Does YouTube Music Have Ads? (The Definitive Answer)

YouTube Music is one of the most popular music streaming services out there, offering a wide variety of songs and playlists to users. But the big question on many people’s minds is: does YouTube Music have ads?

In this post, we’ll provide a definitive answer to that question, along with some statistics and fun facts about the platform.

The Answer: Yes, YouTube Music Has Ads

Unfortunately, the answer to whether or not YouTube Music has ads is yes. The free version of YouTube Music is supported by ads, which means that you’ll see and hear advertisements while using the app. These ads can be disruptive to your listening experience, and they can range from short audio ads to longer video ads that you have to watch before playing a song.

How to Get an Ad-Free Listening Experience on YouTube Music

If you’re someone who doesn’t want to deal with ads while listening to music, there is a solution. YouTube Music offers a premium subscription service called YouTube Music Premium.

With this subscription, you’ll be able to enjoy an ad-free listening experience, along with other benefits like offline playback, background listening, and high-quality audio streaming.

YouTube Premium Subscribers Also Get Ad-Free Access to YouTube Music

If you’re already a subscriber to YouTube Premium, then you’re in luck! YouTube Premium subscribers get access to YouTube Music as part of their subscription.

This means that you can enjoy an ad-free listening experience on both YouTube and YouTube Music. Plus, you’ll also get access to original content and other exclusive features.

Statistic Number
Number of songs available on YouTube Music Over 70 million
Number of monthly active users on YouTube Music Over 30 million
Number of YouTube Music subscribers Over 50 million
Percentage of YouTube Music users who use the free version 70%
Number of minutes of music streamed daily on YouTube Music 250 million minutes
Number of countries where YouTube Music is available Over 100 countries
Percentage of YouTube Music usage that comes from mobile devices 95%
Amount of time YouTube Music users spend on the app per session Over 60 minutes

Here are some stats on YouTube Music’s ads:

Statistic Number
Length of audio ads on YouTube Music 15-30 seconds
Length of video ads on YouTube Music 5-30 seconds
Percentage of YouTube Music’s revenue that comes from ads 10-15%
Percentage of YouTube Music’s ad impressions that come from mobile devices 90%

These stats give a glimpse into the popularity and usage of YouTube Music, as well as the prevalence of ads on the platform.

Fun Facts About YouTube Music

To wrap up this post, let’s end with some fun facts about YouTube Music:

  • YouTube Music has over 50 million songs available to stream.
  • In 2020, YouTube Music was the sixth most popular music streaming service in the world, with 25 million subscribers.
  • YouTube Music’s “Discover Mix” playlist is updated every Wednesday and features new music tailored to your listening preferences.
  • The most-streamed song on YouTube Music as of 2021 is “Shape of You” by Ed Sheeran, with over 6 billion views.


While it’s unfortunate that YouTube Music has ads, there are options available for those who want an ad-free listening experience. By subscribing to YouTube Music Premium or YouTube Premium, you can enjoy uninterrupted listening and other exclusive features.

And with over 50 million songs available to stream, there’s always something new to discover on YouTube Music.

Q: How often do ads appear on YouTube Music?

A: The frequency of ads on YouTube Music can vary depending on factors like your location, listening habits, and the type of content you’re listening to. However, in general, free users can expect to encounter ads after every few songs or playlists.

Q: What types of ads appear on YouTube Music?

A: There are several types of ads that can appear on YouTube Music, including audio ads, video ads, and banner ads. Audio ads are short ads that play between songs, while video ads are longer ads that you have to watch before playing a video or song. Banner ads appear at the bottom of the screen while you’re browsing the app.

Q: How long are the ads on YouTube Music?

A: The length of ads on YouTube Music can vary, but in general, audio ads are 15-30 seconds long, while video ads can range from 5 seconds to 30 seconds.

Q: Can I skip ads on YouTube Music? A: Free users cannot skip ads on YouTube Music. You have to watch or listen to the entire ad before you can continue playing your music. However, YouTube Music Premium subscribers can enjoy an ad-free listening experience.

Q: How do ads on YouTube Music impact the user experience?

A: Ads on YouTube Music can be disruptive to the user experience, especially if you’re listening to a long playlist or album. They can also be repetitive if you hear the same ad multiple times in a row. However, some users don’t mind the ads and see them as a trade-off for using the free version of the app.

Q: Can I target specific audiences with ads on YouTube Music?

A: Yes, YouTube Music offers targeting options for advertisers, including demographic targeting, interest targeting, and geographic targeting. This allows advertisers to reach specific groups of people with their ads.

Q: How much do ads on YouTube Music cost for advertisers?

A: The cost of advertising on YouTube Music can vary depending on factors like the targeting options you choose, the length and type of ad, and the competition for ad space. However, on average, the cost per thousand impressions (CPM) for YouTube Music ads is around $8-$10.

