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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Promote YouTube Videos on Reddit

How to Promote YouTube Videos on Reddit

Reddit is a great tool for the promotion of all kinds of media—including YouTube—but it can be a little tricky to wrap your head around, as it’s not always as simple as just posting a link to your video and hoping for upvotes.

While many YouTubers do try to take advantage of Reddit for the promotion of their videos, many more don’t, and plenty of those who do use Reddit don’t use it to its full potential.

So, in this post, we’re going to walk you through how to promote YouTube videos on Reddit, so that you can get the most out of this very useful platform.

Good Content

Reddit promotes content by user vote, with users being able up or down vote anything that is shared on the platform, from YouTube videos to comments.

You should be striving to make the best possible content regardless, but it should be noted that if your content is not good, Reddit will not be an effective medium for promoting your videos. You will get some traffic in most cases—assuming you follow the guide below—but you won’t be getting anywhere near the potential traffic that Reddit can promote if your content isn’t good enough to persuade Reddit users to upvote you.

How to Promote YouTube Videos on Reddit 1

Research

With Reddit being, at its core, a link-sharing platform, many people fall into the trap of thinking that just getting a link to their video on the platform will be enough to start driving traffic to their channel. Unfortunately, there’s a little more to it than that.

You will need to pick appropriate subreddits to post your video to, otherwise there will be little-to-no engagement with the link. And to find those appropriate subreddits, you need to do a little research.

Head over to Reddit and search for the main keywords associated with your video. Be sure to search a few relevant keywords that are sufficiently different from each other to give an accurate result. What you’re looking for is subreddits that show up in the search results for each of your keywords—these will be your target subreddits.

Read the Rules

Before even thinking about posting a YouTube link in a subreddit—especially one you have just joined—make sure you carefully read the rules of that subreddit. Many of them have strict rules about self-promotion, which can vary from requiring you to clearly tag a post as self-promotion to outright banning self-promotion.

These rules are not Reddit rules, but rules enforced by the admins of those specific subreddits. This means that the worst consequences you will face for breaking those rules is being kicked out of that subreddit, not Reddit itself. That being said, if you’ve identified a subreddit as a good fit for promoting your content, you don’t want to get kicked out of it!

Contribute

We understand this pointer won’t be ideal if you are looking at promoting your videos now, but a proper strategy for promoting your content was always going to be a long term plan.

Reddit is a community. Actually it’s a series of communities. If you manage to find subreddits that are an ideal fit for your content, and then just hop in there and start posting links to your videos, it’s going to get a negative reaction, even if you are following the subreddit’s rules to the letter.

Try to spend some time in those subreddits, commenting on posts, sharing relevant links that aren’t self-promotional, and generally building up a standing with the members there. There is no hard rule for how long you should spend doing this as every community is different, but at the very least you should spend a couple of weeks getting to know the community before promoting videos to them.

Share Your Video

By now you should have found some subreddits who are a good fit for your content, spent a while getting to know everyone and introducing yourself to the community, and thoroughly read the rules regarding posting self-promotional links.

It’s time to post.

The best method is to get your video in as many places as possible—without going against any of the guides laid out above. As long as the subreddit is relevant, allows this type of post, and you haven’t just popped in out of the blue to post your link, you should consider sharing your video there. The more people who see it, the more people are likely to click it.

Treat it as an Ongoing Process

If you don’t have the stamina or interest to keep being part of the Reddit communities you have joined, Reddit may not be the best promotional tool for you. A mistake many YouTubers make when trying to promote through Reddit is in doing all of the above, and then slipping back into a purely promotional cycle and only posting links to their videos, nothing else.

While the communities will react better to your promotional links if they know you and feel as though you are a legitimate member, rather than someone just there to promote videos, that friendly sentiment will soon evaporate if you stop participating in the community but continue promoting your videos there.

Final Thoughts

Reddit, like any other social media platform, is an excellent tool for promoting YouTube videos… if you use it correctly. Each major social media platform exists because it is different in many ways to the other major social media platforms.

Facebook and Twitter can co-exist because they are not competing with each other—Twitter is used in an entirely different way to Facebook. But with these different uses comes different strategies for using those platforms for promotion. The trick, from a YouTuber’s point of view, is learning what those strategies are for each platform, and implementing them correctly.

Reddit is no exception. Reddit is used in a very specific way that is unique to Reddit among the big social media platforms, so when you look to promote your content there, be sure to treat it differently to Twitter, Facebook, Instagram, or any of the other big players.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
LISTS MARKETING TIPS & TRICKS

5 Content Marketing Channels You Can’t Ignore

5 Content Marketing Channels You Can’t Ignore In 2021 4

Content marketing, by its most simplistic explanation, boils down to two activities:

  • Content creation.
  • Content distribution.

For many content marketers, it’s easy to start at step 1 and stay there, just continuing to produce content. That’s fine and well, but if you aren’t sharing your content with your audience, I guarantee you’re not getting the results you want.

While step 1 should be a nice combination of creativity and analysis, step 2 is made almost entirely of data-backed strategy. Determining the most lucrative content marketing channels will help you reach your target audiences in meaningful and impactful ways.

So, what channels should you be focusing on this year? That depends on your industry, goals, audiences and more.

But the following 5 are all excellent channels to consider incorporating into your content distribution strategy:

YouTube Tips for Teachers 4

YouTube

Video marketing has risen in popularity every year, and now it’s more important than ever for businesses. In 2020, it was one of the fastest growing types of visual content marketing used, and about one-quarter of marketers said it helped them reach their marketing goals in 2019.

Video became the champion of communication—business or personal—and entertainment during the pandemic as more consumers utilize these technologies and tune into this captivating content format. Of the 24% of marketers who said they used video for the first time in 2020, nearly half said doing so was a necessity because of the pandemic.

