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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

How Much of a Song Can You Use on YouTube Without Copyright?

Music is a powerful tool in video editing. It can add emphasis, emotional impact, and generally change the whole tone of a scene or clip. There is a wealth of free music available, of course.

YouTube itself has a significant library of free-to-use music that you can choose from. But there are times when royalty-free music won’t do.

Whether you’re reviewing songs or you just need a particular song for your content, you’ll no doubt be aware of the minefield that is copyrighted music. You may even be aware of fair use, but don’t worry if you’re not; we’re going to get into all of that soon.

Most YouTubers are aware that you can’t just grab copyrighted music (or any content, for that matter) and put it in your video. At least, not without inevitable consequences. At best you will lose your ability to monetize that video, at worst you will get a copyright strike against your channel, and enough of those will lose your channel entirely!

So, how much of a song can you use on YouTube without copyright coming to bite you in the backside? – The short answer is none! You will need a buy a license to use popular tracks or will need to enter into revenue shares with some artists if they are part of the YouTube Audio Library. If you want music in your videos it is best to use royalty free services or make your own music.

The answer more honest answer is, it complicated – so if you’re with us, we’re about to dive a little deeper.

What is “Fair Use”?

As we’re about to get into a subject matter that strays a little close to legal advice, we must stress that is emphatically not legal advice.

Always seek the advice of a qualified law professional before doing anything that might potentially land you in legal trouble. Now, with that out of the way, let’s get into what fair use is.

Fair use is the name given to the use of copyrighted material in some instances where the use is limited or transformative. You may be wondering what “transformative” means, and you wouldn’t be alone. Inordinate amounts of money have been spent trying to find a clear definition of what constitutes transformative but to no avail.

Established examples of a transformative use of copyrighted material include commentary and criticism, such as news programs showing clips of something accompanied by commentary about that thing. Another example is parody videos.

There is a common myth or misunderstanding that you are allowed to use a certain amount of copyrighted content—a few seconds, say—and you will be protected by fair use. Unfortunately, that is not the case. Fair use covers how copyrighted content is used, not the amount of it.

While it is highly unlikely, it is theoretically possible that the use of copyrighted material in its entirety could be protected by fair use. It would be tough to justify, of course, and the less of a piece of copyrighted material you use, the easier it is to claim that you are using it for transformative means, rather than just stealing it.

It is here that the myth of using only a few seconds comes from; most successful examples of fair use on YouTube are short clips, but the shortness is not what makes them a successful example of fair use. We’ll get more into what these successful examples look like shortly.

To avoid falling into dangerous waters I always use licensing companies like LickD – I pay a small fee per track and know I am covered from all the legal potholes. Go check LickD out, they have a wide selection of popular song and chart music on their website and you can even get one track free!

Fair Use is Not Protection

The main trap people fall into when dealing with fair use is in thinking that it is some kind of protection against copyright claims or lawsuits, but this is not the case.

Fair use is a defense, not a protection. There is no one-size-fits-all application of fair use that a company like YouTube could apply to your usage of copyrighted material. As such, fair use is decided on a case-by-case basis…

…in court.

Yes, unfortunately, the only way to prove you are using copyrighted content within the remit of fair use is by going to court and having them agree with you. And, unless you have a lot of spare cash and time on your hands, the only way that is likely to happen is if you get sued by a copyright holder. Not ideal.

An unfortunate side effect of this is that large copyright holders tend to bludgeon smaller entities with copyright take-downs, knowing full well that the average YouTuber will not have the means to challenge the claim on a legal footing. Combine this with increasingly automated copyright infringement detection employed by YouTube, and you have a scenario in which it is very difficult to use copyrighted content in any capacity.

There are even instances of YouTubers creating cover versions of popular songs using household objects—such as couch cushions and doors—getting copyright claims against them by the owner of the song they are covering.

If you are struggling for places to find free to use and completely safe music – I made a deep dive video on all the places you can find music for free online.

How Much of a Song Can You Use on YouTube Without Copyright Issues?

Now that we’ve taken a deeper dive into how fair use works, we hope it makes more sense when we tell you that the answer to how much of a song you can use without copyright problems is, practically speaking, none.

The reason we say this is because the music industry is particularly aggressive when it comes to protecting its intellectual property. They are not interested in the fair use arguments and will go after any use of their music that they become aware of. Couple that with YouTube’s automated copyright infringement detection, and you have a situation where any attempt to use copyrighted music will likely get flagged.

If the infringement exists (that is, the copyright holder attributed does, in fact, own the copyright to the material in your video), then your only recourse would be to take that copyright holder to court.

It would be extremely unlikely to reach a point where the copyright holder would take you to court, however, as YouTube has plenty of mechanisms in place to protect their interests. From monetizing your video and sending them the proceeds, to removing your channel from the platform entirely.

YouTube will not allow you to infringe copyright continually, so it would take an extremely keen legal department at some music label to see you in taken to court before YouTube resolves the issue for them.

Can YouTubers Control Which Ads Are Shown? 1

Examples of Fair Use

Copying works across a variety of different mediums, including broadcast, is permitted when the use is for examination or instruction, in an academic or industry setting, as long as it meets certain guidelines. Obviously, this is unlikely to apply to your average YouTuber.

An example more relevant to YouTube, however, is using copyrighted content for quotation, critique, or review. Of course, if you post an entire album with little to no commentary, you will struggle to make an argument for fair use. The amount of copyrighted content should be quite limited, and only just enough to get whatever point you are trying to make across.

Other criteria for this kind of fair use include the copyrighted material being publicly available and the source of the content being acknowledged

You can also use copyrighted material of reporting current news, though the situations in which copyrighted music would fit into this category are rare.

Parody, as we mentioned earlier, is also a form of fair use, but this is another area where the boundaries for what constitutes parody are far from clear. Any borderline case may need to be tested in court to receive any kind of definitive decision on the matter.

The final example of fair use involves text and data mining, which clearly doesn’t have any bearing on a discussion about using music in YouTube videos.

Soundproofing Tips for YouTubers

Can You Use Music in YouTube Videos at All?

There are certainly situations where you could use music—even copyrighted music—in your YouTube videos. If you were to obtain the permission of the copyright holder, for instance, you would be legally allowed to use that music as long as you stuck to whatever terms you agreed, of course.

As we mentioned earlier, there is also non-copyrighted music or music with an open license such as Creative Commons. YouTube provides an impressive library of such music for the very reason of helping YouTubers make their content without falling afoul of copyright strikes. Remember, they want you to succeed.

Finally, you could, of course, use your own music. If you make music and you have not given the rights to that music to anyone else, you are free to do with it as you please.

How Much of a Song Can You Use on YouTube Without Copyright?

Should I Use Copyrighted Music in my YouTube Videos?

The only truly safe option when considering using music in your YouTube videos is to use royalty-free music that is licensed for commercial use.

The commercial aspect is important even if you do not monetize your videos, because you may decide to monetize them someday, and, in any case, some people may disagree with your idea of commercial. They may even be wrong, but you don’t want to have to go to court to prove that.

If you can get permission for the music you should be okay to use it in theory, however, it is worth noting that YouTube’s copyright infringement detection is something of a firehose when it comes to seeking out violations.

There are many examples in the past of YouTubers going to great lengths to obtain permission to use copyrighted material, only to have YouTube flag it as a violation.

In some case, copyright holders themselves have fallen afoul of this system. It has not been uncommon for YouTubers who are part of a content network upload a video of one of their own songs on a private channel and get flagged for copyright because their song was initially played on the content network’s channel.

It is far from a perfect system.

Can YouTubers Control Which Ads Are Shown? 5

What Happens if I Get Caught Using Copyrighted Music?

The consequences vary depending on things like if you are a repeat offender, or how the copyright holder wants to handle the situation. If you are caught infringing copyright, and it is your first time, you will likely just receive a strike against your account. Enough of these strikes, however, and your account could be removed entirely.

In some cases, the copyright holder will opt to leave your video alone, but monetize it and claim the earnings. In those cases, you will not be able to monetize your video yourself, even if the offending music only makes up a small portion of your video. Unfortunately, this is a risk you will have to accept if you want to use copyrighted music.

As mentioned above, it is unlikely you would ever see a courtroom from infringing copyright on YouTube. But, as mentioned even further above, nothing in this post should be considered legal advice. The fact that it is unlikely that you will end up in court should not be seen as a guarantee that you will not end up in court.

How Much of a Song Can You Use on YouTube Without Copyright? 1

Conclusions

The world of YouTube copyright is a bit of a minefield when it comes to knowing exactly what you can and can’t do.

The only way to be genuinely risk-free is only ever to use royalty-free music that is licensed for commercial use. Any time you use copyrighted material, even if it is as clear cut fair use as it gets, could see you receiving copyright strikes against your channel, or worse.

If you do have to use copyrighted music, however, remember the guidelines for what constitutes fair use. Only use the absolute minimum of copyrighted music required to get your point across. Make sure the focus of the video is not the content.

Even with some additional commentary, if the point of the video is very clearly just to listen to the music, it will not be considered fair use.

But, most importantly, remember that fair use is not a protection against legal action. If a copyright holder gets a bee in their bonnet about your use of their music and decides to get the lawyers out, you will not be able to hide behind fair use.

You will need to go to court and convince a judge that your use of the content was fair use. It may not be a likely scenario, but it is one you will have to consider if you insist on using copyrighted music in your videos.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE YOUTUBE

Should I Start a New YouTube Channel or Keep My Old One?

Building a successful brand is not an easy process, and doing it right often takes time. There are ways to buy subscribers, but any YouTuber who knows their business will tell you that buying subs is a shortcut to failure.

Unfortunately, building an audience organically takes time, so when you get the itch to start something new, it’s understandable to wonder whether you should use an existing channel if you have one, or start entirely from scratch.

Do YouTubers Get Paid for Likes? 1

Should I Start A New YouTube Channel Or Keep My Old One?

If you have an existing audience and dead channel, it is almost always easier to rebrand the existing one to match the new content. If the old channel make sure the new content is in a similar niche. Looking to establish a separate audience within a new niche – then start a new channel.

There’s no clear yes or no answer to this question, however. The best course of action for your situation will differ significantly from that of another YouTuber.

In other words, we can’t tell you which way to go, but we can help you make that decision – lets walk you through your options.

Channel Merging

The first and easiest situation to judge is when you have an existing and active channel, and you are considering starting some new content while still producing your original videos.

If your new content is in the same—or at least very close to—the niche your existing content is in, you should consider sticking with your current channel. As mentioned above, building a new audience is hard, and if your new content is similar enough to your existing content, there’s no sense in going through that process again.

On the other hand, if your new content is significantly different from your existing content, you could damage your channel’s discoverability by muddying its focus. If YouTube can’t make a clear decision over what your channel is about, it is less likely to recommend it to viewers, which is obviously less than ideal.

Should I Start a New YouTube Channel or Keep My Old One?

Repurposing Old Disused Channels

So, you have a channel from a previous project that you don’t use anymore? You wouldn’t be the first one.

If that channel has some leftover subscribers, it makes sense that you’d want to use it that rather than starting again. After all, they are your subscribers who you worked hard to gain.

This can work to your advantage, but again, it depends on your situation. If you just want the subscriber numbers, then it should be fine. If you are looking to build a meaningful, engaged audience, then using a channel with existing subscribers will not help.

Subscribers who are subscribed to your old channel won’t necessarily be interested in your new content. And any notifications YouTube gives may only serve to remind the viewer to unsubscribe as they are no longer interested in your content.

That being said, there is no real harm to re-using an old channel. You may find those original subscribers falling away, but it shouldn’t be a hindrance to you from gaining new subscribers.

Divergent Content

Something that happens to many YouTubers—particularly after long periods on the platform—is the organic divergence of your content into multiple distinct things. A typical example of this would be setting up a second channel to post vlogs to, or behind the scenes content of the videos from your main channel.

In these cases, you will need to weigh up the popularity of this additional content.

If it is significant enough to warrant its own channel, then go for it! If hardly anyone watches them, however, it may make more sense to keep them where they are.

Rebranding Your Existing Channel

Sometimes there is no new or extra content. It’s human nature to want to change things up every so often, and YouTubers are just as prone to this as anyone.

If you feel the urge to rebrand your channel, whether it is a considered and researched move or a whim, plain and simple, then whether you should start over with your channel depends on your current channel’s status.

If you have problems with that channel, such as copyright strikes (see below) or you have found yourself with a toxic subscriber base that you would rather distance yourself from, then a new channel would be an excellent option.

When I  wanted to keep my channel and give it a face-lift I needed a new channel banner, end-screen and flashy intro. I am not the best with graphic design so I used PlaceIt to make them for me. They offer easy to edit templates from free to as little as $15 – go check out their website and give your channel a new look to wow your subscribers.

Reviving a Dead Channel

It doesn’t have to be a tale of two channels, of course. Perhaps you have an old channel that you abandoned for one reason or another but have since become reignited by the premise of that channel. In this case, the situation is mostly the same as mentioned in the above scenarios.

If your old channel is in good standing, you could look to reboot it, bringing in new viewers and getting things off the ground once more. If your channel has a spotty history, it might be best to leave that history behind.

Another thing to think about is your channel’s reputation with consistency. YouTube viewers like consistency; they like to know their favorite YouTubers are putting weekly or monthly videos out. And if you have a channel that started strong and then went radio silent for a long time, your viewers may be skeptical about whether any rebrand attempt will last.

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Buying a Channel

The vast majority of the time, this should fall into the same bin as buying subscribers. It is possible to purchase channels that already have subscribers and a history behind them.

These can come in two primary flavors;

  • Legitimate channels that are no longer wanted
  • Channels that were created just to sell

With the latter, there will almost never be a case where this is a good idea. Subs for channels like this are typically unfocused. They will not translate into any kind of meaningful audience as their interests in no way align with whatever the channel was purported to be about.

On the other hand, you might be considering a legitimate channel in which the owner has decided to quit and is selling their channel. While subscribers on a channel like this will have matching interests with each other, you will need to find a channel with a similar niche to yours if you hope to translate that purchase to viewers of your own directly.

Other Things to Consider

There are some other things to consider that apply regardless of the state of your existing channel, or how the content of that channel compares to your new idea.

Should I Start a New YouTube Channel or Keep My Old One? 1

Is There Anything to Save?

If an old channel is completely dead; no subscribers, no links, no views, then there isn’t really any point to rebranding it. There might not be any harm, either, if the channel is in good standing. But there will likely be no benefit.

