In the ever-competitive world of YouTube, standing out can be a Herculean task.
Between crafting compelling content, editing videos, and then trying to get people to actually see your work, the life of a YouTube creator is far from easy.
That’s where Taja AI comes into play. This AI-powered metadata specialist is designed to take your YouTube channel to new heights. In this comprehensive guide, we’ll delve deep into what makes Taja AI an indispensable tool for any serious YouTube creator.
What Exactly is Taja AI?
Taja AI is more than just an SEO tool; it’s akin to having a dedicated YouTube growth consultant who works around the clock. This platform uses artificial intelligence to analyze your channel’s data, understand your audience’s behavior, and then craft metadata that is perfectly optimized for maximum visibility and engagement.
Impressive Stats You Can’t Ignore
Creators who have utilized Taja AI report an average increase in daily organic viewership ranging from 2 to 6 times. But don’t just take our word for it; the numbers speak for themselves.
Key Metrics
Value
Organic Viewership Increase
2-6x
Minutes Saved Per Video
64 minutes
Total Views Generated
53+ Million
Increase in Organic Reach
87%
Feature Breakdown: What Makes Taja AI Special?
Perfect Titles & Metadata
The title of your video is often the first thing viewers see and can be a make-or-break factor in whether they click to watch.
Taja AI uses advanced algorithms to generate titles that are not only eye-catching but also optimized for SEO, ensuring that your videos reach the widest possible audience.
Auto Chapters for Enhanced Engagement
Viewers love well-organized content. Taja AI’s Auto Chapters feature automatically segments your videos into chapters, making it easier for viewers to navigate through your content and increasing the likelihood that they’ll watch until the end.
Live Preview: No More Guesswork
Ever published a video only to realize that the title gets cut off or the thumbnail doesn’t look as good as you thought? With Taja AI’s Live Preview feature, you can see exactly how your video will appear on YouTube, allowing you to make adjustments before hitting the publish button.
Viral Score & View Prediction
In the world of YouTube, virality is the name of the game. Taja AI’s Viral Score and View Prediction features help you gauge the potential success of your video titles, enabling you to make data-driven decisions.
Smart Descriptions & Chapters
A well-crafted description can be the difference between a video that gets lost in the shuffle and one that reaches the top of search results. Taja AI automates this process, providing SEO-optimized, brand-aligned descriptions and perfectly timed chapters.
Viral Thumbnail Ideas & Captions
A compelling thumbnail can significantly boost your video’s click-through rate. Taja AI offers captivating thumbnail ideas and captions that are designed to grab attention and encourage clicks.
Real User Testimonials: Proof of the Pudding
User testimonials offer real-world proof of Taja AI’s effectiveness. Here are some experiences from actual users:
Sudani Papi, a YouTube Creator, found that Taja AI not only helped with metadata but also significantly improved engagement on his videos.
THMPSN, an Influencer, credits Taja AI with relieving the stress of SEO and significantly boosting his channel’s growth.
Shaun Crawford, host of the Varsity House Podcast, appreciates how Taja AI has simplified both pre and post-show processes, saving him valuable time.
Tailored Pricing Plans
Taja AI offers three pricing plans to cater to different needs:
Knight Plan: Priced at $17.50/month, this plan is ideal for newcomers to the YouTube scene.
Queen Plan: At $48/month, this plan is designed for creators who are ready to take their channel to the next level.
King Plan: At $80/month, this plan is perfect for businesses and entrepreneurs who are serious about scaling their YouTube presence.
Each plan comes with a Free 7-Day Trial, allowing you to test out the platform’s features before committing.
Taja AI in the Media
Taja AI has garnered attention from reputable media outlets like Yahoo Finance, PR Newswire, and Product Hunt, further solidifying its credibility in the industry.
Conclusion
In the crowded landscape of YouTube, Taja AI emerges as a game-changing tool that offers a comprehensive suite of features designed to optimize your channel for growth.
With its AI-powered algorithms, user-friendly interface, and proven track record, Taja AI is more than just a tool; it’s an investment in your YouTube career.
So, are you ready to join the ranks of over 4,700 creators who are already experiencing transformative growth with Taja AI?
Australia, with its robust economy and thriving online community, presents a fantastic opportunity for content creators to make money on YouTube.
With a population that embraces technology and digital media, there are numerous ways to turn your passion for video creation into a profitable venture.
Here’s a comprehensive guide on how to make money on YouTube in Australia.
1. Understanding the YouTube Landscape in Australia
Australia’s internet population consists of 21 million users, 15 million of whom are active YouTube users. With a reach that extensive, YouTube offers an incredible platform to communicate, entertain, and monetize.
Unique Niches in Australia:
Travel and Adventure: Australia’s diverse landscapes make it an ideal location for travel and adventure vlogging.
Wildlife: Australia is home to unique fauna and flora, providing ample content for wildlife enthusiasts.
Cuisine: The Australian cuisine, blending various culinary traditions, offers a wide scope for food vloggers.
Sports and Outdoor Activities: Surfing, rugby, and cricket are part of the Australian culture, offering sporting content creators a niche audience.
2. Monetization Strategies
YouTube Partner Program (YPP)
To start earning from YouTube, you must join the YouTube Partner Program. Requirements include:
Adherence to all YouTube’s policies and guidelines
Ad Revenue
YouTube offers different types of ads like display ads, skippable video ads, and more. Australian YouTubers typically earn an average CPM (Cost Per Mille) of $5 – $8.
These tables present an overview of YouTube usage in Australia, potential earnings from various monetization strategies, and the popularity of different content niches.
It’s important to recognize that these numbers can vary widely depending on individual circumstances, content quality, audience engagement, and other factors.
Conclusion
Making money on YouTube in Australia is a viable and exciting opportunity. The journey requires understanding the unique Australian landscape, identifying your niche, and employing various monetization strategies. Persistence, creativity, and adherence to the guidelines will enable you to turn your passion for video creation into a profitable venture.
YouTube has emerged as a powerful platform for content creators worldwide, and South Africa is no exception. With a growing community of YouTubers, the potential for earning income through YouTube is more viable than ever.
In this guide, we’ll explore how to make money on YouTube in South Africa, with key strategies, statistics, and actionable insights.
With 11 official languages, South Africa presents a fertile ground for content creators to produce videos in different languages like Zulu, Xhosa, and Afrikaans.
2. South African Culture and Heritage
Channels focusing on South African history, art, cuisine, and traditional practices can attract a local and international audience interested in unique cultural insights.
3. Local Travel and Adventure
South Africa’s diverse landscapes offer a niche for travel vloggers to explore wildlife, adventure sports, and local tourism destinations.
With the growth of local businesses and entrepreneurship, channels providing guidance on starting and running a business in South Africa can find a targeted audience.
Challenges for South African YouTubers
1. Internet Accessibility
Although improving, internet access remains limited in certain areas. This impacts both the content creators and the viewership, as high-quality video streaming requires a stable internet connection.
Monetizing a channel might be more challenging due to lower average CPM rates and purchasing power, compared to other developed markets.
4. Regulation and Censorship
Compliance with local laws and regulations may add complexity to content creation, especially when dealing with political or sensitive social issues.
5. Equipment and Technology
Access to cutting-edge equipment and technology may be more expensive or challenging to find, potentially limiting production quality.
South African YouTubers face a unique set of opportunities and challenges shaped by cultural diversity, economic factors, and technological infrastructure. Embracing local niches and overcoming challenges through innovation and a deep understanding of the South African audience can pave the way for success on the platform.
By recognizing these unique aspects, content creators can align their strategies with South Africa’s specific dynamics, opening doors to growth, community engagement, and financial success on YouTube.
Challenges and Solutions
Growing and monetizing a YouTube channel in South Africa poses certain challenges, such as competition and compliance with YouTube’s policies. Solutions include consistent uploading, focusing on your niche (such as YouTube SEO, tips and tricks, etc.), and engaging with your community.
Conclusion
Making money on YouTube in South Africa requires dedication, understanding of the platform’s monetization methods, and leveraging the specific trends and behaviors of the South African audience. By focusing on creating valuable content, engaging with your target audience, and strategically monetizing your channel, you can turn your YouTube passion into a profitable business.
