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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Best Time to Upload Videos To YouTube for MORE VIEWS

YouTube has been around long enough now and made enough people quite wealthy that succeeding on the platform has become something of a science.

People analyse the way the algorithm behaves to try and glean what it considers to be recommendable content. They test different thumbnails styles for better click-through-rates and experiment with alternative titles.

They even consider the placement of their “don’t forget to subscribe” pop-up down to the second. And, yes, they put a great deal of thought into when the best time to upload a video is.

The truth is, all of these things can have a surprisingly large impact on the success of any given video.

In this post, we’re taking a look at those upload times specifically. We’re going to take a deep dive into what factors are at play when you upload in the morning versus when you upload in the evening, and whether the middle of the week is better than a weekend.

Unfortunately, there is no single YouTube best time to upload that we can throw out there as a one-size-fits-all solution. But when people ask “When is the best time to upload videos to YouTube?” I tell them – An upload schedule is unique to each channel. Look at your audience location and age range then match your uploads to their live patterns. For example school kids before and after school, adults more evenings and weekends. Overtime your audience will show you what they like and when.

However, this a complex topic with a lot of moving parts, so make yourself comfortable, and let’s dive in!

YouTube Best Time to Upload 1

Why Are Upload Times Significant?

The first part of this question is simple enough—YouTube places a lot of stock in popularity. If a video is getting lots of views, YouTube is more likely to see it as something worth pushing out to recommendation feeds.

The fleeting nature of viral videos and trends leads to a “strike while the iron is hot” mentality in which YouTube will want to capitalise on the popularity of a video while it is hot so as to avoid missing the window since they don’t know if the interest will still be there in a few days.

So, it pays to get a lot of attention to your video in a short space of time, even if you are making evergreen content that will still be relevant months or years down the line. And the easiest time to get a lot of viewers at once is when you first upload.

YouTube users are typically very liberal with their subscribing finger. For most of the people reading this post, the chances are that if you look in your subscriber list, there are far more subscribers than you actively keep up with.

There’s nothing wrong with this behaviour—most of us do it—but it does mean that notifying you about new videos can be problematic. If you have a hundred channels you are subscribed to (not uncommon) and at least fifty of them upload on a weekly basis, there’s a good chance that some of those videos are going to clash.

The next problem is that we are not looking at our YouTube notifications all day every day, so we don’t always see notifications in real-time.

The problem here is that YouTube does not like bombarding users with notifications. It isn’t very pleasant, and a surefire way to push people to turn their notifications off entirely, and YouTube certainly doesn’t want that.

So, if you open up your YouTube app and there have been eight new videos from channels you are subscribed since the last time you looked, YouTube won’t always show you notifications for all of those videos. Indeed, they might only show you one!

Even getting your subscribers to “ring that bell” is not a guaranteed way of ensuring they are notified since your video could hit the same bottleneck if a subscriber has multiple videos vying for notification attention at the same time.

YouTube Best Time to Upload

TV is not a Good Model

In the early days of YouTube, as the platform started to settle into more than just short videos of people visiting the zoo, many YouTubers took a cue from broadcast television when deciding their upload schedule.

TV show schedules have been carefully honed over years of experience, and typically involve saving your best content for the evening. This is when the most people are going to be sat watching their TV.

For the younger members of our audience, it might be worth pointing out that this kind of system was worked out long before video-on-demand services like Netflix, and even before DVR capabilities. There was a time, not too distant, where shows were broadcast live and if you wanted to watch a show, you had to be in front of your TV during that live broadcast, or hope for a rerun in the future.

That may have worked for those early YouTubers, but the paradigm has well and truly shifted since the late 00s. People have come to know YouTube as a new medium that isn’t beholden to the restrictions of TV, rather than a mere extension of it.

And, with YouTube views increasingly coming from mobile devices, the watching habits of users is further skewing away from those traditional TV schedules.

Timing for Noobs

Before we get into any specific talk about when you should post your videos, it’s worth pointing out that none of this really applies to new channels.

If you are just starting out, you almost certainly don’t have an audience you are trying to please, so there is no sense in trying to work out when the best upload times for that audience are.

In the beginning, you should focus on establishing a routine that works for you. Until you have built up an audience, the important thing is consistency, rather maximising your potential.

Pick a time that works for you and try to stick to it so that the viewers you attract can get used to your schedule. As you grow as a channel, you can begin experiment more with the things we are going to go into below.

YouTube Best Time to Upload 2

Knowing Your Audience: Timezone Edition

Before you can determine when the best time to upload for your channel is, you need to establish the timezones of your core audience. Unfortunately, this will be trickier for some channels than it will be for others.

On the plus side of things, this part being trickier is usually a sign that you are doing well as a YouTuber.

If your channel has a very clear audience geographically speaking, this shouldn’t be too much of a problem.

For example, if your audience is almost entirely UK-based, you can just mark it down as GMT (or BST depending on the time of the year) and move on to working out what the best time of day to upload is.

Unfortunately, if your audience is a little more widespread, things won’t be so simple. For example, English-speaking content that is not geared towards a specific region (people in America probably don’t care about local news in the UK, for example) could theoretically appeal to the United States, Canada, the United Kingdom, Australia, and New Zealand—countries that cover a whole gamut of timezones.

Depending on the exact part of each country we are talking, it could be the middle of the night in the US and Canada, early morning in the UK, late afternoon in Australia, and early evening in New Zealand. All at the same time.

Needless to say, working out the best time to upload in this situation is a little more complicated.

The best bet here is to try and determine if you have a primary market. For most YouTubers, it will likely be the region they live in, but if you have one region that consumes your content noticeably more than other areas, it might be worth focussing on that.

And, if you don’t have that one region you can zero in on, you can just pick the one you prefer, or go back to uploading at a time that suits you first and foremost. As we will explore shortly, the exact upload time isn’t the be-all and end-all of YouTube success.

YouTube Best Time to Upload 3

Knowing Your Audience: Age and Habits Edition

We talked a little above about how YouTube has well and truly moved away from those viewing schedules set out by broadcast television, but how does that help you establish your own upload schedule?

Before we get into this, we should clarify that none of these are hard rules—there are always exceptions. Also, we’re leaving out Generation Alpha, which consists of people born between the early 2010s and the mid-2020s.

Given that, at the time of writing, the oldest example of Gen Alpha will be around eight years old, there’s no sense talking about when the best upload times are for them, as there are a whole other set of rules to factor in when making content for children.

Zoomers

Firstly, let’s talk about the Zoomers, also known as Gen Z, which covers people born between the mid-to-late 1990s to the early 2010s. These are children and young adults who have always had the Internet—and mostly had YouTube—their whole lives.

They will usually be in some form of education (unless you’re reading this in ten years) which will put a limit on their viewing time. If your primary audience falls into this bracket, you probably want to focus on early mornings and late afternoons.

This age range is not particularly suited for late-night, as younger Zoomers will likely be in bed, and older ones will be busy being teenagers and young adults.

YouTube Best Time to Upload 4

Millennials

This generation covers people born between the early 1980s and late 1990s and is notable from a YouTube perspective as being the generation that YouTube’s success was built on.

Gen Z may be surpassing them in terms of user numbers, but it was millennials like PewDiePie, Philip DeFranco, TomSka, Jenna Marbles, iJustine, and countless others of that age group that ushered YouTube into the age of success it currently enjoys.

Millennials are mostly out in the world now, meaning they tend to have jobs, and not many jobs allow you to sit and watch YouTube while you’re working.

But, while this generation may remember a time before smartphones and broadband, they have nonetheless grown up with it, and are very comfortable using the technologies that are built around these things. In other words, you may lose your millennial audience during the mornings and afternoons, but you could still catch them on their lunch breaks thanks to the ease with which YouTube can be watched on the phone these days.

Evenings can be a bit hit and miss, however.

The millennial age range is both young enough to still be out socialising on an average night, but also old enough to have slowed down a little, and nights in more than nights out.

Generation X

Generation X, also known as the MTV Generation, the Latchkey Generation, and the Lost Generation, is a generation of people born between 1965 and 1980.

This generation had mostly hit adulthood by the time the Internet started changing the world, and so tend to be less embracing of technology than their younger counterparts.

This generation doesn’t tend to be accessible from a YouTube perspective outside of their downtime, which means you’re far less likely to catch them before early evenings.

You may get some traction in the mornings, but you are unlikely to get a significant amount of Gen X watching YouTube on their phones at lunch breaks.

Baby Boomers, Silent Generation, and Greatest Generation

Though some Baby Boomers are still young enough to be in the regular workforce, we’re lumping these generations together because they are all more or less in the same situation, which is retirement.

For older YouTube viewers, the upload times are far more flexible, Generally speaking, you want to aim for before early evening, but other than that you should be good to go.

YouTube Best Time to Upload 5

Experiment

Where possible, try experimenting with different upload times. Bear in mind that the videos will need to have a similar level of expectation for the experimenting to be effective.

There is no sense comparing a video that you expect to do really well with a video you hope will at least be average.

Ultimately, the congestion caused by multiple video uploads and the unpredictable schedules of individual users will always make the ideal upload time something of a guessing game, so experimenting may be your only surefire way to know.

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Still Get Paid for Old Videos?

One of the most appealing aspects of a career as YouTuber is the potential for passive income.

Passive income is something of a holy grail for many, as it essentially represents free money. It’s not “free”, of course, but it can feel like it.

Passive income is what you get when you put time, effort, money, or any combination of those things into something, and that thing continues earning you money long after you’re done, with little-to-no effort on your part.

The most basic example of this would be a savings account—you put money into the savings account, and it accrues interest while you do nothing. The more money you put in, the more interest you earn. Now, granted, the amount of money you would need to make your living from savings account interest is probably in the millions of dollars, but the concept is the same.

Another example is being a landlord.

You put the work in to buy a property and get tenants, and then you sit back and collect rent. As these two examples should illustrate, passive income can have varying levels of involvement. Savings accounts require nothing from you after your investment, whereas tenants may require a lot.

So, how does this relate to YouTube?

Well, YouTube represents a potential passive income source thanks to the fact that your videos, once uploaded and published, remain there for the world to see for as long as you choose to leave them up.

But do YouTubers still get paid for old videos? If those videos are monetized and earning money, then they can be a passive income source. The larger the back catalogue the more videos you have for YouTube to suggest and advertise against. 

You could do some additional work, of course, but more on that later.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

YouTube Partners

This is only a small point so we won’t dwell on it, but it’s one that many people looking in on YouTube from the outside are unaware of. In order for a YouTuber to make any money through their channel directly, they need to be part of the YouTube Partner Programme – as fully explained in my deep dive blog.

This applies to any YouTuber no matter how long they have been on the platform or how successful they have been in the past.

In particular, the restriction of at least 4,000 hours watch time over the previous twelve months could cause problems for a dead channel (assuming the owner still cares about the revenue it generates), since a channel that has been inactive for long enough may drop below this threshold, and potentially removed from the partner program.

In such a case, the relevance of their old videos would not make a difference, since the videos would not be earning money, to begin with.

That being said, if a channel’s watch time has dropped to less than 4,000 hours a year, the amount of money it would likely have generated would have been insignificant.

Evergreen Content

The key to longevity in your old video’s earning power is evergreen content—this is the name given to content that has lasting relevance. An example of evergreen content might be a lifehack video that shows a very useful trick that is just as effective years later as it was the day you uploaded it.

On the other hand, an example of decidedly not evergreen content would be a video on celebrity gossip. In an age of 24-hour news cycles and constant social media exposure, such a video could be out of date before the end of the day it was uploaded!

When trying to make evergreen content, take your time to fully explore the future of your video idea. Something like a current events news video is obviously going to have a limited shelf life, but tutorials and lifehacks aren’t guaranteed longevity, either.

For example, videos on clever techniques for improving your guitar skills might never lose their relevance—the only potential enemy there would be other videos coming along and doing it better.

But a video on how to improve the performance on a particular model of phone may have a very limited shelf life depending on when that phone will next be superseded, and how quickly it will fall out of favour with the consumers.

Demonetisation

Another thing to think about when considering the lasting earning power of older videos is the changing landscape of YouTube monetisation.

In particular, the many adpocalypses that have taken place—where YouTube have changed policies that have resulted in many videos being demonetised—as well the constant trend of giving copyright holders more power to claim your content for their own over the smallest infringements, or mistaken claims.

Through this mechanism, videos that may have been happily earning a regular income for years could be instantly cut off due to some change in YouTube’s policies. In some cases, you may be able to appeal such a decision or make a minor change that will remove the infringement, but it will require action on your part.

In many cases, it would not be just one video that is demonetised, with past adpocalypses seeing some highly successful channels getting most of their back catalogue demonetised overnight.

Do YouTubers Still Get Paid for Old Videos?

