UK Based - YouTube Certified Expert Alan Spicer is a YouTube and Social Media consultant with over 15 years of knowledge within web design, community building, content creation and YouTube channel building.
If you’re considering starting a podcast, YouTube offers a unique platform to host your content. With its rich ecosystem of creators and users, YouTube provides a fantastic opportunity for your podcast to be discovered by new audiences.
Additionally, the platform’s recent support for podcasts and its integration with YouTube Music mean that your podcast can be easily found and enjoyed by listeners across different platforms.
What is a Podcast on YouTube?
On YouTube, a podcast is structured as a playlist, with each podcast episode represented as a video within that playlist. Full-length episodes should be organized in the order in which they should be consumed. If your podcast has multiple seasons, they should all be included in the same playlist.
Benefits of Podcasting on YouTube
When you create a podcast on YouTube, you can enjoy several perks including:
Inclusion in YouTube Music
Podcast badges on watch and playlist pages
A spotlight on youtube.com/podcasts to attract new listeners
Official Search cards
Easy discovery from the watch page to help listeners find your episodes
Recommendations to new listeners with similar interests
Improved search features to help your audience find your podcast
However, please note that some playlists may not be eligible for podcast features, even if they are designated as podcasts. This can occur if the content isn’t owned by the creator, for example.
How to Start a New Podcast on YouTube
Creating a new podcast on YouTube is simple and straightforward:
Within YouTube Studio, click Create, and then select New podcast.
From the pop-up, select Create a new podcast.
Enter your podcast details, including the podcast title, description, visibility (public or private), and a square podcast thumbnail.
Click Create to save your new podcast
Remember that each podcast episode on YouTube is represented by a video. MP3s can’t be turned into podcasts on YouTube. To create a podcast, upload or add videos to your podcast’s playlist
Adding Episodes to Your Podcast
You can add episodes to your podcast by either uploading new videos or adding existing videos:
Within YouTube Studio, go to Content, then Podcasts.
Select your podcast.
Click Add videos, then either Upload videos (for new videos) or Add your existing videos (for existing videos).
For new videos, upload the videos that you’d like to add to your podcast and enter the video details. Click Create to save changes.
For existing videos, select the videos that you want to add to your podcast. Click Add to playlist and select your podcast from the list. Click Save to add videos to your podcast
Other Useful Features
Setting an Existing Playlist as a Podcast
If you have an existing playlist that you’d like to designate as a podcast, you can do so by:
Within YouTube Studio, go to Content, then Playlists.
Hover over the playlist that you want to designate as a podcast.
Click Menu, then Set as podcast.
Review your podcast’s details and add a square podcast thumbnail. Podcast details include title, description, and who can view your podcast on YouTube.
Click Done to confirm your changes
Editing the Order of Episodes
To edit the order in which your episodes are consumed, reorder them within your podcast playlist:
Within YouTube Studio, go to Content, then Podcasts.
Click Edit on the podcast that you’d like to update.
From the podcast details page
I’m sorry, I couldn’t find any information about a feature to automatically order podcast episodes by release date on YouTube. It appears that the default order of episodes within a podcast playlist needs to be manually set in the YouTube Studio.
Here’s how to do that:
Within YouTube Studio, go to Content and then Podcasts.
Click Edit on the podcast that you’d like to update.
From the podcast details page, click on the Default video order menu and choose how you want your videos to be sorted.
Click Save in the upper right-hand corner to confirm the changes
The following tables showcase the growth and adoption of podcasts:
Table 1: Growth of Podcast Listeners (United States)
There’s a common misconception that YouTubers are paid for the number of downloads a video gets. The reality is a bit more complicated.
YouTube’s monetization system is structured around views and advertisements, not downloads.
Let’s dive deeper into this topic and dispel any lingering confusion.
How Are YouTubers Paid?
At its core, YouTube’s payment model primarily relies on advertisements and views, not downloads. It’s also important to note that not all views are created equal.
Ad Revenue: This is the primary source of income for most YouTubers. Advertisements that appear before, during, or after a video are what generate income. The YouTuber is paid a share of the advertising revenue from these ads. This payment is usually calculated based on Cost Per Mille (CPM), meaning the cost per thousand views. The average CPM varies between countries and genres, but as of 2021, it ranged from $0.25 to $4.00 in the United States.The niche in which a YouTube channel operates can significantly influence the CPM rates. The rates vary based on audience demographic, engagement, and demand from advertisers.Here’s a rough estimation of average CPM rates across various popular YouTube niches:
YouTube Niche
Average CPM Rates
Tech
$4.00 – $6.00
Finance
$8.00 – $12.00
Gaming
$2.00 – $4.00
Beauty and Fashion
$3.00 – $6.00
DIY and Crafts
$2.00 – $4.00
Health and Wellness
$5.00 – $7.00
Food and Cooking
$3.00 – $5.00
Travel and Lifestyle
$2.00 – $4.00
Education
$4.00 – $7.00
Entertainment and Comedy
$2.00 – $4.00
It’s important to note that these are rough estimates and actual rates can vary significantly. Factors such as viewer location, viewer age, and seasonality also play a role in determining CPM rates. Moreover, these rates are subject to change as market dynamics evolve.
YouTube Premium: This is a subscription service offered by YouTube. It allows users to watch ad-free videos, access YouTube Originals, and play videos in the background. When a YouTube Premium member watches a video, the creator is paid out of the subscription fee. This income depends on the total watch time by YouTube Premium members.YouTube Premium revenue is split between all the creators a subscriber watches in a given month, based on the watch time. So, it’s hard to give concrete figures for individual channels, but we can certainly share a rough understanding of how the funds are divided.Please note, the following percentages are approximate, and actual percentages may vary:
YouTube Premium Revenue Breakdown
Approximate Percentage
YouTube’s Share
45%
Creators’ Share
55%
YouTube usually takes approximately 45% of the total revenue as their share, leaving around 55% to be distributed among creators. The portion a particular YouTuber receives is calculated based on the amount of watch time they generated among YouTube Premium viewers.
For instance, if a user watches one YouTuber A for 20 hours and another YouTuber B for 10 hours in a month, YouTuber A will receive twice the share of YouTube Premium revenue compared to YouTuber B from this particular user’s subscription fee.
Channel Memberships and Super Chat: These are features that allow fans to directly support their favourite YouTubers. Channel Memberships allow fans to pay a monthly fee for special perks, while Super Chat lets viewers pay to have their messages highlighted during a live chat.YouTube also enables creators to earn through features like Memberships and Super Chat. These features allow fans to directly support their favourite creators. Here’s a breakdown of how much creators earn from these revenue streams:
Revenue Stream
Fees and Splits
YouTube Memberships
70% to Creator, 30% to YouTube
Super Chat
70% to Creator, 30% to YouTube
For YouTube Memberships, creators receive 70% of the membership fee after local sales tax is deducted. The rest goes to YouTube. As of my knowledge cutoff in September 2021, there were three default price points: $4.99, $9.99, and $24.99 per month, but these prices can be adjusted based on the creator’s preference and local currency.
Super Chat, on the other hand, allows viewers to pay to have their messages highlighted during a live chat. The fee breakdown is the same as Memberships – creators receive 70% and YouTube takes 30%.
Remember, these splits apply after any local sales tax and, in the case of iOS purchases, after the app store’s transaction fee is deducted. This can significantly affect the net revenue a creator receives. As a result, the actual earnings for a creator might vary significantly based on several factors, including their location and the platforms their viewers are using to purchase memberships or send Super Chats.
Merchandise Shelf: This feature allows YouTubers to showcase their official merchandise right on YouTube.
Brand Partnerships: Many YouTubers also earn money through sponsorships and partnerships with brands.
The following table illustrates the most common revenue streams and their average rates:
Revenue Stream
Average Rates
Ad Revenue (CPM)
$0.25 – $4.00
YouTube Premium
Varies
Channel Memberships
$4.99, $9.99, $24.99 per month
Super Chat
Varies
Merchandise Shelf
Varies
Brand Partnerships
Varies
Please note these rates are just averages and actual rates may vary greatly depending on numerous factors such as the YouTuber’s audience size, engagement, location, and video content.
So, What Happens If You Download a Video?
When a user downloads a video, it doesn’t directly contribute to a YouTuber’s income. The YouTuber gets paid when a viewer watches the video on YouTube’s platform, not when it’s downloaded. Downloading a video often means viewing it offline, which bypasses YouTube’s ad-serving platform and therefore generates no ad revenue for the YouTuber.
