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SEO TIPS & TRICKS YOUTUBE

YouTube Channel Banner Ideas

When it comes to your YouTube channel banner, you can take a great deal of guidance directly from any marketing 101 advice available on the Internet.

You want something eye-catching yet not overpowering—something that conveys the purpose of your channel in the purest, most digestible form possible, and gets the message across quickly.

Your YouTube banner tells new visitors to your channel what you are about, and in more ways than you might think. It can give subtle cues to your potential viewers that you might not have intended to give.

The banner on your channel is unlikely to be the first impression someone gets of your channel, but that doesn’t make it unimportant.

We’re going go into detail about some YouTube channel banner ideas, explaining why they work, and who they can work for. But first, let’s talk a little about why banners are so important.

YouTube Channel Banner Ideas 7

Why are YouTube Banners Important?

A common—and incorrect—way to think of a YouTube banner is like a storefront. If you were running a brick and mortar store, you would want the sign out front to draw in passing shoppers where they would hopefully spend money on your products and services.

That is not what a YouTube banner is. Your channel is not a storefront in that sense, as very few people will come across it organically. You could funnel people to your channel page from other sources, such as your website, but then, if you can do that, you have already grabbed that person’s attention in some way.

In truth, hardly any of the visitors to your channel will arrive there not knowing anything about you. If someone is looking at your channel page, they will almost certainly have seen at least one of your videos already. In fact, the typical behaviour of a YouTube viewer is to subscribe to channels they are interested in from the video itself.

A good deal of your subscribers might never see your channel page at all! And for those who visit your channel that are already subscribed, the banner is less critical, since they are already on board.

For the most part, non-subscribers who visit your channel are people who have seen one or two of your videos and are on the fence about whether to subscribe to your channel or not. These are the people your banner is really for since they are the ones who could potentially hit subscribe—or not—based on what they see when they land on your channel.

Do Dislikes Matter on YouTube? 2

Dos and Don’ts

As with many creative endeavours, there isn’t really a hard list of things you must do to succeed.

We could lay out a comprehensive set of rules that would be true for 99% of YouTubers out there, and there would undoubtedly be someone who breaks all of them and is a wild success. Bear that in mind when reading these dos and don’ts.

Professional Quality

One of the first things that will strike new visitors to your channel is how professional your channel banner looks. Does it look like it was made by a graphics designer who takes pride in their work? Or does it look like five minutes spent in Microsoft Paint?

Having a professional banner shows that you care about your channel, which tells potential subscribers that you take things seriously.

Nobody wants to subscribe to a channel in the hope of future content, only for that content never to come, or for the channel to get shut down by YouTube because of unnecessary community guideline strikes. It is a subtle cue, but if your banner suggests you might be a bit frivolous with your channel, they might decide against clicking that subscribe button.

Information

If a non-subscriber visits your channel page while deciding whether or not to subscribe, one of the first things they are going to want to know is information about your channel.

We would recommend an accurate and up to date “about” page for this reason, but before they get to that point, they will see your channel banner.

Having relevant information in your channel banner is a great way to get the essential details across to potential subscribers quickly. For example, do you have a regular upload schedule? Many viewers like to know that they are subscribing to a channel that puts out new content on a regular basis. It can also help to state—in as concise a way possible—what kind of content your channel produces.

One of the main things potential subscribers will be looking for is the assurance that there will be more of the type of content that brought them there in the first place.

YouTube Channel Banner Ideas 9

Branding

Establishing an identity on YouTube is an essential step towards success, as it puts you or your organisation in people’s minds. This is especially important if you are running more than just a YouTube channel. If you have developed branding, it should be clear for all to see on your channel page, which means in your YouTube banner.

This does not simply mean having any logos or icons in the banner.

Make full use of any colour schemes that are part of your branding. If you have a website that has been styled in red and white, consider making your banner red and white also.

Of course, the logos and icons should be incorporated, but don’t stop at that. These subtle visual cues can be very effective, and help to establish your brand so that it can be recognised in other places, and hopefully associated with some good YouTube content.