What About Dead Channels?

A dead channel is a channel where the YouTuber has stopped uploading content and has given no indication that they intend to resume in the future. As we touched on above, this doesn’t necessarily mean the end of that channel’s earning potential—at least not immediately.

As long as the channel continues to meet the criteria for the YouTube Partner Programme, any eligible videos will continue to earn money.

Remember, one of the requirements for being part of the partner program is having an AdSense account, so as long that AdSense account is active, the money will keep funnelling into it. And, if a channel owner closes their AdSense account, that channel will no longer be eligible to be part of the YouTube Partner Programme.

Eventually, though, a dead channel’s views will dwindle over time. Some channels may have a lot of staying power after the YouTuber has deserted it—after all, YouTube is only fifteen years old, it hasn’t been around long enough to truly know—but there is no such thing as a video that remains relevant forever.

There will always be new information to make it less relevant, or new videos to supersede it.

Can YouTubers Control Which Ads Are Shown? 6

Algorithm Boost

On the opposite side of that losing relevance coin is the fabled algorithm boost.

It has become a matter of memedom in the comments of many YouTube videos how the YouTube recommendation algorithm can be a little… eccentric, at times.

Of course, the people in those comments generally seem to feel the algorithm made a solid recommendation as they enjoyed the video, but that doesn’t make it any less strange that someone in the middle of a binge of dozens of chiropractic back cracking videos might suddenly get a recommendation for a short video showing a cameraman outrunning the lead runner in a sprint race he is filming.

Incidentally, we know that video is taken from a commercial for a sports drink, but the point stands.

The YouTube algorithm works in weird and wonderful ways, and many YouTubers have found themselves logging into their account to find thousands, even hundreds of thousands of extra views as a result of an unexpected algorithm boost.

Some channels are even launched off of the back such a boost.

Channels that have been stagnant for some time—or have only been managing a very small amount of growth—get a sudden jolt from the YouTube algorithm and go on to be incredibly successful, with that boost as a clear turning point.

Of course, if you intend to build a passive income out of your YouTube channel, you can’t rely on an algorithm boost that, quite frankly, probably won’t come. It is much better to focus on making your channel useful and relevant and growing it naturally.

That way, if it does get a bit of a bump from YouTube, it will be a pleasant surprise.

Or you could try to revive an old video with better SEO, a new title and an eye catching thumbnail – I use VidIQ to boost my old YouTube videos and you can install it for free on their website!

What Kinds of Content Have Lasting Relevance?

It should go without saying that there is no single absolute key to success here. If there was, everybody would be doing it.

As mentioned above, a how-to video on a piece of technology that could be out of date in six months and largely out of use in a year or two is not a good candidate for an evergreen video, but how-to videos, in general, are excellent.

With that in mind, here are some of the most common types of evergreen content you might find on YouTube.

How To Make A Playlist on YouTube & Why? (with Pictures)

How-To/Tutorial Videos

Practical knowledge never goes out of style. As we’ve mentioned, the thing you are teaching may lose relevance, but you can always plan to avoid such things.

For example, I make YouTube tips and tricks videos explaining everything you need to know about YouTube. This provides useful tips that rarely age and can rank well on search engines.

Maybe you want to make tips and tricks for optimising a mobile phone operating system like Android may not be the best route, since a new version of that operating system is released on a yearly basis. On the other hand, desktop operating systems tend to have a much longer lifespan, with Windows being roughly 4-7 years.

It doesn’t have to be technology, of course.

General life hacks are also popular, as well as how-to videos for useful, practical things that people might need. And, as an added bonus, this type of video is more likely to hold relevance for a much longer time.

If you make a video about the latest game console, it will only be relevant as long as people are using that console, but a video about making jam or repairing a wooden chair will be as relevant in five years as it is today.

Is It Legal to Make YouTube Videos from Books? 4

Educational Content

Another type of video that is good for evergreen content is educational content.

The exact subject matter isn’t necessarily important; it could be a video on ancient Greece, a guide on how to do algebra or an interesting look into the formation of mountains. The good thing about educational content is that it rarely loses its relevance.

Granted, new discoveries are made by historians from time to time, and scientific discoveries happen on a fairly regular, but for the most part, unless you are making videos on the bleeding edge of quantum physics or cutting edge medical science, the chances are your content will hold its relevance for a long time.

Maths and history are particularly useful for this, since paradigm-changing discoveries in historical circles are relatively rare, and much of maths remains the same today as it has for centuries.

You could also branch out into more advanced topics, such as foreign languages, programming, and bushcraft.

Granted, some of these videos straddle a line between education and how-to videos, but it doesn’t really matter what exact category your content falls under as long as it does the job you want it to.

Is It Legal to Make YouTube Videos from Books? 2

Informational Videos

Again, we might be straddling the line of educational content with this one, but informational videos—as long as they are accurate—are also good for maintaining relevance.

An example of this might be a video on how you apply for a building permit in a particular state, or what the law is regarding street performing. It could also be a deep dive on how a particular type of building has to be constructed in order to not fall over.

The basic premise here is that you are providing useful information, so the information must be accurate if you are to catch and retain an audience, which is key to YouTube seeing your channel as an authoritative source and recommending your content in future.

That means keeping up to date with whatever topic you are sharing information about.

If the information changes, you will need to update your content, since leaving incorrect information on a channel that is supposed to be providing accurate information will harm that channel’s reputation.

Conclusions

So, do YouTubers still get paid for old videos? As long as a YouTuber has content that was earning money in the first place, and that content has lasting relevance that viewers will still be searching for long after the upload date, that YouTuber can still earn money from their older videos.

Their channel has to be eligible to earn money, and their videos have to have not fallen victim to any copyright claims or adpocalypse fallout, which can pose a problem for a lot of older content.

But for a YouTuber with a substantial back catalogue and a willingness to fix any potential infractions of YouTube policies, old videos can be an excellent way of earning a passive income from the work you have already put in.

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BUSINESS TIPS HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

4 Books for New Entrepreneurs That All YouTubers Should Read

They teach many subjects at school, but one that I think is missing from the syllabus is entrepreneurship.

Entrepreneurship is the art of turning muck into brass, the practice of taking an idea and nurturing it until it blooms into a money-making powerhouse.

Some people say that you can’t teach entrepreneurship, because you have to have a particular personality or an elusive ‘x-factor’ to have any chance of success. I think they’re wrong.

Entrepreneurship is a skill that can be learned by anyone, and I believe everyone should try to launch a business at least once. So, if you’re a new entrepreneur, and are looking for some help and guidance from those who have tried entrepreneurship and succeeded, here is a selection of books you should consider adding to your bookshelf.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: Crushing It!

Author: Gary Vaynerchuk

Number of pages: 288

Published: 2018

Why should you listen to him?: Gary Vaynerchuk is a global social media superstar.

Known affectionately as Gary Vee, Vaynerchuk was born in Belarus in 1975 but emigrated to the USA with his parents at a young age. Raised in New York City, Vaynerchuk showed entrepreneurial spirit as a boy, buying and selling baseball cards at school. He joined his parent’s wine business at 14, and after he took over in 2003, he grew it from $3 million to $60 million a year in revenue.

Vaynerchuk spotted the internet’s potential early, launching a channel on YouTube in 2006 to promote the wine business. Famous for hard work and ‘hustle’, Vaynerchuk now owns a $100 million social media digital agency, VaynerMedia, and gives inspirational speeches internationally about entrepreneurship and social influencing.

Book Synopsis: The book is part motivational and part social media strategy manual. Vaynerchuk explains how personal branding over social media is crucial to success today as an entrepreneur.

The book is in two parts. The first part gets you pumped up for the road ahead and gives you eight foundational principals on which to build your business.

The second part delves deeper into different social media platforms, covering YouTube, Facebook, Instagram, and a few others. Vaynerchuk shows you how to use each platform to gain attention and grow your entrepreneurial endeavours. Each chapter is illustrated with real-life case studies from successful small businesses who have followed his framework.

Even though the book is nearly three years old, it’s often found near the top of the charts. It ranks top 10 on Amazon Audible in the categories for Social Media, Web Marketing, and E-commerce. Many people consider it one of the first books to buy when you are thinking about starting a business.

The book is available in several formats. There are the usual hardback and paperback, plus Kindle too. The best way to absorb it is via Amazon Audible, though. Narrated by Vaynerchuk and two other colleagues, you get to understand and learn the book’s lessons via Gary Vee’s unique style of delivery.

Amazon Link To Book: Buy The Book Now.

Book 2: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future: Create Belief Systems that Attract Communities.

Author: Patrick Hanlon

Number of pages: 272

Published: 2011

Why should you listen to him?: Patrick Hanlon is a world-renowned branding consultant. He has worked with the likes of Levi’s, PayPal, and Shopify to help them develop their brands and connect with new audiences.

He gives talks and lectures internationally on the topic of branding, is a contributor to the major news networks, and owns several consulting businesses which offer advice on branding in the digital age.

Book Synopsis: How do some companies like Tesla, create a horde of devoted followers while other businesses, despite access to the same level of resources, struggle or even become objects of scorn?

Hanlon argues that companies like Tesla succeed because they build a following of people who become true believers and advocates for their brand.

Primalbranding identifies the seven pieces of ‘primal code’ that humans instinctively use to form groups. He then applies this to branding and shows you how you can use these hardwired human dynamics and apply them to shape your brand and attract a legion of followers.

The book is divided into three sections. The first section explains the seven elements of the primal code. Including concepts such as ‘the creation story’, ‘the rituals’, and ‘the leader’. Hanlon then shows how these parts come together to foster ‘primal belonging’.

Sections two and three then show how these immutable traits can be used by just about anyone or anything to market and promote their products.

The book is available in hardback, paperback, Kindle and also as an MP3 CD (hello 2011!). If you want to build a following that will shout your name from the rooftops and promote your brand freely, it’s an essential one for your reading list.

Amazon Link To Book: Buy The Book Now.

Book 3: Innovation from Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer

Author: Desiree Martinez

Number of pages: 234

Published: 2020

Why should you listen to her?: Desiree Martinez is an entrepreneur, YouTuber, and all-round social media guru. As a military spouse, a life moving from base to base with her Air Force husband left her with few career opportunities and forced her to act for herself and think entrepreneurially.

She was surprised to learn that Facebook, a platform she knew well from her college days, was becoming an essential platform for businesses. So she started a social media consulting firm and has since helped hundreds of businesses shape their social presence.

Book Synopsis:

My 5* review for this book which I posted to Amazon reads:

“A real heartfelt walk through the ups and downs of working in media and social media in this current age. Running a business, raising a family and growing a brand is not easy. This is a warts and all story sharing some truly inspirational lessons. Well worth a read!”

The book is part autobiography and part how to launch your own business. It provides an unfiltered account of the ups and downs of launching a business with little support and no roadmap.

There are many lessons to learn from the book. Desiree covers topics like becoming a better content creator, what to do when a new social media platform becomes hot, and how to keep on going when everything seems to conspire against you.

Released in 2020, it also contains a chapter covering the impact of the pandemic. It’s a book to read if you can’t see yourself in any of the thousands of books available about entrepreneurship. Desiree says that she was the girl at school you who would never think could launch their own business, never mind write a book!

If that sounds like you, then this is a book worth reading.

The book is available in paperback and on Kindle, and it’s one I really recommend that you read.

Amazon Link To Book: Buy The Book Now.

Book 4: The 4-Hour Workweek

Author: Tim Ferris

Number of pages: 416

Published: 2011

Why should you listen to him?: Tim Ferris is a writer, podcaster, investor, and entrepreneur. Many know him today for his podcast about lifestyle and smart working, but it was this book – The 4-hour Work Week – that propelled him onto the global stage.

He has advised or invested in many well know internet startups, like Evernote, Stumbleupon, and Uber.

Book Synopsis: One of the best books about entrepreneurship available to read.

Ferris argues in this now-famous book about how you should strive to avoid the 9-5 and instead choose to live life on your terms by building lifestyle businesses.

Ferris writes about how he started work after college and found himself working 80 hours a week for $40,000 a year. After a little experimentation with various business ideas and working strategies, he launched his own brand of supplements and soon started earning $40,000 every month, working just 4 hours per week.

Ferris achieved his success by working smartly. He used the 80/20 principle made famous by Italian economist Pareto and outsourced most menial tasks to cheap virtual assistants overseas.

The 4-hour Work Week gives you the tools and the inspiration to build a business of your own, and enjoy the benefits while you are still young by taking ‘mini-retirements’.

Essentially, you design and launch a business that can operate day-to-day without your presence. Something that earns money on autopilot so you can head out into the world and seek out unforgettable experiences.

The book is in four parts; Definition, Elimination, Automation, and Liberation. Each step in the framework guides you through his approach to building a lifestyle business and contains lots of real-life examples to illustrate the points.

