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HOW TO MAKE MONEY ONLINE MARKETING SOCIAL MEDIA YOUTUBE

Can YouTubers Control Which Ads Are Shown?

Can YouTubers Control Which Ads Are Shown? 6

Yes, YouTubers can control some parts of which ads appear on their content, but they cannot hand-pick every ad shown on their videos.

That is the short version. The useful version is knowing exactly what creators can control, what YouTube controls automatically, and where people get confused between ad formats, ad categories, sensitive-topic blocks, and advertiser selection.

This guide breaks that down properly, so you know what is possible in YouTube Studio, what is not, and what creators should focus on if they want better monetisation without chasing myths.

Why trust this guide?

I am not writing this as an outsider. I am a YouTube Certified Expert. I have coached 500+ clients, built and grown multiple channels, earned six YouTube Silver Play Buttons, built a personal audience of 100k+, and spent years working across YouTube strategy, SEO, retention, metadata, channel systems, and monetisation.

Questions like this matter because monetisation myths waste a lot of creator energy. If you think you can manually choose perfect ads for every video, you will focus on the wrong lever. If you think you have no control at all, you miss tools YouTube does actually give you.

If you want the wider monetisation picture as well, read What Percentage of YouTubers Make Money?. If you want help applying any of this to your own channel, you can book a discovery call.

Quick answer: can YouTubers control which ads are shown?

Partly. YouTubers can control some ad settings, such as ad formats, mid-roll placement, and blocking certain ad categories or advertiser URLs, but YouTube still chooses which ads are actually served through its ad systems.

So the honest answer is yes, but only up to a point.

YouTube’s own Help pages make this pretty clear. When you monetise a channel, ads on your video are automatically chosen based on context such as your video metadata and whether the content is advertiser-friendly. At the same time, creators can still manage certain controls inside YouTube Studio.

What creators can control

This is the part people often overlook. Creators do have some meaningful levers.

Control area Can creators influence it? How much control?
Ad formats Yes Creators can choose which ad formats to allow on monetised videos
Mid-roll placement Yes Creators can manage and edit mid-roll positions on longer videos
Sensitive ad categories Yes Creators can block or allow certain sensitive categories
General ad categories Yes, to a degree Creators can block some general categories
Specific advertiser URLs Yes, to a degree Creators can block certain advertiser URLs in available controls
Exact ad selection for each viewer No YouTube serves ads automatically

YouTube Help confirms creators can block certain ads from appearing on or next to their content using blocking controls in YouTube Studio. It also says creators can choose ad formats and manage mid-roll ad breaks on monetised videos.

What YouTube controls automatically

This is the line that matters most: YouTube still decides what specific ad gets served to a specific viewer.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly.

Creators are not sitting there hand-picking Nike for one viewer, Adobe for another, and Grammarly for someone else. Ads are served through YouTube’s ad systems, auctions, Google Ad Manager, and other YouTube-sold sources. YouTube says ads on monetised videos are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly. https://support.google.com/youtube/answer/7438625 

Plain English version: you can shape the playing field, but you cannot personally hand-pick every ad that appears.

That is why the cleanest answer is “partial control, not total control”.

Ad categories and sensitive-topic blocks

One of the clearest forms of ad control creators do have is category-level blocking.

If there are certain types of ads you do not want appearing next to your content for personal, business, or brand reasons, YouTube allows creators to block some categories, including sensitive ones, inside YouTube Studio.

Type of control What it does Why it matters
Sensitive categories Lets creators block ads from selected sensitive categories Useful for brand alignment and channel comfort
General categories Lets creators block some broader ad categories Helps reduce mismatched advertiser themes
Updates in Studio Changes may take time to reflect Useful to know if you do not see an instant change

This is especially useful if you have a family-friendly brand, strong personal values, or a niche where certain categories would feel wildly off-brand.

Can you block specific advertisers?

To a degree, yes.

Historically, creators and publishers have had access to advertiser URL blocking controls in the broader Google ads ecosystem, and YouTube support material has referenced these controls for YouTube-hosted monetisation as well. The practical takeaway is that creators can have some limited advertiser-level blocking options, but this is still not the same thing as curating every ad partner one by one.

So again, the right mental model is not “I can choose exactly who advertises on my videos”. It is “I can exclude some things I do not want”.

Can YouTubers choose ad formats?

Yes. This is one of the most direct forms of control creators have.

YouTube’s upload and monetisation guidance says that creators in the YouTube Partner Programme can choose advertising formats for their monetised videos. YouTube also supports multiple formats such as skippable in-stream, non-skippable, bumper, and other watch-page ad inventory.

Question Best answer
Can creators choose whether monetisation is on? Yes
Can creators choose some ad formats? Yes
Can creators choose the exact brand shown to each viewer? No
Can creators block some ad categories? Yes

Can YouTubers control where mid-roll ads appear?

Yes, and this is often more strategically important than people realise.

YouTube Help says creators can manage and edit mid-roll ad slots on longer videos in YouTube Studio. There are multiple ways to place mid-roll ad breaks, including automatic and manual approaches.

Why this matters: mid-roll control can affect viewer experience, retention, and revenue far more than obsessing over which exact advertiser appears.

If you place mid-rolls badly, you can damage watch time and annoy viewers. If you place them sensibly, you can improve monetisation without trashing the viewing experience.

Fresh official facts worth knowing

This topic gets much clearer when you anchor it to official documentation instead of creator myths.

Fact Why it matters Source
YouTube says ads on monetised videos are automatically chosen based on context like metadata and advertiser-friendliness Confirms creators do not hand-pick every ad YouTube Help
YouTube says creators can block certain ads using blocking controls in Studio Confirms creators do have some real control YouTube Help
YouTube says creators can choose advertising formats and manage mid-rolls Shows practical levers inside monetisation settings YouTube Help
YouTube supports sensitive ad category blocking and changes may take up to 24 hours to reflect Useful for expectation setting YouTube Help

What this means for real monetisation strategy

If you are a creator, the right takeaway is not “I need to obsess over every advertiser”. The smarter takeaway is this:

  • Use the controls YouTube gives you for formats, categories, and mid-rolls.
  • Do not assume you can hand-pick every ad.
  • Focus on advertiser-friendly, watchable content if you want better monetisation outcomes.
  • Protect viewer experience, because retention still matters more than trying to micromanage the ad auction.

This is one reason creator earnings are better understood through RPM and the wider revenue system than through one ad event or one advertiser. If you want to widen the picture, read Do YouTubers Get Paid If You Have YouTube Premium?, Do YouTubers Get Paid More If I Watch the Whole Ad?, and Do YouTubers Get Paid If I Use AdBlock?.

Video pick: RPM vs CPM on YouTube

This is useful here because ad control questions make more sense when you understand the bigger revenue picture rather than one isolated ad event.

Tools that genuinely help you manage monetisation more intelligently

The old tools section needed a full rebuild. Tools should support a strategy, not pretend to replace one. These are the ones I would actually recommend first because they are relevant, trustworthy, and already supported by useful content on this site.

