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SEO SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

YOUTUBE SEO TIPS – HOW TO BECOME A YOUTUBER (EP 04)

YOUTUBE SEO TIPS — HOW TO BECOME A YOUTUBER (EP 04) // YouTube Search Engine Optimization is paramount when making youtube videos. These SEO tips for YouTube will help you rank better in search and get more views on YouTube from organic search results. Video SEO will help you title your videos better, optimise your tags with tools like TubeBuddy and maximise the relevancy of your video meta data and description.

HOW TO BECOME A YOUTUBER SERIES PLAYLIST — https://www.youtube.com/watch?v=WHIkhNXEdWQ&list=PL09mwoOn57VSuTnztdl8MLEawAEgE3rx_

#SEO #YouTubeSEO #VideoSEO #TubeBuddy #YouTubeTips #YouTubeTutorials #Tutorials #YouTube #FAQs #YouTuberProblems #StartCreating #HowTo #AlanSpicer #Education #Learning #Help

MERCH — T-SHIRTS, MUGS, PILLOWS ETC — http://www.AlanSpicer.com/shop

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS — https://goo.gl/oeZvZr ◄

SUGGESTED PLAYLISTS
=============================
▶️ Top YouTube Hacks — https://goo.gl/uB89Ap
✅ How To Get More Subscribers — https://goo.gl/7MVKPp
▶️ How To Optimise and Tag Your Videos — https://goo.gl/Tg9rd2
✅ How To Get More Views — https://goo.gl/AELTtm
▶️ IGTV Instagram TV Tutorial — https://goo.gl/Vi7pNc
✅ 10 YouTuber Secrets to Success — https://goo.gl/jWdcQd
▶️ How To Live Stream on YouTube — https://goo.gl/ToVrFJ

IMPORTANT LINKS
=============================
✅ FREE YOUTUBE TIPS eBOOK/PDF — https://goo.gl/E1LC43
▶️ SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q
✅ TUBEBUDDY — http://www.alanspicer.com/tubebuddy
🔴 LOOKING FOR 1on1 COACHING? — https://goo.gl/ibQuk9

YOUTUBE TIPS & YOUTUBER SUPPORT GROUP — https://www.facebook.com/groups/1887378077953745/

MY YOUTUBE SET UP
=============================
▶️ LIGHTING & BACK DROPS — https://amzn.to/2Hzr3N5
✅ DAYLIGHT WHITE 5500K BULBS — https://amzn.to/2r1F0fO
▶️ 64GB MEMORY CARD — https://amzn.to/2I0YucB
✅ LOGITECH C920 1080P WEBCAM — https://amzn.to/2HyfvKi
▶️ RING LIGHT — https://amzn.to/2r61lsS
✅ BUDGET CAMERA — CANON 1300D — https://amzn.to/2r0YuBV
▶️ DREAM CAMERA — NIKON D3300 — https://amzn.to/2HZ9hnv
🔴 SUGGESTED EQUIPMENT — http://amzn.to/2sBAs2Q

NEED HELP GET IN TOUCH — Alan@HD1WebDesign.com

We can grow together, We can learn together… Start Creating!

► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄

Categories
TIPS & TRICKS VIDEO YOUTUBE

How To Optimise Your YouTube Videos (Basics)

How To Optimise Your YouTube Videos (Basics) // An SEO Tutorial for beginner step by step in YouTube video seo. How To Optimize Your Video on YouTube is down to the core search engine optimisation standards of Title, Description and Tags. Video SEO helps rank videos and get you ranked in search. The better you rank in search the more you can grow a small YouTube channel and get more subscribers.

How To Optimise Your Videos on YouTube

1 — TITLE — Your title is the most important part of getting your video ranked in search. You need to pick a keyword you want your video to rank for and build your video optimization and video seo around it. Put the keyword FIRST in the title.

2 — DESCRIPTION — Echo the keyword and write at least a paragraph with similar to the key phrase you are looking to optimise your video for.

3 — TAGS — Condense all the keywords you have in the description and title into tags. Make the phrases, not single words!