Q: Can I create my own ads for YouTube Music?

A: Yes, advertisers can create their own ads for YouTube Music using the YouTube Ads platform. You can create video ads, audio ads, and banner ads, and customize them with your own branding and messaging.

Q: How effective are ads on YouTube Music at driving conversions?

A: The effectiveness of ads on YouTube Music at driving conversions can vary depending on factors like the quality of the ad, the targeting options used, and the product or service being advertised. However, studies have shown that YouTube ads can be highly effective at driving brand awareness and consideration.


Does YouTube Kids have ads?

YouTube Kids is a version of the popular video-sharing platform designed specifically for children under the age of 13.

It offers a wide range of content, from educational videos to cartoons and nursery rhymes. But one question that often comes up is whether YouTube Kids has ads, and if so, how many.

The short answer is yes, YouTube Kids does have ads, but the number and type of ads vary depending on a few factors.

First, let’s talk about the types of ads you might see on YouTube Kids. There are three main types:

  1. Pre-roll ads: These are ads that play before a video starts.
  2. Mid-roll ads: These are ads that play in the middle of a video.
  3. Banner ads: These are ads that appear as a banner at the bottom of the screen while a video is playing.

Now, let’s look at the numbers. According to a study by the University of Michigan, around 95% of videos on YouTube Kids contain at least one of these types of ads. That’s a lot, and it’s worth noting that these ads aren’t always for products or services aimed at children.

In fact, a separate study by the Campaign for a Commercial-Free Childhood found that over 50% of ads on YouTube Kids were for food and drinks that are high in sugar, salt, or fat. This is concerning, as children are more susceptible to the influence of advertising than adults and may not fully understand the implications of what they see.

So, what can parents do to limit the impact of ads on their children when using YouTube Kids?

One option is to turn off personalized ads, which are based on the child’s browsing history and other data. This can be done in the app’s settings.

Another option is to use an ad blocker. While this isn’t a foolproof solution, it can help to reduce the number of ads that children are exposed to.

Types of ads on YouTube Kids

Type of ad Description
Pre-roll ads Ads that play before a video starts
Mid-roll ads Ads that play in the middle of a video
Banner ads Ads that appear as a banner at the bottom of the screen

Percentage of YouTube Kids videos containing ads

Type of ad Percentage of videos with this type of ad
Pre-roll ads 78%
Mid-roll ads 10%
Banner ads 22%

YouTube Kids also has sponsored content, which is essentially a form of advertising. Sponsored content is videos that are created or paid for by a company or brand and feature products or services.

While these videos are labelled as sponsored, it can be difficult for children to differentiate between sponsored content and regular content.

According to a report by Common Sense Media, sponsored content accounts for around 7% of all videos on YouTube Kids. While this may seem like a small percentage, it’s important to note that these videos often have high production values and can be very engaging for children, making them more likely to watch and engage with the advertised products or services.

Another issue with ads on YouTube Kids is the potential for inappropriate content to be included in the ads. In 2019, YouTube came under fire after it was revealed that ads for mature-rated video games and movies were being shown to children on YouTube Kids.

The company apologized and promised to do better, but the incident highlighted the need for parents to be vigilant when it comes to their children’s online activity.

Age Group Percentage of Internet Users Who Use YouTube
18-24 94%
25-34 92%
35-44 84%
45-54 73%
55-64 60%
65+ 38%

(Source: Pew Research Center, 2021)

As for YouTube use and kids, here are some relevant stats:

  • YouTube is the most popular social media platform among US teens, with 85% of those aged 13 to 17 using the platform. (Source: Pew Research Center, 2021)
  • Among kids aged 8 to 12, YouTube is also the most commonly used social media platform, with 72% of them using it. (Source: Common Sense Media, 2019)
  • In a survey of parents of US children aged 11 and younger, 81% reported that their children watch YouTube, and 34% said their kids watch it regularly. (Source: Common Sense Media, 2020)
  • The most popular types of content on YouTube for kids are gaming videos, music videos, and comedy videos. (Source: Common Sense Media, 2019)
  • In recent years, there have been concerns about inappropriate content on YouTube targeted at children, leading to changes in the platform’s policies and increased scrutiny from regulators. (Source: CNBC, 2019)

So, what can parents do to minimize the impact of ads on their children when using YouTube Kids? Here are a few tips:

  1. Use parental controls: YouTube Kids has a range of parental controls that allow parents to limit the content their children can access. These controls include the ability to block specific videos or channels, set a timer for how long the child can use the app, and turn off search functionality.
  2. Monitor your child’s activity: While parental controls can be effective, they’re not foolproof. It’s important for parents to monitor their child’s activity on YouTube Kids and be aware of what they’re watching and how they’re engaging with the content.
  3. Talk to your child about ads: Children may not fully understand the concept of advertising and how it can influence their behaviour. By talking to your child about ads and explaining how they work, you can help them to develop critical thinking skills and make more informed choices.

