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HOW TO MAKE MONEY ONLINE SOCIAL MEDIA YOUTUBE

How much can you make on TikTok?

TikTok is a social media platform that lets users easily create, share and discover short-form videos. It’s been around for about 5 years now, and it has over 1 billion users worldwide. TikTok is one of the most popular apps in the world, but most people don’t know how much money you can make by creating content on TikTok.

Can you make money on TikTok? – Yes! Many people make a living on TikTok with the TikTok creator fund and brand deals.

In this article, I’ll explain how much Tiktokers earn from their work on the app and show you some of the top stars who are making big bucks off their TikTok channels.

TikTok is a short-form video-sharing platform.

TikTok is a short-form video sharing platform. It was founded in 2016 by Bytedance, and it currently has over 1 billion users.

TikTok is a free app that you can download for iOS or Android. Once you’ve downloaded the app, you can post original content to your feed or watch other people’s videos and react to them with “hearts” or comments.

When you watch videos on TikTok, though, the app will still show sponsored posts from brands in between them (these are called “ad breaks”).

How much can you make on TikTok? 2

TikTok launched a Creator Fund in 2019, which pays content creators.

TikTok launched a Creator Fund in 2019, which pays content creators. The goal of the program is to encourage people with large followings to keep producing videos on TikTok and help them grow their audiences.

The Creator Fund gives users who have high view counts and follower counts (based on either their overall following or the number of views they’ve received over the past month) access to paid features like Super Broadcasts and Super Chat.

It’s not a profit sharing program; instead, it pays out when you meet certain thresholds based on how many followers you have. (source)

Top TikTok stars include Addison Rae, Charli D’Amelio, Loren Gray, Zach King and Spencer X.

TikTok is a free app that allows users to make short videos or vlogs. The platform is home to millions of creators who post content daily and share it with their fans.

How much can you make on TikTok? – The best TikTok stars are able to earn hundreds of thousands of dollars per month from their channel, while others make a living by posting sponsored content (i.e., paid advertisements).

Here are some top TikTok stars:

  • Addison Rae (1M followers)
  • Charli D’Amelio (2M followers)
  • Loren Gray (2M followers)
  • Zach King (11M followers)
  • Spencer X

TikTok’s most popular users make the bulk of their income from sponsored posts for other brands.

How much can you make from sponsored posts?

TikTok’s most popular users make the bulk of their income from sponsored posts for other brands. These are called brand deals, product placements, and influencer marketing—and it’s an increasingly common way for YouTubers to earn money online.

On TikTok, there are two types of brand deals: ones that require payment up front or in advance (also known as pay-to-play) and those that don’t require any upfront payment but only take a cut based on views (referred to as pay-to-view).

A sponsor may request that their content be shown first in your video or at the end of it in exchange for offering you compensation. If you’re interested in pursuing branded partnerships with brands on TikTok, check out Promoted by TikTok for tips on how to set up your account correctly so you get paid correctly when someone watches a video with their logo in it!

The top stars can earn thousands or even tens of thousands of dollars for a single sponsored post.

In the past, many of the top TikTok creators have made thousands or tens of thousands of dollars per sponsored post. Some have even made millions!

These days, it’s much harder to make this kind of money on TikTok because advertisers are less willing to spend big bucks on influencers. But it’s still possible—if you’re one of the top creators in your category, you might be able to make a few thousand dollars per post.

If you’re just starting out as a creator and haven’t built up an audience yet, expect to earn between $0-$100 per month until then. If your videos catch fire with viewers and build up momentum over time, however, you could eventually earn more than $1k per month for posting content regularly and creating compelling videos that get lots of views (and attract sponsors).

Today, you can only give tips during live broadcasts.

Now, you’re probably wondering how to earn tips on TikTok. The answer is that you can only give tips during live broadcasts. This means you have to be broadcasting an original video or a reaction video at all times in order to collect your rewards.

Tips are not a reliable source of income on any social media platform. They’re not even much of a reward all the time! If someone likes your content and wants to show their appreciation, they will likely follow you instead of tipping you money (which is what coins and hearts are).

