End Card Screens External Links are a great way to gain more views and boost subscribers. In this tutorial I will teach you how to add end screens external links and edit end screens within the new YouTube Studio Video Editor system.
Add End Screens on YouTube Studio to engage your viewers and push them to playlists. This can help boost session watch time, increase your search ranking and get you more suggested views in the YouTube Algorithm.
Edit End Screens with YouTube Studio to improve click through rates on end cards. This will help redirect people to the videos, playlists and websites you want people to visit. Maybe add a link to a mailing list, facebook page or website you sell your services from.
Create YouTube Auto Subscriber Link can help you convert viewers into more subscribers quickly. Make it easier for viewers to subscribe by making a YouTube Channel Subscribe Link that you can share on social media and add to your channel page links.
YouTube Algorithm 2018 Playlist Series – Video Notifications & The Bell Icon // A deep dive into the YouTube Search Algorithm for 2018 and How To Use YouTube Notifications. Get more views and boost video velocity, increasing your watch time retention and over all search engine rankings.
The notification icon or bell icon is fairly new to YouTube. Late 2016 it is a way to guarantee push notifications are sent to your viewers and so you don’t miss any videos from your favourite YouTubers. This is effectively the new subscribe button if you always want to see a YouTubers content.
But how can this help you get more views and rank better? Initial views and traffic on a YouTube view helps the YouTube Algorithm in 2018 to judge how eneging your content is. The initial views, likes, comments and shares from your “notification squad” feeds the algorithm in its first hours which can lay the foundations for its future success.
As you may know, YouTube can be a fickle beast! I started YouTube in July 2013 (Channel – MrHairyBrit) as an experiment to try to understand how YouTube worked and how it could help me in my day job as a web developer. I soon found out that YouTube was a very engaging, friendly social media platform that rapidly become my new hobby and passion. I started to make 3 videos a week, a mixture of movie reviews, video replies (when they still existed), rants and funny news – slowly gaining YouTube Subscribers. Each time I would look at my videos and slowly work to improve on my camera framing, audio quality, and practiced on talking to a camera – all while on a tiny budget.
Roll forward to October 2016 – I had been on YouTube for 3.5 Years, made 600+ videos and kicked, punched, scratched my way to nearly 8000 YouTube Subscribers. Its a number I am proud of because during this time I had many successes and many failures, some great videos and some horrifically cringe worthy videos… but then I did something that helped my channel EXPLODED!
I gained 10K YouTube Subscribers in just 7 months!
Gaining 2000+ YouTube Subscribers a Month!!
After months and months of making 3 videos a week, not seeing any major changes to my monthly views, I felt I needed to shake up a few things. I started thinking “if a website had 600+ pages of content surely some of those should get traffic?!” So with that in mind I started researching YouTube Video SEO and here are….
4 Tips To Boost An Existing YouTube Channel – Gain YouTube Subscribers
Revive Old Videos – Redo Video SEO
After 3.5 years I had over 600 videos but many of them failed in the Video SEO game. I looked back over my old videos and was horrified to see how badly I had tagged them. I updated them with new more accurate Video Titles, Descriptions, Video Tags and added a new EYE CATCHING thumbnail. Using TubeBuddy, I would update 5-10 videos a day and over time some (not all) would be reindexed by YouTube and spring back to life again!
End Screens & Info Cards – Use The Tools YouTube Gives You
I personally find that 80%+ of my viewing audience now views me on Mobile devices, smartphones, iPad and other iDevices. This was something I had not optimised for when I started making videos in 2013. The old annotation system allowed you to add helpful links but mobile users couldn’t use them…. but they CAN use End Screens and Info Cards! Using TubeBuddy, I bulk added End Screens and Info Cards to all my videos helping to boost interaction with my mobile viewers, making it easier for them to watch more videos and subscribe to me!
The Power Of Playlists – Keep People Watching For Longer
I noted that some of my videos would get regular traffic. I collected my to 10-20 videos and built playlists around them. Each playlist would have theme that matched the top video and I placed that video at the top of the playlist, making the playlist a SERIES. This mean YouTube can then associate those videos to each other and suggests them more as the next video in the related auto-play video section. This also meant that I could use the video that was getting traffic to feed the other videos in the playlist with traffic, increasing overall watch time and views!
