Welcome to the world of YouTube, a platform where creativity knows no bounds! But with this endless potential comes the responsibility of navigating legal and platform-specific rules.
One question many new content creators ask is: can I upload public domain videos to YouTube? Or services like Kartoffel Films
This blog post aims to demystify this question and take you through everything you need to know about copyright, public domain, YouTube’s upload rules, and how these factors intertwine.
Understanding Copyright Laws
In simple terms, copyright law protects original works of authorship, including videos. When a video is copyrighted, the owner has the exclusive right to use, reproduce, or distribute the work.
Infringement occurs when someone uses, reproduces, or distributes copyrighted work without the owner’s permission.
Violating copyright laws on YouTube can lead to consequences, such as video takedowns or even channel suspensions. In extreme cases, you could even face legal action from the copyright owner.
What is Public Domain?
The public domain comprises works that are not protected by intellectual property laws, either because the copyright has expired, the work was not eligible for protection, or the copyright owner has explicitly relinquished their rights.
These works can be freely used, reproduced, and distributed by anyone.
Using public domain content is an excellent way to access and share creative material without fearing copyright infringement. However, it’s crucial to verify a work’s copyright status before using it.
The Intersection of Public Domain and Copyright
How do copyright laws apply to public domain videos? In essence, they don’t. But the tricky part is determining whether a video is truly in the public domain.
Works can be mistakenly labelled as public domain, or they may contain elements that are still under copyright.
Therefore, it’s important to do thorough research and, when possible, consult with a legal expert.
How to Find Public Domain Videos
Numerous resources offer public domain videos, such as the Prelinger Archives or the U.S. National Archives.
However, before using a video from these or other sources, verify its copyright status.
Check for any indications of copyright, research the creator, and consider the date and country of publication, as copyright laws and durations can vary.
Projected Public Domain Additions (Based on U.S. Copyright Law)
Works published in 1923
Works published in 1924
Works published in 1925
Works published in 1926
Works published in 1927
Please note that this is a simplified representation. In reality, determining whether a specific work is in the public domain can be complex and depends on factors like the date of the author’s death, whether copyright was properly renewed, and the laws in different countries.
Internet Archive Statistics (As of September 2021)
The Internet Archive, which includes resources like the Prelinger Archives, is one of the biggest repositories of public domain and Creative Commons-licensed content. This gives you an idea of the sheer volume of such content available, although not all of it may be suitable or legal to upload on YouTube.
Can I Upload Public Domain Videos to YouTube?
Yes, you can upload public domain videos to YouTube, but there are some considerations.
Use these metrics to understand what’s working and what’s not, and adjust your content strategy accordingly.
Potential Challenges and How to Overcome Them
One challenge when using public domain content is ensuring the material is genuinely free from copyright. To mitigate this risk, do thorough research and consider seeking legal advice.
Additionally, some viewers may not be interested in watching public domain content that’s widely available elsewhere. To attract viewers, consider how you can add unique value or provide a fresh perspective on the content.
Uploading public domain videos to YouTube can be a unique way to share valuable content, but it’s essential to understand the nuances of copyright laws, YouTube’s policies, and best practices for adding unique value to these works.
With thorough research and a touch of creativity, you can leverage public domain content to create engaging, legal, and potentially profitable content on YouTube.
For further reading and exploration, here are some useful resources:
In today’s digital landscape, YouTube has emerged as a go-to platform for content creators looking to share their passions, expertise, and stories with the world.
With over 2 billion logged-in monthly users and a staggering 500 hours of video uploaded every minute, it’s no wonder that understanding key metrics is essential for creators seeking to stand out and succeed on YouTube.
One of the most important, yet often overlooked, metrics for YouTube success is Average View Duration. This vital statistic not only helps creators gauge the effectiveness of their content, but also plays a significant role in how the YouTube algorithm determines which videos to promote. In this blog post, we’ll delve into the intricacies of Average View Duration, discuss the factors affecting it, and provide actionable tips for improving this crucial metric.
