When you start out as a YouTuber, you are trying to achieve many things at once.
Most of your time is spent on thinking about content ideas, filming it, and learning how to edit it into a great video. With, perhaps, a bit of time dreaming about what you’ll spend your YouTube earnings on too!
But, eventually, you get to a point and think ‘hang on, how do I promote my youtube channel?’
You’re working from a standing start. You don’t have the budget for ad buys or an existing following from another platform to leverage.
So how do you promote your YouTube channel for free?
Well, to get the ball rolling, and the subscribers racking up, you’ll need to spend a little elbow grease. Do some hard work. Because at the start you need to do all you can to get your name out there.
This means cross-promotion on social media networks. You need to be your own distribution network at the start, and create a spiderweb of content to catch your viewers. Then, well, it’s down to the quality of your content to then turn those initial viewers into long-term subscribers.
This blog post covers the big-four social media platforms you should be cross-posting your content on, how often you should do it, and what kind of material to publish.
Let’s get going.
A Brief Word of Caution.
The following tips won’t work unless you are a consistent YouTuber.
You can undertake all the promotional activity you like, but if you don’t regularly upload compelling content to YouTube, then your channel is set for failure. Mr Beast uploaded content for five years before his channel took off. Five years!
It takes dedication and consistency to be a successful YouTuber.
Promote Your YouTube Channel on Twitter
Twitter is the first platform you should be cross-posting on. There are 186 million daily active users, tweeting about every conceivable niche. So you can definitely find an audience for your content here.
The content you’ll post to Twitter has a very short shelf life, in most cases, only a matter of hours. So it’s fine to post out lots of links to your content.
Look for a few popular hashtags that tend to trend frequently, rather than one-offs that happen to be trending at any particular moment. Don’t copy spammers and use hashtags that are not related to your content. You’ll only end up annoying Twitter users.
While following hashtags on Twitter is not possible, people do have favourites that they regularly look up so they can see the latest.
If users see your content under that hashtag, and it’s excellent, then you may get a new follower. Once you gain followers, then you can post out links to your channel and invite them to watch your content over on YouTube.
Think about what you tweet, though. Before you tweet, think carefully about what you’ll write – ask yourself ‘why would people care about this tweet?’ You have to engage people.
Look at the example below, posted with the phrase ‘New Vlog is up!!!’. Who cares!? Maybe his mother, but not anyone else.
Instead, give the Twitter users a reason to click on your link. The illustration below is much better.
Also, make sure to separate your link from the hashtags. Both are hyperlinks. So if your content is next to the hashtags, then fat thumbs can mean you could miss a potential viewer.
Promote Your YouTube Channel on Facebook
Two excellent places to share your new content on Facebook are on your own Facebook branding Page and in Facebook groups.
Create your own brand page. You won’t have any followers, to begin with, but post your videos there anyway. It won’t help your video to rank on YouTube but can help your video to rank for Google searches
The place to post your videos to promote your Youtube channel is in the Facebook Groups. With over 1.5 billion daily users and 100 million hours of video watched daily, there is certain to be an audience for your content there.
The best part is that Facebook has already niched down the audiences for you. Whatever topic area you make your videos around, there is a place for you to share them on Facebook.
Tips for Promoting Youtube Content in Facebook Groups
When searching for groups to post your content to, make sure it contains enough people to engage with. There are plenty of groups with only a handful of members; keep searching until you find a large one.
For some Facebook Groups, activity drops over time. So, even if there is a large membership for a group, check the frequency of posts to make sure that it is worth your time to engage with it.
How you act in a group, once you have joined and been given access, matters. You have to engage with the group and be helpful. There is no point in joining a group to spam a link to your videos every once in a while. Instead, participate in the conversation, be helpful where you can, and when it’s appropriate, then share a link to your content. If you don’t, you’ll likely end up banned from the group.
Promote Your Youtube Channel on Instagram
Instagram is an ideal place to help build your YouTube audience.
Depending on the type of content you make for YouTube, you may be OK with using your existing Instagram account. If you don’t want to mix up your content with your personal Instagram usage, then create a new one specifically for your channel.
But it’s up to you. If you are the main focus of your YouTube channel, and ‘behind-the-scenes’ content might be valuable to followers, so use your existing account. If your YouTube channel is in a niche where you don’t show your face, then set up a fresh account.
Use Instagram to build up a following in your topic area. Spend some time browsing relevant hashtags to get an understanding of the type of content that is popular, then set out to emulate it.
Create Youtube Teasers
One of the best uses of Instagram to promote your YouTube channel is to create short 15-second teaser clips. Teaser clips can intrigue and draw Instagram users over to your YouTube channel.
Why should you take the time to create a teaser clip? Well, if you only share a thumbnail or a link to your YouTube video, then users can’t see if your content is right for them.
A teaser is different and operates like a film trailer made by the big Hollywood movie studios. You intrigue and invite your potential audience to watch the full thing.
So, after you finish editing your latest video for YouTube, create a cut down version as well for Instagram.
You can use your video editing software, or even better use a tool like Placeit to produce a compelling teaser. Placeit lets you quickly create teasers for Instagram (and other platforms) with handy templates and stock graphics.
Promote Your YouTube Channel on TikTok
The new kid on the block. Tik Tok divides opinion, some love the brash new social sharing platform, others criticise child safety and privacy issues. But, no-one can deny its reach.
It’s the new Vine, the platform to share short snappy videos, and there is a massive audience on this hot fresh platform.
TikTok has experienced incredible growth since its launch in 2016. The TikTok app has been downloaded over 2 billion times and now has over 800 million active users.
Use TikTok to post 15-second teaser clips like the ones you made for Instagram. Make sure to add a link to your YouTube channel in your bio, and direct people to your bio in your teaser clip.
Once you become as popular as Mr Beast, you can forget the profile link and afford to be sassy instead.
When looking for ways to promote your YouTube channel, don’t overlook the free options. Yes, it can be tempting to spend money you don’t have on ads and try and spend your way to success.
But YouTube is a long-term undertaking. You have to do the right things, regularly, to make a success of your channel. You’ll run out of advertising budget before you attract enough followers to make your channel a cash earning machine.
Look instead to the big social media players. There are millions of daily active users on Twitter, Facebook, Instagram and TikTok. Get strategic and make promotional content for your channel to post on those platforms.
And make sure to do it right. You can spot spam posts yourself, so make sure not to post spam for others to ignore. Become a part of the conversation, help out other users, and when it’s right, direct them to your channel on YouTube.
Get the above right and you can give you channel the kick start it needs on YouTube.
So you’re looking to recording slow mo, 240 frames per second on an iPhone SE and anything that has a brand new iOS.
Why turn into 240 frames per seconds?
Very good question.
How To Record In Slow Mo on iPhone 240FPS
Your TV and any other thing that you normally watch, like films and things, are normally at 24 to 30 frames per second. That’s what our eyes comfortably see.
When you skip to 60 frames per second, that gives you the chance to slow things down a little bit, but 240 frames per second allows you to do mega slow mo on footage without it looking jittery.
Basically what this allows you to do is in theory, slow it down to 10 times slower than 24 frames per second, because it takes 10 times more frames, 240 frames per second.
So how do we do this?
Well, you open your phone, you click on settings and you scroll down to “Camera.”
In here you have all of your settings for your grid, your recording format, whether or not you’re being efficient or not, your resolution in which I’ve talked about, whether or not you want to recording 4k or 1080p, there’ll be a video severing the codes up here.
But what you’re looking for is the “Record Slow-mo” setting.
Mine is currently set to 720p and 240 frames per second, but you can have 1080p at 120, 720 at 240, and 1080p at 240.
So, how does it affect you?
Well, the smaller, the resolution and smaller the frame rate, the smaller, the file, the higher the resolution, the higher the frame rate, the larger the file, and will take longer to edit with or render out, or it takes up more memory on your phone.
Slow-mo footage can be fantastic. It gives you that little bit of flexibility, just like recording in 4K.
If you want to know how you can record in 4K at 60 frames per second on your iPhone and any latest device, there is a video right here where if it’s not quite uploaded yet, there’s a playlist here on how you can make better videos.
Doing anything online these carries with it an inherent amount of risk, whether it is risk in the form of identity theft or risk in the form of abuse and harassment.
YouTube is a fantastic platform, but it is not exempt from these dangers.
Indeed, anyone who has spent enough time in a YouTube comments section could be forgiven for feeling that YouTube might be one of the worst examples of online dangers. At least when it comes to abuse and harassment.
The dangers a platform like YouTube poses are not only varied by their intent, but also by the person using YouTube. For example, an eleven-year-old child faces a largely different set of risks compared to an adult.
Is it dangerous to be a YouTuber? As with many things on the Internet, all but the most sinister of dangers can be mitigated by or avoided entirely by your behaviour. To borrow an example from email etiquette—you can’t get a virus from an unknown link if you don’t click on unknown links.
In this post, we’re going to look at the various ways in which YouTube can be dangerous, explore what YouTube do to prevent this, and look at how you can keep yourself and your loved ones safe.
