fbpx
Categories
DEEP DIVE ARTICLE LISTS YOUTUBE

Top 7 Highest Paid Niches on YouTube

Anyone whose familiar with the topic of YouTube as a money-making opportunity will be familiar with the concept of niches.

If you’re not, all you really need to know for this post is that some niches are worth more to advertisers than others, and the more valuable a niche, the more revenue it has the potential to generate for YouTubers.

Choosing the right niche (or niches) is key to not only ensuring that your channel is financially successful, but also to ensuring that you can maintain the kind of momentum necessary to stick at it long enough to be successful. With that in mind, we’ve picked out seven of the highest paid niches on YouTube.

It’s best to pick a niche you are interested in, but that doesn’t mean you can’t lean towards a more valuable niche that you’re interested.

And now, in no particular order…

Affiliate Marketing

It probably shouldn’t come as a surprise that one of the best paying niches on YouTube is about another way of earning money.

Affiliate marketing—earning income through referrals—typically commands a CPM (cost per thousand views) of around $12 to $22, and is probably the highest paying niche available.

Because affiliate marketing is such a viable way to succeed, there is a lot of interest in affiliate marketing products and, as a result, a lot of interest in advertising said products And, because YouTube ads work on a bidding system, the more interest there is in advertising something, the more money those advertisements will generate.

Top 7 Highest Paid Niches on YouTube 1

Personal Finance

Our next pick, and something that you might see as establishing a bit of a trend on this list, is personal finance.

Being financially successful is about more than finding ways to make lots of money, you also need to manage your money well, and more of us are coming to learn that.

That’s where personal finance products come in. These might be anything from debt management consultations to services and software for tracking your finances. Videos making content in this niche can expect to see a CPM of between $4 and $12.

Business Advice

In much the same vain as the personal finance pick, business advice is also a very lucrative niche, often commanding CPMs in excess of $10. This one makes a lot of sense, as more and more opportunities for small businesses become accessible to regular people, more of us are looking to start a business of our own.

It could be a craft brewery, a 3D print on demand business, an Etsy store, or any number of other ways to start a business without hundreds of thousands in capital. But those people still need advice on running a business, which is why this niche is so competitive.

Drop Shipping

Very much continuing the theme of our last pick, drop shipping is a business model whereby a business owner markets and sells products that another company stocks and ships, that company being a drop shipping company.

This works to both companies advantage, as the smaller company does not need to worry about purchasing and storing lots of expensive stock, and the larger company does not need to worry about things like customer service.

This model of business has found a lot of success in the Internet age, and videos in this niche can expect to see CPMs in the region of $7 to $14.

Print on Demand

There isn’t a great deal to be said about print on demand that wasn’t said in our drop shipping pick because the basic business model is very similar, and so are the CPM figures.

Many drop shipping services will offer a print on demand component on some of their products, allowing companies to offer those products with their own branding.

Top 7 Highest Paid Niches on YouTube 2

Trading and Investing

It’s probably obvious to you now that all of the highest paid niches on YouTube are ones that revolve around finances in some form or another, so you shouldn’t be surprised to see investing and trading on here.

Videos on the hows and whys of investing, as well as tips for those brave YouTubers who are willing to put that information out there, do very well in their own right, but content in this niche that trading platforms, signal services, and the multitude of investing and trading related services and products can advertise on routinely see CPMs as high as $18.

Content Creation

Our last pick might not be the most lucrative in terms of CPM—typically around $5 to $10, if you were wondering—but it is probably the most relevant to anyone reading this post.

Content creation is big business these days, whether it is creating content on video platforms like YouTube, or making podcasts, writing blog posts, or any number of other ways to make things and put them out into the world.

Crucially, there is a seemingly endless supply of products, tools, and services to help people in their content creation endeavours, which means there is plenty to advertise about.

Final Thoughts

While the niches shown here are hot right now, this is very much a volatile marketplace, and there are so many factors that can affect it.

If you can find a niche you are comfortable working in and interesting in making content for, you are in the ideal position as a YouTuber, because you will enjoy what you do.

We understand that many YouTubers don’t necessarily have that luxury, however, and it is sometimes necessary to hunt for the niche that makes the most financial sense. As with most areas of online revenue generation, the best advice you can take here is to not put all of your eggs in one basket.

If you focus everything on one niche, and that niche takes a dive for some unforeseeable reason, you will find yourself in a sticky spot.

If you can diversify your content and tackle multiple niches in different areas, you stand a much better chance of withstanding any dramatic changes to any single niche’s popularity.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Percentage of YouTubers Make Money?

One of the most commonly asked questions about YouTubing is how much money a typical YouTuber makes, and it’s a tough one to answer because the variation between one YouTuber and the next can be substantial. A much less commonly asked question is what percentage of YouTubers make money? Arguably, it’s a more enlightening question for someone considering getting into YouTube to ask. Here’s why;

If you ask how much a YouTuber earns, you could have an answer anywhere from $30 per month to £30,000 per month. It’s not a particularly useful question in that regard. But the question of what percentage of YouTubers make money at all will give you pretty good idea of how hard it can be to make money on the platform, which, for most users, isn’t as easy as they’d like.

What Percentage of YouTubers Make Money?

Firstly, let’s set a few ground rules for this section.

When we say “make money” we are talking about a substantial enough sum to be considered an income, be it a secondary income or the main thing. Technically speaking, someone who makes the equivalent of $3 a month from their YouTube channel is making money, but it’s hardly worth noting. For the purposes of this post, we’re going to arbitrarily put a cut-off point at $50 a month. This is still a very small amount when you consider the amount of work that goes into an average YouTube channel, but it’s at least enough to pay for a nice meal or the occasional upgrade of your gear.

The other rule is that we are talking exclusively about money made through YouTube. We’ll explore this a little more near the end of the post, but it is entirely possible for someone to make almost nothing on YouTube and still be earning a lot from Patreon or merch sales. We are looking exclusively at things like the YouTube Partner Programme, memberships, and super chats.

YouTubers That Are Eligible to Make Money

At the time of writing, there are around 31 million YouTube channels on the platform. If we start with the lowest barrier to entry for YouTube monetisation—the YouTube Partner Programme—we know that the criteria here requires the YouTuber to have at least a thousand subscribers. There are other factors, such as 4,000 hours watch time and good standing regarding the community guidelines, but we can’t easily find this information out for every YouTuber on the platform. However, according to AskWonder, the number of YouTube channels with over 1,000 subscribers is less than 80,000. Now, granted, these numbers are a little rough around the edges, but the disparity is clear, even if you allow for a substantial margin for error.

Based on these two metrics alone, we can estimate that at most, around 0.25% of all YouTube channels are making money. That’s not a lot.

And, when you consider that not all channels that are have over a thousand subscribers can actually make money, and that even those that can make money might not be making much money at all, it starts to paint a bit of a bleak picture.

How Do YouTubers Receive Their Money? 3

Why is the Percentage so Low?

There are probably a lot of complicated factors that play some role in this number, but the biggest, simplest explanation for this enormous disparity between channels and moneymakers is the low barrier to entry.

It costs nothing, financially, to set up a YouTube channel, and it doesn’t take much in the way of effort, either. This is great for giving more people the opportunity to create content, but it has the side effect of allowing people through the door that haven’t really thought about what they’re getting themselves into. For zero dollars and a minute or two creating a YouTube account and channel, you can have your very own YouTube channel. And, if it doesn’t pan out, you can just delete the channel, or even abandon it.

Potential YouTubers don’t need to ponder the implications or weigh up the pros and cons because there is no penalty for failing. If there was a fee to create a YouTube channel, there would be far fewer channels not making money, because YouTubers would put more thought into whether they really wanted to start a channel—and whether that channel could succeed—before they started.

Of course, we are not arguing for YouTube to raise the barrier to entry on YouTube, just highlighting this dynamic.

What Does This Mean?

We can’t tell you what to take away from information like this, but it is worth noting that there are two ways to look at this. On the one hand, the fact that such a vanishingly small percentage of YouTube channels are even in a position to make money through the platform (which, again, doesn’t guarantee that they are making money) is a bit grim if you are considering becoming a YouTuber and hope to make it a career.

On the other hand, the vast majority of the channels on YouTube are either hardly updated or abandoned entirely. We don’t know exact figures, but if YouTube ever decided to run an automated sweep and delete all the channels that have no videos, there would almost certainly be a noticeable drop in the total channels.

In other words, you shouldn’t be disheartened by the number of channels that fail. There is no external factor making them fail for the most part; it’s just them. Either a lack of ambition or drive. The truth is, if you can make semi-decent content in a niche that has enough interest, getting over a thousand subscribers is a matter of time and patience.

Other Ways of Making Money With a YouTube Channel

The above methods rely on YouTube’s moneymaking methods, and, as such, we can make inferences from other aspects of the platform, as we did with the subscriber count and the YouTube Partner Programme criteria. The reality of making money as a YouTuber is a little more complex than that.

It is entirely possible to make money from your YouTube channel away from the YouTube platform, and it is also possible to be in a position where you have a substantial following but can’t monetise your content on YouTube itself. Granted, we are not talking significant numbers here, but these channels do exist.

Now, if your YouTube channel doesn’t have a sufficient number of subscribers or watch time to meet the YouTube Partner Programme requirements, it’s unlikely you or your brand is known enough to be making any substantial earnings somewhere else, like Patreon. But YouTube channels find themselves excluded from the YouTube Partner Programme—either on a video-by-video basis or channel-wide—on all the time. The most common cause would be creating content that goes against YouTube’s monetisation policy (politics, violence, firearms, anything made for children, etc.). In this manner, a channel could have a million subscribers but be excluded from the YouTube Partner Programme and be unable to make money through YouTube directly. They could also be excluded because of copyright or community guideline strikes.

Still, given the above information about how many channels have over a thousand subscribers, we can’t see the percentage of YouTubers making money using systems other than the YouTube Partner Programme being significant enough to change the shape of things.

Multi-Channel YouTubers

In addition to channels that make their money from places other than YouTube, we could also quickly mention YouTubers with multiple channels.

It’s not uncommon among popular YouTubers to have more than one channel.

This typically happens because they are in a niche and their audience wants to see a specific type of content from them, but the YouTuber wants to branch out and do new things. Creating a second channel allows them to do that branching out without alienating any of their audience who might not be interested, since anyone who follows them to the second channel will know they are getting something different.

