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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What is YouTube RPM?

YouTube provides many ways for you to track the success of your YouTube channel.

After all, your success is their success, so it is in their best interests to make sure you have everything you need. Among the things YouTube provides you with—indeed, probably the most important thing that YouTube provides you with in this regard—is a raft of metrics for keeping track of how your channel is doing in a range of different areas.

You can track things like what regions of the world are viewing your videos, what demographics those viewers fit into. You can even track what devices they are viewing your videos on. But, most importantly for this post, you can check how your channel is doing in terms of revenue.

The most common metric, and typically the best gauge of how well you are doing financially, is the CPM.

CPM stands for cost per mille and is a metric of how much money you are making per thousand views. It is an industry-standard metric from the larger advertising world and, as such, it is not quite perfect for determining how your channel is doing.

YouTube is an increasingly complex platform with a growing number of ways for you to generate revenue from your channel, whereas CPM is very advertising-focussed.

In fact if you want to know more about CPM I deep dive into what is CPM in my blog.

But now its time to understand the new comer, Enter RPM.

What is YouTube RPM?

RPM—revenue per mille—is a new metric that YouTube has introduced in an effort to give you a much more comprehensive snapshot of how your channel is performing financially. It represents the amount of revenue your channel has generated per thousand streams, but the revenue counted comes from multiple sources, not just advertisements.

Those revenue sources are;

  • Ads
  • Channel Memberships
  • YouTube Premium
  • Super Chat
  • Super Stickers
  • YouTube BrandConnect

There are generally a lot of questions regarding RPM, so we’re going to attempt to answer them all here.

What is the Difference Between CPM and RPM?

The differences between CPM and RPM can be whittled down to three main aspects:

  1. CPM only factors in ad views when totalling up revenue
  2. CPM does not factor in views on videos that aren’t monetised
  3. CPM does not factor in YouTube’s share of your revenue

Overall, RPM is intended to be a much more creator-focused metric than CPM, which is very much intended for advertiser use by its nature. It may take a little adjustment, but RPM should be considerably more useful for YouTubers going forward.

What is YouTube CPM?

Why is my RPM so Much Lower Than my CPM?

It is important to remember that CPM and RPM are units of measurement and, like any unit of measurement, there are two variables to factor in. For CPM and RPM, those variables are views and revenue, and that makes it a very fluid metric since both variables can change.

CPM only factors in the views from monetised videos, which for most channels means fewer views, since many channels will invariably have some not-monetised content on their channel. CPM also only factors in revenue from ads, which for some channels, means less revenue, as there are other sources of revenue available to you, such as memberships and super chat.

The exact numbers will depend on your channel, but it is entirely possible that you could see your RPM being much lower than your CPM. If your channel does not make use of non-ad-based revenue streams and has a good amount of not-monetised content, the CPM will be higher because your RPM will be factoring in additional views without any additional revenue.

On the other hand, if you make a lot of revenue from things like memberships and super chat and have hardly any views on not-monetised videos, your RPM will be higher than your CPM because the views are roughly the same, but a lot of additional revenue is being factored in.

Finally, RPM factors in YouTube’s cut of your revenue, which is a pretty hefty 45%. This aspect alone will probably be enough to make your RPM lower than your CPM in most cases. The important thing to remember is that RPM is a different way of looking at the existing metrics of your channel.

It does not change your earnings in any way; it just presents a more representative snapshot of what they are.

How Do YouTubers Receive Their Money? 3

Is RPM Important?

We believe it is very important because of the clear direction that YouTube is going. YouTubers have long since accepted that YouTube’s built-in monetisation is not a reliable—or even a good—way to make money from your channel. As a result, they have cast their nets wide and found membership platforms, brand deals, affiliate marketing, and more. The key thing here being that none of these things are through YouTube, meaning YouTube are not getting a share of those profits.