Is it Dangerous to be a Child YouTuber?
We’re starting with children because, despite the sensitive nature of online safety for children, this is actually the most straightforward aspect of this topic to cover.
Firstly, children under the age of thirteen are not allowed to have a regular YouTube account under YouTube’s terms of service.
The only way a young child could be a YouTuber (without breaking the rules) is if they are YouTubing with an adult, such as their parent.
The child could appear in the adult’s videos, or the child could entirely run the channel while the adult manages things from behind the scenes. Either way, there will be an adult there who can guide the child through various Internet pitfalls they might otherwise have fallen down. Most social media platforms have similar rules regarding age, meaning you shouldn’t have to worry about your child being exposed to the less savoury denizens of the web.
They could lie about their age, of course. Sites like Twitter don’t have any kind of age verification, how you handle that will be down to your own parenting style.
Once your children are older than thirteen, however, they are allowed to sign up for a wide range of platforms, like YouTube and Facebook. However, they will still be a minor under your care, and you would still be legally within your rights to prevent them from doing so.
If you choose to allow your child onto the Internet, you must prepare them for what they may find. Have a real conversation with them about the risks, and about how people on the Internet can be less than pleasant sometimes.
Give them a thorough grounding in the basics, such as not giving usernames and passwords out, and how to spot a shady site. These are all things that your child will need to learn regardless, so getting a head start can’t hurt.
Is it Dangerous to be an Adult YouTuber?
The dangers of being a YouTuber as an adult are not much different from the general dangers of being on the Internet. Things like identity theft, fraud, and general mental well-being are all things to look out for.
If, however, you become a famous YouTuber, you should be prepared for the responsibility that brings. A person with a few thousand subscribers can make an ill-advised statement or be rude to someone, or let a bit of personal information slip out, and the world will keep turning.
A YouTuber with perhaps a few hundred thousand subscribers may see significant consequences from such behaviour. And a YouTuber with a few million subscribers could make mainstream media headlines from it.
While we understand the desire to rush to success, building a following as you would have with a successful YouTube channel is best done slowly for several reasons, not least of which is it gives you time to grow and adapt to your newfound popularity.
Another way in which being a YouTuber can be dangerous is in the real world implications of your content.
Granted, this probably won’t affect someone who is making inoffensive life hack videos, but if you have opinions of a controversial nature, and you are voicing them in your videos, it could have harmful side effects. In today’s reactionary world, your job could literally be at stake. And, while we might all have the dream of going full time with our YouTube channel, most of us still have to work a day job in the beginning.
What Can YouTubers do to Keep the Negativity Away?
Beyond simply ignoring negative comments, there are things you can do as a YouTuber to keep yourself, your channel, and your community as safe as possible.
Obviously, shutting down comments entirely and not having a presence on other social media platforms will all but eliminate the opportunity for bad faith actors; however, it will also hamper your ability to grow as a channel since community involvement is crucial in the early stages of your YouTube adventure.
So, with that in mind, we’re going to assume that you don’t plan to lock your channel and social media down altogether.
Set the Tone From the Start
Think of unwanted audience behaviour like a bad habit. It is much easier to cut it off at the start than it is to deal with once it has had time to take root and become ingrained. If you make it clear from the beginning that particular behaviour will not be tolerated, and enforce those standards wherever you can, it will be far less likely that you will have a problematic audience when you start to grow as a channel.
Of course, what one channel considers unacceptable may be fine for another channel. Swearing is an example of something that can be fine depending on the channel and the community.
The point is that by setting the tone early on, you’ll have less to deal with as you grow. You may even reach a point where your community polices itself.
If it is established that you do not allow profanity in your comments section, your audience will likely start letting newcomers know when they are behaving in a manner that is not in keeping with your community.
This also applies to behaviour that, while perhaps not offensive in nature, is nonetheless a bad precedent to set. For example, while getting involved with your community is a great way to grow your audience early on, it’s important to establish boundaries.
If you make yourself too available—beyond any reasonable expectation your viewers should have—you set the expectation that you will be similarly available in the future. And, as your audience grows, it will become more challenging to devote enough time to these kinds of interactions. This can lead to a negative reaction from your viewers, who feel they are being snubbed.
Separate Your Online Life From Your Real Life
Being a YouTuber can sometimes lead to problems in your real life. Those problems may be small, such as mild embarrassment over a family member seeing one of your videos, or very serious, such as your employer seeing you say or do something controversial that leads to your firing.
You may not feel like you have anything to hide from your real life, and you may be entirely correct. However, it can still sometimes be good practice to separate your YouTube personality from real life if possible. You can do this using a pseudonym, or being virtually faceless on your channel (though this can have longer-term branding implications).
You can also keep the two separate by not sharing YouTube things on your personal accounts, and not linking personal things to your YouTube account. A common practice is to have a private Facebook page where you can communicate with friends and family online, reserving places like Twitter for your “YouTube persona”.
Take Extra Care With Your Personal Data
There is a myriad of ways in which sensitive personal data can find its way into the public domain. For example, did you know that when you register a domain name, the details of the owner are publicly available unless you pay extra to keep them private? What’s worse is this data typically includes your address.
Another example would be giving out your address to receive packages from viewers, or sending a package to a viewer and having your home as the return address.
It is also worth putting a little extra effort into making sure your videos are free from any sensitive information. For example, if you do an unboxing video, make sure the packing label is removed or covered up before you start filming.
Preparing Yourself Mentally
While the material risks of being a YouTuber are very real, many dangers are less obvious and can creep up on you if you are not prepared for them.
Lack of Privacy
It may seem silly to think that a lack of privacy could be an issue for someone who chooses to put themselves online in a very public way, but as we mentioned above, there should be boundaries.
Still, even with firm boundaries in place, you are putting yourself out there, and there is an unavoidable degree of vulnerability about that.
Following directly on from that, there is the criticism. There will always be a negative contingent online who are looking to say unhelpful and hurtful things. As a YouTuber, you need to become proficient at recognising the line between criticism and insults.
Legitimate criticism should be taken on board, as it can help your channel grow, whereas insults and general hurtful behaviour serve no purpose. If a person is looking to hurt you and nothing more, you won’t gain anything by attempting to mollify them, and their words should be dismissed as they have no objective merit.
Or, to put it another way, you wouldn’t ask a friend who hates Chinese food for recommendations on where to get Chinese, so why would you listen to opinions about your YouTube channel from someone who just doesn’t like your channel.
Lack of Understanding
While YouTube has become huge over the last decade or so, and made many people very rich and very famous, it is still covered by the shadow of scepticism when it comes to people who do not spend much time on the Internet. Unfortunately, for many of us, our families and friends will include a certain number of these sceptics.
Explaining what you do and gaining the understanding of people like this can be difficult. This is especially the case if you are hoping for a supportive reaction from your friends and family if you decide to move into YouTubing full time.
The best you can do in these situations is explain things as honestly as you can, let them know how important it is to you, and then try to move past it if they refuse to take it seriously. Try not to hold grudges—YouTube is relatively new, and the idea of a YouTube career is even newer. It’s not entirely unreasonable of them to have a little skepticism about it.
Lack of Patience
Unlike the last one, this one is on you. Succeeding on YouTube takes time. Attempts to cheat the system and speed things along usually end in YouTube redressing the balance—sometimes by deleting your subscribers—so there is no quick fix to success.
If you do not have the patience for the YouTube long haul, there is a very real danger that you will run out of steam and quit.
It can help to visualise your goals, but never be anything less than brutally honest with yourself about the rate of growth you can expect. That way, you won’t be disappointed when you aren’t an overnight success.
A whole generation of kids are growing up with YouTube for the first time in history. Remember, there was no such thing as YouTube as little as fifteen years ago.
So while being a professional YouTuber may seem like an unusual and exotic career choice for those of us born… let’s say “a little earlier”, it is an established industry for today’s children. It makes sense, then, that kids might aspire to become a YouTuber.
At the same time, it is perfectly natural for you, the parent, to have concerns about the safety and legalities of setting up a YouTube channel for your child. The Internet has proven to be a very useful tool for those who are prepared to harm children, be it through written or verbal abuse, or something far more sinister.
If you find yourself asking, “can I create a YouTube account for my child?”, then you’ve come to the right place. We’re going to give you all the information you need about this topic. Unfortunately, we can’t give you a clear cut answer up top—something we like to do whenever possible—because the answer is yes… and no. It depends on the child.
Can I Create a YouTube Account for My Child?
Most people would agree that a thirteen-year-old is a child—they certainly are in the eyes of the law. YouTube may not see a thirteen-year-old as an adult, but that is the age where they deem a child old enough to have their own YouTube account, though they still require parental permission up to the age of seventeen.
So, yes, you can create an account for your child—if that child is over the age of thirteen. This applies regardless of whether your child will be just watching YouTube, or actively making videos.
If you are only looking to set up a YouTube account for your child so that they can watch content, all is not lost. YouTube Kids is designed specifically for this purpose.