The book is available in hardback, paperback, Kindle, and audio CD. It’s become a classic of the genre and regularly makes it into top-10s of books about entrepreneurship.

Amazon Link To Book: Buy The Book Now.

I hope you find this list of books useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if I Use AdBlock?

Ads can be annoying; there’s no avoiding that.

From the early days of the Internet, when pop-up windows could take over your screen, to the more recent iteration of in-site advertising which is suspiciously reminiscent of those early pop-up windows, it can be incredibly frustrating.

YouTube is not exempt from this, of course. Sure, they don’t throw annoying overlays and pop-up windows in your face, but there is a special kind of frustration that comes with clicking on a thirty-second meme video, only to be greeted with a twenty-second unskippable advert for a popular team management platform.

You know which one we mean.

It shouldn’t be surprising that more and more people are turning to AdBlock solutions to make their Internet browsing experience a little more palatable. It only takes one visit to a typical news site, with thirteen pop-up ads, a cookie warning, a request to send notifications, multiple unroll adds that slide the content you are trying to read out of sight, and unskippable pre-roll ads on the video content that the news site absolutely does not own the rights to, to make you want to install an ad blocker out of spite if nothing else.

But how does this affect your favourite YouTubers? We have reached a point where most of the people using the Internet are quite savvy, having either been born with the Internet already here, or having had decades to acclimatise to it. Most people understand that the adverts they are being forced to watch are supporting the content they are consuming. Granted, when it is a trashy tabloid newspaper whose abuse of advertising makes their product almost unusable, it’s tempting to not care that you’re taking some money out of their pocket. But when it’s your favourite YouTuber, especially if that YouTuber is an individual, and even more so if that YouTuber is a smaller, growing channel, it can give you pause.

If you’ve ever found yourself wondering “do YouTubers get paid if I use AdBlock?”, the answer is no… but also maybe. That’s right; this is yet another question with no clearcut answer. What we can say for certain is that if you are not seeing the ads being served on a video, the YouTuber who is responsible for that video is not getting any money from those ads.

However, there is more to earning money on YouTube than being served ads – assuming you don’t skip them, but that causes its own problems for YouTubers.

Keep reading, and we’ll take a deep dive into the likely impact your ad-blocking behaviour might be having on your favourite YouTubers, as well as ways you can assuage your guilt if you absolutely must keep your ad blocking software in action.

Do YouTubers Get Paid if I Use AdBlock?

How Do Ad Blockers Work?

When talking about regular webpages with ads in the sidebar or the main content, it is not hard to wrap your mind around how an adblocker does its thing, because it can merely edit the webpage code on the fly, snipping out the advertisement. It can also block pop-ups and redirects.

But what about videos? YouTube’s builds its pre, mid, and post-roll ads into the video itself, so how can an ad blocker prevent the ad without blocking the whole video?

Ad blockers have a variety of methods at their disposal, with one of the most versatile ones being the ability to block certain domains and URLs. If YouTube attempts to load an ad from a blocked domain, it will encounter the error, assume there is something wrong, and allow you to skip to the content.

There are a few different metrics that factor into how YouTubers earn from ads, but generally speaking, if a viewer doesn’t see at least the first two seconds of an ad, the YouTuber does not receive anything for that attempted ad view.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

Statistical Insignificance

Google is a big company, and they’re smart enough to get around ad blockers if they really wanted to.

The truth of the matter is that people who use ad blockers are so statistically insignificant compared to the people who don’t use them that companies like Google don’t deem it worth the effort to get into what would essentially become an arms race against the people making those ad blockers. In fact, the number of people who even know ad blockers are a thing is an overwhelming minority.

If YouTube were to start combatting ad blockers, it would lead ad blockers to find new ways to get around YouTube’s solutions, which would prompt YouTube to come up with new methods, and so on. As the world of DRM (digital rights management) has taught us time and time again, this kind of situation rarely ends well for the consumer.

The most likely outcome would be regular YouTube users who are just trying to watch content being inconvenienced by broken and unintuitive systems designed to stop ad blockers; meanwhile, the people using ad blocker would likely be unaffected as there will always be another workaround. There is also an argument to be made that Google getting into an ad block war would only draw more attention to the existence of ad blockers, thus increasing the usage of them and making it less of a statistically insignificant prospect.

One take away from this from the perspective of YouTube users who is worried about their ad blocking hurting their favourite YouTubers is that YouTube does not suffer from you blocking ads due to the small number of people who do it. But, the individual YouTuber who’s videos you are viewing may suffer, if they have a relatively small audience with a relatively high proportion of ad blocker users.

Am I Too Old to Start a YouTube Channel? 3

How Much Do Ad Blockers Impact YouTubers

Okay, here’s the truth; ad blockers don’t really harm YouTubers that much at all. Wait! We’re not suggesting you shouldn’t feel a bit guilty about this; you are undeniably preventing YouTubers from earning money when you block ads on their videos.

There’s no blurred edges or uncertainty about that, and you’re going to have to make peace with that if you want to continue blocking those ads (but we have a few ways to make things up to your favourite YouTubers below).

But the truth is, people who use ad blockers are so few, and individual ads are worth so little, that it just doesn’t make that much difference. For YouTubers barely making any money from their ads, missing a few cents they might have earned from you isn’t going to change their life. And for more successful YouTubers who make a small fortune from their ads, your few cents of ad plays won’t be noticed or missed.

Couple this with the fact that decreasing ad revenue from YouTube’s ads over recent years has led to a general shift towards other means of monetising content, and you have a growing argument for ads not being that important. Sure, YouTubers still use the YouTube Partner Programme to monetise their videos with ads, but it is rarely their only method. Things like Patreon, merchandise sales, and using YouTube to push viewers towards a product are increasingly more significant earners, and your ad blocker has no effect on those things.

Why Do YouTubers Ask for Likes?

What Can I do to Support YouTubers I Like?

No matter how we spin it, there is no getting away from the fact that using an ad blocker on a YouTube page is denying the YouTuber revenue.

It may be a small amount of revenue, but it is revenue nonetheless. It is natural—even expected—to feel a little guilty about this, especially for YouTubers you like and watch on a regular basis.

So, what can you do to make things right?

Turn Your Ad Blocker Off!

No doubt this will be the least popular suggestion we make, but it is the most effective. The truth is any time you block an ad; you are denying someone’s revenue. Even those news sites that go ridiculously over the top with their barrage of adverts are making content you must want to consume, so it’s only fair they get compensated for it. With YouTubers, turning off your ad blocker will ensure they earn the most revenue they can.

Selectively Turn off Your Ad Blocker

The next best thing is turning off your ad blocker for YouTube. Many ad blocker applications and plugins will allow you to “whitelist” some websites so that ads on those pages are still displayed. You may not want to let everyone in, but if you give YouTube the nod, you will be able to keep your ad blocker running while still supporting your favourite YouTubers. Unfortunately, the scope of this functionality is usually limited to domains, meaning you would have to allow ads for all of YouTube, not just the YouTubers you approve of.

Find Other Ways to Support Your YouTubers

As mentioned above, YouTubers these days rarely rely on YouTube Partner Programme money alone. If you are unwilling to budge on the ad blocker front, you could always seek out one of these alternative methods and support them that way. This could include becoming a Patreon and supporting them with a monthly contribution, buying their merchandise or a product they are promoting, or even just sending them a direct donation through something like PayPal.

How to Make, Edit and Upload a YouTube Video Without a Camera 19

Can I get in Trouble for Using Ad Blocker?

Though the legal landscape of the Internet is an everchanging animal, there are no realistic situations in which you would get into any sort of legal trouble for using an ad blocker. Of course, we are obligated to point out that this is not a legal blog, and nothing we say here constitutes legal advice.

Right now the consequences of using an ad blocker (when there are any consequences) are usually just a message saying that a site has noticed you are using an ad blocker and politely asking you to turn it off. In reality, those sites usually have no way of knowing you are using an ad blocker, and instead use other tricks to get that message in front of your eyeballs. The important part here is that if they don’t know you are using an ad blocker, they can’t “punish” you for it.

If you were discovered to be using an ad blocker on a random site, they would have to sue you to extract any compensation from you using the legal system. And, given the cost of a lawsuit vs the material losses you might have cost them, suing you is incredibly unlikely.

Internet advertisements are typically worth pennies per view.

For sites you visit more frequently, and services you might be signed up to, there is always a possibility of being banned from that site or service, though this also is very unlikely. It is not a particularly difficult task to have a website block access to the content for people using ad blockers (it is also not that difficult for someone who knows what they are doing to get around that block) so you may find some content out of reach.

For YouTube, as we mentioned, right now, they don’t seem to care, and that is unlikely to change any time soon.

Conclusions

There is no getting around the fact that, when you block advertisements from showing, someone is losing out on potential earnings.

How you feel about that is your business, but we often build a more personal relationship with our YouTubers than we do with a site like Buzzfeed, or Cracked, and that can lead us to want to do right by them.

Turning off your ad blocker is the best thing you can do, but we understand why some people are reluctant to do that. If you can whitelist certain websites, consider allowing ads on YouTube if nowhere else.

And, finally, if all else fails, you can look for a way to support your favourite YouTubers more directly, such as through their Patreon, or even directly through PayPal or a similar service.

Ultimately, the impact of ad blocker users on the Internet as a whole is not that significant, given how little individual ad views are worth, and how few people use ad blockers.

Still, it doesn’t hurt to be mindful about things like this. Support your favourite creators, or they might not be creating the next time you check-in.

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TIPS & TRICKS YOUTUBE

How to Record YouTube Videos Outside

Any discussion about shooting a good video—or taking a good picture, for that matter—will inevitably come down to lighting.

Once you get beyond the quality of bargain-basement cameras, lighting is quite possibly the single most significant factor in making your video look good.

If you have the space and money to create a studio space for your videos, this can be a very easy task to accomplish, as you can control every aspect of your lighting with a fine-toothed comb. You can acoustically treat your studio to get the best possible sound, and sound-proof it to ensure your videos aren’t full of background noise from passing cars or people talking.

Shooting outside, on the other hand, can be a little hit and miss. It is much harder to control those environmental factors and, for the most part, you will often find yourself at the mercy of mother nature. Still, that doesn’t mean there aren’t plenty of tips and tricks for us to share with you!

Let’s get into how to record YouTube video outside.

YouTube Tips for Parents 3

Patience is Key

If you are relying on nature to provide you with the ideal conditions for your video, you will have to accept that you are on nature’s schedule. You won’t be able to make concrete plans, which can make recording videos that involve other people or time-sensitive components (equipment rental, for example) tricky.

Granted, if you live in LA and you need a hot, sunny day for your video, you most likely won’t have to wait long to head outside and record your video. I

f you live in Manchester, England, on the other hand, hot sunny days are much fewer and far between. Couple this with the unreliable nature of weather forecasts, and you have a recipe for frustration.

Of course, you can plan for bad weather, bringing lighting rigs and specialist audio equipment, perhaps even shelter from rain and wind. But you may reach a point where you have so much equipment working to cancel out the unwanted effects of being outside that you may as well just go back inside and record there.

We understand that not every video idea is flexible, and you should want to make the best possible video and if that needs it to be shot outside, you will just have to do your best to plan around what universe throws at you. If you do have some flexibility—such as you would with a video that doesn’t require other people or lots of setting up, then put the video on the back burner if you have to, and be ready to head outside and shoot the next time the weather turns out good. Or bad—whatever you need.

How to Record YouTube Video Outside

Top Tips for Shooting YouTube Videos Outdoors

So what about when that perfect weather lands, and you are ready to head outside with your camera and make that YouTube video you’ve been planning? Let’s go over some tips for shooting outside.

Sunglasses: When to Wear Them

Generally speaking, you should avoid wearing sunglasses as much as possible when shooting a YouTube video. Eye contact is an incredibly powerful tool in establishing a connection with your audience. It helps to build trust and makes it more likely that any given viewer might become a subscriber.

That being said, you may find yourself filming in harsh sunlight. If you are having to screw your face up and squint your eyes, it’s time to don a pair of sunglasses, since your viewers aren’t likely to build that trust while you are gurning at them.

To sum up; if the sun isn’t affecting your ability to function, try to avoid wearing the sunglasses, but if you are having to squint to prevent damage to your retina, put them on.

How to Record YouTube Video Outside 1

Look for the Right Kind of Light

If you have even a basic understanding of lighting as it pertains to photography, you will know that diffuse lighting is always better than harsh lighting.

Harsh lighting—such as you would get from a single bright light source—creates sharp edges and a stark contrast between light and dark areas. This can be great for certain cinematic effects and things like silhouetting, but not so much if you are just talking into the camera. Diffuse lighting, on the other hand, spreads more evenly over the subject and has much softer edges between light and dark areas.