ASK – Make It Easy For Them To Become Subscribers
One thing that I was always shy of doing was ASKING my viewers to do something. I would hide it away at the end of the video in a rushed sentence just as the video was ending … “Please like, comment, share, subscribe and ill see you soon, goodbye!” – What this did was numb people to the Call To Action (CTA). Your CTA should be clear and direct! I have now moved my CTA to the WITHIN THE FIRST 30 SECONDS of the video and making it clear how to – “Hello Hairy Family and welcome back to another video. If you want to see more funny news remember to CLICK SUBSCRIBE for 3 Videos every week….” – This tells them WHAT to do and WHY, and this and rapidly increased my subscriber click through rate. Just goes to show, if you ASK, you will receive
With around 300 million active Social Media users and 500 million tweets per day, Twitter presents a potential that is difficult to ignore. The colossal site is now big news, and savvy businesses are using it to get their message across to the world – for free.
One of the most widely used and accepted internet-marketing strategies in the world today; Twitter offers an inexpensive and highly effective resource for online business enhancement. HD1 Web Design is one of the best services to help you leverage the channel effectively for your business. Whilst Facebook is the major Social Media player and has great role in all business brand awareness but don’t forget Twitter and YouTube in your social media plan.
What’s the point of Twitter? The huge popularity of Twitter can be attributed to its ability to satisfy people’s craving for immediate news. The site also appeals to the vast majority because it is concise, informal and conversational. Most agree that it is less time consuming and the 140-character limit pushes people to be brief and clever.
Showcase your company the best possible way in the virtual world using HD1 Web Design
This online ‘haven for humanity’ boasts of an enormous viral potential. No matter what your reasons are for being in twitter – business, personal or political – it offers the easiest way to spread the word. Twitter can also help you link with other popular social media channels including Facebook, LinkedIn and other networking sites. A distinct “buzz” online can do wonders for your business.
Real Time Connection With Customers
Most twitter users use the micro blogging site to share what is happening around them. We can connect your business message to what is relevant to your customers in real time thereby helping establish a connection with them. Posting great content and engaging with customers helps build credibility, which translates to more business.
Know Industry Trends
Twitter can help a business monitor discussions among customers about the particular industry and get a feel of what their potential buyers are looking for. You can keep abreast of industry trends and note changes in customer preferences. This will give you valuable insights and will aid you in making the right decisions in your business.
A Human Touch To Your Online Brand & Business
When you talk regularly about what your business does, you are giving it a human feel and not just hiding behind a business facade. Customers connect to you more when they are offered a better insight into your business goals, values and everyday dealings. You can trust us to portray your company in a manner that will appeal to your target section.
Twitter lends character to a business. The tone of your tweets can be informative and straightforward, casual or funny – it all depends on what image you want to portray about your brand. Apart from writing in the tone you prefer, we also help identify keywords that are relevant to your market; this helps your business to get into the flow of twitter traffic, making it easier for your potential customers to locate you.
All said, twitter is here to stay and can take your business to the next level. Twitter marketing involves several aspects and is best handled by our expert team of social media professionals at HD1 Web Design, who are well versed with the many nuances of the channel to help you achieve the best possible outcome. All social media sites have strengths for different businesses, we are here to help you make the most of social media and brand building for your business.
YouTube is a huge platform with millions of channels and maybe even billions of users watching hours & hours of video every second. This can be a huge needle in a haystack when it comes to companies or branding so you need to Build Your YouTube Brand, make it STAND OUT and drive authority.
I can be hard to get noticed but if you make your brand UNMISSABLE then it will help attract some attention. Here are 28 tips to Build Your YouTube Brand.
#1 – Choose your identity – Start to Build Your YouTube Brand
If you want viewers to subscribe to your channel and come back for more later, then they need to know what they are getting themselves into.
While there are endless YouTube video ideas to choose from, it is important that you have an identity. Whether that means talking about beauty, travel, sports, gaming, or anything that comes up in your life, make it very clear to the audience so that you get subscribers who stick around!
#2 – Follow a passion (yours and theirs)
First of all, make sure that YOU are passionate about everything you are saying and doing on your YouTube channel. If you don’t then none of the rest of the list will matter, and you won’t have any fun!
Once you know what you are passionate about, find the groups of people that are equally passionate and likely to make a large, loyal fan base. If you know that you love all Technology, then think about making great videos catered towards viewers who are passionate about virtual reality, or artificial intelligence.
If you become a trusted source in passionate niches, you will have a great channel.
#3 – Make great video thumbnails
Your video’s thumbnail is the first thing people see so make it count!
Boring, or grainy images are going to look weak beside other YouTubers who are competing for the same viewers so take a few minutes to make a great thumbnail and you will see the difference.
4 Tips for Better YouTube Thumbnails
1. Use closeups of your face: Humans like eye contact and this will catch their attention in search results!
2. Convey strong emotion: Strong emotion on your face can set the tone for the video and prime the audience for what is in store.
3. Use bright backgrounds: It’s all about being eye catching in a sea of YouTube results all over the screen. Bright screens get people’s attention, and also tend to create stark contrast with your main image.