Tool Best for Why it earns a place here Best next step
YouTube Studio Monetisation settings, ad formats, mid-rolls, and analytics This is where nearly all meaningful creator-side ad control actually happens Learn how to read the right signals
vidIQ Topic research and search-led growth Useful because strong topics and audience fit influence monetisation far more than chasing individual advertisers Try vidIQ or read my vidIQ review
TubeBuddy Publishing workflow and optimisation support Helpful when your bigger issue is execution consistency rather than ad settings themselves Try TubeBuddy or read my TubeBuddy review
StreamYard Live formats and diversified monetisation Useful because many creators are healthier when they do not rely on watch-page ads alone Try StreamYard or read my StreamYard review
Syllaby Content planning and consistency Useful when your real bottleneck is publishing enough good content to create monetisation opportunities Try Syllaby or read my Syllaby review

Which tool should you pick first?

  • Start with YouTube Studio if you want real control over ad formats, category blocking, and mid-roll placement.
  • Use vidIQ or TubeBuddy if your bigger issue is content performance rather than settings.
  • Use StreamYard if you want a broader income mix that does not rely only on ads.
  • Use Syllaby if consistency is the bottleneck.

What I would do if I wanted healthier ad revenue

  1. Use YouTube Studio to set sensible ad formats and category blocks.
  2. Review mid-roll placement on longer videos.
  3. Focus on advertiser-friendly, high-retention content.
  4. Build a wider monetisation mix beyond ads.
  5. Stop trying to micromanage the exact ad auction outcome.

Final thoughts

If you came here for the fast answer, here it is again: yes, YouTubers can control some parts of which ads are shown, but not every specific ad.

Creators can influence formats, category blocks, some exclusions, and mid-roll placement. But YouTube still serves ads automatically through its ad systems based on context, suitability, and demand.

The smart move is not to chase total control. The smart move is to use the controls you do have, protect viewer experience, and build a channel that monetises well across the bigger system.

If you want help building that kind of channel, start with Who Is Alan Spicer?, read how I help creators and brands grow, or book a discovery call.

Frequently asked questions

Can YouTubers control which ads are shown on their videos?

Partly. Creators can control some settings like ad formats, mid-rolls, and some blocked categories, but YouTube still chooses the actual ads served to viewers.

Can YouTubers block certain ads?

Yes. YouTube provides blocking controls for certain ad categories and sensitive categories in Studio.

Can YouTubers choose the exact brand shown in ads?

No, not on a viewer-by-viewer basis. YouTube serves ads automatically through its own systems.

Can YouTubers choose ad formats?

Yes. Creators in the YouTube Partner Programme can manage monetisation and choose certain ad formats for eligible videos.

Can YouTubers control mid-roll ads?

Yes. Creators can manage and edit mid-roll ad breaks on longer videos in YouTube Studio.

Can creators block political or sensitive ads?

In many cases, yes. YouTube provides sensitive category blocking controls for creators in Studio.

Do blocked category changes happen instantly?

Not always. YouTube says changes can take time to reflect, sometimes up to around 24 hours.

What matters more than trying to control every ad?

Content quality, retention, advertiser-friendly topics, sensible mid-roll placement, and a wider monetisation mix matter more in practice.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

What Percentage of YouTubers Make Money?

What Percentage of YouTubers Make Money? The Honest Answer (2026)

Most YouTube channels never make meaningful money. The rule-of-thumb is around 0.25% — but that number needs real context. This guide covers the complete picture: how much YouTube pays per 1,000 views by niche, real 2026 income tiers, CPM and RPM data, country-by-country earnings, YouTube Shorts pay rates, the Q4 CPM spike, Connected TV earnings uplift, the March 2026 YouTube Shopping expansion, and a free three-mode earnings calculator.

Most YouTube channels never make meaningful money. That sounds blunt, but it is the truth. The upside is that this number is often misunderstood — YouTube contains millions of abandoned, inactive, experimental, and half-started channels that were never built as businesses.

If you are asking what percentage of YouTubers make money, the question underneath it is more useful: how realistic is it to build a channel that earns anything at all, and what separates the channels that do from the ones that never get there?

This guide answers that properly — and goes further. You will find the specific CPM and RPM numbers by niche, country-by-country earnings data, the Q4 seasonality effect on earnings, what YouTube’s Connected TV shift means for creator income, the March 2026 YouTube Shopping expansion, a free earnings calculator, and a clear timeline for how long it actually takes to make money.

Why trust this guide?

I am a YouTube Certified Expert — 500+ clients coached, six Silver Play Buttons, 100k+ personal audience, and years working across YouTube strategy, SEO, retention, and monetisation. If you want the wider strategy picture, read The Definitive Guide to Growing on YouTube in 2026. Want help with your channel? Book a discovery call.

Quick Answer: What Percentage of YouTubers Make Money?

A practical rule-of-thumb: around 0.25% of all YouTube channels earn meaningful money through YouTube’s built-in monetisation systems.

That figure needs context. Most articles quote it without explaining it — which is exactly why this page exists.

The more accurate version: most YouTube channels make nothing; a minority make some money; only a small fraction generate high income. About 4.3% of channels are enrolled in the YouTube Partner Program, but most of those earn under $200/month — technically monetised, practically not a business.

How Much Does YouTube Pay Per 1,000 Views in 2026?

⚡ QUICK ANSWER

How much does YouTube pay per 1,000 views?

In 2026, YouTube pays creators between $2 and $12 per 1,000 views for long-form content on average. Finance and tech channels can earn $10–$25+ RPM, while gaming and entertainment channels typically earn under $3 RPM. YouTube Shorts pay far less — approximately $0.03–$0.08 per 1,000 views. These are creator take-home figures after YouTube’s 45% revenue share.

This is the question that sits underneath the ‘what percentage make money’ question — because the answer changes everything. A channel with 100,000 monthly views in the finance niche earns $1,000–$2,500/month. The same channel in entertainment earns $150–$300. Same view count, completely different business.

Content Format Typical RPM (Creator Take-Home) After YouTube’s 45% Cut Key Variable
Long-form 8+ min (finance niche) $10–$25 Yes — advertisers pay $18–$45 CPM Mid-roll ads + high-value audience
Long-form 8+ min (tech/software) $7–$14 Yes Buyer-intent viewers
Long-form 8+ min (average niche) $2–$8 Yes Niche and audience geography
Long-form under 8 min $1.50–$6 Yes No mid-roll ads — fewer ad slots
YouTube Shorts $0.03–$0.08 Yes — pooled revenue model Volume play; use for growth not income
Live streams (ads only) $1–$5 Yes Super Chat adds significantly on top

RPM = Revenue Per Mille. What you actually receive per 1,000 total views after YouTube’s 45% cut. Source: TubeAnalytics 2026 creator dataset (50,000+ channels).

🍵 Why RPM Matters More Than Views

When I audit a channel, RPM is the first number I check — not subscribers, not views. A channel with 200,000 monthly views and a $2 RPM earns $400/month. A channel with 50,000 views and a $12 RPM earns $600/month. The channel with fewer views earns more. That’s the niche effect in practice.

