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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

YouTube Tips for Parents

YouTube has had its fair share of horror stories over the years when it comes to dubious content and impressionable children.

Whether it’s sinister hoaxes like the Momo Challenge, which turned out to be completely fake, or incidents like children eating dishwasher detergent, which was very real, there is seemingly never a shortage of reasons for parents to worry about their children’s online presence.

Add to this the general fear of child grooming that has been around since the early days of the Internet, and even relatively minor issues, by comparison, such age-inappropriate content, and it is easy to see why parents might be reluctant to let their children roam free through the pages of YouTube without supervision.

That being said, you can only watch your children’s activities so much. And, while it may be possible to supervise their every move early on in life, there comes a time where it is not feasible to keep an eye on them all of the time without seriously limiting their freedom.

Of course, we can’t guide in general parenting—that’s not what this blog is about—but we can give you advice specifically as it pertains to your children and YouTube.

How To Increase YouTube Video CPM - Make More Money On YouTube

YouTube’s Policy on Children

Largely thanks to regulatory intervention, YouTube is quite strict about not allowing children unfettered access to their platform. Even to the point that if you register a children’s account (more on that later), YouTube will not allow that account to access the full YouTube service even if you, the parent, want to enable it.

YouTube’s terms of service state that you have to be over thirteen years of age to have a full YouTube account that can access the regular service, rather than YouTube Kids—a moderated version of YouTube. Furthermore, children under thirteen cannot upload videos to the platform.

That being said, YouTube does not demand proof of identity when you sign up for an account, so there is nothing to stop you or your child from creating a YouTube account and lying in the age field.

Still, for a concerned parent, it can help to know that, if you aren’t lying in the age field, YouTube actually does a lot to protect your children. Whether they do enough to protect your children is a judgement only you can make, but they certainly take a good deal of the burden off of you when it comes to moderating what your child watches.

“Made For Kids” Content

Primarily due to the regulations we hinted at above, YouTube is very proactive when it comes to content that is made for children, regardless of who made the content or whether it is declared as made for kids by the uploader.

The main difference with Made For Kids content is that the selection of advertisements that can be served around this content is considerably more restricted.

This is partly due to the fact that YouTube is required to not store personal data for children, which deters many advertisers because they want to target their ads at specific demographics, which can’t be done if you have no information about the viewer.

Of course, there is also the fact that some advertisements are not suitable for a young audience, which further reduces the pool of advertisements that can be played to children.

It is worth reiterating that these rules apply to any videos that YouTube deems to be made for children. Granted, most of the time, they will know this because the uploader declares that it is made for children, but in some cases, YouTube will decide themselves, regardless of what the uploader says.

Things to Look Out For

It’s not hard to find YouTube tips for parents articles that cover the obvious things; violence, sexual content, and generally inappropriate topics.

These are, we feel, quite obvious, and nothing new. Parents have had to be mindful of their children watching inappropriate content since the 1970s, and it is something we are very culturally aware of today.

So we thought we’d go over some of the less obvious—and more uniquely YouTube—things to be mindful of as a parent.

Envy and Depression

Social media, in general, has brought with it a host of new challenges for society. Perhaps one of the least expected of these challenges is depression as a result of envy caused by continually seeing the glossy lives of online personalities.

This phenomenon may be more associated with platforms like Facebook and Instagram, but the premise is no less applicable to YouTube. Essentially, your children see the seemingly perfect lives of their favourite YouTubers day in, day out, and begin to feel depressed that their life is not as good.

In these cases, it is important to stress to your child that what they see on YouTube, even in seemingly honest and personal vlogs, is not necessarily representative of real life. In much the same way that you should explain to your child that Spider-Man is not a documentary, and they shouldn’t try to swing from the roof, you should explain to them that the videos they see on YouTube are crafted, and only show what the YouTuber wants them to show.

Nobody’s life is perfect.

Unrealistic Expectations

There is a whole niche on YouTube dedicated to children opening packages and demoing toys, which is very popular because children love to see new toys.

Of course, toy commercials have been around for decades, and children seeing a shiny new toy on the television and wanting that toy is nothing new, but it’s a little different on YouTube.

The problem is that these videos typically feature children opening and playing with the toys. To make matters worse, the channels that produce this kind of content are often families and shoot the videos as though their children are getting this unending stream of new toys as part of their everyday life.

Unlike the commercials we mentioned, this can create an expectation in your child that this is how things are. After all, they are not watching an advertisement, but a child just like them, seemingly living their life. It’s only natural for your child to wonder why their life is not full of new toys in exciting hiding places every day.

Again, the trick to avoiding this is to talk to your child and make sure they understand that videos like this are made for entertainment value, and not just filmed during someone’s average day. Many of these channels donate the toys they feature, so be sure to explain that as well.

Current Events

This one is a little subjective in that different parents will have different views on whether it is a cause for concern or not.

YouTube features plenty of current events in the form of news reports, commentary, and other formats. It is safe to say that the world has not been a particularly happy place in recent years, and with the light of social media shining into every crevice of the world lately, there will always be plenty of negativity to make YouTube videos about.

Being a parent is all about striking balances, and this is one of those times. Where the right balance lies between sheltering your child from the world entirely and over-exposing them to it for you is a judgement you will have to make as a parent.

We are merely warning you that there is a lot of current events content on YouTube, and with the state of the world lately, your child could well be exposed to far more negativity than you would like.

YouTube Tips for Parents 1

“Challenges”

Technically this would fall under those obvious examples we mentioned above—children have been getting injured trying to recreate stunts they have seen on television for as long as there has been television. Still, in light of the uniquely Internet threats that platforms like YouTube have been witness to, it is worth mentioning this one.

Sometimes through malicious intent, sometimes through pure stupidity, Internet “challenges” crop up on a semi-regular basis. These challenges involve people—often children—filming themselves performing some action that can be dangerous to their wellbeing.

These kinds of challenges started harmlessly enough, with things like planking in strange places, doing a particular dance, or eating a spoonful of cinnamon. The Ice Bucket challenge that stormed the Internet is an example of this kind of challenge that actually did some good in the world, raising a lot of money for charity. Unfortunately, as is often the case with dares—which is essentially what Internet challenges are—things tend to escalate. More recent challenges have involved attempting to eat corn on the cob using power tools, and the detergent-eating incident we mentioned above.

The corn on a cob challenge naturally led to several injuries, and the problem with the detergent incident shouldn’t need explaining here.

YouTube Tips for Parents

Being aware of the dangers YouTube can present for your children is only part of the battle—you also need to know how to combat them. Every parent handles things their own way, and, abusive behaviour aside, it is not for us to say who is right in their parenting methods.

That being said, here are some approaches to take with your children to help keep them safe on YouTube, and you can make your own informed decisions as a parent.

And, just to address it, preventing your child from watching YouTube at all is obviously an option, but this is a blog about YouTube, so we’ll be sticking to methods that involve your child still watching YouTube.

YouTube Tips for Parents 2

Talk to Your Child

One of the most obvious ways to protect your child from many things in life, not just YouTube, is education.

Take curse words as an example. The chances are, you will never be able to prevent your child from hearing curse words, but that’s not necessarily a bad thing. It is not your children knowing those words that are the problem; it is them saying them.

If you can educate your child to learn not to use inappropriate words, you don’t need to worry about them occasionally hearing one.

YouTube can be approached similarly. Properly educating your child on things like YouTuber’s lives not being as perfect as they look on screen, and not doing dangerous things just because a YouTuber “challenged” you to, will significantly reduce the causes for concern when your child watches YouTube.

Set up a Children’s Account

Google allows you to create accounts for your children that are restricted in several ways to prevent your children from seeing content they shouldn’t be seeing.

One of the main ways it limits YouTube is by preventing access from that account to the full YouTube platform, instead of taking them to the YouTube Kids platform. It is worth noting that the YouTube Kids platform is not available in-browser, so your child will not be able to watch YouTube on a full computer. They will be able to watch it on a phone or tablet, of course.

This account will automatically convert to a full account when your child turns thirteen, so be sure to put the correct date in. It’s also worth reiterating that you cannot choose to allow your child full access to YouTube. The only way a child’s account can access the full platform is if that child turns thirteen.

Create a Family Account

The overly restrictive nature of YouTube children’s accounts may be perfect for younger children, but many parents feel it is too restrictive for older children of around ten years old and up. Still, that doesn’t mean they’re ready to give their children the keys to the Internet.

In these cases, consider creating a single YouTube account that is used by the whole family.

This will allow you to keep tabs on what your child is watching while still allowing them more freedom to access YouTube.

How to Write a YouTube Title

Disable Comments

One of the worst parts of YouTube from a mental health standpoint is the comments.

YouTube automatically disable comments on videos made for children, but you can also choose to disable them on any video you upload. If your child starts uploading content—either contributing to an adult-run channel or running their own channel after they have turned thirteen—consider disabling the comments if YouTube doesn’t do it for you.

Much of the negativity on the platform comes from the comments section, and there is little to be gained from exposing your child that.

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TIPS & TRICKS YOUTUBE

How to Group Videos on YouTube

Grouping videos together is a great way to make it easier for your viewers to find the content they want when looking through your channel.

It is especially useful for channels that have a number of different “series” or types of video. It is always preferable to have a focussed niche to direct your content at, but that doesn’t mean you can’t create even more focussed sub-niches.

An example of this might be a cooking channel that occasionally does videos on how to make great meals at very little cost, while also sometimes doing videos on food from a specific region. Both of those types of video would be fine on a cooking channel, but grouping them off with other videos of the same kind can make it much easier for viewers to get to the content they want.

What is Grouping Videos on YouTube?

Though “grouping” is the aptest and most natural name for what we are discussing, there is no “group” function on the platform.

There are, however, two ways in which you can group videos on YouTube, and those are Playlists and Sections.

Sections

Sections apply to your channel page and allow you to group individual videos or playlists together in one section with a header. There are also some dynamic options here, such as “Most Popular”, and “Uploaded”, which will update themselves automatically.

Sections are useful because a viewer who stumbles across one of your videos, likes what they see, and wants to see more will most likely head to your channel next to find it.

If the video they liked is part of a series of similar videos, having that series in a clearly defined section right there on the channel page will save them a lot of time.

Playlists

Playlists are perhaps the more useful of the two grouping options. For one thing, sections on your channel page can be playlists. In other words, if you are going to group a collection of videos to display on your channel page, it would be a better use of your time to group them into a playlist and create a section for that playlist.

That way, you still get a channel section, but you also have it available in playlist form should you need it. And, any updates to the playlist will automatically be applied to the section, since the section is just showing the contents of that playlist.

The main reason to put videos into playlists, however, is autoplay. When a viewer watches a YouTube video to the end, YouTube endeavours to show them something they will be interested in next. And, if the viewer doesn’t click away or select a video of their own choice, YouTube will auto-play the video they have chosen. If a viewer is watching a playlist, however, the next video in the playlist will be auto-played.

For a step by step guide on how to make a playlist on YouTube (with pictures) then check out my blog for all the super secret tweaks that will get you more views.

Advantages

For new viewers who take the step of going to your channel, or who have watched one of your videos to the very end and may be interested in more, being able to find what it is they are looking for easily can be the difference between them becoming new subscribers, and drifting away never to return.