4. Be consistent: It helps your brand to have similar thumbnails all the way across your page
# 4 – Show off a great channel logo
Your channel logo may be small, but it can say a lot about you. Don’t underestimate the first impression that people will see representing ALL the hard work that you put into your videos. Before creating images like logos and banners, you should make sure that you are making them the appropriate size
#5 – Use Awesome Art for your banner
The images that you use on your channel can influence viewers to hit that ‘subscribe’ button.
#6 – Make a compelling channel page
Your channel page is the home base for anyone looking at your body of work. First and foremost, make sure it looks pretty with the logo, banner, and thumbnail tips above. Now that you look like a pro, you should remember that some people might actually read (yes read!) your channel description. Use this opportunity to tell your story, and let your personality shine through.
This is an area where you can show off the benefits of subscribing to your channel, and use a call to action to try and get their sub while you have their attention. You can (and should) also organize your content with playlists. This will let any potential YouTube subscribers find the content that is most interesting to them quickly.
It also makes for a good viewing experience for anyone who wants to binge watch your videos
#7 – Add some contact info
If you are putting yourself out there on YouTube, and you want to build an army of subscribers, it helps to be accessible. Who knows what opportunities might come up – a fellow YouTuber might want to connect, or a fan might want interview you on their blog.
One thing is for sure is that if you make yourself hard to get a hold of, it is a lot less likely that golden opportunities will fall into your lap.
#8 – Have recurring segments
Recurring segments!What do the Tonight Show, Jeopardy, and Bill Nye The Science guy all have in common? RECURRING SEGMENTS! Audiences return again and again for DECADES because they like the reliable structure and familiar nature of their favorite shows. Think about how many clicks Jimmy Kimmel gets every time he posts a “Mean Tweets” video.
If you can come up with a handful of structured segments that you can perfect, you are guaranteed to get more views. People want to see the next segment that they know they are going to love.
#9 – Upload Often
YouTube viewers subscribe to channels that are clearly active and posting new videos all the time. If you are stingy with your posts, then there is no reason for them to follow you.
Try to start out with at least one video per week. That way you will quickly build a library of content that viewers can go back and watch, with a pattern that they know they can count on in the future.
#10 – Have a content calendar and stick to it
Calendars aren’t just to help you stay on schedule
With so much YouTube competition, your subscribers need to know that they can rely on you for consistent content.
Make 2 key decisions
How many videos will you produce each week?
When will you publish them?
Once you know these answers, your YouTube channel should run like clockwork for your subscribers. Try to hit ‘publish’ at the same time each day/ week.
DON’T OVER COMMIT – If you get subscribers with the promise of daily videos, don’t be surprised if you lose them when you downgrade to weekly episodes instead.
#11 – Choose good titles – Eye Catching
Along with the image, your video’s title will form a viewer’s first impression of whether or not you are worth a view.
People tend to click titles that are intriguing or useful to them. Using exciting terms like “Amazing” “Hilarious or “Unbelievable” tend to get people’s attention.
You should also think about driving urgency. Suggesting that watching your video will have an immediate benefit will get more views than static titles. Think about the difference between ‘How to dress better’ vs ‘How to start dressing better today’
#12 – Keep your titles brief but teasing
Don’t give everything away in one long sentence. Keep your video titles relatively short, and leaving them wanting more. Try to keep titles below 50 characters to have the best chance of people clicking on your video.
#13 – Cross Promote Your Videos to Build Your YouTube Brand
Always try to turn one view into many views! When someone is watching your channel, you have a few different opportunities to cross promote your other videos. The best ways are:
Mention a suggested video during your video
Include a call to action button as an annotation, or at the end
Put links to suggested content in your video description
#14 – Pick the right tags
Many YouTubers actually forget about tags entirely. What a waste!
Tags are a key factor in helping Build Your YouTube Brand and get your videos in front of the right people. They will inform the search algorithm when people are looking for content, and will also give new viewers an idea of what your videos and your channel are really about.
#15 – Include Annotations & End Screen Options
YouTube has built in excellent features to build in interactive moments during your video, as well as multiple calls to action at the very end.
Here is a helpful video Derral Eves.
#16 – Use keywords, and SEO to Rank & Build Your YouTube Brand
Speaking of titles, you should think very carefully about the specific words you use in those titles. They will have a big impact on whether new viewers can find you in the first place.
YouTube is the second biggest search engine in the world, and people everywhere are looking for answers and entertainment in that search box. Before anyone can subscribe to your channel, they need to find you first! That’s where keywords come in.
#17 – Use Google Trends to Build Your YouTube Brand
Using Google Trends is the best way to see what people are getting more and less interested in over time.
Why does this matter?
