fbpx
Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money? Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;

If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.

What Percentage of YouTubers Make Money?

Firstly, let’s set a few ground rules for this section.

When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.

The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.

YouTubers That Are Eligible to Make Money

At the time of writing, there are around 31 million YouTube channels on the platform. If we start with the lowest barrier to entry for YouTube monetisation—the YouTube Partner Programme—we know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we can’t easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number of YouTube channels with over 1,000 subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.

Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.

And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.

How Do YouTubers Receive Their Money? 3

Why is the Percentage so Low?

There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and moneymakers is the low barrier to entry.

It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.

Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.

Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.

What Does This Mean?

We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.

On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.

In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.

Other Ways of Making Money With a YouTube Channel

The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.

It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.

Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon. But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time. The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.

Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.

Multi-Channel YouTubers

In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.

It’s not uncommon among popular YouTubers to have more than one channel.

This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.

Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.

After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.

Final Thoughts

At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.

Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.

Now get out there and be the 0.25%!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

There is a multitude of ways to monetize a YouTube channel. Still, the most popular method remains YouTube’s built-in monetization features.

You will need to meet several criteria before you can monetize a channel (more on that later), but once you do, YouTube will begin showing ads on your eligible videos, and you will start earning a cut of the profits those ads generate.

There are typically a lot of questions surrounding YouTube’s Partner Program, which you have to become part of if you want to monetize your videos. Many of these questions come from the perspective of branding; a critical ingredient in any online presence.

The question of whether you have control over the ads that YouTube play place on or around your videos is a reasonable one to ask. After all, public perception is not always as nuanced as you might hope.

Can YouTubers Control Which Ads Are Shown?

If an ad for something controversial is played before your video, it can negatively affect your brand. Similarly, most YouTubers aren’t exactly keen on having ads for their rivals playing on their videos, either.

So can YouTubers control which ads are shown on their videos? – The short answer is no. YouTuber’s have no control over which specific ads are shown on or with their videos. However, you can disable specific advert categories in the Google Adsense settings to eliminate some niches you might wish to avoid like Gambling, Health etc

Still, you are not entirely powerless in controlling the branding of your channel. 

Let’s dig in a little deeper.

The YouTube Partner Program

Know your enemy, as they say. Before you even consider how to handle YouTube’s built-in monetization, you need to understand what is required for your channel to qualify.

It used to be the case that anyone who followed YouTube’s community guidelines could monetize their channel, but this changed in 2018 when the barrier to entry was significantly increased. The current requirements to become a YouTube partner are as follows;

  • Reside in a country or region where the YouTube Partner Programme is available.
  • Have at least 4,000 hours of valid watch time in the past 12 months.
  • Have at least 1,000 subscribers.
  • Have a linked AdSense account.

Most of these requirements are self-explanatory with the possible exception of “valid watch time”.

Watch time consists of accumulated watch time across all of your videos by any viewer. So, sixty different viewers could watch one minute of a different video each. That would count for the same amount of watch time as one viewer watching a single sixty-minute video.

The “valid” part refers mainly to the fact that, previously, YouTube’s Partner Program would factor in all views across your channel. That includes private and unlisted videos. Now, for it to be considered valid, it must be a public video.

Once you have met these criteria, and provided there are no issues with your account, you can sign up to be part of the YouTube Partner Program. And, after YouTube approves your channel (usually a few days), you can start monetizing your videos. It’s also worth noting that being accepted into the YouTube Partner Program is a channel by channel process.

If you start a second channel after being accepted to the program, you will have to go through the same process for that new channel.

Can YouTubers Control Which Ads Are Shown? 1

What Control Do YouTubers Have Over Ads?

Firstly, it should be noted that even though your channel is part of the YouTube Partner Program at this point, any individual videos you intend to monetize must meet their own criteria before they can be monetized.

When monetizing your video, YouTube will ask you to answer a few questions about the content. They will want to know if it has any offensive language, or if it is aimed at children, as well as a host of other things.

For the most part, the answers to these questions will affect the advertising that YouTube will show on your video. In the same way that you might not want certain things advertised with your brand, advertisers often don’t want their ads displayed with certain types of content.

For some types of content, this may mean YouTube won’t show any ads at all. If your content falls into this category, you should look into other ways of monetizing your videos.