Now, we can’t practically find out how many of those 31 million YouTube channels belong to a YouTube with more than one channel. Almost certainly some of the 99.75% of YouTube channels that have less than a thousand subscribers will belong to a YouTuber with another channel that is making money. Still, we see no reason to believe the number is high enough to significantly change the landscape we have laid out.

After all, even if every single channel in the 0.25% that has over a thousand subscribers owned a second channel with less than a thousand, that would still only be a quarter of a percent shifted from the not making money side to the making money side.

Final Thoughts

At first glance, the number of YouTubers that are able to monetise their YouTube channel at all—let alone make a good amount of money from it—looks a bit depressing. Sure, 80,000 is a big number, but it’s a tiny fraction of the 31 million strong whole that is all the YouTube channels.

Just remember that most of that 31 million belongs to YouTubers who gave up, or perhaps never even got started in the first place. Let this post be a reminder that success is far from guaranteed when you start YouTubing, but don’t let it put you off starting at all. If anything, this should illustrate the importance of having some kind of plan.

Now get out there and be the 0.25%!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube Reviewing Products

One of the great things about YouTube, both as a source of revenue and as a creative outlet, is that there are so many ways to be successful.

There are wildly successful YouTubers in just about every niche and making just about every kind of content there is. From gaming videos that are pure gameplay—no commentary—to in-depth guides on how to make an amazing home cooked meal. If you want to get a feel for what it is like to camp out in the wilderness with nothing but a knife, there’s content for that.

Want to see someone attempt to build a real-life Iron Man suit? There’s a video out there for you.

This wealth of variety is a two-way street, of course. Not only does it mean that you can find just about any kind of content you want, it also means you can make just about any kind of content you want, and reviewing products is one such type of content that can be both creatively fulfilling and financially successful.

What Are YouTube Product Reviews?

Product reviews on YouTube can cover everything from a “Top 10 Moustache Trimmers” list video to an in-depth review of a cryptocurrency marketplace.

The format can vary significantly, also.

When you think of YouTube reviews, you tend to think of videos where the YouTuber lays out the details of the product, perhaps talks about the kind of use cases you would want it for, and maybe even compares it to similar products. In reality, review videos can be ridiculously over the top or unconventional.

They can even be subtle in the sense that it is not immediately obvious that the video is a review, but nevertheless gives the viewer all the information that a review would give.

Many YouTubers have found themselves becoming unintentional product reviewers as an organic result of their channel’s subject matter. For example, there is a strong niche around camping on YouTube, and many camping YouTubers have found themselves spending whole videos talking about the gear they use after being asked repeatedly by their viewers to do so. The same can be said for musician YouTubers and their gear, and any number of other niches where product reviews were never the main purpose of the channel.

There is a limit to this, of course. For example, the “Will it Blend?” format of days gone by, where various products were thrown into a blender to see if they would blend, doesn’t really tell the viewer much about the product’s capabilities beyond being blended (though it was an effective marketing campaign for the blender itself).

As a general rule, a product review video should tell the viewer any important information they might want to know about the product—such as specifications—give the viewers some basis of comparison so that those less informed about the type of product are not left behind, and, usually, give some kind of subjective opinion. If we were to apply these basics to a video of a new mobile phone, you might include the following key sections;

  • The technical specifications of the phone
  • How those specifications stack up next to a similarly-priced phone
  • Your recommendations—who is the phone good for? Is it worth the money?

As we mentioned above, the actual presentation in which you get this information across is entirely up to you, and there is a lot of scope for creativity there.

How to Make Money on YouTube Reviewing Products

So, to the crux of the post; how to make money on YouTube reviewing products. Like the content of the videos themselves, there are many ways to monetise your product reviews.

We’re going to cover the main ones, but before we do, let’s go over some ground rules that apply to all the below.

Firstly, content is king. It sounds cliché, but it’s cliché for a reason. All the tricks in the world will only get you temporary success (if any) if the underlying content isn’t up to scratch.

However you decide to approach your product review videos, you should do your best to make sure the content is the highest quality you can achieve, both in terms of the contents and the literal quality of the video.

The next universal thing you do is be honest with your viewers when making sponsored content.

This applies to YouTubers of all stripes, but even more so when we’re talking about YouTubers who review products. If you have been paid to do a particular review, regardless of whether the review is 100% honest and not flattering at all for the product, even if all the company did was send you a free product to do the review with and aren’t actually paying you, you need to tell your viewers.

It might put some people off, but not nearly as many people as it will put off if they find out you have been getting paid to review products and not been up front about it. In some situations, this can also get you in legal trouble.

Finally, as we touched on above, make sure you give the viewers the information they came for.

There is nothing wrong with making content where you throw an iPhone in a blender or drop a laptop from water tower to see if it still works after, but if you want people to come to your channel for product reviews, you need to give them the important information somehow.

How to Make Money on YouTube Reviewing Products 1

A Basic Product Review Channel

With a basic review channel, you would be monetising your videos through the YouTube Partner Programme, earning revenue from the ads displayed on your videos. In terms of a pure views-to-revenue conversion, this isn’t the most effective way to monetise your content, but it is the easiest.

Your channel will need to meet certain criteria to be allowed into the YouTube Partner Programme, such as having at least 1,000 subscribers and 4,000 hours combined watch time across the whole channel over the last year, as well as some other criteria.

Relying solely on the YouTube Partner Programme will limit what you can review. For example, if you are reviewing fire arms, you probably aren’t going to be able to monetise that content using YouTube’s monetisation programme.

The same goes for things like tobacco products, adult toys, and host of other things that advertisers aren’t necessarily keen on their ads being displayed next to.

Affiliate Linking

The natural next step to monetising product reviews is affiliate linking. There is a multitude of affiliate networks out there; some may cover purely electronic goods, others may focus on healthcare products, for the purposes of this example, we are going to focus on by far the most commonly used affiliate programme; Amazon Affiliates.

Amazon Affiliates enables users to get a special link to Amazon products and pages that they can give to their viewers, and any time someone buys a product through one of those links, the affiliate gets a little cut of the profit. The price is exactly the same to the consumer, but some of the money is redirected back to the affiliate who shared the link.

This system works very well for product reviewers who are reviewing things you can buy on Amazon, since almost anything on the site can earn you affiliate revenue, and the mechanism by which you earn is quite organic. You review the product as if you would, and you casually mention that there will be links to the products in the description (while being honest about the fact that they are affiliate links, of course).

First Looks and Exclusives

This is a little more indirect, but if you can build up a good enough reputation, you can get your foot in the door for first looks and exclusive content.

You may not get paid directly for these, but having a first or exclusive look at a highly anticipated product can do wonders for your channel’s prestige, boosting your viewing figures and increasing your earning potential from the other methods of monetising your content.

If you do manage to get these kinds of exclusives, it is important that you abide by any non-disclosure agreements and other restrictions placed on your content as part of the deal.

Not only are you opening yourself up to legal problems if you don’t, you are pretty much guaranteeing you won’t get those offers again.

Final Thoughts

Product review videos are an excellent way to earn money through YouTube, in no small part because a love of the subject matter is not necessary for success (though some expertise is necessary). Honesty is perhaps more important than usual in for reviewers, however, since the risk of being caught lying is substantial. If it gets out that you are being dishonest in your reviews, you can essentially kiss goodbye to any hope of making money with product reviews on YouTube.

And, like all types of content on YouTube, the better the quality, the better your chances of success. Great quality videos aren’t guaranteed to succeed, but poor quality content is almost always guaranteed to fail eventually.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

Do All YouTubers Make Money?

Though it’s becoming less of a thing as YouTube and other video platforms become evermore pervasive in our lives, there is a weird psychological aspect to seeing someone on screen.

Almost certainly left over from the not-too-distant days when broadcast television was the only way to get video content and being on TV in any significant capacity almost inherently meant you were famous, we have a tendency to “celebritise” (yes, I made that word up) our favourite YouTubers.

And, if someone is a celebrity, they’re probably making plenty of money, right?

Of course, while the likes of James Charles and DanTDM are making a small fortune and can be considered to be celebrities by most reasonable standards, the truth is that the overwhelming majority of YouTubers—even the ones that make their living from YouTubing—are living considerably more modest lives than your average A list celebrity.

So, when asking the question, “do all YouTubers make money?” – we can confidently and absolutely say no, no they do not. Many YouTubers make nothing at all from their YouTubing exploits. Making money on YouTube depends on niche, consistency and the ability to monetize properly. If you can convert views into clicks and sales you can do very well.

But it is the grey area between no money and filthy rich that is the most interesting, and that’s what we’re going to take a look at today.

YouTubers Who Make No Money

Before we get to that more interesting area, let’s take a look at the people who don’t earn money from their YouTube channels.

As implied above, we are generally more savvy to the fact that literally anyone can become a content creator, and no matter how exciting and lavish something looks on YouTube, there is a good chance they are filming in a studio flat in between shifts tending bar. There’s nothing wrong with bar tending, of course, but it’s not something people who don’t need the money typically choose to do for fun.

The first thing to consider is that changes to YouTube’s monetisation policies not so long ago made it so that many YouTubers can’t monetise their channel.

For YouTubers who have less than a thousand subscribers or fewer than four thousand hours combined watch time, or any of the other criteria, monetising their content through the YouTube Partner Programme is not an option.

They could monetise their content in other ways, of course, but a channel that doesn’t meet the criteria for the YouTube Partner Programme will often be too small to make any significant income from other means.

There are exceptions to this rule, of course; some YouTubers may make content in niches that YouTube will not allow to be monetised, but still have a big enough following to make money in other ways, such as selling merch, but for the most part, people who can’t monetise their YouTube content are probably not making any money from their channel.

Of course, there is a whole separate discussion to have over whether making money should be considered important. While life is rarely ideal, the ideal scenario would be that the YouTuber makes videos they want to make regardless of whether they are getting paid, and any revenue can then be treated as a nice bonus, and if things progress to the point where you can earn your living from the channel, event better! That being said, we know life is not ideal, and YouTube is a regular job for many people, rather than the dream career it can sometimes look like to outsiders.

How the Other Half Lives

Much like society, the very successful make up a tiny fraction of the total number of YouTubers out there.