#YouTubeTips #YouTubeTutorials #Tutorials #YouTube #FAQs #YouTuberProblems #StartCreating #HowTo #VEDA #SSSVEDA

YOUTUBE TIPS — FACEBOOK SUPPORT COMMUNITY GROUP — https://www.facebook.com/groups/1887378077953745/

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS — https://goo.gl/oeZvZr ◄

▶️ YouTube Tips 2018 Playlist — Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p

▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ

▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc

✅ FREE YOUTUBE TIPS eBOOK/PDF — https://goo.gl/E1LC43
▶️ Suggested YouTube Equipment — http://amzn.to/2sBAs2Q
▶️ Rank Better & More Views with TubeBuddy — www.alanspicer.com/tubebuddy
🔴 Want to go Pro? Need my help? Try YouTube Coaching! — https://goo.gl/ibQuk9

Alan Spicer YouTube Tips Channel — YouTube Tricks, YouTube Tips & YouTube Hacks to Help Grow Your YouTube Channel. I make YouTube Training Tutorials based on my personal experience on How To Increase YouTube Views, How To Gain YouTube Subscribers and How To Grow A YouTube Brand Online.

I have been on YouTube since 2013 helping people grow their youtube channels. Within that time I have made many mistakes but have also learnt many YouTube Hacks that I want to share with you to help you Rank Your YouTube Videos On YouTube, Grow Your YouTube Channel and Get Your Brand Noticed On YouTube.

I also have a background in Social Media Marketing, Search Engine Optimisation, and Web Design & Development.

We can grow together, We can learn together… Start Creating!

NEED HELP GET IN TOUCH — Alan@HD1WebDesign.com

► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄

Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.

Categories
TIPS & TRICKS VIDEO YOUTUBE

How To Do Keyword Research for YouTube – 3 Free Keyword Research Tools

How To Do Keyword Research for YouTube — 3 Free Keyword Research Tools // YouTube Keyword Research or Video SEO keyword ranking research is the secret to ranking better in youtube. Learning how to do youtube keyword research with free keyword research tools can help you grow on youtube, get more views on youtube, get more subscribers on youtube and become successful on youtube search rankings longterm.

▶️ Rank Better & More Views with TubeBuddy — www.alanspicer.com/tubebuddy — DISCOUNT CODE “AlansBuddy” for 20% OFF.

#YouTubeTips #YouTubeTutorials #Tutorials #TubeBuddy #FAQs #YouTuberProblems #StartCreating #HowTo #VEDA #SSSVEDA

YOUTUBE TIPS — FACEBOOK SUPPORT COMMUNITY GROUP — https://www.facebook.com/groups/1887378077953745/

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS — https://goo.gl/oeZvZr ◄

▶️ YouTube Tips 2018 Playlist — Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p

▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ

▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc

✅ FREE YOUTUBE TIPS eBOOK/PDF — https://goo.gl/E1LC43
▶️ Suggested YouTube Equipment — http://amzn.to/2sBAs2Q
▶️ Rank Better & More Views with TubeBuddy — www.alanspicer.com/tubebuddy
🔴 Want to go Pro? Need my help? Try YouTube Coaching! — https://goo.gl/ibQuk9

Alan Spicer YouTube Tips Channel — YouTube Tricks, YouTube Tips & YouTube Hacks to Help Grow Your YouTube Channel. I make YouTube Training Tutorials based on my personal experience on How To Increase YouTube Views, How To Gain YouTube Subscribers and How To Grow A YouTube Brand Online.

I have been on YouTube since 2013 helping people grow their youtube channels. Within that time I have made many mistakes but have also learnt many YouTube Hacks that I want to share with you to help you Rank Your YouTube Videos On YouTube, Grow Your YouTube Channel and Get Your Brand Noticed On YouTube.

I also have a background in Social Media Marketing, Search Engine Optimisation, and Web Design & Development.

We can grow together, We can learn together… Start Creating!

NEED HELP GET IN TOUCH — Alan@HD1WebDesign.com

► THANKS FOR WATCHING PLEASE REMEMBER TO LIKE, COMMENT, SHARE AND SUBSCRIBE — https://goo.gl/oeZvZr ◄

Note — Some of my links will be affiliate marketing links. These links do not affect the price of the products or services referred to but may offer commissions that are used to help me to fund the free YouTube video tutorials on this channel — thank you for your support.

Categories
TIPS & TRICKS VIDEO YOUTUBE

The YouTube Algorithm Explained in 7 Videos

The YouTube Algorithm is this magic mythical beast that powers the 2nd largest search engine on the internet. This mythical beast is like the Fountain Of Youth – everyone want to be the person to find it and prove it works!
That’s why I decided to break it down into 7 parts for you to digest as part of my YouTube Algorithm Explained Series

1 – What Is An Algorithm?

What is an Algorithm? How Does It Work? In this video I drill down into the YouTube Search Algorithm for 2018. What it does and how you can optimise your videos to feed the search results with Video SEO, Metadata and Keyword Tagging.

