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HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid More if I Watch the Whole Ad?

The specifics around how YouTubers earn money isn’t always the clearest cut of things to understand for YouTubers themselves, let alone people who are viewing those videos and aren’t a creator.

As consumers of content, we are more aware than ever of the need to support those creators whose content we enjoy, so it makes sense that you might want to ensure that you are supporting your favourite YouTubers as best you can. Not all of us are in a position to support YouTubers directly—through memberships and Patreon subscriptions and such—which leaves the only viable alternative of ensuring that you generate the maximum ad revenue possible when you watch their content.

Of course, you might just be here because you’re curious.

Do YouTubers get paid more if you watch the whole ad? – This depends on what TYPE of advert you are watching. Skippable ads are typically lower value while in the first 30 seconds. However, if its a long video ad the advertiser might not pay at all until you reach the 30% mark. In this case the longer you watch the more income the creator may make from the advertsing. 

Lets look into what ads pay and how.

The Different YouTube Ads and How They Pay

There are several different types of advertisements on YouTube, and each of them earns YouTubers money in different ways.

They are also worth different amounts of money depending on things like the ad, the niche the video is in, and the action taken—or not taken—by the viewer, but since this post is concerned with how much of an ad you need to watch to earn your favourite YouTuber the maximum from that your ad view, we’ll leave those details for another post.

So, let’s take a look at the different ad types and how they work.

Skippable In-Stream Video Ads

These ads are the most common type of advertisement you are likely to notice on YouTube and the only ones that are relevant in terms of watching the “whole” ad. These ads can be shown at the start and end of a video and, if the video is longer than ten minutes in length, during the course of the video as well.

For these kinds of ads, the YouTuber earns money when the viewer watches the whole ad, at least thirty seconds of the ad (assuming the ad is longer than thirty seconds), or interacts with the ad.

If the ad is thirty seconds or less, watching the whole ad will earn the YouTuber more money, but if the ad is longer than thirty seconds, you are not earning the YouTuber any additional revenue after that first thirty seconds.

Un-Skippable or “Bumper” Ads

As the name suggests, you can’t skip these ads, so there is no need to wonder if watching the whole thing earns more money for the YouTuber whose channel the ad is on.

What is interesting about these ads, though, is that they work on a CPM basis. Rather than being paid for a complete view, or for a click, the YouTubers are paid per thousand views of the ad.

These ads tend to be good for channels with a lot of traffic since the viewer doesn’t need to do anything (other than not click away) in order to count toward the YouTubers earnings. Bumper ads are typically between five and twelve seconds.

Overlay Ads

These ads are the small banner ads that pop up at the bottom of a video showing text or images. In this case, the YouTuber only gets paid if you click on the ad since there is no video to watch.

Display Ads

Display ads are the ads you see beside the video, rather than overlaid on it or interrupting it. These videos may have some simple animation to them, but for the most part, they will be static, and may even be text only. Like overlay ads, a viewer usually has to click on them on for the YouTuber to make any revenue, though the advertisers can choose pay per thousand impressions instead of clicks.

Auto Draft 50

Conclusions?

So now we know how the different ads work, we can say that the answer to “do YouTubers get paid more if you watch the whole ad?” is… it’s complicated.

For the most common type of advertisement you see on YouTube—the skippable in-stream ads—it does tend to be the case that watching the whole ad will earn more money for the YouTuber. But even then it is not so clear cut, as you only need to watch thirty seconds, and some ads are longer than that.

Should I Worry About This?

The answer to this question is different depending on what role you are playing in the transaction, so we’re going to answer it for each role separately.

As a Viewer

If you are a viewer and you are concerned about ensuring your favourite creators get the maximum value from your view, then yes, you might want to worry about this. We’re not sure you should go to the trouble of timing your ad watches to ensure you watch at least thirty seconds, nor are we suggesting you sit through a whole six-minute ad that is irrelevant to you or uninteresting. It is also worth remembering that unskippable ads still contribute to the YouTuber’s earnings, and non-video ads typically need you to click them before they generate revenue for the YouTuber.

As a YouTuber

The answer to this is a resounding “no”, which may not be what you expected. It is true that the ad-engagement of your audience directly affects how much you earn through your YouTube channel (at least, through the YouTube Partner Programme), but at the same time, there is nothing you can do to change that behaviour. That is, short of begging your viewers to watch the ads on your channel all the way through, which probably won’t be too well received.

Your best bet as a YouTuber is to focus on making the best possible content for your audience and letting the ads run their course. It is generally a good idea not to rely solely on YouTube’s built-in monetisation options anyway, and this is just one of the many reasons why that is the case.

As an Advertiser

Unlike the YouTuber, advertisers do have the power to affect ad engagement in a significant way. Remember, advertisers on YouTube are not just large corporations with huge marketing budgets.

In fact, the advertiser has perhaps the ability to make the largest difference in this equation. If you make your ads compelling, viewers are more likely to click or watch them. You get what you want from the transaction, the YouTuber makes a little extra revenue, YouTube makes a little extra revenue, and, presumably, the viewer finds something they wanted through your ad.

In short, as an advertiser on YouTube, you have the power to make everyone’s day a little better, and the kicker is you don’t have to do anything you weren’t already doing in order to make that happen.