As a signed-in parent, you can create a kids profile that will allow you to set viewing preferences and recommendations, which is great for families with more than one child. YouTube Kids profiles are not merely about keeping inappropriate content away from young eyes—though that is an important part of it.
It is also about COPPA (Children’s Online Privacy Protection Rule) regulations, and not storing specific data about underage users. That is why YouTube will not allow you to set up a full account for your under-thirteen child, even if you were willing to disregard any safety or privacy concerns that might arise. This also extends to the YouTube browser experience.
If your child is signed in and attempts to go to youtube.com, they will be told that they can only access YouTube Kids. They will also be told that YouTube Kids is not available in-browser, which can be irritating for some parents who don’t necessarily want their child staring at a tiny phone screen for too long.
If, on the other hand, you do want to set the account up so that your child can make videos, you will have to wait until they are over thirteen, as YouTube Kids accounts cannot upload video.
We wouldn’t advise lying about your child’s age to open an account early, as that could lead to the account being banned if you are found out.
Are Their Loopholes?
There are plenty of YouTube channels that do—or have in the past—featured under-thirteens. Depending on the situation, there are varying degrees of risk to these potentially grey areas.
The first example we are going to use, and probably the safest in terms of running afoul of YouTube rules on underage YouTubers, is that of Andy Schrock. In this case, the channel is unquestionably Andy’s. The content revolves around him and his business, and there is no ambiguity that the channel belongs to an adult.
However, a good deal of the content on Andy’s channel involves his young children. In this manner, his children—his eldest son in particular—have been able to experience making YouTube videos entirely within the terms of YouTube’s rules on children.
This way of introducing your child to YouTube allows you to fully control your child’s exposure, while also being there with them to guide them as they get to grips with being on-camera.
The Family Model
Our next example is HobbyFamilyTV, formally HobbyKidsTV. The channel has been around for several years now, and features a range of video types involving the “HobbyFamily”, but as you may have guessed from the previous name of the channel, the focus of the videos used to be the children primarily.
In this case, the channel did not belong to the children, but the children nevertheless were the stars of the show.
The method of allowing your children to become YouTubers has the advantage of you being there to essentially chaperone their journey, while still giving them the independence of making their own content.
The Hands-Off Model
Understand that, when we say “hands-off”, we are not talking in a literal sense. If you have a YouTuber child, whether they are old enough to do it alone or not, we recommend maintaining a watchful eye over them, both to protect them from the unpleasantness of the Internet, and prevent them saying or doing things they might later regret.
Our example for this kind of YouTuber is EthanGamer, formally known as EthanGamerTV. Though he is now old enough to have his own YouTube account, Ethan joined YouTube at the astoundingly young age of seven years old. Clearly, that violates YouTube’s current rules on underage accounts.
The way Ethan’s parents handled this was to be hands-on in the management of the channel (along with any other social media) while leaving the actual content of the channel to Ethan. This allowed Ethan to essentially run the channel as though it were his (we can’t say how much editorial control his parents exercised) while technically not violating YouTube’s under-thirteen policy, because it wasn’t his.
Now, we class this one as a bit of a grey area. It clearly worked for Ethan, who is now a very successful YouTuber with over two and a half million subscribers, but YouTube’s rules were not so strict throughout most of his YouTube career. We can’t say with confidence that a similarly run account wouldn’t be shut down today.
Guidance Is Critical
However you choose to approach letting your child become a YouTuber, it is critical that you don’t leave them to do it alone.
The Internet is seemingly filling up with stories of influencers getting “cancelled” after some poorly judged joke or insensitive comment from when they were a lot younger surfaced. Children, by their very nature, are not good judges of things like proprietary.
They are still learning and need guidance as they learn. They should be allowed to make mistakes, but on camera in front potentially millions of people is not the place to make those mistakes.
Like any good parent, you’ll want to be fully informed about letting your child travel down the YouTube path, and that includes knowing how monetisation works for these kinds of channels.
Unless the content being produced by or with your child is being made for adults, it will likely fall afoul of YouTube’s COPPA restrictions. This means several things, among which are disabled comments and no targeted advertisements.
YouTube is not allowed to keep data on children, which means they cannot serve personalised advertisements to them. This, in turn, discourages advertisers from running their ads on these kinds of videos, since they want their ads to be as laser-focused as possible. After all, the more relevant the audience, the better the chance of their ads generating leads.
The restrictions on advertising do not mean your child’s channel cannot be monetised, but the potential revenue that monetisation can generate is significantly reduced when compared to a channel whose content is not aimed at children. There are other options for monetisation, of course, but that is a substantial topic in its own right.
Keeping Your Child Safe
The dangers of the Internet as it pertains to young children is well known, and it is no different for YouTubers. There is also emotional wellbeing to consider, as YouTube is notorious for having many commenters who are not exactly positive and full of praise.
As it turns out, YouTube’s policies do a lot to mitigate this kind of problem by disabling comments on content aimed at children.
However, if your child is on other social media networks, you should consider keeping an eye on the interactions they have through those channels.
Naturally, you’ll want to ensure your child’s safety against online predators, but there are no YouTube-specific measures to take in that regard. All of the good practice and common sense that is recommended for other parts of the Internet apply here.
If you decide to let your child start their own YouTube channel, either with a full account as they are over thirteen, or using one of the methods mentioned above for under-thirteens, we have some tips for getting started.
We assume you’re not trying to get picked up by a TV network here.
But don’t feel like anything you film has to be put online.
Watch your content back as objectively as you can before it ever sees a YouTube upload box. Get close friends and family to cast their opinions on it. If you’re not happy, go again and try to fix the things that weren’t working.
If your child is going solo, insist they do the same.
Many people have had to learn to live with the stuff they put on the Internet when they were younger without fully understanding the implications; you don’t want your child to be one of them.
Talk About It
Perhaps one of the best things you can do if you intend to let your child use the Internet in any form, especially as a YouTuber, is to have a conversation with them about the risks and dangers of being online.
If your child is not yet at a point where they can grasp the things you need to talk about, it may be a sign that they are not yet ready for this kind of step.
Create a Plan
Things invariably go more smoothly when there is a plan guiding the process, and there’s no reason to think things work any differently when creating a YouTube channel.
If your child wants to do their own thing, have them develop a plan of action first. If they are too young to do it without your help, make the plan with them.
Talk about things like how often videos will be posted, who the intended audience is, what kind of content they plan to make. How will they go about learning the necessary skills to create, edit, and upload content by themselves?
If equipment is a factor, talk about money. Will you be helping them buy the equipment, and are there stipulations? If not, how do they plan to afford what they need?
Having a conversation like this not only ensures your child knows exactly what they are getting into, it also tests how much they really want to do it.
Find Your Balance
One of the hardest things to do as a parent of a YouTuber child—and in parenting in general—is finding the right balance between protecting your child and letting them spread their wings.
As they get older and more comfortable with their life as a YouTuber, you need to find a healthy balance between keeping an eye them as they continue to develop and letting them grow and explore without your presence bearing down on them.
It can be challenging to step back, but your child must gain a sense of independence as they grow, and that applies to YouTube as much as it does to life in general.
And, when they’re old enough to go it alone entirely, you will have prepared them as best you can.
I get asked thousands of times, thousands of random questions. So, I thought I’d start answering them directly.
Do YouTubers Get Paid For Likes?
In fact, if you have a question that you’d like answered, leave it in the comment section of the video, and I’ll make a dedicated response just to that, just for you. And of course, anybody else that wants to hear the answer.
So, do YouTubers get paid for likes?
YouTube is a weird platform. It’s all based on engagement. So based on who watches, how long they watch and how they interact with you. No doubt, many of times you’ve sat there and you’ve watched PewDiePie or MrBeast, or you’ve watched people like Graham Stephan, and they’re always like “Smash that like button, help me in the YouTube algorithm.”
They’re not too far off the truth if I’m honest, but there’s not a monetary value.
You clicking on that like button down there, you know, just test to see how the button works.
You clicking on that little button down there and turning it blue hasn’t made me any money. That won’t directly pay me 10 cents, that won’t give me coffee or an ice tea at the end of the day. But what it does do is show YouTube that I’m engaging enough to warrant some kind of emotional response, whether it’s a like, or a dislike, whether it’s a comment, whether it’s a share. And that engagement is very good for a YouTuber.
Let’s say that this video is 10 minutes long. I hope it’s not, but let’s say this video is 10 minutes long and you watch it for nine and a half minutes, and then you leave a comment, and then you click on another suggested video that I’m talking about at the end or on the right-hand side.
Well, that shows YouTube that I was able to bring you in, engage you for long enough to care to leave a comment, and then leave based on the suggestions that I’ve given you or the suggestions they have on the right-hand side.
You may have flipped off to one of my videos, or you may be on a video IQ,, or you’ve dived into a PewDiePie video.
YouTube doesn’t necessarily matter where you disappear to just yet. They like the fact that I’ve brought you in, engaged with you, kept you happy enough to want to watch more on YouTube, and then disappear.
