GROW ON MULTIPLE SOCIAL MEDIA PLATFORMS – #STARTCREATINGPODCAST EP 002 // Social media is the beast that runs our life these days. If you have a business, if you want suggestions of a good restaurant, keep up to date with friends, share your good or bad news… then you are likely to do it on a social media platform to maximize the impact is has. Maybe you are like me and you’ve got to that age where all of your friends are getting married, having babies or sharing 8million holiday photos – so you’ll now understand the reach of social networks and social media.
How does this affect you, your brand to expand your business on grow on YouTube? – GOOD QUESTION!
Social media platforms all have their own USP (unique selling point) or feature. Maybe you are great at building a community in a facebook group, promoting yourself on your Facebook page, sharing a stunning image on Instagram, entertaining people with stories or educating people on YouTube. They all have something you need to be using to grow your social media reach.
As of right now (May 2019) I have 6000 subscribers on YouTube and a very engaged active audience that likes to comment, reply and share my videos. If I can amplify their excitement and drive onto Twitter, Instagram and Facebook I can use that to get their friends, family, employees and bosses to see my content and subscribe themselves…. or better still, reach out and work with me as a client.
Ok great… I’ve amplified that passion and I grow to 50,000 subscribers or even 100,000 but only ever make content and interact on YouTube? What happens if that social media platform dies or that account gets blocked or hacked? How will you reach that audience now?
Weird analogy moment – If you ONLY play in one playing field and the next morning its ripped up and houses are built on it…. you’ll have lost it all in the blink of an eye. But if you play in EVERY football pitch, sand box, and bouncy castle…. you’ll always have new friends to play with.
With around 300 million active Social Media users and 500 million tweets per day, Twitter presents a potential that is difficult to ignore. The colossal site is now big news, and savvy businesses are using it to get their message across to the world – for free.
One of the most widely used and accepted internet-marketing strategies in the world today; Twitter offers an inexpensive and highly effective resource for online business enhancement. HD1 Web Design is one of the best services to help you leverage the channel effectively for your business. Whilst Facebook is the major Social Media player and has great role in all business brand awareness but don’t forget Twitter and YouTube in your social media plan.
What’s the point of Twitter? The huge popularity of Twitter can be attributed to its ability to satisfy people’s craving for immediate news. The site also appeals to the vast majority because it is concise, informal and conversational. Most agree that it is less time consuming and the 140-character limit pushes people to be brief and clever.
Showcase your company the best possible way in the virtual world using HD1 Web Design
This online ‘haven for humanity’ boasts of an enormous viral potential. No matter what your reasons are for being in twitter – business, personal or political – it offers the easiest way to spread the word. Twitter can also help you link with other popular social media channels including Facebook, LinkedIn and other networking sites. A distinct “buzz” online can do wonders for your business.
Real Time Connection With Customers
Most twitter users use the micro blogging site to share what is happening around them. We can connect your business message to what is relevant to your customers in real time thereby helping establish a connection with them. Posting great content and engaging with customers helps build credibility, which translates to more business.
Know Industry Trends
Twitter can help a business monitor discussions among customers about the particular industry and get a feel of what their potential buyers are looking for. You can keep abreast of industry trends and note changes in customer preferences. This will give you valuable insights and will aid you in making the right decisions in your business.
A Human Touch To Your Online Brand & Business
When you talk regularly about what your business does, you are giving it a human feel and not just hiding behind a business facade. Customers connect to you more when they are offered a better insight into your business goals, values and everyday dealings. You can trust us to portray your company in a manner that will appeal to your target section.
Twitter lends character to a business. The tone of your tweets can be informative and straightforward, casual or funny – it all depends on what image you want to portray about your brand. Apart from writing in the tone you prefer, we also help identify keywords that are relevant to your market; this helps your business to get into the flow of twitter traffic, making it easier for your potential customers to locate you.
All said, twitter is here to stay and can take your business to the next level. Twitter marketing involves several aspects and is best handled by our expert team of social media professionals at HD1 Web Design, who are well versed with the many nuances of the channel to help you achieve the best possible outcome. All social media sites have strengths for different businesses, we are here to help you make the most of social media and brand building for your business.
YouTube is a huge platform with millions of channels and maybe even billions of users watching hours & hours of video every second. This can be a huge needle in a haystack when it comes to companies or branding so you need to Build Your YouTube Brand, make it STAND OUT and drive authority.
I can be hard to get noticed but if you make your brand UNMISSABLE then it will help attract some attention. Here are 28 tips to Build Your YouTube Brand.
#1 – Choose your identity – Start to Build Your YouTube Brand
If you want viewers to subscribe to your channel and come back for more later, then they need to know what they are getting themselves into.
While there are endless YouTube video ideas to choose from, it is important that you have an identity. Whether that means talking about beauty, travel, sports, gaming, or anything that comes up in your life, make it very clear to the audience so that you get subscribers who stick around!
#2 – Follow a passion (yours and theirs)
First of all, make sure that YOU are passionate about everything you are saying and doing on your YouTube channel. If you don’t then none of the rest of the list will matter, and you won’t have any fun!