Represent Your Niche

One thing that can be overlooked surprisingly often is the inclusion of themes that are relevant to a channel’s niche in the channel banner. This may come in the form of a game controller motif on a channel about gaming, or dumbells in the banner of a fitness channel.

Things like this offer quick visual cues that reassure viewers as to what the channel is about. To that end, you should avoid including anything that might confuse the issue, and this is where things can get a little nuanced.

As an example, say you are running a YouTube channel about programming video games. You could include the game controller motif we mentioned above, but that might confuse some people, leading them to think the channel is about gaming. Think carefully about the themes you include in your banner, even if they seem relevant, and try to avoid incorporating things purely because they “look cool” unless they fit with the content you produce.

YouTube Channel Banner Ideas

We promised you some ideas, so let’s get into those now. Here we will show a few different common styles of channel banner, highlighting the common themes in these styles and giving a few examples along the way.

The Informative Banner

You don’t want your banner to be a wall of text, but carefully dropping relevant information in there is a great way to give new viewers all they need in one quick glance.

YouTube Channel Banner Ideas

The most obvious information to slot in here is the upload schedule, as it is something that viewers generally want to know, and can be conveyed clearly and concisely. One example of this is popular vlogger, David Dobrik.

David’s banner clearly states that he puts out new videos a few times a week, what days he puts those videos out, and even manages to fit his social media in there. All of this without making the banner look cluttered.

YouTube Channel Banner Ideas 1

Another excellent example of this is gaming YouTuber, Barbara, whose banner not only conveys the upload schedule, the time of day, the type of videos but even incorporates art themes from the game she plays most.

While this may not mean much to many viewers, the viewers who know the game and want to see that type of content will recognise it instantly.

Note that in both of these examples, the YouTuber themselves are the brand, and they have made sure they appear in their banner.

The Straight to the Point Banner

If your channel has a specific aim in mind and a no-frills approach to getting there, you may want to take a similar tact with your channel banner. A good example of this is Mango Street, a YouTube channel that offers photography and video tutorials.

YouTube Channel Banner Ideas 2

In Mango Street’s banner, you see a nicely shot photograph of the YouTubers themselves, illustrating what it is they do on the channel. You get their logo, and you get the tagline; “Photography + filmmaking tutorials that don’t waste your time”. And, in perfect keeping with that ethos, the banner doesn’t waste your time either.

While it may not set out the upload schedule for you, it does tell you everything you need to know about the content of the channel, as well as fitting in the branding and even an example of their work in the form of that photograph.

The Quirky Banner

Even a banner that seemingly contains no useful information at all tells viewers something about your channel. For example, incredibly popular YouTuber, MrBeast, has a channel banner that is plain white text on a featureless black background, with the text simply reading, “subscribe with notifications or i will take all your cookies”.

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Of course, there is a call to action in there, demanding that people subscribe to the channel, but it is clearly a tongue in cheek statement.

This banner says a lot about the tone you can expect from the channel, which is playful, and a little cheeky. Granted, it tells you nothing about the type of content you will get, but it tells you how that content will be delivered.

A banner like this is ideal for a channel where the YouTuber’s personality is a significant factor in their success. With channels like that, people tend to subscribe for the YouTuber more than the content, and would likely watch a video from them regardless of what the video is about.

The Plug Banner

We don’t have an example of this because, by its very nature, these banners change often. The plug banner is a banner that includes information about upcoming events that the YouTuber will be involved in. The most obvious examples of this are musicians or comedians who have live shows coming up.

This kind of banner should include any branding—such as a band logo or a headshot—as well as the dates of the event that you are promoting. Sometimes the channel exists purely as a promotional tool, such as would be the case for an established band who just need somewhere to upload videos. In those cases, it will likely not be a great example of how to put your banner together.

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If you are a YouTuber, however, you should include some hint as to what it is you do. If Eminem is promoting a tour, he can just have his face and some dates on the channel banner, and that would be enough. But if you are an up and coming comedian, you should give some indication of that in the banner, so new viewers know what they are getting from your channel.

Don’t Do This!

