How To Open A Facebook Fan Page is a question we are asked on a Regular basis. Creating a Facebook Page for your business or brand is a great step towards building a social media brand.
Facebook is the largest social media platform online and is easily the most recognisable brand that you can adopt to share your own business and brand with possible future clients.
Facebook Pages can be a very powerful tool to get your name out there and expand the reach of your companies brand.
You and advertise upcoming events, publish recent blogs, share achievements and sell products directly to a marketplace. The best thing about Facebook and its huge client reach potential? — IT’S FREE!!!
YouTube video timestamps now come with skippable chapters that can help you rank better in search. Learn how to add chapters to youtube videos with time stamps and why they are so useful for YouTube and Google search results.
The new time stamp video chapters for YouTube videos give you the opportunity to add relevant sub titles to sections of your videos. This means people can skip to these parts quicker, helping them get the answer they want more directly. These snippets can work well for youtube promotion as they can also be found by Google and using in the search results as video snippets or result snippets for quick answers in results.
What Are YouTube Video Timestamps?
Timestamps on YouTube videos give you the chance to skim through the video quickly and find what you are looking for using the mini sub headings.
The timestamps are normally added to the video description by the video creator. You start with 0:00 to show YouTube where the video starts and you add time stamps to important parts of the video with index marks for example “2:53 – Step By Step Tutorial”.
The user can then either click the timestamp in the description to quickly jump to that part of the video.
Why Use YouTube Video Chapters?
YouTube video chapters can help you find the important part of the video faster.
If you are a creator and you upload videos, the chapters give you the opportunity to add additional, relevant keywords to the description of the video.
Why add keywords to the description?
YouTube search and google works on relevancy and meta data. If you post a video tutorial that has 5-6 different parts to it then you can section it out. Each questions could have a time stamp. Each of those time stamps could be a search term and each could have a chance of dominating search results with google snippets.
What Are Google Snippets?
Google Snippets (featured snippets) are short selections of text or clips of YouTube videos appearing at the top of Google’s search results that are designed to answer a searcher’s query.
The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index or snippets from YouTube Videos with timestamps. Common types of Featured Snippets include definitions, tables, steps and lists.
How featured snippets are chosen?
Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.
Working for free. Should I work for free? Should you work for free?
Working for free can be a great way to build up a brand and your personal reputation within your niche. As you work for free you would build up contentions, reviews, a ever increasing portfolio, and most importantly, improving your skills from all the practice as you do so. Working for free might not earn you money in the short term but can be a very valuable investment in your long term future earning power.
It’s become a meme over the years, if you were creative, you’ve seen it. In fact, you’ve probably been approached, and people are like…
“Hi, can you do this, this and this for me?
Great. Sure. Here’s a quote.
“Oh, I wasn’t expected to pay you. I thought you could use the exposure, you know, get out there.”
And people are thinking, yeah, there’s exposure where you promote me and exposure where I die, a cold, lonely hungry death in the middle of a field because your exposure, can’t pay my rent. Your exposure, can’t pay my bills. Your exposure is me dying of exposure. I get that. I do. I do. That’s why you need to be sensible about this. Right?
I couldn’t do the whole free thing to start with either. And it’s become much more of a thing now that I can because I have a steady income.
Make Working For Free Your Side Hustle
Now, working for free can initially be your side hustle. I’m not saying that it has to cost you thousands of pounds to do a project that you hand away for nothing and you have no control over. I mean that you can build upon your future by adding value, leading with value first. Your side hustle has the potential to be the base for your future business success.
When I first started doing YouTube consultancing, I set up a profile on a few freelance websites like PeoplePerHour, on Fiverr. Yes, that does technically mean that I got paid for it, but it was pittance, deliberately pittance because I wanted to attract people to me. So I could pull a few strings and build a few Lego bricks on top of my board. They are good marketplaces that can offer you a chance to practice your skills or build a portfolio. So that aside, on the PeoplePerHour website, or Fiverr for example, I sell really, really cheap logos or really, really cheap Web designs, or really, really cheap channel reviews or video optimizations for say three, four or five dollars.