Capturing someone’s attention is relatively easy compared to retention, so you should do everything in your power to reduce the amount of effort new viewers have to put in to get to the content they want on your channel.

Why Group Videos?

It’s one thing knowing how to group videos on YouTube, but why?

We’ve already touched on the fact that it doesn’t take much for a new viewer to wander away from your channel, even if they really liked the video that brought them there in the first place.

There are other reasons why grouping content is good for your channel, however.

For example; as much as we’d like for our viewers to want to watch every bit of content we put out, the unfortunate reality is that they don’t. Even in the case of personality-based channels—where the majority of the audience is there to see the YouTuber regardless of what video is actually about—there will still be viewers who see a particular type of video and decide they would rather give it a miss.

You can’t please everybody all of the time.

But you can make your viewers’ experience in consuming your content as frictionless as possible, and grouping videos is one of the best ways to do that. It allows them to easily find the series or video type they are looking for. And if they have come to a series video that is in a playlist, they won’t even need to leave the video page to get to the next one in the series.

You are not limited to custom groupings and playlists, however. You can create sections for things like upcoming live streams, most popular videos, and, of course, your most recently uploaded videos.

Each of these sections comes with a header to make it clear to your viewers what they are getting, and they can click through to see more content from that grouping.

You can also create a section of playlists, which would come in handy if you have a lot of different series and do not want to clutter your channel page with lots of different sections for each one.

How to Group Videos on YouTube

How to Create Sections on Your Channel

Creating sections is extremely simple. Simply head over to your channel page (making sure you are logged in) and click on the “Customize Channel” button which should be up near the top right of the page.

You will be taken to what might at first look like your regular channel page, but if you look closely, you should see that the different sections of your channel have a little edit icon (the one that looks like a pen) in the corner when you hover over them.

Clicking on this will allow you to change the details of that particular section.

Next to the edit icon, there should be an arrow—or arrows—that allow you to slide that section up or down your page.

The part we are interested in the most, however, is at the bottom of your channel customisation page.

Down there you should find an “add section” button, which you will need to click if you want to add a new section.

The options you have are;

  • Popular Uploads
  • Uploads
  • Live Now
  • Upcoming Live Streams
  • Past Live Streams
  • Created Playlists
  • Single Playlists
  • Saved Playlists
  • Multiple Playlists
  • Subscriptions
  • Custom Groupings

For the most part, these are pretty self-explanatory, though some of them may need expanding on a little, so we’ll go through each of them now.

Popular Uploads

Based on views, this section will show your most successful videos so far. This can be handy for YouTubers who want to showcase their finest work… assuming your most-viewed videos are your finest work, that is.

This section will automatically change based on your live viewing figures.

So, if you land yourself a viral hit that races ahead of your other videos in terms of view count, it will jump to the top the queue in this section.

Uploads

Another way to think of this section would be “Latest Videos”. The uploads section just shows the most recently uploaded videos on your channel.

Like popular uploads, it updates itself automatically whenever you put out a new video. YouTubers tend to have a range of opinions on showing this section on your channel.

Some YouTubers feel you should always show your latest videos straight away, while others feel you should curate the content on your channel page—only showing the best examples of your work. This topic is one of those “no right or wrong” situations.

For example, if you are a current events channel, there would be no sense in not showing your latest videos, since viewers would only be interested in the most recent content. If you were a tutorial channel, however, it would make more sense to group your videos into playlists and show that on the channel page.

Live Now

This section will show any live content that is currently streaming.

As you might have guessed, this section is really only suitable for channels that stream a lot.

That being said, empty sections do not show up on your channel, so there’s no harm in putting the section there as it will only be visible when you have live content to show.

Upcoming Live Streams

If you do not live stream, you may not be aware that you can schedule streams in advance.

This not only gives you a page to link to, as well as setting the date with your subscribers, but it will also show up on your channel.

The upcoming live streams section will show only scheduled live streams, not streams that are live now, and not live streams that have ended. If you have no live streams scheduled, the section will not show up.

Past Live Streams

This section, as the name suggests, shows live streams that have already been broadcast. It will take some time for a stream to be processed by YouTube, and the video won’t appear in places like this section until that has been completed.

Depending on the length of the stream, it can take anywhere from twenty minutes to an hour or two for processing to be complete.

Whether or not you place this section on your channel page will mainly be down to the viewing habits of your viewers. If streams are the primary content of your channel, you should put them front and centre with this section.

If streams are just something you do as a little extra content for your viewers, it may be better to leave this section off the channel page and dedicate more space to the videos that are the primary content of your channel.

How to Group Videos on YouTube 1

Created Playlists

This section will display the playlists that you have created. This is an ideal section to bring together all of your video series’ in one place, as it will dynamically update with new playlists whenever you create them.

It will contain any playlists you create that are public, however. That includes playlists of other people’s videos.

So, if you have a playlist of your favourite YouTube musicians, be sure to make it private if you don’t want it showing up in this section.

Single Playlists

This is a particularly useful section, as it shows the videos from within the selected playlist, and it updates automatically when new videos are added to that playlist.

If you have a few popular series’, you might want to give them each a single playlist section on your channel page so that they can be easily found by your viewers.

Saved Playlists

On YouTube, you have the option to save playlists created by other people, allowing you to easily find that playlist at a later date.

With this section, you can display all of your saved playlists so that others can view them as well.

This can be very useful if you find playlists that form great companion pieces to your own content.

Multiple Playlists

A multiple playlist section will show any playlists you tell it to, whether from your own channel or anywhere else on YouTube.

As long as the playlist is public, you can add it here. This is not a dynamic section, however, and you will have to manually update it with any additional playlists you want adding.

Subscriptions

In order for this section to display anything, your subscriptions must be set to public.

When it is, this section will display the latest channels you have subscribed to.

If you decide to have this section on your channel, we would recommend only subscribing to channels that may be useful to your viewers from that account and setting up a separate account for personal interests.

Custom Groupings

Custom groupings allow you to create a section of channels.

This can be handy for highlighted related channels, shouting out channels you like, and even promotional purposes if you are a more significant channel looking to help out smaller channels.

This section is static and will need updating manually with new entries.

Unlisted Videos

A quick note on unlisted videos.

Typically, if you post something unlisted, you don’t want it to be accessible unless you give someone the link.

If you an unlisted video into a playlist, however, it will show up in for anyone looking at that playlist—just a little something to bear in mind.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube as a Gamer

Of all the niches that video streaming platforms like YouTube have either created or allowed to flourish, few can boast as much unprecedented growth as gaming.

Twitch may be the first name that comes to mind when you think about making gaming video content, but it is only very recently that YouTube began to compete with Twitch in the live streaming arena directly.

Even before that, YouTube acted as an excellent complementary platform for Twitch streamers to put highlight videos out on. Now, of course, YouTube is making moves of their own in the streaming world, which only increases the number of ways you can make money with gaming content on the platform.

The truth is, there are many ways to make money as a gaming YouTuber. Sponsorship, affiliate marketing, live stream super chats, superstickers, YouTube premieres, donations and directly selling services like direct gaming advice or multiplayer games where you join their fireteam in a co-op game –  and even a few ways to make money on YouTube with gaming content if you aren’t a gamer.

This post will cover more than just video ideas for gaming content. There are some interesting legal question marks over this niche that deserve mention.

So keep reading as we explore how to make money on YouTube as a gamer.

Affiliate marketing is one of the most powerful tools for any budding YouTuber or Twitch gamer looking to make money online but it an be full of jargon. That is why I wrote a deep dive into affiliate marketing for beginners to help you wade through all the confusing words and get you on the path to making money online fast – without any need to buy silly expensive courses.

How to Make Money on YouTube as a Gamer

Gaming Content and Monetisation

If you intend to make Let’s Play style videos, there is a question of rights ownership that may affect your ability to make money from your content. YouTube has its own policy on software and video game content, which essentially boil down to it being fine to monetise as long as there is commentary and instructional value that is associate with the video.

All of that is a wordy way of saying you can’t just have an hour of video game footage playing while you talk about something unrelated to the game, or don’t talk at all.

You won’t be prevented from making this kind of content, of course, but YouTube may demonetise it, which will put a major roadblock in your efforts to make money as a YouTube gamer.

The other thing to note in the legal realm of YouTube gaming is the policies of the companies behind the games themselves. Though they have since eased up on their draconian approach to gaming content, Nintendo has been an example of this for some time.

This is because they would routinely claim videos of their games through YouTube’s Content ID system, claiming the revenue those videos made.

Since then, Nintendo has adopted a more fan-friendly approach, instead issuing a set of guidelines that state more or less what YouTube’s own policies state—that you have to add commentary or creative input to the content. If you want to just upload straight video of Nintendo games, you have to do it using Nintendo’s own tools.

That being said, it is worth noting that Nintendo chose to soften their stance on this after negative feedback, but there is no legal impetus for them to do so, and nothing to stop them from going back to a more hostile approach in the future.

Of course, there are more than just the Nintendos, Sonys, and Microsofts of the world.

The Internet has fostered a vibrant independent game development scene, and many of the developers and publishers in that scene are more than happy to let YouTubers make content using their games as it brings more exposure to their product.

An excellent example of this can be found at Devolver Digital, a small game development studio who actively encourage people to make content using their games, and even have a page on their site where you can enter your channel name to get written permission.

How to Make Money on YouTube as a Gamer 1

Choosing Which Games to Make Content Around

Once you’ve made peace with the various legal hurdles surrounding intellectual property, there is the small matter of what kind of content you intend to make.

There are plenty of different types of gaming video you can make, and we’re going to list a lot of them shortly, including examples of each.

As with any attempt to create regular content—especially if you intend to make money from it, one of the best things you can do is play to your strengths. It will not only produce better content, but it will also make your life more comfortable since it is always less work to do something you are good at than it is to do something you struggle with.

As an example, let’s consider a personality-based YouTube gaming channel. This is a channel where the YouTuber themself is what draws the views because the subscribers like to watch that person specifically. With a channel like this, the YouTuber could theoretically play anything they wanted, and the views would still roll in.

But by playing to their strengths, they can make better content and attract more views than just those diehard fans who will tune in for anything.

Two examples we have picked out are PewDiePie and DrDisRespect. Both of these YouTubers are incredibly popular, and could probably make a video of them eating a sandwich and still get millions of views. Despite this, they have clear strengths in the video game niche.

For PewDiePie’s part, he greatly enhanced his popularity by playing horror games. It was his comical reactions to jump scares and tense moments that pushed his channel into the upper echelons of YouTube during his early days of making videos, something that he would not have been able to reproduce with a different genre of game.

This stage of PewDiePie’s YouTube career is an excellent example of playing to your strengths, as PewDiePie started out making video game commentaries, but it wasn’t until he started making horror game videos that his channel really took off.

In the case of DrDisRespect, as his name suggests, his gimmick is being disrespectful. Now, while he could be disrespectful while playing a casual, friendly game like Animal Crossing, it wouldn’t have quite the same impact as it does while playing competitive multiplayer shooters. DrDisRespect, for all his gimmicks, is a very good gamer and has plenty of opportunities to boast during his playthroughs.

There may be a bit of trial and error in finding your strengths, but it is a worthy goal to achieve, especially when you are just starting out.

Who knows, maybe PewDiePie would have just been another successful YouTuber with a few million followers had he not started making horror game videos, rather than the most successful individual YouTuber in the history of the platform.

