Category: YOUTUBE

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

Do YouTubers get paid if you skip ads?

As users of the Internet, we have something of a love/hate relationship with advertisements.

Most of us understand that the blogs we read, the videos we watch, the content we consume—is made possible by the revenue generated from ads. At the same time, we see those very same ads as an inconvenience and an annoyance.

Indeed, many people use adblockers to remove them from our screens altogether – and this might harm a YouTuber long term, as discussed in my deep dive article.

For creators of that content, it is a difficult concept to come to terms with. On the one hand, you want your viewers to watch ads on your videos. Still, it’s hard not to empathize with their desire not to be bothered by commercials for Fiverr, Monday.com, or whoever is turning the advertising firehose on your viewers lately.

In the case of YouTube, it’s not as clear cut as getting an ad view or not—YouTube often gives viewers the option to skip ads after the first few seconds. As welcome as this tool may be to viewers, it can leave YouTubers wondering if they get paid for those first few unskippable seconds.

We’re going to get into this subject in-depth, but do YouTubers get paid if you skip ads? Short answer is, no. However, the answer isn’t as clear cut as we might have liked. Generally speaking, no, YouTubers don’t get paid for skipped ads. However, there are situations in which a skipped ad will still result in some earnings for the YouTuber.

Let’s get into the details so you can understand when you are—and when you aren’t—getting paid.

Can YouTubers Control Which Ads Are Shown?

YouTube’s Ad Options

Here, we are talking specifically about YouTube’s in-stream ads. These are ads that show up in your actual video, before (pre-roll), during, or at the end. There are other advertising options for YouTubers to monetise their videos, and we’ll touch on those later, but you can’t “skip” a display ad, so for now, we’re going to stick to the video ads.

YouTube has two options when it comes to in-stream advertising campaigns. The type of ad that gets shown on your video determines whether you get paid anything on skipped ads.

YouTubers may be able to choose what TYPE of adverts to show but there is a debate whether YouTubers can choose the ADVERT itself that is shown – you’ll be surprised with the facts outlined in my blog on choosing adverts.

TrueView for Reach Ads

For YouTubers who have been around for a while, this could be considered the “traditional” YouTube advertising model. In TrueView ads, the advertiser pays per engagement.

The definition of engagement (or “completion”) is watching at least thirty seconds or interacting with the ad. If the ad is shorter than thirty seconds, then the viewer will have to watch the whole thing for it to count as an engagement.

If your viewer doesn’t meet one of these requirements, the advertiser is not charged and you, the YouTuber, don’t receive anything for the ad.

These are the ads that typically allow the viewer to skip after the first few seconds, which tends to be what happens a lot of the time. There is no CPM (cost per thousand impressions) model for these ads. As such, the number of people seeing those first few seconds of an advertisement is of no benefit to the YouTuber whose videos they are being shown on.

Should a viewer click on one of these ads, however, it is typically worth more to the YouTuber than the non-skippable bumper ads that we’re going to cover now.

Non-Skippable Bumper Ads

Like TrueView ads, these can show up before, during, or at the end of your videos. Unlike TrueView ads, these are only ever six seconds long, and cannot be skipped by the viewer.

These ads are charged (and, subsequently, paid) on a CPM basis. That means that, rather than earning you money every time a viewer clicks on the ad, they earn money for every 1,000 views they receive. Bumper ads are designed to gain exposure, rather than encourage the viewer to perform a specific action. That makes the number of people who have seen the advertisement is the more critical metric.

It is still possible for a non-skippable ad to not count, such as if a viewer hits the back button when the ad starts. But YouTube is using the industry standard of two seconds for an impression to count. That means the viewer would have to immediately leave your video for their view to not count.

I you want more in-depth tips on how to increase your earnings and boost YouTube Channel and even blog CPM, I wrote a deep dive into what can positively and negatively effect ad rates and earnings in my blog.

Do YouTubers Get Paid if You Skip Ads?

Hopefully, the answer is a little clearer now.

Technically YouTuber’s get paid almost any time a bumper ad is played, however, these ads are unskippable. Also, as they pay per 1,000 views, the effective amount you earn for one view is tiny compared to engagement on a regular ad.

With the more traditional TrueView ads, a YouTuber will earn money if the ad is watched for at least thirty seconds, assuming the ad is longer than thirty seconds. So, a viewer can skip an ad and still count as an engagement.

For viewers that skip before those thirty seconds are up, however, no money is paid by the advertiser, and so no money is earned by the YouTuber.

Best Places To Share YouTube Videos For More Views 3

Other Types of YouTube Ads

In-stream ads are not the only option for advertisers on YouTube, and, as such, not the only way YouTuber’s can earn money.

There are presently two other ways for advertisers to get their message across, so let’s take a look at them.

Non-Video Ads

Non-video ads are the ads that show up in the form of a small banner overlay in the video or a display ad in the sidebar. These ads are minimally intrusive, which is a double-edged sword in terms of viewer engagement.

On the one hand, they are less irritating to your viewers, meaning they are less likely to click away because of an ad. On the other hand, they are considerably easier to ignore, meaning there is less chance of engagement and, subsequently, less chance of revenue.

As a YouTuber, you can choose which kinds of ads you allow on your monetized videos, though not the content of those ads. So, it may be worth doing research and testing to find which ads work best for you and your audience.

Discovery Ads

Discovery ads, while they are clearly marked as an ad, show up in organic search results and watch feeds in the same style as the regular search results and recommendation videos around them.

This type of advertisement is ideally suited to YouTuber’s themselves, as it is designed to drive traffic to a particular video. The ad will show among related videos as though it were an organic result, meaning the people seeing the ad were already looking for that kind of content to being with. It is worth remembering that, as mentioned, the ads are marked as promoted content.

These ads are unobtrusive and, by their very nature, tailored towards the viewer’s interests because the viewer is already looking for the type of content being promoted in the first place.

Other Options for YouTuber’s to Earn Money

YouTube’s advertising platform has its strengths and weaknesses as a revenue source. Still, it’s not the only option for YouTuber’s to turn their channel into an income generator.

Brand Deals

For channels with enough interest, it is possible to cut out the middle man and go directly to the advertiser. Several brands have been open to making deals directly with content creators. That number continues to grow as the power of platforms like YouTube becomes increasingly evident.

With a brand deal, you will have to work out the details with the advertiser yourself, including price negotiations, but this added work comes with rewards. Namely: revenue.

The earning potential from brand deals is considerably higher than that of YouTube’s monetisation program. Of course, the barrier to entry is higher as well. You only need 1,000 subscribers and 4,000 hours watch time to qualify for YouTube’s Partner Programme, but brands will require a considerably larger audience before they think about offering a channel a deal.

It should be noted that, if you do get a brand deal, you are required to inform YouTube via the “contains paid promotion” checkbox of your video details.

Getting started on YouTube can be hard so I wrote a deep dive step by step guide on how to start a YouTube channel on my blog – I even added pictures!

Crowd Funding

For YouTuber’s with an invested audience, crowdfunding is a great way to earn revenue from a relatively small audience. Traditional advertising does not pay very well with low viewing figures. Often earning pennies per 1,000 impressions, or more per click when only a small percentage of viewers ever click, you need a lot of views to make decent money.

With an engaged audience who like your content and are happy to send you a little cash to support you, you can earn considerably more revenue.

Crowdfunding suits smaller channels particularly well, as viewers are more likely to support a creator they feel connected with. It is easier to maintain that kind of relationship when you don’t have millions of subscribers.

Responding to every comment is feasible when you have a few thousand subscribers, but that’s not the case when you have a few million.

This dynamic extends to YouTube advertising as well. With a small, dedicated audience, you are more likely to receive ad revenue because your viewers are more likely to be interested in the ads. For larger channels with more casual viewers, this is not usually the case. It is this relationship that is why some YouTuber’s can go full time with an audience of around twenty thousand subscribers, while other YouTuber’s with ten times that amount of subscribers still have to work a regular job alongside their channel.

customer care

Affiliates

Affiliate marketing is usually thought of as a supplemental revenue source—rather than a primary earner—when talking about YouTube channels. Affiliate programmes will pay you a commission for actions carried out through your referral—a typical example of this being you sharing an Amazon affiliate link in your description. Amazon then pays you a percentage of the sale when one of your viewers buys something through that link.

Affiliate programmes are particularly useful for channels that feature products, such as unboxing videos and product or service reviews. If a viewer watches your video and decides they want to purchase the product or service being featured, they can click through your link, and you will earn a small commission.

Using affiliate marketing when it doesn’t organically tie into your content is unlikely to generate revenue, however. Worse still, it can sometimes be seen by your viewers as a cynical money grab and may turn some people off. And, on that note, always be upfront with your viewers about affiliates, brand deals, and product placements.

Most viewers won’t care if you are getting paid to talk about a product, but they will care if you aren’t honest with them about it.

Affiliate marketing has made me $1000’s over the last few years. It can be as simple as making content and picking the right links. But to help you get started I have written a Beginners Guide to Affiliate Marketing in this blog – It’s surprisingly simple once you get started!

How To Start A Business with No Money (Step by Step Guide) 3

Eyes on the Prize

At this point, it is worth enforcing the point that content is what matters. If you focus on making the best possible content for your audience, meeting a need they have, the opportunities to generate revenue will come.

If you are concerned over whether you earn money from skipped ads, you may not have your head in the right place for success. Many YouTubers consider the YouTube Partner Programme a poor option for revenue generation, and certainly not a good bet for your primary source of income. Obsessing on details such as whether you get paid for a few seconds of watch time on a skipped advertisement is not the best use of your mental energy.

Put that energy into your content. Find ways to expand your audience, or drill down further into your niche and become an authority. Consider other methods of monetisation when the time is right. There is no point in starting a Patreon with fifty subscribers, for example. Well, unless they are very dedicated subscribers.

YouTube monetisation has long been an unreliable source of income for its creators, with continually changing terms and multiple “adpocalypses”. The best way to approach this is not to think about it. Simply turn monetisation on when suitable, and forget about it. Focus on your content and other revenue sources. That way, any income you do make through YouTube’s Partner Programme will feel like a nice bonus.

And you won’t be caught short the next time YouTube changes their rules, and your revenue takes a hit.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid for Likes?

Do YouTubers Get Paid for Likes? 1

In 2019, the YouTube video with the most likes was Despacito by Luis Fonsi. Although the video was uploaded in 2017, it has ridden the wave of competition and is still at the top of the list, unbeaten, in 2019. Currently, it has 6 billion views and 38 million likes. This is every YouTuber’s dream – to go viral.

When Fonsi wrote Despacito, he never dreamed it would be such a massive hit. He released the song anyway because he believed in it. You, as a creator, never know which of your videos will become a sensation. You just have to keep making videos and putting your best out there.

So, What is the significance of YouTube likes? Do YouTubers Get Paid for Likes? – YouTubers do not get paid for likes. However, a like is a form of engagement that can help the video do better in the long term. The more likes, comments, and shares a video gets the higher it can rank. A good rank in search can mean more traffic to the video, more advert views and clicks.

Do YouTubers Get Paid for Likes?

How YouTube Likes Work

Up till 2012, videos on YouTube were ranked according to how many views they got – the view count.

This was a good metric, but if a video had a misleading title, people would only watch a few seconds of it then leave. A marketer who had attached their advertisement to such a video would feel short-changed, as their advert would not get watched. Marketers also objected to some of the content being uploaded.

A lot of the popular videos aired controversial topics like racism and terrorism. Marketers who didn’t want to be associated with such videos pulled out, leading to loss of revenue for YouTube.

This was bad for business. To stop this exodus, YouTube had to police the platform and suppress objectionable channels by not recommending them regardless of how popular they were.

