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TIPS & TRICKS

Everything You Need to Know About Buying and Selling YouTube Channels

Buying and selling YouTube channels is big—and small—business. If you have got, or are getting, into YouTube for purely financial reasons, it’s entirely possible that you have an endgame in mind, where you get out of the game while there is a financial impetus to make it worth your while.

Even for YouTubers who had no intention of leaving… things can change.

So, for those of you who are or might be interested in buying or selling a YouTube channel, here is our handy everything you need to know guide to that very activity.

Can You Buy a YouTube Channel?

Yes. There is no law preventing the sale of this kind of asset, there are mechanisms in place within YouTube for the transfer of ownership, and there are people willing to sell their YouTube channel. All the pieces are there, you just need to find the right channel.

It should be noted that YouTube itself does not facilitate the buying and selling of YouTube channels, meaning you would have to protect yourself (hire a solicitor/lawyer), unlike when you buy things through something like eBay, which has certain protections in place.

Can You Sell a YouTube Channel?

Again, yes! YouTube does not prohibit the sale of YouTube channels, and as mentioned in the last point, there is a mechanism for transferring ownership to another user. However, also mentioned in the last point, you’re on your own from a legal standpoint.

This is worth reiterating because if you do not legally protect yourself when making this kind of transaction, and the person selling the YouTube channel rips you off, you could be left with no legal recourse. Or, at best, a lengthy and expensive legal proceedings to get your money back.

How Do YouTubers Receive Their Money? 3

Is Buying and Selling YouTube Channels Legal?

From a legal point of view, there is nothing unusual about a YouTube channel as a digital asset, so it is no more illegal than selling an e-book, or a downloadable video game.

That being said, you should always be aware that you become legally responsible for that channel when you buy it, and, if the channel has engaged in potentially illegal activity, you could be liable.

Obviously, if the previous owner had committed a crime in a video, they would still be the one responsible for that crime, but if there are a lot of copyright-infringing videos, for example, that would then become your responsibility.

How Much are YouTube Channels Worth?

This question is a bit of a “how long is a piece of string” style of question, since the answer varies significantly.

As with many things in life, there is something of an exponential scale, with channels with seemingly quite large audiences being worth very little, but channels with enormous audiences being worth millions. Here are some factors that contribute to the worth of a YouTube channel.

Your Channel, Your Face

Many YouTube channels feature a person—or people—on camera, and their audience becomes comfortable with that person. It’s not necessarily a celebrity/fan relationship (though that does happen on YouTube), but it’s similar.

So, if the face of that channel suddenly disappears, there’s a good chance the audience will react negatively to the change, and a smart potential buyer will factor that in.

Videos Decrease in Value Over Time

Unlike blog posts, which tend to gain authority in the eyes of search engines the longer they are online, most YouTube videos decrease in value the longer they are up. Indeed, a typical video will make a significant portion of its revenue in the first few days of being online.

If a potential buyer is looking to purchase a profitable channel, the fact that the profit will start to drop immediately without new videos is a problem.

Buying the Cutting Room Floor

Many buyers would also want to purchase any raw footage that was shot for the channel, even if it was never used in a video.

This is something that a lot of YouTubers would be reluctant to sell, and that even more YouTubers wouldn’t be able to sell. After all, video takes up a lot of space.

It can also be a little disconcerting to the selling YouTuber when they realise the implication of this agreement. The buyer would essentially have the complete ownership of hours of unseen footage—potentially containing embarrassing or problematic out-takes involving the YouTuber who is selling—that they could upload whenever they wanted.

HOW TO LIVE STREAM WITH ZOOM

How do I Sell a Personal YouTube Account?

For YouTube channels that are set up as a brand, changing ownership is a relatively simple process that involves adding the buyer as an owner. You or the buyer can then remove you as an owner and the transfer is complete.

However, for personal accounts, things are a little trickier. These accounts are tied to an email address and cannot be converted to a brand account without deleting the channel. This means that the only way to safely purchase the channel is by purchasing the entire email address, which may have been the YouTubers personal email address.

If the email address is not bought as part of the deal, the new owner will not be able to keep the old owner out of the YouTube channel’s account page, which could present problems if that previous owner ever took it upon themselves to cause problems.

Final Thoughts

You can certainly buy and sell YouTube channels, but, for most YouTubers, it’s really not worth it. Channels with tens of thousands of subscribers can go for as little as a few hundred dollars, and that is assuming that amicable terms can be reached by both parties. Channels with millions of subscribers are worth much more, of course, but if getting millions of subscribers was easy, we’d all be doing it!

If you do decide to buy or sell a channel, make sure you protect yourself from a legal standpoint, as there is real potential to get shafted and left with no practical legal recourse.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
TIPS & TRICKS YOUTUBE

How to Write a YouTube Script

There are many YouTubers with what some would call the “gift of gab”, who are able to sit down (or stand up) in front of a camera and chatter away for a solid twenty minutes or longer with little more than a few scribbled notes for prompting. For those lucky few, YouTube can be a magical place. For many of us, much more work is required to make the YouTube dream a reality, and scripts soon become an important part of the process.

Unfortunately, knowing that you need a script for your YouTube videos and knowing how to write a YouTube script are two very different things. Fortunately, you have lovely articles like this one to help you along!

Know Your YouTuber

If you are writing a script for yourself—as many YouTubers do—this part should be relatively simple for you. We can all stand to learn a little more about ourselves, but hopefully you know yourself at least a little.

However, if you are writing a script for another YouTuber, it is important to know a little about them. Script writing can be a bit strange at times, since you are only creating part of the final product. A good script can die in the hands of a bad actor, just as a bad script can get by in the hands of a good actor. But the best scripts results are often achieved when the words on the page and the person reading them mesh.

If at all possible, you should write your script with the voice of the YouTuber who will be reading it in mind. We’re not talking about their literal voice (though that can sometimes help, too), but their voice in a broader, more metaphorical sense. Does what you’re writing suit their personality? Will it sound right coming out of their mouth?

Ultimately, a good YouTuber will be able to work with what they got, but why make it hard for them? And, if you are writing your own script, why make it hard for yourself?

How to Write a YouTube Script 1

Format Your Script Appropriately

Most YouTubers don’t embark on their YouTube career knowing how to write a proper script from the get go. Perhaps if you have a background in film studies, or you are an aspiring screenwriter, you will know the technical side of putting a script together.

However, that’s not what we mean.

Formatting your script appropriately is a contextual thing. If you are writing a script for a big YouTube channel, or perhaps you are making a short movie for YouTube, you should probably make that script look as professional and legitimate as possible. That being said, if you are writing for another YouTuber, they might have their own preferred format. And, if you are writing for yourself, you can pretty much do as you please as long as the result is usable by you!

Do Your Research

Working with a script provides a golden opportunity to be right first time. With live broadcasts—especially when the thing being broadcast includes interactions with uncontrollable external elements, like other people—there will always be an element of uncertainty. Things may get said that are not correct. Mistakes may get made.

Not so with produced videos.

If you are going to be taking the time to write out a script, take advantage of that process to ensure that everything you are saying is correct, both in a factual sense and in the sense that it works from a tone and cadence perspective.

Make Sure There is a Structure

When you boil it down, a script is just a story. In the same way that a work of fiction, or a blog post, or a news article has to have certain elements, so should your script.

There should be an introduction, where you establish the premise of the video while also grabbing the viewer’s attention. Remember, most viewers who decide to pass on your video will do it in the early stages. There should be a middle, which will contain the meat of the content. And, finally, there should be an end, or conclusion, where you satisfyingly finish the video and leave the viewers happy that they stuck around for the whole thing.

While the writing style is obviously very different, it can help to consider the elements of your script as though they were a blog post or short story. Is the viewer given reason to stay? Are they given what the video promised them? Is it entertaining?

Try It Out!

Do not, we repeat, do not just patter out a script on your keyboard, proofread it, and call it a day. As much as we all like to think that the voice in our heads is a reliable mirror of reality, the truth is that all manner of problems can be missed if you don’t—at the very least—read the script aloud before you mentally sign off on it.

The ideal scenario would be you reading your script to someone else, so you can get their opinion on it as well as your own, but if you can’t get another person involved, consider recording a dry read—it can be audio only—and listening back. This will often help you catch any weird quirks or difficult sentences that looked fine on the page.

Final Thoughts

YouTube scripts aren’t for everyone, and anyone that tells you otherwise should be given a healthy dose of suspicious side-eye.