The amount of tips that one receives varies depending on several factors: whether they have enough coins/hearts saved up; how many people watch their videos; if the user is popular enough; etcetera…

Josh Richards has been able to negotiate several deals based on his audience size.

Josh Richards is an example of how a TikTok user can make money. His channel, JoshRichardsTV, has over 1 million followers and he’s been able to negotiate several deals based on his audience size.

How much can you make on TikTok? 1

“It’s pretty common for myself and other creators like me to be approached by companies who want us to do sponsored content,” says Richards. “Sometimes it’s paid upfront, but most often it’s a revenue-share deal where I get paid 50 percent after the video hits certain viewership milestones.”

Tipping as a feature could bring in even more money for creators.

TikTok is a social video platform with over 200 million monthly active users. In 2019, the company launched a Creator Fund to pay content creators. Creators earn money from the ads that run on their videos through the app’s revenue-sharing system, which works similarly to YouTube’s Partner Program.

But could TikTok make even more money if it offered tipping as a feature? Tipping is already used on some apps like Instagram and Reddit (both owned by Facebook).

With enough followers on TikTok, you can earn real money.

You can earn money on TikTok by purchasing ads and sponsored posts. But the best way to make real cash is by creating your own content, which you can then sell through the platform. This is where things get more complicated; TikTok will take a cut of your ad revenue, but it varies depending on how popular your account is. You’ll also have to pay for post production costs like editing software, camera equipment, etc., as well as any other expenses associated with making videos (music rights costs).

So how much can you expect to make? It depends on how many followers you have and how often people watch your videos. On average, users earn about $4 per 1,000 views—which means that if 10 percent of viewers clicked “thumbs up” or purchased an item from one of our sponsored ads (like hot sauce), we’d be looking at approximately $40 in earnings per video!

Conclusion

If you’re looking to make money on TikTok, you need to put in the work. It won’t happen overnight and it won’t be easy. But if you want it badly enough and are willing to put in the time, then there’s no reason why you can’t make some decent cash from your videos.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
HOW TO MAKE MONEY ONLINE SOCIAL MEDIA TIPS & TRICKS

Can You Get Paid on TikTok?

Like many social media success stories, TikTok seemed to come out of nowhere and just, well, take over. And, like most social media success stories, TikTok has allowed lots of content creators to shoot thanks to their popularity on the platform.

But, while similar platforms like Snapchat and Vine are either dying or are already dead, TikTok doesn’t seem to have found a solution to one of the problems that plagued these other platforms; user monetisation.

Attention spans are not what they were, so we’ll save you some time; yes you can get paid on TikTok from the creator fund, but it’s not as simple as signing up for a partner programme as with YouTube. So, if you’re interested in learning how to get paid on TikTok, keep reading!

What is TikTok, Exactly?

If you’re reading this blog, you almost certainly know about TikTok. That being said, just because you know about it doesn’t mean you know it. Especially if you’re over the age of 30. So, for those of you who have resisted the allure of this Chinese behemoth, here’s a quick rundown of what you get from TikTok.

TikTok is a video-sharing platform that focuses heavily on collaboration. Users can easily “stitch” other users’ content into their own, as well as use the audio from other users’ videos over their own content. Much of the platform is built around this dynamic. For example, clicking the sound link of a video will immediately bring up all the videos that have used that sound, as well as the original video that the sound came from.

Videos are created in a portrait aspect ratio and can be up to 10 minutes in length. In practice, the majority of the videos on the service are a minute long or less. There is also a wide range of filters and special effects, similar to what is found on Snapchat.

Can You Get Paid on TikTok?

What is the Monetisation Situation on TikTok?

So, about the problem we mentioned above. Much like similar platforms such as Vine, Snapchat, Instagram, and even YouTube if you focus exclusively on YouTube Shorts, TikTok does not have a way of directly monetising user content.

What we mean by this is there are no ads being shown against any particular videos. And that’s probably a good thing—these videos are generally very short, and it would likely kill viewership to force people to watch an ad before each video as YouTube does.

The solution is to monetise the platform in a more general sense, inserting ads into the feed every now and again, and then coming up with ways to pass that money onto content creators. In TikTok’s case, its method of choice is through its Creator Fund, more on that in the next section.