The Real 2026 Numbers — What the Data Actually Shows

115M+

Total YouTube channels worldwide

5M+

Channels in YPP (Partner Program)

~4%

Active channels earning any ad revenue

<1%

Channels earning full-time income

Metric Number Source / Notes
Total YouTube channels 115M+ ytshark.com 2026 — includes abandoned, inactive, experimental channels
Active channels (≥1 upload per 90 days) ~50–65M ~57% of all channels show any recent activity
Channels in YouTube Partner Program (YPP) 5M+ YouTube CEO Neal Mohan’s 2026 creator letter
YPP as % of all channels ~4.3% 5M ÷ 115M — but YPP ≠ meaningful income
YPP creators earning under $200/month Majority Pew Research Center analysis of top channel distribution
Channels earning full-time income ($4,000+/mo) Well under 1% of active channels TubeAnalytics 2026 creator earnings analysis
Channels earning $50,000+/month Under 0.1% Top-tier; typically 1M+ subs with diversified revenue
YouTube paid creators total (past 4 years) $100B+ YouTube CEO blog 2026 — highly concentrated at the top
Average CPM all niches (2026) $6.15 Up 27.6% from $4.82 in 2025 — TubeAnalytics 50K-channel dataset
Non-ad revenue share for $10K+/month creators 41% Up from 31% in 2025 — IMH Creator Economy Report 2026

Sources: YouTube CEO Neal Mohan’s 2026 letter; ytshark.com; TubeAnalytics; Pew Research Center; Influencer Marketing Hub.

🔍 Why ‘0.25%’ and ‘4%’ Are Both Right

These numbers measure different things. 4% of active channels are in YPP — they can earn ad revenue. 0.25% earn meaningful money — enough to constitute actual income. Most YPP creators earn under $200/month from AdSense. Both figures are accurate. Neither tells the full story alone.

What Actually Counts as ‘Making Money’ on YouTube?

Most articles fail here — they count any income as proof of ‘making money’. A channel earning enough to buy a sandwich once a month is not a business. Here is a cleaner breakdown:

Level What It Usually Means Monthly Estimate What It Feels Like
Incidental income Low, irregular earnings from ads $1–$50 A nice surprise — not something you can plan around
Meaningful side income Regular monthly earnings with clear upside $100–$500 Covers tools, gear, software — starts being real
Part-time creator income Consistent revenue worth reinvesting $500–$2,000 Starts behaving like a small business
Full-time creator income Diversified revenue at salary-level reliability $4,000+ Usually built on more than AdSense alone
Creator business Multiple revenue streams, team, systems $10,000+ YouTube is top of funnel, not the whole business

Key point: when creators say they “make money on YouTube” they usually mean all revenue connected to their YouTube audience — including affiliate links, brand deals, digital products, coaching, and email funnels — not just AdSense. That is why topic, niche, and audience geography matter so much. See the top languages on YouTube for how language choice affects your income ceiling.

How YouTube Monetisation Works in 2026 — The Two-Tier System

YPP Tier Subscribers Needed Activity Threshold What It Unlocks
Early access (fan funding) 500 subscribers 3 public uploads in 90 days + 3,000 watch hours in 12 months OR 3M Shorts views in 90 days Super Thanks, Super Chat, Super Stickers, channel memberships — no ad revenue yet
Full ad revenue access 1,000 subscribers 4,000 watch hours in 12 months OR 10 million Shorts views in 90 days Ad revenue, YouTube Premium revenue share, full YPP monetisation suite

💡 Being ‘In YPP’ and ‘Earning Useful Money’ Are Not the Same Thing

A channel can be enrolled in YPP — technically monetised — and still earn $12/month. Meeting the threshold unlocks the system; it does not guarantee revenue. The threshold is the starting line, not the finish line.

Related: Do YouTubers Get Paid If You Have YouTube Premium? · Do YouTubers Get Paid More If You Watch the Whole Ad? · Do YouTubers Get Paid If You Use AdBlock? · Can YouTubers Control Which Ads Are Shown? · Do YouTubers Still Get Paid for Old Videos?

How Many YouTubers Actually Make Money? The Honest Version

What we can say with confidence:

  • Most channels never reach monetisation thresholds or turn access into useful income
  • ~4% of active channels are in YPP and can earn ad revenue
  • Most YPP creators earn under $200/month — barely covers the cost of making the content
  • Full-time creator income ($4,000+/month) represents well under 1% of active channels
  • The top 3% of channels attract over 90% of all YouTube views (Pew Research Center)
  • Creators earning $10K+/month now derive 41% of revenue from non-ad sources — up from 31% in 2025 (IMH 2026)
  • $85M/year (MrBeast) versus $12/month (first YPP video) — both are “monetised YouTubers”

Plain English: use 0.25% as the fast answer for meaningful direct YouTube monetisation. Most channels earn nothing. A smaller group earn a bit. A much smaller group builds a dependable side income. A tiny fraction builds a serious creator business. YouTube has paid over $100 billion to creators in the past four years — but that money is not distributed evenly. Not even close.

Realistic YouTube Income Tiers — With Actual Monthly Figures

Tier Subscriber Range Typical Monthly Ad Revenue What That Actually Means % of Active Channels
Pre-monetised 0–999 subs $0 No direct YouTube income yet — focus on audience fit and content quality ~96%
Early YPP 1,000–10,000 subs $20–$200/month The first cheque. Real but rarely meaningful without other revenue streams ~3%
Supplemental income 10,000–100,000 subs $200–$2,000/month Enough to reinvest or cover part-time income in high-CPM niches ~0.8%
Full-time creator 100,000–500,000 subs $2,000–$8,400/month Sustainable if paired with affiliates, sponsorships, or products ~0.15%
Major creator 500,000–1M subs $8,400–$15,000+/month Ad revenue alone approaching full business level ~0.04%
Top creator 1M+ subs $34,000+/month avg; $500K+ at top Creator business. Multiple revenue streams essential. ~0.01%

Ad revenue estimates: TubeAnalytics 2026 creator earnings analysis. Actual earnings vary significantly by niche, audience location, and content format.

⚠️ Subscriber Count Does Not Determine Revenue

A finance channel with 50,000 subscribers can out-earn a gaming channel with 500,000. Niche, audience geography, video length, and monetisation strategy matter far more than raw subscriber count.

YouTube CPM and RPM by Niche 2026 — Full Breakdown

CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually earn per 1,000 total views after YouTube takes their 45% cut. RPM is the number that matters to you.