That being said, they will help far more people than they harm, as most of us are just not that adept at free-flowing, natural sounding speech without something to help us along. Of course, speaking naturally while reading a script is also a skill that needs to be learned, but it is an easier skill than speaking off the cuff without any script at all.

If we could reiterate one piece of advice, however, it would be to read your script aloud before signing off on it. You would be amazed at what you can miss when you’re reading things in your head.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Promote YouTube Videos on Twitter

The explosion of social media and sheer pervasiveness of its adoption has left us with no shortage of places to promote our YouTube videos when the time comes. There’s short form messaging platforms, long form message platforms, image-only platforms… you get the idea.

In fact, the main dilemma you face when promoting your work on social media is not the where (the answer to that being as many places as you can) but the how. And, as you might expect, the answer is different depending on which platform you are promoting to. You wouldn’t promote your work on Facebook the same way you would on Twitter. Well, you could, but you’d be missing out on an opportunity to maximise your potential.

In this post, we’re going to be looking at how to promote YouTube videos on Twitter.

Why is Promoting Videos on Twitter Different?

In truth, it doesn’t have to be. If you wanted, you could easily write a single update informing everyone about your new video, throw a link and maybe a few hashtags in there, and push it out to all of your social media platforms. It would get the information out, and it’s better than nothing.

The thing is, people don’t use every social media platform the same way. It’s a lot like evolution and natural selection. Animals can co-exist in different niches, but when two creatures are in direct competition for the same resources, one of them has got to go.

This is why Facebook, Instagram, Twitter, Pinterest, TikTok, and countless other social media platforms with their own unique take on things are able to exist alongside each other. Meanwhile, platforms like MySpace, Vine, and Path are no longer around.

Each platform is used in different ways, so it makes sense that promoting things on each platform would take a different form.

How to Promote YouTube Videos on Twitter 1

More Than Just an Update Feed

One of the main things Twitter users expect from you is some kind of inherent value to your content. In truth, this applies to all social media, but the form that value takes differs. What we mean by value, is that your Twitter account should give people a reason to follow it in its own right, not just because of the YouTube channel it is promoting.

If a Twitter account just exists to tweet out the latest videos, very few people follow it. And, if very few people are following it, there isn’t going to be much value in promoting your videos there.

You should try to use your account regularly, providing content that your potential audience enjoys. If you are a tutorial YouTuber, tweet tips and tricks from time to time. If you are a comedy YouTuber, tweet jokes. The idea is to get people to want to follow your Twitter account for the content you are putting out on the account. That way, when you promote a video, it won’t feel like you’re just advertising at them, and they are more likely to want to check it out because they already like your content.

Don’t be Afraid to Share Other YouTuber’s Content

Technically, this is kind of an addition to the above point, as it is essentially a way to add more value to your Twitter account. Don’t be afraid to share relevant content from other YouTubers if it has some value for your followers.

Yes, sharing content that could rightly be termed “competition” might sound counterintuitive at first, but ask yourself this; what are the chances that your viewers would never have come across your “competition” on their own?

The reality of being a content creator today is that there is no such thing as a completely untapped niche, and you will always have competition. The trick is to be authentically you. You might be delivering the same content, but you’re doing it your way.

But occasionally sharing useful content from other YouTubers not only adds value to your Twitter feed, it can help build positive relationships with those other YouTubers.

Put it in Your Bio

Unlike YouTube, many tweeters will head over to your bio before they click that follow button, which makes your bio quite important. You don’t have a lot of space to cram it all in, but you should make a special effort to get across what you do, and, if YouTube is your main thing, definitely put a link to your channel in there.

Get Involved

Another way in which Twitter is quite different from YouTube is in the reciprocal nature of the platform. Despite the comments, YouTube is very much a one-way experience. Not so with Twitter.

Twitter is a place for conversations, and conversations are a great way to find new people who are interested in the kinds of things you make videos about. Of course, you have to find a balance between getting involved on Twitter and spending far too much time on Twitter, but that’s a learning curve we all must master.

How to Promote YouTube Videos on Twitter 2

Always Use Hashtags

Hopefully, if you’ve been engaging with the relevant communities, you will already know which hashtags are appropriate for your content. But, if you don’t, make sure to do a little research and find out where the action is regarding the videos you make.

You don’t need to go overboard and populate your tweet with nothing but hashtags and a link, but there should be at least one or two in there to get your video in front of the right eyeballs.

Final Thoughts

Twitter is just one tool in your video promotion arsenal, but it happens to be the tools with the largest immediate reach. Sure, Facebook might have more users, but there is far less potential for your content to spread beyond your immediate circle on Facebook than there is on Twitter.

Like all tools, it needs to be used correctly to get the best out of it. But, as always, you need a foundation of good content. No matter how good your Twitter strategy is, there needs to be compelling content to promote with it.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
TIPS & TRICKS YOUTUBE

Do YouTubers Delete Negative Comments?

It is no secret that YouTube has a bit of a reputation for less than positive comments. Indeed, it is often considered good advice to up and coming YouTubers to avoid the comments altogether. Like most social platforms on the web, many-a-YouTuber has learned the hard way that no matter how well they might conduct themselves online and on their channel, they can’t control how the people who watch their content act.

Or can they?

As a YouTuber there are many tools at your disposal to help make your channel as friendly as possible. You can report spam comments, hide particular commenters so that their comments don’t show up on your videos any more, and, yes, delete comments entirely.

Do YouTubers Delete Negative Comments?

As you’ve probably already guessed, the answer to this question is not as simple as it perhaps could be. Which is to say; the answer is yes, YouTubers do delete negative comments—it certainly does happen. But not all YouTubers, and there’s no practical way of knowing what percentage of YouTubers do, though we suspect it’s a minority.

For larger YouTubers who can get hundreds—even thousands—of comments a day, it is simply not practical to delete every negative comment. Even if the negative comments made up a vanishingly small portion of the overall comments, they would still have to be aware of those comments, and noticing a few comments among thousands—no matter how mean or inappropriate—is a difficult task to say the least!

Still, someone YouTubers nevertheless make the effort to prune comments of anything that is not conducive to the kind of atmosphere they are trying to build with their channel, so let’s take a look at some of the reasons a comment may find itself being removed.

Do YouTubers Delete Negative Comments? 1

Why Do YouTubers Delete Comments?

There are several reasons a comment might find its way into the trash, and none of them are universal, which is to say that something that might be perfectly acceptable in the comments of one channel might be wholly inappropriate on another. There is, of course, a practically endless list of reasons why a YouTuber might choose to delete a comment, including things like “because I don’t like them”, but we’re going to focus on the most common reasons.

Explicit Language

One of the most common reasons to remove comments is because they contain explicit language. In this case, it is the language itself, rather than the content or intent of the comment, that gets the message deleted.

This could be because the YouTuber wants to foster a family friendly community around their channel, or it could just be because they don’t like explicit language. Whatever the reason, if you are commenting on a channel like this, find ways to express yourself that don’t involve swearing!

Offensive Comments

A couple of caveats need to be made here. Firstly, when we say “offensive”, we are talking as universally as possible. Offence is a very subjective thing, and what offends one person might not offend another, but we can generally assume that if someone is maliciously insulting someone else, it is an offensive comment.

The second caveat is that offensive comments are distinct from explicit language. It is possible to use explicit language in a way that is not offensive (beyond any offence caused by the word itself). For example, it is very common in the UK to use explicit language when talking to a friend. On a similar note, it is perfectly possible to be offensive without using explicit language.

So what do we mean by offensive comments? Generally speaking, anything that is attacking someone else, whether it be personal insults or insults directed at a group of people with obvious intent to upset.

Hot Button Topics

This one is a little trickier since what constitutes a hot button topic these days changes so quickly. Essentially we are talking about any topic that tends to polarise people and cause arguments, with religion and politics being two of the biggest culprits for this.

Again, not every YouTuber will care if these things are being talked about in their comments, but for YouTubers who want to foster a friendly atmosphere and a sense of community, it is often best to keep these kinds of topics out of the comments altogether, as they invariably end in arguments, division, and bad blood.

Do YouTubers Delete Negative Comments? 2

Troll Comments

Trolls are not always the easiest thing to identify, since part of their shtick is often mocking or insulting you without you realising, which is why this type of comment is separate from offensive comments, since trolls may not necessarily be offensive in any given comment.