Assuming your video is eligible to be monetized and you do decide to put ads on it, the only real control you have is where and how those ads are displayed. There are several options to choose from, and you can select some or all of them. These options are;

  • Display Ads
  • Overlay Ads
  • Sponsored Cards
  • Skippable Video Ads
  • Non-Skippable Video Ads

The timing of the in-video ads can also be set as “Before Video”, “During Video”, and “After Video”, with the further option of manually choosing the placement of “During Video” ads.

Overlay ads are those little banner ads you sometimes see in the bottom center of the video. The ones that you can close if you like. Display ads, on the other hand, are the ads that appear above the recommended videos (typically to the side of the video you are watching).

These ads are minimally intrusive and do not stop the viewer from watching the video. That means they are less likely to cost you views, but also less likely to make as much money as the more intrusive ads.

Cards are the little boxes that pop up in the video when you click “more information”, and, as you may have guessed, sponsored cards are ads placed in those boxes.

Finally, skippable and non-skippable ads are video ads that YouTube will play at the times you have allowed. These videos interrupt or delay your viewers from seeing your content.

Because of this, there is a higher risk that they will click away if the content is not grabbing them. That being said, this kind of ad is also worth considerably more money, so it’s a trade-off you will have to weigh up for yourself.

And that, along with not monetizing your video with the YouTube Partner Programme, is the full extent of control you have over YouTube ads on your videos.

Or is it?

Paid Promotions and Product Placements

Your earning potential through YouTube is not limited to the YouTube Partner Program alone. Indeed, some YouTubers do not use the program at all, feeling that the extra revenue does not warrant the added inconvenience to their viewers.

One of the more popular methods of monetizing a YouTube channel without using YouTube’s own methods is paid promotions and product placements.

This can be handled several ways, but typically takes the form of an in-video ad that you place in the video yourself, rather than leaving it for YouTube to do automatically. For this kind of arrangement, you will have to strike up a deal with an advertiser yourself, and so it’s impossible to say what constraints you might face on the content of the ad.

However, you will be in full control of what you do and don’t show.

If an advertiser demands something you are not comfortable with on your channel, you can choose to not work with them. Just be sure agree on the content of the ads before any legal documentation is signed. Failing to do so may result in you being legally obligated to show ads you are not comfortable with.

If you do implement this kind of monetization, there is a simple checkbox you will have to tick when you upload your video. This tells YouTube (and, consequently, your viewers) that your video contains paid promotion. In most cases, this will be an unnecessary precaution, as it is often obvious that there is paid promotion in the video.

For videos with product placement, however, or where it is not immediately clear that the video contains a paid promotion, this notice will act as full disclosure to your viewers.

Whether it is necessary for your content or not, you must make sure to check this box if it applies. Not doing so would constitute a breach of YouTube’s terms if you were ever found out. In extreme cases, you could even lose your channel!

Can YouTubers Control Which Ads Are Shown? 2

Affiliate Programmes

Affiliate program are not suitable for all types of YouTube channels, but for those they do suit, it’s an excellent way of monetizing your content. To explain how affiliate programs work, we will use Amazon as it is the most popular example of this kind of service. There are many affiliate programs to choose from, however.

To make use of Amazon’s affiliate program, you first sign up with their program. From there you can access special affiliate links to Amazon products. From a customer’s point of view, clicking an affiliate link looks no different from clicking a regular link.

The item is the same, the price is the same, and the process is the same. The difference that we’re interested in, however, is that you get a commission of any products that are bought through your affiliate link.

Now, if your channel has no relevance to anything you can buy on Amazon, then an Amazon affiliate link wouldn’t do you much good.

However, if your channel reviews things, or you do some product spotlights, or even if you have a professional setup and frequently get asked about your gear placing affiliate links to the related products in your video description can be a great way to monetize your content. It is also a great way to add a revenue source if you are already monetizing through some other means.

Leaving the Amazon example behind, there are many affiliate services, and some companies even have their own affiliate program. For instance, Udemy, an online learning platform, has its own affiliate program. There are also affiliate program related to books, entertainment, and a host of digital products.

Can YouTubers Control Which Ads Are Shown? 3

Crowd Funding

The final alternative to monetizing your channel that we’re going to cover is crowdfunding. Crowdfunding requires you to have a somewhat invested audience but is essentially your viewers choosing to compensate you for your content.