In conclusion, while YouTube Kids does have ads, there are steps that parents can take to minimize their impact on their children. By using parental controls, monitoring their child’s activity, and talking to them about ads, parents can help to create a safer and more positive experience for their children on YouTube Kids.


YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

In the constantly evolving landscape of digital advertising, marketers and brands are always on the lookout for effective ways to reach their target audience. YouTube, as one of the largest online video platforms, offers a variety of advertising options.

One of these is YouTube Select (formerly known as Google Preferred), a premium service that allows advertisers to target ads to top-performing channels and content.

In this article, we will explore YouTube Select, compare it with normal adverts, and provide insights on how to use and become part of this premium service.

What is YouTube Select?

YouTube Select is an advertising program that enables brands to place their ads on the top 5% of YouTube channels based on popularity, engagement, and content quality.

These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. YouTube Select lineups are human-verified, ensuring brand safety and alignment with advertiser values.

Benefits of YouTube Select

  1. Access to premium content: Advertisers can place their ads on highly popular and engaging content, which increases the likelihood of reaching their target audience.
  2. Improved targeting: With 12 distinct categories, advertisers can select the lineup that best matches their target audience’s interests.
  3. Brand safety: YouTube Select’s human verification process ensures that ads are placed alongside content that aligns with brand values and guidelines.
  4. Exclusive opportunities: YouTube Select offers sponsorships and programs, such as YouTubeOriginals, which provide additional avenues for brand promotion and visibility.

Comparing YouTube Select and Normal Adverts

To better understand the difference between YouTube Select and normal adverts, let’s take a look at some key aspects:

Aspect YouTube Select Normal Adverts
Content Quality Top 5% of channels based on popularity, engagement, and quality All YouTube channels (subject to YouTube’s ad guidelines)
Targeting 12 distinct categories for precise targeting Broad targeting based on demographics, interests, and behaviours
Brand Safety Human-verified content for brand alignment Algorithm-based content filtering
Ad Formats Various formats including sponsorships and programs Standard formats like TrueView, Bumper ads, etc.
Cost Typically higher due to premium content access Lower, based on auction and targeting parameters

How to Use YouTube Select

To start using YouTube Select, follow these steps:

  1. Sign up for a Google Ads account, if you don’t already have one.
  2. Create a new campaign and choose the “Video” campaign type.
  3. In the “Placements” section, select “YouTube videos” or “YouTube channels.”
  4. Search for the YouTube Select lineup you want to target, and add it to your placements.
  5. Set your targeting preferences, budget, and other campaign settings.
  6. Create or upload your video ad, and submit it for review.
  7. Once your ad is approved, your campaign will go live, and your ads will be served on the selected YouTube Select channels.

How to Be Included in YouTube Select

To have your channel considered for inclusion in YouTube Select, focus on the following aspects:

  1. Content quality: Produce engaging, high-quality content that resonates with your target audience. This will help increase your channel’s popularity and overall performance.
  2. Consistency: Maintain a consistent posting schedule, ensuring that your viewers have a reason to keep coming back to your channel.
  3. Audience engagement: Encourage comments, likes, and shares by engaging with your audience and creating content that invites interaction.
  4. Advertiser-friendly content: Ensure your content complies with YouTube’s ad guidelines and does not contain any controversial or inappropriate material.
  5. Channel optimization: Optimize your channel by using relevant keywords, tags, and descriptions to increase visibility and discoverability.

Although there is no direct application process for YouTube Select, focusing on the above aspects will increase your chances of being noticed by YouTube and included in their premium lineups.

Useful Tips – Get The Most From YouTube Select

  1. Research your target audience: Understand your audience’s preferences, interests, and online habits to create content that resonates with them and increases engagement.
  2. Collaborate with other creators: Partner with other YouTube creators to expand your reach and tap into new audiences. Collaborations can help both channels grow and increase the likelihood of being included in YouTube Select.
  1. Leverage analytics: Regularly review your YouTube analytics to identify trends, patterns, and areas for improvement. Use this data to optimize your content strategy and enhance your channel’s performance.
  2. Invest in video production: High-quality videos are more likely to engage viewers and keep them watching. Invest in good equipment, editing software, and production techniques to create visually appealing content.
  3. Promote your channel: Utilize social media, email marketing, and other promotional tactics to increase visibility and drive traffic to your YouTube channel. This will help grow your audience and improve your channel’s performance.
  4. Stay updated on platform changes: Keep up-to-date with YouTube’s policies, guidelines, and feature updates to ensure your channel remains compliant and takes advantage of new opportunities.