Do YouTubers Pay Tax? 3

Do Ads Always Generate Revenue for the YouTuber?

In the past, if you saw an ad on a video, it meant that the YouTuber who posted the video was getting paid. Things got a little less clear as processes like Content ID came into play, allowing copyright holders—when unlicensed use of their property (often music) was detected—to choose to leave the offending video up and claim the revenue generated by it instead of having the video DMCA’d out of existence.

Still, even with Content ID in place, the majority of videos with ads being displayed earn their creators revenue. That’s about to change, however.

Changes to YouTube’s terms of service suggest that YouTube intend to (if they are not already) roll ads on channels that are not part of the YouTube Partner Programme, with YouTube keeping all of the revenue.

Naturally, in these cases, it doesn’t matter how much of an ad you watch, the YouTuber whose video that ad is on doesn’t make any money. If you are concerned about ensuring your favourite YouTubers get rewarded for their content and want to watch the full ad, but don’t want to waste your time if the money isn’t going to the video creator, there isn’t presently an obvious way to know where the money is going.

If you are very concerned about this, there are things you can check to better guess if the YouTuber is getting paid by the ads. For example, you need to have at least a thousand subscribers before you can become part of the YouTube Partner Programme, so if your YouTuber doesn’t have that, they almost certainly aren’t earning ad revenue from their channel.

There are other criteria, but they are considerably more challenging—if not outright impossible—to check from outside of YouTube Studio. One thing you could look at is the number of videos and the views they have.

Now, we’re not suggesting you start manually tallying up the potential watch time of your favourite YouTuber, but another one of the criteria for being part of the YouTube Partner Programme is having at least four thousand hours of watch time across your videos. So, if a channel has only uploaded ten videos and most of those videos have less than a thousand views, you can probably assume they are not part of the YouTube Partner Programme.

How to Make Money Online as a Singer or Musician

Supporting Your Favourite YouTubers in Other Ways

If you have got this far and are not convinced that ad views are a good way to support your favourite YouTubers, you wouldn’t be entirely without reason. Ads tend to make a relatively small amount of money for most YouTubers, with the exact amount that an ad view is worth varying wildly from video to video.

Some YouTubers are able to make a comfortable living from a channel with a hundred thousand subscribers, while others can have millions of subscribers and be barely much better off—if not actively worse off.

If you want to support a particular YouTuber and you have the means to sign up to their Patreon or other funding platforms or become a member on their YouTube channel, that is the best way you can support them financially. Beyond that, however, there is the share factor.

If you do everything you reasonably can to spread the word about the YouTuber you like—getting more eyeballs on their videos and, as a result, more ad views—that will do a lot of good for their channel. Never under-estimate the power of word of mouth when it comes to helping out YouTubers.

Finally, being sure to like, subscribe, and ring the bell is another way to help. Yes, it’s a cliche at this point, and many-a-YouTuber now signs off their videos asking you to do those things, but there is a reason for that. The more engaged viewers are with a video or channel, the more likely YouTube is to recommend that channel to other users. Watch time also plays a huge role in this respect.

Watching your YouTuber’s videos all the way through tells YouTube that this creator is making content that keeps viewers on the site for longer, and that will lead to more bias towards them in the YouTube recommendation algorithm.

Brand Deals

Unlike YouTube ads, brand deals and sponsored content is not meticulously monitored because YouTube does not provide those kinds of metrics to third parties. For a brand to know the kind of information YouTube knows, the YouTuber would have to give it to them manually.

From a practical sense, if you skipped over a sponsored bit in a video, it won’t have much of an effect in the short term because the company sponsoring the video will be looking at views, and you will have viewed the video. They will have no way of knowing that you skipped the sponsored content.

In the long term, however, the company sponsoring the video will be looking for a return on their investment, and if they don’t see an uptick in customers from their sponsored videos, they are far less likely to sponsor them again.

Granted, if the service or product that is sponsoring the video is something of no interest to you—perhaps it is for a service you already subscribe to, or a product you don’t need—then it will make no difference whether you watch the sponsored bit or not since you won’t be buying anything.

But, if you are not so certain, at least watch the sponsored content once to establish for certain that it is not something you are interested in. Many brands have a way for you to tell them where you heard of them when you purchase a product or service, and telling them a YouTuber sent them is good for the YouTuber.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE YOUTUBE TUTORIALS

Add Mid Rolls To 8 Minute Videos on YouTube

YouTube will be adding mid rolls to eight-minute long videos at the end of July.

 

I’m going to show you how you can turn this setting on, so you can get the most out of your YouTube channel, boost your CPM revenue, making a little bit more money, especially just before Christmas and all of this US election stuff.

 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 

Now, for some of you that already have videos over 10-minutes long, you know how this works. You can either automatically place things in based on the YouTube algorithm, and it will generate adverts in seemingly the best places, but it’s not always perfect. Or you can add them yourself using the video editor.

 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 

I did a video on how to add to your own mid rolls. I’ll put it in the info cards up here.

Now, all it’s doing is moving from 10 minutes to 8 minutes.