Unfortunately, sunlight is the very definition of bright light from a single point, and on a bright, clear day, harsh light is unavoidable. So how do you get diffuse light when shooting outdoors? Well, if you consider how you would get it with indoor lighting—by having the light reflect off of or pass through a diffuse material, one solution springs to mind—clouds.

If you can shoot during an overcast part of the day, the clouds will act as a natural diffuser for the sun. Another natural diffuser is snow which works by reflecting the light back up, rather than obstructing it on its way down.

Of course, both of these options rely on certain conditions being true outside and, as we established earlier, that’s a risky game to play, especially if you live somewhere hot and dry, where snow and clouds are rare. If you are shooting at darker times, such as dawn, dusk, and night time, you can always use a typical lighting rig to get that nice diffused light, but if the restrictions you face force you to record during the middle of the day under a cloudless, blazing sky, you will just have to make the best of it. Consider shooting in the shade if you can, and if even that is not possible, just make sure the sun is not shining directly into the camera.

How to Record YouTube Video Outside 2

Make the Most of Your Setting

Regardless of the reason you are filming outside, be sure to take full advantage of your setting when you shoot.

There may be plenty of outdoor channels on YouTube, but the overwhelming majority of videos on the platform are still shot indoors. If you are shooting outdoors—particularly if shooting outdoors is unusual for your channel—make sure you incorporate your surroundings into the video in a noticeable way.

It could be something as small as framing a shot so that the backdrop is more prominent than usual, or something more grandiose, like filming on a rooftop in the evening with the bustling lights of a city behind you. It could even be something ridiculous, like filming while sitting in a tree (be careful!), but don’t go to the trouble of filming outside if you’re not going to take full advantage of the visuals that nature provides you.

Use Common Sense Regarding Other People

As is sometimes the case on this blog, we need to make it clear that nothing you read here should be considered legal advice. We are not qualified to give it, and the various laws across different regions and countries would make it impossible to give comprehensive advice in any case. Always check your local laws before doing something that could potentially land you in trouble.

There are two things to consider when recording in public regarding other people—what is illegal, and what is legal but might land you in a sticky situation regardless.

For many places in the western world, it is perfectly legal to record people in public. The exception to this rule is often some variant of them having a “reasonable expectation of privacy”, which is very hard to claim in a public place. As an example, gyms, while not technically a public space, can choose to allow cameras in the gym itself. If they did, a person would not be able to take legal action against you for filming them.

If you filmed then in the locker room, on the other hand, they have a reasonable expectation of privacy when they are getting dressed, and you could be in for some serious legal troubles, not to mention a reputation for some questionable behaviour.

How to Record YouTube Video Outside 3

There are also matters of harassment to consider. While you might legally be allowed to film someone in public despite any protesting they might make, if you follow them around all day against their wishes, you could end up in trouble for harassment.

The other side of this coin is what is legally allowed but could still be problematic. An example of this might be filming in a public park with children playing in the background. Parents are, somewhat understandably, wary of people filming their children without consent. Whether it is legal or not, they will likely ask you to stop, but it’s worth remembering that emotions can run a little high when you are talking about a parent and their child, so it’s entirely possible things could turn into a physical altercation. The point here?

If you want to film someone’s children, it would be a very good idea to seek permission first. And if you have no interest in filming children but there are children in your shot, maybe mention it to their parents, then they at least have the option to move their children if they don’t want them in your video.

It’s also worth noting that physical altercations are a possibility in any situation where you refuse to stop filming someone, even if you are legally allowed to do so. This may be a risk you will have to accept. Asking permission in advance can help avoid such situations.

The final thing to note here is the difference between public spaces and publicly accessible private spaces. The above example with the gym is a publicly accessible private space, whereas the park full of children would be a public space.

The vital difference here is that the gym may seem like a public space, but it is actually private, and thus it is entirely up to the gym owners what rules they want to set regarding filming and photography. So, if you are in publicly accessible private property, such as a store, gym, swimming pool, etc., and you are asked to put your camera away, do as they say.

In most cases, they will be required to ask you to stop filming before things escalate, but if they have to keep asking and you keep refusing, you will officially become a trespasser on their property, and that is a whole different bag of legal problems.

How to Record YouTube Video Outside 4

Phones!

One of the most significant issues you face when filming outside is dragging your equipment around.

If you have a bulky (by today’s standards) camera, a tripod, a full audio setup, and a lighting rig back home, the thought of dragging all of that equipment outside will understandably be a little daunting. There is an alternative, however, and it is in your pocket.

Or, you know, wherever your phone is right now.

Few phone features have received quite as much attention as cameras in recent years, with every manufacturer from the big boys down to budget models placing a significant emphasis on what their phone’s camera can do. The end result of this little arms race is that you get to take advantage of some remarkably capable camera tech in a tiny package. Especially if you have one of the more premium models, like the latest iPhones or Samsungs, these cameras are not only far better than they have any right to be, given their tiny size, but they also make use of all manner of hardware and software trickery to make taking great photos and shooting amazing videos as easy as possible.

Can a premium phone shoot video that is as good as a high-end recording setup that cost a few thousand dollars?

No, of course not. But it can certainly shoot great video. And, remember, you’re not comparing your phone’s video capabilities to what you can achieve at home in your studio, you are comparing it to what you can realistically achieve outdoors.

High-end phones have plenty of tech to compensate for things like over-exposure and low light, so you could well find yourself deciding that your phone produces better video than just dragging your camera outside, and is also more practical than carrying your whole recording set up outside.

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HOW TO GET MORE VIEWS ON YOUTUBE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Grow Your YouTube Channel’s Audience with THESE 4 Books!

Launched a YouTube Channel and it’s not going so well?

Perhaps you are not getting the clicks in the search results you think you deserve. Maybe you lay awake at night wondering how your competitors get recommended in suggested videos, and you don’t.

It just isn’t fair!

Well, it may be that they are doing things a little different to you. It often only needs a tweak here or a small improvement there to make the difference between failure and success for a video.

So if you think you have what it takes, but think you are missing a piece of the puzzle, here are four books that should have useful information to help you along. Information that turns the tide on your lacklustre performance and increases your subscribers and views.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: YOUTUBE MASTERY MARKETING 2020

Author: Robert Grow

Number of pages: 114

Published: 2020

Why should you listen to him?: Robert Grow is an author who regularly writes about social media and marketing. His has written six books about optimising your online social media presence. This book is part of a series that also includes marketing guidance for Instagram and Facebook.

Book Synopsis: In this short book, Robert Grow looks at how you can optimise your YouTube channel for more views and subscribers. Grow argues that to become successful on YouTube, you need first to understand how the YouTube algorithm works, which he explains in a manner that all should comprehend.

Building on this knowledge, the book details the tools used by some of the most successful channels, and how you can use them yourself to give your channel a boost.

YouTube is a search engine, so the book covers the SEO rules you should be aware of and the tweaks you can make to optimise your content for ranking.

Unlike some of the more basic YouTube introduction books, YouTube Mastery Marketing addresses more advance YouTube concepts. Broadcasting live and promoting your own branded merchandise from your channel, both have their own dedicated chapter.

Robert Grow also provides useful information on the video quantity vs quality debate and underlines how important consistency is.

The book is divided into 18 easily digestible chapters and is available on Kindle, paperback, and Amazon Audible. The book has also been well received, rating 4.8 out of 5 on the Amazon store.

Amazon Link To Book: Buy The Book Now.

Book 2: YouTube Optimization: The Complete Guide

Author: Tom Martin

Number of pages: 116

Published: 2018

Why should you listen to him?: Tom Martin is a certified YouTube Growth specialist who previously managed the YouTube channel for BBC Worldwide for several years. He has managed YouTube channels that collectively have had billions of views.

Tom now runs a specialist consultancy firm that works with YouTubers to help improve their channels and expand their audience. You can consider Tom Martin as an expert on YouTube.

Book Synopsis: The books full title is; YouTube Optimization – The Complete Guide: Get more YouTube subscribers, views and revenue by optimizing like the pros. Which demonstrates the actionable information you can derive from this book.

Tom Martin has lengthened his book title for Amazon, containing benefits and keywords to make sure he appears in many different keyword searches. YouTube Optimization teaches you similar tactics the pros use on their videos to draw in the viewers and increase their subscribers.

Tom Martin argues that even small changes can have a significant impact on your channel. And the book sets out strategies you can learn and apply yourself.

Equipped with this knowledge, you can then make subtle changes to your content and reap greater success. Tom says that by applying his lessons, you can turn a video that gets 10 views into a video with 1000 – an exponential impact.

The book is divided into ten chapters, and each chapter deals with a YouTube attribute, like watch time or tags, and shows you how to improve on the metric or optimise the content.

From your title, tags, and thumbnail; to your intro, content, and outro; Tom shows you how to improve on your output. Don’t be put off by the age of the book either. The tactics Tom teaches are evergreen strategies. It’s an essential book for anyone looking to improve their channels standing.

The book is available in Kindle and paperback formats and is rated 4.5 out of 5 by its readers on Amazon.

Amazon Link To Book: Buy The Book Now.

Book 3: Vlog Like a Boss: How to Kill It Online with Video Blogging

Author: Amy Landino (nee Schmittauer)

Number of pages: 220

Published: 2017

Why should you listen to her?: Amy Landino is an American lifestyle entrepreneur who runs the website SavvySexySocial.com and owns the YouTube channel, Amy Landino. Amy has 388k subscribers and vlogs regularly on productivity and entrepreneurship. Her easy-going vlogging style has won her legions of fans.

Book Synopsis: When you see Gary Vaynerchuk’s name on the front cover giving a testimonial, you know Amy Landino is something special. It doesn’t end there, Tony Robbins’ social media manager also says she is ‘the most authoritative voice in the how-to vlogging space’.

So why is she so good at what she does?

Some skills come to some people easily, and it appears Amy Landino is a natural when it comes to speaking in front of the camera. But, presenting a vlog is a skill you can learn. Amy sets out to show you how you can improve your presenting style, and help make your videos more pleasing to watch.

You won’t find in-depth coverage of YouTube’s algorithm or the importance of tagging here; it’s not that kind of book. Instead, in a witty and engaging manner, Amy Landino explains how you can best develop the confidence and poise to present your content and how to promote it via social media.

Amy Landino dares you to step outside of your comfort zone, launch a vlogging business, and go after your dreams.

Vlog Like A Boss is available in hardback, paperback, Kindle, and Amazon Audible – narrated by the author. It currently rates 4.6 out of 5 from hundreds of Amazon reviews and is in the top 30 books for video production.

Amazon Link To Book: Buy The Book Now.

Book 4: Read This if You Want to Be YouTube Famous

Author: Will Eagle

Number of pages: 128

Published: 2020

Why should you listen to him?: This book is part of a series about creative endeavours. The main attraction of the book is that Will Eagle (a former brand strategist at Google) has interviewed 45 of the top creators on YouTube and distilled their wisdom and tips for aspiring YouTubers into a single book. Each creator also shares their favourite video and favourite other YouTube creators.

Book Synopsis: Don’t judge a book by its cover. The plain dull cover, criticised by many reviewers, hides a good treasure trove of informative tips.

The book’s central premise is 45 of the top, and influential YouTubers share actionable tips for you to make the most of the videos that you create. Included in the book are YouTubers with vast numbers of subscribers, like The Icing Artist (4.1million) and Gizzy Gazza (2.1million).

It’s a bit of an arty coffee table book in some ways, and the design and layout are modern and cool. But it takes you along the journey of some famous creatives, from their first videos shot in a dingy bedroom to the polished productions they make now.

It also reminds the reader that you have to commit to the process (many YouTubers take years to find success). While it can be a little repetitive, because each creator is asked the same questions, it does underline that vlogging is a learned skill.

All in all, it contains some valuable insight into the minds of successful YouTubers and is a source of inspiration for those still on the path to success.

The book is only available in the coffee-table paperback format, currently priced at just £8.99.

Amazon Link To Book: Buy The Book Now.

So that concludes the list of books for YouTubers who want to grow their audience. I hope you find some of the recommendations useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

 

Categories
HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Best Books for New YouTubers You HAVE To Read!

When you start a new YouTube channel, it’s quite easy to feel overwhelmed.

There is so much to do; perfecting your spare-room set, mastering the art of clip editing, and remind-me-again does the red light mean the camera is recording?

Growing a YouTube channel by yourself from zero can be a lonely place. So why not learn from those who have been before you? Many successful YouTubers have distilled their years of experience and wisdom into best-selling books.

It makes sense for you to read a few. Maybe then you can move your channel forward faster than your competitors.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

This post looks four of the best books I recommend for new YouTubers. Here we go.