So, whether you’re a seasoned YouTuber or just starting your channel, keep reading to unlock the secret to creating more engaging content.
What is Average View Duration?
Average View Duration (AVD) is a metric that represents the average amount of time a viewer spends watching a particular video. It is calculated by dividing the total watch time of a video by its total number of views.
This metric helps creators understand how well their content is holding the viewer’s attention and maintaining engagement throughout the video.
How it differs from other metrics like Watch Time and Views
Average View Duration, on the other hand, focuses on the quality of engagement by assessing how long viewers stay on a video on average. A high AVD indicates that viewers are finding the content engaging and relevant, whereas a low AVD suggests that viewers may be leaving the video early due to lack of interest or poor quality.
Why Average View Duration is important for YouTube algorithm and audience retention
The YouTube algorithm uses Average View Duration as a key factor when deciding which videos to recommend and promote. Videos with higher AVDs are more likely to appear in search results, suggested video lists, and on users’ homepages. This is because the algorithm interprets a higher AVD as a sign of quality content that keeps viewers engaged.
Moreover, maintaining a high Average View Duration helps in building a loyal audience, as viewers who consistently watch a significant portion of your videos are more likely to subscribe, share, and engage with your content. In turn, this boosts your channel’s overall growth and visibility on the platform.
Factors Affecting Average View Duration
There are many factors that can impact your Average View Duration. Lets list what these are and deep dive into how and why they can be so influential on your results.
You need to match the video length to the audience expectations. Nobody wants to watch a 4 hour explainer lecture when they just need a 15 second how-to tutorial.
Pros and cons of short and long videos
Short videos have the advantage of being easily consumable and shareable, often leading to higher view counts. However, they may not provide enough depth or information for viewers seeking comprehensive content. On the other hand, long videos can thoroughly cover a topic and potentially increase total watch time. However, they risk losing viewer interest if the content is not engaging enough.
Identifying the sweet spot for your content
Finding the right video length for your content depends on various factors such as your target audience, the nature of your content, and your presentation style. Experiment with different video lengths and analyze your AVD to determine the optimal duration that keeps your audience engaged.
Relevance to the target audience
Ensuring your content is relevant and valuable to your target audience is essential for maintaining their interest. Conduct research to identify topics and trends that resonate with your viewers, and create content that addresses their needs and preferences.
Production value and editing
High-quality production and editing can significantly impact AVD. Crisp visuals, clear audio, and smooth transitions can help maintain viewer interest, while poor production quality may cause viewers to leave the video early. Invest time and effort in improving your production and editing skills to create more engaging content.
Audience targeting and demographics
Understanding your audience’s preferences
Knowing your audience’s preferences, such as their age, location, interests, and viewing habits, can help you tailor your content to their tastes. Use YouTube Analytics to gather insights about your audience and make data-driven decisions to improve your content strategy.
Catering content to their interests
Once you have a clear understanding of your audience’s preferences, create content that speaks to their interests and expectations. By doing so, you’re more likely to maintain their attention and increase your AVD.
Tips to Increase Average View Duration
Lets help to get you more views and keep them hooked for longer.
Grab viewers’ attention in the first few seconds
Importance of a strong hook With the abundance of content available on YouTube, it’s crucial to capture your viewer’s attention right from the start. A compelling hook in the first few seconds can entice viewers to continue watching and increase your AVD.
Examples of engaging openings
Pose a thought-provoking question
Share an interesting fact or statistic
Preview the video’s key takeaways
Use humour or tell a personal story
Optimize video structure and pacing
You need to make your videos more consumable and binge worthy. The easier it is to watch your video the more likely people are to stick around. Here are some ways to make your content more easy on the eye.
Break content into sections
Organize your content into clear sections to help maintain viewer interest and make your video more digestible.
Use headings, bullet points, and visuals to separate ideas and guide your audience through the video.