Niche Typical CPM (US, 2026) Typical RPM (Creator) Why Advertisers Pay This Rate
Finance & investing $15–$50 $8–$27 High-value customers — a bank account is worth thousands to a financial advertiser
Insurance & legal $12–$38 $7–$21 Extremely high customer lifetime value
B2B software / SaaS $15–$40 $8–$22 B2B customers have large budgets; companies pay premium to reach decision-makers
Technology & software reviews $8–$25 $4–$14 Buyer-intent audience researching specific purchases
Digital marketing $10–$20 $5–$11 Marketing tools and agencies compete aggressively for this audience
Real estate & mortgage $8–$20 $4–$11 Transaction values are enormous
Health & medical $8–$18 $4–$10 Healthcare and wellness advertisers pay premium for qualified audience
Education & tutorials $6–$15 $3–$8 Edtech platforms target motivated learners
Food & cooking $4–$12 $2–$7 Strong general advertiser base but lower purchase intent
Fitness & lifestyle $3–$10 $1.50–$5 Broad audience but lower advertiser competition
Gaming (general) $2–$8 $1–$4 Younger, lower-income demographic — valuable at scale only
Entertainment & comedy $2–$6 $1–$3 Massive reach potential but weak advertiser targeting signal
Music $0.50–$3 $0.30–$1.50 Copyright complexity limits monetisation
Kids content (COPPA) $0.50–$3 $0.30–$1.50 Behavioural targeting disabled by law — significantly limits ad value

Source: TubeAnalytics 2026; FluxNote CPM Guide 2026; OutlierKit RPM data March 2026. Q4 CPMs run 20–50% higher. US audience assumed.

Same Views, Different Niche Channel A (Finance) Channel B (Gaming) Difference
Monthly views 200,000 200,000 Identical
CPM $25 $4 6.25x
Creator RPM (after 45% cut) ~$12/1,000 ~$2/1,000 6x
Monthly AdSense revenue ~$2,400 ~$400 $2,000 more from same traffic

Connected TV — The Hidden CPM Multiplier Most Creators Miss

⚡ QUICK ANSWER

Does YouTube pay more for Connected TV views?

Yes — significantly. YouTube CTV (Connected TV / TV screen) placements average $20–$25 CPM, a 30–60% premium over mobile and desktop. Over 45% of YouTube watch time now happens on TV screens, and CTV now drives roughly 75% of YouTube’s total ad spend. Creators with longer, lean-back content who attract TV-screen viewers earn measurably more per view without changing a single thing about their content.

Connected TV is one of the most significant and least-discussed factors in YouTube earnings in 2026. When your video gets watched on a living room TV versus a phone, the advertiser typically pays more — because TV viewers have longer attention spans, higher purchasing power, and are harder to reach through other channels.

Device / Platform Typical CPM Range Share of YouTube Watch Time Notes
Connected TV (TV screens) $20–$25 45%+ and growing 30–60% premium over other devices; advertisers pay top rates for lean-back attention
Desktop / Laptop $8–$15 ~25% Strong intent signals from search-driven traffic
Mobile $4–$10 ~30% Largest volume but lower CPM; ad-skip rates higher
YouTube Premium viewers (any device) Revenue share from subscription ~18% of total creator revenue No ads shown but creators earn from Premium revenue pool

📺 What This Means for Your Channel

If you create long-form educational, financial, tutorial, or documentary-style content — the type people watch comfortably on a big screen — you likely get more CTV views than you realise. Channels earning $100K+ from TV screens grew 45% year-over-year in 2025. Uploading in 4K triggers a ‘premium’ signal in the ad auction and can increase CTV CPM further.

Q4 CPM Spike — When YouTube Earnings Are Highest (and Lowest)

⚡ QUICK ANSWER

When is YouTube CPM highest?

YouTube CPM is highest in Q4 — October through December — when advertiser budgets peak for holiday campaigns. CPMs spike 30–60% above annual average during Q4, with Black Friday week seeing increases of 80–120%. The highest single day is typically in late November. January brings the sharpest drop: CPMs fall 30–50% as advertisers reset annual budgets. Monday consistently delivers the highest CPM across the week.

Period CPM vs Annual Average What to Do Why It Happens
Q4 (Oct–Dec) +30–60% above average; Black Friday week +80–120% Publish your highest-quality, highest-effort content. Maximise upload consistency. Holiday ad budgets. Brands aggressively bid to reach shoppers. Q4 is when the ad market is most competitive.
Q3 (Jul–Sep) +5–15% above average Back-to-school content performs well. Above-average baseline. Back-to-school advertising and pre-Q4 campaign testing.
Q2 (Apr–Jun) Near annual average Strong baseline. Good period for evergreen content builds. Steady advertiser spending after Q1 reset.
Q1 (Jan–Mar) -30–50% vs December Don’t panic — this is structural. Focus on content volume and evergreen SEO. Annual budget resets. Advertisers have spent most of their holiday budget.
Monday Highest day of week (~$3.53 avg) Schedule important uploads for Mon–Wed for best CPM. Advertisers reset weekly budgets; Monday bids are highest.
Weekend Lower than weekdays Weekend uploads still valuable for search traffic. Advertiser demand drops as campaign managers aren’t optimising.

The practical takeaway: your January RPM is not your actual RPM. Creators who panic-quit in Q1 because earnings dropped are misreading a structural annual cycle. The correct comparison is Q1 this year vs Q1 last year — not Q1 vs the previous December.

📅 Calendar Your Best Content for Q4

If you have a video idea that could go big — a comprehensive guide, a highly searched topic, or a competitive keyword — the best time to publish it is September or October. It builds momentum heading into the highest-CPM months of the year.

YouTube Earnings by Country — Why Your Audience Location Changes Everything

The same video, with the same number of views, can earn 5–10x more if the viewers are in the United States compared to India or Brazil. This is one of the most important and least-discussed variables in YouTube earnings.

Country / Region Average YouTube CPM (2026) RPM Range (Creators) Notes
United States $8–$25 (varies by niche) $4–$14 Highest-value YouTube market. Finance US = $20–$50 CPM
United Kingdom $6–$18 $3–$10 Second-highest English-language market
Canada $5–$16 $2.50–$9 Very similar to UK; strong advertiser market
Australia $5–$14 $2.50–$8 High-value English-speaking market
Germany $4–$12 $2–$7 Highest non-English CPM; strong B2B and finance advertisers
Netherlands / Nordics $4–$10 (avg ~$8.62) $2–$5.50 Small but premium audience
France / Spain $2–$8 $1–$4.50 Spanish global reach drives views but Latin American audience reduces average CPM
Brazil $0.50–$3 $0.25–$1.50 Huge audience, lower advertiser spend per viewer
India $0.50–$2 $0.25–$1.25 World’s second-largest YouTube audience; very low CPM — requires massive scale
Southeast Asia $0.30–$1.50 $0.15–$0.80 Growing audiences; CPM improving but significantly below Tier 1 markets

Source: Lenos CPM/RPM 2026; MilX RPM data. Niche overrides geography at extremes.

YouTube Shorts Earnings — What Shorts Actually Pay in 2026

⚡ QUICK ANSWER

How much do YouTube Shorts pay per 1,000 views?

YouTube Shorts pay approximately $0.03–$0.08 per 1,000 views from the Shorts ad revenue pool — compared to $2–$14+ RPM for long-form videos. Shorts revenue now accounts for 18% of total creator earnings on the platform (up from 11% in 2025), but per-view rates remain significantly lower than long-form. The strategic value of Shorts is audience growth and channel discovery — not direct monetisation.

