Faster, easier to worth with and smaller files in Adobe Premiere Pro with these 4K Export Settings!
Today we are going to deep dive into what 4K video is, why it’s slowly replacing 1080p and what settings to use to make it painless to use!
Just because you’re shooting in 4K, that doesn’t mean you have to work in 4K. For many projects, 1080p is good enough.
The benefit of shooting in 4K is a quadrupled resolution, allowing you to zoom in cleanly since you have a much better source video to work with.
This is perfect for cutting to close-ups, effectively eliminating jump-cuts from your finished product entirely.
This effect can commonly be seen in single-camera interviews, where the perspective shifts between a wide full-body shot and a close-up shot of the interviewee talking. Pull it off well and it can be used for dramatic effect to add emphasis and connect better with the subject.
Even if your end product will be 1080p, shooting 4K will deliver a higher quality down-sampled image.
Capturing four times the amount of information you need won’t produce an image that’s four times better looking, but the end result will be noticeably sharper.
You’ll also reduce the chance of color banding, since most cameras record 4K at a higher bitrate. That means more color detail is captured, which will vastly improve gradual changes, like deep blue skies or other solid colors.
Sometimes the camera makes all the difference. Many modern mirrorless, digital SLR, and cinema cameras shoot 4K using larger sensors, effectively down-sampling a 6K or 8K image to 4K (like the relatively cheap Sony a6300, above). The Panasonic GH5 even does 6K video and 4K video at a bit-rate of 400 megabits-per-second.
Yes, there are many 1080p cameras that will shoot better HD footage than a cheap 4K camera.
What Is 4K? Do I need 4K Video?
We hear the word 4K every day in several places such as on youtube picture quality, gaming, in the specification of electronic devices like cameras, television, laptop, etc.
But what did this term mean? 4K means a digital resolution of approximately 4000 pixels; there are several different resolutions in 4K. 4K aka UHD (Ultra-high Definition), has a standard resolution as a 4K digital television of 3840*2160 with narrow borders, or 4096*2160 without borders – as popular in movies.
The picture quality of 4K content is very sharp, colorful, and professional; 4k quality enhances the user experience. It highlights every detail of the videos, let us have a quick eye on some of the advantages and disadvantages of 4K picture quality.
4K YouTube Videos vs 1080p YouTube Videos
4K is known as Ultra High Definition (UHD), whilst 1080P is simply labelled High Definition. As their names imply, 4K UHD has a considerably higher resolution than 1080P HD video. 4K resolution is exactly 3840 x 2160 pixels, whilst 1080P consists of 1920 x 1080 pixels.
The 4K designation refers to the close to 4000 horizontal pixels. Traditionally, resolution had been labelled according to vertical pixels and in the case of 1080P, 1080 vertical lines make up that high definition resolution. By comparison, 4K features 2160 pixels vertically; a considerable increase.
At an aspect ratio of 16:9, 4K contains almost four times the number of pixels on a screen compared with 1080P technology – more than eight million pixels for 4K and just two million pixels for 1080P.
This massive difference brings about some important advantages for 4K when one compares it to the quality of a 1080P video.
How To Open A Facebook Fan Page is a question we are asked on a Regular basis. Creating a Facebook Page for your business or brand is a great step towards building a social media brand.
Facebook is the largest social media platform online and is easily the most recognisable brand that you can adopt to share your own business and brand with possible future clients.
Facebook Pages can be a very powerful tool to get your name out there and expand the reach of your companies brand.
You and advertise upcoming events, publish recent blogs, share achievements and sell products directly to a marketplace. The best thing about Facebook and its huge client reach potential? — IT’S FREE!!!
How To Download A YouTube Video for a backup, maybe you want to download YouTube videos for b-roll, or you are using the youtube video download tool to save them to play later – this can help you.
I like to download my own YouTube videos to add them as overlays in new content, it’s a good way to drive traffic to older content.
So how do you download YouTube videos?
To download a YouTube video you will need to login to your YouTube dashboard. Click on videos and look for the video you want to download. Hover over the video description snippet and it will change into a tool bar. Click on the 3 dots options and you will see a Download video link.
Download YouTube Videos on Mobile with YouTube Premium
Offline downloads are one of the various perks offered to people who pay $12 per month for YouTube’s Premium subscription.
It also offers access to YouTube Music Premium and removes ads from videos. While the 720p resolution download limit may have made sense a few years ago when phone screens generally didn’t go far beyond 720p, many phones have now gone past that; the iPhone X and XS have resolutions that exceed 1080p, for instance.