When the pros think about how to get more views on YouTube, they know that it helps to be talking about things that more and more people actually want to see. You aren’t going to attract a big audience reviewing season 2 of The Adams Family in 2017.
#18 – Use multi-part episodes – Extend & Build Your YouTube Brand
Who doesn’t love a little suspense?
If all of your videos are standalone pieces with no mention of a follow-up, then there is much less incentive to hit the sub button. However, if they want to know what happens next, then they are more likely to follow your channel long term.
#19 – Keep the audience in mind
If you want to get YouTube subscribers, then don’t just make videos that you think will be fun. Pay attention to trends in your niche. For example, if you talk about TV shows, make sure you know what shows are rising in popularity and make content geared towards that rather than only shows that you think people SHOULD want to hear about.
#20 – Always ask for a subscription
Whatever you need your viewers to do, don’t be afraid to ask! Many YouTubers miss out by forgetting to simply ask people to subscribe if they enjoyed the video.
Just be sure to keep the call to action quick and simple
In many cases we are looking for a lot of things – a like, a subscription, a click to our website, a follow on Instagram etc. Don’t overwhelm your audience with a check-list of ways they can help you. Pick one or two that are most important and mention them quickly at the beginning and end of the video
#21 – Use Channel Trailers
Channel trailers are an awesome way to establish what your channel is about, and why people should care. Just like a movie trailer is a fast moving clip that shows the best that a film has to offer and gets people excited for more, your channel trailer can be the difference between a viewer subscribing, or moving on to the next thing that catches their eye.
First of all, if your title and thumbnail catches a viewer’s attention, the next thing they will check out is the description. If you don’t have a compelling reason for them to stick around, they won’t make it far in the video.
Secondly, YouTube can’t listen to every word in your video, so it relies on descriptions for its search engine. This means that a good description can help you show up in search results for potential new subscribers.
#23 – Add a channel watermark
You can build in your own personalized watermark that will show up on each video. This is a subtle reminder embedded right onto the video content that the viewer should subscribe
#24 – Look for helpful resources
If you are reading Vlogging Guides, then you are already off to a good start ?
BufferBlog, Vlogging Guides, and communities like YTTalk can help you learn how to get more views on YouTube from fellow vloggers.
#25 – Attend Events
From local meetups, to massive international events, there are many opportunities to attend YouTube related events. Use these opportunities to network with other content creators, and meet your fans!
#26 – Learn from your most popular videos
If you want more YouYube views, it helps to know what has worked in the past. Use successful videos as inspiration for similar content and build a reputation for viral videos that people love to watch.
#27 – Avoid too many ads
Ads can be a good thing to let you make money on YouTube and fund great content, but don’t go overboard. You get several options on what type of ads you are OK with permitting on your videos.
While it might be tempting to go all out and try to maximize your earnings, keep your viewers in mind. You will get more views on YouTube if your subscribers think that you aren’t just in it for the money.
#28 – Be transparent with your audience
If you do want to make money with your videos, just make sure you are honest about it. For example, if you are being paid to review a product, mention that in the video. It doesn’t mean you can’t give your genuine opinion!
This doesn’t end with just money issues. You can gain a lot of trust by telling people what is going on behind the scenes and making them feel a part of your channels. Loyalty brings more YouTube views back to your channel then trying to outsmart the audience.
It is safe to state that every eCommerce Website business exists solely for its own good. The very first order of business, no matter what their motto states, is for the business to take care of itself and basically survive. This is the harsh, but necessary truth.
10 Reasons a Standalone eCommerce Website is better than eBay
1. Self branding
With your own stand alone website, you can brand yourself online. eBay, brands only eBay.
2. Operational doctrines
With a big platform like eBay, there are a lot of formalities and processes that go into running it. And in order to make more profits or position themselves in the market better, they could make operational changes that could adversely affect your business.
Say for example you are a children’s book merchant and eBay decides to form a partnership with a children’s book publisher thus rendering all third party children’s book merchants obsolete. How badly will that affect your bottomline?
3. You live by your own terms
With any platform, you have to live by the administrations terms. Whether or not you like them or they adversely affect your business is too bad.
4. You have full control
You decide what to promote and what to unlist on your stand alone website.
5. Less competition
On eBay, there are hundreds if not thousands of merchants selling the same thing you are, thus making the competition a little stiff. This is not to say that there will be no competition with a standalone website, because there will be. But at the very least, you only work to promote your business and not risk the chance that after all promotions, your buyers will click on the wrong item since there are many look-alike listings.
6. Better rates
Since there are no on-platform competing vendors, you can decide what rates to charge, as long as you keep within the market margins.
7. Better commissions
On your own platform, you get to keep all the commission. Well, at least there is one less party to split it with.