The exact amount that any given view is worth varies quite significantly depending on the type of content and things like how long the video is, but as a rough guide, YouTubers can expect to earn between $3 and $5 per thousand views of monetised content. Using the aforementioned DanTDM as an example, Dan consistently gets 2-3 million views a day. Using these numbers and sticking to the conservative end of the scale, we can estimate that Dan makes around $6,000 per day from the YouTube Partner Programme alone. And that doesn’t factor in things like merchandise sales, sponsored videos, super chat money, and anything else he might be doing that earns revenue.

And if that makes you feel a little jealous, Dan ranked approximately 50th (at the time of writing) in terms of video views across the whole platform, meaning there at least 49 YouTubers out there probably making a lot more money!

The reason we’ve included this envy-inducing section is to illustrate just how big the numbers we are dealing with can get. Even with YouTube’s notoriously low rates of pay and unreliable nature when it comes to changing their terms of service, there are YouTubers out there who can easily break a quarter of a million dollars in one month on ad revenue alone. They are by far the minority, but when it comes to YouTubers who get millions of views a day, it’s probably harder for them to not make money.

The Grey Area

So now we come to that interesting middle ground between the people who make nothing and the people who make more money than they know what to do with.

The YouTubers we are talking about here can be a mixed bunch. We might be talking about YouTubers who have a substantial following but make the kinds of videos that YouTube refuses to monetise.

We might be talking about people whose channel has grown enough to be approved for the YouTube Partner Programme but is still relatively small and not making a great deal of revenue.

This swath of YouTube covers everything from people who spend large portions of their week making YouTube content and make very little money, to people who spend a few hours a week streaming off-the-cuff content and make thousands.

And, of course, the many YouTubers whose time-to-earnings ratio is comparable to a regular job.

Understanding Revenue and Motive

When trying to wrap your head around this topic, it is important to remember that YouTubers do what they do for a variety of reasons.

Some people have no interest in money, and only do the bare minimum of monetisation on their channel. Some people do absolutely everything they can to monetise their content and end up making a respectable income from a relatively small number of views.

It is also important to remember that revenue is far from a simple, clean system that looks the same for every YouTuber. For one thing, even the ad revenue earned through the YouTube Partner Programme can vary dramatically between YouTubers. Not only are some ads worth more than others, but the watch time can play a huge role. Consider a two-minute video; YouTube might put an ad at the start of that video, earning the YouTuber a cool $2 per thousand views. Now let’s say a different YouTuber in the same niche puts up a video that is ten minutes long, has two ad placements and gets the same amount of views; that YouTuber will be making $4 for their thousand views. Same amount of views, twice as much revenue.

Of course, this example assumes that both videos are watched all the way through and all the ads are seen, but the fact that we need to clarify that fact illustrates another way in which revenue calculation on YouTube is a messy business.

Then, of course, there are the many and varied ways that YouTube content could be monetised. Someone who seems to be getting relatively low viewing figures on their YouTube channel could be making a comfortable living from their content over on Patreon.

We tend to think of viewing figures through the YouTube revenue lens, which is to say, we assume you need at least 50,000-100,000 subscribers before you can have any hope of making decent money. The truth is you can do it with a lot less if that audience is dedicated and invested in your channel. If a YouTuber had 5,000 subscribers and 5% of those subscribers are happy to send the

YouTuber $10 a month in YouTube memberships, Patreon subscriptions, or something similar, that YouTuber could easily live off the money they make, even if they are getting viewing figures in the hundreds, rather than tens of thousands. Conversely, a YouTuber making all of their earnings through the YouTube Partner Programme would have be getting at least 800,000 views a month to make the same amount of money.

Final Thoughts

Do all YouTubers make money? Certainly not. At least, not from YouTube. But there are so many factors that go into how much money YouTubers make that it is almost impossible to make an accurate guess based only what you can see from the outside.

They could be a relatively unknown YouTuber with a dedicated following who makes plenty of money in memberships, or they could be a well-known YouTuber who gets millions of views, but their content is in a poorly-paying niche, constantly has videos demonetised, and pays agent fees.

The truth is, unless a channel has no subscribers or millions of subscribers, the only way to be sure is to ask, but you probably won’t get an answer.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What Are Virtual Influencers?

“Influencer” should be a word familiar to anyone who is venturing into the world of social media and, by extension, YouTube (don’t worry if it’s not, we’re going to explain it in a little more detail below).

But something that could less familiar to many is the term “virtual influencer”.

What are virtual influencers? – Virtual influencers are people that use digital avatars to represent themselves online. This means they don’t have to physically show their face or in some cases even exist. They can then make money with brand deals, merchandise or even traditional marketing using this persona.

A recent influx of “virtual” characters on platforms like YouTube and Instagram have created a whole new arena for creators, and that arena is producing plenty of influencers of its own. Virtual YouTubers are a new breed of YouTuber that are essentially digital beings controlled by regular flesh-and-bone people, often in much the same way that Jim Henson’s muppets are made to act as though they are real by their puppeteers.

Virtual influencers, of course, are virtual characters that have reached influencer status.

14 Virtual YouTubers That Will Blow Your Mind 14

What is an Influencer?

Let’s start with the basics. We’re assuming that most people reading this post know what an influencer is, but in the interests of providing a comprehensive answer to the question posed here, we’re going to give a brief explanation for those that don’t.

An influencer is exactly what you might think from the name; a person who influences other people. In the context of the Internet and social media, it is an almost crass term, as it relates primarily to a person’s ability to influence the purchasing decisions of a significant number of people. This, in turn, corresponds to the financial opportunities that that person can leverage. In other words, people who are influencers will have more opportunity to get paid to use their influencing power to promote things.

Influencers typically have spheres of influence. For example, immensely popular YouTuber, Zoella, has a lot of influence in the realm of beauty products. The fact that she has so much influence in that sphere means she is likely to be able to command a very high asking price for her services, but the focus of her sphere means she is unlikely to be approached to promote, say, a video game, or mechanic’s tools. The people she influences simply aren’t interested in those things.

The nature of successful advertising is one of accurate targeting. Advertisers like to be able to direct their advertisements at the most receptive audiences possible. This is why there are often diminishing returns on audience size when it comes to how much your influence is worth.

Take PewDiePie, for example. If we take a simplistic approach to audience size and just count YouTube subscribers, PewDiePie has somewhere in the region of ten times the audience size of Zoella. Of course, he makes a handsome amount of money from this audience, but you don’t tend to get an audience that size without it becoming unfocused and more diverse. While advertisers can be relatively confident that the people watching Zoella are interested in fashion and beauty products, they can’t have the same confidence with PewDiePie because his content is more varied. This is why an influencer can be someone with as little as a few tens of thousands of subscribers or followers; it is more about the market impact they can command than the raw number of subscribers or followers.

There are also side roads into influencer status, such as people who themselves may not have a big following, but appear on podcasts or YouTube channels that have a big audience.

What are VTubers? 2

What Are Virtual YouTubers?

So, we know what the “influencer” part means, but what about the “virtual” part? We touched on this above, but for those who are still unclear, we thought we’d best dig a little deeper. Incidentally, if you would like a more in-depth look at what virtual YouTubers are, check out this post.

Virtual YouTubers are YouTubers that run their channel from behind the guise of a digital avatar. For the vast majority of virtual YouTube channels, this digital avatar will be in the form of a Japanese anime character, though more and more alternative styles are creeping in as the channel type becomes increasingly popular.

A variety of techniques are used to bring the virtual avatar to life, but the basic premise is usually one of live motion capture where, using one of a few techniques, the YouTuber’s motions are captured and translated to the digital avatar. This allows the YouTuber to record a video as though they were recording a regular video, but the result would be of their digital avatar rather than themselves.

What are Virtual Influencers?

Being a primarily YouTube-orientated blog and channel, we have mainly focused on virtual YouTubers around here, but the premise is essentially the same whether it be on YouTube, Twitch, Instagram, or any other video platform. And there is often a lot of crossovers, with virtual YouTubers quite often streaming on Twitch, and almost anyone with a remotely high profile having an Instagram account.

Virtual influencers are influencers in the sense we discussed above who also happen to be virtual characters like the virtual YouTubers we described, though not limited to the YouTube platform. These influencers will usually present themselves as real beings in much the same way that any other fictional character would. To continue with the example of the Muppets mentioned above, you don’t see Kermit acknowledging that he is a felt puppet with a human controlling him; he acts as though he is a real frog. Virtual influencers do the same. They may present themselves as a self-aware computer program, a real girl who just happens to be animated, or they may not even reference the fact that they are digital at all, and present their content as though it were just like any other video. In any case, it is rare for virtual influencers to break the fourth wall, as it were.

How to Make Videos Without Showing Face

Why Virtual?

There are many advantages to being a virtual influencer. For one thing, it can be very freeing to play a character, rather than yourself.

Many actors are notoriously shy and reserved in their everyday life but have no problem getting on a stage in front of hundreds of people; it is one of the quirks of human nature.

Another reason to go virtual is that it removes a lot of restrictions on what is possible. Your avatar is not limited to things like the laws of physics, or your location in the world. If you want them to fly around, you can do that. If you want them to present a video from the surface of the Moon, you can do that. The only limitations on what you can do with a virtual avatar are those of your own ability or resources. Which is to say, if you don’t know how to do something yourself; there will always be someone you can pay to do it for you.

What’s in it for Brands?

A natural follow-up question in this topic—especially if you are thinking about the financial future of your potential virtual influencer career—is what might be in it for brands. Specifically, does being virtual give you any kind of edge over the conventional way of doing things? Could it harm your chances of getting a lucrative brand deal?

Unfortunately, there are no real advantages from a marketing perspective. That is, none that are universal. For example, a virtual YouTuber might be an especially good fit for a particular niche, such as gaming, but that is more down to the specifics of that niche than the fact the YouTuber is virtual. Being virtual would not help them with other niches.

The good news is that there are no real disadvantages to being a virtual influencer when it comes to getting brand deals. Brands care about your audience and whether they consider your content appropriate for them. Whether or not you are virtual is unlikely to factor into this.

What Programs do Virtual YouTubers Use? 2

Brand Mascots

Though not necessarily much use to an aspiring YouTuber or general Internet influencer, some brands are starting to see the advantages of using virtual avatars rather than real people in their promotional material.

This isn’t new, of course; mascots have been around for centuries. Probably longer. But the advent of virtual avatars gives brands a much easier way to create a public face that can be easily managed and stay in rotation for as long as they need.