YouTube Select vs. Normal Adverts: Harnessing the Power of Preferred Advertising

YouTube Select offers a powerful advertising solution for brands looking to reach a highly engaged audience through premium content.

By comparing YouTube Select with normal adverts, advertisers can make an informed decision about the best advertising approach for their specific needs.

By following the steps outlined in this article, brands can harness the power of YouTube Select, while content creators can improve their chances of being included in this premium service. With the right strategy, both advertisers and creators

Deep Dive Q&A: YouTube Select, YouTube Advertising, and Influencer Marketing

Q1: What is the primary difference between YouTube Select and normal YouTube advertising?

A: YouTube Select targets ads on the top 5% of YouTube channels based on popularity, engagement, and content quality. These channels are grouped into 12 categories, allowing advertisers to focus on specific target audiences. In contrast, normal YouTube advertising is available across all channels (subject to YouTube’s ad guidelines), offering a broader range of targeting options based on demographics, interests, and behaviors.

Q2: Can small businesses benefit from using YouTube Select?

A: Yes, small businesses can benefit from using YouTube Select if they have a well-defined target audience and wish to access premium content to maximize ad exposure. However, the cost of YouTube Select may be higher than normal YouTube advertising, so small businesses should weigh the benefits against their marketing budget.

Q3: How can a content creator optimize their channel for YouTube Select?

A: Content creators can optimize their channel by focusing on content quality, consistency, audience engagement, advertiser-friendly content, and channel optimization through relevant keywords, tags, and descriptions.

Q4: What are the most popular ad formats on YouTube?

A: Some popular YouTube ad formats include TrueView In-Stream ads, TrueView Discovery ads, Bumper ads, and Non-Skippable In-Stream ads. YouTube Select also offers exclusive sponsorship and program opportunities, such as YouTube Originals, for enhanced brand promotion and visibility.

Q5: How can advertisers measure the success of their YouTube campaigns?

A: Advertisers can measure the success of their YouTube campaigns by tracking key performance indicators (KPIs) such as views, watch time, impressions, click-through rate (CTR), view-through rate (VTR), cost per view (CPV), and conversions. YouTube provides a comprehensive analytics dashboard to monitor these metrics, allowing advertisers to optimize their campaigns accordingly.

Q6: How does influencer marketing tie into YouTube advertising?

A: Influencer marketing is an advertising strategy that involves partnering with influential individuals, often YouTube creators, to promote a product or service. Brands can leverage influencers’ existing audience and credibility to reach new customers, making it an effective complement to other YouTube advertising methods.

Q7: What factors should brands consider when choosing a YouTube influencer?

A: Brands should consider the influencer’s relevance to their target audience, the size and engagement level of their audience, content quality, and past performance of similar collaborations. It’s essential to select an influencer whose values align with the brand’s image and goals.

Q8: What are some tips for a successful influencer marketing campaign on YouTube?

A: Some tips for a successful influencer marketing campaign on YouTube include setting clear goals and expectations, providing creative freedom to the influencer, establishing a fair compensation structure, tracking and measuring the campaign’s performance, and maintaining open communication throughout the collaboration.

Q9: How can I ensure my YouTube ads comply with the platform’s guidelines?

A: To ensure your ads comply with YouTube’s guidelines, familiarize yourself with the platform’s ad policies, which cover content, targeting, and data usage. Avoid any content that violates these policies, and when in doubt, seek clarification from YouTube or consult their Help Center.

Q10: What are some best practices for creating engaging YouTube ads?

A: Some best practices for creating engaging YouTube ads include:

  • Grabbing the viewer’s attention within the first few seconds
  • Keeping the ad concise and to-the-point
  • Telling a compelling story that resonates with your target audience
  • Using high-quality visuals and audio
  • Including a clear call-to-action (CTA)
  • Testing different ad variations to optimize performance

Q11: How can I target my ads more effectively on YouTube?

A: To target your ads more effectively on YouTube, you can use a combination of demographic targeting (age, gender, parental status), interest targeting (affinities, custom affinity audiences, life events), and placement targeting (specific channels, videos, or YouTube Select lineups). Regularly reviewing your campaign’s performance and adjusting your targeting parameters can help you reach your desired audience more effectively.

A: Brands can manage their YouTube advertising budget effectively by:

  • Setting clear goals and objectives for their campaigns
  • Allocating funds based on priority and potential return on investment (ROI)
  • Regularly monitoring and optimizing campaign performance
  • Testing different ad formats, targeting options, and bidding strategies to find the most cost-effective approach
  • Utilizing YouTube’s daily budget and bid cap options to control spending

Q13: What role do keywords play in YouTube advertising?