Use timestamps and visual cues
Adding timestamps to your video description or as a pinned comment can help viewers navigate your content more easily. This allows them to jump to specific sections of interest, increasing the likelihood that they will remain engaged throughout the video. Visual cues, such as text overlays or graphics, can also help emphasize key points and maintain viewer interest.
Encourage interaction and engagement
The more they engage the more YouTube can see they are satisfied with the content and willing to share across the platform to new audience members.
Asking for likes, comments, and subscriptions
Prompting viewers to like, comment, and subscribe not only fosters interaction and community building, but also signals to the YouTube algorithm that your content is engaging. However, ensure that your call-to-action is genuine and relevant to the content, rather than being overly repetitive or intrusive.
Incorporating polls and quizzes
Including polls, quizzes, or other interactive elements can boost audience engagement and encourage viewers to spend more time on your video. These features can also provide valuable feedback on your content, helping you make data-driven decisions to improve your AVD.
Analyzing Average View Duration for Continuous Improvement
The more stats you have the more you can learn from what does well, and what doesn’t. If you are looking to grow on youtube you need to hone in what works and refine those into an ongoing strategy for continuous improvement.
Accessing YouTube Analytics
To access and analyze your Average View Duration data, navigate to YouTube Studio and click on the “Analytics” tab.
Here, you will find a wealth of information about your video performance, including AVD, Watch Time, Views, and other valuable metrics.
Identifying trends and patterns in your data
Analyze your AVD data over time to identify trends and patterns that may indicate what resonates with your audience.
Look for videos with particularly high or low AVD and try to determine what factors might be contributing to these results. Consider the following questions:
Are there any similarities among videos with high AVD?
Does a particular topic or format perform better than others?
Are there specific points in your videos where viewers tend to drop off?
Adjusting content strategy based on insights
Once you’ve identified trends and patterns in your data, use these insights to adjust your content strategy accordingly.
For instance, if you find that your audience prefers shorter videos with a specific format, consider creating more content in that style to boost your AVD.
Continuously monitor your analytics and adapt your approach to ensure that you are providing content that keeps your audience engaged and coming back for more.
YouTube Average View Duration Stats and User Behaviour
Average View Duration by Content Category
Average View Duration
Lifestyle & Vlogging
Tech Reviews & Tutorials
Health & Fitness
DIY & Crafts
*Please note that these numbers are approximations and may vary depending on the specific niche and creator.
Viewer Retention by Video Length
Under 2 minutes
Over 30 minutes
*These percentages represent the average proportion of viewers who complete watching videos of various lengths.
Table 3: Impact of Viewer Interaction on Average View Duration
Average Increase in View Duration
Polls & Quizzes
*These values represent the estimated increase in Average View Duration when viewers interact with a video in various ways.
Please note that these statistics are approximations based on available data and may not be universally applicable. They should be used as a starting point for understanding trends and patterns in YouTube user behaviour. Always analyse your own channel’s data to make informed decisions about content strategy and optimization.
As we’ve seen throughout this blog post, Average View Duration is a crucial metric for gauging audience engagement and ensuring success on YouTube. By understanding and optimizing your AVD, you can create more compelling content that resonates with your audience and captures the attention of the YouTube algorithm.
To improve your AVD, don’t be afraid to experiment with different formats, lengths, and styles. Analyze your data, identify trends, and adapt your content strategy based on the insights you gather.
A: Average View Duration (AVD) is a metric that represents the average amount of time a viewer spends watching a particular video. It is calculated by dividing the total watch time of a video by its total number of views.
Q: How does Average View Duration impact YouTube growth?
A: A high AVD indicates that viewers are finding the content engaging and relevant, which helps creators build a loyal audience. Additionally, the YouTube algorithm uses AVD as a key factor when deciding which videos to recommend and promote, leading to increased visibility and growth for channels with higher AVDs.