It is more a pattern of behaviour than a specific comment. It could be repeated comments criticising silly things, or criticising the same thing over and over. We’re not suggesting YouTubers should delete any criticism they get, but when criticism isn’t constructive, it serves no useful purpose.

Spam Comments

Spam comments tend to get reported as such, rather than just deleted, but they do get deleted. These are comments that are only there to draw attention to something else, like another channel, or a website. They are usually identifiable by the fact that use generic language and in no way reference the content of your videos. And, of course, they will attempt to link out to something else in the body of the comment. Some spam comments don’t link, but rely on the curiosity of the reader to click on their profile based on what they have said. Regardless, they add little value to the community and rarely share anything that your viewers would be interested in.

Videos for Children

While there are a range of things that can be considered offensive, hurtful, or inappropriate to an adult, most adults can, ultimately, manage their emotional state sufficiently to come away from such a situation unscathed, but what about children. Most of us can agree that children should be protected to some degree from the more unsavoury elements of online interaction. How much of a degree that is, and what age it stops, are things people will probably never come to a unanimous agreement over.

As it turns out, YouTube has taken the decision out of our hands. Videos that feature children automatically have commenting disabled, so there is no fear of child viewers running into unpleasant comments on those videos. Indeed, the YouTube Kids app does not have the ability to show comments at all.

It’s worth remembering this because some YouTubers do deactivate their comments entirely, and some of those YouTubers are heavily criticised for it (typically when the content of the video is controversial or, ironically, offensive), so remember, if the video features children, it probably wasn’t the YouTuber’s choice to disable the comments.

Censorship

Another reason you may see comments vanish from a YouTube video’s comment section is YouTube themselves.

Although heavily criticised, YouTube does on occasion remove comments that present as red flags in the ever-changing algorithm that YouTube has going on behind the scenes.

We won’t pretend to know what YouTube deems unacceptable enough to remove without consulting the YouTuber whose video the comments are on, but they have been known to remove harsh language about nations, and even comments containing Chinese-language words related to the Communist Party (CCP), though in the case of that last one, YouTube claimed it was an error.

How to Avoid Getting Your Comments Deleted

If you’ve found that your comments get deleted often, there is likely behaviour that you need to change to stop that from happening. If it only ever happens with one particular YouTuber, we’re not saying it’s impossible that the YouTuber has a problem with you specifically. However, more often than not, the problem is with the commenter, especially if it happens across multiple channels.

The most general advice we can give is to just be polite. If you are constantly getting into arguments with people, calling people names, saying mean things about the creator of the videos you’re commenting on, you significantly increase the chances that your comment will get deleted.

More specifically, try to observe the type of community that has formed around the videos you are commenting. If every comment is wholesome, friendly, and free of bad language, your comments probably should be as well. On the other hand, if everyone is swearing and insulting each other, you should be safe to do the same.

Final Thoughts

It can be frustrating when you get your comments deleted, or comments are closed, and you can’t contribute in the first place. Try to remember that it’s not always the YouTuber’s conscious decision to remove your comments. And, when they did take the time and effort to specifically remove your comment, most of the time, they will have had a reason for it.

And, if you are a YouTuber, the best thing you can do when it comes to deleting comments is find a balance. Try not to stifle the conversations your videos create, but at the same time, don’t be afraid to create the type of community you want to create.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
TIPS & TRICKS YOUTUBE

Do YouTubers Charge for Collabs?

The question of do YouTubers charge for collabs is one that be answered very simply or in great detail. In the interests of getting to the point; do YouTubers charge for collabs? Yes. It definitely happens. In the interests of answering the question more accurately, however, it should be noted that not all YouTubers charge for collabs, and the true answer to the question is “it depends”.

Like a good deal of behaviour on YouTube, paying for collabs happens. It even happens with enough regularity that there are services dedicated to helping small YouTubers find relevant larger YouTubers who, for a little cash, will do a collab with them.

Like some kind of dating website only with a much stronger scent of capitalism. That being said, it does not automatically follow that if you want to do a collab with a YouTuber, you will have to pay them.

Every YouTuber is different, and you may find that the YouTuber you are considering approaching will not do collabs under any circumstances (or will not do a collab with you under any circumstances), or that they will happily do a collab for free, or anything in between. The spectrum of expectation is broad enough that we can confidently say for any expected response, there is a YouTuber out there who will respond that way.

So, if you’re interested in learning more, let’s dive a little deeper!

What are “Collabs”?

Short for collaboration, a collab is the name given to the process when multiple YouTubers team up to make a video—or series of videos—together. This can be for no other reason than content creators liking each other and wanting to work together, but it often has more practical connotations. We’ll get into some of the more common reasons why collabs happen in the next section, but first…

Do YouTubers Charge for Collabs? 1

Examples of Collab Videos

Let’s take a look at some types of collab videos you might encounter on YouTube, or that you might look to create yourself.

General Team Up

This is the most common type of collab you might come across, and it is one that spans many different genres and niches. In this type of collab, two or more come together to do something all at once.

It could be play a multiplayer video game, play a musical number, take on a DIY project, or really anything where all the participants can come together to make the video with each other.

Specialised Collabs

In this type of collab, two channels with the same or similar niches will team partner up, but each make their own videos. The idea here is that each participant of the collab will tackle a different part of the subject of matter, and all the videos that are part of the collab will be plugged by the other videos.

This could be educational content where two YouTubers each tackle different but complimentary topics, or a construction project where each participant handles a different part of the job.

Challenge Collabs

Another popular type of collab is the challenge collab, where the participants face off against each other to do a specific thing. For game development YouTube, this could be something like “make a game in 24 hours”. For music YouTube, it might be something similar like “make a song in 2 hours”.

Why Do YouTubers Collab?

There are several reasons why a YouTuber might choose to do a collab, and, surprisingly, they do not have anything to with money most of the time. It is often the case that the reasons for doing the collab are different for each participant, so let’s take a look at those reasons.

Exposure

The single biggest reasons a smaller YouTuber would want to collab with a larger YouTuber is the exposure they will gain. Having their channel put in front of the eyes of a much bigger audience can provide a significant boost to their channel’s growth, as long their content is good, of course.

Naturally, this reason for collabing is a one way street in that the bigger YouTuber will not gain much—if any—exposure from appearing with the smaller YouTuber. That does not mean there is nothing in it at all for the larger YouTuber, however.

PR

The biggest benefit a bigger YouTuber will get out of doing a collab with a smaller YouTuber is the positive PR from being seen helping out smaller YouTubers. YouTubers who are happy to help the little guys, so to speak, are often more liked among viewers, and YouTubers with loyal audiences have a much better chance of being around for a long time to come.

Just Because

It’s worth noting that just because there is the potential for good PR from a collab, it doesn’t necessarily mean that that’s why the bigger YouTuber is doing it. Some big YouTubers are genuinely just nice people, and are happy to help out the little guys regardless of whether there is anything in it for them.

Do YouTubers Charge for Collabs? 2

Friends

You often see YouTubers collabing with other YouTubers of a similar stature to themselves, but there is no rule that says YouTubers can only fraternise with similarly-sized YouTubers.

If YouTubers are friends, they might decide to collab just for the opportunity to work together, regardless of whether any or all of them get anything out of it.

A Good Cause

It has been known for YouTubers to come together to collab on something just because they believe in the thing they are collabing about.

This might be something noble, like planting trees, or something like preventing a faceless corporation from taking the top spot on YouTubers most-subscribed list.

Money

And finally we get to the reason that spawned this post in the first places. We don’t have any numbers on the amount of YouTube collabs that go on where money exchanges hands, but anecdotally, it doesn’t appear to be anywhere near a majority.

Still, it happens enough that entire services have appeared to facilitate these transactions, helping smaller YouTubers find a suitable larger YouTuber to propose a collab with, and enabling that larger YouTuber to get paid for it.

The Ethics of Paid Collaborations

The ethical side of this topic is very much a grey area due to the subjective nature of whether you think it is acceptable. We’re not going to pass judgement here, because this blog is about growing and succeeding on YouTube, and paying for collabs is one tool you can use to achieve those goals.

What we will say is that, even the general consensus was that paid collabs are morally questionable, they do not break any of YouTube’s terms of service, and they do not negatively affect other channels, so any argument against them would be one of preference.

Tips for Collabing

To finish off the post, we thought we’d cover a few tips to help you on your way to your next collab video.

Try to be Realistic

There is an argument to be made that you should aim high, and that is certainly one strategy to achieve success. This piece of advice is more for your own mental well-being than it is to do with any external factors.

