Like most social media platforms, Facebook is increasingly looking for ways to provide you with everything you might need from social media on their website. This isn’t an altruistic goal, of course; Facebook wants people to stay on their site as much as possible because it means more money for them! Still, that doesn’t mean you can’t take advantage of the incentives they are dangling to keep you there.
The answer is, of course, yes. You can make money on Facebook Live, and in this article, we’re going to take a close look at how you can make money on Facebook Live.
What is Facebook Live?
As mentioned above, Facebook Live is Facebook’s in-platform video streaming function. It allows users to start streaming video to their friends, followers, subscribers, and even total strangers on the platform with, in many cases, a single click. Indeed, if you are just streaming yourself in selfie mode, there would be no more setup required than it takes to get ready for a video call, and it’s as simple as that everyday task, as well.
While users have found a myriad of ways to use Facebook Live, it is designed for a personal, almost intimate experience. Consider a person of note—a celebrity or world-leading expert in a particular field, even just a regular person with a lot of friends. The sort of experience Facebook seems to have in mind is a person like that getting on video, live, and casually chatting to their fans, followers, and interested parties, answering questions from the chat, and generally “holding court”.
The video created during a Facebook Live—including the real-time chat—remains visible on that person’s Facebook page (unless they decide to take it down) and is eligible to show up in other people’s feeds when relevant.
Still unsure why you might want to use Facebook Live? Here are some common reasons;
One of the most common ways to use Facebook Live for interactive purposes is to hold a questions and answers session with your followers. These live streams typically just consist of the person in the video answering questions from fans. Sometimes they will get those questions directly from the chat in real-time, sometimes they will have polled their followers beforehand. It could even be a mix of the two.
Depending on the type of person doing the stream, the questions could be of a personal nature, such as would be the case for a celebrity whom fans just want to know more about, or they could be more professional, like asking a technology journalist about upcoming stories.
Giving Insight and/or Insider Information
On a related note to the hypothetical journalist above, a professional giving interested viewers an inside look at something they would not normally get to see is another good use for Facebook Live.
Some examples of this include an actor giving their viewers a glimpse behind the scenes of the set they’re working on, or a sound technician showing the chaos backstage at a gig they are setting up. Things like this will nearly always have an audience because there will always be someone interested, and it’s not something they can easily just go off and experience themselves.
Connecting With Your Audience
Facebook Lives don’t have to be offering any specific information to their viewers to have value to them. Personal blogs and vlogs have always been popular for the right people for a reason, and the same applies here. If you are popular enough that people want to know about you, they will welcome any insight into your life.
What makes this different from a Q&A Facebook Live is you don’t necessarily have to be interacting with the audience (though you certainly can). You could just be giving a bit of an update on your life, having a rant, or dropping stream-of-consciousness chatter on your viewers.
It’s worth noting that just turning the camera on with no plan and no real substance to offer is something that only really works for people with an existing fanbase. And we stress fanbase here because fans are not necessarily the same as followers. Fans will be happy to get a glimpse into your life, but people who follow you because you share industry-specific news aren’t likely to care what you’re having for dinner.
Sharing Industry-Related News
If you are a journalist (or something similar like a YouTuber who covers industry news), or a business, you could also use Facebook Live to break news, give updates, talk about new developments, and generally anything related to your field of expertise.
One example of this might be a sci-fi YouTuber going live from Comic-Con, giving a glimpse of proceedings to the thousands of people who wanted to go but couldn’t make it for whatever reason.
Making Money With Facebook Live
Now that we know what Facebook Live is and what you might use it for, how do we make money from it? Fortunately, Facebook has systems in place to help you do that very thing. And, as we’ll touch on shortly, there are always other ways to monetise your content, even if it means not using the official Facebook channels for monetisation.
Perhaps the most familiar form of monetising video content, Facebook’s in-stream ads allows streamers to run ads during their video content, earning money based on the number of views and interactions those ads get.
Facebook gives you a good degree of control (if you want it) over how these ads are displayed. For example, you can run pre-roll ads that show an ad between 5 and 15 seconds long before showing the stream. You can also opt for mid-roll ads, which temporarily take over the main feed but keeps your live stream playing in a floating window. It is also possible to choose banner ads, which show up below your video (on mobile) and above chat.
In each case, Facebook aims to serve ads with as little disruption to the viewing experience as possible.
Facebook offers a way for viewers to tip live streamers using “Stars”, which are comparable to “bits” on Twitch. Viewers buy stars and can then send them to the live streamer. As the streamer, you earn one cent for every star you receive. Viewers can send a custom amount of stars, but they are encouraged to choose from a preset selection including 50, 100, 200, all the way up to 2,000.
Stars allow Facebook to make money also, in a very similar way to how currency exchange companies make money. While live streamers will earn one cent per star received, it costs viewers more than that to buy the stars, and that is where Facebook’s profit margin comes from.
Making money through Facebook Live does not necessarily mean you have to use Facebook’s built-in systems. If you have things to promote—products, courses, live appearances (such as concerts)—you can use Facebook Live as a way to build interest, drive traffic, and generally raise awareness.
Granted, this is a much less direct way of making money with Facebook Live, and one that can be hard to track the success of, but it’s certainly an effective use of the service.
Brand Deals and Sponsorship
Another method of making money with Facebook Live that doesn’t involve Facebook itself is by striking up deals with brands. Essentially, you will get paid directly from a person or company to include certain content in your live streams. This content could be a straight-up ad, a review of a product, a how-to session, or anything really that raises awareness of the thing you’re being paid to talk about.
Of course, you will need to get into a position to make these kinds of deals before being able to take advantage of them. Having a large audience is usually enough, but content creators with smaller audiences can still get brand deals if they have a focused niche with an engaged audience.
These days, it’s possible to make money using just about any content creation platform on the Internet, regardless of whether that platform has any systems in place to make it easier for you. As it turns out, Facebook Live does have systems in place that allow you to make money.
But, like anything else, you need to get into a position to take advantage of these systems (or any other method of generating revenue) before you can benefit. You will need to grow an audience, build a reputation, and become someone who people are willing to watch when they go live. What that means for you specifically will depend on what your business is, but it will almost certainly require a bit of patience.
Working online is turning into more and more standard because of the pliability, diversity, and income-earning potential that online jobs offer. Plus, the start-up prices area unit minimal, and there area unit a spread of gigs looking on your interest and ability set. In fact, after I started my online business some years past, it prices American state virtually nothing, and that I had very little expertise.
But through trial and error and loads of toil, I have been able to create a regular financial gain from my online jobs for students.
If you are inquisitive about beginning your own online gig, there are unit lots of opportunities accessible.
Legitimate Online Jobs For Students
With the number of online jobs for students choices, it is onerous to grasp which of them are legitimate and which of them are not price sometimes. This list covers a number of the foremost standard and doubtless profitable decisions.
Featured Online Jobs
Most of the roles during this entire list are appropriate for anyone, however, I have divided them into classes for college students, moms, kids, and academics for simple sorting. This 1st list is best for anyone just because there is such a good type of victorious individuals operating these online jobs for students, and that they do not need any special degrees or certifications.
Pay: $5 to $15 per hour
As we know Product testing is a fun online job for students that allows us to make money working with products that you already want. As a paid product tester, you can test and review both physical and digital products.
After signing up for a product testing company like Vindale Research, you will get matched with products from various companies. Additionally, product testing opportunities periodically arise on Swagbucks Discover; checking in on both platforms from time to time will maximize the odds you are eligible for an offer. Once you receive and test a product, you will follow the instructions and complete a survey or similar task to provide your insights and feedback.
You will be paid in money gift cards, or get to keep the product you have tested. This is not a full-time online job for students’ opportunity, but it can make a good side hustle.
Pay: $40 to $60 on the average per box of items
You can sell nearly something online. Furniture, unused makeup, recent cell phones, and different school area unit are all viable choices.
If you have got youngsters, you will simply sell their gently used shoes, clothes, toys, and gadgets once they have outgrown them. If you get pleasure from this sort of online job for students, you will begin reconnoitring native yard sales, insect markets, and Facebook commerce teams for things to sell
When you find a used item at a steep discount, you can sell it on a site like Decluttr to flip for a profit. The more often you do this, the more money you can earn.
Pay: $1 to $2,000+ per month
Blogging is an internet job wherever you will be able to make money on a part-time schedule. If you relish writing and serving others, and you recognize the way to be persistent notwithstanding you are not making money, blogging may be a decent appropriate you. It usually takes at least 6 to 18 months to start making money from a blog.
The fun thing about blogging as an online job for students is that you can choose a topic you are truly passionate about, and the opportunities from blogging are virtually limitless.
The four main ways to make money from blogging include:
Advertising – You get paid for putting ads on your blog.
Affiliate Marketing – This is where you get paid a commission for any products that you sell via your blog.
Digital Products – You can sell your own eBooks, courses, etc.
Services – If you like to work one on one with people, a blog can be a great way to generate leads for coaching, consulting, etc.
Facebook Ads Manager
Pay: $1,000 to $2,000+ per month
Many native business homeowners understand they have to advertise online, anyway, they do not acumen or do not have enough workers to figure thereon. If you have got Facebook and are at home with its advertising platform, or if you are willing to place within the time to be told, you can start contacting local businesses to offer Facebook ad services.
That is what Bobby Hoyt did. An avid digital marketer and blogger, he started offering Facebook ad management services to local businesses in his area and eventually turned that operation into a sizable income for himself. He launched his own FB Side Hustle Course that teaches others how to do the same. You can do this as a side hustle or turn it into a full-time job.
Pay: $25 to $500+ per item sold
With dropshipping, you set up a storefront on a platform like Shopify, list your merchandise, then have the orders shipped on to a client from the provider.
This is an incredible possibility for anyone trying to find an internet job as a result of it permits you to figure in sales while not touching the physical product throughout a dealing and earn a decent financial gain at constant time.
You can sell anything from T-shirts to event tickets and consulting services, so this is an incredibly flexible online job for students.
Though the profit margin of dropshipping is not as high as when stocking and shipping your own physical products, the benefits of a completely hands-off method make it worthwhile.
Online Jobs for Students
These online jobs for students provide flexible options and offer a balance between concentrating on your studies while earning some extra money.
Pay: $50 to $500+ per article
If you love writing and can find clients that need content, then becoming a freelance writer may be a good online job for you.
It is okay to begin on a platform like Fiverr or FreelanceWriting.Com, however, you won’t notice high-paying freelance writing jobs on these sites. To earn a good financial gain, you will get to work directly with websites, companies, or online magazines.
You can additionally explore for purchasers by connecting with diary homeowners, native businesses, and native newspapers that may like writers. Otherwise to search out jobs is to affix writing Facebook teams. The competition is often fierce, however, you will have best if you are persistent and need to enhance.
Once you have established a solid portfolio, client roster, and testimonials, you can raise your prices.
Holly Johnson started freelance writing and went from making $0 to six figures a year using her own unique strategies. Now she teaches a course for freelancers to follow in her footsteps.
Pay: $10 to $45 per hour
There are many online jobs for students that allow you to make money proofreading, but you should not overlook the opportunities on campus.
Consider seeking out fellow students who could use a proofreader before turning in their next paper.
Proofreading is less in-depth than editing. Rather than making extensive corrections and suggestions, you work as a second set of eyes, looking for typos, spelling errors, and other minor issues to clean up their papers before they are submitted for grading.
Pay: 15% to 50% per book sold
Students area unit excellent candidates for book reconnoitring or mercantilism textbooks online. There are unit lots of, if not thousands, of scholars on school campuses United Nations agency, has not any interest in reselling their own textbook.
You can take advantage of their lack of time or motivation and offer to sell those books for your friends on a site like Textbroker. Negotiate a selling price, along with the fee you get per book, and do the work for them. As time allows, you can even scout online book prices and buy/sell during the prime textbook season (before the start of each new semester).
Social Media Manager
Pay: $15 to $40 per hour
If you are an avid social media user, you can put your skills and time to good use by starting an online job for students as a social media manager.
Managing a business’s social media is comparable to managing your own Instagram, Facebook, or Twitter. To be visible and well-known on social media, you have got to be not simply active, but interactive. Once somebody posts a comment or non-public message to you, you wish to reply quickly
Businesses often fail at social media because they do not have someone dedicated to staying active on various social media platforms. They often do not have staff available to respond to comments, create new and engaging posts, or monitor conversations within their communities.
Local businesses offer prime opportunities for finding an online job for students as social media managers. You can send an email, but it may be good to call or visit local businesses or introduce yourself through their social media pages as a college student looking to help.
Some businesses will not be interested, while others may jump on the opportunity to get more exposure online.
Data Entry Specialist
Pay: $10 to $17 per hour
Data entry jobs square measure legit choices for faculty students, however, you must consider carefully before applying. They are straightforward, however, they have a tendency to pay less and need longer than alternative choices.
The best thing about data entry jobs is that the work is flexible and can be done in your spare time. You can take on as much or as little work as needed depending on your schedule.
If you are interested in finding a data entry job, start with a platform like Clickworker or DionData Solutions.
If you are looking for online jobs for students that are perfect for moms, consider some of these options. Keep in mind that any of the work-from-home jobs can be tweaked to work for you as well.
Pay: $19 to $25 per hour
Becoming a virtual assistant to an Associate in Nursing already established online business is one of all the simplest online jobs to do, and you will begin before long.
Virtual assistants typically handle things like programming, client support, body help, email promoting, social media posting, journal management, and far a lot of
You can offer whatever services you feel comfortable doing, and you can add more to your menu of services as you gain experience. Or, if you prefer, you can specialize in just one or two areas.
Reach out to small business owners and online entrepreneurs, or connect with other VAs in Facebook groups. They might have leads for your first few clients or tips on how to maximize your earnings.
Pay: $25 to $50 per hour
You do not need an art degree to become a graphic designer. There square measure online jobs for students that need graphic style skills for comes like making printable sheets, flyers, announcements, ads, or Pinterest pictures.
If you have got a watch for style and acumen to use tools like Canva or PicMonkey, there is an internet job expecting you. Making stunning Pinterest and alternative social media pictures is in high demand among bloggers and website homeowners and may facilitate virtually any business to attract contemporary traffic to its website.
Niche Website Creator
Pay: $100 to $10,000+ per site
If you are well-versed in search engine optimization (SEO) and understand how to get a site ranked on the first page of Google, you could make money creating niche websites. From hiking and mountain climbing to baby-rearing, there is no limit when choosing a topic.