Format Typical RPM / Per 1,000 Views Monetisation Model Best Strategic Use
Long-form video (8+ min) $2–$14+ depending on niche Direct ad placement — pre-roll, mid-roll, post-roll + Premium revenue share Primary revenue driver
Long-form video (3–7 min) $1.50–$8+ Pre-roll and post-roll only — no mid-roll Acceptable but leaves mid-roll money on the table
YouTube Shorts $0.03–$0.08 Pooled ad revenue fund — rate is shared across all eligible Shorts Top-of-funnel growth and new subscriber acquisition
Live streams Variable — can be high Ads during stream + Super Chat + Super Stickers + memberships Live engagement and fan funding; gaming channels earn 34% of revenue here

Creators who post both Shorts and long-form see 23% higher overall revenue than those focusing on either format alone (TubeAnalytics 2026). Use Shorts to grow. Use long-form to earn.

VIDEO

Revenue goes well beyond AdSense — especially important for Shorts-focused creators

Why Is the Percentage So Low? The Five Real Reasons

1. The barrier to starting is effectively zero

Anyone can start a YouTube channel in 10 minutes for free. That accessibility is good — but it floods the platform with channels that never had a serious monetisation plan. If starting cost £100, far fewer would start without thinking it through.

2. Most creators quit before compounding starts

The first 10–30 videos are usually the hardest and least rewarding. The algorithm doesn’t know you yet. Numbers are small. Most creators stop here. The channels that break through pushed through this window and kept publishing.

3. People chase views before building a monetisation model

Views without intent do not pay. A million views on a music lyric video earns far less than 50,000 views on a personal finance video from an engaged US audience. The strongest channels ask early: “if this channel works, how does it make money?” Most never ask. See How to Make Money on YouTube Without AdSense for the full multi-stream answer.

4. Packaging is the most common first bottleneck

Weak titles and thumbnails kill channels faster than poor camera quality ever will. This is the single most consistent finding across 500+ channel audits. A channel with mediocre production but strong packaging — clear thumbnails, curiosity-driven titles, well-structured intros — will outperform a beautifully shot channel with generic presentation every time.

5. Wrong niche for the CPM available

A gaming channel needs 10x more views than a finance channel to earn the same income. Many creators pick niches based on passion without understanding the CPM ceiling. Both channels can be worth building — but the finance creator reaches financial sustainability at 1/10th the audience size.

Problem Effect on Channel Effect on Earnings
Weak thumbnails and titles Low CTR — fewer people start watching Lower reach, lower watch time, lower revenue
Poor intros Retention drops in first 30 seconds Algorithm cuts distribution; fewer ads served
No niche clarity Audience confusion Harder to build trust or a relevant offer
No monetisation plan Traffic goes nowhere useful Views produce weak results even when volume is OK
Wrong niche for CPM Revenue ceiling too low Viable channel that can never make serious money from ads alone
Inconsistency Algorithm has nothing to work with Channel never reaches the scale needed for compounding

WORK WITH ALAN SPICER

Have a YouTube channel that isn’t making money? Let’s work out why.

YouTube Certified Expert · 500+ channels audited · UK-based

Book a Free Discovery Call →

The Real Money Is Often Beyond AdSense — Including One Big 2026 Development

Many of the strongest creator businesses use YouTube as the top of their funnel, not the entire business. One video can earn through multiple layers simultaneously.

Revenue Stream What It Is When It Works Best 2026 Update
AdSense / YouTube ads Platform ad revenue share — 55% to creator Any channel in YPP; higher CPM niches earn more Average CPM up 27.6% YoY to $6.15
Affiliate marketing Commission for recommending products Review, tutorial, comparison content High-intent YouTube audience converts well
NEW YouTube Shopping affiliate Tag products in videos/Shorts/live — earn commission on sales All YPP creators with 500+ subs from March 27, 2026 Expanded from 10,000-sub requirement to 500-sub tier. Revenue up 52% YoY. One creator attributes 40–50% of income to it.
Brand sponsorships Paid integration within videos 10K+ subs in a defined niche with engaged audience $200–$15,000+ per integration
Digital products / courses Creator-made paid content Educational, skill-based, expertise-driven channels High margin — $500–$50,000+ launches possible
Channel memberships Monthly recurring subscriber payments Strong community and repeat viewers +28% YoY growth in 2026
Super Chat / Super Stickers Live stream viewer donations Regular live streamers with engaged chat +45% YoY — gaming channels earn 34% of revenue here
Consulting / coaching Direct client work generated by YouTube Expertise channels — finance, marketing, business Highest margin — one client can exceed months of AdSense
Email list Off-platform audience ownership Any channel — requires deliberate capture strategy Email subscribers worth more long-term than YouTube subscribers

MARCH 2026 YouTube Shopping Expanded to 500-Subscriber Channels

On March 27, 2026, YouTube expanded its Shopping affiliate program to all YPP creators — including those who joined under the expanded 500-subscriber tier — removing the previous 10,000-subscriber barrier. Creators can now tag products from participating brands in videos, Shorts, and live streams and earn commissions on resulting sales. YouTube Shopping affiliate revenue grew 52% year-over-year in 2026. Source: YouTube official blog.

Why smaller channels can still win: Creators earning $10K+/month now derive 41% of revenue from non-ad sources, up from 31% in 2025 (IMH 2026). A channel with 5,000 engaged subscribers in a high-intent niche with an affiliate strategy and a consulting offer can out-earn a 500,000-subscriber entertainment channel. Channel size and channel income are not the same thing.

Amazon Affiliate Marketing for Beginners · Top Ways to Monetise Your YouTube Channel · How to Get Super Chat on YouTube

VIDEO

Two channels with the same views can earn wildly different amounts

How Long Does It Take to Make Money on YouTube?

⚡ QUICK ANSWER

How long does it take to make money on YouTube?

Most dedicated creators take 6–12 months to reach the 1,000 subscribers and 4,000 watch hours needed for full YPP access. Some fast-track in 3 months using Shorts and SEO-led content. After approval, first payment arrives 2–3 months later once earnings reach the $100 minimum threshold. On average, creators earn their first dollar around 6–8 months after launch — but this varies enormously by upload consistency, niche, and content quality.

Milestone Typical Timeline Fast-Track Path Main Variable
500 subscribers (fan funding tier) 2–4 months 1–2 months with Shorts strategy Upload consistency and niche search volume
1,000 subscribers + 4,000 hours (full YPP) 6–12 months 3–6 months with SEO-led content Niche demand, thumbnail CTR, retention
YPP application reviewed 1–30 days after applying Faster for clearly policy-compliant channels Content quality and policy compliance
First payment ($100 minimum threshold) 2–3 months after YPP approval Sooner in high-CPM niches with higher views Views + RPM determines how fast you hit $100
$500/month from AdSense 12–24 months 6–12 months in high-CPM niche Niche, view volume, RPM
$4,000+/month (full-time income) 2–5 years (AdSense alone) 12–18 months with diversified revenue Multi-stream monetisation essential

⏱️ The Honest Reality About Timeline

These timelines assume consistent uploading (1–2 videos/week), a searchable niche, and improving content quality over time. Creators who upload once a month or switch niche frequently take much longer or never get there. The biggest determinant is not talent — it’s consistency combined with an increasingly sharp understanding of what your specific audience wants to watch.