As much as some YouTubers believe that YouTube hates them, the truth is YouTube is a business, and everything they do is an attempt to ensure they make money. Being primarily advertisement-based has posed its problems for YouTube, as every adpocalypse has shown. Demonetising thousands of channels doesn’t just hurt the YouTubers; it takes money out of YouTube’s pocket as well.

The solution is pretty obvious, of course. YouTubers have found ways to monetise their content away from the YouTube platform, and in ways that are not beholden to advertisers. It makes total sense that YouTube would look to incorporate those methods into their own platform, where they can take a cut of the profits.

Memberships, YouTube Premium views, Super Chat, Super Stickers—these are all ways in which a YouTuber—and YouTube themselves—can earn revenue in ways that do not involve advertisers. It is essentially a direct transaction between the viewer and the YouTuber (facilitated by YouTube for a small fee, of course) and as such, there are no external forces involved that might want that revenue removed.

The external forces are, of course, advertisers. In an increasingly volatile and reactionary world, advertisers are increasingly picky about the kinds of content they will allow their ads to be shown on. For example, content that includes political commentary, any kind of violence, weapons, things of a sexual nature—all of these things are essentially monetisation suicide because advertisers don’t want their brand associated with that kind of content. Despite this, there are many channels that make the kinds of content that are deemed not suitable for monetisation that are, nonetheless, very popular.

YouTube wants those channels to be able to generate revenue, but they can’t tell advertisers to take it or leave because, frankly, they will probably leave it. So they are introducing other ways for the channels to monetise so that YouTube can still earn revenue from them. And it is entirely reasonable to believe that they will continue adding ways for YouTubers to monetise their channels through the platform itself as new viable ways emerge.

The more alternative monetisation methods to advertising that become available, the more important RPM will be as a metric. It is unlikely that advertising will stop being the primary source of revenue for YouTube as a whole any time soon, but the more you take advantages of non-advertising-based revenue sources, the more RPM will matter to you.

Do YouTubers Pay Tax? 3

How to Increase YouTube RPM?

To bring your RPM up, you need to adjust the ratio of revenue-to-views. Make sure that as many eligible videos as possible have monetisation turned on, and enable all types of eligible advertisements on those videos.

Next up, make use of the other monetisation methods on offer where you can. Granted, things like super chat and super stickers are not the kind of thing that every channel can make use of, but if you can, use them. The more money your channel is generating for the same views, the higher your RPM will be.

Another thing that will significantly affect your RPM is watch time, and it is a thing that most YouTube experts will tell you is one of the most important aspects to focus on. More watch time does not only mean more opportunity to show ads—though that is undoubtedly a big part of it—it also says very good things about your channel to the YouTube algorithm.

Channel’s that get a lot of watch time are given higher priority in the YouTube recommendation algorithm, which means there will be a greater chance that your content will be recommended to new people. Granted, adding new viewers is a slower way to improve your RPM, but remember the ultimate goal; revenue. Low RPM is not necessarily a bad thing.

A YouTuber with an RPM of $5 and 200,000 views per month is making around $1,000, whereas a YouTuber with an RPM of $2 and 1,000,000 views per month will be making around twice as much. Manipulating your RPM without improving your overall revenue is a pointless endeavour.

Do YouTubers Pay Tax? 5

My YouTube RPM is Going Down, Should I Worry?

The answer to this question is “it depends”. RPM provides a good snapshot of how your channel is doing, but it is still only a single datapoint. Without taking other factors into account, you cannot make an accurate judgement on the state of your channel. As the example above illustrates, it is entirely possible for a YouTuber to have less than half of the RPM of another YouTuber, and yet still make more than twice as much revenue.

If your RPM is dropping, but your revenue is staying the same—or even increasing—that is indicative of a surge in viewers. This could happen because of a video going viral, or a mention on a much larger YouTube channel. In this case, there’s nothing to worry about. If your RPM settles at this new lower level, you might want to look into ways to more effectively monetise your new views, but there is nothing to be concerned about from the RPM dropping.

