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How To Use The Internet To Make Money [Expert Advice]

In the modern digital age, leveraging the internet to create multiple income streams has become a viable and attractive option for many.

This guide will explore various side hustles that can help you generate income online, broken down into actionable steps and supported by statistical data.

You Make Money When You Provide Value

The fundamental principle of making money online is to provide value. Whether through content, services, or products, value is the key driver of income. Understanding your target audience and delivering what they need or want is crucial. By focusing on the needs and wants of your audience, you can create products, offer services, or produce content that resonates with them.

This not only builds trust but also encourages loyalty and repeat business. Always ask yourself: How can I solve a problem or improve someone’s life? The answer to this question will guide your efforts in providing real value.

Side Hustle Idea 1: Writing

Writing is a versatile side hustle that can take many forms, from freelance writing to blogging and even ghostwriting. It requires a strong command of language, creativity, and the ability to meet deadlines. Freelance writing allows you to work on various projects for different clients, providing flexibility and diversity in your work. Blogging, on the other hand, lets you share your expertise, passions, or experiences with a broader audience, potentially earning money through ads, sponsorships, and affiliate marketing.

Ghostwriting involves writing content for others who then claim authorship. It can be highly lucrative, especially if you establish a reputation for quality work.

Statistics

Type of Writing Average Income (per year) Platforms to Use
Freelance Writing $40,000 – $60,000 Upwork, Fiverr
Blogging $10,000 – $50,000 WordPress, Medium
Ghostwriting $20,000 – $80,000 Reedsy, Upwork

Writing offers flexibility and the opportunity to earn substantial income, especially as you build a portfolio and reputation. Consistent, high-quality work will attract better-paying clients over time.

Side Hustle Idea 2: Creating Short Form Content

Short-form content, such as TikTok videos, Instagram Reels, and YouTube Shorts, has surged in popularity. This type of content is brief, engaging, and highly shareable, making it perfect for capturing the attention of a broad audience.

To succeed, you need to understand what appeals to your audience and be able to deliver it quickly and effectively. Popular short-form content often includes how-to guides, humorous skits, product reviews, and behind-the-scenes glimpses of your life or business.

Statistics

Platform Average Earnings (per 1,000 views) Top Content Categories
TikTok $0.02 – $0.04 Entertainment, DIY, Education
Instagram Reels $0.01 – $0.03 Lifestyle, Fashion, Fitness
YouTube Shorts $0.01 – $0.03 Vlogs, How-Tos, Reviews

Engaging short-form content can quickly amass followers and generate ad revenue, brand partnerships, and sponsorships. Success requires creativity, consistency, and an understanding of current trends.

How To Make Money Selling Low Content Books On Amazon KDP

Low content books, such as journals, planners, and notebooks, are a profitable niche on Amazon KDP (Kindle Direct Publishing). These books have minimal written content, relying more on design and structure to appeal to users.

Creating these books involves designing attractive covers and interiors, and they can be marketed to various niches, from daily planners for professionals to customized journals for hobbyists.

Statistics

Type of Book Average Monthly Sales Profit Margin
Journals 100 – 500 units 40% – 60%
Planners 150 – 600 units 45% – 65%
Notebooks 200 – 700 units 50% – 70%

Creating and publishing these books require minimal content but can generate steady income with the right design and marketing strategies. Identify popular themes and customize your books to cater to specific audiences to maximize sales.

How to Make Activity Books

Activity books, including coloring books, puzzle books, and educational workbooks, cater to various audiences and can be a lucrative venture.

These books are designed to entertain and educate, making them popular among children and adults alike. To create a successful activity book, you need to identify your target audience, design engaging and unique content, and publish it on a platform like Amazon KDP.

Steps:

  1. Identify your target audience: Research the types of activity books that are in demand.
  2. Design engaging and unique content: Use tools like Canva or Adobe Illustrator to create your book.
  3. Use Amazon KDP to publish: Follow Amazon’s guidelines to upload and publish your book.

Activity books often have higher profit margins due to their perceived value and specific audience. Tailor your content to meet the interests and needs of your audience for better engagement and sales.

How to Make Book Covers

Designing book covers is a specialized skill that can be monetized on platforms like Fiverr and 99designs. A well-designed book cover can significantly impact a book’s sales by attracting potential readers. This service requires a good eye for design, proficiency with design software, and an understanding of the market trends in book cover aesthetics.

Statistics

Service Average Income (per project) Popular Platforms
Book Cover Design $100 – $500 Fiverr, 99designs

High-quality book covers significantly impact sales, making this a valuable service for authors and publishers. Offering customization and understanding the genre-specific design trends can help you stand out in the competitive market.

How to Publish Your Book

Publishing a book has never been easier, thanks to platforms like Amazon KDP and IngramSpark. These platforms allow you to publish both digital and print versions of your book, making it accessible to a global audience. The process involves several steps, from writing and formatting your book to designing a cover and uploading it to the publishing platform.

Steps:

  1. Write and format your book: Use tools like Microsoft Word or Scrivener.
  2. Design a cover: Create a professional-looking cover using design software.
  3. Upload to a publishing platform: Follow the platform’s guidelines to ensure your book meets all requirements.
  4. Market your book: Use social media, email marketing, and other channels to promote your book.

Publishing independently gives you control over royalties and distribution. It also allows you to retain the rights to your work and make decisions about pricing and marketing.

Start Using AI to Make Money

Artificial Intelligence (AI) tools can enhance productivity and create new income streams. These tools can be used in various ways, from automating customer service to generating content. For example, AI can help you write blog posts, manage your social media accounts, or even develop business strategies based on data analysis.

ChatGPT

ChatGPT, an advanced language model, can be used to generate content, automate customer service, and more. It can assist with writing, brainstorming ideas, and even conducting research. By integrating ChatGPT into your workflow, you can save time and focus on more strategic tasks.

Applications:

  • Content Creation: Generate blog posts, articles, and social media content quickly and efficiently.
  • Customer Service: Automate responses and provide 24/7 support to your customers.
  • Personal Assistant: Manage emails, schedules, and tasks, helping you stay organized and productive.

Selling and Flipping Stuff

Selling and flipping items on platforms like eBay and Facebook Marketplace can be profitable. This involves buying items at a low cost and selling them at a higher price. Successful flipping requires market research, negotiation skills, and the ability to identify valuable items.

Statistics

Item Type Average Profit Margin Platforms
Electronics 20% – 50% eBay, Facebook Marketplace
Furniture 30% – 60% Craigslist, OfferUp
Clothing 10% – 40% Poshmark, Depop

Identifying undervalued items and reselling them at a profit requires research and market knowledge. Look for items in good condition and consider refurbishing them to increase their value.

Online Tutoring

Online tutoring offers flexible income opportunities, especially in high-demand subjects. It allows you to share your knowledge and expertise with students worldwide. Whether you’re tutoring in academic subjects, languages, or professional skills, there’s a demand for personalized instruction.

Statistics

Subject Average Hourly Rate Platforms
Math $20 – $50 Tutor.com, Chegg Tutors
Science $25 – $60 Wyzant, Preply
English $15 – $40 VIPKid, iTalki

Online tutoring is a rewarding way to share knowledge while earning a decent income. Tailoring your teaching methods to individual students’ needs can lead to better results and more referrals.

Making money online involves identifying opportunities, providing value, and leveraging the right platforms. Whether through writing, content creation, selling products, or offering services, the internet offers numerous avenues for generating income.

The key is to start, be consistent, and adapt to changes in the market. With dedication and the right strategies, you can build a successful online income stream that complements your lifestyle and goals.

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Top 5 AI Tools to Make Money Easily and Effortlessly

Are you looking to boost your online presence and make money with minimal effort? Alan Spicer’s latest video breaks down five essential AI tools that can help you grow your YouTube channel and monetize your content effortlessly. Let’s dive into these game-changing tools:

1. Amazon KDP (Kindle Direct Publishing)

Amazon KDP is a fantastic platform for self-publishing eBooks. You can leverage AI tools like ChatGPT to help write and format your content, making it easier to publish high-quality eBooks and reach a global audience.

This can open up a steady stream of passive income.

2. HeyGen – Dubbing and Video Translation

HeyGen simplifies the process of dubbing your videos in multiple languages. This AI tool allows you to reach a broader audience by making your content accessible to non-English speakers.

HeyGen is revolutionizing how content creators can reach a global audience. By utilizing advanced AI technology, HeyGen allows you to dub your videos into multiple languages with ease. Here’s how it works and why it’s a game-changer for your YouTube channel:

How HeyGen Works

HeyGen uses sophisticated AI algorithms to accurately translate and dub your video content. The process involves:

  • Transcription: The tool transcribes your original video into text.
  • Translation: The transcribed text is then translated into the target language(s) using advanced AI translation models.
  • Voice Dubbing: The translated text is dubbed over your original video using high-quality AI-generated voices that match the tone and style of your content.

Benefits of Using HeyGen

  1. Global Audience Reach: By dubbing your videos into multiple languages, you can tap into non-English speaking markets, significantly expanding your audience base. This is particularly useful for niche content that might have a substantial following in specific regions.
  2. Increased Engagement: Viewers are more likely to engage with content in their native language. Dubbing your videos can lead to higher watch times, better retention rates, and more interaction on your channel.
  3. Cost-Effective: Traditional dubbing can be expensive and time-consuming. HeyGen automates the process, reducing costs and turnaround times. This allows even small creators to benefit from multilingual content without breaking the bank.
  4. Consistency and Quality: HeyGen ensures that the quality of dubbing is consistent across all languages. The AI voices are designed to be natural and engaging, maintaining the professional quality of your videos.
  5. SEO and Discoverability: Multilingual content can improve your search engine optimization (SEO) efforts. By providing content in various languages, your videos are more likely to appear in search results for international users, driving more traffic to your channel.

How to Get Started with HeyGen

Getting started with HeyGen is straightforward:

  • Sign Up: Create an account on the HeyGen platform.
  • Upload Your Video: Upload the video you want to dub.
  • Select Languages: Choose the languages you want for dubbing.
  • Generate and Download: Let HeyGen do its magic. Once the dubbing is complete, download your multilingual videos and upload them to your YouTube channel.

3. Syllaby.io – Streamline Content Creation

Content creation can often be a daunting and time-consuming task, but Syllaby.io is here to make your life easier. This AI-powered tool is designed to help you generate content ideas and streamline the creation process, making it perfect for YouTube creators, bloggers, and digital marketers. Here’s how Syllaby.io can transform your content strategy:

How Syllaby.io Works

Syllaby.io uses advanced AI algorithms to analyze trends, keywords, and audience preferences, providing you with:

  • Content Ideas: Generate a list of potential topics based on your niche and audience interest.
  • Outlines and Scripts: Create detailed outlines and even full scripts for your videos or blog posts, ensuring your content is well-structured and engaging.
  • SEO Optimization: Incorporate relevant keywords and phrases to improve your content’s visibility on search engines.