Why Download YouTube Videos?
When you download YouTube videos, you can watch them without an internet connection, which is ideal for keeping yourself entertained on planes, trains, and trips to places without reliable mobile internet access.
Downloading YouTube videos on to your mobile phone can be a great way to save money on limited data allowance plans.
But if you download them to your phone using your home Wi-Fi before you travel, you can watch them on the move without risking going over your data allocation.
It’s surprisingly easy to download videos from YouTube and other video hosting sites – and you can do it free. YouTube itself provides some tools for downloading videos (on both desktop and mobile), and there are third-party tools that can do the job as well. Read on to find out how.
Is downloading YouTube videos legal?
Using third-party apps to download YouTube videos is against Youtube’s terms of service – which state that you are only able to stream videos directly from its servers.
Downloading YouTube videos also opens you up to potential copyright infringement unless you have permission from the copyright holder, it’s in the public domain, or you own the video yourself.
YouTube does offer some ways to download videos through its web service and its own apps.
How To Download YouTube Videos with YouTube Premium
The YouTube Premium service (formally YouTube Red) is the only official way you can download other peoples videos and music.
Download videos and playlists to watch offline when you aren’t connected to the Internet.
You can download videos to watch offline using the YouTube or YouTube Music apps (and watch auto-downloaded videos in the YouTube Kids app) if these apps are available in your location and you’re signed in with your YouTube Premium account.
How To Download A YouTube Video on YouTube Premium
Start watching a video on the YouTube Mobile app.
Tap Download below the video player.
Select the video quality.
The ‘Downloaded’ icon will appear below the video player when the video has finished downloading.
You can view your downloaded videos in the Library or Account tabs.
To remove a downloaded video, tap Downloaded and select Remove.
YouTube Premium Recommends Videos to Download
YouTube Premiums recommended downloads feature will help you get ideas for videos and playlists to download.
Note that when you download a recommended playlist, all the videos contained within that playlist will be downloaded. These recommended playlists will update weekly (while you’re connected to Wi-Fi), so you always have new videos to watch.
To find your Recommended Downloads:
Open the YouTube app and make sure that you’re signed in to your YouTube Premium membership.
Tap on the Library tab .
Tap Downloads and scroll down to Recommended downloads.
Download videos and/or playlists by tapping the download icon .
Change YouTube Premium Download Settings
On certain mobile devices, videos and playlists can be downloaded only when connected to a Wi-Fi network.
To download videos over a mobile network, go to Settings and turn off Download over Wi-Fi only under ‘Background & Downloads’.
Set Video Download Quality on YouTube Premium
To change the default quality for downloading videos, go to Settings and select Download quality under‘Background & Downloads’.
Higher-quality videos may take longer to download and may use more storage space on your device.
If less than 5% of storage space is available on your device, you won’t be able to download additional videos. To free up space, try removing a downloaded video or playlist.
Things to know about videos downloaded from YouTube:
You must be signed in to your YouTube Premium account to download videos to watch offline.
Some actions, like commenting and liking, are not available while viewing videos offline.
Downloaded videos renew automatically as long as you go online in your home country/region at least once every 30 days.
Some videos may not be available offline when you reconnect to the Internet due to content restrictions from video creators.
If your device loses connectivity while downloading a video or playlist, it will automatically resume when you reconnect to a mobile or Wi-Fi network.
Working for free. Should I work for free? Should you work for free?
Working for free can be a great way to build up a brand and your personal reputation within your niche. As you work for free you would build up contentions, reviews, a ever increasing portfolio, and most importantly, improving your skills from all the practice as you do so. Working for free might not earn you money in the short term but can be a very valuable investment in your long term future earning power.
It’s become a meme over the years, if you were creative, you’ve seen it. In fact, you’ve probably been approached, and people are like…
“Hi, can you do this, this and this for me?
Great. Sure. Here’s a quote.
“Oh, I wasn’t expected to pay you. I thought you could use the exposure, you know, get out there.”
And people are thinking, yeah, there’s exposure where you promote me and exposure where I die, a cold, lonely hungry death in the middle of a field because your exposure, can’t pay my rent. Your exposure, can’t pay my bills. Your exposure is me dying of exposure. I get that. I do. I do. That’s why you need to be sensible about this. Right?