The money is negligible. But, what it does do, is it gives me a chance to build up 10, 20, 30, 40, 50 examples of me doing the thing that I want to get paid for, to do. If it’s on PeoplePerHour as well then it’s an hour’s worth of work, two hours worth of work depending on how much you’re willing to sacrifice in your time. But let’s say you do 20 logo designs at a $1 each, that’s 20 bucks, that’s not really much for you. It’s a cup of coffee, or that’s your electricity to cover that laptop that made those on, but you now have 20 designs that you can put in your portfolio, 20 designs that you can then show to a new client that is willing to pay you two 300 pounds for a logo and you’ve got 20 examples of stuff that you’ve done in the past.
Yes, it does mean that you sacrifice a bit of your time. Yes, that does mean that you couldn’t have charged 200 pounds for 20 of them each and made four grand. But if people don’t know you, the grand value price of one sale when they don’t want to buy from you is zero, zip, zilch nothing, nada. I would much rather have 20 sales, 20 logo designs at 20 bucks at one buck each, because then I’ve got those examples that I can then go and hunt the next big fish that’s willing to pay maybe a little bit more, 20 bucks each 50 bucks each 100 bucks each.
Working For Free is Improving Your Skills
Now, this is one of the things that that doesn’t dawn on people. I’ve been on YouTube for about eight, nine years. I’ve been creating these videos on this channel for about three. That means somewhere out there, there’s thousands of videos that I’ve edited, or I’ve been in, or I’ve uploaded, I’ve downloaded, I’ve deleted and that means that I can do this, I can communicate with a camera, I’ve improved my skill, I’ve improved my lighting, I’ve improved my ability to talk to you, to edit. Improving my skill, improving my speed, improving my skill set that I can sell to somebody else.
Improving my expertise that I can pitch to somebody else. Hi Mr. logo man. Yes, here’s 20 examples from point number one and I can do it much better than I used to because logo number 20 is better than logo number one because I learned how to do graphic and vector work a little bit better. And instead of it taking me four to five hours to render that wonderful piece of artwork, I can do it in half hour to an hour, and I can start tweaking and I can make it bigger.
Skill, improvement, more money.
You’re investing in yourself by doing free stuff – Building your reputation.
You’ve sold 20 logos to 20 people or 20 teddy bears, or 20 stockings or 20 handmade cards, it doesn’t matter what it is, you’ve sold 20 things to 20 people that can leave you 20 reviews. Those 20 reviews, you can then put on mailing list. Those 20 reviews you can put on your website. There’s 20 reviews, or people that hopefully you can refer to. Those are 20 advocates that know who you are and what you can do, that will refer hopefully another friend next time they need a logo, a teddy bear, a T shirt, a sock design, whatever you’re doing.
That reputations stacks on top of the skill that you’ve learned and the portfolio that you’ve gained. All of which has helped me in the past, hook that bigger fish. That’s got my foot in that door. Though I’ve got a couple of people that have come from these platforms, they are constant retainers, they are clients that I consult with. They are people that I directly work with, and they wouldn’t have found me if they hadn’t have used the freelance site to buy something small from me, for me to over deliver value, for them to trust me with my portfolio, the reputation, the reviews, and loving my work for me to then upsell.
I didn’t advertise for these people. I didn’t put ads on Facebook, I didn’t go out there on Google ads and hook people in. I’ve not pulled them in with some kind of skeezy sleazy kind of sales click funnel. I offered them value at a fair price and created quality, for them. And I’ve got my foot in the door, in which I can start talking to, and then I upsell, and I upsell and I upsell which then, supports the ability for me to give cheap, entries at the other end of that one dollar logo, those five dollar logos, those mini cheap reviews.
Leverage your new skill base, the things that you have learnt, your reputation, your portfolio, that foot in the door, you’re not actually doing it for free anymore.
Yes, initially, you do have to do the legwork, build the foundation and build upwards. And all it takes is for you to slowly stack over time. You put in some hard work.