Sure, if you have a channel with 2,000 subscribers and you propose a collab with a channel that has 12 million subscribers, you’ll probably get ignored—or at least turned down. But this rejection in and of itself is not damaging (unless you keep trying with the same YouTuber but more on that shortly), it is the effect on your state of mind from being repeatedly told no that we are warning against.

No Means No

If you do decide to reach for the stars when looking for a collab—or for any collab, for that matter—don’t be the person that refuses to take no for an answer.

You may not agree with another YouTuber’s reason for not collabing with you. Maybe you were ignored or brushed off without a reason.

The important thing to remember is that no matter how rude or mistaken you think they might have been, it’s their channel, and they get to decide what they do with it.

Work on Your Tone

There is a balance to strike when approaching a YouTuber for a collab, and it is somewhere between being too desperate and being too cocky. If you sound overly needy, you could put the YouTuber off before they even get started. Similarly, if you come off very cocky and full of yourself—especially if you’re the smaller YouTuber—you won’t make a very good impression on them.

Stay Relevant

When it comes to finding a YouTuber to collab with, size isn’t everything. The idea of collabing with a bigger YouTuber is to get exposure, but if the people you are being exposed to are not interested in the type of content you make, you are not likely to pick up many new viewers from the collab. For the most part, the bigger channel will likely moderate this themselves, since they will probably be more experienced with this kind of thing. But it doesn’t hurt to make sure you get experienced as well!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money? Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;

If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.

What Percentage of YouTubers Make Money?

Firstly, let’s set a few ground rules for this section.

When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.

The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.

YouTubers That Are Eligible to Make Money

At the time of writing, there are around 31 million YouTube channels on the platform. If we start with the lowest barrier to entry for YouTube monetisation—the YouTube Partner Programme—we know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we can’t easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number of YouTube channels with over 1,000 subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.

Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.

And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.

How Do YouTubers Receive Their Money? 3

Why is the Percentage so Low?

There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and moneymakers is the low barrier to entry.

It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.

Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.

Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.

What Does This Mean?

We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.

On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.

In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.

Other Ways of Making Money With a YouTube Channel

The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.

It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.

Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon. But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time. The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.

Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.

Multi-Channel YouTubers

In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.

It’s not uncommon among popular YouTubers to have more than one channel.

This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.

Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.

After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.

Final Thoughts

At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.

Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.

Now get out there and be the 0.25%!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Use Teleprompters?

Asking “do YouTubers use teleprompters” is a bit like asking whether people wear hats. “Some of them do, some of them don’t”, will invariably be the answer.

Unlike television, where we can confidently say that most onscreen personalities are using a teleprompter (or a cue card or something similar), YouTube has no common standard.

It is entirely up to each individual YouTuber how they run their channel, and while there are certain things that work and things that don’t work in most cases, there is technically no right or wrong way to go about it.

Do YouTubers Use Teleprompters? – When surveying my own audience if they use a teleprompter, full script, notes only or prefer to just wing it – 60% of creators prefer to wing it with 9% of them using a teleprompter to keep them on topic. 

Do YouTubers Use Teleprompters? 7

Of course, this would be a rather short and pointless post if we left it there, so we’re going to take a more in-depth look at the role of teleprompters in YouTubing—what are they, how you can get a teleprompter set up, and which situations are best for using a teleprompter versus situations it is best not to.

Do YouTubers Use Teleprompters? 1

What is a Teleprompter?

In the strictest terms of what is used in broadcast television, a teleprompter (also known as an autocue) is a device for projecting a script onto a transparent surface in front of the camera. This is done in such a way that the person in front of the camera can see the words, but they are invisible to the camera itself, with the advantage here being that the presenter or host can read the words while looking directly at the camera.

This is obviously a very useful tool in situations where the on-camera personality has a script to stick to, or needs prompting on what they have to say, but it is not necessarily what is meant when used in the context of YouTube.

There are several options for a teleprompter like setup for YouTubers, including the simplest option of having the text on the screen of your laptop or computer, with the camera above it.

That being said, there are some very affordable options available these days that replicate the full functionality of a traditional teleprompter, often using a phone or tablet as the source of the text.

These can be bought for around £50, which is a considerably more attractive option than the thousands that it would have cost to buy the kind of teleprompter that has been used in broadcast television studios for decades.

Makeshift Teleprompters

Not everyone can afford even relatively inexpensive gear like a £50 teleprompter—especially when it is possible to make do with what you have. You can fashion a teleprompter-like setup out of the electronic gadgets you have in most cases.

There are plenty of free apps that will handle the scrolling text part of the equation, and the physical side of things just requires you to be able to see the screen that your text is being displayed on. If you have a stand or clip, you can put it near the camera, but even propping it up against a vertical surface will work if you have no other options.

The trick is to get the screen as close to your camera as you possibly can. The closer the text is to the camera, the more it will look as though you are looking directly at the camera when you speak. If you can’t get your text near the camera, consider moving yourself back. The further you are from the camera, the less obvious it is that you are not quite looking directly at it.

When to Use a Teleprompter

As accessible as teleprompters are—and as easy as it is to set one up—there is still a time and a place for them.

Not every type of YouTube video warrants a teleprompter, and there are plenty of types of video that would actually be worse for the use of one.

There are some situations where it isn’t that important, such as voice over videos where the speaker is not on screen. In these cases, editing can take care of any issues without the viewer being any wiser.

That being said, having a teleprompter—or at least a script—could at the very least improve your workflow, and give you less work to do on the editing side of things.

For YouTubers whose ability to talk in a free form kind of way is one of the more appealing aspects of the channel, forcing yourself to read a teleprompter can often make the content feel stilted and awkward compared to the usual fare. And, of course, any kind of interview or other dynamic content cannot be scripted, so an autocue is entirely useless.

Where teleprompters shine, however, is with monologue-like content. When the YouTuber has scripted a section (or an entire video) and will be essentially talking to the camera, a teleprompter can allow you to get your speech off clearly and in much fewer takes than trying to remember your lines, and will take less preparation than memorising those lines.

Do YouTubers Use Teleprompters? 2

Using a Teleprompter

Given that the basic premise of a teleprompter is reading some text from a screen, there is not much in the way of learning to do when first using it.

That being said, while teleprompters are simple to understand, they can take a little practice to get good at.

Of course, some people will be naturally good at this which may seem unfair to those that aren’t. Unfortunately, the universe is rarely fair, and we just have to do the best we can.

For those of us that have to work a little harder at this, the main thing is practising what you are going to be doing. In other words, reading silently won’t cut it. You need to be reading text out loud, and working on your delivery.

The goal is for your speech to seem natural, rather than the awkward stilted speech of someone who is reading something aloud and is not comfortable about it. Consider reading aloud the next time you pick up a book, for example, or when you next read an article.

Why Not Just Memorise?

An obvious question might be, “if I have to spend so much time practising reading out loud, why not just spend that time rehearsing the actual words I will be saying?”

Of course, that is an option. There is a relevant idiom that goes something like, “give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” If you decide to put this time into rehearsing, rather than practising, you are effectively condemning yourself to rehearsing for every video you make.

If you can get good at reading from an autocue, you can just turn it on and go.

Sure, it will be slow-going in the beginning as you get to grips with the skill, but it will get easier, whereas rehearsing each video never changes; you will always have something new to rehearse.

That being said, there is no right or wrong way to YouTube. If you try using a teleprompter and find it’s not for you, don’t feel as though you are doing something wrong. If an alternative method works for you, that is the right method.

Do YouTubers Use Teleprompters? 3

Don’t be Stubborn About Edits

There can be a temptation to believe that teleprompters are pointless if you have to edit or retake parts of your video.

This can lead to YouTubers either scrapping the teleprompter when they make mistakes, or blindly refusing to acknowledge those mistakes.

It is important to remember that we are only human, and even professional television hosts sometimes mess up when reading from a teleprompter.

The important factor is not whether the teleprompter completely eliminates errors and the need for editing from your videos, but whether it reduces those errors and edits. You should always be striving to make your content better, both for your viewers to watch and for you to make.

If a teleprompter don’t make your content worse but does improve things by a noticeable amount, it is worth keeping around.

Eye Contact Matters

One thing that can be a problem for YouTubers—especially those who record in cramped spaces or use makeshift teleprompter setups—is appearing to look at the camera while you speak.