On the other hand, if your RPM starts to go up, but your revenue isn’t increasing, that could be a sign that you are losing viewers, but not viewers that generate much in the way of revenue.

Is There Any Revenue RPM Doesn’t Factor?

First of all, it’s important to remember that any YouTube metric can only tell you what is going on through the platform itself. If you are earning money through a service like Patreon, Amazon Affiliates, or even if you are booking live shows or speaking gigs directly off of the back of your YouTube channel, this should all be counted as part of your revenue, but YouTube cannot factor these variables in.

YouTube also cannot factor in brand deals and sponsorships unless they are through YouTube’s BrandConnect service. Finally, RPM does not include revenue made from merchandise sales through the merch shelf service that YouTube provides. Given the direction that YouTube seems to be heading in this area, it would be reasonable to expect that this revenue will someday be incorporated into RPM, but that is not the case yet.

Final Thoughts

When judging any aspect of your channel, it is essential not to get too hung up on any single metric. RPM provides an excellent snapshot of your channel’s financial health, but it is essentially meaningless on its own due to the fact that changes in the number of views you are getting or revenue you are earning overall will change the RPM without it being inherently obvious why.

As a lone metric with no other input, your RPM is a good measure of how efficiently your revenue is being generated. The higher it is, the more value you are getting per view (or, more accurately, thousand views). Without knowing how many views you are getting, or how much revenue you are making, that is about as much as RPM can tell you.

However, in conjunction with the revenue and views metrics, RPM is a powerful datapoint that can tell you a lot about your channel.

Ultimately, the foundation of your approach should be to make the best possible content you can, with additional strategies being considered improvements upon that solid base. You could make use of every strategy known to YouTube and still fail if you don’t have good content, so start there, and your RPM should stay healthy.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

What is YouTube CPM?

If you are new to the wide, wonderful and, let’s be honest, a little complex world of online marketing, you may have been scratching your head at the barrage of acronyms and unfamiliar terms being thrown your way. Fortunately, things aren’t nearly as scary as they can first look.

As you begin your YouTube career and start looking into the possibilities of earning money through the platform, you will no doubt hear the term CPM a lot.

It should be noted that there are many important factors to succeeding financially on YouTube, but CPM is the closest thing you’ll get to a single metric of success since it is possible to have millions of subscribers and still barely make any money because your CPM is poor.

Similarly, someone can make enough money to pay the bills on as little as tens of thousands of subscribers because their CPM is excellent. The new metric RPM may tell you exactly how much you will make but it doesn’t tell you the whole story like CPM.

But what is CPM? And how does it work?

Do YouTubers Pay Tax? 3

What is CPM?

CPM is an acronym for “Cost Per Mille”, with mille being the Latin word for “thousand”. In simple terms, it is a unit for measuring how much money a thousand views are worth. As an example, a YouTube video with an average CPM of $2 and a total of 10,000 views would earn its creator $20.

You might be understandably underwhelmed by this figure, but $2 is a relatively common average for online CPM. This is also why many YouTubers look to other means of monetising their content.

One common misunderstanding about CPM is the belief that it is a set unit in the way you might think of currency. The CPM of a video is not something that is determined in advance, but rather something that is calculated after the fact based on how the video performed (or is performing).

What Determines the Value of CPM?

So, with that in mind, what are the factors that go into calculating the CPM of a video? At its most basic level, there are only two significant factors; the value of your video to advertisers, and the engagement factor of your audience.

The first of those factors—the value of your video to advertisers—is largely determined by how lucrative your niche is. Advertisers want to put their ads in front of people who are likely to be interested, so they’re not going to pay to put their ad for solar powered garden lights on your video about vintage cars. Sure, there might be some people who are interested, but the advertiser can’t be sure of that, whereas a video about garden landscaping is a much safer bet.

The more competitive your niche, the more your video is worth to advertisers since the very demand for advertising space in that niche drives the value of the ad up. It is essentially a bidding war, with the advertisers who are willing to pay the most being the ones that get their ads on the video. For niche’s with not much competition, the advertisers can get that space for considerably less, which means less money for the creator.