And yes, let’s say you you have some really bad luck, and you sell 400 of these logos at one dollar each. You now have a huge portfolio, you’ve now had a skill based on these things. It may look like you are working for free, but you’re actually investing in yourself. And sometimes someone will help subsidize that by upgrading or by selling or buying or promoting you. And I did a lot of this at the start of my consulting career. I worked my ass off for 12 months, giving away freebies, or very cheap reviews and very cheap this and very cheap that. Why? Because it built those connections.
I’ve got 400, 500 videos on my youtube channel. They’re exactly that. I worked for free. Don’t get it twisted, yeah. YouTube can pay me a little bit of money in advertising but trust me it is pittance compared to what you can make by building that reputation. Building a back catalog. Making those links, putting your foot in the door and building a business from the ground up. All by just initially working for free. It’s one of the very important steps that you have to deal with when building a business and this nine of them here which I’m sure you know.
If you want more advice on how to start and grow your business using YouTube watch this video below.
It’s time learn how to go live on facebook! Facebook Live is great for livestreaming on facebook with Webcam lessons, remote learning, talking with family members or vlogging. Live stream to facebook from your pc, add polls, screen share and more in this how to use facebook live tutorial.
How To Livestream on Facebook Tutorial
0:15 – Start of How To Facebook live stream tutorial
0:24 – Facebook livestream dashboard
1:03 – How To Live Steam from a Facebook Page
1:27 – How To Crosspost Facebook Livestream
2:03 – How To Screen Share on Facebook Live
If this Facebook live streaming tutorial is helpful maybe the videos below would interest you too!
Download Music for YouTube videos – Looking to use chart music in your YouTube videos without getting stung with copyright issues? Asking yourself – How to Use Copyrighted Music on Youtube Legally? Then LICKD might a a solution for you. LICKD helps you license popular songs that maybe in the charts of trending and put then into your videos for a small fee without any major issues from the YouTube Bots.
Lickd is a digital platform helping YouTube content creators legally use the music they love. We provide commercial music from real labels for licensing in YouTube videos without the fear of a Creator losing their ad revenue to a Copyright Claim.
How can I legally use copyrighted music on YouTube? – When you get a third party content claim YouTube suggest you do one of the following:
Acknowledge it. If you don’t mind the ads, you don’t have to do anything.
Remove or swap the music. *
Share revenue. If you’re a partner you can share revenues for song covers.
Dispute the claim if you believe you have the right to use the music.
* In 2019, YouTube added new features to make it easier for creators to resolve the claims. In particular, YouTube configured their post claim tools – Add or Replace a Song, Remove a Song, and Trimming – to automatically release claims on some of the cases.
The best option is to secure the permission of the copyright owner to use their music on YouTube and to have the owner retract the claim. This may be free (as with Creative Commons or Public Domain music) or you may need to pay a licensing fee.
Getting the permission (or the license) may be easy or hard depending on what kind of music you’d like to use.
If you are after a popular commercial song this usually involves getting in touch with the publisher and working out a deal. As you can imagine, the licensing fees in this case may be quite substantial.
SECRET YouTube Debug Mode Feature for Frame rates, codecs, dropped frames, streaming quality all useful youtube stats for nerds that are hidden in plain view.
What is YouTube Stats for Nerds?
Stats for nerds is an inbuilt feature of YouTube app desktop and mobile including detailed statistics for video stats, audio and video formats, video ID, your current bandwidth, viewport, dropped frames, etc. It can help you find important info and troubleshoot your Internet (mobile data) issues.
On any YouTube video, if you right-click or control-click on the video, you will be presented with a contextual menu. In this menu, you will find a few options, such as the ability to set the video to loop, copy the URL of the video, copy a timestamped URL to share the specific location in the video, and few others.
Need some help in understanding what each of these options means then check out my YouTube Stats for Nerds EXPLAINED deep dive article where I look into these youtube stats for nerds, what they mean, how they impact your video and how you can use them to boost your luck in the youtube algorithm game.
Why Use YouTube Stats For Nerds?
This is a handy little tool if you love the fine details of YouTube and content creation.