In this case, it is entirely up to you. It could come down to something menial, such as not wanting another YouTube account to manage. Whatever the reason or path you decide to take, you should be fine.

Copyright and Community Guideline Strikes

YouTube isn’t always the most forgiving of platforms when it comes to rule-breaking. If you have an account—even one with a lot of followers—that has some black marks on its permanent record, it is probably best to abandon that channel as a base for your new venture.

Of course, we’re sure you have no intention of breaking any rules going forward. But with a platform such as YouTube, where the rules are continually changing, accidents can happen. You don’t want to fall afoul of an unfortunate incident, only for YouTube to obliterate your channel because it has a history.

Link Authority

One of the main reasons you would want to rebrand a channel rather than start over is to take advantage of the established reputation of that channel in the eyes of search engines. There are two main things to consider here.

Firstly, if you are revamping the content of the channel, the authority of any links leading to old material may be weakened. Secondly, if you are entirely rebranding the channel and removing or making the existing videos private, you should completely disregard any existing link authority to this channel, as it will soon disappear.

In the latter case, not only will search engines stop viewing the channel as relevant to those links, but any people who click on those old links will be frustrated to find that the video they wanted isn’t there any more!

Should I Start a New YouTube Channel or Keep My Old One? 2

How to Revive a Dead Channel

If you do decide to bring an old channel back from the dead, the approach is largely similar to starting from scratch… but not exactly. The main differences lie in old channels that had something of a following. Re-engaging with subscribers after your channel has been AWOL is tricky business. Many subscribers will immediately forgive and forget. Others will have forgotten they were subscribed to your channel and immediately unsubscribe once you remind them with a new video.

Make sure you are up to date. Take a look at videos from competitors channels to see if anything has changed significantly since you were last making videos for this channel. If it has, consider incorporating these changes in your revived content.

If you still have an audience on this channel, think about talking to them, asking them what they would like from your new content. Again, you run the risk of merely reminding some people that they were subscribed, causing them to unsubscribe promptly, but there isn’t much you can do about that.

You should strongly consider giving your revived channel an overhaul when it comes to artwork, even if you still like the original design. By starting over with the design, you can do your into what YouTubers in the same niche are doing, and incorporate some of those elements into your branding. It will also help to give the channel a fresh feel.

Think carefully about how far you want to take any rebranding. For example, do you want to change the name of the channel you are reviving?

If so, are you at risk of losing out on any brand recognition that your channel’s old name might command? Similarly, are there any negative connotations to the old name?

This doesn’t have to mean universally negative, but rather negative in relation to the new content you plan to release. For example, a channel that covered political issues might struggle to attract a crowd from the gaming section of YouTube, as it is typically hostile to this type of content.

content is king

Content is King

It gets said a lot but it always worth reiterating; no matter how many times you rebrand a channel, no matter whether you are starting from scratch or reviving a popular dead channel; content is the ultimate dealbreaker.

If your content is poor, your channel’s performance will also be. There is simply no getting around this universal truth. A channel with little to no advertising can do really well with good content, whereas a channel with a hefty advertising budget will always be fighting a losing a battle if the videos it puts out are below par.

Always be prepared to put as much effort as you can spare into your content, as it will pay off in the long run. You don’t have to spend money to get seen just share your videos in the right places – I did a blog the the best places to share your videos for more exposure.

Conclusions

For the most part, any advantages you might think you’d get from using an established channel to kickstart a new premise will probably not apply, unless the channel happens to have the exact same kind of content as your new videos.

And, if that were the case, you would have to wonder if rebranding was necessary when you have the ideal set up already in place.

When you are sticking with the original premise of the content and are just looking to breath new life into a forgotten channel, overhauling the look of the channel can help. Still, ultimately it will be your content that will bring new viewers to the party.

Having said all of that, if you only take away one piece of advice from this posts, let it be this; buying subscribers—either outright or as part of purchasing an old channel—seldom works. Even if you get lucky and manage to find a channel for sale in a similar niche to you, there are no guarantees that the viewers will respond to you as favourably as they once responded to the previous owner of the channel.

And that’s assuming those viewers are real!

Get your viewers the old fashioned way. You’ll thank yourself later.

If you need help to pick the right titles, optimizing your descriptions, tags and giving your videos the best launching pad they need then check out VidIQ – I use them to optimize all of my videos and their browser plugin is free to download on their website.

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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Good Places to Record Videos in Your Home

YouTube might be an excellent medium for expressing your creative side, educating people, and even just making money.

Still, it is not exactly a low footprint medium when it comes to creating those videos. At least, not all of the time. We’ll get into that.

Finding a space to make your YouTube videos can be tricky, especially if you live with other people, or have a small home. Or both! Fear not, however, there are always options. They’re not always free options, but there are options.

In this post, we’re going to go into detail on how to choose and prep a place for recording your videos. What makes a great space—and what you need to do to prepare it—will vary greatly depending on the kind of video you make. Before we talk about the types of video, let’s go over some of the attributes that make good places to record videos in your home.

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What to Look For

If you are lucky enough to be in a position where you have a large room to yourself, a spare room you can make use of, or even the ability to build something new, then you’re already most of the way there. For the vast majority of us, however, we have to make do with what we got.

The first thing to consider when looking for a place to record your videos is permanency. That is, somewhere you can set up recording equipment and leave it in place.

Granted, this might not be an option, but if it is, it should be a strongly considered option. A space that may seem far more appropriate for recording videos isn’t necessarily the best choice if you have another area that you could set up permanently.

For one thing, it makes the time required for recording a new video considerably shorter, because you don’t have to worry about setting up or tearing down your equipment.

An example of this would be a large room with nice acoustics and natural lighting that you could use, but couldn’t leave your equipment in versus a tiny room—even a closet—that you could claim for the long haul.

The larger room would undoubtedly be better, but you could make the small room work. As with many things in life, it is a matter of deciding what best suits your situation.

The next thing we would recommend you consider before moving your gear into a particular area is how much control you have over that area. Similar to the previous example, a space that you can modify may prove to be better for you than a space that you can’t, even if it doesn’t look that way, to begin with.

After that, the main things to consider are environmental. For example, areas that are subjected to a lot of noise, perhaps from traffic. There are things you can do to mitigate that, but if you have other options, maybe consider something with less noise.

How To Make A Playlist on YouTube (with Pictures) 1

Camera-less Videos

Not all YouTubers need a big, adequately lit set up. If you make software tutorials where you’re not on camera, such as list videos that consist of clips and still images, or any other type of video where you are not actually filming yourself, you have a higher degree of flexibility in terms of the areas you can record in.

As your primary concern will be the quality of your voice over recording, it will actually benefit you to record in a smaller space, such as the closet we mentioned before.

Your main goal for the recording space should be to cut down on acoustic reflection and in a smaller room. This is much a much easier prospect. For one thing, you can always coat the entire space in acoustic foam tiles, which will all but eliminate reverb and echo.

If you do not have such a space—a common situation for YouTubers is recording in their bedrooms—then you will need to be smarter with your preparation. Thick packing blankets can act as excellent acoustic insulation and can be draped over any number of household objects to create a capable acoustic screen around your recording area.

Soundproofing Tips for YouTubers 2

Shared Spaces

Now, assuming you are on camera but you don’t have anywhere you can claim in the name of YouTube, what are your options? Firstly, if you are going to have to pack up your gear when you’re not using it anyway, you may as well opt for the best spot you can find.

This may mean recording at inconvenient times so as not to irritate family members or roommates. Not to mention avoiding having people walking through your shot in their dressing robe!

You will be a bit limited in terms of your “set”, as the people you share a the space with won’t necessarily be happy about you putting up acoustic treatment and set dressing while they’re trying to watch Netflix!

One thing you can do in these cases is to use the room as your set. It might require doing a bit of tidying up, but most people wouldn’t complain about that. Even a drab looking space can be a serviceable YouTube set with the right focus and a bit of lighting.

Soundproofing Tips for YouTubers 4

Dual Purpose Spaces

This is the kind of situation most YouTubers find themselves in; you have somewhere to yourself, but you can’t dedicate it to your YouTube exploits.

The most common instance of this being a bedroom. Sure, you have the bedroom to yourself, but you do have to sleep in there. The good news is it’s your space, and you can do as much to it as you can endure.

You’re probably not going to want to hang set dressing over your bed, forcing you to take it down anytime you want to go to sleep. But you can certainly put things on the walls, arrange lighting in a way that suits the video, and move furniture around.

Good Places to Record Videos in Your Home 1

The Attic

…or loft, depending on what you call it. Unless we’re talking about a converted attic, the chances are you’re going to need to do a lot of work to get things going up there. You will need lighting, acoustic treatment, and you will probably be sharing your recording space with decades of accumulated boxes.

The good news is, if you can get all of that sorted, you have a secluded space all to yourself. Just bear in mind that you will have to climb in and out of the attic any time you need to record, which isn’t always the easiest prospect depending on how the is laid out property.

Of course, if we are talking about a converted attic, there is no reason to treat it differently to any other room in the property.

Good Places to Record Videos in Your Home 2

Garages and Sheds

Let’s face it; nobody uses garages for cars anymore. And garden sheds are being converted into secluded getaways all the time. If you have access to such a thing, it can make a great recording space. But there are things to consider that you wouldn’t have to think about in a regular house or apartment.

Firstly, in the case of a typical garden shed, it is considerably easier to break into. If you leave a bunch of expensive recording equipment in there, you will have to weigh up the risk of it being stolen.

You can add security to the shed, remove the equipment when you’re not recording, or just hope that you never face that problem.

Another concern to think about with garden sheds (and, to a lesser extent, garages) is things like damp. These structures are not designed for use in the same way a typical home is, and they are prone to things like condensation and leaking. As you can imagine, this isn’t ideal when you have a potentially expensive computer, and a bunch of recording equipment sat there.

The other problem you will face is acoustics and set dressing. Having your own dedicated little space is great, of course, but your typical garage or garden shed is terrible from an acoustic point of view, and not exactly pretty to look at. Be sure to factor all of this in before moving your gear in.

Think Outside the Box

While not strictly in your home, gardens can provide an excellent backdrop for a video (depending on the video, of course).

You will need to do a little research into your gear if you want to record outdoors, as getting the best video and audio in the midst of Mother Nature is not quite the same as getting it in your bedroom.

The weather may also be a factor. If you live in a particularly wet region, the garden might not be very practical when you have to wait for the one dry day a month to shoot a video!

And The Rest…

It is also essential to put some thought into the rest of the video-making process, as you will need somewhere to do this as well. If you have set up a nice little audio recording booth in a closet somewhere in your house, it may not be the best location for slaving over endless hours of editing. Assuming, of course, you edit your own videos, but things like scriptwriting can go down in this category as well.

If you can split the various aspects of YouTubing across multiple machines, it might be worth having a dedicated device for the recording that can be left in place. If not, portable devices such as laptops are always great for those times when it’s not possible or feasible to edit and record in the same place.

Of course, if your set up is a big, roomy desk with a nice, comfortable chair, there’s no reason not to use that same location for your off-camera work.

Essentials

Any space you choose can be made into a serviceable YouTube recording space with a few essential tools.

Firstly; lighting. The amount of difference lighting makes to a video cannot be overstated. It is often the case that a cheap camera with good lighting can do a far better job than an expensive one with poor lighting. Lighting doesn’t need to be expensive, and it can come in very portable form factors, and with the right placement, it can be used to effectively remove the background entirely. Perfect if you are recording somewhere with a less than ideal look for your videos.

Acoustic treatment is also essential, though a little trickier to make portable. If you have a dedicated space, consider getting some acoustic foam tiles on your walls and ceiling, and perhaps a thick rug for your floor.

If you need more help in soundproofing your newly discovered record set I have a deep dive in my blog on soundproofing tips for youtubers – this should get you started and can be amazingly cheap!

If your setup needs to be portable, thick packing blankets are always a good option. Draping them over something around your recording space will make a massive difference to the acoustics, and you will be able to easily take them down afterwards.

Finally, for those times when the space is just not fit for screen time—or just because you want to—there is a green screen. Green screens can be picked up relatively cheaply on Amazon, or sites like Wish, and there are free options for implementing Chroma Key (the name of the green screen effect) either live or in editing.

Don’t Be Discouraged

It is essential to remember that, ultimately, it is the content you produce that will make or break your YouTube career, not the space you are recording in. If you can’t make a great looking set to record in, do not let that stop you from making videos.

Just do the best that you can do with what you have and then set about creating great content. Always be on the lookout for ways you can improve your recording space, of course, but don’t wait until it is ready, because it may very well never be ready. Especially if you are a bit of a perfectionist.

Viewers will forgive you for less than perfect backdrops, or subpar video quality. And as you progress, if your content is good enough, you may well find that is financially practical to upgrade.

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Soundproofing Tips for YouTubers

Soundproofing can be the secret weapon in a new YouTuber’s arsenal.

If you were to ask a significant sample of YouTube viewers whether they would prefer better video or audio from their YouTubers, the answer might surprise you for a video platform.

While there are undoubtedly channels where good video quality is essential (software tutorials spring to mind), there are a considerable number of channels where the video element really isn’t as important as you might think.

Vlogs, educational content, interviews, list videos, we could go on. The point is, for a vast chunk of YouTubers, sound quality is considerably more important than video quality (within reason, of course). This is because hearing is the primary sense being used.

Don’t believe us?

Soundproofing Tips for YouTubers

Think about all the times you’ve put a YouTube video on and ended up doing something else while it plays. Maybe browsing the web, writing an email, checking your phone.

Not only that, but think about how many times audible cues have grated on your last nerve. People chewing while they talk, tapping, distant car alarms—audible cues can be very annoying. This is especially true when it comes to unwanted echoes, artefacts, and overall poor audio quality in YouTube videos.

Many things contribute to poor audio quality, but we’re not going to get into microphones and audio interfaces here; that deserves a post of its own – or you can watch my deep dive video on my youtube channel.

So, before we get into some tips on soundproofing your recording space, let’s quickly go over why you might want to do this.

Soundproofing Tips for YouTubers 1

Why Soundproof for YouTubing?

The most obvious reason, of course, is to get rid of external noise. No YouTuber wants to have to edit out the sounds of planes flying overhead, cars driving by, the next-door neighbour engaging in some late-night DIY or anything else of that nature. And your viewers certainly don’t want to listen to those noises.

Soundproofing can significantly improve your recording if you record somewhere that tends to have a lot of noise going on. But the benefits to soundproofing are not one-way.