 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 

So now there’s more videos that are relevant. It may even be that they’ve noticed on the platform that people are just under the 10-minute threshold.

 

How many videos have you seen recently that are nine minutes and 30-odd seconds?

 

So, this moves it a little bit down and four minutes with a mid roll seems about right.

 

What you need to do is go to your Monetization page and you will see a warning.

 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 

You can click here to see more information, which basically says that we’re going to be readjusting them for eight-minute mid rolls.

 

You don’t always have to use the mid rolls if you don’t want to, but there’s also this option setting where you can now choose between: “Yes, I want to opt in. No, I don’t want to.”

 

Add Mid Rolls To 8 Minute Videos on YouTube [From July 2020]

 

If you opt in, it will help you set all of your future videos from eight minutes on, and even retro set the old ones for you as well.

 

Final words

 

Alan Spicer - YouTube Certified Expert

 

If you want to know how these mid rolls work, once again, there’d be an info card here, or if you want to make money outside, I’ve done a play list and a video that you can see here somewhere on this screen.

 

I’ll see you soon.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

As users of the Internet, we have something of a love/hate relationship with advertisements.

Most of us understand that the blogs we read, the videos we watch, the content we consume—is made possible by the revenue generated from ads. At the same time, we see those very same ads as an inconvenience and an annoyance.

Indeed, many people use adblockers to remove them from our screens altogether – and this might harm a YouTuber long term, as discussed in my deep dive article.

For creators of that content, it is a difficult concept to come to terms with. On the one hand, you want your viewers to watch ads on your videos. Still, it’s hard not to empathize with their desire not to be bothered by commercials for Fiverr, Monday.com, or whoever is turning the advertising firehose on your viewers lately.

In the case of YouTube, it’s not as clear cut as getting an ad view or not—YouTube often gives viewers the option to skip ads after the first few seconds. As welcome as this tool may be to viewers, it can leave YouTubers wondering if they get paid for those first few unskippable seconds.

We’re going to get into this subject in-depth, but do YouTubers get paid if you skip ads? Short answer is, no. However, the answer isn’t as clear cut as we might have liked. Generally speaking, no, YouTubers don’t get paid for skipped ads. However, there are situations in which a skipped ad will still result in some earnings for the YouTuber.

Let’s get into the details so you can understand when you are—and when you aren’t—getting paid.

Can YouTubers Control Which Ads Are Shown?

YouTube’s Ad Options

Here, we are talking specifically about YouTube’s in-stream ads. These are ads that show up in your actual video, before (pre-roll), during, or at the end. There are other advertising options for YouTubers to monetise their videos, and we’ll touch on those later, but you can’t “skip” a display ad, so for now, we’re going to stick to the video ads.

YouTube has two options when it comes to in-stream advertising campaigns. The type of ad that gets shown on your video determines whether you get paid anything on skipped ads.

YouTubers may be able to choose what TYPE of adverts to show but there is a debate whether YouTubers can choose the ADVERT itself that is shown – you’ll be surprised with the facts outlined in my blog on choosing adverts.

TrueView for Reach Ads

For YouTubers who have been around for a while, this could be considered the “traditional” YouTube advertising model. In TrueView ads, the advertiser pays per engagement.

The definition of engagement (or “completion”) is watching at least thirty seconds or interacting with the ad. If the ad is shorter than thirty seconds, then the viewer will have to watch the whole thing for it to count as an engagement.

If your viewer doesn’t meet one of these requirements, the advertiser is not charged and you, the YouTuber, don’t receive anything for the ad.

These are the ads that typically allow the viewer to skip after the first few seconds, which tends to be what happens a lot of the time. There is no CPM (cost per thousand impressions) model for these ads. As such, the number of people seeing those first few seconds of an advertisement is of no benefit to the YouTuber whose videos they are being shown on.

Should a viewer click on one of these ads, however, it is typically worth more to the YouTuber than the non-skippable bumper ads that we’re going to cover now.

Can YouTubers Control Which Ads Are Shown? 5

Non-Skippable Bumper Ads

Like TrueView ads, these can show up before, during, or at the end of your videos. Unlike TrueView ads, these are only ever six seconds long, and cannot be skipped by the viewer.

These ads are charged (and, subsequently, paid) on a CPM basis. That means that, rather than earning you money every time a viewer clicks on the ad, they earn money for every 1,000 views they receive. Bumper ads are designed to gain exposure, rather than encourage the viewer to perform a specific action. That makes the number of people who have seen the advertisement is the more critical metric.

It is still possible for a non-skippable ad to not count, such as if a viewer hits the back button when the ad starts. But YouTube is using the industry standard of two seconds for an impression to count. That means the viewer would have to immediately leave your video for their view to not count.

I you want more in-depth tips on how to increase your earnings and boost YouTube Channel and even blog CPM, I wrote a deep dive into what can positively and negatively effect ad rates and earnings in my blog.

Do YouTubers Get Paid if You Skip Ads?

Hopefully, the answer is a little clearer now.

Technically YouTuber’s get paid almost any time a bumper ad is played, however, these ads are unskippable. Also, as they pay per 1,000 views, the effective amount you earn for one view is tiny compared to engagement on a regular ad.