But this section is titled “YouTube” – not video. I have a reason for this, and it’s only partly because the next section is “live video.”

YouTube can act as several different things for your brand. It’s:

  • A place to host your videos.
  • A search engine where people look for and find information.
  • Google’s daughter company that feeds directly into SERPs, giving you a second opportunity to be discovered organically.

In short, YouTube is a powerfully multifaceted distribution channel because the videos you upload to it are both shareable (it’s simple to embed them into your landing pages and blog posts and to link to them in social media posts and emails) and searchable, whether your audience is searching on YouTube itself or on Google.

As more people look to video to learn and communicate, brands that want to keep up will strive to provide more content in this format.

Those that want their videos to be easily found will most likely compile them on their YouTube channel.

5 Content Marketing Channels You Can’t Ignore In 2021

Live video

Video is one thing; live video is something else entirely … OK, perhaps that’s an exaggeration, but live video really is important enough to deserve its own mention on this list.

Close to half of marketers (45%) use live video to connect with their audience in a highly personal, real-time format, according to Social Media Examiner.

A number of industry reports indicate that this medium is increasingly important for marketers, and not just because of the pandemic. Live video use was already on the rise, especially in B2B marketing:

  • 29% of B2B marketers used livestream content in 2020, making it one of the fastest growing content types of Content Marketing Institute’s survey.
  • 63% of B2B marketing representatives were willing to exchange their contact information for access to a webinar, according to Demand Gen Report’s 2019 Content Preferences Survey Report.
  • 64% also noted they’d take 20-60 minutes to watch a webinar when researching a B2B purchase.

Facebook Live is likely to be the most popular channel, with 64% of marketers voting it as their most important in Social Media Examiner’s report, followed by Instagram Live with 19%.

But before you choose your streaming platform, consider where your audience finds video content. LinkedIn supports live video, and with only 5% of marketers saying this is their most important live video channel, you may stand out from the pre-recorded crowd.

Live video can be lucrative for B2C brands as well, and with consumers seeking out this format more often, you may find your audience quickly. A HubSpot survey found that 79% of respondents watch live video at least once weekly; YouTube Live is their favorite channel.

5 Content Marketing Channels You Can’t Ignore In 2021 1

Email

Email is a low-cost, high-value content marketing channel, and should therefore be a key component of your digital marketing efforts. Plus, it’s a strong communication method in any circumstance: A Brafton survey found that following the pandemic, email was the No. 1 way brands communicated important updates to their customers.

For most marketers, email is already among their top channels; 87% of B2B marketers told CMI that email is the top way they distribute content, second only to social media. With a return on investment of 42:1 on average, it’s easy to see why.

However, you only stand a chance to see this level of ROI if you know how to leverage this channel strategically and in a way that makes sense for your brand, goals and audience. For many brands, this means creating a diverse email marketing strategy that includes aspects like:

  • Regular newsletters.
  • Sales emails.
  • Helpful notifications about company updates.
  • Cart abandonment emails.
  • And more.

Email is a key communication channel for just about … everyone. For that reason, brands that put the time and effort into getting their email strategy right have the opportunity to open up meaningful conversations.

5 Content Marketing Channels You Can’t Ignore In 2021 2

Podcasts

Audio content is steadily becoming a cornerstone in content marketing as more consumers seek out information and entertainment in podcasts. And while some might assume that podcasts are primarily for individuals seeking entertainment, they’re actually a strong B2B marketing device.

Demand Gen Report found that half of B2B buyers would be willing to spend up to a half-hour listening to a podcast when researching a purchase decision. And among B2B marketers surveyed by CMI, just 26% said they were already including this audio-first format in their marketing mix.

Here’s what this tells us: Buyers will listen to a podcast. But not many B2B brands have entered that market yet. When you launch your podcast, you’ll be among the few.

Of course, like all of these channels, this isn’t just a B2B trend. Consumers are listening to more audio content, especially as more people spend time at home. Nielsen’s August 2020 Total Audiences Report found that 53% of respondents listen to spoken-word audio content either weekly or daily.

Podcasts can do a number of positive things for your marketing efforts, like increase brand recognition and trust, and drive traffic and backlinks to your site (from the platform you use, e.g. Apple Podcasts).

In the future, more people will tune into podcasts to learn something new or disconnect from their day to day for a few minutes. You have the opportunity to be the person who speaks directly to them when they do.

5 Content Marketing Channels You Can’t Ignore In 2021 3

Your blog

Last but not least, I can’t leave this list without mentioning the most important content marketing channel of them all: Your blog.

I’m not calling this the most important channel because it’ll be the most lucrative of your efforts, or the one that captures the most attention. I’m also not mentioning it because I think you’ll forget about it. That’s just crazy, and besides, 93% of B2B marketers already use blog posts in their content marketing strategies.

Rather, your blog is an essential addition to this list because:

  • It’s the home base of all your content marketing efforts. Most of the content you create should, in some form, live on your blog.
  • It’s easy to forget how much value you can truly glean from your blog when you know how to creatively leverage it.

Any type of asset that you create for the above channels can be repurposed for your blog, giving the content new life and your website another opportunity to capture attention from organic search.

Every video you create should have a search-optimized page to live on, and your blog is the perfect place to expand on the video’s topic.

Your email strategy can easily be centered around your editorial calendar. When you publish a great new article, share it with your email subscribers.

And so on.

Choose your channels wisely!

A new year always presents new possibilities for marketers. This year, move your company’s marketing efforts in a positive direction to reach the right audiences and provide meaningful interactions for them.