So that Like, it’s kind of a small endorsement of that video, but, and this is where people get it twisted. So there’s a Dislike. Is that engagement enough that you felt that what I’ve communicated with you is either right or wrong, where you agree or you disagree, or you’re leaving a downvoting some way shape or form?
Maybe, I’ve asked, “If you like cheese, click vote up, and if you hate cheese, click vote down.”
That’s what you need to bear in mind. It’s an engagement. You’ve made people feel something enough that they’ve not just ignored the video and bounced away after 30 seconds, they physically had to go out of their way to press something on their screen or click something on their computer.
It’s this engagement that then YouTube evaluates.
So, let’s say this video gets 10,000 views and there is 8,000 likes and 2,000 dislikes and hundreds of thousands of comments.
YouTube looks at that and goes, “Okay, 8,000 likes 2,000 dislikes, that’s 10,000 like dislikes, and then there are hundreds of thousands of comments. Okay? So this is clearly engaging enough that people want to ask questions and have a conversation compared to another video where there are 10,000 views, but no likes, no dislikes, no comments. Nobody cares enough to engage. Nobody cares enough to comment or question or build some kind of discussion.”
So the video with likes, dislikes and comments will always rank over the one that doesn’t have any engagement.
What you should be focusing on is audience retention and engagement, and not have to worry about, “Oh, if I click on that, he’s going to get paid.”
Yes, if a video does better in search, and gets more views because of it, then maybe more people will see the adverse place against it, and then they will get paid.
Or in the case of some channels, it’s not about the adverts. Maybe they’ve turned off adverts entirely. What they’re trying to do is engage enough to build the brands, that in the long run, you trust them to buy coaching from them or some kind of thumbnail pack in which you want to improve your thumbnails, and maybe there’s a link in the description, and if there isn’t, keep checking my website in the future.
So that Like in itself, that individual click that you’re just about to leave on this video… No, doesn’t pay me directly, but in the long run it could help me make more money and that’s the same with any other YouTuber and any other video online.
Now, if you want your question answered directly and in depth, leave it in the comment section below. I don’t care what it is. It could be as stupid or as simple as you think it needs to be. I can clarify it for you, and then maybe we can make a habit out of these frequently asked questions deep dives, or you can binge this video right here and this playlist on how to make better videos.
YouTube will be adding mid rolls to eight-minute long videos at the end of July.
I’m going to show you how you can turn this setting on, so you can get the most out of your YouTube channel, boost your CPM revenue, making a little bit more money, especially just before Christmas and all of this US election stuff.
Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]
Now, for some of you that already have videos over 10-minutes long, you know how this works. You can either automatically place things in based on the YouTube algorithm, and it will generate adverts in seemingly the best places, but it’s not always perfect. Or you can add them yourself using the video editor.
I did a video on how to add to your own mid rolls. I’ll put it in the info cards up here.
Now, all it’s doing is moving from 10 minutes to 8 minutes.
So now there’s more videos that are relevant. It may even be that they’ve noticed on the platform that people are just under the 10-minute threshold.
How many videos have you seen recently that are nine minutes and 30-odd seconds?
So, this moves it a little bit down and four minutes with a mid roll seems about right.
What you need to do is go to your Monetization page and you will see a warning.
You can click here to see more information, which basically says that we’re going to be readjusting them for eight-minute mid rolls.
You don’t always have to use the mid rolls if you don’t want to, but there’s also this option setting where you can now choose between: “Yes, I want to opt in. No, I don’t want to.”
If you opt in, it will help you set all of your future videos from eight minutes on, and even retro set the old ones for you as well.
If you want to know how these mid rolls work, once again, there’d be an info card here, or if you want to make money outside, I’ve done a play list and a video that you can see here somewhere on this screen.
I highly advise against this and this isn’t the stereotypical thing. I’m going to twist it in a different angle, right? Because everybody knows that it’s annoying, right?
YouTube Sub 4 Sub [The Truth]
You may be growing your numbers. You may do fantastically well. Your name may be Tom or Tim or Ten, and if you know who that is recently and who can, he’s gone.
But sub for sub hurts you. It inflates your number. It makes you feel egotistically brilliant. Wait, but what it actually does is it means more time you publish that video, that sub or that person who’s not watching your videos doesn’t engage with your content.
And YouTube goes, “Oh, okay. He just got 20 new subscribers. None of them watched, maybe their content is not good enough. Maybe we weren’t right.”
You put out a video and it’s not engaged with. You don’t get that comment or that like, or any form of shares, so they are zombies, they are hopeless.
And if you choose to push out your content to a random percentage of your subscriber base, and you’ve inflated that subscriber base with a hundred really fantastic people at a million really crappy zombies, and 10% of that will go to mostly zombies that do nothing.
That’s a fantastic video, but nobody cares, so then YouTube’s going to go, “We don’t care either.”
It’s all in your heads, what you should focus on is the 10 or 20 that really focus and really care about you, than the 50 that aren’t real.
It’s a metric for vanity, only.
Now, if you want to see the full interview, click on this video here, remember to subscribe for regular tips and tutorials, and I’ll see you soon.
I can help you get more views on your video in just 15 seconds. This one little tip can help skyrocket your engagement and keep people watching for longer.
YouTube is based on engagement, how you hook people, how you keep them engaged and how quickly you can deliver on what you’ve promised. That is why you need to have a perfect hook.
Get More Views on YouTube in 15 Seconds
See, with the first 15 seconds of this video, I’ve told you what this video happens to be about, upset that expectations, and I will be delivering that value.
It’s the first 15 seconds of all of your videos that needs to set that expectation, then people will stay around for longer, they will engage for longer throughout the entire videos because they know that they’re going to get what they want.
Then that video will get promoted more because it’s been engaged with, it’s delivered exactly what they’re expecting and therefore it will get those comments, and those likes that YouTube looks to feed the algorithm.
So that’s the short version, but how does this actually work out?
Well, one, you’ve made a promise with your thumbnail and your title. In this case, I’ve promised you that I can help you get more views in 15 seconds, and I can. Just, it’s your 15 seconds, not this 15 seconds.
In the first 15 seconds of your video, you need to echo the sentiment of your title, your thumbnail, and promise some form of delivery.
I’m here to teach you that 15 second hook. You’ll notice in the first 15 seconds of all of my videos, I tell you what the video happens to be about. I’m going to show you an end screen. I’m going to monetize your Facebook page. I’m going to show you how to use the video chapters.
I deliver that in the first 10, 15 seconds, then that way, you know, “Oh, OK. So I did come for that title and it did come for what he’s promising, and he is now showing me that that will be delivered.”
Why is that so important?
Well, in any era of click baits and people having been cheated on so many times in the past, you’ve clicked on the title and that’s like, “Wow, you can’t believe this exploding car,” and then you’re 15 minutes in before they actually show it to you.
People have got used to that lie and people have got used to clicking away because they know they have the power to go and have a look at another tutorial in my case.
So, if you echo the sentiment of the title, they then know that, “Okay, I came here for chocolate cake and they promise that they will make a chocolate cake. They’ve echoed that chocolate cake within the first 10, 15 seconds.”
So effectively you’ve already told them, “Hey, you’re in the right place. Just hold my hand, sit down, get a cup of tea and I’ll deliver.”
Two, this helps you set the expectations you’ve promised at the start of the video. That even if the whole video is 7, 10, 15, 20, or 30 minutes long, that they will get the thing that they’ve asked for and the longer the video, hopefully the better explained it is.
Three, deliver that value, whatever you’re promising within the first 10 to 15 seconds, do that thing as soon as possible without padding out the runtime.
Now this is me explaining the first 15 seconds, but I also at the start of this video very quickly summarized exactly what it is, sort of the hook out. If you hook them, they’ll watch for longer. If they watch for longer, YouTube loves you. Bingo.
This is me expanding on that idea. This is me explaining every fine detail of the theory and why it works and how it works for people that want to hear the nitty gritty and understand the systems behind it.
But if the video only needs to be two minutes long, don’t make it 15 because people know that when they’re being conned these days. If it’s too long and it’s not delivering, people will click away and you really need to focus on retention.
Appearing on camera for some is like being asked to roll over Niagara Falls in a barrel.
Not gonna happen.
But, you want to have a YouTube channel. You want to have your content out there for the world to see, and maybe earn a little (or a lot!) of extra cash from the YouTube Partner Program.
The good news is there are lots of YouTube channels with shy content creators who are making barrels of money without ever even appearing on camera. In fact, many of them don’t even use a camera to make their videos.
But how do you do it, and what kind of content could you make?
This article is perfect for you! I’m going to cover the types of content you could make, how to produce and edit it, then close with some finishing touches.
Ready? Read on.
Choosing a Content Niche for YouTube.
The most successful channels on YouTube produce content for a single, often narrow, niche.
Don’t make the mistake of producing random content on different topics. One day uploading a video on technology and the next day one about celebrities – it confuses viewers.
It’s easy to set up multiple channels on YouTube under the same Google Account. So if you have two passions you want to create content for, make two different channels.
Choosing your channel niche is a critical decision to make when starting out. It also helps if you have an enthusiasm for the topic, but it’s not essential.