For the specific milestone breakdown: How to Get 1,000 Subscribers and 4,000 Hours Watch Time · How to Grow a YouTube Channel Fast

FREE TOOL

YouTube Earnings Reality Calculator

Estimate monthly ad revenue based on your actual channel variables — not a generic average.




100,000 views/month


Estimated Monthly AdSense Revenue

$350

RPM used: $3.50 · After YouTube’s 45% cut

AdSense estimate only — does not include sponsorships, affiliates, or memberships

RPM data sourced from TubeAnalytics 2026 creator dataset (50K+ channels). Estimates are indicative — your actual earnings will vary. Want a personalised analysis?

2026 YouTube Statistics Worth Knowing

Stat Figure Why It Matters Source
YouTube paid creators total (4 years) $100 billion+ Real money — but extremely concentrated at the top YouTube CEO blog, 2026
YouTube US ecosystem GDP contribution $55 billion YouTube has become infrastructure, not just entertainment YouTube CEO blog, 2026
US full-time jobs from YouTube ecosystem 490,000+ Platform generates real employment beyond creators YouTube CEO blog, 2026
Total YouTube channels 115M+ Context for how few channels earn anything meaningful ytshark.com, 2026
Channels in YPP 5M+ (~4.3%) Most channels never reach the first monetisation threshold YouTube CEO 2026 letter
Average CPM all niches (2026) $6.15 Up 27.6% from $4.82 in 2025 — ad rates improving TubeAnalytics 2026
Shorts revenue as % of creator earnings 18% Up from 11% in 2025 — Shorts monetisation growing fast TubeAnalytics 2026
Super Chat / Super Stickers growth +45% YoY Live streaming income increasingly significant TubeAnalytics 2026
YouTube Shopping affiliate revenue growth +52% YoY Expanded to 500-sub tier March 27, 2026 TubeAnalytics / YouTube
Non-ad revenue share for $10K+/month creators 41% Up from 31% in 2025 — diversification is the pattern IMH Creator Economy Report 2026
Creators under $15,000 annually Over 50% Even monetised creators mostly earn modest incomes IMH Creator Economy Report 2025
Creator economy total market size $250 billion+ YouTube is the highest-paying platform for long-form Goldman Sachs 2025
YouTube monthly active users 2.58 billion Massive platform — individual visibility harder every year Exploding Topics, 2026

How to Beat the Odds and Actually Make Money on YouTube

  1. Pick a niche with clear audience intent. Not just what you enjoy — what a specific person is actively trying to solve or learn. High intent = higher CPM = more monetisation leverage.
  2. Build around searchable, clickable problems. Evergreen searchable content compounds over time. A well-ranked tutorial from 2024 still earns in 2026.
  3. Design the title and thumbnail before you film. If you can't write a compelling title for the video idea, the idea isn't ready.
  4. Make videos 8+ minutes long. Mid-roll ads can double or triple revenue per video. This is one of the highest-leverage technical decisions for earnings.
  5. Study retention and CTR in YouTube Studio weekly. The data tells you what's working. Ignoring it is the most common mistake at every channel size.
  6. Add a monetisation path before YPP. Affiliate links, a service offer, or email capture can generate income before you hit 1,000 subscribers.
  7. Treat the channel like a system, not a pile of uploads. Consistent publishing, regular analytics review, iterating on what works. The channels that win are boring on the inside and compelling on screen.
  8. Use Shorts for growth, long-form for revenue. Shorts average $0.03–$0.08 per 1,000 views. Long-form earns $2–$14+. The play is feeding long-form with Shorts, not replacing it.

If you need help identifying the specific bottleneck for your channel, that is exactly what a YouTube Consultant does. You can also book a free discovery call to work through your specific situation.

VIDEO

Tools That Genuinely Help

Tool Best For Why It Earns a Place Here Start Here
YouTube Studio Analytics and decision-making Your first and most important tool. CTR, retention, RPM, traffic sources, and monetisation signals live here. Free — in your YouTube account
vidIQ Topic research and keyword-driven growth Topic discovery, keyword support, and planning decisions when used with judgement. Try vidIQ · Review
TubeBuddy Workflow, bulk updates, publishing Practical process support and efficient channel management. Try TubeBuddy · Review
StreamYard Live streaming, interviews, webinars Reliable streaming without technical overhead. Super Chat revenue depends on live streaming. Try StreamYard · Review
Gyre Pro Evergreen livestream loops 24/7 streaming from archive content — passive watch time and ad revenue. Gyre Pro Review
Syllaby Content planning and ideation When your bottleneck is running out of ideas or staying consistent. Try Syllaby · Review

People Also Ask

Do most YouTubers make any money at all?

No. Most YouTube channels either never reach monetisation thresholds or never turn that access into meaningful income. Of the ~4% of active channels enrolled in YPP, most earn under $200/month from AdSense.

How much does YouTube pay per 1,000 views?

Between $2 and $12 per 1,000 views for long-form content on average in 2026. Finance channels can earn $10–$25+ RPM; gaming and entertainment channels typically earn under $3 RPM. YouTube Shorts pay $0.03–$0.08 per 1,000 views. These are creator take-home figures after YouTube's 45% cut.

What is the difference between CPM and RPM on YouTube?

CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. RPM (Revenue Per Mille) is what you actually receive per 1,000 total views after YouTube takes its 45% cut. RPM is always lower than CPM and is the number that matters for income planning.

Can a small YouTube channel make money?

Yes — but often not primarily from AdSense. Small channels earn through affiliate links, consulting, lead generation, digital products, memberships, and YouTube Shopping. A 5,000-subscriber finance channel with a strong affiliate strategy can out-earn a 200,000-subscriber gaming channel.

How many subscribers do you need to make money on YouTube?

Fan funding features start at 500 subscribers. Full ad revenue requires 1,000 subscribers plus watch time or Shorts thresholds. YouTube Shopping affiliate is now available from 500 subscribers. Off-platform income — affiliates, services, digital products — has no subscriber minimum.

How long does it take to make money on YouTube?

Most dedicated creators reach full YPP access within 6–12 months of consistent uploading. Fast-track creators using SEO and Shorts can get there in 3–6 months. First payment arrives 2–3 months after approval once earnings hit the $100 minimum threshold.

Do YouTube Shorts pay well?

Not per view — Shorts pay approximately $0.03–$0.08 per 1,000 views versus $2–$14+ RPM for long-form. Shorts revenue has grown to 18% of total creator earnings in 2026, but the model is high volume, low per-view rate. The strategic play is using Shorts for audience growth that feeds long-form revenue.

What YouTube niche pays the most in 2026?