Whether you choose to explore the opportunities that await your brand in video, email, audio, blog content or something else entirely, make sure you’re doing so with the needs of your target audience in mind. This is truly the best way to connect with them.

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TIPS & TRICKS

Do Dislikes Matter on YouTube?

Do Dislikes Matter on YouTube? 2

Do dislikes matter on YouTube? In 2026, far less than you’d think — and less than ever before.

Since YouTube hid the public dislike count in 2021, dislikes no longer shame you publicly, they’re only a weak signal to the algorithm, and they don’t touch your monetisation. Their real job now is quiet feedback for you. Here’s the full picture.

Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades on the platform and six Silver Play Buttons. I’ve watched dislikes go from a public scoreboard to a private metric, and I’ve helped hundreds of creators stop worrying about the wrong numbers.

Worried about a video’s reception? Book a free discovery call.

⚡ QUICK ANSWER: Do dislikes matter on YouTube?
Not much. Since YouTube hid the public dislike count in November 2021, dislikes create no public social proof against you. They’re only a weak signal to the algorithm — watch time, click-through rate and retention matter far more — and they have no direct effect on monetisation. Only you, the creator, can still see your dislike count in YouTube Studio, where it’s really useful as feedback.

The Big Change: YouTube Hid the Dislike Count

Any answer to this question has to start with what changed. In November 2021, YouTube made the public dislike count private across the platform. The dislike button still exists and still works — viewers can hit thumbs down — but nobody except the creator can see the total anymore.

Why? To curb “dislike attacks” — coordinated campaigns to mass-dislike a video and hurt a creator, which YouTube’s own research found disproportionately targeted smaller channels. The knock-on effect for everyone else is huge: the old fear of a visible dislike ratio damaging your reputation is simply gone. That single change makes most of the old advice about dislikes obsolete.

Do Dislikes Actually Affect…?

Does a dislike affect… Verdict Why
The algorithm / your reach ⚠️ Very little A weak signal; watch time & CTR dominate
What other viewers think ❌ No longer The public count is hidden
Your monetisation ❌ No Revenue tracks watch time & ads, not dislikes
Your understanding of the video ✅ Yes Useful private feedback in Studio

Dislikes and the YouTube Algorithm

This is where the myths live. A dislike does register as a form of engagement, and it does feed YouTube’s recommendation systems — mainly as a hint to show that particular viewer fewer videos like it. But as a ranking factor for your video overall, it’s weak. YouTube’s systems care overwhelmingly about watch time, click-through rate and audience retention. A video with strong watch time and a handful of dislikes will keep getting recommended; a video nobody finishes won’t, no matter how many likes it has. Dislikes are not a death sentence — for a fuller picture, see how the algorithm actually works.

Dislikes and Your Viewers

This is the part the 2021 change rewrote entirely. In the old days, a visible dislike count acted as social proof — a high ratio could warn viewers off before they even watched. That effect is gone. With the count hidden, a new viewer landing on your video has no idea whether it has ten dislikes or ten thousand. The judgement now comes from your title, thumbnail and the first few seconds — not a public thumbs-down tally. In practice, that protects creators, especially smaller ones, from being pre-judged.

Dislikes and Monetisation

Straightforward: dislikes have no direct effect on your monetisation. Ad revenue is driven by views, watch time, ad formats and advertiser demand — not by your like-to-dislike ratio. A heavily disliked video that still pulls strong watch time can earn perfectly well. If you want to understand what really moves your income, that’s a different conversation entirely.

Dislikes as Feedback — Their Real Value Now

Here’s the reframe: since only you can see them, dislikes have become a private feedback tool rather than a public verdict. A dislike means someone reacted — and a spike in dislikes on a particular video is a signal worth investigating. The smart move is to open that video in YouTube Studio analytics, look at the dislike count alongside your retention graph and comments, and work out what viewers objected to. Did a title overpromise? Did people drop off at a certain point? That’s far more useful than the raw number.

🔍 How to see your dislikes: open YouTube Studio, select a video, and check the engagement section in Analytics. You’ll see your exact like and dislike counts and the ratio over time — visible to you, hidden from the public.

Chasing the wrong numbers?

On a free discovery call we’ll focus on the metrics that actually grow a channel — and ignore the ones that don’t.

Book Your Free Discovery Call →

Common Causes of Dislikes

If your dislikes climb, the reason is usually one of these:

  • A title or thumbnail that overpromised. Nothing earns a thumbs down faster than clickbait the video doesn’t deliver — tighten your titles to match the content.
  • A weak or slow opening. Losing people early frustrates them; strong retention reduces dislikes.
  • Production or audio issues. Poor quality reads as “not worth my time.”
  • Controversial or divisive topics. Some dislikes are just disagreement — and that’s fine.
  • Dislike attacks. Coordinated brigading — now largely defanged, since the count is hidden anyway.

So, Should You Worry About Dislikes?

Honestly? No — not on their own. In 2026 a dislike is a quiet, private data point, not a public black mark. Use them as one input among many, focus your energy on watch time, retention and giving viewers what your title promised, and let the thumbs-down look after itself. If your channel’s growth has stalled, dislikes almost certainly aren’t the cause — run it through the growth diagnostic and build from a real growth strategy instead.

Dislikes on YouTube: FAQ

Do dislikes matter on YouTube?

Less than most people think — and less than ever since YouTube hid the public dislike count in 2021. Dislikes are a weak signal to the algorithm compared with watch time, click-through rate and audience retention, they no longer create public social proof against you, and they don’t directly affect monetisation. Their real value now is as private feedback for you as the creator.

Can people still dislike YouTube videos?