I couldn’t do the whole free thing to start with either. And it’s become much more of a thing now that I can because I have a steady income.
Make Working For Free Your Side Hustle
Now, working for free can initially be your side hustle. I’m not saying that it has to cost you thousands of pounds to do a project that you hand away for nothing and you have no control over. I mean that you can build upon your future by adding value, leading with value first. Your side hustle has the potential to be the base for your future business success.
When I first started doing YouTube consultancing, I set up a profile on a few freelance websites like PeoplePerHour, on Fiverr. Yes, that does technically mean that I got paid for it, but it was pittance, deliberately pittance because I wanted to attract people to me. So I could pull a few strings and build a few Lego bricks on top of my board. They are good marketplaces that can offer you a chance to practice your skills or build a portfolio. So that aside, on the PeoplePerHour website, or Fiverr for example, I sell really, really cheap logos or really, really cheap Web designs, or really, really cheap channel reviews or video optimizations for say three, four or five dollars.
The money is negligible. But, what it does do, is it gives me a chance to build up 10, 20, 30, 40, 50 examples of me doing the thing that I want to get paid for, to do. If it’s on PeoplePerHour as well then it’s an hour’s worth of work, two hours worth of work depending on how much you’re willing to sacrifice in your time. But let’s say you do 20 logo designs at a $1 each, that’s 20 bucks, that’s not really much for you. It’s a cup of coffee, or that’s your electricity to cover that laptop that made those on, but you now have 20 designs that you can put in your portfolio, 20 designs that you can then show to a new client that is willing to pay you two 300 pounds for a logo and you’ve got 20 examples of stuff that you’ve done in the past.
Yes, it does mean that you sacrifice a bit of your time. Yes, that does mean that you couldn’t have charged 200 pounds for 20 of them each and made four grand. But if people don’t know you, the grand value price of one sale when they don’t want to buy from you is zero, zip, zilch nothing, nada. I would much rather have 20 sales, 20 logo designs at 20 bucks at one buck each, because then I’ve got those examples that I can then go and hunt the next big fish that’s willing to pay maybe a little bit more, 20 bucks each 50 bucks each 100 bucks each.
Working For Free is Improving Your Skills
Now, this is one of the things that that doesn’t dawn on people. I’ve been on YouTube for about eight, nine years. I’ve been creating these videos on this channel for about three. That means somewhere out there, there’s thousands of videos that I’ve edited, or I’ve been in, or I’ve uploaded, I’ve downloaded, I’ve deleted and that means that I can do this, I can communicate with a camera, I’ve improved my skill, I’ve improved my lighting, I’ve improved my ability to talk to you, to edit. Improving my skill, improving my speed, improving my skill set that I can sell to somebody else.
Improving my expertise that I can pitch to somebody else. Hi Mr. logo man. Yes, here’s 20 examples from point number one and I can do it much better than I used to because logo number 20 is better than logo number one because I learned how to do graphic and vector work a little bit better. And instead of it taking me four to five hours to render that wonderful piece of artwork, I can do it in half hour to an hour, and I can start tweaking and I can make it bigger.
Skill, improvement, more money.
You’re investing in yourself by doing free stuff – Building your reputation.
You’ve sold 20 logos to 20 people or 20 teddy bears, or 20 stockings or 20 handmade cards, it doesn’t matter what it is, you’ve sold 20 things to 20 people that can leave you 20 reviews. Those 20 reviews, you can then put on mailing list. Those 20 reviews you can put on your website. There’s 20 reviews, or people that hopefully you can refer to. Those are 20 advocates that know who you are and what you can do, that will refer hopefully another friend next time they need a logo, a teddy bear, a T shirt, a sock design, whatever you’re doing.
That reputations stacks on top of the skill that you’ve learned and the portfolio that you’ve gained. All of which has helped me in the past, hook that bigger fish. That’s got my foot in that door. Though I’ve got a couple of people that have come from these platforms, they are constant retainers, they are clients that I consult with. They are people that I directly work with, and they wouldn’t have found me if they hadn’t have used the freelance site to buy something small from me, for me to over deliver value, for them to trust me with my portfolio, the reputation, the reviews, and loving my work for me to then upsell.
I didn’t advertise for these people. I didn’t put ads on Facebook, I didn’t go out there on Google ads and hook people in. I’ve not pulled them in with some kind of skeezy sleazy kind of sales click funnel. I offered them value at a fair price and created quality, for them. And I’ve got my foot in the door, in which I can start talking to, and then I upsell, and I upsell and I upsell which then, supports the ability for me to give cheap, entries at the other end of that one dollar logo, those five dollar logos, those mini cheap reviews.