These hidden gems can help you see what codec you are using, how well your video is performing from a technical standpoint and if you are a tech junkie its a little hidden extra look behind the scenes.
This could also be interesting for starting a YouTube gaming channel as you can see what video encoding service youtube is using for your videos. YouTube has different formats for footage depending on 4k, 1080p and even footage frame-rates which might effect your end product.
Why Does The YouTube Video File Format Matter?
Different types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, so it can affect playback, even if only slightly.
The YouTube stats for nerds can identify file formats for you. Different types of file formats and file containers may or may not be compatible with certain types of players.
Some file formats can take a single video and create a larger file size than others, which can impact the ability to upload it to certain platforms, too.
What Is The Difference Between File Containers and File Codecs?
One thing that we want to look at really quickly is the different between video file containers and video file codecs, because this will be relevant in a few minutes.
Video file containers will include how the video content is organized, and will include options that most people are familiar with, like .MP4 or .MOV which are used for Facebook video and Instagram file formats. Most file formats are ultimately named after their container.
Need help ranking your videos and growing your YouTube channel – I have a whole page of tools that can help you get started!
File codecs, on the other hand, is what’s used to compress and then decompress the file.
Almost all video editors and creators will give you the option to choose what file format you’d like to save your content in, and the majority at least over .MOV, .MPEG4, and/or .MP4 file formats.
What’s the Best YouTube Video Format?
The best YouTube video format based on the platform’s recommendations is the .MP4 file type. Additionally, YouTube also recommends opting for the following in order to be able to create high quality 1080p HD content:
264 codec(which is one of the most efficient options out there, allowing for a small file size without sacrificing video quality)
A standard aspect ratio of 16:9(this is particularly important for mobile)
An audio codec of AAC-LC
That being said, if you absolutely can’t upload .MP4 files for whatever reason, .MOV files can work well, too. However, try to keep the H.264 codecs and aspect ratios consistent for ideal video quality on the platform.
YouTube accepts a number of different video formats, but they have recommendations for what can generate the best results and most high quality video on their platform.
States for Nerds – More Technical Requirements
When you’re creating your YouTube video and getting it ready for upload, there are a few more technical requirements and general best practices that you’ll want to be aware of in order to 1) be able to even upload your video on YouTube and 2) ensure that it looks great and is most likely to be well received by your audience.
Here are the other technical requirements that you should be keeping in mind to help your channel skyrocket to success:
The maximum file size that you can upload is either 128GB or 12 hours, whichever is less.Some older videos may be longer than 12 hours, but that cut off has been reduced. (Although really, that’s for the best; you’re going to lose people like crazy if you’re going more than 12 hours and it sounds like a nightmare to edit).
Stick to that 16:9 aspect ratio. You really want your videos to show up well when users are watching, whether they’re watching on desktop or mobile. It’s particularly important on mobile– especially with 70% of views coming from mobile— so that the video can scale properly to full screen, making it easier for users to see and engage with.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
Nvidia folding data folding@home to help map trends of the Coronavirus outbreak to help fight the Covid-19 pandemic and hopefully help speed up the Coronavirus cure. While you are stuck at home you can lend your computing power to fold data and crunch numbers.
If you have a gaming PC, you can lend your graphical power to fighting the COVID-19 outbreak. That’s not a thing I ever thought I’d write, but it turns out 2020 is occasionally weird in good ways too.
Nvidia is putting out a call to PC gamers everywhere to download the Folding@home application and start putting their spare clock cycles toward advancing humanity’s scientific knowledge of coronavirus. The program links computers into an international network that uses distributed processing power to chew through massive computing tasks – something that gaming-grade GPUs are quite good at, as it turns out. You can still turn the application off and reclaim your GPU’s full power for playing games whenever you want.
Is VidCon Worth It? Is VidCon Worth The Money? – I was invited to VidCon London with vidIQ – an eye opening experience that has helped me understand what I have actually been doing for the last 8 years of my life and reassuring me that there is a very large family of people that love online video as much as I do.
