Learning How to Tag YouTube Videos can be hard but I have a little technique to Tag youtube videos for search and more videos. In this video I am going to teach you how I tag my youtube videos and how you can use google, youtube search and tubebuddy to tag yours.
According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results:
Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.
YouTube does consider user engagement as well (like number of views, views in common and user “retention”) but tagging is the *first* step to ranking your video in YouTube search results (and thus getting a good chance to get ranked in Universal Results as well).
How To Tag YouTube Videos
A most scientific (but still useful to start brainstorming) approach to classifying YouTube tags (pdf) groups all the tags as follows:
Generic relationship between tag and video content:
Tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
Specific relationship between tag and video content:
Tag identifies what video is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
Tag only useful to a minority of users, specific individual or group
Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
Self-reference tagging (e.g. “my dog”),
Irrelevant/Non Useful Tags (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).
Obviously, the top three classes of tags should all be considered for ranking for various types of search queries (navigational search queries, generic search, category search, etc).
It can be hard to start on YouTube these days but if you nail the basics you will give yourself a huge head start.
1. Determine Your Goals for the Channel
First, it’s important to decide if you even want a YouTube channel for your store. It’s a lot of work, but the benefit to your business could be astounding.
Having a YouTube channel affords you a free method of marketing to potential customers. Think of it just like an email list. Your YouTube subscribers are signing up to be notified when you release new video content. This can be a powerful force if built and maintained correctly.
It has taken years and over 350 videos to reach our nearly 10K Subs. However, our website traffic is comprised predominantly of visits from YouTube as well as direct visits. In fact, these two segments account for 50 percent of our traffic. Add in organic search traffic (thank you universal search results) and nearly 75 percent of our traffic is “free.” We spend very little on traditional Internet advertising because we’ve built a name for ourselves via YouTube.
Now that you’ve decided to create a YouTube channel, your second step is determining what you want to achieve with your channel. Are you trying to build loyalty with current customers or obtain new customers? What type of customers are you looking for on YouTube? Experienced or newbies? Until you can answer these questions, you can’t start creating content.
Let’s assume that you sell dollhouse supplies. Do you want to offer tips-and-tricks videos? Do you want to showcase new products with video? Do you want to highlight amazing dollhouses from around the world? You may wish to do all of these things, but it’s probably best to have a laser-like focus when you begin.
Determining the focus of your channel should be the result of researching other channels on YouTube as well as your innate knowledge of your business. So, don’t duplicate what other channels are doing. Think about the common questions your customers ask. They’re probably also looking for these answers on Google (which loves to show videos from YouTube in its search results). Use these resources to refine the purpose of your channel.
2. Invest in Ideas and Concepts, Not Equipment
You probably already own all of the equipment you need to start your YouTube channel: a smartphone. But what you probably desperately lack is a great idea and a great concept for your channel. You should spend a ton of time figuring out your niche.
Start by writing down 50 to 100 ideas for videos. Think deeply about the titles of these videos. Type them into YouTube’s search box to see what comes up. See what your competitors are doing. See what hobbyists are doing. Figure out where they’re falling short and devise a way to create better content.
Content is king. Nothing is more important. Launching your YouTube channel is akin to launching a new business. Treat it as such.
3. Keep Your Videos As Short As They Need To Be
In today’s world, viewers want bite-sized chunks of information. Unless you really know what you’re doing, you won’t be able to get away with videos more than 2 minutes long, unless you deliver VALUE.
Remember that when you’re starting out, viewers don’t know you. All they have to judge whether they’ll click to watch your video is the title, thumbnail, and length of the video.
4. Design Thumbnails That Pop
Thumbnails, along with the title of your video, are really all you have to market your video (until you start to build an audience).
Sure, YouTube uses your video’s description and tags in its search index. But on the results page, where you’re competing with all of the other videos available for viewers to watch, your title and thumbnail are all you have to separate yourself. So make sure your thumbnail stands out.
Thumbnails with larger text stand out in YouTube’s search results.
Other tips include using a face as well as designing simple images with only a few elements, a solid (and bright) background color, and a solitary foreground image that pops off the page. Check out some of these examples.
Compelling thumbnails on YouTube.
Simple images are effective.
Thumbnails with text stand out.
The bottom line is that you should never use one of the suggested thumbnail images that YouTube provides when you upload your video. You should be designing them yourself.
5. Title Your Videos with Search Engines and Humans in Mind
The same SEO techniques that you’re using on your web pages apply to your video titles. Include a keyword, but make sure the title is enticing to a human.
Also, the first two lines of your video’s description are usually shown on YouTube’s search results. Make those two lines count.
Make the first two lines count for your video’s description.