When looking for the key to success on any platform, it is natural to look at other people who have been successful there and try to emulate what they do. And, on YouTube, it doesn’t get more successful than PewDiePie. Having broken countless YouTube records, and currently being the most-subscribed individual on the platform, PewDiePie is easily the most successful YouTuber in history.

But…

PewDiePie’s immense success allows him something of a free pass when it comes to how he runs his channel. We’re not saying he doesn’t have to work at his content, but he could probably upload twenty minutes of a blank screen with no audio and still get millions of views.

YouTube Channel Banner Ideas 5

This translates to his channel banner as well. Other than a slight nod to the black and red wavey lines that are associated with PewDiePie, there is nothing in his banner that tells new viewers anything about the channel or type of content you would find on there.

However, this can work for PewDiePie because, at this point, the chances of someone being on YouTube and not knowing who he is are pretty slim. But you shouldn’t do this when you’re just starting out.

If you need ideas for banners or you are like me and just want to start with a template, check out placeit – they have a wide selection of templates on their website for banners, intros, end cards and more

Categories
TIPS & TRICKS VIDEO WEB DESIGN

How To Build Your YouTube Brand – 28 YouTube Branding Tips

Build Your YouTube Brand and STAND OUT!

YouTube is a huge platform with millions of channels and maybe even billions of users watching hours & hours of video every second. This can be a huge needle in a haystack when it comes to companies or branding so you need to Build Your YouTube Brand, make it STAND OUT and drive authority.

I can be hard to get noticed but if you make your brand UNMISSABLE then it will help attract some attention. Here are 28 tips to Build Your YouTube Brand.

DOWNLOAD YOUR FREE YOUTUBE TIPS EBOOK >>

#1 – Choose your identity – Start to Build Your YouTube Brand

If you want viewers to subscribe to your channel and come back for more later, then they need to know what they are getting themselves into.

While there are endless YouTube video ideas to choose from, it is important that you have an identity.  Whether that means talking about beauty, travel, sports, gaming, or anything that comes up in your life, make it very clear to the audience so that you get subscribers who stick around!

#2 – Follow a passion (yours and theirs)

First of all, make sure that YOU are passionate about everything you are saying and doing on your YouTube channel. If you don’t then none of the rest of the list will matter, and you won’t have any fun!

Once you know what you are passionate about, find the groups of people that are equally passionate and likely to make a large, loyal fan base.  If you know that you love all Technology, then think about making great videos catered towards viewers who are passionate about virtual reality, or artificial intelligence.

If you become a trusted source in passionate niches, you will have a great channel.

#3 – Make great video thumbnails

build your youtube brand, branding, graphic design, youtube branding, grow your youtube brand, online brand, online branding, youtube brand, branding on youtube, youtube training, youtube coaching, youtube, alan spicer, smm, social media marketingYouTube king of subscriptions PewDiePie uses eye catching thumbnails every time

Your video’s thumbnail is the first thing people see so make it count!

Boring, or grainy images are going to look weak beside other YouTubers who are competing for the same viewers so take a few minutes to make a great thumbnail and you will see the difference.

4 Tips for Better YouTube Thumbnails

1. Use closeups of your face: Humans like eye contact and this will catch their attention in search results!

2. Convey strong emotion: Strong emotion on your face can set the tone for the video and prime the audience for what is in store.

3. Use bright backgrounds:  It’s all about being eye catching in a sea of YouTube results all over the screen.  Bright screens get people’s attention, and also tend to create stark contrast with your main image.

4. Be consistent: It helps your brand to have similar thumbnails all the way across your page

# 4 – Show off a great channel logo

Your channel logo may be small, but it can say a lot about you. Don’t underestimate the first impression that people will see representing ALL the hard work that you put into your videos. Before creating images like logos and banners, you should make sure that you are making them the appropriate size

#5 – Use Awesome Art for your banner

The images that you use on your channel can influence viewers to hit that ‘subscribe’ button.

#6 – Make a compelling channel page

Your channel page is the home base for anyone looking at your body of work.  First and foremost, make sure it looks pretty with the logo, banner, and thumbnail tips above. Now that you look like a pro, you should remember that some people might actually read (yes read!) your channel description. Use this opportunity to tell your story, and let your personality shine through.

