YouTube Kids is a version of the popular video-sharing platform designed specifically for children under the age of 13.
It offers a wide range of content, from educational videos to cartoons and nursery rhymes. But one question that often comes up is whether YouTube Kids has ads, and if so, how many.
The short answer is yes, YouTube Kids does have ads, but the number and type of ads vary depending on a few factors.
First, let’s talk about the types of ads you might see on YouTube Kids. There are three main types:
Pre-roll ads: These are ads that play before a video starts.
Mid-roll ads: These are ads that play in the middle of a video.
Banner ads: These are ads that appear as a banner at the bottom of the screen while a video is playing.
Now, let’s look at the numbers. According to a study by the University of Michigan, around 95% of videos on YouTube Kids contain at least one of these types of ads. That’s a lot, and it’s worth noting that these ads aren’t always for products or services aimed at children.
In fact, a separate study by the Campaign for a Commercial-Free Childhood found that over 50% of ads on YouTube Kids were for food and drinks that are high in sugar, salt, or fat. This is concerning, as children are more susceptible to the influence of advertising than adults and may not fully understand the implications of what they see.
So, what can parents do to limit the impact of ads on their children when using YouTube Kids?
One option is to turn off personalized ads, which are based on the child’s browsing history and other data. This can be done in the app’s settings.
Another option is to use an ad blocker. While this isn’t a foolproof solution, it can help to reduce the number of ads that children are exposed to.
Types of ads on YouTube Kids
Type of ad
Description
Pre-roll ads
Ads that play before a video starts
Mid-roll ads
Ads that play in the middle of a video
Banner ads
Ads that appear as a banner at the bottom of the screen
Percentage of YouTube Kids videos containing ads
Type of ad
Percentage of videos with this type of ad
Pre-roll ads
78%
Mid-roll ads
10%
Banner ads
22%
YouTube Kids also has sponsored content, which is essentially a form of advertising. Sponsored content is videos that are created or paid for by a company or brand and feature products or services.
While these videos are labelled as sponsored, it can be difficult for children to differentiate between sponsored content and regular content.
According to a report by Common Sense Media, sponsored content accounts for around 7% of all videos on YouTube Kids. While this may seem like a small percentage, it’s important to note that these videos often have high production values and can be very engaging for children, making them more likely to watch and engage with the advertised products or services.
Another issue with ads on YouTube Kids is the potential for inappropriate content to be included in the ads. In 2019, YouTube came under fire after it was revealed that ads for mature-rated video games and movies were being shown to children on YouTube Kids.
The company apologized and promised to do better, but the incident highlighted the need for parents to be vigilant when it comes to their children’s online activity.
As for YouTube use and kids, here are some relevant stats:
YouTube is the most popular social media platform among US teens, with 85% of those aged 13 to 17 using the platform. (Source: Pew Research Center, 2021)
Among kids aged 8 to 12, YouTube is also the most commonly used social media platform, with 72% of them using it. (Source: Common Sense Media, 2019)
In a survey of parents of US children aged 11 and younger, 81% reported that their children watch YouTube, and 34% said their kids watch it regularly. (Source: Common Sense Media, 2020)
The most popular types of content on YouTube for kids are gaming videos, music videos, and comedy videos. (Source: Common Sense Media, 2019)
In recent years, there have been concerns about inappropriate content on YouTube targeted at children, leading to changes in the platform’s policies and increased scrutiny from regulators. (Source: CNBC, 2019)
So, what can parents do to minimize the impact of ads on their children when using YouTube Kids? Here are a few tips:
Use parental controls: YouTube Kids has a range of parental controls that allow parents to limit the content their children can access. These controls include the ability to block specific videos or channels, set a timer for how long the child can use the app, and turn off search functionality.
Monitor your child’s activity: While parental controls can be effective, they’re not foolproof. It’s important for parents to monitor their child’s activity on YouTube Kids and be aware of what they’re watching and how they’re engaging with the content.
Talk to your child about ads: Children may not fully understand the concept of advertising and how it can influence their behaviour. By talking to your child about ads and explaining how they work, you can help them to develop critical thinking skills and make more informed choices.
In conclusion, while YouTube Kids does have ads, there are steps that parents can take to minimize their impact on their children. By using parental controls, monitoring their child’s activity, and talking to them about ads, parents can help to create a safer and more positive experience for their children on YouTube Kids.
In the constantly evolving landscape of digital advertising, marketers and brands are always on the lookout for effective ways to reach their target audience. YouTube, as one of the largest online video platforms, offers a variety of advertising options.
One of these is YouTube Select (formerly known as Google Preferred), a premium service that allows advertisers to target ads to top-performing channels and content.
In this article, we will explore YouTube Select, compare it with normal adverts, and provide insights on how to use and become part of this premium service.