Side note – I would like to thank the vidIQ team I worked directly with (Liza, Liron, Rob, Ilya) for the amazing experience, the friends, the food, the brain melting moments – and I would like to thank Derral Eves, Hank Green (@hankschannel @vlogbrothers) and Luke Owen of WrestleTalk
How To Play Youtube In Background for FREE without YouTube Premium (iPhone and Android) – Listen to youtube videos with your screen off without draining your battery. The YouTube Premium App allows you to lock your phone and listen to videos and music without any interruption. Now in todays video I am going to teach you how you can do the same thing without spending a penny, all through your smartphones browser.
Play YouTube In The Background for FREE on iPhone and Android
STEP 1 – Open your internet browser on your smartphone (I found this works on Chrome and Google for the iPhone and Android), then goto YouTube
STEP 2 – Search for your desired video.
STEP 3 – Click play and then lock your phone screen – it will stop playing.
STEP 4 – Goto your notifications screen / lock screen and you will see your media player. Click PLAY and the media will play from the BROWSER without the need to use the YouTube App.
STEP 5 – ENJOY!!!
Translate Add Foreign Language Subtitles to YouTube Videos (EASY WAY) – Adding subtitles to videos can help people understand you better, what your videos for longer, increase engagement and boost video rankings. Today I am going to show you how I add foreign subtitles to my videos using REV – 🔊 SUBTITLES – $10 FREE + QUICK, EASY CAPTIONING FROM REV – https://www.alanspicer.com/rev
Captioning your videos can have a big effect on how successful they are. This is true for movies, TV shows, social media videos, training content, and any other kind of video you might record and share.
1. Not Everyone Can Hear Your Audio
Over 28 million American adults are deaf or hard of hearing—and if you don’t have subtitles on your videos, that’s a huge audience you won’t reach.
No matter what your content is, you don’t want to exclude millions of people from watching it. Your target market includes people who are deaf or hard of hearing, and not subtitling your videos excludes them.
That’s just bad business. Think inclusively and add subtitles to your videos.
As you’ll see, though, it’s not just people with hearing difficulties that appreciate subtitles.
2. Many People Don’t or Can’t Turn on Audio
You’ve probably heard that 85% of Facebook videos are watched on mute. Of course, that’s just for a single social network. Snapchat, for example, says that two-thirds of its videos are played with sound.
No matter what the statistics say, many people silence audio on their phones or computers because they don’t want or need to. Maybe they’re listening to their favorite song and don’t want to pause it. Or they’re in a public place and can’t be disruptive.
Even if your videos target an audience that’s likely to turn video sound on, there are going to be some people who won’t. And those people will miss out on your video if it’s not subtitled.
3. Subtitles Improve Comprehension
People learn in different ways. Some learn best through doing. Others through watching. Still others through listening. And if your viewers aren’t visual learners, they’re not going to get as much out of your video.
That’s where subtitles come in. People who learn best via reading will get more out of your videos if they have captions. The combination of video and text is strong, and appeals to more people than just video.
In fact, many people prefer watching videos with subtitles even if they don’t have to. A quick search reveals many people turn captions on when they’re watching TV shows or movies, even if they’re native speakers of the original language. They just understand it better.
Even if those people could watch without subtitles, they’ll appreciate that you made your video better for them.
4. Not Everyone Speaks Your Language
Great content transcends language boundaries . . . but only if it’s translated. You might want people from all over the world to watch your videos, but if they can’t understand them, it’s going to be hard.
English is the most commonly used language on the wider internet, but Mandarin Chinese isn’t far behind. Some parts of the world use the internet mostly in Arabic. Or Spanish. Take your target audience’s language into account when you’re making your videos.
And when you can, offer subtitles in multiple languages.
Of course, these are correlations, and the cause is open to interpretation. But 80% is a figure you can’t ignore. If there’s a chance that subtitle help videos get more views, you should invest the time and money it takes to caption it.
Keep that in mind as you read this next fact.
6. Subtitles Increase Video Social Reach
Instapage found that captioned videos on Facebook had 16% higher reach than those without. They had 15% more shares, 17% better reactions, and 26% more call-to-action clickthroughs.
