Summary: YouTube’s global user base is led by the United States, followed by India, Brazil, Russia, and Japan. With millions of users in each country, YouTube’s platform connects people from all corners of the world! 🌏
Age Demographics of YouTube Users
Percentage of YouTube Users (%)
Summary: YouTube attracts a diverse range of age groups, with 18-24 and 25-34-year-olds leading the pack. However, older generations are not far behind, showcasing YouTube’s broad appeal across different age groups. 🎉
Average Time Spent on YouTube per Day
Time Spent (in minutes)
Summary: YouTube is a daily destination for millions of users worldwide. Users in the United States spend an average of 40 minutes per day on the platform, followed by the United Kingdom, Germany, France, and Spain. Time sure flies when you’re enjoying your favourite videos! ⏰
Conclusion: And there you have it – a fun and shareable look at YouTube’s amazing world of stats!
With its steady growth, global user base, and diverse demographic appeal, YouTube continues to dominate the online video landscape.
So go ahead and share these fascinating stats with your friends, and let’s keep the YouTube party going! 🎈
YouTube Music is one of the most popular music streaming services out there, offering a wide variety of songs and playlists to users. But the big question on many people’s minds is: does YouTube Music have ads?
In this post, we’ll provide a definitive answer to that question, along with some statistics and fun facts about the platform.
The Answer: Yes, YouTube Music Has Ads
Unfortunately, the answer to whether or not YouTube Music has ads is yes. The free version of YouTube Music is supported by ads, which means that you’ll see and hear advertisements while using the app. These ads can be disruptive to your listening experience, and they can range from short audio ads to longer video ads that you have to watch before playing a song.
How to Get an Ad-Free Listening Experience on YouTube Music
If you’re someone who doesn’t want to deal with ads while listening to music, there is a solution. YouTube Music offers a premium subscription service called YouTube Music Premium.
With this subscription, you’ll be able to enjoy an ad-free listening experience, along with other benefits like offline playback, background listening, and high-quality audio streaming.
YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music
If you’re already a subscriber to YouTube Premium, then you’re in luck! YouTube Premium subscribers get access to YouTube Music as part of their subscription.
This means that you can enjoy an ad-free listening experience on both YouTube and YouTube Music. Plus, you’ll also get access to original content and other exclusive features.
Number of songs available on YouTube Music
Over 70 million
Number of monthly active users on YouTube Music
Over 30 million
Number of YouTube Music subscribers
Over 50 million
Percentage of YouTube Music users who use the free version
Number of minutes of music streamed daily on YouTube Music
250 million minutes
Number of countries where YouTube Music is available
Over 100 countries
Percentage of YouTube Music usage that comes from mobile devices
Amount of time YouTube Music users spend on the app per session
Over 60 minutes
Here are some stats on YouTube Music’s ads:
Length of audio ads on YouTube Music
Length of video ads on YouTube Music
Percentage of YouTube Music’s revenue that comes from ads
Percentage of YouTube Music’s ad impressions that come from mobile devices
These stats give a glimpse into the popularity and usage of YouTube Music, as well as the prevalence of ads on the platform.
Fun Facts About YouTube Music
To wrap up this post, let’s end with some fun facts about YouTube Music:
YouTube Music has over 50 million songs available to stream.
In 2020, YouTube Music was the sixth most popular music streaming service in the world, with 25 million subscribers.
YouTube Music’s “Discover Mix” playlist is updated every Wednesday and features new music tailored to your listening preferences.
The most-streamed song on YouTube Music as of 2021 is “Shape of You” by Ed Sheeran, with over 6 billion views.
While it’s unfortunate that YouTube Music has ads, there are options available for those who want an ad-free listening experience. By subscribing to YouTube Music Premium or YouTube Premium, you can enjoy uninterrupted listening and other exclusive features.
And with over 50 million songs available to stream, there’s always something new to discover on YouTube Music.
Q: How often do ads appear on YouTube Music?
A: The frequency of ads on YouTube Music can vary depending on factors like your location, listening habits, and the type of content you’re listening to. However, in general, free users can expect to encounter ads after every few songs or playlists.
Q: What types of ads appear on YouTube Music?
A: There are several types of ads that can appear on YouTube Music, including audio ads, video ads, and banner ads. Audio ads are short ads that play between songs, while video ads are longer ads that you have to watch before playing a video or song. Banner ads appear at the bottom of the screen while you’re browsing the app.
Q: How long are the ads on YouTube Music?
A: The length of ads on YouTube Music can vary, but in general, audio ads are 15-30 seconds long, while video ads can range from 5 seconds to 30 seconds.