This is an area where you can show off the benefits of subscribing to your channel, and use a call to action to try and get their sub while you have their attention. You can (and should) also organize your content with playlists.  This will let any potential YouTube subscribers find the content that is most interesting to them quickly.

It also makes for a good viewing experience for anyone who wants to binge watch your videos

#7 – Add some contact info

If you are putting yourself out there on YouTube, and you want to build an army of subscribers, it helps to be accessible. Who knows what opportunities might come up – a fellow YouTuber might want to connect, or a fan might want interview you on their blog.

One thing is for sure is that if you make yourself hard to get a hold of, it is a lot less likely that golden opportunities will fall into your lap.

#8 – Have recurring segments

Recurring segments!What do the Tonight Show, Jeopardy, and Bill Nye The Science guy all have in common? RECURRING SEGMENTS! Audiences return again and again for DECADES because they like the reliable structure and familiar nature of their favorite shows. Think about how many clicks Jimmy Kimmel gets every time he posts a “Mean Tweets” video.

If you can come up with a handful of structured segments that you can perfect, you are guaranteed to get more views. People want to see the next segment that they know they are going to love.

#9 – Upload Often

YouTube viewers subscribe to channels that are clearly active and posting new videos all the time.  If you are stingy with your posts, then there is no reason for them to follow you.

Try to start out with at least one video per week.  That way you will quickly build a library of content that viewers can go back and watch, with a pattern that they know they can count on in the future.

#10 – Have a content calendar and stick to it

Calendars aren’t just to help you stay on schedule

With so much YouTube competition, your subscribers need to know that they can rely on you for consistent content.

Make 2 key decisions

  1. How many videos will you produce each week?
  2. When will you publish them?

Once you know these answers, your YouTube channel should run like clockwork for your subscribers.  Try to hit ‘publish’ at the same time each day/ week.

DON’T OVER COMMIT – If you get subscribers with the promise of daily videos, don’t be surprised if you lose them when you downgrade to weekly episodes instead.

#11 – Choose good titles – Eye Catching

Along with the image, your video’s title will form a viewer’s first impression of whether or not you are worth a view.

People tend to click titles that are intriguing or useful to them. Using exciting terms like “Amazing” “Hilarious or “Unbelievable” tend to get people’s attention.

You should also think about driving urgency. Suggesting that watching  your video will have an immediate benefit will get more views than static titles. Think about the difference between ‘How to dress better’ vs ‘How to start dressing better today’

#12 – Keep your titles brief but teasing

Don’t give everything away in one long sentence. Keep your video titles relatively short, and leaving them wanting more.  Try to keep titles below 50 characters to have the best chance of people clicking on your video.

#13 – Cross Promote Your Videos to Build Your YouTube Brand

Always try to turn one view into many views!  When someone is watching your channel, you have a few different opportunities to cross promote your other videos.  The best ways are:

  1. Mention a suggested video during your video
  2. Include a call to action button as an annotation, or at the end
  3. Put links to suggested content in your video description

#14 – Pick the right tags

Many YouTubers actually forget about tags entirely. What a waste!

Tags are a key factor in helping Build Your YouTube Brand and get your videos in front of the right people.  They will inform the search algorithm when people are looking for content, and will also give new viewers an idea of what your videos and your channel are really about.

#15 – Include Annotations & End Screen Options

YouTube has built in excellent features to build in interactive moments during your video, as well as multiple calls to action at the very end.

Here is a helpful video Derral Eves.

#16 – Use keywords, and SEO to Rank & Build Your YouTube Brand

Speaking of titles, you should think very carefully about the specific words you use in those titles.  They will have a big impact on whether new viewers can find you in the first place.

YouTube is the second biggest search engine in the world, and people everywhere are looking for answers and entertainment in that search box. Before anyone can subscribe to your channel, they need to find you first!  That’s where keywords come in.

#17 – Use Google Trends to Build Your YouTube Brand

Using Google Trends is the best way to see what people are getting more and less interested in over time.