YouTube then changed its metric to how much time viewers spent watching a video. Videos that captured viewer attention for longer time periods now got ranked higher. This was good for marketers as it would ensure that their product was seen by the viewer. This, however, meant that creators now had to spend more resources trying to make their videos longer while still retaining the viewers’ interest. Creators started delaying the core message of their videos for as long as they could without annoying the viewer.

They also had to change the frequency and content of uploads so as to make longer videos. This was not easy. An example of how this changed things for creators can be seen in this video. Longer-duration videos also meant more resources spent on making and editing new videos.

Ultimately, two main factors now determine how often a video will appear in search results and recommendations:

· Behavior

· User Queries

Behaviour

The YouTube algorithm tracks viewer behavior for the purpose of making recommendations based on what they watch.

This is why your YouTube homepage will never be similar to someone else’s homepage. Your activity determines what other videos YouTube recommends to you.

Factors determining how YouTube recommends and ranks videos that you need to know include:

· What people watch

· Consistency in uploading videos

· Time spent on watching a video (retention time)

· How fast a video gains popularity

· What videos don’t get watched

· How new a video is.

· How people engage with a video- likes, dislikes, shares, and comments

· Explicit feedback i.e. not interested.

User Queries

YouTube will rank videos according to how often users search for them. A commonly searched for video is obviously popular, so YouTube will rank it at the top of search results and recommend it as well.

This is because the goal of YouTube is to keep you on that platform for as long as possible because it increases your chances of seeing advertisements.

The goal of YouTube is to ultimately recommend videos that viewers want to watch. Its algorithm will, therefore, use the metrics above to determine whether or not to recommend a video and how often the video will appear in search results.

This means that your video not only has to be good, but it has to match keywords used in searches.

Can YouTubers Make Money from Likes? – Not directly. Likes show how good your video is, measuring its popularity. Depending on their number, the only effect is to increase the frequency of visits to your channel. When a viewer likes your video, they are ‘teaching’ YouTube that your video is good and should be recommended more often.

This is why YouTubers encourage their viewers to like, share, and subscribe to their content. The more the engagement, the higher the rank of the video, the more it will appear in results and the higher the number of viewers will increase.

So don’t underestimate the importance of YouTube likes. If anything, try to get as many as possible. Below you can see a number of things you can do to increase them.

How to Grow a YouTube Channel (30+ Ways) 6

How to Get More Likes on YouTube

Now that you know likes can be fuelling your channel growth, its time to start getting more of them!

Ask for them

At the end of your video, request your viewers to like your video. Don’t assume that they’ll like it anyway. Encourage them by also explaining how the likes will help your channel grow.

Make it easy

In addition to verbally asking for likes, include prompts at various points in your video to remind your viewers. Just be careful not to overdo it as your video will end up looking tacky.

Invite subscribers

Having subscribers means that your content is so good people want to receive more of it. In a way, you are assured that you will have a number of likes because your videos will have a dedicated pool of viewers.

It also teaches YouTube that your channel is popular and should be recommended frequently.

Social media

Promote yourself on other platforms- share your videos on other social media networks. People who may like your work may not be frequent users of YouTube, so go out there and look for them. Don’t wait for them to find you.

If you need help to promote your videos on social media I wrote a huge article on the best places to share your youtube videos for more views on my blog.

Advertise

If you can afford it, advertise. Some creators advertise their new uploads for a short period of time to increase their fan base. Cast your net wide.

Now that we have seen how important likes are and how they increase our chances of getting noticed on youtube, let’s see how we can turn that into money.

How YouTubers Make Money

The more money you make on YouTube the more you can invest back into content, growth and success. Making money on YouTube can be a burning desire but you don’t always have to use the YouTube Ads program.

I make a good chunk on my income from affiliate marketing and I wrote a huge deep dive into Affiliate Marketing for Beginners on my blog – it explains all the jargon and steps you through everything you need to do to get started.

Advertising Revenue

Channel owners can link their channels to advertisers and earn revenue based on how many people view the adverts. An example is Google AdSense.

This is a feature of the YouTube partner program, which enables you to monetize your channel. To make money from AdSense, you have to have at least 1000 subscribers and more than 4000 watch hours in the last 12 months.

This is why consistency in video uploads is important. Few uploads equal few watch hours. Lastly, you have to live in a country where Google AdSense is available. You can choose what ads will come with your video, and where they will appear.

When someone clicks on an ad or watches your video for at least 30 seconds, you earn revenue depending on the advertisers’ bid, the length of the video, and the type of content.

Affiliates

A company could approach you and ask you to endorse their product on your channel. You then talk about it, describe its features, and encourage your viewers to buy the product. You include a link in your video description where people can buy the product. To encourage a purchase and also reward their viewers, a number of YouTubers, in collaboration with the company, offer discounts for viewers who purchase a product through their channel.

Every time a purchase is made a percentage of that revenue goes to you as the owner of the channel.

Still, you don’t have to wait for a company to approach you. You could approach companies whose products are related to your content and make a deal with them. For example, if you have a food channel, you can advertise products for a company that produces spices.

Selling Merchandise

YouTubers with a substantial following and a well-developed brand also make revenue through selling merchandise. Once you have a dedicated base of subscribers, you can begin to make merchandise related to the subject content of your videos.

You can make branded t-shirts and caps or sell products like makeup kits. If you upload how-to videos, you can offer more information through a premium subscription service or sell a how-to manual in text form.

Ensure your products are unique and high quality, as disappointed customers will spread the word about you and this could affect your popularity on YouTube. You want to go viral, but not for controversial reasons.

YouTube Premium

Many people find it annoying to have a video they are watching interrupted by advertisements. Well, this is the price we pay to enjoy YouTube for free.

HOWEVER, if you really cannot stand constant interruptions, why not try YouTube Premium? This is a paid ad-free service offered by YouTube as a response to our grumblings against advertisements. Viewers can watch videos and listen to endless playlists without interruptions.

If you have a channel on YouTube premium, you earn revenue every time your video is watched. Viewers can also download your videos to watch offline, and this will still contribute to your watch times.

Donations

Donations are not necessarily a revenue stream, but they can support up and coming creators until they have enough views to generate their own revenue. When you make really good content, you gain many committed fans who wouldn’t mind supporting you financially so you can continue making more content.

To this end, MANY creators have a Patreon account through which fans make donations. Although Patreon takes 10% of this money, it can still be enough to keep your channel going.

Creators in turn offer their donors (patrons) extra content like behind-the-scenes footage as a reward or thank you for their support. Patreon is also a great platform for creators who need financial support for their work but want to maintain their independence.

So instead of signing contracts with commercial companies that will exploit their talent, they upload content on YouTube and earn revenue through their channel and the support of their Patrons.

Make Long Videos

Make your content as interesting as possible for as long as possible, at least for up to 10 minutes. The longer time people spend on your video, the higher the chances of earning more revenue, and the higher it will rank among search results.

Remember, YouTube wants people to spend time on videos so they can see adverts.

Collaborations

You can reach out to creators who post similar content to yours and suggest a collaboration. Not everything needs to be a competition, and we can also grow together. Collaboration will open up new horizons for your viewership and get your subscribers from a different niche category than the one you cater for.

A good example of collaboration was that of Lindsey Stirling, a violinist who dances while playing the violin and the Piano Guys, a group of men who make original instrumental music and do classical-style covers of popular songs. Their collaboration was actually demanded by fans and was a huge success, opening up new markets for both groups.

Targeted Content

Make your videos with a certain target market in mind. This will establish your niche, and also enable you to propose a brand endorsement to a company that targets that particular group of people. For example, if you have a food channel, you can focus on organic recipes and built viewership based on this.

You can then approach an organic food company and offer to advertise their products.

Use Targeted Keywords

Use top keywords in your video titles, descriptions, and video tags. Specific keywords attract different viewers with different interests. The type of viewer you attract will also determine the type of advertisers you attract.

Keywords that attract advertisers who pay more for adverts will also earn you more money.

Conclusion

In summary, likes will not directly earn you revenue on YouTube, but they will increase your channel’s visibility to raise your chances of earning marketing revenue.

If you need help in making better videos to get you more likes then maybe check out my resources page where I show you all my equipment, secret tools for amazing graphics and youtube seo tools!

You can follow these tips discussed in this article to get more subscribers and more likes. So keep creating!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

How Much Does it Cost to Start a YouTube Channel?

How Much Does it Cost to Start a YouTube Channel? 2

PewDiePie, Dude Perfect, Whinderssonnunes, and Badabun: what do they have in common? They are the world’s top four YouTubers.

Between them, they have over 50 million subscribers. Their success on YouTube has inspired countless people to want to start their own YouTube channels. Many people, however, stop at the ‘wanting’ stage, and never really get to do it. They’ll give excuses such as “I don’t have time” or “I don’t have money” or “I don’t have the equipment.”

Stories about successful YouTubers only tend to focus on where they are at present and don’t mention how they started out. Nobody starts out successfully in their career. Success comes after years of hard, anonymous and thankless work, until one day that one video that you make goes viral and you become a sensation.

Even so, this doesn’t happen for everybody. Most people will plod along that road to success slowly, but constantly, until one day they look up in surprise and find themselves at the finish line. The key is to start.

In this article, we will look at some basic aspects of YouTube, what you need to start a channel, and how much it costs.

Do you get paid for YouTube? 2

So, How Much Does it Cost to Start a YouTube Channel? – It can be surprisingly cheap. All you really need is a cheap device to capture video, this can be a smartphone, a webcam or a compact camera. This could start from as little as £30/$40 these days second hand. Video editing apps can be free, and uploading costs nothing!

YouTube – A Brief History

YouTube was started by three former PayPal employees after they were frustrated by their inability to find videos that they were looking for online.

It is a video-hosting platform that enables users to upload, view and share videos. True to YouTube’s mission to give anyone and everyone a voice, anyone could upload a video on YouTube.

YouTube’s popularity was such that Google noticed it and, with laudable foresight, purchased it for $ 1.65 billion. With the rise of terrorism and other hate crimes, this has changed, but only because hate crimes are illegal and no one should have the right to share videos about them anyway.

Why YouTube?

There are many reasons why you should have a YouTube channel. Some of these are:

  • Large audience- YouTube has a large and diverse audience, and is used by over one billion people all over the world.
  • Due to the wide-ranging nature of its content, YouTube also reaches a wide demographic of users, from teenagers looking for the latest musical sensation to middle-aged women looking for cooking recipes.
  • The ease of access of this platform also makes it desirable both as a search engine and a form of entertainment.
  • Uploading videos to YouTube is a simple process. All you have to worry about is producing the video.
  • Monetizing- Videos with enough views get monetized. YouTube has thus become a source of livelihood for many creators.
  • Marketing- Investors have also tapped into the business potential of YouTube. Organizations have started their own channels to market their products and penetrate new markets.

Who Can Start a YouTube Channel?

Anyone, and it’s free. If you have a Google account, you can sign into YouTube using your account details.

With these, you can watch videos, subscribe to them, and save videos to watch later.

However, to upload a video, you need a YouTube channel. You can easily create one while signed in to YouTube. Just attempt an action that requires a channel, like commenting on a video. You will get a prompt to create a channel.

If you need help in starting a YouTube channel and opening an account I wrote a full deep dive tutorial in my blog.

For your viewers to know more about you, complete your profile and description. Market your brand in a simple, attractive manner. You can also include additional links about yourself or your content here. Make sure your profile picture is clear and appealing.

In addition to a cover photo, you can also add cover art as a background for your profile picture. Again, it has to capture attention. Your channel is now ready to use.