Book 1: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Authors: Sean Cannell & Benji Travis

Number of pages: 194

Published: 2018

Why should you listen to them?: Sean Cannell and Benji Travis are two friends who got into vlogging and video creation in 2003, before YouTube’s launch. With over a decades’ experience, each author can claim significant success from running YouTube Channels.

Sean Cannell has helped businesses generate $5 million in revenue. Benji Travis’s videos have had over 1 billion views. Between them, they currently run around five channels and collectively have over 2 million subscribers.

Book Synopsis: YouTube Secrets claims that video has changed the world and created a whole new entrepreneurial channel for ambitious self-starters to make an impact on the world.

Thousands of vloggers are making soccer-star levels of income running YouTube channels, and YouTube Secrets aims to give you the roadmap to launch one yourself.

When researching the book, Cannell and Travis interviewed 100 top creators and drew on their own experiences, then compiled the knowledge into an actionable plan.

The authors divided the book into two sections; Strategies and Tactics. The Strategy section covers the best way to plan your YouTube channel’s content and launch. The Tactics section looks at how you can grow your subscriber base and scale-up your channel.

The book is in the top 100 best sellers in the e-business category and is available in paperback, kindle, and audible format, which is narrated by the authors.

Out of 800 global reviews on Amazon, the book is rated 4.6 out of 5 by its readers. Many say that the price of the book is alone worth it just for the section of pro-tips from the top YouTube creators.

Amazon link to book: Buy the book now.

Book 2: Tube Ritual: Jumpstart Your Journey to 5,000 YouTube Subscribers

Author: Brian G. Johnson

Number of pages: 268

Published: 2018

Why should you listen to him?: Brian Johnson started a YouTube channel from scratch and grew it to 10,000 subscribers in under a year.

That was four years ago, now Brian has uploaded nearly 600 videos and has 137,000 subscribers. Brian knows what it takes to launch a channel from zero subscribers and make a success of it.

Book Synopsis: Tube Ritual states the problem facing new YouTubers quite plainly: when you start with your new YouTube channel, you have no videos, no subscribers, and no views.

Furthermore, every minute of every day, 500 minutes of video are uploaded to YouTube. How do you compete with all that? Beginning from zero can seem an overwhelming challenge!

Brain navigated this problem himself through researching, testing, and tweaking his vlogging methods. Until he landed on a set of practices – he calls rituals – that resulted in video content that drew in subscribers and views.

YouTube Rituals is a year-long case study of launching a brand new channel. Brian helps you to steer through all the roadblocks of camera settings, editing, and technical details.

The book is nine chapters which each deal with essential concepts and skills you need to master to become a success as a YouTuber.

Brain covers the importance of planning, playlists, and thumbnails. How to win clicks in the search results and turn viewers into subscribers. He also shares his opinions about the need for creating content of value. The book closes out with a 30-day challenge you can test yourself against and provides a 12-step program for ranking well on YouTube.

The book is rated 4.4 out of 5 on Amazon and is available in Kindle and paperback format. Many reviewers say it is the book to get for YouTube startups.

Amazon link to book: Buy the book now.

Book 3: Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

Author: Joseph Hogue

Number of pages: 164

Published: 2019

Why should you listen to him?: Joseph Hogue runs a channel on YouTube that focuses on personal finance. He started his channel in 2015 and has grown it to nearly 260k subscribers. He claims that as of June 2019, he is earning $3,500 per month from ad revenue alone from the channel – and a similar amount from sponsorships and affiliate sales.

Book Synopsis: The central premise of Crushing YouTube is that it provides you with the keys to growing a YouTube channel from 0 to 75,000 subscribers in 18 months.

Hogue says it’s not too late to start a channel. In fact, Hogue claims that with the rollout of 5G, it’s just the beginning of the ‘age of YouTube’ and now is the perfect time to launch a channel of your own.

Hogue underlines that he knows the zero problem. Zero videos, views or subscribers, and the frustration that it can bring competing against ‘million-subscriber monsters’. So he gives you the tools you need to grow your channel and start seeing results quickly.

The book covers how you can earn additional revenue streams in addition to YouTube’s ad revenue sharing program. Hogue shows you how these revenue streams can be as lucrative, if not more, than earning solely from ads.

The book is divided into 18 easily digestible chapters, covering a diverse range of topics. It covers the essential information for the beginner, like choosing a channel topic and equipment required to get your channel up on the air.

Later chapters deal with more advanced subjects such as using analytics for growth, channel promotion, and subscriber growth strategies. The knowledge contained in the book can save you months of trial and error, and it’s well worth the read.

The book is rated 4.6 out of 5 on Amazon and is available on Kindle and paperback formats.

Amazon link to book: Buy the book now.

Book 4: YouTube Channels For Dummies

Authors: Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy

Number of pages: 400

Published: 2020

Why should you listen to them?: The authors are a blend of successful YouTubers and YouTube advertising and marketing consultants. Matt Ciampa is a video producer at Buzzfeed. Rob Ciampa is a global media consultant. Theresa Go and Rich Murphy both work at Pixabililty, a company that advises large brands on video marketing.

Book Synopsis: A recently released updated and expanded version of the 2015 original, YouTube Channels for Dummies promises to help you attract some of the 2 billion sets of eyes that use YouTube each month.

If you are looking for comprehensive guidance on launching a YouTube channel, then you can do far worse than buying a for Dummies book. Yes, sometimes they can appear patronising, but for Dummies books assume that you have absolutely no prior knowledge on a topic.

This is a good thing. While other books may assume that you know how to log into your YouTube account, YouTube Channels For Dummies covers everything, which is excellent, if you want to know how to navigate the home page properly but were too afraid to ask.

The book is divided into five parts. The first deals with getting started – how to set up your channel and planning your aims. The second section shows you how to make a good YouTube video, and has helpful suggestions for different types you can shoot.

The third section helps you with understanding and growing your audience. The fourth sections looks at how businesses can use YouTube to their advantage in the modern world. And the final fifth section covers copyright and improving YouTube search rankings.

Typical for Dummies features are present in the book, with helpful summaries and graphics to help you digest the most important pieces of information.

The book is available on Amazon in both Kindle and paperback format. As it’s only just been released, there aren’t too many user reviews in as yet. However, the early reviews are promising, and it should be an essential addition to your YouTube learning library.

Amazon link to book: Buy the book now.

I hope you’ve enjoyed reading about this curated selection of books for the YouTube beginner. Learning from others who have succeeded before you can help you when you are a bit overwhelmed at the start.

For some people, it’s hard to find the time to sit down a read a book. Well, why don’t you listen to it instead!

You can get an Amazon Audible subscription FOR FREE and claim your 2 FREE DOWNLOADS, plus one new audiobook every month. Enjoy a free one month trial here.

 

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

YouTube Tips for Teenagers

Whether you are a parent with children who are just hitting those teenage years, or a teenager yourself, YouTube can be something of a daunting prospect.

Although we’ll admit that worrying about things like YouTube is typically more of a parent thing. And it shows by the number of posts and guides there are online aimed at parents.

While it’s not a bad thing that parents have ample resources to help them guide their children through potentially sticky areas of life, there comes the point where those children start taking on a little autonomy and making decisions without their parent’s input, and it is important that there are resources for those children as well.

For most people, that time is during their teenage years, when they are transitioning from childhood to adulthood. YouTube do have their own little section on staying safe as a teen, though “little” is the operative word there.

Now, teenagers are not necessarily known for their willingness to listen to older generations’ advice, something that has been true for teenagers throughout history. Still, there is advice to give, and it should be there when it is needed.

With that in mind, we’ve put together these YouTube tips for teenagers, both for teenagers who are going to start making videos and teenagers who are just watching.

YouTube Tips for Teenagers 1

The Standard Common Sense Talk

The chances are, you’ve had some version of this message through your life—or at least we hope you have—but it amounts to using your common sense when it comes to your own actions.

It can be easy to get swept up in things, whether its peer pressure from your friends or wanting to be part of a global Internet trend. It is crucial that you take a step back and ask yourself if whatever action you are considering taking is wise.

Could you hurt yourself? Could you hurt others? Are their lasting ramifications of what you intend to do?

Though it’s not a hard rule, it can help to ask yourself if you would do the thing you are doing without a YouTube audience. If the answer is no, explore all of the reasons why it is no, and try to judge if those reasons outweigh getting views on YouTube objectively.

A perfect example of this is the “Tide Pod Challenge“, where a concerning number of people—granted, not all teenagers—chowed down on dishwasher detergent pods for a ridiculous Internet challenge that, as far as anyone can tell, started because the pods in question look a bit like candy.

Unfortunately, the whole area of Internet challenges is one that requires you to use your judgement, and judgement is subjective.

For example, while it may be a bit daft, the Planking trend that swept across the Internet in the early 2010s—which involved people laying face-down in strange and unusual places—was relatively harmless… depending on where you chose to lay face down. Similarly, the “Cinamon Challenge“, while a little riskier than planking due to the possibility of choking, was more or less safe, if not a little embarrassing. We’ll get to embarrassment later, by the way.

From those somewhat innocuous examples, there have been far more dangerous trends that have involved eating corn on a cob using an electric drill, and the detergent chomping we mentioned above. These are not safe and innocuous examples of Internet challenges, and can (and have) caused injury, all for the sake of trying to get a viral video.

These are cases where judgement has failed people. Dishwasher detergent is not meant to be ingested, and can cause serious harm. Most people know this, and that is why they would not choose to do that outside of a silly Internet challenge.

As desirable as a high-profile YouTube career may be, it is not worth risking your health—and possibly your life—over.

YouTube Tips for Teenagers 2

The Internet Lasts Forever

This particular point is a hard one for younger people—not just teenagers—to come to terms with.

We, as a species, struggle to plan long term, and this is more evident among our young than anywhere else. It is why we feel invincible when we are young, and why we are willing to take risks that, as an older person, we would never dream of taking.

Unfortunately for the current generation of children, teenagers, and young adults, not thinking long term is a luxury they can’t really afford to have.

The phrase, “the Internet lasts forever” refers to the fact that once something has been posted online, you can never truly be sure that it can be removed.

Sure, if you post a video to YouTube that gets zero views and you delete it, you can probably feel confident that the video is gone. If, on the other hand, you post a video that goes viral, that video will never leave the Internet, even if you later come to regret it and take the video down, it will exist in hundreds of other places across the web.

And you don’t have to be a viral sensation for this to happen.

We talked about long term planning because it is difficult for teenagers to muster up the concern for how something like an offensive or silly video might affect their life ten or twenty years down the line, but that is exactly what you have to consider.

It is already hard enough to judge what is safe, given that things that were a bit “edgy” ten—and even five and sometimes less—years ago are now getting people cancelled, but there are plenty of things you can be sure are not going to play well at any time. For example, discriminatory content, even for comedic purposes, can come back to bite you, regardless of who the discrimination is against, and there are many examples of this happening.

There may be situations where risky content like this is not a problem, such as would be the case for someone who makes a career out of outrageous and offensive comedy.

But we humans are not traditionally very good at picking out a career path early on and sticking to it, and the number of career paths that an offensive video resurfacing wouldn’t harm is pretty small.

With that in mind, it is generally best just to steer clear of anything that might be considered offensive or particularly silly in a dangerous kind of way.

YouTube Tips for Teenagers 3

Viral isn’t Viral Anymore

Asking yourself if you would do something without an audience is a good starting point for making a sound judgement about whether something is a good idea.

However, we know that the Internet would be a boring place if people only ever made videos of them doing things that they would be comfortable doing alone.

For example, we can fully believe that the guys behind the channel How Ridiculous might be dropping things from great heights purely for fun if they weren’t making viral videos out of it, but it’s safe to say they probably wouldn’t be dropping cars onto giant axes were it not on camera.

However, the thing about viral videos is that “viral” does not mean what it once did. In the earlier days of the Internet—and of Youtube specifically—a viral video would take over the Internet.

It would be all people were talking about for a short period. These days, viral videos may rake in the millions of views that they used to do, but they are just one viral video in a sea of other viral videos, since lots of people and organisations are trying to make viral videos. Furthermore, they are not worth nearly as much as you might think in terms of monetary value.

There are instances of YouTubers having viral hits that get millions and millions of views, only to make a few hundred dollars from it.

The reason we are going over all this is that when you make those judgements we were talking about, you should have a realistic idea of the benefits. Internet fame can be incredibly fleeting, especially when it is off the back of a viral video.

Seriously consider if what you are planning is worth the potential rewards, even in the best-case scenarios. This is especially true for the trends we mentioned above. For something like the Tide Pod Challenge, lots of people (unfortunately) were attempting the challenge, which means that any boost the videos got would have been minor since they would effectively have been shared between all the other Tide Pod videos.

In other words, people were risking severe injury for what amounted to a relatively minor bump in viewership.