How Can I Get Paid on TikTok?

With the way TikTok makes its money established, let’s take a look at how you can make money on the platform.

TikTok Creator Fund

The Creator Fund is how TikTok compensates the creators on its platform. A variety of factors are considered when determining how much a creator is paid, so it’s not as simple as “more views = more money”. TikTok claims that its performance metrics are dynamic, meaning you could receive different payments even though your views and levels of engagement have not changed.

There is no cap on how much you can earn from the Creator Fund, though we know TikTok has committed a fixed amount to the fund ($5.8/£2.3 million over 3 years) and we know their userbase is measured in the billions, so don’t expect to become a millionaire through the Creator Fund alone.

There are some minimum requirements to make money on TikTok, of course. To be considered for a Creator Fund payout, you must be;

  • At least 18 years old
  • Be based in the US, UK, France, Germany, Spain, or Italy
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the past 30 days
  • Keep your account in line with TikTok’s community guidelines and terms of service

Brand Partnerships

Brand deals work pretty much the same way on TikTok as they do anywhere else. This method of monetising your content does not involve the platform itself, but rather you enter an agreement with a brand directly (or through a third-party agency), and they pay you to raise awareness of their brand or promote their products on your channel.

There are no hard and fast rules for how brand deals work. Generally speaking, the bigger your audience and engagement, the more options you are likely to have regarding brand deals. That being said, content creators with small audiences can still get brand deals if their niche aligns with a particular brand.

Can You Get Paid on TikTok? 1

Selling Your Own Products

This one is pretty self-explanatory, but if you have something of your own to sell, you can leverage your success on TikTok to sell it. The product could be music, books, video games, or anything else you create. If you create content on another platform where you make money (such as YouTube), you could attempt to funnel some of your TikTok viewers there.

If you don’t have anything to sell but you have built a large following on TikTok, you can partner with one of the dozens of merch companies to sell your own merchandise, like hats and mugs.

Is TikTok a Valid Source of Income?

TikTok is like any other short-form social media platform. It is possible to make money through the platform, but the number of people who make enough through TikTok alone to call it their “job” is so vanishingly small that nobody should have “TikTok creator” as their goal.

Instead, think of TikTok as another tool in your arsenal. You can make money from it, sure, but use its potential as a promotional tool to bolster your overall revenue. And, in doing so, add a little more diversity to your income streams.

Of course, if you just want to make funny videos or dance to the latest trends, that’s fine too.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
YOUTUBE

Can YouTube beat TikTok?

YouTube is the most popular online video platform in the world. It allows users to upload, view, and share video content. Although it isn’t the only place to find video content, it’s easily the most popular and is the largest source of all video content.

Furthermore, YouTube has become a major part of many people’s lives, and it has revolutionized how people watch and share media.

However, there are many competitors to YouTube, and one of these is TikTok. Therefore, it’s important to know how these two platforms compare in order to determine which one is best for you and your needs.

One of the main reasons why YouTube is so popular is because it gives users more freedom to create content than other platforms allow. For example, users can create videos that feature any subject they wish as long as they are respectful and abide by YouTube’s community guidelines.

Can YouTube beat TikTok? 1

This not only lets you create videos on any topic you want but also gives you a lot more freedom compared to platforms like Snapchat or Instagram. You aren’t limited by a set schedule or format for your video-creation process, so you can create content at your own pace and time.

Plus, easily accessible video editing software makes creating high-quality videos very simple and straightforward for even less-skilled creators.

Another reason why YouTube is so popular is because of its diverse user base. On YouTube, you can find videos from a variety of different backgrounds and perspectives.

This lets you discover new ideas and get inspired by different ways of thinking. You can also discover your favourite channels or find inspiration from other creators. This diversity in content helps make YouTube a platform where everyone can find something they like and connect with others who share their interests.

For example, people can find inspiration from famous creators or learn new things from lesser-known channels. Finding new ideas and learning about new topics on YouTube is easy thanks to this platform’s diversified user base- something that doesn’t exist on TikTok yet.