As a brand, you don’t need to worry about a virtual avatar having an off-day, getting older, dramatically changing their look, being convicted of a crime, or any number of other things that would be a nuisance at best or a PR nightmare at worst for a brand. They can also be managed by different people, meaning the brand is not beholden to a single actor or voice actor. If your current digital avatar’s voice actor quits, you can simply hire a new one with a similar sounding voice, and things carry on as normal.

As we said, this isn’t much use to your average Internet influencer—unless they are planning land a career as the person behind a brand’s virtual mascot—but it helps to understand the full landscape of virtual influencers when first venturing into this new facet of online influencing.

How to Become a Virtual Influencer

We’d love to say there are some unique tips for succeeding on your path to becoming a virtual influencer, but the truth is that things work almost identically to how they are for regular influencers, and if there was some secret sauce to that, everybody would be an influencer. There are certain tips you can follow that will at least keep you on the right path.

Pick Your Niche

As we mentioned above, it is much easier to become an influencer in a focused niche than it is with a broad audience, so you will increase your chances of reaching influencer status if you grow to prominence in a particular area. That way, brands whose primary audience is in that same niche will see you as a more compelling option when looking for influencers to work with.

Be Mindful of Your Own “Brand”

An influencer who is not working with brands to promote things and get paid is just someone who is popular, so we’re going to assume that if you are reading a post on influencers, you are interested in the money-making side of things. With that in mind, you will need to be careful with your own brand because it will affect what other brands will be prepared to work for you.

Of course, you can choose what kind of brand you want to be; there are plenty of different types of company out there, so you can certainly pick your lane, so to speak. The important part is to be consistent with that lane. As many celebrities, YouTubers, and influencers have found, even one “off-brand” slip up can be costly in terms of deals with other brands.

To give a fictional example, say you build yourself up as an influencer in the vegan niche. Even a single tweet about enjoying a beef burger from years ago could be enough to stop you getting brand deals with vegan companies.

Don’t Rush It

It can be tempting to take shortcuts—things like buying subscribers—but resist this temptation.

The nature of your audience will have a big impact on the future of your audience, and things like bought subscribers will dramatically reduce the quality of your audience. People (and certainly brands) will spot this kind of dishonesty, which will reduce the rate at which your influence can grow, if not stop it altogether.

YouTube Tips for Teachers 1

Final Thoughts

Being a virtual influencer may not be much different from being a regular influencer from the influencing side of things, though the process of being virtual is a little different.

Overall, the advantages of being virtual tend to benefit the brands that adopt them more than they benefit the influencers who are them. This is not to say you shouldn’t do it if the virtual influencer life appeals to you, but make this decision on its own merits—decide if being a virtual character is right for you without the external branding side of things—since you are not likely to be much better off as a virtual influencer than you are as a regular one.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid for Views?

How YouTubers get paid is often a point of interest for people who are considering getting into the platform.

And, for that matter, many people who have no interest in becoming a YouTuber but nevertheless are curious.

There are, of course, several ways in which a YouTuber can get paid from their channel, and there is plenty of information about the different aspects of YouTuber earnings, many of which you can find on this very blog.

Do YouTubers Get Paid for Views?

So, straight to the meat of the topic. Do YouTubers get paid for views? The answer is a little mixed – YouTube channels need to be part of the YouTube Partner Program to earn money directly from the adverts displayed on their videos. Once a channel has 1000 subscribers, 4000 watch time hours and are accepted into the program they ca earn anywhere between $1-10 per thousand advert views.

There are other YouTubers that do get paid but that choose to operate in ways that don’t earn them money on a per-view basis.

Let’s back up a little.

It’s worth noting that, effectively, all YouTube earnings are based on views one way or another. Even YouTubers who earn their revenue primarily through things like brand deals and crowdfunding need to have enough interest in their content to make money, and that interest is expressed through views. Granted some methods of generating revenue require considerably fewer views to make a given amount of money than others, but it all comes to back to views one way or another.

Still, a channel getting a lucrative brand deal because they have millions of views a month is not what we typically mean when talk about getting paid for views on YouTube. So what do we mean?

The YouTube Partner Programme

We are, of course, talking about monetisation through YouTube’s Partner Programme, which is the most common way that YouTubers monetise their channels—at least in the beginning.

This programme works by displaying ads on your content and, for channels that qualify, splitting the revenue. There are certain criteria that need to be met, such as how long an ad is watched for, or whether the ad was interacted with, but for the most part, the basic rule of more view equals more revenue applies.

Watch Time

Of course, like most things in life, the reality is a little more complex. We’ve already hinted that the amount of time an ad is watched affects whether it earns any money, but when we are talking about revenue per view, the length of the video is also important.

YouTube doesn’t just show one ad on a video, it will cram as many in there as you let it, and the longer the video, the more ads that can be shown. Again, whether the ads get watched is a different matter, but a video that is long enough to show four advertisements has the potential to earn four times as much revenue as one that only shows one ad.

Engagement

Those of you who can read between the lines may already have made this connection, but the natural result of more ads increasing the revenue doesn’t just mean that longer videos have the potential to earn more money, it also means that engagement is important, too.

The crucial point about having that video we mentioned that is long enough to show four times as many advertisements is that those advertisements only earn revenue if they are watched. That means that if a viewer checks out before the second ad, the rest of those ads may as well have not been there for all the good they do.

How Many Views do you Need to Make Money on YouTube?

How is Revenue Calculated?

For view-based revenue on YouTube, there are two central metrics for calculating how money a channel is making; CPM and RPM.

CPM—cost per mille—refers to the amount of money that a channel is making per thousand views. CPM factors all the videos that are eligible for monetisation (and only those videos), which means that you get an average spread in terms of revenue, which is to say that videos that make very little will bring your CPM down, whereas videos that make a lot will bring it up.

CPM does not account for YouTube’s share of the revenue, nor does it factor any of the many other ways which you can make money through the platform, or external to the platform for that matter.

RPM—revenue per mille—is a metric designed to give YouTubers a better sense of how much revenue their channel is making. Like CPM, it refers to the amount of money you are making per thousand views, but unlike CPM, it factors in all views. It also factors in several other sources of revenue (from within the YouTube platform) such as memberships, and super chat.

Revenue Sources YouTube Doesn’t Account For

YouTube can only factor in revenue that you make through their platform, but there are other ways to earn money from the success of your channel.

Let’s take a brief look at some of the more popular ones.

Third Party Subscription and Donations

The most direct way for your viewers to support you is by sending you money, of course.

This can be done through direct donations, such as through PayPal, but it can also be done using platforms like Patreon, which allow your viewers to set up a recurring payment to support your content.

This is essentially the same model that the YouTube Membership system is based on.

Brand Deals and Endorsements

For YouTubers who have a significant influence in a particular area—or just a heck of a lot of subscribers—brand deals and endorsements can become an option.

This is where a company comes to you directly, paying you to endorse a product or service, sponsoring a video.

These deals are typically far more lucrative than anything you would get through the YouTube Partner Programme, but are much harder to get since your channel has to be very successful to get noticed by brands. It is possible to get brand deals as a smaller channel, but you generally have to be a big player in a specific niche for that to happen.

Affiliate Marketing

For YouTubers whose content lends itself well to affiliate marketing, tying in your content to a relevant affiliate program can be a great way to increase the revenue your channel earns.

The most common example of this is YouTube channels that review or highlight products sharing Amazon Affiliate links to those products in their descriptions.

How to Increase Revenue Per Views

Though there is no one-size-fits-all solution, we can boil down the keys to success to a few significant points. Firstly, focus on watch time and engagement. The longer your videos are, and the more watch time they accumulate, the more revenue they will have the chance to generate.

There are also ways to direct your content so that it is more likely to earn more money. Generally speaking, targeting niches that have a high click through rate, or that get bid on highly by advertisers, will mean that your videos generate more money per view.

Beyond that, though it no doubt feels like a bit of a cop out, the best advice for increasing the revenue of your channel is to focus on the content and make the best videos you can. High quality content is the foundation upon which successful channels are built, and starting with a good foundation will always give you a better chance of success in the long run.

How Much is a View Worth on Average?

As we have hopefully made clear, there is no fixed amount we can give, but for a rough idea of how much a view is worth, the average ad view on YouTube will make somewhere between $0.01 and $0.03.

This is, of course, subject to any criteria regarding how long the ad is watched for. Ads that are watched for less than a given amount of time will not earn the channel any money.

If this number seems a little low, it generally is considered to be, which is why YouTube Partner Programme earnings are rarely deemed a good method to base your entire income on.

Final Thoughts

Trying to put a solid number on something like YouTube earnings is a losing battle; there are simply too many variables that can change that number.

And, while YouTubers can often calculate their earnings as a per view metric, the reality of those earnings is often considerably more complicated, with revenue coming from several different places, and at a far from consistent rate.

If you are becoming a YouTuber with revenue generation being the primary goal, it will help to shape your channel from the very beginning with that in mind; focusing on appropriate niches, making content that lends itself well to earning money.

If you are joining YouTube for the love of making content, however, just focus on that to begin with, and figure the rest out as you go along.

Categories
HOW TO MAKE MONEY ONLINE MARKETING TIPS & TRICKS YOUTUBE

Do YouTubers Have Managers?

While many YouTubers are happy to make videos on things like how much they earn (because it is almost guaranteed to be a highly viewed video) there is much about the life of your average YouTuber that remains off-camera.

Not necessarily because there is some desire to keep it secret, but because it’s not all that interesting and people rarely think to ask.

“Do YouTubers have managers” is one of these unglamorous questions that you don’t see often answered, but it can be useful information for aspiring YouTubers who are looking to map out their road to success on the platform – Most small YouTubers under 100K subscribers do not have managers. When starting YouTubers try to manage all of the day to day tasks themselves. However, as a channel grows to around 100K subscribers is might be wise to seek additional help with organization and marketing decisions.

In this post we’re going to look at the different types of “manager” that this question could refer to (yes, there are a few) as well as what type of YouTuber might need them, and whether this might apply to you.

Let’s dig in.

Do YouTubers Have Other Jobs?

What is a Manager?

There are a few different roles that the title “manager” could refer to in this context, and understanding what they are will go a long way to helping you understand if you need one.

In this section we’re going to give each type of manager a different label to distinguish them, but in reality they would probably all just be referred to as a “manager”.

Show Manager

In a more traditional television setting, this role would likely be referred to as a “Show Runner”.

