cost per mile). CPC is what it says on the tin, the ads are charged per click meaning that you get paid the more clicks you get on those adverts.

CPM is slightly different; these are usually if a viewer has watched an advert on your video and you will get paid a set amount for every 1000 views of the ad. The amount differs per advertiser so there is not a definitive answer, but it can be anything from 5p upwards. Within the two main advert methods are 4 different formats that become available to you

  • Pre-roll video ads (CPC) – These videos are shown before your video and can last up to 30 seconds
  • In Stream ads (CPM) – Very similar to Pre-roll video ads however the viewer can skip the ad after 5 seconds
  • Bumper ads (CPC) – 6 seconds non skippable clip that will be shown before your video
  • In Display Ads (CPM) – These adverts are not included on your video they can be found in the sidebar so are a bit more discrete

You can personalise what types of adverts you’d like to be included on your videos as a whole and also on individual videos which is really good for driving the adverts onto your most popular videos and making sure your balance of content / advert is how you’d like it.

Adverts are the most passive method of getting paid for YouTube, once its set up you can pretty much leave it in the background earning you money.

How else can I get paid for YouTube?

There are many other ways you can earn money and get paid for YouTube.

Depending on your content and niche you could reach out to brands within your niche for product placement campaigns, this would involve ticking the ‘paid promotion’ box when uploading your video but you can advertise the product and depending on the agreement you have you could earn a commission for sales via your video

In a similar vain you can use affiliate links throughout your video or in your description to earn via people clicking your links. Let’s say you are creating a recipe video; you could link the equipment you use in the description using an affiliate link. This should generate income via your affiliate network by utilizing your YouTube audience

If you want a deep dive into affiliate marketing and how to get started – check out my monster blog post on affiliate marketing for beginners.

If you have a loyal following and audience and a catchy slogan or name you might even, consider creating your own items and merchandise to sell. This gives your viewers a way to purchase an item you have created and if it’s branded can drive off site traffic to your YouTube channel – win win

When will I start earning?

Becoming a YouTube creator isn’t a get rich quick scheme, I’ve highlighted a couple of ideas for earning, There are a plethora of other ways to get paid for YouTube but don’t run before you can walk, gain your audience, set up your adverts and start building your YouTube empire.

It is important your focus remains on your content and keep a healthy balance of unsponsored content as well as paid advertorial campaigns. Your audience want to see you and followed you for your authentic voice so ensure you maintain that credibility throughout. Your audience are likely to stay longer if they trust you and don’t think you’re selling out for a quick buck.

Let your passive income build while you develop and build your YouTube account. Your AdSense must hit £60 before you can withdraw anyway so expect a slow burn

How close are you to monetizing your YouTube account?

Categories
HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

There is a multitude of ways to monetize a YouTube channel. Still, the most popular method remains YouTube’s built-in monetization features.

You will need to meet several criteria before you can monetize a channel (more on that later), but once you do, YouTube will begin showing ads on your eligible videos, and you will start earning a cut of the profits those ads generate.

There are typically a lot of questions surrounding YouTube’s Partner Program, which you have to become part of if you want to monetize your videos. Many of these questions come from the perspective of branding; a critical ingredient in any online presence.

The question of whether you have control over the ads that YouTube play place on or around your videos is a reasonable one to ask. After all, public perception is not always as nuanced as you might hope.

Can YouTubers Control Which Ads Are Shown?

If an ad for something controversial is played before your video, it can negatively affect your brand. Similarly, most YouTubers aren’t exactly keen on having ads for their rivals playing on their videos, either.

So can YouTubers control which ads are shown on their videos? – The short answer is no. YouTuber’s have no control over which specific ads are shown on or with their videos. However, you can disable specific advert categories in the Google Adsense settings to eliminate some niches you might wish to avoid like Gambling, Health etc

Still, you are not entirely powerless in controlling the branding of your channel. 

Let’s dig in a little deeper.

The YouTube Partner Program

Know your enemy, as they say. Before you even consider how to handle YouTube’s built-in monetization, you need to understand what is required for your channel to qualify.

It used to be the case that anyone who followed YouTube’s community guidelines could monetize their channel, but this changed in 2018 when the barrier to entry was significantly increased. The current requirements to become a YouTube partner are as follows;

  • Reside in a country or region where the YouTube Partner Programme is available.
  • Have at least 4,000 hours of valid watch time in the past 12 months.
  • Have at least 1,000 subscribers.
  • Have a linked AdSense account.

Most of these requirements are self-explanatory with the possible exception of “valid watch time”.

Watch time consists of accumulated watch time across all of your videos by any viewer. So, sixty different viewers could watch one minute of a different video each. That would count for the same amount of watch time as one viewer watching a single sixty-minute video.