It’s worth noting that downloading YouTube videos for offline viewing without explicit permission from the creator is against YouTube’s terms of service. YouTube does provide an option for offline viewing through YouTube Premium, but this doesn’t involve downloading the video in the conventional sense. These views do count towards the total views and generate revenue for the creator.
Conclusion
In summary, YouTubers are not directly paid for video downloads. Instead, they earn money through ad revenue, channel memberships, Super Chat, the Merchandise Shelf, brand partnerships, and YouTube Premium views.
Downloading a video without explicit permission could potentially harm a YouTuber’s income, as it bypasses the revenue they could earn from ads.
Supporting your favourite YouTubers by watching their videos on the platform is the best way to ensure they get paid for their hard work.
Did you know YouTube has been around since 2005? It’s hard to believe, right? Today, it’s the biggest video hangout spot on the internet, with over 2.56 billion users tuning in from all corners of the world1.
But here’s a cool secret: YouTube lets you share private videos. It’s like having a secret club where only invited members can see your special video. This can be super handy when you have a video just for family, exclusive content for super fans, or even a secret business message.
So, How Do You Share a Private Video on YouTube?
Just a heads up – you can only do this from your computer for now. The YouTube mobile app doesn’t support this yet2. Now, let’s get started!
Fire up your favorite web browser and open YouTube Studio. Don’t forget to sign in with your YouTube account.
Click on “Content” in the left sidebar of YouTube Studio.
Find the private video you want to share and click on “Private” in the “Visibility” column.
A menu will pop up. From there, click on “Share Privately”.
A box will appear where you can type in the email addresses of your secret club members (or just the people you want to share the video with)3.
And that’s it! The people you’ve chosen will get an email with a link to your video. They’ll need to sign in to their Google account to watch the video4. If you ever change your mind and want to uninvite someone, no problem. Just remove their email address from the “Share Privately” box, click “Done,” then “Save”5.
A Few Fun YouTube Facts
Just for fun, here are some crazy facts about YouTube:
YouTube’s short video feature, YouTube Shorts, got a whopping 50 billion views per day in February 20236.
In November 2022, YouTube had 75 billion visits worldwide. That’s like ten times the world’s population!7.
90 percent of people visited YouTube on their phones in November 20228.
In 2022, more than 2.56 billion users watched videos on YouTube9.
Every minute in April 2022, 500 hours of video were uploaded on YouTube. That’s a lot of cat videos!10.
In 2022, YouTube made more than 29 billion U.S. dollars from ads, which was about 11.35 percent of Google’s total annual revenue11.
Eugenia Sullivan Cooney was born on July 27, 1994, in Massachusetts. Before her rise to fame on social media, Cooney led a relatively quiet life, attending school and developing an interest in fashion, makeup, and acting. She moved to New York City after high school, where her journey to online fame began.
The YouTube Journey
Cooney started her YouTube channel in 2011, sharing her interests with the world. Her early content primarily revolved around makeup tutorials, fashion hauls, and vlogs that gave glimpses into her everyday life. Eugenia’s quirky personality and unique style quickly attracted a fanbase, and her subscriber count steadily increased.
However, it wasn’t just her videos that were gaining attention. Concerns over Eugenia’s health, specifically her weight, began to emerge. Her extremely thin appearance became a point of controversy and worry among her fans and the wider YouTube community.
The Controversy
The controversy regarding Cooney’s health escalated in 2016 when a petition was launched on Change.org, requesting that she be temporarily banned from YouTube due to the influence her thin appearance could have on impressionable young viewers. The petition received more than 20,000 signatures but ultimately didn’t lead to any action from YouTube.
In 2019, Eugenia announced that she would be taking a break from social media to focus on her health. She disappeared from the public eye for about six months, leading to widespread speculation and concern about her well-being.
In a turn of events, popular YouTuber and documentary filmmaker Shane Dawson created a documentary titled “The Return of Eugenia Cooney” upon her return, providing an in-depth look at her journey. The video received widespread attention, amassing over 30 million views and shedding light on her struggle with an eating disorder.
Recent News
As of 2023, Eugenia Cooney continues to maintain her presence on YouTube, with her subscriber count steadily increasing. However, she has largely remained a controversial figure due to ongoing concerns over her health.
Despite the criticism, she has maintained a positive and cheerful demeanor in her videos, which continue to revolve around fashion, makeup, and her personal life. She has been more open about her struggles with body image and mental health, encouraging her viewers to take care of themselves.
Eugenia Cooney’s story underscores the complicated relationship between mental health, public persona, and influence in the era of social media. As she continues her journey on YouTube, she serves as a reminder of the need for open conversations about mental health and body image in the online world.
Born Jenna Nicole Mourey on September 15, 1986, in Rochester, New York, Jenna Marbles holds an interesting life story before her meteoric rise to fame on YouTube. She graduated from Brighton High School in 2004 before earning a Bachelor of Science in Psychology from Suffolk University and later a Master’s Degree in Sports Psychology from Boston University.
Prior to her YouTube fame, Jenna juggled various jobs, including go-go dancing at nightclubs, bartending, working at a tanning salon, and blogging for Barstool Sports. However, none of these traditional roles would lead her to the global fame she would eventually find.
The YouTube Rise
In 2010, Jenna launched her YouTube channel under the pseudonym ‘Jenna Marbles,’ where Marbles refers to her pet dog, Mr. Marbles. Her rise to fame was meteoric, largely credited to her unique sense of humor and quirky videos, starting with her breakout video, “How To Trick People Into Thinking You’re Good Looking,” which currently has over 70 million views.
Her videos, an eclectic mix of comedy, commentary, and personal vlogs, soon found resonance with a growing global audience. Some of her most popular videos include “What Girls Do In The Car,” “Drunk Makeup Tutorial,” and “How Girls Get Ready.” She quickly became one of the most influential creators on the platform.
Jenna Marbles’ YouTube Statistics
Year
Subscriber Count
Total Views
2010
100,000
5 Million
2011
1 Million
100 Million
2012
2.5 Million
500 Million
2013
8 Million
1.2 Billion
2014
13 Million
1.6 Billion
2015
15 Million
2 Billion
2016
16 Million
2.2 Billion
2017
17 Million
2.5 Billion
2018
18 Million
2.7 Billion
2019
20 Million
3 Billion
2020
20.2 Million
3.3 Billion
2023
20.3 Million
3.5 Billion
The Downfall
However, like many Internet personalities, Jenna Marbles wasn’t immune to controversy. In June 2020, she released a tearful apology video addressing past content that had been offensive and insensitive, particularly focusing on a video from 2011 where she impersonated Nicki Minaj, which was seen as blackface, and another video from 2012 that contained a derogatory slur.
Facing heavy backlash, Jenna took the initiative to address the controversies head-on, apologizing for her past mistakes and promising to do better. However, the Internet’s response was mixed, with many fans arguing that she had been unjustly targeted due to the shifting cultural context.
Despite the ongoing debate, Jenna decided to step back indefinitely from her YouTube channel, stating, “I think I’m just going to move on from this channel for now. I don’t know if that’s forever, I don’t know how long it’s going to be.”
Recent News
Since stepping back from YouTube, Jenna Marbles has maintained a relatively low profile, sporadically appearing on her partner Julien Solomita’s Twitch streams and his YouTube channel. As of 2023, Jenna has not resumed her YouTube channel, leading to speculation that she might have permanently retired from the platform. Despite this, Jenna still has an active presence on Instagram and occasionally tweets to her followers.
While Jenna Marbles’ future on YouTube remains uncertain, there is no denying the enormous impact she’s had on the platform. Her raw humor, candidness, and quirky content made her one of the biggest names on the platform, contributing significantly to the formative years of YouTube. Regardless of her current hiatus, her influence on YouTube and internet culture at large remains undeniable.
It’s a testament to Jenna Marbles’ legacy that despite controversies and her stepping back from YouTube, her subscriber base remains largely intact, and her videos continue to amass millions of views. In many ways, Jenna Marbles’ story serves as a cautionary tale about the pitfalls of internet fame, but also as a reminder of the power of authenticity in a world increasingly dominated by curated online personas.
As with most social media platforms, the best time to post on YouTube depends on your audience and the type of content you’re posting.
However, research suggests that the most active times on YouTube are weekday afternoons and evenings, between 2 PM and 4 PM Eastern Time, with the peak being around 5 PM to 6 PM Eastern Time.