In almost all cases (the exception being ASMR videos) whispering or quiet-talking should be avoided. At best, it’s just a little difficult to hear, but at worst it can be very annoying to some viewers (think the opposite of ASMR).

This shouldn’t be confused with low volume—it’s not the level of your audio we’re talking about. When you whisper or talk quietly, your voice is different. The quality that some people find annoying is not remedied by turning the volume up in your editing software.

But what does this have to do with soundproofing? Well, the most common reason for unintentional quiet-talking is environmental. For example, if your recording setup is in the room next to your parents, partner, or roommate, and you record late at night. The chances are, there’s not a lot you can do about the when and where you record.

But by soundproofing the space you record in, you will be able to make much more noise when you make a new video without worrying about annoying anyone around you.

Soundproofing Tips for YouTubers 2

Soundproofing Tips for YouTubers

We should state upfront that a number of these tips relate to the construction of the space itself—things like the walls, and floorboards. We understand that most people will not be able to implement all of these tips.

You would have to be building a studio from scratch, or tearing a room down completely to do that. Just know that implementing any of these tips should improve your situation with regards to soundproofing.

Squeaky Floorboards

You might be thinking, “but I don’t walk around when I record YouTube videos.” That may be the case, but very few of us sit or stand utterly still when we make videos. A creaking floorboard can be extremely annoying mid-video.

Unfortunately, there are no products you can go out and buy that will fix this problem, so you’ll have to get the tools out if you want to put an end to it. The first thing to check is what is causing the squeaking. If it is just a matter of loose boards themselves, you can usually remedy the problem with a few screws.

We say screws and not nails—as is probably currently holding your floorboards in place—because screws will not slide over time as nails do.

If it is the joists and noggins (the big pieces of wood your floorboards are attached to), then you might need some professional help. You will certainly need to lift your floorboards. They can usually be fixed with some L shaped brackets at the corners. If you do have to lift your floorboards, you may as well take this opportunity to re-attach them with screws.

Dotting and Dabbing: Don’t Do It!

Unfortunately, this tip is only going to be useful to people who are doing some serious renovation or perhaps building from scratch. “Dot and Dab” is a method of attaching drywall (or plasterboard, depending on where you are from) to the outer structure of your room.

It involves dabbing a healthy amount of adhesive in places (this would be the dotting) and then pressing the drywall up to it. As a means of attaching the drywall, it is inexpensive and effective.

Unfortunately, it creates a significant amount of hollow space behind your walls. In a room that has been wholly drywalled, this would essentially mean one large continuous echo chamber surrounding the place!

Acoustic Insulation

If you are renovating or building a new space and the walls will be framed out, you can take this opportunity to fill the spaces between your studs with acoustic insulation.

Acoustic insulation is denser than regular thermal insulation. It will provide you with built-in soundproofing that will stop sound from getting in or out of your recording space. There are different thicknesses available, and the width you need will depend on the thickness of your studs.

Resist the urge to buy insulation that is too thick and cram it into your walls. That could cause problems later down the line, as well as reduce the acoustic insulation properties of the material.

Windows

Birds, traffic, police sirens, inconvenient helicopter flybys—there’s a lot of unwanted noise that can get in through your window. It may not be ideal in hotter parts of the world, but the first thing you should be doing is making sure that window is closed before you record.

The cheapest solution would be nice, thick blinds or curtains. They won’t cut out all the noise, but they will make some difference.

If you’ve got a little more money to throw at the problem, consider getting a secondary glazing system, which is essentially a second window inside your existing window. The cavity created between this window and your current window makes for excellent sound dampening.

Soundproofing Tips for YouTubers 4

Noisy Appliances

Washing machines are loud. We get it. Some washing machines could be at the other end of your home and still get picked up on a recording.

Unfortunately, the overwhelming majority of us do not have the option to simply move the washing machine—or our recording space—to get around this problem. Though if you do, that would be the best solution.

Assuming you’re stuck, however, the first thing to consider is an acoustic mat under your washing machine. It will not cut the sound completely, but it will significantly reduce it. If your washing machine (or other noisy appliance) is not right next to your recording space, this might be enough.

If not, we’re sorry to say that your only practical option is to plan your recordings so that any noisy appliances are not running.

Soundproofing Tips for YouTubers 5

Change Your Microphone

You might also consider a new microphone that is less prone to picking up the background noise. It should be stated that any built-in or inexpensive USB microphone will likely need upgrading as a matter of course.

But if your mic is picking up a lot of background noise, there may be an alternative model with a tighter pickup pattern.

I use a Boya By-MM1 on my DSLR Camera and this is great when I am stood in front of it recording in stable environment – I did a hands on review video and blog of the Boya BY-MM1 microphone with some interesting facts about its pick up pattern – You’ll me amazed the difference you can make when you match the right microphone to your set up.

In the same realm as a new mic, you could also consider turning your microphone’s input level down and having the mic be closer to your face, or speaking more forcefully. Or both.

If you do decide to go down this route, be sure to have a pop shield on your mic. It’s good practice to have one anyway, but if you’re going to be putting the mic closer to your face and speaking louder, you definitely need one.

Use a Noise Gate

A noise gate is a term given to software or hardware that cuts off audio completely when it gets below a specific volume. Using this, you can cut away the background noise by setting the gate to just above the level of the noise. It will then let the audio through when you speak, pushing the sound level above the gate.

There are a few different ways to employ a noise gate on your recordings. The simplest—yet most expensive—is to get an outboard noise gate device. You would run your mic signal through the gate directly, where it would gate the audio before sending it into your recording software.

Another alternative is live VST (Virtual Studio Technology) noise gates—a software alternative that works as you are recording. This has the advantage of giving you that live feedback, but it also adds strain on your computer.

And, finally, you could apply the noise gate after the fact. This is the cheapest option—free audio editor Audacity has this functionality built-in—but also the most time-consuming.

It is worth noting that if you have unusually high levels of background noise, a noise gate may not be the best option. The louder the gate has to be to cut the noise out, the more obvious it is when it activates. Not to mention, the noise will still be present when you are speaking.

Soundproofing Tips for YouTubers 3

Acoustic Foam Tiles

The more initiated of you are probably yelling, “that’s not soundproofing!” right now. And you are right. Those eggbox-like foam tiles you see on YouTuber’s walls are not soundproofing. The job of acoustic tiles is to kill things like echo and reverb in a space.

Imagine you have a bouncy ball. If you bounce that ball on some smooth concrete, you’ll get some good height. If you take that same ball and bounce it on long grass, you’ll be lucky to get any height at all. Now imagine the ball is a sound wave, hitting the wall and bouncing off. Foam tiles work a lot like the grass.

By strategically placing foam tiles around your recording space (or just covering every surface if you can afford that many tiles), you reduce the amount of sound reflection.

If you can only get your hands on a limited amount of foam tiles, consider what kind of microphone you have before placing them. Many microphones have limited pickup around the back, so reducing reflections coming from that direction would be a waste of your tiles.

Carpets or Rugs (or Both!)

A good, thick carpet or rug can address issues raised both in the squeaky floorboards section, and the previous section on acoustic foam tiles. Like foam tiles, a thick carpet or rug will significantly reduce sound reflection, meaning less reverb and echo when you record.

It will also reduce the amount of noise made by you moving around the room. It won’t fix squeaky floorboards, but if you didn’t fancy pulling your floor up, a thick carpet or rug would muffle the noise it makes.

You could also take this one step further by installing some acoustic underlay, which will significantly reduce the amount of noise that gets through your floor.

Soundproofing Tips for YouTubers 7

Microphone Shielding

Our last tip is ideal for people who can’t (or don’t want to) attempt any of the previous tips. Using a product like Kaotica’s Eyeball (or one of the considerably less expensive Chinese alternatives) you can isolate your mic from the outside world significantly.

These products are essentially a hollow ball of acoustic foam that your mic sits inside, blocking noise from all directions except the front. You will still need to worry about reflections from behind you, but the amount unwanted sound getting to your mic is significantly reduced. Just be aware that these are not compact items. You will need plenty of space around your microphone.

If you need any help in finding some of these upgrades then check out my resources page where I have selected some great discounts on products, soundproofing, microphones and more.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

12 Youtube Channel Ideas Without Showing Your Face

If you’re like many people then you don’t like having your picture taken. Never mind recording yourself speaking on video!

Yet you still want to launch a YouTube channel and earn cash from the Youtube Partner Program.  Don’t worry! There are plenty of ways to make videos for YouTube, even if the thought of speaking on camera makes you blush. 

Many of the ideas only need you to record your voice over stock images or b-roll video. Others let you tap into a skill you already have. 

Start Now – Get Good Later.

Don’t worry about being too polished when you start.  Many of the following examples show how successful channels started out.  

As you’ll see many of their first few videos have poor production quality.  The critical thing to remember is that they stuck with it.  You have to grind and persist in the early days while your channel grows.  

You can always improve your production quality as you go along.

So let’s get started with 12 ideas for YouTube channels you can launch without showing your face.

Remember if you need help with graphics, banners, subtitles or many other of my secret weapons to grow faster on YouTube then check out my resources page – dozens of tools I couldn’t live without.

Gaming

With over 100 million subscribers, PewDiePie has one of the biggest channels on YouTube. Run by Swedish gamer Felix Kjellberg, he uploads a blend of comedy, gossip, and gaming content.  

When Kjellberg launched the channel in 2010 though, he started with short, simple clips of him playing games like Minecraft.  

Are you a gaming great?  If you can do with your thumbs what others can’t, then you too could launch a channel demonstrating your skills.  Not that good at gaming?  Flip it around and show gaming fails instead.  

Make your clips compelling by adding a funny commentary, or show how to defeat a tricky boss. Rember, it’s all about adding value to the viewer.  

Here is the first video PewDiePie uploaded.  

Top List Videos

People love to rank things: the best striker, the funniest animals, or richest actors. Lots of YouTube channels list all sorts of weird and wonderful stuff from 10 to 1, 5 to 1, or whatever number to 1!

From the weirdest things caught on camera to the biggest waves ever to hit ships, there are plenty of possibilities.

It doesn’t have to be weird (though that does attract curiosity). You could rank the top 10 luxury watches or 5 best shades of green nail polish.

One channel with over 4.5 million subscribers, who only record commentary over images and b-roll footage stitched together is Top 5 Best

Below is a selection of the videos they started with. Today they get over 24 million views per month.

12 Youtube Channel Ideas Without  Showing Your Face

Cooking

People are always on the lookout for tasty new recipes and cooking guides.  And as the focus is on the food, you can film from overhead only showing your hands. 

It doesn’t have to be gourmet cuisine; you could create a channel based on quick meals to build muscle or easy breakfasts to make before work.

Below is the first video created by a popular channel showing how to make Nepali food. Yummy Food World has over 600k subscribers, and it looks like they shot their first videos on a smartphone. 

They don’t even have voice commentary, just some basic captions.  Below is the video they got going with.

Life Hacks

Do you think you could make a good living filming your hands doing some simple life hacks?  That’s precisely what the owner of the channel 5 Minute Crafts has done. 

Attracting over 67 million subscribers, they show how to use everyday items in canny ways.  While their early videos don’t show any faces, they have more recently used models to demonstrate the hacks. 

Take a look at one of the early videos from them, showing you smart ways to peel fruit.  The production level is quite good for a first video,  but nothing you couldn’t manage yourself with a little practice.

Restoration

Are you handy in the workshop?  Another popular niche on YouTube is restoration videos.  These types of videos film the process of repairing old, tired and worn out items. Some people find them therapeutic, almost a mindfulness practice and they have become are very popular. 

Along with some filming equipment, you will need the tools and workspace to restore the items.  One of the popular channels in this niche is Black Beard Projects. He restores knives and vintage tools to their former glory and has over 1.6 million subscribers.  

Here is one of his first videos, with 133k views, it’s low production, and shows him removing rust off an old anvil.

Nail Art

Beauty has always been popular on YouTube – there are plenty of Youtubers making a good living doing makeup tips.   If you are not ready to show your face, how about starting a channel demonstrating Nail Art?

Simply Nailogical is a channel that started with low budget how-to videos for nail art.  A channel showing a mixture of pictures, static video, and simple captions, has grown to over 7.6 million subscribers.

When you show others how to do something, you also have other ways to earn money.  Add in affiliate links in the video description for products you have used and make extra earnings.  

Meditation

One niche that is very popular on YouTube is meditation videos. In today’s hectic world, many people seek out a moment of peace through mindfulness and meditation.  

Meditation videos come in several different formats.  Some have a voice guiding the mediation, and others have only calming music. Additionally, there are even some with only the sound of a bell marking the beginning and end of a timed meditation period!

So, you could create these videos with stock images and music, and could even outsource the writing and audio recording of guided mediation on Fiverr. 

You can see from the first videos from Meditative Mind that they started with just stock photos and sounds.  They didn’t even loop the videos into the longer lengths which are popular today.

12 Youtube Channel Ideas Without  Showing Your Face 1

Time-Lapse

Turn a camera on, point it at a piece of fruit, and let it rot.  Whoever came up with this concept must have got a few blank stares when pitching the idea to a friend. 

But this is precisely what Temponaut Timelapse did when they started their channel 11 years ago.  To be fair to them, it’s not all rotting fruit; there are also time-lapses of clouds, flowers, and cityscapes.  

But, the concept has proved to be popular, and the channel has grown to 1.2 million subscribers.  You can even shoot your first videos on a smartphone or GoPro.  Here is one of their earliest videos of a rotting Strawberries.

Animation

When faced with something we don’t understand, we often look for an ‘explainer’ video to quickly tell us what it’s all about.

If you can explain complex ideas in an entertaining way, then you could launch an animated education channel on YouTube.  

Now, you might be thinking you could never create an animated video.  But, you can make professional animations using a tool like Animaker for $30 per month.  You could even outsource the whole job on Fiverr for very little investment. 

Below is an early video from the channel  CGP Grey. It explains the dull topic of a voting system using jungle animals to make it enjoyable. You can see that it’s mostly pictures, editing, and a little animation.  

Now that the channel is a success, they have invested some of their earnings into better quality animation.

Luxury

When it comes to numbers of followers on Instagram, the rich and famous beat everyone else hands-down.

Tap into this hot niche by launching a channel that caters to the demand for knowledge about the lifestyles of the mega-rich. Don’t worry, you won’t need to own a Rolex or a Porsche; you can use content already freely available on the web.