Q: Can I skip ads on YouTube Music? A: Free users cannot skip ads on YouTube Music. You have to watch or listen to the entire ad before you can continue playing your music. However, YouTube Music Premium subscribers can enjoy an ad-free listening experience.
Q: How do ads on YouTube Music impact the user experience?
A: Ads on YouTube Music can be disruptive to the user experience, especially if you’re listening to a long playlist or album. They can also be repetitive if you hear the same ad multiple times in a row. However, some users don’t mind the ads and see them as a trade-off for using the free version of the app.
Q: Can I target specific audiences with ads on YouTube Music?
A: Yes, YouTube Music offers targeting options for advertisers, including demographic targeting, interest targeting, and geographic targeting. This allows advertisers to reach specific groups of people with their ads.
Q: How much do ads on YouTube Music cost for advertisers?
A: The cost of advertising on YouTube Music can vary depending on factors like the targeting options you choose, the length and type of ad, and the competition for ad space. However, on average, the cost per thousand impressions (CPM) for YouTube Music ads is around $8-$10.
Q: Can I create my own ads for YouTube Music?
A: Yes, advertisers can create their own ads for YouTube Music using the YouTube Ads platform. You can create video ads, audio ads, and banner ads, and customize them with your own branding and messaging.
Q: How effective are ads on YouTube Music at driving conversions?
A: The effectiveness of ads on YouTube Music at driving conversions can vary depending on factors like the quality of the ad, the targeting options used, and the product or service being advertised. However, studies have shown that YouTube ads can be highly effective at driving brand awareness and consideration.
One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money?
Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;
If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.
What Percentage of YouTubers Make Money?
Firstly, let’s set a few ground rules for this section.
When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.
The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.
Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.
And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.
Updated YouTube Earnings Statistics (2023)
With the ever-evolving landscape of YouTube and its creators, it’s essential to stay up-to-date with the latest statistics. Here, we present the updated earnings statistics for YouTubers in 2023, showcasing the growth and potential of this thriving platform.
YouTube Earnings Stats Table (2023 Projected)
YouTube Channel Subscribers
Percentage of YouTubers
Estimated Monthly Earnings (USD)
Estimated Yearly Earnings (USD)
1 – 1,000 subscribers
$0 – $50
$0 – $600
1,001 – 10,000 subscribers
$50 – $500
$600 – $6,000
10,001 – 100,000 subscribers
$500 – $5,000
$6,000 – $60,000
100,001 – 1,000,000 subscribers
$5,000 – $50,000
$60,000 – $600,000
1,000,001 – 10,000,000 subscribers
$50,000 – $500,000
$600,000 – $6,000,000
A significant majority (88%) of YouTubers have less than 1,000 subscribers, with earnings ranging from $0 to $50 per month.
Only 2.5% of YouTubers have between 10,001 and 100,000 subscribers, making it a competitive range to break into. These creators can expect to earn between $500 and $5,000 per month.
The top 0.1% of YouTubers, with over 1 million subscribers, make up the most successful and highest-earning tier. They can potentially earn over $50,000 per month and more than $600,000 per year.
These updated statistics demonstrate the income disparities between different levels of YouTube creators. While a small percentage of YouTubers make a significant income from their channels, the majority earn relatively small amounts. Aspiring creators should be aware of these realities and have a diversified income strategy to maximize their chances of success on the platform.
Why is the Percentage so Low?
There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and money makers is the low barrier to entry.
It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.
Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.
Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.
What Does This Mean?
We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.
On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.
In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.
Other Ways of Making Money With a YouTube Channel
The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.
It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.
Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon.
But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time.
The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.
Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.
In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.
It’s not uncommon among popular YouTubers to have more than one channel.
This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.
Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.
After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.
At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.
Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.
Now get out there and be the 0.25%!
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
5. Shutterstock helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
The question of which language is best for YouTube is one with no universal answer that can be applied to every YouTuber in every region.
Ultimately, the best language is the one in which you can make videos coherently and comfortably, but there are other mitigating factors that can pull your choice of language this way or that.
In this post, we’re going to lay out all the different factors to consider when deciding what language (or languages) to release your videos in, as well as some alternatives to consider if you don’t speak the language that would be best for your particular videos.
Let’s start with the basics.
The raw numbers, as it were.
If you were purely concerned with reaching the largest possible audience on YouTube, you would naturally want to make content in the language that has the largest possible audience bases such as English Spanish and Hindi.
As per Twinword’s analysis of YouTube statistics, we can use the following numbers as a guide for how the languages are spread out on YouTube from the creator’s side, meaning this is the percentage of videos that are made in each language.
It’s worth remembering that these kinds of statistics change all the time, but there is unlikely to be a significant change in terms of the share of those languages. For example, Hindi could creep past Portuguese without much fanfare, but Spanish would be very unlikely to overtake English any time soon.