A manager in this context would be responsible for taking care of the logistics of making YouTube channel content. For example, if the boys over at How Ridiculous want to drop a sail boat from the top of a tower onto an industrial-strength trampoline, someone needs to make those arrangements.

It can also cover things like handling travel arrangements if the channel is going abroad, or securing guests for the show.

This type of manager is typically only necessary for larger channels with more extravagant content.

Money Managers

This type of manager is actually often referred to as a “money manager”, largely because it is a pretty self-explanatory name.

Money managers exist in all walks of life, not just YouTube, and are responsible for managing their clients money. This can cover a lot of things from, from advising their clients on whether a particular purchase or investment is a good idea, to actively investing their client’s money for them.

Obviously, for a channel that has a few thousand subscribers and makes less than a hundred dollars a month, a money manager is wholly unnecessary.

For larger channels that are making lots of money, however, and especially when that money comes from several different sources, a money manager can be an invaluable way of freeing up time and giving you peace of mind that your money is being taken care of.

Content Network Managers

For YouTubers that become part of a larger content network, they may have a manager responsible for taking care of them within the network.

The manager would be responsible for advising them, making sure they don’t break any of the content network’s rules, and generally acting as a point of contact between the YouTuber and their network. Obviously, this type of manager only applies to YouTubers who are part of a content network.

General Managers

When people think about the idea of a YouTube manager, this is usually the type manager they are thinking of.

A general manager (not like in a business sense) takes care of a range of things, some of which may include things we have mentioned above.

They will often be responsible for handling enquiries, such as bookings and collaboration suggestions. They will probably also be handling a good deal of the more administrative tasks involved in running a YouTube channel, such as updating websites, handling descriptions, and some of the more in-depth promotion.

In this regard, most YouTubers act as their own manager, but many of the more successful YouTubers generally reach a point where they find outsourcing some of the less creative aspects of their job can free up a lot of time, which one of the most constraining parts of being a YouTuber.

This tends to be the first step towards deciding that getting a manager would be a good call.

YouTube Tips for Teachers 4

Talent Managers

Talent managers are a bit “odd man out” in this context, as they are not really related to YouTube specifically.

Talent managers will often have several people and acts on their books, and concern themselves with looking after their clients best interests, ensuring they get good deals and only take on work that is good for them.

Talent managers (or agents) are usually more found with YouTubers who have a marketable skill outside of YouTube, such as being a musician, comedian, or actor.

Business Managers

We saved the best for last. Business managers are by far the most important of the manager types we have listed. You can think of a business manager as similar to a money manager, but the scope of their work is much broader.

If your YouTube venture begins to grow beyond the confines of yourself and your home studio, you should definitely consider getting a business manager. There comes a point in many successful YouTube channel’s life where, no matter how much it still feels like a cool creative project, it is technically a business. It is technically a business from the moment it makes its first dollar, but it is unavoidably a business when it is making thousands.

There are a lot of things to wrap your mind around when running a business, and the consequences for failing to fill out certain forms or apply for certain licenses can be quite strict. For someone starting a business, you would expect them to know everything they need to know, but for a YouTuber who just wants to make content, it is reasonable to expect that they would not know everything they need to know to run a business.

Business managers will look after the business side of a channel, leaving the YouTuber to concentrate on what they do best; making content.

Do I Need a Manager?

Much of the decision as to whether you need a manager (or any help, for that matter) will come down to your ultimate goals for the channel.

If you are looking to grow to be a large operation, perhaps extending into a brand beyond your channel, and you can comfortably afford to hire a manager, then you could probably justify it.

If, however, you have no intention of making your channel more than just you and a camera, it would be very difficult to justify a bringing a manager onboard, even if you can afford to.

YouTube Partner Managers

Currently, YouTube has a program in place called YouTube Partner Managers, and is an initiative by YouTube Creators to help YouTubers get the most from their channel.

The program involves one to one tuition, personalised plans for your channel, and invitations to workshops and other exclusive events.

Unfortunately, it is only open to channels that meet certain criteria, and it is invitation only.

Can I Do It All Myself?

In theory, there is nothing stopping you from taking care of everything yourself. There are no laws that say you have to hire a money manager once you start making a certain amount of money. There are also no laws that say you have to partner with a business manager before turning your channel into a business.

Like many things in life, however, the question is less about whether you can and more about whether you should.

The different types of manager we have mentioned above cover a very broad selection of skills and expertise. To effectively do the job that they can do, you would need to learn these skills and gain that expertise; something that is very time-consuming.

The smaller your channel, the less you need to know and the less work would be involved, but if you have ambitions of growing into a YouTube behemoth, you will probably need to consider hiring a manager at some point, if only to save your own sanity. After all, there are only so many hours in the day!

Final Thoughts

Of all the types of manager we have mentioned, only the money, business, and network managers are particularly common in the world of YouTube, and the rest sometimes go under different labels (talent agent, for example).

The first two of these—money and business—are especially important for YouTubers that need them because the consequences of getting that side of things wrong can be severe. If you manage your money poorly you can end up broke, or worse; in debt. If you don’t handle the business side of things well, you can get hit with fines, even sued.

This is especially true if you begin hiring people, who will have many rights as an employee that you must respect as their boss.

Of course, if you stick to just making videos from your home studio by yourself and declare all the money you make, you’ll be fine. Not every YouTuber dreams of being a content network.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if You Have YouTube Premium?

Given the many and varied ways there are for a YouTuber to earn revenue from their channel, and the increasingly volatile ways in which YouTube decides who can earn revenue through their platform, it can be a little confusing trying to work out when YouTubers get paid and when they don’t.

Whether you are looking at this from the perspective of a YouTuber wanting to know if they can get paid, or an interested viewer who is just curious how it all works, you might be looking for a little clarity.

In this post, we’re going to provide some of that clarity as it pertains to YouTube Premium. Do YouTubers get paid if you have YouTube Premium? – YouTube Premium is an additional revenue stream for creators to replace YouTube ads for ad free video viewing. YouTube Premium membership fees are split between the creators a member watches based a percentage of their total watch history and behavior that month.

How Many Views do you Need to Make Money on YouTube?

What is YouTube Premium

Let’s start with the basics; what is YouTube Premium?

YouTube, as we all know, is a free service. For those of us old enough to remember the early days of the platform, you might recall that YouTube’s ability to make a profit was one of its main criticisms, and the fact that it was free was a big part of it. These days, of course, YouTube displays advertisements on their content (sometimes excessively so) to make money, but that isn’t their only source of revenue.

YouTube Premium is YouTube’s subscription service, giving a subscriber a range of benefits like access to exclusive YouTube content… and ad-free viewing. It is this last one that is the reason why there is any confusion about whether YouTubers get paid—if there are no ads being shown, there is no ad revenue to split with the YouTuber.

Do YouTubers Get Paid if You Have YouTube Premium?

The short answer is yes.

YouTube Premium users do not get shown ads on content they watch—regardless of who made that content—but the content creator receives a share of the YouTube Premium revenue in place of that ad revenue.

This share is proportionate to the amount of watch time you receive. So, to pull some completely unrealistic numbers out of thin air for an example, if the total YouTube Premium earnings for one month was $1,000, and your content accounted for 0.1% of all YouTube Premium watch time, you would earn $1 of YouTube Premium revenue.

There are other factors you could take into account, such as YouTube Premium exclusive content.

A mixture of more traditional television and network style TV show creators and regular YouTubers have found themselves making content for YouTube Premium in much the same way that Netflix Originals are made. In this case, though, the deal regarding what the YouTuber is paid and when would be agreed beforehand.

There are also rumours (though nothing official at the time of writing this post) that there will soon be an option for YouTube Premium members to donate to a channel of their choice as part of their membership.

Much like how Amazon Prime members get one free Twitch sub as part of their subscription.

How to Make Money Online as a Singer or Musician

Why Does YouTube Want a Subscription Model?

You might be asking why YouTube would want to offer a model like this, rather than stick exclusively to advertisements. After all, a YouTube Premium subscription is a fixed amount per month, regardless of how much content a user watches, whereas a user could watch a ridiculous number of ads in that same period, easily overtaking the value of a Premium subscription.

There are a few reasons why this model is appealing to YouTube, and the fact that it is a fixed amount per month is one of the bigger ones.

Advertisement revenue is erratic by its very nature. Trends in marketing, the economy, regulatory changes, and more can all have a profound and immediate impact on the revenue of an ad-based business.

For example, COPPA regulations surrounding how the personal data of underage users is treated forced YouTube to make changes that effectively stopped advertisements from being shown on a substantial number of YouTube videos. This naturally affected a lot of YouTubers, but it affects YouTube as well. If there are no ads being shown at all, there’s no revenue for anyone. While Premium subscriptions can still fluctuate (user’s can cancel any time) it is a far more reliable source of revenue than advertising.

It is also an easier source of revenue. Advertising online is a game of information; the more information you can collect about a user, the more relevant ads you can show them.

This is increasingly becoming a problem as more people become hostile to the idea of big tech companies collecting their data, and actively resist with ad blockers and VPNs (virtual private networks). And, of course, regulations like the aforementioned COPPA situation.

With a Premium membership, YouTube does not need to collect any information about its users to make the revenue from those subscriptions, making that particular revenue stream impervious to ad blockers and regulations around data protection. In fact, we might expect, going forward, that privacy could become one of the selling points of services like YouTube Premium. “Want to protect your data? Go Premium!”

Do YouTubers Pay Tax? 5

Should YouTubers Do Anything Differently?

A natural follow-up question for a YouTuber here is whether they should be changing their approach because of YouTube Premium, and the short answer is no. Not yet, at least.

Stats from 2020 show that there were around twenty million YouTube Premium subscribers. Given that there are several individual YouTube channels with more than twenty million subscribers, it is safe to say that the majority of YouTube viewers aren’t on a Premium subscription.

Going forward, however, it would be reasonable to believe that YouTube would prefer more Premium users than not, and if they achieve this goal, it opens up an interesting new paradigm for YouTube content creators.

Since Premium revenue is paid based on watch time, and since there are no restrictions on Premium revenue (other than being eligible to monetise your content, of course), there really would be no other onus on a YouTuber than to make quality content.

Sure, you would still need to think about discoverability, but the need to think about advertising niches and advertiser-friendly content would be gone. You could make content for anyone and about anything (within YouTube community guidelines) and not have to worry about your revenue being hit.

Of course, this is an unlikely situation any time in the near future, but it is an interesting one to think about.