One channel you can draw inspiration from is Alux.  Launched in 2014, they edited some photos together and recorded a commentary over it. But as you can see from their first videos pictured below, they weren’t even that long either. 

Today their videos have better production value but are still mostly stock video footage, text animation, and a voiceover.  Alux now has almost 3 million subscribers. 

12 Youtube Channel Ideas Without  Showing Your Face 2

Unboxing & Reviews

Most of us enjoy the online shopping process.  Checking out different products and making a final choice.  We often look at reviews to help us make up our mind.

You may think the internet is awash with reviews, who needs yet another review channel?

But many reviews are poorly filmed or miss out on the necessary product information.  And the injection of some personality can make you stand head-and-shoulders above other reviewers.  

You don’t even have to show your face – you can film a product from above using only your hands.

Do you have specialist knowledge of certain products?  It could be something as simple as emery boards or fountain pens.  If so, start by reviewing the products you own, borrow others, and if they are cheap, buy a few new ones too.  

As you grow your channel, companies will start to contact you and ask you to review their products which they might even send to you for free.

If you don’t have specialist knowledge film unboxing videos instead.  Some people like to see exactly what’s in the box of a product they want to buy before they purchase it. 

Unbox Therapy has 16.7 million subscribers built around the idea of taking items out of retail boxes. He does show his face today, but when he started, he used an overhead camera in a fixed position filming his hands.  

Here is one of his first videos.

‘How to’ Tutorials

People ask the internet ‘how do I…’ millions of times per day.  It’s the first place people go when they need help with a problem. 

Use your knowledge to set up a how-to channel yourself on something you are good at. You’ll find there are plenty of niches out there where you can educate others without needing to show yourself on video.

For example, do you know a piece of software as well as anybody?  Screen-record yourself doing something on your computer; there is always someone on the lookout for a helpful video.  

Do you hand-make your own jewelry? That is something that many people would like to learn to do and is perfect for an overhead shot of only your hands.

The channel Beadaholique has 500k subscribers and shows viewers how to hand-make jewelry.  And they started nine years ago with simple short videos like the one shown below—just a static camera showing their hands making jewelry.

Where to find stock images and video.

So, as you can see there are lots of ways you can make money on YouTube without showing your face.  If you aren’t filming your hands doing something and want to create videos by editing together stock images and b-roll footage.

Then Pexels, Pixabay, and Unsplash offer images and video you can use free of charge and without attribution. 

But if you are looking for engaging video that you can add voice overs to or to illustate your points in a video I use storyblocks – For an example of how this could work check out my video with 25 More Ideas for Channels without showing your face.

Conclusion.

From voiceovers on stock images to filming quick and tasty recipes; there are many ways to launch a YouTube channel without showing your face.  

Maybe you are camera shy and need a little boost to get started. Have you been thinking about making a YouTube channel for years but worry about putting your face on camera? I talked to one of my clients about this exact issue in a consultation call – the video below might help you too.

Most of the channels covered in this post started as one person, with basic equipment, recording a simple video.  So there is no reason you can’t do it too.

Success won’t happen overnight. To make a lot of money, you need to upload compelling, fresh content regularly.  But, don’t let the dislike of showing your face on camera hold you back.  

Find your niche and make a start. Good luck!

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

How much money does 1 million YouTube views make?

Many YouTubers have the dream of earning their living as a content creator. Even if it is not the reason we start making videos, it’s often a goal that we strive for.

Knowing what is required of us in order to make that dream a reality isn’t as clear as it probably should be. Sure, we know that the more subscribers we have, the more potential for earning we have. And those of us who dig a little deeper may know more of the specifics (and those who don’t should keep reading!), but everything is just… vague.

It is reasonable to want to know how many subscribers equates to a substantial enough revenue source that would allow a creator to go full time, but very difficult to find a clear answer to that question. It can help to pick a straightforward metric as a starting point, and views are as good a metric as any.

The most common question that gets asked is how much money does 1 million YouTube views make? – This can depend on niche. A Prank channel with a $1-2 per 1000 views (CPM) would earn $1000/2000 for 1million views. However, a finance channel could get a $10-15 CPM meaning $10,000 to $15,000 for 1million views. The more adverts available and the more valuable the content the higher the income.

One million views was once an impossible goal for most YouTubers, but these days, with improved discovery algorithms, it is entirely within reach of any YouTuber with good content.

Unfortunately, this leads to confusing figures and wild differences in income. But don’t worry, we’re not going to leave you high and dry. Let’s break this down.

Crazy Stats about YouTube 2

The Value of a YouTube View?

For now, in the interests of keeping things simple, we’re going to stick to purely YouTube monetisation. There are other ways to generate revenue from your channel, and we’ll take a look that later in the post, but right now, we’re only going to factor in revenue generated from YouTube’s Partner Programme.

There are two ways to couch this question; individual video views, or total channel views. The simplest metric to track is individual video views, as you can clearly see how many views that video has received, and how much revenue it has generated as a result.

Total channel views are more complicated. For one thing, you don’t even qualify for the YouTube Partner Programme until you have at least a thousand subscribers.

That means that a potentially significant chunk of your views won’t count because you were not able to monetise them at the time. Another issue lies with the fact that even the most consistent YouTubers can’t guarantee the same engagement across all their videos.

Once you reach a certain level of exposure, you are almost guaranteed a good amount of views on any new videos, but if the people who watch that video don’t watch to the end, or are less engaged with the content, they are not worth as much in terms of monetary value.

Engaging Content is Worth More

All views are not created equally, unfortunately. A video can have millions of views and make considerably less than a video with hundreds of thousands of views. This is illustrated by Seth Everman, a very popular YouTuber who has had several viral hits.

In one of his videos, he shows that the near-ten million views he had received on one of his videos equated to only $682.71.

Not exactly a high return for such a popular video, is it? But why did so many views earn so little?

The first thing to note is that Seth’s video—the one that had nearly ten million views—was only 41 seconds long. Short videos are considerably more limited in earning potential. People are far less likely to stick around for an ad that is longer than the video itself, let alone watch multiple ads on that video.

The next thing to consider is that the video was hilarious, but that was all there was to it. People watching it were there for the humour and came from all walks of life and held a variety of interests. It is this disparate nature of the audience that makes it worth so little in a monetary sense.

Compare this to, for example, a video reviewing pool cleaning equipment. That video is very unlikely to get ten million views in a reasonable amount of time (with enough time, any video has the potential to accumulate a massive number of views), but the ads shown on that video will be more targeted, and the people watching the video will be more likely to click them.

If YouTube serves up an ad for pool cleaning supplies on this hypothetical video, there is a much higher chance that the people watching it will want those supplies.

In contrast, Seth Everman’s video has no real direction from a marketing standpoint—the people watching are just there to laugh. This is not to say that there is no value to this kind of video, of course. We are not highlighting Seth’s video as a bad example of a YouTube video, merely using it to help explain how this system works.

Crazy Stats about YouTube

Market Value

In the last section, we said that not all YouTube views are created equally—this exact principle applies to advertisements. Though it’s not strictly analogous to YouTube advertisements, it can help to understand the concept by looking at Amazon’s Affiliate Programme.

The basic premise of Amazon’s Affiliate Programme is that you share links to products on Amazon, and when someone buys one of those products via your link, you earn a percentage of the sale.

Now, it doesn’t take a marketing genius to understand that a percentage of $12 is considerably less than the same percentage of $1,200.

This is why an Amazon Affiliate marketer who is promoting a small ticket item—books, for example—can make hundreds of successful referrals a month and still earn less than a someone marketing luxury hot tubs who only makes one or two successful referrals in the same period.

YouTube ads are similar in that some ads are worth more than others; only the distinguishing factor is not the value of the item or service being advertised. Rather, it is several things, including the competition for that type of ad and the kind of advertisement that is being shown.

If affiliate marketing confuses you, you are not alone. When I first started it was like talking an alien language, but last year I earned over $5000 in affiliate income alone. I have tried to translate all that Jargon into human talk in my blog about Affiliate Marketing for Beginners – that should help you get started!

Crazy Stats about YouTube 1

The Take-Aways

So, what should we take away from this information?

  • Videos in a niche with a lot of advertising competition will attract higher-paying ads
  • Videos with a clearly defined market have considerably higher earning potential
  • Longer videos have higher earning potential but only when viewers are engaged enough to watch most or all of it

In the case of that last point, it should be reiterated that merely producing longer videos does not guarantee you better earnings. The benefit of a longer video comes from increased watch time. More watch time not only presents YouTube with more opportunity to show ads on your content, but it also tells YouTube that you are a safe bet for keeping viewers on their website.

This will lead YouTube’s algorithm to recommend you more since keeping people on YouTube is the primary thing they are concerned with.

Uploading a two-hour video that the majority of people only watch for a few minutes not only doesn’t gain extra ad plays, it also tells YouTube that your videos aren’t engaging. In other words, it can damage your standing in the eyes of the almighty algorithm.

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

Answer the Question!

Ok. How much money does 1 million YouTube views make? Well, as you’ve seen from all we’ve said above, there’s no clear answer to this question, but we can give you examples.

One of which being Seth Everman, who we talked about above. His video was at nearly ten million views, but a bit of simple maths gets us to a rough figure of $60-70 for one million views. Ouch.

But let’s look at some other examples. Popular content creator Shelby Church gives a few different examples in her Medium post on this very subject. In it, she mentions one video which earned $1,275.99 for just under four million views. Doing some rough maths, that equates to about $300 per one million views.

It’s an improvement, but it’s still not a particularly significant amount considering the number of people who have watched her video. The video in question was about how to pose in photos, and by Shelby’s own admission, didn’t have much marketing power for advertisers to latch on to.

However, later in her post, she details a second video about the top features of the Tesla Model 3 electric vehicle. This video attracted two million views and made over $11,000. That’s over $5,000 per one million views. Now we’re getting somewhere.

If you search enough, you will find some incredibly generous numbers floating around. Shelby herself states that she has had one video make approximately $40,000 from the two million views it received. Kevin David managed to top that by earning just under $50,000 for less than two million views with a video helping beginners get to grips with Shopify.

As you can see, the numbers are all over the place. If you are looking for a range of expectation, a safe bet would be $2,000 to $15,000 per one million views—anything outside of that range being considered an outlier.

You can also boost your CPM and get more income for each view. Over the last 4 years I have tweak and changed and nearly doubled my channel CPM – I wrote down all my tricks in my blog about How To Increase Adsense CPM.

YouTube Coaching Starter Package

Expand Your Revenue Streams

We mentioned near the top that we were going to focus on money earned through YouTube’s Partner Programme for simplicities sake. But, that is not your only option when it comes to making money from your YouTube channel.

For one thing, if you are attracting a million views in a relatively short amount of time, or consistently attracting over a million views to your videos, you can probably gain the interest of a brand.

Brand deals are by far the most lucrative option for YouTubers… when you can get them. Fortunately, if you are attracting millions of views to your channel, you have already overcome the first hurdle—having a broad enough audience.

The brand will need to be in an appropriate market, of course. There is no sense in a boutique keyboard manufacturer signing a brand deal with a YouTube channel about gardening.

keep learning

Similarly, crowdfunding is a very popular method that works particularly well for smaller channels, as it allows invested subscribers to contribute to your channel directly. This system often sees smaller content creators able to earn considerably more per view than YouTuber’s who have a much larger audience.

You may also consider the affiliate marketing system we mentioned earlier, though that only suits specific channels, namely channels that can tie into a product or service, such as a review channel.

It is not as straightforward to quantify these alternative revenue sources into a “$$ per million views” kind of metric. In the case of brand deals, you’ll likely need to hit that million view mark before you can even get a brand deal (though that is not a set-in-stone) rule.

As for crowdfunding, your viewers will typically be contributing with either one-off amounts or recurring payments, which doesn’t translate well to a per-view amount.

Finally, affiliate programs, as we covered before, are primarily dependant on the kind of product that is being marketed. If you review high-end electronics on your channel, any related affiliate program you use has considerably more earning potential than if you were reviewing budget electronics.

How To Start A Business with No Money (Step by Step Guide) 3

It’s Only a Number

Whether you are making YouTube videos for fun, or YouTube is a career move for you, you should try to avoid getting too hung up on numbers like this.

YouTube’s Partner Programme is generally considered to be a poor choice for monetising your channel (by itself, at least) so you should be looking into other options regardless. But don’t feel like a million views is an essential goal if you want to make it on the platform.

Some channels, by their very nature, never make a million views on a single video. At least, not in a reasonable time. And yet those channels still thrive. Arbitrarily forcing your audience to grow can backfire, in fact, as less interested viewers mean less engagement, which in turn means less watch time, fewer ad clicks, and fewer recommendations from YouTube.

It may be the case that your channel is better suited to a smaller audience. But that doesn’t mean you can’t make good money while catering to that audience.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

As users of the Internet, we have something of a love/hate relationship with advertisements.

Most of us understand that the blogs we read, the videos we watch, the content we consume—is made possible by the revenue generated from ads. At the same time, we see those very same ads as an inconvenience and an annoyance. Indeed, many people use adblockers to remove them from our screens altogether.

For creators of that content, it is a difficult concept to come to terms with. On the one hand, you want your viewers to watch ads on your videos. Still, it’s hard not to empathize with their desire not to be bothered by commercials for Fiverr, Monday.com, or whoever is turning the advertising firehose on your viewers lately.

In the case of YouTube, it’s not as clear cut as getting an ad view or not—YouTube often gives viewers the option to skip ads after the first few seconds. As welcome as this tool may be to viewers, it can leave YouTubers wondering if they get paid for those first few unskippable seconds.

We’re going to get into this subject in-depth, but do YouTubers get paid if you skip ads? Short answer is, no. However, the answer isn’t as clear cut as we might have liked. Generally speaking, no, YouTubers don’t get paid for skipped ads. However, there are situations in which a skipped ad will still result in some earnings for the YouTuber.

Let’s get into the details so you can understand when you are—and when you aren’t—getting paid.

Can YouTubers Control Which Ads Are Shown?

YouTube’s Ad Options

Here, we are talking specifically about YouTube’s in-stream ads. These are ads that show up in your actual video, before (pre-roll), during, or at the end. There are other advertising options for YouTubers to monetise their videos, and we’ll touch on those later, but you can’t “skip” a display ad, so for now, we’re going to stick to the video ads.

YouTube has two options when it comes to in-stream advertising campaigns. The type of ad that gets shown on your video determines whether you get paid anything on skipped ads.