Still, these are the percentages in which YouTube content is made but do not necessarily reflect the percentages in terms of the potential audience. For example, English is a second language in many countries, and while the primary language of a given region may not be English, many people in that region will speak it, which would mean they could happily consume English-speaking content, even if they would be more comfortable with a different language.
From a practical standpoint, this detail doesn’t make much difference. If you are primarily concerned with reaching the largest possible audience, you would make your video in the language with the most potential viewers, even if not all of those viewers consider English their first language.
So what of the audiences themselves? It is all well and good saying that the vast majority of the content on YouTube is made in English, but that is a creator bias and doesn’t necessarily reflect the language of the people who are watching that content.
There are no reliable statistics that we could find on language specifically when it comes to YouTube viewers, but there are statistics on things like region, which we can use to make a few educated guesses about the primary language of YouTube’s overall audience. Here are the top ten countries in terms of YouTube views (source).
Number of Views
As you can see from this table, there is quite a diverse spread of nations in the top ten countries viewing YouTube. We can see English, Hindi, Portuguese, and Thai in the top five languages, with plenty of other languages in the rest. Russian, Korean, Spanish, and Japanese.
However, things are not as diverse as they may first appear. For one thing, the three overwhelmingly English-speaking countries in that top ten—the USA, the UK, and Canada—account for 45% of the total views in that table. Granted, 45% is not a majority, but remember that none of the other countries in the top ten shares a primary language. India mainly speaks Hindi, Thailand primarily speaks Thai, Russia speaks Russian, South Korea speaks Korean, Spain speaks Spanish, and Japan speaks Japanese.
Further muddying the waters is the multilingual nature of some nations. For example, India lists both Hindi and English as their official languages, although it is thought that only around ten percent of India’s residents speak English. Still, India is second in our table with over half a trillion views—a potential ten percent bump of that half trillion for English is substantial.
It is also worth noting that, while the vast majority of Canada can speak English, they also have French as an official language, and around a fifth of the population can speak it.
So, what do we take from this? The first thing to take away from all of these numbers is that there is no clear cut statistic or table we can look at that will tell us which language has the most potential YouTube viewers. We can look at the languages which content is made in, but that doesn’t tell us if people are watching content in a language they are not fluent in. We can also look at the nations with the most YouTube viewers, but that doesn’t tell us what language the viewers are watching in.
If you are looking for a single broadest appeal language to make your content in, it is hard to argue with English, which makes sense as YouTube came from and rose to prominence in English-speaking countries.
Working With What You Got
All of the numbers and statistics on which languages are most viewed on YouTube may be irrelevant to you. If you only speak one language, or you can speak another language, but it is difficult to understand, you will struggle to make content in those other languages.
The first gatekeeper along your road to YouTube success is how watchable your content is. You could manoeuvre your videos to be in front of the largest potential audience possible, but if it is not watchable, you will not succeed. The phrase “content is key” may be cliched at this point, but it is cliched for a reason. It is 100% true.
If you have lofty ambitions for your YouTube channel, you may consider learning a language so that you can make content in that language.
For some people, learning a new language is intuitive. They can pick up the structure of the language relatively easy and, with some time and practice, speak the language with more clarity than even some native speakers of that language. On the other hand, there are people who have moved to a foreign country and lived there for most of their life and still have thick accents that make them hard to understand when speaking the local language.
This isn’t a linguistics blog, so we won’t pretend to know the reasons some people can pick up new languages easily and others cannot, but if you are the latter—if no amount of speaking a particular language makes it feel comfortable on your tongue—you would be better placed putting your energies into making the best possible content you can in your own language.
There are other options, of course, but more on that below.
How Important Is Language to Success on YouTube?
This is an important question to ask yourself because the work involved in making your content available in a language other than the one you are comfortable with—especially if you are going to learn a whole new language just so you can speak it in your videos—is considerable.
It is important to establish a realistic sense of what “success” means for you when starting out on YouTube. If your idea of success is being able to pay the bills and live comfortably with the revenue generated from your YouTube channel, you probably don’t need to conquer the world. If we take the data from the top countries viewing YouTube above, the twenty-fifth country on the list—Romania—still accounts for an impressive 63 billion views. The average CPM (the amount you make per one thousand views) on YouTube is typically around the £2-4 mark (after YouTube takes its cut). If we go for the middle ground and assume you will make roughly $3 per thousand views, and we take the average US monthly salary of around $3,500, we can say that you would need to get around 1,200,000 monthly views to match the average US citizen’s salary.
Without a doubt, 1.2 million views per month is a lot, but it is only approximately 0.002% of the total views coming from Romania. Would it be harder to get that many views from a purely Romanian audience than the much larger English audience? Of course. But it is certainly an attainable goal.