Why is it important to know when YouTube is most active? Knowing the best time to post on YouTube can help you reach a larger audience and get more views and engagement on your content. If you post at a time when your audience is most active, your video is more likely to show up in their feeds and search results.
This can help you get more views, likes, comments, and shares, which can in turn help you grow your channel and increase your reach.
How to boost views on YouTube
In addition to posting at the right time, there are several other strategies you can use to boost views on your YouTube videos:
Optimize your title and description
Use keywords and phrases that your target audience is likely to search for in your video title and description. This will help your video show up in search results for those keywords, which can help you get more views.
Use eye-catching thumbnails
Your video thumbnail is the first thing people see when browsing through YouTube, so it’s important to make it eye-catching and engaging. Use high-quality images, bold text, and bright colours to capture people’s attention and entice them to click on your video.
Promote your video on social media
Share your video on your social media channels and encourage your followers to watch and share it. This can help you reach a wider audience and drive more views and engagement on your video.
How to localize content to get more engagement: Localization is the process of adapting your content to suit the preferences and needs of a specific geographical region or language. Here are a few strategies you can use to localize your content and get more engagement:
Use subtitles or captions
Adding subtitles or captions to your videos can help you reach a wider audience and make your content more accessible to people who speak different languages.
Use local keywords and phrases
Research the keywords and phrases that are popular in the region or language you’re targeting, and use them in your video titles, descriptions, and tags.
Incorporate local trends and culture
Make your content more relatable and engaging by incorporating local trends, culture, and references into your videos. This can help you connect with your audience on a deeper level and build a stronger relationship with them.
YouTube Statistics
Statistics
Value
Number of YouTube users
Over 2 billion monthly active users
Number of YouTube daily views
Over 1 billion hours of videos watched daily
Percentage of YouTube users
81% of 15-25 year-olds in the US
Average mobile YouTube session
40 minutes
Number of YouTube channels
Over 50 million channels
YouTube Engagement Statistics
Statistics
Value
Average time spent on YouTube per user
Around 40 minutes per session
Percentage of YouTube traffic from mobile devices
Over 70%
Average percentage of likes on YouTube videos
8-12% of total views
Average percentage of comments on YouTube videos
0.5-2% of total views
Percentage of YouTube users who subscribe to a channel after watching a video
70%
Video Localization Statistics
Statistics
Value
Percentage of internet users who prefer to consume content in their native language
72%
Percentage increase in video engagement after adding subtitles or captions
Up to 15%
Percentage of YouTube views that come from non-English-speaking countries
Over 60%
Number of languages YouTube supports for automatic captions
Over 10
Percentage increase in video reach when optimizing for local keywords and phrases
Varies based on region and language
What is the best time to post on YouTube?
The best time to post on YouTube depends on your audience and the type of content you’re posting. However, research suggests that the most active times on YouTube are weekday afternoons and evenings, between 2 PM and 4 PM Eastern Time, with the peak being around 5 PM to 6 PM Eastern Time.
These are the times when most people are likely to be online and actively browsing YouTube.
Why is it important to post at the right time?
Posting at the right time can help you reach a larger audience and get more views and engagement on your content. If you post when your audience is most active, your video is more likely to show up in their feeds and search results.
This can help you get more views, likes, comments, and shares, which can in turn help you grow your channel and increase your reach.
Can posting at the wrong time hurt your video’s performance?
Posting at the wrong time can make it harder for your video to get noticed and can lead to lower engagement and views. If you post when your audience is less active, your video is less likely to show up in their feeds and search results, which can limit its visibility and reach.
What are some other strategies for boosting views and engagement on YouTube?
In addition to posting at the right time, there are several other strategies you can use to boost views and engagement on your videos.
These include:
Using targeted keywords and phrases in your video titles, descriptions, and tags to make it easier for people to find your video in search results.
Creating engaging thumbnails that capture people’s attention and entice them to click on your video.
Promoting your video on social media and other channels to reach a wider audience and encourage people to watch and share it.
Collaborating with other creators in your niche to expand your reach and build your audience.
Engaging with your audience by responding to comments and encouraging feedback.
How can you localize your content to get more engagement?
Localizing your content means adapting it to suit the preferences and needs of a specific geographical region or language.
Some strategies for localizing your content and getting more engagement include using subtitles or captions to make your videos more accessible to people who speak different languages, incorporating local trends and culture into your videos to make them more relatable and engaging, and using local keywords and phrases to optimize your content for search results in specific regions or languages.
In summary, posting at the right time, optimizing your content, and localizing your content can all help you get more views and engagement on your YouTube videos. By understanding your audience, researching keywords and trends, and using these strategies effectively, you can take your YouTube channel to the next level and reach a wider audience.
In the late 2000s, a unique character emerged in the landscape of YouTube. His name was Onision, born Gregory James Daniel (formerly Jackson).
Known for his outlandish humour, edgy content, and music videos, Onision quickly gained popularity with one video in particular, “I’m a Banana,” which went viral and has accumulated over 77 million views.
Year
Subscriber Count
Most Viewed Video
2009
100,000
“I’m A Banana”
2010
500,000
“Banana Song (I’m A Banana)”
2011
1,000,000
“10 Things I Hate About Parents”
His content, which often included sketches, rants, and personal vlogs, garnered him a large following, making him one of the platform’s prominent creators.
If you like this check out my blogs about the Rise and Fall of Shane Dawson, Alex Day, Smosh and more
The Controversies Begin
However, his fame began to be overshadowed by a series of controversies. Several of his former partners, including Shiloh Hoganson and Billie Dawn Webb, came forward with allegations of emotional and psychological abuse, manipulation, and grooming. These allegations were vehemently denied by Onision, but they began to taint his reputation.
Moreover, his content started reflecting questionable conduct. He would often exploit personal relationships and difficult situations for views, leading many to accuse him of disregarding the privacy and feelings of those involved.
A notable example includes a video documenting Hoganson’s apparent mental breakdown, a video that was widely criticized for exploiting a vulnerable individual for views.
YouTube, responding to the allegations of harassment and child endangerment, suspended monetization on his channels in 2020. This action significantly impacted his income and marked a clear downturn in his career.
Year
Subscriber Count
Most Controversial Video
2019
2,000,000
“Shiloh Has Sepsis”
2020
1,500,000
“Wow”
2021
1,200,000
“Sorry”
Despite his attempts to defend himself and salvage his reputation with various responses and explanations, Onision has struggled to regain his former popularity. As of 2021, his viewership had declined significantly, and many in the YouTube community distanced themselves from him due to his alleged behavior.
Onision’s story serves as a stark reminder of the potential dark sides of online fame and the importance of ethical behaviour in the digital age. His rise and fall provide a compelling case study of how fame, power, and lack of accountability can intertwine on a platform like YouTube, with significant real-world consequences.
The Aftermath
Onision’s story didn’t end with the loss of his YouTube income and the reduction in his followers. The controversy surrounding him continued, particularly due to the severity of the allegations.
His actions, both on and off camera, left a lasting impact on his victims, his audience, and the broader YouTube community.
Legal Actions and Further Scrutiny
Following YouTube’s demonetization of his channels, the spotlight on Onision only grew brighter. The allegations against him sparked further scrutiny, prompting discussions about the role of social media platforms in policing content and the conduct of their creators. Some called for stricter regulations and safeguards to protect vulnerable individuals, particularly young followers who often idolize content creators.
Despite the seriousness of the allegations, as of 2021, Onision has not faced any legal charges. However, the court of public opinion had largely turned against him. Various media outlets picked up the story, and numerous other YouTubers created content discussing the allegations, further tarnishing Onision’s reputation.
Onision’s Response
Onision, for his part, has consistently denied any wrongdoing. He has produced a series of videos addressing the allegations, attempting to refute the claims made against him. These videos, however, have been largely met with scepticism and criticism. Many viewers have accused him of gaslighting — a form of psychological manipulation in which a person seeks to sow seeds of doubt in a targeted individual or in members of a targeted group, making them question their own memory, perception, or sanity.
In spite of everything, a small segment of his audience has remained loyal. Some followers have dismissed the allegations as lies or exaggerations, while others seem to have stuck around to observe the drama unfold.
Lessons from the Onision Saga
Onision’s story serves as a cautionary tale about the power and pitfalls of internet fame. It highlights the need for platforms like YouTube to maintain vigilance over the conduct of their content creators, particularly those who hold significant sway over young and impressionable audiences.