8. Your own design
With your own platform, you can let your personal taste show. Better design, a better user interface and better customer relations may be some of the few things that bring buyers to your platform.
9. Direct Traffic to your eCommerce Website
This will be one of your biggest challenges since eBay already has a built in following of millions. But once you have done enough promoting and your business has picked up, you will develop a loyal following of your own. This is much more satisfying from a personal achievement point of view.
10. It’s Liberating
This is the true definition of being your own boss. With your own platform such as the eCommerce Website Package from HD1 Web Design you are officially not piggybacking on anyone else’s hard work. This is one of the most liberating of feelings.
Every business needs to stand on its own feet. This is what your own stand alone website does for you and your brand. It liberates you and eventually makes you bigger and better.
Many businesses find it challenging to keep their website content as up to date as they would like and at an affordable cms website option. There are usually delays in getting new content online if you’re using a web design company due to workloads, causing the site to stagnate and provide your clients and visitors with outdated information. This is the primary reason why many companies are turning to Content Management Systems – CMS website design in the UK. You can stay up to date using in house staff or even yourself its that easy, now that has to be an affordable website option.
A Affordable CMS Website allows website owners to manage their sites without having any technical knowledge or experience in web design or HTML. It also minimizes the calls you have to make to your web design agency for changes to the website, as well as the time required to publish new content, which means that you can get your content online faster.
CMS refers to a product that separates the content of a website from its presentation or design, allowing the user to add content to the website without knowledge of the underlying technology.
CMS systems facilitate the production, administration, and publishing of web content and information, which makes it easy for anyone to manage content on their website.
To create or edit content, the user simply logs into the administration portion of your website (referred to as backend) using just your browser, without requiring any software.
In the backend, you can add or edit pages using a word processor-like interface, save the changes, and then the webpage is instantly updated and displayed to viewers on the actual site (referred to as frontend).
Benefits of using a CMS
There are many benefits of using web content management systems, beyond just the ability to add, edit, and delete pages easily on your website. You can also add images, audio and video files, and PDF files; create links to redirect users to other pages or websites; edit your website’s navigation; and create and edit galleries and forms yourself.
Many offer advanced SEO features that boost your website’s SERP, and there are lower website maintenance costs in the long run.Â Its worth saying at this point HD1 Web Design offers some great SEO packages and also custom SEO options.
Generally, website CMS offer you a lot of control, but their real appeal is the ability to add custom design. It is at this point that your web designer takes control over how things will look, instead of just adding content in a predetermined way. You don’t have to settle for a design that just looks okay, but you get a personalized design for your CMS that makes your business presentable.
Where can you get an Affordable CMS Website Tool?
There are many affordable web CMS, but they tend to have a standard look that is not very appealing, unless you customize them with great design and plug-ins. The most popular open-source systems are WordPress, Joomla, and Drupal. A web design company such as HD1 Web Design can offer you a great affordable website that is unique in design and with WordPress it is great in function and user friendly too. Our coders are happy customising the website for you, to really make it your own. We can also offer Joomla and Drupal options.
Compared to the others, WordPress stands out for its ease of use. Additionally, it is the main CMS HD1 Web Design use, so I am happy to say we are experts.
Many companies need that very “stand out” look so its best to develop their ownÂ look for WordPress, which involves creating a look from scratch: a task that requires excellent grasp of CSS and PHP, the programming language used for WordPress, this is really where HD1 Web Design come in.
Many CMS are customizable, so you will want to work with a professional CMS website design company in the company. These companies know the best add-in software for your project and have good understanding of the CMS software, so they can add the features you desire, custom or otherwise.
WordPress can be a wonderful tool for web developers and website owners. Its easy to use, flexible and used by many large companies like the Wall Street Journal, Energizer Batteries and Universal Pictures! All you need is a few WordPress Tips and you can master the WordPress system like a pro!
The text widget is pretty handy that comes with WordPress. You can easily create a widget of text in a sidebar or footer area. And if you tick that box, it will break the paragraphs for you.
But what if you want to do something a little fancier? Maybe a simple link to purchase your eBook. The good news is that the text widget works with HTML. The bad news, not all of us know HTML. So here’s a workaround.
Open a new post or page. Don’t worry, you won’t be publishing it or saving it. Now go in and format the text, add an image, add links, all that good stuff. Remember, as you are doing this, it’s going to fit in a widget area, for instance, a sidebar, and will only be so wide. If you are adding images, keep that in mind. What you end up with might be something like this.
Now that you have formatted it, simply click on the text tab and copy the HTML or what I call the blob of code.
Now we head back to your widgets. Place the text widget where you want it. In this example, I am using the primary sidebar.
Now if we go and look at our site, we will find a nice little formatted widget, ready to go!