6. Engage Your Audience Via Comments
Don’t be a nameless and faceless entity. Audiences on YouTube want to connect with their favorite channels. One simple way to do this is to engage in the comments section of your videos. Yes, this can be time consuming. But anything worth doing is worth doing right.
7. Ask Viewers to Subscribe to Your Channel Everywhere You Can
At the end of your videos, tell your viewers to subscribe to your channel. One common technique is to create an “end slate” for every one of your videos where you ask viewers to subscribe to your channel and to check out some of your other videos.
On Facebook, tell your followers to subscribe to your channel. Do the same on Twitter and Instagram. Do this on your website, too. Don’t be shy. You’re creating terrific content, right? So tell your viewers how to get more of it.
Sometimes I find myself just sat in silence enjoying the calm. I don’t mean meditate, I just mean that 5 minutes of calm before the storm has to start again. Have you ever just sat there for 5 minutes and enjoyed the silence – no tv, no podcast, no audiobook, no toddlers, no partners, nothing to do for just 5 minutes of brain relaxing space with the madness of every day life. I am a firm believer that from time to time you need to just STOP and enjoy the bubble of nothing.
Also in this weeks podcast I share my thoughts and feelings on where YouTube have been for the last 1-2 years and where I predict it will go in the coming weeks, months and years in the future.
Our lives are non-stop. Whether that’s when we’re working or even when we’re travelling. Combine that with the time spent on the internet or social media, and we barely have enough time to take a few minutes to relax and breathe. Living life at 100 miles per hour can not only be exhausting; it can be damaging to our health. Life is happening right now, as we speak. Have you taken the time to stop and appreciate just being alive and living in the moment today?
Here are five reasons why you should take a few minutes today to slow down and enjoy life.
1. Say Goodbye to Stress
Relaxing and slowing down will help decrease your heightened stress levels. Trying to cram everything on our impossible to-do lists in one measly day adds to our stress levels significantly. With stress comes higher blood pressure, higher heart rates, exhaustion and a whole slew of other physical and mental ailments. Make time for you! Taking the time to eat slower, move slower or sit still, if only for a few minutes, can give your mind and body a much-needed rest.
2. Say Hello to Enjoyment
Are you rushing through the day but aren’t feeling happy? When you live in and are aware of the present moment, you feel happier and connected. Slowing down can improve your focus whether it be the task at hand or just appreciating and enjoying life. When you slow down, your relationships become better as well as your general outlook on life. All in all, settling for a few minutes will improve your overall happiness.
3. Say Goodbye to Close-mindedness
Creating time for things you enjoy such as travel, can open your mind and let you explore the world. So don’t forget why you got your working holiday visa, always make time to visit the country you’re in, don’t let it all be about work. Never allowing time to slow down stifles your cognitive abilities. This world was made to be explored, and with that, you can see and learn amazing things. This too, creates a feeling of wonder and happiness as you appreciate other cultures, new sights and sounds, and new faces. Try a massage or something new to eat. Take the time to relax and discover the world around you.
4. Say Hello to Creativity
Rushing around all day or all week weakens your creativity. By the end of the day, you are too tired to do anything but lay there in a vegetative state. Do you like to read, write, blog, draw or anything else? These are hobbies that you enjoy doing, which you won’t have time for. Take a few minutes to do what you love to do. This not only creates feelings of enjoyment but it lowers your heart rate, washes away anxiety, and lets you be happy in the moment.
5. Say Goodbye to Poor Quality
Taking a moment to slow your pace increases the quality of anything you are doing. Working faster does not necessarily mean better. Slowing down allows your focus to centre which improves the quality of your work, of your enjoyment, and in your relationships. Allow yourself some time to accomplish what you need to instead of racing through life. You will see better quality which increases self-happiness.
We do have things to get done, places to go and people to see, but slowing down for a bit improves the quality of life. Traveling, doing something you enjoy, appreciating the great outdoors and more boosts your happiness and gets rid of the constant nag of stress and rushing through life. Not only will taking it easy for five minutes improve your mood, but it will also improve your health. Your mind and body need a break too from running at breakneck speed.
Take a break, and enjoy the moment, you deserve it.
Maybe your channel is dying and you want a refresh? Maybe its old and you want to change niche? Been in active and not sure if you can revive the channel? OR you want a clean slate and a new beginning. Today we talk about whether you should rebrand or reboot your youtube channel.
I understand how hard it can be to start a YouTube channel. Life gets in the way and you have your day to day issues with school, work, family time or even personal health. With all this juggling it can be so easy to let your YouTube channel grow old or even die with inactivity… but should you rebrand your channel to kick start it or start a new one entirely when you return?
Re-branding A YouTube Channel
Maybe you started your channel years ago and you feel its cringey and hard to watch. Or you’ve decided that you want to move niche and update your public image, then a rebrand might be best for you.