What is YouTube Select?
YouTube Select is an advertising program that enables brands to place their ads on the top 5% of YouTube channels based on popularity, engagement, and content quality.
These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. YouTube Select lineups are human-verified, ensuring brand safety and alignment with advertiser values.
Benefits of YouTube Select
Access to premium content: Advertisers can place their ads on highly popular and engaging content, which increases the likelihood of reaching their target audience.
Improved targeting: With 12 distinct categories, advertisers can select the lineup that best matches their target audience’s interests.
Brand safety: YouTube Select’s human verification process ensures that ads are placed alongside content that aligns with brand values and guidelines.
Exclusive opportunities: YouTube Select offers sponsorships and programs, such as YouTubeOriginals, which provide additional avenues for brand promotion and visibility.
Top 5% of channels based on popularity, engagement, and quality
All YouTube channels (subject to YouTube’s ad guidelines)
Targeting
12 distinct categories for precise targeting
Broad targeting based on demographics, interests, and behaviours
Brand Safety
Human-verified content for brand alignment
Algorithm-based content filtering
Ad Formats
Various formats including sponsorships and programs
Standard formats like TrueView, Bumper ads, etc.
Cost
Typically higher due to premium content access
Lower, based on auction and targeting parameters
How to Use YouTube Select
To start using YouTube Select, follow these steps:
Sign up for a Google Ads account, if you don’t already have one.
Create a new campaign and choose the “Video” campaign type.
In the “Placements” section, select “YouTube videos” or “YouTube channels.”
Search for the YouTube Select lineup you want to target, and add it to your placements.
Set your targeting preferences, budget, and other campaign settings.
Create or upload your video ad, and submit it for review.
Once your ad is approved, your campaign will go live, and your ads will be served on the selected YouTube Select channels.
How to Be Included in YouTube Select
To have your channel considered for inclusion in YouTube Select, focus on the following aspects:
Content quality: Produce engaging, high-quality content that resonates with your target audience. This will help increase your channel’s popularity and overall performance.
Consistency: Maintain a consistent posting schedule, ensuring that your viewers have a reason to keep coming back to your channel.
Audience engagement: Encourage comments, likes, and shares by engaging with your audience and creating content that invites interaction.
Advertiser-friendly content: Ensure your content complies with YouTube’s ad guidelines and does not contain any controversial or inappropriate material.
Channel optimization: Optimize your channel by using relevant keywords, tags, and descriptions to increase visibility and discoverability.
Although there is no direct application process for YouTube Select, focusing on the above aspects will increase your chances of being noticed by YouTube and included in their premium lineups.
Useful Tips – Get The Most From YouTube Select
Research your target audience: Understand your audience’s preferences, interests, and online habits to create content that resonates with them and increases engagement.
Collaborate with other creators: Partner with other YouTube creators to expand your reach and tap into new audiences. Collaborations can help both channels grow and increase the likelihood of being included in YouTube Select.
Leverage analytics: Regularly review your YouTube analytics to identify trends, patterns, and areas for improvement. Use this data to optimize your content strategy and enhance your channel’s performance.
Invest in video production: High-quality videos are more likely to engage viewers and keep them watching. Invest in good equipment, editing software, and production techniques to create visually appealing content.
Promote your channel: Utilize social media, email marketing, and other promotional tactics to increase visibility and drive traffic to your YouTube channel. This will help grow your audience and improve your channel’s performance.
Stay updated on platform changes: Keep up-to-date with YouTube’s policies, guidelines, and feature updates to ensure your channel remains compliant and takes advantage of new opportunities.
YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising
YouTube Select offers a powerful advertising solution for brands looking to reach a highly engaged audience through premium content.
By comparing YouTube Select with normal adverts, advertisers can make an informed decision about the best advertising approach for their specific needs.
By following the steps outlined in this article, brands can harness the power of YouTube Select, while content creators can improve their chances of being included in this premium service. With the right strategy, both advertisers and creators
Deep Dive Q&A: YouTube Select, YouTube Advertising, and Influencer Marketing
Q1: What is the primary difference between YouTube Select and normal YouTube advertising?
A: YouTube Select targets ads on the top 5% of YouTube channels based on popularity, engagement, and content quality. These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. In contrast, normal YouTube advertising is available across all channels (subject to YouTube’s ad guidelines), offering a broader range of targeting options based on demographics, interests, and behaviors.
Q2: Can small businesses benefit from using YouTube Select?
A: Yes, small businesses can benefit from using YouTube Select if they have a well-defined target audience and wish to access premium content to maximize ad exposure. However, the cost of YouTube Select may be higher than normal YouTube advertising, so small businesses should weigh the benefits against their marketing budget.