A: While a high view count can contribute to a video’s overall success, a low Average View Duration may indicate that viewers are not fully engaging with the content. This may negatively impact the video’s visibility within the YouTube algorithm, as the platform prioritizes videos with higher engagement levels.
Q: How can I improve my Average View Duration?
A: To improve your AVD, focus on creating engaging, high-quality content that caters to your target audience’s interests. Experiment with different video lengths, formats, and styles, and analyze your performance data to identify trends and adjust your content strategy accordingly.
Q: What is the ideal Average View Duration for my channel?
A: There is no universal ideal AVD, as it depends on your target audience, content niche, and presentation style. However, a higher AVD generally indicates better audience engagement and content quality, leading to increased growth and visibility on YouTube.
Q: How do I access my Average View Duration data?
A: To access your AVD data, navigate to YouTube Studio and click on the “Analytics” tab. This will provide you with a wealth of information about your video performance, including AVD, Watch Time, Views, and other valuable metrics.
Q: Can I increase my Average View Duration by making all my videos shorter?
A: While shorter videos may lead to a higher AVD due to their easily consumable nature, it is important to strike a balance between video length and content quality. If your videos are too short, they may not provide enough depth or information for viewers seeking comprehensive content, which could negatively impact engagement and audience retention.
YouTube is the second largest search engine on the internet, after Google. Over 3 billion searches are processed by YouTube in a month, with up to 500 hours of videos being uploaded every minute.
This means that if you have a YouTube channel and you want to get viewers, you have to work really hard to make sure your video appears at the top, or near the top, of search results.
You may have better content than your competitors but success is not just about working hard. It’s about working smart. In addition to producing quality content, you also have to make sure your channel is visible. With so many people uploading content all the time, this can prove daunting. This is where Search Engine Optimization (SEO) comes in.
So do YouTube Tags Matter? – YouTube Tags are a throw back to the old days of Website SEO. Tags used to be used to summarize a web page’s content. YouTube tags are not as important as they used to be BUT can be valuable meta data for smaller channels to help categorize content when they first upload videos.
What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing your content such that the search engine, in this case, YouTube, ranks it as one of the top results in search results.
This makes your video visible and increases the quantity of traffic to your site.
Why is it Important?
According to a State of Inbound report in 2018, 45% of marketers invested more in YouTube that year than in any other channel. This means that for you to attract marketers, you have to attract many users who will actually spend time looking at your content because they are interested in it, and are not just passing through.
This is why SEO for YouTube is important. Different search engines have different optimization techniques and YouTube is no different.
We are interested in YouTube tags here but some other techniques are also worth mentioning because they are related to tags.
Finding Relevant Video Keywords
For you to create content that will attract viewers to your site, you need to know what your audience is interested in and how they talk about it. You can do this by simply typing a keyword in the YouTube search box. As you do so, the autocomplete feature will suggest popular searches related to what you’ve just typed in.
You can also use different tools for this like TubeBuddy and Ubersuggest – Tubebuddy can help you deep dive into keywords and maximize your titles for better breakthroughs – you can download the plugin on their website.
You can also compare how frequently different keywords are used so you can know which keyword is most likely to appear at the top of search results.
A free, accessible tool you can use for this is Google Trends, which has a YouTube search option for specific keywords for YouTube. Once you know what your target audience is interested in, you can then create your content to suit their needs.
Like the title, it should be concise and attractive. Keep in mind that while Google allows up to 1000 words in the description, only the first about 100 words will appear above the “show more” link, so you have to make the first part of your description compelling and convince the viewer to look at the rest of your description.
Include relevant keywords here as well.
This is the image that appears with your video. A great video could lose potential views if it has an unappealing thumbnail. A thumbnail is just as important as a title in grabbing and holding attention.
YouTube has auto-generated thumbnail options that you can use, but for better results, a custom thumbnail would be more effective. 90% of the best performing YouTube videos have custom thumbnails.
Note that for you to use a custom thumbnail your channel has to be verified by YouTube.