Leverage your new skill base, the things that you have learnt, your reputation, your portfolio, that foot in the door, you’re not actually doing it for free anymore.
Yes, initially, you do have to do the legwork, build the foundation and build upwards. And all it takes is for you to slowly stack over time. You put in some hard work.
And yes, let’s say you you have some really bad luck, and you sell 400 of these logos at one dollar each. You now have a huge portfolio, you’ve now had a skill based on these things. It may look like you are working for free, but you’re actually investing in yourself. And sometimes someone will help subsidize that by upgrading or by selling or buying or promoting you. And I did a lot of this at the start of my consulting career. I worked my ass off for 12 months, giving away freebies, or very cheap reviews and very cheap this and very cheap that. Why? Because it built those connections.
I’ve got 400, 500 videos on my youtube channel. They’re exactly that. I worked for free. Don’t get it twisted, yeah. YouTube can pay me a little bit of money in advertising but trust me it is pittance compared to what you can make by building that reputation. Building a back catalog. Making those links, putting your foot in the door and building a business from the ground up. All by just initially working for free. It’s one of the very important steps that you have to deal with when building a business and this nine of them here which I’m sure you know.
If you want more advice on how to start and grow your business using YouTube watch this video below.
– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…
If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.
Evaluate The Existing Content On Your YouTube Channel
Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?
Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.
In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.
To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.
Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls
CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).
A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.
Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.
You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.
Pick Your Niche Carefully to Increase YouTube Video CPM
This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.
Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.
On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.
In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.
Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.
Cut Out The Swearing to Increase YouTube Video CPM
A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.
There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.
I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.
Make Money Blogging YouTube Videos
This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.
Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.
I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.
You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.
YouTube have recently updated to the new YouTube studio. There are many new features but some of us still prefer the “old” classic creator dashboard.
How To Access YouTube Studio Classic Mode?
To access the old YouTube Studio click on your avatar in the top left hand corner and goto your channel home page. Click on the big blue customise channel button. This is display the only channel design, now click on your subscriber number and it will load you into the old dashboard. Simply click all videos and enjoy the classic studio.
Old YouTube Creator Studio – YouTube Studio Beta is being rolled out and will be the default dashboard for all users in early 2020. But if you’re like me, you prefer the familiar basic look and feel of the classic mode. So this is how you can still access classic mode.
In February, YouTube devs started auto-defaulting users to new Studio, regardless of their previous choice. For the time being, Classic is going to stay, but old platform’s days are practically numbered. How can we still switch back to good old classic version and set it to be our default – at least, while it lasts and YouTube doesn’t permanently shut it down?
We still prefer Classic over new Studio version. Force of habit is probably a dominant cause in this case, let’s admit that right now. Classic still offers a lot of features which Studio doesn’t at the moment, despite the fact that it receives constant updates with ported features and analytics charts literally on a weekly basis, getting new existing and exclusive ones like impressions and click-through rates, performance comparison between videos/channels, and easing access to others, like subscribers per each video and so on.
Still, one feature that we really miss is the x-axis time control. We still cannot select x-axis reporting interval and set it to be weekly/monthly/quarterly/yearly or pre-defined rolling range in order to more easily visualize and see cumulative growth (or regression) over time on a simplified chart. With so much data available, it is often easy to miss a forest for a single tree.
Need help ranking your videos and growing your YouTube channel – I have a whole page of tools that can help you get started!
Another, relatively recent change, that is going away with Classic design is the top-left MENU button, that allowed direct access to MAIN YouTube menu (History, My Channel, Subscriptions, Trending, Premium, YouTube TV …), which now doesn’t do that any more. Instead, it does simple Collapse Menu action. Same thing happened to main YouTube page, where it collapses the menu, instead providing access to useful shortcuts.
SECRET YouTube Debug Mode Feature for Frame rates, codecs, dropped frames, streaming quality all useful youtube stats for nerds that are hidden in plain view.
What is YouTube Stats for Nerds?
Stats for nerds is an inbuilt feature of YouTube app desktop and mobile including detailed statistics for video stats, audio and video formats, video ID, your current bandwidth, viewport, dropped frames, etc. It can help you find important info and troubleshoot your Internet (mobile data) issues.