Welcome to the world of YouTube, a platform where creativity knows no bounds! But with this endless potential comes the responsibility of navigating legal and platform-specific rules.
One question many new content creators ask is: can I upload public domain videos to YouTube? Or services like Kartoffel Films
This blog post aims to demystify this question and take you through everything you need to know about copyright, public domain, YouTube’s upload rules, and how these factors intertwine.
Understanding Copyright Laws
In simple terms, copyright law protects original works of authorship, including videos. When a video is copyrighted, the owner has the exclusive right to use, reproduce, or distribute the work.
Infringement occurs when someone uses, reproduces, or distributes copyrighted work without the owner’s permission.
Violating copyright laws on YouTube can lead to consequences, such as video takedowns or even channel suspensions. In extreme cases, you could even face legal action from the copyright owner.
What is Public Domain?
The public domain comprises works that are not protected by intellectual property laws, either because the copyright has expired, the work was not eligible for protection, or the copyright owner has explicitly relinquished their rights.
These works can be freely used, reproduced, and distributed by anyone.
Using public domain content is an excellent way to access and share creative material without fearing copyright infringement. However, it’s crucial to verify a work’s copyright status before using it.
The Intersection of Public Domain and Copyright
How do copyright laws apply to public domain videos? In essence, they don’t. But the tricky part is determining whether a video is truly in the public domain.
Works can be mistakenly labelled as public domain, or they may contain elements that are still under copyright.
Therefore, it’s important to do thorough research and, when possible, consult with a legal expert.
How to Find Public Domain Videos
Numerous resources offer public domain videos, such as the Prelinger Archives or the U.S. National Archives.
However, before using a video from these or other sources, verify its copyright status.
Check for any indications of copyright, research the creator, and consider the date and country of publication, as copyright laws and durations can vary.
Projected Public Domain Additions (Based on U.S. Copyright Law)
Year
Description
2019
Works published in 1923
2020
Works published in 1924
2021
Works published in 1925
2022
Works published in 1926
2023
Works published in 1927
Please note that this is a simplified representation. In reality, determining whether a specific work is in the public domain can be complex and depends on factors like the date of the author’s death, whether copyright was properly renewed, and the laws in different countries.
Internet Archive Statistics (As of September 2021)
Content Type
Items (Approximate)
Texts
20 Million+
Video
4 Million+
Audio
3 Million+
Images
3 Million+
The Internet Archive, which includes resources like the Prelinger Archives, is one of the biggest repositories of public domain and Creative Commons-licensed content. This gives you an idea of the sheer volume of such content available, although not all of it may be suitable or legal to upload on YouTube.
Can I Upload Public Domain Videos to YouTube?
Yes, you can upload public domain videos to YouTube, but there are some considerations.
YouTube wants creators to add their own unique spin to the content they upload, rather than simply reposting existing material.
How to Upload Videos on YouTube
Sign in to your YouTube account.
Click on the video camera icon at the top and select ‘Upload Video.’
Select the public domain video file you wish to upload.
Fill out the necessary information, like title, description, and tags. Make sure to accurately describe your video and use relevant tags to make it easier for others to find.
Click ‘Publish’ to complete the upload.
Remember, the description, tags, and metadata play a crucial role in search visibility, so take your time to fill these out accurately.
Monetization of Public Domain Videos on YouTube
While you can monetize public domain videos on YouTube, the platform’s policies require that you add significant original commentary or educational value to the content.
Simply re-uploading a public domain video may not be eligible for monetization.
Understanding YouTube Analytics
YouTube Analytics is a powerful tool that can provide insights into your video’s performance. Key metrics to track include:
Watch Time: This shows how long viewers watch your videos. The longer the watch time, the more likely YouTube is to recommend your content to others.
Audience Retention: This metric shows how well your video keeps viewers engaged. Higher retention rates indicate that viewers are watching most or all of your video.
Use these metrics to understand what’s working and what’s not, and adjust your content strategy accordingly.
Potential Challenges and How to Overcome Them
One challenge when using public domain content is ensuring the material is genuinely free from copyright. To mitigate this risk, do thorough research and consider seeking legal advice.
Additionally, some viewers may not be interested in watching public domain content that’s widely available elsewhere. To attract viewers, consider how you can add unique value or provide a fresh perspective on the content.
Conclusion
Uploading public domain videos to YouTube can be a unique way to share valuable content, but it’s essential to understand the nuances of copyright laws, YouTube’s policies, and best practices for adding unique value to these works.
With thorough research and a touch of creativity, you can leverage public domain content to create engaging, legal, and potentially profitable content on YouTube.
Resources
For further reading and exploration, here are some useful resources:
YouTube is home to a diverse range of content, spanning across numerous subjects and genres. To help viewers find videos that align with their interests, YouTube organizes its content into categories.
But, do these categories still hold significance as metadata in today’s YouTube landscape?
The YouTube category list remains relevant, albeit less prominent in today’s metadata-driven landscape. Although categories may not be the primary factor influencing discoverability or search rankings, they still offer value to creators, advertisers, and viewers alike.
In this deep dive, we’ll explore the YouTube category list, discussing each category and analysing their importance in the current meta landscape.
YouTube Categories
Category
Description
Film & Animation
Contains animated films, live-action films, and other film-related content.
Autos & Vehicles
Features content related to cars, motorcycles, boats, and other motorized vehicles.
Music
Showcases music videos, concerts, and other music-related content.
Pets & Animals
Offers videos featuring pets, wildlife, and other animal-related content.
Sports
Highlights sports events, interviews, and content related to various sports and activities.
Travel & Events
Showcases travel vlogs, destination guides, and event-related content.
Gaming
Dedicated to video game content, including gameplay, reviews, and live streams.
People & Blogs
Contains personal vlogs, lifestyle content, and opinion pieces from various creators.
Comedy
Features stand-up comedy, sketches, and other humorous content.
Entertainment
Showcases a variety of entertaining content, such as TV shows, interviews, and performances.
News & Politics
Contains news broadcasts, political discussions, and content related to current events.
Howto & Style
Offers tutorials, DIY projects, and style-related content.
Education
Features educational content, including lectures, documentaries, and instructional videos.
Science & Technology
Contains content related to scientific discoveries, technological advancements, and innovations.
Nonprofits & Activism
Showcases content related to nonprofit organizations, social issues, and activism.
The Reason for YouTube Categories
Categories serve several purposes in organizing and classifying YouTube’s vast content library. They help viewers find videos that match their interests and preferences, making it easier to navigate the platform. Additionally, categories can help creators target specific audiences and tailor their content to resonate with viewers in that category.
The Importance of Categories as Metadata
In the early days of YouTube, categories played a vital role in metadata and content discovery. However, over time, the platform has shifted its focus to other metadata elements, such as keywords, tags, and video descriptions, to better serve its recommendation algorithm.
Today, categories still hold some significance but are no longer the primary factor in determining video discoverability or search rankings.
Instead, YouTube’s algorithm places more weight on factors like watch time, engagement, and relevance, using metadata such as titles, descriptions, and tags to better understand the video content.
Metadata Importance in YouTube’s Algorithm
Metadata Element
Importance
Category
Low
Title
High
Description
High
Tags
Medium
Watch Time
High
Engagement
High
Relevance of Categories in Today’s Meta Landscape
While categories may not be as influential as they once were, they still serve a purpose in the broader YouTube ecosystem. For creators, selecting the appropriate category can help provide context for their videos and signal to potential viewers what type of content they can expect.
Moreover, categories can assist advertisers in targeting specific niches, enabling them to reach their desired audience more effectively.
For viewers, categories can be useful for discovering new channels and content, particularly when exploring niche interests. Although the YouTube algorithm may not rely heavily on categories for recommendations, viewers can still use them as a starting point to navigate through the vast array of content available on the platform.
Conclusion
By understanding the role of categories in the current meta landscape, creators can better tailor their content and metadata to maximize visibility, reach their target audience, and ultimately succeed on the platform.
As a YouTuber, you may often find yourself asking, “Does changing YouTube titles affect views?”
The simple answer is yes, it can. Titles and descriptions are crucial components of your videos’ metadata and play a significant role in the overall success of your channel.
In this article, we’ll dive into the importance of titles and descriptions and explore how changing them can impact your views.