Finance and credit card content commands the highest CPM at $15–$50 per thousand impressions. After YouTube's 45% cut, finance creators typically see $8–$27 RPM. Insurance, legal services, and B2B software also rank in the top tier. Gaming and entertainment sit at $1–$4 CPM.

Does YouTube pay differently by country?

Yes — significantly. US viewers generate 5–10x more ad revenue per view than viewers from India or Brazil. A video with 100,000 views from a US audience can earn $1,500–$2,500 while the same video with a South Asian audience might earn $100–$300.

When is YouTube CPM highest?

Q4 — October through December — is when CPMs peak, running 30–60% above annual average with Black Friday week at 80–120% above average. Q1 (January–March) is the lowest period, dropping 30–50% from December as advertisers reset annual budgets. Monday consistently delivers the highest CPM day of the week.

What is Connected TV on YouTube?

Connected TV (CTV) refers to YouTube watched on television screens via smart TVs, streaming devices, and gaming consoles. CTV placements average $20–$25 CPM — a 30–60% premium over mobile. Over 45% of YouTube watch time now happens on TV screens, making CTV an increasingly important earnings factor for creators with lean-back content.

Is YouTube still worth starting in 2026?

Yes — if you treat it as a long-term system. The monetisation infrastructure has never been stronger. More revenue options, better analytics, YouTube Shopping now available at 500 subscribers. The channels that win in 2026 are better packaged, more useful, and more strategic about monetisation than their competitors.

WATCH ON YOUTUBE

99.75% of YouTubers Don't Make Money — Here's Why

Alan Spicer breaks down the real reasons the percentage is so low and what to do about it.

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What I Would Do If Starting From Zero Today

  1. Pick a niche with obvious audience intent — a specific person with a specific problem I can help solve.
  2. Map 20–30 videos around beginner questions, comparisons, pain points, mistakes, and myths — all searchable.
  3. Design titles and thumbnails before filming. If I can't write a compelling title for the idea, I don't film it.
  4. Make every video 8–10 minutes+ to unlock mid-roll ads from day one of YPP.
  5. Publish consistently long enough to gather real signal — at least 30 videos before drawing conclusions.
  6. Study YouTube Studio weekly: what did people click? Where did they leave? Build from the data.
  7. Add one monetisation path early — affiliate links, a service offer, or an email capture. Don't wait for YPP.
  8. Post 3–5 Shorts per week to grow audience, then funnel to long-form where the real revenue is.

Frequently Asked Questions

→ What percentage of YouTubers are monetised?
About 4.3% of all YouTube channels are enrolled in the YouTube Partner Program. If you mean 'earning meaningful money', the practical estimate is around 0.25% of all channels. YouTube does not publish a precise live count for this.
→ What percentage of YouTubers make a full-time income?
Well under 1% of active channels. Full-time creator income ($4,000+/month) is much rarer than basic monetisation because it requires higher view volumes, better monetisation strategy, and usually multiple revenue streams.
→ Can you make money on YouTube before 1,000 subscribers?
Yes. The early access YPP tier starts at 500 subscribers in eligible regions, unlocking fan funding and YouTube Shopping affiliate. Off-platform income — affiliate links, consulting, digital products — has no minimum subscriber requirement.
→ How much money does 1,000 subscribers make on YouTube?
There is no fixed amount. Subscriber count does not determine revenue. Niche CPM, audience location, video length, watch time, and monetisation strategy matter far more. A 1,000-subscriber finance channel may earn $200/month. A 1,000-subscriber entertainment channel may earn $8/month.
→ How much does YouTube take from creators?
YouTube takes 45% of ad revenue from long-form video ads, leaving creators with 55%. For channel memberships and Super Chat, YouTube takes 30%. For YouTube Shopping affiliate commissions, YouTube does not take a cut — creators receive the full commission from the brand.
→ Why does my YouTube CPM drop in January?
January CPM drops are structural and predictable — advertisers reset annual budgets after spending heavily in Q4. Drops of 30–50% from December are normal. This is not a permanent change. The correct benchmark is Q1 this year versus Q1 last year, not versus the previous December.
→ What type of YouTube channel makes the most money?
Finance, insurance, legal services, and B2B software command the highest CPM rates. A smaller channel in a high-CPM niche will typically out-earn a larger channel in a low-CPM entertainment niche. Execution still matters within any niche.
→ Is YouTube monetisation only AdSense?
No — and relying only on AdSense is one of the most common mistakes creators make. The strongest YouTube businesses combine ads with affiliate income, YouTube Shopping, sponsorships, digital products, memberships, live stream revenue, and owned audience assets like email lists.
→ How does Connected TV affect my YouTube earnings?
Significantly — if your content attracts TV-screen viewers. CTV placements average $20–$25 CPM, a 30–60% premium over mobile. Over 45% of YouTube watch time now happens on TV screens. Creators with longer lean-back content in finance, education, and documentary formats see the biggest CTV earnings uplift.
→ What is the YouTube Shopping affiliate program?
YouTube Shopping allows eligible YPP creators to tag products from participating brands in their videos, Shorts, and live streams. When a viewer clicks and purchases, the creator earns a commission. As of March 27, 2026, the program is available to all YPP creators including those at the 500-subscriber tier. Commission rates are set by individual brands.

Final Thoughts

If you came here for one number: around 0.25% of YouTube channels earn meaningful money through direct YouTube monetisation. That is still directionally right.

But the better answer is bigger. Most YouTube channels make nothing. A minority make some money. A smaller group earns useful side income. A tiny fraction builds a serious creator business. The gap between those groups is not talent or luck — it is niche selection, packaging quality, consistency, video length strategy, and a monetisation model that goes beyond waiting for AdSense.

You do not need millions of subscribers to make YouTube worth it. You need a channel built on demand, trust, strong packaging, decent retention, 8-minute+ videos that unlock mid-roll ads, and a monetisation model that fits the audience. Add YouTube Shopping affiliate from 500 subscribers, build an email list from day one, and treat AdSense as one of several income streams rather than the entire business.

That is the difference between uploading videos and building a creator business. If you want help building the second one: book a discovery call · how I help creators and brands · The Definitive Guide to Growing on YouTube in 2026.

WORK WITH ALAN SPICER

Want a channel strategy built around your niche, audience, and income goals?

YouTube Certified Expert · 500+ channels audited · UK-based

Book a Free Discovery Call →

Sources: YouTube CEO Neal Mohan's 2026 creator letter; YouTube Official Blog (Shopping expansion March 2026); ytshark.com channel statistics 2026; TubeAnalytics State of YouTube Monetization 2026 (50K+ channel authenticated dataset); Pew Research Center YouTube channel distribution analysis; Influencer Marketing Hub Creator Economy Report 2025/2026; Goldman Sachs Creator Economy Research March 2025; FluxNote CPM/Seasonality Guide 2026; OutlierKit RPM data March 2026; MilX CPM/RPM rates 2026; Lenos CPM/RPM Rates 2026; Alphabet Inc. Q4 2024 SEC filing; CNBC YouTube creator pay report September 2025; YouTube Partner Programme official documentation. CPM/RPM figures are averages — individual channels vary significantly by content quality, audience geography, and seasonality. Last reviewed: April 2026. This post provides general information and does not constitute financial advice.