So far, all you’ve spent creating your channel is the cost of your internet connection (if any) and time. We will now look at the basic items you need to run your channel.

How Much Does it Cost to Start a YouTube Channel?

What You Need To Run A YouTube Channel?

A Camera

Since YouTube is about making videos, you need some form of video recording equipment. If you are starting out, you probably don’t have a lot of money. Due to the growing population of video bloggers, or vloggers, a number of companies now produce cameras specialized for vlogging. This website gives a list of cameras you can get for not more than $100. Not to worry.

Start with what you have. Many YouTubers began their channels with nothing but a smartphone camera. Don’t wait until you can buy a good camera to start creating, because your channel will remain dormant. For your channel to grow, you need views.

If you need help in picking a some good starter equipment check out my resources page where I list my equipment and give you a few tips on tools you may find helpful too.

Tripod Stand

In addition to a camera, you need something to hold it steady while making your videos.

Shaky videos can be quite disconcerting to watch. A tripod stand is a three-legged piece of equipment with a head for mounting a camera. It helps to keep the camera steady during filming and maintains the right angle and height for optimal results. A suitable tripod stand can cost about $170 including shipping.

However, if you don’t have one yet, never fear! You can improvise with a stack of books placed on a desk or a table.

A Microphone

People lose focus when they can’t hear a speaker properly. No matter how good your camera is, without good sound, it will not hold your viewers’ attention.

Aim to own a good external microphone as mobile phones and laptops don’t have very good ones. A good microphone can cost upwards of $150. However, in the meantime, use your phone or laptop microphone. Remember, consistency is key!

I use the Boya BY-MM1 for filming on my camera. Its easy and cheap, great quality sound. I did a deep dive blog into the Boya BY-MM1, its features and how it works, youll be amazed how different microphones work.

Lighting

Lighting can make a great difference to your video. With good lighting, even videos and photos shot from a smartphone can look highly professional. Simple lighting equipment can go for about $110, with the cost rising as the equipment becomes more complex.

If you’re starting out, you probably won’t be able to afford quality lighting. Work on making your videos outside, during the day, as the quality of natural lighting is far better than the lighting in your room.

Video Editing Software

Established YouTubers have professional teams of video editors. Video editing can turn a simple mundane video into a piece of art. You won’t start out with a team of experts, but you can do your video editing yourself using video editing software available online. A good place to start with this is Movavi, an easy to use video editing software that comes with features like color filters, animated transitions, and captions.

I use however use, Adobe Premiere Pro. Its reliable, top of the industry tool with some great, easy to use features. I am not a video editing pro but I can make some great looking videos. The software starts from as little as $10pm and they even offer discounts. Why not check out their website for more details, discounts and deals.

A Screen- Capture Tool

This is software that enables you to take a screenshot of your entire screen or a part of it. If you plan to make how-to videos, this would be a useful investment to make.

A good screen capture tool is Camtasia, which enables you to record an audio as you capture the screen. You can get it at a one-time cost of $249. It also comes as a 30-day free trial. Alternatively, you can use the inbuilt screen-capture feature inn your PC, although the effect won’t quite be the same.

What if I can’t afford to make videos? Or what if I want to have a YouTube channel but I don’t want to use videos of myself? Well, enter Doodly.

Doodly

Depending on the content of your videos, you may not even need a camera, to begin with. For example, if you plan to upload explanatory videos, instead of making a video of yourself talking, you can use video tools.

A good tool you can start with is Doodly. This is a desktop software that allows you to create explainer videos using existing templates that you can suit your needs. It comes with a number of features that can turn you from a YouTube amateur to an expert.

Features that make Doodly an ideal companion for beginners on YouTube include:

  • Drag and drop- You can add images simply by dragging them onto the application.
  • Variety- Doodly uses a variety of boards as a background for the function of explaining. You can choose between whiteboard, blackboards, green board, and glass board.
  • Quality- Doodly offers low to high-quality videos so you don’t have to worry about how your videos look.
  • User-friendly- Doodly is designed to be used by people with little or no technical knowledge about making videos, so you don’t have to worry about lack of IT or video editing experience.
  • Voice recording- You can record your own voice while making the video, or upload a pre-recorded voice.
  • Extensive music and Image Library- Music and images can turn a dull video into a masterpiece. Doodly has a large library of free music and images that you can use to make your video more attractive. You can also add your own images to your video, which Doodly incorporates seamlessly into the presentation.
  • Different hand styles- Doodly has both right and left-hand styles to cater for everyone.

You can purchase a standard Doodly version for $39 per month with basic features. A yearly plan is cheaper and goes for $20 per month. A more advanced version, Enterprise, goes for $ 69 per month, or $40 per month for a yearly plan.

How Much Does it Cost to Start a YouTube Channel? 1

Reaching Your Audience

You now have basic knowledge of how you can start a YouTube channel. You can make high quality, entertaining and educative videos. How will your audience know about you?

First, you have to link your YouTube channel to all your other social media accounts, so that every time you upload a video it is seen on multiple platforms. As you consistently upload videos, more and more users will see your channel, and YouTube will begin to recommend it frequently.

You can also amplify your visibility on YouTube using Search Engine Optimization Tools. These are tools that increase your chances of getting more views by optimizing your presence online.

Successful YouTubers have made use of these tools to grow their audience and penetrate niches they would never have been able to reach. A good SEO tool you can use for this is TubeBuddy.

TubeBuddy

This is an extension you can add to your browser to help you manage your channel, is used by more than 3 million creators. It enables you to know the trending keywords relevant to your channel and how to maximize their use to amplify your channel visibility. With TubeBuddy you can ‘spy’ on your competitors and learn which keywords they use, search for relevant keywords, and constantly update your channel with the best selection.

Using numerous inbuilt templates and tools, you can also save time spent in publishing your videos. TubeBuddy comes with tools that amplify your channel presence across the web, making you rank higher in search results.

Thumbnails are crucial in getting your video quickly noticed. TubeBuddy has a feature that improves them to make them more appealing. The best thing about TubeBuddy is that it is free.

Conclusion

We have looked at the basic items you need to make a video for YouTube. We’ve seen that you don’t really need much money to start your own channel.

You don’t even need a formal location, like a production studio. You can do this from your basement or any other spare room in the house. We’ve seen why you should have your own channel and even how you can optimize it to increase your views and rank high on search results.

There is no shortage of easy to use tools to help you make professional, appealing videos. If you have your ideas ready and you know who you want to target, there is no reason why you shouldn’t have your own channel.

Investing in the items listed here will only bring you positive results quickly but it’s also possible to start your own channel even if you don’t have these things yet.

Start creating.

 

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How to promote YouTube videos on Facebook

How to promote YouTube videos on Facebook 3

If you have been creating YouTube videos but not promoting it across other social media channels, you are missing a real trick.

First thing you need to do is go and read about the best places to share your YouTube videos  for all of the ideas, and then come back here and we can run through just how important Facebook is to catapulting your YouTube views and traffic.

Why Share YouTube Videos on Facebook?

Why should you be promoting your YouTube videos on Facebook?

Well I think you should be sharing your videos on every social media platform you have! But Facebook is particularly important for several reasons:

  • 6 Billion monthly active users
  • Leading non video social platform reaching over 60% of internet users
  • Over £17 Billion earned in ad revenue in Q1 of 2020

Stats source: Orbelo

With those huge ad numbers and high active users you really can’t afford to miss out Facebook in your YouTube promotions, plus the platforms work together in a really effective way making it super easy for you to promote your new content

How to promote YouTube videos on Facebook 1

Native Videos or Embedded Videos

When deciding to share your YouTube video on other social media platforms you need to decide whether you want this to be native or embedded.

Native videos are hosted on that particular platform, for example you would download your video on YouTube and then reupload it to Facebook, so the video is then also hosted on Facebook. This is good for sharing a related video or a shorter promo clip.

Native video uploads will not increase your YouTube views directly but can help you direct traffic to the full video

Embedded Videos are where you are effectively sharing your existing YouTube video to another platform using YouTube share functions. It is still hosted on YouTube so the views you receive from other platforms will increase your YouTube video views

How to embed your YouTube video on Facebook

Embedding your YouTube video on Facebook is really simple here is a quick step by step guide to help you embed your video

  1. Find the YouTube video you want to share and click into the thumbnail, this makes sure you are on YouTube’s distinct URL for that video
  2. Scroll down to directly underneath the video, you will see the thumbs up / down buttons and a share button, click the share button
  3. You should now have a list of social platforms you can share your video to, click the Facebook button
  4. Add any text or captions you want sharing along with your video, this is a good place to explain what the video content is as embedded videos do not auto play so will require someone to click.
  5. Click the blue post to Facebook button and that is it! Your video should now have shared across to Facebook

How to upload a native video to Facebook

Uploading a native video to Facebook is slightly more complicated but it does have it’s pro points too, first of all it’s important to note that it goes against YouTube’s terms of service to use a 3rd party app to download YouTube videos they want you to stream directly from their own servers.

But as you are creating content you will not need to use a 3rd party app because you should already have the video created and saved before you originally uploaded it to YouTube. Here is a quick guide to uploading a native video:

  1. Locate your video file on your computer and check the files format, you want this to be an MP4, if it isn’t already then you can quickly Convert to MP4
  2. Open the Facebook URL or app and find the standard ‘What’s on your mind’ for sharing new content. Directly underneath the text should be a button that says Photo/Video
  3. Click Photo/Video and find the video you want to upload in your files and click open
  4. Add text or a caption to your post, again this is always important it is a way of selling your video to stop the scroll
  5. Finally click the blue post button and voila! You have now uploaded your video directly to Facebook.

How to promote YouTube videos on Facebook 2

Which should I use?

This is a trickier question and entirely depends on what your marketing goals, traffic goals etc might be. There are pros and cons to both video options and direct comparisons too which can help you decide which is right for you

  • Embedded video links tend to show as a smaller thumbnail whereas a native video will show at the width of the news feed making it more eye catching and noticeable when scrolling through
  • Auto play only works on native videos, with an embedded video the audience will need to click to get the video to play
  • Native videos tend to keep users on Facebook, understandably it’s a competitive field in the social media game, so where they can Facebook will keep it’s audience on it’s own platform, this isn’t good for you if you’re trying to increase your views specifically on YouTube in order to hit goals to monetize your channel.
  • Whether it’s natively uploaded or embedded Facebook posts are not usually crawled by search engines so it’s unlikely to increase organic search traffic, but it obviously does open up your video content to a whole different audience than the YouTube audience
  • The lifespan of a Facebook video is relatively short in comparison to YouTube where videos can continually perform.

How do I get the benefits of both?

There are pros and cons to both methods of sharing your YouTube videos to Facebook so it’s important you experiment with both methods to get a good feel for your Facebook audience, determine which they prefer and monitor which type of video gains you more views / click throughs.

A good way of getting the benefits of a native video but the YouTube traffic and increased channel views is to utilise both methods. Try full videos for both, but a common method for gaining traction is to create specific promo videos or a sneak peak video for Facebook.

This allows you to share a short video clip natively that will pique interest and make your Facebook audience want to click through and watch the full video on YouTube

Did you know you can also monetize your Facebook Page using your videos, pictures and blog posts? I even made a video about it on my youtube channel – You’ll be amazed how simple it is!

Promo Videos

When creating a promo video use a tool such as Adobe Spark, this allows you to cut video clips and add shorter clips while also adding slides and overlay text to your video.

This promo video can then be shared across your various social media channels with a link through to your YouTube video therefore gaining strong click throughs and increasing your YouTube views and subscriptions.

Promo videos are an excellent way of gaining the right audience, and an audience that will stick around. If they are interested enough to click through to the full YouTube video the likelihood is that the content resonates with them and they are going to watch the full video

How are you sharing your videos?