Here’s an extra tip. If you have a lot of images you need to put in various sidebars or widget areas, and don’t want to go through this each time, I highly recommend the Image Widget.
2. What Homepage? – WordPress Tips
When you install your theme, you often get a homepage by default. And depending on your theme, it will decide what that page looks like. In a lot of themes, it just defaults to the list of your blog posts, like this homepage:
Or maybe it looks like this.
But what if you have decided you just want a simple homepage. Maybe something like one of your inside pages. You looked at the demo and thought something similar to the content with the sidebar on the right would work. But how the heck do you do that? And what about your blog? You want that to go inside somewhere.
First, you will create your page. For the sake of ease, I am naming it homepage.
I save that and of course could have added any images or video as well. Now I go in and create my blog page. Name it, choose blog over on the right hand side under Template, and save. No content needed. This will automatically make it your blog index page.
Now you are going to do your magic. Choose Reading under Settings and you will get this page.
Now you are going to do three things:
Tick A static page
Choose Homepage or whatever you titled your homepage from the Front page drop-down menu.
Choose Blog or whatever you titled your blog from the Post page drop-down menu.
Save, and go check out your brand, spanking new homepage.
3. Underscores vs. Underlines – WordPress Tips
When you are naming files, some people tend to use underscores instead of dashes. Something like this:
Your media files would be an example of this as well. In any case, it’s best to keep it to dashes. Why? Because Google looks at underscores as joiners. That means it looks at it as one word. And that sucks for the Google search engines.
4. !#%!# Doublespace
You are typing along in your editor in WordPress, and you do a return. Damn, just this one time you want no space between the lines.
There are two simple solutions.
Click on your text tab, now delete the space.
Or use the old standard key combination of:
shift > return
5. Bad “Admin,” Bad
Are you still using Admin for your username? Or maybe someone else on your site is? In any case, time to get rid of that bugger. You see, anyone can easily find out your username if they know how. But those bots that roam in packs on the internet looking to break into WordPress sites, they are set to try Admin first. So in reality, you are giving them half of your login by using it.
There are a few steps to doing this, as you cannot change a user admin.
Create a new user name
While you are logged in, add a new username. Make sure that you give it an Administrator Role. Also you will need to use a different email, because two users cannot have the same email. You can always change that later on.
Log Out and Log In
Now log out and log in with your new user name. Once you are back in, go into your User list and find that old Admin user.
Time to get rid of it. But there is one very important step here. When you click on the delete, this screen will show up. Now since you may have already created various posts and pages while using that Admin user name, you don’t want them to go away. So make sure to tick the box “Attribute all posts and links to ” and this will be your new user name and the one you are logged into now.
That will do it.
6. Who Gives a Damn About You?
This isn’t so much a functionality of WordPress, but an important tip. I have had people who either choose not to create an about page or if they do, decide to hide it in the navigation. Make sure it’s prominent! These days visitors to your site want to know who is behind the blog or business. In fact, I know many sites where the About page is the second most frequently visited page.
7. You Said It’s Where?
Here is a story for you. Someone is using WordPress. They have comments open on all the posts. But they are creating one post where they want the comments closed. When they Google it, they find all they need to do is untick the box on the post editor page, under Discussion, where it says Allow Comments. Well, they don’t see that. They look and they look and they look. Google it more, same answer. It’s driving them nuts. Maybe a stiff drink will help.
Whatever the end results are, they typically find that somehow it got unticked in the Screen Options at the top of the page.
A lot of pages in WordPress have Screen Options. This allows you to declutter what shows on that screen. You can hide the stuff you don’t care about or need to see.
For example, on the page when you open the dashboard. Don’t care about WordPress news? Or maybe something else there that just clutters the page for you? You can do the same thing.
Or on your Post page. As you add plugins, more stuff shows up in each row. Maybe it’s time for some cleanup there as well.
Just remember, if you can’t find it, before you grab that nearest bottle of booze in frustration, check out your Screen Options.
8. Where The Heck Are They All Coming From?
Are you finding a lot of new users showing up in your user page? People who are subscribing to your blog through your RSS? Well, unless you have a plugin that requires this box to be checked, make sure it’s not.
9. Full Posts Are Not Meant For Your Blog Page
Have you ever landed on a blog index page, or blog page that has the full posts listed and the page goes on and on? For example, look at this theme demo.
To make your blog page more user-friendly, try placing excerpts or the first several words of the post instead, so people have to click through.
Let’s look at this single post that is pulled out from that first screenshot.
Do you notice something missing? First off, there are not share buttons if you are using them. Likely you don’t have them on your blog page, just on single posts. And where are the comments? What if I want to leave one? As you can see on this screenshot, both are there, resting at home nicely on the single post page.