Different Types of Gaming Content

Before you can play to your strengths, you need to know what kind of content there is a market for. Of course, it’s worth noting that there will always be rewards for those who can think outside of the box and be successful because of it.

What we are about to list are established types of gaming content with proven popularity. We are not saying these are the only options if you want to make gaming content.

Unfortunately, if you want to blaze new trails, you will be on your own on that journey. After all, it wouldn’t be trailblazing if there was a post like this one telling you how to do it!

Straight Playthroughs

These are the kinds of videos that companies like Nintendo won’t allow you to monetise, so you will have to think carefully about what games you intend to make your videos around if you choose this path.

With a platform as big as YouTube, there is an audience for just about everything, including watching games being played. Sometimes it is merely a desire to watch the narrative in some of the more cinematic games, other times it is a gamer wanting to see parts of the game they missed but are not prepared to play the game again. With enormous open-world games like Fallout 4 and Grand Theft Auto V, it is easy to miss a lot of the content available to you. It can even be people who can’t play a particular game for one reason or another but still want to see it.

If you choose this style of gaming video, you will want to make sure you are offering something to the viewer. If you are showing the cinematics, don’t have 3 hours of regular gameplay in between.

Gameplay With Commentary

You may have seen these videos labelled as Let’s Play videos in the past. These videos involve the YouTuber playing through a game while talking about it. Videos like this will often have the YouTuber’s face in the video so the viewers can see their reactions.

This is by far the most popular kind of gaming content on YouTube, and both of the above examples of PewDiePie and DrDisRespect fall into this category.

Speedruns

If you are a particularly talented gamer, there is a whole niche around the ability to complete video games as quickly as possible. There is no limitation in terms of the game, with everything from retro platformers to huge open-world role-playing games being completed in ludicrously short spaces of time.

One example of this kind of channel can be found in GarishGoblin, who may not have that many subscribers, but has been able to amass millions of views with various speedruns in the Halo franchise.

Comedy Videos

Comedy gaming videos can come in several forms. One of the more famous examples is Red Vs Blue, a series on the Rooster Teeth Animation channel that features comedy sketches acted out using the Halo video game franchise.

Another example is SovietWomble, who creates highlight videos from his streams, often with humorous edits and effects to enhance the final product.

These types of videos are considerably more work in terms of editing when compared to something like a commentary video. On the other hand, they require less skill at actual gaming, which makes them an excellent option for people who enjoy gaming but aren’t necessarily that good at it.

Update Videos

Update videos could take the form of a general roundup of gaming news; however, that would be a competitive niche to enter, and one that would contain several media outlets. Success may be more attainable with a model like that employed by the YouTuber, ShadowFrax.

ShadowFrax makes videos detailing the latest updates surrounding the game, Rust, an open-world multiplayer survival game that is continually getting new content and updates from the developers. T

here are hundreds of popular games in active development, and finding one that you like and focusing your content on that could be an excellent way to create gaming content.

How to Make Games

This option is a little less attainable for your average YouTuber, but if you have the ability, making videos on how to make certain popular games may be a good option, as demonstrated by small YouTuber, b3agz, whose videos on how to make Minecraft and 7 Days to Die have amassed hundreds of thousands of views despite only having a few thousand subscribers.

Of course, you don’t necessarily need to create full step-by-step tutorials in the way that b3agz does; you could make videos analysing game mechanics, or talking about the methods behind certain aspects of the game. There has never been a better time to be providing resources for game developers, with game development being more popular now than at any point in its history.

How to Make Money on YouTube as a Gamer Conclusions

Ultimately, the key to making money on YouTube as a gamer—or as anything else, for that matter—is to make good content that people want to watch.

Granted, you must navigate the hurdles we mentioned above regarding intellectual property rights, but once you have done that, the first thing you should be focussing on is your content.

If you make good content, your chances of succeeding on YouTube—and making money as a result of that success—will be significantly improved. And, while we can’t guarantee a good video will make you money, we can say with confidence that a lousy video won’t make you money.

Or, perhaps more accurately, it could make you money, but it will be a short term thing that could damage your earning potential in the long run, as your channel will get a reputation for poor content, both in the eyes of the viewers and of YouTube itself.

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What is YouTube Premiere?

In the competitive world of YouTube, getting viewer attention is one of the biggest hurdles to overcome.

Even when you have an established audience, most of your subscribers will still probably have dozens—perhaps hundreds—of other channels that they are subscribed to.

The unfortunate result of this is that, even though they are subscribed to you, your latest videos could get lost in the shuffle depending on what else is being released at a similar time. And with 500 hours of new content being uploaded every minute, there is always something else being released at a similar time.

“Ringing the bell”—clicking on the notifications icon—can help to get your videos into your subscriber’s feeds, but even that might not do the trick if your subscribers have notifications turned on for several other YouTubers.

YouTube Premieres are another tool in your arsenal when it comes to getting attention for your videos, but what is a YouTube Premiere?

A YouTube Premiere is a mini live stream of a newly published youtube video. Unlike normal scheduled videos a Premiere has a countdown before it starts, a live chat feature to interact with the content creator and an opportunity to gain some income as a creator with super chats.

By essentially announcing your video ahead of time and giving it a landing page, there is more time for your upcoming video to find its way into people’s feeds and consciousness. We’re going to take a deep dive into how Premieres work, why you need them, and how best to use them.

What is YouTube Premiere? 1

How YouTube Premieres Work

Being able to answer the question of what is a YouTube Premiere is only part of the battle; you still need to know how to use it! When you upload a new video, you can hit publish immediately and put it out to the world. If you are planning a little further ahead, you might keep it private for a little while.

Keeping videos private to start with is a useful tool because it means your video will be fully processed when you do make it public, and it means you will have a link for your video ready to go when you do make it public. But as useful as this method is, your viewers will still not be aware of it until it goes live.

If you have a strong social media following, you could always drum up interest for your upcoming video on places like Twitter and Facebook, but the effectiveness of even that is dubious when there is no immediate link to share.

Unfortunately, people tend to be a bit flaky about remembering things like that unless they are diehard fans.

A good way to look at a YouTube Premiere is as a way of uploading your video privately while giving it a landing page that you can link to. The landing page will look like a regular YouTube video page minus the actual video and will let your viewers know how long they have to wait for the video to premiere.

What is YouTube Premiere?

The page will also feature a chat window, allowing your viewers to socialise with each other while they wait for the video to premiere.

Perhaps most importantly, however, there is an option to set a reminder for the premiere time, which circumvents that pesky habit we humans have of mentally making plans and forgetting to follow through with them.

Premieres are especially useful for YouTuber’s whose videos have a limited shelf life. If your content is evergreen—meaning it maintains relevance for a long time after its initial upload date—getting viewers through the door on day one is not as important. If you are making content that is very much current, such as gossip videos, news commentary, or even personal vlogs, you want to get as many eyeballs on the video at release time as possible. Think about from the perspective of a viewer. If a current events video from three days ago pops up in your feed, you are much less likely to click on it—unless that channel was your only source of news—since the content of the video will already be out of date.

Another feature of YouTube Premieres is the fact that the video plays like a live stream when it does go public. Until the video has been premiered, viewers will not be able to skip forward beyond the point where the video has reached so far.

This helps to create more of a sense of an event, rather than just a new video upload, since everyone watching it live knows they are all seeing the content at the same time.

What is YouTube Premiere? 2

Making the Most of Your YouTube Premieres

Regardless of how much of a potential boost to your channel a YouTube Premiere can bring, there is no sense in using the feature if you don’t intend to make the most of it. But how do you do that?

It can help to think of it as similar to a movie premiere since that is essentially what it is modelled from. There are four basic stages to the process;

The Build-Up

The build-up is the period leading up to the premiere of the video, and begins when you first start promoting it. For most YouTubers, this will be when the premiere is created, and there is a linkable page to direct your viewers to.

During this period, you will be looking to draw attention to your premiere, and hopefully, get plenty of people clicking that “set reminder” button. You should make full use of any social media sway you have during this period, as well as the community tab on YouTube if you have access to it.

It is best to get the link up at least a day or two before the date you intend to premiere the video, as this will give you plenty of time to drum up the interest you need.

The Pre-Show

Though technically part of the build-up, here we are referring to the time immediately before the premiere itself. This could be as much as an hour before, but really the time that things begin to get going will be organic and determined by when your viewers start piling into the chat.

People generally love to be part of things, and somebody who is on the fence about watching your premiere will be more likely to stick around if they check-in and find a bustling chat room full of people interacting with each other.

Your role in this part is to be an active participant. Don’t just leave it to your viewers to chat amongst themselves while they wait for the video; get in there and join in. Talk to them about the video, get them excited for what’s coming. If people are interested enough in your content to be in your Premiere’s chat just before it goes live, the chances are they will be interested in talking to you. Your active participation in this stage will get the chat flowing which, as we mentioned above, is a good thing for retaining more viewers.

 

The Premiere

As we mentioned, a premiere plays like a live stream in that viewers cannot skip forward. This helps to create more of a sense of an event around the release of the video, and you should capitalise on that by remaining active in the chat while the video is playing.

Viewers like to feel part of things, and being able to interact with you during the video will certainly help to make that desire a reality.

After the Premiere

Once the video is live, and the excitement of the premiere is over, it’s time to switch back to regular YouTuber mode. Promote the video the same way you would for a regular non-premiere video, and try to catch any of your subscribers and other interested viewers that the premiere missed. For videos that aren’t evergreen, the first twenty-four hours after upload usually pull in the majority of that video’s views, so you definitely make the most of those twenty-four hours. Of course, if your videos are evergreen, there’s less urgency about this initial period, but it certainly won’t hurt to give your videos an extra push in the beginning.

Too Much of a Good Thing?

YouTube Premieres is an excellent tool for drumming up interest in your upcoming videos, but there can be an element of “The Boy Who Cried Wolf” about it if you premiere every video you release.

In short, YouTube Premieres are intended to highlight special videos. For some channels, that may apply to every video that gets released.—for example a channel that releases videos months apart, or a channel with massive production values or big-name guests. If, on the other hand, you are putting out weekly videos—or even more frequently—and you are premiering every one of them, your viewers will very quickly stop seeing your premieres as something special that they should tune into.

How this will work for your channel specifically is something only you can tell, but use your best judgement when deciding which videos to premiere. Once your viewers have mentally assigned a negative sentiment to something, it is very hard to undo it.

Thumbnails Just Got Bigger

Good thumbnails are an essential component in any successful YouTube channel, but another dimension of importance is added by YouTube Premieres. Though there are some situations where your thumbnail may be shown in all its high-resolution glory, viewers typically don’t see your thumbnails as anything other than… well… a thumbnail!

The tiny little image that shows up in search results and recommended tabs is usually the only action your thumbnail sees, and so it can be tempting to only spend time making it look good at that size.

With YouTube Premieres, your thumbnail will occupy the space where the video would ordinarily be until that video goes live so that it will be much more visible than your usual thumbnails.

Now, we would advise that you put lots of effort into your thumbnail regardless of whether you intend to use YouTube Premieres. After all; they do get seen full size occasionally, and YouTube could change the way their platform displays things at any time. You don’t want to open YouTube one day to find they have doubled the size of the thumbnails and suddenly your videos look terrible in the sidebar. But if you have been making your thumbnails without much concern for how they may look on the big screen, now is the time to change that.

