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HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid More if I Watch the Whole Ad?

The specifics around how YouTubers earn money isn’t always the clearest cut of things to understand for YouTubers themselves, let alone people who are viewing those videos and aren’t a creator.

As consumers of content, we are more aware than ever of the need to support those creators whose content we enjoy, so it makes sense that you might want to ensure that you are supporting your favourite YouTubers as best you can. Not all of us are in a position to support YouTubers directly—through memberships and Patreon subscriptions and such—which leaves the only viable alternative of ensuring that you generate the maximum ad revenue possible when you watch their content.

Of course, you might just be here because you’re curious.

Do YouTubers get paid more if you watch the whole ad? – This depends on what TYPE of advert you are watching. Skippable ads are typically lower value while in the first 30 seconds. However, if its a long video ad the advertiser might not pay at all until you reach the 30% mark. In this case the longer you watch the more income the creator may make from the advertsing. 

Lets look into what ads pay and how.

The Different YouTube Ads and How They Pay

There are several different types of advertisements on YouTube, and each of them earns YouTubers money in different ways.

They are also worth different amounts of money depending on things like the ad, the niche the video is in, and the action taken—or not taken—by the viewer, but since this post is concerned with how much of an ad you need to watch to earn your favourite YouTuber the maximum from that your ad view, we’ll leave those details for another post.

So, let’s take a look at the different ad types and how they work.

Skippable In-Stream Video Ads

These ads are the most common type of advertisement you are likely to notice on YouTube and the only ones that are relevant in terms of watching the “whole” ad. These ads can be shown at the start and end of a video and, if the video is longer than ten minutes in length, during the course of the video as well.

For these kinds of ads, the YouTuber earns money when the viewer watches the whole ad, at least thirty seconds of the ad (assuming the ad is longer than thirty seconds), or interacts with the ad.

If the ad is thirty seconds or less, watching the whole ad will earn the YouTuber more money, but if the ad is longer than thirty seconds, you are not earning the YouTuber any additional revenue after that first thirty seconds.

Un-Skippable or “Bumper” Ads

As the name suggests, you can’t skip these ads, so there is no need to wonder if watching the whole thing earns more money for the YouTuber whose channel the ad is on.

What is interesting about these ads, though, is that they work on a CPM basis. Rather than being paid for a complete view, or for a click, the YouTubers are paid per thousand views of the ad.

These ads tend to be good for channels with a lot of traffic since the viewer doesn’t need to do anything (other than not click away) in order to count toward the YouTubers earnings. Bumper ads are typically between five and twelve seconds.

Overlay Ads

These ads are the small banner ads that pop up at the bottom of a video showing text or images. In this case, the YouTuber only gets paid if you click on the ad since there is no video to watch.

Display Ads

Display ads are the ads you see beside the video, rather than overlaid on it or interrupting it. These videos may have some simple animation to them, but for the most part, they will be static, and may even be text only. Like overlay ads, a viewer usually has to click on them on for the YouTuber to make any revenue, though the advertisers can choose pay per thousand impressions instead of clicks.

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Conclusions?

So now we know how the different ads work, we can say that the answer to “do YouTubers get paid more if you watch the whole ad?” is… it’s complicated.

For the most common type of advertisement you see on YouTube—the skippable in-stream ads—it does tend to be the case that watching the whole ad will earn more money for the YouTuber. But even then it is not so clear cut, as you only need to watch thirty seconds, and some ads are longer than that.

Should I Worry About This?

The answer to this question is different depending on what role you are playing in the transaction, so we’re going to answer it for each role separately.

As a Viewer

If you are a viewer and you are concerned about ensuring your favourite creators get the maximum value from your view, then yes, you might want to worry about this. We’re not sure you should go to the trouble of timing your ad watches to ensure you watch at least thirty seconds, nor are we suggesting you sit through a whole six-minute ad that is irrelevant to you or uninteresting. It is also worth remembering that unskippable ads still contribute to the YouTuber’s earnings, and non-video ads typically need you to click them before they generate revenue for the YouTuber.

As a YouTuber

The answer to this is a resounding “no”, which may not be what you expected. It is true that the ad-engagement of your audience directly affects how much you earn through your YouTube channel (at least, through the YouTube Partner Programme), but at the same time, there is nothing you can do to change that behaviour. That is, short of begging your viewers to watch the ads on your channel all the way through, which probably won’t be too well received.

Your best bet as a YouTuber is to focus on making the best possible content for your audience and letting the ads run their course. It is generally a good idea not to rely solely on YouTube’s built-in monetisation options anyway, and this is just one of the many reasons why that is the case.

As an Advertiser

Unlike the YouTuber, advertisers do have the power to affect ad engagement in a significant way. Remember, advertisers on YouTube are not just large corporations with huge marketing budgets.

In fact, the advertiser has perhaps the ability to make the largest difference in this equation. If you make your ads compelling, viewers are more likely to click or watch them. You get what you want from the transaction, the YouTuber makes a little extra revenue, YouTube makes a little extra revenue, and, presumably, the viewer finds something they wanted through your ad.

In short, as an advertiser on YouTube, you have the power to make everyone’s day a little better, and the kicker is you don’t have to do anything you weren’t already doing in order to make that happen.

Do YouTubers Pay Tax? 3

Do Ads Always Generate Revenue for the YouTuber?

In the past, if you saw an ad on a video, it meant that the YouTuber who posted the video was getting paid. Things got a little less clear as processes like Content ID came into play, allowing copyright holders—when unlicensed use of their property (often music) was detected—to choose to leave the offending video up and claim the revenue generated by it instead of having the video DMCA’d out of existence.

Still, even with Content ID in place, the majority of videos with ads being displayed earn their creators revenue. That’s about to change, however.

Changes to YouTube’s terms of service suggest that YouTube intend to (if they are not already) roll ads on channels that are not part of the YouTube Partner Programme, with YouTube keeping all of the revenue.

Naturally, in these cases, it doesn’t matter how much of an ad you watch, the YouTuber whose video that ad is on doesn’t make any money. If you are concerned about ensuring your favourite YouTubers get rewarded for their content and want to watch the full ad, but don’t want to waste your time if the money isn’t going to the video creator, there isn’t presently an obvious way to know where the money is going.

If you are very concerned about this, there are things you can check to better guess if the YouTuber is getting paid by the ads. For example, you need to have at least a thousand subscribers before you can become part of the YouTube Partner Programme, so if your YouTuber doesn’t have that, they almost certainly aren’t earning ad revenue from their channel.

There are other criteria, but they are considerably more challenging—if not outright impossible—to check from outside of YouTube Studio. One thing you could look at is the number of videos and the views they have.

Now, we’re not suggesting you start manually tallying up the potential watch time of your favourite YouTuber, but another one of the criteria for being part of the YouTube Partner Programme is having at least four thousand hours of watch time across your videos. So, if a channel has only uploaded ten videos and most of those videos have less than a thousand views, you can probably assume they are not part of the YouTube Partner Programme.

How to Make Money Online as a Singer or Musician

Supporting Your Favourite YouTubers in Other Ways

If you have got this far and are not convinced that ad views are a good way to support your favourite YouTubers, you wouldn’t be entirely without reason. Ads tend to make a relatively small amount of money for most YouTubers, with the exact amount that an ad view is worth varying wildly from video to video.

Some YouTubers are able to make a comfortable living from a channel with a hundred thousand subscribers, while others can have millions of subscribers and be barely much better off—if not actively worse off.

If you want to support a particular YouTuber and you have the means to sign up to their Patreon or other funding platforms or become a member on their YouTube channel, that is the best way you can support them financially. Beyond that, however, there is the share factor.

If you do everything you reasonably can to spread the word about the YouTuber you like—getting more eyeballs on their videos and, as a result, more ad views—that will do a lot of good for their channel. Never under-estimate the power of word of mouth when it comes to helping out YouTubers.

Finally, being sure to like, subscribe, and ring the bell is another way to help. Yes, it’s a cliche at this point, and many-a-YouTuber now signs off their videos asking you to do those things, but there is a reason for that. The more engaged viewers are with a video or channel, the more likely YouTube is to recommend that channel to other users. Watch time also plays a huge role in this respect.

Watching your YouTuber’s videos all the way through tells YouTube that this creator is making content that keeps viewers on the site for longer, and that will lead to more bias towards them in the YouTube recommendation algorithm.

Brand Deals

Unlike YouTube ads, brand deals and sponsored content is not meticulously monitored because YouTube does not provide those kinds of metrics to third parties. For a brand to know the kind of information YouTube knows, the YouTuber would have to give it to them manually.

From a practical sense, if you skipped over a sponsored bit in a video, it won’t have much of an effect in the short term because the company sponsoring the video will be looking at views, and you will have viewed the video. They will have no way of knowing that you skipped the sponsored content.

In the long term, however, the company sponsoring the video will be looking for a return on their investment, and if they don’t see an uptick in customers from their sponsored videos, they are far less likely to sponsor them again.

Granted, if the service or product that is sponsoring the video is something of no interest to you—perhaps it is for a service you already subscribe to, or a product you don’t need—then it will make no difference whether you watch the sponsored bit or not since you won’t be buying anything.

But, if you are not so certain, at least watch the sponsored content once to establish for certain that it is not something you are interested in. Many brands have a way for you to tell them where you heard of them when you purchase a product or service, and telling them a YouTuber sent them is good for the YouTuber.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Top 5 Ways to Monetise Your YouTube Channel in 2021

“There are more ways than one to skin a cat.”

It’s a horrible old saying that dates to 1840, but there is another part to the saying that you don’t hear too often —

“so are there more ways than one of digging for money.”

This advice applies to YouTube monetisation too.

There are plenty of ways to make money from your YouTube channel apart from the obvious one of shared ad revenue from the YouTube Partner Program.

This post covers the latest rules for the YouTube Partner Program and offers a high-level overview of some alternative ways you can monetize a YouTube channel in 2021.

Here we go.

How Do I Make Money With the YouTube Partner Program?

The best way to approach making money on YouTube is to create a number of income streams. That way, if one bites the dust you still have others to fall back on.

But one method you should always aim to qualify for is the YouTube Partner Program itself. The YouTube Partner Program is where you earn a share of the advertising revenue YouTube makes from showing the short ads before, during, and at the end of videos.

There are five criteria to qualify, you must ―

  1. Have over 1000 channel subscribers.
  2. Have over 4000 hours of watch time in the last 12 months.
  3. Have registered for a Google AdSense account.
  4. Be in compliance with the content rules that YouTube sets.
  5. Be over 18 years of age (ideally).

Having 1000 channel subscribers is self-explanatory. It perhaps seems like a tough ask when you start, but once you begin to regularly put out good content, your sub-numbers can soon stack up.

4000 hours of watchtime relates to the videos that you’ve uploaded to your channel and had watched by others. Say you upload a 10-minute video and 100 people watch all of it, then you have 1000 minutes of watchtime. Don’t delete any of your videos when you start ― any video you remove also erases it’s watchtime from your account.

To register for a Google AdSense account you have to be at least 18 years old. Though if you are under 18 it may be technically possible to link the AdSense account of a parent to your YouTube channel.

Once you’ve met the criteria for the YouTube Partner Program, you still need to apply as It’s not something that happens automatically. Once you’ve applied you may need to wait as much as 30 days for a response as your account has to undergo a human review.

How much can you expect to earn?

According to Intuit, YouTubers, on average, earn $4 per 1000 video views. So to make $100 a day, you’d need to get around 25,000 video views a day.

YouTube doesn’t have to grant you monetisation, though, even if you meet all the criteria. It’s their platform and their rules. So if you do get rejected, or the YouTube Partner Program isn’t available in your country, there are still plenty of ways you can make money from the platform.

Let’s take a look at a few.

How Do I Make Money on YouTube With Endorsements?

Influencing is not a new thing. Businesses have paid prominent people money to promote their products for over a hundred years.

Once you’ve built up an audience for your channel in a niche that lends itself to promoting a product, you can register with an agency like Upfluence. Upfluence matches businesses with content creators to create influencing opportunities.

You don’t have to have a massive following to take advantage of influencing opportunities. But the amount you’re paid will depend on the size of your audience.

YouTube has launched an influencer hub too, called BrandConnect. Eligibility is restricted at the moment to creators located in the USA with over 25,000 channel subscribers.

It’s a fairly new venture for YouTube, so they may roll it out to new locations and relax entry conditions as time moves on.

Of course, you’re free to set up your own influencing opportunities by proactively approaching businesses yourself. Just make sure you have a large enough audience in a niche that plays well with your target company.

How much can you expect to earn?

Top earners can make thousands of dollars per video. But the cash you earn will depend on the size of your audience and the market niche you serve.

Starting with a small channel will likely mean that you only receive a free sample of the product you are endorsing, like a protein shake or an eyeliner for example.

How Do I Make Money on YouTube with Patreon?

You can make money with crowdfunding on YouTube, where you ask people to send you money directly. This is a method best left for those raising money for a good cause. And it could lead to a fraud claim if you aren’t transparent with what the requested money will be used for.

Much better, and a step away from crowdfunding, is using a service like Patreon.

Patreon allows you to create a page where you can distribute additional content not uploaded to your YouTube channel. You tap your fans for a small recurring monthly payment in exchange for access to exclusive content.