2 – YouTube Search & Discover – Ranking Your Videos

Picking the right keywords can tags can help you teach the YouTube Algorithm what your video is about. You need to tag for the category, you channel niche and for the related phases for your video – I use TUBE BUDDY to help me – https://goo.gl/PS2RMn

3 – Suggested Videos – Make YouTube Work For You

Getting on the YouTube Suggested Videos can help rapidly grow your channel but you have you teach the YouTube Algorithm what to suggest you against. The YouTube Algorithm in 2018 forms habits based on viewers behaviours. In other words, if you teach the YouTube Algorithm to expect people to watch your video and then go to a set other video, it will start suggesting that video more in future.

4 – Master The YouTube Homepage

YouTube’s Home Page used to be the making and breaking factor on many early YouTuber’s careers back in the day. In the early years on YouTube the homepage was manually selected and globally viewed. YouTube Home Page in 2018 heavily influenced by the YouTube Algorithm your viewing habits and related content.

5 – Get Trending, Get Rapid Views

Getting on the YouTube Trending Tab is not something you can can learn from YouTube Tips and YouTube Hacks videos. The Trending Tab is the top 1% of the sites viral content for the last 24-48 hours. This normally includes top level creators, movie trailers, music videos and topical content.

6 – YouTube Subscribers Are YOUR Life Blood

YouTube uses the initial reactions to a newly published video as a way to ranking your video in the search and discovery algorithm. Getting more youtube subscribers in 2018 to watch your videos in the first 24-48 hours shows youtube how engaging that video is and how likely it is to retain viewers. Not only how long they watch that video but how long they stay on YouTube in general.

7 – Notifications Can KICK START Your Brand and Growth

The notification icon or bell icon is fairly new to YouTube. Late 2016 it is a way to guarantee push notifications are sent to your viewers and so you don’t miss any videos from your favourite YouTubers. This is effectively the new subscribe button if you always want to see a YouTubers content.

Need more tips and tricks? Check me out on www.YouTube.com/AlanSpicer

Categories
WEB DESIGN

YouTube Algorithm 2018 – Video Notifications & The Bell Icon (7/7)


YouTube Algorithm 2018 Playlist Series – Video Notifications & The Bell Icon // A deep dive into the YouTube Search Algorithm for 2018 and How To Use YouTube Notifications. Get more views and boost video velocity, increasing your watch time retention and over all search engine rankings.
The notification icon or bell icon is fairly new to YouTube. Late 2016 it is a way to guarantee push notifications are sent to your viewers and so you don’t miss any videos from your favourite YouTubers. This is effectively the new subscribe button if you always want to see a YouTubers content.
But how can this help you get more views and rank better? Initial views and traffic on a YouTube view helps the YouTube Algorithm in 2018 to judge how eneging your content is. The initial views, likes, comments and shares from your “notification squad” feeds the algorithm in its first hours which can lay the foundations for its future success.
🔴 WATCH My “YouTube Algorithm” in 2018 Playlist to Learn More – https://www.youtube.com/watch?v=m9Gi36MQ5FU&list=PL09mwoOn57VScDpAERAp8R9QjXYvrvNU9
► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr ◄
▶️ YouTube Tips 2018 Playlist – Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p
▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ
▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc

Categories
TIPS & TRICKS VIDEO YOUTUBE

YouTube Algorithm 2018 – YouTube Search Rankings & Discovery (2/7)

YouTube Algorithm 2018 Playlist Series – YouTube Search & Discovery

A deep dive into the YouTube Search Algorithm for 2018 and How To Rank On YouTube. To rank in search you need to consider your metadata – titles, descriptions, keyword tags, thumbnails, closed captions and translations.
Picking the right keywords can tags can help you teach the YouTube Algorithm what your video is about. You need to tag for the category, you channel niche and for the related phases for your video – I use TUBE BUDDY to help me – https://goo.gl/PS2RMn
Also I have a tagging system that uses 3 Levels Of YouTube tags to help me structure my terms – https://www.youtube.com/watch?v=BveYRCktiFo
Once you have a solid selection of keywords and search terms for the YouTube Search Algorithm to disgust it will them try to match your videos to other related videos. These may be your own videos, videos in the same niche or the top ranking videos in that topic. It can then assess how relevant your video is compared to others and over time it will sink or float to the top.
🔴 WATCH My “YouTube Algorithm” in 2018 Playlist to Learn More – https://www.youtube.com/watch?v=m9Gi36MQ5FU&list=PL09mwoOn57VScDpAERAp8R9QjXYvrvNU9
► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr ◄
▶️ YouTube Tips 2018 Playlist – Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p
▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ
▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc
✅ FREE YOUTUBE TIPS eBOOK/PDF – https://goo.gl/E1LC43
▶️ Suggested YouTube Equipment – http://amzn.to/2sBAs2Q
▶️ Rank Better & More Views with TubeBuddy – https://goo.gl/PS2RMn
🔴 Want to go Pro? Need my help? Try YouTube Coaching! – https://goo.gl/ibQuk9
 