Putting Your Video in a Category
You can link your video to others with similar content by adding a category to your video in the Advanced Settings.
This increases its chances of winding up in different YouTube playlists and will in turn increase your channel’s visibility. Do some research to see who else is in the category you’ve picked. In addition, check whether your target audience also follows those creators.
Finally, check how the creators in that category make their videos to know whether your content is a good, or better than theirs. The Creators Academy at YouTube takes users through a comprehensive process to help them determine what best category to put their video in.
Renaming Your Video File Using A Target Keyword
Before you upload your video, you can incorporate your top keyword in the video file. Because YouTube won’t actually watch your video to know its content, it will use your keywords, so you want to put them in places they can be detected by YouTube.
This way, the YouTube algorithm will read your keyword in your video’s file name along with the code.
Make it as easy as possible for your viewers to subscribe to your channel, or to watch similar videos by you by having the option very clearly displayed in the video.
Using Video Tags
Finally, we come to YouTube, or video tags. These are words or phrases which you can use to give more context about your video and let YouTube and your viewers know what your video is about.
Using video tags helps to rank your videos higher in search results. They are thus an important search SEO tool.
Although some studies have shown that tags play a small role in ranking a video, this doesn’t mean that you shouldn’t spend some time on them. For famous celebrities who have constant streams of visitors to their pages, tags may not be necessary.
However, for creators with a niche audience, or who are just starting out on YouTube, tags can effectively boost the ranking of the video, leading to more visitors, which in turn raises the ranking of the video further.
Tags are also important if your name as a creator, or your subject content, constantly gets miss-spelled.
Finally, tags teach YouTube that you belong to a certain category.
This will remove you from the large number of anonymous creators constantly uploading content and place you in a smaller niche which will increase your chances of visibility as there will be less competition in your category.
How to Add Tags to YouTube Videos
Beginning in the channel dashboard, where things like your subscribers and revenue appear. On the left-hand side of the screen, click on settings.
Click on channel below settings. This where your tags are. To add a new tag, click on the white empty space, type something and click enter to make it a new tag.
Now we’ll look at some tips on how you can tag your videos for better visibility on YouTube.
Make Your Primary Keyword Your First Tag
The tags you use have to actually relate to your video, otherwise you’ll be deceiving your viewers.
Therefore, since YouTube pays a lot of attention to your first tag, try as much as possible to have it as your primary keyword.
Use Common Keywords from High Ranking Videos
If you want to know how your keyword ranks online, you can search for your keyword on YouTube. Open the top 3-5 videos that are most closely related to your content.
The videos you pick don’t have to rank at the very top, but they have to be relevant. Check the tags on these videos and pick the ones that most relate to your content.
Having tags similar to top ranking videos will increase your chances of visibility.
If you find it difficult to think of keywords, you can use different online tools to generate keywords. Here are some examples.
This tool gives different statistics like search volume, competition, SEO difficulty, trends, keyword power, suggested keywords, off-page, and on-page difficulty.
Once you enter the target keyword these different parameters come up. It also has the option of filtering results according to country and language.
This tool shows keywords related to your target keyword, the related score, the search score, search volume, and overall score, which is a combination of all these.
A powerful plugin that combines productivity tools with deep dive stats to super charge your rankings and views.
VidIQ is creator focused and continues to add and improve its tools including recent add-ons like fast title and description translations to help you rank in foreign languages. You can get their free plugin by going to their website.
This tool gives you other related keywords once you’ve typed in your target keyword.
In addition to these, it also provides their search volume, trends over the past 12 months, and suggested hashtags and prepositions you can use with your keyword.
Use Keywords with a High Search Volume
Some keywords are more commonly used in search for particular content. Using commonly used keywords for your tags can serve to amplify your visibility to YouTube. Of course, they have to be relevant to what you’re creating.
You can use Ahref’s Keywords Explorer for this. Simply set the search Engine to YouTube and type in some keywords.