Benefits of Using Syllaby.io

  1. Time Efficiency: One of the most significant advantages of Syllaby.io is the amount of time it saves. Instead of spending hours brainstorming and researching, you can quickly generate content ideas and outlines, allowing you to focus more on production and less on planning.
  2. Enhanced Creativity: Syllaby.io helps spark creativity by providing a continuous stream of fresh ideas. This can be particularly useful during times when you’re experiencing writer’s block or running low on inspiration.
  3. Content Consistency: Maintaining a consistent content schedule is crucial for audience retention. Syllaby.io helps you plan your content calendar by providing a steady flow of ideas, ensuring you never miss a posting deadline.
  4. SEO Benefits: With built-in SEO optimization features, Syllaby.io ensures that your content is not only engaging but also discoverable. By integrating relevant keywords, you can boost your search engine rankings and attract more organic traffic.
  5. Audience Engagement: By analyzing what your audience is interested in, Syllaby.io helps you create content that resonates with your viewers. This targeted approach leads to higher engagement rates and more meaningful interactions with your audience.

Getting Started with Syllaby.io

To start using Syllaby.io:

  • Sign Up: Create an account on the Syllaby.io platform.
  • Define Your Niche: Input your niche or area of focus.
  • Generate Ideas: Let the AI analyze trends and provide you with a list of content ideas.
  • Create and Publish: Use the generated outlines and scripts to create high-quality content and publish it on your preferred platforms.

4. Ossa – Faceless Videos

Ossa is an AI tool designed to help creators produce high-quality, engaging videos without ever showing their faces. This is particularly beneficial for those who prefer to remain anonymous or are camera-shy but still want to share valuable content with their audience.

Here’s how Ossa can transform your video creation process:

How Ossa Works

Ossa leverages advanced AI technology to create faceless videos by:

  • Visual Storytelling: Utilizing stock footage, animations, and graphics to visually represent your script.
  • Voiceovers: Adding AI-generated or human-like voiceovers to narrate your content.
  • Editing and Effects: Automatically editing the video with transitions, effects, and background music to enhance viewer engagement.

Benefits of Using Ossa

  1. Anonymity and Privacy: If you prefer not to appear on camera, Ossa provides the perfect solution. You can share your knowledge, opinions, and tutorials without revealing your identity, maintaining your privacy while still building a personal brand.
  2. Professional Quality: Ossa ensures that the final product is polished and professional. The tool’s ability to seamlessly integrate visuals, voiceovers, and effects means your videos will look and sound high-quality, which is essential for retaining viewers and building credibility.
  3. Time-Saving: Creating videos from scratch can be time-consuming, especially if you’re handling all aspects, from filming to editing. Ossa automates much of this process, allowing you to focus on creating compelling content without getting bogged down in technical details.
  4. Cost-Effective: Hiring a professional videographer or editor can be expensive. Ossa provides a cost-effective alternative by automating these tasks, making high-quality video production accessible even for creators with limited budgets.
  5. Versatility: Ossa can be used for a variety of video types, including tutorials, reviews, explainer videos, and more. Its flexibility means you can adapt it to suit different content needs and styles, broadening the scope of your creative projects.

Getting Started with Ossa

To start using Ossa:

  • Sign Up: Create an account on the Ossa platform.
  • Upload Your Script: Provide the script or main points of your video.
  • Select Visuals and Voiceovers: Choose from a library of stock footage, animations, and voiceover options.
  • Generate and Download: Let Ossa compile and edit the video. Once it’s ready, download and upload it to your YouTube channel or other platforms.

5. OpusClip – Make Clips from Your Videos FAST

OpusClip is a powerful AI tool designed to help creators produce short, engaging clips from longer video content. This tool is essential for maximizing your content’s reach and impact on various social media platforms, which thrive on brief, attention-grabbing videos. Here’s how OpusClip can revolutionize your video marketing strategy:

How OpusClip Works

OpusClip uses advanced AI to identify key moments in your longer videos and automatically generate short clips. The process involves:

  • Content Analysis: The AI scans your video for highlights, important quotes, and engaging moments.
  • Clip Creation: It then creates concise, high-quality clips that retain the essence of the original content.
  • Editing and Enhancement: The tool adds captions, transitions, and effects to make the clips more engaging and shareable.

Benefits of Using OpusClip

  1. Increased Engagement: Short-form videos are highly popular on social media platforms like Instagram, TikTok, and YouTube Shorts. OpusClip helps you tap into this trend, increasing your content’s engagement and reach.
  2. Content Repurposing: With OpusClip, you can easily repurpose your existing content, giving it new life and extending its value. This is a great way to maximize the return on investment for your original video productions.
  3. Time Efficiency: Manually creating short clips can be labor-intensive. OpusClip automates this process, saving you time and allowing you to focus on other important aspects of your content strategy.
  4. Professional Quality: OpusClip ensures that your clips are professionally edited, with smooth transitions, clear captions, and engaging effects. This professional touch is crucial for maintaining your brand’s image and keeping your audience engaged.
  5. SEO and Discoverability: By creating multiple short clips from a single video, you can increase your chances of being discovered by new audiences. These clips can act as teasers, driving traffic back to your full-length content and boosting your overall SEO performance.

Getting Started with OpusClip

To start using OpusClip:

  • Sign Up: Create an account on the OpusClip platform.
  • Upload Your Video: Upload the video from which you want to create short clips.
  • Generate Clips: Let the AI analyze your video and automatically generate short clips.
  • Edit and Customize: Make any necessary edits and add custom elements to enhance the clips.
  • Share: Download the finished clips and share them across your social media platforms.

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Don’t miss out on these incredible AI tools that can transform your content creation process and boost your earnings. Watch Alan Spicer’s video to get detailed insights and start growing your YouTube channel with the power of AI today!

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Maximizing Your Time: How to Balance a 9-5 Job and a Profitable Side Hustle

Side hustles can be a great way to make some extra money outside of your 9-5 job.

With the rise of the gig economy, there are now more opportunities than ever to earn money on the side.

Whether you’re looking to pay off debt, save for a vacation, or just have a little extra spending money, a side hustle can help you reach your financial goals.

The list of side hustles below includes a variety of options that can be done even if you have a full-time job. From online tutoring and teaching to freelance writing and editing, there are many ways to use your skills and expertise to earn extra money.

One of the biggest advantages of side hustles is that they can often be done remotely and on your own schedule. This allows you to fit them in around your full-time job and other commitments.

For example, if you’re a graphic designer, you can take on freelance projects in the evenings or on weekends. If you’re a virtual assistant, you can work remotely and provide administrative or technical support to businesses or individuals.

Another advantage of side hustles is that they can be a great way to explore new interests and passions. For example, if you love animals, pet-sitting or dog-walking can be a great side hustle. If you enjoy working with kids, babysitting can be a great option. If you’re handy and enjoy home improvement tasks, handyman services can be a great way to earn extra money.

  1. Online Tutoring/Teaching

Leverage your knowledge in a specific subject area to educate and mentor students through online tutoring or teaching. By using platforms such as Zoom or Skype, you can offer your services remotely and tailor your schedule to fit your primary job.

  1. Freelance Writing or Video Editing

Offer your writing or video editing skills to create engaging articles, blog posts, or visual content for websites, businesses, and publications. With the option to work remotely and set your own hours, you can easily juggle freelance projects alongside your day job.

  1. Graphic Design Services

Utilize your design expertise to craft eye-catching graphics, logos, and other visual elements for businesses or individuals. Offering your services remotely, you can work on design projects at your convenience without disrupting your regular work hours.

  1. Virtual Assistance

Provide administrative or technical support to businesses or individuals from the comfort of your home. As a virtual assistant, you can manage tasks like data entry, scheduling appointments, and handling emails, making it a flexible side hustle to complement your 9-to-5 job.

  1. Pet-sitting or Dog-walking

For animal lovers, caring for pets while their owners are away or busy can be a fulfilling and enjoyable side gig. Offer pet-sitting or dog-walking services in your local area to build a clientele that fits your schedule.

  1. Babysitting Services

If you enjoy working with children, consider offering babysitting services to help parents who need a break or are occupied with work. With flexible hours, you can provide childcare on evenings or weekends without interfering with your day job.

  1. House Cleaning Services

Offer your skills in tidying and cleaning to help individuals who are unable to maintain their homes themselves or simply lack the time. By setting your own hours, you can accommodate house cleaning tasks around your primary job.

  1. Personal Shopping and Errand Running

Assist those who are unable to run errands or shop for themselves, or who simply need a helping hand due to their busy schedules. By being efficient and reliable, you can effectively manage your time while fulfilling the needs of your clients.

  1. Photography Services

Put your photography skills to use by capturing precious moments for events, families, or businesses. With the flexibility to choose your projects and schedule, photography can be a lucrative and enjoyable side hustle.

  1. Handyman Services

Offer your expertise in minor repairs and home improvement tasks to help people who require assistance with various household projects. By setting your own hours and selecting the jobs you take on, you can easily balance handyman services with your day job.

Note: These are just a few examples of potential side hustles, but there are many more options available depending on your skills and interests. It’s also important to note that side hustles may require some startup costs, and it’s always a good idea to research and plan before starting a new venture.

Does YouTube Kids have ads? 1

Stats About Side Hustles

  1. Side hustle prevalence:
  • 45% of working Americans reported having a side hustle in 2021.
  • The percentage of millennials with a side hustle was 50%, compared to 40% for Gen X and 28% for Baby Boomers.
  1. Income generated by side hustles:
  • On average, a side hustler earns an extra $1,122 per month.
  • 15% of side hustlers earn over $2,000 per month from their side hustle.
  1. Most popular side hustle categories:
  • Selling items online (e.g., eBay, Etsy, Amazon): 26%
  • Freelancing (e.g., writing, graphic design, programming): 20%
  • Rideshare driving (e.g., Uber, Lyft): 12%
  • Food delivery (e.g., DoorDash, Grubhub): 10%
  • Tutoring or teaching (e.g., VIPKid, Teachable): 8%
  1. Reasons for starting a side hustle:
  • Extra income: 65%
  • Explore a passion: 45%
  • Build new skills: 35%
  • Networking opportunities: 25%
  • As a potential full-time career: 20%
  1. Time spent on side hustles per week:
  • 1-5 hours: 30%
  • 6-10 hours: 40%
  • 11-15 hours: 20%
  • 16-20 hours: 7%
  • 21+ hours: 3%