Categories
TIPS & TRICKS VIDEO YOUTUBE

YouTube Algorithm 2018 – How Does It Work? (1/7)

YouTube Algorithm 2018 – What is an Algorithm?

What is an Algorithm? How Does It Work? In this video I drill down into the YouTube Search Algorithm for 2018. What it does and how you can optimise your videos to feed the search results with Video SEO, Metadata and Keyword Tagging.
The YouTube Algorithm controls a lot of what you see in YouTube Search results in 2018. The YouTube search is built on a hidden formula that combines engagement, watch time, video views, share metrics and important data such as titles, descriptions, keyword keyphrase tags, translations and close captions.
Once it has all the data from these areas it then calculate a rank for a video within in search results and that then affects where your videos shows up – Home Page, Suggested Videos, Playlists, Autoplay and more.
🔴 WATCH My “YouTube Algorithm” in 2018 Playlist to Learn More – https://www.youtube.com/watch?v=m9Gi36MQ5FU&list=PL09mwoOn57VScDpAERAp8R9QjXYvrvNU9
► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr ◄
▶️ YouTube Tips 2018 Playlist – Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p
▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ
▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc
✅ FREE YOUTUBE TIPS eBOOK/PDF – https://goo.gl/E1LC43
▶️ Suggested YouTube Equipment – http://amzn.to/2sBAs2Q
▶️ Rank Better & More Views with TubeBuddy – https://goo.gl/PS2RMn
🔴 Want to go Pro? Need my help? Try YouTube Coaching! – https://goo.gl/ibQuk9
 

Categories
TIPS & TRICKS VIDEO YOUTUBE

Video SEO – YouTube Video Search Engine Optimisation


Video SEO or YouTube Video Search Optimisation is the most important thing about ranking your YouTube Video. YouTube Video SEO tips helps teach YouTube what your video is about and where to rank your video compared to other related videos. YouTube Tips and Video SEO Tips #SEO #VideoSEO
Video SEO basics are based on 3 core areas.
VIDEO TITLE – Using Video SEO you need to make sure your title includes the keyword(s) you are looking to rank for. For example this video I have optimised for “Video SEO” and so the keywords are at the front of the video title.
VIDEO DESCRIPTION – In Video SEO the description can be one of the most powerful part to help your video rank higher. You are allowed up to 5000 characters in a YouTube Video SEO description. This is very important metadata that YouTube indexes to help understand what the video is about. Make sure to use the keyword you are wishing to rank for as well as relevant and related keywords. This helps YouTube and Google decide how you should rank and what your video is about.
VIDEO TAGS – Video SEO Tags are the baseline for everything previously mentioned. If you distil your Video Title and Video Description into Tags then it ties it all together into a well optimised package. Make sure you use the keywords from the title, the keywords from the description as well as category based tags. For more information of how to tag your video properly why not check out my “3 Levels Of YouTube Tags” video

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr
✅ FREE YOUTUBE TIPS eBOOK/PDF – https://goo.gl/E1LC43
▶️ Suggested YouTube Equipment – http://amzn.to/2sBAs2Q
▶️ Rank Better & More Views with TubeBuddy – https://goo.gl/PS2RMn
? Want to go Pro? Need my help? Try YouTube Coaching! – https://goo.gl/ibQuk9
 

Categories
MARKETING SEO SOCIAL MEDIA

4 Tips for Great Content Creation For Blogs and Landing Pages

Content Creation & Getting Results in Search Engines

Not everyone understands the connection between getting results in Google and the art of content creation, its important for you as a website owner understand the two go hand in hand, improving your search engine results and creating great content.
Every website owner knows that good content creation is essential for a successful website. Content entices visitors, drives sales, and enhances the likelihood of your site garnering links. While there are many companies that claim to create good UK content for the landing pages and articles for your business website and blog, not all of them can be trusted to give you the results you desire and a rewarding return on investment.