When to Use Premieres

We touched on this above, but there are times when YouTube Premieres are perhaps not appropriate, and times when you are missing out by not making use of them.

The primary reason you might want to avoid using YouTube Premieres is if you release a lot of content and you are putting out what amounts to a regular video at your usual interval. This is especially the case for channels that make daily videos since the viewers will quickly get fatigued by the constant barrage of updates; they will have only just finished watching the last one before the next premiere is popping up in their feeds.

If you release videos far less often—say once every two weeks or once a month—then premiering may be more appropriate for your regular uploads. However, an argument could still be made that you should save it for exceptional videos rather than your usual fare.

These special videos, however, are where you absolutely should make use of YouTube Premieres. These videos might include subscriber milestone specials, big announcements, or really anything that constitutes a noteworthy thing for your channel. Videos like this will already carry an air of excitement with your viewers, and using YouTube Premieres on top of that will only serve to build up that interest even more.

How to Setup YouTube Premiere

Setting up a YouTube Premiere is very easy. Once you have your video ready, head over to YouTube and upload it as normal. When you get to select how the video will go out (Public, Private, Unlisted, Scheduled), select “Scheduled”.

Let the video finish uploading so you can set all of the details for your video, being sure to cover things like monetisation, cards, and end screens, you should be able to see a toggle near the visibility options that says “Set as Premiere”. From there, make sure your data is correct, and as soon as you hit save, your video’s page will be live for your viewers to visit.

You may want to set your video to unlisted first, that way you can fill out all the details at your leisure, make sure you’re happy with the thumbnail and titles, and when you’re ready, change it to scheduled.

And you’re done!

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How to Add Captions to YouTube Videos

There are plenty of reasons why you might want to add captions to your YouTube videos beyond mere accessibility. Which is not to say, making your content more accessible to deaf and hard of hearing people is not a good enough reason alone.

We won’t try and tell you that adding captions to a video—especially a long video with a lot of words—is an easy task, but YouTube does make the process as frictionless as possible for you.

In this post we’ll go through the process with you, as well as laying out the reasons why captioning your videos is a good idea, and how you can make your life a little easier in the captioning process.

How to Add Captions to YouTube Videos

How to Add Captions to YouTube Videos

Captions can be added to your YouTube videos from within YouTube Studio.

  • Log in
  • Head over to the left-hand menu and click on “Subtitles”
  • Find the video you want to caption and give it a click.
  • Click “Add Language”
  • Next, click “Add” and begin scrubbing through your video, adding subtitles at the appropriate points.
  • Once you are done, simply click “Publish”

The subtitles editor features several shortcut keys to make your life a little bit easier, and you can find a full list of those on YouTube’s subtitles help page.

There are other options available, such as auto-syncing, which lets you add your transcription without any timecode information.

From there, YouTube uses speech recognition and your transcription to put all of the subtitles in the correct place. This is a very useful and time-saving option, but it does rely on speech recognition technology, which means it is only available for subtitles in the same language as the video.

For the same reason, it is not an ideal option for videos with poor audio quality, or where the words being said are not clear. YouTube also states that it is not recommended for videos that are over an hour long.

Another option available is to upload a closed caption file that already has the timecode information sorted. Of course, you will still have to create that closed caption file before you can upload it, but this option at least means you can use other applications to do that if YouTube’s built-in system is not to your liking. You can find details about what kind of closed caption files YouTube accepts through the subtitles help page linked above.

And, finally, YouTube has the option to caption your videos using speech recognition technology automatically. Automatic captioning has the obvious advantage of it requiring considerably less effort on your part; however, there is a tradeoff.

Speech recognition has made immense leaps and bounds in terms of accuracy over recent years, but it is not perfect, and the chances of it transcribing your video with 100% accuracy are minimal.

And, of course, the accuracy of this process will fall if the video’s audio quality is poor, or the spoken words are not particularly clear.

How to Add Captions to YouTube Videos 1

Bonus Method: Captioning Services

If you have a bit of money to spend on your YouTube channel, or if your channel is already at a stage where it is making money and you want to reinvest some of that in your channel.

You might consider a captioning service like Rev – I use them for all of my YouTube videos and can help boost audience retention and build on international audiences.

For a modest sum—typically around $1-2 per minute of video—you can have your videos captioned for you, getting all of the benefits of automatic captioning, while significantly reducing the inaccuracy rate you would expect from Google’s automatic option.

Captioning OTHER People’s Videos on YouTube

In some cases, you can also caption other people’s videos, which can be a great way to give a little back to a creator you like.

This is also an excellent opportunity to flex your bilingual muscles if you speak (or write) more than one language, or if your native language is different from that of the language used in the video.

The YouTuber in question has to allow subtitle contributions, so this is not an option on every video. For those videos where it is an option, simply head over to that video and click the menu button below the video (the three dots). In there you should see an option to “Add Translations”. Clicking that will take you to the same transcriptions editor we talked about above, with the difference that this will show any previously added or auto-generated transcriptions.

Up top you should see a “Switch Language” link which will allow you to select the language you want to add subtitles for, and, once you are ready, you can click edit and get transcribing!

 

Making Captioning Easier

Unfortunately, there is no way around the fact that captioning is something of a long and laborious process—especially for longer videos—but you can make your life a little easier with a bit of forward-thinking.

For example, many YouTubers plan their videos out in advance. And, if they don’t write an actual script, they at least tend to sketch out the beats of what they are going to say when the camera starts rolling.

If this is you, consider extending this process to a full script, and stick to that script when you record the video. In doing so, you will already have a transcription for your subtitles ready to go when you have uploaded your video. Remember; YouTube’s speech recognition may not be perfect, but it is incredibly close when given the correct words to use.

Writing a proper script may also help you tighten up your content, making the video more concise and digestible, while also reducing the amount of time you have to spend editing slip-ups and tangents out of your footage.

Of course, scripted videos are not for everyone. Some people are far more comfortable turning the camera on with little more than a vague shape of what needs to be said in their mind and letting the creative juices flow. We would not recommend forcing a script upon yourself if you are this kind of YouTuber.

But if you are already scripting—or partially scripting—your videos, you are most of the way there to captioning your content.

How to Add Captions to YouTube Videos 2

Why Should I Caption My YouTube Videos?

There is an ethical element to consider in the sense that, as a civilised society, it could be argued that we have a responsibility to help those who need a little extra help whenever possible.

Captioning your videos makes it possible for people who are deaf and hard of hearing—two groups of people who fall into that category of occasionally needing a little extra help—to consume your content.

However, if the ethical argument doesn’t do it for you, there are also some numbers to consider. For example, around 466 million people worldwide have disabling hearing problems. While it’s true that not all of those people will be on YouTube, it still represents a sizable portion of a potential audience that you could be reading. And this doesn’t count fringe cases, such as people who just find it easier to watch content with subtitles, or people who do not speak your language but can read it.

Another reason is search engine optimisation (SEO).

There is only so much information you can organically pack into your video descriptions, and formatting it in a way that is useful to your viewers doesn’t always lend itself to SEO.

However, the actual content of your video is as pure as it gets in terms of SEO, and research has shown that Google likely indexes YouTube subtitles, with captioned videos seeing a noticeable increase in views over videos without captions.

The final reason we will give you for captioning your videos is environmental factors. No, not the environment, we’re talking about the environment your potential viewer is in at the time they might want to watch your video.

If you’ve noticed all those videos that pop up on Facebook and Twitter that have captions burned in, you might have reached the natural conclusion that this trend implies. That is trend is more people watching videos in situations where they can’t have sound on. This could be on a busy commute when they have forgotten to bring headphones, or in a situation where they are not, strictly speaking, supposed to be checking their phone.

Viral video makers have cottoned on to this trend, and that is why they burn subtitles into those social media clips.

Putting captions on your videos allows people to consume your content in those situations where they can’t listen to it, which, for the right type of video, may represent a significant amount of views.

Am I Too Old to Start a YouTube Channel? 3

How Much of a Benefit is Video Captioning?

We teased you with talk of increasing your audience through video captioning, so it’s only natural to want to know what kind of increase we’re talking. After all, captioning can be hard work, as we’ve explained, so you may want to do a cost-benefit analysis on whether the additional work is worth your time.

Studies have shown that adequately captioned videos can see as much as a 13% boost in the first two weeks—with a 7% increase over the lifetime of video—over uncaptioned videos.

While we’re not talking about doubling your audience here, a potential increase of around 10% is nothing to be sneezed at. For a video that gets 100k views, that would mean an extra 10k views.

Of course, pure view count would be a limited way to consider the benefits of captioned videos. Those additional views also represent potential subscribers and long term viewers. Especially when you consider that people who need captions in order to enjoy content on YouTube have far fewer options available to them owed to the fact that so many YouTubers don’t caption their videos. In this respect, captioned videos are something of an underserved market.

Not quite a niche, as the interests of people who need closed captioning are just as diverse as those who don’t, but a market that will welcome additional content regardless.

How to Add Captions to YouTube Videos 3

Foreign Languages

Before putting the time and effort into translating—or paying someone else to translate—your content into other languages, take a moment to consider the usefulness of the video to the people who speak those other languages.

Generally speaking, you can assume that someone living in a particular country will at least have a basic grasp of the native language of that country.

Of course, there will always be exceptions, but you usually assume that content that is specific to a certain country doesn’t necessarily need translating to languages other than the primary language of that country.

As an example, a video about how to apply for a building permit in Texas, America, is unlikely to get many views from people in central Europe. That means it would not be the best use of your resources to have your video translated into German, as all of the countries where German is the primary language are located in central Europe.

This is not to say you should actively avoid translating your content, of course. If you have money or time to burn, it certainly won’t hurt your channel to have it translated into as many languages as possible.

But if you are having to weigh up the pros and cons of translating it to other languages, consider where those languages are spoken, and how likely your content is to be viewed in those regions.

That being said, the reverse can also be true.

As a counter-example, a video about how to obtain a building permit in Los Angeles would greatly benefit from being translated into Spanish, due to the large Mexican population there. In this case, the content is specific to a relatively small geographical region, but that region can be considered bilingual.

As with many things on YouTube, it is all a matter of doing your research and knowing your audience. You don’t need to become an expert in foreign languages to determine best when and when not to have your videos translated; a simple Google search should be enough.

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YouTube Channel Banner Ideas

When it comes to your YouTube channel banner, you can take a great deal of guidance directly from any marketing 101 advice available on the Internet.

You want something eye-catching yet not overpowering—something that conveys the purpose of your channel in the purest, most digestible form possible, and gets the message across quickly.

Your YouTube banner tells new visitors to your channel what you are about, and in more ways than you might think. It can give subtle cues to your potential viewers that you might not have intended to give.

The banner on your channel is unlikely to be the first impression someone gets of your channel, but that doesn’t make it unimportant.

We’re going go into detail about some YouTube channel banner ideas, explaining why they work, and who they can work for. But first, let’s talk a little about why banners are so important.

YouTube Channel Banner Ideas 7

Why are YouTube Banners Important?

A common—and incorrect—way to think of a YouTube banner is like a storefront. If you were running a brick and mortar store, you would want the sign out front to draw in passing shoppers where they would hopefully spend money on your products and services.