Once you know what you are passionate about, find the groups of people that are equally passionate and likely to make a large, loyal fan base. If you know that you love all Technology, then think about making great videos catered towards viewers who are passionate about virtual reality, or artificial intelligence.
If you become a trusted source in passionate niches, you will have a great channel.
#3 – Make great video thumbnails
Your video’s thumbnail is the first thing people see so make it count!
Boring, or grainy images are going to look weak beside other YouTubers who are competing for the same viewers so take a few minutes to make a great thumbnail and you will see the difference.
4 Tips for Better YouTube Thumbnails
1. Use closeups of your face: Humans like eye contact and this will catch their attention in search results!
2. Convey strong emotion: Strong emotion on your face can set the tone for the video and prime the audience for what is in store.
3. Use bright backgrounds: It’s all about being eye catching in a sea of YouTube results all over the screen. Bright screens get people’s attention, and also tend to create stark contrast with your main image.
4. Be consistent: It helps your brand to have similar thumbnails all the way across your page
# 4 – Show off a great channel logo
Your channel logo may be small, but it can say a lot about you. Don’t underestimate the first impression that people will see representing ALL the hard work that you put into your videos. Before creating images like logos and banners, you should make sure that you are making them the appropriate size
#5 – Use Awesome Art for your banner
The images that you use on your channel can influence viewers to hit that ‘subscribe’ button.
#6 – Make a compelling channel page
Your channel page is the home base for anyone looking at your body of work. First and foremost, make sure it looks pretty with the logo, banner, and thumbnail tips above. Now that you look like a pro, you should remember that some people might actually read (yes read!) your channel description. Use this opportunity to tell your story, and let your personality shine through.
This is an area where you can show off the benefits of subscribing to your channel, and use a call to action to try and get their sub while you have their attention. You can (and should) also organize your content with playlists. This will let any potential YouTube subscribers find the content that is most interesting to them quickly.
It also makes for a good viewing experience for anyone who wants to binge watch your videos
#7 – Add some contact info
If you are putting yourself out there on YouTube, and you want to build an army of subscribers, it helps to be accessible. Who knows what opportunities might come up – a fellow YouTuber might want to connect, or a fan might want interview you on their blog.
One thing is for sure is that if you make yourself hard to get a hold of, it is a lot less likely that golden opportunities will fall into your lap.
#8 – Have recurring segments
Recurring segments!What do the Tonight Show, Jeopardy, and Bill Nye The Science guy all have in common? RECURRING SEGMENTS! Audiences return again and again for DECADES because they like the reliable structure and familiar nature of their favorite shows. Think about how many clicks Jimmy Kimmel gets every time he posts a “Mean Tweets” video.
If you can come up with a handful of structured segments that you can perfect, you are guaranteed to get more views. People want to see the next segment that they know they are going to love.
#9 – Upload Often
YouTube viewers subscribe to channels that are clearly active and posting new videos all the time. If you are stingy with your posts, then there is no reason for them to follow you.
Try to start out with at least one video per week. That way you will quickly build a library of content that viewers can go back and watch, with a pattern that they know they can count on in the future.
#10 – Have a content calendar and stick to it
Calendars aren’t just to help you stay on schedule
With so much YouTube competition, your subscribers need to know that they can rely on you for consistent content.
Make 2 key decisions
How many videos will you produce each week?
When will you publish them?
Once you know these answers, your YouTube channel should run like clockwork for your subscribers. Try to hit ‘publish’ at the same time each day/ week.
DON’T OVER COMMIT – If you get subscribers with the promise of daily videos, don’t be surprised if you lose them when you downgrade to weekly episodes instead.
#11 – Choose good titles – Eye Catching
Along with the image, your video’s title will form a viewer’s first impression of whether or not you are worth a view.
People tend to click titles that are intriguing or useful to them. Using exciting terms like “Amazing” “Hilarious or “Unbelievable” tend to get people’s attention.
You should also think about driving urgency. Suggesting that watching your video will have an immediate benefit will get more views than static titles. Think about the difference between ‘How to dress better’ vs ‘How to start dressing better today’
#12 – Keep your titles brief but teasing
Don’t give everything away in one long sentence. Keep your video titles relatively short, and leaving them wanting more. Try to keep titles below 50 characters to have the best chance of people clicking on your video.
#13 – Cross Promote Your Videos to Build Your YouTube Brand
Always try to turn one view into many views! When someone is watching your channel, you have a few different opportunities to cross promote your other videos. The best ways are:
Mention a suggested video during your video
Include a call to action button as an annotation, or at the end
Put links to suggested content in your video description
#14 – Pick the right tags
Many YouTubers actually forget about tags entirely. What a waste!
Tags are a key factor in helping Build Your YouTube Brand and get your videos in front of the right people. They will inform the search algorithm when people are looking for content, and will also give new viewers an idea of what your videos and your channel are really about.
#15 – Include Annotations & End Screen Options
YouTube has built in excellent features to build in interactive moments during your video, as well as multiple calls to action at the very end.
Here is a helpful video Derral Eves.