Does YouTube Premium Affect Other Revenue Sources?

The only revenue source that is affected by YouTube Premium is advertising revenue, since the fact that you are earning any Premium money means that somebody definitely was not watching ads on your content.

Everything else, however, is unaffected.

You can still earn revenue from things like Super Chat, Memberships, merchandise, and, of course, any external revenue sources like brand deals and Patreon are completely unaffected by YouTube Premium.

Should I Focus on Watch Time?

While Premium users make up a small number of the overall viewership of YouTube, we would still argue that focusing on watch time as long as it doesn’t harm the quality of your content is a good strategy.

This is because it should result in more revenue regardless of whether a viewer is a YouTube Premium subscriber or a regular user. The more watch time you have, the more of a share of the YouTube Premium earnings you get, but also the more opportunity there is for YouTube to display ads.

It should be stressed, however, that this is only the case if people are actually watching your whole videos. If you make your videos longer, but most viewers switch off after the first few minutes, you will not benefit from the additional length of the video. In other words, making your content longer does not guarantee more watch time.

What Do You Get With YouTube Premium?

In addition to ad-free viewing and exclusive content, there are other benefits to YouTube Premium. These include;

  • YouTube Music Premium
  • Background Play
  • Video Download

As the name suggests, background play lets you play videos without actually having the video onscreen, which is good for content that is primarily audio-based, such as podcasts or long music tracks.

It should be noted for the content creators who make those kinds of content that background plays still count as far as revenue share goes, so don’t worry if people are putting your content on in the background; you’ll still get paid. Watch time from downloaded videos is also counted.

Final Thoughts

While YouTube Premium is not a particularly significant thing that YouTubers should be changing their strategy for—especially since there is not much strategy changing that would be necessary—it does represent a possible future for YouTube that is more creator-friendly.

Right now, YouTube is essentially beholden to advertisers as their main source of revenue, so if advertisers want something, YouTube generally has to give it to them.

If Premium were to become a substantial part of the YouTube system, it would mean that YouTube could be more consistent—and more fair—with their creators, both in revenue sharing and policy changes.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

A Zero-waste YouTuber With About 125,000 Subscribers Explains How Much Money He Earned Each Month In 2020

  • Levi Hildebrand is a YouTube creator who films videos on how to help preserve the planet, be a minimalist, and follow a zero-waste lifestyle.
  • He started his YouTube channel in 2017 and now has about 125,000 subscribers.
  • By monetizing his videos with ads and brand deals, he turned his YouTube channel into a full-time job.
  • Hildebrand spoke with website blog Insider about how much money he makes on YouTube, and why he only works with brands that align with his message.

Levi Hildebrand wants to help preserve the planet and he has turned this mission into a full-time career by sharing his message on YouTube.

Hildebrand launched his YouTube channel in 2017 and now he has 125,000 subscribers. On his YouTube channel, Hildebrand has videos about urban farms, compostable phone cases, and how to follow a zero-waste lifestyle.

His channel’s slogan is: “You don’t need to be a hero to save the planet.”

To make a career out of posting content on social media, Hildebrand has developed several revenue streams, including brand sponsorships, affiliate links, Patreon, and money earned from ads placed in his videos through YouTube’s Partner Program.

Read more: A 5-step guide to making the most money possible from YouTube video ads, with advice from top creators

To be accepted into YouTube’s Partner Program, creators must have 1,000 subscribers and 4,000 watch hours, and once they are in, their videos are monetized with ads filtered by Google. How much money a creator earns (called AdSense) depends on the video’s watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest.

Hildebrand’s YouTube channel is a One Percent for the Planet member – an organization where members contribute at least one percent of their annual earnings to help save the environment. And for 2021, Hildebrand said he will be donating all of the money his channel makes this year from YouTube AdSense to the organization.

How Many Views do you Need to Make Money on YouTube?

But how much money does a YouTube channel about sustainability and minimalism earn?

Hildebrand broke down how much money he’s earned on YouTube by month in 2020.

  • January: $756
  • February: $967
  • March: $682
  • April: $1,008
  • May: $995
  • June: $1,181
  • July: $1,167
  • August: $1,199
  • September: $1,722
  • October: $1,444
  • November: $1,549
  • December: $1,156

YouTube ad rates fluctuate month to month, and at the start of the coronavirus pandemic, some YouTube creators saw a decline in their March earnings as advertisers pulled campaigns and lowered budgets. You can see that reflected in Hildebrand’s earnings.

A post shared by Levi Hildebrand (@levi_hildebrand)

Since Hildebrand follows a sustainable, zero-waste lifestyle, he only supports brands and companies that have similar values.

For instance, some of the brands and products that Hildebrand has promoted on his channel include the shoe brand Allbirds, a phone case company that makes compostable products, and a sunglasses brand that uses sustainable materials.

Only working with eco-friendly brands can be tricky and he rarely says yes to working with new companies, Hildebrand said.

“I never agree to a product review or a collaboration of any kind until I’ve actually held and used the product for a significant chunk of time,” Hildebrand added. “Because if your product sucks it doesn’t matter if you have the best branding and you save 1,000 whales for every purchase. I will take a better produced high-quality product over an overtly sustainable product in the same niche.”

To help him decide whether a brand is worth promoting, he created a checklist of must-haves:

  • The product must be high quality.
  • The company has to have good branding.
  • The brand must have some focus on sustainability or giving back to the planet.

Hildebrand’s message to the YouTube community is that he hopes to see more creators sharing tips on how to care for the environment.

“Big creators like MrBeast and Mark Rober have a voice and when they do things like the TeamTrees challenge and other things like that, they are normalizing environmental actions,” he said about the 2019 movement started by two YouTubers where for every dollar donated one tree would be planted somewhere around the world (to-date TeamTrees has raised over $22 million).

“If we see creators of any size using a reusable bottle and mentioning the fact that you shouldn’t use disposable, or creating a lifestyle that is sustainable that they are representing to their audiences, that can make a huge difference,” he said.

Categories
TIPS & TRICKS

How Much Do YouTubers Make an Hour?

Let’s kick things off by potentially ruining your appetite for this post; we’re not going to be able to give you a definite answer to the question of how much do YouTubers make an hour. There are simply too many variables that are completely different from YouTuber to YouTuber, including how we decide to slice up the time YouTubers spend plying their craft.

Before you click away, however, here’s what we can tell you.

In this post we are going to look at how YouTubers make their money, and how those methods can translate to a kind of hourly rate. One thing that will become apparent is that YouTubing revenue does not lend itself well to being easily quantified.

Why is it Hard to Calculate an Hourly Rate for YouTubers?

Hourly rates are easy to calculate when you have a regular job. You know how much you get paid, you how many hours you work, you divide one by the other, and you have your hourly rate.

YouTubers may know how much money they are getting paid (though even that can be a little complicated) but knowing how many hours they are working is much more difficult.

Take your average new YouTuber who gets started around a full time job, school, or other commitments. They will have to make time around those commitments to work on their channel, and this often leads to things like doing a little in the morning, perhaps an hour after work, getting some editing in once the kids are asleep.

This already makes things difficult to measure, but then take into account the fact that not everybody sets aside blocks of time for dedicated YouTube work. We often get distracted from time to time, perhaps checking email, or watching a quick video.

YouTube Tips for Teachers 4

When is it YouTube Work?

Further complicating matters is the range of things that can be considered to be part of running a YouTube channel.

We can unambiguously say that writing, filming, and editing a video is YouTube work, but what about participating in social media? Sure, directly promoting your latest videos on social media is part of your YouTube work, but just being active in a related community will also help your channel… is it work if you do it for fun?

After all, many of us start YouTube channels about things we like, it makes sense that you would be active in communities about those things as well.

Another example of blurred lines in this regard is a YouTube musician. If your channel is based around you playing guitar, for example, then technically speaking, any time you spend practising that guitar is beneficial for your channel. As you can see, keeping “YouTube work” separate from other things isn’t always easy.

Revenue Sources

Determining which revenue sources are a result of YouTube is not quite as difficult as separating out the time you spend working on your channel, but the erratic nature of that revenue can make it hard to put a consistent number on.

Let’s start with YouTube Partner Programme earnings. This is simple enough; any revenue you earn through ads on your channel is definitely YouTube revenue. But even this can be inconsistent, as any YouTuber who has been on the wrong side of an adpocalypse will tell you.

Then there are other sources of revenue, such as merchandise sales, affiliate links, and brand deals. None of these are consistent, which means you have to factor in long periods to get an accurate hourly rate because it can change quite dramatically from week to week and month to month.

Revenue Differences Between YouTubers

From the perspective of an outsider looking in—that is, someone trying to get an idea of how much YouTubers earn—another factor complicating things is the substantial differences from YouTuber to YouTuber.

For one thing, most YouTubers don’t make anything from their channel, which makes their hourly rate quite simple to calculate. On the other end of the scale, there are YouTubers who earn money through the YouTube Partner Programme, get brand deals, sell merch, have membership subscriptions, and more.

YouTubers like that will have a much more impressive looking hourly rate than a YouTuber who just relies on the YouTube Partner Programme.

But even YouTubers with similar viewing figures who only make their money through the Partner Programme can have vastly different hourly rates, as the type of content—and, as a result, the type of ads—can make a huge difference to how much a view is worth.

Improving the Hourly Rate

There are two ways to improve the amount of money you make per hour; make more money, or take less time. The amount of money you make is tied to the success of your channel, and a topic worth a dedicated post of its own.

Reducing the amount of time you spend working on your channel, however, is not one of the more talked about aspects of YouTubing, though it can be just as invaluable.

are some tips for reducing the amount of time you need to spend on your channel.

Get Better!

The more you improve at your craft, the easier it will be and the less time you will have to spend on things like additional takes, reshoots, and excessive editing.

An accomplished YouTuber can often make more polished, entertaining content in considerably less time than an inexperienced YouTuber.

As the old saying goes; practice makes perfect. The idea of “practice” is often misunderstood, however. It is not enough to simply do a thing, you have to be striving to improve at that thing. If you just go through the same motions each time, you won’t get any better overall. Actively try to learn more about the software you use, including tips and tricks for making your workflow more efficient.

It is often the case that just learning keyboard shortcuts for your editing software can cut the time spent editing down by as much as half!

YouTube Tips for Parents 1

Have a System

If you go into every video winging it from start to finish, you will invariably find yourself doing a lot more editing and reshooting. For those of you who like to turn the camera on and talk, we’re not saying you should start scripting your videos; keep that improvised format if it works for you.