The Importance of Titles and Descriptions on YouTube
Titles and descriptions are not just labels for your videos; they help viewers understand what your content is about and determine if it’s relevant to their interests. They also play a significant role in YouTube’s search algorithm, affecting your video’s discoverability and ranking.
Why Titles and Descriptions Matter
Factor
Importance
Relevance
Viewers use titles and descriptions to decide if a video is worth watching.
Compelling titles and descriptions can increase your click-through rate and overall views.
Changing YouTube Titles: The Impact on Views
When you change a video’s title, you can potentially improve its discoverability and ranking in search results. A well-optimized title with relevant keywords can lead to increased views, as viewers are more likely to find and click on your video.
However, changing titles frequently or without proper research can have negative consequences. A poorly optimized title can result in decreased views and engagement.
Changing YouTube Descriptions: The Impact on Views
Similar to titles, modifying video descriptions can also affect your views. A well-crafted description with relevant keywords can improve your video’s search ranking, leading to increased views.
However, it’s essential to maintain a balance between keyword usage and readability. An overly optimized description that doesn’t provide value to the viewer can lead to a lower click-through rate and decreased views.
The Impact of Changing Titles and Descriptions
Change
Positive Impact
Negative Impact
Title
Improved discoverability, increased views
Decreased views, lower engagement
Description
Improved search ranking, increased views
Lower click-through rate, decreased views
Changing YouTube titles and descriptions can indeed affect your views. If done correctly, optimized titles and descriptions can lead to increased views, better engagement, and improved search rankings. However, it’s crucial to conduct thorough keyword research and maintain a balance between optimization and providing value to your viewers.
Remember that consistency is key, and making changes based on informed decisions and proper research will help you create a successful YouTube channel with a loyal following.
Don’t be afraid to experiment with your titles and descriptions, but always keep your audience and their needs in mind. Happy YouTubing!
Here are 10 reasons why you might want to use VidIQ:
Keyword Research
VidIQ offers a suite of powerful keyword research tools that can help you identify the best keywords to use in your video titles, descriptions, and tags.
VidIQ provides detailed optimization tips that can help you make the most of your video content.
From title and description recommendations to tag suggestions, VidIQ can help you optimize every aspect of your videos to improve their visibility and performance.
Analytics and Insights
VidIQ offers a range of analytics and insights that can help you understand how your videos are performing on YouTube.
From engagement metrics to audience demographics, VidIQ can help you track your progress and make data-driven decisions about your content strategy.
Competitor Analysis
With VidIQ, you can also keep an eye on your competitors and learn from their success. VidIQ’s competitor analysis tools can help you identify what’s working for other channels in your niche and apply those strategies to your own content.
Trend Alerts
VidIQ’s trend alerts feature can help you stay up-to-date with the latest trends in your niche. By identifying popular topics and keywords, you can create content that’s timely and relevant, and attract more views and engagement.
Thumbnail Generator
VidIQ’s thumbnail generator tool can help you create eye-catching and engaging thumbnails for your videos. By using VidIQ’s customizable templates and design tools, you can create thumbnails that stand out in search results and attract more clicks.
Best Time to Post
VidIQ can also help you determine the best time to post your videos for maximum engagement.
By analyzing your audience’s viewing habits and engagement patterns, VidIQ can help you schedule your content to reach the right people at the right time.
Comment Management
VidIQ’s comment management tools can help you keep track of comments on your videos and respond to your audience in a timely and efficient manner.
Finally, VidIQ offers excellent customer support to its users. Whether you have a question about a feature or need help troubleshooting an issue, VidIQ’s support team is always ready to help.
With its suite of keyword research tools, video optimization tips, analytics and insights, competitor analysis tools, and more, VidIQ can help you take your channel to the next level.
So if you’re serious about growing your channel and attracting more views and engagement, consider giving VidIQ a try.
Q: What is VidIQ?
A: VidIQ is a YouTube SEO and analytics tool that helps creators optimize their videos for search and grow their channel’s audience. It offers a range of features and insights that can help creators improve their content strategy, increase engagement, and attract more views.
Q: What features does VidIQ offer?
A: VidIQ offers a suite of features and tools, including:
Keyword research tools
Video optimization tips
Analytics and insights
Competitor analysis tools
Trend alerts
Thumbnail generator
Best time to post
Comment management tools
Channel audit
Customer support
Q: How does VidIQ help with keyword research?
A: VidIQ’s keyword research tools can help you identify the best keywords to use in your video titles, descriptions, and tags. By using the right keywords, you can increase your videos’ visibility in YouTube search results and attract more views.
Q: How can VidIQ help me optimize my videos?
A: VidIQ provides detailed optimization tips that can help you make the most of your video content. From title and description recommendations to tag suggestions, VidIQ can help you optimize every aspect of your videos to improve their visibility and performance.
Q: Can VidIQ help me analyze my audience and track my progress?
A: Yes, VidIQ offers a range of analytics and insights that can help you understand how your videos are performing on YouTube. From engagement metrics to audience demographics, VidIQ can help you track your progress and make data-driven decisions about your content strategy.
Q: How can VidIQ help me stay up-to-date with trends in my niche?
A: VidIQ’s trend alerts feature can help you stay up-to-date with the latest trends in your niche. By identifying popular topics and keywords, you can create content that’s timely and relevant, and attract more views and engagement.
Q: Can VidIQ help me create eye-catching thumbnails?
A: Yes, VidIQ’s thumbnail generator tool can help you create eye-catching and engaging thumbnails for your videos. By using VidIQ’s customizable templates and design tools, you can create thumbnails that stand out in search results and attract more clicks.
Q: How can VidIQ help me determine the best time to post my videos?
A: VidIQ can help you determine the best time to post your videos for maximum engagement. By analyzing your audience’s viewing habits and engagement patterns, VidIQ can help you schedule your content to reach the right people at the right time.
Q: Does VidIQ offer comment management tools?
A: Yes, VidIQ’s comment management tools can help you keep track of comments on your videos and respond to your audience in a timely and efficient manner. By staying on top of your comments, you can build stronger relationships with your audience and improve your channel’s overall performance.
Q: What is VidIQ’s channel audit feature?
A: VidIQ’s channel audit feature can help you identify areas for improvement on your channel. By analyzing your channel’s performance and suggesting ways to optimize your content, VidIQ can help you take your channel to the next level.
Q: How can I get support from VidIQ?
A: VidIQ offers excellent customer support to its users. You can reach out to VidIQ’s support team via email or social media for assistance with any questions or issues you may have.
Q: How much does VidIQ cost?
A: VidIQ offers both a free version and a paid version with additional features. The paid version starts at $7.50 per month and offers more advanced tools and analytics.
Are you looking to improve the visibility of your YouTube channel and get more views on your videos? Look no further, because today we’re going to be talking about YouTube SEO!
Search Engine Optimization. In the context of YouTube, this means optimizing your channel and videos so that they show up higher in search results and suggested videos, ultimately leading to more views and subscribers.
Now, let’s dive into some key areas that you can focus on to improve your YouTube SEO:
Keywords: Just like with any other type of SEO, using relevant keywords in your title, description, and tags can help your videos rank higher in search results. Make sure to do some keyword research to find out what terms people are using to search for content related to your channel.
Video titles: Your video title is one of the first things that viewers will see, so it’s important to make it catchy and descriptive. Try to include your target keywords at the beginning of the title, as this can help improve your ranking.
Video descriptions: Your video description should provide more context about what the video is about and should also include your target keywords. Make sure to use a mix of short and long-tail keywords, and include a call-to-action to encourage viewers to subscribe to your channel or watch more of your videos.
Tags: In addition to including your target keywords in your title and description, you can also use tags to help your videos rank higher in search results. Make sure to use a mix of broad and specific tags, and consider using relevant hashtags as well.
Thumbnail images: Your thumbnail image is another key factor that can influence whether or not someone clicks on your video. Make sure to use a high-quality image that accurately represents the content of your video.
Consistency: Consistency is key when it comes to YouTube SEO. Make sure to upload new videos on a regular basis and stick to a specific content schedule to keep your audience coming back for more.
Playlists: Creating playlists on your channel can help improve your ranking, as it keeps viewers on your channel for longer periods of time. Make sure to include a mix of your own videos as well as relevant external content.