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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How to Write a YouTube Title

How to Write a YouTube Title 2

Creating YouTube videos is easy right?

You just set your camera up and go. But what about gaining the traffic to your video? From a search engine perspective, the title and description of your YouTube video is equally as important as the actual video content.

A professionally written title can be the decision as to whether someone clicks to watch or keeps on scrolling

YouTube categorizes it’s video like any other web page on the internet, each video has its own unique URL and meta tags are created to help search engines like Google categorize your video and make them searchable.

The title of your YouTube video becomes the title tag for search engines. A bad title will mean you will not show up in search engine results and therefore traffic will not find you. A good title will hugely improve your click through rate and traffic.

So how do you write a good YouTube title?

How to Write a YouTube Title

Title Length is crucial

Before you begin creating your title you need to consider that Google truncates titles around the 60-character mark simply due to the pixel width limit. They attempt to truncate at the nearest word break to 60 characters.

What you need to remember in regards to YouTube is that every video that appears in search also contains the phrase “YouTube – “ which uses up roughly 10 characters leaving you 50 characters to play with to create a compelling clickable title

Do your keyword research

Creating your YouTube title will require a small amount of research to make it as successful as possible. To begin this, have a good idea of what keywords you want to include, what words you want your video to appear for on google search.

For example let’s say you’ve created a cookie recipe video you probably want to rank for the words “cookie recipe” plugging that into Google’s Keyword Planner shows that there are roughly 100k – 1M searches a month and a whopping 2642 related keyword searches.

Utilise this to find keywords with low competition, ideally a search between 1k and 10k to begin with as this will be easier to rank for. Use various keyword tools such as Google Trends and Keyword Sh*tter to help you define a title with a distinct identity that you think will rank

A little tip if you do have extra characters remaining is to include the word ‘video’ – this really helps search engines distinguish that your content will contain a video, and in certain niches such as cooking, baking, how to guides many people will search specifically for a video so it can help you rank higher and get high quality click throughs from people intending to watch a video.

Boost your click through rate (CTR) on your YouTube Title

You have a solid idea of the keywords and phrases you want to use in your title, you know how long your title needs to be and you know to add the word video if you have the character space.

Now you need to create the full title that will increase the chances of people clicking into your content.

Include your keyword as close to the beginning of your title as possible, YouTube places more weight on this and therefore your video will appear higher in searches for that phrase and increase the likelihood that searchers are actually looking for the content you’ve created.

For the remaining characters in your title there are other tools such as including a number in your title – this has been proven to increase CTR.

Using emotive language and descriptive adjectives will compliment your keywords and increase the likelihood that your audience will want to click into the video.

One thing you need to avoid is clickbait titles, YouTube has cracked down on this in a huge way if you get a high number of clicks and then drop offs YouTube will assume your title is misleading and viewers are not actually finding what they expected.

It is highly likely YouTube will then bury this video and think twice about recommending your videos to new viewers in the future so play by the rules and keep on the right side of emotive when creating your title.

If you need help with mastering the right keywords, descriptions and tags to help you rank your videos higher on YouTube why not try TubeBuddy and VidIQ – Since I added them to my tool kit I have tripled my channel growth.

Learn from others in your niche

If you are struggling with your YouTube title why not look around your niche?

Plug into YouTube what you think you would search to return your video and take a look at the competition, are the views what you would like on your own video? What about videos that have not performed as well is there something you can learn from their mistakes?

Do not ever directly copy your competitors but I recommend doing this for each video you upload, it’s a good learning exercise on what titles and keywords are working in your niche and what are not

Analyse your YouTube Title

By this point you should have a fully optimized YouTube title of approximately 50 characters, this should contain the keywords you want to rank for and descriptive emotive language around this keyword. Ready to publish? Wait right there. Before you hit publish why not use a Headline Analyser to check over your YouTube Title.

The CoSchedule Headline Analyser is a free tool which is perfect for helping you craft the best YouTube title possible.

The Headline Analyser gives you a whole heap of data to work through, it gives your current headline a score and helps you improve it by explaining which type of words you’re missing with categories of common, uncommon, emotional and power.  It also demonstrates a preview for both Google search and Email results to help you craft the best Title.

As you continue creating and crafting YouTube Titles the keywords research should become easier and you’ll start getting analytics results to understand which words and phrases are working well for you and which words you should continue using.

Each niche is different, so it is important for your first few videos you follow the above steps and then combine the advice with your analytics to reach your perfect audience every time

If you need more help with your channel why not check out my resources page where I list all my secret tools and websites I use to super charge my channel growth.

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Do you get paid for YouTube?

Do you get paid for YouTube? 2

YouTube is the kingpin of social media; it remains the leader amongst all social media channels and consistently receives the highest traffic, so it makes sense that everyone now like the idea of having their own YouTube account.

Here is a quick overview of YouTube user stats to help inform your video creation:

  • 2 billion logged in monthly users
  • Each visitor spends just over 11 minutes a day (so make your videos snappy!)
  • Over 70% of views are on mobile
  • 70% of videos viewed are determined by YouTube recommended algorithm
  • 50% year on year growth of channels earning over £10k per year

Do you get paid for YouTube?

So, looking for a quick answer? Do you get paid for YouTube? – Yes! You can get paid many ways on YouTube. The most direct way is from the YouTuber Partner Program that needs 1000 Subscribers & 4000 Hours of Watch Time to apply. You will then get paid a small fee per 1000 advertisements displayed (CPM). You can also integrate affiliate links and sponsors.

But first you need to set up your channel and find your niche.

The audience is already present on YouTube, you just need to tap into their habits and create exciting and interesting content to capture them and ensure you are the video they’re spending 11 minutes on a day.

It’s clear to see that consumption has turned more mobile, and that YouTube still have a huge say in who’s successful on their channel but there is absolutely no reason why you can’t be the next channel earning over £10k per year.

There is every opportunity to get paid for being a YouTube creator and you don’t really need anything special to begin your journey, many of the most popular YouTube videos returning ad revenue every day were shot on mobile phones you just need to capture your audience and hopefully get your videos viral or a steady returning audience to increase your YouTube growth.

How do I start getting paid for YouTube?

YouTube has various methods for you to start earning money from advertising revenue, channel memberships and more. Each method has differing eligibility requirements whether that is a certain number of subscribers or views.

Before you’re able to apply to monetize your content and join the YouTube Partner Programme you need to have gained 1000 subscribers and have had 4000 public watched hours over the last 12 months.

To achieve this you need to make sure you’re creating high quality content, promoting your YouTube channel and sharing your YouTube videos to bring an audience to your videos.

Hopefully utilizing those tips and tricks you’re at a level where your channel is garnering views and you’re ready to monetize, your first step is to have an active Google AdSense account – Google owns YouTube so this is where your adverts will come from. You can now enable the monetization feature within YouTube and connect your AdSense account, this basically lets YouTube know that you are happy for adverts to be included on your videos.

Can YouTubers Control Which Ads Are Shown?

What Adverts will I get paid for?

If you have joined the Partner Programme you’ve told YouTube that you are looking to make money on their platform and that you’re happy to include adverts on your videos.

These adverts can arrive in a variety of methods, each earning you different amounts. The main two methods are CPC (cost per click) or CPM (cost per mile). CPC is what it says on the tin, the ads are charged per click meaning that you get paid the more clicks you get on those adverts.

CPM is slightly different; these are usually if a viewer has watched an advert on your video and you will get paid a set amount for every 1000 views of the ad. The amount differs per advertiser so there is not a definitive answer, but it can be anything from 5p upwards. Within the two main advert methods are 4 different formats that become available to you

  • Pre-roll video ads (CPC) – These videos are shown before your video and can last up to 30 seconds
  • In Stream ads (CPM) – Very similar to Pre-roll video ads however the viewer can skip the ad after 5 seconds
  • Bumper ads (CPC) – 6 seconds non skippable clip that will be shown before your video
  • In Display Ads (CPM) – These adverts are not included on your video they can be found in the sidebar so are a bit more discrete

You can personalise what types of adverts you’d like to be included on your videos as a whole and also on individual videos which is really good for driving the adverts onto your most popular videos and making sure your balance of content / advert is how you’d like it.

Adverts are the most passive method of getting paid for YouTube, once its set up you can pretty much leave it in the background earning you money.

How else can I get paid for YouTube?

There are many other ways you can earn money and get paid for YouTube.

Depending on your content and niche you could reach out to brands within your niche for product placement campaigns, this would involve ticking the ‘paid promotion’ box when uploading your video but you can advertise the product and depending on the agreement you have you could earn a commission for sales via your video

In a similar vain you can use affiliate links throughout your video or in your description to earn via people clicking your links. Let’s say you are creating a recipe video; you could link the equipment you use in the description using an affiliate link. This should generate income via your affiliate network by utilizing your YouTube audience

If you want a deep dive into affiliate marketing and how to get started – check out my monster blog post on affiliate marketing for beginners.

If you have a loyal following and audience and a catchy slogan or name you might even, consider creating your own items and merchandise to sell. This gives your viewers a way to purchase an item you have created and if it’s branded can drive off site traffic to your YouTube channel – win win

When will I start earning?

Becoming a YouTube creator isn’t a get rich quick scheme, I’ve highlighted a couple of ideas for earning, There are a plethora of other ways to get paid for YouTube but don’t run before you can walk, gain your audience, set up your adverts and start building your YouTube empire.

It is important your focus remains on your content and keep a healthy balance of unsponsored content as well as paid advertorial campaigns. Your audience want to see you and followed you for your authentic voice so ensure you maintain that credibility throughout. Your audience are likely to stay longer if they trust you and don’t think you’re selling out for a quick buck.

Let your passive income build while you develop and build your YouTube account. Your AdSense must hit £60 before you can withdraw anyway so expect a slow burn

How close are you to monetizing your YouTube account?

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Are YouTube Videos Public Domain?

Is It Legal to Make YouTube Videos from Books?

YouTube has a veritable cornucopia of content available on its platform, with the overwhelming majority of it being created by regular YouTube users, not large corporations. This can often lead to the misconception that content on YouTube is “free”, or in the public domain as it is officially termed. The truth is a little messier than that, but we’ll walk you through everything.

So, are YouTube videos public domain? – This can be a grey area and depends on the copyrights given by the video owner and the age of the content itself. But the quick answer is, no. Most public domain content has no owners or the copyright has expired. Most YouTube content is fairly new works and therefore covered by assumed copyright.

Of course, we’re assuming you’re interested in whether a video is in the public domain because you wish to use the video for something. If that is the case, there are other options to consider.

Now, onto the details!

What is Public Domain?

Public domain is the term used for creative works that have no exclusive intellectual property rights. If you were to use material that is in the public domain, nobody could lawfully claim ownership of your content—though it won’t necessarily stop someone from trying.

Creative work can find itself in the public domain for several reasons. The creator of said work can waive intellectual property rights, for example, and release it into the public domain from the beginning.

There are also certain kinds of works that are simply not allowed to be copyrighted, an example of which being the formulae of Newtonian physics. Many works were created before any meaningful copyright law existed, and so were never protected, to begin with. There was no copyright registry when Shakespeare was writing his plays, for example.

Finally, there is a time factor involved in the passing of intellectual property into the public domain, but this is a little tricky to detail.

Is It Legal to Make YouTube Videos from Books? 2

Books and Software

For example, any computer software created before 1974 is deemed public domain.

Meanwhile, books typically pass into the public domain a certain amount of years after the author’s death. For America, this term is 95 years; however, it is 70 years for many other countries.