You can set several levels of subscription, and save you juiciest content for your top-level subscribers.

Patreon is like having your own pay-TV channel, and you have full control over the content and the schedule.

If you don’t want to commit to the extra workload that running a Patreon account brings on top of an already busy filming calendar for YouTube, consider using the Patreon pay per content model instead.

This lets you charge people to see bonus content as and when you make it.

How much can you expect to earn?

Patreon subscription prices charged by people are usually around the $4-$5 per month mark. This price is small enough for many people not to have to think too deeply about signing up.

And the recurring monthly payments are likely to continue, at least for a while, as many are too lazy to cancel them!

If you can get 1000 patrons paying you an average of $4 per month, then you have an income that most could live on.

Here’s an example from a small YouTuber with an associate Patreon account. Nate Maingard is a singer-songwriter with a little over 5K subscribers. Nate’s Patreon has three levels of subscription priced from around $5 up to about $100 for his biggest fans.

If you look at his Patreon page it says that he has 151 patrons, at the time of writing. You can’t see how that breaks down across the various levels, but he is making a minimum of $500 per month.

How Do I Make Money on YouTube with Merchandise?

You can sell products branded with your logo or channel identity and sell them on YouTube via a merch shelf.

YouTube says ‘The merch shelf allows eligible creators to showcase their official branded merchandise on YouTube. The shelf appears on the video page of eligible channels, but may not be shown on all video pages.’

To access the YouTube merch program, your channel needs 10,000 subscribers and not make content primarily aimed at kids. Your merch should also be visually appealing and desirable enough for your fans to want to buy it.

Some of the items that are best for branding and selling are everyday items that people are likely to make use of. Baseball caps, reusable water bottles, and mugs are all popular choices and cheap enough for an impulse buy.

Make sure that your designs are of good quality, so hire a designer from Fiverr or Upwork if need be.

You don’t need to buy and stock your merch products. You can sign up with a print-on-demand service that can sync with your YouTube merch shelf. When you get an order, it’s automatically sent to the print-on-demand provider who makes the product and ships it directly to the customer.

If you’re in the UK then Printful has a good service. For those elsewhere, YouTube has a page of recommended retailers.

How much can I expect to earn?

This is difficult to approximate. It all depends on your fans, the design, and how much you promote them in your videos. This Sellfy calculator tries to give you a rough idea. Sellfy reckons that 10,000 monthly video views could earn you between $340 and $1,740 from merch sales.

How Do I Make Money on YouTube with Affiliate Sales?

An excellent way to earn extra money from your YouTube channel is by seeking out affiliate sales.

This is where you act as a middle-man between a product seller and buyer. Basically, you are saying to your audience; ‘hey, I think [this product] is really good, you should go buy it’.

When someone buys a product that you recommended, and they followed a special link that identifies you as the referrer, then you earn a percentage commission on the deal.

The great thing about affiliate sales is that earnings are open-ended ― the sky’s the limit.

You can earn a few dollars when someone buys a cheap item on your recommendation. But you can earn hundreds of dollars per sale for more expensive things like premium training courses.

The easiest way to start making affiliate income on YouTube is by signing up with the Amazon Associate program.

You can pick a few products and highlight them in a video. Then, you link to the item using your affiliate link in the video details section underneath.

When a viewer follows the link and buys it you earn a commission. You also earn a commission if they buy something else too ―all sales are attributed to your referral link for that one shopping cart.

I include links to various products that I genuinely recommend in the video description for each one I upload.

How much can I expect to earn?

It’s impossible to say. How long is a piece of string? But you can easily make a living from affiliate sales only on YouTube, as long as you have enough video views.

Conclusion

Like the poor skinned cat I mentioned at the top of this post ― there are many ways to make money on YouTube.

But, your first focus should always be on growing your subscriber count and adding to your video stockpile. Like many things in life, there is a natural order to things on YouTube. One study from 2018 showed that 3% of YouTube channels had 90% of the total views.

To become a money-making powerhouse on YouTube, aim to be a 3-percenter. After that, you have as many ways as you want to earn money from YouTube in 2021 and beyond.

 

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can You Make Money on YouTube if You Are Under 18?

With YouTube becoming more and more of a legitimate career path, and with the barrier to entry being so low that anyone can get started from the comfort of their own home or even bedroom, it makes sense that many young people would be eyeing YouTube success before they have even left school.

At the same time, increasing concern over the safety of children online has led to ever more restrictive guidelines regarding what you can monetise on YouTube, which complicates the matter for children looking to make money on the platform.

The only real restriction on children making content on YouTube is the minimum age of thirteen. You have to be at least that age to have a YouTube channel. There are ways to work around this that we’ll touch on later in the post, but that is the only real hard limit, but it is a limit on creation, not on monetisation.

When it comes to earning money on your channel, the content you produce is more relevant than the person making it. You could be fifty years old, but if your content is designed for children, it will be subject to the additional restrictions that apply there.

Similarly, if you are fifteen years old but making content that is primarily watched by adults, you would not be subject to those restrictions.

This may all sound a bit vague, but don’t worry, all will be explained. So, can you make money on YouTube if you are under 18? Let’s find out.

Can You Make Money on YouTube if You Are Under 18? 1

Videos With Underage Audiences

Thanks to COPPA regulations, there are now considerably stricter limitations on the information that can be collected from underage watchers. While this in and of itself is not an issue regarding monetising your content, it has an indirect effect that is an issue.

The fact that YouTube is not allowed to collect as much data on their underage viewers is a significant deterrent for advertisers since one of the most compelling factors of online advertising is the ability to target your ads at increasingly narrow demographics.

If YouTube isn’t allowed to collect the information that will allow them to identify what kind of demographic is watching, advertisers can’t be sure their ads are being shown to the right kind of viewer.

It is not just videos that are marked as “for children” that fall afoul of monetisation denial, however. YouTube’s can determine if a video is primarily made for children—if for no other reason than the audience will be predominately children.

Even if you do not mark your content as intended for children—even if you do not intend for your videos to be watched by children—YouTube will mark it as such if the audience turns out to be mostly youngsters.

Making Videos As An Underaged YouTuber

There are two ways to consider the term “underage” when talking about YouTube. The first is in the legal sense of you not being able to make certain decisions for yourself due to your age. Some kinds of decisions have different age limits (drinking alcohol vs living on your own, for example) and all of them differ from region to region.

The good news is YouTube does not make much distinction here. If you are over the age of the thirteen, you are free to make content and earn money on the platform.

If you are under thirteen, however, you are not allowed to have a YouTube channel under YouTube’s terms of service. That is not necessarily the end of the road as far as your YouTube dreams go, and we’re not just talking about waiting until you are old enough. You’re just going to need a little help.

Officially speaking, your channel won’t be your own, but you can enlist the help of an adult (typically a parent) who will be in charge of the channel, while you make the content. This is perfectly allowed under the terms of service, and many very successful channels have risen to prominence in this manner, both before and after YouTube clamped down on videos by and for underage people.

Being Responsible

Now, it is important to note that we are not trying to give you advice on how to circumvent YouTube’s terms of service here. There can be debate over whether YouTube’s approach is the best way, but few people would disagree with the intent behind it. The Internet can be a dangerous place for children, in both an emotional and physical wellbeing sense.

We are not advocating you get your parents to sign up for a YouTube account and just hand you the login details and leave you to it. And if you’re a parent, we strongly advise against doing this. The adult who officially runs the account should be overseeing the content that goes on it, even if it is just to cast a watchful eye over the final edit before it goes live. They should be moderating any contact the child has with people online, and they should be ensuring the child does not get taken advantage of.

There are always exceptions to the rule, but, for the most part, children need protection, so while we are giving you advice on how to make money on YouTube if you are under 18, it shouldn’t be taken as an encouragement to break YouTube terms of service.

Can You Make Money on YouTube if You Are Under 18? 2

How to Earn Money With an Underage Audience

As we mentioned above, there are restrictions on videos with underage audiences that all but rule out the conventional route of monetising your YouTube content through the YouTube Partner Programme, but that does not mean that you cannot monetise your videos at all.

Here are some ways you can make money with your videos even when your audience puts your channel below YouTube’s threshold for an underage audience.

Patreon

Patreon (and similar platforms) may be something a long shot if your audience is primarily underage since underage viewers are less likely to have money of their own to give. But, sites like Patreon have their own restrictions for who can use it. Patreon, for instance, has a minimum age restriction of thirteen years old to sign up, and eighteen years old before you can sign up as a creator or support another creator. They also allow under eighteens to be a creator or support one with written permission from a parent or guardian.

This means that if you have an audience that is prepared to support you through Patreon, you don’t need to worry about their age because Patreon’s terms of service will have ensured they are old enough or have permissions to do so. And, if you are too young to become a creator on Patreon, assuming you are over thirteen, you can get written consent from a parent or guardian and get started!

Promote Other Ventures

YouTubers with a young audience often build their content on top of something that appeals to that audience, such as video games. If you are able to, there may be a way to translate that appeal into a monetisable thing.

To take one popular example, Roblox—a video game where anyone can create their own mini-games for others to play—is especially popular among young gamers. It also provides the ability for people who create content for it to earn money through in-game transactions. If you have built an audience around such a thing, you could promote the games you create and potentially earn money that way. Another example would be an arts and crafts channel which also promotes an Etsy store where your own arts and crafts can be purchased.

If you go down this route, it is important to remember that the thing you are promoting needs to be relevant to your audience. There is no sense in building a channel around Marvel comic book-related content and then trying to promote a SquareSpace affiliate code. Of course, this is true of any age of audience, but it is especially true of younger audiences.

Can You Make Money on YouTube if You Are Under 18? 3

Target Older Viewers

Not everyone can shift their content in such a way that it changes the average ages of their audience—at least, not without drastic changes to the channel—but for some, it is definitely possible, and it may be the answer to your monetisation problems.

By shifting your content in a more mature direction and ensuring that your videos are not marked as made for children, you should be able to qualify for the YouTube Partner Programme—assuming you have met all the other criteria.

Of course, if you are making content aimed at very young children—seven to ten-year-olds, for example—this kind of shift will not be a practical solution. But, if your audience is a little older—fourteen to seventeen, for example—it may be worth looking into.

Tips for Being an Under-18 YouTuber

Firstly, if you are a parent or guardian reading this, we would recommend familiarising yourself with YouTube’s child safety page as a bare minimum. If you are the child YouTuber, it won’t hurt to read through that page either.

For the success part of YouTubing as a minor, we have some tips.

Don’t Take Things to Heart

There are mean people on the Internet, and they often don’t have much to say in the way of being constructive. YouTube disables comments on videos that are intended for a young audience for this very reason, but if you find yourself in the comments of yours or another YouTuber’s video and people are being mean to you, do not let it affect you.

There is a way of delivering constructive criticism that you may take some time to learn recognise. As a rough example, someone telling you that your videos are too quiet is useful feedback that you should take on board. On the other hand, someone telling you that you are ugly is not useful, since being ugly is a subjective comment and even if it were true, you can’t change how you look.

Learning to separate the useful criticism from the just plain insulting is a skill that will take a lot of practice, but in the meantime, do not let any mean comments you might encounter ruin your day.

Hone Your Craft

If you have dreams of becoming a professional YouTuber, take this opportunity to get as good as you can at making content. There are two important factors for young people here;

  • Their developing brains learn things more readily than when they are older
  • You will likely not have as much free time later in life as you do as a child.

You may be currently trying to balance homework, a social life, and any extracurricular activities you have with YouTube and wondering how that second point could be true. But trust us, while there are always exceptions, most people will have far less free time when they get older, start working full time, have a family, etc. Take advantage of all the spare time you have now to improve your video-making abilities.

If In Doubt, Don’t!

If you are in any doubt that something you are planning might be a bad idea, don’t do it. Or at least get a more experienced opinion before deciding. This can include things sharing personal stories online, expressing controversial viewpoints, and more.

Many people who did not grow up with the Internet (and some who did) have said and done things online that have had a significant and negative impact on their lives. Don’t risk saying something you might regret for the rest of your life this early on.

Can You Make Money on YouTube if You Are Under 18? 4

Privacy Privacy Privacy

We can’t stress this enough, but privacy is crucial, especially for under-18 YouTubers. If for no other reason than the YouTuber will almost certainly be living with their parents or guardians at that age and any privacy violations will affect the people you live with as well.

Don’t share personal information in your videos, and make sure there is nothing in the video that someone might be able to use to work out your home address or phone number, or anything of that nature.

Final Thoughts

YouTubing when you are under-18 is something that can be a fun hobby or a solid foundation for a future career, but you have to be careful. And, if you are a parent, remember that there is a reason you are responsible for your children.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How to Make Money on YouTube Without Showing Your Face

There is a fairly pervasive stereotype regarding YouTubers, and it evokes images of fresh-faced young people eagerly greeting the camera with an over the top introduction that would, eventually, be bookended with a gleeful plea to like and subscribe at the end of the video.

There is, of course, a reason that this has become a stereotype—YouTubers certainly did seem to be made up mostly of this breed for a long time—but that is far from all there is on the platform these days. Indeed, many YouTubers have found success on the platform without even showing their faces in their videos.

In this post, we are going to look at some of the ways you can succeed financially on YouTube without showing your face.