Collaborations: Collaborating with other creators can help expose your channel to a new audience and improve your ranking. Make sure to choose partners who have a similar target audience to your own.
Annotations and end screens: Annotations and end screens are a great way to encourage viewers to interact with your content and subscribe to your channel. Make sure to use these features to promote your other videos and playlists.
By focusing on these key areas, you can improve the visibility of your YouTube channel and get more views on your videos.
Don’t be afraid to experiment and see what works best for your channel – the more you practice, the better you’ll become at YouTube SEO!
Key factors for YouTube SEO and Ranking #1 on YouTube
Video Metadata and Optimization
Factor
Tips
Examples
Title
Use target keywords, keep it clear and concise.
“Easy Vegan Pasta Recipe in 15 Minutes!”
Description
Add keywords, links, and a summary of the video.
“Learn how to make a delicious and easy…
Tags
Use relevant tags related to your video content.
“vegan pasta, quick recipes, easy cooking”
Thumbnails
Use eye-catching, high-quality images.
A colourful image of the finished pasta dish
Engagement Metrics and Optimization
Factor
Tips
Examples
Likes
Encourage viewers to like the video if they found it helpful.
“If you enjoyed this video, please…
Comments
Ask viewers to comment with their thoughts or questions.
“Let me know your favourite pasta…
Subscribers
Remind viewers to subscribe and turn on notifications.
“Subscribe and hit the bell icon…
Shares
Make it easy for viewers to share your video on social media.
“Share this video with your friends…
Watch Time and Audience Retention
Factor
Tips
Examples
Watch Time
Create engaging content to keep viewers watching till the end.
Use interesting visuals, animations, …
Audience Retention
Monitor audience retention to identify drop-off points in your video.
“At 2:30, 60% of viewers stopped…
Playlists and Series
Factor
Tips
Examples
Playlists
Organize videos by topic or theme.
“Vegan Recipes”, “Quick Meal Ideas”
Series
Create a series of videos to encourage binge-watching.
“Pasta Lovers: Episode 1 – Vegan Pesto”
I hope this article has been helpful in your journey to improve your YouTube SEO. If you have any questions or want to share your own tips, feel free to leave a comment below!
Q1: How important are keywords in YouTube SEO?
A1: Keywords play a crucial role in YouTube SEO as they help your video appear in search results when users search for related content. Using relevant keywords in your video title, description, and tags can significantly improve your video’s visibility. According to a study by Backlinko, videos with an exact keyword match in the title have a slight advantage over those that don’t.
Q2: How does the length of a video affect its performance on YouTube?
A2: While there’s no strict rule on video length, longer videos tend to rank better on YouTube because they generate more watch time. Backlinko’s study found that the average video on the first page of YouTube search results is 14 minutes and 50 seconds long. However, it’s essential to maintain audience engagement throughout the video, as a high audience retention rate also contributes to better ranking.
Q3: What is the impact of user engagement (likes, comments, shares) on video rankings?
A3: User engagement plays a significant role in video rankings on YouTube. YouTube’s algorithm takes into account factors such as likes, comments, shares, and subscribers to determine the popularity and relevance of a video. Backlinko’s study revealed that videos with higher engagement levels (likes and comments) tend to rank higher on YouTube search results.
Q4: How important is audience retention in YouTube SEO?
A4: Audience retention, or the percentage of your video that viewers watch, is a crucial factor in YouTube SEO. YouTube favors videos with high audience retention, as it indicates that viewers find the content valuable and engaging. High audience retention can lead to better search rankings and more visibility. Aim to keep viewers engaged throughout the video by providing valuable information, maintaining a good pace, and avoiding long intros or unnecessary content.
Q5: How can I optimize my videos for YouTube search and suggested videos?
A5: To optimize your videos for YouTube search and suggested videos, focus on the following factors:
Video metadata: Use relevant keywords in your title, description, and tags. Make your title engaging and descriptive. Write detailed video descriptions with keywords and timestamps (if applicable).
User engagement: Encourage likes, comments, shares, and new subscribers by interacting with your audience and creating high-quality content.
Watch time and audience retention: Create engaging content that keeps viewers watching until the end of the video. Monitor audience retention to identify areas for improvement.
Thumbnail: Use high-quality, eye-catching images that accurately represent your video content.
Q6: How can playlists improve my video’s performance?
A6: Playlists help organize your content and increase overall watch time by encouraging viewers to watch more videos from your channel. When you group related videos into a playlist, it’s more likely that viewers will watch multiple videos in a sequence, leading to higher watch time and improved SEO. Additionally, playlists themselves can appear in search results, potentially driving more traffic to your channel.
Q7: Does backlinks help gain views?
A7: Growing backlinks can show authority. You can get those organically or use a service like LinkLifting.
So you’ve decided to start a YouTube channel? Perhaps you’ve had one for a while and just never got around to writing a bio. Regardless of the reason you’re here right now, the important thing is that you are here.
The YouTube bio—or “about” page—is often overlooked, and not without good reason. Think about it; how often do you check out a YouTuber’s about page? It’s a few clicks off the beaten path, and the chances are you already know what you need to know about them from the video. And, of course, the fact that so many people neglect their YouTube bio is another reason why so many other people never bother to look at them.
A good YouTube bio about us page summarises in the first 170 characters the core premise of the channel. WHY they would watch your content, what value they will get from you. Do not lead with who you are, you can add that later in the bio. Your bio is there to hook people – make them curious.
These are perfectly valid reasons for thinking a YouTube bio is unnecessary. However, they are built on a flawed premised. You see, the YouTube bio isn’t for viewers.
Of course, it should be there if they want it, but the reason to have a well written bio has more to do with Google than it does the person clicking on your videos.
Why a YouTube Bio is Important
One word. Or, rather, one acronym; SEO. Search engine optimisation is the reason you should put some effort into your YouTube bio. And your video descriptions, for that matter, but that deserves a post of its own.
The YouTube recommendation algorithm is not the be-all and end-all of video discovery. Sure, getting favoured by the algorithm will see mountains of traffic flowing your way, but Google’s regular old search engine shouldn’t be neglected.
Many people come across YouTubers, not through searching YouTube itself, but through searching Google and having a few video recommendations thrown their way. But Google needs to know that the videos—and the YouTuber making them—are relevant to the search term in question, which is where you bio comes in.
How to Write a YouTube Bio
So, hopefully we’ve impressed upon you how important your bio is for comprehensive growth, but how do you go about making sure it is up to the task of bringing in those organic search results? Why, with our handy list of tips, that’s how!
Tell Viewers What to Expect From Your Channel
This one isn’t as important from an SEO point of view—though search engines are getting smarter all the time—but it is important for those few intrepid users who do find their way to your about page.
Remember, even if the only reason a page exists is for SEO purposes, you should always aim to write it so that it reads naturally and contains useful information. If for no other reason than search engines are always improving, and they could well come up with a way to detect whether your bio reads naturally before long. It’s better to write good content from the start than have to go back and change things because of a search engine update.
Put the Important Stuff First
Humans, sadly, have a remarkably short attention span. And its getting shorter all the time. If you have something important, something that you want viewers to know if they read your about page, put it at the top.
More than that, make it compelling. In an ideal world, someone reading your bio would take in the whole thing before moving on, but in the absence of that ideal world, you should aim to make sure they take in the vital stuff before they click away.
Use Keywords
This is where we start getting into that SEO we talked about. You’re going to want to squeeze a few keywords in there. Again, your priority should be to write useful, natural-sounding copy, so you might need to put your thinking cap on for some of the more awkward keywords.
As for what those keywords are, this is where you’ll need to do a little research. There are many ways—both free and paid—to find keywords, including just using Google auto-suggest. The trick is to find keywords that are as underserved as possible while still being in demand enough to bring an audience. A plumbing company in Toronto would be foolish to try and target “plumbing” for their keyword because there would be far too much competition, but “emergency plumbers Toronto” would be a good fit with a smaller audience.
If you focus on a specific type of content, highlight that. If you primarily do Photoshop tutorials, don’t just target “image editing”, mention Photoshop.
Treat it Like a Business Page
This part is important because, SEO aside, a lot of people who seek out your about page will be looking to contact you for some reason or other. In the best cases, that reason will be something like a brand deal offer, or to talk about a collaboration.