With the more traditional TrueView ads, a YouTuber will earn money if the ad is watched for at least thirty seconds, assuming the ad is longer than thirty seconds. So, a viewer can skip an ad and still count as an engagement.

For viewers that skip before those thirty seconds are up, however, no money is paid by the advertiser, and so no money is earned by the YouTuber.

Best Places To Share YouTube Videos For More Views 3

Other Types of YouTube Ads

In-stream ads are not the only option for advertisers on YouTube, and, as such, not the only way YouTuber’s can earn money.

There are presently two other ways for advertisers to get their message across, so let’s take a look at them.

Non-Video Ads

Non-video ads are the ads that show up in the form of a small banner overlay in the video or a display ad in the sidebar. These ads are minimally intrusive, which is a double-edged sword in terms of viewer engagement.

On the one hand, they are less irritating to your viewers, meaning they are less likely to click away because of an ad. On the other hand, they are considerably easier to ignore, meaning there is less chance of engagement and, subsequently, less chance of revenue.

As a YouTuber, you can choose which kinds of ads you allow on your monetized videos, though not the content of those ads. So, it may be worth doing research and testing to find which ads work best for you and your audience.

Discovery Ads

Discovery ads, while they are clearly marked as an ad, show up in organic search results and watch feeds in the same style as the regular search results and recommendation videos around them.

This type of advertisement is ideally suited to YouTuber’s themselves, as it is designed to drive traffic to a particular video. The ad will show among related videos as though it were an organic result, meaning the people seeing the ad were already looking for that kind of content to being with. It is worth remembering that, as mentioned, the ads are marked as promoted content.

These ads are unobtrusive and, by their very nature, tailored towards the viewer’s interests because the viewer is already looking for the type of content being promoted in the first place.

Other Options for YouTuber’s to Earn Money

YouTube’s advertising platform has its strengths and weaknesses as a revenue source. Still, it’s not the only option for YouTuber’s to turn their channel into an income generator.

Brand Deals

For channels with enough interest, it is possible to cut out the middle man and go directly to the advertiser. Several brands have been open to making deals directly with content creators. That number continues to grow as the power of platforms like YouTube becomes increasingly evident.

With a brand deal, you will have to work out the details with the advertiser yourself, including price negotiations, but this added work comes with rewards. Namely: revenue.

The earning potential from brand deals is considerably higher than that of YouTube’s monetisation program. Of course, the barrier to entry is higher as well. You only need 1,000 subscribers and 4,000 hours watch time to qualify for YouTube’s Partner Programme, but brands will require a considerably larger audience before they think about offering a channel a deal.

It should be noted that, if you do get a brand deal, you are required to inform YouTube via the “contains paid promotion” checkbox of your video details.

Getting started on YouTube can be hard so I wrote a deep dive step by step guide on how to start a YouTube channel on my blog – I even added pictures!

Crowd Funding

For YouTuber’s with an invested audience, crowdfunding is a great way to earn revenue from a relatively small audience. Traditional advertising does not pay very well with low viewing figures. Often earning pennies per 1,000 impressions, or more per click when only a small percentage of viewers ever click, you need a lot of views to make decent money.

With an engaged audience who like your content and are happy to send you a little cash to support you, you can earn considerably more revenue.

Crowdfunding suits smaller channels particularly well, as viewers are more likely to support a creator they feel connected with. It is easier to maintain that kind of relationship when you don’t have millions of subscribers.

Responding to every comment is feasible when you have a few thousand subscribers, but that’s not the case when you have a few million.

This dynamic extends to YouTube advertising as well. With a small, dedicated audience, you are more likely to receive ad revenue because your viewers are more likely to be interested in the ads. For larger channels with more casual viewers, this is not usually the case. It is this relationship that is why some YouTuber’s can go full time with an audience of around twenty thousand subscribers, while other YouTuber’s with ten times that amount of subscribers still have to work a regular job alongside their channel.

customer care

Affiliates

Affiliate marketing is usually thought of as a supplemental revenue source—rather than a primary earner—when talking about YouTube channels. Affiliate programmes will pay you a commission for actions carried out through your referral—a typical example of this being you sharing an Amazon affiliate link in your description. Amazon then pays you a percentage of the sale when one of your viewers buys something through that link.

Affiliate programmes are particularly useful for channels that feature products, such as unboxing videos and product or service reviews. If a viewer watches your video and decides they want to purchase the product or service being featured, they can click through your link, and you will earn a small commission.

Using affiliate marketing when it doesn’t organically tie into your content is unlikely to generate revenue, however. Worse still, it can sometimes be seen by your viewers as a cynical money grab and may turn some people off. And, on that note, always be upfront with your viewers about affiliates, brand deals, and product placements.

Most viewers won’t care if you are getting paid to talk about a product, but they will care if you aren’t honest with them about it.

Affiliate marketing has made me $1000’s over the last few years. It can be as simple as making content and picking the right links. But to help you get started I have written a Beginners Guide to Affiliate Marketing in this blog – It’s surprisingly simple once you get started!

How To Start A Business with No Money (Step by Step Guide) 3

Eyes on the Prize

At this point, it is worth enforcing the point that content is what matters. If you focus on making the best possible content for your audience, meeting a need they have, the opportunities to generate revenue will come.