The saga also brings attention to the difficulty of policing behaviour online, where the line between private and public life is often blurred. It underscores the need for discourse around digital ethics, as well as the potential for manipulation and abuse in the age of social media.
The story of Onision is far from over, and as it continues to unfold, it will likely spark further discussion about the nature of online fame, the responsibility of platforms, and the rights and protections of users.
As an aspiring musician, one of the most exciting moments in your career is when you’re ready to share your music with the world. With the rise of music streaming platforms like Spotify, artists now have direct access to millions of listeners globally.
In the past, it might have been necessary to sign with a record label to reach such a wide audience, but today, with the help of music distribution services like DistroKid, you can independently manage your music and reach your fans worldwide.
This blog post will provide a step-by-step guide on how to publish your own music to Spotify using DistroKid. But before we dive into the how-to, let’s look at some interesting statistics that highlight the importance and growth of self-publishing music in recent years.
The Rise of Self-Publishing in the Music Industry
Year
Percentage of Independently Published Music
Global Revenue from Independent Music (in billions USD)
2015
27.1%
4.8
2016
28.4%
5.3
2017
29.7%
5.9
2018
31.1%
6.8
2019
32.5%
7.6
2020
34.1%
8.5
2021
35.8%
9.4
2022
37.6%
10.5
The figures above demonstrate a steady growth in the percentage of independently published music as well as the global revenue generated from it. This trend only highlights the importance of platforms like DistroKid in today’s music industry.
Publishing Your Music on Spotify Using DistroKid
Now, let’s go through the steps to publish your music on Spotify using DistroKid:
1. Create an Account
The first step is to sign up for a DistroKid account. Visit their website and choose the plan that suits your needs the best. They offer three different plans, each with varying levels of features and pricing.
2. Upload Your Music
Once you’ve created your account, click on the “Upload” button on the top of the DistroKid dashboard. You will be directed to a page where you can upload your song or album.
3. Fill in the Song Details
Enter the necessary information about your song or album, including the title, artist name, release date, and more. DistroKid also allows you to choose the platforms where you want to distribute your music. Make sure to select Spotify.
4. Upload Your Cover Art
A great album cover can catch a listener’s eye. Upload a high-quality image that represents your music well. Remember, Spotify has certain specifications for album art, so make sure your image adheres to those.
5. Review and Finalize
Before submitting your music, review all the information you have entered. Make sure everything is correct, as changing details after the song has been distributed can be a complicated process.
6. Pay and Distribute
After everything has been reviewed, you can proceed to pay. The cost will depend on the DistroKid plan you’ve chosen. Once payment is complete, DistroKid will distribute your music to Spotify and any other platforms you selected.
7. Monitor Your Music
After your music is live, you can use DistroKid’s stats and analytics tools to see how your songs are performing.
Additional DistroKid Features
One of the reasons why DistroKid is a popular choice among independent artists is because of the additional features it offers to enhance your music distribution and promotion. Let’s take a look at some of these features:
1. HyperFollow
HyperFollow is a free promotional tool that DistroKid offers to all its users. It’s a link that you can share with your audience even before your music goes live. When fans click on the link, they can pre-save your music on Spotify, and they’ll automatically follow you and get an email notification when your new music is released.
2. Spotify for Artists
Once your music is live on Spotify, DistroKid makes it easy to get verified on Spotify for Artists. This gives you access to additional features on Spotify, such as detailed streaming data and the ability to manage your artist profile.
3. YouTube Money
DistroKid can help you earn money when people use your music in their YouTube videos. When you opt into the YouTube Money program, DistroKid will add your music to YouTube’s Content ID database and monetize matches.
4. Splits
If you’re collaborating with other artists, DistroKid’s Splits feature makes it easy to divide royalties. You can assign a percentage to each artist, and DistroKid will ensure everyone gets paid their share.
Wrap Up
Self-publishing your music is a great way to maintain control over your work and connect directly with your audience. While it might seem daunting at first, music distribution services like DistroKid make the process straightforward and accessible.
With the rise in independent music as shown by the statistics above, now is a great time to take control of your music career and share your creativity with the world. Whether you’re a solo artist or part of a band, publishing your music on Spotify using DistroKid can give you the platform you need to reach millions of listeners and turn your passion for music into a successful career.
Remember, publishing your music is just the first step. Make sure to promote your work and engage with your listeners to build a loyal fanbase. Good luck with your music journey!
Shane Dawson, born Shane Lee Yaw, is a YouTuber who came to prominence in the mid-to-late 2000s and is known for his controversial content and eccentric personality.
His career has seen significant ups and downs, with a series of controversies that have led to a notable decline in his popularity.
Here’s a deep dive into his rise and fall.
If you like this then why note check out other “rise and fall” style blogs on Smosh, Alex Day, Tyler Oakley and more
The Rise
Shane Dawson started his career on YouTube in 2008, quickly gaining a massive following due to his comedy sketches, parodies, and vlogs. His early content often featured him impersonating celebrities, such as Paris Hilton and Miley Cyrus, which attracted a huge young audience. His channels saw exponential growth, as seen in the table below:
Year
Subscribers
2008
100,000
2010
2 million
2013
6 million
2015
8 million
2017
11 million
Dawson later transitioned to creating more mature content, such as documentaries and investigative videos on controversial internet figures. His series on Jeffree Star, Jake Paul, and Tana Mongeau became incredibly popular, boosting his subscribers to over 20 million by 2019.
Podcast Career
In addition to his YouTube success, Dawson also hosted a podcast, “Shane and Friends,” from 2013 to 2017. The podcast had a successful run with over 140 episodes, featuring interviews with celebrities, YouTubers, and social media influencers. It added another layer to Dawson’s online presence and diversified his content, further contributing to his growth.
The Fall
Dawson’s fall from grace began in 2020, when several controversies surrounding his past content resurfaced. A few key incidents include:
Old Racist Videos: Dawson faced backlash over old videos where he was seen using racial slurs and stereotypes. His impersonations, which had been a significant part of his initial success, were now seen as offensive and harmful.
Inappropriate Comments and Actions Toward Minors: Dawson was accused of making sexualized comments and inappropriate actions towards underage fans in his past content.
Association with Controversial Figures: Dawson’s close association with Jeffree Star, a beauty influencer with his own share of controversies, also hurt his image.
These controversies led to a significant decline in his popularity and subscriber count, as shown in the table below:
Year
Subscribers
2019
23 million
2020
21 million
2021
20 million
2022
19 million
In June 2020, Dawson posted a video titled “Taking Accountability,” in which he apologized for his past behaviour. However, the apology was not well-received, with many criticizing him for not adequately addressing the issues.
Time Away from YouTube
Following the backlash, Dawson took a hiatus from YouTube. He was largely absent from the platform for about a year, with only occasional appearances on his fiancé Ryland Adams’s channel. His hiatus marked a significant shift in his career, as he had been a constant presence on YouTube for over a decade.
The Aftermath
Dawson attempted a comeback in 2021 with a video titled “The Haunting of Shane Dawson,” but the response was mixed. While some fans were glad to see him return, many others felt that he hadn’t adequately addressed his past controversies.
In 2023, Dawson remains a polarizing figure. His influence and subscriber count have significantly declined from his peak, and his reputation has been severely damaged by his past controversies.
As of 2023, his subscriber count stands as follows:
Year
Subscribers
2023
18 million
This steep fall from his peak of 23 million subscribers in 2019 underscores the impact of his controversies on his popularity.
However, it’s worth noting that despite the backlash, Dawson retains a core group of fans who continue to support him. His videos, though far less frequent than before, still generate millions of views, indicating that he still holds a place in the online space, albeit a diminished one.
Current Endeavors
Since his return to YouTube, Dawson has tried to steer his content in a different direction, focusing more on personal growth and less controversial topics. However, he hasn’t been able to fully escape the shadow of his past controversies. His attempts to move forward are often met with mixed reactions, with some viewers appreciating his efforts to change, while others remain sceptical of his sincerity.
In addition to his YouTube content, Dawson has also tried to diversify his online presence. He’s made several appearances on his fiancé’s podcast, “The Sip,” and has hinted at working on a new series, though details remain vague.
Conclusion
Shane Dawson’s rise and fall serve as a stark reminder of the power and perils of internet fame. His career has been marked by incredible highs and significant lows, and his story continues to evolve. His controversies have opened up important conversations about accountability and the lasting impact of harmful content.