For this to work, you would need to be providing useful content that your audience is willing to pay for. People like to watch funny animal compilations, but they are probably not going to financially support you to make them when they can get that content elsewhere.

There are a few different ways to make this option available to your viewers, the most well-known one being Patreon. With Patreon, you can set different tiers that your patrons can contribute to, with rewards for each tier.

Patreon supports recurring payments, very much like a subscription. Another similar option is Ko-Fi, which is a little better suited to smaller, one-off payments. The theme of Ko-Fi is that your supporters are buying you a cup of coffee. It may help to think of this service as more akin to a tip jar.

For eligible channels, YouTube has an in-house alternative in the form of Memberships, which works in a very similar fashion to Patreon. Using YouTube’s system has the added convenience of not requiring your viewers to leave YouTube to support you.

Of course, you will have to meet YouTube’s requirements before you can use this feature.

Conclusions

While it is unfortunately true that you cannot control the ads that YouTube displays on your videos, you are not powerless in the presentation of your brand. You can choose not to show YouTube ads on your channel, and seek alternative ways of monetizing your channel.

It’s worth noting that YouTube advertising is not the most predictable source of income. In addition to fluctuating viewing figures, the type of video you make can significantly affect your earning potential. While some YouTuber’s have made a respectable income from a relatively small number of subscribers, other YouTubers have had viral hits with millions of views that only made a few hundred dollars.

Things like the length of your video and how long viewers watch for also has a significant impact on the earning potential of any specific video.

However you plan our your monetization strategies, remember that good content should be at the core of whatever you do. You can’t control YouTube’s ads, but you can control your content. Make it count.

Categories
TIPS & TRICKS VIDEO YOUTUBE

YouTube Face Partner Program Issues Day 1 – Monetization Broken & #YouTubePartnerCulling #YTPP #YPP

YouTube Face YouTube Partner Program Issues – Monetization Broken & #YouTubePartnerCulling // YouTube are reporting issues with its new YouTube Partnership Program roll out. Monetization broke, money trapped, features not working and people are not happy. Channel monetization reviews have been delays for weeks and in some cases people have been demonetized even when over the threshold.

Is you YouTube adsense money trapped? Use this link and close the account – goo.gl/2onpt6

Categories
TIPS & TRICKS VIDEO YOUTUBE

How To Make Money On YouTube Without Adsense – No YouTube Partner Program #YPP

🔴 How To Make Money on YouTube Without Adsense – No YouTube Partner Program Monetization #YPP [CHAT & Q&A]

Losing YouTube Monetization? Being removed from the YouTube Partner Program? Make money without youtube adverts. You can make money on YouTube without YouTube Monetization. You can make passive income online without adsense. Make money online with YouTube.

Affiliate Marketing, Amazon Marketing, Referrals, Merchandise, Products and Services.

BUY A T-SHIRT – https://goo.gl/Qwtnqh
SUGGESTED YOUTUBE EQUIP – http://amzn.to/2o8Eig9

HOW TO GET VIEWS FAST – https://www.youtube.com/watch?v=6OKH-Y3iTCs
HOW TO MAKE A YOUTUBE SUBSCRIBE LINK – https://www.youtube.com/watch?v=0vqJOAl7i10
HOW TO PROMOTE YOUR CHANNEL – https://www.youtube.com/watch?v=RMECVXXKsko
HOW TO TAG YOUR VIDEOS PROPERLY – https://www.youtube.com/watch?v=BveYRCktiFo
IS IT TOO LATE TO START YOUTUBE? – https://www.youtube.com/watch?v=Ikl62cZk42Y

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr

Categories
TIPS & TRICKS VIDEO YOUTUBE

MORE YOUTUBE CHANGES – NEWS FROM YOUTUBE CEO Susan Wojcicki [REACTION – CHAT & Q&A]

🔴 MORE YOUTUBE 2018 CHANGES — NEWS FROM YOUTUBE CEO [CHAT & Q&A] — New YouTube changes from YouTube CEO Susan Wojcicki, Policies, YouTube Future Goals, and YouTube’s Priorities for 2018. YouTube Famebit, Creator Blog, NewFeaturess, YouTube Reels, YouTube Community Tab and more.

RELEVANT BLOG LINKS
https://youtube-creators.googleblog.com/2018/02/my-five-priorities-for-creators-in-2018_1.html
https://youtube-creators.googleblog.com/2018/01/additional-changes-to-youtube-partner.html