It’s also worth noting that a viral video alone does not usually translate into many new subscribers, so, for most of those people, it was risking serious injury for a one-time minor bump in views.

YouTube Tips for Teenagers 4

Mental Health

So far, we’ve been focussing mainly on teenagers who are looking to create content, but this section applies to both teenage YouTubers and teenagers who just watch YouTube.

Firstly, the comments. YouTube has a well-deserved reputation for not always being the most welcoming of communities. Some YouTubers actively work to keep toxic voices out of their comments and chats, but there are a lot of users on YouTube, and a lot of those users are not nice people.

The best-case scenario would be if you could mentally shield yourself from mean comments, or discriminatory language that affects you.

If you can dismiss those comments as the unsavoury ramblings of a troubled person, you will be safe from this kind of attack on your mental health, whatever platform you are on. If, on the other hand, you just can’t get that barrier up, don’t go looking for trouble.

There is no way to block people as a user, and YouTubers can only opt to hide certain users from their channel’s comments. If you are likely to be affected by offensive comments, it may be best to steer clear of the comments altogether, and certainly on videos where the community is known to be less than friendly.

As a viewer, it is also important to remember that what you see on YouTube is not necessarily real life.

If you are watching vloggers in their picture-perfect bedrooms with their faces perfectly lit and their hair looking immaculate, try to remember that regardless of how perfect their life looks on YouTube, they are real people with problems that don’t necessarily make it onto their channel.

Work to better your life in your own ways, and don’t compare it to unrealistic representations of Internet strangers’ lives.

Teenagers on YouTube

YouTube is not presently allowed to track children (those under thirteen years of age), so statistics on demographics aren’t necessarily comprehensive. That being said, in 2019, 81% of 15-25-year-olds in America used YouTube.

What’s more, YouTube is fifteen years old (at the time of writing this post in 2020) meaning that all of the teenagers alive today either grew up with YouTube or are too young to remember a time before YouTube.

What this may mean for the future is for smarter people to predict, but it is interesting to note that today’s children and teenagers will be the first generation of kids to grow up with YouTube. They will have significantly more opportunities to make their lives harder through unwise YouTube-use.

But at the same time, they will have a lot more examples of the consequences of misusing YouTube than anyone who came before they did. Millennials grew up in a proto-Internet world and were taken somewhat off-guard by the always-on nature of the modern Internet, that is mostly why we see YouTubers who became popular during the early days of the platform getting cancelled for things they did a decade ago.

Children today can learn from those experiences.

YouTube Tips for Teenagers Careers

For the first time in history, “YouTuber” is seen as a valid career choice. And, unlike actors and pop stars, it is something that you can achieve through hard work and smart decisions alone, rather than relying on luck.

There are no guarantees that you’ll become the next DanTDM or Zoella, but you can very realistically pay your bills with a moderately successful YouTube channel.

Just try not to live and die by the validation of your channel; there is more to life than YouTube.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube With Fitness

Thanks to the wealth of information we now know about our bodies—and probably in no small part because of the ubiquitous presence of attractive social media stars all over the Internet—the general public has never been more concerned with their health as they are today. You only need to look at the sheer number of fitness products, services, gyms, and, yes, YouTube channels.

There is clearly a healthy demand for fitness content, and where there is demand, there is an opportunity to make money. That being said, just because the demand is there doesn’t mean that making money serving that market is straightforward or intuitive.

But fear not, we have put together this bumper post on how to make money on YouTube with fitness content just for you.

We’re nice like that.

How to Write a YouTube Title

1. Standard YouTube Advice Applies

The first thing to note is that fitness videos on YouTube are no different from any other videos on YouTube, and all the same rules for success apply.

This post may be on how to make money on YouTube with fitness content, but you should absolutely check out other more general resources on succeeding on YouTube. There are plenty on this very site, not to mention the YouTube channel.

There is lots to cover in the realm of fitness videos specifically, so we’re not going to rehash anything we don’t need to here.

Just be aware that all those posts and videos about YouTube success that don’t mention fitness in the title are still well worth your time.

2. Practice What You Preach

When you are claiming to be an authority on something—which is precisely what you are doing when you give any kind of advice on YouTube—there is an element of trust involved. Specifically, the viewer’s trust that you know what you are talking about.

Unfortunately, no matter how many times our mother’s told us not to judge a book by its cover, we always do. In other words, even if you have a wall full of qualifications in a host of fitness-related fields, the viewers are going to be sceptical about coming to your for fitness content if you are overweight, or you are out of breath after relatively mild activity.

Whatever it is you are demonstrating (weight loss, bulking up, improved cardio, etc.), make sure you can back up your words with actions.

If you can’t, your viewers might see it as a sign that your methods don’t work, and go elsewhere.

There is an exception to this rule, however…

How to Make Money on YouTube With Fitness

3. Take Your Viewers on a Journey

The exception to the above rule is if you are creating journey videos. These are videos where you are going on your own fitness journey and taking your viewers along for the ride.

In these cases, it would make no sense if you were already in great shape at the start of the series.

For example, a journey series on you getting your weight down to 160 lbs won’t hold much interest if you are starting off at 171 lbs. If you are starting at 230 lbs, on the other hand, people will be interested in your success.

Success is another important factor here. If you start this series and, ultimately, fail in your goal, it can leave a sour taste in the mouths of your viewers and may put them off of coming back for other content.

If you have unflappable confidence in your own ability to stick it out and reach your goals, by all means, jump in. If you want to play it a little more cautiously, however, consider creating the whole series first, then uploading the videos when you are done.

If for some unfortunate reason, you don’t succeed in your goal, you don’t have to release the series.

4. Align Yourself With Suitable Partners

The fitness boom we are experiencing is not limited to YouTube, and there is plenty of opportunity in taking advantage of that fact.

Whether it’s a trendy new protein shake, an innovative piece of exercise equipment, or the latest in high-tech fitness gadgetry, there is seemingly no end to fitness products and services.

When looking at potential partners, whether it’s for affiliate linking, a full-on brand deal, or anything in between, be sure to go with a company or product that suits your channel.

Try to avoid some of the more common partners, like Squarespace, and opt for a product or service that will appeal to your audience.

Similarly, if you are preaching the benefits of an organic diet, don’t promote processed protein powder!

How to Make Money on YouTube With Fitness 1

5. Don’t Promote Dangerous Diets or Unsafe Techniques

As much as we like to think a disclaimer at the start of our videos carries a lot of legal weight, they’re not as reliable as many seem to believe.

We’re not saying you shouldn’t put disclaimers in your video, but they won’t necessarily protect you from legal action if you advocate an exercise or recipe that ends up seriously injuring someone or adversely affecting their health.

The unfortunate reality of the legal system is that it is possible for anyone to take anyone else to court, even when there are airtight legal documents in place.

Granted, having said documents makes it far less likely such a case would ever see a courtroom, and even less likely that the complainant would win any resulting case, but the risk is always there.

All of this is to say that you should be wary of what you advocate in your videos. If something is extremely risky or highly controversial, it may be worth just steering clear of it.

How to Make Money on YouTube With Fitness 2

6. Find a Niche Within a Niche

If you’re reading this post, you clearly already have a main niche—fitness. However, as we mentioned at the top, fitness is a big niche, and there is a lot of competition there.

If you want to succeed at making money with fitness content on YouTube, you will benefit from drilling down even further to find a more specific area within the fitness niche to focus on.

You could focus on vegan nutrition for athletes or deadlifting technique.

You could even focus your content on how to get the best workouts without going to the gym, or retrospectives of famous athletes.

And, of course, there are more obvious options, such as reviewing fitness gear or posting short workout routines.

Don’t feel as though you have to appeal to everybody.

By zeroing in on a smaller subsection of the fitness niche, you shrink your potential audience, sure, but you also increase your chances of capturing that audience in the process.

7. Be Interesting and Unique

Such is the interest in fitness right now that even with a more focussed niche, you will still be facing plenty of competition for views.

To combat this, try to make your videos as unique as possible. If you have a lot of personality, you could achieve this by simply being yourself on camera, assuming that all that personality you have is likeable.

You can also give your videos a unique flair by adding a twist to your content, such as showing unconventional ways to get a great workout, or even something as seemingly minor as shooting your workout videos in interesting locations.

These factors do not have to be significant. Every touch of uniqueness you add to your content sets you apart from other channels, making you more memorable.

Of course, some viewers may not like your unique touches and see them as a reason to go elsewhere, but that is part of being a YouTuber; you have to accept that not everyone will like you.

How to Make Money on YouTube With Fitness 4

8. Sell Your Own Products

If your channel starts to really take off, you could look to leverage that success by selling additional products.

You could go the whole hog, and work with manufacturers to develop and market your own unique products or services, of course, but if that is a little too deep for you, there is another way.

Many companies provide turnkey solutions for merchandise in much the same way that YouTube’s own merchandise solution works. These services allow you to modify products with your own logos and designs, selling things like T-shirts and mugs.

Of course, mugs and T-shirts aren’t very fitness-specific, so you will probably want to look a little further afield than YouTube’s own merchandising solution. One option is Total Merchandise, who offer an enormous range of customisable products, including things like sports flasks and outdoor gear. It should be noted that you would have to buy a large quantity from a service like Total Merchandise, whereas YouTube’s solution would sell directly to your customers.

9. Consider Partnering With Other Fitness Channels

If you have taken the advice we gave above about drilling down into the fitness niche to find an area where you can flourish, then you might want to consider teaming up with other YouTubers in the fitness niche.

Of course, you want to partner with people who are not offering exactly the same kind of content as you. For example, if you had a channel specialising in cardio workouts, you might partner with a channel that focuses on weight lifting or a channel that covers nutrition.

You wouldn’t partner with another cardio channel, however, because you would then be competing with each other.

The goal of this kind of partnership is to help each other grow and succeed. Someone may come to your channel for cardio but then go looking elsewhere for weight lifting videos. In this kind of partnership, you would be able to direct those viewers to your partner channel, and vice versa.

This way, you and your partners get to provide your combined viewers with a total fitness package, while at the same time helping each other to grow.

How to Make Money on YouTube With Fitness 5

10. Motivate

Most of us mere mortals have motivation problems when it comes to exercising, and it is those motivation-deprived people that will likely make up the bulk of your audience.

Showing your viewers amazing techniques for getting toned abs or shedding that excess weight won’t count for much if they can’t muster up the willpower and interest to use those techniques on a regular basis.

In short, don’t neglect the motivational aspect of your videos.

We’re not saying you should don bright lycra and turn the cheerfulness up to eleven while you bounce around to upbeat dance music… unless you want to, of course. But put some thought into ways to help your viewers muster up the energy to do your workouts, or follow your routines.

Remember, the more success stories your channel creates, the bigger your reputation will become, and the more successful you are likely to be.

Final Thoughts

Ultimately, much of advice for how to make money on YouTube with fitness videos is the same as it is for any other video, and as such, hasn’t been included in this post.

Things like making eye-catching thumbnails and attention-grabbing titles, promoting your channel on social media, uploading regularly, all of these are crucial components to a typical successful channel, and it is worth taking some time to look over some of the other posts on this blog to learn more about that side of things.

For fitness specifically, the most significant piece of advice we can give you is to be good at what you do.

With other kinds of YouTube videos, the ultimate gatekeeper to success is the quality of the content. If the videos are poor, the channel won’t succeed. While this is just as true for fitness videos, there is the added dimension of the fitness content itself.

You could make the best videos in the world from a production and entertainment standpoint, but if they don’t help people lose weight or gain muscle or do whatever it is they are supposed to be getting help with, then the channel will ultimately fail.

And don’t be afraid to check out the competition. If you find a channel in your niche—or very close to your niche—that is incredibly successful, watch their videos, analyse their content, and see what they are doing that is leading to that success.

Please don’t steal from them, of course, but look for elements that you can incorporate into your videos.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How To Make Money on YouTube Playing Games

Given the enormous growth of video games in recent years, it is not surprising that it now forms the basis for a diverse range of careers.

Being involved with the creation of video games is no longer the only way to get paid in the gaming industry, with millions of gamers checking gaming media outlets regularly, an eSports sector worth hundreds of millions of dollars a year, and no end of opportunities to make content around video games, there has never been a better time to be interested making a career around video games.

Of course, YouTube has enjoyed plenty of growth itself during this time, so it only makes sense that a lot of people would look to combine the success potential of YouTube with the demand for video game content.

Still, getting started in this world isn’t always intuitive, and there is a lot of competition, but if you’ve found yourself Googling how to make money on YouTube playing games, you’ve come to the right place.

Get yourself a beverage and make yourself comfortable while we take a deep dive on how to make money on YouTube playing games.

How To Make Money on YouTube Playing Games 1

A Brief Note on the Legalities of YouTube Gaming Content

The legalities of gaming on YouTube (or any other video platform for that matter) are deserving of a post of their own; however, it would be irresponsible to not at least cover the basics here.