The “valid” part refers mainly to the fact that, previously, YouTube’s Partner Program would factor in all views across your channel. That includes private and unlisted videos. Now, for it to be considered valid, it must be a public video.

Once you have met these criteria, and provided there are no issues with your account, you can sign up to be part of the YouTube Partner Program. And, after YouTube approves your channel (usually a few days), you can start monetizing your videos. It’s also worth noting that being accepted into the YouTube Partner Program is a channel by channel process.

If you start a second channel after being accepted to the program, you will have to go through the same process for that new channel.

Can YouTubers Control Which Ads Are Shown? 1

What Control Do YouTubers Have Over Ads?

Firstly, it should be noted that even though your channel is part of the YouTube Partner Program at this point, any individual videos you intend to monetize must meet their own criteria before they can be monetized.

When monetizing your video, YouTube will ask you to answer a few questions about the content. They will want to know if it has any offensive language, or if it is aimed at children, as well as a host of other things.

For the most part, the answers to these questions will affect the advertising that YouTube will show on your video. In the same way that you might not want certain things advertised with your brand, advertisers often don’t want their ads displayed with certain types of content.

For some types of content, this may mean YouTube won’t show any ads at all. If your content falls into this category, you should look into other ways of monetizing your videos.

Assuming your video is eligible to be monetized and you do decide to put ads on it, the only real control you have is where and how those ads are displayed. There are several options to choose from, and you can select some or all of them. These options are;

  • Display Ads
  • Overlay Ads
  • Sponsored Cards
  • Skippable Video Ads
  • Non-Skippable Video Ads

The timing of the in-video ads can also be set as “Before Video”, “During Video”, and “After Video”, with the further option of manually choosing the placement of “During Video” ads.

Overlay ads are those little banner ads you sometimes see in the bottom center of the video. The ones that you can close if you like. Display ads, on the other hand, are the ads that appear above the recommended videos (typically to the side of the video you are watching).

These ads are minimally intrusive and do not stop the viewer from watching the video. That means they are less likely to cost you views, but also less likely to make as much money as the more intrusive ads.

Cards are the little boxes that pop up in the video when you click “more information”, and, as you may have guessed, sponsored cards are ads placed in those boxes.

Finally, skippable and non-skippable ads are video ads that YouTube will play at the times you have allowed. These videos interrupt or delay your viewers from seeing your content.

Because of this, there is a higher risk that they will click away if the content is not grabbing them. That being said, this kind of ad is also worth considerably more money, so it’s a trade-off you will have to weigh up for yourself.

And that, along with not monetizing your video with the YouTube Partner Programme, is the full extent of control you have over YouTube ads on your videos.

Or is it?

Paid Promotions and Product Placements

Your earning potential through YouTube is not limited to the YouTube Partner Program alone. Indeed, some YouTubers do not use the program at all, feeling that the extra revenue does not warrant the added inconvenience to their viewers.

One of the more popular methods of monetizing a YouTube channel without using YouTube’s own methods is paid promotions and product placements.

This can be handled several ways, but typically takes the form of an in-video ad that you place in the video yourself, rather than leaving it for YouTube to do automatically. For this kind of arrangement, you will have to strike up a deal with an advertiser yourself, and so it’s impossible to say what constraints you might face on the content of the ad.

However, you will be in full control of what you do and don’t show.

If an advertiser demands something you are not comfortable with on your channel, you can choose to not work with them. Just be sure agree on the content of the ads before any legal documentation is signed. Failing to do so may result in you being legally obligated to show ads you are not comfortable with.

If you do implement this kind of monetization, there is a simple checkbox you will have to tick when you upload your video. This tells YouTube (and, consequently, your viewers) that your video contains paid promotion. In most cases, this will be an unnecessary precaution, as it is often obvious that there is paid promotion in the video.

For videos with product placement, however, or where it is not immediately clear that the video contains a paid promotion, this notice will act as full disclosure to your viewers.

Whether it is necessary for your content or not, you must make sure to check this box if it applies. Not doing so would constitute a breach of YouTube’s terms if you were ever found out. In extreme cases, you could even lose your channel!

Can YouTubers Control Which Ads Are Shown? 2

Affiliate Programmes

Affiliate program are not suitable for all types of YouTube channels, but for those they do suit, it’s an excellent way of monetizing your content. To explain how affiliate programs work, we will use Amazon as it is the most popular example of this kind of service. There are many affiliate programs to choose from, however.

To make use of Amazon’s affiliate program, you first sign up with their program. From there you can access special affiliate links to Amazon products. From a customer’s point of view, clicking an affiliate link looks no different from clicking a regular link.