Yes. The dislike button still works — viewers can still hit thumbs down. What changed in November 2021 is that the dislike count became private. Viewers can dislike a video, but nobody except the creator can see the total anymore.

Can creators still see their dislikes?

Yes. Creators can see their exact dislike count for their own videos inside YouTube Studio analytics. YouTube hid dislikes from the public, not from creators — though it has never shown creators who specifically disliked a video, only the total number.

Do dislikes hurt your YouTube ranking?

Not much. Dislikes feed into YouTube’s systems as a weak engagement signal, but watch time, click-through rate and audience retention carry far more weight. A few dislikes on a video with strong watch time rarely dent its reach. Dislikes are not a death sentence for a video.

Why did YouTube hide the dislike count?

To reduce ‘dislike attacks’ — coordinated campaigns where users mass-dislike a video to harm a creator. YouTube’s research found smaller channels were disproportionately targeted, so in November 2021 it made dislike counts private across the platform while keeping the button itself.

What should I do if a video gets a lot of dislikes?

Treat it as feedback, not a crisis. Check the video in YouTube Studio alongside audience retention and comments to work out what viewers objected to — often a title or thumbnail that overpromised, or a section where people dropped off. Fix that pattern in your next video rather than panicking over the number.

Final Thoughts

So, do dislikes matter on YouTube? A little, quietly, and mostly to you. The public scoreboard is gone, the algorithm barely weights them, and your revenue doesn’t feel them. What’s left is a small, private feedback signal — useful when you read it next to your retention and comments, worthless as a source of panic. Point your attention at the metrics that actually move a channel — watch time, retention, click-through — and treat the thumbs-down for what it now is: one quiet opinion among many.

Focus on the metrics that grow you.

A free discovery call gets you a two-decade head start on reading your real data — and ignoring the noise like dislikes.

Book Your Free Discovery Call →

A note on this guide: the November 2021 dislike-count change is documented on YouTube’s official blog. Algorithm behaviour reflects YouTube’s stated guidance and creator experience current at the time of writing (July 2026); the platform updates its systems periodically.
Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS

How To Monetize A Facebook Group

How To Monetize A Facebook Group 1

So you have a Facebook group and you’re looking to find ways to monetize it. It’s not as easy as you think it would be. If you’ve got a Facebook page, you’re able to jump through hoops, qualified based on engagement metrics and start working with brands.

 

[embedyt]https://youtu.be/2sMBAPavEWo[/embedyt]

How To Monetize A Facebook Group

 

In fact, I’ve done a video on how you can monetize your Facebook page.

 

But a Facebook group is a community of people built around a specific ideal hobby or event.

Alan Spicer - YouTube Certified Expert

I am the founder and admin for the Download Festival fan page on Facebook. The Download Festival is a music festival in the UK that is the spiritual child with the monsters of rock festival in the 1980s. That Facebook group has around about 60,000 people, but I don’t monetize the page. I simply spam them with a load of my videos from time to time and build up an audience that way.

 

But they’re ways that you can monetize a Facebook group.

 

1) Relevant and related affiliate links.

Alan Spicer - Relevant Affilaite links

One is sharing relevant affiliate links. So using this Download Festival fan page, as an example, the festival, there’s music there and there’s campaign and relevant links could be run about a month or two before the festival.

 

I start sharing out camping equipment, torches, tents, gazebos, rucksacks boots, because you know, this festival is during June in the UK, so normally it is either baking hot with sunburn and hay fever, or you’re drowning.

 

These affiliate links, you can push towards places like Amazon, or if you have an arrangement with a camping company, my case, then you can push in that way.

 

But let’s say, you’re talking about Tech in your Facebook group. You can then push them to phones and cameras and laptops. Maybe you’re a filmographer and you’re pushing people towards cameras. Or in my case, on my YouTube channel, I’m helping you figure out what animations you need to use.

Alan Spicer - YouTube Certified Expert

So you could use place it down below for intros and in-screens. Or if you’re trying to get subtitles, I’d push it down to something like rev.com, where they can easily subtitle all your content from just $1 to $2 per minute, per video, in any language.

 

You see, the relevancy matters because if I’m pushing on this channel halfway through teaching you about YouTube, I’m pushing you to go and buy a nightlight for a toddler, or I’m trying to sell you a tent, it’s not relevant and it won’t convert as much, but if you’re pushing relevant links on the page, not only does it mean that it blends in well with the thing, but it adds a value.

 

People could ask you, “Well, what for man 10 can I use?” And I could go, “Well, here’s 3/10 that you might want to look at, or here’s a torture. Here’s a bundle that they do, because it’s more relevant.”

 

It might help them do their research and it’s more likely to convert in the long run rather than me selling baby grows in a group that’s dedicated to male bodybuilding.

 

2) Digital products.

 

How To Monetize A Facebook Group

 

Now this is the next step up from affiliate marketing, where you possibly have a book or a download pack or a training course of some kind, the group is they’re learning about that specific field, so let’s say the group is about cameras.

 

This digital product could be a user guide menu on how to set a type of camera. It could be tips and tricks on lighting. It could be a download looks pack for grading your colors. It could be 10, 20 backing tracks because you’re there and you’re creating the music.

 

A digital product could be a great way to monetize that group while still offering them value. Once again, you don’t want to be giving breastfeeding tips to an entire group dedicated to kids’ toys, memorabilia, but a digital product can just float around, it could be connected to the group.

 

I will be launching one very soon for this channel myself and if it already exists, then there’s a link down below, and it could be something about helping you with your thumbnails or giving you loads of templates to play with.

 

3) Newsletters.

 

How To Monetize A Facebook Group

 

Now this doesn’t directly monetize the page up point of impact.