All of this means that for America in 2020, any book published before 1925 is in the public domain. You’re probably starting to see why it’s a little tricky to cover all the bases here.

If you want to learn more about making YouTube videos from books then check out my deep dive blog into what can you and can’t do without getting in trouble.

Music

Moving on to music, there is typically a clear distinction between musical compositions and musical recordings.

Compositions (essentially, the melodies and lyrics) are subject to broadly the same copyright terms as books. This is what led to the infamous case of Warner/Chappell suing people for singing “Happy Birthday to You”. Recordings, on the other hand, can be thought as more akin to property.

If you’ve ever heard of stories like Michael Jackson owning Beatles songs, this is how it was possible. The owner of the recording has the ownership rights of that recording; however, the artist is still free to perform their music, and will typically earn songwriter’s royalties.

But how does this translate to music in the public domain? Well, for the most part, you are free to cover music that is not in the public domain.

You should be aware that anything sounding too close to the original recording will likely get flagged by YouTube’s automatic copyright protection. Still, you won’t actually be doing anything wrong.

Copyrighted recordings, on the other hand, while still subject to an eventual transition to the public domain, have not been around long enough for there to be any public domain recordings. In 2020, the 95-year time limit on copyright extends back to 1925. In 1925, musical recordings were almost entirely classical music, and were still being outsold by sheet music! Some recordings will start going into the public domain in 2021, however.

When it comes to using music in my videos I use LickD. They have a wide range of popular tracks and artists. They have a simple fee system and you pay based on how many views you get on average. There is more information on their website.

Are YouTube Videos Public Domain?

Movies

Movies and film, in general, follow the same rules as books, though the terms will vary from country to country.

For America, the term of copyright is once again 95 years, and anything produced before 1925 is automatically considered public domain. That term is rolling, meaning that in 2021, anything created before 1926 will be in the public domain, and so on.

There are several works of film that are in the public domain because the creator has intentionally released their movie that way. Or, in the case of the cult classic, Night of the Living Dead, accidentally released into the public domain as the distributor forgot to file a copyright notice!

Public Domain on YouTube

YouTube does not presently have a means of flagging videos as containing public domain works. As such, there is no clear way to identify public domain content short of going off and researching yourself.

It is important to remember that the descriptions are not always accurate. If someone posts a video claiming it is public domain, and you then use that video and get sued because it is not public domain, the fault will still be with you.

Are YouTube Videos Public Domain? 1

You may be considering using public domain works in your monetized videos, and you have every right to do that. You could post an unmodified public domain work in its entirety on YouTube, and you would not be breaking their terms and conditions or any copyright law. You should be aware, however, that YouTube does have specific other rules in place that could affect you. For example, they have a policy on re-using content.

This essentially prevents people from just reposting existing work and monetizing the video, even if they are legally allowed to use the work.

One example of this would be a music compilation video made up of songs that are in the public domain. Another example would be uploading a public domain film.

The point of this policy is to prevent YouTube from being flooded with opportunistic attempts to make money for little effort. If a video is in the public domain, there is little other reason to post such a video. If you are modifying the video in a significant way, however, you should be safe from YouTube’s policies.

YouTube’s Standard License

We’ve covered what you can do with public domain works, but what about YouTube’s standard license?

From the uploader’s perspective, YouTube’s standard license grants broadcasting rights to YouTube. Basically, this means that the video is only licensed for watching on YouTube, and cannot be reproduced or redistributed without your express consent.

In agreeing to this license, you are also agreeing to YouTube’s terms regarding uploading videos. Still, the most significant factor is that you have control over your video when it comes to other people re-using it.

You will be entirely within your licensing terms to deny—or grant—permission for any use of your video. This applies equally to small individual YouTubers and multi-million dollar media companies.

If you are not the uploader, and you are considering using another YouTuber’s content, you will need to get permission from the uploader unless it is Creative Commons. We’ll get to that shortly.

Now, the reality of the majority of YouTube videos is that using a small sample of another video will not result in any legal action taken against you. For one thing, a small enough sample would be considered fair use, and not worth arguing over for the creator. But also, most YouTube creators cannot afford the expensive legal fees of attempting to sue someone.

If you use significant portions of another YouTuber’s video—or the whole thing—expect to get your video taken down unless you have the permission of the uploader. For larger corporations, such as record labels and media companies, using even a few seconds of their content can be enough to get a video automatically penalized.

For such companies, you are unlikely to get permission, or even a response if you request it, so it would be best to consider that a non-option.

Are YouTube Videos Public Domain? 3

Creative Commons

So, we mentioned that public domain and just grabbing content and hoping for the best weren’t your only options for re-using YouTube video. When a YouTube video is uploaded, the uploader can choose between the standard YouTube license and a Creative Commons license.

There are many variations of the Creative Commons license; however, YouTube only offers one of those variations. This is known as a CC BY license, but what is it?

Let’s start with Creative Commons as a whole. Creative Commons is a non-profit organization that makes sharing and re-using original works and knowledge easy and free. There is a lot to this organization beyond their licenses, but this article is not about Creative Commons, so we’re going to stick the licensing.

By using a Creative Commons license, you have a properly worded, completely legal document that lays out the licensing terms of a given piece of content.

Using this kind of license makes sharing content easier because there is no ambiguity or uncertainty about whether content can be used. The answer is yes; the only question is what is required of the entity using the material.

For example, CC0 is their base-level license, and, practically speaking, is the same as public domain. There are no requirements of compensation or attribution on CC0 works, and there are no restrictions on how you can use it. Other versions of the license do have limitations on how the work can be used, or requirements in order to use it.

Still, we’re only going to go into detail on the license that YouTube allows you to choose.

Are YouTube Videos Public Domain? 2

CC BY License

The CC BY License allows for the sharing, copying, and redistribution of the licensed material in any medium or format. You are free to transform, remix, and add to the material for any purpose, including commercial.

Perhaps most significant is the fact that the creator of the material cannot revoke any of the freedoms you have been granted. This only applies as long as you follow the terms of the license, however.

The only requirements under this license are that you must give credit to the creator, link to the complete license, and make it clear if any changes were made (and what they are). It is also essential that you do not make it appear as though the creator endorses your work.

Another facet of Creative Commons licenses is that you may not place any restrictions on CC BY licensed material. One example of this would be taking CC BY content wholesale and putting it behind a paywall.

The situation regarding using CC BY licensed video (or other content) in your YouTube videos is the same as with public domain. You are free to do so, however, merely finding creative commons works and reposting them will fall afoul of YouTube’s re-use policies. That will almost certainly see your videos disqualified from monetization.

If your content is sufficiently transformative, or if you only include the CC BY content as a relatively small part of your video, you should be fine.

Conclusions

Are YouTube videos public domain? Unfortunately not. At least, most of the time they’re not. The critical thing to remember when considering the use of existing YouTube content—as well as any content on the Internet—is that you need explicit consent in some form from the creator. That is if you want to use that content without running into problems further down the line.

As a general rule, assume that any content for which a large corporation owns the copyright is a no go. It will almost certainly get taken down, and some companies are more litigious than others.

And, remember, if you want to monetize your content, you need to add something to it. You can’t just upload an existing public domain or Creative Commons video. Well, you can, but YouTube will flag it under their re-use policy and disqualify it from monetization. Add something of value for your viewers to the content, and you should be good to go.

And, if you see some recent content that you really want to use in a future video; you can always wait 95 years for the copyright to expire!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
TIPS & TRICKS YOUTUBE

Is It Legal to Make YouTube Videos from Books?

Is It Legal to Make YouTube Videos from Books? 4

“The video was taken down due to copyright infringement”. This is a phrase we have heard any number of times about a video that is no longer available on YouTube.

What does it usually mean? Why do videos get taken down? If I read a book on BookTube, will the video get taken down?

Wait, BookTube?

You read that right. BookTube is the unofficial name for YouTube channels that discuss everything bookish.

BookTubers upload videos about their favorite books, favorite authors, characters, reading habits, and anything related to books. Book clubs like Bookmarked have channels that discuss books monthly.

BookTube is now so popular that publishing houses have even taken notice of it and they use it when considering what marketing strategies they will use for their books.

Coming up with something creative takes up a lot of time, energy, and even money. Original work is often like a child to the creator and they naturally feel very protective of it as a lot of work has gone into producing it.

Often, creators don’t mind sharing their work for no pay, as long as they get credit for it. However, many people intend to make money or make a living out of their creations and therefore they protect it as one would protect a house or a car. It is their intellectual property.

This applies to films, songs, and written materials like books. This is where copyright comes in.

Is It Legal to Make YouTube Videos from Books? 1

What Is Copyright?

Copyright is a collection of rights automatically owned by a person who originally creates an original work, for instance, a song, movie, book, or even software.

The rights include the right to distribute the work, make copies, reproduce it, derive other works from it, and make money from it. Copyright law exists to encourage creators to produce work by ensuring that their work is protected from theft and that they can make money from it.

It encourages creativity and makes available these creative works to the general public. For a piece of work to be protected by copyright, it has to be:

Creative: It must be innovative.

Original: It must belong to the person. It cannot have been copied from somewhere else.

Fixed: It must be affixed to some medium of expression. It should be available for viewership and should have the ability to be reproduced.

If you came here finding an answer to whether you can make videos from published books, you have come to the right place.

So, Can I Make YouTube Videos from Books?

Published books are copyrighted material, and so you are bound by the very grey areas of law. By the strict black and white wording, blindly reading a book on camera – no. But if you get permission from the owner to make an audio/video version of the work, then – yes!

So really the question should be: to what extent can I use this book in my channel without breaking the YouTube copyright regulations?

Remember that original work is important to the creator and you have to respect their intellectual property rights.

Still it is sometimes possible to use copyrighted material without infringing on the owners’ rights. Before we get into this, we should understand a few concepts about copyright.

Fair Use

Simply put, fair use is a set of exceptions to copyright restrictions. It’s like an open backdoor into a locked room.

These exceptions allow people to use copyrighted material without attracting the ire of copyright police. The fair use lines are, however, blurred, and sometimes it takes a judge to define whether a particular case is a fair use or a violation of copyrights.

To be on the safe side, if possible, get a lawyer to look at your content if you can. Note that the information given here does not constitute legal advice.

Some common guidelines usually given when considering whether something is fair use are:

What You Are Doing With the Content

If you are going to change the content substantially, you may fall into the fair use category. For example, parodies can get away with using copyrighted material, because they change the original content by ridiculing it.

Sometimes parodies even generate more views for the original content. Mashups of songs involve combining different songs in a creative way to make up a relatively new song, so they can also fall under fair use as they significantly change the original versions.

Criticisms or reviews of books or movies can also be fair use provided the critic uses very short clips of what they are reviewing.

The same goes for giving a video or book tutorial with commentaries. However, it all still boils down to creators. They can still complain to YouTube if they feel that their rights have been infringed on. If you aren’t so sure, ask a lawyer.

The Nature of the Content

Non-fictional or factual material is more frequently allowable under fair use than fictional, original material.

How much of the Original Material you are Using

You should use just enough of the material to make your point. Too much would be a violation.

Still, according to YouTube, sometimes even a small amount of the original work can be considered a violation if it constitutes the very core of the work.

For example, if you wrote a work of fiction based on a powerful evil ring that must be destroyed, you would be using the central theme of JRR Tolkien’s entire Lord of the Rings trilogy, even if your story is completely different.

Will it Substitute the Original?

If your work will lead to reduced sales or views of the original material it will definitely be considered as an infringement and will not be protected under fair use.

As mentioned earlier, fair use is complicated. Videos that have complied with fair use can still get reported for infringement and the uploader usually has to defend their work. They have to be really sure of their case.