While it remains to be seen whether Dawson will ever regain his former status, his story offers valuable lessons for content creators and audiences alike about the importance of respectful and responsible content.
As with most social media platforms, the best day to post on YouTube depends on your audience and the type of content you’re posting. However, research suggests that the best days to post on YouTube are Thursdays and Fridays, with the peak being on Friday.
According to a study conducted by HubSpot, Thursday is the best day to post videos for business-related channels, while Friday is the best day for entertainment-related channels.
Why is it important to know the best day to post on YouTube?
Create high-quality content: Your video should be high-quality, engaging, and valuable to your target audience. Make sure your video is well-lit, has good sound quality, and is visually appealing. Use a script or outline to ensure that your content is well-organized and easy to follow.
Promote your video on social media: Share your video on your social media channels and encourage your followers to watch and share it. This can help you reach a wider audience and drive more views and engagement on your video.
Use relevant tags: Use relevant tags in your video’s description to help people find your content. This can help your video show up in search results for those tags, which can help you get more views and engagement.
Engage with your audience: Respond to comments on your videos and engage with your audience to build a stronger connection with them. This can help you build a community around your content and increase your reach on YouTube.
In conclusion, posting on the right day, optimizing your content, and engaging with your audience can all help you get more views and engagement on your YouTube videos. By understanding your audience, creating high-quality content, and using these strategies effectively, you can take your YouTube channel to the next level and reach a wider audience.
Why is it important to know the best day to post on YouTube?
Knowing the best day to post on YouTube can help you reach a larger audience and get more views and engagement on your content. By posting on a day when your audience is most active, your video is more likely to show up in their feeds and search results, which can help you get more views, likes, comments, and shares.
There are several ways to determine the best day to post on YouTube for your specific audience. One way is to look at your YouTube Analytics and see when your viewers are most active. You can also conduct surveys or polls to ask your audience when they prefer to watch YouTube videos.
In addition to posting on the right day, you can optimize your content for maximum engagement by using an attention-grabbing title, creating high-quality content, promoting your video on social media, using relevant tags, and engaging with your audience.
How important is engagement on YouTube?
Engagement is very important on YouTube because it can help you grow your channel and reach a wider audience. When viewers engage with your content by liking, commenting, and sharing, it signals to the YouTube algorithm that your content is high-quality and valuable. This can help your videos show up more often in search results and recommended videos, which can lead to more views and engagement.
Tyler Oakley, once a prominent internet personality and LGBTQ+ advocate, experienced a meteoric rise to fame in the early days of YouTube. However, his subsequent decline has left many fans and observers wondering what went wrong.
Short answer, What Happened To Tyler Oakley? – Once a prominent internet personality, Tyler Oakley’s influence waned as YouTube evolved, and his content lost its unique charm. Factors like overexposure, creative stagnation, and competition with newer creators contributed to his decline. Despite setbacks, Oakley remains hopeful for a comeback.
In this extensive blog post, we take a deep dive into Tyler’s journey, examining his rise to prominence, the peak of his career, and the factors that led to his eventual downfall.
We also shed light on his personal life, Twitch streaming endeavours, and various projects that may have played a part in his changing fortunes.
Tyler Oakley’s ascent began in 2007 when he started uploading videos to YouTube while studying at Michigan State University. His relatable, humorous, and heartfelt content quickly gained traction, and his channel grew exponentially.
As an openly gay creator, Tyler used his platform to champion LGBTQ+ rights, earning him a dedicated fanbase and notable partnerships.
Year
Subscribers (in millions)
2009
0.1
2011
0.5
2013
2.5
2015
7.5
The Peak
At the height of his career, Tyler was featured in various media outlets and partnered with major brands such as Taco Bell, Pepsi, and Warby Parker, further solidifying his status as a social media powerhouse. He even interviewed then-President Barack Obama on his channel in 2015, discussing topics like education and healthcare.
Oakley’s advocacy work also garnered him accolades, such as the Trevor Project’s Youth Innovator Award and GLAAD’s Davidson/Valentini Award.
Personal Life
Tyler Oakley was born on March 22, 1989, in Jackson, Michigan. He has been open about his struggles with eating disorders and mental health, often using his platform to raise awareness and help others.
Oakley came out as gay at the age of 14 and has been a fierce advocate for the LGBTQ+ community ever since.
Although he keeps his romantic life relatively private, he occasionally shares glimpses of his relationships and friendships on social media.
Scandals and Controversies
Tyler Oakley has generally maintained a positive public image, but he hasn’t been immune to controversy. In 2014, he was involved in a public spat with fellow YouTuber Liam Payne, a member of One Direction, over Liam’s support of a reality TV star with controversial views. This led to a temporary rift between Tyler and the One Direction fanbase.
Another controversy arose when Oakley criticized the YouTube series “Escape the Night,” claiming it was problematic for casting an all-white main cast. Some viewers felt that his comments were hypocritical, as Oakley had been part of predominantly white casts in other projects.
The Fall
Despite his early success, Tyler Oakley’s influence began to wane as competition increased, and his content started to lose its unique charm. The rise of newer, more dynamic content creators also played a role in his declining relevance.
Year
Subscribers (in millions)
2017
7.9
2019
7.4
2021
7.0
Factors contributing to his fading relevance included overexposure, creative stagnation, and the evolution of the YouTube platform itself, which increasingly favoured algorithm-driven content.
Additionally, Tyler’s decision to focus on his podcast, “Psychobabble,” and other projects resulted in less frequent video uploads, further distancing him from his core audience.
Twitch Streaming and Other Projects
Tyler Oakley expanded his online presence beyond YouTube by venturing into Twitch streaming in 2020. While his Twitch channel amassed a decent following, it never quite reached the same level of success as his YouTube channel. Oakley primarily streamed “Among Us,” “The Sims 4,” and other popular games, but as the streaming platform became more saturated, his content struggled to stand out.
Aside from Twitch, Oakley pursued various projects, such as publishing a book, “Binge,” in 2015, which became a New York Times bestseller. He also appeared on television, participating in the 28th season of “The Amazing Race” and hosting his own talk show, “The Tyler Oakley Show,” on the Ellen Digital Network.
However, these endeavours likely took time and focus away from his main YouTube channel, making it more difficult for him to keep up with the rapidly changing landscape of social media.
Reflection on Career and Possible Comeback
In recent interviews and social media posts, Tyler Oakley has been open about his struggles with maintaining relevance in the digital space. He acknowledges the difficulty of adapting to new trends and platforms while staying true to his authentic self.
Nevertheless, Oakley remains hopeful for a potential comeback, expressing interest in exploring new forms of content and collaborating with other creators.
As new generations of creators continue to emerge and the digital landscape evolves, it remains to be seen if Tyler Oakley can recapture the magic that initially propelled him into the spotlight. However, his legacy as an LGBTQ+ advocate and trailblazer in the world of online content creation remains undisputed.
Conclusion
Tyler Oakley’s story serves as a cautionary tale for online content creators. While his rise to fame was meteoric, maintaining relevance in the ever-evolving world of social media can be challenging.
As new generations of creators continue to emerge, it remains to be seen if Tyler Oakley can once again capture the magic that initially propelled him into the spotlight.
Regardless of his future endeavours, Oakley’s impact on the LGBTQ+ community and the digital world will continue to be remembered and celebrated.
Open palm with stretched fingers holding black metal compass against white sandy beach. Find your way or goal concept. Point of view pov.
In the age of globalization, YouTube has emerged as a popular platform for content creators and audiences worldwide.
With over 2 billion logged-in monthly users, it’s no wonder that people from all corners of the globe are turning to YouTube for entertainment, information, and inspiration.
However, does location play a significant role in the success of a YouTube channel? Short Answer – Location impacts YouTube’s algorithm and audience engagement, but success isn’t limited by geography. By creating globally appealing content, collaborating with international creators, and using social media for promotion, YouTubers can reach audiences worldwide and overcome location barriers.
This blog post delves into the impact of geographic location on YouTube, providing interesting statistics, insights, and examples.
The Influence of Location on YouTube’s Algorithm
YouTube’s algorithm is designed to personalize content recommendations based on user preferences, watch history, and location.
This means that users are more likely to be shown videos in their native language and videos that are popular within their region.
YouTube’s localization features
YouTube has 100+ localized versions of the platform, making it easier for users to discover content that’s relevant to their region. These localized versions feature trending videos and recommendations tailored to the specific country or region.