The estimated search volume for the month for each keyword will be displayed in percentages in descending order. From the list, you can pick out relevant keywords with substantial search volume.
Use Specific Categories of Tags.
I tackled this is a video before – You can can categorize your tags to get the most out of them.
Video Specific Tags – Your first tag should be very specific and should have the aim of describing exactly what the video is about.
This will directly place you in the niche your target audience are interested in.
Video Category Tags – Your next tag can be slightly broader and describe the category your video falls under. This will relate it to videos that talk about the same thing and will widen the base of your audience.
Your video can then be recommended along with other videos in a similar category, hence increasing your chances of being seen by more people.
Channel Level Tags – Lastly, you should have a tag that directly mentions your name or the name of your channel. This will link your video to other videos you’ve done that may not be related to your current video but will still be of interest to your viewers.
It will introduce your viewers to other work you’ve done.
Use Phrases Instead of Words
Keywords by themselves are important but sometimes they may be so general that they still hide your video in a long list of other related videos. Using a phrase that is more specific to your content together with the keyword increases your chances of standing out.
This is because your video will now be in a less competitive category. For example, instead of just using the word “make-up” for your video, you can use “how to do make-up” instead.
Don’t be too wordy
Although the maximum characters you can use for tags is 500, you don’t have to use all of them.
You don’t want to look spammy. The optimum number of characters, according to Briggsby, is about 200-300.
The fact that a keyword has a high search volume doesn’t mean it should be used indiscriminately. Use tags that are relevant to your content.
Don’t Be Deceptive
Avoid using unrelated keywords to trick users to view your content. This could actually get your content removed by YouTube. For example, don’t use the names of famous celebrities or brands just to get people to watch your video.
Don’t Place Your Tags in the Video Description
This is another violation of YouTube policy that could get you in trouble as it can be considered as an intention to mislead users.
Tracking Your Progress
Finally, did you know that you can track your ranking in search results?
You can use different tools for this, and you can track your progress and see how the different SEO techniques are working for your channel. This is an important step to see which of your efforts are actually bringing positive results.
In conclusion, tags alone may play a small role in substantially increasing your views, but, when used together with other SEO techniques, can boost your channel’s visibility.
Upload content consistently and see your rankings rise. After all, even famous celebrities started small before they blew up.
Learning How to Tag YouTube Videos can be hard but I have a little technique to Tag youtube videos for search and more videos. In this video I am going to teach you how I tag my youtube videos and how you can use google, youtube search and tubebuddy to tag yours.
Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.
YouTube does consider user engagement as well (like number of views, views in common and user “retention”) but tagging is the *first* step to ranking your video in YouTube search results (and thus getting a good chance to get ranked in Universal Results as well).
How To Tag YouTube Videos
A most scientific (but still useful to start brainstorming) approach to classifying YouTube tags (pdf) groups all the tags as follows:
Generic relationship between tag and video content:
Tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
Specific relationship between tag and video content:
Tag identifies what video is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
Tag only useful to a minority of users, specific individual or group
Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
Self-reference tagging (e.g. “my dog”),
Irrelevant/Non Useful Tags (those may vary from attention-grabbing and misspelled tags to conjunctions and prepositions).
Obviously, the top three classes of tags should all be considered for ranking for various types of search queries (navigational search queries, generic search, category search, etc).
Do Tags Matter on YouTube in 2018 or 2019? — YouTube Tags for Small YouTubers vs Large YouTubers // Video SEO and Video Tags for Youtubers can be used in very different ways. Small YouTubers need YouTube video tags to help the algorithm learn who you are and what your video is about. Large YouTubers use their viewers behaviour patterns to feed YouTube the data it needs to rank the videos without needing the tags as much.
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.
How To Tag YouTube Videos Better // YouTube Tags Tutorial to help tagging youtube videos properly. YouTube Video Tags help YouTube search results rank you better. Rank better with YouTube Tags that are relevant, related and better tags with key phrases not YouTube keyword tags.
Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.