Make sure your contact details are up-to-date. Google hides your contact details, so you don’t just get inundated with spam from bots scraping the page, but you want legitimate enquiries to be able to reach you. You can also take this opportunity to politely mention any kind of correspondence you are not interested in. For example, tutorial channels often get inundated with requests for direct help, which, for larger channels, is not feasible. In these cases, a little note asking people not to use these contact details for that reason might save you a lot of time in the long run.
Final Thoughts
In truth, your bio is not the most important thing you will craft for your YouTube channel. Organic Google search traffic is important, but, for most YouTubers, it is far from the largest source of traffic. And most of the organic search traffic ends up going directly to a video page.
Still, if you are looking to get noticed on YouTube, there is no denying that SEO is a factor, so there is no sense in neglecting your bio for the sake of half an hour’s work. Just remember to research keywords, put the important information up top, and give an accurate account of what your channel is for.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
YouTube video descriptions are perhaps one of the most criminally under-used tools available to YouTubers, so if you are one of the YouTubers who doesn’t take full advantage of their video descriptions—don’t worry, you’ve got a lot of company.
However, we do need to fix this.
YouTube video descriptions are important for a range of reasons, from searchability to usability. From information to promotion. In this post, we’re going to cover all of the things you can—and in some cases, should—do with your YouTube description. So, whether you’ve been wondering how to write a YouTube description, or you’ve never much cared before, this article is for you. Let’s get into it.
Be Descriptive
Let’s start with the basics. When you write your description for a YouTube video, you should make sure it is actually descriptive of what the video is about. If a viewer takes the time to look at the description, you don’t want to leave a sour taste in their mouth by not giving them what they want out of it.
Or worse; giving them a description that is not accurate.
See More
Be sure to make smart use of the fold. When your description is displayed, by default there will be a couple of lines and then a “see more” link. You want to make intelligent use of those first couple of lines, because viewers aren’t always going to click that “see more” link.
Get the basics of your description across as quickly and succinctly as possible. If the viewer is hoping for something specific from your video and is checking the description to save time, you should make sure they get the required information. If they don’t, they might just leave. And, if you are promoting something in your description, try and entice the viewer to click that “see more” link.
Write Searchable Descriptions
Descriptions are not just for the viewers, of course, they are also for the search engines. At the moment, search engines can’t (or don’t) search the actual content of videos when delivering their results, so you are forced to rely on well-written titles and descriptions to drive that organic search traffic to your content.
Do a little keyword research on your video’s topic, and try to find keywords that are low-competition while not being completely dead. The idea is to avoid competing with the biggest players in the niche while still using keywords that people will be searching for.
Be sure not to overstuff your descriptions with keywords, though. They should still read naturally and be of value to the person reading it.
Use Hashtags
It’s not as commonly known as it probably should be, but YouTube allows users to search by hashtag, just like all the other social media platforms. Likewise, YouTubers can use hashtags in their descriptions to ensure that their videos become part of those hashtag searches.
There is no hard rule on picking hashtags. It is not like keywords—where lower competition is better—because almost by definition, a low competition hashtag is worthless. Hashtags are a function of trend, and if it’s not trending, it almost doesn’t exist.
Instead, focus on finding the most relevant hashtags to your content. You may also be using hashtags to coincide with an event of some kind.
Promote Things
If you have things to promote—another channel, a book, a course, etc—be sure to put all the links in your description. There are only so many plugs you can squeeze into a video before your viewers start to get annoyed about it. And it’s really not that many.
Your description is a different kettle of fish altogether, however. If a viewer is looking at your description, it’s because they’ve made a special effort to come down there and view it. As long as you’ve covered the basics and provided an accurate and informative description of the content, they won’t mind seeing a few links to things you’re promoting.
If you are linking out to things under an affiliate referral system, such as linking to a product you featured through an Amazon Affiliates link, make sure you disclose that in your description. Viewers often don’t mind affiliate links, but they don’t like you being sneaky about it.
On a related note, you should also try and slide some links out to any YouTubers you might have collaborated with, or perhaps clipped in your video. It’s good to maintain positive relationships with other YouTubers where possible.
Implement Chapters
Chapters are a relatively recent feature on YouTube, but an incredibly useful one. If your video can be broken up into distinct sections in any meaningful way, we would strongly suggest adding chapters.
Adding chapters is easy enough. Note that you must have at least three chapters, and your video needs to be at least 10 seconds long. You add chapters by heading to your video description, and creating a list of timestamps, with the first one being 0:00. So it could look something like this;
0:00 Intro
1:23 Chapter One
3:45 Chapter Two
When implemented, the play progress bar of your video will be broken up into sections corresponding with your timestamps, and when the viewer hovers over a section, it will show a label saying the name you have given it.
Make it Entertaining
Last—but certainly not least—make it entertaining. Always remember that the content you put here is ultimately designed for human eyeballs, and humans get bored very easily.
This becomes even more important if there are promotional things in your description. It would be a shame to miss out on an affiliate referral because a viewer gave up before getting to the part where your referral links are.
Final Thoughts
Descriptions are far more important than many YouTubers give them credit for, and that importance goes beyond just having something that a potential viewer can read. For evergreen content, a well-written description can ensure that organic views keep rolling in long after the algorithm has moved on. Descriptions can generate significant additional revenue with promotional links.
Now go, and write your descriptions well!
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
You can paint pictures using only your fingers, but it’s doubtful you’d be any good at it unless you are Iris Scott.
All accomplished artists use tools to help them express their creativity; one tool helps them draw perspective; another helps mix colour.
As a YouTube creator, if you’re only shooting a video quickly, then uploading it after basic editing, in your own way, you are painting with your fingers.
The top YouTubers use a range of tools to help create and promote their work. Some help to make the videos more entertaining, while others allow their videos to rank well.
This article looks at ten products you could add to your YouTube video creation toolbox. Five help the visual/production process, and the other five help you with SEO/ranking.
Let’s jump right in.
Visual / Production Tools For YouTube
These five tools help you to transform your videos from dull talk-to-the-camera sermons into more expert productions.
There are tools for graphics and editing, libraries of sound and b-roll footage, and tools for captioning your content.
Adobe Creative Cloud – YouTube Video Production Tool
Occasionally you want a tool to edit photos, sometimes you need a tool to polish audio, and you always have to edit your content.
Adobe Creative Cloud is a suite of tools that help you to produce professional-quality content. For one monthly price, you get access to over 20 applications that are used by many of the top creators in the business.
You could hunt around for individual alternatives from other providers. Some you’ll be able to find free of charge, others you’ll be able to hack together using free trials, but you should want to use the best. And the best thing about Adobe Creative Cloud is that all the tools in the suite work happily together. So you’ll never have to hunt down file convertors, and you’ll be able to use tools that you hadn’t consider trying before.
For YouTubers, the centrepiece of Adobe Creative Cloud is Premier Pro, the industry-leading video editing software. You’ll need a decent computer to run it on as it’s quite resource intensive.
While there is no free trial for the Creative Cloud collection of tools, you can trial some of the individual ones for 30 days. Adobe Creative Cloud works on both Windows and Mac.
Website: adobe.com
Price: $49.94 per month for access to all tools.
Storyblocks – Youtube B-Roll and Audio Library
Give your videos extra flair with B-roll footage and sound effects. These types of assets are available free of charge on some stock-footage websites, but the choice of clips is small, and many are overused.
Storyblocks is a paid stock-footage website with 1.5 million videos, images, and sounds you can edit into your content.
All media is copyright-free and easy to find using categories and tags.
Want to cut to a person crying to emphasise a point? Storyblocks has a choice of over 1000 videos.
Video is available in a variety of resolutions including 4K, and most clips are under 35 seconds long. The audio clips include sound effects, short tracks, and shorter loops which you can, well, loop to get the length you desire. If you need the sound of a hammer bashing on stone or an ambient backing track, you’ll find it on Storyblocks.
You can buy a lower-priced subscription to access only video or sounds, but these are quite restrictive.
Much better to buy a pass for unlimited access which is $65 per month. Plans are flexible, and you can sign up for only a month if you like.
You can also link your YouTube account to Storyblocks and let their automated software handle copyright infringement claims too.