When we say have a system, we mean develop ways to make your life easier. One example of this would be an audio or visual cue for an edit point. This could be a whistle or clap that will be clearly visible in the waveform of your audio in your editor, and will save you having to hunt around for spots you know will need cutting out.

Other examples include things like having templates for your videos and thumbnails, and having your recording setup either permanent or any settings written down, so you don’t have to spend time getting everything set up each time your record.

Anything you can do to streamline your recording and editing process without sacrificing the quality of your content will effectively improve your hourly rate as a YouTuber.

Focus

It can be very easy to develop scatterbrain when running a YouTube channel. Most YouTubers are creative by nature, and with a world of tools and resources at your disposal, the temptation to drift into other niches and video types can be tempting. Now, we’re not saying you should never do this—in fact, in the long term it is advisable to do this as it will help keep your channel fresh—but while you are finding your feet as a YouTuber, it is better to keep focussed and concentrate on doing one thing really well, rather than a doing a dozen things just okay.

Don’t Get Hung Up On Numbers

While things like how much money you are making and how many views you are getting are a good indicator of whether you are going in the right direction as a YouTuber, it is important not to live or die by those numbers.

A huge range of things can affect your numbers, like seasonal changes (fewer people watching YouTube while the sun is out, for example) and trends. Even a highly successful channel will see what looks like flat spots in their growth at one time or another, but if you panic when this happens, you risk making bad decisions that can lead to actual stalling or backsliding.

Final Thoughts

So, calculating the hourly rate of your average YouTuber: not so simple. Even calculating your own hourly rate as a YouTuber is difficult enough!

If you are attempting to work out if YouTube is a viable career move, or if you are currently successful enough on YouTube to go full time, it is important to take a large sample of revenue numbers into account.

You don’t want to quit your day job after a couple of really profitable months on YouTube, only to find they were just a spike and your revenue takes a nose dive the following month.

Categories
HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

What is YouTube RPM?

YouTube provides many ways for you to track the success of your YouTube channel.

After all, your success is their success, so it is in their best interests to make sure you have everything you need. Among the things YouTube provides you with—indeed, probably the most important thing that YouTube provides you with in this regard—is a raft of metrics for keeping track of how your channel is doing in a range of different areas.

You can track things like what regions of the world are viewing your videos, what demographics those viewers fit into. You can even track what devices they are viewing your videos on. But, most importantly for this post, you can check how your channel is doing in terms of revenue.

The most common metric, and typically the best gauge of how well you are doing financially, is the CPM.

CPM stands for cost per mille and is a metric of how much money you are making per thousand views. It is an industry-standard metric from the larger advertising world and, as such, it is not quite perfect for determining how your channel is doing.

YouTube is an increasingly complex platform with a growing number of ways for you to generate revenue from your channel, whereas CPM is very advertising-focussed.

In fact if you want to know more about CPM I deep dive into what is CPM in my blog.

But now its time to understand the new comer, Enter RPM.

What is YouTube RPM?

RPM—revenue per mille—is a new metric that YouTube has introduced in an effort to give you a much more comprehensive snapshot of how your channel is performing financially. It represents the amount of revenue your channel has generated per thousand streams, but the revenue counted comes from multiple sources, not just advertisements.

Those revenue sources are;

  • Ads
  • Channel Memberships
  • YouTube Premium
  • Super Chat
  • Super Stickers
  • YouTube BrandConnect

There are generally a lot of questions regarding RPM, so we’re going to attempt to answer them all here.

What is the Difference Between CPM and RPM?

The differences between CPM and RPM can be whittled down to three main aspects:

  1. CPM only factors in ad views when totalling up revenue
  2. CPM does not factor in views on videos that aren’t monetised
  3. CPM does not factor in YouTube’s share of your revenue

Overall, RPM is intended to be a much more creator-focused metric than CPM, which is very much intended for advertiser use by its nature. It may take a little adjustment, but RPM should be considerably more useful for YouTubers going forward.

What is YouTube CPM?

Why is my RPM so Much Lower Than my CPM?

It is important to remember that CPM and RPM are units of measurement and, like any unit of measurement, there are two variables to factor in. For CPM and RPM, those variables are views and revenue, and that makes it a very fluid metric since both variables can change.

CPM only factors in the views from monetised videos, which for most channels means fewer views, since many channels will invariably have some not-monetised content on their channel. CPM also only factors in revenue from ads, which for some channels, means less revenue, as there are other sources of revenue available to you, such as memberships and super chat.

The exact numbers will depend on your channel, but it is entirely possible that you could see your RPM being much lower than your CPM. If your channel does not make use of non-ad-based revenue streams and has a good amount of not-monetised content, the CPM will be higher because your RPM will be factoring in additional views without any additional revenue.

On the other hand, if you make a lot of revenue from things like memberships and super chat and have hardly any views on not-monetised videos, your RPM will be higher than your CPM because the views are roughly the same, but a lot of additional revenue is being factored in.

Finally, RPM factors in YouTube’s cut of your revenue, which is a pretty hefty 45%. This aspect alone will probably be enough to make your RPM lower than your CPM in most cases. The important thing to remember is that RPM is a different way of looking at the existing metrics of your channel.

It does not change your earnings in any way; it just presents a more representative snapshot of what they are.

How Do YouTubers Receive Their Money? 3

Is RPM Important?

We believe it is very important because of the clear direction that YouTube is going. YouTubers have long since accepted that YouTube’s built-in monetisation is not a reliable—or even a good—way to make money from your channel. As a result, they have cast their nets wide and found membership platforms, brand deals, affiliate marketing, and more. The key thing here being that none of these things are through YouTube, meaning YouTube are not getting a share of those profits.

As much as some YouTubers believe that YouTube hates them, the truth is YouTube is a business, and everything they do is an attempt to ensure they make money. Being primarily advertisement-based has posed its problems for YouTube, as every adpocalypse has shown. Demonetising thousands of channels doesn’t just hurt the YouTubers; it takes money out of YouTube’s pocket as well.

The solution is pretty obvious, of course. YouTubers have found ways to monetise their content away from the YouTube platform, and in ways that are not beholden to advertisers. It makes total sense that YouTube would look to incorporate those methods into their own platform, where they can take a cut of the profits.

Memberships, YouTube Premium views, Super Chat, Super Stickers—these are all ways in which a YouTuber—and YouTube themselves—can earn revenue in ways that do not involve advertisers. It is essentially a direct transaction between the viewer and the YouTuber (facilitated by YouTube for a small fee, of course) and as such, there are no external forces involved that might want that revenue removed.

The external forces are, of course, advertisers. In an increasingly volatile and reactionary world, advertisers are increasingly picky about the kinds of content they will allow their ads to be shown on. For example, content that includes political commentary, any kind of violence, weapons, things of a sexual nature—all of these things are essentially monetisation suicide because advertisers don’t want their brand associated with that kind of content. Despite this, there are many channels that make the kinds of content that are deemed not suitable for monetisation that are, nonetheless, very popular.

YouTube wants those channels to be able to generate revenue, but they can’t tell advertisers to take it or leave because, frankly, they will probably leave it. So they are introducing other ways for the channels to monetise so that YouTube can still earn revenue from them. And it is entirely reasonable to believe that they will continue adding ways for YouTubers to monetise their channels through the platform itself as new viable ways emerge.

The more alternative monetisation methods to advertising that become available, the more important RPM will be as a metric. It is unlikely that advertising will stop being the primary source of revenue for YouTube as a whole any time soon, but the more you take advantages of non-advertising-based revenue sources, the more RPM will matter to you.

Do YouTubers Pay Tax? 3

How to Increase YouTube RPM?

To bring your RPM up, you need to adjust the ratio of revenue-to-views. Make sure that as many eligible videos as possible have monetisation turned on, and enable all types of eligible advertisements on those videos.

Next up, make use of the other monetisation methods on offer where you can. Granted, things like super chat and super stickers are not the kind of thing that every channel can make use of, but if you can, use them. The more money your channel is generating for the same views, the higher your RPM will be.

Another thing that will significantly affect your RPM is watch time, and it is a thing that most YouTube experts will tell you is one of the most important aspects to focus on. More watch time does not only mean more opportunity to show ads—though that is undoubtedly a big part of it—it also says very good things about your channel to the YouTube algorithm.

Channel’s that get a lot of watch time are given higher priority in the YouTube recommendation algorithm, which means there will be a greater chance that your content will be recommended to new people. Granted, adding new viewers is a slower way to improve your RPM, but remember the ultimate goal; revenue. Low RPM is not necessarily a bad thing.

A YouTuber with an RPM of $5 and 200,000 views per month is making around $1,000, whereas a YouTuber with an RPM of $2 and 1,000,000 views per month will be making around twice as much. Manipulating your RPM without improving your overall revenue is a pointless endeavour.

Do YouTubers Pay Tax? 5

My YouTube RPM is Going Down, Should I Worry?

The answer to this question is “it depends”. RPM provides a good snapshot of how your channel is doing, but it is still only a single datapoint. Without taking other factors into account, you cannot make an accurate judgement on the state of your channel. As the example above illustrates, it is entirely possible for a YouTuber to have less than half of the RPM of another YouTuber, and yet still make more than twice as much revenue.

If your RPM is dropping, but your revenue is staying the same—or even increasing—that is indicative of a surge in viewers. This could happen because of a video going viral, or a mention on a much larger YouTube channel. In this case, there’s nothing to worry about. If your RPM settles at this new lower level, you might want to look into ways to more effectively monetise your new views, but there is nothing to be concerned about from the RPM dropping.

On the other hand, if your RPM starts to go up, but your revenue isn’t increasing, that could be a sign that you are losing viewers, but not viewers that generate much in the way of revenue.

Is There Any Revenue RPM Doesn’t Factor?

First of all, it’s important to remember that any YouTube metric can only tell you what is going on through the platform itself. If you are earning money through a service like Patreon, Amazon Affiliates, or even if you are booking live shows or speaking gigs directly off of the back of your YouTube channel, this should all be counted as part of your revenue, but YouTube cannot factor these variables in.

YouTube also cannot factor in brand deals and sponsorships unless they are through YouTube’s BrandConnect service. Finally, RPM does not include revenue made from merchandise sales through the merch shelf service that YouTube provides. Given the direction that YouTube seems to be heading in this area, it would be reasonable to expect that this revenue will someday be incorporated into RPM, but that is not the case yet.