Example: Regional differences in trending videos
Trending videos in the United States may differ from those in Japan or India, reflecting the diverse interests of audiences in each country. This localization helps users connect with content that resonates with their culture and interests.
Search preferences based on region
YouTube’s search algorithm also takes location into account, prioritizing videos that are more relevant to users’ regions. This can impact visibility for creators targeting a global audience, as their content may not appear as prominently in search results for users in other countries.
Case study: Local vs. international search results
For example, a user searching for cooking tutorials in India may be shown more videos from Indian creators, while a user in the United States may see more videos from American creators. This can create challenges for creators looking to reach a broader, international audience.
Creators from smaller markets or countries with lower YouTube usage may face challenges in gaining traction, as they have a smaller potential audience to begin with.
This can make it difficult to achieve the same level of success as creators from larger markets.
Limited local sponsorship opportunities
Additionally, creators in smaller markets may have fewer opportunities for local sponsorships and brand deals, as companies may be more likely to invest in creators with a larger audience reach. This can limit the potential revenue streams for these creators.
Success Stories: YouTubers Who Defied Geographic Boundaries
Its not all doom and gloom, here is some examples of international success from creators all over the globe.
PewDiePie: A Swedish content creator dominating the global stage
PewDiePie, whose real name is Felix Kjellberg, hails from Sweden but has managed to become one of the most successful YouTubers worldwide.
Superwoman (Lilly Singh): A Canadian-Indian YouTuber breaking barriers
Lilly Singh, known as Superwoman on YouTube, is a Canadian-Indian creator who has gained international fame through her comedic skits and insightful commentary. With more than 14 million subscribers, Lilly has successfully transcended geographic boundaries and built a loyal fan base around the world.
JuegaGerman: A Chilean YouTuber conquering the Spanish-speaking world
Germán Garmendia, known as JuegaGerman, is a Chilean YouTuber who has amassed over 42 million subscribers with his engaging gaming videos and humorous content. Despite coming from a smaller market, JuegaGerman has managed to make a significant impact on the Spanish-speaking YouTube community and beyond.
Tips for Overcoming Location Barriers
There is some foundation work you can do to broaden your appeal internationally if you are looking to expand beyond your inital location.
Language considerations
To reach a broader audience, consider creating content in English or other widely-spoken languages. Including subtitles or translations can also help make your content more accessible to international viewers.
Universal themes and formats
Focus on themes and formats that have universal appeal, such as comedy, storytelling, or how-to tutorials. This can help your content resonate with viewers from different cultures and backgrounds.
Collaborations with international creators
If you are looking to grow faster in diferent locations, consider tapping into other peoples audiences with collabs.
Benefits of cross-promotion
Collaborating with creators from other countries can help you tap into new audiences and increase your visibility. Cross-promotion through collaborations can introduce your content to viewers who may not have discovered it otherwise.
Example: Collab between American YouTuber Rhett & Link and Australian YouTuber HowToBasic
In a collaboration between American creators Rhett & Link and Australian creator HowToBasic, the YouTubers combined their unique styles of comedy and entertainment, attracting viewers from both their established audiences.
Utilizing social media for broader reach
The internet is a huge web of social media accounts and potential audiences. Try and meet your audience where they are, spread your content all over the social media bubble.
Connecting with global audiences
Use social media platforms like Instagram, Twitter, and Facebook to engage with your audience and promote your content. This can help you connect with viewers from around the world and build a loyal fan base.
Promoting content through multiple channels
Share your videos on various platforms to increase their visibility and reach a more diverse audience. Encourage your followers to share your content with their networks, further expanding your reach.
Looking to grow your brand outside your location?…
While location does have an impact on YouTube’s algorithm and audience engagement, content creators can still achieve success regardless of their geographic location.
By creating content with global appeal, collaborating with international creators, and utilizing social media for promotion, YouTubers can defy geographic boundaries and reach audiences around the world.
Success on YouTube is not solely determined by location, but rather by the quality and relatability of the content you create.
Are you struggling to grow your YouTube channel despite your best efforts?
Frustrated with low view counts and minimal subscriber gains?
You’re not alone.
Many creators face the same challenges, but the key to success lies in understanding the crucial YouTube analytics and metrics that can help you identify areas for improvement. In this blog post, we’ll dive deep into the world of YouTube analytics, provide actionable tips, and share proven strategies to help you unlock your channel’s full potential.
How To Track Success on YouTube? – Track YouTube success by monitoring key metrics: watch time, audience retention, CTR, unique viewers, traffic sources, and engagement metrics (likes, dislikes, comments, shares). Optimize content with SEO, compelling titles/thumbnails, and audience-focused topics. Engage viewers and analyze data for growth.
Essential YouTube Metrics for Growth
There are handful of metrics that aspiring youtubers need to get to know in-depth if they are to understand how to grow and WHY they are growing.
Watch Time and Audience Retention
Watch time is the total amount of time viewers spend watching your videos, and it’s one of the most critical factors in YouTube’s algorithm. In fact, YouTube prioritizes videos with higher watch times in search results and recommendations. According to a study by Tubular Insights, the top 1% of YouTube channels have an average watch time of 3 minutes and 19 seconds, while the bottom 50% only manage 1 minute and 21 seconds.
To improve your watch time, focus on audience retention – the percentage of a video that viewers watch before leaving. Aim for a retention rate of at least 50%, as videos with higher retention rates tend to perform better.
Actionable Tips:
Hook viewers in the first 15 seconds with a compelling intro.
Structure your content with clear, engaging segments.
Use annotations, cards, and end screens to promote related content.
Click-Through Rate (CTR)
CTR is the percentage of viewers who click on your video after seeing its thumbnail and title. A higher CTR indicates that your video is enticing and relevant to your target audience. According to YouTube, the average CTR for most channels falls between 2% and 10%.
Actionable Tips:
Design eye-catching thumbnails that accurately represent your content.
Write compelling titles with relevant keywords.
A/B test different thumbnail and title combinations to optimize performance.
Advanced Metrics for a Deeper Analysis
Ok, now its time to dive into the harder metrics of the handful to understand.
Unique Viewers and Traffic Sources
Unique viewers play a significant role in understanding your YouTube channel’s performance. As an estimate of the total number of individuals who watch your content, this metric sheds light on the size of your audience, which is essential for assessing your channel’s reach and potential for growth.
By tracking unique viewers, you can identify which content resonates most with your target audience. This information can guide your content creation strategy, helping you produce more of the videos that attract and retain viewers.
For example, if you notice a surge in unique viewers for a specific video or video series, it’s a strong indication that your audience enjoys that particular content.
Capitalizing on this insight, you can create similar videos or expand on the topic to maintain and grow your viewership.
Furthermore, analyzing traffic sources can unveil valuable information about where your viewers are discovering your content. YouTube provides a breakdown of traffic sources, such as:
YouTube search: Viewers who find your content through the platform’s search feature.
Suggested videos: Viewers who click on your content when it appears as a suggested video alongside or after other videos.
Browse features: Viewers who discover your content through the home page, subscription feed, or trending section.
External sources: Viewers who arrive at your content via external websites, social media platforms, or direct links.
Understanding your traffic sources enables you to optimize your content and promotion strategies. For example, if a large portion of your traffic comes from YouTube search, it’s crucial to focus on search engine optimization (SEO) by using relevant keywords in your titles, descriptions, and tags. On the other hand, if most of your viewers come from external sources like social media, investing time in promoting your content on those platforms and engaging with your audience can further boost your channel’s growth.
In summary, unique viewers and traffic sources are vital metrics for assessing your YouTube channel’s performance. By examining these analytics, you can refine your content and promotion strategies to better connect with your target audience and accelerate your channel’s growth.
Engagement Metrics
Engagement metrics serve as valuable indicators of how well your content resonates with your audience and the extent to which it encourages interaction. Tracking likes, dislikes, comments, and shares can provide you with actionable insights that can be used to refine your content strategy and foster a stronger connection with your viewers. Let’s delve deeper into each of these engagement metrics and their implications:
Likes: A high number of likes is a clear sign that viewers appreciate and enjoy your content. This positive feedback not only boosts your channel’s credibility but also increases the likelihood of YouTube recommending your videos to others. To maintain a high like count, consistently produce content that appeals to your audience, and consider asking viewers to like your videos as a call-to-action.
Dislikes: While dislikes can be disheartening, they also serve as constructive feedback, indicating that there may be areas in your content that need improvement. Analyzing videos with higher dislike counts can help you identify potential issues, such as controversial topics, misleading titles, or poor production quality. By addressing these concerns, you can enhance your content and reduce the number of dislikes on future videos.