 

But if you get people in your group that are interested in the content that you share to sign up for your newsletter, then you’ve got your way to engage them at a later date, should you have a digital product or should you be promoting in my case, a music festival, in which you can send an affiliate link where you buy your ticket through here and I get paid.

 

I have a newsletter here, which I’ve handed out a free ebook for ages, right? And then I just engage with news. Once again, I could be much more aggressive with the way I monetize my content, but I don’t.

 

There’s many people out there that will have it home. They’re selling you online courses, or they’re selling you this, or they’re selling you that, or they’re upgrading your membership.

 

How To Monetize A Facebook Group

 

I prefer to just educate you here, and then hopefully in the long run, if you feel that I can help you, then maybe you contact me and I can coach you, or you trust me enough to use the affiliate links down below. I don’t want to strong arm you, but a newsletter could be a good way to build a contact list of all people that are really interested in that specific niche.

 

So let’s say you’re really good at knitting, you want to build a mailing list of everyone that’s good at knitting or interested in that hobby. That newsletter can then send out patterns once a month, and then when you’re ready, you can sell a book with the patterns in it, or you can push them towards specific knitting needles, or you can start selling popular patterns.

 

So that say, here’s how to knit your own granny blanket or face mask or Willy warmer or whatever it happens to be.

 

4) Selling advertiser posts.

 

How To Monetize A Facebook Group

 

Now, this is a direct impact on the community that you’ve built there.

 

I don’t do this for my festival page, but the 60,000 people there, if there was a band that wanted to promote themselves, if there was a product that wanted to be launched, maybe a new camping supplier that wanted to pay me 50, 100, 200, or a thousand pounds to post an advert to have it pinned or to have it promoted, that’s a good way for you to make income based on your group.

 

You know the engagement that you can get, you know the impact that it might have on your metrics. You have the insights tab on Facebook, so you can drill down and give that juicy info to the possible advertiser.

 

The best thing is that you’re not giving personal data to the advertisers, so you’re still covered by GDPR, but you access to your community, you get money in return, kind of a win-win.

 

5) Associated podcasts.

 

How To Monetize A Facebook Group

 

Now I’ve got a podcast for my YouTube channel. It’s called the “Start Creating Podcast” and you can go and see it at “startcreatingpodcasts.com.” It’s hosted by anchor, it’s on Apple and Google Play and Stitcher and in most places that you search for your podcast.

 

I teach you on there some of my tricks and tips that I shared on here and every now and then I do very deeply personal ones as well. I’m able to break out of the 5-10 minute format here, and I can talk to you for 20, 30, 50 minutes waffling on in a slightly less edited format.

 

Podcasts can distill the hardcore audience within a page into something that they want to listen. Going back to the camera fanatics idea. You are in a group where there are 20,000 or 30,000 people, or even 200 or 300 people that use that group to learn about cameras.

 

Each week you could sit down and you could talk about the latest camera, the latest camera news, the latest tech, the latest shots. You could get out the photographers on them. They can tell you how they shoot a wedding, how they shoot action shots, how they do skydiving.

 

The podcast is the way that you monetize that page because you bring them over to that audience, and then you can start putting adverts in against that podcast or using those metrics to start inviting guests on that may pay you to be on your podcast, or in the long run, pushing people to affiliate things through that podcast because they trust you and are willing to listen to you on a regular basis.

 

6) Charity fundraisers

 

How To Monetize A Facebook Group

 

Six, you can monetize your Facebook group with charity fundraisers.

 

Now this doesn’t directly put money in your pocket, but it doesn’t have to, really. Let’s say your group is all about cancer survivors or COVID survivors or Grenfell or MLS, Alzheimer’s, dementia, veterans of war.

 

Here’s your chance to give back because they’ve given to you with the support. You can put up your charity fundraiser, everyone’s motivated and highly engaged. I’m not suggesting that you do it every day, but you can monetize that audience to help a set cause by just picking a charity fundraiser, promoting it, and hopefully you could have other people that have gone through similar situations.

 

Final Words

 

Alan Spicer - YouTube Certified Expert

 

Now, if you want to learn how to monetize your Facebook page, there is a video here. And if you want to learn how to monetize in general using affiliate marketing and passive income, there’s a video here.

 

Remember to subscribe for regular YouTube, Facebook, social media tutorials, and I’ll see you soon.

Categories
SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

Why Be On TikTok at 35? – Why YOU Need to Experiment with Social Media!

Why Be On TikTok at 35? - Why YOU Need to Experiment with Social Media! 1

Why you should be on TikTok – This week I joined TikTok to learn and experiment with social media. Took old for tik tok? Why was this 35 year old man nosing around TikTok? To learn how it can help me. What it can teach me. If you can master the art of learning a social media platform and understanding its users, why they use the platform and what you could adapt for your own benefit – you will outpace your rivals and grow faster on social media and YouTube.

5 Thing YOU NEED TO KNOW to become a YOUTUBER – https://www.youtube.com/watch?v=wAknkxC6Iko
NOBODY CARES ABOUT YOU – Find out why your channel isnt growing – https://www.youtube.com/watch?v=OFV6w0Rl5bo

What is Tik Tok (formerly musical.ly)?