The specifics will change depending on the publishers and developers in question. It can range from studios like Devolver Digital—who actively encourage people to make content using their games—to Nintendo—who only recently started allowing gamers to create content using their games at all!

For the most part, the rules around video game content can be boiled down to this; you have to add something to the footage.

This could be a running commentary, a review, humorous editing, or any number of options. In other words, you can’t just record a playthrough with no commentary and expect to make money. For one thing, it is against YouTube’s policies to do that, but also it may result in the publisher or developer getting your channel struck.

This is because many larger studios have a similar policy to YouTube, stating that any content made using their games must be transformative. It’s also worth noting that there is a much smaller audience for videos that are essentially just watching someone else play a game with no additional input.

How To Make Money on YouTube Playing Games 2

Ideas for Gaming Videos on YouTube

Now that that’s out of the way let’s look at how you can make money playing games on YouTube. Before we get into specific video ideas, it’s worth taking a moment to say that, whatever you do, you should enjoy it on some level.

There is entertainment value in seeing someone who dislikes a particular kind of game playing that game, but if you don’t enjoy any part of the process, you will soon get burned out and not want to continue making videos.

And if there’s one thing that can guarantee you won’t make money on YouTube, it’s not making videos on YouTube.

For most kinds of gaming videos, on the other hand, you should enjoy the game you are playing. If you are forcing yourself to play something you have no interest in, that will come through in your video, and there is a very strong chance your viewers will join you in not being interested.

Now, let’s take a look at some ideas for gaming videos on YouTube!

How To Make Money on YouTube Playing Games 3

Let’s Play Videos

Probably the most popular kind of gaming video you will find on YouTube are Let’s Play videos, though the term “let’s play” is rarely used anymore since this is kind of the default state for gaming content on YouTube.

These kinds of videos involve the YouTuber playing a game while commentating on what is happening, often with a live feed of their face in a corner of the screen, large enough to see how they are reacting but not too large that it gets in the way of the game.

For the viewers, a large part of why they will tune in is for the YouTuber themselves rather than the game.

The most successful Let’s Play YouTubers have an entertaining persona, and the viewers are typically there more to see that persona than they are to see the game that is being played in the video.

This is how YouTubers like PewDiePie are able to transition from these kinds of videos into other types of content because their subscribers want to see them, not the game.

That being said, it pays to keep your finger on the pulse of what is popular in the YouTube gaming scene, even if you are trading on your screen presence.

It doesn’t hurt to have a go-to game or genre that you cover, but sometimes certain games become incredibly popular, and it can be an excellent opportunity for your channel to grow by capitalising on this kind of trend. The recent explosion of interest in Minecraft, a decade after it first came onto the scene, is an excellent example of this kind of thing happening.

On the subject of having a go-to game or genre, many YouTubers are incredibly successful in making videos playing a specific game. An excellent example of this is Glock9, a YouTuber who almost exclusively makes videos playing the popular survival game, 7 Days to Die, and has seen his subscriber count explode in the last year, gaining nearly 200k subscribers.

If you opt to focus on one game in this manner, don’t be afraid to try something new every once in a while.

You don’t want people to lose interest in your channel before you have had a chance to work through potentially new directions your channel can take. But that could very well happen if you stubbornly stick to the same content even when it is clear people are getting weary of it.

How To Make Money on YouTube Playing Games 4

Become a Streamer

In the not-too-distant past, taking this path to make money with gaming would have seen you heading away from YouTube and over to Twitch.

Fortunately, YouTube has started to make serious moves into the streaming arena, and they have seen lots of gamers choosing their platform for streaming as a result. Perhaps the most significant sign of changing times was the arrival of DrDisRespect—an immensely popular Twitch streamer who, after being banned from Twitch for unknown reasons, chose YouTube as the place to continue entertaining his millions of fans.

In a way, streaming content is a lot like Let’s Play content at first glance. The main difference is that streaming is live, so there is no editing of your videos before they go out. This also means you can interact with your subscribers in real-time, as they will be in the chat while you game.

Features like membership and super chat will allow your subscribers to support you in other ways besides the ad revenue that your streams generate, and, should you choose to enable it, your streams can continue living on your channel like regular videos when you are done, creating more potential for earnings with future watches.

One thing to note when starting a career as a streamer is that you will need to have complete control of yourself and your feed.

There are countless stories of people letting an incredibly offensive word slip out of their mouth onstream, or absently engaging in a bit of casual animal abuse.

Incidents like this might not be enough to take down some of the biggest streamers in the world, but they could easily stop your channel from growing.

How To Make Money on YouTube Playing Games 5

Reviews and Commentary

Though it’s not strictly playing video games on YouTube, creating reviews and commentary of games will require you to play those games, even though it isn’t necessarily on camera. That being said, you will probably want to use footage of you playing the game for visuals under your commentary.

The thing to remember about this kind of video is that people are not coming to watch you play the game, they are coming to learn about it.

With that in mind, you should tailor the gameplay footage to show the particular aspects of the game that are being talked about at any given moment in the video. And, as far as the talking goes, be sure to cover everything that might be important.

If people are going to come to you to get a sense of whether a game is worth buying, they’ll want to be sure they have a full picture by the time they have finished watching.

You might have noticed that this section is called “reviews and commentary“. True, reviews are a kind of commentary, but there other ways to approach this kind of video.

For example, retrospective videos on important games throughout gaming history, or breakdowns of why a particular game had the impact on the industry that it did. This type of video is incredibly popular in the retro computers community, as talking about games from the 1980s and 90s is right in that wheelhouse.

General Advice

Choosing the style of YouTube gamer you want to be is essential, of course, but there are some factors that are applicable regardless of what kind of video you intend to make.

Find a Niche

If you’ve spent any time reading advice on succeeding on YouTube, you will already know this one. Finding your niche might be the most significant key to success on YouTube (after making great content, of course). If you are one of a very small number of people serving a particular niche, you stand to gain a lot more views from that niche by virtue of there not being many other options.

In short, you reduce your competition.

Now, you may be supremely confident in your ability to bring in the subscribers, and perhaps you don’t worry about competition for that reason.

Unfortunately, given the sheer volume of YouTubers out there, it can be very difficult to get noticed, even for an extremely talented and entertaining YouTuber. But if that talented and entertaining YouTuber chooses a niche, they are more likely to be seen by the people with that interest, and from there the talent will take over.

Once that YouTuber is established, they can branch out into other areas.

In terms of gaming, your niche could be very specific—such as videos on one particular game—or a little broader in scope—such as a particular genre or style of game—but you should try to narrow it down to something. Just playing video games will likely get lost in the algorithm shuffle.

How To Make Money on YouTube Playing Games 6

Offer Something Unique

As important as finding your niche is, there will still be more work to do.

The chances of you finding a niche that is both dramatically underserved but also popular enough to attract the kind of numbers you would need to make money is very slim. In other words, you’re still going to have to get noticed in a crowded field of competition, even in a focussed niche.

Granted, a much less crowded field, but crowded nonetheless.

The way you get noticed is by offering your viewers something that other YouTubers aren’t. For personality-based YouTubers, they are the unique component. For other kinds of YouTuber, consider offering a unique perspective.

As an example of how the same niche can be approached in different ways, consider these three channels on computer keyboards.

  • TaeKeyboards is a channel that covers both reviews and modding of mechanical keyboards and is very analytical in approach. Keyboards are explored in-depth, and all the details are laid out for the viewer.
  • :3ildcat is similar in that it does reviews of a sort, as well as modding videos. However, this channel is considerably more aesthetic and does not feature any spoken word. Instead, the content of the video takes place over pleasant music with annotations.
  • Chyrosran22 focuses on keyboard reviews (often older keyboards) and often uses more… colourful language.

Granted, they are not gaming channels, but all three of these channels take a very different approach to what is essentially the same topic.

Conclusions

Gaming is a huge industry, and there is a healthy demand for gaming content on YouTube.

If you can get over the initial hurdle of attracting viewers, and you have something unique to offer them, you will struggle to find an audience with as much earning potential as gaming.

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HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money Online as a Singer or Musician

The Internet has provided countless opportunities for people to make a living doing the things they love. Of course, it was always possible to become an A-list actor or a platinum-selling musician. Possible, but not likely.

If we’re being honest, it’s still not likely that you will be able to become an Ed Sheeran or Dua Lipa-tier global superstar, even with the Internet—which is not to say you shouldn’t try—but being able to make music for a living is far more attainable than it once was because of the Internet. Thanks to the ease with which people can discover your music, and your fans can connect with your content; it is possible to build up a healthy fan base that can support you as you live out your dream of making music.

Will you be selling out global arena tours? Probably not—though, once again, that doesn’t mean you shouldn’t try; prove me wrong!

But if your dream is just to be able to write and play music and have an audience that wants to listen to it, you can definitely achieve those goals.

Let’s take a dive into how to make money online as a singer or musician.

How to Make Money Online as a Singer or Musician 1

Understanding Audience Dynamics

The first hurdle to get over is one of outdated methods.

Traditionally, a musician would have to have built up a substantial following before they could start to make real money from their passion, and even then the majority of their money would come from live performances.

This means that to make a respectable amount of money, you not only would have to attract enough people to individual shows, you also have to have enough interest for multiple shows, since you can’t keep playing the same venue over and over.

There is only so much desire to see the same act repeatedly.

Even today, with digital distribution platforms cutting out the middle-men and allowing musicians to sell directly to their fans, the rates of pay are painfully small, and you would have to be getting hundreds of thousands of streams on a service like Spotify to make ends meet.

Fortunately, thanks to the ease with which the Internet makes connecting with people, there are new models for musicians to make their living. In particular, there is a general movement towards smaller, more invested audiences, rather than simply aiming to get as many fans as possible.

To explain how this works, consider an artist releasing an album on Spotify. The rate of pay for a single stream of a song on Spotify (assuming the artist is the full copyright holder) is around $0.00318.

That means that to make the equivalent of the minimum wage in America, you would need over four hundred thousand streams of your songs. That may be small fries for someone like Eminem, but it’s a substantial goal for unknown artists.

Now let’s consider an alternative approach.

Instead of relying on Spotify, let’s say that the artist above puts out a special edition physical copy of the album that can be bought through their website, priced so that they make around $10 profit for every sale. That artist would only need to sell around one hundred and thirty physical albums to make the same amount of money as nearly half a million Spotify streams.

Four hundred thousand streams is a daunting task, even when you consider that someone listening to a full ten-track album counts as ten individual streams. But having a little over a hundred people willing to pay a bit of a premium for your latest album is a very attainable goal.

This is the basic premise of choosing quality over quantity when it comes to your audience. Rather than trying to get pennies from a large number of people by keeping the costs low and releasing your music everywhere, focus on giving the fans that are willing to pay a premium as much as you can.

Give them extra goodies, signed merchandise, and whatever else they might be interested in. Make sure they get their money worth, of course. Nothing will turn a fan off quicker than the feeling that someone is trying to take advantage of them.

How to Make Money Online as a Singer or Musician 2

Build An Audience

Before you can worry about the quality of your fanbase, you need to have a fanbase. It has never been easier to build a following, but that does not mean you won’t have some hard work ahead of you if you’re going to succeed.

Hone Your Craft

It should go without saying, but if you want to be successful at anything, you should strive to be as good as you can at that thing. This is even more true of creative endeavours in the Internet age due to the sheer number of people there are online who are looking to achieve the same things. In the days before the Spotifys and YouTubes, it was possible to succeed in music even if you weren’t the best musician. Things like the right look, good songs, and a bit of luck could lead you to success.

These days, on the other hand, there are so many budding musicians out there that it is not hard to find someone who has the right look, makes excellent music, and is very skilled at what they do.

Fortunately, looks are not as big a deal as they were in the traditional music industry models, and there’s no reason to go trying to change yourself in this regard. And as for the music, you should make what you want to make. In fact, these two points will be two of the more significant factors behind gaining that dedicated audience we talked about. You want your fans to be there for you.

The point is you can’t—and shouldn’t—try to change your style to appeal to different audiences. There are niches for everything these days; find yours. But when it comes to skill, that is something you can help. Practice makes perfect, and you don’t want to give music lovers a reason to choose someone else the next time they want to listen to your style of music.

How to Make Money Online as a Singer or Musician 3

Find Ways to Stand Out

Getting noticed on the Internet isn’t easy. As we mentioned above, there are lots of people out there trying to get noticed at the same time, and it is very easy for you to get lost in the shuffle.

A good way to start building an audience is to start off making cover songs. This gives you an opportunity to show off your style and ability while simultaneously piggybacking off of the popularity of an established song.

Try to stray outside your comfort zone with song choices, and only cover songs that you can put a unique spin on.