If you are concerned over whether you earn money from skipped ads, you may not have your head in the right place for success. Many YouTubers consider the YouTube Partner Programme a poor option for revenue generation, and certainly not a good bet for your primary source of income. Obsessing on details such as whether you get paid for a few seconds of watch time on a skipped advertisement is not the best use of your mental energy.

Put that energy into your content. Find ways to expand your audience, or drill down further into your niche and become an authority. Consider other methods of monetisation when the time is right. There is no point in starting a Patreon with fifty subscribers, for example. Well, unless they are very dedicated subscribers.

YouTube monetisation has long been an unreliable source of income for its creators, with continually changing terms and multiple “adpocalypses”. The best way to approach this is not to think about it. Simply turn monetisation on when suitable, and forget about it. Focus on your content and other revenue sources. That way, any income you do make through YouTube’s Partner Programme will feel like a nice bonus.

And you won’t be caught short the next time YouTube changes their rules, and your revenue takes a hit.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

There is a multitude of ways to monetize a YouTube channel. Still, the most popular method remains YouTube’s built-in monetization features.

You will need to meet several criteria before you can monetize a channel (more on that later), but once you do, YouTube will begin showing ads on your eligible videos, and you will start earning a cut of the profits those ads generate.

There are typically a lot of questions surrounding YouTube’s Partner Program, which you have to become part of if you want to monetize your videos. Many of these questions come from the perspective of branding; a critical ingredient in any online presence.

The question of whether you have control over the ads that YouTube play place on or around your videos is a reasonable one to ask. After all, public perception is not always as nuanced as you might hope.

Can YouTubers Control Which Ads Are Shown?

If an ad for something controversial is played before your video, it can negatively affect your brand. Similarly, most YouTubers aren’t exactly keen on having ads for their rivals playing on their videos, either.

So can YouTubers control which ads are shown on their videos? – The short answer is no. YouTuber’s have no control over which specific ads are shown on or with their videos. However, you can disable specific advert categories in the Google Adsense settings to eliminate some niches you might wish to avoid like Gambling, Health etc

Still, you are not entirely powerless in controlling the branding of your channel. 

Let’s dig in a little deeper.

The YouTube Partner Program

Know your enemy, as they say. Before you even consider how to handle YouTube’s built-in monetization, you need to understand what is required for your channel to qualify.

It used to be the case that anyone who followed YouTube’s community guidelines could monetize their channel, but this changed in 2018 when the barrier to entry was significantly increased. The current requirements to become a YouTube partner are as follows;

  • Reside in a country or region where the YouTube Partner Programme is available.
  • Have at least 4,000 hours of valid watch time in the past 12 months.
  • Have at least 1,000 subscribers.
  • Have a linked AdSense account.

Most of these requirements are self-explanatory with the possible exception of “valid watch time”.

Watch time consists of accumulated watch time across all of your videos by any viewer. So, sixty different viewers could watch one minute of a different video each. That would count for the same amount of watch time as one viewer watching a single sixty-minute video.

The “valid” part refers mainly to the fact that, previously, YouTube’s Partner Program would factor in all views across your channel. That includes private and unlisted videos. Now, for it to be considered valid, it must be a public video.

Once you have met these criteria, and provided there are no issues with your account, you can sign up to be part of the YouTube Partner Program. And, after YouTube approves your channel (usually a few days), you can start monetizing your videos. It’s also worth noting that being accepted into the YouTube Partner Program is a channel by channel process.

If you start a second channel after being accepted to the program, you will have to go through the same process for that new channel.

Can YouTubers Control Which Ads Are Shown? 1

What Control Do YouTubers Have Over Ads?

Firstly, it should be noted that even though your channel is part of the YouTube Partner Program at this point, any individual videos you intend to monetize must meet their own criteria before they can be monetized.

When monetizing your video, YouTube will ask you to answer a few questions about the content. They will want to know if it has any offensive language, or if it is aimed at children, as well as a host of other things.

For the most part, the answers to these questions will affect the advertising that YouTube will show on your video. In the same way that you might not want certain things advertised with your brand, advertisers often don’t want their ads displayed with certain types of content.

For some types of content, this may mean YouTube won’t show any ads at all. If your content falls into this category, you should look into other ways of monetizing your videos.

Assuming your video is eligible to be monetized and you do decide to put ads on it, the only real control you have is where and how those ads are displayed. There are several options to choose from, and you can select some or all of them. These options are;

  • Display Ads
  • Overlay Ads
  • Sponsored Cards
  • Skippable Video Ads
  • Non-Skippable Video Ads

The timing of the in-video ads can also be set as “Before Video”, “During Video”, and “After Video”, with the further option of manually choosing the placement of “During Video” ads.

Overlay ads are those little banner ads you sometimes see in the bottom center of the video. The ones that you can close if you like. Display ads, on the other hand, are the ads that appear above the recommended videos (typically to the side of the video you are watching).

These ads are minimally intrusive and do not stop the viewer from watching the video. That means they are less likely to cost you views, but also less likely to make as much money as the more intrusive ads.

Cards are the little boxes that pop up in the video when you click “more information”, and, as you may have guessed, sponsored cards are ads placed in those boxes.