In the interests of balance, we’ll also talk about why showing your face is often considered a good thing when making YouTube videos – and if you prefer NOT to show your face I have a list of channel ideas for faceless channels on my blog.

How to Make Money on YouTube Without Showing Your Face

We’re going to split this topic into two main sections—how to make videos without showing your face and how to make money on YouTube.

The reason for this is there is nothing significantly different about how you go about making money on YouTube with faceless videos than with videos featuring your face.

So, that information is relevant regardless of which style of video you are making.

Content is Key

It sounds corny and cliche at this point, but it is a cliche for a reason. Regardless of how you dress your videos up—face or no face, effects or not—the content you produce is what will determine your success as a YouTuber.

There are many different ideas of what successful content looks like, but as long as you are delivering what your audience wants to see, you are on the right path. It is important to find the core of what that is and ensure that it is always there. For example, if the root of your content lies in videos about retro technology, there is a lot of wiggle room for what the videos can be about and how you can format them, but you will need to make sure that that root of retro-tech is always present. Similarly, if you are running a food channel and your viewers come for recipe ideas, it would not be advisable to move away from recipe ideas. At least, not abruptly.

Even if your root content is your own personality—if your viewers come to see what you have to say or what you are doing—the rule is the same. Videos where you are not present or where you are acting differently will put your regular viewers off.

This leads us nicely onto…

How to Make Money on YouTube Without Showing Your Face 1

Personality

Even if you aren’t putting your face on camera, you need to inject some personality into your videos. There is an audience for just about everything, but it is essential to remember that there are a lot of other YouTubers out there, and more than a few of them will be making similar content to you.

In short, the chances of you coming up with a niche that is completely unique are very slim, but that is okay because you do not need an entirely unique niche to succeed. By putting plenty of yourself into the videos—in your humour, opinions, and the way you speak—you give viewers a reason to come to you rather than someone else who is delivering the same kind of content.

Granted, you will invariably give some viewers a reason not to come to you over other people because they do not like your unique take on things, but you can’t please everybody, and you need to stand out to succeed.

YouTube Ideas That Don’t Involve Showing Your Face

Now that we’ve covered some generalised aspects of making videos without showing your face let’s look at some specific ideas for how you would go about making those videos.

  • The Hands-On Approach—If your video is of a tactile nature, such as product reviews, or cooking videos, you could always opt for the hands-only approach. In this kind of video, you would have the camera directed at the subject of the video, and the only part of you that would be on camera is your hands as they do whatever it is you are doing. You might be surprised at how expressive you can be with your hands, and you can inject plenty of personality into your video purely through the way you talk, and what you talk about.
  • Voice Over Content—Voice over content can cover a lot of ground. You might make a “Top 10 Sci-Fi Video Games” video where clips of the games you are talking about are on screen as you talk. It could be a pop culture video where the subject matters you are talking about is onscreen. There are even some successful YouTubers whose content is entirely audio-based, and the visuals they display has nothing to do with the actual content. If you have an existing platform, such as a popular podcast, or even a new podcast with little or no audience, you could just have a still image on your video. That being said, if you’re going to put a podcast on YouTube, it helps to give your listeners a reason to come to YouTube rather than some other audio-only platform.
  • Software Tutorials—There is an almost endless supply of niches within the software world, from simple office productivity to video game development, to music production. If you have expertise in a particular kind of software, you can make tutorials on that software without having to show your face on camera. Not only do you not need your face onscreen, but the software itself will be the focus anyway, and you could find your reluctant mug obscuring parts of the screen that your viewers need to see.

How to Make Money From Your Video Ideas

Fortunately, this section of the post is more or less universal, so you should find it useful even if you are happy to put your face on camera. We’ll go over some different ways to monetise your videos, but first, let’s cover some more fundamental truths about earning an income from your YouTube channel.

One crucial point to grasp when monetising your content is that numbers are rarely the be-all and end-all of success. More often than not, the quality of your audience outweighs the quantity, which is why some YouTuber’s with relatively small audiences are able to make a comfortable living from their channel while other YouTubers with enormous followings barely get by.

This is also the reason why “cheating” by buying subscribers and views rarely pays off since those numbers do not represent engaged viewers who are interested in your content, and so do not translate to financial success. The reason it doesn’t pay off is because the advertisers who pay to promote their products and services are doing so because your audience has been marked as consisting of the kind of people who would be interested in those products and services. If you have stuffed your subscriber-base with viewers who aren’t interested, it will not translate to ad engagement.

But what about the different ways you can make money from a YouTube channel? There are a few common methods (and even more less common methods) that can be used to monetise your channel, and many of them can be used simultaneously. It should be noted that, unless you are coming to YouTube with a following in place already, none of these methods are likely to yield immediate success. You will need to be patient.

YouTube Partner Programme

The most common way to earn money from your YouTube channel is through the YouTube Partner Programme, which is the built-in system that YouTube offers for YouTubers who have met specific criteria. The bullet points of those criteria are;

  • Not be in breach of any YouTube monetisation policies
  • Live in a country where the YouTube Partner Programme operates
  • Have at least 4,000 valid public watch hours over the last twelve months
  • Have at least 1,000 subscribers
  • Have a linked AdSense account.

If you meet these criteria and are accepted into the program, you will have the option to monetise eligible videos. YouTube will then show ads on those videos, and you will earn a cut of the revenue generated from those ads. You have quite a lot of control over when and what style of ads are shown on your videos, though you cannot control what ads are shown. In many cases, you can run YouTube ads alongside other means of monetising your content, though it is not always the case.

It’s worth bearing in mind that YouTube regularly changes their monetisation policies in ways that reduce—or even remove entirely—many YouTubers’ earnings.

Brand Deals and Sponsored Content

Essentially this is cutting out the YouTube middleman. Instead of relying on YouTube to serve ads, you deal with the advertiser directly and deliver the promotional content in your videos. For larger YouTubers, this type of monetisation represents a significant portion of their income. There is also a potential bonus in that brands are smart enough to know that numbers are not everything. While they will obviously want to reach a large audience, marketing reps today understand that a quality audience—one that is already interested in what you have to offer—is more valuable than a large audience. This means you may be able to strike a lucrative brand deal much sooner in your YouTube career than you would be able to make an equivalent amount of money through the YouTube Partner Programme.

Crowd Funding and Subscription Models

One of the most popular ways for YouTubers to monetise their work is through sites like Patreon, which allow viewers to opt into giving their favourite creators a regular payment in order to support them. This is popular with YouTubers because it tends to be far more reliable than ad-click-based revenue, and is not subject to the whims of YouTube policy change. It also shows real engagement from an audience, since they have gone out of their way to support you directly.

Affiliate Marketing

If your videos often involve products or services that are associated with affiliate programs, you could supplement your revenue—even form the bulk of your revenue—with affiliate marketing.

With affiliate marketing, you would have a link to a product or service and, should your viewers buy said product or service; you would get a cut.

A popular version of this for review channels involves using the Amazon Affiliates program to link out to products that have been reviewed in the video.

Need help in getting started with affiliate marketing? I have a deep dive article on my blog all about affiliate marketing for beginners and how to really make it work for you in the future.

Why Avoid Showing Your Face?

The concept of starting a YouTube video and not wanting to show your face may seem strange to some, but there are a few reasons someone might want to do this.

  • Shyness—The most obvious reason is shyness. Someone people simply don’t want their face on camera, but that doesn’t mean they can’t succeed on YouTube.
  • Safety—Though it still sometimes struggles with a certain stigma of being a weird thing people do on the Internet, YouTubers can get as famous as any conventional celebrity, and there are inherent safety risks with that fame. For some, those risks may be too much to risk putting their face on screen.
  • Freedom—The world of late has been less than kind to controversial figures online, with more than a few people losing their jobs because of things they might have said on social media or in YouTube videos. If you are planning to make videos on controversial topics, you may want to keep your face out of the video to protect your livelihood, should you upset a large enough group of people.
  • Aesthetic—Sometimes, there doesn’t need to be a significant underlying reason for this decision. Perhaps the YouTuber just prefers to craft their videos in a way that doesn’t involve their face being onscreen. There is no objectively right or wrong way to format a YouTube video, and any reason that makes the creator more comfortable with their work should be considered a good thing. Even if the reason they are more comfortable is just that they prefer the look of the video.
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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

How Do YouTubers Receive Their Money?

In a little over a decade, YouTube has gone from an interesting online video platform that is fun but ultimately frivolous, to a legitimate career path that surprisingly attainable for almost everyone.

This may feel a bit “icky” to some—YouTube was originally this fun young thing that some people were lucky enough to succeed financially at, but now it’s a mature, grown-up platform with people of all ages eeking out a living, often making content that is far from exciting or creative.

That, unfortunately, is the reality of any career. And, with any career choice, there are a lot of mundane questions to answer. Things like “what is your earning potential”, “how reliable is this career”, and, as the title of this post asks, “how do YouTubers receive their money?”

The how of getting paid on YouTube is one of those small questions that may seem insignificant at first but can be quite important for reasons we’ll get into shortly. The quick and straightforward answer to “how do YouTubers receive their money” is through Google Adsense, who pay either directly into your bank by deposit or via a cheque in the mail.

However, as with most simplified answers, this doesn’t paint the full picture. For example, there are multiple common ways for YouTubers to get paid besides AdSense and a variety of different ways to get paid by those other methods.

Don’t worry; we’re going to go over the most common ways that YouTuber’s get paid for their content; all you need to do is keep reading!

Do YouTubers Pay Tax? 3

How Do YouTubers Make Their Money?

Before you can understand how the money is received, it is important to understand where the money is coming from.

On the Internet in this day and age, there is a seemingly limitless selection of ways to leverage an audience into financial gain, both directly and indirectly.

That being said, the many years of YouTube success across thousands and thousands of YouTubers have allowed a few different methods to rise to the top of the pile in terms of convenience, effectiveness, and popularity.

YouTube Partner Programme/Google AdSense

Let’s start with the obvious. When we gave our simplified answer to the question of “how do YouTubers receiver their money” above, this was the method we were talking about. This is the built-in monetisation option that you can choose to enable when your channel has met the necessary criteria. That criteria include;

  • Have at least 1,000 subscribers
  • Have at least 4,000 hours of watch time over the last twelve months
  • Meet YouTube’s various policies for spam and community guidelines
  • Have an AdSense account

When you are part of the YouTube Partner Programme—and on eligible videos—YouTube will show advertisements that can earn you money. The exact amount earned per video depends on how many ads are served and what your viewer’s behaviour is in relation to those ads. For example, do they watch the whole ad, or do they skip it as soon as they get a chance?

These ads are actually served by Google’s AdSense platform, and any payments are handled through there. That is why you need to have a Google AdSense account before you can join the YouTube Partner Programme. Adsense supports a few different payment methods including;

  • Cheques
  • Electronic Funds Transfer (EFT)
  • Rapida
  • Bank Transfer

You might have noticed the conspicuous absence of PayPal in that list. PayPal may be the largest and most popular online payment processor, but it is not an option for Google’s AdSense.

How Do YouTubers Receive Their Money?

Membership Platforms

Membership platforms allow your subscribers to commit to a small monthly sum to support your content. The incentive usually being that having a more reliable source of revenue compared to YouTube’s standard monetisation system will allow you to put more time into your channel, and thus create better or more content. Of course, there doesn’t always have to be an incentive—sometimes people just want to support their favourite creators.

YouTube offer their own membership option for channels with 30,000 subscribers or more, but the payment is handled the same way as their ad-based revenue. However, another option is to look outside of YouTube for a third party membership platform.

The most popular example of this is Patreon, a platform that allows you to set different tiers of supporters and offer unique perks to each of those tiers. Unlike AdSense, who do not support PayPal as a payment method, Patreon allows PayPal as well as fellow online payment processors, Payoneer and Stripe. Another example of this kind of service is Ko-Fi, which allows you to get paid through either PayPal or Stripe.

Merchandise

Another way to get paid from your YouTube channel is through the sale of merchandise. There are a plethora of services around that can facilitate this, including YouTube’s own inhouse solution for channels with 10,000 subscribers or more. There are dozens, perhaps hundreds of alternatives, however. As a general rule, you can expect to find PayPal and cheque payments as an option for getting your money.

Direct Donations

It is also possible to receive direct donations from your viewers. How you receive this will depend entirely on your own preferences regarding the services you use. For example, PayPal allows you to set up a donation page for this very reason. Ko-Fi is essentially designed for small, one-off payments (the platform is built around the idea of your audience buying you a cup of coffee).

We strongly advise against just giving your bank details out, of course.

Brand Deals and Promoted Content

This monetisation option involves directly dealing with an advertiser. In this case, we can’t offer much insight into what would be involved since every deal will be different. Indeed, you could even request a particular method of payment as part of your deal.

Why is the Way YouTubers Receive Their Money Important?

If you are just YouTubing for fun and you are not concerned with earning money from it, it doesn’t really matter how YouTubers get paid. But for people who are interested in the earnings they could be receiving, and certainly for YouTubers who are looking to make their YouTube journey a career move, it is essential information.