The other factor—the engagement of your viewers—is probably one of the most underappreciated aspects of monetising YouTube content. It is not enough to simply get a lot of eyeballs on your videos; those eyeballs have to engage with the advertising for you to make money. That is how some YouTubers can be financially successful with a relatively small subscriber-base while other YouTubers with enormous followings barely get by.

Other Factors

Those may be the two most significant factors contributing to how large your CPM is, but there are other things to take into consideration that are also important, such as watch time.

There is a limit to how many advertisements you can cram into a finite space of time, and YouTube is well aware of this limitation. You can bet that the calculations regarding getting the largest amount of ads possible into a video while putting off the least possible viewers is constantly being revised.

Still, regardless of how much time there is between ads, we can take one general rule as a given—the longer someone is watching, the more ads they are likely to see.

YouTube presently has a ten-minute floor on mid-roll ads, meaning your videos need to be at least ten minutes long to have ads sprinkled through the content, rather than just at the start and end of it. This means that, if you can do it without reducing the quality of your content, striving for videos that are at least ten-minutes long is a good way to increase your CPM. But again, remember, having the ads there only benefits you if viewers are watching the ads.

If you needlessly extend your content without adding anything of value, it is highly likely that your viewers will switch off before ever seeing the extra ads you have gained.

It is also worth noting that having longer videos might be better for your CPM on individual videos but not necessarily the best option for your channel as a whole. It may be that your content is better suited to being broken up into smaller chunks, rather than lumped into one almighty video. If this is the case for you, don’t be afraid to do so. Having four ads in a ten-minute video will likely lead to a lower CPM compared to twelve ads in an hour-long video, but all of your content will still get watched, and you may find that you get more views overall when it is delivered in more digestible shorter videos.

The next factor to consider is the content itself. Despite YouTube’s sometimes carpet-bomb approach to categorising content as monetisable, there is still nuance to the system, and advertisers can choose to opt-out of certain types of content. If your content leans into the controversial—such as political or religious—you may find your CPM being much lower—even non-existent—due to advertisers shying away from marketing their brand around those topics.

And, as we have established, the fewer advertisers there are fighting for spots on your content, the less your content is worth.

Do you get paid for YouTube? 1

How to Boost Your CPM

The most obvious way to boost your CPM on YouTube is to take heed of the things we mentioned above. Try to make your videos at least ten-minutes in length without sacrificing the quality of your content! Overall, you want to be aiming for more watch time across the entirety of your videos, and you can’t achieve that by just making them longer without maintaining the quality of the videos.

I you want a deep dive guide into how I boosted my YouTube CPM by 500% in 3 months I have a blog where I step you through my strategy.

Also, try to drill down into your niche as much as possible. The more your content is directed towards a specific market, the more valuable it will be to advertisers in that market. Again, we are talking minor tweaks to your existing content. If you have to change your channel significantly to achieve this, you should put serious thought into whether the pay off is worth the effort.

There are other ways to boost your effective CPM, however. We have been focusing on the YouTube Partner Programme and the money you can earn through YouTube directly. This is typically what people mean when they talk about YouTube CPM, but, if you adopt a looser definition of what makes up your CPM, you can employ other means to get that number up.

For example, if you strike a sponsorship or brand deal, the money earned from those deals can be directly divided by the views you got on the associated videos and added to your CPM total. Another example of how you can boost your CPM from outside of YouTube is through affiliate programs—where you can do it organically, of course. Affiliate programs allow you to leverage related products and services, essentially earning a commission on sales generated through your platform.

There are also options like subscription platforms such as Patreon, and any other way in which you earn revenue as a direct result of your channel’s success. Your effective CPM is the total revenue you make from your YouTube channel through all avenues divided by thousands of views those videos received during that time.

Does YouTube Take a Cut of my CPM?

Going back to the pure YouTube CPM, you might be wondering if YouTube takes a slice of that pie.