Need help with a new website? We can help you! >>

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However, HD1 Web Design focuses on creating content with a purpose, from highly persuasive sales copies to blog articles and content purely made for link purposes.
The process of content creation involves researching the client’s website and the business’ target audience, in order to understand the kind of content that is required, and keep the end user at the forefront of any ideas.
Typical services include copywriting for sales, press releases or ebooks; website content creation for articles, blog posts or product descriptions; link asset creation; and guest blog posts.
Businesses need high quality landing pages and website content to avoid high bounce rates. To achieve this, the website needs to create trust, understanding, and credibility, fast, before the prospective client decides to check out a competitor. Some guidelines for creating great content include:

Include custom infographics or videos for different kinds of visitors

It is important to create an infographic or a video that resonates well with your company’s target audience. Some of the things that HD1 Web Design would consider include: whether your market would prefer an animated explanation or the CEO on camera; or they prefer audio with personality or just someone to state the facts.
By customizing content to a certain type of visitor, you will be addressing the needs and questions of a specific, prospective customer. This is actually why your landing pages exist. The video or infographic should be designed to respond to a visitor’s queries quickly and satisfactorily.

Include one call for action at a time on your website

First time visitors to your site want quick answers, so you need to convey your products, service, benefits of your site, or business ideas within 45-90 seconds of your content. Include only one call for action from your visitors, so it is clear what they are expected to do.
If you give people too many options, they will probably end up not making a decision at all.

See it from the consumer’s perspective

Basically, content creation and creators need to ask themselves how they would rather receive some information from a website: would it be better to read a lengthy chunk of text, bullet point or numbered list, or watch a video?
Videos and lists are easy to break down and grasp. Once you choose a format, you need to determine its length, like a short 2-minute video; 1 minute primer; or a 300, 500 or 700 word article.

Optimize and track analytic data on your Website

Your landing pages and content are probably aimed at lead-generation or sales, so you will want to optimize them for search engines – Back to how do I get better search engine results. There are different SEO strategies for articles and videos, but what is common between them is the need for relevant keywords, and never write content without your client in mind, content for search engines only has very little point to it..
The keywords are determined based on the objective of the marketing campaign or website project. It is also important to look at page analytic’s to see who is viewing your content and how long they stay on a page, in order to adjust the content accordingly.
When creating content, it is important to remain focused on delivering the right content, or else the conversion rates will remain low. Testing different bits of information is slow, so it is best to get it right first time by working with professionals, like HD1 Web Design.

Categories
MOBILE DESIGN RESPONSIVE DESIGN SEO UX/UI MOBILE FIRST WEB DESIGN

UX/UI Mobile First Responsive Web Design (UK Based)

Responsive Web Design in the UK – UX/UI Mobile First Design

The proliferation of tablets and Smartphone devices has transformed the way websites are designed today highlighting just how important UX/UI Responsive Web Design has become. Search engine optimisation is a very important part of marketing in a digital world and mobile friendly sites are now a critical part of this mix. In fact, not optimising for mobile is preparing to fail; mobile device sales was already about to surpass desktop sales by 2015. It means if people use mobile devices more, it’ll be just a matter of time before desktop searches are overtaken by mobile searches.

According to Google

According to Google Mobile Ads blog, over 66 percent of users have no qualms purchasing goods and services from mobile friendly sites. Before mobile devices were ever a concern, web designers only worked to make sure websites appeared the same in various computer browses.

Responsive web design-what it means?

Responsive web design today simply refers to website design aimed at creating a website that works on desktop screens, tablets, Smartphones and other mobile devices. Responsive web design approach is generally coding and laying out a site such that the viewing experience remains unaffected when scrolling, panning or resizing while being navigated or read across diverse devices from Smartphones, Tablets to desktop PCs.
A responsive web designer has to create a website where all the navigation elements such as video and audio players, images, text and screen layouts plus other user interface elements easily adjust automatically depending on the device. This is critical because a business owner doesn’t need to spend a lot of money or time maintaining and developing a desktop website version and a mobile-website version of the same website.

The Website and Your Business

As a start-up, SME or big company there are a number of reasons why responsive design is important.

Better ranking in search engines

Google has the largest share of search market at 67 percent. The giant search engine has always recommended responsive web design and that it’s the industry’s best practice. This was followed by the labelling of websites as mobile friendly if they were mobile responsive anytime they appeared on top of mobile search results. The search engine also reported that in future, mobile friendliness will become one of the ranking signals, which happened by April 2015. Google has been rewarding responsive web designed websites that support multi-devices.
As the search engine continues to reward mobile friendly sites, websites that are not mobile optimised seem to be penalised. Responsive web design UX/UI Mobile First design is now a significant part of SEO digital marketing strategy.