In short, they performed better on every measure that matters. Combine that with the fact that more videos get watched if they have subtitles, and the take-away becomes clear.
Subtitles make a big difference in how people see, react to, and engage with your videos.
7. Captions improve SEO
While the quality of your content should be your main concern, we know you’re thinking about SEO, too. And video subtitles can give you a boost in the search rankings.
Many of the benefits above also have an effect on SEO. If people spend more time watching your videos, you’ll have increased dwell time, which has a positive effect on your rankings. Social shares can play a role, too. And appealing to more people helps boost visits and reduce bounce rates.
But the subtitles themselves can also help, because Google indexes captions that you’ve added to videos (they don’t index automatically generated captions, like those YouTube can add for you).
That can make a big difference in how many people find your website, watch your video, and engage with your content.
Is It Hard to Add Subtitles?
While it does take some time, it’s actually quite simple. And you can do it for free.
When you get started, adding subtitles to videos can take a while. 3Play Media suggests budgeting five to ten times the length of the video for subtitling. Of course, this depends on your experience level with the software, the type of dialogue you’re adding, and a number of other factors.
If you’re subtitling a short video to share on Facebook or YouTube, that’s not very long. But if you’re doing an entire TV show or movie, you could be looking at a lot of time. And it’s easy to wonder if it’s worth the effort. Just remember all the benefits above.
How to Add Subtitles to Your Videos
Now that you’ve seen why it’s crucial to subtitle your videos, it’s time to start. The premise behind adding subtitles to your videos is simple. All you need to do is identify the times you’d like a particular subtitle displayed, then add the text.
Fortunately, subtitling apps will help you out with this. Rev.com will help write them for you and import them to YouTube.
Once you’ve created your subtitles, you can either store them in a separate file (so your video can be played with or without them) or encode them directly into the video (so they’re always displayed). In general, it’s better to give viewers the option to view them or not.
Captioning Your Videos Is Worth Your Time
Adding subtitles to your video isn’t especially hard—it just takes time and practice. And it might not seem like it’s worth it when you just want to share your videos.
But we’ve seen that adding subtitles increases accessibility, encourages better engagement, and even improves your search engine optimization.
There’s really nothing you have to lose (except the potential for more viewers). It’s time to start subtitling!
Win the click, get the views! Want to improve your click through rate, get more views and grow your channel? You need to work on your titles and winning that click using the CURIOSITY GAP! Make people intrigued, and they will fall into your videos and follow you through to the end of your story content.
As soon as you have uploaded a video, YouTube starts surfacing it to relevant audiences. Based on hundreds of signals, our systems determine which viewers are most likely to watch your video and continue to surface the video to audiences as long as it remains on YouTube.
You can do some keyword research using TubeBuddy to find the perfect tags and keyphrases to target.
Older videos may have more impressions, as they’ll continue to be surfaced to audiences as long as they’re on YouTube. To get a more defined view of how your videos are currently doing, look at the first 7 days after uploading to compare impressions data for different videos.
As your videos become more popular, they may be shown to a wider audience beyond your core viewers. This can result in a lower click-through rate (even if you see an increase in overall views and watch time).
Use the traffic sources report to see click-through rate by traffic source. This can give you an indication of how your thumbnails and titles are doing in converting impressions to views in different contexts.
Avoid trying to increase your CTR by using thumbnails or titles that are clickbait. YouTube will recommend a video to viewers if the video is relevant to the viewer and if other viewers find the video interesting, as reflected by the video’s average view duration. Clickbait videos tend to have low average view duration and therefore are less likely to get recommended by YouTube. You can tell if your thumbnail is clickbait if it is getting high CTR but low average view duration and lower than expected impressions.
After 3 years on YouTube I have finally cracked the secret to growing on YouTube and the secret to being a successful YouTuber like the big channels. If you want to grow on youtube in 2019-2020 then you need to learn who you are, how to make YOU unique and the only way you can do that is with your first 100 videos.