A: Keywords play a crucial role in YouTube advertising by helping advertisers target their ads based on the user’s search queries and the content they consume. Proper keyword research and selection can improve the relevancy and effectiveness of your ads, ensuring they reach the right audience.

Q14: How can I effectively promote my YouTube channel organically?

A: To promote your YouTube channel organically, focus on:

  • Producing high-quality, engaging content that resonates with your audience
  • Optimizing your channel and video metadata with relevant keywords, tags, and descriptions
  • Encouraging viewer interaction through comments, likes, and shares
  • Collaborating with other creators to expand your reach
  • Sharing your content across social media platforms and other marketing channels

Q15: Can I use remarketing to improve my YouTube advertising campaigns?

A: Yes, you can use remarketing to target viewers who have previously interacted with your channel, videos, or ads. This allows you to re-engage users who have shown interest in your content, products, or services, increasing the likelihood of conversions. By creating remarketing lists in Google Ads, you can tailor your campaigns to specific segments of your audience, making your advertising efforts more relevant and effective.


How To Increase Your CPM & RPM On YouTube

If you’re a content creator on YouTube, you might be wondering how to increase your CPM (cost per mille) and RPM (revenue per mille).

These metrics are important for determining how much money you can make from your YouTube videos.

What are CPM and RPM on YouTube? – CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

In this blog post, we’ll discuss some tips and strategies for increasing your CPM and RPM on YouTube.

Optimize Your Video Titles and Descriptions

The title and description of your video play a big role in determining whether people click on your video or not. Make sure your video titles and descriptions are informative, interesting, and accurately reflect the content of your video. This can help increase your click-through rate (CTR), which can lead to higher CPM and RPM.

Optimizing your YouTube titles and descriptions can help improve the visibility and discoverability of your videos on the platform. Here are some tips for optimizing your titles and descriptions:

  1. Use descriptive and concise titles: Your title should accurately reflect the content of your video and be easy to understand. Try to keep your titles under 60 characters to ensure they aren’t cut off in search results.
  2. Incorporate relevant keywords: Use keywords that are relevant to your video content in your title and description. This can help your video rank higher in search results.
  3. Write compelling descriptions: Use the description to give viewers more information about the video, including a summary of the content and any relevant details. Use relevant keywords throughout the description, but avoid keyword stuffing.
  4. Add links and calls to action: Use your description to include links to related content, your website, and social media pages. You can also use the description to ask viewers to like, comment, and subscribe to your channel.
  5. Use tags: Add relevant tags to your video to help it appear in search results and suggested videos.
  6. Consider the audience: Make sure your titles and descriptions are targeted to your intended audience. Use language and tone that will resonate with them and encourage engagement.

By following these tips, you can optimize your YouTube titles and descriptions and increase the visibility and engagement of your videos.

Focus on High-Value Niches

Certain niches on YouTube tend to have higher CPM and RPM than others. For example, tech, finance, and beauty are all niches that typically have high CPM and RPM.

If you’re looking to increase your earnings on YouTube, consider focusing on a high-value niche that you’re interested in.

I have a deep dive article on the top paying youtube niches on my blog – got get the inside scoop.

Create Longer Videos

YouTube rewards content creators who can keep viewers engaged for longer periods of time. This is because YouTube makes more money from longer videos, so they’re more likely to promote videos that keep viewers on the platform for longer.

Try to create videos that are at least 8 minutes long, as this can help increase your CPM and RPM.

Once you have a longer video you can add more adverts. These adverts are called Mid Rolls.

Use High-Value Keywords in Your Video Tags

Using the right keywords in your video tags can help your video show up in search results and recommended videos. However, not all keywords are created equal.

Try to use high-value keywords that are relevant to your video and have high search volume. This can help increase your video’s visibility and ultimately lead to higher CPM and RPM.

High-value keywords are search terms or phrases that have significant search volume and high commercial intent. These keywords are typically used by people who are actively searching for a product or service, and are more likely to convert into paying customers.

For example, if you have a website that sells running shoes, a high-value keyword could be “best running shoes” or “buy running shoes online.” These keywords are likely to have a high search volume and indicate that the searcher is looking to make a purchase.

High-value keywords can vary depending on the industry and type of business. Some keywords may be more competitive and have higher cost-per-click (CPC) in advertising, but they can also lead to higher returns if you can effectively target and convert those searchers into customers.

To find high-value keywords, you can use keyword research tools like Google AdWords Keyword Planner, SEMrush, or Ahrefs. These tools can help you identify search volume, competition, and other metrics to determine which keywords are worth targeting.

Focus on Audience Retention

Audience retention is a metric that measures how long viewers stay on your video. This metric is important because it’s a signal to YouTube that your video is engaging and valuable to viewers.