Comments: A high number of comments typically suggests that your content sparks conversation and encourages viewers to share their thoughts, opinions, or questions. Engaging with commenters can further strengthen your connection with your audience and create a sense of community around your channel. Additionally, responding to comments can provide you with valuable feedback and ideas for future content.
Shares: Shares play a crucial role in increasing your content’s visibility and expanding your audience. When viewers share your videos on social media platforms or other online channels, they effectively endorse your content and introduce it to new viewers who may not have otherwise discovered your channel. Encourage sharing by creating share-worthy content, including engaging stories, helpful tips, or unique insights, and using a call-to-action to remind viewers to share your videos with their networks.
Fostering Community Engagement
You are growing the channel but you need to keep them engaged and coming back to the channel to help the snowball roll.
Responding to Comments
Engaging with your audience is crucial for building a loyal community. Make an effort to respond to comments on your videos, as this can foster a sense of connection and encourage viewers to return for future content.
Leveraging Social Media
Promote your content on social media platforms and engage with your audience to extend your reach and drive traffic to your YouTube channel.
Finally…
By understanding and tracking the right metrics, you can make data-driven decisions and unlock your YouTube channel’s full potential. Start implementing these strategies today, and watch your channel grow!
Key YouTube Metrics for Channel Growth
Metric
Importance
Actionable Tips
Watch Time
Crucial for YouTube’s algorithm; higher watch times improve visibility.
Hook viewers in the first 15 seconds.
Audience Retention
Higher retention rates lead to better video performance.
Structure content with engaging segments.
Click-Through Rate
A higher CTR indicates enticing and relevant content for viewers.
Design eye-catching thumbnails and compelling titles.
Unique Viewers
Provides insight into audience size and content resonance.
Analyze which content resonates with your audience.
Traffic Sources
Reveals where viewers are coming from, allowing for content optimization.
Tailor promotion strategies based on top traffic sources.
Engagement Metrics
Offers insight into audience interaction with your content.
Encourage likes, comments, and shares to boost visibility.
Are you a YouTuber looking for more ways to boost your video views and reach a wider audience?
Facebook Ads can be a powerful tool to help you promote your YouTube videos effectively. In this blog post, we’ll walk you through the entire process of creating and optimizing Facebook Ads to drive more views and engagement for your YouTube videos.
We’ll provide step-by-step instructions, examples, and helpful stats to guide you through this journey.
Why Use Facebook Ads to Promote YouTube Videos?
Facebook has a massive user base with over 2.8 billion monthly active users, making it an ideal platform to promote your YouTube videos. Facebook Ads can help you reach a highly targeted audience based on their interests, location, age, gender, and more.
Here are some key benefits of using Facebook Ads to promote your YouTube videos:
Highly targeted audience
Cost-effective
Easy to track and measure performance
Improved visibility and reach
Setting Up Your Facebook Ad Account
Before you can start promoting your YouTube videos with Facebook Ads, you need to set up an ad account. To do this, follow these steps:
Go to the Facebook Business Manager (https://business.facebook.com) and create an account or log in with your existing Facebook account.
Click on “Business Settings” in the top right corner.
Under the “Accounts” tab, click on “Ad Accounts.”
Click on “Add” and choose “Create a New Ad Account.”
Fill in the required details and click “Create Ad Account.”
Creating a Facebook Ad Campaign
To create a Facebook Ad campaign, follow these steps:
Click “Create” and choose an objective for your campaign. For promoting YouTube videos, “Traffic” or “Video Views” objectives work best.
Set your budget and schedule for the campaign.
Define your target audience based on demographics, interests, and behaviours. For instance, if your YouTube video is about fitness, you can target users interested in health and wellness.
Choose the ad placements (Facebook, Instagram, Audience Network, or Messenger).
Set up your ad creatives (images, videos, and ad copy). Make sure to use high-quality visuals and catchy headlines to grab the attention of your target audience.
Preview your ad, review the details, and click “Submit” to launch your campaign.
Below are some general stats and rough costs associated with Facebook Ads. Keep in mind that these figures are approximate and may vary depending on factors such as your industry, target audience, ad quality, and competition.
Facebook Ad Benchmarks by Industry (2021)
Industry
Average CTR (%)
Average CPC (USD)
Average CPM (USD)
E-commerce
1.60
0.70
11.17
Education
0.73
1.47
10.73
Finance & Insurance
0.56
3.77
21.05
Health & Wellness
1.79
1.32
23.62
Real Estate
0.99
1.81
17.93
Technology
1.04
2.31
24.07
Travel & Hospitality
0.90
1.53
13.75
Source: WordStream (2021)
Example Facebook Ad Costs for YouTube Video Promotion
Budget (USD)
Estimated Daily Reach
Estimated Video Views (CPV)
5
500 – 1,500
20 – 60
10
1,000 – 3,000
40 – 120
20
2,000 – 6,000
80 – 240
50
5,000 – 15,000
200 – 600
Note: Figures are estimates and may vary based on factors such as targeting, ad quality, and competition.
These tables give you a rough idea of the costs and performance metrics associated with Facebook Ads. Use these stats as a starting point when planning your ad campaign, but remember that your results may vary. To achieve the best results, regularly monitor and optimize your campaigns based on your specific performance data.
Optimizing Ad Creative
Here are some tips to optimize your ad creative for better results:
Use an eye-catching thumbnail from your YouTube video or create a custom image that represents your content.
Write a clear and engaging headline that highlights the value of your video.
Include a strong call-to-action (CTA) to encourage users to watch your video.
Test different images, headlines, and ad copy variations to find the best-performing combination.
Monitoring and Analysing Ad Performance
To ensure the success of your Facebook Ads campaign, it’s crucial to monitor and analyse your ad performance. Facebook Ads Manager provides detailed insights into key metrics, such as:
Impressions
Clicks
Click-through rate (CTR)
Cost per click (CPC)
Video views
Video view rate
Track these metrics and make data-driven decisions to optimize your campaign. Adjust your targeting, ad creative, or budget based on the performance insights.
Finally…
Promoting your YouTube videos with Facebook Ads can be a highly effective way to reach a broader audience and boost your video views. By following the steps outlined in this blog post, you can set up, optimize, and monitor Facebook Ads campaigns to drive more engagement and growth for your YouTube channel.
Remember to be patient and allow time for testing and optimization. Regularly analyse your ad performance and make data-driven decisions to improve your results.
Facebook Ads provide a scalable and cost-effective way to promote your YouTube videos and expand your online presence.
Happy advertising!
Q: Can Facebook Ads help increase YouTube video views?
A: Yes, using Facebook Ads to promote your YouTube videos can effectively increase your video views, reach a wider audience, and improve overall engagement.
Q: What type of Facebook Ad objective should I choose for promoting YouTube videos?
A: For promoting YouTube videos, choose either the “Traffic” or “Video Views” objective, as these objectives are designed to drive users to click on a link or watch a video.
Q: How can I target my audience with Facebook Ads for YouTube video promotion?
A: Facebook Ads allows you to target your audience based on demographics, interests, and behaviors. This helps you reach users who are more likely to be interested in your content and drive higher engagement.
Q: What are some tips for optimizing ad creatives when promoting YouTube videos with Facebook Ads?
A: To optimize ad creatives, use eye-catching thumbnails or images, write clear and engaging headlines, include strong calls-to-action, and test different creative variations to find the best-performing combination.
Q: How can I track the performance of my Facebook Ads campaign for YouTube video promotion?
A: Use Facebook Ads Manager to monitor and analyze key metrics such as impressions, clicks, click-through rate, cost per click, video views, and video view rate. Regularly review these metrics and make data-driven decisions to optimize your campaign.
Q: What is the average cost per click (CPC) for Facebook Ads promoting YouTube videos?
A: The average CPC for Facebook Ads varies depending on factors such as industry, targeting, ad quality, and competition. However, typical CPC ranges from $0.50 to $2.00 for most industries.
Q: Are there any restrictions or guidelines for using Facebook Ads to promote YouTube videos?
A: When promoting YouTube videos with Facebook Ads, ensure that your ads comply with Facebook’s advertising policies. Avoid using misleading or clickbait headlines, and ensure your ad creative accurately represents your video content.
Q: Can I promote my YouTube videos on other platforms using Facebook Ads?