Tik Tok (formerly known as musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app is now called Tik Tok, complete with a new logo, has all of the same features as musical.ly and allows users to create videos recorded in 15 seconds or less and share them across a community. The Tik Tok newsroom states:

“TikTok incorporates the most popular elements of both apps with a feed that highlights the users’ community, in addition to a “For You” feed that uniquely serves a curation of personalized video recommendations based on viewing preferences. The app will also introduce new upcoming features including:

  • A “reaction” feature that allows user to react friends’ videos directly from the phone
  • Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects;
  • VR-type filters that can be activated just by blinking;
  • Green screen-like background effects”
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PODCAST SOCIAL MEDIA

MAKE CONTENT THAT YOU LOVE – #STARTCREATINGPODCAST EP 004

Make Content You Love

Long term growth on any social media platform is hard and will take a long time to seed a foundation. This tends to be the reason many creators burn out and give up on their goals. If you are creating content just to hit a demographic or to chase trends then it can get soulless, it can get hard and it can become a chore rather than a passion. HOWEVER, you can avoid this pitfall from day one if you make your channel, your social media content or your foundation about something that you love.

Have you ever been around a Star Wars fan that loves it soooooo much that they just wont shut up about it? Imagine how much content they can make talking about their favourite franchise without feeling it’s a chore. Use that passion as the fuel that fires your brand and pushes you to make content for weeks, months, and even years into the future.

You can find the main #podcast page here – https://anchor.fm/startcreatingpodcast

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MARKETING TIPS & TRICKS VIDEO YOUTUBE

YouTube Tips For Businesses in 2018

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YouTube Tips for Businesses looking to deep dive into YouTube B2B. YouTube can be a very powerful social media tool in 2018 for businesses if they understand how to tap into a youtube niche. Your “boring business” can be a rich source of evergreen content and niche specific videos if you open your mind up to it.

In this video I was interviewed by Desiree Martinez of All-In-One Social Media – https://www.youtube.com/channel/UCYj8L2W-qihHY4jyYVcUtVQ – Desiree is a Social Media Tips genius. Balancing her home life as a Military Spouse and an entrepreneur with the goal of Getting You Noticed On A Cluttered News Feed!

► SUBSCRIBE FOR REGULAR YOUTUBE TIPS & TRICKS – https://goo.gl/oeZvZr ◄

▶️ YouTube Tips 2018 Playlist – Kickstart your YouTube Channel in 2018
https://www.youtube.com/watch?v=DbBZyPIsG-k&list=PL09mwoOn57VRPECEJr_77vWzbTyzps58p

▶️ 10 MUST SEE Tutorials for New YouTubers
https://www.youtube.com/watch?v=NETFLYKZ7Eg&list=PL09mwoOn57VRenAaRqFwtWZJKbEYNcVhZ

▶️ How To Get More Subscribers in 2018
https://www.youtube.com/watch?v=XZn7BMXfN3Y&list=PL09mwoOn57VR68oJH8vVKK38t-ymTIVoc

Categories
WEB DESIGN

The Power Of Twitter and Social Media

The Power Of Twitter and Social Media

What’s the point of Social Media?

With around 300 million active Social Media users and 500 million tweets per day, Twitter presents a potential that is difficult to ignore. The colossal site is now big news, and savvy businesses are using it to get their message across to the world – for free.

One of the most widely used and accepted internet-marketing strategies in the world today; Twitter offers an inexpensive and highly effective resource for online business enhancement. HD1 Web Design is one of the best services to help you leverage the channel effectively for your business. Whilst Facebook is the major Social Media player and has great role in all business brand awareness but don’t forget Twitter and YouTube in your social media plan.

What’s the point of Twitter? The huge popularity of Twitter can be attributed to its ability to satisfy people’s craving for immediate news. The site also appeals to the vast majority because it is concise, informal and conversational. Most agree that it is less time consuming and the 140-character limit pushes people to be brief and clever.

Businesses are increasingly resorting to HD1 Web Design & Social Media Consultancy to amp their brand online, and not without good reason.

Showcase your company the best possible way in the virtual world using HD1 Web Design

This online ‘haven for humanity’ boasts of an enormous viral potential. No matter what your reasons are for being in twitter – business, personal or political – it offers the easiest way to spread the word. Twitter can also help you link with other popular social media channels including Facebook, LinkedIn and other networking sites. A distinct “buzz” online can do wonders for your business.

Real Time Connection With Customers

Most twitter users use the micro blogging site to share what is happening around them. We can connect your business message to what is relevant to your customers in real time thereby helping establish a connection with them. Posting great content and engaging with customers helps build credibility, which translates to more business.

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Know Industry Trends

Twitter can help a business monitor discussions among customers about the particular industry and get a feel of what their potential buyers are looking for. You can keep abreast of industry trends and note changes in customer preferences. This will give you valuable insights and will aid you in making the right decisions in your business.

A Human Touch To Your Online Brand & Business

When you talk regularly about what your business does, you are giving it a human feel and not just hiding behind a business facade. Customers connect to you more when they are offered a better insight into your business goals, values and everyday dealings. You can trust us to portray your company in a manner that will appeal to your target section.

Brand Building

Twitter lends character to a business. The tone of your tweets can be informative and straightforward, casual or funny – it all depends on what image you want to portray about your brand. Apart from writing in the tone you prefer, we also help identify keywords that are relevant to your market; this helps your business to get into the flow of twitter traffic, making it easier for your potential customers to locate you.

All said, twitter is here to stay and can take your business to the next level. Twitter marketing involves several aspects and is best handled by our expert team of social media professionals at HD1 Web Design, who are well versed with the many nuances of the channel to help you achieve the best possible outcome. All social media sites have strengths for different businesses, we are here to help you make the most of social media and brand building for your business.

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

5 Unknown YouTube Tips And Tricks

5 Unknown YouTube Tips And Tricks

Secret Unknown YouTube Tips & Features

YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks

Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?

Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:

1. Make any YouTube Video into a GIF

You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx”

Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.

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Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.

2.  YouTube Disco Your YouTube Videos

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You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.

Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.

You can also set it to play the current top hits and it will tell what videos are most popular at the moment.

3. Slow Motion YouTube Videos

There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.