FAQ’s About Side Hustles

  1. What is a side hustle?
  1. What are some examples of side hustles?
  • Examples of side hustles include freelancing, pet-sitting, dog-walking, tutoring, writing or editing, graphic design, virtual assistant, photography, personal shopping and errand running, and handyman services.
  1. Can I do a side hustle if I have a full-time job?
  • Yes, many side hustles can be done on your own schedule and remotely, allowing you to fit them in around your full-time job.
  1. How much money can I make from a side hustle?
  • The amount of money you can make from a side hustle depends on the type of side hustle you choose, the amount of time and effort you put into it, and your level of skill and expertise. Some people make a full-time income from their side hustle, while others make extra money on the side.
  1. Do I need any special skills or qualifications to start a side hustle?
  • It depends on the side hustle you choose. Some side hustles require specific skills or qualifications, while others do not. It’s important to research and plan before starting a new venture.
  1. Can I use my side hustle as a replacement for my full-time job?
  1. Do I need to pay taxes on the money I earn from my side hustle?
  1. How do I find side hustle opportunities?
  • There are many ways to find side hustle opportunities, including online platforms, local classifieds, and networking with other entrepreneurs and professionals.
  1. How much startup costs should I expect with a side hustle?
  • The startup costs will depend on the side hustle you choose. Some side hustles may have little to no startup costs, while others may require a significant investment. It’s important to research and plan before starting a new venture.
  1. How can I balance a side hustle with a full-time job?
  • It’s important to set realistic goals and manage your time effectively. It’s also important to communicate with your employer and make sure your side hustle does not interfere with your full-time job.
  1. How do I market my side hustle to attract customers?
  • There are a variety of ways to market your side hustle, including social media, online platforms, referral marketing, and networking.
  1. How can I manage my finances when running a side hustle?
  • It’s important to keep track of your income and expenses, and set aside money for taxes. You should also consider setting up a separate bank account for your side hustle finances.
  1. How do I know if a side hustle is right for me?
  • Consider your skills, interests, and goals when choosing a side hustle. Research the market and the competition, and make sure you have a plan for how to balance it with your full-time job.
  1. Can I get insurance for my side hustle?
  • It depends on the type of side hustle you have, but there are insurance options available for some side hustles such as pet-sitting or handyman services. It’s important to research and consider insurance options before starting your side hustle.
  1. How can I scale my side hustle to make more money?
  • Consider expanding your services, increasing your prices, or taking on more clients. It’s also important to continue to market and promote your side hustle to attract new customers.
  1. How can I make my side hustle stand out from the competition?
  • Offer unique services, build a strong brand, and provide excellent customer service. Networking and building relationships with other entrepreneurs and professionals can also help you stand out.
  1. How can I network and find other like-minded individuals in the side hustle industry?
  • You can network and find like-minded individuals in the side hustle industry by attending networking events, joining online communities, or reaching out to other entrepreneurs and professionals in your field.
  1. How can I measure my success and track my progress when running a side hustle?
  • You can measure your success and track your progress by keeping track of your income and expenses, setting goals, and regularly reviewing your progress.
  1. How do I know when it’s time to quit my side hustle?
  • It’s important to regularly review your progress and consider factors such as income, time, and stress. If your side hustle is no longer meeting your financial or personal goals, it may be time to consider quitting.
  1. How can I find resources and support when running a side hustle?
  • There are many resources and support available for side hustlers, including online communities, networking groups, local small business resources, and entrepreneurial programs.
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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

YouTube CPM Examples: A Niche-by-Niche Breakdown

The world of YouTube is an ever-evolving landscape, teeming with content creators and advertisers trying to catch the attention of viewers.

One crucial aspect that plays a significant role in determining the earnings of a YouTuber is the Cost Per Mille (CPM) and Revenue Per Mille (RPM). In this friendly article, we will explore the highs and lows of CPMs on YouTube, with a comprehensive comparison of various niches.

Additionally, we will provide a brief overview of CPM and RPM, as well as examples of how they are calculated.

Understanding CPM and RPM on YouTube

Before diving into the highs and lows, it is important to understand the basic concepts of CPM and RPM. CPM, which stands for Cost Per Mille, is the amount an advertiser pays for 1,000 ad impressions on a video. RPM, on the other hand, stands for Revenue Per Mille and represents the amount a content creator earns for every 1,000 views of their video.

The primary difference between the two lies in who they apply to: CPM concerns advertisers, while RPM concerns content creators. Moreover, CPM only accounts for ad impressions, whereas RPM considers all revenue sources, including ads, channel memberships, Super Chat, and YouTube Premium revenue.

Calculating CPM and RPM

To illustrate how CPM and RPM are calculated, let’s take the example of a YouTube video with the following statistics:

  • Total ad impressions: 10,000
  • Total ad revenue: $50
  • Total views: 15,000
  • Other revenue (e.g., memberships, Super Chat, etc.): $20

To calculate the CPM, you would divide the total ad revenue by the total ad impressions, then multiply by 1,000:

CPM = ($50 / 10,000) * 1,000 = $5

To calculate the RPM, you would add the ad revenue to other revenue sources and divide the total by the number of views, then multiply by 1,000:

RPM = (($50 + $20) / 15,000) * 1,000 = $4.67

Comparing CPMs and RPMs Across Niches

Now that we have a basic understanding of CPM and RPM, let’s explore the highs and lows of these metrics across various niches on YouTube. The table below provides a comparison of average CPMs and RPMs for different niches:

Niche CPM RPM
Animals/Pets $1.50 – $8.00 $1.50 – $5.00
Art $1.50 – $8.00 $1.50 – $5.00
Beauty $2.00 – $10.00 $2.50 – $7.00
Career $3.00 – $12.00 $2.50 – $7.00
Education (K-12) $2.50 – $12.00 $2.50 – $8.00
Family/Parenting $1.50 – $8.00 $1.50 – $5.00
Fitness/Dance $2.00 – $10.00 $2.50 – $7.00
Gardening $1.50 – $8.00 $1.50 – $5.00
Home Improvement $1.50 – $8.00 $1.50 – $5.00
How-To $1.50 – $8.00 $1.50 – $5.00
Language Learning $2.50 – $12.00 $2.50 – $8.00
Lifestyle $1.50 – $8.00 $1.50 – $5.00
Marketing $3.00 – $12.00 $2.50 – $7.00
Mental Health $2.00 – $10.00 $2.50 – $7.00
Motivation $2.50 – $12.00 $2.50 – $7.00
Outdoors $1.50 – $8.00 $1.50 – $5.00
Personal Finance $3.00 – $12.00 $2.50 – $7.00
Science Fiction/Fantasy $1.50 – $8.00 $1.50 – $5.00
Self-Improvement $2.50 – $12.00 $2.50 – $7.00
Social Media $2.50 – $12.00 $2.50 – $7.00
Spirituality $2.00 – $10.00 $2.50 – $7.00
Technology Reviews $2.00 – $12.00 $2.50 – $6.00
True Crime $2.50 – $12.00 $2.50 – $7.00
Vlogging $1.50 – $8.00 $1.50 – $5.00

As you can see, the CPMs and RPMs vary widely by niche. Finance and technology tend to have higher CPMs, while gaming and food tend to have lower ones. However, it’s important to note that these numbers can change over time and may not be representative of every creator in a particular niche.

It’s important to note that RPM can be impacted by a variety of factors beyond just the CPM, such as the type of ads shown and the location of the audience.

For example, if a creator has a lot of viewers in a country where advertisers are willing to pay more for ads, their RPM may be higher than someone with the same number of views but a different audience location.

Fun Facts About YouTube Income

  1. The highest earners on YouTube are not always in the highest CPM niches. Popular YouTubers with massive subscriber bases and consistent views can earn more in niches with lower CPMs due to their larger audiences.
  2. YouTube’s Partner Program allows content creators to earn money, but they must meet certain eligibility criteria, such as having at least 1,000 subscribers and 4,000 watch hours in the past 12 months.
  3. Advertisers are willing to pay more for certain niches, like personal finance and education, because their target audience is typically more engaged and has a higher conversion rate.
  4. YouTubers can increase their earnings by offering exclusive content to channel members or using platforms like Patreon to gain additional support from their audience.

Strategies to Boost Overall RPM Rates on YouTube

  1. Optimize video metadata: Make sure your video titles, descriptions, and tags include relevant keywords to help your content rank better in search results and attract more views.
  2. Create engaging thumbnails: A visually appealing and engaging thumbnail can entice viewers to click on your video, ultimately increasing your views and RPM.
  3. Diversify revenue streams: In addition to ad revenue, consider incorporating channel memberships, Super Chat, merchandise sales, and affiliate marketing to increase your overall RPM.
  4. Improve audience retention: Create high-quality content that keeps viewers engaged for longer periods. The longer a viewer watches your video, the more likely they are to be served ads, thereby increasing your ad revenue and RPM. Pay attention to audience retention analytics in your YouTube Studio to identify areas where viewers drop off and work on improving those aspects of your videos.
  5. Collaborate with other YouTubers: By collaborating with other content creators, you can tap into new audiences, increasing your views and overall RPM. Ensure that the collaboration is mutually beneficial and the content is relevant to both creators’ audiences.
  6. Be consistent with your content: Uploading videos on a regular schedule can help build and maintain an engaged audience, which in turn can improve your RPM over time.
  7. Focus on content quality: High-quality videos with better production values and engaging storylines can attract more viewers and keep them coming back for more. This can result in a higher RPM in the long run.
  8. Interact with your audience: Engage with your viewers by responding to comments, creating content based on their suggestions, and encouraging them to subscribe, like, and share your videos. This helps create a loyal audience, which can lead to more views and higher RPM.

In conclusion, understanding YouTube CPM and RPM can be incredibly valuable for content creators looking to maximize their earnings on the platform. By exploring various niches and their respective CPMs and RPMs, you can make informed decisions about the type of content to create and the strategies to employ.

Remember, consistency, audience engagement, and diversification of revenue streams are key to boosting your overall RPM rates. So, go ahead and unleash your creativity, and happy YouTubing!

If you need a more in-depth deep dive into how to increase your YouTube channel’s CPMs, check out my deep dive blog on how to make more from your channel.

Q: What are YouTube earnings?

A: YouTube earnings refer to the money content creators make from their videos on the platform. This income can come from various sources, including ad revenue, channel memberships, Super Chat, merchandise sales, and YouTube Premium revenue.

Q: How do YouTube CPM and RPM relate to earnings?

A: CPM (Cost Per Mille) is the amount an advertiser pays for 1,000 ad impressions on a video, while RPM (Revenue Per Mille) represents the amount a content creator earns for every 1,000 views of their video. Both metrics are essential in understanding and optimizing YouTube earnings.

Q: How can I calculate my CPM?

A: To calculate CPM, divide the total ad revenue by the total ad impressions and then multiply by 1,000:

CPM = (Total Ad Revenue / Total Ad Impressions) * 1,000

Q: How can I calculate my RPM?

A: To calculate RPM, add the ad revenue to other revenue sources, divide the total by the number of views, and then multiply by 1,000:

RPM = ((Ad Revenue + Other Revenue) / Total Views) * 1,000

Q: How do different niches affect CPM and RPM?

A: CPM and RPM can vary significantly across different niches. Some niches, like personal finance or education, often have higher CPMs and RPMs because advertisers are willing to pay more to reach their target audience, who tend to be more engaged and have higher conversion rates.

Q: Can I increase my RPM without increasing my CPM?

A: Yes, you can increase your RPM without increasing your CPM by diversifying your revenue streams, such as incorporating channel memberships, Super Chat, merchandise sales, and affiliate marketing, as well as by improving your audience retention and engagement.

Q: How do YouTube Premium earnings factor into RPM?

A: YouTube Premium earnings are factored into RPM calculations, as they contribute to the overall revenue a content creator earns. These earnings come from YouTube Premium subscribers who watch your content, and the amount is proportional to their watch time on your videos.

Q: Can I control the ads shown on my videos to increase my CPM?

A: While you can’t directly control which ads are shown on your videos, you can enable or disable certain ad formats and categories within your Google AdSense account. However, it’s essential to strike a balance, as being too restrictive may lead to fewer ads and potentially lower earnings.

Q: Is there a minimum threshold for YouTube earnings?

A: Yes, YouTube has a minimum payment threshold of $100. You must accumulate at least $100 in your AdSense account before receiving a payment.

Q: Are there any requirements for earning money on YouTube?