For one thing, the part of the world you are in could determine whether or not you can earn money from YouTube directly. At the time of writing, AdSense is not available to people in the following countries;

  • Crimea
  • Cuba
  • Iran
  • North Korea
  • Sudan
  • Syria

It is also not available to individuals or businesses that are restricted by trade sanctions or export compliance laws. Granted, there probably aren’t a huge number of people who meet any of the above criteria that are looking to start a YouTube career, but it pays to know these things. The regions that AdSense is not available in are not set in stone, for example. Shifting political situations could see countries being removed from that list, or added to it.

The same reasoning applies to payment processors. For example, if you were unable or unwilling to use PayPal or Stripe, you would not be able to get your money out of Ko-Fi.

These are all things to factor in if you intend to make YouTube into a career move, but not necessarily something you should be concerned about when you are first starting out. After all, if you make it big on YouTube, but circumstances conspire to keep you from getting paid, you could always migrate to another platform. It wouldn’t be easy, but it would be doable. And there are always other ways to monetise your channel.

Monetising Your Channel: Diversity is Key

YouTube goes to great lengths to make their platform financially viable. And, even though it doesn’t always feel like it, part of that viability is making YouTubers money, since YouTubers who are earning a decent amount of money for their efforts are more likely to continue putting that effort into the platform. Even when YouTube makes significant changes that seem to harm YouTuber earning potential, it is because they are trying to make the platform as appealing as possible advertisers.

Whether the changes they make are always effective or worth the grievances they cause is a different issue, but the motive behind them is clear enough.

Unfortunately, the ever-changing landscape of YouTube monetisation, combined with the whims of advertisers and shifting trends, makes the YouTube Partner Programme a somewhat unreliable source of income. In fact, not only is it unreliable, it is typically not a great earner for many types of video. YouTube revenue is mostly measured in CPM, which is essentially an amount you earn per thousand views you get. The actual figure is all over the place due to how large a factor viewer engagement plays—a video with a lot of views but where most viewers skipped their ads might earn less than a channel with a fraction of the views, but most viewers watched the ads—but as a rough average, you can expect around $1.50 to $2 per one thousand views.

Assuming you are making $2 for every thousand views you get, you would have to be getting an average of over seventeen thousand views a day to earn enough money to be considered above the poverty line in the United States. That’s a lot of views. It’s not an unachievable goal, of course, but it’s no small feat to reach an average number of views a day that is measured in tens of thousands. It’s also worth mentioning that most people don’t strive to be just above the poverty line. To bring your YouTube revenue up to something more in line with the average income in the United States, you would be looking at around forty thousand views a day.

How Do YouTubers Receive Their Money? 2

Other Options

If you can build up a dedicated enough audience, direct contributions such as PayPal donations, or memberships such as through Patreon or YouTube’s own membership option are a great way to build a solid, reliable revenue stream from your YouTube channel.

Merchandise is also an option but should be considered a secondary option rather than your primary source of revenue. While you can realistically build a large base of people willing to contribute a few dollars here and there to support you, it is far less likely that you will be able to sell T-shirts or mugs with the same consistency, and in large enough numbers. Unless you are a fashion company, merchandise should be considered a side gig.

Brand deals are a little trickier as they typically require a brand to come to you. Pitching ideas to companies is not unheard of, but it is far more common for the company to go to the YouTuber. Sponsored videos and brand deals are by far the most lucrative of the many ways to get paid for your YouTube channel, though the exact amount you can earn will depend on your channel’s content and following.

Final Thought: Tax

There is a multitude of ways to earn money from your YouTube channel, but not quite as many ways to receive that money. The one absolute factor is that you will need a bank account. Whether you receive your money directly from Google AdSense, via a payment processor, or even via a physical cheque mailed to your home, you will need a bank account for the money to go into. The upshot of this fact is that your earnings will always be traceable, and as such, entirely discoverable by any governmental agency that might want to look into your finances.

Neither YouTube, Google, nor any of the payment processors mentioned handle taxes; that is all on you. Of course, tax law is different from region to region, and country to country. If you are not familiar with the law on taxes where you are, you should do some research to avoid getting a nasty surprise when tax collectors start knocking on your door.

In truth, the amount of money received by most YouTuber’s will not be enough to even register on a government’s tax-collecting radar, but that is not a risk we recommend taking. If you should be paying tax on your YouTube earnings, it’s better just to pay them and stay out of trouble!

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Does YouTube Have an Affiliate Program?

Affiliate programs are one of the most popular ways of earning money online; whether it is as a nice side-hustle for a little extra cash or the backbone of a five-figure a month income, they provide a way to earn revenue while doing the things you are already doing.

They can invisibly add additional revenue streams that, in some cases, can even add value for your viewers.

With all of this in mind, it is natural to wonder; does YouTube have an affiliate program of their own.

After all, being profitable is a serious concern for the platform, not to mention the added incentive it would give to content creators.

Does YouTube have an affiliate program? – No, YouTube does not have an affiliate program, but you can monetize your channel with the Partnership Program if/when you meet the 1K subscribers and 4K hours of watch time requirements. However you can still use external affiliate programs to make money on YouTube with click through traffic.

Through using YouTube marketing for your channel, you can grow awareness and drive traffic to your affiliate account.

We’re about to take an in-depth look at affiliate programs and how you can use them on YouTube, so let’s get comfortable.

How Many Views do you Need to Make Money on YouTube?

What is an Affiliate Program?

If you’ve made it this far into the post without knowing what an affiliate program is, don’t worry; we’ve got your back. An affiliate program is a system whereby you can earn a fee in exchange for actions taken by your viewers. With the most popular forms of affiliate programs, this fee often comes in the form a commission of a product or service sale. In some cases, it can be a fixed fee in exchange for a user signing up to something.

By far, the most popular affiliate program for individual YouTubers—and many other content creators—is the Amazon Affiliate program, which allows you to generate a unique link for any product on the Amazon marketplace. If one of your viewers clicks through your link and buys something, you earn a small percentage of the sale.

The other way in which affiliate programs are typically run is when a service that is looking for members will reward people who refer new users to them. Fiverr is an excellent example of this with its affiliate program explicitly designed to reward people for driving traffic to their service.

If you want a hugely in-depth deep dive into how to get started with affiliate marketing, best ways to leverage affiliate marketing and my 10+ years of experience in generating income with affiliate marketing – check out my Affiliate Marketing for Beginners blog post.

Do YouTubers Get Paid Monthly?

Why YouTube Doesn’t Have an Affiliate Program

Once you understand how affiliate programs work, it should be easy to understand why YouTube doesn’t have one.

First of all, they don’t sell any products, so they can’t offer a commission on the sale of those products. But secondly, there is no paid service to subsidise a traffic-driving affiliate program like the one Fiverr has. Granted, there is YouTube Premium, but that is a very narrowly focussed product that would not have much re-use value for any given YouTuber.

With a platform like Fiverr, there are dozens and dozens of different services available, so one person could theoretically want to keep going back, which in turn means there are far more ways in which an affiliate link can be worked into the content that is being created.

As for the non-YouTube Premium content, it doesn’t make much sense for YouTube to incentivise people to drive traffic to their platform, given the sheer number of people who are on that platform attempting to drive to traffic to their own videos already.

YouTube is all about retention—once a new person lands on their site, they aim to keep them there as long as possible, and they’ve gotten very good at that over the years.

It doesn’t matter if it’s a popular YouTube who drives millions of unique views a day to the site, or an unknown YouTuber who is just starting out who might bring three new sets of eyeballs to the platform, YouTube will work to keep those people on the site viewing videos, and that retention just as valuable—if not more so—than bringing in new viewers who might not be so interested in sticking around.

YouTube Tips for Teachers 4

Tips for Using Affiliate Marketing with your YouTube Channel

So, YouTube doesn’t have an affiliate marketing program, that much we’ve made clear.

But what we also made clear was the fact that this doesn’t stop you from running affiliate marketing programs through your YouTube channel in order to increase your revenue, so let’s talk about that.

The strength of affiliate marketing lies in invisibility—when you can provide a link to a service or product that fits seamlessly into your content and provides your viewers with something of value to them, you are on to a winner.

To help you achieve affiliate success, we’ve put together some of our top tips for using affiliate programs in your videos and on your channel.

Full Disclosure

We live in a cynical age, borne of many web services and content creators taking advantage of their audience, more and more people assume that anytime something is hidden from them, it is for negative reasons.

To that end, you should always be upfront about any affiliate links you use, even if all you do is put “(PAID)” next to the link in your description. YouTube viewers are generally accepting of the fact that their content creators need to make money somehow, and will not go out of their way to stop that from happening.

But including affiliate links without disclosing this fact can breed bad blood with your audience—especially if you are reviewing a product or service that you are linking out to through an affiliate program.

Keep it in Context

Google puts a lot of time and effort into figuring out the best ads to show a particular individual at any given time.

This is because merely showing the ad is only part of the battle—if nobody ever clicked those ads, advertisers would stop paying for them.

The same approach should be taken for affiliate links. There is no sense in making a video about guitar building and then including an affiliate link to an eBook on making money online.

Sure, some of the viewers of that video might be interested in the eBook, but it is such a shot in the dark, it would hardly be worth the effort of typing the link.

While we’re not saying there is never a good time for an out of context affiliate link, the best use of these links is within the context of your video. If you are doing a video on the top five sports cameras, have affiliate links to each of the cameras on Amazon in your description. The people watching that video are far more likely to be in the market for a new sports camera than viewers on other videos, and your video might just be the thing that pushes them to pull the trigger.

By including a link to the product, you are saving them the effort of going off and searching for it themselves.

And, as affiliate programmes are almost never more expensive—if anything you can often get a better deal through affiliate links—you are not inconveniencing your viewers in any way.

As an additional note, being in context doesn’t necessarily mean the product or service relates to the subject matter of the video directly. A

s an example, a channel whose content is primarily about how to make better YouTube videos might list off the equipment they use in the description, along with affiliate links to where that gear can be bought. This is useful to that channel’s viewers since “what equipment do you use” is one of the most commonly asked questions that successful YouTubers get asked.

10 Best Tools to Grow Your YouTube Channel 3

Pick Something you Believe In

I am a huge fan of services like Rev – They help me add captions and foreign language subtitles to my youtube videos at a time fee per minute. I use them personally so I know they are good and that is why I promote them using an affiliate program. It is this personal edge that helps my audience understand that if I use it, its a god product and not just a huge list of products you could grab from Amazon in a blind blog post.

Not every channel creates videos of the top ten latest gadgets that can be easily linked to on Amazon, but that doesn’t mean those channels should miss out on the affiliate marketing train.

Firstly, remember that Amazon—and direct product sales in general—are not the only options when it comes to affiliate marketing. Many digital products and services have affiliate marketing options attached to them. Indeed, services like Clickbank specialise in finding digital products that can be marketed through affiliate linking. There are also services, such as Fiverr, as we mentioned earlier.

Ultimately, if there are no affiliate products or services that you can tie into your content directly, you could go on the hunt for a product or service that you truly believe will be beneficial for your viewers, and promote that instead. For example, for a programming channel, you could promote an ergonomic desk chair. For a yoga channel, you could promote a particular type of yoga mat.

It’s a little like being sponsored by that product, only the people behind the product are not involved. And on that note, you should be careful not imply that you are sponsored, as that can cause problems with the company behind the product or service.

The important thing here is that the product or service you are promoting has some usefulness to your audience, even if it doesn’t directly relate to the content of your video. Again, you might find some people in the audience of a fishing channel who are interested in a mechanical keyboard, but it would be blind luck, and that’s no way to run a business.

Do YouTubers Pay Tax? 1

Don’t go Overboard

Regardless of the exact method of incorporating affiliate links into your content you choose, it is a universal truth across all mediums that overdoing it will have negative results.

This can be because your affiliate content is overwhelming your actual content, or simply because your audience feels it’s a bit crass.

But, whatever the reason, if you stack your description full of affiliate links and hand out promo codes every two minutes in your video, you’ll almost certainly turn large portions of your audience off.

And affiliate programmes only work when you have an audience to click those links.

Will Affiliate Links Harm my Video?

To answer this question, we first need to understand a few things about the way YouTube works.

Firstly, affiliate links are very much allowed by YouTube, which is one of the main concerns YouTubers tend to have when first venturing into the world of affiliate marketing.

However, merely being allowed to do something does not mean it can’t have negative effects on your channel.

As we touched on above, YouTube is very concerned with viewer retention. Now, we’re not saying they have no interest in bringing new eyeballs to the platform, but they are more concerned with keeping those eyeballs on YouTube once they are there. This is why average watch time is one of the most crucial metrics of a video’s success in the eyes of YouTube because more watch time means that people are spending longer on the site because of that video.

With that in mind, there is no direct association that YouTube will admit to between external links—affiliate or not—and the YouTube algorithm deciding to recommend a video less often. But there may be an indirect association.

YouTube wants people to stay on the site as long as possible. The longer a viewer is on YouTube, the more chance there is to serve them ads, and the more money YouTube can make. But if a lot of users are coming to your video and then leaving the platform altogether and not coming back, that will reflect negatively in the eyes of the algorithm.

It’s something of a catch 22—you need plenty of viewers for your affiliate links to be useful, but if your affiliate links are too effective, YouTube might see that as users coming to your video and then leaving YouTube, which may lead them to recommend your video less, which means fewer viewers to click your affiliate links. Unfortunately, there is no way around this problem, and YouTube is typically quiet about the exact way that they handle things like this.