Finally, skippable and non-skippable ads are video ads that YouTube will play at the times you have allowed. These videos interrupt or delay your viewers from seeing your content.

Because of this, there is a higher risk that they will click away if the content is not grabbing them. That being said, this kind of ad is also worth considerably more money, so it’s a trade-off you will have to weigh up for yourself.

And that, along with not monetizing your video with the YouTube Partner Programme, is the full extent of control you have over YouTube ads on your videos.

Or is it?

Paid Promotions and Product Placements

Your earning potential through YouTube is not limited to the YouTube Partner Program alone. Indeed, some YouTubers do not use the program at all, feeling that the extra revenue does not warrant the added inconvenience to their viewers.

One of the more popular methods of monetizing a YouTube channel without using YouTube’s own methods is paid promotions and product placements.

This can be handled several ways, but typically takes the form of an in-video ad that you place in the video yourself, rather than leaving it for YouTube to do automatically. For this kind of arrangement, you will have to strike up a deal with an advertiser yourself, and so it’s impossible to say what constraints you might face on the content of the ad.

However, you will be in full control of what you do and don’t show.

If an advertiser demands something you are not comfortable with on your channel, you can choose to not work with them. Just be sure agree on the content of the ads before any legal documentation is signed. Failing to do so may result in you being legally obligated to show ads you are not comfortable with.

If you do implement this kind of monetization, there is a simple checkbox you will have to tick when you upload your video. This tells YouTube (and, consequently, your viewers) that your video contains paid promotion. In most cases, this will be an unnecessary precaution, as it is often obvious that there is paid promotion in the video.

For videos with product placement, however, or where it is not immediately clear that the video contains a paid promotion, this notice will act as full disclosure to your viewers.

Whether it is necessary for your content or not, you must make sure to check this box if it applies. Not doing so would constitute a breach of YouTube’s terms if you were ever found out. In extreme cases, you could even lose your channel!

Can YouTubers Control Which Ads Are Shown? 2

Affiliate Programmes

Affiliate program are not suitable for all types of YouTube channels, but for those they do suit, it’s an excellent way of monetizing your content. To explain how affiliate programs work, we will use Amazon as it is the most popular example of this kind of service. There are many affiliate programs to choose from, however.

To make use of Amazon’s affiliate program, you first sign up with their program. From there you can access special affiliate links to Amazon products. From a customer’s point of view, clicking an affiliate link looks no different from clicking a regular link.

The item is the same, the price is the same, and the process is the same. The difference that we’re interested in, however, is that you get a commission of any products that are bought through your affiliate link.

Now, if your channel has no relevance to anything you can buy on Amazon, then an Amazon affiliate link wouldn’t do you much good.

However, if your channel reviews things, or you do some product spotlights, or even if you have a professional setup and frequently get asked about your gear placing affiliate links to the related products in your video description can be a great way to monetize your content. It is also a great way to add a revenue source if you are already monetizing through some other means.

Leaving the Amazon example behind, there are many affiliate services, and some companies even have their own affiliate program. For instance, Udemy, an online learning platform, has its own affiliate program. There are also affiliate program related to books, entertainment, and a host of digital products.

Can YouTubers Control Which Ads Are Shown? 3

Crowd Funding

The final alternative to monetizing your channel that we’re going to cover is crowdfunding. Crowdfunding requires you to have a somewhat invested audience but is essentially your viewers choosing to compensate you for your content.

For this to work, you would need to be providing useful content that your audience is willing to pay for. People like to watch funny animal compilations, but they are probably not going to financially support you to make them when they can get that content elsewhere.

There are a few different ways to make this option available to your viewers, the most well-known one being Patreon. With Patreon, you can set different tiers that your patrons can contribute to, with rewards for each tier.

Patreon supports recurring payments, very much like a subscription. Another similar option is Ko-Fi, which is a little better suited to smaller, one-off payments. The theme of Ko-Fi is that your supporters are buying you a cup of coffee. It may help to think of this service as more akin to a tip jar.

For eligible channels, YouTube has an in-house alternative in the form of Memberships, which works in a very similar fashion to Patreon. Using YouTube’s system has the added convenience of not requiring your viewers to leave YouTube to support you.

Of course, you will have to meet YouTube’s requirements before you can use this feature.

Conclusions

While it is unfortunately true that you cannot control the ads that YouTube displays on your videos, you are not powerless in the presentation of your brand. You can choose not to show YouTube ads on your channel, and seek alternative ways of monetizing your channel.

It’s worth noting that YouTube advertising is not the most predictable source of income. In addition to fluctuating viewing figures, the type of video you make can significantly affect your earning potential. While some YouTuber’s have made a respectable income from a relatively small number of subscribers, other YouTubers have had viral hits with millions of views that only made a few hundred dollars.

Things like the length of your video and how long viewers watch for also has a significant impact on the earning potential of any specific video.

However you plan our your monetization strategies, remember that good content should be at the core of whatever you do. You can’t control YouTube’s ads, but you can control your content. Make it count.