Placeit – YouTube Intro/Outro Tool, Channel Banners, Logos and End Screen Templates
Becoming successful on YouTube is very difficult to do without branding yourself. The immense volume of videos means you must build a recognisable image so that users can spot you in the search results and suggestions.
Of course, your branding needs to look good too. Crummy photoshop skills can make your videos stand out – but for all the wrong reasons. So use a service like Placeit to help you design and build a professional brand image.
Placeit has dedicated tool to help you design and produce YouTube intros and outros and has hundreds of templates to pick from. You can also design custom logos and animate them too.
It’s likely as a Youtuber that you will want to cross-promote content on social media as well. Placeit has tools for creating Instagram stories and videos, and templates for Facebook covers.
Placeit is cloud-based, so you use all the tools via your browser. One price of $14.95 per month allows you to access all the functionality, and you can make a small saving paying upfront for an annual subscription.
Not all the people watching your content will view it in the same environment. Some will view your content in comfort sat on the sofa, where they can hear your voice clearly. Others will be on the move, on a bus or in a cafe, where listening can be difficult.
For some viewers, the location doesn’t matter at all: you exclude the hard of hearing when you don’t make your content accessible to all.
Rev doesn’t charge a fixed fee for its service; you instead pay based on the length of your video. Prices start at $1.25 per minute, so you always know exactly how much it will cost you upfront.
If you want to use music by real artists in your videos, but worry about copyright issues, then you should try out the music licensing service from Lickd.
Designed expressly for YouTube content creators, Lickd has thousands of real songs to choose from by genuine artists.
You have to license each track individually, and Lickd set the cost dependent on your YouTube audience size. If you have under 50 thousand views on average for your videos, then prices start at $8 per track.
You’re not allowed to remix or change the music in any way, though you can edit for length. And while there aren’t too many well-established artists on the site yet, it’s early days. The more creators that use the service, the more artists Lickd are likely to attract.
You might create the best content around, but if you don’t choose the right keywords, or make the most of your metadata, then your channel may as well be invisible.
The following five tools help give you the best chance of your content being seen.
Google Trends
Google Trends gauges the popularity of any topic over time. It’s a way to discover which subjects are hot or not.
Google Trends can also help you plan the release of content for annual events. For example, if you want to know the best time to upload Halloween-themed content, the chart below shows you that interest starts to climb in mid-September. Maybe a bit earlier than you might have thought?
You can also use Google Trends to compare subjects, which can help you to narrow your focus when brainstorming ideas.
Google Trends is free to use and has lists of daily trends and real-time search trends, so you can see what’s creating a buzz online today. You also can view trend data by country, so you can find out what’s popular in your corner of the globe.
VidIQ is a tool that aims to help you grow your channel in two broad ways.
First, vidIQ helps to maximise organic reach by helping you select the best tags, and choose the right keywords for your title and description. VidIQ works as a chrome plugin that displays extra data directly on the YouTube website.
Once your videos have gone live, vidIQ keeps you on track by letting you know which of your videos performs well. The software also audits your content and can highlight issues, like which videos aren’t part of a playlist, for example.
There is a free option for the software, though this is restricted in functionality. To make the best use of the tool, you need to buy a subscription. The ‘Boost’ level is the best option as it allows you access to vidIQ’s keyword engine and permits you to track 20 competitors.
VidIQ is popular with many large and successful channels.
Website: vidiq.com
Price: From free, though you need a subscription to get the most from the tool. Starting at $7.50 per month.
TubeBuddy
TubeBuddy is a competitor of VidIQ and offers similar features, and uses a chrome extension to display keyword and video information on the page of YouTube’s website.
TubeBuddy also offers ideas for tags and other metadata when you upload a video. It advises on best practices to have your video rank as high as possible. It reminds you to add cards, end screens, and other essential parts that add up to make a successful YouTube video.
There is a limited free option to give you an idea of what the software can do, but to get lasting benefits, you need to take out a monthly subscription. Pricing starts at $9 per month for the ‘Pro’ level, though you can save 50% if you have less than 1000 subscribers.
Of course, you will only need to use either TubeBuddy or vidIQ to manage your channel, while they are both excellent, vidIQ has the slight edge.
Website: tubebuddy.com
Price: From $9 ($4.50 if you have less than 1000 subscribers.)
YouTube Autosuggest
Sometimes thinking up new content ideas is hard. But it can be time wasted, too, if you don’t perform keyword research first to see if your ideas are even popular.
Fortunately, there is a free way to check if people have an interest in your idea, and that is on YouTube itself.
You may have noticed when you begin typing in the YouTube search bar a dropdown box appears with a list of options. These show a list of search terms that users are already using on YouTube to find content.
Use the auto-suggest feature to find and validate your content ideas.
When you are compiling ideas from YouTube Autosuggest, also make use of the underscore character ‘_’. It acts as a wildcard when placed between two words. Here is an example.
YouTube is giving you content ideas free of charge! Take this method a step further and combine the autosuggest search terms with the free version of vidIQ. You can see which of the ideas are popular and which you have a chance to rank with.
Morning Fame is a website rather than the chrome plugin functionality of vidIQ and TubeBuddy. Morning Fame provides analytics for uploaded videos and a keyword tool to plan future content.
The analytics section gives a good historical overview of your channel’s performance. And offers suggestions on which of your videos perform best for your audience, and recommends which type of videos you should try to replicate.
Morning Fame also benchmarks your channel against to similar ones.
The keyword research tool suggests content ideas, and rates your chance of ranking for them considering your channel size.
Once you pick a target keyword, Morning Fame rates your channel’s chance of ranking for the keyword.
Morning Fame offers two levels of subscription. While both have full access to analytics reporting, if you want more than occasional access to the keyword research tool, you’ll need to choose the Plus plan at $12.90 per month.
Website: morningfa.me
Price: From $4.90 per month.
Conclusion
You’re unlikely to establish a channel on YouTube without using tools. Some tools help to make your videos compelling, and others help find best keywords to rank. There are 500 hours worth of videos uploaded to YouTube every minute, and you need to work hard to make yours stand out.
You need to add intros/outros to brand your videos, use B-roll and sound clips to enhance your content, and then make sure to edit your content well so that it engages viewers.
Finally, if you don’t take advantage of tools to help you plan and promote content, you will fall behind your competitors who will surely be using them.
If you need more help with equipment, software, artwork and other YouTube things then I have a list of EVERYTHING I use on my resources page.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
Getting more views on YouTube is the ultimate aim for all YouTubers.
More views equal more money from the YouTube partner program. So you should seek out ways to get an edge over your competition and get more views for your content.
One way to get more views for your channel is to get the YouTube algorithm to recommend your videos. YouTube attempts to keep viewers on its platform by suggesting another video on the same topic to keep the user watching.
One way to assist YouTube in understanding your channel content topic is by adding keywords (tags) to your YouTube channel.
This article explains what YouTube channel keywords are, how you can choose the best ones for your channel, how you add them in YouTube Studio.
YouTube Keywords – Video vs Channel.
You probably already know that when you upload a video to your YouTube channel, it’s good practice to add some tags or keywords. YouTube uses these keywords to help it understand the topic of the video content.
For example, I made a video all about adding tags to YouTube videos. I made sure to use the keywords ‘YouTube video tags for search’ and ‘how I tag my YouTube videos’. These are potential keyphrases people might type in the YouTube search bar.
As for the tags, I took those keyword phrases and mixed them up to use as a start point for my video. Here they are:
As you can see, video tags get very specific about the content of the video. And I make my videos with a singular focus on purpose, so that they provide educational information on a narrow, niche, subject.
It helps viewers to find my videos and get the exact information they need.
So, What Are YouTube Channel Keywords?
For YouTube channel keywords (tags), you need to be painting with a much broader brush. If you make videos about cooking pasta dishes, then your video tags may contain words like ‘penne’, ‘farfalle’, and ‘linguini’, depending on the recipe you are cooking.
But your channel keywords need to communicate the overall topic of cooking pasta dishes. So you should use broader keywords like ‘cooking pasta’, ‘Italian food’, and ‘Italian cuisine’.
This also highlights the importance to you of focusing your YouTube channel on one general topic. There is no point on uploading a video on cooking pasta one day and one on growing tomatoes the next day. Those are two separate topics.