Before you start a new channel and throw away your hard work, ask yourself a few questions.
Does your existing channel get regular traffic? – Don’t waste that traffic! Ignore the existing audience and you lose the opportunity to convert them to your new content
Will the old content harm your new brand? Or is it just a different niche? – There is nothing wrong with keeping the old content, announcing your new direction in a video, adding the old content to a playlist and starting the new content/brand with the next upload – with clear thumbnails and a new set!
Is the channel entirely dead? – If there is absolutely no traffic, links or existing audience there might not be anything to save. In this case you need to ask yourself if you want those old videos at all…. you could always make them private and then re-brand the channel.
If all else fails, you can always start your journey from zero and build a new home on YouTube by opening a new account.
Keep Learning And Grow On YouTube (DEEP DIVE) // The secret to non stop growth on youtube, life and business is learning. If you keep learning new skills, keep learning your niche then you can keep talking about it and teaching people. You can grow your channel and secure your future success by learning marketable skills that can add to your income.
Grow Your YouTube Channel While Learning – I have been on YouTube since 2012 and I strive to get better with every video. Every chance I get I listen to audio books, watch videos and experiment with new platforms to see how this can help my audience and expand my overall reach, and you should to!
YouTube Algorithm Explained 2019 (DEEP DIVE) //Trigger The NEW YouTube Algorithm in 2019 means a refresh of what you need to do to get your channel into the Algorithm on YouTube. What is the YouTube Algorithm? This is the mathematical formula that helps Youtube rank and suggest your videos to others. There are a few things you can do to help your chances of triggering the Algorithm to help you grow your youtube channel in 2019.
Best YouTube Growth Strategy from a YouTube Certified Expert for FREE // FREE Channel Growth on YouTube is down to best practices but a good youtube channel growth strategy for youtube mixes branding, niche development, keyword research and watch time growth to boost overall channel performance.
1 – Pick Your Niche – You need to be comfortable about making videos on this topics for a long time, so pick something you like and can nerd out about for months and years to come. You will need to build your YouTube growth strategy around specialised topic within that niche for example, GAMING and then the sub topic of DESTINY 2. The sub niche is the key part of this. If you was to just pick the broad topic of GAMING it will be hard to establish yourself as a though leader or expert in that wide rang of videos.
2 – Ask Yourself Questions – The best way to find topics that are evergreen and will interest your audience is to ask yourself questions. If you could go back 3-4 years ago to when you first fell in love with the topic you are thinking of making video for, what would YOU want to know about it? If you could ask an expert 20 questions on the topic, what would YOU ask them? Now those are your first 20 How To videos to feed the YouTube growth Strategy evergreen search friendly system.
3 – Keyword Research – For you to expand your reach beyond your subscriber base and lure more viewers to your content from outside your community bubble, you need become search friendly. This means researching the best keywords to sprinkle into your video titles and descriptions to improve your relevancy and rankings.
4 – Video SEO – Titles, description and tags are very imports in a YouTube Growth Strategy. A keyword rich title, a long thoughtful description and well researched tags help feed the youtube algorithm and can deliver some really solid traffic in the long term.
5 – Video Series – To boost your watch time and really dial in your YouTube growth strategy you need to be thinking of playlists and series. Pick a topic you want to talk about and break it into 5-6 pieces. This can then be used as 5-6 videos in a series. This could be a tutorial or a lets plays but the idea if that if someone watches 1 of them, they will want to watch the others to get the full scope of the series you have made.
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HOW TO MAKE MONEY ON YOUTUBE — HOW TO BECOME A YOUTUBER (EP 06) // Making money on YouTube can help you grow a brand and invest in equipment. To make money on YouTube you need a mix of income sources — YouTube Partnership, Affiliate Marketing Links, Sponsorship, Product Sales, Merchandise and more.
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.
HOW TO PROMOTE YOUR YOUTUBE CHANNEL and VIDEOS — HOW TO BECOME A YOUTUBER (EP 05) // YouTube Promotion, or advertising your channel and video to help it grow i very important. There are a few things you need to consider when thinking of how to grow your channel — including your niche, branding and your audience demographic.
HOW TO MAKE A GOOD YOUTUBE VIDEO — HOW TO BECOME A YOUTUBER (EP 03) // If you make a good video for YouTube you can maximise your chances of ranking in search and winning over your first few subscribers. How to make a YouTube video is an art that takes time but these tips should help you get started on How To Become A YouTuber.
YOUTUBE EQUIPMENT FOR BEGINNERS — HOW TO BECOME A YOUTUBER (EP 02) // YouTube Beginners Setup Equipment can be as simple as your smartphone, a webcam or your laptop. Become a Youtuber from that you have in your pocket. YouTube equipment on a budget can be very easy to find and overtime you upgrade to best equipment and grow as you improve.