A: To be eligible for the YouTube Partner Program and earn money, you need to meet specific requirements, including having at least 1,000 subscribers, 4,000 watch hours in the past 12 months, and adhering to YouTube’s policies and guidelines.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

3 EASY Ways To Make Money with YouTube Shorts

YouTube Shorts is a new short-form video feature on YouTube that allows users to create and share short-form videos, up to 60 seconds long. Shorts can be created using the YouTube app and can include elements such as music, text, and effects.

YouTube Shorts is designed to be a competitor to TikTok and other short-form video platforms. The feature was launched in September 2020 and is currently only available in select countries.

YouTube Shorts is aimed at creators and viewers who enjoy and engage with short-form video content, and it provides a new way for creators to reach and engage with their audiences on YouTube.

How To Make Money with YouTube Shorts

Making money on YouTube Shorts is possible through monetization, where you earn money from advertisements shown on your videos. Here are a few ways you can do this:

  1. Monetization through AdSense: This is where you link your YouTube channel with Google AdSense and earn money from advertisements shown on your videos. The earnings depend on various factors such as views, clicks, and engagement on your videos, and the amount of money you can earn varies.
  2. Affiliate marketing: You can promote products and services on your videos and earn a commission for each sale made through your unique affiliate link. The commission percentage varies depending on the affiliate program you join.
  3. Sponsored content: Brands may pay you to create content promoting their products or services. The amount you earn depends on the brand and the nature of the agreement.

It is challenging to estimate the income from YouTube Shorts as it depends on various factors such as views, engagement, and monetization methods.

However, some YouTubers earn anywhere from a few hundred to thousands of dollars per month from monetization alone.

Note that it takes time and effort to build a large and engaged audience, so don’t expect to make a lot of money overnight.

Here are some frequently asked questions about YouTube Shorts:

What are YouTube Shorts?

  • YouTube Shorts is a new short-form video feature on YouTube that allows users to create and share videos up to 60 seconds in length.

How do I create a YouTube Short?

  • To create a YouTube Short, you’ll need to use the YouTube app on your smartphone. From the app, you can access the Shorts camera, where you can record and edit your video.

Can I monetize my YouTube Shorts?

  • Yes, you can monetize your YouTube Shorts through ads and other monetization methods. However, the rules and requirements for monetization may change over time.

What are the requirements for uploading a YouTube Short?

  • To upload a YouTube Short, you’ll need to have a YouTube account, and your channel must meet YouTube’s Partner Program policies. Additionally, there may be restrictions on the content you can include in your Shorts.

Can I use music in my YouTube Shorts?

  • Yes, you can use music in your YouTube Shorts. However, you must have the rights to use the music, and YouTube may remove videos that violate copyright laws.

Can I edit my YouTube Shorts after I’ve uploaded them?

  • Yes, you can edit your YouTube Shorts after uploading them. From the YouTube app, you can access your video and make changes such as trimming, adding music, or changing the caption.

Can I see the performance of my YouTube Shorts?

  • Yes, you can see the performance of your YouTube Shorts, including views, engagement, and audience retention. From the YouTube Studio, you can access analytics for your Shorts and other videos on your channel.
Categories
BUSINESS TIPS DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

10 Ways to Use ChatGPT to Run a Business

Are you looking for ways to use ChatGPT to run a business? Here are ten ideas to get you started:

  1. Virtual assistant business: ChatGPT could be used to create virtual assistants that can handle tasks such as scheduling appointments, sending emails, and managing social media accounts. This could be a great way to help busy professionals save time and streamline their workflows.
  2. Chatbot development: If you have a background in coding or web development, ChatGPT could be a useful tool for creating chatbots for businesses to use on their websites or messaging apps. These chatbots could be used to provide customer support, answer frequently asked questions, or handle sales inquiries.
  3. Language translation service: ChatGPT could be used to create a language translation service that can instantly translate text or spoken words from one language to another. This could be a great way to help businesses and individuals communicate with people in different parts of the world.

What is ChatGPT [and how to use it]

  1. Online tutoring service: ChatGPT could be used to create an online tutoring service where students can receive personalized tutoring and homework help in real-time. This could be a great way to help students who are struggling to keep up with their studies or who are looking for extra support.
  2. Social media management service: If you’re a social media pro, ChatGPT could be a useful tool for creating a social media management service. This service could handle tasks such as scheduling posts, responding to comments and messages, and analyzing social media metrics.
  3. Personal shopping assistant: ChatGPT could be used to create a personal shopping assistant that can help users find and purchase products online.
  4. Virtual event coordinator: ChatGPT could be used to create a virtual event coordinator that can handle tasks such as scheduling meetings, sending invites, and managing registrations. This could be a great way to help businesses and individuals plan and execute events online.
  5. Customer support chatbot: ChatGPT could be used to create a customer support chatbot that can handle inquiries and complaints from customers in real-time. This could be a great way to improve customer satisfaction and free up human customer service reps to handle more complex tasks.
  6. Personal finance manager: ChatGPT could be used to create a personal finance manager that can help users track their spending, create budget plans, and make financial decisions. This could be a useful tool for individuals looking to take control of their finances and make better financial decisions.
  7. Online therapy platform: ChatGPT could be used to create an online therapy platform where users can receive counseling and mental health support from licensed therapists. This could be a great way to provide access to mental health care for individuals who may not have access to traditional therapy services.
  8. I hope these business ideas have given you some inspiration for how ChatGPT could be used in different industries. Whether you’re looking to start a virtual assistant business, create a chatbot, or offer online tutoring services, ChatGPT has the potential to be a valuable tool for running a business.

What is ChatGPT [and how to use it] 1

Q: What are some ways that ChatGPT could be used to run a business? A: ChatGPT could be used to create virtual assistants, chatbots, language translation services, online tutoring services, social media management services, personal shopping assistants, virtual event coordinators, customer support chatbots, personal finance managers, and online therapy platforms.

Q: How can ChatGPT be used to create a virtual assistant business? A: ChatGPT could be used to create virtual assistants that can handle tasks such as scheduling appointments, sending emails, and managing social media accounts. This could be a great way to help busy professionals save time and streamline their workflows.

Q: How can ChatGPT be used to create chatbots for businesses? A: ChatGPT could be used to create chatbots for businesses to use on their websites or messaging apps. These chatbots could be used to provide customer support, answer frequently asked questions, or handle sales inquiries.

Q: How can ChatGPT be used to create a language translation service? A: ChatGPT could be used to create a language translation service that can instantly translate text or spoken words from one language to another. This could be a great way to help businesses and individuals communicate with people in different parts of the world.

I hope these FAQs give you a good overview of how ChatGPT could be used to run a business. Let me know if you have any other questions!

Categories
HOW TO MAKE MONEY ONLINE

Is Passive Income Real?

Passive income is a real thing, and it’s not what you think. In this post, we’ll explore what passive income is and how you can earn money while doing something else.

What is passive income?

Passive income is money that you earn without having to work for it. That’s right, passive income is not a myth! Anything that generates revenue on its own, without your intervention or interference, can be considered passive income.

Why does this matter?

Because if you have a dream of quitting your day job and living the life of your dreams as an entrepreneur or freelancer who makes over $100K per month, then passive income is the key to making that dream a reality.

In fact, it’s possible for anyone with a good idea and some initial capital needed to get started!

All you need is a little know-how about how it works—and this article will give you all of that knowledge in just under 20 minutes!

How can you earn passive income?

There are a variety of ways you can earn passive income. Some people choose to sell digital products such as ebooks, websites and online courses; others may create physical products like clothing or jewellery; and still other people will simply rent out their property to tenants.

Many business owners make the mistake of thinking that they only have one option for earning passive income: creating their own business and working hard every day in order to make it successful. While this certainly is one way to generate income, there are many other options out there as well! As long as you have an internet connection and some motivation, your options are truly limitless!

People often ask me how I made my first $1000 online through affiliate marketing without any prior experience or knowledge about SEO or anything related… The truth is that anyone can do it if they put in enough effort (I didn’t even know what SEO was at the time!).

Is passive income real?

Passive income is real and it’s not a get rich quick scheme. You might have heard about passive income, but you’re still wondering if it exists. The answer is yes! Passive income is possible and there are many ways to earn passive income. It may require some work up front, but once your business starts earning money for you, then you can sit back and relax—with no need to watch the clock or worry about bill payments.

While it’s true that making money becomes less of an issue when you start earning passive income from your investments—like dividend stocks or rental properties—it can take time before this type of business becomes profitable enough to support your lifestyle needs (including retirement) without having to go back into full-time employment again later on down the road when necessary due…

Can You Get Paid on TikTok?

Passive income is not a get rich quick scheme, but can help you make money while you sleep.

Passive income is not a get rich quick scheme, but can help you make money while you sleep. It takes time and effort to build up your passive income streams, but it’s worth the effort if you have the patience to see it through.

Passive income is a long term goal. You will have to do the hard work to build up your passive income streams before they start flowing in by themselves without any additional input from you. Patience and perseverance are key for success!

Passive income isn’t easy money. You need to do the hard work first before your earnings flow in by themselves.

You’re probably wondering, “Is passive income real?” In short, yes. Passive income is very much possible—and it’s not just limited to your bank account. But like most things in life, there are sacrifices that need to be made before you can start making money while you sleep (or while you do anything else).

Passive income isn’t easy money. It requires hard work, which means that you’ve got to be willing to put in the time and effort necessary to make it happen. You’ll want to be ready for some risks; with risk comes reward! Finally, don’t forget about learning new skills—you’ll need them if your goal is getting paid passively!

Conclusion

We hope this post has convinced you that passive income is real and not a scam. It requires hard work, but the rewards are great. If you’re still not convinced, then we completely understand! We wish you luck on your journey to earning more money for yourself and your family.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS

Can You Get Paid on TikTok?

Like many social media success stories, TikTok seemed to come out of nowhere and just, well, take over. And, like most social media success stories, TikTok has allowed lots of content creators to shoot thanks to their popularity on the platform.

But, while similar platforms like Snapchat and Vine are either dying or are already dead, TikTok doesn’t seem to have found a solution to one of the problems that plagued these other platforms; user monetisation.

Attention spans are not what they were, so we’ll save you some time; yes you can get paid on TikTok from the creator fund, but it’s not as simple as signing up for a partner programme as with YouTube. So, if you’re interested in learning how to get paid on TikTok, keep reading!

What is TikTok, Exactly?

If you’re reading this blog, you almost certainly know about TikTok. That being said, just because you know about it doesn’t mean you know it. Especially if you’re over the age of 30. So, for those of you who have resisted the allure of this Chinese behemoth, here’s a quick rundown of what you get from TikTok.

TikTok is a video-sharing platform that focuses heavily on collaboration. Users can easily “stitch” other users’ content into their own, as well as use the audio from other users’ videos over their own content. Much of the platform is built around this dynamic. For example, clicking the sound link of a video will immediately bring up all the videos that have used that sound, as well as the original video that the sound came from.

Videos are created in a portrait aspect ratio and can be up to 10 minutes in length. In practice, the majority of the videos on the service are a minute long or less. There is also a wide range of filters and special effects, similar to what is found on Snapchat.

Can You Get Paid on TikTok?

What is the Monetisation Situation on TikTok?

So, about the problem we mentioned above. Much like similar platforms such as Vine, Snapchat, Instagram, and even YouTube if you focus exclusively on YouTube Shorts, TikTok does not have a way of directly monetising user content.

What we mean by this is there are no ads being shown against any particular videos. And that’s probably a good thing—these videos are generally very short, and it would likely kill viewership to force people to watch an ad before each video as YouTube does.