When a YouTuber is constantly looking at something other than the camera, it can get distracting for the viewer, so it is worth adjusting your setup as much as possible so that you appear to be looking directly at the camera when you are, in fact, reading your script from the teleprompter.

Weirdly, this is one of those situations where a little is often worse than a lot. Looking just to the side of the camera is often more distracting than looking in a completely different direction. If your circumstances make looking at the camera impossible, this may be a handy piece of information to have.

Of course, we are not advising you to stare madly into the camera like a glassy-eyed crazy person, not blinking, face straining from the effort of not looking away.

Above all, you want to appear natural when reading from your teleprompter.

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DEEP DIVE ARTICLE MINDFULNESS YOUTUBE

Why Do YouTubers Quit?

The dream of being a professional YouTuber is undeniably appealing. Making content for a living, working to your own schedule, doing what you love. So why, then, do so many people give up on that dream?

This is something that does not just affect those who have tried and failed to achieve the dream.

Some YouTubers achieve immense success and then, seemingly without warning, give it all up. Others seem to be on the cusp of that dream—having achieved constant growth for some time—and then just… stop.

For those of you starting out on the road to YouTube greatness, it can be something of a mystery why these people would do this, but there are perfectly good reasons behind it all (and some bad reasons), and we’re going to take a look at those reasons today. So, why do YouTubers quit?

Let’s see.

Do YouTubers Still Get Paid for Old Videos?

Burnout

Probably one of the leading causes of YouTubers quitting is burnout. One of the reasons it is so common is because it does not discriminate between successful and unsuccessful YouTubers; it is equally possible to get burnout with a few months and twenty followers under your belt as it is if you’ve been YouTubing for years and have hundreds of thousands of followers.

Burnout can come about due to a lot of reasons, but the broad scope of the problem is doing too much of something. For a long time YouTuber, this might be because they have been making the same kind of content for extended periods, and it is getting harder and harder to find the motivation to do it. On the other hand, a YouTuber who has not been doing it for that long might get burnout because they have pushed themselves too far; trying to get more content out than they have the time to reasonably make.

In both cases, it is possible to combat feelings of burnout if you take proactive steps. Things like trying to vary your content where possible. Granted, you probably have a niche and your audience expects a certain kind of content from you, but explore that niche fully, and try different things. It is easier if you do this from early on in your channel’s history, but it is never too late to start.

Remember, losing some of your audience because they don’t like a new direction is better than losing all of your audience because you don’t make videos any more!

Getting burned out because you are doing too much, and it is wearing on you can only be handled by managing your time more effectively. Most YouTubers get started while attending school or working a full time job, some might also have children to care for.

Trying to produce daily—or even weekly—videos around these obligations can be challenging to say the least. It is important to remember that many YouTube channels have succeeded with erratic upload schedules, or long intervals between videos.

Sure, your particular type of content might benefit from more regular uploads, but again, the damage from taking your time is almost certainly less than the damage from burning out and quitting!

Moving On

As strange as it often seems to those who are early on the path to YouTube success, not everybody wants this life. Some YouTubers learn this after achieving some of that success and realise it is not making them happy. Some go into the YouTube game knowing full well that they don’t intend to stick around. Other’s may merely be using YouTube as a promotional tool and have reached a point in life where they no longer have anything to promote.

Whatever the reasons, there a lot of YouTubers who quit because they don’t want to do it any more.

This type of quitting is also common with people whose success on YouTube has opened doors for them that they never previously considered. For example, a person whose charismatic nature lands them a hosting role on a television show. In that case, the person in question might never have considered hosting a television show as a career path before, but now that they have the opportunity, they find that they prefer it to YouTube.

Though not technically quitting, another reason that a YouTuber may stop uploading is because the success they have achieved outside of the platform is leaving them little time to work on the channel.

The most common example of this is probably musicians who, after gaining immense popularity on YouTube, find themselves too busy touring and making music to work on new videos. In this case, they might never have intended to stop making videos, but circumstances have made it too difficult to make time.

Why Do YouTubers Quit?

A Project Has Run its Course

Not everybody enters the YouTube game with the intention of becoming a full time YouTuber for the foreseeable future. Sometimes, people enter the platform with a specific purpose, and when that purpose has been achieved, they leave.

An example of this could be a political channel that is pushing for a certain thing—a particular candidate’s election, or a certain policy to be enacted. If that goal is reached, they could shift gears and move on to something else, but it is not entirely uncommon for YouTubers in this form to just dust their hands off at a job well done and disappear back into the night.

A similar version of this—and one that could be termed similar to burnout—is a channel exploring all the possible content in their scope. This could be a tutorial channel which has covered everything there is to teach on the thing they are covering. Again, the channel could shift gears and move onto something new, but it is not uncommon for the YouTuber to just decide to close things up and move on to new things.

This, in and of itself, is another form of the project running its course. If a YouTuber simply feels satisfied with their channel, that they have done all they want to and have nothing left to add to that particular body of work, they might decide to stop making content for that channel. You might think this is burnout, but it is different.

In this case, the YouTuber is capable of making more content, does not feel frustrated or tired with their channel, but simply decides now is the right time to walk away.

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External Factors

The final reason we’re going to cover for why YouTubers quit is somewhat less voluntary. It sadly quite common for YouTube channels to end due to factors that are either beyond their control, or of their own making but ultimately against their will.

An example of the former would be a channel that goes under due to one of the many YouTube adpocalypses. Many YouTubers do it for the love of the thing, but if you were previously making enough money from your channel to be a full time YouTuber and a change in YouTube policy erases your income overnight, it can be understandably demoralising, and might well cause you to quit.

An example of the latter tends to be things like repeated copyright strikes or community violations leading to the channel being suspended. Though we wouldn’t go so far as to say this is fair 100% of the time, it is the case that the vast majority of channels that finish up this way had plenty of warning before they were taken down.

The important thing to remember about this is that, ultimately, it is YouTube’s platform, and whether you agree with their ideas of fair use of hateful language, etc., you have to follow them if you want to use that platform.

One final note on external factors; it is worth remembering that YouTubers have lives outside of the platform, just like the rest of us. Out in the real world, there are practically endless factors that could cause a YouTuber to stop making videos. They could have had a loss in the family and are no longer in the right mindset to make content. They could have landed a new job that prevents them from making online content. They could have been arrested for something.

They might even have died. It’s always good to take a moment and consider the possibility that things are going on in the YouTubers life that are keeping them away before getting angry at them for not uploading more videos.

Final Thoughts

At the end of the day, there are more reasons than we could ever list why someone might quit YouTube. We’ve done our best to break them down into broad categories, but humans are complicated, and that complexity is hard to pin down when talking about why someone might do something like this.

Still, the most common reason by far is that of YouTubers not achieving the success they had hoped to achieve as quickly as they wanted to. The only way to avoid that particular hurdle is to stick with it, and look for ways to get better. It is no guarantee of success, but quitting is a guarantee that you won’t succeed.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can You Make Money on YouTube if You Are Under 18?

With YouTube becoming more and more of a legitimate career path, and with the barrier to entry being so low that anyone can get started from the comfort of their own home or even bedroom, it makes sense that many young people would be eyeing YouTube success before they have even left school.

At the same time, increasing concern over the safety of children online has led to ever more restrictive guidelines regarding what you can monetise on YouTube, which complicates the matter for children looking to make money on the platform.

The only real restriction on children making content on YouTube is the minimum age of thirteen. You have to be at least that age to have a YouTube channel. There are ways to work around this that we’ll touch on later in the post, but that is the only real hard limit, but it is a limit on creation, not on monetisation.

When it comes to earning money on your channel, the content you produce is more relevant than the person making it. You could be fifty years old, but if your content is designed for children, it will be subject to the additional restrictions that apply there.

Similarly, if you are fifteen years old but making content that is primarily watched by adults, you would not be subject to those restrictions.

This may all sound a bit vague, but don’t worry, all will be explained. So, can you make money on YouTube if you are under 18? Let’s find out.

Can You Make Money on YouTube if You Are Under 18? 1

Videos With Underage Audiences

Thanks to COPPA regulations, there are now considerably stricter limitations on the information that can be collected from underage watchers. While this in and of itself is not an issue regarding monetising your content, it has an indirect effect that is an issue.

The fact that YouTube is not allowed to collect as much data on their underage viewers is a significant deterrent for advertisers since one of the most compelling factors of online advertising is the ability to target your ads at increasingly narrow demographics.