You want people to click through from the blog page to the single post page for this very reason.
10. Don’t Have Share Buttons or Open Comments on Pages
I see this all the time: people putting share buttons on the service pages or about page. Or even worse, comments. Those two tools are primarily meant for blog posts. You don’t need them there. Likely no one wants to comment on a static service page. And I doubt very many people will choose to share your about page. In fact, they are just additional distractions and will tend to lead people away from your important content.
“Hey folks, go and look at Bob’s contact page. I think you should contact him.”
Or leave a comment
“Cool contact page you have here. I think I’m going to use it to ask you something. Oh, and by the way, what contact plugin do you use?”
11. Don’t Get All Permalinky
You will be likely setting up your permalinks when you build your page. If you choose to change these down the road, likely all in-bound links will be broken. Sure, you might think that you can do redirects, but on all your pages? Not! So set these in the beginning and live with them. By the way, the most commonly used permalink is Post name.
You can also edit the permalink for posts and pages. Again, same warning. Do this if you want when creating the page or post. If you really have to change it here later, consider doing a redirect.
12. Creating a Dead Link in Your Navigation Bar
Have you ever created a navigation bar with the main button acting like more of a header while listing your services below that? For example, here I have services and then links to all the separate services. But when doing it this way, often you find you need to create a Service page. What happens is that you create this page and basically add content to it, explaining these services and links to them. Sometimes that can be okay. But other times it’s just one more click-through for your weary reader.
So let’s create a dead link, at least that is what I call it. You will go into your menu and we are going to replace that WordPress Services page.
Under Custom Link, put a # in the URL field and then label it services. Note, you will not be able to add it to your menu unless there is something in that URL field.
Now delete the WordPress Services page in the menu, and move this custom link to its spot.
If we go back to the site, you will see that when we roll over it, it no longer links to a page, but becomes the header for the services listed under it.
But wait! Do you notice that little icon that shows it’s a link still appears when you roll over it. So someone might still try to click on it, only to be frustrated that nothing happens. Ugh! From what I have heard, this is the best practice of doing this. But I take it further.
Go back into your menu, open that custom link, and remove the #.
Now when you go back to the site, and roll over it, no longer is that link icon going to appear.
Now I do admit this can cause some issues for accessibility, but sometimes I feel you just gotta do what you gotta do.
13. Those Nasty Buttons
There are really two buttons that bug me in the post and page editor window: underline and full justification. There they sit, next to each other, like partners in crime.
The reason is this:
Underlines: What do you think of when you see text underlined? You think link. It’s pretty natural. And there is nothing more frustrating than clicking on it and only wondering it was a screw-up. And the site owner person gets emails telling them their link is broken. In fact, you may have been tempted to click on the underlined words two buttons. Typically underline is used for emphasis and you are better off bolding or italicizing.
Full Justification: In print and magazine newspapers, it worked. But it makes for hard reading on the web. Compare this paragraph with the others on this page.
Since 2008, I have taught thousands of people in groups and individually—online and in real life. But what most people don’t know about me is that I owned my own marketing firm for more than two decades. So when you attend one of my workshops, or hire me to for online or in-person one-on-one coaching or training or provide you with group training, you also get my 20+ years of marketing, design, and entrepreneurship experience—all at no extra cost.
And even worse, on mobile it can really suck.
14. Avoid Abandoned WP Installs
Again, not so much a feature, but something to be aware of. In a nutshell, all those sites you started, or used for testing on a live host, need to be either deleted or kept updated. The reason being, especially if they are sub-folders, if you let WP and plugins and themes become outdated, they are easier to hack. And as a friend in security told me, “If they can get in there, they are more likely to be able to get into your main site, no matter how secure you have it.”
15. Don’t Muck Up Image Names and Alt Text
If you want your images to play a role in your SEO, make sure you do it right. This is not an in-depth explanation, but rather something to make you aware.
It’s best to name your image file something relevant before uploading it to your media library. As you can see here, the original File name is: iStock_000004659301XSmall.jpg. Not much good there unless someone is searching for that (and that is highly unlikely).
You can add a title, which is important, but it won’t change the file name.
Do include an Alt Text no matter what. Google frowns on empty Alt Text.
Beyond that, what you decide to put in there will depend on several variables. So you might want to do a little research.
16. How Long Should My Posts Be?
Okay, I changed this last one from my presentation because I wanted to quickly address this issue. We all struggle to find that perfect blog post length. It can be argued till the end of the world. In reality, there is not perfect length. Here are two things to know.
Up to a limit, longer articles have better chances with Google. But they should still focus on style, structure and quality content.
2. Google does not like posts or pages that are less than 300 words.
So that’s it: 16 random tips. Of course there are a ton more, and you may already be aware of most of these. But from having worked with hundreds of beginners, I can tell you that these float to the top of the list.