The solution is to monetise the platform in a more general sense, inserting ads into the feed every now and again, and then coming up with ways to pass that money onto content creators. In TikTok’s case, its method of choice is through its Creator Fund, more on that in the next section.

How Can I Get Paid on TikTok?

With the way TikTok makes its money established, let’s take a look at how you can make money on the platform.

TikTok Creator Fund

The Creator Fund is how TikTok compensates the creators on its platform. A variety of factors are considered when determining how much a creator is paid, so it’s not as simple as “more views = more money”. TikTok claims that its performance metrics are dynamic, meaning you could receive different payments even though your views and levels of engagement have not changed.

There is no cap on how much you can earn from the Creator Fund, though we know TikTok has committed a fixed amount to the fund ($5.8/£2.3 million over 3 years) and we know their userbase is measured in the billions, so don’t expect to become a millionaire through the Creator Fund alone.

There are some minimum requirements to make money on TikTok, of course. To be considered for a Creator Fund payout, you must be;

  • At least 18 years old
  • Be based in the US, UK, France, Germany, Spain, or Italy
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the past 30 days
  • Keep your account in line with TikTok’s community guidelines and terms of service

Brand Partnerships

Brand deals work pretty much the same way on TikTok as they do anywhere else. This method of monetising your content does not involve the platform itself, but rather you enter an agreement with a brand directly (or through a third-party agency), and they pay you to raise awareness of their brand or promote their products on your channel.

There are no hard and fast rules for how brand deals work. Generally speaking, the bigger your audience and engagement, the more options you are likely to have regarding brand deals. That being said, content creators with small audiences can still get brand deals if their niche aligns with a particular brand.

Can You Get Paid on TikTok? 1

Selling Your Own Products

This one is pretty self-explanatory, but if you have something of your own to sell, you can leverage your success on TikTok to sell it. The product could be music, books, video games, or anything else you create. If you create content on another platform where you make money (such as YouTube), you could attempt to funnel some of your TikTok viewers there.

If you don’t have anything to sell but you have built a large following on TikTok, you can partner with one of the dozens of merch companies to sell your own merchandise, like hats and mugs.

Is TikTok a Valid Source of Income?

TikTok is like any other short-form social media platform. It is possible to make money through the platform, but the number of people who make enough through TikTok alone to call it their “job” is so vanishingly small that nobody should have “TikTok creator” as their goal.

Instead, think of TikTok as another tool in your arsenal. You can make money from it, sure, but use its potential as a promotional tool to bolster your overall revenue. And, in doing so, add a little more diversity to your income streams.

Of course, if you just want to make funny videos or dance to the latest trends, that’s fine too.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA

How Pinterest Makes Money

Social media platform Pinterest (PINS) makes money from advertising. Shares started trading on the New York Stock Exchange on April 18 under the symbol “PINS.”

Founded in 2010, Pinterest went public on on April 18, 2019. Its initial public offering (IPO) price was at $19 per share and it raised $1.4 billion, giving it a valuation of roughly $12.7 billion including restricted stock and options. As of Dec. 3, 2021, the company had a market capitalization of $23.3 billion. Roughly 431 million users, or “pinners,” use the bulletin board-like platform every month to browse and share images and other content in the form of “pins.”

Key Takeaways

  • Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts).
  • The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.
  • In 2021, the company generated $2.57 billion in revenue but posted a net loss of $316 million.
  • Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.

Pinterest History

The company, which grew out of an app called Tote that dated from 2008, received $100 million in financing when it was valued at $1.5 billion in 2012. The funding firms included Rakuten, Goldman Sachs (GS), and Andreessen Horowitz. It was valued at $12.3 billion during its last round of funding in 2017. The company has a dual-class structure.

When it was founded, Pinterest seemed to follow the model of social network sites like Meta Inc. (FB), formerly Facebook—meaning that it aimed to develop a massive network of users first and then to install means of generating revenue later on. Pinterest $756 million in revenue in 2018, a jump of 60% from the previous year. The company generated $261 million in revenue during the second quarter of 2019, a 62% year-over-year increase.

“Our advertising products help businesses reach Pinners across their decision-making journey,” said the company, which cited a Talk Shoppe survey that said 68% of weekly active users discovered a new brand or product on Pinterest.

“We address various advertiser objectives through our Promoted Pin ad format, which contains either a single image, a carousel of images or video. Our ability to develop new and improve existing advertising products will be an important driver of our future growth.”

So just how has Pinterest come to be one of the most-hyped social media companies among investors and what is a promoted pin?

How Pinterest Makes Money 1

Monetizing Pins on Pinterest

Before looking at more traditional means of generating revenue, it’s worth looking at how Pinterest has utilized its unique pin system to create opportunities for monetization. The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.

Merchants participating in BigCommerce, Shopify, or Salesforce Commerce Cloud are allowed the opportunity to partner with Pinterest; it’s unclear whether Pinterest charges any commissions from these partners.

Promoted Pinterest Pins

Pinterest’s primary source of revenue is what it calls “promoted pins.” These special pins are effectively advertisements, paid for by identified sponsors. As with Facebook’s timeline feature, promoted pins look very similar to (but not exactly the same as) standard pins. Pinterest utilizes user data to target advertisements based on user interests and searches, as well as other demographics. Given that users pin items that they are interested in already, this process is relatively straightforward for the company.

Pinterest’s revenue is driven by interest and use of its platform, which is increasingly popular among fashion and beauty brands. Given that the users of Pinterest are overwhelmingly female and have above-average incomes, using its platform as an e-commerce gateway is more than ideal.

Next Steps

Pinterest’s user base has grown over the years, where it’s carved out a niche that allows it to not directly compete with the likes of Facebook. Pinterest’s leadership has adopted a much less aggressive approach to growth than its competitors. Revenue has grown since the company has gone public, but so has its net loss, as the company has ramped up spending on sales and marketing and research and development.

One big future opportunity is being able to tap the international markets, where Pinterest currently has little reach. Beyond that, Pinterest is interested in building out its e-commerce efforts (what exactly that looks like remains to be seen), as well as continuing to develop advertising tools— including video capabilities—for advertisers.

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Can You Put Ads on Facebook Groups?

Facebook’s power as an advertising platform is well-established at this point, and with good reason. While Facebook’s penchant for collecting personal data on its users is a point of contention in the world of privacy, that data collection allows Facebook to offer incredibly targeted advertising.

Being able to direct your ads with pinpoint accuracy is an incredibly appealing prospect for advertisers because, ultimately, paying to show an ad to someone who has no interest in the subject matter is just a waste of money.

In other parts of Facebook, Groups has emerged as one of the leading platforms for community building and discussion. While sites like Reddit are still popular, the accessibility and ubiquitousness of Facebook have made it the go-to place for creating new communities.

But can you put ads on them?

There are a few ways to approach advertising on Facebook groups, but for just above every way you can think of asking this question, the answer is yes; you can put ads on Facebook groups.

Of course, we’re going to dive into this subject with a bit more attention to detail, so if you’d like to know more, keep reading!

What Are Facebook Groups?

Let’s start from the beginning. If you’re not familiar with Facebook groups, you could be missing out on a valuable promotional tool, or even just a useful social tool.

Groups give users a way to break off their Facebook experience into managed portions, as well as interact with like-minded people outside of your immediate social circle. For most users, Facebook comprises largely of real-world contacts—friends, colleagues, and family members—with the wider world being something they prefer to keep separate from their Facebook feed.

Unfortunately, this rather excludes users from using the power of Facebook to find people interested in their favourite TV show, movie, book, boxer, or anything else you can think of.

Enter Facebook groups.

Groups allow Facebook users to interact with other users who have a common interest without the need to “friend” them, meaning they can still keep their private Facebook lives private.

Groups can have varying degrees of exclusivity, from open groups that anyone can join to groups where members have to be accepted, and even invite-only groups. Groups can also have different levels of visibility also, such as groups that anyone can view irrespective of whether membership is open, to groups that can only be viewed by members.

Can You Put Ads on Facebook Groups?

Why Advertise On Facebook Groups?

If you know anything about advertising, you will already be able to see the potential of Facebook groups for advertising. These are essentially collections of users who have clustered together around a common interest. They are also engaged users, meaning they are making the effort to visit the group rather than being a passive audience that is being shown things they might not be interested in.

If you, as an advertiser, have something to advertise that meshes with a particular Facebook group’s subject matter, you are pretty much guaranteed an audience that fits the correct demographic for what you’re advertising.

Advertising on Facebook Groups

So, we’ve established what Facebook groups are and why you might want to advertise on them, but how do you go about it? There are two primary ways to advertise within a Facebook feed, be it a group or the regular feed, and they are regular posts that happen to be promotional or Facebook ads.

Can You Put Ads on Facebook Groups? 1

Facebook Ads

Facebook Ads gives you a good deal of control over where your ads will eventually show up, and that includes Facebook groups feed placement. Unfortunately, Facebook Ads does not presently offer a way of targeting a specific Facebook group with your ads, so you can’t just say, “only show my ads in X group!”. What you can do is ensure that Facebook groups placement is selected, and then tailor your target audience to match that of the audience in your desired group.

It’s far from a perfect solution, of course, but using the official Facebook Ads platform will give you far more in the way of performance metrics than any other method you might try.

These kinds of ads will show up with a tag stating that they are sponsored, and users will have the ability to tell Facebook they’re not interested and don’t want to see the ad again, so it pays to put as much thought and research into your desired target audience as possible.

So you can certainly use Facebook Ads to advertise to Facebook groups, but you will not have the ability to target specific groups or get guarantees on where your ads will ultimately turn up. This should be an issue if you do a good job with your targeting parameters.

Advertise in the Group Feed

Another option is to post your promotional content in the group as you would a regular post, but beware, there will often be restrictions on this kind of post. For one thing, many groups explicitly prohibit ads and other promotional content from being posted under any circumstances. In these groups, you could try contacting the admins as they may be prepared to make exceptions in some cases, but you can guarantee that posting an ad in such a group without explicit permission will result in the ad being deleted and probably you being banned from the group.

Other groups may allow ads but will likely have rules regarding what can be posted, and may also require you to get permission from the admins before posting.

In any case, it’s best to join the group you are considering posting an ad in and actively participating for a while before attempting to post any ads. Members of the group will be more receptive to an ad from someone who is actively participating in the community than someone who has just joined and started posting promotional content out of the blue. It will also help you to get a real feel for the type of group it is, which in turn will help you more accurately judge if the group is the best place for your ads.

Other Uses for Facebook Groups

If, after reading that, you have landed at the conclusion that Facebook groups aren’t necessarily the best home for your ads, that doesn’t mean you should abandon groups altogether as a promotional tool.

If you have a skill or expertise that you have built a service or business around, you can still use groups to drive traffic where you need it to be, even if ads are not allowed in the group in question. By finding a relevant group and actively participating, sharing your knowledge and helping people out, you will gain a reputation within that group that can be directly parlayed to customers or clients. If the members of the group come to know you as someone with the expertise they need, they are more likely to come looking for your products or services outside of Facebook.

If you take this approach, it is important to make sure your Facebook page is full of useful information, such as links to any necessary websites. You should also keep it up to date in terms of posts. If you run a YouTube channel, make sure the latest videos get posted there. If you write a blog, link the latest posts. If someone from a Facebook group you are part of decides to come looking for your products or services, they will nearly always head to your profile first. You want to make sure they find what they’re looking for when they get there.