YouTube’s interface is much more intuitive and user-friendly than TikTok’s. This makes it a lot easier for new users to find things without having to read through a lengthy tutorial or FAQ first.

You can also quickly find different categories or search for specific videos using the intuitive search bar at the top of the page. You can also easily browse through trending videos or watch your favourite channels right from the homepage with ease.

Compared to other services like Facebook or Twitter, finding what you’re looking for on YouTube is a lot easier than on those platforms- which makes it a great place for newcomers to learn and grow as creators.

On the other hand, one reason why some people prefer TikTok over YouTube is because of its auto-playing videos feature on the former platform’s sidebars vs YouTube’s request model. Auto-playing videos are usually prerecorded videos that play automatically when someone visits a certain website or app.

In addition, some fans prefer the younger hipper vibe that TikTok provides compared to YouTube’s more mature demographic target audience.

Another reason why some people prefer TikTok over YouTube is because of its younger demographic focus compared to YouTube’s focus on all ages under 18 years old.

While both platforms have preteens represented in their communities, TikTok caters to younger audiences by targeting teenagers specifically with its ‘hype’ filter system for rating videos.

Additionally, TikTok has also been known to remove accounts that feature mature content like alcohol or tobacco advertising despite its main demographic being teenagers- which may not appeal to all viewers interests depending on their age group focus

While YouTube provides extremely easy access for those with low computer literacy skills, many people already use YouTube regularly and are already invested in their communities there, whereas TikTok caters to newcomers or those who may not have access to a computer or mobile device for whatever reason.<

Overall, while both platforms have their pros and cons, it’s important to know how these two platforms compare in order to determine which one is best for you and your needs. Whether you prefer free expression over ease of access or prefer diversity over ease of use for all ages, both platforms have something for everyone who wants an easy way to share their creativity with others online.

Categories
SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Can I Use YouTube Videos on TikTok?

Given the size and reach of TikTok in today’s Internet-centric society, you could be forgiven for thinking the video-sharing platform had been around for much longer than the four years it has. And, like most social media platforms that centre around video-sharing (YouTube, Instagram, Vine, etc) TikTok has made many stars and a lot of money for its more successful users. It makes sense, then, that YouTubers would be looking to expand their brand to this relatively new upstart.

Of course, making content for YouTube is already a lot of work, so adding a new platform to create content for may feel a bit like an overwhelming task. The next logical question is “can I use YouTube videos on TikTok?” Doing allows YouTubers to get a footing on TikTok by leveraging their already significant body of work, exposing them to a new audience in the process.

But, is it allowed? Can you use YouTube videos on TikTok?

Yes, you can use YouTube videos on TikTok. There is no rule on the platform about not uploading content that exists elsewhere online. That being said, it should be your content.

Using Other People’s YouTube Videos

TikTok may not have a specific rule against uploading duplicate content to their platform, but they are subject to the same rules regarding copyright as every other user-generated content platform on the web. This means that they have a mechanism for reporting copyright infringement.

If you upload someone else’s YouTube content without permission, that YouTuber could get your TikTok taken down for copyright violation. Furthermore, while it is highly unlikely in this type of situation, that YouTuber could decide to sue you for damages.

Now, being realistic, the chances of someone going through the hassle and expense of suing you over a TikTok video are very slim. But it could happen, and you have to accept that risk if you decide to use someone else’s content in your TikToks.

Of course, you could ask that YouTube for permission to use the content, removing all of the risks in the process. You could also rely on fair use, but as we’ve talked about both on this blog and on the YouTube channel, fair use is a tricky thing to wield effectively, and can easily backfire on you if you rely on it to avoid ending up in legal trouble.

Using Your Own YouTube Videos on TikTok

Using your own YouTube videos eliminates this risk, of course. As we’ve mentioned, TikTok does not have a rule against uploading content that exists elsewhere on the web, and you own the content you’re uploading. So, unless you plan to put in a copyright complaint against yourself, you should be good to go.

The question then turns from can you do it to how do you do it.

The important thing to remember when cross-posting content across different platforms is that no two platforms are the same, and you need to tailor your posts to suit the platform they are being published on.