That being said, affiliate marketing is a game of percentages—you bank on a large enough percentage of your viewers clicking your affiliate links to make it worthwhile while accepting that the overwhelming majority of them won’t.

Many YouTubers have had a great deal of success through affiliate marketing on YouTube, so there’s no reason that you can’t, too. Just remember not to overdo it, and keep the subject of your affiliates in line with the content of your videos.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid Monthly?

YouTube can be—and often is—a labour of love.

Many people harbour a dream of paying the bills with the success of their channel, but only a small proportion of those people succeed in achieving that dream.

Still, success on YouTube—particularly modest success—is a very attainable goal, which has led to YouTube being seen as a legitimate career choice by many.

With any career choice comes a lot of, frankly, boring questions of a logistical nature. If you are just starting out and have no real financial goals, or, on the other end of the spectrum, if you are an enormously successful YouTuber who makes money faster than you can spend it, you don’t need to think about things like how often you get paid from your YouTubing ventures.

The reality of earning a living through YouTube is a little more grounded, however. There are far more people earning their living through YouTube who are just getting by or perhaps using YouTube to supplement other revenue sources. These people are rarely wealthy, and for them, YouTube is as much a job as any traditional employment you might care to reference.

Still, making an average salary through YouTube is often preferable to a lot of jobs out there.

Do YouTubers get paid monthly? – YouTubers who are eligible for the YouTube Partner Program will accrue income which is paid out a month in arrears. However, you must reach a total of £60 ($100) in the AdSense account to be paid for that month. YouTubers might also have external affiliate arrangements that pay on other terms.

In this post, we’re going to be looking at how often YouTubers get paid, which is a messy, sprawling topic that we can’t give a straightforward answer to since there isn’t one.

Keep reading, and we’ll go over all the ways a YouTuber typically gets paid, along with how often those payments come, and how much flexibility there is in this area. We’ll even through in a little financial advice for anyone just getting started.

How Many Views do you Need to Make Money on YouTube?

How Do YouTubers Get Paid?

To properly understand the messy and complex nature of YouTuber payment schedules, it helps to first understand how they get paid. It is not, as many people seem to think, a single revenue source coming directly from YouTube.

YouTube does offer a monetisation system for which they pay you directly, but the money earned through this method is not typically enough to quit the day job over. In fact, you would have to be getting tens of thousands of views a day to make anywhere near a decent living from this method alone.

That being said, there is more than one way to convert the success of a YouTube channel into earnings… which is also why the topic of how often YouTubers get paid is messy and complicated. Here are some of the most common ways YouTubers earn money;

  • YouTube Partner Programme
  • Memberships
  • Direct Donations
  • Brand Deals and Sponsorships
  • Merchandise Sales

YouTube has created opportunities to leverage memberships and merchandise directly through the platform for channels that meet certain criteria—10,000 subs for merch, 30,000 subs for memberships—but the main way that YouTube pays you is through their Partner Programme.

Outside of YouTube, sites like Patreon can provide you with a way to offer membership style functionality to your viewers, while there are more merchandise platforms than you can shake a branded stick at!

And, speaking of branding, brand deals and sponsorships are possibly the most lucrative option but are only a feasible option for channels with a significant audience.

How Often Do YouTubers Get Paid

Now that you have seen just a sample of the many different ways a YouTuber can get paid, you should be able to appreciate how difficult this question is to answer.

Fortunately, we do have a common theme among the most popular earning methods, so let’s take a look at that theme;

Google’s Adsense—the vehicle through which YouTube pays you—and Patreon, both utilise a monthly payout system whereby you can choose to be automatically paid every month.

There is a caveat, however. Both platforms have a minimum threshold you must reach before you can be paid. This amount comes to $100 in the United States, and a rough equivalent in other countries. If you work on the average CPM of a YouTube video, that means you would need to hit 50,000 views a month to reach the AdSense payment threshold every month.

Patreon is a different animal. The threshold for getting a payout there is a much more modest $10, and your earnings are not directly tied to your views or audience size. In both cases, you can opt to hold your payments until a later date. In the case of Patreon, this allows you to set payouts to manual and take care of the exact payout times yourself.

AdSense is less flexible, their system allows you to hold your payments for up to a year, but you are stuck with their monthly payouts and payment thresholds if you want to get your money out of your Patreon account and into your bank account.

It is worth noting that many merchandise companies work on a similar system to Patreon—where you have to reach a certain payment threshold, but you can withdraw your money anytime once you have reached that threshold.

Do YouTubers Still Get Paid for Old Videos? 1

Payment Processors

Things are a little different for money that finds its way into your payment processor.

This could happen because you are accepting direct donations from your subscribers, but more likely it will be because you have opted to have your membership or merchandise platforms pay into a payment processer (like PayPal) rather than send you a physical cheque.

With payment processors, there are usually no restrictions on when you can withdraw your money and how small an amount you can withdraw, but there may be charges associated with withdrawing your money.

This is especially the case if you reside in a different country to the company who sent the money. For example, at the time of writing, Patreon can payout in USD ($), GBP (£), and Euro (€).

If you live in a country—or, more accurately, your bank resides in a country—that does not use one of these currencies, there will likely be a conversion fee from your payment processor in order to get that money into your bank account.

Do YouTubers Get Paid Monthly?

Financial Advice

If you are asking questions like do YouTubers get paid monthly, you are probably looking at YouTube as a potential career move or at least one piece of your financial puzzle.

After all, there is no law that says you have to make your entire income from YouTube or not at all.

But if you are looking at YouTube as a potentially serious income source, it’s important to plan carefully and be smart.

We could fill an entire post with an in-depth look at this topic, but for now, here’s a quick rundown of the key points.

Build Up a Buffer

YouTube is not the most reliable source of income, particularly if the bulk or entirety of your YouTube revenue is coming directly from the YouTube Partner Programme.

If you choose to make YouTube a significant part of your financial situation, be prepared for the lows that come with those highs.

Never let yourself be in a situation where you are relying on a particular amount from YouTube to pay the bills or meet any other financial obligations you have. YouTube is notoriously unreliable when it comes to making a consistent income, and if you are living paycheck-to-paycheck with YouTube revenue, you could find yourself in serious trouble the next time an adpocalypse hits, or during a month when revenue drops for reasons beyond your control, such as seasonal behaviour.

You can’t necessarily avoid these things, but if you have a reserve of cash, you are at least protected from the immediate damage they can cause.

At the very least, you should have a few months worth of money stored up in the event your earnings dry up, though conventional wisdom states this figure should be closer to six months, if not a year.

Having this cash gives you a bit of breathing room should something happen to severely impact your earnings, and will allow you to figure things out without the axe of defaulted bills hanging over your head.

Diversify Your Income – How To Make More Money on YouTube

Another way to protect yourself against the unreliable nature of YouTube revenue is to not have all of your eggs in one basket.

If the entirety of your income is coming from the YouTube Partner Programme, you are completely at the mercy of the next significant changes YouTube make to their platform, and YouTube rarely make changes that boost everyone’s earning potential.

Making use of things like membership platforms, direct donations, merchandise sales, and any other ways of bringing the money in will protect you against your income being wiped out by one company making changes to their policy.

If at all possible, try to diversify further so that your income sources are not directly tied to your YouTube channel. For example, a Patreon page for your YouTube channel is a good way to diversify your income, but it is still built upon your channel. If your channel were to be taken down for some reason, your Patreon earnings would soon follow.

If, on the other hand, you had a blog running alongside your YouTube channel, earning revenue in its own right, you are further protected from the adverse effects of YouTube changes. Other examples include selling online teaching courses or running sponsored podcasts.

The critical factor being that, even though they may be linked to your YouTube channel by content or branding, these other ventures would be able to exist on their own, should anything happen to your channel.

Do YouTubers Get Paid Monthly? 1

Plan Plan Plan

We can’t understate the importance of proper planning when you first start out. The first year or being financially independent with YouTube as one of—or the main—income sources is especially critical.

We would recommend setting up a spreadsheet and putting in everything you have going out on a monthly basis.

We mean everything.

Make sure the entirety of your financial obligations are covered so that you can clearly see whether you are making enough money.

Hopefully, you will have taken our advice about having a buffer in place, so you’ll have a bit of a safety net to right the ship if you are not pulling in enough money, but you don’t want to get three months into your new career and find you’ve been losing money and didn’t know about it.

One particularly important aspect of this process is to account for everything. It sounds over the top, but it works. If you spend a dollar buying candy, make a note of it. If you buy a video game on sale for only a few bucks, make a note of it.

Small purchases can be the undoing of a move to become financially independent—they add up in the background while we mentally dismiss them as insignificant.

Don’t Rush Into It

The final piece of advice we’re going to impart here is to take your time with the decision to “go pro”.

Too many YouTubers rush to quit their day jobs when they have a good month or two, only to find those month’s earnings were a bit of an exceptional spike, and then they struggle to pay rent the following months.

When you first hit that magical moment where you are making enough money from your online activities to pay all the bills, wait. At least give it a few months.

Put the excess money you are earning into the backup buffer fund we mentioned above. Once you’re sure that level of income is sustainable, pull that trigger!

Do YouTubers Pay Tax? 3

Summing Up

Do YouTubers get paid monthly? Yes. Sometimes… if they want.

The exact frequency of payments to YouTubers depends entirely on whether they are successful enough to meet the criteria for joining the YouTube Partner Programme or making money through other avenues that also require a good deal of success.

It also depends on whether that YouTuber is consistently making enough money to meet the various payment thresholds many companies have in place.

That being said, “monthly” is as close as we can get to a typical payment schedule for your average YouTuber.

Most companies work on a monthly basis and, while some YouTubers may get paid far less frequently, very few—if any—YouTubers will be getting paid more frequently on a consistent basis.

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How Many Views do you Need to Make Money on YouTube?

The numbers surrounding making money on YouTube are not always particularly transparent to those on the outside.

Indeed, even the methods of making that money can sometimes be a little opaque to the uninitiated. If you are one such person, fear not; we’re going to run the whole gamut in this post, from how many views do you need to make money on YouTube to how you can go about making that money.

But for those of you who are a little impatientthe short answer is – assuming your content is advertiser friendly, you need around 30,000 views per day to make money on YouTube. This could make you around $60-90 per day based on a fairly average $2-3 RPM. This can change with seasonal ad prices with winter being more profitable compared to New Year and early spring.

But before you run off to start making videos, you should be aware that there are caveats to that number. For one thing, there is no set-in-stone amount that you earn per view. Some people will be able to make a killing on 30,000 views a day, whereas others might get twice as many views but struggle to get by on their YouTube money alone.

It is also worth knowing how we reached this number. After all, it is possible to make money with far fewer views than 30,000, but, generally speaking, fewer views means less money, so what metric are we working from?

Keep reading, and all will be revealed.

Do YouTubers Pay Tax? 3

How Much Money is Enough?

In order to make a judgement on how many views it takes to make money on YouTube, we first have to establish our standard for making money.

Technically speaking, if you earn a single cent from your YouTube channel, you are making money.

Granted one cent a month is not exactly cause for celebration, but it is technically money. On the other side of the spectrum, PewDiePie—by far the most popular individual YouTuber in the platform’s history—potentially makes as much as half a million dollars a month from YouTube ads alone! Most people can agree that, while they might like to be making that kind of money, they don’t need that much money.

We should clarify that we don’t know how much money PewDiePie makes, but based on the average YouTube CPM and PewDiePies average monthly views, we can make an educated guess. It’s also worth remembering that we’re just talking about YouTube earnings here—PewDiePie may have sponsorships and brand deals that further increase his earnings.

So, with all that in mind, what numbers are we looking at? Well, we’ll be honest, we’ve picked a relatively arbitrary figure that should represent an amount of money somewhere between the United States’ poverty line and the average salary earned by Americans. We’ve gone with this because we feel confident that no one wants to be on or below the poverty line if they can help it, but you might be prepared to earn a below-average income if it means you get to live the YouTube dream. So what are those numbers?

Do YouTubers Pay Tax? 2

How we Calculate Our Numbers

According to the Office of the Assistant Secretary for Planning and Evaluation (ASPE), a person in the United States is considered to be in poverty if they are earning less than $12,760 a year.

Meanwhile, the average annual salary for an American is a little over thirty thousand dollars a year. As mentioned above, we have picked a spot roughly in the middle of these figures on the basis that most aspiring YouTubers would be happy to earn a little less than average to chase their YouTube dream, but not perhaps so much less that they are officially in poverty. But how do YouTube views translate to these amounts of money?

And, just to be clear, we are only talking about YouTube Partner Programme money here—money earned directly through ads being served on your videos by Google.

The metric used for measuring the views to earnings ratio is CPM or cost per mille. CPM is a measure of how much you earn per one thousand views, and is used all over the Internet for a variety of audience-related statistics. The actual CPM your channel has will be entirely determined by the type of content you make, how engaged your audience is, how advertiser-friendly your content is, and so on. That being said, the average CPM on YouTube is around $2. That means that, on average, a YouTuber earns two dollars for every thousand views they get.

Using our 30,000 views a day average figure, you would theoretically make somewhere in the region of $22,000, which is almost right in the middle of our poverty and average salaries.