Facebook Groups as Promotional Tools

So far we’ve been mainly concerned with using existing groups for promotional purposes, but you can also start your own group with promotional reasons in mind.

Like any attempt to use social media as a promotional tool, you will need to offer people something inherently valuable. Starting a group and just posting ads and links to your other content might work if you already have a large following, but for someone with a more modest fanbase, it will be an uphill battle getting people to join a group that it’s just full of ads.

Much like the above advice to participate in the group and establish yourself as an authority, starting a group around the subject matter you want to promote and actively helping people can lead to members searching you out.

Final Thoughts

As with almost all strategies for using social media to promote things, advertising and promoting through Facebook groups needs a careful approach. Always strive to remain relevant—posting ads in a group that isn’t interested in the subject matter will just be a waste of your time and/or money.

Beyond that, don’t expect to get traction just because you’ve posted something. If you are joining a group to promote things, be sure to participate in that group first and establish relationships with the members and build a reputation first. Then, when you do promote things, it will not feel disingenuous and exploitive to the people you are promoting to.

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How to Grow a Facebook Group

Whether you are just heavily interested in a particular subject and would like to find like-minded individuals to socialise with, or you are looking to build a community for promotional reasons, Facebook groups are an excellent tool in your arsenal. Still, as useful as Facebook groups can be, they have to have members—often lots of them—to achieve that potential.

There are several ways to grow a Facebook group, and, fortunately, the majority of those ways have nothing to do with spending any money. In this post, we’re going to take a deeper dive into what Facebook groups are, why they might be useful to you, and what you can do to ensure the success of your group or a group you are part of.

What is a Facebook Group?

A Facebook group is essentially a place for people with a common interest to get together and discuss that interest, much like any other internet forum. The interest in question can be anything that doesn’t break Facebook’s rules and guidelines, and anyone can set up a group.

The reason Facebook groups are so popular is, ultimately, down to the popularity of Facebook. With billions of people already on the platform and familiar with how it works, it is often far easier to set up a new Facebook group and get new members interested in joining than it is to build a community on places like Reddit, even as popular as Reddit is.

Group admins have the ability to set the rules of their Facebook group, removing members if they don’t follow them. They can also have the group be public, private, visible to all but only members are allowed to participate, invite-only, and more.

All standard Facebook rules apply within groups, so doing or saying anything that breaks Facebook’s terms of service can still get you in trouble, even if the admins of a group allow it.

Can You Make Money on Facebook Videos? 2

Are Facebook Groups Worth It?

The natural question you should be having at this stage is; are “Facebook groups worth the effort?” The answer very much depends on what you are trying to achieve, but we’re going to hazard a guess that, yes, they are worth it if you are reading this page.

Firstly, if you are just looking for a community to talk about something you are interested in, Facebook groups will certainly be able to give you that. That being said, there is a strong chance that a group already exists, and you might want to consider joining one rather than making one. We’ll get into whether you should start a group a little later on.

If you are looking to Facebook groups as a tool for promotion, it is certainly worth it, but you will have to put the time and effort in to make things work. Like most things in life and online promotion, there’s no quick fix to reaching your goals.

Things to Consider Before Starting a Facebook Group

It’s all well and good concluding that a Facebook group can get you what you’re looking for, but that doesn’t automatically mean you should make one. Running a successful Facebook group is not without effort, and even if you’re willing and able to put in the effort, there’s still no guarantee of success.

Before we look at how to grow your Facebook group, let’s take a moment to ponder whether you should be starting or running a group at all. And, remember, this is independent of whether a Facebook group could be good for you in terms of goals. A Facebook group might be an amazing tool for promotion, but if you don’t have the time and willingness needed to make it work, it won’t help you.

Do I Have a Good Subject Matter for a Facebook Group?

This is especially important if you are planning to use your Facebook group as a promotional tool. If you just want to create a community to talk about something you’re interested in, it doesn’t matter what that interest is, because your only goal is to find people to talk to about it. If you are promoting something, however, your subject matter needs to be relevant but still interesting enough to foster genuine discussion.

For example, if you are promoting a YouTube channel about technology, such as new gadgets, that subject may be too broad to create a successful Facebook group around. Remember, the beauty of these groups is the ability to find people with the same specific interests as you, not general interests. But, if you zero in too far and create your group around, say, a specific type of technology, like mobile phones, you run the risk of people in the group not being interested in your general technology YouTube channel.

How to Grow a Facebook Group

Do I Have the Time to Run a Facebook Group?

Running a successful Facebook group, whether for personal or promotional reasons, takes time. This is especially true in the early days of the group, where you will need to get out and about to garner interest and draw attention to the group. As things progress, the group will need less and less of your time to keep ticking over, but you will need to be actively working to get to that stage.

And, if promotion is your goal, this applies even more to you. If you just want to talk, you can always get the group started and then dip in and out as you please. If you want to promote things, you’ll need to keep your hand in constantly, or the members of the group will stop seeing you as someone of interest.

What Rules Should My Facebook Group Have?

There are two types of rules to consider; Facebook enforceable rules, and arbitrary rules. Facebook enforceable rules are things that Facebook provides a mechanism for, such as having the group be private and invite-only. Arbitrary rules can be literally anything you want, but you have to enforce them yourself, such as by kicking people from the group.

The best rules will vary from group to group. The only advice we can really give here is to be as unrestrictive as you can within the scope of your group. For example, it wouldn’t be wise to allow misogynist language in a group for survivors of domestic abuse. On the other hand, it would be unwise to ban adult language in a group about alternative comedy.

How to Grow Facebook Group

So, you’ve decided you want to start a group and you have the time and willingness to do so. How do you make it grow?

Have Compelling Reason to Join

The first thing you need to do is make sure your potential members have a compelling reason to join your group. The most effective way of achieving this is by offering something they can’t find elsewhere.

Of course, if you have a topic that there is no other group for, that would be the ideal situation… but it’s an unlikely one. There are a lot of groups on Facebook. If you haven’t got a unique subject matter, have a good look at the competition, and see if there is anything you can offer that they can’t. This could be more relaxed (or stricter) rules, or even just your expertise if the subject matter is something you are particularly knowledgeable about.

Leverage Your Existing Audience (if you have one)

If you already have an audience—perhaps you run a YouTube channel or blog—be sure to promote your Facebook group to them. This may seem counter-intuitive if the main reason for creating the group is to promote the thing your audience knows you for, but having a larger number of members gives your group more legitimacy in the eyes of newcomers.

We’re not suggesting paying for fake members, of course. That rarely works. Bought users will not engage, and a large group with no activity often looks less appealing than a small group with no activity.

Branch Out to New Audiences

Obviously, you will want to stay within the subject matter, but when letting people know about your group, don’t limit yourself to things like your own audience from other places. Reach out to other communities and try to find new people.

Always be sure to be respectful when you do this, however. Just barging into a subreddit or a YouTuber’s comment section and spamming about your group is unlikely to win anyone over.

Can You Make Money on Facebook Videos?

Encourage Members to Promote the Group

Once you have members, encourage them to let others know about the group. Don’t just tell them to go get more members, of course, they’re not your employees. Just politely mention it from time to time, and be sure to emphasise the fact that everyone benefits from more members, as there will be more discussion.

Final Thoughts

Whether you want to talk about your favourite series of novels or promote your YouTube channel about miniature castle building, Facebook groups are a powerful tool to achieve your goals. And, what’s more, it’s free! All it takes is a little time and effort on your part to build an active community.

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Making Money on Facebook Marketplace

Facebook Marketplace has been something of a revelation for many people, combining the convenience of sites like eBay and Gumtree with a distinctly more localised approach. Many people prefer to sell one-off items on Facebook because of how easy it is to find buyers nearby. And the same goes for buying things—it’s often more appealing to look in your local area for something you could perhaps walk to pick up, rather than something that might have to be shipped across the country. But what about something a little larger in scale?

In other words, can you make money on Facebook marketplace? Like, real money. Not just a bit of extra change for some old items you don’t need anymore.

The answer, of course, is yes. As long as you have something to sell, you can certainly make money on Facebook Marketplace. As for getting items to sell, we’ll leave that for another post, as it can be quite an in-depth topic in its own right. But, whether you buy items in bulk, import from China, or even make the thing you’re selling yourself, we have a slew of tips to help you ensure that product gets sold.

And, if you are just selling one or two items you don’t need anymore and have no intention of making this a regular thing, read on! These tips should still be useful for you.

What You Should Know About Facebook Marketplace

Before we get started, let’s cover a few basics about Facebook Marketplace for anyone who is new to it, or wants a little refresher course. The Marketplace is open to anyone who has a Facebook account and is not in trouble for breaking any of Facebook’s rules.

For the most part, there are no restrictions on the types of things you can sell. The exceptions to this include anything that is illegal, weapons or explosives (even if they are legal where you are), and anything that would require the buyer to be a legal adult, such as alcohol. Oh, and animals. You can’t sell animals.

Finally, you can’t sell services. That means you’re not allowed to offer something like car washing, dog grooming, house painting, or anything else that doesn’t involve money being exchanged for an item.

Making Money on Facebook Marketplace

Tips for Making Money on Facebook Marketplace

Now, onto the tips. We’ve put together six tips we feel will give you the best chance of a successful sale on Facebook Marketplace.

Presentation is Everything

Often the first mistake people make when selling things on Facebook Marketplace is being too casual with their listing. This can seem a little paradoxical because one of the reasons Facebook Marketplace is so popular is the decidedly local feel it gives. It’s a lot more like selling something to a neighbour at a garage or car boot sale than it is taking your items to auction.

Still, even with that in mind, it pays (literally), to put a little effort into the presentation of your item when you make your listing. Potential buyers may know that they are buying a second-hand item from a neighbour, but given two identical items for the same price, they will nearly always go for the one with the nicer photos. Here are some sub-tips for making sure your photos are up to scratch.

Clean Your Item

Firstly, give whatever it is you are trying to sell a bit of a sprucing up. If it can be cleaned, clean it. We’re not saying you should turn it into a full restoration project, but a bit of wipe or dust down will usually go a long way.

Of course, it’s important not to damage the item, so be careful about what you clean it with, as many cleaning products will have some materials they are not meant to be used on. And, if the item is somewhat fragile, such as an antique of some kind, it might be best to leave it well enough alone.

Stage Your Photo

Making sure the thing you’re selling is presentable is only half the battle, if the pictures you take don’t show the item off in all its glory, it can the same effect as not sprucing it up a bit before taking the pictures.

Always make sure you have good lighting when you take your photos. You don’t need to buy a professional lighting rig for this—everyday sunlight will do just fine. The placement of the lighting is important, too. If you have a lot of light behind the item, it will make it hard to see. Also, try and get the item in front of as plain a background as possible. If the background of the image is too busy, that also makes it harder to see the item.

Take Multiple Photos

So you’ve cleaned your item up and you’ve staged the photo perfectly… now what? Well, you certainly shouldn’t just sit back and admire your handiwork. Get the camera back out and snap a few more pictures from different angles.

Not only will having more pictures increase the likelihood of someone purchasing your item, but it could also save you time in responding to questions from potential buyers. If there are any points of interest on the item, try to include them in a picture. For example, if you are selling something electronic, try to include a picture that shows any stickers or stamps regarding voltage or classification information.