Of course, if your idea of success is to conquer the world of YouTube and overtake PewDiePie as the most successful individual YouTuber, that’s different. You’re probably going to need to make videos in English to do that.
At least, for now.
We mentioned alternatives to settling for your own language or learning a new one, so let’s talk about that. Making your content available to other languages doesn’t necessarily mean creating that content in those languages.
First of all, YouTube makes it very easy to caption your videos in multiple languages, even to the point that they have an automated captioning service that, while not perfect, is getting better all the time. There are also many transcription and translation services on the web for very affordable rates—typically a dollar or two per minute of audio. Captioning your videos is a good practice to get into regardless of language because it makes your video more accessible to people with hearing problems, but it also provides a way to make your content more accessible to other languages.
The other option is to have your videos translated and recorded so that you can upload alternate language versions of your videos with the translated voice-over dubbed onto it. There are services that will take care of the translation and voice over for you, or you might choose to have the translation handled separately, such as if you have a particular voice-over person you want to work with, but that person doesn’t do the translation.
If you go down the route of alternative language versions of your videos, it is important to make it clear that you have those alternative versions out there. First impressions tend to stick on YouTube, and if someone comes to your video because the content of the video is exactly what they are looking for, but they land on a version of the video using a language they don’t speak, they may dismiss you entirely because they can’t speak that language. Always put links to alternative language versions of a video in the descriptions of those videos, and it would be wise to have some kind of note in the video at the start mentioning that the video is available in other languages.
In an ideal world, you would not be concerned with the global reach of your videos. You would make the content you want to make to the best of your ability, continually looking for ways to improve and grow and let the views pan out how they may. That being said, we understand that reality is rarely ideal.
There is nothing inherently wrong with wanting to reach viewers in the largest markets, but it is important to ensure your content is good. Creating a hard to understand video in English when your native language is Japanese, for example, will not just not help your channel; it may actively harm it. If you get a reputation for creating videos that are hard to understand, the people who would have watched that content in the first place may not come back when you have improved further down the line.
If you are learning a new language, use your time making content in your first language to improve and grow as a YouTuber, and hold off on making content in your additional language until you can speak it fluently and clearly.
And, remember; there are plenty of views out there no matter what language you speak.
I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?
Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.
It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.
Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.
60% of people favour watching online videos to live TV
51% people visit the website daily.
600 hours of content uploaded every minute.
1 billion hours worth of content is watched each day.
People watch videos for entertainment and relaxation.
79% of internet traffic accounted by online videos.
Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.
In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.
Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.
YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.
YouTube Demographics Stats
The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
For millennials, it makes-up for about 67% of all video online activity.
2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
YouTube also appeals across various age groups in US.
81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
It reaches 90% of US families earning over $100,000 in income annually.
During a normal month, YouTube will reach 95% of web users over the age of 55.
More than 50% of the viewers are female
Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.
In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.
YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.
YouTube Marketing Stats
It is the 2nd most watched website to upload videos for businesses.
It is the 3rd most watched network for marketing influencer videos.
2/3 shoppers mention videos as an inspiration of purchase decisions
90% of these consumers discover something new by using YouTube.
About 1/2 half of the marketers have invested in YouTube advertising.
Users have viewed more than 50,000 years worth of product reviews since 2016.
Users are 3X more likely to view a video tutorial than read the steps to do it.
80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
The amount of SMBs promoting on the site has doubled since 2016.
Comparing digital channels, YouTube is the 2nd-most influential for purchases.
Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.
I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.
YouTube Traffic Stats
4 billion videos are seen each day everyday
More than 800 million unique visitors every month
More than 3 billion hours of video watched every month
What the major 3 US broadcasters produced in 60 years is uploaded in a month
70% of website traffic comes from outside the US
It is localized in 100+ countries and across 80+ languages
Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.
Has over 30,000+ partners from 27 countries globally
The company pays millions of dollars every year to its partners
Thousands of partners make six figure incomes each year
Partner revenues have doubled for four straight years
There’s now more than a million YouTube Partner Program members
Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.
To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.
YouTube Money Stats
More than 3 billion video views are monetized globally every week
AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
Thousands of advertisers are using TrueView in-stream ads
60% of TrueView in-stream ads can now be skipped
Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.
The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.
YouTube Product Metrics
There is more HD content available than any other online video website
You can view thousands of full-length motion pictures on YouTube
10% of all YouTube videos are available in HD
YouTube mobile received more than 600 million views each day
70% of the total views comes from mobile devices
Mobile ads are more likely to be watched than TV ads by 84%
In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.
Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.
YouTube is ideal to reach a young audience but it also engages viewers across all age groups.
You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.
These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.
Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.
I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.