A niche website is not like a typical blog where you have to add fresh content weekly. Instead, you set up a few landing pages that sell affiliate products in a single niche. There is no guarantee that a certain niche will be profitable, but you can start brainstorming topics that you think are being underserved.
After you have built the site and made it profitable, you can keep it to earn passive income or sell the site on a marketplace like Flippa.Com.
Setting up a niche site is similar to establishing a regular blog. If you know how to do that, you can get started creating your niche site right away.
Pay: $20 to $100 per hour
It is possible to learn how to design blogs and e-commerce websites without any formal coaching because of drag-and-drop builders that simply integrate with platforms like Shopify. If you are technically inclined and may spot the variations between a handsome website and a nasty one, you would possibly be able to begin planning and building websites for others.
Designing websites does not mean you need to reinvent the internet or create complex-looking websites. It means you need to know what looks good, is user-friendly, and meets your clients’ needs.
Although it is a simple process, many people are overwhelmed by the thought of creating their own website, and it is a gap you can fill while earning a good income.
Social Media Influencer
Pay: $20 to $100 per hour
If you prefer sharing your favourite deals, books, clothes, and alternative merchandise on social media and have engineered a loyal following, you will notice work as a social media influencer. With this job, corporations pay you to market their merchandise to your audience, and you will earn a proportion of the sales they create from your affiliate or referral links.
It does not take much to become a social media influencer if you choose a niche that is profitable and one you are passionate about it. You will need to post on your social media channels consistently and engage with your followers to grow your influence and your income.
There are companies like the Amazon Influencer Program and ShopStyle.Com that allow you to post-paid links on your profile.
Pay: $15 to $100+ per hour
Everyone shops on Amazon these days, which is why you can make a good income through Amazon as well.
The conception of Amazon arbitrage is straightforward, however, the method may be tedious. You discover discounted physical merchandise at your native stores and sell them at a profit on Amazon.
Though it sounds simple, your profits will quickly decrease because of Amazon’s sellers’ fees, shipping expenses, and time spent. However, if you already pay time thrift store searching or discount searching, then this online job for students may be for you.
Pay: $14 to $22+ per hour
Online jobs where you can tutor students are a fantastic way for teachers to make money fast. You can sign up at any of these sites and tutor students on the subjects of your expertise
Outschool (does not require teaching experience; average pay is $40 per hour)
Wyzant (set your own rate)
VIPKid (bachelor’s degree required; pay is $14-$22 per hour)
YouTube Channel Creator
Pay: $0 to $2,000 per month
Kids making videos on YouTube is a huge industry right now. Ryan, the star of Ryan’s World, made $22 million in revenue in one year. With the help of his mom and dad, his channel became popular with kids everywhere.
Unfortunately, it is not as easy as recording a video, uploading it to YouTube, and watching the money roll in. YouTube made some changes to its minimum subscriber and view requirements before a channel can start making money.
Once those minimums are met, then you can place ads on the videos to create an income stream. That is why promoting your YouTube channel on other platforms is also important.
If your kids are driven and ready to be in front of a camera, then they might love the idea of making a profitable YouTube channel. You most likely will not earn the same amount of money as Ryan’s World, but you can earn something.
Amazon eBook Publisher
Pay: Up to 70% of each copy sold
Publishing a book on Amazon Kindle is easy and simple, but it is not a guaranteed way to make a lot of money. The books need to be well-written, edited, have a catchy cover, and have a clear marketing strategy. However, if you have a good idea, eBooks provide a way for your aspiring writer or illustrator to start earning some income.
If your teen has a talent for writing stories or drawing cartoons or picture books, you can help them start creating and uploading books to sell. This may be a fun way for them to earn money with their creativity.
Find Something You Like and Run With It
If you are interested in earning money online, there are many choices. To search out the proper one, brainstorm and admit your hobbies, skills, and abilities and choose one that works with those. If you cannot notice an associate degree existing job, you will be able to even produce one.
The best half regarding online jobs for students is that you simply will observe money from home by doing quite one gig or job at a time. If you wish to possess a diary and tutor, otherwise you need to possess an associate degree Etsy store and a YouTube channel and may work it all into your schedule, you can. A lot of you will be able to do to maximize your financial gain to realize your money goals, the higher you will be within the end of the day.
Perhaps you’ve recently considered leaving your full-time job to undertake a new challenge in your career. From freelancing, or even turning your side hustle into a full-time gig, there are various reasons so many people have recently decided to permanently quit the workforce.
Due – Due
While self-employment does offer better flexibility in your schedule, the ability to be your boss, and having the relaxation to work from home, it’s no wonder more than four million people were seen quitting their jobs during January 2020.
Times have been changing since the advent of the pandemic, and extended lockdowns have shown people that starting their own business can be financially beneficial if done right, and not having to answer to anyone else can help improve innovation and productivity.
Yes, being self-employed has its perks, and it’s become undeniable that working from home, and being your own boss is a lot more attractive than being stuck in an office or having to work for a company that doesn’t have the same moral stance as you.
Starting a business, whether it’s in your hometown, or perhaps somewhere else also brings financial constraints, even if it looks like the grass is greener on the other side. There are a lot one first needs to consider before making any drastic changes.
So whether you may be currently caught in the middle of leaving your job, or maybe you’ve already quit, it’s time to start talking about the financial mistakes you may endure in your time as a self-employed individual.
From budgeting, time management, work-life balance, and saving properly – there are a number of mistakes freelancers and the self-employed are making, and this article will help you avoid those mistakes.
Not Budgeting Properly
Right from the start, it’s time to get your finances sorted. Now that you’ve left a steady job, and a full-time salary, you need to start budgeting a lot better. Counting every dime and nickel you spend, and cutting back on unnecessary expenses.
There’s a simple equation that works, and it’s one you can apply to either when you’re freelancing, or when you still receive a monthly paycheck.
Split your earnings as follow:
50% Needs: These will be important bills such as utilities, mortgage, rent, and groceries.
30% Wants: This can be for things you want at a certain time, such as luxuries, or eating out now and again but aren’t truly a necessity.
20% Savings: It’s advised that you put at least 20% of your earnings in savings, an emergency fund or perhaps return that money into the business
If you’re operating a small business from home, or online, you will have to make cutbacks on your wants, as this will help you save a lot more, and you can use any excess cash to support the business.
Inadequate Use of Time
Perhaps one of the reasons you decided to work for yourself or start your own business is because it gives you the ability to spend more time with your family and do what you enjoy. While this may be the case, a lot of entrepreneurs, freelancers, and self-employed people still don’t understand the value of time.
Now that you have more time to do a lot of different things, it should be second nature to prioritize certain tasks and projects. Consider work that’s a high priority, and get that out of the way first.
Have a diary or tabletop calendar where you can write down important tasks that need attention. Focus on the important things first, before you go on to complete other projects.
Yes, having balance as a freelancer or self-employed person isn’t easy, working from home and maybe still having a family, but consider how every minute or hour you’re spending doing something unimportant, you could be using that time to learn a new skill, grow your network, look for new clients, or finalize a certain project.
Time is money, and it’s a standing fact you need to grasp right from the very start.
Unable to Separate Business and Personal Expenses
So perhaps you might have an idea on how to budget now, but you’re still not seeing any money come in and being put back into your business or entrepreneurial ventures.
Separating personal and business expenses is one of the main reasons a lot of small businesses, or freelancers can struggle to make money.
Although your new self-employment may only start taking off, you need to consider the money that’s coming in, and how it’s being divided.
For personal expenses, use your checking account, as money comes into the business, pay yourself a small salary, if possible. That account and money can now be used for personal purchases.
Any business-related purchases should be captured in a spreadsheet for tax-related purchases, and to ensure you don’t overspend on the business side.
As the business grows, or you start getting more jobs, you can start thinking of setting up a business account. Just remember, once you set up a business bank account, there can be tax-related expenses and filing you will need to adhere to, so be sure your business is on a level of income before opening a business bank account.
Not Tracking Expenses and Revenue
This goes hand-in-hand with separating personal and business-related expenses, and you must consider what you’re spending, over how much you’re getting in.
Some business owners tend to overspend, purchasing new stock, or goods when it’s not needed, or perhaps even when there’s not even cash flow to make a large purchase that isn’t needed right now.
It’s vital to the success of your business or freelance career that you keep track of how much is being spent, over the amount you’re making. If you’re a freelancer that works from home, purchasing expensive office equipment you might not require right now can make a dent in your budget.
The same goes for an entrepreneur making large business purchases when there’s not sufficient cash flow to sustain it.
Make sure that expenses are not more than your revenue or income, if you start seeing red on your books and in the budget, then it’s time to start paying closer attention to your budget.
Savings. Savings. Savings.
So perhaps you already had a healthy-looking savings account before you quit your job. By now, you started using some of that savings to either get your business off the ground, making necessary payments until actual money starts coming in, or you paid off some outstanding credit card debt.
Whatever you spent your savings on, it’s important that you now look to put back what you have taken out. It might not be possible immediately, but over time as you start generating a substantial income, you can place a portion of your revenue or income into your savings.
Your savings is your lifeline when you reach a point when sales were lower than you anticipated, or perhaps you haven’t received as many contracts as you’d hoped for.
Keep track of how much money you’re setting aside as an emergency fund, as you’re now completely in control of your money, expenses, and the income you make, you have to consider the seriousness of your savings.
Before anything else, make sure that you set aside at least 20% to 30% of your income into a savings account. You can also be smart about it, and place it in an account that receives a decent percentage of interest every month, or in a mutual fund.
Be sure to do proper research before you start looking at various ways you can make your savings grow, as you can run the risk of losing it as well.
No Efficient Tax Planning
Taxes are different for self-employed workers or working as a freelancer, and the sooner you get on top of it, the better.
For self-employed people, you will generally report your income and withhold your own taxes. There could be a possibility that you will need to pay a self-employment tax as well, and if you operate a small business, there could be business-related taxes that need to be filed as well.
Freelancers would also need to learn the rules of what to file, withhold and report, especially if you work from home.
It’s good that you plan for taxes as you start your new career ventures, as it’ll help you see how much money you need to set aside for taxes.
There are also different categories for business tax and freelance taxes, which can range from business expenses and purchases to personal expenses that can be filed as a business purchase. It’s a tricky and complicated system that if not properly understood, can cost you quite the amount of effort and money.
Now that you’re self-employed, and being your own boss, it’s time that you start taking better care of your finances. Not having that hefty paycheck each month, and having to make your own money comes with a lot of responsibility.
The better you understand how to work with money, and how to budget and save up for an emergency, the more comfortable you’ll become with business and personal finances.
It wasn’t that long ago that making YouTube videos were created just for fun. But now, it’s one of the highest-paying jobs on the planet. Content creators are making a living out of ad revenue, sponsorships, and using their influence to branch out to other business ventures. The competition is high, but here are the 20 of the richest YouTubers dominating the video-sharing platform right now.
Top 20 Wealthiest YouTubers of 2022:
1. Jeffree Star – $200 Million
The makeup artist and former musician is on the top of the list as he is a master of promoting his own brand, Jeffree Star Cosmetics, using his YouTube channel. He makes beauty content and shares his opinion on confidence, self-image, and fame.
Jeffree made money before YouTube by doing various makeup and modeling gigs. He also joined Myspace and gained a large following. He later started a YouTube channel to endorse his music. But when it didn’t work, he launched his own business.
With 16.1 million subscribers, he is far from being the most-subscribed YouTuber, but it’s enough to make him the wealthiest. His company alone makes him over $100 million yearly. Combine that with his other income sources, and Jeffree gets a $200 million estimated net worth.
2. PewDiePie – $40 Million
Felix Kjellberg, also known as PewDiePie, is dubbed by many as the king of YouTube. He has been on YouTube for a long time, popularizing commentary and reaction videos relating to video games and other pop culture topics.
PewDiePie was always passionate about gaming in his youth, so he recorded himself playing his favorite games. It wasn’t easy at first as YouTube didn’t have the monetization feature yet. He supported his lifestyle by selling artwork, working in the harbor, and running a hot dog stand.
He had the biggest YouTube channel for a long time until T-Series dethroned him after their rivalry. Still, he remains the most popular individual user on the site with 111 million subscribers and a net worth of approximately $40 million.
3. Markiplier – $35 Million
Markiplier is a YouTuber who makes comedic sketches and gameplay videos. Like PewDiePie, Mark has a long history on YouTube. He is a pioneer of the sketch style of playing every character involved.
He has created multiple YouTube channels throughout the years because of different reasons. The first time was when his Adsense account was banned. So, he made MarkiplierGAME. He is also a part of the now-deleted Unus Annus channel.
Now, his self-titled main channel has a subscriber count of 32.3 million. Mark has also found success in other ventures, such as podcasting and voice acting. He has a net worth of around $35 million as a result of his endeavors.
4. DanTDM – $35 Million
Originally referred to as TheDiamondMInecraft, DanTDM is another content creator who got most of his fame and fortune by playing video games. He primarily plays Minecraft, but he also tries other games, like Counter-Strike: Global Offensive and Pokemon.
In the category of dedicated Minecraft YouTube channel, he set a Guinness World Record for the most views. Dan also broke the record for the most goals scored by a Rocket League squad of two or three players in a single game.
Dan has acquired a total of 26 million subscribers. With this following, he wrote the book titled Trayaurus and the Enchanted Crystal in 2016. He did a book tour and starred in a YouTube Red series the following year. He has a net worth of nearly $35 million.
5. Ryan’s World – $32 Million
Ryan’s World is one of the most recognized YouTube accounts for children. In this channel, a child named Ryan Kaji reviews toy products, performs DIY science experiments, and completes numerous tasks.
It was previously known as Ryan ToysReview, but it was later renamed to its current moniker as Ryan tried new things. The 10-year-old’s mother had given up her full-time career to work with her son for this channel.
They currently have nine total channels, but they garnered 32 million subscribers on their main account. There’s a Spanish and Japanese version of Ryan’s World. They also sell merch, which is mainly toys and clothing. This gives Ryan a $32 million net worth at a young age.
6. Dude Perfect – $30 Million
Cody Jones, Tyler Toney, Garrett Hilbert, and twins Cory and Coby Cotton make up Dude Perfect. They gained popularity by making trick shot videos. Now, they are also doing other wild challenges and fun video series.