TrueView for Reach Ads

For YouTubers who have been around for a while, this could be considered the “traditional” YouTube advertising model. In TrueView ads, the advertiser pays per engagement.

The definition of engagement (or “completion”) is watching at least thirty seconds or interacting with the ad. If the ad is shorter than thirty seconds, then the viewer will have to watch the whole thing for it to count as an engagement.

If your viewer doesn’t meet one of these requirements, the advertiser is not charged and you, the YouTuber, don’t receive anything for the ad.

These are the ads that typically allow the viewer to skip after the first few seconds, which tends to be what happens a lot of the time. There is no CPM (cost per thousand impressions) model for these ads. As such, the number of people seeing those first few seconds of an advertisement is of no benefit to the YouTuber whose videos they are being shown on.

Should a viewer click on one of these ads, however, it is typically worth more to the YouTuber than the non-skippable bumper ads that we’re going to cover now.

Can YouTubers Control Which Ads Are Shown? 5

Non-Skippable Bumper Ads

Like TrueView ads, these can show up before, during, or at the end of your videos. Unlike TrueView ads, these are only ever six seconds long, and cannot be skipped by the viewer.

These ads are charged (and, subsequently, paid) on a CPM basis. That means that, rather than earning you money every time a viewer clicks on the ad, they earn money for every 1,000 views they receive. Bumper ads are designed to gain exposure, rather than encourage the viewer to perform a specific action. That makes the number of people who have seen the advertisement is the more critical metric.

It is still possible for a non-skippable ad to not count, such as if a viewer hits the back button when the ad starts. But YouTube is using the industry standard of two seconds for an impression to count. That means the viewer would have to immediately leave your video for their view to not count.

I you want more in-depth tips on how to increase your earnings and boost YouTube Channel and even blog CPM, I wrote a deep dive into what can positively and negatively effect ad rates and earnings in my blog.

Do YouTubers Get Paid if You Skip Ads?

Hopefully, the answer is a little clearer now.

Technically YouTuber’s get paid almost any time a bumper ad is played, however, these ads are unskippable. Also, as they pay per 1,000 views, the effective amount you earn for one view is tiny compared to engagement on a regular ad.

With the more traditional TrueView ads, a YouTuber will earn money if the ad is watched for at least thirty seconds, assuming the ad is longer than thirty seconds. So, a viewer can skip an ad and still count as an engagement.

For viewers that skip before those thirty seconds are up, however, no money is paid by the advertiser, and so no money is earned by the YouTuber.

Best Places To Share YouTube Videos For More Views 3

Other Types of YouTube Ads

In-stream ads are not the only option for advertisers on YouTube, and, as such, not the only way YouTuber’s can earn money.

There are presently two other ways for advertisers to get their message across, so let’s take a look at them.

Non-Video Ads

Non-video ads are the ads that show up in the form of a small banner overlay in the video or a display ad in the sidebar. These ads are minimally intrusive, which is a double-edged sword in terms of viewer engagement.

On the one hand, they are less irritating to your viewers, meaning they are less likely to click away because of an ad. On the other hand, they are considerably easier to ignore, meaning there is less chance of engagement and, subsequently, less chance of revenue.

As a YouTuber, you can choose which kinds of ads you allow on your monetized videos, though not the content of those ads. So, it may be worth doing research and testing to find which ads work best for you and your audience.

Discovery Ads

Discovery ads, while they are clearly marked as an ad, show up in organic search results and watch feeds in the same style as the regular search results and recommendation videos around them.

This type of advertisement is ideally suited to YouTuber’s themselves, as it is designed to drive traffic to a particular video. The ad will show among related videos as though it were an organic result, meaning the people seeing the ad were already looking for that kind of content to being with. It is worth remembering that, as mentioned, the ads are marked as promoted content.

These ads are unobtrusive and, by their very nature, tailored towards the viewer’s interests because the viewer is already looking for the type of content being promoted in the first place.

Other Options for YouTuber’s to Earn Money

YouTube’s advertising platform has its strengths and weaknesses as a revenue source. Still, it’s not the only option for YouTuber’s to turn their channel into an income generator.

Brand Deals

For channels with enough interest, it is possible to cut out the middle man and go directly to the advertiser. Several brands have been open to making deals directly with content creators. That number continues to grow as the power of platforms like YouTube becomes increasingly evident.

With a brand deal, you will have to work out the details with the advertiser yourself, including price negotiations, but this added work comes with rewards. Namely: revenue.

The earning potential from brand deals is considerably higher than that of YouTube’s monetisation program. Of course, the barrier to entry is higher as well. You only need 1,000 subscribers and 4,000 hours watch time to qualify for YouTube’s Partner Programme, but brands will require a considerably larger audience before they think about offering a channel a deal.

It should be noted that, if you do get a brand deal, you are required to inform YouTube via the “contains paid promotion” checkbox of your video details.

Getting started on YouTube can be hard so I wrote a deep dive step by step guide on how to start a YouTube channel on my blog – I even added pictures!

Crowd Funding

For YouTuber’s with an invested audience, crowdfunding is a great way to earn revenue from a relatively small audience. Traditional advertising does not pay very well with low viewing figures. Often earning pennies per 1,000 impressions, or more per click when only a small percentage of viewers ever click, you need a lot of views to make decent money.

With an engaged audience who like your content and are happy to send you a little cash to support you, you can earn considerably more revenue.

Crowdfunding suits smaller channels particularly well, as viewers are more likely to support a creator they feel connected with. It is easier to maintain that kind of relationship when you don’t have millions of subscribers.

Responding to every comment is feasible when you have a few thousand subscribers, but that’s not the case when you have a few million.

This dynamic extends to YouTube advertising as well. With a small, dedicated audience, you are more likely to receive ad revenue because your viewers are more likely to be interested in the ads. For larger channels with more casual viewers, this is not usually the case. It is this relationship that is why some YouTuber’s can go full time with an audience of around twenty thousand subscribers, while other YouTuber’s with ten times that amount of subscribers still have to work a regular job alongside their channel.

customer care

Affiliates

Affiliate marketing is usually thought of as a supplemental revenue source—rather than a primary earner—when talking about YouTube channels. Affiliate programmes will pay you a commission for actions carried out through your referral—a typical example of this being you sharing an Amazon affiliate link in your description. Amazon then pays you a percentage of the sale when one of your viewers buys something through that link.

Affiliate programmes are particularly useful for channels that feature products, such as unboxing videos and product or service reviews. If a viewer watches your video and decides they want to purchase the product or service being featured, they can click through your link, and you will earn a small commission.

Using affiliate marketing when it doesn’t organically tie into your content is unlikely to generate revenue, however. Worse still, it can sometimes be seen by your viewers as a cynical money grab and may turn some people off. And, on that note, always be upfront with your viewers about affiliates, brand deals, and product placements.

Most viewers won’t care if you are getting paid to talk about a product, but they will care if you aren’t honest with them about it.

Affiliate marketing has made me $1000’s over the last few years. It can be as simple as making content and picking the right links. But to help you get started I have written a Beginners Guide to Affiliate Marketing in this blog – It’s surprisingly simple once you get started!

How To Start A Business with No Money (Step by Step Guide) 3

Eyes on the Prize

At this point, it is worth enforcing the point that content is what matters. If you focus on making the best possible content for your audience, meeting a need they have, the opportunities to generate revenue will come.

If you are concerned over whether you earn money from skipped ads, you may not have your head in the right place for success. Many YouTubers consider the YouTube Partner Programme a poor option for revenue generation, and certainly not a good bet for your primary source of income. Obsessing on details such as whether you get paid for a few seconds of watch time on a skipped advertisement is not the best use of your mental energy.

Put that energy into your content. Find ways to expand your audience, or drill down further into your niche and become an authority. Consider other methods of monetisation when the time is right. There is no point in starting a Patreon with fifty subscribers, for example. Well, unless they are very dedicated subscribers.

YouTube monetisation has long been an unreliable source of income for its creators, with continually changing terms and multiple “adpocalypses”. The best way to approach this is not to think about it. Simply turn monetisation on when suitable, and forget about it. Focus on your content and other revenue sources. That way, any income you do make through YouTube’s Partner Programme will feel like a nice bonus.

And you won’t be caught short the next time YouTube changes their rules, and your revenue takes a hit.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid for Likes?

In 2019, the YouTube video with the most likes was Despacito by Luis Fonsi. Although the video was uploaded in 2017, it has ridden the wave of competition and is still at the top of the list, unbeaten, in 2019. Currently, it has 6 billion views and 38 million likes. This is every YouTuber’s dream – to go viral.

When Fonsi wrote Despacito, he never dreamed it would be such a massive hit. He released the song anyway because he believed in it. You, as a creator, never know which of your videos will become a sensation. You just have to keep making videos and putting your best out there.

So, What is the significance of YouTube likes? Do YouTubers Get Paid for Likes? – YouTubers do not get paid for likes. However, a like is a form of engagement that can help the video do better in the long term. The more likes, comments, and shares a video gets the higher it can rank. A good rank in search can mean more traffic to the video, more advert views and clicks.

Do YouTubers Get Paid for Likes?

How YouTube Likes Work

Up till 2012, videos on YouTube were ranked according to how many views they got – the view count.

This was a good metric, but if a video had a misleading title, people would only watch a few seconds of it then leave. A marketer who had attached their advertisement to such a video would feel short-changed, as their advert would not get watched. Marketers also objected to some of the content being uploaded.

A lot of the popular videos aired controversial topics like racism and terrorism. Marketers who didn’t want to be associated with such videos pulled out, leading to loss of revenue for YouTube.

This was bad for business. To stop this exodus, YouTube had to police the platform and suppress objectionable channels by not recommending them regardless of how popular they were.

YouTube then changed its metric to how much time viewers spent watching a video. Videos that captured viewer attention for longer time periods now got ranked higher. This was good for marketers as it would ensure that their product was seen by the viewer. This, however, meant that creators now had to spend more resources trying to make their videos longer while still retaining the viewers’ interest. Creators started delaying the core message of their videos for as long as they could without annoying the viewer.

They also had to change the frequency and content of uploads so as to make longer videos. This was not easy. An example of how this changed things for creators can be seen in this video. Longer-duration videos also meant more resources spent on making and editing new videos.

Ultimately, two main factors now determine how often a video will appear in search results and recommendations:

· Behavior

· User Queries

Can YouTubers Control Which Ads Are Shown? 1

Behavior

The YouTube algorithm tracks viewer behavior for the purpose of making recommendations based on what they watch.

This is why your YouTube homepage will never be similar to someone else’s homepage. Your activity determines what other videos YouTube recommends to you.

Factors determining how YouTube recommends and ranks videos that you need to know include:

· What people watch

· Consistency in uploading videos

· Time spent on watching a video (retention time)

· How fast a video gains popularity

· What videos don’t get watched

· How new a video is.

· How people engage with a video- likes, dislikes, shares, and comments

· Explicit feedback i.e. not interested.

User Queries

YouTube will rank videos according to how often users search for them. A commonly searched for video is obviously popular, so YouTube will rank it at the top of search results and recommend it as well.

This is because the goal of YouTube is to keep you on that platform for as long as possible because it increases your chances of seeing advertisements.

The goal of YouTube is to ultimately recommend videos that viewers want to watch. Its algorithm will, therefore, use the metrics above to determine whether or not to recommend a video and how often the video will appear in search results.

This means that your video not only has to be good, but it has to match keywords used in searches.

Can YouTubers Make Money from Likes? – Not directly. Likes show how good your video is, measuring its popularity. Depending on their number, the only effect is to increase the frequency of visits to your channel. When a viewer likes your video, they are ‘teaching’ YouTube that your video is good and should be recommended more often.

This is why YouTubers encourage their viewers to like, share, and subscribe to their content. The more the engagement, the higher the rank of the video, the more it will appear in results and the higher the number of viewers will increase.

So don’t underestimate the importance of YouTube likes. If anything, try to get as many as possible. Below you can see a number of things you can do to increase them.

How to Grow a YouTube Channel (30+ Ways) 6

How to Get More Likes

Now that you know likes can be fueling your channel growth, its time to start getting more of them!

Ask for them

At the end of your video, request your viewers to like your video. Don’t assume that they’ll like it anyway. Encourage them by also explaining how the likes will help your channel grow.

Make it easy

In addition to verbally asking for likes, include prompts at various points in your video to remind your viewers. Just be careful not to overdo it as your video will end up looking tacky.

Invite subscribers

Having subscribers means that your content is so good people want to receive more of it. In a way, you are assured that you will have a number of likes because your videos will have a dedicated pool of viewers.

It also teaches YouTube that your channel is popular and should be recommended frequently.

Social media

Promote yourself on other platforms- share your videos on other social media networks. People who may like your work may not be frequent users of YouTube, so go out there and look for them. Don’t wait for them to find you.

If you need help to promote your videos on social media I wrote a huge article on the best places to share your youtube videos for more views on my blog.

Advertise

If you can afford it, advertise. Some creators advertise their new uploads for a short period of time to increase their fan base. Cast your net wide.

Now that we have seen how important likes are and how they increase our chances of getting noticed on youtube, let’s see how we can turn that into money.

How YouTubers Make Money

The more money you make on YouTube the more you can invest back into content, growth and success. Making money on YouTube can be a burning desire but you don’t always have to use the YouTube Ads program.

I make a good chunk on my income from affiliate marketing and I wrote a huge deep dive into Affiliate Marketing for Beginners on my blog – it explains all the jargon and steps you through everything you need to do to get started.

Advertising Revenue

Channel owners can link their channels to advertisers and earn revenue based on how many people view the adverts. An example is Google AdSense.

This is a feature of the YouTube partner program, which enables you to monetize your channel. To make money from AdSense, you have to have at least 1000 subscribers and more than 4000 watch hours in the last 12 months.

This is why consistency in video uploads is important. Few uploads equal few watch hours. Lastly, you have to live in a country where Google AdSense is available. You can choose what ads will come with your video, and where they will appear.

When someone clicks on an ad or watches your video for at least 30 seconds, you earn revenue depending on the advertisers’ bid, the length of the video, and the type of content.

Affiliates

A company could approach you and ask you to endorse their product on your channel. You then talk about it, describe its features, and encourage your viewers to buy the product. You include a link in your video description where people can buy the product. To encourage a purchase and also reward their viewers, a number of YouTubers, in collaboration with the company, offer discounts for viewers who purchase a product through their channel.

Every time a purchase is made a percentage of that revenue goes to you as the owner of the channel.