On any YouTube video, if you right-click or control-click on the video, you will be presented with a contextual menu. In this menu, you will find a few options, such as the ability to set the video to loop, copy the URL of the video, copy a timestamped URL to share the specific location in the video, and few others.
Need some help in understanding what each of these options means then check out my YouTube Stats for Nerds EXPLAINED deep dive article where I look into these youtube stats for nerds, what they mean, how they impact your video and how you can use them to boost your luck in the youtube algorithm game.
Why Use YouTube Stats For Nerds?
This is a handy little tool if you love the fine details of YouTube and content creation.
These hidden gems can help you see what codec you are using, how well your video is performing from a technical standpoint and if you are a tech junkie its a little hidden extra look behind the scenes.
This could also be interesting for starting a YouTube gaming channel as you can see what video encoding service youtube is using for your videos. YouTube has different formats for footage depending on 4k, 1080p and even footage frame-rates which might effect your end product.
Why Does The YouTube Video File Format Matter?
Different types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, so it can affect playback, even if only slightly.
The YouTube stats for nerds can identify file formats for you. Different types of file formats and file containers may or may not be compatible with certain types of players.
Some file formats can take a single video and create a larger file size than others, which can impact the ability to upload it to certain platforms, too.
What Is The Difference Between File Containers and File Codecs?
One thing that we want to look at really quickly is the different between video file containers and video file codecs, because this will be relevant in a few minutes.
Video file containers will include how the video content is organized, and will include options that most people are familiar with, like .MP4 or .MOV which are used for Facebook video and Instagram file formats. Most file formats are ultimately named after their container.
Need help ranking your videos and growing your YouTube channel – I have a whole page of tools that can help you get started!
File codecs, on the other hand, is what’s used to compress and then decompress the file.
Almost all video editors and creators will give you the option to choose what file format you’d like to save your content in, and the majority at least over .MOV, .MPEG4, and/or .MP4 file formats.
What’s the Best YouTube Video Format?
The best YouTube video format based on the platform’s recommendations is the .MP4 file type. Additionally, YouTube also recommends opting for the following in order to be able to create high quality 1080p HD content:
264 codec(which is one of the most efficient options out there, allowing for a small file size without sacrificing video quality)
A standard aspect ratio of 16:9(this is particularly important for mobile)
An audio codec of AAC-LC
That being said, if you absolutely can’t upload .MP4 files for whatever reason, .MOV files can work well, too. However, try to keep the H.264 codecs and aspect ratios consistent for ideal video quality on the platform.
YouTube accepts a number of different video formats, but they have recommendations for what can generate the best results and most high quality video on their platform.
States for Nerds – More Technical Requirements
When you’re creating your YouTube video and getting it ready for upload, there are a few more technical requirements and general best practices that you’ll want to be aware of in order to 1) be able to even upload your video on YouTube and 2) ensure that it looks great and is most likely to be well received by your audience.
Here are the other technical requirements that you should be keeping in mind to help your channel skyrocket to success:
The maximum file size that you can upload is either 128GB or 12 hours, whichever is less.Some older videos may be longer than 12 hours, but that cut off has been reduced. (Although really, that’s for the best; you’re going to lose people like crazy if you’re going more than 12 hours and it sounds like a nightmare to edit).
Stick to that 16:9 aspect ratio. You really want your videos to show up well when users are watching, whether they’re watching on desktop or mobile. It’s particularly important on mobile– especially with 70% of views coming from mobile— so that the video can scale properly to full screen, making it easier for users to see and engage with.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
There are many tweaks you can make to your YouTube videos to increase your YouTube CPM.
When looking to increase your YouTube CPM consider the niche you are in. Some industries will pay a premium for advertising and attention. Avoid swearing. Videos that are over 10 minutes in length can have mid roll adverts to boosts its earning potential. Most importantly consider your video’s SEO.
YouTube adverts can earn you a little extra money on the side, but did you know it can be affected by what you talk about, how many adverts you show and what niche you are in?!
Evaluate your existing videos
Dive into your channel analytics and look at what currently gets you your best CPM (cost per thousand views). This will help you understand what topics on youtube channel make you the best money and attract the best adverts. You can then double down on those topics, making more of them to boost overall CPM income.
Make Longer Videos
You can increase YouTube CPM by adding more adverts into longer videos.
Videos over 10 minutes long on YouTube can have adverts at the start, the end and as many as you want in the middle called “mid-rolls”.
These can help multiply the money you can make from a single video. Imagine you get $5 per 1000 views for 1 advert and you add 4 more, that is 5x$5 so $25 per 1000 views, a huge jump in CPM rate.
Difference Niches Have Different CPM Rates
This is a lesson I learnt myself the hard way.
You could have an entertainment channel with a broad audience getting millions of views but if your niche is not advertiser friendly, or is too broad it might have a hugely negative effect on the overall CPM of your content.
However, if you target set niches you can boost your income.
Business, Money, Entrepreneurship, Real Estate and other “high end” niches attract higher paid adverts and therefore higher CPMs. Kids content, pranks, jokes, etc offer a wider reach but normally means easier to buy ads against as there are so many people making that content and less valuable transactions connected to it.
YouTube will listen and transcribe your content and there is statistics that show your channel and video income can and will be negatively affected by cussing/swearing.
When advertisers select what channel “buckets” they want to spend money on, you swearing might make you “less desirable” vs someone who has identical content with more family friendly language in their videos.
Make Money Blogging
If you have your content why not blog those videos onto a website and link that to adsense to maximize the income.
I have 500ish videos on my channel and over time I have been slowly adding them to my website blog.
This can help build search traffic, drive more people to the video and your channel but also gives you a chance to serve more adverts to the viewers. This means not only can you get in-video adverts but banner ads as well.
Passive Income Tips that helped me make over $5000 in “passive income” with affiliate links, marketing, advertising and more in the last 12 months.
Easy money and passive income is a lie – https://www.youtube.com/watch?v=pSC1Dp6Qrfk – I even made a video to rant about how the idea of relaxing on the beach with a martini and your ipad is complete BS, BUT hard work and laying the foundations and build up an automated income that make residual income and helps you earn while you sleep.
Passive Income in 2020, Passive Income meaning lazy money does not exists yet it is a holy grail for some people. Make money online, passive income from youtube, and passive income from investments are the great get rich quick schemes of the internet generation but I am here to tell you honestly that PASSIVE INCOME IS A LIE.
Make A Passive Income Online in 2020 – With HARD WORK!
The only true “passive income business” has been seeded by hard work for years as you build up a client base or a product back catalogue. The true passive income has a foundation of 10-25 years solid graft, investing in businesses, skills, services and customer care.
There is no silver bullet out there that will take you from your living room sofa to a villa in the maldives within 28 days.
Is VidCon Worth It? Is VidCon Worth The Money? – I was invited to VidCon London with vidIQ – an eye opening experience that has helped me understand what I have actually been doing for the last 8 years of my life and reassuring me that there is a very large family of people that love online video as much as I do.
Side note – I would like to thank the vidIQ team I worked directly with (Liza, Liron, Rob, Ilya) for the amazing experience, the friends, the food, the brain melting moments – and I would like to thank Derral Eves, Hank Green (@hankschannel @vlogbrothers) and Luke Owen of WrestleTalk
How To Play Youtube In Background for FREE without YouTube Premium (iPhone and Android) – Listen to youtube videos with your screen off without draining your battery. The YouTube Premium App allows you to lock your phone and listen to videos and music without any interruption. Now in todays video I am going to teach you how you can do the same thing without spending a penny, all through your smartphones browser.
Play YouTube In The Background for FREE on iPhone and Android
STEP 1 – Open your internet browser on your smartphone (I found this works on Chrome and Google for the iPhone and Android), then goto YouTube
STEP 2 – Search for your desired video.
STEP 3 – Click play and then lock your phone screen – it will stop playing.
STEP 4 – Goto your notifications screen / lock screen and you will see your media player. Click PLAY and the media will play from the BROWSER without the need to use the YouTube App.
STEP 5 – ENJOY!!!
Translate Add Foreign Language Subtitles to YouTube Videos (EASY WAY) – Adding subtitles to videos can help people understand you better, what your videos for longer, increase engagement and boost video rankings. Today I am going to show you how I add foreign subtitles to my videos using REV – 🔊 SUBTITLES – $10 FREE + QUICK, EASY CAPTIONING FROM REV – https://www.alanspicer.com/rev
Captioning your videos can have a big effect on how successful they are. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share.
1. Not Everyone Can Hear Your Audio
Over 28 million American adults are deaf or hard of hearing—and if you don’t have subtitles on your videos, that’s a huge audience you won’t reach.
No matter what your content is, you don’t want to exclude millions of people from watching it. Your target market includes people who are deaf or hard of hearing, and not subtitling your videos excludes them.