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TIPS & TRICKS VIDEO YOUTUBE

How To Promote Your YouTube Video with YouTube Ads

How To Promote Your YouTube Video with YouTube Ads – How To Use YouTube Ads – YouTube Adwords Tutorial // Looking to get extra eyeballs on a video for your business? Google Ads or Promoting your YouTube video with YouTube Adverts might help.

PLEASE NOTE – I do not suggest that you simply buy views for a normal youtube video. YouTube ads are best used to sell products or services and not for random video views. If you are a vlogger or a gamer etc. This may give you a small short term boost but in the long haul it may hard your standing in the day to day algorithm. If you are looking to build your channel then the best way to do it is ORGANICALLY with video seo and youtube’s best practices.

YouTube adverts are great for selling a product or a service. Are you trying to get in front of customers eyes? Are you a public speaker? Are you selling a product for the festive season? Then adverts might work for you.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

HOW TO MAKE MONEY ON YOUTUBE — HOW TO BECOME A YOUTUBER (EP 06)

HOW TO MAKE MONEY ON YOUTUBE — HOW TO BECOME A YOUTUBER (EP 06) // Making money on YouTube can help you grow a brand and invest in equipment. To make money on YouTube you need a mix of income sources — YouTube Partnership, Affiliate Marketing Links, Sponsorship, Product Sales, Merchandise and more.

HOW TO BECOME A YOUTUBER SERIES PLAYLIST — https://www.youtube.com/watch?v=WHIkhNXEdWQ&list=PL09mwoOn57VSuTnztdl8MLEawAEgE3rx_

#YouTubeTips #YouTubeTutorials #Tutorials #YouTube #FAQs #YouTuberProblems #StartCreating #HowTo #AlanSpicer #Education #Learning #Help

MERCH — T-SHIRTS, MUGS, PILLOWS ETC — http://www.AlanSpicer.com/shop

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SUGGESTED PLAYLISTS
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▶️ Top YouTube Hacks — https://goo.gl/uB89Ap
✅ How To Get More Subscribers — https://goo.gl/7MVKPp
▶️ How To Optimise and Tag Your Videos — https://goo.gl/Tg9rd2
✅ How To Get More Views — https://goo.gl/AELTtm
▶️ IGTV Instagram TV Tutorial — https://goo.gl/Vi7pNc
✅ 10 YouTuber Secrets to Success — https://goo.gl/jWdcQd
▶️ How To Live Stream on YouTube — https://goo.gl/ToVrFJ

IMPORTANT LINKS
=============================
✅ FREE YOUTUBE TIPS eBOOK/PDF — https://goo.gl/E1LC43
▶️ SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q
✅ TUBEBUDDY — http://www.alanspicer.com/tubebuddy
🔴 LOOKING FOR 1on1 COACHING? — https://goo.gl/ibQuk9

YOUTUBE TIPS & YOUTUBER SUPPORT GROUP — https://www.facebook.com/groups/1887378077953745/

MY YOUTUBE SET UP
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▶️ LIGHTING & BACK DROPS — https://amzn.to/2Hzr3N5
✅ DAYLIGHT WHITE 5500K BULBS — https://amzn.to/2r1F0fO
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✅ LOGITECH C920 1080P WEBCAM — https://amzn.to/2HyfvKi
▶️ RING LIGHT — https://amzn.to/2r61lsS
✅ BUDGET CAMERA — CANON 1300D — https://amzn.to/2r0YuBV
▶️ DREAM CAMERA — NIKON D3300 — https://amzn.to/2HZ9hnv
🔴 SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q

NEED HELP GET IN TOUCH — Alan@HD1WebDesign.com

We can grow together, We can learn together… Start Creating!

► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄

Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

5 Unknown YouTube Tips And Tricks

Secret Unknown YouTube Tips & Features

YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks

Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?

Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:

1. Make any YouTube Video into a GIF

You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx

Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.

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Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.

2.  YouTube Disco Your YouTube Videos

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You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.

Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.

You can also set it to play the current top hits and it will tell what videos are most popular at the moment.

3. Slow Motion YouTube Videos

There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.

If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.

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4. YouTube Leanback – YouTube and Chill

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YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.

This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.

Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.

All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.

5. Google Video Quality Report

Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.

Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.

The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.

Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.

https://www.google.co.uk/get/videoqualityreport/

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

5 Tips For New YouTubers – YouTube For Beginners

Tips For New YouTubers Just Getting Started

YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.

If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?

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1. Brand yourself early on

Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?

One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.

2. Create a regular schedule

Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!

  • Mention your schedule at the end of each video
  • Include your schedule as part of your channel art
  • Remind fans on social media

3. Strive for originality

Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!

Here are some more tips for new youtubers in our blogs!

4. Be patient about income

Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.

5. Be yourself

It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.

Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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Get Advertiser Friendly #Adpocalypse – Advertising Guidelines & Monetization on YouTube

Are You YouTube Advertiser Friendly?

In 2012, YouTube began de-monetizing non advertiser friendly videos based on new advertising-friendly guidelines. This is not done by people, but by an algorithm that looked at the metadata of videos and other factors to decide whether it is likely to be something an advertiser wouldn’t want to be associated with.