Uploading content for a number of topics to your channel will confuse YouTube. It works against how the algorithm operates when it suggests videos to viewers to watch next.
If you want to create videos on a different topic, create another channel. You can easily set up a second channel under the same Google account.
How to Choose YouTube Channel Keywords
OK, so now you understand that your channel keywords should be broad–how do you find YouTube channel keywords?
If you have access to a keyword tool, then you can perform a search to come up with ideas for keywords to use. But, you don’t need to over analyse selecting your keywords. You’re telling YouTube what your channel is about, not trying to rank a page in the search engines.
Browse similar channels to yours and pick up broad keywords, create a list, then add in others that you can think of.
Next circle the ones that best describe the overall topic of your videos.
Seriously, don’t overthink this.
How Many YouTube Channel Keywords Should You Use?
Don’t go overboard on the number of keyword tags you use for your channel either. Choose 5-7 keywords that are most appropriate for describing the overall topic of your channel.
It has been suggested that the more keywords you choose the more this dilutes the effectiveness of each individual one. In the example below, the channel owner has used too many diverse keywords to describe their channel.
Is the channel about music, massage, yoga, or even fresh air!? Keep your keywords on message, so they communicate the central topic of your channel.
So now you know what to put in YouTube channel keywords, next we’ll look at how to add them to your channel.
How to Add YouTube Channel Keywords
Make sure you have logged into YouTube with your Google account and select the icon in the top right-hand corner of the screen.
From the drop-down menu, select ‘YouTube Studio’.
When the YouTube Studio screen loads, select ‘Settings’ at the bottom of the menu on the left.
In the window that pops-up select ‘Channel’.
In the next screen, you will find the box to add your keywords. Add your 5 – 7 chosen keyphrases by typing them in and hitting enter after each one.
Once you have entered them all, hit save, and you’re all set.
If you want to check on, or change, your YouTube channel’s keywords, simply navigate back to the above screen to repeat the process.
YouTube Channel Keywords Tips Conclusion
Entering some YouTube Channel tags, or keywords is best practice. The tags help YouTube understand your channel topic, which should make it easier for them to suggest your videos to viewers.
Most of the videos watched on YouTube are as a result of the YouTube suggestions. So if you want more views, and more Partner Program earnings, set your channel tags today.
Here is a handy summary of what you have just learned.
Keep your channel tags/keywords broad and on topic.
Only use 5-7 keyphrases so as not to confuse YouTube or dilute effectiveness.
You can use a YouTube keyword generator, but it is not necessary.
You just set your camera up and go. But what about gaining the traffic to your video? From a search engine perspective, the title and description of your YouTube video is equally as important as the actual video content.
A professionally written title can be the decision as to whether someone clicks to watch or keeps on scrolling
YouTube categorizes it’s video like any other web page on the internet, each video has its own unique URL and meta tags are created to help search engines like Google categorize your video and make them searchable.
The title of your YouTube video becomes the title tag for search engines. A bad title will mean you will not show up in search engine results and therefore traffic will not find you. A good title will hugely improve your click through rate and traffic.
So how do you write a good YouTube title?
Title Length is crucial
Before you begin creating your title you need to consider that Google truncates titles around the 60-character mark simply due to the pixel width limit. They attempt to truncate at the nearest word break to 60 characters.
What you need to remember in regards to YouTube is that every video that appears in search also contains the phrase “YouTube – “ which uses up roughly 10 characters leaving you 50 characters to play with to create a compelling clickable title
Do your keyword research
Creating your YouTube title will require a small amount of research to make it as successful as possible. To begin this, have a good idea of what keywords you want to include, what words you want your video to appear for on google search.
For example let’s say you’ve created a cookie recipe video you probably want to rank for the words “cookie recipe” plugging that into Google’s Keyword Planner shows that there are roughly 100k – 1M searches a month and a whopping 2642 related keyword searches.
Utilise this to find keywords with low competition, ideally a search between 1k and 10k to begin with as this will be easier to rank for. Use various keyword tools such as Google Trends and Keyword Sh*tter to help you define a title with a distinct identity that you think will rank
A little tip if you do have extra characters remaining is to include the word ‘video’ – this really helps search engines distinguish that your content will contain a video, and in certain niches such as cooking, baking, how to guides many people will search specifically for a video so it can help you rank higher and get high quality click throughs from people intending to watch a video.
Boost your click through rate (CTR) on your YouTube Title
You have a solid idea of the keywords and phrases you want to use in your title, you know how long your title needs to be and you know to add the word video if you have the character space.
Now you need to create the full title that will increase the chances of people clicking into your content.
Include your keyword as close to the beginning of your title as possible, YouTube places more weight on this and therefore your video will appear higher in searches for that phrase and increase the likelihood that searchers are actually looking for the content you’ve created.
For the remaining characters in your title there are other tools such as including a number in your title – this has been proven to increase CTR.
Using emotive language and descriptive adjectives will compliment your keywords and increase the likelihood that your audience will want to click into the video.
One thing you need to avoid is clickbait titles, YouTube has cracked down on this in a huge way if you get a high number of clicks and then drop offs YouTube will assume your title is misleading and viewers are not actually finding what they expected.
It is highly likely YouTube will then bury this video and think twice about recommending your videos to new viewers in the future so play by the rules and keep on the right side of emotive when creating your title.
If you need help with mastering the right keywords, descriptions and tags to help you rank your videos higher on YouTube why not try TubeBuddy and VidIQ – Since I added them to my tool kit I have tripled my channel growth.
Learn from others in your niche
If you are struggling with your YouTube title why not look around your niche?
Plug into YouTube what you think you would search to return your video and take a look at the competition, are the views what you would like on your own video? What about videos that have not performed as well is there something you can learn from their mistakes?
Do not ever directly copy your competitors but I recommend doing this for each video you upload, it’s a good learning exercise on what titles and keywords are working in your niche and what are not
Analyse your YouTube Title
By this point you should have a fully optimized YouTube title of approximately 50 characters, this should contain the keywords you want to rank for and descriptive emotive language around this keyword. Ready to publish? Wait right there. Before you hit publish why not use a Headline Analyser to check over your YouTube Title.
The CoSchedule Headline Analyser is a free tool which is perfect for helping you craft the best YouTube title possible.
The Headline Analyser gives you a whole heap of data to work through, it gives your current headline a score and helps you improve it by explaining which type of words you’re missing with categories of common, uncommon, emotional and power. It also demonstrates a preview for both Google search and Email results to help you craft the best Title.
As you continue creating and crafting YouTube Titles the keywords research should become easier and you’ll start getting analytics results to understand which words and phrases are working well for you and which words you should continue using.
Each niche is different, so it is important for your first few videos you follow the above steps and then combine the advice with your analytics to reach your perfect audience every time
If you need more help with your channel why not check out my resources page where I list all my secret tools and websites I use to super charge my channel growth.
YouTube is the second largest search engine on the internet, after Google. Over 3 billion searches are processed by YouTube in a month, with up to 500 hours of videos being uploaded every minute.
This means that if you have a YouTube channel and you want to get viewers, you have to work really hard to make sure your video appears at the top, or near the top, of search results.
You may have better content than your competitors but success is not just about working hard. It’s about working smart. In addition to producing quality content, you also have to make sure your channel is visible. With so many people uploading content all the time, this can prove daunting. This is where Search Engine Optimization (SEO) comes in.
So do YouTube Tags Matter? – YouTube Tags are a throw back to the old days of Website SEO. Tags used to be used to summarize a web page’s content. YouTube tags are not as important as they used to be BUT can be valuable meta data for smaller channels to help categorize content when they first upload videos.
What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing your content such that the search engine, in this case, YouTube, ranks it as one of the top results in search results.
This makes your video visible and increases the quantity of traffic to your site.
Why is it Important?
According to a State of Inbound report in 2018, 45% of marketers invested more in YouTube that year than in any other channel. This means that for you to attract marketers, you have to attract many users who will actually spend time looking at your content because they are interested in it, and are not just passing through.
This is why SEO for YouTube is important. Different search engines have different optimization techniques and YouTube is no different.
We are interested in YouTube tags here but some other techniques are also worth mentioning because they are related to tags.