Why does this matter?

build your youtube brand, branding, graphic design, youtube branding, grow your youtube brand, online brand, online branding, youtube brand, branding on youtube, youtube training, youtube coaching, youtube, alan spicer, smm, social media marketingFunny cat videos are more popular than funny dog videos – but both searches peaked in 2014

When the pros think about how to get more views on YouTube, they know that it helps to be talking about things that more and more people actually want to see.  You aren’t going to attract a big audience reviewing season 2 of The Adams Family in 2017.

#18 – Use multi-part episodes – Extend & Build Your YouTube Brand

Who doesn’t love a little suspense?

If all of your videos are standalone pieces with no mention of a follow-up, then there is much less incentive to hit the sub button.  However, if they want to know what happens next, then they are more likely to follow your channel long term.

#19 – Keep the audience in mind

If you want to get YouTube subscribers,  then don’t just make videos that you think will be fun.  Pay attention to trends in your niche.  For example, if you talk about TV shows, make sure you know what shows are rising in popularity and make content geared towards that rather than only shows that you think people SHOULD want to hear about.

#20 – Always ask for a subscription

Whatever you need your viewers to do, don’t be afraid to ask! Many YouTubers miss out by forgetting to simply ask people to subscribe if they enjoyed the video.

Just be sure to keep the call to action quick and simple

In many cases we are looking for a lot of things – a like, a subscription, a click to our website, a follow on Instagram etc.  Don’t overwhelm your audience with a check-list of ways they can help you. Pick one or two that are most important and mention them quickly at the beginning and end of the video

#21 – Use Channel Trailers

Channel trailers are an awesome way to establish what your channel is about, and why people should care.  Just like a movie trailer is a fast moving clip that shows the best that a film has to offer and gets people excited for more, your channel trailer can be the difference between a viewer subscribing, or moving on to the next thing that catches their eye.

#22 – Include useful info in video description

Your video description is vital for a couple of reasons:

First of all, if your title and thumbnail catches a viewer’s attention, the next thing they will check out is the description.  If you don’t have a compelling reason for them to stick around, they won’t make it far in the video.

Secondly, YouTube can’t listen to every word in your video, so it relies on descriptions for its search engine.  This means that a good description can help you show up in search results for potential new subscribers.

#23 – Add a channel watermark

build your youtube brand, branding, graphic design, youtube branding, grow your youtube brand, online brand, online branding, youtube brand, branding on youtube, youtube training, youtube coaching, youtube, alan spicer, smm, social media marketingHow to add a channel watermark to your video

You can build in your own personalized watermark that will show up on each video.  This is a subtle reminder embedded right onto the video content that the viewer should subscribe

#24 – Look for helpful resources

If you are reading Vlogging Guides, then you are already off to a good start ?

BufferBlog, Vlogging Guides, and communities like YTTalk can help you learn how to get more views on YouTube from fellow vloggers.

#25 – Attend Events

From local meetups, to massive international events, there are many opportunities to attend YouTube related events.  Use these opportunities to network with other content creators, and meet your fans!

#26 – Learn from your most popular videos

If you want more YouYube views, it helps to know what has worked in the past.  Use successful videos as inspiration for similar content and build a reputation for viral videos that people love to watch.

#27 – Avoid too many ads

Ads can be a good thing to let you make money on YouTube and fund great content, but don’t go overboard.  You get several options on what type of ads you are OK with permitting on your videos.

While it might be tempting to go all out and try to maximize your earnings, keep your viewers in mind.  You will get more views on YouTube if your subscribers think that you aren’t just in it for the money.

#28 – Be transparent with your audience

If you do want to make money with your videos, just make sure you are honest about it.  For example, if you are being paid to review a product, mention that in the video.  It doesn’t mean you can’t give your genuine opinion!

This doesn’t end with just money issues.  You can gain a lot of trust by telling people what is going on behind the scenes and making them feel a part of your channels.  Loyalty brings more YouTube views back to your channel then trying to outsmart the audience.

Want more help? Need more hands on assistance? Get in touch we do YouTube Coaching >>

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