Do You Need A YouTube Intro and Outro? 2

Why It’s Not That Simple

Unfortunately, YouTube CPMs are not nearly that simple. As we stated earlier, some YouTubers will be able to make enough money from far fewer views, while others will struggle with more views.

A great deal of factors come into play when talking about how much your views are worth. Firstly, you have to be part of the YouTube Partner Programme, which has certain eligibility requirements (more on that shortly).

Secondly, your individual videos have to be eligible for monetisation—if you get 50,000 views in one day, but 40,000 of them are on videos that are not eligible to be monetised, you are can only count 10,000 views towards your CPM.

The next factor is the kind of content you are making. CPM is not a static, universal figure that applies to every YouTuber—the actual number is determined by the ads that are shown on those videos, and the ads are targeted based on the audience.

Though it doesn’t necessarily translate directly to YouTube, it can help to think of a salesperson who earns a commission. If a salesperson going door to door selling small items that cost tens of dollars will make a very small amount of money per sale. On the other hand, a salesperson in a flashy showroom selling luxury cars will make a considerable sum of money per sale.

Granted, in this scenario, the door to door salesperson will probably make a lot more sales than the car salesperson, but on YouTube, we are comparing an equal number of views.

So, if you are getting an average of 20,000 views in a niche with a high going rate for ads, you stand to earn a much higher CPM than someone in a niche with low ad rates.

Another factor is the engagement of your audience. As a general rule, pop culture videos tend to have poor CPM because their audience is much more diverse in terms of their interests. They will have come to the video to be entertained and, as a result, are not necessarily interested in any particular product or service that might be advertised at them, even when Google is serving ads targetted to that person specifically. On the other hand, a channel that is specifically about reviewing computer hardware will have an audience that is likely interested in buying computer hardware—hence why they are watching review videos. That audience will be far more likely to view a full ad or click through.

This is the main reason why a channel with a smaller audience can earn more than a larger channel. To go back to our salesperson analogy, the door-to-door salesperson has no idea if the person answering the door is going to be interested in their products, whereas the car salesman can be relatively confident that anyone walking into their showroom is at least partially interested in purchasing a car.

Another critical factor to how high your CPM can be is the length of your videos and your average watch time. Longer videos represent an opportunity for YouTube to show more advertisements, which means the potential for more money.

You can increase your CPM and improve your channel income but you might need to change your content or mindset – for more information on how to boost your channel CPM check out my deep dive blog in how to increase youtube CPM.

That being said, if your viewers regularly only watch the opening few minutes of your videos and then click away, the rest of the video—and the ads that could have been served—are not doing you any good. Though you should always prioritise the quality of your content before that video’s earning potential, it is generally recommended that a video should be at least ten minutes long, as this is the minimum length of time for YouTube to make use of mid-roll ads.

Can YouTubers Control Which Ads Are Shown? 6

YouTube’s Partner Programme

To make money directly through YouTube, you need to become part of the YouTube Partner Programme, and in order to become part of the YouTube Partner Programme, your channel has to meet certain requirements. Those requirements include;

  • Living in a region where the YouTube Partner Programme is available
  • Having more than 4,000 watch-hours over the previous twelve months
  • Having at least 1,000 subscribers
  • Having a linked AdSense account

Now, granted, none of these requirements guarantees that you are getting a particular amount of views by the time you qualify for the partner programme, but it would be difficult to reach a point where you are getting 4,000 watch hours a year and have 1,000 subscribers without at least amassing a few hundred—if not thousand—views a day on average.

The truth is, even with these requirements in place, most YouTubers who join the partner programme as soon as they are eligible barely make any money in the beginning. Given that AdSense has a $100 minimum payout threshold, it can easily be many months from you first joining the partner programme before you see any money in your bank account.

Other Methods of Earning

So far, we have been focussing exclusively on the YouTube Partner Programme as a means of earning money from your videos. In reality, the partner programme is not the best way to translate YouTube success into revenue, as CPMs are often too low, and the necessary viewing targets too difficult to achieve to make it a viable source of income. It is also the unfortunate reality of YouTube that, for some YouTubers, the number of views they would need to turn their CPM into a viable income is forever out of their reach. This is not because of any failing on their part, but a natural limitation of the niche they are creating videos in.

The more focussed your niche is, the more value each viewer represents, but the fewer viewers there are. Going back to our salesperson example, the door-to-door salesperson might not know if they are knocking on the door of an interested customer, but they have lots of doors to knock on.

In contrast, the luxury car salesperson knows that people walking in are interested in buying a car, but won’t get many customers walking through the door.

If you assume that you need at least 30,000 views a day and you are creating videos for a niche where there are perhaps a million interested viewers, that means that each of your videos has the potential for a little over thirty days viewing before everyone who is interested has seen it. And, truthfully, you’re unlikely to get a view from everyone who is interested in that niche, regardless of how popular you are.

This is where other methods of earning money from your YouTube success come in, methods like membership platforms, merchandise, and brand deals. With membership platforms—such as Patreon, or YouTube’s in-house solution—your viewers can chip in a small monthly sum to support your content, providing you with additional earnings and a more reliable source of income. Brand deals and sponsorships are less predictable since they can range from a single video for a few hundred dollars all the way up to a multi-video sponsorship for thousands of dollars.

The important part about these alternative methods of earning money is that they are not inherently linked to your number of views. Granted, more views means a bigger audience, and a bigger audience means it is more likely that you will be able to attract members to your membership platform, or brands to offer you a deal.

But viewing figures are not the hard barrier that they are for the YouTube Partner Programme and your earnings through that programme. You are not required to have a certain amount of views before you can sign up for Patreon, nor will a brand refuse to sponsor a video if the view count isn’t high enough when there are other factors at play. Marketing is evolving all the time, and brands are increasingly about quality over quantity.

You could, in theory, convince a brand to sponsor your content before you’ve even uploaded your first video.

You probably won’t succeed… but you could.

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Do YouTubers Still Get Paid for Old Videos?

One of the most appealing aspects of a career as YouTuber is the potential for passive income.

Passive income is something of a holy grail for many, as it essentially represents free money. It’s not “free”, of course, but it can feel like it.

Passive income is what you get when you put time, effort, money, or any combination of those things into something, and that thing continues earning you money long after you’re done, with little-to-no effort on your part.

The most basic example of this would be a savings account—you put money into the savings account, and it accrues interest while you do nothing. The more money you put in, the more interest you earn. Now, granted, the amount of money you would need to make your living from savings account interest is probably in the millions of dollars, but the concept is the same.

Another example is being a landlord.

You put the work in to buy a property and get tenants, and then you sit back and collect rent. As these two examples should illustrate, passive income can have varying levels of involvement. Savings accounts require nothing from you after your investment, whereas tenants may require a lot.

So, how does this relate to YouTube?

Well, YouTube represents a potential passive income source thanks to the fact that your videos, once uploaded and published, remain there for the world to see for as long as you choose to leave them up.

But do YouTubers still get paid for old videos? If those videos are monetized and earning money, then they can be a passive income source. The larger the back catalogue the more videos you have for YouTube to suggest and advertise against. 

You could do some additional work, of course, but more on that later.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

YouTube Partners

This is only a small point so we won’t dwell on it, but it’s one that many people looking in on YouTube from the outside are unaware of. In order for a YouTuber to make any money through their channel directly, they need to be part of the YouTube Partner Programme – as fully explained in my deep dive blog.

This applies to any YouTuber no matter how long they have been on the platform or how successful they have been in the past.

In particular, the restriction of at least 4,000 hours watch time over the previous twelve months could cause problems for a dead channel (assuming the owner still cares about the revenue it generates), since a channel that has been inactive for long enough may drop below this threshold, and potentially removed from the partner program.

In such a case, the relevance of their old videos would not make a difference, since the videos would not be earning money, to begin with.

That being said, if a channel’s watch time has dropped to less than 4,000 hours a year, the amount of money it would likely have generated would have been insignificant.

Evergreen Content

The key to longevity in your old video’s earning power is evergreen content—this is the name given to content that has lasting relevance. An example of evergreen content might be a lifehack video that shows a very useful trick that is just as effective years later as it was the day you uploaded it.

On the other hand, an example of decidedly not evergreen content would be a video on celebrity gossip. In an age of 24-hour news cycles and constant social media exposure, such a video could be out of date before the end of the day it was uploaded!

When trying to make evergreen content, take your time to fully explore the future of your video idea. Something like a current events news video is obviously going to have a limited shelf life, but tutorials and lifehacks aren’t guaranteed longevity, either.

For example, videos on clever techniques for improving your guitar skills might never lose their relevance—the only potential enemy there would be other videos coming along and doing it better.

But a video on how to improve the performance on a particular model of phone may have a very limited shelf life depending on when that phone will next be superseded, and how quickly it will fall out of favour with the consumers.

Demonetisation

Another thing to think about when considering the lasting earning power of older videos is the changing landscape of YouTube monetisation.

In particular, the many adpocalypses that have taken place—where YouTube have changed policies that have resulted in many videos being demonetised—as well the constant trend of giving copyright holders more power to claim your content for their own over the smallest infringements, or mistaken claims.

Through this mechanism, videos that may have been happily earning a regular income for years could be instantly cut off due to some change in YouTube’s policies. In some cases, you may be able to appeal such a decision or make a minor change that will remove the infringement, but it will require action on your part.

In many cases, it would not be just one video that is demonetised, with past adpocalypses seeing some highly successful channels getting most of their back catalogue demonetised overnight.

Do YouTubers Still Get Paid for Old Videos?

What About Dead Channels?

A dead channel is a channel where the YouTuber has stopped uploading content and has given no indication that they intend to resume in the future. As we touched on above, this doesn’t necessarily mean the end of that channel’s earning potential—at least not immediately.

As long as the channel continues to meet the criteria for the YouTube Partner Programme, any eligible videos will continue to earn money.

Remember, one of the requirements for being part of the partner program is having an AdSense account, so as long that AdSense account is active, the money will keep funnelling into it. And, if a channel owner closes their AdSense account, that channel will no longer be eligible to be part of the YouTube Partner Programme.

Eventually, though, a dead channel’s views will dwindle over time. Some channels may have a lot of staying power after the YouTuber has deserted it—after all, YouTube is only fifteen years old, it hasn’t been around long enough to truly know—but there is no such thing as a video that remains relevant forever.

There will always be new information to make it less relevant, or new videos to supersede it.

Can YouTubers Control Which Ads Are Shown? 6

Algorithm Boost

On the opposite side of that losing relevance coin is the fabled algorithm boost.

It has become a matter of memedom in the comments of many YouTube videos how the YouTube recommendation algorithm can be a little… eccentric, at times.

Of course, the people in those comments generally seem to feel the algorithm made a solid recommendation as they enjoyed the video, but that doesn’t make it any less strange that someone in the middle of a binge of dozens of chiropractic back cracking videos might suddenly get a recommendation for a short video showing a cameraman outrunning the lead runner in a sprint race he is filming.

Incidentally, we know that video is taken from a commercial for a sports drink, but the point stands.

The YouTube algorithm works in weird and wonderful ways, and many YouTubers have found themselves logging into their account to find thousands, even hundreds of thousands of extra views as a result of an unexpected algorithm boost.

Some channels are even launched off of the back such a boost.

Channels that have been stagnant for some time—or have only been managing a very small amount of growth—get a sudden jolt from the YouTube algorithm and go on to be incredibly successful, with that boost as a clear turning point.

Of course, if you intend to build a passive income out of your YouTube channel, you can’t rely on an algorithm boost that, quite frankly, probably won’t come. It is much better to focus on making your channel useful and relevant and growing it naturally.

That way, if it does get a bit of a bump from YouTube, it will be a pleasant surprise.

Or you could try to revive an old video with better SEO, a new title and an eye catching thumbnail – I use VidIQ to boost my old YouTube videos and you can install it for free on their website!

What Kinds of Content Have Lasting Relevance?

It should go without saying that there is no single absolute key to success here. If there was, everybody would be doing it.

As mentioned above, a how-to video on a piece of technology that could be out of date in six months and largely out of use in a year or two is not a good candidate for an evergreen video, but how-to videos, in general, are excellent.

With that in mind, here are some of the most common types of evergreen content you might find on YouTube.

How To Make A Playlist on YouTube & Why? (with Pictures)

How-To/Tutorial Videos

Practical knowledge never goes out of style. As we’ve mentioned, the thing you are teaching may lose relevance, but you can always plan to avoid such things.

For example, I make YouTube tips and tricks videos explaining everything you need to know about YouTube. This provides useful tips that rarely age and can rank well on search engines.

Maybe you want to make tips and tricks for optimising a mobile phone operating system like Android may not be the best route, since a new version of that operating system is released on a yearly basis. On the other hand, desktop operating systems tend to have a much longer lifespan, with Windows being roughly 4-7 years.

It doesn’t have to be technology, of course.

General life hacks are also popular, as well as how-to videos for useful, practical things that people might need. And, as an added bonus, this type of video is more likely to hold relevance for a much longer time.

If you make a video about the latest game console, it will only be relevant as long as people are using that console, but a video about making jam or repairing a wooden chair will be as relevant in five years as it is today.

Is It Legal to Make YouTube Videos from Books? 4

Educational Content

Another type of video that is good for evergreen content is educational content.