Still, you don’t have to wait for a company to approach you. You could approach companies whose products are related to your content and make a deal with them. For example, if you have a food channel, you can advertise products for a company that produces spices.

Selling Merchandise

YouTubers with a substantial following and a well-developed brand also make revenue through selling merchandise. Once you have a dedicated base of subscribers, you can begin to make merchandise related to the subject content of your videos.

You can make branded t-shirts and caps or sell products like makeup kits. If you upload how-to videos, you can offer more information through a premium subscription service or sell a how-to manual in text form.

Ensure your products are unique and high quality, as disappointed customers will spread the word about you and this could affect your popularity on YouTube. You want to go viral, but not for controversial reasons.

YouTube Premium

Many people find it annoying to have a video they are watching interrupted by advertisements. Well, this is the price we pay to enjoy YouTube for free.

HOWEVER, if you really cannot stand constant interruptions, why not try YouTube Premium? This is a paid ad-free service offered by YouTube as a response to our grumblings against advertisements. Viewers can watch videos and listen to endless playlists without interruptions.

If you have a channel on YouTube premium, you earn revenue every time your video is watched. Viewers can also download your videos to watch offline, and this will still contribute to your watch times.

Donations

Donations are not necessarily a revenue stream, but they can support up and coming creators until they have enough views to generate their own revenue. When you make really good content, you gain many committed fans who wouldn’t mind supporting you financially so you can continue making more content.

To this end, MANY creators have a Patreon account through which fans make donations. Although Patreon takes 10% of this money, it can still be enough to keep your channel going.

Creators in turn offer their donors (patrons) extra content like behind-the-scenes footage as a reward or thank you for their support. Patreon is also a great platform for creators who need financial support for their work but want to maintain their independence.

So instead of signing contracts with commercial companies that will exploit their talent, they upload content on YouTube and earn revenue through their channel and the support of their Patrons.

Make Long Videos

Make your content as interesting as possible for as long as possible, at least for up to 10 minutes. The longer time people spend on your video, the higher the chances of earning more revenue, and the higher it will rank among search results.

Remember, YouTube wants people to spend time on videos so they can see adverts.

Collaborations

You can reach out to creators who post similar content to yours and suggest a collaboration. Not everything needs to be a competition, and we can also grow together. Collaboration will open up new horizons for your viewership and get your subscribers from a different niche category than the one you cater for.

A good example of collaboration was that of Lindsey Stirling, a violinist who dances while playing the violin and the Piano Guys, a group of men who make original instrumental music and do classical-style covers of popular songs. Their collaboration was actually demanded by fans and was a huge success, opening up new markets for both groups.

Targeted Content

Make your videos with a certain target market in mind. This will establish your niche, and also enable you to propose a brand endorsement to a company that targets that particular group of people. For example, if you have a food channel, you can focus on organic recipes and built viewership based on this.

You can then approach an organic food company and offer to advertise their products.

Use Targeted Keywords

Use top keywords in your video titles, descriptions, and video tags. Specific keywords attract different viewers with different interests. The type of viewer you attract will also determine the type of advertisers you attract.

Keywords that attract advertisers who pay more for adverts will also earn you more money.

Conclusion

In summary, likes will not directly earn you revenue on YouTube, but they will increase your channel’s visibility to raise your chances of earning marketing revenue.

If you need help in making better videos to get you more likes then maybe check out my resources page where I show you all my equipment, secret tools for amazing graphics and youtube seo tools!

You can follow these tips discussed in this article to get more subscribers and more likes. So keep creating!

 

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

How Much Does it Cost to Start a YouTube Channel?

PewDiePie, Dude Perfect, Whinderssonnunes, and Badabun: what do they have in common? They are the world’s top four YouTubers.

Between them, they have over 50 million subscribers. Their success on YouTube has inspired countless people to want to start their own YouTube channels. Many people, however, stop at the ‘wanting’ stage, and never really get to do it. They’ll give excuses such as “I don’t have time” or “I don’t have money” or “I don’t have the equipment.”

Stories about successful YouTubers only tend to focus on where they are at present and don’t mention how they started out. Nobody starts out successfully in their career. Success comes after years of hard, anonymous and thankless work, until one day that one video that you make goes viral and you become a sensation.

Even so, this doesn’t happen for everybody. Most people will plod along that road to success slowly, but constantly, until one day they look up in surprise and find themselves at the finish line. The key is to start.

In this article, we will look at some basic aspects of YouTube, what you need to start a channel, and how much it costs.

Do you get paid for YouTube? 2

So, How Much Does it Cost to Start a YouTube Channel? – It can be surprisingly cheap. All you really need is a cheap device to capture video, this can be a smartphone, a webcam or a compact camera. This could start from as little as £30/$40 these days second hand. Video editing apps can be free, and uploading costs nothing!

YouTube – A Brief History

YouTube was started by three former PayPal employees after they were frustrated by their inability to find videos that they were looking for online.

It is a video-hosting platform that enables users to upload, view and share videos. True to YouTube’s mission to give anyone and everyone a voice, anyone could upload a video on YouTube.

YouTube’s popularity was such that Google noticed it and, with laudable foresight, purchased it for $ 1.65 billion. With the rise of terrorism and other hate crimes, this has changed, but only because hate crimes are illegal and no one should have the right to share videos about them anyway.

Why YouTube?

There are many reasons why you should have a YouTube channel. Some of these are:

  • Large audience- YouTube has a large and diverse audience, and is used by over one billion people all over the world.
  • Due to the wide-ranging nature of its content, YouTube also reaches a wide demographic of users, from teenagers looking for the latest musical sensation to middle-aged women looking for cooking recipes.
  • The ease of access of this platform also makes it desirable both as a search engine and a form of entertainment.
  • Uploading videos to YouTube is a simple process. All you have to worry about is producing the video.
  • Monetizing- Videos with enough views get monetized. YouTube has thus become a source of livelihood for many creators.
  • Marketing- Investors have also tapped into the business potential of YouTube. Organizations have started their own channels to market their products and penetrate new markets.

Who Can Start a YouTube Channel?

Anyone, and it’s free. If you have a Google account, you can sign into YouTube using your account details.

With these, you can watch videos, subscribe to them, and save videos to watch later.

However, to upload a video, you need a YouTube channel. You can easily create one while signed in to YouTube. Just attempt an action that requires a channel, like commenting on a video. You will get a prompt to create a channel.

If you need help in starting a YouTube channel and opening an account I wrote a full deep dive tutorial in my blog.

For your viewers to know more about you, complete your profile and description. Market your brand in a simple, attractive manner. You can also include additional links about yourself or your content here. Make sure your profile picture is clear and appealing.

In addition to a cover photo, you can also add cover art as a background for your profile picture. Again, it has to capture attention. Your channel is now ready to use.

So far, all you’ve spent creating your channel is the cost of your internet connection (if any) and time. We will now look at the basic items you need to run your channel.

How Much Does it Cost to Start a YouTube Channel?

What You Need To Run A YouTube Channel?

A Camera

Since YouTube is about making videos, you need some form of video recording equipment. If you are starting out, you probably don’t have a lot of money. Due to the growing population of video bloggers, or vloggers, a number of companies now produce cameras specialized for vlogging. This website gives a list of cameras you can get for not more than $100. Not to worry.

Start with what you have. Many YouTubers began their channels with nothing but a smartphone camera. Don’t wait until you can buy a good camera to start creating, because your channel will remain dormant. For your channel to grow, you need views.

If you need help in picking a some good starter equipment check out my resources page where I list my equipment and give you a few tips on tools you may find helpful too.

Tripod Stand

In addition to a camera, you need something to hold it steady while making your videos.

Shaky videos can be quite disconcerting to watch. A tripod stand is a three-legged piece of equipment with a head for mounting a camera. It helps to keep the camera steady during filming and maintains the right angle and height for optimal results. A suitable tripod stand can cost about $170 including shipping.

However, if you don’t have one yet, never fear! You can improvise with a stack of books placed on a desk or a table.

A Microphone

People lose focus when they can’t hear a speaker properly. No matter how good your camera is, without good sound, it will not hold your viewers’ attention.

Aim to own a good external microphone as mobile phones and laptops don’t have very good ones. A good microphone can cost upwards of $150. However, in the meantime, use your phone or laptop microphone. Remember, consistency is key!

I use the Boya BY-MM1 for filming on my camera. Its easy and cheap, great quality sound. I did a deep dive blog into the Boya BY-MM1, its features and how it works, youll be amazed how different microphones work.

Lighting

Lighting can make a great difference to your video. With good lighting, even videos and photos shot from a smartphone can look highly professional. Simple lighting equipment can go for about $110, with the cost rising as the equipment becomes more complex.

If you’re starting out, you probably won’t be able to afford quality lighting. Work on making your videos outside, during the day, as the quality of natural lighting is far better than the lighting in your room.

Video Editing Software

Established YouTubers have professional teams of video editors. Video editing can turn a simple mundane video into a piece of art. You won’t start out with a team of experts, but you can do your video editing yourself using video editing software available online. A good place to start with this is Movavi, an easy to use video editing software that comes with features like color filters, animated transitions, and captions.

I use however use, Adobe Premiere Pro. Its reliable, top of the industry tool with some great, easy to use features. I am not a video editing pro but I can make some great looking videos. The software starts from as little as $10pm and they even offer discounts. Why not check out their website for more details, discounts and deals.

A Screen- Capture Tool

This is software that enables you to take a screenshot of your entire screen or a part of it. If you plan to make how-to videos, this would be a useful investment to make.

A good screen capture tool is Camtasia, which enables you to record an audio as you capture the screen. You can get it at a one-time cost of $249. It also comes as a 30-day free trial. Alternatively, you can use the inbuilt screen-capture feature inn your PC, although the effect won’t quite be the same.

What if I can’t afford to make videos? Or what if I want to have a YouTube channel but I don’t want to use videos of myself? Well, enter Doodly.

Doodly

Depending on the content of your videos, you may not even need a camera, to begin with. For example, if you plan to upload explanatory videos, instead of making a video of yourself talking, you can use video tools.

A good tool you can start with is Doodly. This is a desktop software that allows you to create explainer videos using existing templates that you can suit your needs. It comes with a number of features that can turn you from a YouTube amateur to an expert.

Features that make Doodly an ideal companion for beginners on YouTube include:

  • Drag and drop- You can add images simply by dragging them onto the application.
  • Variety- Doodly uses a variety of boards as a background for the function of explaining. You can choose between whiteboard, blackboards, green board, and glass board.
  • Quality- Doodly offers low to high-quality videos so you don’t have to worry about how your videos look.
  • User-friendly- Doodly is designed to be used by people with little or no technical knowledge about making videos, so you don’t have to worry about lack of IT or video editing experience.
  • Voice recording- You can record your own voice while making the video, or upload a pre-recorded voice.
  • Extensive music and Image Library- Music and images can turn a dull video into a masterpiece. Doodly has a large library of free music and images that you can use to make your video more attractive. You can also add your own images to your video, which Doodly incorporates seamlessly into the presentation.
  • Different hand styles- Doodly has both right and left-hand styles to cater for everyone.

You can purchase a standard Doodly version for $39 per month with basic features. A yearly plan is cheaper and goes for $20 per month. A more advanced version, Enterprise, goes for $ 69 per month, or $40 per month for a yearly plan.

How Much Does it Cost to Start a YouTube Channel? 1

Reaching Your Audience

You now have basic knowledge of how you can start a YouTube channel. You can make high quality, entertaining and educative videos. How will your audience know about you?

First, you have to link your YouTube channel to all your other social media accounts, so that every time you upload a video it is seen on multiple platforms. As you consistently upload videos, more and more users will see your channel, and YouTube will begin to recommend it frequently.

You can also amplify your visibility on YouTube using Search Engine Optimization Tools. These are tools that increase your chances of getting more views by optimizing your presence online.

Successful YouTubers have made use of these tools to grow their audience and penetrate niches they would never have been able to reach. A good SEO tool you can use for this is TubeBuddy.

TubeBuddy

This is an extension you can add to your browser to help you manage your channel, is used by more than 3 million creators. It enables you to know the trending keywords relevant to your channel and how to maximize their use to amplify your channel visibility. With TubeBuddy you can ‘spy’ on your competitors and learn which keywords they use, search for relevant keywords, and constantly update your channel with the best selection.

Using numerous inbuilt templates and tools, you can also save time spent in publishing your videos. TubeBuddy comes with tools that amplify your channel presence across the web, making you rank higher in search results.

Thumbnails are crucial in getting your video quickly noticed. TubeBuddy has a feature that improves them to make them more appealing. The best thing about TubeBuddy is that it is free.

Conclusion

We have looked at the basic items you need to make a video for YouTube. We’ve seen that you don’t really need much money to start your own channel.

You don’t even need a formal location, like a production studio. You can do this from your basement or any other spare room in the house. We’ve seen why you should have your own channel and even how you can optimize it to increase your views and rank high on search results.

There is no shortage of easy to use tools to help you make professional, appealing videos. If you have your ideas ready and you know who you want to target, there is no reason why you shouldn’t have your own channel.

Investing in the items listed here will only bring you positive results quickly but it’s also possible to start your own channel even if you don’t have these things yet.

Start creating.

 

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SEO TIPS & TRICKS YOUTUBE

Are YouTube Tags Important?

YouTube is the second largest search engine on the internet, after Google. Over 3 billion searches are processed by YouTube in a month, with up to 500 hours of videos being uploaded every minute.

This means that if you have a YouTube channel and you want to get viewers, you have to work really hard to make sure your video appears at the top, or near the top, of search results.

You may have better content than your competitors but success is not just about working hard. It’s about working smart. In addition to producing quality content, you also have to make sure your channel is visible. With so many people uploading content all the time, this can prove daunting. This is where Search Engine Optimization (SEO) comes in.

how to pick a blog niche

So do YouTube Tags Matter? – YouTube Tags are a throw back to the old days of Website SEO. Tags used to be used to summarize a web page’s content. YouTube tags are not as important as they used to be BUT can be valuable meta data for smaller channels to help categorize content when they first upload videos.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your content such that the search engine, in this case, YouTube, ranks it as one of the top results in search results.

This makes your video visible and increases the quantity of traffic to your site.

Why is it Important?

According to a State of Inbound report in 2018, 45% of marketers invested more in YouTube that year than in any other channel. This means that for you to attract marketers, you have to attract many users who will actually spend time looking at your content because they are interested in it, and are not just passing through.

This is why SEO for YouTube is important. Different search engines have different optimization techniques and YouTube is no different.