When you’re designing your website, one of the first things to consider is how you will grab your visitors’ attention. For example, your homepage, header and template are just some of the aspects of your site that you can customize to really leave a lasting impression. You can use animation, parallax scrolling and lightboxes to really wow and woo your visitors so they keep surfing your site. There are so many web design tips and tricks you can easily implement and we’ve compiled some unbelievable WordPress websites to help inspire you to take your website to a whole new level.
The Power of Animation – Web Design Tips
Footwear designer, Tamar Shalem, uses the power of animation to really hook her site visitors. The minute you arrive to her website, you quickly realize it’s not just another shoe store. From an animated header with adorable menu icons, to the snazzy, moving shoes and flashing message indicating her blowout sale, it’s safe to say we won’t forget about this online store.
Captivating video backgrounds – Web Design Tips
This website, a full service concrete specialist service provider, features a unique video background specific to their business. If you want to make sure your site visitors understand what your business is all about, try adding a video background or a little bit of animation to your website. Be sure to choose media that accurately represents what you do or is vague enough to keep your visitors curious.
The alluring effect of parallax scrolling – Web Design Tips
Adding dimension to your site is a great way to lure your visitors in. Take notes on this fashion photography website that incorporated a parallax scrolling effect. Parallax refers to the popular scrolling effect when your website background image moves slower than an image placed in the foreground. Here at HD1, we just can’t get enough of parallax scrolling and this website is just one example of parallax implemented to perfection!
The thousand word gallery – Web Design Tips
Since images are often far more powerful than words, a beautiful gallery within your website is an excellent way to demonstrate what you do and capture your visitor’s attention right away. Photographer Joern Pollex artfully uses a gallery to show the breadth of his photography skills.
The clever duet between text and image
Can you make your visitors laugh within seconds of viewing your site? If so, you’re sure to get them interested in you and your brand. This website implemented a brilliant collaboration of text and image to make an instant and lasting impression.
Include high quality images
You don’t have to have a photography portfolio to have high quality images. As we’ve stressed, a photo gallery is the ultimate way to appeal to your site visitors. From an impressive full-screen image on his homepage, to a breathtaking photo gallery, Dory Younes transported us into his world in minutes. Another neat trick? Fixed headers. Fixed headers stay put at the top of the page, even as your site visitors scroll downwards. This nifty trick is great for your UX, or user experience, since it helps users easily navigate your site.
The musical header
We talked about having a video background or animation that clearly shows off the purpose of your website. On the same token, if you’re a musician, why not greet your site visitors with a taste of your music? Musician Mickey Factz has one of the most creative headers we’ve ever come across. A personal touch like this goes a long way.
A splash of colour
This Florida-based beauty salon used a few different elements in their website that make it a total success. From a logo that stays put (and always reverts back to their homepage) to an attractive turquoise overlay, their website is striking and fierce, like a hair salon’s site should be. Bonus? Their informative blog!
Increase Video Engagement with YouTube End Screens and Cards
Over the last 10 years mobile browsing has seen a huge shift towards mobile devices such as smartphones and tablets. New websites are now built with Responsive Website Design in mind to maximise the traffic engagement you can get from mobile smart device users. YouTube has also seen a massive boost in smartphone and tablet views and now you can add YouTube End Screens and YouTube Mobile Cards (YouTube Cards) to grab mobile viewers and get them to interact. This blog is here to help you get the most out of YouTube End Screens and Cards!
Do your favorite YouTube creators have a fancy closing screen that encourages you to keep watching their videos? For example, here’s one from Saturday Night Live:
You can create a customized end screen, too. They help keep viewers on your channel by suggesting other videos and sites they can check out. Here’s how to do it:
Navigate to your Video Manager, tap “Edit,” and select “End screen & Annotations” from the drop-down menu:
From there, you’re taken to the End screen creator studio, where you can play around with different templates and background to determine how you want your end screen to appear. Then, click the “Add element” menu to decide where you want to send viewers from your end screen.
Any YouTube creators can add an end screen to customize their channels. Here’s an explainer article with more details and inspiration ideas.
How to Add a YouTube Mobile Card (YouTube Cards)
You can use cards to advertise products used in your videos or links on your website you want to market on YouTube. If viewers tap the “i” in the upper-right hand corner of a video, the cards expand, as in the example below:
To add a card to a YouTube video, head to your Video Manager, tap “Edit,” and select “Cards” from the drop-down menu.
Then, choose where in the video you want cards to appear, and tap the “Add card” drop-down menu to choose what you want the card to promote. From there, customize the content that will appear to viewers when they tap the “i” while viewing your video: