The Evolution of YouTube: A Comprehensive Analysis of Its History, Ownership, and Business Success

As the world’s leading video-sharing platform, YouTube has transformed the way we consume and create content.

In this comprehensive analysis, we’ll delve into YouTube’s history, examine its current ownership structure, and explore the factors that have contributed to its phenomenal success.

The short answer of Who Owns YouTube – YouTube, founded by Chad Hurley, Steve Chen, and Jawed Karim in 2005, was acquired by Google in 2006. It’s now a subsidiary of Alphabet Inc., as of Sundar Pichai as Alphabet CEO and Neal Mohan as YouTube CEO.

Get ready for a deep dive into the story of YouTube and its place in the digital landscape.

The Early Days of YouTube

YouTube was founded in February 2005 by three former PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim.

The idea for the platform was born out of their frustration with the difficulty of sharing videos online.

They launched the site with the mission of making video sharing simple and accessible for everyone. The first video, titled “Me at the zoo,” was uploaded by Jawed Karim on April 23, 2005, marking the beginning of a new era in online content.

Acquisition by Google

In November 2006, Google acquired YouTube for $1.65 billion in stock, recognizing the platform’s potential to revolutionize the way people access and engage with video content.

The acquisition enabled YouTube to leverage Google’s resources and infrastructure, facilitating its rapid growth and solidifying its position as the leading video-sharing platform.

The Formation of Alphabet Inc.

In 2015, Google created Alphabet Inc., a new parent company that would oversee Google and its subsidiaries, including YouTube.

This restructuring allowed Google to separate its core search and advertising business from its other ventures, providing more transparency and better management for its diverse range of projects.

As a result, YouTube became a wholly-owned subsidiary of Alphabet.

The Evolution of YouTube: A Comprehensive Analysis of Its History, Ownership, and Business Success 1

Key People and Their Impact on YouTube

  1. Chad Hurley, Steve Chen, and Jawed Karim: As the founders of YouTube, Hurley, Chen, and Karim played a crucial role in shaping the platform’s initial vision and creating a user-friendly video-sharing experience. Although they are no longer directly involved in the company, their impact on the development of YouTube is undeniable.
  2. Larry Page and Sergey Brin: As the co-founders of Google, Page and Brin were instrumental in the acquisition of YouTube. Their creation of Alphabet Inc. provided a structure that allowed YouTube to thrive within the larger organization. While they have since stepped down from their executive roles, they continue to be influential as board members and controlling shareholders of Alphabet.
  3. Sundar Pichai: Appointed as CEO of Alphabet in December 2019, Sundar Pichai oversees all of the company’s subsidiaries, including YouTube. His leadership has helped drive innovation and growth throughout the organization.
  4. Susan Wojcicki (up to Fab 2023): As YouTube’s CEO since 2014, Susan Wojcicki was a driving force behind the platform’s ongoing success. She oversaw numerous initiatives, including the launch of YouTube Premium, the expansion of YouTube TV, and the growth of the platform’s advertising revenue.

Financial Success and Market Dominance

  1. Advertising Revenue: YouTube’s advertising revenue has skyrocketed over the years, reaching $19.7 billion in 2020. This figure represents a 30.4% increase from the previous year and highlights the platform’s continued growth.
  2. Market Share: As of 2021, YouTube commands a staggering 73% of the global online video market share. This dominance places it well ahead of competitors such as Facebook and TikTok.
  3. User Base: YouTube boasts over 2 billion logged-in monthly users, making it one of the largest social media platforms in the world. This vast user base has helped drive the platform’s advertising revenue and overall success.
  4. Content Creation: With approximately 500 hours of video content uploaded every minute, YouTube has become the go-to platform for content creators and consumers alike. This continuous influx of content has played a key role in retaining users and attracting new audiences.
  5. YouTube Premium and YouTube TV: As part of its efforts to diversify its revenue streams, YouTube launched YouTube Premium (formerly YouTube Red) in 2015 and YouTube TV in 2017. YouTube Premium offers ad-free viewing, original content, and access to YouTube Music, while YouTube TV provides live TV streaming and on-demand content. These services have helped broaden YouTube’s appeal and generate additional revenue for the platform.

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The Evolution of YouTube’s Business Model

For you to understand YouTube, the growth of YouTube and its influence – you need to understand it’s business model.


YouTube’s primary source of revenue has always been advertising. Over the years, the platform has introduced various ad formats, such as skippable and non-skippable video ads, display ads, and sponsored cards.

YouTube’s robust targeting capabilities and massive user base have made it an attractive platform for advertisers looking to reach their target audiences.

Content Creators and Monetization

YouTube has created numerous opportunities for content creators to monetize their work through the YouTube Partner Program, which allows eligible creators to earn revenue from ads displayed on their videos.

In addition, YouTube has introduced features like Super Chat, Channel Memberships, and Merchandise Shelf, enabling creators to generate income directly from their audiences.

Subscription Services

As mentioned earlier, YouTube has expanded its offerings with subscription services like YouTube Premium and YouTube TV. These services not only generate additional revenue but also help the platform compete with other streaming services like Netflix, Hulu, and Amazon Prime Video.

Key Figures in YouTube’s Ownership and Management

Name Role/Position Contribution
Chad Hurley Co-founder of YouTube Co-created YouTube and shaped its initial vision
Steve Chen Co-founder of YouTube Co-created YouTube and shaped its initial vision
Jawed Karim Co-founder of YouTube Co-created YouTube and shaped its initial vision, uploaded the first video
Larry Page Co-founder of Google Instrumental in YouTube’s acquisition, created Alphabet Inc.
Sergey Brin Co-founder of Google Instrumental in YouTube’s acquisition, created Alphabet Inc.
Sundar Pichai CEO of Alphabet Inc. Oversees Alphabet’s subsidiaries, including YouTube
Neal Mohan CEO of YouTube Drives YouTube’s growth and oversees platform initiatives

YouTube’s Financial Success and Market Dominance

Statistic Value/Percentage Year
Advertising Revenue $19.7 billion 2020
Global Online Video Market Share 73% 2021
Logged-in Monthly Users Over 2 billion 2021
Hours of Video Content Uploaded Every Minute Approximately 500 hours 2021

Please note that these tables provide a snapshot of YouTube’s ownership and key financial and market-related statistics. Figures may change over time, so it’s essential to consult up-to-date sources for the latest information.

From its humble beginnings as a simple video-sharing platform to its current status as a global media powerhouse, YouTube has experienced a remarkable evolution under the ownership of Alphabet Inc.

The platform’s ability to adapt to changing consumer preferences and leverage its vast user base has helped it maintain its dominant position in the online video market.

By understanding YouTube’s history, ownership, and business structure, we gain valuable insights into the factors that have contributed to its enduring success and continued growth.

Q: Who founded YouTube and when was it created?

A: YouTube was founded in February 2005 by Chad Hurley, Steve Chen, and Jawed Karim, three former PayPal employees.

Q: Which company acquired YouTube and when did the acquisition take place?

A: Google acquired YouTube in November 2006 for $1.65 billion in stock.

Q: How is YouTube related to Alphabet Inc.?

A: YouTube is a subsidiary of Alphabet Inc., the parent company that was created during Google’s restructuring in 2015.

Q: Who are the key people currently involved in the ownership and management of YouTube?

A: Sundar Pichai, the CEO of Alphabet Inc., and Neal Mohan, the CEO of YouTube, are the key figures in the ownership and management of YouTube.

Q: What role did Google co-founders Larry Page and Sergey Brin play in YouTube’s ownership history?

A: Larry Page and Sergey Brin were instrumental in Google’s acquisition of YouTube and the creation of Alphabet Inc., the parent company that oversees YouTube.

Q: How does YouTube generate revenue?

A: YouTube primarily generates revenue through advertising, with additional income coming from subscription services like YouTube Premium and YouTube TV.

Q: What is YouTube’s market share in the global online video market?

A: As of 2021, YouTube commands a 73% share of the global online video market.


How Much is YouTube TV? A Comprehensive Guide to Pricing and Features

As streaming services continue to rise in popularity, more and more people are cutting the cord and switching to platforms like YouTube TV.

Offering a variety of live TV channels, on-demand content, and user-friendly features, YouTube TV is becoming a top choice for many viewers.

However, it’s important to consider the costs and features of any streaming service before making the switch. In this comprehensive guide, we’ll explore YouTube TV’s pricing and features, as well as compare it to other popular streaming services to help you make an informed decision.

YouTube TV Pricing – How Much is YouTube TV?

How Much is YouTube TV? – YouTube TV offers a simple monthly subscription plan, with the current cost being $64.99 per month. This base plan includes a wide selection of live TV channels, unlimited cloud DVR storage, and the ability to create up to six user profiles.

For viewers looking to expand their entertainment options, YouTube TV also offers add-on packages and premium channels at an additional cost. For example, you can subscribe to channels like HBO Max, SHOWTIME, or STARZ, each with their own separate monthly fee. Additionally, YouTube TV occasionally provides a free trial period for new users to explore the service before committing to a subscription.

How Much is YouTube TV? A Comprehensive Guide to Pricing and Features

YouTube TV Features

  1. Live TV Channels: YouTube TV offers a robust channel lineup, with over 85 popular channels, including local broadcast networks, sports channels, and entertainment networks. The exact channel availability may vary depending on your location.
  2. Cloud DVR Storage: One of the standout features of YouTube TV is its unlimited cloud DVR storage, allowing subscribers to record and save their favourite shows and movies without worrying about running out of space. The recordings are stored for up to nine months.
  3. Simultaneous Streams and User Profiles: YouTube TV supports up to three simultaneous streams, meaning that multiple users can watch different content at the same time on separate devices. Additionally, subscribers can create up to six user profiles, each with their own personalized content recommendations, viewing history, and DVR library.
  4. Supported Devices and Platforms: YouTube TV is compatible with a wide range of devices, including smart TVs, streaming devices (like Roku, Apple TV, and Chromecast), gaming consoles, smartphones, and tablets. The service is also accessible via web browsers on computers.
  5. YouTube TV vs. Cable: Many users find that YouTube TV offers a more flexible and cost-effective solution compared to traditional cable TV. With no contracts, hidden fees, or equipment rentals, YouTube TV provides a hassle-free alternative to cable.

YouTube TV Spanish Plan

For viewers interested in Spanish-language content, YouTube TV offers a Spanish add-on package that provides a selection of popular Spanish channels. This package, available for an additional monthly fee of $34.99, enhances your YouTube TV experience with channels like Telemundo, Universo, ESPN Deportes, CNN en Español, and more.

By subscribing to the Spanish plan, you can enjoy a variety of news, sports, and entertainment content tailored to Spanish-speaking audiences.

NFL Sunday Ticket

While YouTube TV currently offers the NFL Sunday Ticket for $249 this is a inaugural offer and it will return to $349 in future.

This provides access to a range of sports channels, including ESPN, CBS Sports Network, NBC Sports Network, and more, allowing you to watch NFL games and other sporting events. NFL Sunday Ticket, a service offered by DIRECTV, allows subscribers to watch out-of-market NFL games every Sunday throughout the regular season. For viewers specifically interested in the NFL Sunday Ticket, it’s essential to explore other streaming options or consider subscribing to DIRECTV to access this service.

Keep in mind that prices, features, and channel lineups may change over time. Be sure to check the YouTube TV website for the latest updates and to confirm the availability of the Spanish plan and sports channels.

Channels Including in YouTube TV Base Plan

  1. ABC
  2. CBS
  3. FOX
  4. NBC
  5. PBS
  6. The CW
  7. ESPN
  8. ESPN2
  9. FS1
  10. FS2
  11. NBCSN
  12. CBS Sports Network
  13. NFL Network
  14. Golf Channel
  15. NBA TV
  16. MLB Network
  17. SEC Network
  18. Big Ten Network
  19. ACC Network
  20. Pac-12 Network
  21. TBS
  22. TNT
  23. truTV
  24. AMC
  25. FX
  26. FXX
  27. IFC
  28. USA Network
  29. SYFY
  30. HGTV
  31. Food Network
  32. Travel Channel
  33. Cooking Channel
  34. TLC
  35. Discovery Channel
  36. Animal Planet
  37. Investigation Discovery
  38. National Geographic
  39. Nat Geo Wild
  41. A&E
  42. Lifetime
  43. Hallmark Channel
  44. Hallmark Movies & Mysteries
  45. Hallmark Drama
  46. OWN
  47. Oxygen
  48. WE tv
  49. Bravo
  50. E!
  51. MTV
  52. VH1
  53. BET
  54. Comedy Central
  55. CMT
  56. Nickelodeon
  57. Cartoon Network
  58. Disney Channel
  59. Disney XD
  60. Disney Junior
  61. Freeform
  62. Universal Kids
  63. BBC America
  64. BBC World News
  65. CNN
  66. HLN
  67. MSNBC
  68. CNBC
  69. FOX News
  70. FOX Business
  71. Cheddar News
  72. Newsy
  73. Local Now
  74. TYT Network
  75. C-SPAN
  76. C-SPAN2
  77. Smithsonian Channel
  78. Tastemade
  79. MotorTrend
  80. Science Channel
  81. DIY Network
  82. GSN
  83. POP
  84. TV Land
  85. Paramount Network

Please visit the YouTube TV website for the most up-to-date channel lineup in your area.

How Much is YouTube TV? A Comprehensive Guide to Pricing and Features 2

Alternatives to YouTube TV

  • Hulu + Live TV: Priced at $69.99 per month, Hulu + Live TV offers a combination of live TV channels, on-demand content from Hulu’s streaming library, and 50 hours of cloud DVR storage. The service also includes two simultaneous streams and allows for creating up to six user profiles.
  • Sling TV: Sling TV offers two main plans – Sling Orange and Sling Blue – each priced at $35 per month. The channel lineups differ between the two plans, with Sling Orange focusing more on sports and family content, while Sling Blue offers a mix of news, entertainment, and local channels. Sling TV also provides a la carte channel add-ons, cloud DVR storage, and the ability to watch on multiple devices.
  • fuboTV: With a focus on sports content, fuboTV’s base plan starts at $64.99 per month and includes over 100 channels, 250 hours of cloud DVR storage, and the ability to watch on up to three devices simultaneously. The service also offers premium channel add-ons and international sports packages.
  • DIRECTV STREAM: Formerly known as AT&T TV, DIRECTV STREAM offers various packages starting at $69.99 per month. With a focus on live TV and sports, DIRECTV STREAM includes a variety of channel packages, regional sports networks, and on-demand content. The service also comes with 20 hours of cloud DVR storage and allows for streaming on up to 20 devices at once on your home network.
    1. Philo: As a budget-friendly alternative, Philo offers a single package for $25 per month, featuring over 60 channels focused on entertainment and lifestyle content. While it lacks sports and local channels, Philo provides unlimited cloud DVR storage and allows for streaming on up to three devices simultaneously.
Streaming Service Base Plan Price Notable Features
YouTube TV $64.99/month Over 85 channels, unlimited cloud DVR, 3 simultaneous streams, 6 user profiles
Hulu + Live TV $69.99/month Live TV + Hulu on-demand content, 50 hours of cloud DVR, 2 simultaneous streams, 6 user profiles
Sling TV $35/month Sling Orange or Sling Blue plans, a la carte add-ons, multi-device streaming (varies by plan)
fuboTV $64.99/month Over 100 channels, 250 hours of cloud DVR, 3 simultaneous streams, sports-focused
DIRECTV STREAM $69.99/month Multiple packages, 20 hours of cloud DVR, up to 20 simultaneous streams on home network
Philo $25/month Over 60 channels, unlimited cloud DVR, 3 simultaneous streams, budget-friendly

Channel Counts

Streaming Service Base Plan Channels Local Channels Sports Channels Premium Channels
YouTube TV Over 85 Yes Yes Available as add-ons
Hulu + Live TV Over 75 Yes Yes Available as add-ons
Sling TV 30+ (Orange) / 50+ (Blue) Limited Yes (varies by plan) Available as add-ons
fuboTV Over 100 Yes Yes (sports-focused) Available as add-ons
DIRECTV STREAM Varies by package Yes Yes Available as add-ons
Philo Over 60 No No No

DVR Storage and Simultaneous Streams

Streaming Service Cloud DVR Storage Simultaneous Streams
YouTube TV Unlimited 3
Hulu + Live TV 50 hours 2
Sling TV 50 hours (optional add-on) 1 (Orange) / 3 (Blue)
fuboTV 250 hours 3
DIRECTV STREAM 20 hours 20 (on home network)
Philo Unlimited 3

Remember to verify the latest stats and features on each streaming service’s official website, as these figures are subject to change.