Make sure you feel you can routinely produce content for it, without it becoming tedious. And what is most important is that the niche you choose has enough demand to make it worthwhile.
How do you measure demand on YouTube? You can use Google Trends tool to measure overall viewer appetite on YouTube and compare it against popular niches. Look at the image below – it looks like my Unicorn themed channel idea is a non-starter.
Another way to validate your idea is by searching for videos over the last month and sorting by view count.
Look at the view counts to see if there are lots of views for your chosen niche. How many views should you look for? Well, the more, the better, but you should be looking for several videos with at least 1 million views.
Once you have picked your niche, then decide next on the type of non-camera content you want to produce.
Content Types You Can Make For YouTube.
There is a wide range of content you can make that doesn’t require looking into a camera, fussing with lighting, or getting sound levels perfect.
Your chosen niche might already determine what type of content to produce. For example, if you want to start a tips and tricks gaming channel, then screen recording is the best way to go.
But for some niches will be possible to make different types of content, so let’s take a look at your options.
Editing together clips from other sources into compilations seems like an obvious choice for a no-camera YouTube channel.
There are some very successful channels making obscene amounts of money with this content type.
Here is a popular example. Fail Army have 14.6M subscribers and post compilations of funny videos collected from around the web.
There are plenty of niches to go at too, from comedy, gaming, and sports etc. But it is not as easy as finding a few clips, splicing them together and uploading a new video.
Copyright is the problem here. If you don’t own the rights to use the clips you select for your video, then you could face a copyright strike from YouTube.
Get three strikes, and YouTube could terminate your channel.
So how do the current compilation channels do it? There are online services like Jukin Media, where you can buy a distribution licence for clips, but these can be pricy.
There is a workaround, however.
Fair Use of Copyrighted Material.
You can use copyrighted material in your videos without the rights owners permission through a principle known as fair use.
Fair use is a legal concept that is common to many countries where you can use copyrighted material as long as your usage is transformative.
Transformative means that you change the work in a meaningful way. This could be by adding a commentary over it to explain, criticise, or to report on the clip.
One point to note is that YouTube doesn’t decide what is or isn’t fair use – only the courts can determine that. So fighting a copyright strike can be a thankless task, likely to cause stress and take a long time to resolve.
So if you do get a copyright strike, sometimes it’s better to simply remove the clip in question and move on.
There is a filter on YouTube that returns content where the copyright on a video is creative commons.
Creative Commons means that you can freely re-use the content of the video as long as you link back to the source in your video description.
Watch out, though.
If someone has uploaded a video marked as creative commons but used copyrighted material from elsewhere, your re-use of it could still attract a copyright strike from YouTube – it’s a minefield.
Much better to create your own copyright-free content. So let’s look at some of your options.
YouTube Videos Using Images and Stock Video.
This type of content requires you to record a voiceover track on a video made up of images and stock b-roll clips.
An excellent example of a channel that uses this method is Alux.
Focusing on luxury items and the lifestyles of the mega-rich, Alux uses stock photos, manufacturers product photos, and stock b-roll footage to create their videos.
They are the kind of videos that are easy to make, and the topic niches are only limited by your imagination.
Now if you’re extra shy and you don’t even want to even do a voice over for your videos, then you can use free text to voice apps. If you feel they sound a bit robotic, you could hire someone from Fiverr to do the talking for you.
You can even keep it basic and produce a presentation in Powerpoint or Google Slides. If you’re good at explaining things to people, then this could be the method for you.
Many people also use this method to promote affiliate programs in the video description, and make money right out of the gate before they get accepted to the YouTube Partner Program.
YouTube Podcasting Videos
If you have something to say and are already thinking about starting a podcast, then publishing it to YouTube is another way to distribute your content.
You don’t have to be a Joe Rogan or Tim Ferris to make a success of this. If you know a niche inside out and are enthusiastic about a topic, you can build up an audience. YouTube’s viewers use the platform for more than just visual entertainment.
Whether they are at work, relaxing, or doing household chores, people like to have some background audio as they go about their daily lives. Meet this demand by uploading your podcast to YouTube and display a static image for the visual.
Tim Ferris does it, so you don’t have to show a studio feed as well, provided you have something to say that people want to hear.
YouTube Animation Videos
Starting an animation channel is a popular way to have a YouTube channel without needing a camera or showing your face.
There are several ways to approach an animation channel.
If you are already artistically gifted, then you can use one of the many animation software packages available to create engaging content.
You don’t even need to create long animations either.
OneyNG has over 2.37M subscribers and 10s of millions of views from uploading short, funny, animations, which often revolve around a single gag.
If you are not so artistically inclined, then you can use applications that help you create simplistic animations for use in your videos.
Better Than Yesterday is a good example of this type of content. They are near 1M subscribers and have simple narration over basic animation.
YouTube Screenshare Videos
There are thousands of people out there, right now, who want to learn how to do something, that you already know all about.
Whether it’s an Instagram hack, learning how to configure WordPress, or getting cheap insurance online, they look to YouTube for help. Can you create short videos to show them how to do it?
The example below shows only the phone screen as the user demonstrates Instagram hacks. There is not even a voiceover explaining the tricks!
YouTube Gaming Videos
Another screen share content type that deserves its very own section here is gaming.
Sharing sequences from games showing funny clips, how to’s, and competition footage is immensely popular on YouTube.
You may already know the famous channels like PewDiePie, Total Gaming, and more recently, Mr Beast Gaming. But don’t think it’s too late to enter this niche today – it’s enormous.
If you choose this type of content, it’s best if you focus on only one game for your channel.
Creating lots of videos all about one game helps YouTube to see your channel as an authority in the topic. This means a higher chance of your content getting recommended by the YouTube algorithm for people to watch next.
Vanoss Gaming is just a bunch of guys talking and laughing over screen recordings of them playing games. With over 21.5 million subscribers, they are obviously doing something right.
YouTube Sound Channels.
As mentioned previously, there are plenty of people who have YouTube running in the background as they go about their daily lives.
Some people like an ambient soundtrack as they study and others use relaxing music to create a mood for meditation.
These kinds of channels are attractive to run. If you can get viewers to start watching your videos, then it’s likely that they will view to the end – something that YouTube looks for when ranking content.
Yellow Brick Cinema is one of the biggest channels in this niche. They have an extensive back catalogue of videos with millions of views and likely as much in the bank from the YouTube partner program.
Producing Content for YouTube.
Producing video content without a camera means using software tools instead. Depending on the type of content you want to make the cost ranges from free of charge to paying a monthly subscription charge of up to $40+.
Screen Recording Software
Whether you plan on recording gaming action or want to show people how to do something on a computer, you are going to need a screen recorder.
There are loads of free options out there. Some good, some not so good. The top ones are:
OBS Studio. This one is open-source software, meaning it’s made by volunteers and is entirely free of charge. It can be tricky to get up and running, with some claiming it has a big learning curve and can be complex to use. It has plenty of features and will run on Windows, Mac, and Linux.
Nvidia Shadowplay. Nvidia, the makers of graphics cards, also provides free software that makes it easy to record gameplay. You can record video, make short GIFs, and even live stream direct to YouTube. One to check out if you are thinking about a gaming channel. For Windows PCs only.
Icecream Screen Recorder. Another screen capture software that works on Windows, Mac, and Linux. It has a free version and is much easier to use than OBS Studio. The free version only lets you record for five minutes. But you can upgrade to Pro to get no time limits and more output formats for a one-time fee of $19.95.
Open Toonz. For 2D animation, Open Toonz is free software which is considered a good allrounder. There are plenty of tutorials available on YouTube, but if you’ve not used animation software before it will need time and practice.
It’s open-source software so you’ll never have to pay anything, and it works on Windows and Mac.
Doodley. Doodley is animation software more suitable to those who aren’t good at freehand drawing. You can quickly get up to speed and produce excellent and engaging how-to type videos.
You build screens with a drag-and-drop interface using the cloud-based software, which then animates the images together for you. It costs $39 per month to use, with an Enterprise version that gives you more templates and fonts for $69 per month.
There are lots of ways to put together a slide show — Google Slides and Microsoft Powerpoint to name two. Compiling images into a video is possible using inbuilt Windows software. But, to create a video slideshow, there are much better free alternatives.
Kapwing. Kapwing is an excellent tool for creating slide show videos for YouTube. Upload some images, add a few captions, and add an audio track easily. It also compiles the video for you in the right format for YouTube.
For shorter videos or if you are just getting started, then the free version will work just fine. To create longer videos and have a workspace that stores all your content then you can upgrade to the Pro version for $20 per month.
Vidnami. Vidnami is a good option for quickly building videos using little more than a text-based video script. Paste your text into the software, Vidnami reads it, then selects appropriate images and creates your video automatically.
It even creates an automated voice-over and on-screen captions. The voice is a little robotic but is an option if you don’t like to hear the sound of your own voice.
Editing Videos for YouTube.
Whatever kind of content you produce, it must look professional. There are many channels in most niches now all competing for digital eyeballs, so the content you create should be slick and polished.