A: Content creators can optimize their channel by focusing on content quality, consistency, audience engagement, advertiser-friendly content, and channel optimization through relevant keywords, tags, and descriptions.
Q4: What are the most popular ad formats on YouTube?
A: Some popular YouTube ad formats include TrueView In-Stream ads, TrueView Discovery ads, Bumper ads, and Non-Skippable In-Stream ads. YouTube Select also offers exclusive sponsorship and program opportunities, such as YouTube Originals, for enhanced brand promotion and visibility.
Q5: How can advertisers measure the success of their YouTube campaigns?
A: Advertisers can measure the success of their YouTube campaigns by tracking key performance indicators (KPIs) such as views, watch time, impressions, click-through rate (CTR), view-through rate (VTR), cost per view (CPV), and conversions. YouTube provides a comprehensive analytics dashboard to monitor these metrics, allowing advertisers to optimize their campaigns accordingly.
Q6: How does influencer marketing tie into YouTube advertising?
A: Influencer marketing is an advertising strategy that involves partnering with influential individuals, often YouTube creators, to promote a product or service. Brands can leverage influencers’ existing audience and credibility to reach new customers, making it an effective complement to other YouTube advertising methods.
Q7: What factors should brands consider when choosing a YouTube influencer?
A: Brands should consider the influencer’s relevance to their target audience, the size and engagement level of their audience, content quality, and past performance of similar collaborations. It’s essential to select an influencer whose values align with the brand’s image and goals.
Q8: What are some tips for a successful influencer marketing campaign on YouTube?
A: Some tips for a successful influencer marketing campaign on YouTube include setting clear goals and expectations, providing creative freedom to the influencer, establishing a fair compensation structure, tracking and measuring the campaign’s performance, and maintaining open communication throughout the collaboration.
Q9: How can I ensure my YouTube ads comply with the platform’s guidelines?
A: To ensure your ads comply with YouTube’s guidelines, familiarize yourself with the platform’s ad policies, which cover content, targeting, and data usage. Avoid any content that violates these policies, and when in doubt, seek clarification from YouTube or consult their Help Center.
Q10: What are some best practices for creating engaging YouTube ads?
A: Some best practices for creating engaging YouTube ads include:
Grabbing the viewer’s attention within the first few seconds
Keeping the ad concise and to-the-point
Telling a compelling story that resonates with your target audience
Using high-quality visuals and audio
Including a clear call-to-action (CTA)
Testing different ad variations to optimize performance
Q11: How can I target my ads more effectively on YouTube?
A: To target your ads more effectively on YouTube, you can use a combination of demographic targeting (age, gender, parental status), interest targeting (affinities, custom affinity audiences, life events), and placement targeting (specific channels, videos, or YouTube Select lineups). Regularly reviewing your campaign’s performance and adjusting your targeting parameters can help you reach your desired audience more effectively.
A: Brands can manage their YouTube advertising budget effectively by:
Setting clear goals and objectives for their campaigns
Allocating funds based on priority and potential return on investment (ROI)
Regularly monitoring and optimizing campaign performance
Testing different ad formats, targeting options, and bidding strategies to find the most cost-effective approach
Utilizing YouTube’s daily budget and bid cap options to control spending
Q13: What role do keywords play in YouTube advertising?
A: Keywords play a crucial role in YouTube advertising by helping advertisers target their ads based on the user’s search queries and the content they consume. Proper keyword research and selection can improve the relevancy and effectiveness of your ads, ensuring they reach the right audience.
A: To promote your YouTube channel organically, focus on:
Producing high-quality, engaging content that resonates with your audience
Optimizing your channel and video metadata with relevant keywords, tags, and descriptions
Encouraging viewer interaction through comments, likes, and shares
Collaborating with other creators to expand your reach
Sharing your content across social media platforms and other marketing channels
Q15: Can I use remarketing to improve my YouTube advertising campaigns?
A: Yes, you can use remarketing to target viewers who have previously interacted with your channel, videos, or ads. This allows you to re-engage users who have shown interest in your content, products, or services, increasing the likelihood of conversions. By creating remarketing lists in Google Ads, you can tailor your campaigns to specific segments of your audience, making your advertising efforts more relevant and effective.
YouTube is a huge platform with millions of channels and maybe even billions of users watching hours & hours of video every second. This can be a huge needle in a haystack when it comes to companies or branding so you need to Build Your YouTube Brand, make it STAND OUT and drive authority.
I can be hard to get noticed but if you make your brand UNMISSABLE then it will help attract some attention. Here are 28 tips to Build Your YouTube Brand.
#1 – Choose your identity – Start to Build Your YouTube Brand
If you want viewers to subscribe to your channel and come back for more later, then they need to know what they are getting themselves into.
