Tag: #adpocalypse

YouTube Monetization Icons Explained – Adpocalypse Update

Post author By Alan Spicer - YouTube Certified Expert
Post date 10 November 2017

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Adpocalypse Demonetization YouTube Icons have arrived and its time we explained what the YouTube Monetization Icons mean, how to monetize YouTube Videos and why your YouTube videos have been demonetized. How to appeal a YouTube demonization and what affects a YouTube video being confirmed as Advertiser friendly or not.

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How Do YouTubers Make Money? – Adsense and CPM

Post author By Alan Spicer - YouTube Certified Expert
Post date 27 July 2017
2 Comments on How Do YouTubers Make Money? – Adsense and CPM

How Do YouTubers Make Money? and How Much DO YouTubers Get Paid are the 2 most asked questions about How YouTubers Make Money Online since the start of the YouTube Adpocalypse . Make money online with YouTube videos, Google Adsense and YouTuber Advertising is a balance of content, youtube views and advertising CPM rates.

How To Make Money Online is a common question asked in forums and YouTube groups. Making money online can making money on YouTube can be easy but it can also be complicated if you don’t understand the terminology.

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5 Unknown YouTube Tips And Tricks

Post author By Alan Spicer - YouTube Certified Expert
Post date 20 June 2017

Secret Unknown YouTube Tips & Features

YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks

Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?

Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:

1. Make any YouTube Video into a GIF

You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx”

Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.

Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.

2. YouTube Disco Your YouTube Videos

You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.

Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.

You can also set it to play the current top hits and it will tell what videos are most popular at the moment.

3. Slow Motion YouTube Videos

There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.

If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.

Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.

4. YouTube Leanback – YouTube and Chill

YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.

This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.

Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.

All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.

5. Google Video Quality Report

Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.

Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.

The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.

Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.

https://www.google.co.uk/get/videoqualityreport/

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Other Useful Unknown YouTube Tips Blog Posts

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5 Tips For New YouTubers – YouTube For Beginners

Post author By Alan Spicer - YouTube Certified Expert
Post date 19 June 2017
3 Comments on 5 Tips For New YouTubers – YouTube For Beginners

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Tips For New YouTubers Just Getting Started

YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.

If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?

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1. Brand yourself early on

Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?

One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.

2. Create a regular schedule

Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!

Mention your schedule at the end of each video
Include your schedule as part of your channel art
Remind fans on social media

3. Strive for originality

Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!

Here are some more tips for new youtubers in our blogs!

4. Be patient about income

Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.

5. Be yourself

It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.

Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!

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Get Advertiser Friendly #Adpocalypse – Advertising Guidelines & Monetization on YouTube

Post author By Alan Spicer - YouTube Certified Expert
Post date 10 May 2017

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Are You YouTube Advertiser Friendly?

In 2012, YouTube began de-monetizing non advertiser friendly videos based on new advertising-friendly guidelines. This is not done by people, but by an algorithm that looked at the metadata of videos and other factors to decide whether it is likely to be something an advertiser wouldn’t want to be associated with.

Over the last five years, this advertiser friendly algorithm has regularly removed videos from the pool of advertised-upon content. However, when much of the YouTube community started looking into this process after it hit the news in August 2016, they realized that the algorithm can be over-sensitive. Creators provided examples of videos that talk about subjects like depression, LGBT rights, world events and news, acne scars, refugees, antibiotics, and more, which were deemed advertiser-unfriendly and de-monetized. Many of these videos, when reviewed by a human, were manually granted monetization.

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What is Advertiser Friendly? Advertising-Friendly Guidelines

YouTube’s guidelines cast a broad net (a little too broad, in my opinion).

Sexually suggestive content, including partial nudity and sexual humor

Violence, including display of serious injury and events related to violent extremism

Inappropriate language, including harassment, swearing and vulgar language

Promotion of drugs and regulated substances, including selling, use and abuse of such items

Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown

While the exact criteria aren’t known, key words in title & tags seem to play a significant role. For example, the channel “Healthcare Triage,” which talks about healthcare policy realized they had 27 videos flagged because–in talking about prescription drug costs, the opioid epidemic, and treatments for diabetes–the algorithm thought those videos were celebrating illegal drug use. This was possibly due to the tag “drugs.”

WHY DOES YOUTUBE DO THIS?

YouTube needs to create a brand-safe (advertiser friendly) environment in order to maintain and grow the platform, including the Adsense monetization that creators benefit from. They need to be able to guarantee to blue chip companies that there is control over what their brand appears alongside. The Internet Creators Guild is aligned in finding ways to increase ad rates in order to make careers for professional online creators more sustainable. However, we expressed some concern about this issue and suggested (1) more human spot checks (2) an easier way to sort and review in video manager (3) refining the algorithm.

NOTIFICATIONS & APPEAL

Whereas it was previously unclear if a video had been demonetized, YouTube started rolling out features in 2016 in order to:

Let you know when a video has been de-monetized.
Show a notice next to all de-monetized videos.
Allow you to request a manual review of a de-monetized video.
Re-monetize videos that the appeal process finds to be not in violation of YouTube’s ad-friendly policy.

When your video is de-monetized, this little yellow $ shows up.

Based on the ICG’s investigations, it looks as if re-monetization (if it happens) occurs in between 12 and 24 hours after a manual review is requested.

According to a YouTube representative, overall, less than 1% of partner videos have been de-monetized, and the appeal process is currently taking around 24 hours with a high rate of re-monetization.

WHAT DO YOU NEED TO KNOW AS A CREATOR?

It’s not the case that YouTube won’t be monetizing channels that cover current events or world news. But it’s worth being aware that creators who speak on sensitive subjects may be particularly affected by the algorithm erroneously de-monetizing videos.

Erroneous de-monetization will always result in lost income. Even now that the notification & appeals process is in place, a video could still be de-monetized for hours or days after upload while the manual review is pending. That could particularly hit hard at timely or viral content (which often means news-related and sensitive-subject videos).

We hope the new appeals process can help YouTube refine this system. In gathering data on videos that creators are submitting for manual review and studying what gets re-instated, the platform has the opportunity to refine the algorithm.

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How to Increase YouTube CPM

Post author By Alan Spicer - YouTube Certified Expert
Post date 3 May 2017

Increase YouTube CPM – Earn More On YouTube

YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passion but its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?

Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.

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What is CPM? – Increase YouTube CPM

CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.

Introducing eCPM

eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.

For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.

How to Improve CPM – Increase YouTube CPM

There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.

1. Target strong CPC keywords – Focus your content to Increase YouTube CPM

This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.

You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to.

If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50” You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.

I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.

2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM

Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.

3. Create more content – More videos = Increase YouTube CPM

Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.

My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM

CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this. Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.