The five members were all roommates in college at Texas A&M University. They started by recording trick shots at Tyler’s ranch. When their videos became viral, ESPN called them and asked to feature them.
Dude Perfect has amassed 57.3 million subscribers. Players from several professional sports leagues have collaborated with them. They also created a mobile game with the same name as their channel. Now, the group has a total of $30 million in net worth.
7. MrBeast – $25 Million
This may come as a surprise to some, but MrBeast is not the wealthiest YouTuber alive. He just likes to make philanthropy and challenge videos in which he gives away thousands, and sometimes millions, of dollars to random people and organizations.
Jimmy began posting on YouTube as MrBeast6000 when he was 13 years old. He started getting mainstream attention in 2017 when he made unique vlogs and rigorous challenges.
MrBeast is now close to getting the Red Diamond Play Button as he racked up 91.8 million subscribers. This fame also helped him launch other ventures such as Finger on the App, MrBeast Burger, Feastables. That’s why it’s not surprising that he has over $25 million in net worth.
8. VanossGaming – $25 Million
Evan Fong, popularly known as VanossGaming, is a Canadian online figure, creative director, gaming commentator, and disc jockey. He showcases most of his talents on his YouTube channel.
He created his YouTube channel around the same time he went to college to study economics. When he began to devote more time to content creation, his parents became concerned. But everything worked out in the end for Fong.
He is regarded as a key character in the expanding video game commentary subculture. This is how he got 25.6 million people to subscribe to his channel. He also makes money as a DJ called Rynx. It eventually gave him an estimated net worth of $25 million.
9. Ninja – $25 Million
Ninja, whose real name is Richard Tyler Blevins, is a professional gamer known for streaming Halo 3, Fortnite, PUBG, and more. Team Liquid, Cloud9, Renegades, and Luminosity Gaming were among the teams he played for.
He never went to a university and started streaming in 2011. He was slowly getting viewers at first. His mainstream media debut came in March 2018, when he streamed Fortnite with Travis Scott, Drake, and JuJu Smith-Schuster.
At the time of writing, Ninja’s subscriber count is hidden, but it’s known that he reached 23.9 million in the past. Apart from YouTube, he has many fans on Twitch, even becoming the most-followed channel on the platform in late 2021. He now has a net worth close to $25 million.
10. Rhett and Link – $24 Million
Rhett James McLaughlin and Charles Lincoln “Link” Neal III are a comedic pair that dubs themselves as the “Internetainers”. They have made several comedy projects together, but perhaps their most successful one is the web series Good Mythical Morning.
The duo met in first grade at a North Carolina elementary school. They went on to share a dorm room at North Carolina State University. They both worked in their respective fields for a period while also creating skits.
Their Rhett and Link channel has 4.99 million subscribers, while Good Mythical Morning has 17.5 million. They run five channels in total. They are also the current owners of another comedy group called Smosh. With this, the two have a combined net worth of $24 million.
11. James Charles – $22 Million
As a creator who thrives in the beauty genre, James Charles Dickinson is known for his makeup tutorials. He has stated that cosmetics is a creative expression and an art form for him.
He got into beauty by assisting a colleague with her makeup for a school dance. He eventually taught himself how to do it alone and began doing it professionally for others. James started his channel while working as a small makeup artist in New York.
James has about 24.2 million subscribers currently. After a tweet displaying his makeup made headlines, he was named CoverGirl’s first male brand ambassador. He’s over $22 million after releasing his own makeup line.
12. Jake Paul – $22 Million
Jake Paul is a vlogger who has turned his focus to celebrity boxing. His YouTube channel is known for its pranks, controversy, and music. He is a part of Team 10, who dropped the song, It’s Everyday Bro, which received mixed reactions from listeners.
He first became known on Vine and then for his role as Dirk Mann on the Disney Channel show Bizaardvark, which he played for two seasons. Paul has been the target of numerous controversies during his career as a result of his actions.
Even with the disputes, Paul has gained 20.4 million subscribers. As of his professional boxing career, he has a 5-0 record. Content creation and boxing made him one of the most prosperous YouTubers today, worth $22 million.
13. KSI – $21 Million
JJ Olatunji, alias KSI, is known for posting hilarious reactions and gaming commentary videos on his YouTube channel. He is also involved in celebrity boxing, and he releases his own music. He is also a member of the British influence group Sidemen.
In 2008, he began publishing gaming videos on YouTube, and most of them were about FIFA. He drew a large number of viewers and quickly increased his material coverage.
The JJ Olatunji channel, where he uploads his vlogs, has 14.8 million subscribers while his music account, KSI, has 23.7. JJ was the first rival of Jake Paul in their amateur boxing career. It ended with a draw, and both turned pro later on. This contributed to KSI’s current net worth of $21 million.
14. Preston Arsement – $20 Million
With multiple gaming channels, Preston Arsement is one of the leading content creators in his category. He mainly plays Minecraft, and he’s a part of The Pack, a Minecraft community he started with his friends. He also makes videos from the Minecraft server he runs.
Like many gaming creators, Preston has been a video game lover since childhood. He eventually decided to skip college and create the TBNRfrags channel with two of his friends, TBNRKenWorth and ChocoTheChocobo.
TBNRfrags has reached 7.53 million subscribers. But later on in Preston’s career, he decided to make a channel of his own. It now has 19.3 million subscribers. Arsement’s online pursuits have earned him a net worth of over $20 million.
15. Like Nastya – $20 Million
Like Nastya is the second children’s channel to make it on this list. The channel stars a little Russian girl named Anastasia Radzinskaya, who often does toy unboxing, reviews, and travel vlogs.
At birth, Anastasia was diagnosed with cerebral palsy. Her parents both worked and owned businesses that they eventually sold. They devoted all of their time to caring for their daughter, eventually making a YouTube channel dedicated to her.
Fortunately, the girl is doing well now, and their efforts have earned them 89.2 million subscribers. They translated their videos into different languages. It helped Anastasia gain a net worth of approximately $20 million at eight years old.
16. David Dobrik – $20 Million
As a long-running social media personality, it’s not a shock to many that David Dobrik is one of the most affluent content creators on the planet. His YouTube channel featured individuals with whom he had previously collaborated on other platforms.
David started out on Vine. Before Vine was shut down, he had over a million followers. Because of this, he was able to shift to YouTube faster than most other influencers.
The Slovakian personality continues to grow with his 18.3 million subscribers. He made a second channel, David Dobrik Too. He uploads challenge videos and blooper clips there. David also has a podcast with Jason Nash. All of this amounts to a net worth of around $20 million.
17. Lilly Singh – $20 Million
Formerly called Superwoman, Lilly Singh is an accomplished comedian and actress. Her YouTube channel is full of skits and crossovers with well-known celebrities.
Singh had planned to obtain a degree as her parents had wanted but instead chose to make YouTube videos. She decided that if her YouTube career did not take off, she would return to grad school. But her YouTube channel exceeded her expectations.
She now has 14.7 million subscribers and has been involved in projects outside of YouTube to improve her wealth. She got the chance to make music, host a talk show, and tour the world. Though she still studied for a degree, she also has a net worth close to $20 million.
18. Logan Paul – $19 Million
Logan is the big brother of Jake Paul. The siblings have a similar career and content, consisting of pranks, challenges, and vlogs. Both of them have been involved in several controversies and have dived into the world of professional boxing.
At ten years old, Logan was already making videos. In 2015, he was the most famous Vine creator. He moved on to act in some television programs and even write a screenplay.
He now has 23.4 million subscribers. Aside from his typical content, he’s a frequent guest at boxing, mixed martial arts, wrestling events. He also hosts a podcast titled Impaulsive that adds a lot to Paul’s $19 million net worth.
19. Blippi – $16 Million
Blippi, also referred to as Stevin John, is a popular children’s entertainer who can be seen on a handful of streaming platforms. He depicts a lively and curious character in his informative videos so that kids can relate to him.
Stevin didn’t start out as Blippi. In fact, he was far from child-friendly in his early days of playing characters. He portrayed Steezy Grossman, a child born as feces.
Switching to a different look is perhaps the best decision he’s made now that he has 15.1 million subscribers on YouTube. He also makes foreign language videos and releases them to various platforms. That’s why Blippi is worth $16 million.
20. Roman Atwood – $14.5 Million
Roman Bernard Atwood was known initially for his prank videos. However, he ultimately transitioned to another content style. He made vlogs, in which he chronicles his daily activities.
While still in high school, Roman Atwood began filming and making videos. He even made The Nerd Herd DVD series. In Columbus, Ohio, he’s also worked on a number of films and commercial gigs.
His original prank channel earned 10.3 million subscribers until he stopped posting there in 2016. Now, he is active on his second channel. Overtook the first one with 15.5 million subscribers, giving Roman Atwood a 14.5 million net worth.
Whether you’re looking for ways to make extra money online or on your PC, or heck — even your cellphone! Stick around, your 2022 is about to get a whole lot better.
1. Leveraging the gig economy
There are tons of websites out on the internet that provide you the opportunity to earn some extra money — using skills that you already possess and equipment you may already own.
I’m talking about the gig economy here. It’s a great way for people to make money and earn a steady and passive income — all in the comfort of your own home. These sites only require that you sign up, with some offering premium subscriptions to boost sales and grant access to features like bidding on more proposals.
Some of these include
Fiverr (⭐ my personal favourite)
“O Romeo, Romeo, wherefore art thou Romeo?”. Alright, alright, I admit, not all writing is Shakespearian. But you’ll definitely need some strong lingual skills to be able to qualify as a copywriter. Luckily it’s not like in the olden days, using typewriters, amiright?
But seriously though, there’s a chance you’ll make some really good dough (👏 3 claps for the rhyme) writing as a skill.
Here are just some of the ways you’d be able to get some moola typing away on your fancy keyboard or whatever:
to some degree, you’ve probably done some coding before. Coding, programming or developing, as some may call it, would stand the test of time (at least for now) to be one of the most lucrative ways to earn extra money, or even as your main source of income.
There are plenty of resources out there that use low-code/no-code to build you an app or website, and then of course, there are the hardcode coders (like me) that write everything line by line, binary di — okay fine, that last part is definitely over exaggerating a bit.
But on a more serious note, you can make money writing websites, apps, making cloud platforms, or using low code or no code platforms.
Pretty cool, right?
4. Content Creation
The internet has gifted us many platforms that we can leverage to gain unfathomable wealth and extra money out of this world — if we use them correctly. This one’s a bit tougher than the rest, though. It requires a LOT of upfront time investment, unlike some of the other items on this list.
I’m talking about platforms like YouTube, or writing your own blog using Medium. It’s an incredible way to generate an income — both passive and active. YouTube, for one, have birthed many millionaires with the likes of Jake- and Logan Paul, PewDiePie (a.K.A. Felix Kjellberg) in the last decade and a half of it’s existence, and it’s never too late. New YouTubers are always on the rise, making it to the top with high quality content.
5. NFTs and Cryptocurrency
NFTs and Cryptocurrency exchanges have become one of the fastest ways to amass some great deal of money through the owning and selling of digital assets. Binance’s Initial Game Offer promises great rewards for those who invest early and yield the best results.
One game that’s pretty awesome (and that’s had a piece of it’s plot essentially sold for at US$7.2 million! That’s crazy!) is Axie Infinity. It’s downloadable via the Google and Apple stores, and it’s free!
6. Affiliate Marketing
Affiliate marketing is an advertising model in which a company pays others (e.g bloggers) to advertise their products and services and generate sales. Here, I’ll use an example. I write a blog (like this one) and I post a link to an item I’d recommend buying — say, a camera — through Amazon’s Affiliate Program, and if you end up buying said camera, I’d get a portion of the sale as commission!
Here are some high paying programs:
7. Create a blog
Now folks, if you’re an avid writer, or you are just really passionate about a specific thing or niche, then, as an expression, blogging could potentially monetize said passion!
Think of something — anything — and start a blog on that. Heck, you can even start right here on Medium like I did!
8. Try Drop-shipping
And I do mean this in the best way possible — drop shopping is stupidly easy to set up, but would, for some, be quite challenging to keep the ball rolling.
Luckily, Shopify has made it incredibly easy to create and run an online store. Drop-shipping from China’s biggest, like AliExpress and DHGate are quite common. But if you can manage to score a local distributer that’s willing to let you drop ship their product — you’ve got a winner!
9. Set up an Online Course
If you have a skill, and you can articulate said skill, then look no further than online education.
Online education, with the likes of Skillshare, Pluralsight and Coursera have made inroads in the last couple of years, upskilling individuals from courses that YOU can create and earn from.
Social media platform Pinterest (PINS) makes money from advertising. Shares started trading on the New York Stock Exchange on April 18 under the symbol “PINS.”
Founded in 2010, Pinterest went public on on April 18, 2019. Its initial public offering (IPO) price was at $19 per share and it raised $1.4 billion, giving it a valuation of roughly $12.7 billion including restricted stock and options. As of Dec. 3, 2021, the company had a market capitalization of $23.3 billion. Roughly 431 million users, or “pinners,” use the bulletin board-like platform every month to browse and share images and other content in the form of “pins.”
Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts).
The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
In 2021, the company generated $2.57 billion in revenue but posted a net loss of $316 million.
Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.
The company, which grew out of an app called Tote that dated from 2008, received $100 million in financing when it was valued at $1.5 billion in 2012. The funding firms included Rakuten, Goldman Sachs (GS), and Andreessen Horowitz. It was valued at $12.3 billion during its last round of funding in 2017. The company has a dual-class structure.
When it was founded, Pinterest seemed to follow the model of social network sites like Meta Inc. (FB), formerly Facebook—meaning that it aimed to develop a massive network of users first and then to install means of generating revenue later on. Pinterest $756 million in revenue in 2018, a jump of 60% from the previous year. The company generated $261 million in revenue during the second quarter of 2019, a 62% year-over-year increase.
“Our advertising products help businesses reach Pinners across their decision-making journey,” said the company, which cited a Talk Shoppe survey that said 68% of weekly active users discovered a new brand or product on Pinterest.
“We address various advertiser objectives through our Promoted Pin ad format, which contains either a single image, a carousel of images or video. Our ability to develop new and improve existing advertising products will be an important driver of our future growth.”
So just how has Pinterest come to be one of the most-hyped social media companies among investors and what is a promoted pin?
Monetizing Pins on Pinterest
Before looking at more traditional means of generating revenue, it’s worth looking at how Pinterest has utilized its unique pin system to create opportunities for monetization. The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
Merchants participating in BigCommerce, Shopify, or Salesforce Commerce Cloud are allowed the opportunity to partner with Pinterest; it’s unclear whether Pinterest charges any commissions from these partners.
Promoted Pinterest Pins
Pinterest’s primary source of revenue is what it calls “promoted pins.” These special pins are effectively advertisements, paid for by identified sponsors. As with Facebook’s timeline feature, promoted pins look very similar to (but not exactly the same as) standard pins. Pinterest utilizes user data to target advertisements based on user interests and searches, as well as other demographics. Given that users pin items that they are interested in already, this process is relatively straightforward for the company.
Pinterest’s revenue is driven by interest and use of its platform, which is increasingly popular among fashion and beauty brands. Given that the users of Pinterest are overwhelmingly female and have above-average incomes, using its platform as an e-commerce gateway is more than ideal.
Pinterest’s user base has grown over the years, where it’s carved out a niche that allows it to not directly compete with the likes of Facebook. Pinterest’s leadership has adopted a much less aggressive approach to growth than its competitors. Revenue has grown since the company has gone public, but so has its net loss, as the company has ramped up spending on sales and marketing and research and development.
One big future opportunity is being able to tap the international markets, where Pinterest currently has little reach. Beyond that, Pinterest is interested in building out its e-commerce efforts (what exactly that looks like remains to be seen), as well as continuing to develop advertising tools— including video capabilities—for advertisers.
Facebook’s power as an advertising platform is well-established at this point, and with good reason. While Facebook’s penchant for collecting personal data on its users is a point of contention in the world of privacy, that data collection allows Facebook to offer incredibly targeted advertising.
Being able to direct your ads with pinpoint accuracy is an incredibly appealing prospect for advertisers because, ultimately, paying to show an ad to someone who has no interest in the subject matter is just a waste of money.
In other parts of Facebook, Groups has emerged as one of the leading platforms for community building and discussion. While sites like Reddit are still popular, the accessibility and ubiquitousness of Facebook have made it the go-to place for creating new communities.
But can you put ads on them?
There are a few ways to approach advertising on Facebook groups, but for just above every way you can think of asking this question, the answer is yes; you can put ads on Facebook groups.
Of course, we’re going to dive into this subject with a bit more attention to detail, so if you’d like to know more, keep reading!
What Are Facebook Groups?
Let’s start from the beginning. If you’re not familiar with Facebook groups, you could be missing out on a valuable promotional tool, or even just a useful social tool.
Groups give users a way to break off their Facebook experience into managed portions, as well as interact with like-minded people outside of your immediate social circle. For most users, Facebook comprises largely of real-world contacts—friends, colleagues, and family members—with the wider world being something they prefer to keep separate from their Facebook feed.
Unfortunately, this rather excludes users from using the power of Facebook to find people interested in their favourite TV show, movie, book, boxer, or anything else you can think of.
Enter Facebook groups.
Groups allow Facebook users to interact with other users who have a common interest without the need to “friend” them, meaning they can still keep their private Facebook lives private.
Groups can have varying degrees of exclusivity, from open groups that anyone can join to groups where members have to be accepted, and even invite-only groups. Groups can also have different levels of visibility also, such as groups that anyone can view irrespective of whether membership is open, to groups that can only be viewed by members.
Why Advertise On Facebook Groups?
If you know anything about advertising, you will already be able to see the potential of Facebook groups for advertising. These are essentially collections of users who have clustered together around a common interest. They are also engaged users, meaning they are making the effort to visit the group rather than being a passive audience that is being shown things they might not be interested in.
If you, as an advertiser, have something to advertise that meshes with a particular Facebook group’s subject matter, you are pretty much guaranteed an audience that fits the correct demographic for what you’re advertising.
Advertising on Facebook Groups
So, we’ve established what Facebook groups are and why you might want to advertise on them, but how do you go about it? There are two primary ways to advertise within a Facebook feed, be it a group or the regular feed, and they are regular posts that happen to be promotional or Facebook ads.
Facebook Ads gives you a good deal of control over where your ads will eventually show up, and that includes Facebook groups feed placement. Unfortunately, Facebook Ads does not presently offer a way of targeting a specific Facebook group with your ads, so you can’t just say, “only show my ads in X group!”. What you can do is ensure that Facebook groups placement is selected, and then tailor your target audience to match that of the audience in your desired group.
It’s far from a perfect solution, of course, but using the official Facebook Ads platform will give you far more in the way of performance metrics than any other method you might try.
These kinds of ads will show up with a tag stating that they are sponsored, and users will have the ability to tell Facebook they’re not interested and don’t want to see the ad again, so it pays to put as much thought and research into your desired target audience as possible.
So you can certainly use Facebook Ads to advertise to Facebook groups, but you will not have the ability to target specific groups or get guarantees on where your ads will ultimately turn up. This should be an issue if you do a good job with your targeting parameters.
Advertise in the Group Feed
Another option is to post your promotional content in the group as you would a regular post, but beware, there will often be restrictions on this kind of post. For one thing, many groups explicitly prohibit ads and other promotional content from being posted under any circumstances. In these groups, you could try contacting the admins as they may be prepared to make exceptions in some cases, but you can guarantee that posting an ad in such a group without explicit permission will result in the ad being deleted and probably you being banned from the group.
Other groups may allow ads but will likely have rules regarding what can be posted, and may also require you to get permission from the admins before posting.
In any case, it’s best to join the group you are considering posting an ad in and actively participating for a while before attempting to post any ads. Members of the group will be more receptive to an ad from someone who is actively participating in the community than someone who has just joined and started posting promotional content out of the blue. It will also help you to get a real feel for the type of group it is, which in turn will help you more accurately judge if the group is the best place for your ads.
Other Uses for Facebook Groups
If, after reading that, you have landed at the conclusion that Facebook groups aren’t necessarily the best home for your ads, that doesn’t mean you should abandon groups altogether as a promotional tool.
If you have a skill or expertise that you have built a service or business around, you can still use groups to drive traffic where you need it to be, even if ads are not allowed in the group in question. By finding a relevant group and actively participating, sharing your knowledge and helping people out, you will gain a reputation within that group that can be directly parlayed to customers or clients. If the members of the group come to know you as someone with the expertise they need, they are more likely to come looking for your products or services outside of Facebook.
If you take this approach, it is important to make sure your Facebook page is full of useful information, such as links to any necessary websites. You should also keep it up to date in terms of posts. If you run a YouTube channel, make sure the latest videos get posted there. If you write a blog, link the latest posts. If someone from a Facebook group you are part of decides to come looking for your products or services, they will nearly always head to your profile first. You want to make sure they find what they’re looking for when they get there.
Facebook Groups as Promotional Tools
So far we’ve been mainly concerned with using existing groups for promotional purposes, but you can also start your own group with promotional reasons in mind.
Like any attempt to use social media as a promotional tool, you will need to offer people something inherently valuable. Starting a group and just posting ads and links to your other content might work if you already have a large following, but for someone with a more modest fanbase, it will be an uphill battle getting people to join a group that it’s just full of ads.
Much like the above advice to participate in the group and establish yourself as an authority, starting a group around the subject matter you want to promote and actively helping people can lead to members searching you out.
As with almost all strategies for using social media to promote things, advertising and promoting through Facebook groups needs a careful approach. Always strive to remain relevant—posting ads in a group that isn’t interested in the subject matter will just be a waste of your time and/or money.
Beyond that, don’t expect to get traction just because you’ve posted something. If you are joining a group to promote things, be sure to participate in that group first and establish relationships with the members and build a reputation first. Then, when you do promote things, it will not feel disingenuous and exploitive to the people you are promoting to.
Gaming is big business these days, whether you are a game developer with a cool idea, a programmer on the bleeding edge of technology, or a streamer growing your following on Twitch, there is plenty of money to be made within the realm of gaming.
But is any of that money on Facebook?
The quick answer is yes, you can make money on Facebook gaming, and this is true for both gamers and developers. Of course, if you’ve clicked on an article with this headline, you’ll naturally want to know more about it. Don’t worry, we have you covered.
Facebook and Gaming
Though it’s not necessarily one of the more well-known aspects of Facebook, the platform actually has a long history with gaming, stretching right back to the early days of poking and throwing sheep at users.
Yes, throwing sheep on Facebook was a thing.
These days, Facebook games are a little more sophisticated, ranging from quizzes to perennial favourites like Farmville, and even games of the kind of quality that would once have been a standalone release.
Of course, making games is not your only avenue. Gaming streams are very popular these days, and Facebook provides the means to post and live stream video content. These two approaches naturally have very different implications for how you can make money, but the money is certainly there to be made.
That being said, there are many important keys to success online, and two of them are;
Write what you know
Know your audience
We are going to be guided by both in this post. Firstly, we’re not game developers. Secondly, the typical audience for this blog is far more likely to want to read advice on monetising gaming streams than games themselves. For that reason, the rest of this post will be primarily concerned with Facebookers who are playing games, rather than making them.
Playing Games on Facebook
The first thing to make clear about Facebook in regards to gaming is that the platform is not designed for this. Unlike Twitch, which is practically built with gaming in mind, or YouTube, which was built for something else but lends itself well to gaming content, Facebook was built with very different goals in mind.
What this means is that you shouldn’t expect much help from Facebook itself in your quest to make money gaming.
There are ways to make money gaming on Facebook, of course—there are almost always ways to make money these days. We’re going to go over some of these ways very soon, but the point we’re trying to get across is that you will, for the most part, have to find ways to monetise your content that Facebook perhaps hadn’t intended when they set out.
But before we get into how you get paid, let’s start with how you game.
How to Game on Facebook
Gaming content is, of course, mostly video-based. Facebook has a few options for you when it comes to getting video content out there, and any of them can be pressed into service as a gaming medium.
The first way you can get video content out on Facebook is, simply, by linking it. Whether it’s on Twitch, YouTube, Vimeo, or anywhere else, you can always create a post linking out to your content so that your Facebook audience is aware of it. Of course, this doesn’t present you with any way to monetise that content through Facebook, but in this case, Facebook is really just acting as a promotional platform. Any monetisation you have in effect elsewhere for the content you are linking should still be in effect.
If we’re keeping things on Facebook, however, there are two main options for monetising gaming content; posting videos and Facebook Live.
Posting videos is simple enough; you create a new post, attach your video, and away you go. As long as you make sure it is public, you can promote your Facebook video just like you would with videos on other platforms. Alternatively, going Live is more akin to streaming on Twitch. You will need to have a little technical knowledge with live streams to get your game onto Facebook Live, but there is plenty of help out there for you. Indeed, Facebook even has resources of their own to help you out.
Monetising Facebook Gaming Content
We won’t go into how to monetise content on other platforms that you are linking to from Facebook because, well, we’ve done that in other posts and videos. So, for the purposes of this post, we’re going to stick with Facebook’s built-in methods of monetisation.
For those of you who are familiar with Twitch—perhaps you’ve dabbled or perhaps you are established there and looking to branch out—Facebook’s stars are essentially the same as bits on Twitch.
These are only available for Facebook Live streams. Viewers can gift stars to the streamer who will get one cent per star received. Facebook users can buy stars in bundles, the price (at the time of writing) is around double what the streamers get per star, meaning Facebook users are paying roughly two cents per star. Viewers can gift as many stars as they want, but by default, they are presented with a selection of preset amounts, such as 50, 200, 1,000, and more.
In-stream ads are a far more traditional form of monetising video content. These ads can be played before, during, or after the video, with a percentage of the revenue being shared with the creator. In the case of Facebook Live, mid-roll ads (ads that are played part-way throught the video) will take over the main view, but the live stream itself will still be playing in a smaller floating window for the duration of the ad. This way, the viewers are served ads with minimum possible disruption.
Of course, like other platforms, it is not as simple as clicking a button to get ads on your video content—you have to meet the criteria set out by Facebook (or as of very recently, Meta).
The first and most obvious criteria is being compliant with Facebook’s Partner Monetisation Policies. These things change regularly, so always worth have a read through before signing up to anything, but at the time of writing, there is nothing out of the ordinary in these policies. Things like residing in an eligible country, adhering to community standards, sharing content you have the rights to, and so on.
After that, the criteria gets a little more straightforward and clearcut. You must have at least 10,000 followers, for one thing. Another hurdle to jump is the fact that you must have at least 600,000 watch minutes over the last 60 days. These watch minutes are counted across all on-demand, live, and previously live videos, but does not count crossposted content or boosted/paid watch time. And, finally, your page must have at least five active videos. Again, these can be live, previously live, or on-demand, but not crossposted or boosted videos.
If you don’t meet all of these criteria, it’s not the end of the world. As we said above, there’s always other ways to monetise your Facebook content.
Speculative Side Note
You might have noticed earlier that we made a passing reference to “Meta”. Meta is something of a rebranding for Facebook (the company, not the website), and a large part of that seems to be their intention to make big waves in the virtual reality world.
Granted, Facebook has already made big waves in the virtual reality world with their release of the Oculus Quest 2, a game-changer in terms of what you get for your money, but they have even bigger plans.
The reason we bring this up is that VR is already a rapidly growing market in the gaming content space, and it looks set to keep growing in the near future. At the same time, Facebook (or, rather Meta) look poised to be one of the major players in this space. So, if you are a gamer looking to make money through Facebook and you’re not already experimenting with the possibilities of virtual reality, it may be something you want to look into. It’s not quite getting in on the ground floor, but it’s something.
Facebook’s requirements for showing ads on your gaming content may seem a little steep at first glance, but they are not your only option. With a dedicated audience (which, remember, is not necessarily the same as a large audience), you can easily make a decent amount of money through Facebook’s stars. Failing that, you can always monetise your content elsewhere, such as using a Patreon, or selling merchandise. Even just using YouTube as a traffic funnel to get viewers to your Twitch or YouTube page can be an effective strategy.
As always, however, the trick is to stick with it, and don’t be discouraged if the money isn’t pouring in after the first few months. These things take time.
Whether you are just heavily interested in a particular subject and would like to find like-minded individuals to socialise with, or you are looking to build a community for promotional reasons, Facebook groups are an excellent tool in your arsenal. Still, as useful as Facebook groups can be, they have to have members—often lots of them—to achieve that potential.
There are several ways to grow a Facebook group, and, fortunately, the majority of those ways have nothing to do with spending any money. In this post, we’re going to take a deeper dive into what Facebook groups are, why they might be useful to you, and what you can do to ensure the success of your group or a group you are part of.
What is a Facebook Group?
A Facebook group is essentially a place for people with a common interest to get together and discuss that interest, much like any other internet forum. The interest in question can be anything that doesn’t break Facebook’s rules and guidelines, and anyone can set up a group.
The reason Facebook groups are so popular is, ultimately, down to the popularity of Facebook. With billions of people already on the platform and familiar with how it works, it is often far easier to set up a new Facebook group and get new members interested in joining than it is to build a community on places like Reddit, even as popular as Reddit is.
Group admins have the ability to set the rules of their Facebook group, removing members if they don’t follow them. They can also have the group be public, private, visible to all but only members are allowed to participate, invite-only, and more.
All standard Facebook rules apply within groups, so doing or saying anything that breaks Facebook’s terms of service can still get you in trouble, even if the admins of a group allow it.
Are Facebook Groups Worth It?
The natural question you should be having at this stage is; are “Facebook groups worth the effort?” The answer very much depends on what you are trying to achieve, but we’re going to hazard a guess that, yes, they are worth it if you are reading this page.
Firstly, if you are just looking for a community to talk about something you are interested in, Facebook groups will certainly be able to give you that. That being said, there is a strong chance that a group already exists, and you might want to consider joining one rather than making one. We’ll get into whether you should start a group a little later on.
If you are looking to Facebook groups as a tool for promotion, it is certainly worth it, but you will have to put the time and effort in to make things work. Like most things in life and online promotion, there’s no quick fix to reaching your goals.
Things to Consider Before Starting a Facebook Group
It’s all well and good concluding that a Facebook group can get you what you’re looking for, but that doesn’t automatically mean you should make one. Running a successful Facebook group is not without effort, and even if you’re willing and able to put in the effort, there’s still no guarantee of success.
Before we look at how to grow your Facebook group, let’s take a moment to ponder whether you should be starting or running a group at all. And, remember, this is independent of whether a Facebook group could be good for you in terms of goals. A Facebook group might be an amazing tool for promotion, but if you don’t have the time and willingness needed to make it work, it won’t help you.
Do I Have a Good Subject Matter for a Facebook Group?
This is especially important if you are planning to use your Facebook group as a promotional tool. If you just want to create a community to talk about something you’re interested in, it doesn’t matter what that interest is, because your only goal is to find people to talk to about it. If you are promoting something, however, your subject matter needs to be relevant but still interesting enough to foster genuine discussion.
For example, if you are promoting a YouTube channel about technology, such as new gadgets, that subject may be too broad to create a successful Facebook group around. Remember, the beauty of these groups is the ability to find people with the same specific interests as you, not general interests. But, if you zero in too far and create your group around, say, a specific type of technology, like mobile phones, you run the risk of people in the group not being interested in your general technology YouTube channel.
Do I Have the Time to Run a Facebook Group?
Running a successful Facebook group, whether for personal or promotional reasons, takes time. This is especially true in the early days of the group, where you will need to get out and about to garner interest and draw attention to the group. As things progress, the group will need less and less of your time to keep ticking over, but you will need to be actively working to get to that stage.
And, if promotion is your goal, this applies even more to you. If you just want to talk, you can always get the group started and then dip in and out as you please. If you want to promote things, you’ll need to keep your hand in constantly, or the members of the group will stop seeing you as someone of interest.
What Rules Should My Facebook Group Have?
There are two types of rules to consider; Facebook enforceable rules, and arbitrary rules. Facebook enforceable rules are things that Facebook provides a mechanism for, such as having the group be private and invite-only. Arbitrary rules can be literally anything you want, but you have to enforce them yourself, such as by kicking people from the group.
The best rules will vary from group to group. The only advice we can really give here is to be as unrestrictive as you can within the scope of your group. For example, it wouldn’t be wise to allow misogynist language in a group for survivors of domestic abuse. On the other hand, it would be unwise to ban adult language in a group about alternative comedy.
How to Grow Facebook Group
So, you’ve decided you want to start a group and you have the time and willingness to do so. How do you make it grow?
Have Compelling Reason to Join
The first thing you need to do is make sure your potential members have a compelling reason to join your group. The most effective way of achieving this is by offering something they can’t find elsewhere.
Of course, if you have a topic that there is no other group for, that would be the ideal situation… but it’s an unlikely one. There are a lot of groups on Facebook. If you haven’t got a unique subject matter, have a good look at the competition, and see if there is anything you can offer that they can’t. This could be more relaxed (or stricter) rules, or even just your expertise if the subject matter is something you are particularly knowledgeable about.
Leverage Your Existing Audience (if you have one)
If you already have an audience—perhaps you run a YouTube channel or blog—be sure to promote your Facebook group to them. This may seem counter-intuitive if the main reason for creating the group is to promote the thing your audience knows you for, but having a larger number of members gives your group more legitimacy in the eyes of newcomers.
We’re not suggesting paying for fake members, of course. That rarely works. Bought users will not engage, and a large group with no activity often looks less appealing than a small group with no activity.
Branch Out to New Audiences
Obviously, you will want to stay within the subject matter, but when letting people know about your group, don’t limit yourself to things like your own audience from other places. Reach out to other communities and try to find new people.
Always be sure to be respectful when you do this, however. Just barging into a subreddit or a YouTuber’s comment section and spamming about your group is unlikely to win anyone over.
Encourage Members to Promote the Group
Once you have members, encourage them to let others know about the group. Don’t just tell them to go get more members, of course, they’re not your employees. Just politely mention it from time to time, and be sure to emphasise the fact that everyone benefits from more members, as there will be more discussion.
Whether you want to talk about your favourite series of novels or promote your YouTube channel about miniature castle building, Facebook groups are a powerful tool to achieve your goals. And, what’s more, it’s free! All it takes is a little time and effort on your part to build an active community.
Facebook Marketplace has been something of a revelation for many people, combining the convenience of sites like eBay and Gumtree with a distinctly more localised approach. Many people prefer to sell one-off items on Facebook because of how easy it is to find buyers nearby. And the same goes for buying things—it’s often more appealing to look in your local area for something you could perhaps walk to pick up, rather than something that might have to be shipped across the country. But what about something a little larger in scale?
In other words, can you make money on Facebook marketplace? Like, real money. Not just a bit of extra change for some old items you don’t need anymore.
The answer, of course, is yes. As long as you have something to sell, you can certainly make money on Facebook Marketplace. As for getting items to sell, we’ll leave that for another post, as it can be quite an in-depth topic in its own right. But, whether you buy items in bulk, import from China, or even make the thing you’re selling yourself, we have a slew of tips to help you ensure that product gets sold.
And, if you are just selling one or two items you don’t need anymore and have no intention of making this a regular thing, read on! These tips should still be useful for you.
What You Should Know About Facebook Marketplace
Before we get started, let’s cover a few basics about Facebook Marketplace for anyone who is new to it, or wants a little refresher course. The Marketplace is open to anyone who has a Facebook account and is not in trouble for breaking any of Facebook’s rules.
For the most part, there are no restrictions on the types of things you can sell. The exceptions to this include anything that is illegal, weapons or explosives (even if they are legal where you are), and anything that would require the buyer to be a legal adult, such as alcohol. Oh, and animals. You can’t sell animals.
Finally, you can’t sell services. That means you’re not allowed to offer something like car washing, dog grooming, house painting, or anything else that doesn’t involve money being exchanged for an item.
Tips for Making Money on Facebook Marketplace
Now, onto the tips. We’ve put together six tips we feel will give you the best chance of a successful sale on Facebook Marketplace.
Presentation is Everything
Often the first mistake people make when selling things on Facebook Marketplace is being too casual with their listing. This can seem a little paradoxical because one of the reasons Facebook Marketplace is so popular is the decidedly local feel it gives. It’s a lot more like selling something to a neighbour at a garage or car boot sale than it is taking your items to auction.
Still, even with that in mind, it pays (literally), to put a little effort into the presentation of your item when you make your listing. Potential buyers may know that they are buying a second-hand item from a neighbour, but given two identical items for the same price, they will nearly always go for the one with the nicer photos. Here are some sub-tips for making sure your photos are up to scratch.
Clean Your Item
Firstly, give whatever it is you are trying to sell a bit of a sprucing up. If it can be cleaned, clean it. We’re not saying you should turn it into a full restoration project, but a bit of wipe or dust down will usually go a long way.
Of course, it’s important not to damage the item, so be careful about what you clean it with, as many cleaning products will have some materials they are not meant to be used on. And, if the item is somewhat fragile, such as an antique of some kind, it might be best to leave it well enough alone.
Stage Your Photo
Making sure the thing you’re selling is presentable is only half the battle, if the pictures you take don’t show the item off in all its glory, it can the same effect as not sprucing it up a bit before taking the pictures.
Always make sure you have good lighting when you take your photos. You don’t need to buy a professional lighting rig for this—everyday sunlight will do just fine. The placement of the lighting is important, too. If you have a lot of light behind the item, it will make it hard to see. Also, try and get the item in front of as plain a background as possible. If the background of the image is too busy, that also makes it harder to see the item.
Take Multiple Photos
So you’ve cleaned your item up and you’ve staged the photo perfectly… now what? Well, you certainly shouldn’t just sit back and admire your handiwork. Get the camera back out and snap a few more pictures from different angles.
Not only will having more pictures increase the likelihood of someone purchasing your item, but it could also save you time in responding to questions from potential buyers. If there are any points of interest on the item, try to include them in a picture. For example, if you are selling something electronic, try to include a picture that shows any stickers or stamps regarding voltage or classification information.
Make Your Description Useful
It can be easy to skimp on the descriptions when selling on Facebook Marketplace. After all, you’re not writing a product description for a professional store, are you?
Leaving aside the fact that a lack of information—or badly written information—is a turn off to some, this is another situation where you should put a little extra effort in to save yourself some time in the long run. If the listing does not answer the obvious questions about the item you are selling, either through the pictures or through your description, you will almost certainly get interested parties messaging you to ask.
Keywords may not be the kind of thing you’d associate with what is essentially a classified listing, but they shouldn’t be overlooked. Facebook does its best to make sure any bargain hunters on the marketplace find what they’re looking for, but there’s no sense in making it harder than it needs to be.
Make sure your listing contains any important words. For example, if you are selling a used video game for the PS4 console, your description should, at the very least, include the words “PS4”, “game”, “console”, and “used”. Also, while we’re not sure how much of a difference it makes to Facebook’s search algorithm whether the description is well-written or not, you should try to write the description clearly anyway for the sake of the potential buyers who are going to be reading it.
Be Honest About Your Item
Being honest about what you are selling is important for several reasons. Firstly, it’s just morally wrong to lie about what you’re selling. If that’s not enough, however, there’s also the fact that it could lose you sales. You might fool someone, but someone who knows the item might be able to spot the lie. And, finally, lying would be a shortsighted way to make a sale, as you would then have a reputation for it, which would make it harder to sell items in the future.
List Items Individually
Don’t group several items together for convenience, because it makes them harder to sell. Now, we’re not suggesting you sell an Xbox gaming console and its power supply separately, but if you had a dozen Xbox games to sell, grouping them may make it harder to get a sale, as the buyer will have to be willing to purchase all of the game rather than just one of them.
Price Your Item High (But Not Too High)
Don’t go crazy, but pricing your item a little higher than you’re willing to sell it for will give you a little barter room. Many buyers on Facebook Marketplace like to haggle the price down and are more likely to buy if they can get a bit of money knocked off. Adding a little on allows you to get the price you’re after while letting the buyer feel like they’ve got themselves a better deal. Of course, if you price it too high, most buyers will just keep on browsing straight by your item.
Facebook Marketplace is certainly more of a tool for selling things you no longer have a use for but could still be useful to someone else, like electronics you have upgraded from, or old furniture. That being said, it is still a viable business tool, as you can sell almost anything on there, and that includes products you stock.
As with any marketplace, presentation is most of the battle. Make sure your descriptions are accurate and give the buyer all the information they need, and make sure your pictures are clear and show all parts of the item that might need to be seen.
Facebook remains something of an untapped resource for many when it comes to making money from your video content. YouTube is obviously the most well-known option for regular video content, Twitch might be your go-to if you’re a streamer, and there’s a myriad of other places to check out, like Vimeo, Instagram, and more. But Facebook has an understandable reputation as a platform for keeping in touch with your friends and family.
And Facebook is great for that. But there’s a lot more you can do with it.
Facebook has been making serious inroads into the video content space and a natural part of becoming a platform for releasing video content is giving content creators a reason to put content out on their platform. The main incentive, of course, is the ability to generate revenue from your content.
Can You Make Money on Facebook Videos? – Facebook has a monetization system that will run adverts on videos and offer branded content on pages. There are multiple levels and various requirements to qualify.
Let’s dive in.
Video Content on Facebook
There are a few ways to get video content on Facebook, and each one has very different use-cases. There is, of course, the standard method of posting a video to your wall or page. Facebook supports video files up to 10 GB in size with a maximum length of 240 minutes, so it should be sufficient for the vast majority of content creators. Video resolutions are limited to 1080p at the time of writing, however, so if you are looking to put 4K content out, you will need to look at other platforms. In most cases, however, even 4K content producers will be able to put a 1080p version of their videos on Facebook without it negatively affecting things.
Another way to get video content on Facebook is by using Facebook Live. This is Facebook’s live broadcasting solution and allows users to instantly start streaming to their followers (and other Facebook users) with hardly any setup needed. Facebook Live is heavily geared towards people switching on their phone camera and holding what could be termed as intimate live streams with their followers, but it is certainly suitable for more traditional live streams. Facebook is even taking steps to make this side of things more accessible for a wider range of live streamers, such as their Facebook Gaming push.
There are also Facebook Stories, which are Facebook’s answer to Snapchat—short videos that only exist for a brief period before disappearing off into the ether.
Monetising Video Content on Facebook
There are many ways to monetise your Facebook video content, and we’re going to start with Facebook’s own mechanisms. As with any platform, Facebook’s monetisation has certain criteria that you will need to meet, but don’t worry, we’ll give you all the information you need.
In-stream ads are probably the most recognisable way to monetise video content, so it makes sense that Facebook would offer this on their platform. These ads can show up in a number of ways, including before the video (pre-roll), and during the video (mid-roll).
For the most part, these ads will work exactly how you’d expect them to, though mid-roll ads work slightly differently for Facebook Live videos. As Facebook want to cause as little disruption to the live viewing experience as possible (but, obviously, still show the ads) these ads will take over the main video window, but the live stream will continue playing in a smaller floating window, so the viewers don’t miss any of the action.
As per Facebook, these types of ads are suitable for longer content and content that is “suitable for advertisers”, meaning you’ll probably miss out on that ad revenue if you are making content about controversial topics. Facebook will automatically look for natural breaks in the content to insert ads, and your pay is determined by things like how many views the video gets, and who is advertising on it.
If you are familiar with services like Patreon, or features like YouTube Membership, you will understand Facebook Fan Subscriptions. This feature allows Facebook users to support you by contributing recurring monthly payments. In exchange for these payments, as well as supporting content they like, these users will get a special badge, as well as other perks and discounts.
This option is not limited to video content, of course, as anyone on Facebook with a big enough following can enable fan subscriptions, but if you are producing video content on Facebook, this is certainly a way to monetise that content, as well as any other content you happen to produce.
Branded Content (Brand Deals)
Branded content is Facebook’s version of what you might call a brand deal in other places. Essentially, you, the content creator, strikes a deal with a brand where they will pay you to promote them. These are different from sponsored videos in that they will typically cover a period of time, or set a number of videos.
Facebook facilitates these deals for eligible channels, aiming to bring suitable brands and content creators together… and taking their cut of the deal, of course. That being said, there is nothing to stop you from striking up brand deals yourself. This can be a little trickier, as you will need to be able to market yourself to the brand, and any legalities will have to be taken care of, but for those that can do it, it will often mean more money than going through Facebook.
Subscription groups are essentially a group version of fan subscriptions, and allow fans to join smaller, more exclusive groups with the creators they want to support. Like fans subscriptions, subscriber group members will get special perks.
Moving away from Facebook specifically, there will always be ways to monetise your content if there is a big enough following, whether that content is on Facebook, YouTube, your personal website, or anywhere else. One such method is selling merchandise.
Granted, this doesn’t work for every type of content creator, as not every niche lends itself well to merchandise. If you are a content creator in a niche that does lend itself well to merchandising, however, you can certainly monetise your content this way.
Facebook may offer fan subscriptions, but you are in no way obligated to use them if you want to offer this kind of option to your viewers. Indeed, with Facebook’s eligibility criteria (more on that below), many content creators don’t even have the choice in the first place.
Services like Patreon do not have any eligibility criteria regarding the number of views you get, how much watch time you have over a given period, or how long you have been on the platform.
Now, we’re not saying that signing up for a Patreon account will automatically lead to the money rolling in. You still need to have a decent following to take advantage of this kind of service, and in most cases, people who don’t meet Facebook’s eligibility criteria probably aren’t missing out on much in the way of revenue. But there are always exceptions, and if you are such an exception, don’t feel like Facebook’s monetisation solutions are your only options.
Promoting a Product or Service
In this day and age, many content creators have other things on the go. This might be the aforementioned merchandise line, some kind of product or endorsement, an online course, or even public appearances, such as professional speaking, stand up comedy, or music gigs.
If this applies to you, try not to see your video content as a single entity that has to be worth your time in its own right. Consider how many of your viewers might become customers or fans of your other ventures as a result of your videos, and don’t discount that value.
Of course, you will need to take steps to make sure your viewers know about your other ventures.
Eligibility for the various Facebook monetisation options we have mentioned varies a little depending on the specific type of monetisation you are going for, but, for the most part, you should expect to have to meet the following criteria if you want to take advantage of Facebook’s native monetisation;
Adhere to Facebook rules, standards, and guidelines
Have at least 600,000 watch-minutes over the previous 60 days
Have at least five active videos
Have at least 10,000 page followers
Reside in an eligible country
Other criteria include at least 60,000 of the 600,000 watch minutes being live video minutes if you want to monetise live videos.
Facebook seems committed to making it as easy as possible for content creators to monetise their video content on the platform. And it makes sense—the more money you make, the more they make. That being said, you should never feel as though Facebook’s monetisation solutions are your only option. As long as you have an engaged following for your videos, there will always be ways of monetising that content.
YouTube and blogging are two powerful ways to earn a fairly passive income online. YouTube is a visual platform that relies on video content while blogging gives you a little more licence to deep dive into ideas with writing, images and videos blended into a comprehensive article.
But how can you monetize your youtube channel and blogs, and what one is more profitable?
Lets look into making money online in the first place. You can make your site a profitable business by monetizing it in the following ways:
It’s one of the most popular ways that bloggers use to make money. with this type of marketing, you need to promote certain products that belong to other businesses. So, every time a person buys the product through your affiliate link, you earn a commission.
Some of the most popular affiliate programs include:
Publish Sponsored Blog Posts
You can get paid to write and publish a blog post on your site. This is simply sponsored content, and it offers one of the best ways to improve your blog monetization strategy. A business organization, company, or individual can pay to create content about their products. In some instances, they might prepare the content themselves and then give you for publication. Some of the best blogger networks that can provide you with such opportunities include:
Sell Ad Space
If you have ad space on your site, you can sell it at a set price to an interested buyer. This sounds better than getting a small amount of money every time someone clicks on your ad, and you simply charge a flat rate.
Write Product Review
Once you have built your site and become a reputable writer, you can get paid to write reviews. You can try out a sponsored product, write a product review about it, and get paid to do that job. But it’s important to find a niche that you understand and products relevant to your audience. For instance, if your blog is about health and fitness, it will make sense to review supplements, smartwatches, wellness applications, and fitness apparel.
When you start writing and publishing content for income, advertising is usually at the back of your mind since you want to profit from your work. The easiest way to monetize your blog is by using Google AdSense, i.e., an Ad Network run by Google. AdSense usually displays adverts on websites, and when a visitor clicks on it, you make money.
Just like blogging, there are several ways you can use to monetize your YouTube channel. If you are in the YouTube Partner Program, then you can earn money through:
If you meet YouTube’s advertiser-friendly content guidelines, then you can turn on ads. You can check your eligibility by checking out the self-certification examples and guidance found on this platform.
But understand that choosing to turn on adverts doesn’t mean they will automatically appear on your video. Your content must go through the standard ads process that includes human and automated reviews to determine if it meets the guidelines. Besides that, you need to have all the rights to the audio and visual elements in the video. YouTube has two types of ads options; hence you can turn on ads for:
YouTube has a merchandise shelf that allows interested creators to sell their branded merchandise on this platform. Note that this feature usually appears on certain video pages that are eligible channels.
Allow viewers to join your channels via monthly payments. However, you should be ready to give them members-only perks such as emojis, badges, and other types of goods. YouTube has policies and guidelines to help eligible account holders.
Chat and Super Stickers
You can turn on this feature and connect with your fans during live chat. Making super stickers and chat content can earn you up to$500. Viewers can purchase the super chats option to highlight your message in the live chat.
YouTube premium revenue will automatically turn itself on. If a viewer is subscribed to YouTube Premium, then every time they watch what you publish, you will earn part of the fee they pay for their premium account.
In this blog vs YouTube earnings overview, it’s clear that both platforms offer multiple channels of earning money. However, more people prefer to watch videos rather than read blogs, and this is because they have a better chance to view content in a “live” way.
Q: When to get AdSense
If you are a blogger, you can apply for AdSense once your site starts receiving at least 100 unique visitors daily. Blogging rules have changed, and it may be quite difficult to get accepted, especially if your site doesn’t generate a reasonable amount of traffic every day. Besides that, you need to have a Google account, e.g., Gmail, to use AdSense. With YouTube, you need to have at least 1000 subscribers with a total of 4,000 watch hours.
Q: Does AdSense Pay Per Bloggers Per View?
Blog: No. AdSense doesn’t pay bloggers based on ad views. Instead, people get paid using cost-per-click (CPC). This is an established payment system that allows you to receive a portion of your payment when a person from your target audience clicks on the targeted ads by Google AdSense. So, if one of your users clicks on your ad, you should receive 68% of the payment as the publisher.
Q: How Much Does AdSense Pay Per Click/View?
Blog: Your commission is 68% of the total click amount, but this can go down to 51% in AdSense for search. Generally, the amount you get in terms of the commission depends on the existing competition on the Google Search engine platform and the CPC in that niche. The commission per click usually ranges between $0.20 and $15.
YouTube: according to various sources, you can earn between $0.01 and $0.03 per view with YouTube AdSense, but this amount usually averages out at around $0.18 per view. Like blogging, Google will pay you 68% of the generated AdSense revenue, and so for every $100 that the advertiser pays, you get $68 as the publisher.
Q: How Can You Improve Your AdSense Earnings?
For bloggers, AdSense earnings matter. To maximize your AdSense revenue after monetizing your website, here’s what you need to do:
Craft High-Quality Content
Your content is what will make you stand out. Valuable content will always get more clicks, which will organically raise your revenue. This is because it will generate more traffic and leads. By doing so, your chances of getting more clicks will increase, making your site attractive for product or service advertisers.
When crafting content for a specific niche, look at what your competitors are doing first, including their writing styles. This way, you will know what’s expected of you and how you can uniquely craft your content for your audience.
Use the Right Keywords
A combination of engaging, high-quality content with the right keywords will be highly effective in revenue generation. Look for those keywords that people commonly use when searching for specific content. Optimize your keywords so that search engines can easily crawl on your site and rank your content on top of search results.
Of course, more traffic will lead to more clicks, and the result will be more earnings from Google AdSense.
Consider Best Ad Placement Best Practices
Ad placement is important in maximizing your earning. On your homepage, you can increase the click-through rate (CTR) by:
Using 728 x 90 leaderboard ad image unit just right above your homepage’s fold and below the main bar navigation.
Consider testing different ad units, i.e., 300 x 250 medium rectangle or 160 x 600- a wide skyscraper in your sidebar.
On your main blog page, use:
A 336 x 280 large rectangle image for your ad unit right on top of your article.
Consider using a similar type of ad unit before the comments section at the end of your post.
Ad size and style all matter in boosting a blogger’s AdSense earnings. This gives your visitors several chances to notice and then click on your ads. When considering ad style, understand that the goal is to make them more visible while simultaneously reducing ad blindness.
That’s why google usually recommends that you consider using different colors for your links and ad text to make them stand out.
There are three main ad styles that have been proven to be technically effective, and they include:
Color contrast: use ads with colors that easily stand out against your website’s background.
Blend: ensure that your ad units are the same color as your site’s borders.
Complement: use colors that preferably already exist on your website even though they don’t exactly match with the borders or background but easily blend.
Use a Plugin for Ad Management
Ads that generate good revenue must be managed. This makes it possible to group ads depending on the content and where they can be inserted. Some of the useful features of an ad plugin include:
Ad rotation: you can opt to use a timed or on-page rotation for your site’s ad group
Adblocker: it checks if the browser has an ad-block software and then issues notification for it to be disabled.
Expiry date: you can set an expiry date for your ads.
For YouTubers, you can only make money with your YouTube partner account to get AdSense Revenue. The best way to increase your YouTube earnings include:
Publish Quality Videos
In content creation, quality will always sell. There is more to creating videos, which means creating content that can easily captivate the viewer. There are already several other creators in your niche; hence, you should create videos that people can watch. But how can you effectively do this?
Create videos that meet YouTube guidelines
Create a schedule for your video posts- it is important to upload videos to create a schedule that your audience will be in-tune with. Do you want to upload videos twice weekly, 5x monthly, etc.? You can learn more about scheduling here
Create your Thumbnails. Even though YouTube offers you the thumbnail option, it’s great to create your own since you can customize it to meet specific user preferences. You can use a graphic editing app to do this.
Briefly describe what happens in the video in the description area. Note that the summary of the information you provide here should be accurate, and you can even add blogs or websites that you are affiliated with.
Ensure that you sparsely use the relevant keywords to fill out all the details outlined in the title, tags, and description. SEO is also relevant in YouTube.
Create a quick but captivating intro that highlights what the viewer should expect.
Manage your Channel
Only a great channel with a reliable number of viewers will earn you a good income. YouTube success doesn’t come easily, so you must build and manage your channel. Ensure your channel’s description, including colors and logos, matches your niche and user profile. Besides that:
Fill in all your profile information
Customize your site’s color scheme and background
Use a captivating cover photo
Use a captivating cover photo
Channel management also requires you to vary the presentation of your videos. There are those subscribers that love short videos while others love longer versions. Analyze the performance of different videos based on the length and use that information to create relevant content. This way, you can:
Publish video content of varying lengths to cater to the different needs of your target audience
Create your playlist featuring a series of various videos
Lastly, consider your community in content management. There isn’t any successful YouTuber who doesn’t have a community. How can you build your community?
Directly interact with your fans by replying to comments
Ask them to give you their opinions
Make them feel like they are part of your content creation journey
Improve your AdSense Ads
Use your YouTube partnership account to improve your AdSense. Do keyword research to drive more traffic and result in better showing ads. The more traffic you get and the better the quality of the ads, then the more money you will earn.
In this case, consider the type of tags you use. Tags should be ideally used to connect videos with similar characteristics. So, the more connections you get, the better your chances of getting more views.
Market Your Channel
It would be nice for your channel to get more exposure on YouTube and other platforms. A high level of exposure guarantees you more leads and traffic, which leads to more views that generate revenue.
Q: How Many Views Does a Blogger/Youtuber Need to Get Paid?
Blog: There isn’t a specific fixed number you need to get paid. You can get paid with as little as 100 visitors. However, you should understand that every page view generates $0.01 and $0.25. That means that you would earn $1 -$25 monthly.
If you want to make money from blogging, you need to get around 10, 000 views unique visitors monthly. This way, you can monetize your blog easily and use it nicely for a revenue stream. However, the biggest challenge for most people is getting these numbers. For a YouTuber, the views you need can be equated to 4,000 hours of watch time.
Q: What Kind of Blogs/Channels Make More Money?
You can flourish in any niche and earn a modest income if you put in the work. However, there are niches that if you invest in, you are guaranteed more revenue. This is because such niches are popular, and their content is highly demanded.
We “interact” with money almost every day. Whether it’s buying food, transport, paying for accommodation, or even accessing the internet, so, money is an important factor for the sustenance of our livelihoods, and that’s why starting a finance blog will put you a step ahead in ensuring you earn more.
People are always looking for effective ways to handle money, and finance blogs are the best in providing actionable insights that the user might need. Whether it’s a busy professional, a retiree, or a young college student, finance content will never go out of style as it appeals to most people. Some of the aspects of finance you can focus on. Include:
• Passive income – blogging is one of the best ways to earn a passive income or use it as a side hustle.
• Frugal spending
• How to save for a side hustle
• Mortgage and early retirement, among others
It is currently one of the best niches to focus on since most people are actively looking for ways to make passive or active income through marketing.
With your marketing blog, you can help your target audience learn how they can master e-commerce skills before starting a business. Some of the areas that seem to be attracting big numbers include:
• Email marketing
• E-commerce marketing
Travel blogs have become a necessity in this era, with more people keen on exploring their locals, regions, or even international areas.
Travel blogs are quite popular, and you can always make good money, regardless of the zone you decide to focus on. You can make money through affiliate links, accommodation reviews, etc. Additionally, you sell travel apparel on your blog.
If you are a foodie, this is a new area for you to flourish. Food blogs are popular currently, and you can make yours the online recipe book. Teach your target audience how to prepare different tasty dishes, and you can even use some nice photos from your kitchen.
Besides that, you can prepare specific meal recipes that target a certain group of people e.g.
• New moms
• Those struggling with weight loss or weight gain
• Diet time limits
• Fitness enthusiasts
Some of the other areas you can focus on include:
• Restaurant reviews
• DIY meals
• Food and traveling
• Affordable outdoor dining
You don’t need your clothing line to write a fashion blog. You can still express your unique sense of style on your blog through product reviews. There are new fashion trends almost every month, and this means that people are always trying to keep up to date with what’s happening in the fashion world. The best thing about being a fashion blogger is that you can link your site to your social media page, become a social media influencer as well, and add affiliate links.
Not all YouTube videos are the same, and there are certain types of videos that tend to perform better than the others, regardless of the publisher. These videos generate more income, and they include:
They are quite popular since people are always looking for popular solutions to fix and do things. How-to videos top the charts since they are better off than instructional manuals. You can cover a wide range of topics ranging from education, travel, and photography.
These are videos that involve a YouTuber testing out a product then giving the target audience a review, including the downsides and pros, based on their personal experience. According to Google, product reviews have generated more than 50,000 years of YouTube watch time in the last couple of years only.
These are videos that cover a wide range of niches depending on the creator. You can vlog about basically anything but lifestyle topics, including music, comedy, and entertainment
You can learn more about YouTube side hustles here
Q: What’s Easy Monetize, YouTube Channel or a Blog?
It depends on your content and the effort you put in. it takes about six months to start earning from your blog. With YouTube, your channel needs to have t least 1,000 subscribers and a total of 4,000 watch time hours within the last 12 months.
It will take you roughly a year to get to 4,000 watch hours, i.e., 240,000 minutes, if you maintain an average watch time of 20,000 minutes per month. But YouTube divides watch time across the whole channel, and so you can achieve the watch hours in less than a year if you produce a few high-quality videos.
To get quickly monetize your channel and get up to 4,000 hours of watch time, here’s what you can do:
Create fresh content
To be discovered on YouTube can be easy if you upload fresh content that appears on top of YouTube’s search results. Your goal should be to publish videos that remain relevant all year round, and this means that you can continue to earn revenue from the same video for months to come.
The best way to make evergreen content include:
• Interacting with your viewers and asking them about which content they prefer
• Answering their questions as much as you can
• Consider trending topics and offer valuable information regarding them
• Create videos that offer solutions or give deeper insights
Of course, your community of fans wants to know and interact with you on a one-to-one basis. The best way to boost viewership and improve your target audience’s confidence is by hosting live stream sessions. Understand that the numbers might be small at first, but the more you do, the better your chances of growing your channel and earning more revenue.
consistently Upload Your Videos
More hours mean that you need to have more videos under your belt. Create viral videos that will quickly give your channel the needed boost to attain those 4,000 hours. Don’t forget to be consistent. There’s a lot that goes in during video creation. Hence you must be ready to put in the work.
Go for Quality
The length of your YouTube video matters in attracting and retaining your target audience. But sometimes, to hit those high numbers, you need more quality content than quantity. A popular video with your audience will generate more traffic, and your channel will quickly hit those hours.
Q: Blog vs YouTube Earnings: Which One Should You Consider?
It all depends on what you have in your hands at your interests. There is a whole blog vs YouTube earnings debate that never seems to go out of style. But here are a few tips to help you consider the right type of platform that suits you:
Rate of earning income
A blog will quickly earn you a reasonable income, especially if you can monetize your ads and work with affiliate links. While YouTube has a better-earning potential, it’s more volatile and only seems more profitable for people who have fully established themselves with short- to medium-term goals. Overall, getting your foot in the blogging field seems easier, and you can get the job done within 3-4 months.
SEO Benefits for Growth
You stand a better chance to grow exponentially if you start with blogging. Blogging can help your YouTube channel to grow. Some of the benefits of starting a blog before a channel include:
• Understanding keyword research and its benefits in content creation
• Improving click-through rates
• Content length and what appeals to your audience
• How to describe photos and videos
With this information, you can create SEO-friendly videos that increase watch-time and more audience retention, leading to more revenue generation. Besides that, you will learn the importance of creating longer videos because they give you more watch time, a better chance of retaining viewers, and provide your target audience with more values. Lastly, you can use your blogging skills to caption and describe your videos using the right keywords. You can learn more about YouTube captions here
Before you start blogging or vlogging, you need to invest a sustainable amount of money. While there are cheap ways to do this, it remains a fact that you need to put some money aside for content creation.
You will mainly invest in services. Here is a brief overview of blogging costs:
• Hosting: you need a host for your website. Expect to pay at least $60 annually, but this depends on the host you choose.
• Domain name: your blog needs a unique identifier in the form of a domain name. a basic domain name will cost you around $13.00. remember that you should choose a unique domain name that complements your site’s profile.
• Paid theme: while this isn’t a requirement, remember that you want to use your blog to generate revenue. Some bloggers may avoid this and opt to use free themes with limitations. To be on the safe side, ensure that you get a paid theme, and this can cost you around $30.00
You need a camera and a good microphone to start a YouTube channel. However, some may argue that you can use your smartphone. However, your success with a smartphone is quite limited based on the 720p to 1080p standard. You will be disadvantaged if you don’t produce high-quality content because your competitors are, and that’s why they are earning more revenue. On average, here’s what you need:
Starting a blog is cheaper, and you can leverage that to create a good YouTube profile. You will probably have better deals initially as a blogger, and the whole setup process is cheaper.
Selling Your Work
If you need a platform with a good exit strategy, you should probably consider blogging. People sell their websites all the time, which can generate up to 50x of the platform’s monthly average profit. Overall, it’s easy and quite profitable to sell a blog.
Meanwhile, how many times have you heard a person sell their blog? This is because it’s highly unlikely for that to happen. In fact, if you do so, then you will be going against the terms and services of YouTube/Google.
This doesn’t mean that people don’t sell their YouTube channels, but the whole process is complex and involves many backdoor deals.
In conclusion, if you want to grow your target audience quickly with a moderate income, then you should consider starting a blog. But if you are patient, want to build a community, and earn a significant amount of money in the long run, then YouTube should be your go-to solution. To learn more about starting a YouTube channel, here’s what Alan Spicer, a certified YouTube Expert, offers.
Facebook Groups are rapidly emerging as a powerful tool for promotion, revenue generation, and social interaction, of course. Still, while that last point may be obvious, and most people will be able to see the promotional potential of Facebook Groups, monetisation is a little less intuitive.
Can you monetize facebook groups? Yes! In fact there are so many little tricks to monetize a facebook page we’ve made a list!
That’s why we’ve put together this post to illustrate the many ways you can monetise your Facebook Group, as well as a few ways to ensure your group succeeds.
Let’s dive in.
10 Ways to Monetise Facebook Groups
It should be noted that some of these suggestions will only work if you are an admin of a group. Now, in no particular order;
If you’re a member of a popular group (and, of course, if you are the admin of one), you could use it to promote any products you sell. Of course, you will need to make sure the group in question allows promotion, and if it does, there will probably be guidelines you will have to adhere to.
Remember to participate in the group beyond just promoting things. People tend to react poorly to someone who only ever contributes to a community for selfish reasons, and you will likely find you get better results if you participate.
Build a Reputation
If you have an area of expertise that you plan to turn into a career of some sort, you can start laying the groundwork for that future in a Facebook group! Let’s say for argument’s sake that your area of expertise is something technical like machine learning. You could find an appropriate group and start helping others with their problems, gaining a reputation as an authority in the subject matter. Then, when you decide to try your hand at something a little more professional, such as freelance work, or even a YouTube channel, you will already have a group of people who know you are the real deal.
Remember, the Internet has made it possible for more people than ever to try their hands at things that would normally have needed a formal education. But there will always be a place for people who know what they are talking about and are willing to offer a helping comment.
Charge Membership or Subscription Fees
If you are running a Facebook that is particularly useful to its members, you could start charging membership or subscription fees to join. Bear in mind that your group will have to be something special, offering things that your prospective members wouldn’t be able to get elsewhere.
In order to do this, you will have to set your group to private and invite only, and then set up your own way of handling payments, as Facebook does not currently offer this option.
Earn Advertising Revenue
On a similar note to the previous suggestion, a popular group will likely be of interest to advertisers. Those advertisers could go through Facebook’s own advertising platform, of course, but that platform does not currently offer a way for advertisers to target specific groups. As the admin of a group, you can provide that option for your group.
Again, you will have to deal with the mechanics of this one by yourself, as Facebook does not provide the tools to do it.
Collaborate With Brands
One-off advertisements are fine, but striking up a deal for ongoing collaboration with a brand or company offers much more stability in your revenue stream. Once again, this is something you’ll have to arrange yourself. You will need to be able to show any potential brand that your group is worth collaborating with. It can also be useful to have some ideas to present to said brand for how the collaboration could go, such as running competitions.
Dabble in Affiliate Marketing
Affiliate marketing allows you to make money from product or service promotion in much the same way that advertising does but in a less intrusive manner. Affiliate links and promotions will typically fit into the general flow of the content in a group, offering the members something of value. An example of this might be providing an Amazon Affiliate link to a product that’s been discussed in the group. The members will not have to pay anything extra (indeed, many affiliate programs offer special deals for affiliates), and you will make a little extra case from each sale.
It may not be the most reliable way to monetise your Facebook group, but if you have enough members and they are engaged and active enough, you could consider accepting donations.
Of course, this suggestion assumes you are an active participant in the group and that the members can see the value you bring. If you just started the group but don’t really do much from day to day, you may struggle to find anyone willing to donate.
Offer Consultancy Services
If you establish yourself as an authoritative figure on a particular subject, you could parlay that reputation into a career in consultancy work. With today’s fast-paced world of development and creation, people and companies are often branching out into areas they aren’t necessarily familiar with. In these cases, they might not want to hire an expert, but that doesn’t mean they won’t benefit from an informed opinion.
Whatever your intended career going forward, you can probably benefit from a little networking. Whether it’s just people in the same niche as you or people in positions of influence who can be of direct help to your career, getting involved in communities like this can present opportunities that you wouldn’t otherwise have had.
Sell Your Group
Now, this is explicitly against Facebook’s rules, so we have to say that we do not recommend you do this, but selling popular groups is a thing that happens, and it can be very lucrative. Especially if you develop a knack for building popular groups and can do this on a regular basis.
Again, this is against Facebook’s rules, so you take a risk by doing this. That being said, there’s no way for Facebook to catch you unless you make a big deal out of it.
5 Tips for Helping Your Group Succeed
We won’t dwell on this section too long because advice for making your Facebook group succeed deserves a post of its own, but here are some tips for making sure your Facebook group thrives.
Keep Engagement High
Engagement is the lifeblood of a successful Facebook group. Regardless of what your ultimate goal for the group is, you’re going to want active members who are commenting and replying and reacting to the content.
One way to ensure engagement stays high is to post engaging content yourself, as well as draw attention to popular posts by other members.
Promote The Group
If you want the group to succeed, you need to get the word out. You could advertise if you’re prepared to throw some money at the problem, but if not, you’ll need to do the leg work and get out there yourself.
Other groups are a great place to promote (as long as the group in question allows that kind of thing), but you can also take it off Facebook and get the word out that way. Just remember not to spam, as that will almost always have the opposite of the desired effect.
Foster a Welcoming Atmosphere
If you want people to join and participate in your group, you need to foster the kind of atmosphere that encourages it. What kind of atmosphere that is will heavily depend on the type of group you are running. You can enforce the atmosphere you want with things like rules, temporary (and permanent) bans, and, of course, comments.
Be an Active Participant
We’ve already touched on this in the “keep engagement high” section, but it’s important enough that it deserves its own section. You should be active in the group, encouraging conversation, drawing attention to good posts, and generally keeping everything going.
Encourage Members to Invite Others
Promoting a Facebook group doesn’t have to be a one-person operation. Once you start to build a membership base of engaged users, you can gently encourage them to do a spot of promoting themselves.
We’re not suggesting you demand they go on a full advertising campaign, of course, but things like sharing the link with friends they think will be interested and other low-effort activities.
Facebook Groups are not the most obvious thing that springs to mind when you think about options for generating revenue online, but they are certainly an option.
That being said, we have to admit that the biggest monetisation potential for Facebook Groups involves them being used in conjunction with other things. For example, using your Facebook group to drive traffic to affiliate links or services you offer elsewhere or promoting products or services within the group. The options for monetising a group using official Facebook channels is extremely limited, but there is every chance that will change as the platform evolves.
Being a student isn’t easy, and one of the biggest hardships you will face as a student is finding the finances to do things like… well… eat. Fortunately, the has never been more opportunity for students (or anyone, for that matter) to make a little extra income on the side.
In the interests of making life a little easier for our intrepid knowledge seekers and future leaders, we’ve put together a list of thirty side hustles that students can help make life a little easier while you are putting yourself through higher education.
Start a YouTube Channel
YouTube has made many people rich, and even though those people are a huge minority, there are many many more people who make a respectable side income from the platform.
And, given the popularity of YouTube, there is no shortage of advice out there to get you started. You can even start right here! You can create a channel around something you are passionate about, something you are knowledgeable about (both is a bonus) or even what you are studying.
Start a Blog
Essentially the same premise as starting a YouTube channel, just with written words instead of video! As with YouTube, you can start a blog about anything you have a passion for, special interest in, or knowledge of. It could be the subject you are studying, your favourite genre of movie or novel, or just weird facts from around the world.
If you have a talent for telling an interesting story, you can put that talent to work in blog form.
Offer Dog Walking Services
You don’t need to limit your side hustles to things online, of course. One example of a real-world side hustle is dog walking services. Pet dogs are more popular than ever, but that popularity, unfortunately, coincides with a time when more of us are out working than ever before.
Enter the intrepid dog walker.
If you like dogs, you could make a respectable side income by taking several of the furry little critters out for walkies, giving their owners some peace of mind in knowing that their best friend isn’t being neglected at home.
Become an App Tester
A lot of effort goes into making apps work, but all the effort in the world won’t make up for a lack of user feedback. App developers naturally would rather get that feedback under controlled circumstances, rather than putting an app out and waiting for the negative reviews.
That’s where app testing comes in. There are many services that provide the opportunity to be an app tester, here are a few of them;
Secret shopping is the kind of side hustle that will sound like a dream come true to the right kind of person. Also called “mystery shoppers”, these are people who are paid to shop in stores or eat in restaurants with the hidden agenda of collecting information.
There isn’t a great deal of financial rewards for this side hustle, but you will typically be reimbursed for your purchases.
Take Paid Surveys
One of the older and more well-known side hustles of the Internet age is the paid survey. Exactly as the name suggests, paid survey companies will pay you a modest sum to complete a survey, with your answers being valuable to market researchers and other similar parties. Here are a few paid survey sites to get you started;
If you don’t have a particular skill or interest in mind for your side hustle, you could take a more generalised approach with something like Amazon’s Mechanical Turk. This is a service that operates on the principle that humans are still better than machines at some things. Essentially, people who need a large number of small tasks doing (things like tagging images) can sign up and do just that.
Offer Online Tutoring
If you’re a student, it’s safe to say you’ve at least done well through primary and secondary education. That’s great for you, but there are millions of children (and adults) who are struggling with this very thing.
You can offer online tutoring in subjects like maths. Or, if you have particular areas of expertise, you could tutor in those as well.
Start an Online Course
On the subject of areas of expertise, if you are particularly knowledgeable in something, you could create an online course around it. Again, this could be something you are just good at, or it could be something you are studying, perhaps offering an introductory level of education to a subject that you are studying at an advanced level.
Sell Old Items
Granted, you wouldn’t be able to keep selling old items forever, but there are several apps (and, of course, eBay) designed to make it easy for you to find a buyer for some of your old things, from clothes to gadgets.
Become a Reseller
Essentially, the difference between someone selling old items and this suggestion is that you will be first seeking out items to sell before you can sell them. This might mean scouring things like Facebook Marketplace and Craiglist for hidden gems, or it could even mean buying things in bulk to get the price down.
Become an Affiliate Marketer
Affiliate marketing is the process of advertising someone else’s product in exchange for a “piece of the action”, so to speak. The most well-known example of this is Amazon Affiliates, where you can link to any product on Amazon and make a little cut of any sales you generate.
This side hustle works best if you have something to pair it with, such as a YouTube channel, or a blog, but really anywhere you can promote something will work. You could even go door-to-door… but we wouldn’t recommend it.
Sell Print-on-Demand Merchandise
Got a flair for design? There are many services on the Internet that allows you to create products like t-shirts, mugs, mouse mats, and other things of that nature with little more than a click of the upload button.
Again, this works especially well if you have a popular YouTube channel to base your products on, but if you can create compelling designs, you can certainly make print-on-demand merchandise a successful side hustle in its own right.
Sell Artwork or Photography
If you do have that creative flair mentioned in the last tip, you could always put it to good use in other fields, such as selling artwork and photography. A number of sites will let you upload stock imagery so that you can profit from the licensing of those images. Just remember that once you do this, you have no control over how the image gets used, so be careful what images you choose to sell.
Write an eBook (or a physical one)
When “write a book” is suggested, the first thing people tend to think of is a novel. Now, if you have it in you to write a novel, certainly give it a go. But as side hustles go, it’s not the most effective way to make money. Given the typical time it takes to write a novel combined with how long an average publisher takes to respond (probably to say “no thanks”), you might not be a student by the time you see any money from a novel.
But you can create eBooks (or regular books) that are non-fiction and centred around something you are an expert in.
Offer Proofreading and Editing Services
Don’t fancy writing a book? What about proofreading someone else’s? Most of us can put together a blog post, but we’re not all up to a professional standard with the technical aspects of our writing.
If you are confident in your command of the English language (or any language, for that matter), you can offer your services as an editor or proofreader, checking other people’s work for mistakes.
Become an Influencer
Granted, not everyone can become an influencer, but if you have an entertaining personality and you like being in front of the camera, becoming an influencer may be a viable option for you.
Influencers typically operate through social media platforms, such as—Instagram, or Facebook—and can earn money through brand deals.
Become a Ride-Share Service Driver
If you have a car, you could consider working for a ride-share company like Uber, or Lyft. Services like this give you the ability to have complete control over the amount of time you spend working on your side hustle—a kind of flexibility that is a must for busy students.
Become a Virtual Assistant
No, we’re not suggesting you be available 24/7 to respond to questions anytime someone says “Siri” to their iPhone or “Alexa” to their Amazon Echo. Websites like PeoplePerHour.com make it possible for you to find people who need certain assistant-like tasks completed, such as email management.
Review Apps and Websites
Similar to testing apps, there are also sites that will pay you to review apps and websites. We’re not talking about being paid to review something by the company that made that thing—that would be cheating. This is typically for sites that offer consumer information, and want a large number of honest reviews.
Become a Translator
If you know more than one language, you could find work as a translator. This will typically be written word translation, but you can certainly find verbal work as well. This could even be paired with our “transcribe audio” suggestion a little further down.
Similar to Uber (indeed, including Uber), there are companies that offer the delivery of things like food and other items, and they need people to make those deliveries. Unlike Uber, however, this work doesn’t necessarily need a car. It’s a common service offered in big cities and can be done on a bike.
Offer Cleaning Services
Many of us struggle to find time to keep our homes or workplaces as clean as we’d like, so why not take that load off someone’s mind by offering cleaning services! This sort of work can be done in the evening or on a weekend, so it shouldn’t affect your studies.
Sell Advertising Space on Your Car
Getting your brand in front of eyeballs is most of the battle for advertisers, but that’s good for you because it means you can get paid simply for letting advertisers use your car as an ad. Services like Carvertise will pay you as much as $500 a month to put ads on your vehicle.
Rent Out Your Car
Or you could rent out the whole thing! Car-sharing services like Getaround can connect you with people who need to rent a car, letting you earn a little extra cash. If you’re not using your car at the time, this one is a no-brainer.
Rent Out Your Parking Space
If you have a parking space you’re not using in a part of the world where it’s hard to find parking spaces (we’re looking at you, London), you could rent it out to someone, and put that land to good use.
While speech-to-text recognition is getting better by the day, humans are still often needed to transcribe audio. You don’t need any particular skill for this, but being a good typist will make your life much easier if you decide to take on some transcription work.
Become a Freelancer
If you have a skill, you could just charge people to use it. Whether it’s copywriting, illustration, video production, and more And the good thing about freelancing is that if you like it, freelancing can always become a full career when you are done with your studies.
Become a Social Media Manager
If you have a knack for social media, there are plenty of people out there who do not that would be willing to pay you to help them grow their online presence.
Get a Part-Time Job
And, finally, the obvious one. From tending bar to stacking shelves, there is always the option to go out and get a part-time job, earning money the old fashioned way.
The prevalence of social media in our lives has opened many doors to success that would scarcely have been dreamed of in the past. And, by “the past”, we could be talking as recently as fifteen years ago. But, while there is an abundance of success stories from platforms like YouTube and Instagram, Facebook rarely is rarely brought up in this regard.
Sure, Facebook is an important tool in getting success on other platforms—you have to promote those YouTube videos somewhere, after all—but what about a more direct approach? Can you make money on Facebook?
The short answer is yes. There are several ways to make money through Facebook, ranging from “a little extra cash” to “this is my job now!”. In this post, we’re going to outline a number of ways in which you can start earning cash through Facebook. So let’s dive in!
How to Make Money on Facebook
With well over two billion users and a well-established advertising platform, there is certainly plenty of money floating around Facebook to be shared. Here are nine ways for you to get your hands on some of it.
Become an Influencer
We’re starting here because this is probably one of the most common ways in which people want to start making money online these days—the influencer route. Making content for an army of fans and making money from that content is the present-day version of being a celebrity, though much more attainable than being the next Tom Cruise or Lady Gaga.
It’s not nearly as well advertised as things like Facebook’s advertising platform, but Facebook does have a system in place for content creators to make money directly, and it comes in three parts.
Brand Collabs Manager is Facebook’s system for bringing together popular content creators and brands in a managed environment where everyone can feel safe from… well, safe from being ripped off.
Essentially, Facebook ensures the brand is getting a legitimate content creator with an active audience while making sure the content creator gets paid for their collaboration efforts.
In order to qualify for this, you need to have at least 1,000 fans on your page and at least one of the following; 15,000 post engagements or 180,000 minutes watch time over the last sixty days.
That being said, even if you don’t qualify for Facebook’s system, you can always make brand deals directly with brands if you have the audience and negotiation skills.
Much like YouTube, if you are creating video content on Facebook and you are seeing high enough levels of engagement, you can benefit from in-stream ads, earning you a small amount of cash per impression or click.
The criteria for monetising your content in this way is to have a fan or business page with at least 10,000 followers, at least 600,000 watch-minutes across live, on-demand, and replayed videos, five on-demand or previously videos published, and you must meet their policy guidelines.
Fan subscriptions are essentially Facebook’s answer to services like Patreon, and other platform’s solutions like YouTube Memberships. The criteria for this is a little simpler than the other options; you need to have at least 10,000 followers and at least 250 returning weekly viewers.
Once you meet those criteria, your fans can choose to pay your a regular fee for exclusive content.
Promote Your Services or Business on Facebook
Moving on to more indirect ways of making money through Facebook, if you have a service to offer or a business you are running, Facebook is an excellent platform for advertising your wares.
Like any good advertising platform, Facebook puts a lot of effort into making it so you can get your ads in front of exactly the right kind of people because paying to show an ad to someone who is not interested in what you are offering is a waste of money. Their rates are competitive compared to alternatives like Google Adsense, and you can generate a lot of traffic using this method.
Crowdsource Your Blog
If you run a blog—or you are thinking of starting one—Facebook can be an invaluable resource for researching your posts. Now, we’re not suggesting you start ripping posts directly off of Facebook and claiming them as your own. That would be wrong.
Facebook is full of groups put together with specific purposes in mind, and those groups are populated by people who are ready and willing to give their opinions and advice. If you are a little stumped for ideas, you can always ask questions in a relevant Facebook group. As long as the group is active and has plenty of members, you’re practically guaranteed to get answers.
Sell Things on Facebook Market
If you’re more interested in selling goods—or even if you just want to have a clearout of some of your old stuff—Facebook Marketplace is an effective way to do so.
Facebook Marketplace is heavily location-based, making it easier to find things that are local to you. This lends itself well to sellers who are perhaps looking to move on something like furniture they no longer need, or electronics they have outgrown. If you are running a business, it can also be a good way to build a local customers-base.
Become a Facebook Marketplace Re-Seller
Facebook Marketplace works both ways, of course, and you can buy just as easily as you can sell. You will often find things cheaper on this platform because of the local nature. Sellers have more of a “garage sale” (or car boot sale if you’re in the UK) attitude towards their items.
This presents an opportunity for someone interested in selling items because you can often find things on Facebook cheaper than those same items would be on something like eBay, or Amazon. You can then buy those cheaper items from Facebook Marketplace and sell them on platforms like eBay and net yourself a little profit!
The technology behind Facebook is obviously critical to the success of the platform. And, with so many people’s data being at stake, Facebook knows how bad something like a data breach or fatal error could be for business. For this reason, Facebook has a “bug bounty”, where they essentially offer a reward for users who can find problems with the platform.
You will need some technical expertise for this—we’re talking security flaws and other vulnerabilities in Facebook’s systems, not simply reporting a link not working. The above link contains all the details about what Facebook considers a legitimate vulnerability, but if you find one, the minimum reward is $500!
Become a Social Media Manager
If you have a flair for social media—and, of course, your talents extend to Facebook—you could market yourself as a social media manager. Companies, and even individuals, are increasingly willing to pay people to take care of their social media presence for them, growing audiences and keeping them out of trouble. If this is something you would be good at, Facebook presents a huge opportunity to make money. And you wouldn’t be limited to just one client in this line of work.
Create a Popular Facebook Group
If you have an area of expertise—whether it be a professional thing or an area of deep interest on an enthusiast level—you could start a Facebook group centred around that subject matter.
This will require plenty of active participation from you, sharing your expertise and encouraging others to do the same. Once the group has reached substantial numbers, it can be a powerful tool for promoting things. And you, as the founder and established expert of the group, will be in a prime position to take advantage of that.
Become an Expert
Of course, you don’t need to create a group to establish yourself as an expert in something on Facebook. Posting helpful content on your area of expertise will likely garner interest from those people who seek that knowledge, and that can be parlayed into something more profitable.
It could simply be a way to funnel traffic from Facebook to your website or business, but it could also be the start of something. For example, you could start out answering questions on Facebook, and then move onto a podcast or YouTube channel with your already-established user-base.
Like all platforms on the Internet, Facebook is an invaluable tool for making money. And, like most platforms, there are several ways to go about making that money. The trick is finding the method that suits you the most.
For example, if you do not like dealing with people directly—and especially if you are not a fan of negotiation—you should probably steer clear of selling things through Facebook Marketplace. Similarly, if you do not have expertise in developing online systems like Facebook, you probably shouldn’t put much hope in the Facebook Bounty program.
And, most importantly, remember that nothing happens overnight. With a few very lucky exceptions, Facebook success takes time and effort, so don’t be discouraged if you’re not rolling in money by the end of your first month!