Some myths about fair use exist and it is important not to get taken in by them in order to avoid an infringement claim.

It’s not Infringement if I Give Credit

Crediting the original creator does not protect you from copyright violation. This cannot be your only claim to your video’s eligibility.

Still, even if your work falls under fair use and is not an infringement, it’s always good to credit the original creator.

It’s Alright if I Use Less Than 30 Seconds of Copyrighted Material

There is no specific amount of duration of content used given for something to fall under fair use. As mentioned earlier, it just has to be reasonable.

It’s Not Fair use if I’m making money out of it

As long as your content falls under fair use, you can still make money out of it.

It’s Fair Use If It’s Only For Entertainment or For Non-Profit

This does not automatically give you fair use status. A court will look at each situation before deciding, always with the interests of the content owner in mind.

If your content reduces the creator’s target audience it won’t matter whether or not you intend to profit from it. Out it will go.

Adding My Original Material to Someone Else’s Copyrighted Work Makes It Fair Use

Adding some original material of your own to someone else’s work does not automatically make it fair use. This is because it still may not substantially change the original, and may in fact make it look worse, hence affecting the creator’s target market or reputation.

I can Decide Fair Use for Myself

Fair use has many grey areas, so it would be risky to push your boundaries as this may get you into trouble with YouTube.

In certain cases, however, when copyright owners demand for videos to be taken down, YouTube protects the content creator under fair use guidelines, for the purposes of encouraging creativity and educating on fair use. This video is an example of such a case.

Is It Legal to Make YouTube Videos from Books? 2

So, Can I Use Books on my YouTube Channel?

When YouTube was formed, it was originally meant to be a content sharing platform. For years, users uploaded videos containing both original content and content owned by third parties.

Although this attracted a lot of backlash from creators, it took quite some time for YouTube to develop its copyright policy. In the meantime, many people became famous for videos that contained third party content.

One example is Alex Day, who would post videos of himself reading large chunks of Stephanie Meyer’s Twilight books and making funny and sometimes derisive comments about them.

A blatant copyright violation.

His videos eventually got taken down once the platform’s copyright policies came into effect. These policies changed how people uploaded content about books as they could no longer read out texts without violating the policy. Even if they credited the authors.

However, some channels have managed to maintain their success. KidTimeStoryTime and Brightly Stories are two such examples.

Their success is due to the fact that they have collaborated with the copyright owners when producing their content. Both channels do read-along of books on their videos but with consent and in collaboration with publishers or authors of the books they feature.

It then becomes a win-win situation.

The channel can make money from the content they use, and the copyright owners benefit through the marketing of their books.

What Happens If I’m Accused of Copyright Infringement?

One of two things can happen if you violate someone’s copyright. These are discussed in the lines to follow.

Content ID Claim

Companies that own copyrights like music and film production companies issue Content ID for all the material they produce. This enables them to quickly identify their content on YouTube. YouTube has a system that scans every video uploaded against an existing database submitted by copyright owners.

If a match is found, YouTube will automatically file a copyright claim for the original content owner. If it was a mistake on your part, you can appeal on those grounds to YouTube. Still, the final verdict will lie with the copyright holder.

If they insist and can prove you have infringed their copyright, you will have to take down the video, or have it taken down by YouTube.

Is It Legal to Make YouTube Videos from Books? 3

Some content ID claims will only prevent material from being available in some parts of the YouTube community, or may allow it to remain on the platform but insist on directing any revenue earned by the video to the copyright owner rather than the uploader.

Sometimes the phrase “included copyrighted content” will be displayed with the video to track the video but not actually block it. It also does not negatively affect your YouTube status.

You’ll know of a claim against you in the copyright notice section of your channel’s video manager. In some cases, you get notified via email.

Take-down Notice

This happens when a copyright owner notifies YouTube of a copyright violation with legal consequences. If the complaint satisfies all legal requirements, YouTube takes down the video.

The video will display the phrase “Video taken down: copyright strike”. If you get three copyright strikes, you get a lifetime ban from YouTube. Yikes. Worse, even after that, you would not be able to recover your videos.

Once you get a copyright strike, YouTube requires you to take a short course and do a quiz on copyright regulations to refresh your memory. Something else to note is that a strike doesn’t last forever.

It usually lapses after six months, and once that happens your slate is clean. Still, you don’t want to have a reputation as a copyright violator. Lastly, you can still negotiate with the copyright owner to keep your video up with certain conditions, such as limiting viewership in certain regions.

Conclusion

Always keep in mind that the YouTube algorithm is very good at finding copyright violations, including something as simple as background music.

Although you can licence music much easier with companies like LickD who have a wide library of tracks to use – check out their site.

So even if the original owner doesn’t notice it, YouTube definitely will.

To have good standing in the YouTube community, make sure you avoid getting caught on the wrong side of this law. It’s usually fairly easy to get permission from a content owner to use their content if you ask nicely and can prove that your use of their content will not in any way hinder the distribution of their work.

So go ahead and make those books, but be careful, and remember, when in doubt, ask a lawyer.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Categories
DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SEO TIPS & TRICKS YOUTUBE

Are YouTube Tags Important?

Are YouTube Tags Important?

YouTube is the second largest search engine on the internet, after Google. Over 3 billion searches are processed by YouTube in a month, with up to 500 hours of videos being uploaded every minute.

This means that if you have a YouTube channel and you want to get viewers, you have to work really hard to make sure your video appears at the top, or near the top, of search results.

You may have better content than your competitors but success is not just about working hard. It’s about working smart. In addition to producing quality content, you also have to make sure your channel is visible. With so many people uploading content all the time, this can prove daunting. This is where Search Engine Optimization (SEO) comes in.

how to pick a blog niche

So do YouTube Tags Matter? – YouTube Tags are a throw back to the old days of Website SEO. Tags used to be used to summarize a web page’s content. YouTube tags are not as important as they used to be BUT can be valuable meta data for smaller channels to help categorize content when they first upload videos.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your content such that the search engine, in this case, YouTube, ranks it as one of the top results in search results.

This makes your video visible and increases the quantity of traffic to your site.

Why is it Important?

According to a State of Inbound report in 2018, 45% of marketers invested more in YouTube that year than in any other channel. This means that for you to attract marketers, you have to attract many users who will actually spend time looking at your content because they are interested in it, and are not just passing through.

This is why SEO for YouTube is important. Different search engines have different optimization techniques and YouTube is no different.

We are interested in YouTube tags here but some other techniques are also worth mentioning because they are related to tags.

google analytics for blogs

Finding Relevant Video Keywords

For you to create content that will attract viewers to your site, you need to know what your audience is interested in and how they talk about it. You can do this by simply typing a keyword in the YouTube search box. As you do so, the autocomplete feature will suggest popular searches related to what you’ve just typed in.

You can also use different tools for this like TubeBuddy and Ubersuggest – Tubebuddy can help you deep dive into keywords and maximize your titles for better breakthroughs – you can download the plugin on their website.

You can also compare how frequently different keywords are used so you can know which keyword is most likely to appear at the top of search results.

A free, accessible tool you can use for this is Google Trends, which has a YouTube search option for specific keywords for YouTube. Once you know what your target audience is interested in, you can then create your content to suit their needs.

Choosing the Title

While your title should communicate what your video is about, it should also grab attention. Use concise, catchy phrases that resonate immediately with your audience.

Remember to incorporate keywords as naturally as possible into your title without deceiving your viewers.

YouTube Video Description

The description helps you expand on what your video is about and enables you to add additional links and information about you.

Like the title, it should be concise and attractive. Keep in mind that while Google allows up to 1000 words in the description, only the first about 100 words will appear above the “show more” link, so you have to make the first part of your description compelling and convince the viewer to look at the rest of your description.

Include relevant keywords here as well.

Using Thumbnails

This is the image that appears with your video. A great video could lose potential views if it has an unappealing thumbnail. A thumbnail is just as important as a title in grabbing and holding attention.

YouTube has auto-generated thumbnail options that you can use, but for better results, a custom thumbnail would be more effective. 90% of the best performing YouTube videos have custom thumbnails.

Note that for you to use a custom thumbnail your channel has to be verified by YouTube.

Putting Your Video in a Category

You can link your video to others with similar content by adding a category to your video in the Advanced Settings.

This increases its chances of winding up in different YouTube playlists and will in turn increase your channel’s visibility. Do some research to see who else is in the category you’ve picked. In addition, check whether your target audience also follows those creators.

Finally, check how the creators in that category make their videos to know whether your content is a good, or better than theirs. The Creators Academy at YouTube takes users through a comprehensive process to help them determine what best category to put their video in.

How to Grow a YouTube Channel (30+ Ways) 3

Renaming Your Video File Using A Target Keyword

Before you upload your video, you can incorporate your top keyword in the video file. Because YouTube won’t actually watch your video to know its content, it will use your keywords, so you want to put them in places they can be detected by YouTube.

This way, the YouTube algorithm will read your keyword in your video’s file name along with the code.

Encouraging Subscription

Make it as easy as possible for your viewers to subscribe to your channel, or to watch similar videos by you by having the option very clearly displayed in the video.

Using Video Tags

Finally, we come to YouTube, or video tags. These are words or phrases which you can use to give more context about your video and let YouTube and your viewers know what your video is about.

Using video tags helps to rank your videos higher in search results. They are thus an important search SEO tool.

Although some studies have shown that tags play a small role in ranking a video, this doesn’t mean that you shouldn’t spend some time on them. For famous celebrities who have constant streams of visitors to their pages, tags may not be necessary.

However, for creators with a niche audience, or who are just starting out on YouTube, tags can effectively boost the ranking of the video, leading to more visitors, which in turn raises the ranking of the video further.

Tags are also important if your name as a creator, or your subject content, constantly gets miss-spelled.

Finally, tags teach YouTube that you belong to a certain category.

This will remove you from the large number of anonymous creators constantly uploading content and place you in a smaller niche which will increase your chances of visibility as there will be less competition in your category.

How to Add Tags to YouTube Videos

Beginning in the channel dashboard, where things like your subscribers and revenue appear. On the left-hand side of the screen, click on settings.

Click on channel below settings. This where your tags are. To add a new tag, click on the white empty space, type something and click enter to make it a new tag.

Now we’ll look at some tips on how you can tag your videos for better visibility on YouTube.

Make Your Primary Keyword Your First Tag

The tags you use have to actually relate to your video, otherwise you’ll be deceiving your viewers.

Therefore, since YouTube pays a lot of attention to your first tag, try as much as possible to have it as your primary keyword.

Use Common Keywords from High Ranking Videos

If you want to know how your keyword ranks online, you can search for your keyword on YouTube. Open the top 3-5 videos that are most closely related to your content.

The videos you pick don’t have to rank at the very top, but they have to be relevant. Check the tags on these videos and pick the ones that most relate to your content.

Having tags similar to top ranking videos will increase your chances of visibility.

If you find it difficult to think of keywords, you can use different online tools to generate keywords. Here are some examples.

Keyword Keg

This tool gives different statistics like search volume, competition, SEO difficulty, trends, keyword power, suggested keywords, off-page, and on-page difficulty.

Once you enter the target keyword these different parameters come up. It also has the option of filtering results according to country and language.

VidIQ, Free Browser Plugin, VidIQ Free, VidIQ Hack, VidIQ Boost

VidIQ

This tool shows keywords related to your target keyword, the related score, the search score, search volume, and overall score, which is a combination of all these.

A powerful plugin that combines productivity tools with deep dive stats to super charge your rankings and views.

VidIQ is creator focused and continues to add and improve its tools including recent add-ons like fast title and description translations to help you rank in foreign languages. You can get their free plugin by going to their website.