If YouTube isn’t allowed to collect the information that will allow them to identify what kind of demographic is watching, advertisers can’t be sure their ads are being shown to the right kind of viewer.

It is not just videos that are marked as “for children” that fall afoul of monetisation denial, however. YouTube’s can determine if a video is primarily made for children—if for no other reason than the audience will be predominately children.

Even if you do not mark your content as intended for children—even if you do not intend for your videos to be watched by children—YouTube will mark it as such if the audience turns out to be mostly youngsters.

Making Videos As An Underaged YouTuber

There are two ways to consider the term “underage” when talking about YouTube. The first is in the legal sense of you not being able to make certain decisions for yourself due to your age. Some kinds of decisions have different age limits (drinking alcohol vs living on your own, for example) and all of them differ from region to region.

The good news is YouTube does not make much distinction here. If you are over the age of the thirteen, you are free to make content and earn money on the platform.

If you are under thirteen, however, you are not allowed to have a YouTube channel under YouTube’s terms of service. That is not necessarily the end of the road as far as your YouTube dreams go, and we’re not just talking about waiting until you are old enough. You’re just going to need a little help.

Officially speaking, your channel won’t be your own, but you can enlist the help of an adult (typically a parent) who will be in charge of the channel, while you make the content. This is perfectly allowed under the terms of service, and many very successful channels have risen to prominence in this manner, both before and after YouTube clamped down on videos by and for underage people.

Being Responsible

Now, it is important to note that we are not trying to give you advice on how to circumvent YouTube’s terms of service here. There can be debate over whether YouTube’s approach is the best way, but few people would disagree with the intent behind it. The Internet can be a dangerous place for children, in both an emotional and physical wellbeing sense.

We are not advocating you get your parents to sign up for a YouTube account and just hand you the login details and leave you to it. And if you’re a parent, we strongly advise against doing this. The adult who officially runs the account should be overseeing the content that goes on it, even if it is just to cast a watchful eye over the final edit before it goes live. They should be moderating any contact the child has with people online, and they should be ensuring the child does not get taken advantage of.

There are always exceptions to the rule, but, for the most part, children need protection, so while we are giving you advice on how to make money on YouTube if you are under 18, it shouldn’t be taken as an encouragement to break YouTube terms of service.

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How to Earn Money With an Underage Audience

As we mentioned above, there are restrictions on videos with underage audiences that all but rule out the conventional route of monetising your YouTube content through the YouTube Partner Programme, but that does not mean that you cannot monetise your videos at all.

Here are some ways you can make money with your videos even when your audience puts your channel below YouTube’s threshold for an underage audience.

Patreon

Patreon (and similar platforms) may be something a long shot if your audience is primarily underage since underage viewers are less likely to have money of their own to give. But, sites like Patreon have their own restrictions for who can use it. Patreon, for instance, has a minimum age restriction of thirteen years old to sign up, and eighteen years old before you can sign up as a creator or support another creator. They also allow under eighteens to be a creator or support one with written permission from a parent or guardian.

This means that if you have an audience that is prepared to support you through Patreon, you don’t need to worry about their age because Patreon’s terms of service will have ensured they are old enough or have permissions to do so. And, if you are too young to become a creator on Patreon, assuming you are over thirteen, you can get written consent from a parent or guardian and get started!

Promote Other Ventures

YouTubers with a young audience often build their content on top of something that appeals to that audience, such as video games. If you are able to, there may be a way to translate that appeal into a monetisable thing.

To take one popular example, Roblox—a video game where anyone can create their own mini-games for others to play—is especially popular among young gamers. It also provides the ability for people who create content for it to earn money through in-game transactions. If you have built an audience around such a thing, you could promote the games you create and potentially earn money that way. Another example would be an arts and crafts channel which also promotes an Etsy store where your own arts and crafts can be purchased.

If you go down this route, it is important to remember that the thing you are promoting needs to be relevant to your audience. There is no sense in building a channel around Marvel comic book-related content and then trying to promote a SquareSpace affiliate code. Of course, this is true of any age of audience, but it is especially true of younger audiences.

Can You Make Money on YouTube if You Are Under 18? 3

Target Older Viewers

Not everyone can shift their content in such a way that it changes the average ages of their audience—at least, not without drastic changes to the channel—but for some, it is definitely possible, and it may be the answer to your monetisation problems.

By shifting your content in a more mature direction and ensuring that your videos are not marked as made for children, you should be able to qualify for the YouTube Partner Programme—assuming you have met all the other criteria.

Of course, if you are making content aimed at very young children—seven to ten-year-olds, for example—this kind of shift will not be a practical solution. But, if your audience is a little older—fourteen to seventeen, for example—it may be worth looking into.

Tips for Being an Under-18 YouTuber

Firstly, if you are a parent or guardian reading this, we would recommend familiarising yourself with YouTube’s child safety page as a bare minimum. If you are the child YouTuber, it won’t hurt to read through that page either.

For the success part of YouTubing as a minor, we have some tips.

Don’t Take Things to Heart

There are mean people on the Internet, and they often don’t have much to say in the way of being constructive. YouTube disables comments on videos that are intended for a young audience for this very reason, but if you find yourself in the comments of yours or another YouTuber’s video and people are being mean to you, do not let it affect you.

There is a way of delivering constructive criticism that you may take some time to learn recognise. As a rough example, someone telling you that your videos are too quiet is useful feedback that you should take on board. On the other hand, someone telling you that you are ugly is not useful, since being ugly is a subjective comment and even if it were true, you can’t change how you look.

Learning to separate the useful criticism from the just plain insulting is a skill that will take a lot of practice, but in the meantime, do not let any mean comments you might encounter ruin your day.

Hone Your Craft

If you have dreams of becoming a professional YouTuber, take this opportunity to get as good as you can at making content. There are two important factors for young people here;

  • Their developing brains learn things more readily than when they are older
  • You will likely not have as much free time later in life as you do as a child.

You may be currently trying to balance homework, a social life, and any extracurricular activities you have with YouTube and wondering how that second point could be true. But trust us, while there are always exceptions, most people will have far less free time when they get older, start working full time, have a family, etc. Take advantage of all the spare time you have now to improve your video-making abilities.

If In Doubt, Don’t!

If you are in any doubt that something you are planning might be a bad idea, don’t do it. Or at least get a more experienced opinion before deciding. This can include things sharing personal stories online, expressing controversial viewpoints, and more.

Many people who did not grow up with the Internet (and some who did) have said and done things online that have had a significant and negative impact on their lives. Don’t risk saying something you might regret for the rest of your life this early on.

Can You Make Money on YouTube if You Are Under 18? 4

Privacy Privacy Privacy

We can’t stress this enough, but privacy is crucial, especially for under-18 YouTubers. If for no other reason than the YouTuber will almost certainly be living with their parents or guardians at that age and any privacy violations will affect the people you live with as well.

Don’t share personal information in your videos, and make sure there is nothing in the video that someone might be able to use to work out your home address or phone number, or anything of that nature.

Final Thoughts

YouTubing when you are under-18 is something that can be a fun hobby or a solid foundation for a future career, but you have to be careful. And, if you are a parent, remember that there is a reason you are responsible for your children.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How Do YouTubers Receive Their Money?

In a little over a decade, YouTube has gone from an interesting online video platform that is fun but ultimately frivolous, to a legitimate career path that surprisingly attainable for almost everyone.

This may feel a bit “icky” to some—YouTube was originally this fun young thing that some people were lucky enough to succeed financially at, but now it’s a mature, grown-up platform with people of all ages eeking out a living, often making content that is far from exciting or creative.

That, unfortunately, is the reality of any career. And, with any career choice, there are a lot of mundane questions to answer. Things like “what is your earning potential”, “how reliable is this career”, and, as the title of this post asks, “how do YouTubers receive their money?”

The how of getting paid on YouTube is one of those small questions that may seem insignificant at first but can be quite important for reasons we’ll get into shortly. The quick and straightforward answer to “how do YouTubers receive their money” is through Google Adsense, who pay either directly into your bank by deposit or via a cheque in the mail.

However, as with most simplified answers, this doesn’t paint the full picture. For example, there are multiple common ways for YouTubers to get paid besides AdSense and a variety of different ways to get paid by those other methods.

Don’t worry; we’re going to go over the most common ways that YouTuber’s get paid for their content; all you need to do is keep reading!

Do YouTubers Pay Tax? 3

How Do YouTubers Make Their Money?