The exact subject matter isn’t necessarily important; it could be a video on ancient Greece, a guide on how to do algebra or an interesting look into the formation of mountains. The good thing about educational content is that it rarely loses its relevance.

Granted, new discoveries are made by historians from time to time, and scientific discoveries happen on a fairly regular, but for the most part, unless you are making videos on the bleeding edge of quantum physics or cutting edge medical science, the chances are your content will hold its relevance for a long time.

Maths and history are particularly useful for this, since paradigm-changing discoveries in historical circles are relatively rare, and much of maths remains the same today as it has for centuries.

You could also branch out into more advanced topics, such as foreign languages, programming, and bushcraft.

Granted, some of these videos straddle a line between education and how-to videos, but it doesn’t really matter what exact category your content falls under as long as it does the job you want it to.

Is It Legal to Make YouTube Videos from Books? 2

Informational Videos

Again, we might be straddling the line of educational content with this one, but informational videos—as long as they are accurate—are also good for maintaining relevance.

An example of this might be a video on how you apply for a building permit in a particular state, or what the law is regarding street performing. It could also be a deep dive on how a particular type of building has to be constructed in order to not fall over.

The basic premise here is that you are providing useful information, so the information must be accurate if you are to catch and retain an audience, which is key to YouTube seeing your channel as an authoritative source and recommending your content in future.

That means keeping up to date with whatever topic you are sharing information about.

If the information changes, you will need to update your content, since leaving incorrect information on a channel that is supposed to be providing accurate information will harm that channel’s reputation.

Conclusions

So, do YouTubers still get paid for old videos? As long as a YouTuber has content that was earning money in the first place, and that content has lasting relevance that viewers will still be searching for long after the upload date, that YouTuber can still earn money from their older videos.

Their channel has to be eligible to earn money, and their videos have to have not fallen victim to any copyright claims or adpocalypse fallout, which can pose a problem for a lot of older content.

But for a YouTuber with a substantial back catalogue and a willingness to fix any potential infractions of YouTube policies, old videos can be an excellent way of earning a passive income from the work you have already put in.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
BUSINESS TIPS HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

4 Books for New Entrepreneurs That All YouTubers Should Read

They teach many subjects at school, but one that I think is missing from the syllabus is entrepreneurship.

Entrepreneurship is the art of turning muck into brass, the practice of taking an idea and nurturing it until it blooms into a money-making powerhouse.

Some people say that you can’t teach entrepreneurship, because you have to have a particular personality or an elusive ‘x-factor’ to have any chance of success. I think they’re wrong.

Entrepreneurship is a skill that can be learned by anyone, and I believe everyone should try to launch a business at least once. So, if you’re a new entrepreneur, and are looking for some help and guidance from those who have tried entrepreneurship and succeeded, here is a selection of books you should consider adding to your bookshelf.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

Book 1: Crushing It!

Author: Gary Vaynerchuk

Number of pages: 288

Published: 2018

Why should you listen to him?: Gary Vaynerchuk is a global social media superstar.

Known affectionately as Gary Vee, Vaynerchuk was born in Belarus in 1975 but emigrated to the USA with his parents at a young age. Raised in New York City, Vaynerchuk showed entrepreneurial spirit as a boy, buying and selling baseball cards at school. He joined his parent’s wine business at 14, and after he took over in 2003, he grew it from $3 million to $60 million a year in revenue.

Vaynerchuk spotted the internet’s potential early, launching a channel on YouTube in 2006 to promote the wine business. Famous for hard work and ‘hustle’, Vaynerchuk now owns a $100 million social media digital agency, VaynerMedia, and gives inspirational speeches internationally about entrepreneurship and social influencing.

Book Synopsis: The book is part motivational and part social media strategy manual. Vaynerchuk explains how personal branding over social media is crucial to success today as an entrepreneur.

The book is in two parts. The first part gets you pumped up for the road ahead and gives you eight foundational principals on which to build your business.

The second part delves deeper into different social media platforms, covering YouTube, Facebook, Instagram, and a few others. Vaynerchuk shows you how to use each platform to gain attention and grow your entrepreneurial endeavours. Each chapter is illustrated with real-life case studies from successful small businesses who have followed his framework.

Even though the book is nearly three years old, it’s often found near the top of the charts. It ranks top 10 on Amazon Audible in the categories for Social Media, Web Marketing, and E-commerce. Many people consider it one of the first books to buy when you are thinking about starting a business.

The book is available in several formats. There are the usual hardback and paperback, plus Kindle too. The best way to absorb it is via Amazon Audible, though. Narrated by Vaynerchuk and two other colleagues, you get to understand and learn the book’s lessons via Gary Vee’s unique style of delivery.

Amazon Link To Book: Buy The Book Now.

Book 2: Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future: Create Belief Systems that Attract Communities.

Author: Patrick Hanlon

Number of pages: 272

Published: 2011

Why should you listen to him?: Patrick Hanlon is a world-renowned branding consultant. He has worked with the likes of Levi’s, PayPal, and Shopify to help them develop their brands and connect with new audiences.

He gives talks and lectures internationally on the topic of branding, is a contributor to the major news networks, and owns several consulting businesses which offer advice on branding in the digital age.

Book Synopsis: How do some companies like Tesla, create a horde of devoted followers while other businesses, despite access to the same level of resources, struggle or even become objects of scorn?

Hanlon argues that companies like Tesla succeed because they build a following of people who become true believers and advocates for their brand.

Primalbranding identifies the seven pieces of ‘primal code’ that humans instinctively use to form groups. He then applies this to branding and shows you how you can use these hardwired human dynamics and apply them to shape your brand and attract a legion of followers.

The book is divided into three sections. The first section explains the seven elements of the primal code. Including concepts such as ‘the creation story’, ‘the rituals’, and ‘the leader’. Hanlon then shows how these parts come together to foster ‘primal belonging’.

Sections two and three then show how these immutable traits can be used by just about anyone or anything to market and promote their products.

The book is available in hardback, paperback, Kindle and also as an MP3 CD (hello 2011!). If you want to build a following that will shout your name from the rooftops and promote your brand freely, it’s an essential one for your reading list.

Amazon Link To Book: Buy The Book Now.

Book 3: Innovation from Desperation: The Unfiltered Failures & Successes of an OG Social Media Marketer

Author: Desiree Martinez

Number of pages: 234

Published: 2020

Why should you listen to her?: Desiree Martinez is an entrepreneur, YouTuber, and all-round social media guru. As a military spouse, a life moving from base to base with her Air Force husband left her with few career opportunities and forced her to act for herself and think entrepreneurially.

She was surprised to learn that Facebook, a platform she knew well from her college days, was becoming an essential platform for businesses. So she started a social media consulting firm and has since helped hundreds of businesses shape their social presence.

Book Synopsis:

My 5* review for this book which I posted to Amazon reads:

“A real heartfelt walk through the ups and downs of working in media and social media in this current age. Running a business, raising a family and growing a brand is not easy. This is a warts and all story sharing some truly inspirational lessons. Well worth a read!”

The book is part autobiography and part how to launch your own business. It provides an unfiltered account of the ups and downs of launching a business with little support and no roadmap.

There are many lessons to learn from the book. Desiree covers topics like becoming a better content creator, what to do when a new social media platform becomes hot, and how to keep on going when everything seems to conspire against you.

Released in 2020, it also contains a chapter covering the impact of the pandemic. It’s a book to read if you can’t see yourself in any of the thousands of books available about entrepreneurship. Desiree says that she was the girl at school you who would never think could launch their own business, never mind write a book!

If that sounds like you, then this is a book worth reading.

The book is available in paperback and on Kindle, and it’s one I really recommend that you read.

Amazon Link To Book: Buy The Book Now.

Book 4: The 4-Hour Workweek

Author: Tim Ferris

Number of pages: 416

Published: 2011

Why should you listen to him?: Tim Ferris is a writer, podcaster, investor, and entrepreneur. Many know him today for his podcast about lifestyle and smart working, but it was this book – The 4-hour Work Week – that propelled him onto the global stage.

He has advised or invested in many well know internet startups, like Evernote, Stumbleupon, and Uber.

Book Synopsis: One of the best books about entrepreneurship available to read.

Ferris argues in this now-famous book about how you should strive to avoid the 9-5 and instead choose to live life on your terms by building lifestyle businesses.

Ferris writes about how he started work after college and found himself working 80 hours a week for $40,000 a year. After a little experimentation with various business ideas and working strategies, he launched his own brand of supplements and soon started earning $40,000 every month, working just 4 hours per week.

Ferris achieved his success by working smartly. He used the 80/20 principle made famous by Italian economist Pareto and outsourced most menial tasks to cheap virtual assistants overseas.

The 4-hour Work Week gives you the tools and the inspiration to build a business of your own, and enjoy the benefits while you are still young by taking ‘mini-retirements’.

Essentially, you design and launch a business that can operate day-to-day without your presence. Something that earns money on autopilot so you can head out into the world and seek out unforgettable experiences.

The book is in four parts; Definition, Elimination, Automation, and Liberation. Each step in the framework guides you through his approach to building a lifestyle business and contains lots of real-life examples to illustrate the points.

The book is available in hardback, paperback, Kindle, and audio CD. It’s become a classic of the genre and regularly makes it into top-10s of books about entrepreneurship.

Amazon Link To Book: Buy The Book Now.

I hope you find this list of books useful.

Remember, if you sometimes struggle to find the time actually to sit down and read; there is an alternative. You can listen to a book when you are out and about—maybe travelling to work or out getting coffee.

You can download and listen to many useful books about YouTube and entrepreneurship using Amazon Audible. Every month for a small monthly subscription, you can listen to a book often narrated by the author themselves.

Educating yourself is the single best thing you can do for your career, so why not try listening to two of the books mentioned above with a 30-day trial of Amazon Audible.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Do YouTubers Get Paid if I Use AdBlock?

Ads can be annoying; there’s no avoiding that.

From the early days of the Internet, when pop-up windows could take over your screen, to the more recent iteration of in-site advertising which is suspiciously reminiscent of those early pop-up windows, it can be incredibly frustrating.

YouTube is not exempt from this, of course. Sure, they don’t throw annoying overlays and pop-up windows in your face, but there is a special kind of frustration that comes with clicking on a thirty-second meme video, only to be greeted with a twenty-second unskippable advert for a popular team management platform.

You know which one we mean.

It shouldn’t be surprising that more and more people are turning to AdBlock solutions to make their Internet browsing experience a little more palatable. It only takes one visit to a typical news site, with thirteen pop-up ads, a cookie warning, a request to send notifications, multiple unroll adds that slide the content you are trying to read out of sight, and unskippable pre-roll ads on the video content that the news site absolutely does not own the rights to, to make you want to install an ad blocker out of spite if nothing else.

But how does this affect your favourite YouTubers? We have reached a point where most of the people using the Internet are quite savvy, having either been born with the Internet already here, or having had decades to acclimatise to it. Most people understand that the adverts they are being forced to watch are supporting the content they are consuming. Granted, when it is a trashy tabloid newspaper whose abuse of advertising makes their product almost unusable, it’s tempting to not care that you’re taking some money out of their pocket. But when it’s your favourite YouTuber, especially if that YouTuber is an individual, and even more so if that YouTuber is a smaller, growing channel, it can give you pause.

If you’ve ever found yourself wondering “do YouTubers get paid if I use AdBlock?”, the answer is no… but also maybe. That’s right; this is yet another question with no clearcut answer. What we can say for certain is that if you are not seeing the ads being served on a video, the YouTuber who is responsible for that video is not getting any money from those ads.

However, there is more to earning money on YouTube than being served ads – assuming you don’t skip them, but that causes its own problems for YouTubers.

Keep reading, and we’ll take a deep dive into the likely impact your ad-blocking behaviour might be having on your favourite YouTubers, as well as ways you can assuage your guilt if you absolutely must keep your ad blocking software in action.

Do YouTubers Get Paid if I Use AdBlock?

How Do Ad Blockers Work?

When talking about regular webpages with ads in the sidebar or the main content, it is not hard to wrap your mind around how an adblocker does its thing, because it can merely edit the webpage code on the fly, snipping out the advertisement. It can also block pop-ups and redirects.

But what about videos? YouTube’s builds its pre, mid, and post-roll ads into the video itself, so how can an ad blocker prevent the ad without blocking the whole video?

Ad blockers have a variety of methods at their disposal, with one of the most versatile ones being the ability to block certain domains and URLs. If YouTube attempts to load an ad from a blocked domain, it will encounter the error, assume there is something wrong, and allow you to skip to the content.

There are a few different metrics that factor into how YouTubers earn from ads, but generally speaking, if a viewer doesn’t see at least the first two seconds of an ad, the YouTuber does not receive anything for that attempted ad view.

Youtube Community Tab: What It Is And How To Use It To Grow Your Channel. 19

Statistical Insignificance

Google is a big company, and they’re smart enough to get around ad blockers if they really wanted to.

The truth of the matter is that people who use ad blockers are so statistically insignificant compared to the people who don’t use them that companies like Google don’t deem it worth the effort to get into what would essentially become an arms race against the people making those ad blockers. In fact, the number of people who even know ad blockers are a thing is an overwhelming minority.

If YouTube were to start combatting ad blockers, it would lead ad blockers to find new ways to get around YouTube’s solutions, which would prompt YouTube to come up with new methods, and so on. As the world of DRM (digital rights management) has taught us time and time again, this kind of situation rarely ends well for the consumer.