We are interested in YouTube tags here but some other techniques are also worth mentioning because they are related to tags.

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Finding Relevant Video Keywords

For you to create content that will attract viewers to your site, you need to know what your audience is interested in and how they talk about it. You can do this by simply typing a keyword in the YouTube search box. As you do so, the autocomplete feature will suggest popular searches related to what you’ve just typed in.

You can also use different tools for this like TubeBuddy and Ubersuggest – Tubebuddy can help you deep dive into keywords and maximize your titles for better breakthroughs – you can download the plugin on their website.

You can also compare how frequently different keywords are used so you can know which keyword is most likely to appear at the top of search results.

A free, accessible tool you can use for this is Google Trends, which has a YouTube search option for specific keywords for YouTube. Once you know what your target audience is interested in, you can then create your content to suit their needs.

Choosing the Title

While your title should communicate what your video is about, it should also grab attention. Use concise, catchy phrases that resonate immediately with your audience.

Remember to incorporate keywords as naturally as possible into your title without deceiving your viewers.

YouTube Video Description

The description helps you expand on what your video is about and enables you to add additional links and information about you.

Like the title, it should be concise and attractive. Keep in mind that while Google allows up to 1000 words in the description, only the first about 100 words will appear above the “show more” link, so you have to make the first part of your description compelling and convince the viewer to look at the rest of your description.

Include relevant keywords here as well.

Using Thumbnails

This is the image that appears with your video. A great video could lose potential views if it has an unappealing thumbnail. A thumbnail is just as important as a title in grabbing and holding attention.

YouTube has auto-generated thumbnail options that you can use, but for better results, a custom thumbnail would be more effective. 90% of the best performing YouTube videos have custom thumbnails.

Note that for you to use a custom thumbnail your channel has to be verified by YouTube.

Putting Your Video in a Category

You can link your video to others with similar content by adding a category to your video in the Advanced Settings.

This increases its chances of winding up in different YouTube playlists and will in turn increase your channel’s visibility. Do some research to see who else is in the category you’ve picked. In addition, check whether your target audience also follows those creators.

Finally, check how the creators in that category make their videos to know whether your content is a good, or better than theirs. The Creators Academy at YouTube takes users through a comprehensive process to help them determine what best category to put their video in.

How to Grow a YouTube Channel (30+ Ways) 3

Renaming Your Video File Using A Target Keyword

Before you upload your video, you can incorporate your top keyword in the video file. Because YouTube won’t actually watch your video to know its content, it will use your keywords, so you want to put them in places they can be detected by YouTube.

This way, the YouTube algorithm will read your keyword in your video’s file name along with the code.

Encouraging Subscription

Make it as easy as possible for your viewers to subscribe to your channel, or to watch similar videos by you by having the option very clearly displayed in the video.

Using Video Tags

Finally, we come to YouTube, or video tags. These are words or phrases which you can use to give more context about your video and let YouTube and your viewers know what your video is about.

Using video tags helps to rank your videos higher in search results. They are thus an important search SEO tool.

Although some studies have shown that tags play a small role in ranking a video, this doesn’t mean that you shouldn’t spend some time on them. For famous celebrities who have constant streams of visitors to their pages, tags may not be necessary.

However, for creators with a niche audience, or who are just starting out on YouTube, tags can effectively boost the ranking of the video, leading to more visitors, which in turn raises the ranking of the video further.

Tags are also important if your name as a creator, or your subject content, constantly gets miss-spelled.

Finally, tags teach YouTube that you belong to a certain category.

This will remove you from the large number of anonymous creators constantly uploading content and place you in a smaller niche which will increase your chances of visibility as there will be less competition in your category.

How to Add Tags to YouTube Videos

Beginning in the channel dashboard, where things like your subscribers and revenue appear. On the left-hand side of the screen, click on settings.

Click on channel below settings. This where your tags are. To add a new tag, click on the white empty space, type something and click enter to make it a new tag.

Now we’ll look at some tips on how you can tag your videos for better visibility on YouTube.

Make Your Primary Keyword Your First Tag

The tags you use have to actually relate to your video, otherwise you’ll be deceiving your viewers.

Therefore, since YouTube pays a lot of attention to your first tag, try as much as possible to have it as your primary keyword.

Use Common Keywords from High Ranking Videos

If you want to know how your keyword ranks online, you can search for your keyword on YouTube. Open the top 3-5 videos that are most closely related to your content.

The videos you pick don’t have to rank at the very top, but they have to be relevant. Check the tags on these videos and pick the ones that most relate to your content.

Having tags similar to top ranking videos will increase your chances of visibility.

If you find it difficult to think of keywords, you can use different online tools to generate keywords. Here are some examples.

Keyword Keg

This tool gives different statistics like search volume, competition, SEO difficulty, trends, keyword power, suggested keywords, off-page, and on-page difficulty.

Once you enter the target keyword these different parameters come up. It also has the option of filtering results according to country and language.

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VidIQ

This tool shows keywords related to your target keyword, the related score, the search score, search volume, and overall score, which is a combination of all these.

A powerful plugin that combines productivity tools with deep dive stats to super charge your rankings and views.

VidIQ is creator focused and continues to add and improve its tools including recent add-ons like fast title and description translations to help you rank in foreign languages. You can get their free plugin by going to their website.

Keyword.io

This tool gives you other related keywords once you’ve typed in your target keyword.

In addition to these, it also provides their search volume, trends over the past 12 months, and suggested hashtags and prepositions you can use with your keyword.

Use Keywords with a High Search Volume

Some keywords are more commonly used in search for particular content. Using commonly used keywords for your tags can serve to amplify your visibility to YouTube. Of course, they have to be relevant to what you’re creating.

You can use Ahref’s Keywords Explorer for this. Simply set the search Engine to YouTube and type in some keywords.

The estimated search volume for the month for each keyword will be displayed in percentages in descending order. From the list, you can pick out relevant keywords with substantial search volume.

Use Specific Categories of Tags.

I tackled this is a video before – You can can categorize your tags to get the most out of them.

Video Specific Tags – Your first tag should be very specific and should have the aim of describing exactly what the video is about.

This will directly place you in the niche your target audience are interested in.

Video Category Tags – Your next tag can be slightly broader and describe the category your video falls under. This will relate it to videos that talk about the same thing and will widen the base of your audience.

Your video can then be recommended along with other videos in a similar category, hence increasing your chances of being seen by more people.

Channel Level Tags – Lastly, you should have a tag that directly mentions your name or the name of your channel. This will link your video to other videos you’ve done that may not be related to your current video but will still be of interest to your viewers.

It will introduce your viewers to other work you’ve done.

Use Phrases Instead of Words

Keywords by themselves are important but sometimes they may be so general that they still hide your video in a long list of other related videos. Using a phrase that is more specific to your content together with the keyword increases your chances of standing out.

This is because your video will now be in a less competitive category. For example, instead of just using the word “make-up” for your video, you can use “how to do make-up” instead.

Don’t be too wordy

Although the maximum characters you can use for tags is 500, you don’t have to use all of them.

You don’t want to look spammy. The optimum number of characters, according to Briggsby, is about 200-300.

Be Relevant

The fact that a keyword has a high search volume doesn’t mean it should be used indiscriminately. Use tags that are relevant to your content.

Don’t Be Deceptive

Avoid using unrelated keywords to trick users to view your content. This could actually get your content removed by YouTube. For example, don’t use the names of famous celebrities or brands just to get people to watch your video.

Don’t Place Your Tags in the Video Description

This is another violation of YouTube policy that could get you in trouble as it can be considered as an intention to mislead users.

YouTube SEO

Tracking Your Progress

Finally, did you know that you can track your ranking in search results?

You can use different tools for this, and you can track your progress and see how the different SEO techniques are working for your channel. This is an important step to see which of your efforts are actually bringing positive results.

In conclusion, tags alone may play a small role in substantially increasing your views, but, when used together with other SEO techniques, can boost your channel’s visibility.

Upload content consistently and see your rankings rise. After all, even famous celebrities started small before they blew up.

 

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

Affiliate Marketing for Beginners: Guide to Make Money Online

Revenue from affiliate marketing programs appears to be growing at the rate of 10% with no signs of slowing down. The industry’s worth $12 billion and has opportunities for one and all with over 81% of brands relying on some kind of affiliate marketing program. That is why I am pulled together this affiliate marketing for beginners guide.

If you haven’t already jumped the bandwagon then consider knowing what is affiliate marketing and how to get started with affiliate marketing.

We’ll answer all your questions in this affiliate marketing for beginners guide and help you earn money online.

Let’s get started:

Affiliate Marketing for Beginners: Guide to Make Money Online

What is Affiliate Marketing?

Let’s refer to the affiliate marketing definition. 

It can be defined as the process of getting paid a commission helping other companies sell their products or services. In simple words, you will make money (commission) whenever you succeed in selling an item including digital goods.

Unlike traditional selling or marketing, affiliate marketing is totally digital. You advertise online and all your buyers are on the internet. 

Affiliate Marketing for Beginners: Guide to Make Money Online, affiliate income tubebuddy

How Much Do Affiliate Marketers Earn?

Affiliate marketing is a rewarding field and almost everyone makes money here. You must, however, be patient if you want to make a decent amount of money working as an affiliate marketer.

If you search the web, you will find affiliate marketers who make about $100,000 per month by selling affiliate products online. However, not everyone’s lucky and some people only make about $100 per month.

The truth is that it is a competitive industry. You must invest time if you want to enjoy the benefits. It can make you a millionaire but this will not happen overnight.

In fact, many affiliate marketers lose money when they start. You will make errors in the beginning and you may have to spend money to get started. It can take a while to breakeven. We’ll talk more about it later in this article.

It takes most affiliate marketers 9 to 12 months to breakeven and make a profit.

Working with a professional and having access to the right kind of help can make this process easier. You’ll know what not to do to make money.

The average affiliate marketer makes about $1,000 per month. It can, however, be very difficult to correctly predict how much you will make as an affiliate as it depends on several factors including your experience, niche, and marketing budget.

Affiliate Marketing for Beginners: Guide to Make Money Online 1

How Does Affiliate Marketing Work?

Affiliate marketing involves buying and selling but you will not have to purchase a product to take part in affiliate marketing. 

The structure is built on real relationships and transparency and not one-off transactions. Here are a few elements to know about if you want to know how affiliate marketing works:

The Product: This term is self explanatory, the product is what you’re going to sell. It can be a physical item or a digital good. 

Each product comes at a price that may be fixed or variable. 

The Merchant: The term refers to the vendor, brand, seller or creator. In simple words, the merchant is the party that creates or manufactures the product that you sell. The merchant can be a big brand like Adobe or a small firm that produces local soaps. 

The merchant can also be a single seller like Trajan King who offers online courses. 

The Publisher: Also called the affiliate, the publisher can be an individual or person (you) who sells a product. Publishers use a variety of techniques to make a sale.

We’ll talk more about the techniques publishers can use to sell a product later in this article. 

Affiliate Network: Since manufacturers do not always directly sell a product, you may need to turn to an affiliate network like ClickBank. They work as an intermediary between merchants and publishers.

These networks work with several brands giving you access to a number of products and services under one roof. It is very important to choose the right affiliate network.

The Consumer: The consumer is your target audience, the person who will purchase the product. Remember that you will only make a profit when there’s a successful sale. The job of every publisher is to find as many buyers as they can. The more sales you have, the more money you’ll make.

The Commission: This is the amount of money you will make whenever there’s a successful sale. The commission depends on products and networks or merchants. It can be as low as 1.5% or as high as 40%. 

If a product sells for $40 and the commission is 10%, your profile will be $4. However, the network may charge a small fee for its services.

So how does affiliate marketing work? You will have to find an affiliate network or brand that is looking for affiliates. Once approved, you will get a custom link that you will have to market.

Each time a consumer opens a website using your link and makes a purchase, you will earn a specific commission. This commission, however, can take a while to reflect in your account as orders can take weeks to get confirmed. Plus, brands also have to take care of the ‘return’ window.

How To Work Home for Beginners 6

How to Get Started with Affiliate Marketing?

Now that you already know how affiliate marketing works, it is the time to become an affiliate.

Here’s a step by step guide on how to get started with affiliate marketing:

  • Choose a Niche

The first step is to choose a niche. If you already have a website or virtual presence then it is best to stick to a niche that is relevant to your audience. For example, if you have a social media page about health and fitness with 500,000 followers then it is best to choose health and fitness related products to market.

If you want to create a new website then you will have to choose a niche that’s profitable and easy to manage. However, remember that it is not only about choosing a niche, you will also have to select suitable products in your niche.

Consider the ‘beauty and fashion’ niche, it is a popular option with several products including beauty products for men, makeup products for women, etc.

We have covered the five best niches for affiliate marketing later in this article with some great tips on how to choose an appropriate product. Keep reading for more.

  • Find an Appropriate Affiliate Program

Once you have selected a niche, it is time to decide how you wish to approach it. You can directly work with the manufacturer or choose an affiliate program. Each option has its own perks and cons.

Working directly with the seller may offer you more money since you will not have to pay network fees and other charges.

Moreover, networks may also have stringent requirements such as a specific number of followers before you can sign up. But, there are various advantages of working with a network.

First of all, you will have access to a large number of products under one roof. Top affiliate networks have thousands of products for partners to select. This makes management easier as you will not have to have multiple accounts in order to market multiple products.

Plus, affiliate networks are also known for ease. They offer insights and analytical tools that make marketing easier.

Lastly, affiliate networks offer more security. If you search the web, you will find a number of brands offering affiliate programs. While some of them are reliable, some are only out there to rob you.

Working with a reputable network reduces the risk of scams as networks typically only include brands or companies that are safe and reliable.

Affiliate Marketing for Beginners: Guide to Make Money Online, create an online presence, alan spicer youtube

  • Create a Site or Utilize Your Online Presence

Since affiliate marketing involves selling online, you will need a solid virtual presence to make money on the internet. 

The first step should be to create a website, or in my case a YouTube channel, that can help people find what you’re selling. It should be in the same niche as the product you’re trying to sell. You can opt to have an e-commerce store but that may not be the most effective option as it can be hard to rank online stores.

We suggest that you start a website dedicated to the product and post content such as blogs and reviews. Since about 97% of people read reviews before buying a product, posting such content can be very effective in finding buyers.

In addition to a website, consider creating social media pages as well. You have a variety of options including Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Since it can be difficult to be active on all social media platforms, we suggest that you stick to one that houses your audience.