Over the last five years, this advertiser friendly algorithm has regularly removed videos from the pool of advertised-upon content. However, when much of the YouTube community started looking into this process after it hit the news in August 2016, they realized that the algorithm can be over-sensitive. Creators provided examples of videos that talk about subjects like depression, LGBT rights, world events and news, acne scars, refugees, antibiotics, and more, which were deemed advertiser-unfriendly and de-monetized. Many of these videos, when reviewed by a human, were manually granted monetization.

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What is Advertiser Friendly? Advertising-Friendly Guidelines

YouTube’s guidelines cast a broad net (a little too broad, in my opinion).

Sexually suggestive content, including partial nudity and sexual humor

Violence, including display of serious injury and events related to violent extremism

Inappropriate language, including harassment, swearing and vulgar language

Promotion of drugs and regulated substances, including selling, use and abuse of such items

Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown

While the exact criteria aren’t known, key words in title & tags seem to play a significant role. For example, the channel “Healthcare Triage,” which talks about healthcare policy realized they had 27 videos flagged because–in talking about prescription drug costs, the opioid epidemic, and treatments for diabetes–the algorithm thought those videos were celebrating illegal drug use. This was possibly due to the tag “drugs.”

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WHY DOES YOUTUBE DO THIS? 

YouTube needs to create a brand-safe (advertiser friendly) environment in order to maintain and grow the platform, including the Adsense monetization that creators benefit from. They need to be able to guarantee to blue chip companies that there is control over what their brand appears alongside. The Internet Creators Guild is aligned in finding ways to increase ad rates in order to make careers for professional online creators more sustainable. However, we expressed some concern about this issue and suggested (1) more human spot checks (2) an easier way to sort and review in video manager (3) refining the algorithm.

NOTIFICATIONS & APPEAL

Whereas it was previously unclear if a video had been demonetized, YouTube started rolling out features in 2016 in order to:

  1. Let you know when a video has been de-monetized.
  2. Show a notice next to all de-monetized videos.
  3. Allow you to request a manual review of a de-monetized video.
  4. Re-monetize videos that the appeal process finds to be not in violation of YouTube’s ad-friendly policy.

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When your video is de-monetized, this little yellow $ shows up.

Based on the ICG’s investigations, it looks as if re-monetization (if it happens) occurs in between 12 and 24 hours after a manual review is requested.

According to a YouTube representative, overall, less than 1% of partner videos have been de-monetized, and the appeal process is currently taking around 24 hours with a high rate of re-monetization.

WHAT DO YOU NEED TO KNOW AS A CREATOR?

It’s not the case that YouTube won’t be monetizing channels that cover current events or world news. But it’s worth being aware that creators who speak on sensitive subjects may be particularly affected by the algorithm erroneously de-monetizing videos.

Erroneous de-monetization will always result in lost income. Even now that the notification & appeals process is in place, a video could still be de-monetized for hours or days after upload while the manual review is pending. That could particularly hit hard at timely or viral content (which often means news-related and sensitive-subject videos).

We hope the new appeals process can help YouTube refine this system. In gathering data on videos that creators are submitting for manual review and studying what gets re-instated, the platform has the opportunity to refine the algorithm.

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How Do YouTube Adverts Work?

How does the YouTube decide which YouTube Adverts play on your videos?

Turns out YouTube Adverts work a lot like Google and Facebook ads do. Like on other free sites, the advertisers help fund the YouTube experience in return for exposure to ads. You’ll see certain ads over others because of your demographic groups, your interests (which is judged in part by what you search on Google and YouTube) and the content you’ve viewed before, including whether or not you’ve interacted with the advertiser’s videos, ads, or YouTube channel.

YouTube Adverts algorithms also try to make sure that people aren’t overloaded with ads while watching videos — so it actually sometimes won’t show ads on monetizable videos, even when there’s a demographic match.

Need some help with your YouTube Channel? Talk to us about YouTube Coaching! >>

Here are the five ad formats you can expect to see on YouTube, and how they work:

a) YouTube Adverts – Display ads, which show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad, depending on their selection.

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Image Credit: YouTube’s Creator Academy

b) YouTube Adverts – Overlay ads, which appear across the bottom 20% of the video window and currently only appears only on desktop and laptop computers. You can X out of the ad at any time.

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Image Credit: YouTube’s Creator Academy

c) YouTube Adverts – TrueView in-stream, skippable video ads, which are most common ads. These are the ones you can skip after watching for five seconds. Advertisers can put it before, during (yikes!), or after the video plays, and they get paid only if you watch at least 30 seconds of the clip or to the end of the video ad — whichever comes first.

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d) YouTube Adverts – Non-skippable video ads, which are those longer, 15-or-more-second ads you see before plays and can’t skip after any period of time, no matter how much you shout at your screen.

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Image Credit: YouTube’s Creator Academy

e) YouTube Adverts – Midroll ads, which are ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video. How the advertiser gets paid depends on the type of ad: If the midroll is a TrueView ad, then you’d have to watch 30 seconds of the end or the entire ad — whichever is shorter. If it’s a CPM-based ad, then you have to watch the entire ad no matter how long it is.

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Image Credit: YouTube’s Creator Academy

f) YouTube Adverts – Bumper ads, which are short- non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices and must be watched in their entirety before viewers can progress to the video they want to view.

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