How to Choose the Best Streaming Service for You

  1. Assessing Your Needs and Preferences: Consider the type of content you watch most, such as live TV, sports, movies, or specific channels. Make a list of your must-have channels and features to help narrow down your options.
  2. Comparing Costs and Features: Review the pricing, channel lineups, and features of each streaming service, weighing the pros and cons based on your needs and preferences. Don’t forget to factor in any additional costs for premium channels or add-ons.
  3. Considering Local Channel Availability: Local channel offerings may vary depending on your location, so be sure to check which services provide the local networks and regional sports channels you desire.
  4. Evaluating Device Compatibility: Ensure that the streaming service you choose is compatible with the devices you plan to use for viewing, such as smart TVs, streaming devices, gaming consoles, or mobile devices.

In summary, YouTube TV offers a competitive pricing plan and a host of valuable features for those seeking a comprehensive live TV streaming experience. However, it’s crucial to consider your individual needs and preferences when choosing a streaming service.

By comparing the costs, features, and device compatibility of YouTube TV and its alternatives, you can find the best streaming option to suit your entertainment needs.

Remember to keep an eye on the ever-evolving landscape of streaming services, as prices and features may change over time.

Q: How much does YouTube TV cost per month?

A: YouTube TV’s base plan costs $64.99 per month, which includes over 85 live TV channels, unlimited cloud DVR storage, and the ability to create up to six user profiles.

Q: What channels are included in YouTube TV’s base plan?

A: YouTube TV offers over 85 channels, including popular networks like ESPN, CNN, HGTV, and local broadcast channels. The exact channel lineup may vary depending on your location.

Q: Can I add premium channels to my YouTube TV subscription?

A: Yes, YouTube TV allows you to add premium channels such as HBO Max, SHOWTIME, and STARZ to your subscription for an additional monthly fee.

Q: Does YouTube TV offer a free trial for new subscribers?

A: YouTube TV occasionally provides a free trial period for new users, allowing them to explore the service before committing to a subscription. Be sure to check the YouTube TV website for the latest offers.

Q: How many simultaneous streams does YouTube TV support?

A: YouTube TV supports up to three simultaneous streams, meaning that multiple users can watch different content at the same time on separate devices.

Q: Is YouTube TV compatible with my device?

A: YouTube TV is compatible with a wide range of devices, including smart TVs, streaming devices (such as Roku, Apple TV, and Chromecast), gaming consoles, smartphones, tablets, and web browsers on computers.

Q: How does YouTube TV’s cloud DVR storage work?

A: YouTube TV offers unlimited cloud DVR storage, allowing subscribers to record and save their favourite shows and movies without worrying about running out of space. The recordings are stored for up to nine months.

Q: How does YouTube TV compare to other streaming services like Hulu + Live TV and Sling TV?

A: YouTube TV, Hulu + Live TV, and Sling TV each offer different channel line-ups, pricing, and features. It’s important to compare these aspects based on your needs and preferences when choosing a streaming service.


Can You Record on YouTube TV?

The cord-cutting movement has been one of the bigger shifts in entertainment, up there with the adoption of digital music and the move to the Internet for written content. The ability to access a multitude of televised content without the need for a conventional television aerial, satellite dish, or cable service has been a revelation for many, especially as fast Internet connections themselves have become increasingly ubiquitous.

Still, the services that make cord-cutting possible are not without their problems. A drop in internet speeds can wreak havoc on your viewing, as can having several people in a house watching things all at once. Another problem is recording.

Over-the-air (OTA) signals were essentially free to do with as you please within the confines of your own home. You could record them at will with nothing more than a VCR (if you don’t know what a VCR is, ask someone over 30). The advent of DVRs made recording TV shows more convenient—if a little more restrictive—but this capability has all but vanished in the cord-cutting present.

Instead, streaming service providers want you to rely on the pervasiveness of their catalogue to come back and watch shows you like at a later date. Unfortunately, as anyone who uses Netflix regularly enough will know, streaming service catalogues are not all that pervasive. Shows come and go all the time. On top of that, traditional TV channels often have their content available for a limited time, such as a month from the date it aired.

One streaming service that has helped fuel the cord-cutting revolution is YouTube TV, and it has become one of the most popular streaming services in the US, but can you record it?

Do YouTubers Get Paid for Subscribers?

Recording YouTube TV

Rejoice, cord-cutters, for the answer is yes, you can record YouTube TV. YouTube provides their TV users with unlimited cloud DVR storage space, meaning you can record as much as you like and never have to worry about deleting old shows to make space for something new.

Of course, the downside to cloud DVR storage is that you are essentially streaming content from your DVR, which means your viewing experience is still at the mercy of your internet connection. The upside is that YouTube TV grants you access to over a hundred live channels, something you can’t get through services like Amazon Prime.

Another bonus comes in the form of simultaneous recordings. With traditional TV recording methods, you could typically record one—or perhaps two—channels at one time. YouTube TV promises “no limit” on simultaneous recordings.

There is a 9-month limit on how long recordings are kept, however.

Like traditional DVR experiences, you can set up YouTube TV to record your favourite shows on a schedule, have one-off shows recorded, or simply tell YouTube to start recording manually when you are ready.

Being a streaming service, YouTube TV is available on a wide variety of platforms, from set-top boxes to streaming sticks to phones and even TVs themselves. As long your internet connection is up to the challenge, you have access to your favourite TV channels.

Watching YouTube TV Recordings Offline

“But,” I hear you ask, “what about when I don’t have an internet connection?”

Maybe your internet has dropped out for some reason, maybe you’re off camping in the middle of nowhere with no reception but still want to enjoy your shows. Whatever the reason, you’ll be happy to know that YouTube TV does allow you to download videos for watching without an internet connection.


This feature doesn’t come without its caveats. For one thing, the ability to download content is only available to users who are subscribed to the 4K Plus add-on, which naturally costs a little extra. There are also limitations on how many videos can be downloaded and how long they can be downloaded for.

That’s right, your downloads are shrouded in rights management and only available through the YouTube TV service, even when viewing offline.

So, assuming you meet the 4K add-on requirement and you haven’t exceeded any of YouTube TV’s limits, you can download recorded content to your device by simply finding the recording you want to download in the app and tapping on the download button. It’s that simple. To watch them, simply head over to the downloads section and select the download you want to play.

Can You Record on YouTube TV?

YouTube TV Download Limitations

We’ve already mentioned the requirement that downloaders be subscribed to the 4K add-on, but what about the other limitations? Well, unfortunately, they’re pretty strict.

Firstly, you can only download one video at a time, meaning you can’t start a new download going until the last one has finished. This may not seem like a big deal, but it does mean you’ll have to start ahead of time if you plan to download an entire show to watch while out of reach of an internet connection.

Another issue is that there will be times when it is not possible to download a video. In these instances, you likely won’t get any explanation as to why the download button will simply be greyed out.

The other two limitations are that you will need to connect to the internet at least once every 30 days to keep your downloaded content accessible and, as mentioned above regarding the cloud DVR system, downloads will expire automatically after 9 months.

Final Thoughts

YouTube TV, like most streaming services, is a mishmash of pros and cons when it comes to comparing it against traditional television services. If adoption is anything to go by, it would seem that the pros outweigh the cons for most people, but that’s a judgement call for you to make.

Unfortunately, if you want to download your recordings for unrestricted offline use, you will have to resort to far more technical (and far less legal) measures than this post is prepared to delve into. If, however, you just need some shows available offline for a short trip, YouTube TV should be able to accommodate you.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video. can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.