That is not what a YouTube banner is. Your channel is not a storefront in that sense, as very few people will come across it organically. You could funnel people to your channel page from other sources, such as your website, but then, if you can do that, you have already grabbed that person’s attention in some way.

In truth, hardly any of the visitors to your channel will arrive there not knowing anything about you. If someone is looking at your channel page, they will almost certainly have seen at least one of your videos already. In fact, the typical behaviour of a YouTube viewer is to subscribe to channels they are interested in from the video itself.

A good deal of your subscribers might never see your channel page at all! And for those who visit your channel that are already subscribed, the banner is less critical, since they are already on board.

For the most part, non-subscribers who visit your channel are people who have seen one or two of your videos and are on the fence about whether to subscribe to your channel or not. These are the people your banner is really for since they are the ones who could potentially hit subscribe—or not—based on what they see when they land on your channel.

Do Dislikes Matter on YouTube? 2

Dos and Don’ts

As with many creative endeavours, there isn’t really a hard list of things you must do to succeed.

We could lay out a comprehensive set of rules that would be true for 99% of YouTubers out there, and there would undoubtedly be someone who breaks all of them and is a wild success. Bear that in mind when reading these dos and don’ts.

Professional Quality

One of the first things that will strike new visitors to your channel is how professional your channel banner looks. Does it look like it was made by a graphics designer who takes pride in their work? Or does it look like five minutes spent in Microsoft Paint?

Having a professional banner shows that you care about your channel, which tells potential subscribers that you take things seriously.

Nobody wants to subscribe to a channel in the hope of future content, only for that content never to come, or for the channel to get shut down by YouTube because of unnecessary community guideline strikes. It is a subtle cue, but if your banner suggests you might be a bit frivolous with your channel, they might decide against clicking that subscribe button.

Information

If a non-subscriber visits your channel page while deciding whether or not to subscribe, one of the first things they are going to want to know is information about your channel.

We would recommend an accurate and up to date “about” page for this reason, but before they get to that point, they will see your channel banner.

Having relevant information in your channel banner is a great way to get the essential details across to potential subscribers quickly. For example, do you have a regular upload schedule? Many viewers like to know that they are subscribing to a channel that puts out new content on a regular basis. It can also help to state—in as concise a way possible—what kind of content your channel produces.

One of the main things potential subscribers will be looking for is the assurance that there will be more of the type of content that brought them there in the first place.

YouTube Channel Banner Ideas 9

Branding

Establishing an identity on YouTube is an essential step towards success, as it puts you or your organisation in people’s minds. This is especially important if you are running more than just a YouTube channel. If you have developed branding, it should be clear for all to see on your channel page, which means in your YouTube banner.

This does not simply mean having any logos or icons in the banner.

Make full use of any colour schemes that are part of your branding. If you have a website that has been styled in red and white, consider making your banner red and white also.

Of course, the logos and icons should be incorporated, but don’t stop at that. These subtle visual cues can be very effective, and help to establish your brand so that it can be recognised in other places, and hopefully associated with some good YouTube content.

Represent Your Niche

One thing that can be overlooked surprisingly often is the inclusion of themes that are relevant to a channel’s niche in the channel banner. This may come in the form of a game controller motif on a channel about gaming, or dumbells in the banner of a fitness channel.

Things like this offer quick visual cues that reassure viewers as to what the channel is about. To that end, you should avoid including anything that might confuse the issue, and this is where things can get a little nuanced.

As an example, say you are running a YouTube channel about programming video games. You could include the game controller motif we mentioned above, but that might confuse some people, leading them to think the channel is about gaming. Think carefully about the themes you include in your banner, even if they seem relevant, and try to avoid incorporating things purely because they “look cool” unless they fit with the content you produce.

YouTube Channel Banner Ideas

We promised you some ideas, so let’s get into those now. Here we will show a few different common styles of channel banner, highlighting the common themes in these styles and giving a few examples along the way.

The Informative Banner

You don’t want your banner to be a wall of text, but carefully dropping relevant information in there is a great way to give new viewers all they need in one quick glance.

YouTube Channel Banner Ideas

The most obvious information to slot in here is the upload schedule, as it is something that viewers generally want to know, and can be conveyed clearly and concisely. One example of this is popular vlogger, David Dobrik.

David’s banner clearly states that he puts out new videos a few times a week, what days he puts those videos out, and even manages to fit his social media in there. All of this without making the banner look cluttered.

YouTube Channel Banner Ideas 1

Another excellent example of this is gaming YouTuber, Barbara, whose banner not only conveys the upload schedule, the time of day, the type of videos but even incorporates art themes from the game she plays most.

While this may not mean much to many viewers, the viewers who know the game and want to see that type of content will recognise it instantly.

Note that in both of these examples, the YouTuber themselves are the brand, and they have made sure they appear in their banner.

The Straight to the Point Banner

If your channel has a specific aim in mind and a no-frills approach to getting there, you may want to take a similar tact with your channel banner. A good example of this is Mango Street, a YouTube channel that offers photography and video tutorials.

YouTube Channel Banner Ideas 2

In Mango Street’s banner, you see a nicely shot photograph of the YouTubers themselves, illustrating what it is they do on the channel. You get their logo, and you get the tagline; “Photography + filmmaking tutorials that don’t waste your time”. And, in perfect keeping with that ethos, the banner doesn’t waste your time either.

While it may not set out the upload schedule for you, it does tell you everything you need to know about the content of the channel, as well as fitting in the branding and even an example of their work in the form of that photograph.

The Quirky Banner

Even a banner that seemingly contains no useful information at all tells viewers something about your channel. For example, incredibly popular YouTuber, MrBeast, has a channel banner that is plain white text on a featureless black background, with the text simply reading, “subscribe with notifications or i will take all your cookies”.

YouTube Channel Banner Ideas 3

Of course, there is a call to action in there, demanding that people subscribe to the channel, but it is clearly a tongue in cheek statement.

This banner says a lot about the tone you can expect from the channel, which is playful, and a little cheeky. Granted, it tells you nothing about the type of content you will get, but it tells you how that content will be delivered.

A banner like this is ideal for a channel where the YouTuber’s personality is a significant factor in their success. With channels like that, people tend to subscribe for the YouTuber more than the content, and would likely watch a video from them regardless of what the video is about.

The Plug Banner

We don’t have an example of this because, by its very nature, these banners change often. The plug banner is a banner that includes information about upcoming events that the YouTuber will be involved in. The most obvious examples of this are musicians or comedians who have live shows coming up.

This kind of banner should include any branding—such as a band logo or a headshot—as well as the dates of the event that you are promoting. Sometimes the channel exists purely as a promotional tool, such as would be the case for an established band who just need somewhere to upload videos. In those cases, it will likely not be a great example of how to put your banner together.

YouTube Channel Banner Ideas 4

If you are a YouTuber, however, you should include some hint as to what it is you do. If Eminem is promoting a tour, he can just have his face and some dates on the channel banner, and that would be enough. But if you are an up and coming comedian, you should give some indication of that in the banner, so new viewers know what they are getting from your channel.

Don’t Do This!

When looking for the key to success on any platform, it is natural to look at other people who have been successful there and try to emulate what they do. And, on YouTube, it doesn’t get more successful than PewDiePie. Having broken countless YouTube records, and currently being the most-subscribed individual on the platform, PewDiePie is easily the most successful YouTuber in history.

But…

PewDiePie’s immense success allows him something of a free pass when it comes to how he runs his channel. We’re not saying he doesn’t have to work at his content, but he could probably upload twenty minutes of a blank screen with no audio and still get millions of views.

YouTube Channel Banner Ideas 5

This translates to his channel banner as well. Other than a slight nod to the black and red wavey lines that are associated with PewDiePie, there is nothing in his banner that tells new viewers anything about the channel or type of content you would find on there.

However, this can work for PewDiePie because, at this point, the chances of someone being on YouTube and not knowing who he is are pretty slim. But you shouldn’t do this when you’re just starting out.

If you need ideas for banners or you are like me and just want to start with a template, check out placeit – they have a wide selection of templates on their website for banners, intros, end cards and more

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TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

How To Make A SECOND YouTube Channel with the SAME EMAIL

You have one reliable email address and you want to make two, three, four YouTube channels. I’m here to tell you how you can add a YouTube channel using your same email address.

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

Hello and welcome back to another video. I’m Alan Spicer your YouTube certified experts. If you want to start your YouTube channel, grow your YouTube channel, or put your brand out there, YouTube is the second largest search engine on the Internet, and you should click Subscribe then start creating.

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

Now the time may have come for you to either split your channels into niches or to start again, but you want to still use the same email address. That’s not a problem. I can help you start a second, third, fourth channel without you needing to have multiple email addresses, let’s go to the computer.

 

Okay, so you’re looking to start a second channel using the same email address. What you do when you log into the account of the email address you currently have, I’m going to use this one. For example, you go up to your avatar in the top right-hand corner and click “Settings.”

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

In here, you’ll see something like this. This is a brand new account, but it works exactly the same. You’ll see here, “Your account” and “View additional features” or “See all my channels or create a new channel.”

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

I have a few channels that I currently manage, or a few channels that I use for testing.

Now you click “Create a new channel.”

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

It will then ask you to pick a name and I’ll use “Pink Waffles” as an example.

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

Click “Create.”

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

You now have a new channel and you go through to customize the channel. You click that big “Customize Channel” button.

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

You now have the choice to add a channel description, change the avatar, add some channel art, right?

 

You do it out like you normally would, and it’s all under the same email address.

 

So once again, I go up here, and then I can flip through any of the accounts all under the same email address.

 

How To Make A SECOND YouTube Channel with the SAME EMAIL

 

You can always see more, but that way you have multiple channels under one email address.

 

Final Words

 

Scared To Be On Camera? [WATCH THIS!]

 

If you need help with more YouTube features that you have overlooked, there is a playlist here, go out there, and start creating.

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TIPS & TRICKS VIDEO YOUTUBE YOUTUBE TUTORIALS

How To Report Videos on YouTube – Flag YouTube Videos

You just come across a video that you think it shouldn’t be on YouTube, I’m going to teach you how to report that video and make the environment safer for everybody else.

 

How To Report Videos on YouTube – Flag YouTube Videos

 

Hello and welcome back to another video. I’m Alan Spicer, your YouTube certified expert and if you’re looking to start a YouTube channel, grow a YouTube channel, or push your brand out back into the second-largest search engine on the Internet, you should click Subscribe and start creating now.

Alan Spicer - YouTube certified expert

In an ever-changing world where there’s 400 hours worth of YouTube videos uploaded every minute, or every second, one of those stats is important, there is always going to be abuse when it comes to content.

 

Now, YouTube is cracking down on content, but they’re having to remove comment sections and they’re having to slap the risks of some completely innocent creators. But the best way for us as a community to police this kind of thing is to report videos that are indeed outside of the community guidelines.

 

Basically, if you find a video offensive, if it’s gory, if it’s violence, if it shouldn’t be on YouTube, if it’s clearly extremist, or dangerous to somebody’s mental health, physical health or well-being, then you can click the “Report” button and I’ll show you how you can do that.

 

Let’s go to the computer.

 

Okay, so you found a video that you want to report, maybe it’s insulting, maybe it’s triggered you, maybe it’s dangerous to people.