Before you can understand how the money is received, it is important to understand where the money is coming from.

On the Internet in this day and age, there is a seemingly limitless selection of ways to leverage an audience into financial gain, both directly and indirectly.

That being said, the many years of YouTube success across thousands and thousands of YouTubers have allowed a few different methods to rise to the top of the pile in terms of convenience, effectiveness, and popularity.

YouTube Partner Programme/Google AdSense

Let’s start with the obvious. When we gave our simplified answer to the question of “how do YouTubers receiver their money” above, this was the method we were talking about. This is the built-in monetisation option that you can choose to enable when your channel has met the necessary criteria. That criteria include;

  • Have at least 1,000 subscribers
  • Have at least 4,000 hours of watch time over the last twelve months
  • Meet YouTube’s various policies for spam and community guidelines
  • Have an AdSense account

When you are part of the YouTube Partner Programme—and on eligible videos—YouTube will show advertisements that can earn you money. The exact amount earned per video depends on how many ads are served and what your viewer’s behaviour is in relation to those ads. For example, do they watch the whole ad, or do they skip it as soon as they get a chance?

These ads are actually served by Google’s AdSense platform, and any payments are handled through there. That is why you need to have a Google AdSense account before you can join the YouTube Partner Programme. Adsense supports a few different payment methods including;

  • Cheques
  • Electronic Funds Transfer (EFT)
  • Rapida
  • Bank Transfer

You might have noticed the conspicuous absence of PayPal in that list. PayPal may be the largest and most popular online payment processor, but it is not an option for Google’s AdSense.

How Do YouTubers Receive Their Money?

Membership Platforms

Membership platforms allow your subscribers to commit to a small monthly sum to support your content. The incentive usually being that having a more reliable source of revenue compared to YouTube’s standard monetisation system will allow you to put more time into your channel, and thus create better or more content. Of course, there doesn’t always have to be an incentive—sometimes people just want to support their favourite creators.

YouTube offer their own membership option for channels with 30,000 subscribers or more, but the payment is handled the same way as their ad-based revenue. However, another option is to look outside of YouTube for a third party membership platform.

The most popular example of this is Patreon, a platform that allows you to set different tiers of supporters and offer unique perks to each of those tiers. Unlike AdSense, who do not support PayPal as a payment method, Patreon allows PayPal as well as fellow online payment processors, Payoneer and Stripe. Another example of this kind of service is Ko-Fi, which allows you to get paid through either PayPal or Stripe.

Merchandise

Another way to get paid from your YouTube channel is through the sale of merchandise. There are a plethora of services around that can facilitate this, including YouTube’s own inhouse solution for channels with 10,000 subscribers or more. There are dozens, perhaps hundreds of alternatives, however. As a general rule, you can expect to find PayPal and cheque payments as an option for getting your money.

Direct Donations

It is also possible to receive direct donations from your viewers. How you receive this will depend entirely on your own preferences regarding the services you use. For example, PayPal allows you to set up a donation page for this very reason. Ko-Fi is essentially designed for small, one-off payments (the platform is built around the idea of your audience buying you a cup of coffee).

We strongly advise against just giving your bank details out, of course.

Brand Deals and Promoted Content

This monetisation option involves directly dealing with an advertiser. In this case, we can’t offer much insight into what would be involved since every deal will be different. Indeed, you could even request a particular method of payment as part of your deal.

Why is the Way YouTubers Receive Their Money Important?

If you are just YouTubing for fun and you are not concerned with earning money from it, it doesn’t really matter how YouTubers get paid. But for people who are interested in the earnings they could be receiving, and certainly for YouTubers who are looking to make their YouTube journey a career move, it is essential information.

For one thing, the part of the world you are in could determine whether or not you can earn money from YouTube directly. At the time of writing, AdSense is not available to people in the following countries;

  • Crimea
  • Cuba
  • Iran
  • North Korea
  • Sudan
  • Syria

It is also not available to individuals or businesses that are restricted by trade sanctions or export compliance laws. Granted, there probably aren’t a huge number of people who meet any of the above criteria that are looking to start a YouTube career, but it pays to know these things. The regions that AdSense is not available in are not set in stone, for example. Shifting political situations could see countries being removed from that list, or added to it.

The same reasoning applies to payment processors. For example, if you were unable or unwilling to use PayPal or Stripe, you would not be able to get your money out of Ko-Fi.

These are all things to factor in if you intend to make YouTube into a career move, but not necessarily something you should be concerned about when you are first starting out. After all, if you make it big on YouTube, but circumstances conspire to keep you from getting paid, you could always migrate to another platform. It wouldn’t be easy, but it would be doable. And there are always other ways to monetise your channel.

Monetising Your Channel: Diversity is Key

YouTube goes to great lengths to make their platform financially viable. And, even though it doesn’t always feel like it, part of that viability is making YouTubers money, since YouTubers who are earning a decent amount of money for their efforts are more likely to continue putting that effort into the platform. Even when YouTube makes significant changes that seem to harm YouTuber earning potential, it is because they are trying to make the platform as appealing as possible advertisers.

Whether the changes they make are always effective or worth the grievances they cause is a different issue, but the motive behind them is clear enough.

Unfortunately, the ever-changing landscape of YouTube monetisation, combined with the whims of advertisers and shifting trends, makes the YouTube Partner Programme a somewhat unreliable source of income. In fact, not only is it unreliable, it is typically not a great earner for many types of video. YouTube revenue is mostly measured in CPM, which is essentially an amount you earn per thousand views you get. The actual figure is all over the place due to how large a factor viewer engagement plays—a video with a lot of views but where most viewers skipped their ads might earn less than a channel with a fraction of the views, but most viewers watched the ads—but as a rough average, you can expect around $1.50 to $2 per one thousand views.

Assuming you are making $2 for every thousand views you get, you would have to be getting an average of over seventeen thousand views a day to earn enough money to be considered above the poverty line in the United States. That’s a lot of views. It’s not an unachievable goal, of course, but it’s no small feat to reach an average number of views a day that is measured in tens of thousands. It’s also worth mentioning that most people don’t strive to be just above the poverty line. To bring your YouTube revenue up to something more in line with the average income in the United States, you would be looking at around forty thousand views a day.

How Do YouTubers Receive Their Money? 2

Other Options

If you can build up a dedicated enough audience, direct contributions such as PayPal donations, or memberships such as through Patreon or YouTube’s own membership option are a great way to build a solid, reliable revenue stream from your YouTube channel.

Merchandise is also an option but should be considered a secondary option rather than your primary source of revenue. While you can realistically build a large base of people willing to contribute a few dollars here and there to support you, it is far less likely that you will be able to sell T-shirts or mugs with the same consistency, and in large enough numbers. Unless you are a fashion company, merchandise should be considered a side gig.

Brand deals are a little trickier as they typically require a brand to come to you. Pitching ideas to companies is not unheard of, but it is far more common for the company to go to the YouTuber. Sponsored videos and brand deals are by far the most lucrative of the many ways to get paid for your YouTube channel, though the exact amount you can earn will depend on your channel’s content and following.

Final Thought: Tax

There is a multitude of ways to earn money from your YouTube channel, but not quite as many ways to receive that money. The one absolute factor is that you will need a bank account. Whether you receive your money directly from Google AdSense, via a payment processor, or even via a physical cheque mailed to your home, you will need a bank account for the money to go into. The upshot of this fact is that your earnings will always be traceable, and as such, entirely discoverable by any governmental agency that might want to look into your finances.

Neither YouTube, Google, nor any of the payment processors mentioned handle taxes; that is all on you. Of course, tax law is different from region to region, and country to country. If you are not familiar with the law on taxes where you are, you should do some research to avoid getting a nasty surprise when tax collectors start knocking on your door.

In truth, the amount of money received by most YouTuber’s will not be enough to even register on a government’s tax-collecting radar, but that is not a risk we recommend taking. If you should be paying tax on your YouTube earnings, it’s better just to pay them and stay out of trouble!

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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

What is the Best Bitrate for YouTube?

Providing the best experience for your viewers is a worthy goal that all YouTubers should strive for, and one that can take many different forms.

There are times when it is blindingly obvious what steps you should take. For example, if you are recording your audio using a built-in laptop microphone and the results are fuzzy, tinny, and a whole host of other adjectives you don’t necessarily want to associate with your audio, a decent microphone is a clear step in the right direction.