If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.

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4. YouTube Leanback – YouTube and Chill

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YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.

This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.

Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.

All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.

5. Google Video Quality Report

Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.

Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.

The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.

Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.

https://www.google.co.uk/get/videoqualityreport/

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

5 Tips For New YouTubers – YouTube For Beginners

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Tips For New YouTubers Just Getting Started

YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.

If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?

DOWNLOAD YOUR FREE YOUTUBE TRICKS AND TIPS EBOOK >>

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1. Brand yourself early on

Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?

One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.

2. Create a regular schedule

Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!

  • Mention your schedule at the end of each video
  • Include your schedule as part of your channel art
  • Remind fans on social media

3. Strive for originality

Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!

Here are some more tips for new youtubers in our blogs!

4. Be patient about income

Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.

5. Be yourself

It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.

Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

Other Useful YouTube Blog Posts

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SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

11 YouTube Mistakes & YouTube Tips from YouTubers

11 YouTube Mistakes & YouTube Tips from YouTubers

YouTube Mistakes and YouTube Tips from YouTubers

Just like there are a things you can do to increase the likelihood of success in YouTube (including YouTube SEO Tactics), But, there are also many youtube mistakes which are commonly overlooked and avoiding these mistakes can help increase your chances for success within YouTube.

Need some help with your YouTube Channel? Talk to us about YouTube Coaching! >>

Terabrite on Vlogging (Personal Vlog Channels – YouTube Mistakes)

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1) Have a main channel where you do something like music, skits, comedy, or something.
2) Make your vlogging channel unique, so as to stand out from all the other bloggers.
3) Try humor or something else to keep your viewers interest.

The Fine Brothers (How to Annoy Established YouTubers – YouTube Mistakes)

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4) Don’t steal or just copy other people’s tags, descriptions, or titles for your video.
Many new YouTubers will copy the metadata from a successful video verbatim in the hopes that they will rank similarly, as often times with the hope that the original YouTuber will take notice and be honored that you found their work to be well optimized.  In reality, you will end up annoying these people that you look up to, and they may never want to talk to you as a result.  Not a good approach for attempting to become connected to a YouTube influencer.

Mystery Guitar Man (Collaborate)

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5) Don’t just keep putting up videos on your channel over and over when nothing’s happening.
You may have 100 views, 200 views, 300 views, or even 4,000 views, but what you really need to be doing is developing one skill.  Then collaborate with people who have more subscribers, but less skill.  For example if you’re a really good 3D artist and go to someone with 10,000 subscribers and say let them know it.  Tell them you can do something 3D for them.  Maybe they do composing.  You can suggest that if you do a 3D for them, they can mention you in their video.  Just doing an amazing video and putting it up on your channel will probably not bring you the success you want.  Collaborating with the community is a good way to start.

Street Light – Be Unique and Focus on Originality

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6) Don’t try to be someone else.
Originality is important, but being yourself and don’t just follow a trend.  If you do, it just adds you to the crowd.  If you are the needle in a haystack, it’s difficult to stand out.  You should focus on originality and create something that will make you stand out.

E3M Music – Take advantage of CTA Features

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7) In the description box, don’t forget to have hyperlinks.
Some people have their YouTube accounts set up, but they don’t have their Facebook or Twitter linked in the description box.  It is important to have a hyperlink, which is a link they can easily click, because people want to click it and go right to the page.  They really don’t have the time to just copy, paste and put it in the browsers.

Mark Malkoff

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8) Don’t make everything long – YouTube Mistakes
It is best to keep things short.

9) Don’t forget to have a Subscribe button at the end.
You want people to subscribe to you.

10) Don’t do something just because you think it might get views.
Do content that you care about.  Do something that really interests you, and make sure you find your voice.  Don’t be one of those people who just show up once in a while.  Have a long-term plan and don’t say, “If it doesn’t happen within a couple of months, I’m not going to do this.”  Show up consistently and work on your craft.  Think long-term and focus.

11) Don’t forget to watch other stuff.
Watch stuff that you love.  A lot of people on YouTube, when they’re starting out, don’t watch other stuff.  Watch your peers.  Watch the people that inspire you.  And I just think if you find your voice and you’re authentic and you keep stuff relatively short, you can do some good work and you hopefully will succeed.

Success on YouTube is not going to happen your first week and it’s not going to happen without creating unique content that you’re passionate about, and that is distributed in a strategic way.  It’s going to take some time, but these tips will hopefully help make success easier for you.

DOWNLOAD YOUR FREE YOUTUBE TIPS EBOOK >>

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SEO TIPS & TRICKS YOUTUBE

How to Increase YouTube CPM

How to Increase YouTube CPM

Increase YouTube CPM – Earn More On YouTube

YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passion  but its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?

Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.

Need some help with your YouTube Channel? Talk to us about YouTube Coaching! >>

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What is CPM? – Increase YouTube CPM

CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.

Introducing eCPM

eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.

For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.

How to Improve CPM – Increase YouTube CPM

There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.

1. Target strong CPC keywords – Focus your content to Increase YouTube CPM

This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.

You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to. 

If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50”   You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.

I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.

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2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM

Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.

3. Create more content – More videos = Increase YouTube CPM

Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.

My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM

CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.  Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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YouTube 101 – How to Grow a YouTube Channel

YouTube 101 - How to Grow a YouTube Channel

HOW DO I START AND GROW A YOUTUBE CHANNEL?

YouTube is a beast in the social media world and it’s not just all pranks and cute kitten videos. Countless hours of video are uploaded to YouTube every minute! Not all of it will go viral, in fact not all of it will be seen at all. So this is where I can hopefully nudge you in the right direction to Grow a YouTube Channel.