This can come in the form of hard limits, such as the length of the video. TikTok videos have an upper limit on the length of 60 seconds. In contrast, unverified YouTube users can upload videos as long as 15 minutes, and verified have no upper limit (though there is a limit on size).

Clearly, then, just uploading your YouTube videos wholesale to TikTok will not be an option in most cases. But beyond the hard limitations, there are other things to consider, such as the fact that TikTok users consume content differently from YouTube users. Or, more accurately, people go to TikTok for a different experience than they expect at YouTube.

TikTok is primarily a light-hearted platform where the content is humorous and entertaining. It is not impossible to succeed with more serious content, but it is less common. If you can make your TikTok video fit that light-hearted mould, you will stand a better chance of success.

You will also need to determine what your goal is. If you are just looking to grow a following on TikTok, you can focus on succeeding on TikTok alone. If you are looking to use TikTok to drive traffic back to your YouTube channel, you will have to find a way to balance your content between being entertaining and engaging enough to draw TikTok users in, while still leaving something for them to want that they will be prepared to head over to YouTube for.

Can I Use YouTube Videos on TikTok? 2

Can You Make Money on TikTok?

An ideal scenario in the world of content creation is one in which you can earn revenue multiple times for the same content. In this case, that would be uploading a YouTube video and earning revenue there, and then uploading that same content (modified as per above) to TikTok and earning more money there.

Well, good news! You can make money directly through TikTok in a very similar fashion to the YouTube Partner Programme. The TikTok creator fund shares a huge pot of money to its top performing content.

The bad news is that the barrier to entry is quite steep. In order to make earn revenue through TikTok, you have to be at least 18 years old, have at least 10,000 followers and have had at least 100,000 video views over the last 30 days. No small feat. Still, if you can reach those levels using your YouTube content, you will be growing your revenue disproportionately to the additional effort you’re putting in.

Final Thoughts

Like other popular video-sharing platforms, TikTok represents an excellent opportunity to expand your brand, drive additional traffic to your YouTube channel, and generally increase your skillsets when it comes to creating content.

The important thing is to remember that every platform is different, and what works on YouTube isn’t guaranteed to work on TikTok (or Instagram or Snapchat, etc). Always try and spend some time on the platform before uploading content to it. Get a feel for what works so that you can apply that to your own TikToks.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
BUSINESS TIPS DEEP DIVE ARTICLE MARKETING NEWS TIPS & TRICKS YOUTUBE

YouTube Is Quietly Boosting Short Videos As It Preps Its TikTok Rival For US Release — And Some Creators Are Seeing Big Audience Growth

  • YouTube is testing a new TikTok-like feature that allows creators to upload short vertical videos, called Shorts.
  • Ahead of its full release, some creators say they are seeing huge audience growth by posting short videos.
  • But for now, videos that appear in YouTube’s Shorts section don’t earn creators any money.

TikTok is top of mind for all the major social-media platforms.

Following TikTok competitors from Instagram (Reels) and Snapchat (Spotlight), YouTube is slowly rolling out its own rival in the US called “Shorts.” And in preparation for the launch, creators say YouTube is quietly promoting short videos, spiking engagement and reach for some channels.

While the full Shorts feature hasn’t launched in the US yet, creators are still able to upload short vertical videos that mimic TikToks.

Similar to TikTok videos, Shorts are vertical videos that can be up to 60 seconds long. YouTube announced the feature in September, and has been testing it officially in India, where it has added a short-form video creation tool and camera to the YouTube app.

Beyond India, some elements have been implemented as a beta test to the YouTube app, like a carousel (“shelf”) of short videos that appears in a section on the homepage and under videos.

YouTube is currently experimenting with different ways to help users find and watch short videos, and the company is testing adding a Shorts entry point on the Explore tab, the company said.

As YouTube prepares for a full Shorts launch, creators said a key to getting short-form videos into the special section is to add “#Shorts” in the title or description, though sometimes videos are added even if they don’t have the tag. YouTube confirmed that creators don’t need to use the hashtag but that adding it would increase the chance that a video would be shown on the Shorts shelf.

Some creators whose videos have been picked up by the Shorts shelf have seen runaway success in viewership,. I have even made a deep dive blog post to explain every fine detail and FAQs about YouTube shorts.