The most likely outcome would be regular YouTube users who are just trying to watch content being inconvenienced by broken and unintuitive systems designed to stop ad blockers; meanwhile, the people using ad blocker would likely be unaffected as there will always be another workaround. There is also an argument to be made that Google getting into an ad block war would only draw more attention to the existence of ad blockers, thus increasing the usage of them and making it less of a statistically insignificant prospect.

One take away from this from the perspective of YouTube users who is worried about their ad blocking hurting their favourite YouTubers is that YouTube does not suffer from you blocking ads due to the small number of people who do it. But, the individual YouTuber who’s videos you are viewing may suffer, if they have a relatively small audience with a relatively high proportion of ad blocker users.

Am I Too Old to Start a YouTube Channel? 3

How Much Do Ad Blockers Impact YouTubers

Okay, here’s the truth; ad blockers don’t really harm YouTubers that much at all. Wait! We’re not suggesting you shouldn’t feel a bit guilty about this; you are undeniably preventing YouTubers from earning money when you block ads on their videos.

There’s no blurred edges or uncertainty about that, and you’re going to have to make peace with that if you want to continue blocking those ads (but we have a few ways to make things up to your favourite YouTubers below).

But the truth is, people who use ad blockers are so few, and individual ads are worth so little, that it just doesn’t make that much difference. For YouTubers barely making any money from their ads, missing a few cents they might have earned from you isn’t going to change their life. And for more successful YouTubers who make a small fortune from their ads, your few cents of ad plays won’t be noticed or missed.

Couple this with the fact that decreasing ad revenue from YouTube’s ads over recent years has led to a general shift towards other means of monetising content, and you have a growing argument for ads not being that important. Sure, YouTubers still use the YouTube Partner Programme to monetise their videos with ads, but it is rarely their only method. Things like Patreon, merchandise sales, and using YouTube to push viewers towards a product are increasingly more significant earners, and your ad blocker has no effect on those things.

Why Do YouTubers Ask for Likes?

What Can I do to Support YouTubers I Like?

No matter how we spin it, there is no getting away from the fact that using an ad blocker on a YouTube page is denying the YouTuber revenue.

It may be a small amount of revenue, but it is revenue nonetheless. It is natural—even expected—to feel a little guilty about this, especially for YouTubers you like and watch on a regular basis.

So, what can you do to make things right?

Turn Your Ad Blocker Off!

No doubt this will be the least popular suggestion we make, but it is the most effective. The truth is any time you block an ad; you are denying someone’s revenue. Even those news sites that go ridiculously over the top with their barrage of adverts are making content you must want to consume, so it’s only fair they get compensated for it. With YouTubers, turning off your ad blocker will ensure they earn the most revenue they can.

Selectively Turn off Your Ad Blocker

The next best thing is turning off your ad blocker for YouTube. Many ad blocker applications and plugins will allow you to “whitelist” some websites so that ads on those pages are still displayed. You may not want to let everyone in, but if you give YouTube the nod, you will be able to keep your ad blocker running while still supporting your favourite YouTubers. Unfortunately, the scope of this functionality is usually limited to domains, meaning you would have to allow ads for all of YouTube, not just the YouTubers you approve of.

Find Other Ways to Support Your YouTubers

As mentioned above, YouTubers these days rarely rely on YouTube Partner Programme money alone. If you are unwilling to budge on the ad blocker front, you could always seek out one of these alternative methods and support them that way. This could include becoming a Patreon and supporting them with a monthly contribution, buying their merchandise or a product they are promoting, or even just sending them a direct donation through something like PayPal.

How to Make, Edit and Upload a YouTube Video Without a Camera 19

Can I get in Trouble for Using Ad Blocker?

Though the legal landscape of the Internet is an everchanging animal, there are no realistic situations in which you would get into any sort of legal trouble for using an ad blocker. Of course, we are obligated to point out that this is not a legal blog, and nothing we say here constitutes legal advice.

Right now the consequences of using an ad blocker (when there are any consequences) are usually just a message saying that a site has noticed you are using an ad blocker and politely asking you to turn it off. In reality, those sites usually have no way of knowing you are using an ad blocker, and instead use other tricks to get that message in front of your eyeballs. The important part here is that if they don’t know you are using an ad blocker, they can’t “punish” you for it.

If you were discovered to be using an ad blocker on a random site, they would have to sue you to extract any compensation from you using the legal system. And, given the cost of a lawsuit vs the material losses you might have cost them, suing you is incredibly unlikely.

Internet advertisements are typically worth pennies per view.

For sites you visit more frequently, and services you might be signed up to, there is always a possibility of being banned from that site or service, though this also is very unlikely. It is not a particularly difficult task to have a website block access to the content for people using ad blockers (it is also not that difficult for someone who knows what they are doing to get around that block) so you may find some content out of reach.

For YouTube, as we mentioned, right now, they don’t seem to care, and that is unlikely to change any time soon.

Conclusions

There is no getting around the fact that, when you block advertisements from showing, someone is losing out on potential earnings.

How you feel about that is your business, but we often build a more personal relationship with our YouTubers than we do with a site like Buzzfeed, or Cracked, and that can lead us to want to do right by them.

Turning off your ad blocker is the best thing you can do, but we understand why some people are reluctant to do that. If you can whitelist certain websites, consider allowing ads on YouTube if nowhere else.

And, finally, if all else fails, you can look for a way to support your favourite YouTubers more directly, such as through their Patreon, or even directly through PayPal or a similar service.

Ultimately, the impact of ad blocker users on the Internet as a whole is not that significant, given how little individual ad views are worth, and how few people use ad blockers.

Still, it doesn’t hurt to be mindful about things like this. Support your favourite creators, or they might not be creating the next time you check-in.

Categories
HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Best Books for New YouTubers You HAVE To Read!

When you start a new YouTube channel, it’s quite easy to feel overwhelmed.

There is so much to do; perfecting your spare-room set, mastering the art of clip editing, and remind-me-again does the red light mean the camera is recording?

Growing a YouTube channel by yourself from zero can be a lonely place. So why not learn from those who have been before you? Many successful YouTubers have distilled their years of experience and wisdom into best-selling books.

It makes sense for you to read a few. Maybe then you can move your channel forward faster than your competitors.

I am much more of an audiobook “reader” as I tend to take it in easier – I even use Amazon’s FREE Audible trials to load up on 2 free books every month.

This post looks four of the best books I recommend for new YouTubers. Here we go.

Book 1: YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Authors: Sean Cannell & Benji Travis

Number of pages: 194

Published: 2018

Why should you listen to them?: Sean Cannell and Benji Travis are two friends who got into vlogging and video creation in 2003, before YouTube’s launch. With over a decades’ experience, each author can claim significant success from running YouTube Channels.

Sean Cannell has helped businesses generate $5 million in revenue. Benji Travis’s videos have had over 1 billion views. Between them, they currently run around five channels and collectively have over 2 million subscribers.

Book Synopsis: YouTube Secrets claims that video has changed the world and created a whole new entrepreneurial channel for ambitious self-starters to make an impact on the world.

Thousands of vloggers are making soccer-star levels of income running YouTube channels, and YouTube Secrets aims to give you the roadmap to launch one yourself.

When researching the book, Cannell and Travis interviewed 100 top creators and drew on their own experiences, then compiled the knowledge into an actionable plan.

The authors divided the book into two sections; Strategies and Tactics. The Strategy section covers the best way to plan your YouTube channel’s content and launch. The Tactics section looks at how you can grow your subscriber base and scale-up your channel.

The book is in the top 100 best sellers in the e-business category and is available in paperback, kindle, and audible format, which is narrated by the authors.

Out of 800 global reviews on Amazon, the book is rated 4.6 out of 5 by its readers. Many say that the price of the book is alone worth it just for the section of pro-tips from the top YouTube creators.

Amazon link to book: Buy the book now.

Book 2: Tube Ritual: Jumpstart Your Journey to 5,000 YouTube Subscribers

Author: Brian G. Johnson

Number of pages: 268

Published: 2018

Why should you listen to him?: Brian Johnson started a YouTube channel from scratch and grew it to 10,000 subscribers in under a year.

That was four years ago, now Brian has uploaded nearly 600 videos and has 137,000 subscribers. Brian knows what it takes to launch a channel from zero subscribers and make a success of it.

Book Synopsis: Tube Ritual states the problem facing new YouTubers quite plainly: when you start with your new YouTube channel, you have no videos, no subscribers, and no views.

Furthermore, every minute of every day, 500 minutes of video are uploaded to YouTube. How do you compete with all that? Beginning from zero can seem an overwhelming challenge!

Brain navigated this problem himself through researching, testing, and tweaking his vlogging methods. Until he landed on a set of practices – he calls rituals – that resulted in video content that drew in subscribers and views.

YouTube Rituals is a year-long case study of launching a brand new channel. Brian helps you to steer through all the roadblocks of camera settings, editing, and technical details.

The book is nine chapters which each deal with essential concepts and skills you need to master to become a success as a YouTuber.

Brain covers the importance of planning, playlists, and thumbnails. How to win clicks in the search results and turn viewers into subscribers. He also shares his opinions about the need for creating content of value. The book closes out with a 30-day challenge you can test yourself against and provides a 12-step program for ranking well on YouTube.

The book is rated 4.4 out of 5 on Amazon and is available in Kindle and paperback format. Many reviewers say it is the book to get for YouTube startups.

Amazon link to book: Buy the book now.

Book 3: Crushing YouTube: How to Start a YouTube Channel, Launch Your YouTube Business and Make Money

Author: Joseph Hogue

Number of pages: 164

Published: 2019

Why should you listen to him?: Joseph Hogue runs a channel on YouTube that focuses on personal finance. He started his channel in 2015 and has grown it to nearly 260k subscribers. He claims that as of June 2019, he is earning $3,500 per month from ad revenue alone from the channel – and a similar amount from sponsorships and affiliate sales.

Book Synopsis: The central premise of Crushing YouTube is that it provides you with the keys to growing a YouTube channel from 0 to 75,000 subscribers in 18 months.

Hogue says it’s not too late to start a channel. In fact, Hogue claims that with the rollout of 5G, it’s just the beginning of the ‘age of YouTube’ and now is the perfect time to launch a channel of your own.

Hogue underlines that he knows the zero problem. Zero videos, views or subscribers, and the frustration that it can bring competing against ‘million-subscriber monsters’. So he gives you the tools you need to grow your channel and start seeing results quickly.

The book covers how you can earn additional revenue streams in addition to YouTube’s ad revenue sharing program. Hogue shows you how these revenue streams can be as lucrative, if not more, than earning solely from ads.

The book is divided into 18 easily digestible chapters, covering a diverse range of topics. It covers the essential information for the beginner, like choosing a channel topic and equipment required to get your channel up on the air.

Later chapters deal with more advanced subjects such as using analytics for growth, channel promotion, and subscriber growth strategies. The knowledge contained in the book can save you months of trial and error, and it’s well worth the read.

The book is rated 4.6 out of 5 on Amazon and is available on Kindle and paperback formats.

Amazon link to book: Buy the book now.

Book 4: YouTube Channels For Dummies

Authors: Rob Ciampa, Theresa Go, Matt Ciampa, Rich Murphy

Number of pages: 400

Published: 2020

Why should you listen to them?: The authors are a blend of successful YouTubers and YouTube advertising and marketing consultants. Matt Ciampa is a video producer at Buzzfeed. Rob Ciampa is a global media consultant. Theresa Go and Rich Murphy both work at Pixabililty, a company that advises large brands on video marketing.

Book Synopsis: A recently released updated and expanded version of the 2015 original, YouTube Channels for Dummies promises to help you attract some of the 2 billion sets of eyes that use YouTube each month.

If you are looking for comprehensive guidance on launching a YouTube channel, then you can do far worse than buying a for Dummies book. Yes, sometimes they can appear patronising, but for Dummies books assume that you have absolutely no prior knowledge on a topic.

This is a good thing. While other books may assume that you know how to log into your YouTube account, YouTube Channels For Dummies covers everything, which is excellent, if you want to know how to navigate the home page properly but were too afraid to ask.

The book is divided into five parts. The first deals with getting started – how to set up your channel and planning your aims. The second section shows you how to make a good YouTube video, and has helpful suggestions for different types you can shoot.

The third section helps you with understanding and growing your audience. The fourth sections looks at how businesses can use YouTube to their advantage in the modern world. And the final fifth section covers copyright and improving YouTube search rankings.

Typical for Dummies features are present in the book, with helpful summaries and graphics to help you digest the most important pieces of information.

The book is available on Amazon in both Kindle and paperback format. As it’s only just been released, there aren’t too many user reviews in as yet. However, the early reviews are promising, and it should be an essential addition to your YouTube learning library.

Amazon link to book: Buy the book now.

I hope you’ve enjoyed reading about this curated selection of books for the YouTube beginner. Learning from others who have succeeded before you can help you when you are a bit overwhelmed at the start.

For some people, it’s hard to find the time to sit down a read a book. Well, why don’t you listen to it instead!

You can get an Amazon Audible subscription FOR FREE and claim your 2 FREE DOWNLOADS, plus one new audiobook every month. Enjoy a free one month trial here.