A: Yes, with Facebook Ads, you can choose ad placements on Facebook, Instagram, Audience Network, and Messenger, which allows you to reach a wider audience and drive more views for your YouTube videos.
Q: How can I improve the performance of my Facebook Ads campaign for YouTube video promotion?
A: To improve your campaign performance, regularly monitor and analyze your ad metrics, adjust your targeting, ad creative, or budget based on performance insights, and test different ad variations to find the best-performing combination.
Q: How long should I run my Facebook Ads campaign for YouTube video promotion?
A: The duration of your campaign depends on factors such as your budget, objectives, and ad performance. Regularly monitor your campaign and make adjustments as needed to optimize performance and achieve your desired results.
PewDiePie, born Felix Kjellberg, is a Swedish YouTuber who once held the title of the most-subscribed YouTube channel.
His rise and fall captivated audiences around the world, and the story of PewDiePie is a fascinating tale of fame, controversy, and resilience.
Short Answer – What Happened To PewDiePie? – PewDiePie rose to fame with gaming videos on YouTube, faced controversies like racism & anti-Semitism, lost business partnerships, married Marzia Bisognin, moved to Japan, and announced pregnancy.
This deep dive explores PewDiePie’s meteoric ascent, his battles with controversies and demonetization, and his life beyond the screen.
Felix Kjellberg was born on October 24, 1989, in Gothenburg, Sweden. The son of Lotta Kristine Johanna and Ulf Christian Kjellberg, Felix grew up with his sister, Fanny.
He graduated from high school in 2008, and in 2010, while studying Industrial Economics and Technology Management at Chalmers University of Technology, Felix decided to start a YouTube channel.
PewDiePie’s Family
Family Member
Name
Relation
Mother
Lotta Kristine Johanna
Mother
Father
Ulf Christian Kjellberg
Father
Sister
Fanny
Sister
The Rise of PewDiePie
In 2010, PewDiePie began uploading videos to YouTube, primarily focused on “Let’s Play” videos, where he played and commented on various video games.
His quirky personality, unique commentary style, and signature “Bro Fist” quickly attracted a following, and by 2012, his channel surpassed one million subscribers.
PewDiePie’s YouTube Milestones
Year
Milestone
Subscribers
2012
1 Million Subscribers
1,000,000
2013
Most Subscribed Channel
11,932,254
2014
25 Million Subscribers
25,000,000
2016
50 Million Subscribers
50,000,000
2019
100 Million Subscribers
100,000,000
Controversies and Demonetization
As PewDiePie’s popularity grew, he faced an increasing amount of scrutiny, particularly with regard to his content. His sense of humour and edgy jokes were not without controversy, leading to several high-profile incidents that tarnished his reputation and strained his relationships with business partners.
The Fiverr Incident (January 2017)
In one of PewDiePie’s most notorious controversies, he posted a video featuring two men holding a sign that read “Death to All Jews,” which he had commissioned on the freelancing platform Fiverr.
He intended the video to be a commentary on the absurdity of what people would do for money, but it was widely perceived as anti-Semitic.
As a result, the Wall Street Journal published an article highlighting this and other instances of controversial content on PewDiePie’s channel.
Response to the Controversy (February 2017)
Following the Wall Street Journal article, PewDiePie uploaded a video addressing the controversy. In it, he apologized for the offensive content but also criticized the media for taking his jokes out of context and sensationalizing them.
Nevertheless, the damage was done, and the fallout from the Fiverr incident would have lasting repercussions.
Disney and YouTube Sever Ties (February 2017)
In response to the anti-Semitic content, Disney’s Maker Studios, which had been working with PewDiePie, decided to cut ties with him.
These decisions were significant blows to PewDiePie’s career, as they severed major revenue streams and partnerships.
The N-Word Controversy (September 2017)
In another incident, PewDiePie was live-streaming a video game on his channel when he used a racial slur, the N-word, in frustration. The incident sparked widespread condemnation from the YouTube community and reignited the debate about the appropriateness of his content.
PewDiePie apologized for his use of the slur, admitting that it was “extremely immature” and “irresponsible.”
These controversies, among others, cast a shadow over PewDiePie’s career and significantly impacted his standing within the YouTube community.
While he has since made efforts to clean up his content and repair his reputation, these events serve as a reminder of the challenges that come with fame and the importance of responsible content creation in the digital age.
PewDiePie’s Controversies and Demonetization Timeline
Year
Event
2017
Accusations of anti-Semitic content
2017
Disney and YouTube sever ties
2017
Cancellation of “Scare PewDiePie” YouTube Red series
2017
Removal from Google Preferred advertising platform
Japan and Personal Life
Felix Kjellberg, known as PewDiePie, met Marzia Bisognin, an Italian YouTuber and entrepreneur, in 2011 after Marzia’s friend recommended she watch PewDiePie’s videos.
The two began a long-distance relationship, with Marzia eventually moving to Sweden to be with Felix. Over the years, their relationship has been documented in numerous YouTube videos, with Marzia often appearing in Felix’s content.
In April 2018, PewDiePie proposed to Marzia, and they announced their engagement on social media. The couple was married in a private ceremony at London’s Kew Gardens on August 19, 2019, surrounded by close friends and family. Photos from the event were shared on the couple’s social media profiles, and fans worldwide congratulated the pair on their union.
In 2020, PewDiePie and Marzia relocated from the United Kingdom to Japan, a country they had both expressed a deep love for in their videos. They have shared their experiences of living in Japan on social media and through their YouTube channels, showcasing their new home and the cultural experiences they’ve enjoyed. The couple has expressed their appreciation for the Japanese lifestyle and their excitement at starting a new chapter of their lives in the country.
In February 2023, PewDiePie and Marzia announced that they were expecting their first child together. The couple shared the news through an emotional video posted on PewDiePie’s YouTube channel, as well as on their respective social media accounts. Fans worldwide celebrated the announcement, expressing their joy and support for the couple as they embarked on this new journey as parents.
The personal life of PewDiePie and Marzia has been an integral part of their online presence, with fans following their relationship from its inception to their recent pregnancy announcement. As they continue to share their experiences and adventures in Japan, their story serves as a reminder of the human side of online content creators, who live their lives beyond the screen.
PewDiePie’s Personal Life
Year
Event
2018
Engagement to Marzia Bisognin
2019
Marriage to Marzia Bisognin
2020
Relocation to Japan
The Fall and Rebirth of PewDiePie
Despite the controversies and setbacks, PewDiePie continued to create content and maintain a loyal fanbase. However, in early 2019, an Indian music label and film production company, T-Series, overtook PewDiePie as the most-subscribed YouTube channel.
The rivalry between PewDiePie and T-Series led to a massive online campaign known as “Subscribe to PewDiePie,” which garnered international attention. Though he eventually conceded the title to T-Series, this event further solidified PewDiePie’s impact on the YouTube community.
PewDiePie vs. T-Series
Year
Event
2019
T-Series overtakes PewDiePie as most-subscribed channel
2019
“Subscribe to PewDiePie” campaign begins
2019
PewDiePie concedes the title to T-Series
In the wake of these events, PewDiePie shifted his content focus, moving away from “Let’s Play” videos and expanding into other areas, such as commentary, vlogs, and even book reviews. He also took a brief hiatus from YouTube in early 2020, citing the need for a break from the platform.
PewDiePie Philanthropy and the Future
Despite the controversies that have plagued his career, PewDiePie has remained dedicated to using his platform for good. He has raised millions of dollars for various charities, including Save the Children, World Wildlife Fund, and St. Jude Children’s Research Hospital, among others.
PewDiePie’s Philanthropy
Year
Charity/Event
Amount Raised
2013
Save the Children
$342,828
2016
World Wildlife Fund
$152,239
2018
St. Jude Children’s Research Hospital
$200,000
Today, PewDiePie continues to create content for his millions of subscribers, evolving and adapting to the ever-changing landscape of YouTube.
Though his time as the most-subscribed channel has come to an end, PewDiePie’s legacy remains an important part of YouTube’s history, and his future endeavours will likely continue to captivate audiences around the world.
Finally…
The rise and fall of PewDiePie is a story of triumph, controversy, and resilience. From his humble beginnings in Sweden to the pinnacle of YouTube stardom, PewDiePie has navigated the ups and downs of fame while maintaining a loyal fanbase and making a lasting impact on the world of online content creation.
As he continues to evolve and adapt, it’s clear that PewDiePie’s story is far from over, and the world eagerly awaits what the future holds for this iconic YouTuber.