YouTube Studio, the channel management platform provided by YouTube, does have a basic inbuilt editing tool.
It’s really best used for a little bit of trimming here and there. It’s not suitable for making the kind of high-quality videos you should be uploading.
There are, again, plenty of free options available, so don’t feel that you have to splash out for a high-end editing suite like Adobe Premier.
For those that have a Mac computer, the bundled iMovie is a really great option. Many successful YouTube channels use nothing more than this to edit videos.
With iMovie, you can use transitions to piece together multiple clips, add sound, titles, and backgrounds. It can do pretty much all you need.
For Windows and Linux users, and perhaps Mac users that want another option, OpenShot Video Editor is an open-source video editor, which is free to download and use.
Taking Your YouTube Content to the Next Level.
Along with proper editing, to make your videos as compelling as possible, add in extra touches. B-Roll clips, animated intros, and subtitles help make your content more engaging and accessible, and are all essential for growing a successful channel.
Let’s look at some tools you can use to add these kinds of extras to your videos.
B-roll is a term from the earliest days of the Hollywood movie industry. The A-roll reel was the main footage for the movie, and an identical B-roll reel was used for filler and cuts. Back then physical celluloid film was cut and spliced together to edit and make a movie.
Today, B-roll refers to any secondary material that you use for filler.
You can get free B-roll video from websites like Pexels and Pixabay. They offer short clips uploaded by amateur photographers which are copyright free and can be used by anyone.
The selection available is OK on these sites, but to have the best choice from an absolute mountain of B-roll clips, take a look at Story Blocks – I started using them in July 2020 and it has helped me level up my level game hugely, leading to great growth on YouTube.
Approaching 900,000 items of stock video, backgrounds, music, and video intros; there is plenty here for you to use to enhance your videos.
The cost varies from $10 to $80 per month on a subscription basis, depending on the amount and types of media you want to download.
Professional looking YouTube Intro/Outro
No self-respecting YouTube channel should be without a professional-looking intro/outro. It’s not just something to have for the sake of it either – your intro helps to develop and reinforce your brand.
Over time as your viewer subscriptions grow, your intro and brand serve to communicate trust.
If viewers like the content you produce, then as soon as they see your familiar branding, they will start watching your video with a positive view.
You can develop an intro/outro with Story Blocks mentioned above. But, if you don’t subscribe to that service, an alternative tool is Placeit.
I have used PlaceIt in the past for client branding – YouTube banners, channel intro and outros, even stock mock ups – I highly recommend you check out their templates.
With Placeit, you can create logos, animated intro/outros, and other branding graphics you can use on also use on sites like Facebook and Instagram. You can even generate slideshow videos for YouTube using the software.
Placeit costs $14.95 monthly for unlimited access to all the features. You could sign up for just one month and generate all the graphics you need. Alternatively, save 50% upfront with an annual subscription.
Add Subtitles and Captions to Your YouTube Videos.
First, we need some definitions.
Captions – These are the text displayed on your video that matches what is being said by the presenter or narrator.
Subtitles – These are like captions, but also carry additional information for the viewer, such as sound representations for the hard of hearing. They also refer to foreign language translations of the speech in a video.
Why might you add in captions or subtitles? It opens up your content to many more viewers.
Captions are useful for people who are consuming content on the go and aren’t in a position to listen to the audio. Or maybe watching on the sofa while their partner is glued to the TV.
If you subtitle your video into other commonly spoken languages, then you get to reach a wider audience from other countries.
Now you could add captions yourself, going through your content and painstakingly adding text one piece at a time. Or use a service like Rev.com.
They charge by the minute for speech that is captioned or subtitled, so you pay a variable fee per video.
I use Rev.com to help me caption my videos in bulk and I can even do it in multiple foreign languages to help maximise my international reach and get more views for my YouTube videos.
Setting up a successful YouTube channel without a camera is very possible. There are many people doing it already and achieving lots of views, subscribes, and Partner Program earnings.
But competition is increasing day by day, so to give your channel the best chance of success, you need to make sure that you produce high quality videos.
This means good editing, addition of intros/outros, b-roll, and adding captions too if applicable.
Get going with some of the ideas above and see what you can produce for your channel. Good luck.
I had a coaching call with a lady called Samira Alexander, and she was worried about being on camera. It’s something that many of you suffer from. So, I thought I’d take this clip to educate you, to hopefully reassure you the same way I do with Samira.
Scared To Be On Camera? [WATCH THIS!]
It’s time for you to get on camera.
Here we go.
I’ve said this so many times and this is the thing that people need to pay attention to, and you specifically.
When you’re recording, there’s no one around to judge you. It’s just you in here and it’s in here, right?
If you’re editing the video, who sees the video?
Just you, nobody else.
The difference is that I’ve been able to talk for hours and hours on end for years. Right?
My mom couldn’t get me to shut up when I was a toddler, I just kept going.
And the difference is that there is an element of my persona. There is my humor, right? And then, there is my professional point, so that the professional videos, there’s the quirkiness and no weirdness.
I’m not the thing that you get in a video that you can’t get into a top down.
I bet you, the only way you’re going to get used to being on camera is to be on camera.
You may say, “I just don’t feel comfortable.”
I’ve got a few videos, like the one’s called, “One’s flat out.” It just says, there’s no fucking excuses, right?
This is literally titled that, it’s in red, it’s in white, it’s obnoxious.
And there’s another one of me walking along my local canal. Exactly the same reason, you know, “The audio is bad…”
Fine, get a different audio.
“Oh, my camera’s shaking.”
Well, at least you’re on camera. Right?
People connect with the human face. You can get my quirkiness and my funniness and my sense of humor.
You can see the white of the eyes, it’s not perfect.
You’re an attractive lady, there’s nothing to worry about. So just have faith in yourself, remember that you can edit it anyway. If you fluff up, you fluff up. You just edit it.
It’s just that I am going to be talking about something that’s going to be valuable, and things like that, but I think I just have to speak from my heart.
I know that I’m right. There are always things that I talked to my clients about. There are always things that we need to talk about, and even if these people have heard this before, then maybe they resonate with me better than when it comes from somebody else or vice versa.
But I have to put myself out there because we’ve been forced to, and I always wanted, my dream was always having an online business. Right?
I live in Dubai, but I wanted an all global online business because that’s where I want to be. I wanted to be free. I didn’t want to be beholden to any place, and it hurts me right now when I hear, but I’m happy for everyone who’s got an online business and presence and they’re doing really well. So I’m not, and it’s pissing me off.
You can’t be the face of a brand if you’re not willing to show the face for your brands. If I’m promoting Alan Spicer…
You want to promote Samira?
I promote Alan Spicer.
If I didn’t have Alan the brand, if I didn’t have Alan the face, then I can’t do anything.
Gary Vaynerchuk about it. He’s got Gary Vaynerchuk, right? Still he promotes the person, the persona, the brands, the motivation.
I keep wanting to trust and rely on you make that connection with you, and the more you do it, the better you’ll get.
Yeah, okay. Thank you. You’ve been really amazing and I really appreciate this. Sometimes I get nervous about, because sometimes we’ll reach out to people we don’t know, but I just thought, “I’m going to reach out to this guy. I think he’s going to help me.”
I just googled, “I need a YouTube coach.”
Because I need someone to help me.
And then YouTube searching wins. It just goes to show that if you’re able to balance the two and do a blog and your video is brilliant.
In fact, you make your blogs, you write a fantastic blog of 1,500 to 2,000 words long, and you put a video that echoes that sentiment.
They both work with each other. Google suggests that video for YouTube, and people that want to read it, because some people read, some people don’t, some people listen, some people don’t, that’s why there’s a podcast, which is fantastic.
So yeah, take it to your full advantage.
Now, you know the brand: You.
You know that you need to be on camera. The only way you’re going to do that is by practice.
Right now, it’s a fantastic picture, the sound is great. That’s fine. It doesn’t matter. It’s better that you’re on camera than not at all.
There’s nothing wrong with that. The headphones are fine. If you have to, right?
This is a lapel mic that costs me 15 quids. The webcam, which before the world turned to crap was about 50 pounds. I’ve now, no word of a lie, 50 pounds on Amazon. Now, you have to pay $180 for that camera.
Oh my God!
It’s because they are like “Uhm… people need webcams.”
And it’s a Logitech C 920 Pro.
Yeah. I know that one.
It was 50 quids because my old one died. In fact, if you flip through some of my really, really old YouTube videos, the frame rate is like 15 frames per second, it’s because the old version of this started dying, so when I did my hands, it was a bit, and I’m very handsy.
Even then, even with the camera shaky, I was recording off a laptop that was on 17 books on a table and every time I stepped forward, it bounced, right?
I still delivered value. It should be first.
Now this, I’m sat in the corner of an office, which is a bedroom. The shelves are there, that I recorded. The light is the window. There’s no technical trickery.
And hopefully, I’m even gonna record a video after I’ve done this because I’m sat here anyway.
Any chunks you get, know that you’re creating content. Any chunks that you can create value, whether it’s on your phone and shaky, that’s fine.