Finding Relevant Video Keywords
For you to create content that will attract viewers to your site, you need to know what your audience is interested in and how they talk about it. You can do this by simply typing a keyword in the YouTube search box. As you do so, the autocomplete feature will suggest popular searches related to what you’ve just typed in.
You can also use different tools for this like TubeBuddy and Ubersuggest – Tubebuddy can help you deep dive into keywords and maximize your titles for better breakthroughs – you can download the plugin on their website.
You can also compare how frequently different keywords are used so you can know which keyword is most likely to appear at the top of search results.
A free, accessible tool you can use for this is Google Trends, which has a YouTube search option for specific keywords for YouTube. Once you know what your target audience is interested in, you can then create your content to suit their needs.
Choosing the Title
While your title should communicate what your video is about, it should also grab attention. Use concise, catchy phrases that resonate immediately with your audience.
Remember to incorporate keywords as naturally as possible into your title without deceiving your viewers.
Like the title, it should be concise and attractive. Keep in mind that while Google allows up to 1000 words in the description, only the first about 100 words will appear above the “show more” link, so you have to make the first part of your description compelling and convince the viewer to look at the rest of your description.
Include relevant keywords here as well.
Using Thumbnails
This is the image that appears with your video. A great video could lose potential views if it has an unappealing thumbnail. A thumbnail is just as important as a title in grabbing and holding attention.
YouTube has auto-generated thumbnail options that you can use, but for better results, a custom thumbnail would be more effective. 90% of the best performing YouTube videos have custom thumbnails.
Note that for you to use a custom thumbnail your channel has to be verified by YouTube.
Putting Your Video in a Category
You can link your video to others with similar content by adding a category to your video in the Advanced Settings.
This increases its chances of winding up in different YouTube playlists and will in turn increase your channel’s visibility. Do some research to see who else is in the category you’ve picked. In addition, check whether your target audience also follows those creators.
Finally, check how the creators in that category make their videos to know whether your content is a good, or better than theirs. The Creators Academy at YouTube takes users through a comprehensive process to help them determine what best category to put their video in.
Renaming Your Video File Using A Target Keyword
Before you upload your video, you can incorporate your top keyword in the video file. Because YouTube won’t actually watch your video to know its content, it will use your keywords, so you want to put them in places they can be detected by YouTube.
This way, the YouTube algorithm will read your keyword in your video’s file name along with the code.
Encouraging Subscription
Make it as easy as possible for your viewers to subscribe to your channel, or to watch similar videos by you by having the option very clearly displayed in the video.
Using Video Tags
Finally, we come to YouTube, or video tags. These are words or phrases which you can use to give more context about your video and let YouTube and your viewers know what your video is about.
Using video tags helps to rank your videos higher in search results. They are thus an important search SEO tool.
Although some studies have shown that tags play a small role in ranking a video, this doesn’t mean that you shouldn’t spend some time on them. For famous celebrities who have constant streams of visitors to their pages, tags may not be necessary.
However, for creators with a niche audience, or who are just starting out on YouTube, tags can effectively boost the ranking of the video, leading to more visitors, which in turn raises the ranking of the video further.
Tags are also important if your name as a creator, or your subject content, constantly gets miss-spelled.
Finally, tags teach YouTube that you belong to a certain category.
This will remove you from the large number of anonymous creators constantly uploading content and place you in a smaller niche which will increase your chances of visibility as there will be less competition in your category.
How to Add Tags to YouTube Videos
Beginning in the channel dashboard, where things like your subscribers and revenue appear. On the left-hand side of the screen, click on settings.
Click on channel below settings. This where your tags are. To add a new tag, click on the white empty space, type something and click enter to make it a new tag.
Now we’ll look at some tips on how you can tag your videos for better visibility on YouTube.
Make Your Primary Keyword Your First Tag
The tags you use have to actually relate to your video, otherwise you’ll be deceiving your viewers.
Therefore, since YouTube pays a lot of attention to your first tag, try as much as possible to have it as your primary keyword.
Use Common Keywords from High Ranking Videos
If you want to know how your keyword ranks online, you can search for your keyword on YouTube. Open the top 3-5 videos that are most closely related to your content.
The videos you pick don’t have to rank at the very top, but they have to be relevant. Check the tags on these videos and pick the ones that most relate to your content.
Having tags similar to top ranking videos will increase your chances of visibility.
If you find it difficult to think of keywords, you can use different online tools to generate keywords. Here are some examples.
Keyword Keg
This tool gives different statistics like search volume, competition, SEO difficulty, trends, keyword power, suggested keywords, off-page, and on-page difficulty.
Once you enter the target keyword these different parameters come up. It also has the option of filtering results according to country and language.
VidIQ
This tool shows keywords related to your target keyword, the related score, the search score, search volume, and overall score, which is a combination of all these.
A powerful plugin that combines productivity tools with deep dive stats to super charge your rankings and views.
VidIQ is creator focused and continues to add and improve its tools including recent add-ons like fast title and description translations to help you rank in foreign languages. You can get their free plugin by going to their website.
Keyword.io
This tool gives you other related keywords once you’ve typed in your target keyword.
In addition to these, it also provides their search volume, trends over the past 12 months, and suggested hashtags and prepositions you can use with your keyword.
Use Keywords with a High Search Volume
Some keywords are more commonly used in search for particular content. Using commonly used keywords for your tags can serve to amplify your visibility to YouTube. Of course, they have to be relevant to what you’re creating.
You can use Ahref’s Keywords Explorer for this. Simply set the search Engine to YouTube and type in some keywords.
The estimated search volume for the month for each keyword will be displayed in percentages in descending order. From the list, you can pick out relevant keywords with substantial search volume.
Use Specific Categories of Tags.
I tackled this is a video before – You can can categorize your tags to get the most out of them.
Video Specific Tags – Your first tag should be very specific and should have the aim of describing exactly what the video is about.
This will directly place you in the niche your target audience are interested in.
Video Category Tags – Your next tag can be slightly broader and describe the category your video falls under. This will relate it to videos that talk about the same thing and will widen the base of your audience.
Your video can then be recommended along with other videos in a similar category, hence increasing your chances of being seen by more people.
Channel Level Tags – Lastly, you should have a tag that directly mentions your name or the name of your channel. This will link your video to other videos you’ve done that may not be related to your current video but will still be of interest to your viewers.
It will introduce your viewers to other work you’ve done.
Use Phrases Instead of Words
Keywords by themselves are important but sometimes they may be so general that they still hide your video in a long list of other related videos. Using a phrase that is more specific to your content together with the keyword increases your chances of standing out.
This is because your video will now be in a less competitive category. For example, instead of just using the word “make-up” for your video, you can use “how to do make-up” instead.
Don’t be too wordy
Although the maximum characters you can use for tags is 500, you don’t have to use all of them.
You don’t want to look spammy. The optimum number of characters, according to Briggsby, is about 200-300.
Be Relevant
The fact that a keyword has a high search volume doesn’t mean it should be used indiscriminately. Use tags that are relevant to your content.
Don’t Be Deceptive
Avoid using unrelated keywords to trick users to view your content. This could actually get your content removed by YouTube. For example, don’t use the names of famous celebrities or brands just to get people to watch your video.
Don’t Place Your Tags in the Video Description
This is another violation of YouTube policy that could get you in trouble as it can be considered as an intention to mislead users.
Tracking Your Progress
Finally, did you know that you can track your ranking in search results?
You can use different tools for this, and you can track your progress and see how the different SEO techniques are working for your channel. This is an important step to see which of your efforts are actually bringing positive results.
In conclusion, tags alone may play a small role in substantially increasing your views, but, when used together with other SEO techniques, can boost your channel’s visibility.
Upload content consistently and see your rankings rise. After all, even famous celebrities started small before they blew up.
Do Tags Matter on YouTube in 2018 or 2019? — YouTube Tags for Small YouTubers vs Large YouTubers // Video SEO and Video Tags for Youtubers can be used in very different ways. Small YouTubers need YouTube video tags to help the algorithm learn who you are and what your video is about. Large YouTubers use their viewers behaviour patterns to feed YouTube the data it needs to rank the videos without needing the tags as much.
We can grow together, We can learn together… Start Creating!
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