Making Money on Facebook Marketplace 1

Make Your Description Useful

It can be easy to skimp on the descriptions when selling on Facebook Marketplace. After all, you’re not writing a product description for a professional store, are you?

Leaving aside the fact that a lack of information—or badly written information—is a turn off to some, this is another situation where you should put a little extra effort in to save yourself some time in the long run. If the listing does not answer the obvious questions about the item you are selling, either through the pictures or through your description, you will almost certainly get interested parties messaging you to ask.

Use Keywords

Keywords may not be the kind of thing you’d associate with what is essentially a classified listing, but they shouldn’t be overlooked. Facebook does its best to make sure any bargain hunters on the marketplace find what they’re looking for, but there’s no sense in making it harder than it needs to be.

Make sure your listing contains any important words. For example, if you are selling a used video game for the PS4 console, your description should, at the very least, include the words “PS4”, “game”, “console”, and “used”. Also, while we’re not sure how much of a difference it makes to Facebook’s search algorithm whether the description is well-written or not, you should try to write the description clearly anyway for the sake of the potential buyers who are going to be reading it.

Be Honest About Your Item

Being honest about what you are selling is important for several reasons. Firstly, it’s just morally wrong to lie about what you’re selling. If that’s not enough, however, there’s also the fact that it could lose you sales. You might fool someone, but someone who knows the item might be able to spot the lie. And, finally, lying would be a shortsighted way to make a sale, as you would then have a reputation for it, which would make it harder to sell items in the future.

List Items Individually

Don’t group several items together for convenience, because it makes them harder to sell. Now, we’re not suggesting you sell an Xbox gaming console and its power supply separately, but if you had a dozen Xbox games to sell, grouping them may make it harder to get a sale, as the buyer will have to be willing to purchase all of the game rather than just one of them.

Price Your Item High (But Not Too High)

Don’t go crazy, but pricing your item a little higher than you’re willing to sell it for will give you a little barter room. Many buyers on Facebook Marketplace like to haggle the price down and are more likely to buy if they can get a bit of money knocked off. Adding a little on allows you to get the price you’re after while letting the buyer feel like they’ve got themselves a better deal. Of course, if you price it too high, most buyers will just keep on browsing straight by your item.

Final Thoughts

Facebook Marketplace is certainly more of a tool for selling things you no longer have a use for but could still be useful to someone else, like electronics you have upgraded from, or old furniture. That being said, it is still a viable business tool, as you can sell almost anything on there, and that includes products you stock.

As with any marketplace, presentation is most of the battle. Make sure your descriptions are accurate and give the buyer all the information they need, and make sure your pictures are clear and show all parts of the item that might need to be seen.

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Can You Make Money on Facebook Groups?

Facebook Groups are rapidly emerging as a powerful tool for promotion, revenue generation, and social interaction, of course. Still, while that last point may be obvious, and most people will be able to see the promotional potential of Facebook Groups, monetisation is a little less intuitive.

Can you monetize facebook groups? Yes! In fact there are so many little tricks to monetize a facebook page we’ve made a list!

That’s why we’ve put together this post to illustrate the many ways you can monetise your Facebook Group, as well as a few ways to ensure your group succeeds.

Let’s dive in.

10 Ways to Monetise Facebook Groups

It should be noted that some of these suggestions will only work if you are an admin of a group. Now, in no particular order;

Can You Make Money on Facebook Groups?

Promote Products

If you’re a member of a popular group (and, of course, if you are the admin of one), you could use it to promote any products you sell. Of course, you will need to make sure the group in question allows promotion, and if it does, there will probably be guidelines you will have to adhere to.

Remember to participate in the group beyond just promoting things. People tend to react poorly to someone who only ever contributes to a community for selfish reasons, and you will likely find you get better results if you participate.

Build a Reputation

If you have an area of expertise that you plan to turn into a career of some sort, you can start laying the groundwork for that future in a Facebook group! Let’s say for argument’s sake that your area of expertise is something technical like machine learning. You could find an appropriate group and start helping others with their problems, gaining a reputation as an authority in the subject matter. Then, when you decide to try your hand at something a little more professional, such as freelance work, or even a YouTube channel, you will already have a group of people who know you are the real deal.

Remember, the Internet has made it possible for more people than ever to try their hands at things that would normally have needed a formal education. But there will always be a place for people who know what they are talking about and are willing to offer a helping comment.

Charge Membership or Subscription Fees

If you are running a Facebook that is particularly useful to its members, you could start charging membership or subscription fees to join. Bear in mind that your group will have to be something special, offering things that your prospective members wouldn’t be able to get elsewhere.

In order to do this, you will have to set your group to private and invite only, and then set up your own way of handling payments, as Facebook does not currently offer this option.

Earn Advertising Revenue

On a similar note to the previous suggestion, a popular group will likely be of interest to advertisers. Those advertisers could go through Facebook’s own advertising platform, of course, but that platform does not currently offer a way for advertisers to target specific groups. As the admin of a group, you can provide that option for your group.

Again, you will have to deal with the mechanics of this one by yourself, as Facebook does not provide the tools to do it.

Can You Make Money on Facebook Groups? 1

Collaborate With Brands

One-off advertisements are fine, but striking up a deal for ongoing collaboration with a brand or company offers much more stability in your revenue stream. Once again, this is something you’ll have to arrange yourself. You will need to be able to show any potential brand that your group is worth collaborating with. It can also be useful to have some ideas to present to said brand for how the collaboration could go, such as running competitions.

Dabble in Affiliate Marketing

Affiliate marketing allows you to make money from product or service promotion in much the same way that advertising does but in a less intrusive manner. Affiliate links and promotions will typically fit into the general flow of the content in a group, offering the members something of value. An example of this might be providing an Amazon Affiliate link to a product that’s been discussed in the group. The members will not have to pay anything extra (indeed, many affiliate programs offer special deals for affiliates), and you will make a little extra case from each sale.

Accept Donations

It may not be the most reliable way to monetise your Facebook group, but if you have enough members and they are engaged and active enough, you could consider accepting donations.

Of course, this suggestion assumes you are an active participant in the group and that the members can see the value you bring. If you just started the group but don’t really do much from day to day, you may struggle to find anyone willing to donate.

Offer Consultancy Services

If you establish yourself as an authoritative figure on a particular subject, you could parlay that reputation into a career in consultancy work. With today’s fast-paced world of development and creation, people and companies are often branching out into areas they aren’t necessarily familiar with. In these cases, they might not want to hire an expert, but that doesn’t mean they won’t benefit from an informed opinion.

Network

Whatever your intended career going forward, you can probably benefit from a little networking. Whether it’s just people in the same niche as you or people in positions of influence who can be of direct help to your career, getting involved in communities like this can present opportunities that you wouldn’t otherwise have had.

Can You Make Money on Facebook Groups? 3

Sell Your Group

Now, this is explicitly against Facebook’s rules, so we have to say that we do not recommend you do this, but selling popular groups is a thing that happens, and it can be very lucrative. Especially if you develop a knack for building popular groups and can do this on a regular basis.

Again, this is against Facebook’s rules, so you take a risk by doing this. That being said, there’s no way for Facebook to catch you unless you make a big deal out of it.

5 Tips for Helping Your Group Succeed

We won’t dwell on this section too long because advice for making your Facebook group succeed deserves a post of its own, but here are some tips for making sure your Facebook group thrives.

Keep Engagement High

Engagement is the lifeblood of a successful Facebook group. Regardless of what your ultimate goal for the group is, you’re going to want active members who are commenting and replying and reacting to the content.

One way to ensure engagement stays high is to post engaging content yourself, as well as draw attention to popular posts by other members.

Promote The Group

If you want the group to succeed, you need to get the word out. You could advertise if you’re prepared to throw some money at the problem, but if not, you’ll need to do the leg work and get out there yourself.

Other groups are a great place to promote (as long as the group in question allows that kind of thing), but you can also take it off Facebook and get the word out that way. Just remember not to spam, as that will almost always have the opposite of the desired effect.

Foster a Welcoming Atmosphere

If you want people to join and participate in your group, you need to foster the kind of atmosphere that encourages it. What kind of atmosphere that is will heavily depend on the type of group you are running. You can enforce the atmosphere you want with things like rules, temporary (and permanent) bans, and, of course, comments.

Be an Active Participant

We’ve already touched on this in the “keep engagement high” section, but it’s important enough that it deserves its own section. You should be active in the group, encouraging conversation, drawing attention to good posts, and generally keeping everything going.

Encourage Members to Invite Others

Promoting a Facebook group doesn’t have to be a one-person operation. Once you start to build a membership base of engaged users, you can gently encourage them to do a spot of promoting themselves.

We’re not suggesting you demand they go on a full advertising campaign, of course, but things like sharing the link with friends they think will be interested and other low-effort activities.

Final Thoughts

Facebook Groups are not the most obvious thing that springs to mind when you think about options for generating revenue online, but they are certainly an option.

That being said, we have to admit that the biggest monetisation potential for Facebook Groups involves them being used in conjunction with other things. For example, using your Facebook group to drive traffic to affiliate links or services you offer elsewhere or promoting products or services within the group. The options for monetising a group using official Facebook channels is extremely limited, but there is every chance that will change as the platform evolves.

Watch this space.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

Top 30 Side Hustles for Students

Being a student isn’t easy, and one of the biggest hardships you will face as a student is finding the finances to do things like… well… eat. Fortunately, the has never been more opportunity for students (or anyone, for that matter) to make a little extra income on the side.

In the interests of making life a little easier for our intrepid knowledge seekers and future leaders, we’ve put together a list of thirty side hustles that students can help make life a little easier while you are putting yourself through higher education.

Start a YouTube Channel

YouTube has made many people rich, and even though those people are a huge minority, there are many many more people who make a respectable side income from the platform.

And, given the popularity of YouTube, there is no shortage of advice out there to get you started. You can even start right here! You can create a channel around something you are passionate about, something you are knowledgeable about (both is a bonus) or even what you are studying.

Start a Blog

Essentially the same premise as starting a YouTube channel, just with written words instead of video! As with YouTube, you can start a blog about anything you have a passion for, special interest in, or knowledge of. It could be the subject you are studying, your favourite genre of movie or novel, or just weird facts from around the world.

If you have a talent for telling an interesting story, you can put that talent to work in blog form.

Offer Dog Walking Services

You don’t need to limit your side hustles to things online, of course. One example of a real-world side hustle is dog walking services. Pet dogs are more popular than ever, but that popularity, unfortunately, coincides with a time when more of us are out working than ever before.

Enter the intrepid dog walker.

If you like dogs, you could make a respectable side income by taking several of the furry little critters out for walkies, giving their owners some peace of mind in knowing that their best friend isn’t being neglected at home.

Become an App Tester

A lot of effort goes into making apps work, but all the effort in the world won’t make up for a lack of user feedback. App developers naturally would rather get that feedback under controlled circumstances, rather than putting an app out and waiting for the negative reviews.

That’s where app testing comes in. There are many services that provide the opportunity to be an app tester, here are a few of them;

Top 30 Side Hustles for Students

Become a Secret Shopper

Secret shopping is the kind of side hustle that will sound like a dream come true to the right kind of person. Also called “mystery shoppers”, these are people who are paid to shop in stores or eat in restaurants with the hidden agenda of collecting information.