The item is the same, the price is the same, and the process is the same. The difference that we’re interested in, however, is that you get a commission of any products that are bought through your affiliate link.

Now, if your channel has no relevance to anything you can buy on Amazon, then an Amazon affiliate link wouldn’t do you much good.

However, if your channel reviews things, or you do some product spotlights, or even if you have a professional setup and frequently get asked about your gear placing affiliate links to the related products in your video description can be a great way to monetize your content. It is also a great way to add a revenue source if you are already monetizing through some other means.

Leaving the Amazon example behind, there are many affiliate services, and some companies even have their own affiliate program. For instance, Udemy, an online learning platform, has its own affiliate program. There are also affiliate program related to books, entertainment, and a host of digital products.

Can YouTubers Control Which Ads Are Shown? 3

Crowd Funding

The final alternative to monetizing your channel that we’re going to cover is crowdfunding. Crowdfunding requires you to have a somewhat invested audience but is essentially your viewers choosing to compensate you for your content.

For this to work, you would need to be providing useful content that your audience is willing to pay for. People like to watch funny animal compilations, but they are probably not going to financially support you to make them when they can get that content elsewhere.

There are a few different ways to make this option available to your viewers, the most well-known one being Patreon. With Patreon, you can set different tiers that your patrons can contribute to, with rewards for each tier.

Patreon supports recurring payments, very much like a subscription. Another similar option is Ko-Fi, which is a little better suited to smaller, one-off payments. The theme of Ko-Fi is that your supporters are buying you a cup of coffee. It may help to think of this service as more akin to a tip jar.

For eligible channels, YouTube has an in-house alternative in the form of Memberships, which works in a very similar fashion to Patreon. Using YouTube’s system has the added convenience of not requiring your viewers to leave YouTube to support you.

Of course, you will have to meet YouTube’s requirements before you can use this feature.

Conclusions

While it is unfortunately true that you cannot control the ads that YouTube displays on your videos, you are not powerless in the presentation of your brand. You can choose not to show YouTube ads on your channel, and seek alternative ways of monetizing your channel.

It’s worth noting that YouTube advertising is not the most predictable source of income. In addition to fluctuating viewing figures, the type of video you make can significantly affect your earning potential. While some YouTuber’s have made a respectable income from a relatively small number of subscribers, other YouTubers have had viral hits with millions of views that only made a few hundred dollars.

Things like the length of your video and how long viewers watch for also has a significant impact on the earning potential of any specific video.

However you plan our your monetization strategies, remember that good content should be at the core of whatever you do. You can’t control YouTube’s ads, but you can control your content. Make it count.

Categories
TIPS & TRICKS

How to Grow a YouTube Channel (30+ Ways)

“They say a picture is worth a thousand words, but what about videos; I’d say they are worth a trillion words.”

You cannot deny it anymore; videos are now everywhere and video marketing is on the rise. It has grown even more prominently than just a few years ago and is convenient for brands to reach their customers.

You can argue that popular social media sites like Facebook, SnapChat, Instagram, Twitter, and others are good places to promote your content, but the truth is YouTube reigns supreme. People spend trillions of hours every day looking at videos.

I’m going to share with you 30+ proven tactics, tips, tricks, and hacks that are going to help you grow your YouTube channel.

How to Grow a YouTube Channel (30+ Ways)

Know Your Audience

One of the first things to do before you go about making your videos is to know what your audience, viewers, or customers want. You should be asking yourself questions.

Asking questions will help you to understand and make better videos for your audience, customers, consumers, or viewers.

Keywords & Research

Now that you’ve had a chance to know their requirements, you can start with subject / content research and gather keywords. When YouTube is concerned, keyword research is important. I cannot stress this enough.

Choosing the CORRECT keywords skyrockets your videos to the top. Choosing the WRONG keywords buries in heaps of search results.

Engaging Titles

This is another one of the important factors that make-or-break your YouTube video’s popularity. Literally, titles are what makes or breaks your video’s engagement and performance.

You have to craft engaging titles and grab your viewer’s attention without using “clickbait” headlines. People want entertaining content, and not one that says something but delivers something else.

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Trailers, Trailers, Trailers

Before you run off and make your first YouTube video, create a video introducing yourself, your brand, and what your channel is about. This is a mini trailer to show to non-subscribers and persuade them to stick about and even subscribe to your content.

Need help with make a good trailer? I make a video all about that on my YouTube channel – check it here.

Content – Quality, Reformatting, Sustainability, Trending

Rule #1 – Quality, Quality, Quality; Content, Content, Content

Rule #2Read Rule #1 Period.