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PICK A NAME FOR YOUR CHANNEL OR VIDEOS

So many YouTubers start uploading videos to an account before they have done their legwork to Grow a YouTube Channel and it can be a real pain to change later. A good example of this is “NicePeter” who started a project with his friend “EpicLLOYD” recording parody rap videos. But when their videos started to get popular people were looking for “Epic Rap Battles of History” and found them on a Nice Peter’s YouTube channel instead, which could confuse people. They have since opened a new channel to match their branding and boast over 12 million subscribers.

Picking a name at this stage can help you match social media accounts together helping people find you. For example, if your YouTube account is MrHairyBrit, you could grab your Facebook, Twitter, Instagram, Tumblr and Snapchat accounts with the same username to help people find you should they want to see more of your work.

BRANDING AND CHANNEL DESIGN

You don’t have to be a web designer or a branding graphic designer to Grow a YouTube Channel and make your channel stand out. YouTube channels, as with most other social media profiles, have a header banner and a YouTube channel avatar. These banners and avatars are a way to let your audience know who you are, what you do, and a way to establish a recognised look.

The header banner needs to be 2560w x 1440h pixels as this is then used and scaled down for mobile devices such as phones, tablets and notebook laptops. As for the avatar or profile image I personally use and image that is 275w x 275h and I try and match the colours to the header banner so people are used to my avatar and my channel colours when they try to find my videos.

YOUTUBE CAMERA, YOUTUBE AUDIO, AND YOUTUBE VIDEO IDEAS

You don’t have to be rich to get into vlogging and Grow a YouTube Channel. YouTube is a great tool for any new curious vlogger who wants to find an audience on the internet. I personally started with a webcam that cost me £15. This had 720p video format and a fairly good microphone. The core thing to remember with videos is that even if your video quality is great, if you cannot hear the video properly a viewer will very quickly tune out.

After a lot of testing I found that my webcam microphone was great depending on distance and that assuming I wasn’t in a dark room then the video quality wasn’t so much of an issue. I have since moved onto a £35 Logitech c920 1080p Full HD webcam to film my vlogs and have a pretty reliable set up.

“Ok, so I have a camera and I have a microphone… But what do I make videos about?”

A very good question. Now when you started this journey you may have had an initial thought of what the channel would be for, whether it’s business, hobby, factual or just weird. Now why not open a notebook and throw words/questions at the page that would describe that topic? For example, if you want to make a video diary then these could be, “Where do I live? What’s my job? Do I have any pets? What did I think about the football game this weekend?” Already you have a few topics for a video. If it’s business based, then why not explain who you are, what you sell, any examples, or your work, etc.

HOW DO I GET YOUTUBE SUBSCRIBERS? HOW DO I GET YOUTUBE VIEWERS?

It’s time to build an audience. You have some videos recorded and you are ready to get them seen, but for that you need subscribers and random viewers. There are 7 important tips to help you boost your YouTube subscribers and boost your YouTube channel video views.

– Make videos:

Sounds obvious, but you need to keep feeding your channel with new content so people can find you.

– Make videos regularly – schedule:

As you start to get random views you need to start building the routine for a viewer. Why not upload a video on a set day? This could be daily, weekly or monthly but try to stick to it that way people know when to expect a new video from you

– Let your viewers know when you will make a video and how to subscribe:

Tell your viewers when you will be uploading your videos. That way they will come back but also make sure you ask them to subscribe that way when you do upload a new video, YouTube will send them an email to tell them you have a new video for them.

– Share videos with your social media:

You’ve made a video so make sure people know it exists! Share it with friends, family and your social media accounts otherwise you may have well put a sign post in the middle of a field that no-one ever walks in.

– Share videos on related sites:

This is a good tip for expanding your audience. Your social media is full of people who have seen you before and expect videos from you while other sites are full of people that have yet to find you so this could be a way to spark their interest.

– Stick to it

Rome wasn’t built in a day and a loyal YouTube viewer and YouTube subscriber base isn’t either. The more videos you publish, the more chances people will have to find you and share your content. And then the more subscribers you have, the more they can share, so make sure you stick around for the long haul.

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SHOULD I BUY YOUTUBE SUBSCRIBERS? SHOULD I BUY YOUTUBE VIEWS?

It can be very tempting to take short cuts in social media. Everyone has seen them and no doubt you may have had an email or a social media message offering you the chance to “Buy Active YouTube Subscribers” or “Buy Fake Twitter Followers,” etc. Although these offers can look nice and the subscriber count may go up, these are indeed inactive user accounts and in the long run will either get removed by the YouTube subscribers account checker looking for fake YouTube accounts, or in the worst case scenario, could get your account banned entirely due to YouTube community standard breaches.

Also with YouTube subscribers it is QUALITY over QUANTITY! You want active YouTube subscribers to watch your videos so they can share them with friends, like your videos and comment on them. YouTube comments, YouTube likes, and YouTube subscribers are the most powerful and effective ways to help your channel get seen, shared, and grow.

AND FINALLY….

YouTube is not a get rich quick scheme! YouTube should be a place for you to share your opinions, have a laugh and to expand a business or social media reach. If you are looking to join YouTube wondering, “How do I make a viral YouTube video?” rather than How to Grow a YouTube Channel then you are looking at this in the wrong light entirely.

YouTube is a social media platform and is there for you to make friends, build connections and have fun, so make sure you don’t forget the fun!

I wish you all the luck in the world 🙂

And remember – If you would like to see what I did with all these Grow a YouTube Channel tips then check out my videos at www.YouTube.com/MrHairyBrit – www.Twitter.com/MrHairyBrit – www.MrHairyBrit.com – https://www.facebook.com/MrHairyBrit

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