While there are endless YouTube video ideas to choose from, it is important that you have an identity. Whether that means talking about beauty, travel, sports, gaming, or anything that comes up in your life, make it very clear to the audience so that you get subscribers who stick around!
#2 – Follow a passion (yours and theirs)
First of all, make sure that YOU are passionate about everything you are saying and doing on your YouTube channel. If you don’t then none of the rest of the list will matter, and you won’t have any fun!
Once you know what you are passionate about, find the groups of people that are equally passionate and likely to make a large, loyal fan base. If you know that you love all Technology, then think about making great videos catered towards viewers who are passionate about virtual reality, or artificial intelligence.
If you become a trusted source in passionate niches, you will have a great channel.
#3 – Make great video thumbnails
YouTube king of subscriptions PewDiePie uses eye catching thumbnails every time
Your video’s thumbnail is the first thing people see so make it count!
Boring, or grainy images are going to look weak beside other YouTubers who are competing for the same viewers so take a few minutes to make a great thumbnail and you will see the difference.
4 Tips for Better YouTube Thumbnails
1. Use closeups of your face: Humans like eye contact and this will catch their attention in search results!
2. Convey strong emotion: Strong emotion on your face can set the tone for the video and prime the audience for what is in store.
3. Use bright backgrounds: It’s all about being eye catching in a sea of YouTube results all over the screen. Bright screens get people’s attention, and also tend to create stark contrast with your main image.
4. Be consistent: It helps your brand to have similar thumbnails all the way across your page
# 4 – Show off a great channel logo
Your channel logo may be small, but it can say a lot about you. Don’t underestimate the first impression that people will see representing ALL the hard work that you put into your videos. Before creating images like logos and banners, you should make sure that you are making them the appropriate size
#5 – Use Awesome Art for your banner
The images that you use on your channel can influence viewers to hit that ‘subscribe’ button.
#6 – Make a compelling channel page
Your channel page is the home base for anyone looking at your body of work. First and foremost, make sure it looks pretty with the logo, banner, and thumbnail tips above. Now that you look like a pro, you should remember that some people might actually read (yes read!) your channel description. Use this opportunity to tell your story, and let your personality shine through.
This is an area where you can show off the benefits of subscribing to your channel, and use a call to action to try and get their sub while you have their attention. You can (and should) also organize your content with playlists. This will let any potential YouTube subscribers find the content that is most interesting to them quickly.
It also makes for a good viewing experience for anyone who wants to binge watch your videos
#7 – Add some contact info
If you are putting yourself out there on YouTube, and you want to build an army of subscribers, it helps to be accessible. Who knows what opportunities might come up – a fellow YouTuber might want to connect, or a fan might want interview you on their blog.
One thing is for sure is that if you make yourself hard to get a hold of, it is a lot less likely that golden opportunities will fall into your lap.
#8 – Have recurring segments
Recurring segments!What do the Tonight Show, Jeopardy, and Bill Nye The Science guy all have in common? RECURRING SEGMENTS! Audiences return again and again for DECADES because they like the reliable structure and familiar nature of their favorite shows. Think about how many clicks Jimmy Kimmel gets every time he posts a “Mean Tweets” video.
If you can come up with a handful of structured segments that you can perfect, you are guaranteed to get more views. People want to see the next segment that they know they are going to love.
#9 – Upload Often
YouTube viewers subscribe to channels that are clearly active and posting new videos all the time. If you are stingy with your posts, then there is no reason for them to follow you.
Try to start out with at least one video per week. That way you will quickly build a library of content that viewers can go back and watch, with a pattern that they know they can count on in the future.
#10 – Have a content calendar and stick to it
Calendars aren’t just to help you stay on schedule
With so much YouTube competition, your subscribers need to know that they can rely on you for consistent content.
Make 2 key decisions
How many videos will you produce each week?
When will you publish them?
Once you know these answers, your YouTube channel should run like clockwork for your subscribers. Try to hit ‘publish’ at the same time each day/ week.
DON’T OVER COMMIT – If you get subscribers with the promise of daily videos, don’t be surprised if you lose them when you downgrade to weekly episodes instead.
#11 – Choose good titles – Eye Catching
Along with the image, your video’s title will form a viewer’s first impression of whether or not you are worth a view.
People tend to click titles that are intriguing or useful to them. Using exciting terms like “Amazing” “Hilarious or “Unbelievable” tend to get people’s attention.
You should also think about driving urgency. Suggesting that watching your video will have an immediate benefit will get more views than static titles. Think about the difference between ‘How to dress better’ vs ‘How to start dressing better today’
#12 – Keep your titles brief but teasing
Don’t give everything away in one long sentence. Keep your video titles relatively short, and leaving them wanting more. Try to keep titles below 50 characters to have the best chance of people clicking on your video.