Because if you have a look at my no excuses Vlogs where I’m walking on the canal because I felt like it, right?
And it doesn’t matter what it looks like as long as I can see and hear okay without painfully hurting them, and you’ll be fine.
Okay. All right. Thank you very much, Alan. I really appreciate it.
Now, if you are really helping to not being on camera, there’s 25 channel ideas right here that you can do without your face, or if you want to make your videos better, so you can be on camera, then there’s a playlist here: How to improve your audio, your shaky camera, just generally make better videos.
Getting together the necessary equipment for YouTubing can pose quite a problem for those of us on a budget.
After all, cameras are expensive, and lighting rigs? What about acoustic treatment? All of these things cost money, and buying low-quality equipment most likely won’t improve the quality of your videos, and may even harm your channel overall.
Still, YouTube is far from a sure thing when it comes to generating an income, so spending significant amounts of cash on cameras and microphones can be hard to justify. Fortunately, “budget” doesn’t have to mean poor quality—you just need to know what you’re looking for. Of course, if it were that easy, there’d be no need for posts like this one!
Now as long as you have mastered YouTube Equipment for beginners – maybe you want some cost effective ideas for some upgrades – let’s get into our guide to the world of YouTube equipment on a budget.
Let’s start with your primary bit of kit. Camera’s are not just essential if you want to record video, they can also be the only piece of gear you need if you are trying to make the most of your budget.
Here are three great options for YouTubers on a budget.
Starting our list off, we have the Logitech C930e, a webcam. Now, webcams are not the best option when it comes to YouTube… or any kind of video capture situation for that matter.
For reasons perhaps known only to webcam manufacturers, there has been very little improvement in the standards of webcam video quality for nearly a decade. In fact, the only thing webcams really excel at is live-streaming. Still, when it comes to budget video recording equipment, the C930e offers the best bang for your buck, and if you pair it with a decent budget lighting setup, you should be able to get some very respectable video out of it.
Obviously, there are some physical limitations with a webcam. If you want to shoot videos on the move, you’re going to need something that can operate standalone, and this isn’t it.
So, on to our next pick.
GoPro Hero6 or Hero7
GoPro has made a name for themselves in the sports footage market. They are typically the first name to come to mind whenever someone wants to strap a camera to their head and jump off a mountain, or something similar. What doesn’t always get as much attention is just how good it is as a pure camera.
You’re going to be looking at 3-4x the cost of the c930e, but that is still around half the half to a third of the cost of a Canon EOS 80D with a lens, which is a popular camera for YouTubers who aren’t on a budget. And the difference in quality is significant.
Furthermore, the Hero is much better at getting a great shot out of any environment and lighting situation.
We’re stretching the definition of “budget” here. Still, given that the next tier of cameras easily crosses into the four digits in the price department, we think it’s fair to include this one as a higher-end budget camera.
The Canon T7i is a fully-fledged DSLR, which is the top dog when it comes to camera quality. While this may be a budget DSLR, it will still produce better results than just about anything you might find cheaper.
It should be noted that DSLRs are a little more involved than something like a webcam, or a GoPro. For one thing, you need to buy lenses for your camera. If you hit eBay and find a T7i that’s heavily discounted over the average price, you might be buying one without a lens. Like the GoPro, these cameras are standalone, so you can take them out for shooting on location.
Cameras like this are designed to handle a range of additional components, such as camera-mounted lighting, and external audio sources, making them ideal for portable filming setups.
1080 @ 30fps
GoPro Hero 7
4K @ 60fps
1080 @ 60fps
For further cameras and equipment suggestions check out my equipment lists on my resources page – I list all my current equipment and some killer discounts on cheap starter gear.
It’s important to remember that all of the above suggestions for cameras have their own built-in microphone. Now, these are far from the best audio ever recorded, but they are more than serviceable if you can’t afford to pair them with a separate audio setup.
However, if you are looking to maximise your quality, you will want to get yourself a microphone.
Unlike our camera picks, all of our microphones are approximately equal in price. They are, however, considerably different in execution. Don’t worry; we’ll explain as we go.
Our first pick goes to the Blue Snowball, a distinctive looking USB microphone that produces excellent audio quality. The advantages of the Snowball mainly lie in its simplicity of use. You simply plug the mic into your computer, let the drivers automatically install, and you’re good to go. This makes it an ideal pairing with something like the Logitech C930e we mentioned above.
The downside is that you cannot plug a USB mic into something like the Canon T7i. If you want to go portable with the Snowball, you’re going to need to take a laptop with you.
The Snowball is available in a few different variants and supports several pick up patterns. If your YouTube setup never leaves your desk, this is a great microphone to have.
BM-Condenser Microphone plus Preamp
The BM-800 is a little tricky to explain. This microphone is actually an unbranded Chinese product. Sellers in various parts of the world buy this product in bulk, often with their own branding, and resell it. We’re explaining this because if you Google “BM-800 Microphone”, you could get a dozen different brands selling identical looking microphones. It doesn’t make a difference, however; they’re all the same product.
But onto the mic itself. The BM-800 is a condenser microphone that uses an XLR connection. That XLR connection means you will need other hardware to get the mic up and running, but don’t worry, the mic itself typically goes for a third of what the Snowball costs. What’s more, it often comes with extras, like pop shields and shock mounts. Once you have coupled it with a cheap audio interface or microphone preamp, then the price will level out at around the same as the Snowball.
Like the Snowball, you won’t be able to connect this mic to something like a GoPro or T7i, and while it can be portable, it’s not ideal.
This kind of setup is ideal for YouTubers who make music since you can easily swap out your microphone for a different style, or get an audio interface with multiple channels for recording more than one mic at a time.
Rode VideoMic Go
The VideoMic is an on-camera mic. This is a particular kind of microphone that sits on top of your camera, making it ideal for portable setups. Unfortunately, that means it only works with compatible cameras. For reference, only the Canon T7i would be compatible out of the cameras we suggested above.
Still, if you do a lot of filming in different locations and tend to hold your camera rather than set it on a tripod, a microphone like this (on a compatible camera) is the only practical solution. If you do get a camera like the Canon T7i, there really isn’t a compelling reason to go with any other kind of microphone.
After your camera and your microphone, lighting is probably the most significant piece of hardware you can buy for your YouTube setup.
If you feel your video quality isn’t what it should be, but you can’t afford to step up your camera game, take a look at your lighting. You’d be surprised at how much difference it makes.
Newer 18-Inch Ring Light
Ring lights, as the name suggests, are ring-shaped lights that are ideal for vloggers, and any situation where the subject is directly facing the camera. They cast a smooth, even light directly in front of them. This ring light comes with a stand and smartphone holder, as well as two different filters.
The CN-216 is a compact LED panel light that can be mounted on top of a compatible camera, making it an ideal camera for portable filming setups. Of course, you can still mount it on a stand or tripod. It has an adjustable colour temperature and a removable diffusion screen, and clocks in at a ridiculously low price.
It might sound like a bit of a cop-out, but natural light is one of the best lighting sources for your videos there is, and it’s free! Of course, it puts some limitations on when and where you can film, but if natural light is a practical option for your videos, it is by far the best option for YouTuber’s on a budget.
For those of us with a relatively modern smartphone—which is most people these days—our phone represents quite possibly the best quality video and audio for the cheapest cost: free. Well, not free, but unless you bought your phone just to film YouTube videos, it is effectively free.
The cameras in modern phones are something of a marvel, making use of various tricks on the software end to make up for the shortcomings of the hardware, a decent phone will blast most budget options out of the water. And some higher-end phones can even record in 4K at a full 60fps.
Of course, your phone isn’t ideal. You can’t see what you’re shooting unless you use the weaker camera on the front. You have to worry about the available storage space when most higher-end phones don’t accept memory cards anymore. Not to mention you may want to use your phone during filming.
But, for all of its shortcomings, your existing phone may well produce a better quality video than the best cameras you can afford. If you find that to be the case, use your phone for now and save up for a better camera, rather than wasting your money on something you can afford that is not very good.
And the Rest
There are plenty of other things you could be spending your money on when it comes to getting your YouTube setup ready, with varying degrees of importance.
For example – as I noted in my deep dive into soundproofing for youtubers blog – if the space you are recording in is extremely echoey, it might be worth a little of your hard-earned cash to put it right. Acoustic foam tiles are relatively inexpensive, and you don’t need to plaster the whole room with them to get the desired results.
With a bit of research and a little experimentation, you should be able to make a pack of twenty-four go a long way. Failing that, you could always borrow some thick blankets from the cupboard and put them to good use.
Another area that can sometimes get overlooked is the software department. If you are doing anything more than cutting up pieces of footage, you will need some software to do it in. There are free options available for several of the less complex tasks, such as transitions and titles.
However, Adobe is the industry standard for a reason, and its popularity ensures there will always be plenty of resources to help you get started. Before you panic at the thought of hundreds of pounds worth of software, Adobe has long-since switched to a subscription model, which is not as expensive as you might think.