 

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HOW TO MAKE MONEY ONLINE NEWS SOCIAL MEDIA YOUTUBE

You Can FINALLY Monetize YouTube Shorts

YouTube Shorts Monetization is HERE! [Huge New York Times Leak]

YouTube Shorts monetization is finally coming in 2023. A New York Times leak has hinted that YouTube Shorts will finally be added to the YouTube Partner Programme and creators will get a 45/10/45 split on all revenue with 10% going to musicians and 45% going to the platform.

Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits our program offers, including the various ways to make money like ads on long-form and Fan Funding.

We also want to support creators who are even earlier in their YouTube journey, from gamers showing off their speed runs to trendsetting DIY makeup tutorials. A new level of YPP with lower requirements will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers and Channel Memberships. To reward creators across a range of formats, we’ll have paths for long-form, Shorts and Live creators to join this new tier in 2023. Stay tuned for more details.

To be clear, nothing will change with our existing criteria—creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. But these changes reflect the diversity of our growing creator community. Creators can choose the one option that best fits their channel while we maintain the same level of brand safety for advertisers. You can learn more here.

What are YouTube Shorts?

You might be reading this and wondering “what the hell is a YouTube Short?”, but don’t worry, we’re going to fill you in.

YouTube Shorts are essentially YouTube’s answer to Instagram and Facebook Stories. They are short videos—less than 60 seconds to be precise—that are intended for continuous consumption. In essence, YouTube wants viewers to sit and watch several Shorts one after the other, with the ultimate aim being to keep those viewers on the website for longer.

Many of us will happily sit through a 10-15 minute video, and if YouTube can put the right Shorts in front of a viewer, that 10-15 minute window could see them viewing 15-30 Shorts (many Shorts are much less than 60 seconds). These videos are primarily made for mobile viewing, something that is evident when you look at the portrait aspect ratio.

While regular YouTube is the kind of experience you can set up in front of your computer or laptop head off down the rabbit hole, YouTube Shorts is more of a “kill five minutes at the bus stop” kind of experience.

Why make YouTube Shorts?

You have been on the YouTube platform for years and you have always been told to stick to horizontal rather than “ugly looking vertical£ videos – why start making vertical videos now?

YouTube wants to win the new young creator demographic away from TikTok and to do that they are pushing the feature very hard to viewers.

Your videos could show up under the first suggested video on the mobile app giving you a large boost of views. Adopt it early and you could see great results before EVERYONE uses it! Make eye catching relevant videos and you could get featured against established large youtube channels.

Imagine if you could be one of the first people on YouTube all those years ago. Or one of the first people to grow an audience on Twitter and Instagram… this is your chance at a fresh new medium, but this time its supercharged by YouTube!

Even YouTube is exited about the tool

Get discovered: Every month, 2 billion viewers come to YouTube to laugh, learn and connect. Creators have built entire businesses on YouTube, and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts.

I have been testing YouTube shorts and seen huge jumps in views even when the channel has only 65 subscribers!

Can YouTube beat TikTok?

Where Can I See YouTube Shorts?

YouTube shorts are currently curated by YouTube and displayed under videos on the mobile app.

It has its own shelf that you can swap through and the youtube shorts normally match the topic of the main video above – for example if you are watching a tech tips video you might see tech related short stories.

What is YouTube Shorts sizes? ratio?

The standard aspect ratio for YouTube Shorts 9:16. YouTube may add more padding for optimal viewing. The padding is white by default, and dark grey when Dark theme is turned on.

Recommended resolution & aspect ratios for YouTube Shorts.

For 9:16 youtube shorts aspect ratio, encode at these resolutions:

2160p: 2160×3840
1440p: 1440×2560
1080p: 1080×1920
720p: 720×1280
480p: 480×854
360p: 360×640
240p: 240×426

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TIPS & TRICKS VIDEO YOUTUBE

YouTube Face Partner Program Issues Day 1 – Monetization Broken & #YouTubePartnerCulling #YTPP #YPP

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YouTube Face YouTube Partner Program Issues – Monetization Broken & #YouTubePartnerCulling // YouTube are reporting issues with its new YouTube Partnership Program roll out. Monetization broke, money trapped, features not working and people are not happy. Channel monetization reviews have been delays for weeks and in some cases people have been demonetized even when over the threshold.

Is you YouTube adsense money trapped? Use this link and close the account – goo.gl/2onpt6

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TIPS & TRICKS VIDEO YOUTUBE

How To Make Money On YouTube Without Adsense – No YouTube Partner Program #YPP

How To Make Money On YouTube Without Adsense - No YouTube Partner Program #YPP

🔴 How To Make Money on YouTube Without Adsense – No YouTube Partner Program Monetization #YPP [CHAT & Q&A]

Losing YouTube Monetization? Being removed from the YouTube Partner Program? Make money without youtube adverts. You can make money on YouTube without YouTube Monetization. You can make passive income online without adsense. Make money online with YouTube.

Affiliate Marketing, Amazon Marketing, Referrals, Merchandise, Products and Services.

BUY A T-SHIRT – https://goo.gl/Qwtnqh
SUGGESTED YOUTUBE EQUIP – http://amzn.to/2o8Eig9

HOW TO GET VIEWS FAST – https://www.youtube.com/watch?v=6OKH-Y3iTCs
HOW TO MAKE A YOUTUBE SUBSCRIBE LINK – https://www.youtube.com/watch?v=0vqJOAl7i10
HOW TO PROMOTE YOUR CHANNEL – https://www.youtube.com/watch?v=RMECVXXKsko
HOW TO TAG YOUR VIDEOS PROPERLY – https://www.youtube.com/watch?v=BveYRCktiFo
IS IT TOO LATE TO START YOUTUBE? – https://www.youtube.com/watch?v=Ikl62cZk42Y

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr ◄

Categories
TIPS & TRICKS VIDEO YOUTUBE

MORE YOUTUBE CHANGES – NEWS FROM YOUTUBE CEO Susan Wojcicki [REACTION – CHAT & Q&A]

MORE YOUTUBE CHANGES - NEWS FROM YOUTUBE CEO Susan Wojcicki [REACTION - CHAT & Q&A]

🔴 MORE YOUTUBE 2018 CHANGES — NEWS FROM YOUTUBE CEO [CHAT & Q&A] — New YouTube changes from YouTube CEO Susan Wojcicki, Policies, YouTube Future Goals, and YouTube’s Priorities for 2018. YouTube Famebit, Creator Blog, NewFeaturess, YouTube Reels, YouTube Community Tab and more.

RELEVANT BLOG LINKS
https://youtube-creators.googleblog.com/2018/02/my-five-priorities-for-creators-in-2018_1.html
https://youtube-creators.googleblog.com/2018/01/additional-changes-to-youtube-partner.html