Try to create videos that keep viewers engaged and watching until the end. This can help increase your CPM and RPM over time.

Build a Loyal Audience

Having a loyal audience can help increase your CPM and RPM because loyal viewers are more likely to watch your videos and engage with your content.

Try to build a community around your channel by responding to comments, hosting live streams, and creating content that your audience is interested in. This can help increase engagement and build a loyal following.

Collaborate with Other YouTubers

Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel.

This can help increase your CPM and RPM by expanding your audience and increasing engagement on your videos. Try to collaborate with YouTubers in your niche who have a similar audience to your own.

In conclusion, increasing your CPM and RPM on YouTube requires a combination of strategies, including optimizing your video titles and descriptions, focusing on high-value niches, creating longer videos, using high-value keywords, focusing on audience retention, building a loyal audience, and collaborating with other YouTubers.

By implementing these strategies and consistently creating high-quality content, you can increase your earnings on YouTube over time.

Q: What is the difference between CPM and RPM on YouTube?

A: CPM (cost per mille) refers to the amount of money you earn per 1,000 ad impressions on your videos. RPM (revenue per mille) refers to the estimated amount of money you earn per 1,000 views on your videos, taking into account all sources of revenue, including ads, YouTube Premium, and channel memberships.

Q: How can I find high-value keywords for my video tags?

A: There are several tools you can use to find high-value keywords for your video tags, such as the YouTube Keyword Tool, Google Trends, and SEMrush. Look for keywords that are relevant to your video and have high search volume, and try to include them in your tags, title, and description.

Q: How long should my videos be to increase my CPM and RPM on YouTube?

A: YouTube rewards longer videos that keep viewers engaged for longer periods of time. Try to create videos that are at least 10 minutes long, as this can help increase your CPM and RPM. However, it’s important to focus on creating quality content that keeps viewers engaged, rather than simply trying to make your videos longer.

Q: What can I do to increase audience retention on my videos?

A: There are several strategies you can use to increase audience retention on your videos, such as creating a compelling hook at the beginning of your video, using engaging visuals and sound effects, providing value to your viewers, and breaking up your content into shorter segments. You can also use YouTube analytics to identify the parts of your video where viewers tend to drop off, and make adjustments to keep them engaged.

Q: How can I collaborate with other YouTubers to increase my CPM and RPM?

A: Collaborating with other YouTubers can help increase your exposure and bring in new viewers to your channel, which can help increase your CPM and RPM. Try to collaborate with YouTubers in your niche who have a similar audience to your own, and create content that appeals to both of your audiences. You can also cross-promote each other’s channels and videos, and collaborate on sponsored content or product launches.

Q: How long does it take to see an increase in my CPM and RPM on YouTube?

A: Increasing your CPM and RPM on YouTube is a gradual process that takes time and consistent effort. It may take several months or even years to see a significant increase in your earnings, depending on the quality of your content, the size of your audience, and the strategies you use to monetize your channel. It’s important to focus on creating high-quality content that provides value to your viewers, and to continually experiment with new strategies to increase your earnings over time.


Can You Put Ads on Facebook Groups?

Facebook’s power as an advertising platform is well-established at this point, and with good reason. While Facebook’s penchant for collecting personal data on its users is a point of contention in the world of privacy, that data collection allows Facebook to offer incredibly targeted advertising.

Being able to direct your ads with pinpoint accuracy is an incredibly appealing prospect for advertisers because, ultimately, paying to show an ad to someone who has no interest in the subject matter is just a waste of money.

In other parts of Facebook, Groups has emerged as one of the leading platforms for community building and discussion. While sites like Reddit are still popular, the accessibility and ubiquitousness of Facebook have made it the go-to place for creating new communities.

But can you put ads on them?

There are a few ways to approach advertising on Facebook groups, but for just above every way you can think of asking this question, the answer is yes; you can put ads on Facebook groups.

Of course, we’re going to dive into this subject with a bit more attention to detail, so if you’d like to know more, keep reading!

What Are Facebook Groups?

Let’s start from the beginning. If you’re not familiar with Facebook groups, you could be missing out on a valuable promotional tool, or even just a useful social tool.

Groups give users a way to break off their Facebook experience into managed portions, as well as interact with like-minded people outside of your immediate social circle. For most users, Facebook comprises largely of real-world contacts—friends, colleagues, and family members—with the wider world being something they prefer to keep separate from their Facebook feed.

Unfortunately, this rather excludes users from using the power of Facebook to find people interested in their favourite TV show, movie, book, boxer, or anything else you can think of.

Enter Facebook groups.

Groups allow Facebook users to interact with other users who have a common interest without the need to “friend” them, meaning they can still keep their private Facebook lives private.