You know your audience, done your research, and have gotten that optimized video title, but now what? Now, you start to form the content of your videos.

If your video is not what people want, they’ll be lost in the infinite sea of other videos that nobody wants to see.

You have to create content that lures viewers, meaning videos on trending content. You can also repurpose an old article or blog post and create an engaging video your viewers will love.

How to Grow a YouTube Channel (30+ Ways) 5

Make Eye Catching Thumbnails

YouTube grabs a screenshot of your videos and uses these as thumbnails. Most times the image is blurry or you do not want this. Use specific fonts and styles so that it’s consistent with your brand’s look and feel. Use tools like Canva to create thumbnails.

Also, don’t make thumbnail to clickbait. You’ll lose subscribers in an instant. Thumbnails give a good first impression to your viewers of you and your channel, so make it eye-catching.

How to Grow a YouTube Channel (30+ Ways) 6

Put Yourself On Camera

Are you running your YouTube channel yourself or as a small business or start-up, then it’s better to put yourself in front of the camera. Putting a face to the brand lets your viewers easily associate with you.

This is particularly true for solo entrepreneurs; business, fitness, or life coaches; and bloggers. Also, use your photo instead of your logo on your YouTube channel if you are one of the above.

Win The Click

If your video is based on a project, show the final result at the start. A stunning result makes people more interested to see how you achieved it. This is a winner for makeover, beauty, home improvement, and DIY videos.

Telling stories is another fabulous way to tempt your viewers’ emotions. We all want to hear stories.

Viewers want to know what happens at the end of a story, so start with one.

Also, a personal story will endear you to your viewers.

How to Grow a YouTube Channel (30+ Ways) 8

Upload Videos Consistently

Just making videos with great content and then not doing it anymore is not enough. You have to be sustainable, meaning you have to do it regularly.

Doing it once is GOOD, doing it again is GREAT, but doing it again and again is FANTASTIC for you (brand or otherwise) and your viewers.

Stay Focused

AVOID nonsense and ramblings, don’t take long pauses, jump around topics, or be boring. This makes your viewers look at the recommended video section for interesting stuff. Make sure your videos are engaging visually or use stories.

Do not give your audience a chance to click away.

Engage Your Audience

Make sure the content you make is what your viewer wants. Ask your viewers for suggestions. You need to engage your subscribers and reply to their queries and comments on your videos.

Don’t forget to reply to negative comments also. It shows you are listening and active. You can use this to convert your audience into possible leads.

How to Grow a YouTube Channel (30+ Ways) 10

Brand Yourself and Your Channel

Don’t make your video look fake as this affects your viewers’ perception of your channel and you. Also, make sure your channel is visually appealing. You have to make it look authoritative. Branding a channel helps users to recognize it in a sea of content.

Be sure to match your channel to your website or blog’s look and feel; do not differentiate between them.

How to Grow a YouTube Channel (30+ Ways) 11

Cross Promote Your Videos

Cross promoting make you look more professional and uniform. You don’t know the subscribers you’ll get just by promoting on Instagram, Facebook, LinkedIn, and Pinterest, etc

Use the following tips to cross promote on social media:

  • Make and promote teasers
  • Release behind the scenes videos.
  • Alert your subscribers to new video uploads
  • Links in video description to nudge viewers to take a look (call-to-action)

End Screens and Info Cards

You might be thinking what is a Card? It is nothing but an interactive “panel” that slides in and out as your video is nearing the end. This is to nudge viewers with interesting content that they might like.

You’ll be able to add 5 panels, make the most of this. You can add text, images, or clickable links.

How to Grow a YouTube Channel (30+ Ways) 13

Subscribers, Subscriptions & Newsletters

Use your site’s email newsletter to grow your channel. Send embedded preview videos or links to new content and bring them back to your channel. You can always ask your audience to subscribe to your channel.

Do not ever pay for subscribers. This brings down the engagement and your authenticity is at risk in the long term.

End Screen Promotions

Use interactive graphics to link to another playlist, video, web page, or channel, or prompt them to subscribe to your channel.

You’ll be able to add them at then end 20 seconds of the videos. Plan this out, and make sure you know where they will appear.

How to Grow a YouTube Channel (30+ Ways) 15

Chase Trends

Check out your competitors and see which videos are ranking higher with better engagement. Keep checking out and refining the topics and workflow until you have a process that is well-oiled.

There isn’t any replacement for hard work. Always search for patterns like subject, editing style, or delivery system and create videos like those.

How to Grow a YouTube Channel (30+ Ways) 16

Improve Your “Watch Time”

Make your video as long as your topic requires. Nowadays, longer videos result in more watch time. This boosts your videos in YouTube’s algorithm.