#13 – Cross Promote Your Videos to Build Your YouTube Brand
Always try to turn one view into many views! When someone is watching your channel, you have a few different opportunities to cross promote your other videos. The best ways are:
Mention a suggested video during your video
Include a call to action button as an annotation, or at the end
Put links to suggested content in your video description
#14 – Pick the right tags
Many YouTubers actually forget about tags entirely. What a waste!
Tags are a key factor in helping Build Your YouTube Brand and get your videos in front of the right people. They will inform the search algorithm when people are looking for content, and will also give new viewers an idea of what your videos and your channel are really about.
#15 – Include Annotations & End Screen Options
YouTube has built in excellent features to build in interactive moments during your video, as well as multiple calls to action at the very end.
Here is a helpful video Derral Eves.
#16 – Use keywords, and SEO to Rank & Build Your YouTube Brand
Speaking of titles, you should think very carefully about the specific words you use in those titles. They will have a big impact on whether new viewers can find you in the first place.
YouTube is the second biggest search engine in the world, and people everywhere are looking for answers and entertainment in that search box. Before anyone can subscribe to your channel, they need to find you first! That’s where keywords come in.
#17 – Use Google Trends to Build Your YouTube Brand
Using Google Trends is the best way to see what people are getting more and less interested in over time.
Why does this matter?
Funny cat videos are more popular than funny dog videos – but both searches peaked in 2014
When the pros think about how to get more views on YouTube, they know that it helps to be talking about things that more and more people actually want to see. You aren’t going to attract a big audience reviewing season 2 of The Adams Family in 2017.
#18 – Use multi-part episodes – Extend & Build Your YouTube Brand
Who doesn’t love a little suspense?
If all of your videos are standalone pieces with no mention of a follow-up, then there is much less incentive to hit the sub button. However, if they want to know what happens next, then they are more likely to follow your channel long term.
#19 – Keep the audience in mind
If you want to get YouTube subscribers, then don’t just make videos that you think will be fun. Pay attention to trends in your niche. For example, if you talk about TV shows, make sure you know what shows are rising in popularity and make content geared towards that rather than only shows that you think people SHOULD want to hear about.
#20 – Always ask for a subscription
Whatever you need your viewers to do, don’t be afraid to ask! Many YouTubers miss out by forgetting to simply ask people to subscribe if they enjoyed the video.
Just be sure to keep the call to action quick and simple
In many cases we are looking for a lot of things – a like, a subscription, a click to our website, a follow on Instagram etc. Don’t overwhelm your audience with a check-list of ways they can help you. Pick one or two that are most important and mention them quickly at the beginning and end of the video
#21 – Use Channel Trailers
Channel trailers are an awesome way to establish what your channel is about, and why people should care. Just like a movie trailer is a fast moving clip that shows the best that a film has to offer and gets people excited for more, your channel trailer can be the difference between a viewer subscribing, or moving on to the next thing that catches their eye.
First of all, if your title and thumbnail catches a viewer’s attention, the next thing they will check out is the description. If you don’t have a compelling reason for them to stick around, they won’t make it far in the video.
Secondly, YouTube can’t listen to every word in your video, so it relies on descriptions for its search engine. This means that a good description can help you show up in search results for potential new subscribers.
#23 – Add a channel watermark
How to add a channel watermark to your video
You can build in your own personalized watermark that will show up on each video. This is a subtle reminder embedded right onto the video content that the viewer should subscribe
#24 – Look for helpful resources
If you are reading Vlogging Guides, then you are already off to a good start ?
BufferBlog, Vlogging Guides, and communities like YTTalk can help you learn how to get more views on YouTube from fellow vloggers.
#25 – Attend Events
From local meetups, to massive international events, there are many opportunities to attend YouTube related events. Use these opportunities to network with other content creators, and meet your fans!
#26 – Learn from your most popular videos
If you want more YouYube views, it helps to know what has worked in the past. Use successful videos as inspiration for similar content and build a reputation for viral videos that people love to watch.
#27 – Avoid too many ads
Ads can be a good thing to let you make money on YouTube and fund great content, but don’t go overboard. You get several options on what type of ads you are OK with permitting on your videos.
While it might be tempting to go all out and try to maximize your earnings, keep your viewers in mind. You will get more views on YouTube if your subscribers think that you aren’t just in it for the money.
#28 – Be transparent with your audience
If you do want to make money with your videos, just make sure you are honest about it. For example, if you are being paid to review a product, mention that in the video. It doesn’t mean you can’t give your genuine opinion!