Keyword.io

This tool gives you other related keywords once you’ve typed in your target keyword.

In addition to these, it also provides their search volume, trends over the past 12 months, and suggested hashtags and prepositions you can use with your keyword.

Use Keywords with a High Search Volume

Some keywords are more commonly used in search for particular content. Using commonly used keywords for your tags can serve to amplify your visibility to YouTube. Of course, they have to be relevant to what you’re creating.

You can use Ahref’s Keywords Explorer for this. Simply set the search Engine to YouTube and type in some keywords.

The estimated search volume for the month for each keyword will be displayed in percentages in descending order. From the list, you can pick out relevant keywords with substantial search volume.

Use Specific Categories of Tags.

I tackled this is a video before – You can can categorize your tags to get the most out of them.

Video Specific Tags – Your first tag should be very specific and should have the aim of describing exactly what the video is about.

This will directly place you in the niche your target audience are interested in.

Video Category Tags – Your next tag can be slightly broader and describe the category your video falls under. This will relate it to videos that talk about the same thing and will widen the base of your audience.

Your video can then be recommended along with other videos in a similar category, hence increasing your chances of being seen by more people.

Channel Level Tags – Lastly, you should have a tag that directly mentions your name or the name of your channel. This will link your video to other videos you’ve done that may not be related to your current video but will still be of interest to your viewers.

It will introduce your viewers to other work you’ve done.

Use Phrases Instead of Words

Keywords by themselves are important but sometimes they may be so general that they still hide your video in a long list of other related videos. Using a phrase that is more specific to your content together with the keyword increases your chances of standing out.

This is because your video will now be in a less competitive category. For example, instead of just using the word “make-up” for your video, you can use “how to do make-up” instead.

Don’t be too wordy

Although the maximum characters you can use for tags is 500, you don’t have to use all of them.

You don’t want to look spammy. The optimum number of characters, according to Briggsby, is about 200-300.

Be Relevant

The fact that a keyword has a high search volume doesn’t mean it should be used indiscriminately. Use tags that are relevant to your content.

Don’t Be Deceptive

Avoid using unrelated keywords to trick users to view your content. This could actually get your content removed by YouTube. For example, don’t use the names of famous celebrities or brands just to get people to watch your video.

Don’t Place Your Tags in the Video Description

This is another violation of YouTube policy that could get you in trouble as it can be considered as an intention to mislead users.

YouTube SEO

Tracking Your Progress

Finally, did you know that you can track your ranking in search results?

You can use different tools for this, and you can track your progress and see how the different SEO techniques are working for your channel. This is an important step to see which of your efforts are actually bringing positive results.

In conclusion, tags alone may play a small role in substantially increasing your views, but, when used together with other SEO techniques, can boost your channel’s visibility.

Upload content consistently and see your rankings rise. After all, even famous celebrities started small before they blew up.

 

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How to Grow a YouTube Channel (30+ Ways)

How to Grow a YouTube Channel (30+ Ways) 23

“They say a picture is worth a thousand words, but what about videos; I’d say they are worth a trillion words.”

You cannot deny it anymore; videos are now everywhere and video marketing is on the rise. It has grown even more prominently than just a few years ago and is convenient for brands to reach their customers.

You can argue that popular social media sites like Facebook, SnapChat, Instagram, Twitter, and others are good places to promote your content, but the truth is YouTube reigns supreme. People spend trillions of hours every day looking at videos.

I’m going to share with you 30+ proven tactics, tips, tricks, and hacks that are going to help you grow your YouTube channel.

How to Grow a YouTube Channel (30+ Ways)

Know Your Audience

One of the first things to do before you go about making your videos is to know what your audience, viewers, or customers want. You should be asking yourself questions.

Asking questions will help you to understand and make better videos for your audience, customers, consumers, or viewers.

Keywords & Research

Now that you’ve had a chance to know their requirements, you can start with subject / content research and gather keywords. When YouTube is concerned, keyword research is important. I cannot stress this enough.

Choosing the CORRECT keywords skyrockets your videos to the top. Choosing the WRONG keywords buries in heaps of search results.

Engaging Titles

This is another one of the important factors that make-or-break your YouTube video’s popularity. Literally, titles are what makes or breaks your video’s engagement and performance.

You have to craft engaging titles and grab your viewer’s attention without using “clickbait” headlines. People want entertaining content, and not one that says something but delivers something else.

How to Grow a YouTube Channel (30+ Ways) 3

Trailers, Trailers, Trailers

Before you run off and make your first YouTube video, create a video introducing yourself, your brand, and what your channel is about. This is a mini trailer to show to non-subscribers and persuade them to stick about and even subscribe to your content.

Need help with make a good trailer? I make a video all about that on my YouTube channel – check it here.

Content – Quality, Reformatting, Sustainability, Trending

Rule #1 – Quality, Quality, Quality; Content, Content, Content

Rule #2 – Read Rule #1 Period.

You know your audience, done your research, and have gotten that optimized video title, but now what? Now, you start to form the content of your videos.

If your video is not what people want, they’ll be lost in the infinite sea of other videos that nobody wants to see.

You have to create content that lures viewers, meaning videos on trending content. You can also repurpose an old article or blog post and create an engaging video your viewers will love.

How to Grow a YouTube Channel (30+ Ways) 5

Make Eye Catching Thumbnails

YouTube grabs a screenshot of your videos and uses these as thumbnails. Most times the image is blurry or you do not want this. Use specific fonts and styles so that it’s consistent with your brand’s look and feel. Use tools like Canva to create thumbnails.

Also, don’t make thumbnail to clickbait. You’ll lose subscribers in an instant. Thumbnails give a good first impression to your viewers of you and your channel, so make it eye-catching.

How to Grow a YouTube Channel (30+ Ways) 6

Put Yourself On Camera

Are you running your YouTube channel yourself or as a small business or start-up, then it’s better to put yourself in front of the camera. Putting a face to the brand lets your viewers easily associate with you.

This is particularly true for solo entrepreneurs; business, fitness, or life coaches; and bloggers. Also, use your photo instead of your logo on your YouTube channel if you are one of the above.

Win The Click

If your video is based on a project, show the final result at the start. A stunning result makes people more interested to see how you achieved it. This is a winner for makeover, beauty, home improvement, and DIY videos.

Telling stories is another fabulous way to tempt your viewers’ emotions. We all want to hear stories.

Viewers want to know what happens at the end of a story, so start with one.

Also, a personal story will endear you to your viewers.

How to Grow a YouTube Channel (30+ Ways) 8

Upload Videos Consistently

Just making videos with great content and then not doing it anymore is not enough. You have to be sustainable, meaning you have to do it regularly.

Doing it once is GOOD, doing it again is GREAT, but doing it again and again is FANTASTIC for you (brand or otherwise) and your viewers.

Stay Focused

AVOID nonsense and ramblings, don’t take long pauses, jump around topics, or be boring. This makes your viewers look at the recommended video section for interesting stuff. Make sure your videos are engaging visually or use stories.

Do not give your audience a chance to click away.

Engage Your Audience

Make sure the content you make is what your viewer wants. Ask your viewers for suggestions. You need to engage your subscribers and reply to their queries and comments on your videos.

Don’t forget to reply to negative comments also. It shows you are listening and active. You can use this to convert your audience into possible leads.

How to Grow a YouTube Channel (30+ Ways) 10

Brand Yourself and Your Channel

Don’t make your video look fake as this affects your viewers’ perception of your channel and you. Also, make sure your channel is visually appealing. You have to make it look authoritative. Branding a channel helps users to recognize it in a sea of content.

Be sure to match your channel to your website or blog’s look and feel; do not differentiate between them.

How to Grow a YouTube Channel (30+ Ways) 11

Cross Promote Your Videos

Cross promoting make you look more professional and uniform. You don’t know the subscribers you’ll get just by promoting on Instagram, Facebook, LinkedIn, and Pinterest, etc

Use the following tips to cross promote on social media:

  • Make and promote teasers
  • Release behind the scenes videos.
  • Alert your subscribers to new video uploads
  • Links in video description to nudge viewers to take a look (call-to-action)

End Screens and Info Cards

You might be thinking what is a Card? It is nothing but an interactive “panel” that slides in and out as your video is nearing the end. This is to nudge viewers with interesting content that they might like.

You’ll be able to add 5 panels, make the most of this. You can add text, images, or clickable links.

How to Grow a YouTube Channel (30+ Ways) 13

Subscribers, Subscriptions & Newsletters

Use your site’s email newsletter to grow your channel. Send embedded preview videos or links to new content and bring them back to your channel. You can always ask your audience to subscribe to your channel.

Do not ever pay for subscribers. This brings down the engagement and your authenticity is at risk in the long term.

End Screen Promotions

Use interactive graphics to link to another playlist, video, web page, or channel, or prompt them to subscribe to your channel.

You’ll be able to add them at then end 20 seconds of the videos. Plan this out, and make sure you know where they will appear.

How to Grow a YouTube Channel (30+ Ways) 15

Chase Trends

Check out your competitors and see which videos are ranking higher with better engagement. Keep checking out and refining the topics and workflow until you have a process that is well-oiled.

There isn’t any replacement for hard work. Always search for patterns like subject, editing style, or delivery system and create videos like those.

How to Grow a YouTube Channel (30+ Ways) 16

Improve Your “Watch Time”

Make your video as long as your topic requires. Nowadays, longer videos result in more watch time. This boosts your videos in YouTube’s algorithm.

Do not make videos longer just to make them longer. You will lose viewers. Generally, 7-15 minute videos perform better.

Content Mix Strategy

Always try to make videos that serve you channel’s community, perform well in search, and are shareable. You can post regular videos for your product, service, brand, or other things.

You need to mix the types of videos as well.

Along with the regular ones you can have videos that contain responding to comments, answering questions, interacting via live video as well.

Make Bingeable Videos Series

Make a video series so you can convert one time viewers into subscribers. Find specific keywords or topics and optimize your content for search.

These help you in establishing yourself as a thought leader or an influencer.

Creator and Brand Collaborations

Collaborating with another YouTuber will help you grow your channel as it helps in doubling your audience.

You will have two channel’s subscribers seeing your videos meaning more subscribers, viewers, and reach. Collaborate with guests or co-hosts that fit your niche only.

How to Grow a YouTube Channel (30+ Ways) 20

YouTube Video Optimization

Don’t only do SEO for your site, blogs, or articles. Use it to rank your videos on YouTube.

To get subscribers and growing your channel, you need SEO. YouTube results actually pop-up before other traditional blogs, articles, or websites.

Some fantastic tools for YouTube SEO are TubeBuddy and VidIQ – They help with keyword research, ranking and even your thumbnails – check out my resource page for more tools to help with SEO & Branding.

Search Engine Results Page (SERPs)

YouTube is making a killing when SEO is concerned. You shouldn’t just create videos for search engines and not people.

Do how-to’s, product reviews, and long-form (7-15+ minute) videos covering specific topics to rank higher.

How to Grow a YouTube Channel (30+ Ways) 19

Giveaways and Contests

Hosting giveaways is a one of the quickest ways to gain subscribers. Base your giveaway on your channel’s niche.

YouTube viewers love giveaways. Host giveaways or contests and encourage people to subscribe and engage with your channel.

Embed Your Videos

YouTube does not give you options to promote videos. This is why you need to have a website. Make a detailed blog or article that coincides with your channel and gives people the ability read, watch, or do both.

Embed your videos in your website or blog post and promote it to your email subscribers. Add a video widget to your blog post or website as well.

How to Grow a YouTube Channel (30+ Ways) 21

Creating, Organizing, & Promoting Your Playlists

With the increase in videos you’ll create, people will find it more difficult to navigate your channel.