There are more subtle steps you can take, however, and one of those is the bitrate you upload your video at. Finding the right bitrate is a balancing act between quality and viewing experience. Fortunately, YouTube makes things easier by processing your video to ensure that the content being delivered to your viewers is up to scratch. That being said, as a general rule, the less work you leave YouTube to do, the better. Any time YouTube has to make changes, be it to the volume levels, the bitrate, the resolution, or any aspect of your video, there is a chance the results will not be to your liking.

So, what is a bitrate? And, more importantly, what is the best bitrate for YouTube? We’ll get to what it is below, but as for the best bitrate for YouTube (Source)

Type Bitrate (Standard Framerate) Bitrate (High Framerate)
2160p (4k) 35-45 Mbps 53-68 Mbps
1440p (2K) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

Please note that the above values are applicable to SDR video only. If you want the numbers for HDR, check that link above the table.

Uploading videos at these bitrates will ensure you are giving your viewers the highest quality you can while not hitting YouTube’s bitrate cap, which will cause them to lower the bitrate in processing. If you’d like to know more on this topic, however, keep reading.

What is a Bitrate?

Bitrate is the name given to the measurement of data encoded in a unit of time which, for video, is typically Mbps, or megabits per second.

As you might expect, the higher the bitrate, the better the quality of the video.

However, that higher bitrate comes with additional bandwidth requirements, which can mean a lousy viewing experience for people whose Internet connection (or computer hardware, for that matter) isn’t up to the task. They will be getting choppy, stuttering playback which is not fun for anyone.

A variety of factors affect how much bandwidth is necessary. For example, a video running at sixty frames per second will need twice as much bandwidth as a video running at thirty frames per second that is otherwise identical. Another significant factor is the codec used since that will alter the amount of data an individual frame requires.

And if this sounds like a foreign language, don’t worry, we’ll go over codecs in a little more detail shortly.

What Happens if I use a Bitrate that is too Low?

Using a low bitrate will result in a lower quality stream for your viewer. Now, whether or not this is a bad thing is subjective; if you are happy with the quality of the video at a particular bitrate, it doesn’t matter if it is low by any other standard.

In fact, the lower you can get your bitrate without bringing the quality down too far, the better since it means a smoother experience for your viewers.

Even if a viewer has the connection for a high-bitrate video, it doesn’t hurt them to view it at a lower bitrate if the quality is good enough.

What Happens if I use a Bitrate that is too High?

Higher bitrates will result in more bandwidth requirements for your user, which, may be necessary for certain video qualities. For example, streaming 4K at 60fps in anything approaching a decent quality is going to result in a lot of bandwidth; there’s no getting around that fact.

In cases where the bandwidth requirements are higher than your viewer’s connection can handle, they will get choppy, stuttering, buffering playback.

Unlike having your bitrate too low, we do have an objective consequence for having it too high. As you increase the bitrate of a video, you will reach a point of diminishing returns where the bump in bitrate results in a barely noticeable—or completely indistinguishable—improvement in quality.

In this case, the increase in demand on your viewer’s Internet connection is not worth it for the minimal improvement it grants them.

Match YouTube

As we mentioned above, anytime you force YouTube to make changes to your video, you run the risk of them doing so in a way that you are not happy with.

It is better to aim for YouTube’s preferred properties wherever possible, which in the case of bitrate, can be found in the table above.

That being said, YouTube put a lot of effort into making their platform work as smoothly as possible. The fact that the processing stage could alter your video in a way you are not happy with doesn’t mean it will. It is also worth noting that YouTube will be making more significant changes to your video at other resolutions, so this is something you will have to make peace with one way or another.

For example, you could upload a 4K video with the encoding settings so perfectly aligned with YouTube that it needs no processing whatsoever… to display in 4K. YouTube is still going to have to process a 1080p version, and that will be the version that most YouTube viewers see—though 4K is gaining traction.

In truth, the benefits of making your video match YouTube’s desired encoding settings apply more to other aspects, such as audio levels. But that doesn’t mean there are no benefits to making sure your bitrate lines up with what YouTube wants.

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Audio Bitrates

Bitrates don’t just apply to video, of course; there are audio bitrates to consider as well. In terms of what these are and how they behave, for simplicities sake, just think of them as exactly the same as video bitrates but applied to audio.

The primary difference here is the amounts we are dealing with. Audio is considerably smaller than video, so the bitrates are also smaller. For video, we typically measure bitrates in megabits. For audio, it is kilobits. If you are not familiar with the naming system of “kilo” and “mega”, a kilobit is a thousand bits, and a megabit is a million bits. That makes a megabit a thousand times more bits than a kilobit.

Using the same link that we supplied above regarding YouTube’s preferred video bitrates, we can tell you that their preferred audio bitrates are as follows;

Type Audio Bitrate
Mono 128 kbps
Stereo 384 kbps
5.1 512 kbps

Codecs, Wrappers, and More

There are a number of other terms to deal with when talking about encoding a video, some which we have mentioned already in this article. We could probably fill an entire post on each one, but it’s worth touching on them here since they are important terms to get familiar with when dealing with video encoding.

Container or Wrapper

The container of your video is a type of file that allows multiple streams of data to be stored in a single file. Typically, a container will include metadata that can tell a player information about the file, such as the title. There are many examples of container files outside of the world of video and audio, but the important information that is contained in a video wrapper is the video and audio data. Different combinations of audio and video codecs can be embedded within the wrapper file.

YouTube’s preferred container is MP4, though the codecs you use will play a more significant role in how well YouTube processes your video.

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Codecs (Audio and Video)

Codecs are the method by which a piece of video or audio is compressed. This is necessary to reduce the size of the data so that it can be more feasibly streamed across the Internet.

I have a full deep dive in the best codecs for YouTube and the surprising differences in my blog.

Compression—and, as a result, codecs—work by reducing the data in a video or audio stream as much as possible. As an example, a stretch of video that is just blank screen and silence, if left uncompressed, will take up the same amount of space as a stretch of video of the same length that has plenty of action going on onscreen. With compression, that stretch of blank, silent screen can be significantly reduced in size since there is no need to store hundreds of frames of identical data.

Different codecs handle this compression in different ways. For example, some focus on preserving as much detail as possible, which gives the best results visually, but doesn’t necessarily achieve a great reduction in data size. Other codecs might focus on getting the size down but, in the process, lose a noticeable amount of fine detail.

As with many things in life, choosing the right code is about finding a good balance between those two aspects. That being said, YouTube’s preferred audio codec is AAC-LC, and their preferred video codec is H.264.

Framerate

The framerate is the number of frames of video that are shown per second. A single frame is essentially a still image at the resolution that the video is processed in. So, for a 1080p video that is running at thirty frames per second, you are looking at a slideshow of thirty 1920 x 1080 images every second. No wonder video takes up so much data!

The more frames your video has, the smoother a viewing experience it will be. That being said, it is not always a case of more is better. There are certain stylistic elements to consider. For example, twenty-four frames per second are the standard in cinema, and so video in this framerate tends to have a more cinematic look. If the video is footage of a video game, on the other hand, you would probably want sixty frames per second where possible.

The most common frame rates are 24, 25, 30, 48, 50, and 60, though YouTube does not limit you to one of these options.

Resolution and Aspect Ratio

The aspect ratio and resolution of your video are not quite the same things. The resolution is fairly straight forward, and even those with little knowledge in this area are usually familiar with the concept. The resolution of a video is the number of pixels being shown on screen, displayed as width and height. For example, 1080p video is 1920 x 1080, or 1,920 pixels across and 1,080 pixels down.

Aspect ratio, on the other hand, is the ratio of width to height, which describes the shape of the video screen. For example, the above mentioned 1920 x 1080 is a 16:9 screen ratio, which is the most common aspect ratio used on YouTube, but any resolution where the ratio of horizontal pixels to vertical pixels is the same is classed as 16:9. For example, 4K, which is 3840 x 2160, and 240p, which is 426 x 240, are both 16:9.

For comparison, a square video, where the width and height of the resolution are the same, would have an aspect ratio of 1:1.

Final Thoughts

Bitrates are one of those things that can be a significant problem, but probably shouldn’t be. By keeping your bitrates around the numbers suggested by YouTube, you shouldn’t have any issues with the quality of your video.

Granted, there will always be some special situations where YouTube’s recommended defaults just don’t work for you, but if you are encountering that kind of situation, you are probably knowledgable enough to figure out the best course of action. For the rest of us mere mortals, the best bitrate for YouTube will often be the one that they suggest.