A single website accessible in diverse devices

This is one of the obvious benefits of responsive web design. It means that no matter the device being used to access the website, the user-experience will be great and similar in all. Considering no website owner knows the devices visitors will use to access a website, this unique characteristic is very important. If your website works perfectly on mobile devices and desktops, visitors can always expect a consistent and satisfying user-experience. For instance, if you search a car online from a particular website via your desktop computer, but decide to continue browsing the website later on your iPhone you’ll be frustrated if after transitioning you realise the car’s images on the mobile website, as well as videos and text are not the same as those on the desktop site and the user-experience on your mobile device is hugely negative.
The more customers become frustrated with your site, the more they’ll dislike it for not accommodating their browsing sensibilities.
Responsive web design assures every website owner that the website will be supported in future if new mobile devices with different screen sizes enter the market. You won’t have to cough up more money to have a web designer create another version of your site for the new devices.

Easier SEO management

Responsive web design means you won’t have to think about operating different and expensive SEO campaigns at the same time for the same site. If your website is not responsive you’ll have to think about SEO for the mobile version and another set of SEO campaign for the desktop version. A responsive website allows you to only have a single SEO campaign that works across the board.
HD1 Web Design offers UX/UI Mobile First Responsive Web Design to make sure your website is always found by customers and visitors online. We’ll make it Google and search engine optimised. We’re based in Huddersfield West Yorkshire with a friendly UK based customer service fully supported by professionals.

Categories
MARKETING SEO TIPS & TRICKS WEB DESIGN

White Hat SEO : The ONLY Way To Get Results

Black and White Hat SEO – Always Get The Right SEO Consultant for YOUR Website!

There are several types of SEO practitioners, but all of them can be put into two broad categories: black hat SEO and white hat SEO. Those who use black hat SEO employ unscrupulous tactics to deceive search engines for the purpose of increasing a page’s rank in search results.
The methods used by these scammers and spammers violate the terms of service proposed by search engines. They include content automation, hidden links or text, keyword stuffing, doorway pages, cloaking, and sneaky redirects, among others.

What About White Hat SEO?

This is the opposite of black hat SEO, and it refers to any practice that enhances the performance of a webpage on a search engine results page (SERP) while upholding the integrity of a site and staying within the bounds defined by search engines. Such tactics include:

  • Using descriptive meta tags with keywords.
  • Providing quality content and services.
  • Making the website user-friendly.

The Importance Of White Hat SEO For Businesses

Failure to engage in White Hat SEO can get your website banned from major search engines. As the most widely used search engine, Google receives millions of visitors every day, and each search presents the potential for your business to be discovered by a new user. Google is a powerful and reliable source of traffic, so being banned for life would result in a massive drop in traffic to your site, and ultimately, poor business performance.

White Hat SEO Tactics For Your Website

These practises allow you to create an ethical and sustainably successful business site:

  • Focus on on-page SEO

Many new businesses rush to create content and profiles on social media for their new site, but this can be meaningless without a solid basis of on-page SEO. You should ensure that your site has the right architecture for easy navigation so it is easy for search engines to crawl. Afterwards, you should ensure that the pages are being indexed by the search engines to get higher up the SERPs.

  • Use social media to grow your reputation

Being on social media does not necessarily create an avenue for you to generate revenue, but it gives you a platform to encourage online conversation about your brand. This allows you to build your brand awareness while creating natural links to your site when people share your content.

  • Create good content for your site

Content marketing has been instrumental in ranking higher in SERPs. Google’s rules on content are continuously changing in order to enhance user experience. So, you should ensure that each page on your site has useful content on it, with the right density of the keywords you are targeting.
Visitors typically spend just a few seconds on a site before checking out your competition, so it must be evident from your homepage what your business offers, why people should use your product, and how to find out more.

  • Consistent guest blogging program

Some black hat SEO tactics involve paying for automated link-building tools, buying sites to post your own private blog networks, and buying multiple IP hosting. Spammers use these costly methods because they do get a site on the first SERP, even if it is short-lived.
Instead of using such techniques, it is better submit guest posts to various high quality blogs to grow traffic. If you create your own blog, you will then have an opportunity to target long-tail keywords that will be helpful in growing your visibility and audience.