Finding the best hardware is always a little tricky, as you might have noticed with some of our suggestions.
Be sure to weigh up all the features of any equipment you might be considering purchasing. Price is important, but even a cheap camera is too expensive if it is not suitable for your specific circumstances.
Internet security has never been as prevalent in the public consciousness as it is now. With significant data breaches a seemingly regular occurrence in the news, double factor authentication increasingly becoming a minimum requirement, and restrictions on how your passwords can be structured making them almost impossible to remember, it’s clear that security is important.
But staying safe online is not just about secure passwords. We have never been more visible than we are right now. We have pages and pages of tweets and Facebook posts and Instagram pics, and much of it is public. Now, be honest with yourself—do you consider the full privacy implications of your social media posts before you hit send?
This post is about YouTube, so you may wonder why we’re talking about Facebook and Twitter, but all will become clear soon enough.
Still, is it safe to have a YouTube channel? Yes, if you are careful. As you grow make sure you think of privacy long term. Always pick safe secure passwords and try not to post your entirely life on the internet – that’s when it gets extremely risky.
Let’s get into it.
How Can Youtube be Dangerous?
There are different ways in which YouTube could be considered dangerous to the YouTuber posting videos, and it is essential to understand what these ways are if you have any hope of avoiding them. Let’s start with the least sinister one.
Putting All Your Eggs in the YouTube Monetisation Basket
YouTube has a patchy history when it comes to monetisation. It has made a lot of people rich, but it is also notoriously unreliable as an income source. If you’ve been in the YouTube stratosphere for a while, you’ll have heard of the “adpocalypse”.
If you’ve been around long enough, you’ll have heard of multiple adpocalypses.
This is the label name given to the various times that YouTube has made profound, seismic changes to its advertising policies and algorithms. These changes tend to negatively affect YouTuber revenue across the board, and even wipe it out entirely in some cases. One of the more recent adpocalypse’s (the fourth one, if we’re counting) saw many political punditry channels lose all of their revenue more or less overnight. And we’re talking channels with millions of subscribers here.
More recent changes have hit channels whose primary audience is children, with offensive and hateful content being targeted quite early on.
Whether you feel YouTube is overreacting in any of these cases or not isn’t the point here. The point is that in each of these cases, YouTube made significant changes—often without warning—that wiped out entire revenue streams overnight, and there’s no reason to believe it won’t happen again. So what’s the danger here?
The danger lies in your YouTube success reaching a point where you can afford to go full time, and rushing into it. Many people would happily scrape by as a YouTuber rather than make a comfortable wage doing a job they don’t like, but if you take that plunge before you are ready, and YouTube makes changes that hit your channel, you may find yourself in a very sticky situation.
How to Avoid This
First and foremost, don’t rush into a fulltime YouTube career. Be sure to weigh up your options properly, and discuss things with anyone who is likely to be affected by your decision, such as a partner you live with.
If you decide to take the leap, take your time with the transition. Try to build up a reserve of savings if you don’t already have one—at least enough money to cover a few months of living expenses—and the more, the better. That way, if things go wrong, you’ve got a bit breathing room to decide what your next move will be.
Going forward, always be on the lookout for ways to diversify your revenue streams. If you are getting your income from multiple sources, then the sudden disappearance of YouTube monetisation will not hit you as hard. Consider things like Patreon and merchandise sales. Brand deals are another way to monetise your videos without having to worry about what YouTube is planning.
Affiliate marketing can be a great long term source of income but can be a little confusing. I wrote a huge deep dive into affiliate marketing for beginners which will help you with everything you need to know about to
While not strictly a YouTube problem, the opportunities to inadvertently give away potentially damaging personal data as a YouTuber are greater—especially if you are or become popular.
The kinds of personal data we are talking about here include any information that could be used to commit fraud against you.
Let’s look at an example.
You know those security questions you often have to fill out? Things like “What was your mother’s maiden name?”, and, “What was the name of your first pet?”. If you use the real answers to those questions, and you happen to mention that bit of information in a video, you could be providing someone with a vital piece of the puzzle if they want to break into your accounts. It is easily done. After all—what’s the harm in mentioning that your first pet was a cat called Fluffy, right?
Another example of this kind of danger would be inadvertently showing a password or other sensitive information in your video. One example might be doing an unboxing video and having a clear shot of the address label. Another might be signing up for something in the video and typing a password in clear text that you use for other accounts.
How to Avoid This
Try to avoid the possibility of situations like those mentioned above happening in the first place. If you are doing an unboxing video, make sure any labels are covered up, that way you don’t have to worry about whether they end up in the shot.
The best way to prevent any of this from getting to your channel, of course, it a watchful eye in the editing process. If you don’t have an editing process, it might be time to develop one. Even if you only watch the video through to check for problems like this, you should always give your footage the once over before publishing. If nothing else it is a matter of quality control, but it also allows you to make absolutely sure you haven’t inadvertently filmed a clear shot of your credit card!
We mentioned the word “sinister” earlier on in the post, and with good reason. It is an unfortunate reality of the human experience that there are deeply unpleasant people out there. These may be people you know from your real life, such as abusive family members or people who have a grudge against you, but the Internet has its fair share of unpleasant strangers as well.
It is one thing receiving a threat of physical violence from a stranger on the Internet when they know nothing about you, but it’s an entirely different prospect when that stranger has managed to piece together your home address from the information you’ve sprinkled throughout your videos. This is something that the popular YouTuber and Twitch streamer Sweet Anita has had to deal with recently. Her situation has progressed to the point that she even had to take a restraining order out against one unhinged individual who figured out where she lived and even moved to her town permanently.
Of course, this is an extreme example, but it is not nearly as uncommon as it should be, and while most threats of violence are just that—threats—it is something that every YouTuber should be aware of going in.
How to Avoid This
The kinds of people who behave like this are not particularly prone to reason, so there is no sense in attempting to moderate your content so as not to attract the attention of dangerous individuals.
Unfortunately, the only way to really protect against this kind of thing is to keep an airtight lockdown on your personal information. Don’t let any private information become public. Doing this means careful consideration of your actions outside of YouTube, but that’s where our next topic comes in…
Keeping Your Private Information Private
Okay, most of us know not to go sharing bank details through random links, and to use a password that isn’t easily guessable, but there are many ways to inadvertently give away your personal data that are not as obvious.
For example, when you register a domain name, the name and address you register it under is publicly available and easy to find unless you pay for domain privacy protection.
Another way you might not have considered is geotagged information. For example; location data on your pictures, or routes from your latest run. It can be very tempting to share your latest Strava personal best but have you considered what information your route gives away. If you started and finished at your home, that’s not going to take much deciphering. Still, any run in your local area will allow nefarious actors to narrow down your location.
Do you use your real name on YouTube and also have a LinkedIn profile that lists your current employer? What about pictures from your home where distinguishable landmarks are visible in the shot?
Of course, there is such a thing as being paranoid, and there is only so much you can reasonably do to keep yourself safe before it becomes more practical just to stop being on YouTube altogether. A significant portion of this is knowing the risks, even if you don’t plan to mitigate all of them.
Tips for Staying Safe
We’ve covered a lot of ground in this post, so we thought it would be nice to break down some of the more actionable tips for keeping yourself safe as a YouTuber.
This is not necessarily a “bare minimum” situation since every action you take should be subjectively judged on what is best for you, but these are some of the more fundamental aspects of YouTube safety. In other words, make sure you have a good reason for not doing any of the following.
Keep Your Residence Private
For most of us, our home is our set. Having a separate “studio” is a luxury that many can’t justify. Still, that doesn’t mean your home has to be recognisable.
Try to limit filming to areas where nothing distinguishable is around. For example, if you live in an apartment in New York with the Empire State Building behind you, avoid shooting with the window behind you.
Of course, it should go without saying that you shouldn’t give out your address.
Do Not Let Trackable Information Become Public
We have mentioned avoiding things like packing labels being visible in your video, but there are other ways information like that can get out. For example, if you accept packages from viewers, do not use your home address for the delivery of those packages. PO boxes may cost money, but they should be considered essential if you want to give your viewers a mailing address.
Consider using services like Google Voice instead of any landline phone numbers.
And, finally, while it may not seem like a big deal, consider keeping your birthday private, especially if your full name is public. A lot of information can be uncovered about someone with just their full name and a birthday.
Do Not Make Travel Plans Public
This tip is more of a general Internet safety tip, rather than a YouTube specific one, but announcing to the world that your house will be empty for two weeks is not a great plan.
Especially if you are a notable figure on YouTube. If you’ve handled yourself carefully, it won’t matter because no one will know your home address, but it’s better not to run the risk and come home to a ransacked house.
We know it’s generally considered vain and narcissistic to Google your own name, but you will be doing it for a good reason. Your aim is to try and stalk yourself and see what you can find out.
Remember, unless you’re a cyber-security expert, the chances are there will be people out there who can find more than you can. So, if you manage to uncover personal information about yourself through a bit of intensive Googling, you can bet others can as well.
Use this information to shut down any leaks in your online privacy, and keep you and your loved ones safe.