People aren’t interested in seeing a note for note replica of their favourite blink-182 song; they want to see something new, like what YouTuber, Alex Melton, has been doing with his “Country Version” covers of songs that are decidedly not country. Alex has enjoyed an explosion of popularity in recent months, even getting his videos shared by the very bands he’s been covering.

You can even release your cover songs as an additional way to make money through your music, though there are rights issues with cover songs that will need to be addressed.

If you use a reputable digital music distribution platform, such as DistroKid or CDBaby, they will be able to take care of that for you.

Another way to get noticed is to make tutorials. If you are making good music, you must have a skill, whether it is songwriting, producing, playing instruments, or maybe all of the above. We’ve already mentioned that there are lots of people online who are looking to make these same moves, and they are eager for any help in that department.

If you can put together good YouTube guitar lessons, or a podcast about songwriting, or perhaps a sample pack for electronic musicians, then you can start to build an audience that way and parlay the success of that into ears for your new music.

Stay Active

One of the most critical aspects of building an audience or fanbase is being active. If you release a fantastic song that takes the Internet by storm and then vanish for six months, you lose all of the momentum that success gave you.

Fortunately, this doesn’t necessarily mean putting new music out every week. Consider other avenues to connect with your fans. If you are touring, you could keep a video diary of the tour. If you’re not touring, you could make regular vlogs. Posting snippets from your latest project, live streaming and playing song requests, basically anything that gives your fans more.

The idea is to keep giving your fans a constant stream of what they want; you. That way, even when you are not releasing new music, you are keeping in touch with your fanbase.

How to Make Money Online as a Singer or Musician 4

Make it Easy to Support You

This is more of a general tip for anyone who wants to earn their living through creative endeavours on the Internet; make it as easy as possible for your audience to support you.

You might be surprised at how many people decide they will donate or buy a piece of merchandise on a whim to support an online personality they like, only to shrug and not bother because the process of getting to that stage was awkward or difficult.

Make your music and merchandise easy to buy, with clear links on any videos or websites you have. Consider starting a Patreon account to give your audience more ways in which they can support you.

And, while it’s not strictly a rule for success, it always helps to be gracious when people choose to send their hard-earned money your way.

How to Make Money Online as a Singer or Musician as a Non-Creative

Given that this blog is primarily a YouTube blog, it makes sense that we’ve focussed on making money online as a musician from the perspective of someone wanting to perform and release music.

There are other ways to make money from your music online, however.

For example, you can make music for other people, such as jingles, and intro stingers. You could do this as an out-and-out freelancer, though you would need to work hard to market yourself. Or you could use services like Fiverr.

You could also give personal music lessons over a video call, or, though we mentioned it as a way of building your audience, there is nothing stopping you from making tutorials and lesson videos and having that be the main thing that you do.

There are plenty of successful YouTube channels out there working from this model.

Another option is to make music and sell it as stock audio. This is where people making content who need music can come to certain sites and buy the rights to a song. If you have a flair for making music that is particularly suited for use in video clips and scores, this may be a good route for you to take.

How to Make Money Online as a Singer or Musician 5

Final Thoughts

Ultimately, there is no real barrier to succeeding financially as a musician in today’s interconnected world. Sure, you may have to moderate your idea of financial success down to something a little more grounded than whatever Lady Gaga is making, but it is certainly possible making a living from it.

Try to remember that the key to success as a smaller musician or band is to build a strong, invested fan base, not necessarily a big fan base.

A smaller number of fans who like you and your music enough to buy albums and merchandise will be a far more reliable source than a huge audience that might only stream your songs a few times a week. But perhaps most importantly, because you are looking to build an authentic, invested audience, be you.

Don’t look to change your look, personality, or style of music to attract different fans. Make the music you want to make let the fans that like that music come to you.

One of the best things about the Internet for creative types is that there is something for everyone; you just have to let the people who want your music find you.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers Pay Tax?

The question of do YouTubers pay tax is perhaps not the right question—we can’t speak for every YouTuber out there. Should YouTubers pay tax is a much better question, and, in many cases, yes, if you earn enough money through your YouTubing exploits, you should probably be paying tax on those earnings.

The exact rules surrounding whether you should pay tax or not will be entirely dependent on how much money you make, the laws in your country of residence, not to mention your personal employment situation.

For example, two of the biggest countries in terms of YouTube usage—the United States and the United Kingdom—allow a certain amount of untaxed income. For the United States, it is called deductions and is around $12,200 a year. For the United Kingdom, it is called Personal Allowance and is around £12,500 a year.

In practical terms is that if someone in the United Kingdom made £10,000 from their YouTube channel in one year and didn’t earn any other income, they would not be required to pay tax on that money.

On the other hand, if they earned £13,000, they would have to pay tax on the £500 over the allowance. None of the above factors in other sources of income, such as a regular job.

Do YouTubers Pay Tax? 2

Disclaimer

Now would be a perfect time to make it clear that nothing in this post should be considered financial advice.

We are only covering basic premises here, and the realities of accounting are far from simple.

The only financial advice you should take away from this post is that if you are not sure about anything regarding your taxable income, hire an accountant to take care of it for you.

Will YouTube/My MCN/Advertising Partners Pay the Tax?

No on all accounts. Unless you have a very unique agreement with your multi-channel network or advertising partners, you will be classed as a contractor, and responsible for your own taxes.

Also, though a relatively small detail in terms of practical importance, it’s worth noting that YouTube are not actually the ones paying you. YouTube is a video publishing platform, and nothing more, the money comes from Google AdSense.

Depending on your region, Google may be required to collect some tax-related data from you when you sign up for an AdSense account, but this is essentially to make it easier for your government to catch you not disclosing your income. You will have to record, disclose, and pay tax on your earnings yourself.

You can hire an accountant to do this for you, of course. And in many cases, that is probably the best thing to do. But an accountant acts on behalf of you and has no dealings with a company like AdSense or YouTube.

Can I Get Away With Not Paying Taxes on YouTube Earnings?

Again, this is a question of should, rather than could. You certainly can get away with not paying taxes on your YouTube earnings, but you really shouldn’t.

There is an ethical position to argue in that you are responsible for contributing to the society you live in. However, the more compelling argument for some would be the consequences if and when you get caught.

For the vast majority of YouTubers, it wouldn’t necessarily be a problem, since most YouTubers earn very little money from their channel.

This not to say there couldn’t be consequences, and again, we must stress this is not financial or legal advice, but governments aren’t usually in the habit of immediately putting people in prison over a few hundred dollars. In the case of the UK, there are very few tax evasion prosecutions for amounts less than £50,000.

Do YouTubers Pay Tax? 3

Given that the tax you pay is a percentage of your overall earnings, not to mention any allowances and deductions you are entitled to, you don’t have to do the exact maths to see you would have to have been earning a significant chunk of change to find yourself in prison.

That being said, it’s worth noting that if you get caught, even over a matter of a few dollars, you can still end up in a courtroom if you don’t cooperate. In other words, we’re not saying your government will turn a blind eye if the amount you owe is small; we’re just saying they probably won’t lock you up.

In general, though, various tax offices are happy to give you a slap on the wrist and let you just pay the amount you owe, rather than take you to court and put you in prison for it.

Where things can get dicier is if you repeatedly do not declare your income and pay your taxes. As an example, if you failed to report YouTube income that would have amounted to an extra £200 on your tax return, under UK law, the worst-case scenario would see you paying somewhere in the region of £500 after interest and penalties.

Granted, £500 is no small amount of money, but it’s not the end of the world, and it’s certainly better than going to jail. However, if you let that slide for a few years, it can quickly get into the thousands. And if your channel is enjoying growth over that period, which would imply your earnings are also growing, then things can really spiral out of control.

If you’ve ever wondered how these celebrities you see in the news manage to find themselves owing hundreds of thousands—even millions—in taxes, this is how.

Do YouTubers Pay Tax? 4

Keeping Records

The key to avoiding this kind of situation is to keep precise records about your earnings.

Granted, there will always be a record somewhere in today’s connected age, but if you want to avoid having to trawl through all your AdSense payments for the past year on tax return day, it helps to keep your own records. Anytime you get an AdSense payment, make a note of it. If you get a brand deal or a company sponsor one of your videos, record it.

You don’t have to spend money on expensive accounting software; a simple Google Sheets spreadsheet will do the trick. In it’s simplest form, such a spreadsheet might look like this;

Date Description Amount
21/4/2021 Adsense Payout $112.43
24/4/2021 Sponsored Video $250.00
2/5/2021 Patreon Payout $132.00

And that’s all there is to it. If you want to get fancy, you can tweak the spreadsheet to show you things like your projected earnings, the amount of tax you’re likely to owe, and more.

Now, you’ll have noticed that our sample spreadsheet doesn’t have any outgoings. You will need to check your region’s laws on tax deductions, but it is usually the case that “work” expenses can be deducted from your taxable income. How this works specifically in your country is something we won’t even attempt to describe, due to the many different rules from country to country, but regardless of how the deductions are calculated, you need to have a record of them if you want to take advantage of deductions.

It’s important to note that business expenses need to be justifiable as, well, business expenses. If you spend eight hundred dollars on a new camera for your YouTube channel, that can be justified as a business expense, even if you occasionally use it for personal things.

On the other hand, if you spend twenty thousand dollars on a car and your YouTube recording setup is in the spare room, you will have a hard time convincing anyone that you need the car for business reasons.

You may be able to deduct things like fuel if you used the vehicle to drive to a location to shoot a video, but the car’s primary use would have to be work-related if you wanted to class the car as a business expense.

Do YouTubers Pay Tax? 5

Mixing Incomes

When you are classed as a freelancer, or self-employed, or a contractor, or whichever term you feel best fits what you do, it doesn’t necessarily matter what you are doing.

The government wants you to declare your income and pay your taxes, and as long as you are earning your money legally, they don’t care if you are making YouTube videos, selling mop heads door-to-door, or any of the other seemingly endless ways of making a living that is available to you these days.

It shouldn’t be surprising, then, that people are increasingly diversifying their income streams.

While being a full-time YouTuber is a dream for many, the reality of that dream for an increasing number of people is that YouTube forms just one spoke in a whole wheel of income sources. Perhaps YouTube is only making a quarter of what you need to cover your living expenses, but you also do a little Uber driving on occasion and write for a blog from time to time.

All of this income flows into the same pot as far as tax collectors are concerned. From your perspective, you would simply be adding an “Uber” line to that spreadsheet we talked about (and you might finally be able to class your car as a business expense!) if Uber was one of your income sources. As mentioned above, the important thing is that you keep clear records of it all.

As a slight side note, we mentioned above about YouTube being one spoke in a wheel of income sources—this is a good plan for any YouTuber, whether you are making a few dollars a month or a few thousand dollars a month.

The old saying about not putting all your eggs in one basket is particularly apt for YouTube, as anyone who has fallen afoul of one of the many “Adpocalypses” will tell you. Even if your YouTube success is paying all the bills, it’s a good idea to spread your wings a little and make your money in other places. And definitely don’t rely on AdSense payouts alone.

Am I Too Old to Start a YouTube Channel? 3

Always Factor Tax into Your Decision to “Go Pro”

If you do decide to go full time with your YouTube channel, or you are planning to quit your day job in favour of being your own boss and YouTube will form a significant portion of where you expect your income to come from, be sure to take taxes into account when you are running the numbers.

Tax can be a little tricky to work out. For example, UK tax only applies after your personal allowance deduction has been applied. Getting £12,500 tax-free is great, but it can make working out your projected earnings a little trickier. For example, if you make £17,500 in one year, you are only paying tax on £5,000. The tax rate for that amount of money (currently) is 20%, which equates to £1,000.

It gets even more complicated if you make a lot of money. There are different tax bands in the UK, and each one only applies to money within that band. So;

  • £0 – £12,500 has a tax rate of 0%
  • £12,501 – £50,000 has a tax rate of 20%
  • £50,001 – £150,000 has a tax rate of 40%
  • £150,001 and above has a tax rate of 45%

This means that if you earned £150,400 in one year, you would get £12,500 tax-free. You would pay 20% on the next £37,500 (£7,500). You would pay 40% on the following £100,000 (£40,000). And, finally, you would pay 45% on the last £400 (£180). So your total tax on £150,400 would be £47,680.

Please note that these numbers assume a standard tax code, and were only accurate at the time of writing since they change every year.

All this number soup is to say that the amount of tax you will be paying is rarely intuitive, but you should make an effort to accurately calculate these figures before you hand in your notice at your day job. You don’t want to quit your job thinking YouTube can support you, only to find yourself struggling to pay a tax bill you weren’t expecting to get.

Remember, every nation is slightly different—and some are very different.

We’re using the UK tax system as an example because that’s what we’re familiar with, but be sure to check the specifics of your own region.