The answer is, of course, yes; YouTube has to make money somehow. YouTube’s share (45%, if you were wondering) is not factored in before your CPM figure is calculated.

So, if you were making a CPM of around $10 (which would be quite high, by the way), you would actually be receiving around $5.5 of that $10. This is obviously not an ideal metric, but if you want a more accurate snapshot of your channels earning, you’ll want to take a look at RPM.

What Viewer Behaviours Generate More Revenue?

Other than the differing values of ads in different niches, there are also different types of ads that YouTube display and the way your viewers interact (or don’t) with them will change how much you earn. For example, there are short unskippable ads that the viewer has no choice in watching if they want to watch the content. For these ads, you are paid per thousand views. For the longer skippable ads, the viewer will need to watch at least thirty seconds of the ad to count as an engagement.

There are also overlay ads, which are small banner ads that are displayed at the bottom of your video. These ads only earn you revenue when your viewers click them.

Finally, there are display ads which show up beside your video and can earn revenue per click or per thousand views depending on what the advertiser decides when they set their advertising campaign up.

It is very important to bear this in mind when thinking about your potential revenue because your audience’s interest in products and services that might be advertised on your channel will significantly affect your CPM. If you are making videos on a specific type of product and people are coming to your channel before making purchasing decisions, there is a much higher chance they will be enticed by the ads displayed on your content.

Is It Legal to Make YouTube Videos from Books?

Niches Matter

Following on from that last point, if you are starting a YouTube channel with the primary goal of making money, you should put serious thought into the niche you go into. As a general rule, the more general and broad your audience is, the less valuable it is in terms of advertising revenue.

To expand on the above example, consider a channel that makes videos reviewing the latest phones. People who come to that channel are likely interested in buying the phones that are being reviewed, and so the advertisements displaying on your content will be more likely to offer products and services around those phones. This is an example of a good niche as far as CPM potential goes since the advertisers can be relatively confident that the audience they are advertising to will be interested in their products.

On the other end of the scale, consider a channel that makes funny videos and has a large and diverse audience. They are undoubtedly successful as a YouTuber, but there is no common theme across their audience from a consumer purchasing perspective. Everyone is there to see amusing videos, and there is no reason to believe they would be interested in a specific product or service just because they are watching this channel.

This is not to say that channels like this can’t be very financially successful, of course, but a channel with a clear niche will often pull off a considerably higher CPM than a channel with general appeal.

Final Thoughts

While a high CPM is probably the most accurate single metric of success on YouTube, it is important to remember that it is not the only metric, and you should not focus on CPM at the expense of all other aspects of your YouTube channel.

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BUSINESS TIPS DEEP DIVE ARTICLE MARKETING SOCIAL MEDIA

How To Increase YouTube Video CPM – Make More Money On YouTube

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

How To Increase YouTube Video CPM - Make More Money On YouTube

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.

In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

How To Increase YouTube Video CPM - Make More Money On YouTube 2

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.

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BUSINESS TIPS MARKETING SOCIAL MEDIA VIDEO YOUTUBE

How To Increase Your CPM Adsense Earnings

There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.

When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.

YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!

Evaluate your existing videos

Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.

Make Longer Videos

You can increase YouTube CPM by adding more adverts into longer videos.

Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.

These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.

Difference Niches Have Different CPM Rates

This is a lesson I learnt myself the hard way.

You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.

However, if you target set niches you can boost your income.

Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.

So consider the niche you are in if you want to increase YouTube CPM and boost your Adsense income.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Stop Swearing! – Yes this myth is true!

YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.

When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.

How To Start A Blog with No Money

Make Money Blogging

If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.

I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.

This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Does Swearing Limit Views and CPM Rate on YouTube?

Does Swearing Affect Views and CPM Rate on YouTube // Family Friendly? Bad words, foul language, curse words do these affect video views and visability? Will cursing lower your CPM advert rates? Does swearing HARM your channel?