Groups can have varying degrees of exclusivity, from open groups that anyone can join to groups where members have to be accepted, and even invite-only groups. Groups can also have different levels of visibility also, such as groups that anyone can view irrespective of whether membership is open, to groups that can only be viewed by members.

Why Advertise On Facebook Groups?

If you know anything about advertising, you will already be able to see the potential of Facebook groups for advertising. These are essentially collections of users who have clustered together around a common interest. They are also engaged users, meaning they are making the effort to visit the group rather than being a passive audience that is being shown things they might not be interested in.

If you, as an advertiser, have something to advertise that meshes with a particular Facebook group’s subject matter, you are pretty much guaranteed an audience that fits the correct demographic for what you’re advertising.

Advertising on Facebook Groups

So, we’ve established what Facebook groups are and why you might want to advertise on them, but how do you go about it? There are two primary ways to advertise within a Facebook feed, be it a group or the regular feed, and they are regular posts that happen to be promotional or Facebook ads.

Facebook Ads

Facebook Ads gives you a good deal of control over where your ads will eventually show up, and that includes Facebook groups feed placement. Unfortunately, Facebook Ads does not presently offer a way of targeting a specific Facebook group with your ads, so you can’t just say, “only show my ads in X group!”. What you can do is ensure that Facebook groups placement is selected, and then tailor your target audience to match that of the audience in your desired group.

It’s far from a perfect solution, of course, but using the official Facebook Ads platform will give you far more in the way of performance metrics than any other method you might try.

These kinds of ads will show up with a tag stating that they are sponsored, and users will have the ability to tell Facebook they’re not interested and don’t want to see the ad again, so it pays to put as much thought and research into your desired target audience as possible.

So you can certainly use Facebook Ads to advertise to Facebook groups, but you will not have the ability to target specific groups or get guarantees on where your ads will ultimately turn up. This should be an issue if you do a good job with your targeting parameters.

Advertise in the Group Feed

Another option is to post your promotional content in the group as you would a regular post, but beware, there will often be restrictions on this kind of post. For one thing, many groups explicitly prohibit ads and other promotional content from being posted under any circumstances. In these groups, you could try contacting the admins as they may be prepared to make exceptions in some cases, but you can guarantee that posting an ad in such a group without explicit permission will result in the ad being deleted and probably you being banned from the group.

Other groups may allow ads but will likely have rules regarding what can be posted, and may also require you to get permission from the admins before posting.

In any case, it’s best to join the group you are considering posting an ad in and actively participating for a while before attempting to post any ads. Members of the group will be more receptive to an ad from someone who is actively participating in the community than someone who has just joined and started posting promotional content out of the blue. It will also help you to get a real feel for the type of group it is, which in turn will help you more accurately judge if the group is the best place for your ads.

Other Uses for Facebook Groups

If, after reading that, you have landed at the conclusion that Facebook groups aren’t necessarily the best home for your ads, that doesn’t mean you should abandon groups altogether as a promotional tool.

If you have a skill or expertise that you have built a service or business around, you can still use groups to drive traffic where you need it to be, even if ads are not allowed in the group in question. By finding a relevant group and actively participating, sharing your knowledge and helping people out, you will gain a reputation within that group that can be directly parlayed to customers or clients. If the members of the group come to know you as someone with the expertise they need, they are more likely to come looking for your products or services outside of Facebook.

If you take this approach, it is important to make sure your Facebook page is full of useful information, such as links to any necessary websites. You should also keep it up to date in terms of posts. If you run a YouTube channel, make sure the latest videos get posted there. If you write a blog, link the latest posts. If someone from a Facebook group you are part of decides to come looking for your products or services, they will nearly always head to your profile first. You want to make sure they find what they’re looking for when they get there.

Facebook Groups as Promotional Tools

So far we’ve been mainly concerned with using existing groups for promotional purposes, but you can also start your own group with promotional reasons in mind.

Like any attempt to use social media as a promotional tool, you will need to offer people something inherently valuable. Starting a group and just posting ads and links to your other content might work if you already have a large following, but for someone with a more modest fanbase, it will be an uphill battle getting people to join a group that it’s just full of ads.

Much like the above advice to participate in the group and establish yourself as an authority, starting a group around the subject matter you want to promote and actively helping people can lead to members searching you out.

Final Thoughts

As with almost all strategies for using social media to promote things, advertising and promoting through Facebook groups needs a careful approach. Always strive to remain relevant—posting ads in a group that isn’t interested in the subject matter will just be a waste of your time and/or money.

Beyond that, don’t expect to get traction just because you’ve posted something. If you are joining a group to promote things, be sure to participate in that group first and establish relationships with the members and build a reputation first. Then, when you do promote things, it will not feel disingenuous and exploitive to the people you are promoting to.


Can I Use YouTube Videos For Facebook Ads?