Daniel LaBelle, a comedy creator with 1.6 million YouTube subscribers, launched his channel in April to repost the TikToks he was making after his wedding photography business dipped due to the coronavirus pandemic.

“I posted for probably five or six months, built up 30,000 subscribers and then out of nowhere in November things exploded,” LaBelle said, adding that his channel went from 30,000 subscribers to over half a million within a month. “I think it was because of the Shorts, but I still don’t know for sure.”

Some of the short vertical YouTube videos LaBelle posted on a whim in the beginning of 2020 were being picked up by YouTube in November and added to the new Shorts feature, he said. LaBelle then noticed the view counts on those older videos begin to soar (his most viewed short has 23 million views).

“You can get a lot of attention on your channel by doing these short-form videos,” said Alex Sibila, a part-time YouTube creator with 4,800 subscribers. “Some of my Shorts are now my most viewed videos.”

Sibila is an electrical engineer and makes videos about electric vehicles and owning a Tesla. He uses the vertical video feature to share 30-second teasers that direct back to some of his full-length videos. His Shorts range from 20,000 to 50,000 views, which is more than the 1,000 to 5,000 average views his longer uploads attract.

Image result for tesla

“They are still shown on your channel as regular videos,” Sibila said of his short videos. “Then if you are on mobile they have the Short shelf, and that is where you get a lot of views. If videos are pushed out to the Short shelf then they are getting shown to a lot of people and that’s what is going to make them viral.”

As the battle for short-form video heats up, YouTube will compete against TikTok, Instagram, and Snapchat to be seen as a platform where creators can make money, reach new audiences, and build a sustainable business. Snapchat’s Spotlight and TikTok have each set up programs dedicated to paying creators on an ongoing basis.

Read more: Snapchat is minting overnight millionaires with its TikTok competitor but creators worry the gold rush will end soon

The biggest question YouTube creators have about the Shorts feature is whether it will earn them significant amounts of money.

Creators generally earn money on YouTube from the ads placed in their videos through YouTube’s Partner Program. How much money a creator earns from AdSense depends on the video’s watch time, length, video type, and viewer demographics, among other factors. YouTube also keeps 45% of the ad revenue, with the creator keeping the rest.

LaBelle’s short-form videos earn money when they are viewed in the subscriptions section of YouTube, where ads will play before the video. But if the videos are viewed in the Shorts section of the YouTube app, they don’t earn money because videos on the Shorts shelf don’t get ads or generate subscription revenue right now, the company confirmed.

Still, LaBelle said he is making more money off his short videos on YouTube than he is on TikTok, where he has 14 million followers.

“I am at a point where I am trying to prioritize YouTube as much as I can,” he said. “It’s been a fantastic income source as well, just being on YouTube and working with the AdSense program.”

But creators don’t know how Shorts will change when YouTube officially rolls out the feature in the US.

“YouTube just kind of threw this onto us without any warning or introduction,” said Rob Wilson, a content strategist at the YouTube analytics and growth platform vidIQ. “It still feels to me like a beta test that could change radically.”

But for now, creators are figuring out their own strategies and trying to get the most out of the feature, and the extra boost provided by the platform.

 

Sibila plans to post two under-60-second videos a week to share on Instagram Reels, TikTok, and YouTube.

“Trying to get people to click on those longer videos and check out my channel is tough sometimes, especially as a smaller creator,” Sibila said. “Now that I’ve started posting more Shorts, I’ve found that they can be incredibly viral and they are very shareable.”

“It’s super exciting,” said Kevin Parry, a stop-motion animator and visual effects artist. “The struggle for me has always been to make one piece of content and have it work on every platform. With most platforms now pushing shorter formats, I can make one piece of animation, or one behind-the-scenes clip and post it everywhere now.”

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Tik Tok (formerly known as musical.ly) is a social media platform for creating, sharing and discovering short music videos, think Karaoke for the digital age. The app musical.ly was used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app is now called Tik Tok, complete with a new logo, has all of the same features as musical.ly and allows users to create videos recorded in 15 seconds or less and share them across a community. The Tik Tok newsroom states:

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