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TIPS & TRICKS VIDEO YOUTUBE

How Do YouTubers Make Money? – Adsense and CPM

How Do YouTubers Make Money? and How Much DO YouTubers Get Paid are the 2 most asked questions about How YouTubers Make Money Online since the start of the YouTube Adpocalypse . Make money online with YouTube videos, Google Adsense and YouTuber Advertising is a balance of content, youtube views and advertising CPM rates.

How To Make Money Online is a common question asked in forums and YouTube groups. Making money online can making money on YouTube can be easy but it can also be complicated if you don’t understand the terminology.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

5 Unknown YouTube Tips And Tricks

Secret Unknown YouTube Tips & Features

YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks

Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?

Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:

1. Make any YouTube Video into a GIF

You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx

Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.

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Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.

2.  YouTube Disco Your YouTube Videos

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You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.

Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.

You can also set it to play the current top hits and it will tell what videos are most popular at the moment.

3. Slow Motion YouTube Videos

There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.

If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.

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4. YouTube Leanback – YouTube and Chill

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YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.

This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.

Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.

All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.

5. Google Video Quality Report

Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.

Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.

The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.

Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.

https://www.google.co.uk/get/videoqualityreport/

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

5 Tips For New YouTubers – YouTube For Beginners

Tips For New YouTubers Just Getting Started

YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.

If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?

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1. Brand yourself early on

Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?

One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.

2. Create a regular schedule

Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!

  • Mention your schedule at the end of each video
  • Include your schedule as part of your channel art
  • Remind fans on social media

3. Strive for originality

Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!

Here are some more tips for new youtubers in our blogs!

4. Be patient about income

Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.

5. Be yourself

It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.

Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!

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Get Advertiser Friendly #Adpocalypse – Advertising Guidelines & Monetization on YouTube

Are You YouTube Advertiser Friendly?

In 2012, YouTube began de-monetizing non advertiser friendly videos based on new advertising-friendly guidelines. This is not done by people, but by an algorithm that looked at the metadata of videos and other factors to decide whether it is likely to be something an advertiser wouldn’t want to be associated with.

Over the last five years, this advertiser friendly algorithm has regularly removed videos from the pool of advertised-upon content. However, when much of the YouTube community started looking into this process after it hit the news in August 2016, they realized that the algorithm can be over-sensitive. Creators provided examples of videos that talk about subjects like depression, LGBT rights, world events and news, acne scars, refugees, antibiotics, and more, which were deemed advertiser-unfriendly and de-monetized. Many of these videos, when reviewed by a human, were manually granted monetization.

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What is Advertiser Friendly? Advertising-Friendly Guidelines

YouTube’s guidelines cast a broad net (a little too broad, in my opinion).

Sexually suggestive content, including partial nudity and sexual humor

Violence, including display of serious injury and events related to violent extremism

Inappropriate language, including harassment, swearing and vulgar language

Promotion of drugs and regulated substances, including selling, use and abuse of such items

Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown

While the exact criteria aren’t known, key words in title & tags seem to play a significant role. For example, the channel “Healthcare Triage,” which talks about healthcare policy realized they had 27 videos flagged because–in talking about prescription drug costs, the opioid epidemic, and treatments for diabetes–the algorithm thought those videos were celebrating illegal drug use. This was possibly due to the tag “drugs.”

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WHY DOES YOUTUBE DO THIS? 

YouTube needs to create a brand-safe (advertiser friendly) environment in order to maintain and grow the platform, including the Adsense monetization that creators benefit from. They need to be able to guarantee to blue chip companies that there is control over what their brand appears alongside. The Internet Creators Guild is aligned in finding ways to increase ad rates in order to make careers for professional online creators more sustainable. However, we expressed some concern about this issue and suggested (1) more human spot checks (2) an easier way to sort and review in video manager (3) refining the algorithm.