Final Thoughts

When judging any aspect of your channel, it is essential not to get too hung up on any single metric. RPM provides an excellent snapshot of your channel’s financial health, but it is essentially meaningless on its own due to the fact that changes in the number of views you are getting or revenue you are earning overall will change the RPM without it being inherently obvious why.

As a lone metric with no other input, your RPM is a good measure of how efficiently your revenue is being generated. The higher it is, the more value you are getting per view (or, more accurately, thousand views). Without knowing how many views you are getting, or how much revenue you are making, that is about as much as RPM can tell you.

However, in conjunction with the revenue and views metrics, RPM is a powerful datapoint that can tell you a lot about your channel.

Ultimately, the foundation of your approach should be to make the best possible content you can, with additional strategies being considered improvements upon that solid base. You could make use of every strategy known to YouTube and still fail if you don’t have good content, so start there, and your RPM should stay healthy.

Categories
HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid More if I Watch the Whole Ad?

The specifics around how YouTubers earn money isn’t always the clearest cut of things to understand for YouTubers themselves, let alone people who are viewing those videos and aren’t a creator.

As consumers of content, we are more aware than ever of the need to support those creators whose content we enjoy, so it makes sense that you might want to ensure that you are supporting your favourite YouTubers as best you can. Not all of us are in a position to support YouTubers directly—through memberships and Patreon subscriptions and such—which leaves the only viable alternative of ensuring that you generate the maximum ad revenue possible when you watch their content.

Of course, you might just be here because you’re curious.

Do YouTubers get paid more if you watch the whole ad? – This depends on what TYPE of advert you are watching. Skippable ads are typically lower value while in the first 30 seconds. However, if its a long video ad the advertiser might not pay at all until you reach the 30% mark. In this case the longer you watch the more income the creator may make from the advertsing. 

Lets look into what ads pay and how.

The Different YouTube Ads and How They Pay

There are several different types of advertisements on YouTube, and each of them earns YouTubers money in different ways.

They are also worth different amounts of money depending on things like the ad, the niche the video is in, and the action taken—or not taken—by the viewer, but since this post is concerned with how much of an ad you need to watch to earn your favourite YouTuber the maximum from that your ad view, we’ll leave those details for another post.

So, let’s take a look at the different ad types and how they work.

Skippable In-Stream Video Ads

These ads are the most common type of advertisement you are likely to notice on YouTube and the only ones that are relevant in terms of watching the “whole” ad. These ads can be shown at the start and end of a video and, if the video is longer than ten minutes in length, during the course of the video as well.

For these kinds of ads, the YouTuber earns money when the viewer watches the whole ad, at least thirty seconds of the ad (assuming the ad is longer than thirty seconds), or interacts with the ad.

If the ad is thirty seconds or less, watching the whole ad will earn the YouTuber more money, but if the ad is longer than thirty seconds, you are not earning the YouTuber any additional revenue after that first thirty seconds.

Un-Skippable or “Bumper” Ads

As the name suggests, you can’t skip these ads, so there is no need to wonder if watching the whole thing earns more money for the YouTuber whose channel the ad is on.

What is interesting about these ads, though, is that they work on a CPM basis. Rather than being paid for a complete view, or for a click, the YouTubers are paid per thousand views of the ad.

These ads tend to be good for channels with a lot of traffic since the viewer doesn’t need to do anything (other than not click away) in order to count toward the YouTubers earnings. Bumper ads are typically between five and twelve seconds.

Overlay Ads

These ads are the small banner ads that pop up at the bottom of a video showing text or images. In this case, the YouTuber only gets paid if you click on the ad since there is no video to watch.

Display Ads

Display ads are the ads you see beside the video, rather than overlaid on it or interrupting it. These videos may have some simple animation to them, but for the most part, they will be static, and may even be text only. Like overlay ads, a viewer usually has to click on them on for the YouTuber to make any revenue, though the advertisers can choose pay per thousand impressions instead of clicks.

Auto Draft 50

Conclusions?

So now we know how the different ads work, we can say that the answer to “do YouTubers get paid more if you watch the whole ad?” is… it’s complicated.

For the most common type of advertisement you see on YouTube—the skippable in-stream ads—it does tend to be the case that watching the whole ad will earn more money for the YouTuber. But even then it is not so clear cut, as you only need to watch thirty seconds, and some ads are longer than that.

Should I Worry About This?

The answer to this question is different depending on what role you are playing in the transaction, so we’re going to answer it for each role separately.

As a Viewer

If you are a viewer and you are concerned about ensuring your favourite creators get the maximum value from your view, then yes, you might want to worry about this. We’re not sure you should go to the trouble of timing your ad watches to ensure you watch at least thirty seconds, nor are we suggesting you sit through a whole six-minute ad that is irrelevant to you or uninteresting. It is also worth remembering that unskippable ads still contribute to the YouTuber’s earnings, and non-video ads typically need you to click them before they generate revenue for the YouTuber.

As a YouTuber

The answer to this is a resounding “no”, which may not be what you expected. It is true that the ad-engagement of your audience directly affects how much you earn through your YouTube channel (at least, through the YouTube Partner Programme), but at the same time, there is nothing you can do to change that behaviour. That is, short of begging your viewers to watch the ads on your channel all the way through, which probably won’t be too well received.

Your best bet as a YouTuber is to focus on making the best possible content for your audience and letting the ads run their course. It is generally a good idea not to rely solely on YouTube’s built-in monetisation options anyway, and this is just one of the many reasons why that is the case.

As an Advertiser

Unlike the YouTuber, advertisers do have the power to affect ad engagement in a significant way. Remember, advertisers on YouTube are not just large corporations with huge marketing budgets.

In fact, the advertiser has perhaps the ability to make the largest difference in this equation. If you make your ads compelling, viewers are more likely to click or watch them. You get what you want from the transaction, the YouTuber makes a little extra revenue, YouTube makes a little extra revenue, and, presumably, the viewer finds something they wanted through your ad.

In short, as an advertiser on YouTube, you have the power to make everyone’s day a little better, and the kicker is you don’t have to do anything you weren’t already doing in order to make that happen.

Do YouTubers Pay Tax? 3

Do Ads Always Generate Revenue for the YouTuber?

In the past, if you saw an ad on a video, it meant that the YouTuber who posted the video was getting paid. Things got a little less clear as processes like Content ID came into play, allowing copyright holders—when unlicensed use of their property (often music) was detected—to choose to leave the offending video up and claim the revenue generated by it instead of having the video DMCA’d out of existence.

Still, even with Content ID in place, the majority of videos with ads being displayed earn their creators revenue. That’s about to change, however.

Changes to YouTube’s terms of service suggest that YouTube intend to (if they are not already) roll ads on channels that are not part of the YouTube Partner Programme, with YouTube keeping all of the revenue.

Naturally, in these cases, it doesn’t matter how much of an ad you watch, the YouTuber whose video that ad is on doesn’t make any money. If you are concerned about ensuring your favourite YouTubers get rewarded for their content and want to watch the full ad, but don’t want to waste your time if the money isn’t going to the video creator, there isn’t presently an obvious way to know where the money is going.

If you are very concerned about this, there are things you can check to better guess if the YouTuber is getting paid by the ads. For example, you need to have at least a thousand subscribers before you can become part of the YouTube Partner Programme, so if your YouTuber doesn’t have that, they almost certainly aren’t earning ad revenue from their channel.

There are other criteria, but they are considerably more challenging—if not outright impossible—to check from outside of YouTube Studio. One thing you could look at is the number of videos and the views they have.

Now, we’re not suggesting you start manually tallying up the potential watch time of your favourite YouTuber, but another one of the criteria for being part of the YouTube Partner Programme is having at least four thousand hours of watch time across your videos. So, if a channel has only uploaded ten videos and most of those videos have less than a thousand views, you can probably assume they are not part of the YouTube Partner Programme.

How to Make Money Online as a Singer or Musician

Supporting Your Favourite YouTubers in Other Ways

If you have got this far and are not convinced that ad views are a good way to support your favourite YouTubers, you wouldn’t be entirely without reason. Ads tend to make a relatively small amount of money for most YouTubers, with the exact amount that an ad view is worth varying wildly from video to video.

Some YouTubers are able to make a comfortable living from a channel with a hundred thousand subscribers, while others can have millions of subscribers and be barely much better off—if not actively worse off.

If you want to support a particular YouTuber and you have the means to sign up to their Patreon or other funding platforms or become a member on their YouTube channel, that is the best way you can support them financially. Beyond that, however, there is the share factor.

If you do everything you reasonably can to spread the word about the YouTuber you like—getting more eyeballs on their videos and, as a result, more ad views—that will do a lot of good for their channel. Never under-estimate the power of word of mouth when it comes to helping out YouTubers.

Finally, being sure to like, subscribe, and ring the bell is another way to help. Yes, it’s a cliche at this point, and many-a-YouTuber now signs off their videos asking you to do those things, but there is a reason for that. The more engaged viewers are with a video or channel, the more likely YouTube is to recommend that channel to other users. Watch time also plays a huge role in this respect.

Watching your YouTuber’s videos all the way through tells YouTube that this creator is making content that keeps viewers on the site for longer, and that will lead to more bias towards them in the YouTube recommendation algorithm.

Brand Deals

Unlike YouTube ads, brand deals and sponsored content is not meticulously monitored because YouTube does not provide those kinds of metrics to third parties. For a brand to know the kind of information YouTube knows, the YouTuber would have to give it to them manually.

From a practical sense, if you skipped over a sponsored bit in a video, it won’t have much of an effect in the short term because the company sponsoring the video will be looking at views, and you will have viewed the video. They will have no way of knowing that you skipped the sponsored content.

In the long term, however, the company sponsoring the video will be looking for a return on their investment, and if they don’t see an uptick in customers from their sponsored videos, they are far less likely to sponsor them again.

Granted, if the service or product that is sponsoring the video is something of no interest to you—perhaps it is for a service you already subscribe to, or a product you don’t need—then it will make no difference whether you watch the sponsored bit or not since you won’t be buying anything.

But, if you are not so certain, at least watch the sponsored content once to establish for certain that it is not something you are interested in. Many brands have a way for you to tell them where you heard of them when you purchase a product or service, and telling them a YouTuber sent them is good for the YouTuber.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.