Do not make videos longer just to make them longer. You will lose viewers. Generally, 7-15 minute videos perform better.

Content Mix Strategy

Always try to make videos that serve you channel’s community, perform well in search, and are shareable. You can post regular videos for your product, service, brand, or other things.

You need to mix the types of videos as well.

Along with the regular ones you can have videos that contain responding to comments, answering questions, interacting via live video as well.

Make Bingeable Videos Series

Make a video series so you can convert one time viewers into subscribers. Find specific keywords or topics and optimize your content for search.

These help you in establishing yourself as a thought leader or an influencer.

Creator and Brand Collaborations

Collaborating with another YouTuber will help you grow your channel as it helps in doubling your audience.

You will have two channel’s subscribers seeing your videos meaning more subscribers, viewers, and reach. Collaborate with guests or co-hosts that fit your niche only.

How to Grow a YouTube Channel (30+ Ways) 20

YouTube Video Optimization

Don’t only do SEO for your site, blogs, or articles. Use it to rank your videos on YouTube.

To get subscribers and growing your channel, you need SEO. YouTube results actually pop-up before other traditional blogs, articles, or websites.

Some fantastic tools for YouTube SEO are TubeBuddy and VidIQ – They help with keyword research, ranking and even your thumbnails – check out my resource page for more tools to help with SEO & Branding.

Search Engine Results Page (SERPs)

YouTube is making a killing when SEO is concerned. You shouldn’t just create videos for search engines and not people.

Do how-to’s, product reviews, and long-form (7-15+ minute) videos covering specific topics to rank higher.

How to Grow a YouTube Channel (30+ Ways) 19

Giveaways and Contests

Hosting giveaways is a one of the quickest ways to gain subscribers. Base your giveaway on your channel’s niche.

YouTube viewers love giveaways. Host giveaways or contests and encourage people to subscribe and engage with your channel.

Embed Your Videos

YouTube does not give you options to promote videos. This is why you need to have a website. Make a detailed blog or article that coincides with your channel and gives people the ability read, watch, or do both.

Embed your videos in your website or blog post and promote it to your email subscribers. Add a video widget to your blog post or website as well.

How to Grow a YouTube Channel (30+ Ways) 21

Creating, Organizing, & Promoting Your Playlists

With the increase in videos you’ll create, people will find it more difficult to navigate your channel.

This is why playlists are critical. Playlists allow you categorise and organize your channel. This allows your viewers to binge watch all videos in that category increasing watch time.

Be Interactive – Go Live!

This is a great option to boost engagement without spending much time. Live-streaming does have a learning curve. After you have learned it properly, it is the easiest way of creating video content. On YouTube, live-streaming is called YouTube Live.

It provides splendid engagement opportunities as you can communicate directly with your viewers. You can so some live streams on topics such as Q&A Sessions, Webinars, Tutorials, Product Demonstrations, etc

Should I Try Paid Adverting?

Just using organic growth is good, but you’ll have to add paid promotion at one time or the other to speed things up. Create an ad campaign and help drive subscribers and viewers to your page.

This is similar to Facebook Ads, but is tailored towards YouTube.

Deep Dive Into The Community

Other than promoting your videos to grow your channel, you need to be active in the community. This allows you to get feedback, network, and share interests with people having the same goals.

Attend events like Content Marketing World or VidCon and meet other creators like yourself and promote your videos.

How to Grow a YouTube Channel (30+ Ways) 22

Analytics, Analytics, Analytics & There’s Data Too

YouTube’s analytics and reports are crucial to your success. Your analytics are tailored to your channel and provides an opportunity for you to improve.

Do not stay away from analytic because it feels overwhelming. If you avoid it, it will not help you to understand it.

Publish to Social Media

Last, but not least is publishing to social media and promoting the hell out of it. This is no secret that video kills it with engagement and boosting performance in terms on social media.

Regularly promote your channel and videos to your followers and encourage them to become subscribers.

As soon as you upload your video, let your followers on Twitter, Facebook, Instagram, Pinterest, and LinkedIn know. Create previews or snippets for each social media platform and link it to an accompanying blog post or article on your website.

Conclusion

Driving participation using quality content is what makes up for engaged followers who advocate your brand to others. Always be true to yourself and your brand, and be in constant communication with your viewers.

Develop quality content, make thumbnails to grab viewer’s attention, deliver as promised, start videos using a strong hook, and keep things interesting. Overall, you’re creating an experience to keep your viewers’ engaged.

Did you like my post on “How to grow a YouTube channel?” Did you try any of these in your videos? What results did you get?