NOTIFICATIONS & APPEAL

Whereas it was previously unclear if a video had been demonetized, YouTube started rolling out features in 2016 in order to:

  1. Let you know when a video has been de-monetized.
  2. Show a notice next to all de-monetized videos.
  3. Allow you to request a manual review of a de-monetized video.
  4. Re-monetize videos that the appeal process finds to be not in violation of YouTube’s ad-friendly policy.

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When your video is de-monetized, this little yellow $ shows up.

Based on the ICG’s investigations, it looks as if re-monetization (if it happens) occurs in between 12 and 24 hours after a manual review is requested.

According to a YouTube representative, overall, less than 1% of partner videos have been de-monetized, and the appeal process is currently taking around 24 hours with a high rate of re-monetization.

WHAT DO YOU NEED TO KNOW AS A CREATOR?

It’s not the case that YouTube won’t be monetizing channels that cover current events or world news. But it’s worth being aware that creators who speak on sensitive subjects may be particularly affected by the algorithm erroneously de-monetizing videos.

Erroneous de-monetization will always result in lost income. Even now that the notification & appeals process is in place, a video could still be de-monetized for hours or days after upload while the manual review is pending. That could particularly hit hard at timely or viral content (which often means news-related and sensitive-subject videos).

We hope the new appeals process can help YouTube refine this system. In gathering data on videos that creators are submitting for manual review and studying what gets re-instated, the platform has the opportunity to refine the algorithm.

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How Do YouTube Adverts Work?

How does the YouTube decide which YouTube Adverts play on your videos?

Turns out YouTube Adverts work a lot like Google and Facebook ads do. Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to ads. You’ll see certain ads over others because of your demographic groups, your interests (which is judged in part by what you search on Google and YouTube) and the content you’ve viewed before, including whether or not you’ve interacted with the advertiser’s videos, ads, or YouTube channel.

YouTube Adverts algorithms also try to make sure that people aren’t overloaded with ads while watching videos — so it actually sometimes won’t show ads on monetizable videos, even when there’s a demographic match.

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Here are the five ad formats you can expect to see on YouTube, and how they work:

a) YouTube Adverts – Display ads, which show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad, depending on their selection.

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Image Credit: YouTube’s Creator Academy

b) YouTube Adverts – Overlay ads, which appear across the bottom 20% of the video window and currently only appears only on desktop and laptop computers. You can X out of the ad at any time.

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Image Credit: YouTube’s Creator Academy

c) YouTube Adverts – TrueView in-stream, skippable video ads, which are most common ads. These are the ones you can skip after watching for five seconds. Advertisers can put it before, during (yikes!), or after the video plays, and they get paid only if you watch at least 30 seconds of the clip or to the end of the video ad — whichever comes first.

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Image Credit: YouTube’s Creator Academy

d) YouTube Adverts – Non-skippable video ads, which are those longer, 15-or-more-second ads you see before plays and can’t skip after any period of time, no matter how much you shout at your screen.

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Image Credit: YouTube’s Creator Academy

e) YouTube Adverts – Midroll ads, which are ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video. How the advertiser gets paid depends on the type of ad: If the midroll is a TrueView ad, then you’d have to watch 30 seconds of the end or the entire ad — whichever is shorter. If it’s a CPM-based ad, then you have to watch the entire ad no matter how long it is.

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Image Credit: YouTube’s Creator Academy

f) YouTube Adverts – Bumper ads, which are short- non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices and must be watched in their entirety before viewers can progress to the video they want to view.

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SEO TIPS & TRICKS YOUTUBE

How to Increase YouTube CPM

Increase YouTube CPM – Earn More On YouTube

YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passion  but its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?

Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.

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What is CPM? – Increase YouTube CPM

CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.

Introducing eCPM

eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.

For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.

How to Improve CPM – Increase YouTube CPM

There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.

1. Target strong CPC keywords – Focus your content to Increase YouTube CPM

This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.

You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to. 

If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50”   You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.

I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.

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2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM

Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.

3. Create more content – More videos = Increase YouTube CPM

Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.

My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM

CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.  Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.

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