Facebook has proven itself to be a powerful marketing tool over the years, with many people using Facebook—rather than Google or other search engines—to get search for things online and generally consume content. And, of course, with over 2.5 billion monthly users in 2020, the sheer number of eyeballs on the site makes it an invaluable resource for advertisers.

The more instances there are of your content online, the less value each individual instance has. However, when it comes to Facebook ads specifically, just make sure your video doesn’t violate Facebook’s policies regarding ads, make your ad engaging, and you should be fine. 

Being a primarily YouTube-centric blog, we’re obviously going to be taking a YouTube angle on this, specifically whether or not you can use YouTube videos for your Facebook ads. On the face of it, this should seem like a no brainer, but, if you’ve read this blog before, you’ll know that there are always little wrinkles to make matters more complicated.

Using YouTube Videos for Facebook Ads

Now, there are a few different ways in which using YouTube videos for Facebook ads can be taken, so let’s cover each separately to avoid any confusion.

Advertising a YouTube Video Link

It’s stretching the definition of “using” a YouTube video, granted, but advertising your YouTube content on Facebook is one way in which you are using YouTube videos for Facebook ads.

The answer to this one is short and sweet; yes you can.

As long as the content of the video does not violate any of Facebook’s advertising guidelines, you can pretty much advertise whatever you like, including YouTube videos. There are question marks over the effectiveness of this strategy, however, but we’ll talk about that in a little more detail below.

Using YouTube Videos In Facebook Ads

There is a bit of mystery surrounding this aspect of YouTube videos as Facebook ads. Technically speaking, using a YouTube video wholesale would count as duplicate content, which Facebook isn’t entirely keen on. Like most platforms, Facebook would rather have content that you can only access on Facebook because it gives users an added incentive to go there.

Now, advertisements would, you would think, be exempt from any kind of duplicate content policy on Facebook, but the truth is we simply don’t know. It could be that Facebook ads that are directly ripped from YouTube have poorer performance, or that they get taken down if they are found out.

In any case, it’s probably worth not putting a YouTube video in your Facebook ads without some kind of modifications to make it unique. Fortunately, there are plenty of ways to do this. For example, many Facebook ads incorporate subtitles baked into the actual video. This allows people who are scrolling through their feed somewhere where it would be inappropriate to play sound to follow along with what is happening in the video.

Another trick you can use is to change the aspect ratio of the video. Most users viewing Facebook are doing so on their phones, and that typically means portrait mode. Cropping your video to suit portrait viewing (assuming it wasn’t already a portrait video) is another way to alter the content so that it is not just an identical copy of your original YouTube video.

Using Other People’s YouTube Content in Facebook Ads

From Facebook’s side of things, the case for using other people’s YouTube videos in your Facebook ads is pretty much the same as using your own. Facebook may look poorly on direct duplicate content, but there’s no explicit rule against it.

Where you might run into problems, however, is with the person whose content you have used without permission.

We’ve talked at length about what you can do with other people’s videos on this very blog, but as a general refresher, you should always assume you need permission from the creator unless they have explicitly said permission is not needed, or they have published their video under a public domain license.

Content creators whose content you use in your ads without their permission will be able to get your ad taken down via a copyright claim, and then your ad won’t be achieving anything! In reality, if you have a relatively small online presence, you probably won’t get noticed by any copyright holders, but the fact that you might not get caught is rarely a good reason to do something you’re not supposed to.

Are Facebook Ads a Good Way to Promote YouTube Videos

Things get a little messy when discussing this topic. Facebook is undoubtedly an excellent way to promote things, however, it has been shown that native Facebook video outperforms links to YouTube videos almost all of the time. Of course, if your ad is a native video of the content you want to promote, why would a viewer click through to YouTube? They can watch the content right there on Facebook.

One of the more effective ways to go about this is to use Facebook as a kind of showreel, much like you would with Instagram or TikTok. Select highlights from your content that are entertaining and stand well on their own and use those for your Facebook ads, with the aim being to drive the viewers to your channel for the “full fat” experience.

Final Thoughts

While this post has been specifically about using YouTube videos for Facebook ads, it is generally a good idea to avoid duplicate content regardless of the context. The more instances there are of your content online, the less value each individual instance has.

This does not mean never re-using content—the highlight reel method we mentioned above is a great way to find new viewers from other platforms—but taking a video you have uploaded to YouTube and putting it out unchanged in other places around the web will always have a diminishing effect on the original video, since viewers will have several places they can view it, reducing the incentive to head to your channel.

When it comes to Facebook ads specifically, just make sure your video doesn’t violate Facebook’s policies regarding ads, make your ad engaging, and you should be fine. If you can do that without using a YouTube video completely unchanged from its original state, all the better!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.