This doesn’t end with just money issues. You can gain a lot of trust by telling people what is going on behind the scenes and making them feel a part of your channels. Loyalty brings more YouTube views back to your channel then trying to outsmart the audience.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
YouTube for most people is the the aggregator of fail compilations, the disseminator of cat related humour and a beacon for everything viral. Killing time on YouTube is the most productive way to be unproductive, but there’s so much more to it than salacious thumbnails and unrelated debates about political theory in the comments section, there is also hidden unknown youtube tips and tricks
Aside from a few easter eggs to please medium-core trekkies and Star Wars fans, there are some genuinely useful hacks that can enhance your YouTube viewing experience ten-fold. I mean, if you’re prepared to sign away three hours of your life by watching late-nineties wrestling videos, then you should do it in style, right?
Ever heard of YouTube Leanback? Or how about turning any video into a GIF? No? Then there’s so much more to show you. Here’s a run-down of my top five YouTube hacks:
1. Make any YouTube Video into a GIF
You can turn any video into a GIF by simply adding “gif” just after the “www.” in the URL. For example “www.gifyoutube.com/watchx”
Once you type that in, you’ll be taken to a simple gif making tool page that lets you cut out a section of the video and export it.
Select the point at which you want to start the gif and then select how long it lasts, and you’re done. You’ve made a gif in a matter of minutes.
2. YouTube Disco Your YouTube Videos
You already knew that you can use YouTube to stream music, but did you know it can be a DJ too? YouTube Disco automatically puts together a playlist of songs from your prefered genre or artist.
Go to www.youtube.com/disco and enter any artist, song, or genre and YouTube will populate a playlist of the most watched/popular videos from your search.
You can also set it to play the current top hits and it will tell what videos are most popular at the moment.
3. Slow Motion YouTube Videos
There are a couple of ways to slow down a YouTube video, with the simplest way being to hold down the spacebar during a video. This cause the video to rapidly play and pause, which creates a budget slow motion effect.
If, however, you want some more advanced controls, head to www.youtubeslow.com and enter your video’s URL into the specified field. You can then either speed up, slow down, play on repeat or set a loop.
Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.
4. YouTube Leanback – YouTube and Chill
YouTube Leanback is the friendlier version of YouTube on the big screen. If you’ve ever tried to watch videos on the normal desktop version of YouTube on your TV, you’ll know it’s a pain. Entering characters into the search field with your TV is just not practical, and you need to get right up close to the screen to see what’s going on.
This is where YouTube Leanback comes in. It’s a simplified YouTube UI that only requires use of the arrow keys to control. Also, if you have a smart TV, you can connect your phone or tablet to control what’s on the screen – and you don’t even have to be on the same Wi-Fi connection to do it.
Anyone in the room, providing they’ve gone through the verification process, can connect to the YouTube page and chuck videos into the communal playlist.
All you need to do is go to www.youtube.com/leanback and begin flicking through the availble sub sections of videos. To pair up your phone or tablet, go to www.youtube.com/pair on your mobile device and follow the instructions.
5. Google Video Quality Report
Buffering. Endless, rage inducing, buffering. But whose fault is it? Well, it’s your throttling, lacklustre ISP, according to Google.
Google’s YouTube Video Quality Report was launched earlier this year to help consumers understand why their videos take so long to load and can’t be streamed in the best quality. Some childlike illustrations show you how video makes its way to your screen, but don’t let the welcoming graphics fool you. This is video report is a shaming exercise, designed to embarrass ISPs for providing little bandwidth.
The report, which isn’t available everywhere, will tell you how good your connection is in the area and which ISPs are offering the most YouTube friendly internet speeds. This is done via a verification system, which labels each ISP as either ‘HD verified’ or not.
Check it out here (as I said, it may not be available in your area) and see if your connection can sustain 20 minutes of 1080p footage.
YouTube has 1+ billion users. While not all are content creators, it’s safe to say that several million are uploading consistently, with thousands of new creators joining every day – Here are 5 Tips For New YouTubers to help them get started.
If you’re just starting out as a video creator, your first few videos will be buried among the millions of videos uploaded each week. So how can you increase your chances of being discovered amid the massive haystack that is YouTube?
Say two people follow you on Twitter. One has the default ‘egg’ as their profile picture; one has a well-designed image. Which are you more inclined to check out and follow back?
One of the most important first steps you can complete as a new YouTuber is your branding. Attractive channel art can drastically increase the chances that a viewer will check out your other videos and subscribe.
2. Create a regular schedule
Just like popular TV shows, releasing your YouTube videos on a schedule can ensure that they get in front of the maximum amount of viewers. To start, aim to release one video per week, and be sure to tell your subscribers when to expect new content!
Mention your schedule at the end of each video
Include your schedule as part of your channel art
Remind fans on social media
3. Strive for originality
Creating truly original content will be your biggest advantage when starting out—and no one can do that but you. At this very moment, there are more than 60 million Minecraft videos on YouTube. So if you’re set on creating gaming videos, for instance, spend time thinking about how you can make them stand out from the very large crowd!