 

How To Report Videos on YouTube - Flag YouTube Videos

 

You go to the video, you scroll down, you’ll see “More,” and then in that drop down, you click “Report.”

 

How To Report Videos on YouTube - Flag YouTube Videos

 

At this point, it will give you the option of why you are reporting it. So, sexual content, violently repulsive, hateful or abusive content, dangerous harmful acts, child abuse, promotes terrorism, spam, infringes my rights or caption issues.

 

Once you pick on one, you can also have additional drops down. So, under “Infringes my rights” we have infringes my copyrights, invades my privacy, other legal claims.

 

How To Report Videos on YouTube - Flag YouTube Videos

 

Or if it’s “Sexual content,” let’s see what we have in the drop down: Graphic sexual activity, nudity, abusive in the description…

 

How To Report Videos on YouTube - Flag YouTube Videos

 

In the “Harmful dangerous acts” section, is it drug use? Is it suicide? That kind of thing.

 

How To Report Videos on YouTube - Flag YouTube Videos

 

When you’re done and you choose your option, you can highlight exactly the time stamp and type in a more detailed description of why this is a problem.

 

How To Report Videos on YouTube - Flag YouTube Videos

 

Then, you click “Submit.”

 

This then goes to a human being who then paws over this, and then they choose whether or not if it’s an acceptable flag or not.

 

Final Words

Alan Spicer - YouTube certified expert

For more YouTube tricks and tips that help you improve the community that we live in on YouTube, I’ve done a playlist up here. Remember to hit that Subscribe button, go out there, and start creating.

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HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

10 Best Tools to Grow Your YouTube Channel

You can paint pictures using only your fingers, but it’s doubtful you’d be any good at it unless you are Iris Scott.

All accomplished artists use tools to help them express their creativity; one tool helps them draw perspective; another helps mix colour.

As a YouTube creator, if you’re only shooting a video quickly, then uploading it after basic editing, in your own way, you are painting with your fingers.

The top YouTubers use a range of tools to help create and promote their work.  Some help to make the videos more entertaining, while others allow their videos to rank well.

This article looks at ten products you could add to your YouTube video creation toolbox.  Five help the visual/production process, and the other five help you with SEO/ranking.

Let’s jump right in.

Visual / Production Tools For YouTube

These five tools help you to transform your videos from dull talk-to-the-camera sermons into more expert productions.

There are tools for graphics and editing, libraries of sound and b-roll footage, and tools for captioning your content.

Adobe Creative Cloud – YouTube Video Production Tool

Occasionally you want a tool to edit photos, sometimes you need a tool to polish audio, and you always have to edit your content.

Adobe Creative Cloud is a suite of tools that help you to produce professional-quality content. For one monthly price, you get access to over 20 applications that are used by many of the top creators in the business.

10 Best Tools to Grow Your YouTube Channel

You could hunt around for individual alternatives from other providers.  Some you’ll be able to find free of charge, others you’ll be able to hack together using free trials, but you should want to use the best.  And the best thing about Adobe Creative Cloud is that all the tools in the suite work happily together.  So you’ll never have to hunt down file convertors, and you’ll be able to use tools that you hadn’t consider trying before.

For YouTubers, the centrepiece of Adobe Creative Cloud is Premier Pro, the industry-leading video editing software.  You’ll need a decent computer to run it on as it’s quite resource intensive.

While there is no free trial for the Creative Cloud collection of tools, you can trial some of the individual ones for 30 days. Adobe Creative Cloud works on both Windows and Mac.

Website: adobe.com
Price: $49.94 per month for access to all tools.

Storyblocks – Youtube B-Roll and Audio Library

Give your videos extra flair with B-roll footage and sound effects. These types of assets are available free of charge on some stock-footage websites, but the choice of clips is small, and many are overused.

Storyblocks is a paid stock-footage website with 1.5 million videos, images, and sounds you can edit into your content.

All media is copyright-free and easy to find using categories and tags.

Want to cut to a person crying to emphasise a point? Storyblocks has a choice of over 1000 videos.

10 Best Tools to Grow Your YouTube Channel 1

Video is available in a variety of resolutions including 4K, and most clips are under 35 seconds long. The audio clips include sound effects, short tracks, and shorter loops which you can, well, loop to get the length you desire. If you need the sound of a hammer bashing on stone or an ambient backing track, you’ll find it on Storyblocks.

You can buy a lower-priced subscription to access only video or sounds, but these are quite restrictive.

Much better to buy a pass for unlimited access which is $65 per month. Plans are flexible, and you can sign up for only a month if you like.

You can also link your YouTube account to Storyblocks and let their automated software handle copyright infringement claims too.

Website: storyblocks.com
Price: Starting from $9 per month.

Placeit – YouTube Intro/Outro Tool, Channel Banners, Logos and End Screen Templates

Becoming successful on YouTube is very difficult to do without branding yourself. The immense volume of videos means you must build a recognisable image so that users can spot you in the search results and suggestions.

Of course, your branding needs to look good too. Crummy photoshop skills can make your videos stand out – but for all the wrong reasons. So use a service like Placeit to help you design and build a professional brand image.

Placeit has dedicated tool to help you design and produce YouTube intros and outros and has hundreds of templates to pick from. You can also design custom logos and animate them too.

10 Best Tools to Grow Your YouTube Channel 2

It’s likely as a Youtuber that you will want to cross-promote content on social media as well.  Placeit has tools for creating Instagram stories and videos, and templates for Facebook covers.

Placeit is cloud-based, so you use all the tools via your browser. One price of $14.95 per month allows you to access all the functionality, and you can make a small saving paying upfront for an annual subscription.

Website: placeit.net
Price: From Free to $14.95

Rev – YouTube Caption Tool

Not all the people watching your content will view it in the same environment. Some will view your content in comfort sat on the sofa, where they can hear your voice clearly. Others will be on the move, on a bus or in a cafe, where listening can be difficult.

For some viewers, the location doesn’t matter at all: you exclude the hard of hearing when you don’t make your content accessible to all.

Rev is a service for adding captions and subtitles to your videos. Captions are a transcript of the words that you say, allowing the hard of hearing or those in a noisy environment to watch your content. Subtitles translate your content from your spoken language to another, opening your channel to a broader audience.

10 Best Tools to Grow Your YouTube Channel 3

Rev doesn’t charge a fixed fee for its service; you instead pay based on the length of your video. Prices start at $1.25 per minute, so you always know exactly how much it will cost you upfront.

Website: rev.com
Price: From $1.25 per minute.

Lickd – YouTube Premium Music Library

If you want to use music by real artists in your videos, but worry about copyright issues, then you should try out the music licensing service from Lickd.

Designed expressly for YouTube content creators, Lickd has thousands of real songs to choose from by genuine artists.

10 Best Tools to Grow Your YouTube Channel 4

You have to license each track individually, and Lickd set the cost dependent on your YouTube audience size. If you have under 50 thousand views on average for your videos, then prices start at $8 per track.

You’re not allowed to remix or change the music in any way, though you can edit for length. And while there aren’t too many well-established artists on the site yet, it’s early days. The more creators that use the service, the more artists Lickd are likely to attract.

Website: lickd.co
Price: From $8 per track.

SEO / Ranking YouTube Tools

You might create the best content around, but if you don’t choose the right keywords, or make the most of your metadata, then your channel may as well be invisible.

The following five tools help give you the best chance of your content being seen.

Google Trends

Google Trends gauges the popularity of any topic over time. It’s a way to discover which subjects are hot or not.

Google Trends can also help you plan the release of content for annual events.  For example, if you want to know the best time to upload Halloween-themed content, the chart below shows you that interest starts to climb in mid-September. Maybe a bit earlier than you might have thought?

10 Best Tools to Grow Your YouTube Channel 5

You can also use Google Trends to compare subjects, which can help you to narrow your focus when brainstorming ideas.

10 Best Tools to Grow Your YouTube Channel 6

Google Trends is free to use and has lists of daily trends and real-time search trends, so you can see what’s creating a buzz online today. You also can view trend data by country, so you can find out what’s popular in your corner of the globe.

Website: trends.google.com
Price: Free!

VidIQ

VidIQ is a tool that aims to help you grow your channel in two broad ways.

First, vidIQ helps to maximise organic reach by helping you select the best tags, and choose the right keywords for your title and description. VidIQ works as a chrome plugin that displays extra data directly on the YouTube website.

10 Best Tools to Grow Your YouTube Channel 8

Once your videos have gone live, vidIQ keeps you on track by letting you know which of your videos performs well.  The software also audits your content and can highlight issues, like which videos aren’t part of a playlist, for example.

There is a free option for the software, though this is restricted in functionality. To make the best use of the tool, you need to buy a subscription. The ‘Boost’ level is the best option as it allows you access to vidIQ’s keyword engine and permits you to track 20 competitors.

VidIQ is popular with many large and successful channels.

10 Best Tools to Grow Your YouTube Channel 9

Website: vidiq.com
Price: From free, though you need a subscription to get the most from the tool. Starting at $7.50 per month.

TubeBuddy

TubeBuddy is a competitor of VidIQ and offers similar features, and uses a chrome extension to display keyword and video information on the page of YouTube’s website.

10 Best Tools to Grow Your YouTube Channel 10

TubeBuddy also offers ideas for tags and other metadata when you upload a video. It advises on best practices to have your video rank as high as possible.  It reminds you to add cards, end screens, and other essential parts that add up to make a successful YouTube video.

10 Best Tools to Grow Your YouTube Channel 11

There is a limited free option to give you an idea of what the software can do, but to get lasting benefits, you need to take out a monthly subscription. Pricing starts at $9 per month for the ‘Pro’ level, though you can save 50% if you have less than 1000 subscribers.

Of course, you will only need to use either TubeBuddy or vidIQ to manage your channel, while they are both excellent, vidIQ has the slight edge.

Website: tubebuddy.com
Price: From $9 ($4.50 if you have less than 1000 subscribers.)

YouTube Autosuggest

Sometimes thinking up new content ideas is hard. But it can be time wasted, too, if you don’t perform keyword research first to see if your ideas are even popular.

Fortunately, there is a free way to check if people have an interest in your idea, and that is on YouTube itself.

You may have noticed when you begin typing in the YouTube search bar a dropdown box appears with a list of options. These show a list of search terms that users are already using on YouTube to find content.

Use the auto-suggest feature to find and validate your content ideas.

10 Best Tools to Grow Your YouTube Channel 12

When you are compiling ideas from YouTube Autosuggest, also make use of the underscore character ‘_’. It acts as a wildcard when placed between two words. Here is an example.

10 Best Tools to Grow Your YouTube Channel 13

YouTube is giving you content ideas free of charge!  Take this method a step further and combine the autosuggest search terms with the free version of vidIQ. You can see which of the ideas are popular and which you have a chance to rank with.

Website: youtube.com
Price: Free!

Morning Fame

Morning Fame is a website rather than the chrome plugin functionality of vidIQ and TubeBuddy.  Morning Fame provides analytics for uploaded videos and a keyword tool to plan future content.

The analytics section gives a good historical overview of your channel’s performance.  And offers suggestions on which of your videos perform best for your audience, and recommends which type of videos you should try to replicate.

Morning Fame also benchmarks your channel against to similar ones.

10 Best Tools to Grow Your YouTube Channel 14

The keyword research tool suggests content ideas, and rates your chance of ranking for them considering your channel size.

10 Best Tools to Grow Your YouTube Channel 15

Once you pick a target keyword, Morning Fame rates your channel’s chance of ranking for the keyword.

10 Best Tools to Grow Your YouTube Channel 16

Morning Fame offers two levels of subscription.  While both have full access to analytics reporting, if you want more than occasional access to the keyword research tool, you’ll need to choose the Plus plan at $12.90 per month.

Website: morningfa.me
Price: From $4.90 per month.

Conclusion

You’re unlikely to establish a channel on YouTube without using tools. Some tools help to make your videos compelling, and others help find best keywords to rank. There are 500 hours worth of videos uploaded to YouTube every minute, and you need to work hard to make yours stand out.

You need to add intros/outros to brand your videos, use B-roll and sound clips to enhance your content, and then make sure to edit your content well so that it engages viewers.

Finally, if you don’t take advantage of tools to help you plan and promote content, you will fall behind your competitors who will surely be using them.

If you need more help with equipment, software, artwork and other YouTube things then I have a list of EVERYTHING I use on my resources page.

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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

YouTube Cards [What They Are and How To Use Them]

What are YouTube Cards?

YouTube cards – info cards and end screens – are interactive links you can use to promote other videos, playlists, channels, and external sites while your video is playing. It’s a method of keeping a viewer hooked on your content, or if you want, directing them to someone else’s.

It’s like having your own digital traffic cop to direct people where you would like them to go once they have finished watching one of your videos. Because, if you’re holding someone’s attention, isn’t it best to direct them to more of your content when your video ends?

There are four types of cards you can use in your videos.

  • Video
  • Playlist
  • Channel
  • Link

At one time you had the option of running a poll from a card too, but this type of card is no longer available.

The cards don’t automatically show when you add them to a video. The viewer instead has to click a small grey info bar which appears in the top right-hand corner.  You can set when they appear in your YouTube Studio.  Here is how the info-bar looks.

YouTube Cards [What They Are and How To Use Them]

When a viewer clicks on the info-bar, the card displays, the viewer can then click on the card to follow the link.

YouTube Cards [What They Are and How To Use Them] 1

Cards display in both desktop and mobile versions of YouTube and replace the older annotation system, which only displayed on the YouTube desktop site.

The four types of cards all have a similar appearance, so let’s take a look at each type and how you might use them.

The Four Types of Cards and How You Can Use Them.

You can place cards up to five times per video and can add them in at any point you like. Card placement, though, should be done strategically.

Card placement must always be done with a purpose in mind.  Think about how the YouTube algorithm operates. YouTube’s main aim is to keep its users watching content and viewing more advertisements – it’s how they make money.

YouTube attempts to keep viewers tuned-in by suggesting high-quality videos for them to watch next. Have you ever found yourself thinking, ‘I’ll should be doing something else, I just watch one more video’?  That’s YouTube’s ranking algorithm in action.

YouTube has perfected guessing what content will keep its audience engaged, and is an expert at recommending good videos.  Now, YouTube can’t watch all of the videos uploaded on the site to see which are good – there are far too many of them.

YouTube has to work out video quality automatically. One of the main factors YouTube uses to decide video quality is watch time. Watch time is calculated as the average time viewers spend watching a video.

Video Watch time is Important.

YouTube knows that most videos aren’t watched all the way through, but reasons that the longer viewers keep watching, the better the video must be. To succeed on YouTube, you need to keep your audience tuned into your videos for as long as possible.

So, if you were to add cards linking away from your video at the start, then you are potentially harming your video’s chance of getting an excellent watch time average.  As a result, your video may be suggested less frequently by YouTube for others to watch.

Aim to add cards into your video later on, preferably in the second half of your video.

Mention the YouTube Cards in Your Video.

A second factor is that card links are not very noticeable, so for maximum effectiveness you should mention them in your video. This requires planning and scripting in advance, so approach card placement with a well thought out strategy.

Let’s take a look at how you might use each card type in your videos.

YouTube Video Card Example.

This card links to a video and displays a thumbnail. As you can see in the example below, I have added the text ‘Video Card’.  The customisable text helps you to sell the link a bit more, and I’ll cover how to do this later on in this article.

The video card is commonly used to link to other content you have made.  It might be a video which covers a subject in more detail that you are only mentioning briefly, or it could be the next video in a series you are making.

Alternatively, you can also link to another video on YouTube – it doesn’t have to be your content.

YouTube Cards [What They Are and How To Use Them] 2

YouTube Playlist Card Example.

Similar to the video card but this time a collection of videos. Again, it can be any playlist and not necessarily one you have created.

So if you want to link out to your favourite music or draw attention to your own curated collection of content, the playlist card is the one you should choose.

YouTube Cards [What They Are and How To Use Them] 4

YouTube Channel Card Example.

Sometimes it’s useful to direct a viewer to your channel page.  They can access all of your content quickly, or you may be trying to grow your community tab.

An easy way to link to your channel is occasionally useful.

YouTube Cards [What They Are and How To Use Them] 3

YouTube Link Card Example.

While the cards discussed so far are open to anyone with a YouTube account, the link card is only available to those who are part of the YouTube Partner Program. The link card permits users to link away from the YouTube site, which being outside of YouTube’s control, is only offered to established channels.   It helps YouTube to cut down on link-spam.

The link card is ideal for those that have a website as a central part of their business and want to attract traffic using YouTube.  With the link card, it’s easy to raise awareness and pre-sell your service in a video, then direct viewers over to your website to buy.

YouTube Cards [What They Are and How To Use Them] 5

How To Add Cards to YouTube Videos.

You add cards to your video via YouTube Studio.  Go to the main window, and from the menu on the left select ‘Videos’.

YouTube Cards [What They Are and How To Use Them] 7

Then from the list of your videos, select the one you want to add cards to and click the edit icon.

YouTube Cards [What They Are and How To Use Them] 6

In the video details screen towards the bottom of the page on the right, select the cards option.

YouTube Cards [What They Are and How To Use Them] 8

This will open the window with which you assign cards to a video.

YouTube Cards [What They Are and How To Use Them] 9

If I wanted to add a playlist to this video, the first step is to select the playlist option.  In the next window, you can either choose a playlist you have created or search for any other playlist.

YouTube Cards [What They Are and How To Use Them] 10

In this example, I’ll use one of my playlists.  Simply click on the thumbnail, which returns you to the previous window to add further details.

You can set the time for the card to appear using either the timestamp or by moving the blue slider at the foot of the screen.

You can also add a Custom Message and some Teaser Text.  The teaser text is the wording which displays in the info-bar in the corner of your video.

YouTube Cards [What They Are and How To Use Them] 11

The custom message displays in the card that is shown when a viewer clicks the info-bar.  Hit the save button when you are happy with the wording and timing.

YouTube Cards [What They Are and How To Use Them] 12

To add further cards to your video (up to five maximum), open up the card’s window again and select the blue plus symbol to add another.

YouTube Cards [What They Are and How To Use Them] 13

Simply rinse-and-repeat until you have added the cards you want.

Displaying Cards on the End Screen of YouTube Videos.

If you have ever wondered how Youtubers add thumbnails to their other content at the end of a video, this section covers how to do that.  Known as an End Screen, it enables you to show links to other content and also lets you display a clickable subscribe button.

The End Screen differs from the standard cards in that you can only display them during the last 20 seconds of your video. To set your end cards, navigate to your video details page and select the ‘End screen’ menu option on the right-hand side of the screen.

YouTube Cards [What They Are and How To Use Them] 14

The End Screens window gives some measure of customisation, but YouTube has some basic requirements. You must have at least one video or playlist card in your end screen, and the maximum number of elements you can display is four.

You can control the layout in the end screen editor, as long as the cards are arranged within the white shaded box overlaying your video.

YouTube Cards [What They Are and How To Use Them] 15

The end screen also gives you an additional card to choose from – the subscribe card. In the picture below, you can see an end card displaying two video cards plus the subscribe card.

YouTube Cards [What They Are and How To Use Them] 16

The end screen editor also allows you to choose the timings for your end screen elements.

You can display all elements for the full 20 seconds or only the final five seconds if you prefer.  You also don’t have to show all of the cards at the same time.  Once your elements are selected, you can choose appearance times by sliding the element display bar, as shown below.

YouTube Cards [What They Are and How To Use Them] 17

End screens are a powerful tool. They give you a virtual billboard to try and keep viewers watching your content before YouTube suggests to them someone else’s content, giving you the chance to deliver a call to action during a video.

Your best chance of retaining viewer attention will come when you combine a pre-scripted suggestion with an end card.   Tell a viewer which video you think they should watch next then flash up an end card linking directly to the video.

Tips for Placing Cards.

As mentioned earlier, cards should be used with a purpose in mind rather than randomly scattered throughout your content.

Verbal cues are the obvious way to draw attention to your cards, and pre-scripting these should increase in the number of times they are clicked.

Use your Analytics.

Another strategic use of cards involves using the analytics of your existing content.  View the audience retention graph for one of your videos and look for the moment you are losing the most people, as they click away to find another video.

If the average viewer navigates away at this point, flashing a card on the video just before this point can help you direct some of those leaving to alternative content of yours.

YouTube Cards [What They Are and How To Use Them] 18

Choose Custom Text Wisely.

Don’t be boring when you write the teaser text; you need to use words that give viewers an incentive to click the info bar. Use wording that communicates a benefit, something of value.

Look at the two examples below, which one would you click?

YouTube Cards [What They Are and How To Use Them] 19

YouTube Cards [What They Are and How To Use Them] 20

Similarly, use the custom message to reassure the viewer that the content you are promoting is relevant to them too. In the example below, the term ‘related video’ should impress in the viewer’s mind that the video will be beneficial to them.

YouTube Cards [What They Are and How To Use Them] 21

Conclusion

With the number of content creators on YouTube growing every day, you need to use all the tools at your disposal to retain the viewers watching your content. Interactive cards are an excellent way to build traffic funnels and direct viewers where you want them to go.

You are not restricted to promoting only your content either.  You can use cards and end screens to direct viewers to friends channels, or even some of the big Youtubers if you like.  As long as the content is on YouTube, you can steer them there.

Make the best use of end screens too; never let your video end without suggesting more of your content to watch.

Once you are a member of the Partner Program, you also get the ability to link to content outside of YouTube.

This can be powerful for those whose primary business is off YouTube, and you can use YouTube as part of your sales funnel to help grow your business.

Affiliate marketing is a powerful tool that makes me a large income online and it can for you too. Need help understanding affiliate marketing then check out my affiliate marketing for beginners deep dive blog.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel.

Some people only visit YouTube to figure out how to unblock a sink.

But, many visit it to keep up with the latest from their favourite creators.  YouTube, by definition, is a social media platform.

Social media is usually thought of as ‘fast’, yet short-lived. Content that gets posted and quickly forgotten like posting a picture of something you’re eating or instantly reacting to breaking news, for example.

YouTube, on the other hand, seems like a ‘slow’ platform. It takes time to plan, shoot, and edit a video, and most content creators only upload new material two or three times a week.

There is another place, however, to enhance the social aspect of your YouTube channel, and I don’t mean adding hearts to the comments under a video. Look a little deeper on any established channel homepage, and you’ll find a tab entitled ‘community’.

What Is the YouTube Community Tab?