There isn’t a great deal of financial rewards for this side hustle, but you will typically be reimbursed for your purchases.

Take Paid Surveys

One of the older and more well-known side hustles of the Internet age is the paid survey. Exactly as the name suggests, paid survey companies will pay you a modest sum to complete a survey, with your answers being valuable to market researchers and other similar parties. Here are a few paid survey sites to get you started;

Become Part of the Machine

If you don’t have a particular skill or interest in mind for your side hustle, you could take a more generalised approach with something like Amazon’s Mechanical Turk. This is a service that operates on the principle that humans are still better than machines at some things. Essentially, people who need a large number of small tasks doing (things like tagging images) can sign up and do just that.

Offer Online Tutoring

If you’re a student, it’s safe to say you’ve at least done well through primary and secondary education. That’s great for you, but there are millions of children (and adults) who are struggling with this very thing.

You can offer online tutoring in subjects like maths. Or, if you have particular areas of expertise, you could tutor in those as well.

Start an Online Course

On the subject of areas of expertise, if you are particularly knowledgeable in something, you could create an online course around it. Again, this could be something you are just good at, or it could be something you are studying, perhaps offering an introductory level of education to a subject that you are studying at an advanced level.

Sell Old Items

Granted, you wouldn’t be able to keep selling old items forever, but there are several apps (and, of course, eBay) designed to make it easy for you to find a buyer for some of your old things, from clothes to gadgets.

Become a Reseller

Essentially, the difference between someone selling old items and this suggestion is that you will be first seeking out items to sell before you can sell them. This might mean scouring things like Facebook Marketplace and Craiglist for hidden gems, or it could even mean buying things in bulk to get the price down.

Top 30 Side Hustles for Students 1

Become an Affiliate Marketer

Affiliate marketing is the process of advertising someone else’s product in exchange for a “piece of the action”, so to speak. The most well-known example of this is Amazon Affiliates, where you can link to any product on Amazon and make a little cut of any sales you generate.

This side hustle works best if you have something to pair it with, such as a YouTube channel, or a blog, but really anywhere you can promote something will work. You could even go door-to-door… but we wouldn’t recommend it.

Sell Print-on-Demand Merchandise

Got a flair for design? There are many services on the Internet that allows you to create products like t-shirts, mugs, mouse mats, and other things of that nature with little more than a click of the upload button.

Again, this works especially well if you have a popular YouTube channel to base your products on, but if you can create compelling designs, you can certainly make print-on-demand merchandise a successful side hustle in its own right.

Sell Artwork or Photography

If you do have that creative flair mentioned in the last tip, you could always put it to good use in other fields, such as selling artwork and photography. A number of sites will let you upload stock imagery so that you can profit from the licensing of those images. Just remember that once you do this, you have no control over how the image gets used, so be careful what images you choose to sell.

Write an eBook (or a physical one)

When “write a book” is suggested, the first thing people tend to think of is a novel. Now, if you have it in you to write a novel, certainly give it a go. But as side hustles go, it’s not the most effective way to make money. Given the typical time it takes to write a novel combined with how long an average publisher takes to respond (probably to say “no thanks”), you might not be a student by the time you see any money from a novel.

But you can create eBooks (or regular books) that are non-fiction and centred around something you are an expert in.

Offer Proofreading and Editing Services

Don’t fancy writing a book? What about proofreading someone else’s? Most of us can put together a blog post, but we’re not all up to a professional standard with the technical aspects of our writing.

If you are confident in your command of the English language (or any language, for that matter), you can offer your services as an editor or proofreader, checking other people’s work for mistakes.

Become an Influencer

Granted, not everyone can become an influencer, but if you have an entertaining personality and you like being in front of the camera, becoming an influencer may be a viable option for you.

Influencers typically operate through social media platforms, such as—Instagram, or Facebook—and can earn money through brand deals.

Become a Ride-Share Service Driver

If you have a car, you could consider working for a ride-share company like Uber, or Lyft. Services like this give you the ability to have complete control over the amount of time you spend working on your side hustle—a kind of flexibility that is a must for busy students.

Become a Virtual Assistant

No, we’re not suggesting you be available 24/7 to respond to questions anytime someone says “Siri” to their iPhone or “Alexa” to their Amazon Echo. Websites like PeoplePerHour.com make it possible for you to find people who need certain assistant-like tasks completed, such as email management.

Review Apps and Websites

Similar to testing apps, there are also sites that will pay you to review apps and websites. We’re not talking about being paid to review something by the company that made that thing—that would be cheating. This is typically for sites that offer consumer information, and want a large number of honest reviews.

Become a Translator

If you know more than one language, you could find work as a translator. This will typically be written word translation, but you can certainly find verbal work as well. This could even be paired with our “transcribe audio” suggestion a little further down.

Top 30 Side Hustles for Students 2

Deliver Things

Similar to Uber (indeed, including Uber), there are companies that offer the delivery of things like food and other items, and they need people to make those deliveries. Unlike Uber, however, this work doesn’t necessarily need a car. It’s a common service offered in big cities and can be done on a bike.

Offer Cleaning Services

Many of us struggle to find time to keep our homes or workplaces as clean as we’d like, so why not take that load off someone’s mind by offering cleaning services! This sort of work can be done in the evening or on a weekend, so it shouldn’t affect your studies.

Sell Advertising Space on Your Car

Getting your brand in front of eyeballs is most of the battle for advertisers, but that’s good for you because it means you can get paid simply for letting advertisers use your car as an ad. Services like Carvertise will pay you as much as $500 a month to put ads on your vehicle.

Rent Out Your Car

Or you could rent out the whole thing! Car-sharing services like Getaround can connect you with people who need to rent a car, letting you earn a little extra cash. If you’re not using your car at the time, this one is a no-brainer.

Rent Out Your Parking Space

If you have a parking space you’re not using in a part of the world where it’s hard to find parking spaces (we’re looking at you, London), you could rent it out to someone, and put that land to good use.

Transcribe Audio

While speech-to-text recognition is getting better by the day, humans are still often needed to transcribe audio. You don’t need any particular skill for this, but being a good typist will make your life much easier if you decide to take on some transcription work.

Become a Freelancer

If you have a skill, you could just charge people to use it. Whether it’s copywriting, illustration, video production, and more And the good thing about freelancing is that if you like it, freelancing can always become a full career when you are done with your studies.

Become a Social Media Manager

If you have a knack for social media, there are plenty of people out there who do not that would be willing to pay you to help them grow their online presence.

Get a Part-Time Job

And, finally, the obvious one. From tending bar to stacking shelves, there is always the option to go out and get a part-time job, earning money the old fashioned way.

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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA YOUTUBE

Can I Use YouTube Videos for Commercial Purposes?

When it comes to using services for commercial reasons—especially free services—there is often a lot of murky language and grey areas to wrap your head around. We’d like to be able to say that YouTube is different, but unfortunately, the waters here are just as muddy as everywhere else.

Let’s start with the simplest answer we can give. Yes, you can use YouTube videos for commercial purposes… sometimes. If you own the content and it conforms to YouTube’s community guidelines, there is nothing to stop you from uploading videos for commercial purposes. However, there is more than one way to use YouTube for commercial purposes, and that’s where things get less clear.

As with many things like copyright and licensing, there is a lot of this topic that falls under the umbrella of “technically no, practically yes”. That is, technically no you’re not allowed to do it, but practically you should be fine.

Don’t worry, we’ll walk through this in more detail, but before we do, please remember that this is a YouTube blog, not a legal one. Nothing here should be taken as legal advice, and you are ultimately responsible for your own decisions.

Uploading Videos for Commercial Purposes

The most straightforward use of YouTube videos for commercial purposes is the uploading of your own content that you have full rights to, and that is in full compliance with YouTube’s terms and guidelines. Examples of this might be uploading a promotional video for an online course, a showreel for your acting portfolio, or a walk-around video of a car you are selling.

In each of these cases, the video is technically being used for commercial purposes, however, it should be noted that complying with YouTube’s terms doesn’t just mean things like not having nudity or hateful language, it also means accepting YouTube’s presentation. Your video will almost certainly be shown alongside ads, and those ads might not always be to your tastes. This can be a real problem when dealing with branding, but that is the agreement you enter when you upload content to YouTube.

Embedding Videos for Commercial Purposes

Embedding videos is where things get a little more complicated, since YouTube’s own terms of service state that you cannot;

“use the Service to distribute unsolicited promotional or commercial content or other unwanted or mass solicitations (spam)”

The problem with this is that YouTube makes no real attempt to draw a line between spam and legitimate distribution, and the use of the word “unsolicited” is very vague. For example, if you embed a YouTube video on your blog, nobody could reasonably call it unsolicited, since people are coming to your blog to read your content, so the solicitation is implied.

But what about a forum post, or a Facebook comment?

The reality is that the vast majority of situations in which you would embed a YouTube video for commercial use will not get you in trouble with YouTube, but it is important to remember that vague language in the terms and conditions, particularly if your YouTube channel is a critical component in your income.

Playing YouTube Videos for Commercial Purposes

YouTube’s terms also state that the service is only for personal, non-commercial use, which rules out things like publicly screening videos. Publicly screening videos could include anything from showing a YouTube video at a speaking engagement to playing one at a party with paid entry.

There is no obvious legitimate path through YouTube’s terms to allow this use of YouTube content, however, there is a way around it. If you own the content, or if you can get permission from the owner of the content, you can cut out the middle man. As long as YouTube are not the rights holders of the content in question, their only issue would be you using YouTube to play the content, but if you’re not using their service, it’s nothing to do with them. That being said, it is against YouTube’s terms to download videos through unofficial means, so you could still be in breach of YouTube’s terms with this method. It is unclear how YouTube could ever effectively enforce this particular term, however.

Of course, this doesn’t mean you would be completely off the hook. If you used someone else’s content without their permission, they could still take issue with it, but that is the case for any use of content that you don’t own the rights to.

Additional Factors

It should also be noted that YouTube does not allow the use of any content on their site that is not a user submission. Again, we straddle the uncomfortable line between technically true and practically false here. Technically it would be against YouTube’s terms of service to include a screenshot of the YouTube website in a video that you are using commercially. Practically speaking, unless you are playing your commercial video during halftime at the Super Bowl, it’s unlikely anything will come of it.

User submissions—that is, videos uploaded by YouTubers—are covered by the usual terms and licenses, but everything else—such as artwork—is completely off-limits. That means not even for non-commercial use.

Can I Use YouTube Videos for Commercial Purposes? 1

Summing Up

As with many things like copyright and licensing, there is a lot of this topic that falls under the umbrella of “technically no, practically yes”. That is, technically no you’re not allowed to do it, but practically you should be fine.

That being said, you are taking a risk if you go against that “technically”, no matter how unlikely it is. If you decide to do something that breaks the YouTube terms of service, you should be prepared for the possibility that you may be found out, and that YouTube may take action against you.

The only way to be completely safe when using YouTube videos for commercial purposes is to ensure you are the rights holder of the content in question, and that any screenings of the content that are not for personal use should use your own copy of media, not the YouTube platform. Remember, YouTube does not own your content once it is uploaded.

It’s also worth remembering that content you upload can be similarly used by other people. For example, an informative video about how to use your latest product could be hijacked by a competing firm.

It always pays to think through all of the implications.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.