Here are some more tips for new youtubers in our blogs!
4. Be patient about income
Everyone likes extra money. But when you first start out as a creator, it should be strictly to have fun and grow your audience. Most creators who are making a living from their content have spent years building up their channel and are seeing more than a million video views per month. So try to be patient and focus on creating amazing content, and it’s more likely that the money will eventually come.
5. Be yourself
It may be tempting to model your content after another successful creator verbatim. But that strategy can sometimes come off as fake—and audiences can tell. Whether you’re quiet, loud, or awkward, be yourself! No matter what type of personality you have, there will be people out there who will enjoy your content.
Finally, there’ll be plenty of time to refine. As you grow on YouTube, your style will grow as well. Listen to feedback from your viewers, and most of all, have fun. Good luck with your videos!
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so-called social media revolution, nowadays managing a flexible presence on each of the BIG THREE (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed.
What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market.
Here are some quick facts showing the tremendous role of social media in today’s business world…
A significant 86% of marketers said that social media was important to their businesses.
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority.
Once you define your business objective “whether creating brand awareness, relationship building ordriving new sales“ you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
2. Develop a loyal community of prospects
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without.
An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless.
From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance.
Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.
4. Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness.
By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customers experience into a positive outcome for your business.
Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
5. Expand sales
Getting speed access to consumers feedback is undoubtedly going to jump-start your sales results.
Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors.
Believe it or not, this will do the trick for your business and will monetize your efforts.
6. Boost traffic and search engine ranking
Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies websites as a way to convert leads into prospects.
Website builders, such as WordPress, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages.
Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.
7. Cut marketing costs
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising.
Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.
Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling.
Regardless of the serious competition, there are millions of people waiting to be reached.
Don’t let your competitors beat you out in the socialsphere. Your next prospect could possibly come from social media.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
Big mistake!
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. PlaceIT can help you STAND OUT on YouTube
I SUCK at making anything flashy or arty.
I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.
That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.
5. StoryBlocks helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
Just like there are a things you can do to increase the likelihood of success in YouTube (including YouTube SEO Tactics), But, there are also many youtube mistakes which are commonly overlooked and avoiding these mistakes can help increase your chances for success within YouTube.
Terabrite on Vlogging (Personal Vlog Channels – YouTube Mistakes)
If you’re a looking to create a vlog on YouTube, you may be thinking that it’s you’re going to get famous vlogging. That’s not how it works. There are a few things that you can do to increase volume which will help you reach that goal.
1)Have a main channel where you do something like music, skits, comedy, or something. 2)Make your vlogging channel unique, so as to stand out from all the other bloggers. 3)Try humor or something else to keep your viewers interest.
The Fine Brothers (How to Annoy Established YouTubers – YouTube Mistakes)
4) Don’t steal or just copy other people’s tags, descriptions, or titles for your video. Many new YouTubers will copy the metadata from a successful video verbatim in the hopes that they will rank similarly, as often times with the hope that the original YouTuber will take notice and be honored that you found their work to be well optimized. In reality, you will end up annoying these people that you look up to, and they may never want to talk to you as a result. Not a good approach for attempting to become connected to a YouTube influencer.
5) Don’t just keep putting up videos on your channel over and over when nothing’s happening.
You may have 100 views, 200 views, 300 views, or even 4,000 views, but what you really need to be doing is developing one skill. Then collaborate with people who have more subscribers, but less skill. For example if you’re a really good 3D artist and go to someone with 10,000 subscribers and say let them know it. Tell them you can do something 3D for them. Maybe they do composing. You can suggest that if you do a 3D for them, they can mention you in their video. Just doing an amazing video and putting it up on your channel will probably not bring you the success you want. Collaborating with the community is a good way to start.
6) Don’t try to be someone else.
Originality is important, but being yourself and don’t just follow a trend. If you do, it just adds you to the crowd. If you are the needle in a haystack, it’s difficult to stand out. You should focus on originality and create something that will make you stand out.
7) In the description box, don’t forget to have hyperlinks.
Some people have their YouTube accounts set up, but they don’t have their Facebook or Twitter linked in the description box. It is important to have a hyperlink, which is a link they can easily click, because people want to click it and go right to the page. They really don’t have the time to just copy, paste and put it in the browsers.
8) Don’t make everything long – YouTube Mistakes
It is best to keep things short.
9) Don’t forget to have a Subscribe button at the end.
You want people to subscribe to you.
10) Don’t do something just because you think it might get views.
Do content that you care about. Do something that really interests you, and make sure you find your voice. Don’t be one of those people who just show up once in a while. Have a long-term plan and don’t say, “If it doesn’t happen within a couple of months, I’m not going to do this.” Show up consistently and work on your craft. Think long-term and focus.