#16 – Use keywords, and SEO to Rank & Build Your YouTube Brand
Speaking of titles, you should think very carefully about the specific words you use in those titles. They will have a big impact on whether new viewers can find you in the first place.
YouTube is the second biggest search engine in the world, and people everywhere are looking for answers and entertainment in that search box. Before anyone can subscribe to your channel, they need to find you first! That’s where keywords come in.
#17 – Use Google Trends to Build Your YouTube Brand
Using Google Trends is the best way to see what people are getting more and less interested in over time.
Why does this matter?
When the pros think about how to get more views on YouTube, they know that it helps to be talking about things that more and more people actually want to see. You aren’t going to attract a big audience reviewing season 2 of The Adams Family in 2017.
#18 – Use multi-part episodes – Extend & Build Your YouTube Brand
Who doesn’t love a little suspense?
If all of your videos are standalone pieces with no mention of a follow-up, then there is much less incentive to hit the sub button. However, if they want to know what happens next, then they are more likely to follow your channel long term.
#19 – Keep the audience in mind
If you want to get YouTube subscribers, then don’t just make videos that you think will be fun. Pay attention to trends in your niche. For example, if you talk about TV shows, make sure you know what shows are rising in popularity and make content geared towards that rather than only shows that you think people SHOULD want to hear about.
#20 – Always ask for a subscription
Whatever you need your viewers to do, don’t be afraid to ask! Many YouTubers miss out by forgetting to simply ask people to subscribe if they enjoyed the video.
Just be sure to keep the call to action quick and simple
In many cases we are looking for a lot of things – a like, a subscription, a click to our website, a follow on Instagram etc. Don’t overwhelm your audience with a check-list of ways they can help you. Pick one or two that are most important and mention them quickly at the beginning and end of the video
#21 – Use Channel Trailers
Channel trailers are an awesome way to establish what your channel is about, and why people should care. Just like a movie trailer is a fast moving clip that shows the best that a film has to offer and gets people excited for more, your channel trailer can be the difference between a viewer subscribing, or moving on to the next thing that catches their eye.
#22 – Include useful info in video description
Your video description is vital for a couple of reasons:
First of all, if your title and thumbnail catches a viewer’s attention, the next thing they will check out is the description. If you don’t have a compelling reason for them to stick around, they won’t make it far in the video.
Secondly, YouTube can’t listen to every word in your video, so it relies on descriptions for its search engine. This means that a good description can help you show up in search results for potential new subscribers.
#23 – Add a channel watermark
You can build in your own personalized watermark that will show up on each video. This is a subtle reminder embedded right onto the video content that the viewer should subscribe
#24 – Look for helpful resources
If you are reading Vlogging Guides, then you are already off to a good start ?
BufferBlog, Vlogging Guides, and communities like YTTalk can help you learn how to get more views on YouTube from fellow vloggers.
#25 – Attend Events
From local meetups, to massive international events, there are many opportunities to attend YouTube related events. Use these opportunities to network with other content creators, and meet your fans!
#26 – Learn from your most popular videos
If you want more YouYube views, it helps to know what has worked in the past. Use successful videos as inspiration for similar content and build a reputation for viral videos that people love to watch.
#27 – Avoid too many ads
Ads can be a good thing to let you make money on YouTube and fund great content, but don’t go overboard. You get several options on what type of ads you are OK with permitting on your videos.
While it might be tempting to go all out and try to maximize your earnings, keep your viewers in mind. You will get more views on YouTube if your subscribers think that you aren’t just in it for the money.
#28 – Be transparent with your audience
If you do want to make money with your videos, just make sure you are honest about it. For example, if you are being paid to review a product, mention that in the video. It doesn’t mean you can’t give your genuine opinion!
This doesn’t end with just money issues. You can gain a lot of trust by telling people what is going on behind the scenes and making them feel a part of your channels. Loyalty brings more YouTube views back to your channel then trying to outsmart the audience.
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the BIG THREE (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market.
Here are some quick facts showing the tremendous role of social media in today’s business world…
A significant 86% of marketers said that social media was important to their businesses.
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.
Now that we have understood the influence of social media on your target market, lets discover the applied benefits it offers to your business.
1. Showcase Your Brand
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective “whether creating brand awareness, relationship building ordriving new sales“ you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
2. Develop a loyal community of prospects
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
3. Increase digital exposure
If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.
4. Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customers experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
5. Expand sales
Getting speed access to consumers feedback is undoubtedly going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.
6. Boost traffic and search engine ranking
Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies websites as a way to convert leads into prospects. Website builders, such as WordPress, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.
7. Cut marketing costs
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.
Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling. Regardless of the serious competition, there are millions of people waiting to be reached.
Don’t let your competitors beat you out in the socialsphere. Your next prospect could possibly come from social media.
YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passionbut its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?
Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.
CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.
eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.
For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.
How to Improve CPM – Increase YouTube CPM
There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.
1. Target strong CPC keywords – Focus your content to Increase YouTube CPM
This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.
You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to.
If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50” You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.
I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.
2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM
Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.
3. Create more content – More videos = Increase YouTube CPM
Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.
My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM
CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.