LinkedIn, for example, can be a great pick if you offer producers for executives such as hiring services. Similarly, Instagram can be a great option if you sell fashion and beauty products since it’s popular among makeup artists.

  • Market What You’re Trying to Sell

Merely having a social media account or website is not enough, you will have to market what you’re trying to sell. You can have the best product in the world but no one’s going to buy it if they’re not aware of it.

Affiliate marketers use a variety of techniques to market products. Some use paid options while some stick to free ways to market affiliate products.

The company you’ve joined hands with may have a manual on how to market its products. Affiliate networks are also known to offer marketing materials including banners that can be placed on your website.

In most cases, you will be given a code or special link to include in your marketing content so that the website can track your users. Using generic links or product names will not give you any results as the system will not be able to link a sale to your account.

Some affiliate networks and companies are very stringent about the marketing techniques used. Make sure to go through the terms and conditions so that you do not get into any trouble.

It is important that you know about the product you are trying to market or sell. Buyers may have a lot of questions regarding your product including its benefits and use. 

Not being able to answer their questions can cause them to look elsewhere, hence get educated and make sure to get your hands on what you’re trying to sell so that you’re fully aware of what it’s capable of.

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  • Build Your Audience

Now that your site is up and running, it is time to build your audience. Remember that marketing is a continuous process. If you stop putting efforts into selling and gaining more views, someone else will dethrone you.

Competition is tough. Never take things lightly and continue to put your best foot forward so that you can sell more.

Your website must be user-friendly. Remember to make it easy for people to give you money. Connect with your audiences and work on building relationships. Relationship marketing can be helpful in finding success as an affiliate marketer.

  • Earn and Withdraw Money

Now that you’ve started to sell, you will begin to earn money. It can take new affiliate marketers months before they have enough money to withdraw. Also, some networks will keep your money for security purposes before releasing it to you.

Since affiliate marketing involves real money, you might be required to submit identity documents such as your driver’s license before you can withdraw money. Hence, make sure to use true and real information for signing up for an account. Using fake information can get your account blocked.

content is king

How Can I Become a Successful Affiliate Marketer?

Everyone wants to be an affiliate marketer and make money but not everyone finds success in this field. Here are a few things you must keep in mind to become a successful affiliate marketer:

  • Choose the Right Product

This is the most important step because you will never be able to find success if you do not choose the right product. 

The term ‘right’ is ambiguous as what works for someone else may not be right for you. Here are a few things to consider when selecting a product:

  • The Demand

Technically speaking, there’s a demand for almost every product out there but some have more buyers than others. It is best to stick to a product that’s heavily in demand so that you do not have to work very hard to find buyers.

You can look at tools such as Google Trends to know more about what’s in demand and what isn’t. Also, remember that some products are not in demand throughout the air. 

Air conditioners, for example, usually sell well during the hotter months. If you choose a product that only sells a few months of a year, you might not be able to make a decent amount of money throughout the year. 

  • The Price

Since you will only get a small percentage of the selling price, it is very important to pay attention to this factor.

Expensive products typically offer more money but they may not be the best option since it can be hard to sell expensive products.

Think about shoes, a pair that costs $1,000 and pays 2% commission will earn you $20 per sale. Since the price tag is very high, you might not be able to sell more than 12 units per month, which means you will earn a commission of only $240 per month.

On the other hand, if you choose to sell a pair that costs $100 and pays a 2% commission, you might be able to sell 150 pairs in a month due to high demand.

At the end of the day, your commission will be $300. As evident from this example, commission for each unit is higher for expensive products but the overall profit is usually more for more affordable products.

Always choose a product according to your buyers. If you think they can afford expensive shoes then you can stick to $1,000 shoes. Otherwise, work with brands that are more reasonable. 

  • The Competition

Affiliate marketing networks carried out over 170 million transactions in 2017. This does not only show how big affiliate marketing is but it also highlights how stiff competition can be. Everyone’s fighting for a share of the pie. 

Cutthroat competition can make it difficult for new marketers to make a mark in the field. If you’re still finding a foothold then try to find a niche or product that is not very competitive. 

  • The Commission 

As mentioned earlier, the commission is variable and can be between 2% to 40%. Big names like Amazon offer low commissions but a huge number of products. It’s also easier to sell Amazon products since the company offers international delivery and buyers also trust the brand.

Do not run after high commissions. A lot of companies that offer very high commissions are either scams or unreliable. It can be hard to convince buyers to purchase a product that has been manufactured by a company that nobody knows of. Hence, be responsible.

Affiliate Marketing for Beginners: Guide to Make Money Online 3

  • Select the Right Platform

Do not blindly select a platform. The first decision is between the official site or affiliate networks. If you are going for the latter then select options that are reliable.

Not all affiliate networks accept users from all around the world. Also, some may charge a joining fee or commission on every sale. A very important factor to remember when selecting a platform is the cookie period.

Most buyers will not make a purchase right away. They’ll go to multiple sites and compare products for a few days before they finalize a purchase. Affiliate networks take this period into consideration and offer a ‘cookie period’ that is usually between 20 to 60 days.

If a user reaches a product via an affiliate link through your site and makes a purchase within the specified period, it will be considered a sale and get credited to your account. The higher this period the better it is.

  • Make Sure to Market Properly

Do not make the mistake of neglecting this factor. You can use a variety of techniques to market products. Here are some of the most popular choices:

  • SEO, since about 51% of traffic is organic. But, get ready to spend a lot of time on SEO as it can take websites a long time to rank well.
  • Email marketing, after all, it still offers an ROI of up to 4,300%. You will, however, need a solid email list to make use of this method.
  • Social media because it influences about 74% of shoppers. Plus, buyers tend to trust reviews found on third-party sites.
  • YouTube as it is now the second largest search engine and a lot of people love to watch videos about how to use a product before they purchase it.
  • Website because it can help users find you. Post a variety of content on your site including blogs, infographics, podcasts, etc. Make sure to include a search function on your site and have a mobile friendly website since about 5.16 billion users now have mobile phones and most of them use mobile devices to access the web.

You can use all these marketing methods and compare what works for you. Once you find the option that offers the highest return, stick to it.

google analytics for blogs

Do I Need Money to Become an Affiliate Marketer?

Technically speaking, you do not need money to become an affiliate marketer. However, it can be very difficult to be a successful affiliate marketer without spending a penny.

Here are a few expenses you may have to incur:

  • Get a Website –  starts as low as $150 per year

A website is not a must to become an affiliate marketing but it can increase your chances of finding success. Plus, some affiliate networks have it as a prerequisite.

You can get a free website but a .com or paid domain looks better. It will cost you about $10 per month. Avoid cheap or free hosting servers. They have limitations and they’re also insecure. Spend about $100 on hosting per month.

The next step is building a website. You can use WordPress and other such platforms to create a free site. If you want a kickass website then you’ll have to hire developers. This can cost you between $100 to $1,000.

Come up with a unique name and get a logo. You can create free logos online or hire a designer to get the job done for you. It can cost between $5 and $100.

  • Create Content for Your Site –  starts as low as $200 per month

You must post regular content on your site. It can be in the form of blogs, videos, or podcasts or a mix of all these.

You will not have much to worry about if you can create your own content. The articles must be informative, long, and SEO friendly. Consider including graphics as well since posts that contain images tend to get more likes, shares, and engagement.

Post at least twice a month to ensure your visitors have something to come back to. Plus, you can make money blogging if you play it right.

In addition to your website, you will also have to take care of your social media pages. You must post at least once a day so that engagement can be maintained. 

You can use your mobile phone to click photos or make videos. Some marketers also opt to invest in professional cameras to get high quality content for their pages.

You can handle this all on your own but it can take about 10 to 20 hours per week since managing a website and social media is a full-time job. If you’re too busy you can consider hiring a manager or content creator to take care of the job. They’ll charge anywhere between $8 to $20 per hour.

  • Hire an SEO firm –  starts as low as $500 per month

You will have to hire an SEO agency to rank well on search engines. This is important because about 71% of users do not go beyond the first page when they look for a product or service online.

SEO is technical and includes a lot of elements such as backlinks, inner links, keywords, etc. Companies charge between $500 and $5,000 per month for SEO services. 

Look for a provider with experience in the business so you can increase your rate of conversion and sell more.

  • Advertise Your Content – starts as low as $5 per month

Affiliate marketers have the option to advertise on Google, Facebook, and other such platforms. It’s a quick way to reach buyers but such campaigns need to be designed with care because you will not get good returns if you do not target the right audience.

You can hire professionals to manage your accounts. They usually charge a percentage of the total advertising budget. Find an option that offers the best returns.

Affiliate Marketing for Beginners: Guide to Make Money Online 4

Which Is The Best Affiliate Marketing Niche?

Since there are a lot of niches out there, it can be very difficult to pick the right one. To help you become an affiliate marketer, we have highlighted five of the best niches:

  • Health and Fitness

You can sell supplements, gym equipment, gym memberships, and fitness eBooks. Commissions are in the range of 20 to 40 percent.

  • Wealth and Money

This is a very popular niche. You can work with trading companies, finance gurus, and investment firms. The commission can be up to 50% but competition is very stiff in this niche. 

  • Fashion and Beauty

The industry is worth $2 trillion and has a lot of potential but commission is low – between 3 and 10 percent.

  • Gaming and Software

With a CAGR of 12%, this is one of the fastest growing fields. It offers very high commissions – up to 30% – and gives a chance to sell a variety of software in multiple niches.

  • Hobbies and Survival

This one includes all kinds of hobbies such as fishing, golfing, flying, and painting. Commissions vary based on products but the option is very lucrative due to the huge number of options out there.

These are some of the best affiliate marketing niches. Make sure to pick one that fits you the best.

Affiliate Marketing for Beginners: FAQ

Here are some of the most commonly asked questions about affiliate marketing:

Affiliate Marketing for Beginners: Guide to Make Money Online 5

#1 Can an affiliate work with several companies?

Yes, you can, there are no limits on the number of affiliate networks a person works with.

#2 How many followers do I need to become an affiliate?

This depends on the network or website you’re signing up for. Most require at least 5,000 followers but some can be more demanding. 

#3 Shall I tell people if I am an affiliate? 

Yes, the Federal Trade Commission requires affiliates to disclose if they get compensated for promoting a product or service. Not doing so can get you into trouble. 

#4 How much money will I make as an affiliate marketer?

You can make between $100 to $10,000 per month depending on your audience, product, and other such factors.

#5 Which is the best affiliate network?

Some of the best affiliate networks include ClickBank, ShareASale, CJ Affiliate, Amazon Associates, and Rakuten Marketing. Compare all these options and pick what fits you the best.

#6 Can I sell outside of the internet?

You can market the product outside of the internet but all purchases must be made online.

#7 When will I get paid?

You will get paid when you reach the minimum threshold that can be as low as $50 or as high as $500 depending on the platform you’re working with.

#9 Can affiliate marketing be a substitute for a full time job?

While there are people making a lot of money as an affiliate marketer, the truth is that it may not be a safe substitute for a full-time job because the amount of money you’ll make per month is never guaranteed.

Ready to work as an affiliate marketer? Check our blog section for tips and get in touch with us to find out more about how we can help you.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE MARKETING YOUTUBE

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?

Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.

It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.

Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.

youtube stats infographic

General Stats About YouTube

  • There are over 2 billion monthly regular users
  • It is the world’s 2nd biggest Search Engine
  • 37% of mobile global web traffic
  • Mobile constitutes 70% of watch time
  • Localized for 100 countries in 80 languages
  • 60% of people favour watching online videos to live TV
  • 51% people visit the website daily.
  • 600 hours of content uploaded every minute.
  • 1 billion hours worth of content is watched each day.
  • People watch videos for entertainment and relaxation.
  • 79% of internet traffic accounted by online videos.

Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.

In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.

Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.

YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.

Crazy Stats about YouTube

YouTube Demographics Stats

  • The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
  • For millennials, it makes-up for about 67% of all video online activity.
  • 2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
  • YouTube also appeals across various age groups in US.
    1. 81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
  • It reaches 90% of US families earning over $100,000 in income annually.
  • During a normal month, YouTube will reach 95% of web users over the age of 55.
  • More than 50% of the viewers are female

Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.

In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.

YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.

google analytics for blogs

YouTube Marketing Stats

  • It is the 2nd most watched website to upload videos for businesses.
  • It is the 3rd most watched network for marketing influencer videos.
  • 2/3 shoppers mention videos as an inspiration of purchase decisions
    • 90% of these consumers discover something new by using YouTube.
  • About 1/2 half of the marketers have invested in YouTube advertising.
  • A YouTube mobile ad will engage viewers 84% more when compared with TV ads.
  • Users have viewed more than 50,000 years worth of product reviews since 2016.
  • Users are 3X more likely to view a video tutorial than read the steps to do it.
  • 80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
  • The amount of SMBs promoting on the site has doubled since 2016.
  • Comparing digital channels, YouTube is the 2nd-most influential for purchases.

Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.

I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.

Crazy Stats about YouTube 1

YouTube Traffic Stats

  • 4 billion videos are seen each day everyday
  • More than 800 million unique visitors every month
  • More than 3 billion hours of video watched every month
  • What the major 3 US broadcasters produced in 60 years is uploaded in a month
  • 70% of website traffic comes from outside the US
  • It is localized in 100+ countries and across 80+ languages

Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.

Data, data, data is the only thing I will say here. Optimize your content based on the latest trends that prevalent online and it will become viral.

YouTube Partner Program Stats

  • YouTube partner program was created in 2007
  • Has over 30,000+ partners from 27 countries globally
  • The company pays millions of dollars every year to its partners
  • Thousands of partners make six figure incomes each year
  • Partner revenues have doubled for four straight years
  • There’s now more than a million YouTube Partner Program members

Crazy Stats about YouTube 2

Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.

To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.

YouTube Money Stats

  • More than 3 billion video views are monetized globally every week
  • AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
  • Thousands of advertisers are using TrueView in-stream ads
  • 60% of TrueView in-stream ads can now be skipped

Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.

The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.

YouTube Product Metrics

  • There is more HD content available than any other online video website
  • You can view thousands of full-length motion pictures on YouTube
  • 10% of all YouTube videos are available in HD
  • YouTube mobile received more than 600 million views each day
  • 70% of the total views comes from mobile devices
  • Mobile ads are more likely to be watched than TV ads by 84%
  • In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
  • Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.

Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.

YouTube is ideal to reach a young audience but it also engages viewers across all age groups.

You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.

Final Verdict

These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.

Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.

I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.