11) Don’t forget to watch other stuff. Watch stuff that you love. A lot of people on YouTube, when they’re starting out, don’t watch other stuff. Watch your peers. Watch the people that inspire you. And I just think if you find your voice and you’re authentic and you keep stuff relatively short, you can do some good work and you hopefully will succeed.
Success on YouTube is not going to happen your first week and it’s not going to happen without creating unique content that you’re passionate about, and that is distributed in a strategic way. It’s going to take some time, but these tips will hopefully help make success easier for you.
YouTubers are sometimes called the most well a paid people, when you see YouTubers like PewDiePie raking in millions as reported by mainstream media from making videos in his bedroom somewhere. What the mainstream media dont get is that its a passionbut its also a full-time job based on views and CPM to generate ideas, record and edit the video – So how to you Increase YouTube CPM?
Its a dream of many YouTubers to one day become a full time YouTuber and to achieve that they need to be making enough money from YouTube to sustain themselves.
CPM stands for Cost per mille which means cost per 1000 views on a video and YouTubers can see their CPM in their adsense earnings reports. When an advertiser starts advertising campaign they can pay per 1000 views of the ad or cost per click on the advert. Therefore if the advertisers CPM was set to a max of $1 per 1000 views, and 900 of your viewers saw the advert they would pay $0.9 theoretically.
Introducing eCPM
eCPM is the effective cost per mille basically the same as CPM but is the cost for every 1000th ad view or impression regardless of what buying method of advertisements is being used for example Fixed, Cost per click, cost per action or CPM.
For example you run a CPC campaign with a cost of $1 per click, you get 200 clicks on the advert but 2000 impressions on the advert. the eCPM is $100 dollars because you made $200 from 2000 impressions. If it was a CPM advertisement and the price you paid was $5 per 1000 views the eCPM would be $10.
How to Improve CPM – Increase YouTube CPM
There are a few ways to improve your CPM (Increase YouTube CPM) on YouTube from targeting high CPC keywords, increasing engagement and watch time and making more videos which I will explain a bit more below.
1. Target strong CPC keywords – Focus your content to Increase YouTube CPM
This is a great way to increase your eCPM rates, Increase YouTube CPM. Since you are paid with a mixture of CPM and CPC adverts on YouTube This is a sure way to increase your income. So each keyword has a value which is assigned by advertisers that ‘bid’ on that keyword with the price they want to pay per click or per impression. If you make a video on Favourite Dog Collars for example, and the cpc of a dogs advertisement is 0.5 cent, you will earn 0.5 cent per click or have a cpm of $1.20 per thousand views then you will earn $1.20.
You can find the CPM of keywords that are related to your video on the google keyword tool. You will need a google account and signed up for Adwords, Googles Advertising platform which is free to sign up to.
If you’re solely focused on making money you may want to research keywords before you make a video. Eg. Looking up video ideas on Insurance, finding the highest keyword such as “Bluewater insurance which has a CPC value of 4.50” You might make a video on Bluewater Insurance – My Experience/Review. Now this may not get a ton of views but the CPC/CPM will be quite high due to advertisers paying high amounts for insurance keywords.
I would not recommend switching from your niche area to accommodate CPC. You cant go from being an established beauty blogger with a ton of subscribers to becoming an insurance reviewer as you will lose your audience and will get negative feedback. So try and stay within your niche area as much as possible, although you can deviate if it relates someway to the niche or just a “Storytime/experience” video which have gotten very common.
2. Increase your watch time and user engagement rates – Quality = Increase YouTube CPM
Watch Time. I’ve mentioned this in a previous post, watch time and engagement rates are vital for CPM. The better the engagement, the more likely google is to serve higher paying ads to your video as they see that your video has a good active audience who are paying attention.
3. Create more content – More videos = Increase YouTube CPM
Now this is a no brainer, the more content you have the more views you will bring in cumulatively. This will Increase YouTube CPM without a doubt. Create a content schedule of daily videos or a video every 2-3 days. This will allow your channel and your revenue to grow effectively. Don’t post a flood of videos as it looks spammy and may not get the attention it needs from your subscribers.
My CPM Is going down, whats happening? Seasonal Boosts to Increase YouTube CPM
CPM is determined purely by advertisers and which ads are being served to your video. Ad budgets are usually a lot lower at the start of the year, don’t worry about this.Ad budgets pick up around the summer time and towards Christmas you will see the highest CPM/CPC rates due to holiday advertising.
Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>
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Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.
If you’re a looking to create a vlog on YouTube, you may be thinking that it’s you’re going to get famous vlogging. That’s not how it works. There are a few things that you can do to increase volume which will help you reach that goal.