YouTube has a disadvantage over other social video platforms like TikTok and IGTV. Video uploaded to these platforms is quick to produce, often unscripted, and raw.

On YouTube, viewers won’t forgive lousy sound and shoddy camera work. Viewers expect a certain standard; video content has to be scripted, well lit, and edited well, which takes time. As a result, most channels only upload only two or three videos per week.

If you need help to make better videos, find a great camera or some eye catching graphics for your banners, youtube intros and videos check out my resources page – its the place where i hide the secret sauce 😉

Getting social on Twitter, Snapchat, or Instagram is like stuffing a quick sandwich in your mouth, whereas YouTube, in comparison, requires you to bake the bread first.

YouTube decided to fix this problem with the launch of the YouTube Community Tab in 2016.  It’s a space for channels to interact with viewers by posting text and image updates or seeking their opinions via polls.

YouTube chose familiar functions found on Twitter, Facebook, and Instagram, and made them available to established accounts. Here’s the community tab from MrBeast’s channel.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel.

YouTube says it’s a light way to interact with your audience in-between video uploads.  It only takes a moment to update and helps you boost viewer engagement, something you should be interested in as a channel owner.

Engagement plays a large part in how YouTube ranks videos, and if YouTube selects a video to suggest a viewer watch next.

The YouTube community tab then is a place to hook people into your content, start a conversation, and build a community.

There are several types of content you can post in the community tab.  Quick text updates, like a twitter post, though with the extended character limits you can use it to mini-blog too.

You can include static images or moving GIFs, giving you options to tease new content, show behind-the-scenes, or embed a video thumbnail.

One function also baked into the community tab is the ability to post polls, so you can ask your subscribers a question and get them to interact on a deeper level with your channel.

You may be thinking, why bother; I can do all of that on Twitter or Instagram?  Well, one of the best bits about the community updates is they appear in your subscribers feeds, the same as your videos.

It’s a no-brainer; you can quickly raise your profile through greater exposure to your YouTube subscribers.

If you have a YouTube channel but can’t see the community tab and thinks it’s missing, next, we’ll look at how you unlock the YouTube community tab.

How To Get YouTube Community Tab

The YouTube Community tab has an eligibility requirement; to qualify your channel must have 1000 subscribers.  When you hit this threshold a week, or so later the YouTube Community tab should appear for your channel.

If you have over 1000 subscribers, but can’t see it, then this could mean you haven’t activated the custom channel layout.

To do this, navigate to your channel homepage and click ‘Customise Channel’.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 1

When the next screen loads, click on the icon for the settings (small cog).

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 2

Then make sure that the toggle switch for ‘Customise the layout of your channel’ is switched on.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 3

Return to your channel page hit refresh, and the Community tab should now appear.

What to Post in The YouTube Community Tab

With plenty of content types to choose from in the Community tab mix it up to make your feed more engaging. You need to give viewers a reason to return to your feed, bland, repetitive content, or shameless self-promotion will work against you eventually.

Let’s take a look at each content type in turn and how you post to your feed.  First, you need to open Your Channel page and select the Community tab.

To do this, click on the menu in the top right-hand corner of YouTube then select ‘Your Channel’ menu option.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 4

Next click on the Community Tab.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 6

The Community Tab Editor

At the top of the community tab, you’ll see the editor, use this box to start creating your community updates.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 7

Start typing to enter text, or use the three icons at the foot of the box to link to videos, run a poll, or post an image.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 8

Text Updates

When entering text, the editor formats the first line for you in a larger character size. It works like an automatic headline as there are no tools in the editor you can use to change text appearance.

The only other text feature available is the @ symbol. This lets you tag in other channels or shoutout to friends.

There aren’t short character limits for an update, like Twitter, which in theory means you could use also use text updates to mini-blog.  Remember, though; users come to YouTube to watch videos. It’s unlikely that regular lengthy updates would benefit you in the long run.

Look at other channels to see how they use text updates.  If you find a style you like, emulate it, don’t copy directly.  You don’t want to risk your channel through accusations of plagiarism.

PewDiePie uses the simple text-based updates frequently to thank his viewers or shoutout to other channels.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 9

But, if I’m honest, the solely-text update is a bit dull, there are better ways to drive engagement with your channel.  How about asking your subscribers a question instead?

Polls

Running a poll on your Community Tab is an excellent way to build a sense of community on your channel.  A survey requires participation and can help the participants feel part of something bigger – everyone likes to belong.

Select the poll button on the editor, which displays the screen below.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 10

Choose between two and five options for your poll. You can use both text and emojis, and the character limit for each option is 65.

It’s also a good idea to add an extra ‘neutral’ option to the poll if you have space.  This option is for those who want to see the results and comment in the poll thread, but don’t want to answer the main polling question.

Rather than adding something boring like ‘I don’t know’, mix it up with something more humorous to help engagement.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 11

While you can post engagement polls like the one above, you can also use polls to ask your subscribers about future content too.

Images

An image always helps with engagement, and you can use this option to illustrate text updates.

It’s an ideal way to show a glimpse behind the scenes of your YouTube channel. People like to ‘go behind the lens’, so try sharing some casual pictures of your studio setup or your regular home life.

To add an image, click on the image icon in the community editor and select or drag an image to the screen.  It’s best using a picture with a 1:1 aspect ratio or your photo could be automatically clipped.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 12

YouTube allows JPG, PNG, and the new WEBP image formats, but also permits GIFs too. GIFs are by there nature more compelling.  Not many people skip past and image once it starts to move, so let’s take a quick look at how you might use GIFs for engagement.

GIFs

GIFs are posted to your community feed the same way as images. Naturally, the format has to be GIF, and the maximum file size you can upload is 16MB.

When posting a GIF, people instinctively think about posting funny memes.  But the GIF format is a great way to tease your content too. Use an online service like placeit.net to make promo GIFs and drive engagement with your channel videos.

Vanessa Lau is excellent at this and frequently teases new content.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 13

Link To Video

Remember everything you post in your community feed has the potential to show up in subscriber’s feeds. So use the link to video icon to regularly promote videos both new and old and increase your watch time.

Clicking on the add a video icon launches the following screen.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 14

Select from your existing videos to promote your latest upload, and mix in some of your older content as well.  Plus, you can add videos from other YouTubers using the search feature or by direct URL.

Once you have selected a video, you can add text, which when published to your feed looks like the following:

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 15

Picking the right text to go with your video link can further intrigue and prompt your followers to watch.

Schedule Your Community Posts

If you are the kind of creator who likes to get ahead of your content schedule, then you can schedule as many future community posts as you wish.

This feature is helpful for those who like to batch similar jobs together, or you could use it to keep your channel active while you are on vacation.

You can also use the scheduling feature to time content for followers in different timezones.  If you’re European and your channel has lots of fans on the West coast of the US. You can schedule a post linking to a new video, and time it for the morning just as people are waking up and checking social feeds.  Thus maximising the chance of a subscriber seeing the fresh content.

To schedule a post, compose your community update as usual, then to the right of the ‘post’ button, you will see a drop-down arrow.  Click on the arrow then select ‘Schedule post’.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 16

You’ll now see three options to the foot of the community editor; date, time, and timezone.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 17

Then it’s just a case of selecting the exact moment you wish your post to go live.

Once you have scheduled a post, you still have the option to edit or delete it before publishing.

Community Plus – Paid Memberships

If you manage to grow your channel to over 30,000 subscribers, you have the option to run an exclusive paid channel membership club.  You need to be a member of the YouTube Partner Program to take advantage of this additional option and further increase your YouTube earnings.

You can offer several levels of membership, like in the example below from travel vloggers Simon and Martina.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 18

The first level provides members with exclusive channel chat emojis, and the subsequent levels provide additional exclusive content unavailable to regular subscribers to the channel.

It’s not a step to take lightly, though. Members will want something of value in return, which means providing additional content regularly.  So you will need to plan carefully and make sure you can deliver on your promises before you take this step.

Conclusion

YouTube’s Community tab allows you to speedily interact with subscribers and viewers far quicker than the average time it takes to shoot and upload a video.

Whether you are driving additional watch time for old videos or building rapport with your followers, the community tab helps you to engage on a deeper level with them.

Mix up your community posts to take full advantage of content options to keep your feed refreshing and engaging. Post images, polls, and GIFs, and sometimes show different aspects of yourself than the one in your videos.

While it is no substitute for competing platforms, it can help your channel growth, video engagement. It should be an essential part of your content creation – once you meet the eligibility criteria.

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How To Add A Watermark To YouTube Videos

Watermarks, the little thing down here that help grow your YouTube channel. You can now add them in the new YouTube studio. That’s what we talk about today.

 

How To Add A Watermark To YouTube Videos

 

Hello and welcome back to another video, I’m Alan Spicer, your YouTube certified expert.

 

If you’re looking to start a YouTube channel, grow your YouTube channel, or push your brand out there, it’s the second largest search engine on the Internet.

Alan Spicer - YouTube Certified Expert

You should click Subscribe,” and start creating.

 

Now, my videos, around about the 22nd mark, there’s a little box that pops up here that says you can subscribe. It is a nice additional way on desktop to urge people to subscribe, to place some branding, to push out the chances and make it even easier for people to join your community.

 

It’s available in the new YouTube studio. So, let’s go to the computer and I’ll show you how you can use it.

 

But before we deep dive into this, this video is sponsored by TubeBuddy which is an online browser based plugin that can help optimize your titles, your descriptions, your tags, get you more views, get you more subscribers, and generally take away the grind, the day-to-day tasks that you just can’t be bothered with.

 

How To Add A Watermark To YouTube Videos

 

It also links up with their mobile phone app in which you can check your stats on the go, communicate with people and just generally level up your YouTube game.

Alan Spicer - YouTube Certified Expert

This is a link here on how to install it for free.

 

Okay, so when you’re first adding your video watermark, you arrive here in your YouTube studio. You’re used to this place by now, it has your stats, your subscribers, how well your last video is doing, but we’re focusing on the option on the left-hand side that says “Settings.”

 

How To Add A Watermark To YouTube Videos

 

You want to click on “Channel,” and then “Branding.”

 

How To Add A Watermark To YouTube Videos

 

So, you’ll see here that I’ve already got my watermark set up. It shows up in the bottom right-hand corner, or even being the bottom right-hand corner of this video.

 

You can see here the display settings, whether you wanted to show it in the last part of the video, a specific time in the video or the entire video.

 

I start mine at about 20 seconds in, that way, all of the waffling and the branding disappears when it pops up.

 

To remove it, you click “Remove.”

 

How To Add A Watermark To YouTube Videos

 

Then you’ll see here, it says, “Adding a watermark is a great way to improve brand awareness and channel recognition.”

 

How To Add A Watermark To YouTube Videos

 

It needs to be a PNG or a GIF file format of 150 pixels by 150 pixels, and less than one megabyte in size. Images with one or two colors and a transparent background works best.

So, to choose the image you click “Choose Image,” and then choose your image from your computer, and upload it.

 

How To Add A Watermark To YouTube Videos

 

It will see that it’s there, and then when you’re ready, you click “Save” and you are done.

 

Final Words

Alan Spicer - YouTube Certified Expert

For your hidden tricks, tips and gems, I’ve done a playlist up here.

 

Hit that Subscribe button for regular YouTube videos from me.

 

Go out there, start creating.