That’s just bad business. Think inclusively and add subtitles to your videos.
As you’ll see, though, it’s not just people with hearing difficulties that appreciate subtitles.
2. Many People Don’t or Can’t Turn on Audio
You’ve probably heard that 85% of Facebook videos are watched on mute. Of course, that’s just for a single social network. Snapchat, for example, says that two-thirds of its videos are played with sound.
No matter what the statistics say, many people silence audio on their phones or computers because they don’t want or need to. Maybe they’re listening to their favorite song and don’t want to pause it. Or they’re in a public place and can’t be disruptive.
Even if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. And those people will miss out on your video if it’s not subtitled.
3. Subtitles Improve Comprehension
People learn in different ways. Some learn best through doing. Others through watching. Still others through listening. And if your viewers aren’t visual learners, they’re not going to get as much out of your video.
That’s where subtitles come in. People who learn best via reading will get more out of your videos if they have captions. The combination of video and text is strong, and appeals to more people than just video.
In fact, many people prefer watching videos with subtitles even if they don’t have to. A quick search reveals many people turn captions on when they’re watching TV shows or movies, even if they’re native speakers of the original language. They just understand it better.
Even if those people could watch without subtitles, they’ll appreciate that you made your video better for them.
4. Not Everyone Speaks Your Language
Great content transcends language boundaries . . . but only if it’s translated. You might want people from all over the world to watch your videos, but if they can’t understand them, it’s going to be hard.
English is the most commonly used language on the wider internet, but Mandarin Chinese isn’t far behind. Some parts of the world use the internet mostly in Arabic. Or Spanish. Take your target audience’s language into account when you’re making your videos.
And when you can, offer subtitles in multiple languages.
Of course, these are correlations, and the cause is open to interpretation. But 80% is a figure you can’t ignore. If there’s a chance that subtitle help videos get more views, you should invest the time and money it takes to caption it.
Keep that in mind as you read this next fact.
6. Subtitles Increase Video Social Reach
Instapage found that captioned videos on Facebook had 16% higher reach than those without. They had 15% more shares, 17% better reactions, and 26% more call-to-action clickthroughs.
In short, they performed better on every measure that matters. Combine that with the fact that more videos get watched if they have subtitles, and the take-away becomes clear.
Subtitles make a big difference in how people see, react to, and engage with your videos.
7. Captions improve SEO
While the quality of your content should be your main concern, we know you’re thinking about SEO, too. And video subtitles can give you a boost in the search rankings.
Many of the benefits above also have an effect on SEO. If people spend more time watching your videos, you’ll have increased dwell time, which has a positive effect on your rankings. Social shares can play a role, too. And appealing to more people helps boost visits and reduce bounce rates.
But the subtitles themselves can also help, because Google indexes captions that you’ve added to videos (they don’t index automatically generated captions, like those YouTube can add for you).
That can make a big difference in how many people find your website, watch your video, and engage with your content.
Is It Hard to Add Subtitles?
While it does take some time, it’s actually quite simple. And you can do it for free.
When you get started, adding subtitles to videos can take a while. 3Play Media suggests budgeting five to ten times the length of the video for subtitling. Of course, this depends on your experience level with the software, the type of dialogue you’re adding, and a number of other factors.
If you’re subtitling a short video to share on Facebook or YouTube, that’s not very long. But if you’re doing an entire TV show or movie, you could be looking at a lot of time. And it’s easy to wonder if it’s worth the effort. Just remember all the benefits above.
How to Add Subtitles to Your Videos
Now that you’ve seen why it’s crucial to subtitle your videos, it’s time to start. The premise behind adding subtitles to your videos is simple. All you need to do is identify the times you’d like a particular subtitle displayed, then add the text.
Fortunately, subtitling apps will help you out with this. Rev.com will help write them for you and import them to YouTube.
Once you’ve created your subtitles, you can either store them in a separate file (so your video can be played with or without them) or encode them directly into the video (so they’re always displayed). In general, it’s better to give viewers the option to view them or not.
Captioning Your Videos Is Worth Your Time
Adding subtitles to your video isn’t especially hard—it just takes time and practice. And it might not seem like it’s worth it when you just want to share your videos.
But we’ve seen that adding subtitles increases accessibility, encourages better engagement, and even improves your search engine optimization.
There’s really nothing you have to lose (except the potential for more viewers). It’s time to start subtitling!