This is why playlists are critical. Playlists allow you categorise and organize your channel. This allows your viewers to binge watch all videos in that category increasing watch time.

Be Interactive – Go Live!

This is a great option to boost engagement without spending much time. Live-streaming does have a learning curve. After you have learned it properly, it is the easiest way of creating video content. On YouTube, live-streaming is called YouTube Live.

It provides splendid engagement opportunities as you can communicate directly with your viewers. You can so some live streams on topics such as Q&A Sessions, Webinars, Tutorials, Product Demonstrations, etc

Should I Try Paid Adverting?

Just using organic growth is good, but you’ll have to add paid promotion at one time or the other to speed things up. Create an ad campaign and help drive subscribers and viewers to your page.

This is similar to Facebook Ads, but is tailored towards YouTube.

Deep Dive Into The Community

Other than promoting your videos to grow your channel, you need to be active in the community. This allows you to get feedback, network, and share interests with people having the same goals.

Attend events like Content Marketing World or VidCon and meet other creators like yourself and promote your videos.

How to Grow a YouTube Channel (30+ Ways) 22

Analytics, Analytics, Analytics & There’s Data Too

YouTube’s analytics and reports are crucial to your success. Your analytics are tailored to your channel and provides an opportunity for you to improve.

Do not stay away from analytic because it feels overwhelming. If you avoid it, it will not help you to understand it.

Publish to Social Media

Last, but not least is publishing to social media and promoting the hell out of it. This is no secret that video kills it with engagement and boosting performance in terms on social media.

Regularly promote your channel and videos to your followers and encourage them to become subscribers.

As soon as you upload your video, let your followers on Twitter, Facebook, Instagram, Pinterest, and LinkedIn know. Create previews or snippets for each social media platform and link it to an accompanying blog post or article on your website.

Conclusion

Driving participation using quality content is what makes up for engaged followers who advocate your brand to others. Always be true to yourself and your brand, and be in constant communication with your viewers.

Develop quality content, make thumbnails to grab viewer’s attention, deliver as promised, start videos using a strong hook, and keep things interesting. Overall, you’re creating an experience to keep your viewers’ engaged.

Did you like my post on “How to grow a YouTube channel?” Did you try any of these in your videos? What results did you get?

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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How To Make A Playlist on YouTube & Why? (with Pictures)

How To Make A Playlist on YouTube & Why? (with Pictures) 3

You have a collection of videos you really, really love, and you wanna put into a YouTube playlist. Maybe it’s music, maybe it’s videos for you to watch later. That’s what we’ll talk about today, how to make a YouTube playlist.

How do you make a playlist on YouTube? – There are 3 main ways to make a playlist on YouTube. Channel Dashboard Menu, Mass Adding from Content Page or adding videos from the Video Watch Page.

Channel Dashboard

To make a new playlist from the YouTube Studio Dashboard – Go to your channel dashboard and on the right hand menu click playlist.

How To Make A Playlist on YouTube

Click New Playlist, give it a title and pick if it is public, unlisted or private.

How To Make A Playlist on YouTube 1

Fill in the description, and then start adding videos from the watch page or your video library.

How To Make A Playlist on YouTube 2

Mass Add Videos

This is the fastest method for adding your own videos into a new playlist.

Go your creator dashboard, videos page, tick the boxes of the videos you want to add to a playlist.

How To Make A Playlist on YouTube (with Pictures)

You will now see a black bar at the top of the videos page with the option to add to playlist. You can select existing playlists or click “New Playlist”.

How To Make A Playlist on YouTube (with Pictures) 1

When clicking “New Playlist” you will have the option to add a title and set the viability – public, unlisted or private –  and the videos selected will be automatically added to that new playlist.

Video Watch Page

If you are looking to start a playlist from a video you have just watched this is the fastest way to make a new playlist.

Go to the video you want to watch and click the “Save +” option from under the video.

How To Make A Playlist on YouTube (with Pictures) 2

It will then give you the option to add to existing playlists, the Watch Later queue, or to “Create Playlist”.

How To Make A Playlist on YouTube (with Pictures) 3

You will now have the option to name the new playlist and set its privacy setting – public, unlisted or private.

How To Make A Playlist on YouTube (with Pictures) 4

What is a YouTube playlist?

A YouTube playlist groups videos together. These videos could be created by you or someone else on YouTube. You don’t have to be a creator to make playlists – it’s a way to organize videos with similar characteristics, or as a reminder for later.

Maybe you want to make a playlist of your favourite music videos, or a audio track list to study to. Everyone is used to the idea of a music playlist, so a video playlist is a curation in the similar vein but with more visual elements.

For example – Maybe you really love films and you want to keep an eye out for the up coming movies you want to catch in the cinema by collecting movie trailers in a playlist.

Alternatively, you admire a specific business leader and you want to curate a playlist of motivational quotes, speeches and interviews they have on YouTube.

And importantly – If you are a YouTube creator a YouTube playlist is a good way to group similar content together to help your subscribers discover related videos. That way they are more likely to binge on the playlist, video after video, in a more organic passive manner rather than manually clicking and searching for the next clip.

In a nutshell, playlists make it easy for viewers to find the videos they want to watch – with a few simple clicks, videos are saved and sorted.

Why Make YouTube Playlists?

YouTube as a platform is growing at an alarming rate.

Did you know YouTube is the 2nd largest search engine on the internet?

In fact it is the 2nd largest search engine on the internet and is owned by the LARGEST search engine on the internet – Google!

That means you are constantly swimming into an ever increasing river of new content, videos, articles, songs, channels, influences, tv shows, game trailers and opinions.

The best way to use this huge library of content is to either curate what you love for yourself, or as a creator help curate your content for others.

Here are 4 reasons to make playlists on YouTube…

1. Boost Your Chances Of Being Found

Did you know that Playlist rank in YouTube search results? That’s right its not just videos that you can find in search but well titled and optimized playlists too!

In fact YouTube now have an automated system that has started to group videos into “mix” playlists. These are based on genres, creators, topics and your viewing habits.

And you know if YouTube is automating something – that’s a hint that they find it useful to boost watch time and to grow a brand. So why not give YouTube a hand and start grouping them together yourself!

Creating playlists with a strong focus on keywords gives your channel (and your videos!) more opportunities for exposure to YouTube users.

If no one can find your video, it doesn’t matter how fabulous your content is – you’ll still be missing out on the opportunities a YouTube channel provides.

2. Binge-able Content For Your Subscribers

Playlists can be pinned to your channel home page to make it look active and full of videos.

How To Make A Playlist on YouTube & Why? (with Pictures)

Think of this like a super market shelf. When you go shopping you look at the shelves and they give you options to choose from. This means you can select what product makes you happy and suits your needs.

In this case I have a few playlists on my home page that group my content together in a theme.

This give my audience a choice of what they want to learn from me and what content they wish to consume – Business, YouTube Hacks, YouTube Feature Tutorials, Personal Vlogs etc

When you first start creating your YouTube channel, this home page is empty and only displays your latest videos and a collection of playlists.

This can look ugly and doesn’t maximise the potential your content has to draw in new viewers or even to start a binge watch session.

You can customise this channel homepage by activating the YouTube Custom Channel Layout.

3. Make It Easy For People To Find Your Videos

I have made 3 videos a week, every week for nearly 3 years. This means I have a large back catalog of videos that people will love but might find it hard to sift through and find.

That is where a playlist can help!

YouTube Video Playlists can be a great way to curate the viewing experience and help them locate your topics faster.

How To Make A Playlist on YouTube & Why? (with Pictures) 1

On my channel I teach YouTube tricks and tips, making money from YouTube, how to get more views – and many other related topics.

However, someone who is looking to learn how to add end screens to YouTube videos might not want to watch a 17 minute deep dive into How to improve YouTube video CPM.

Playlists can help funnel your audience into a better viewing experience.

I split my 480+ videos into playlists that are 8-15 videos long at most. That way people can get a collection of related videos that all answer a similar question and make them binge-able for the viewer.

For example – Maybe you found my video about “How to use YouTube to Grow A Business” and would like to learn about youtube affiliate income, how to get brand deals and how to boost video cpm. I can put all of these videos into a playlist and it encourages the viewer to sit down with a cup of tea, a notepad and watch for 3-4 videos longer than just a single video on its own.

4. Playlists Are Content!

Anybody who has started a YouTube has heard the the old mantra that “the more you post the more views you will get” – “you can only grow if you publish regularly”.

There is something in this but its not a hard and fast rule!

ALSO… there is a sneaky trick that could help you pad out how many pieces of “content” you make on YouTube.

How To Make A Playlist on YouTube & Why? (with Pictures) 2

Did you know that the only why YouTube can see you have made new content is by a new content id? What that means is that jumble of letters and numbers.

But when you make a Playlist that also makes a new content id – so you do not have to crank out video are to video to make content for YouTube to eat. Playlists will also give signals to YouTube that you are still active and something else for them to rank.

Make YouTube Playlists on Mobile

You can also make playlists while on the go. This can be a good way to save ideas, make a travel playlist or build out something to binge watch while you are out the house… or on the toilet (hiding from your 4 year old who won’t give you 5 minutes to yourself).

If you need help with making playlists on your mobile device then check out the video below.

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Best 4K Video Settings for YouTube [Adobe Premiere Pro]

Best Settings To Export 4K Video for YouTube Adobe Premiere Pro 2020 1

Faster, easier to worth with and smaller files in Adobe Premiere Pro with these 4K Export Settings! 

Today we are going to deep dive into what 4K video is, why it’s slowly replacing 1080p and what settings to use to make it painless to use!

Just because you’re shooting in 4K, that doesn’t mean you have to work in 4K. For many projects, 1080p is good enough.

The benefit of shooting in 4K is a quadrupled resolution, allowing you to zoom in cleanly since you have a much better source video to work with.

This is perfect for cutting to close-ups, effectively eliminating jump-cuts from your finished product entirely.

This effect can commonly be seen in single-camera interviews, where the perspective shifts between a wide full-body shot and a close-up shot of the interviewee talking. Pull it off well and it can be used for dramatic effect to add emphasis and connect better with the subject.

Even if your end product will be 1080p, shooting 4K will deliver a higher quality down-sampled image.

Capturing four times the amount of information you need won’t produce an image that’s four times better looking, but the end result will be noticeably sharper.

Best Settings To Export 4K Video for YouTube Adobe Premiere Pro 2020 3

You’ll also reduce the chance of color banding, since most cameras record 4K at a higher bitrate. That means more color detail is captured, which will vastly improve gradual changes, like deep blue skies or other solid colors.

Sometimes the camera makes all the difference. Many modern mirrorless, digital SLR, and cinema cameras shoot 4K using larger sensors, effectively down-sampling a 6K or 8K image to 4K (like the relatively cheap Sony a6300, above). The Panasonic GH5 even does 6K video and 4K video at a bit-rate of 400 megabits-per-second.

Yes, there are many 1080p cameras that will shoot better HD footage than a cheap 4K camera.

What Is 4K? Do I need 4K Video?

We hear the word 4K every day in several places such as on youtube picture quality, gaming, in the specification of electronic devices like cameras, television, laptop, etc.

But what did this term mean? 4K means a digital resolution of approximately 4000 pixels; there are several different resolutions in 4K. 4K aka UHD (Ultra-high Definition), has a standard resolution as a 4K digital television of 3840*2160 with narrow borders, or 4096*2160 without borders – as popular in movies.

The picture quality of 4K content is very sharp, colorful, and professional; 4k quality enhances the user experience. It highlights every detail of the videos, let us have a quick eye on some of the advantages and disadvantages of 4K picture quality.

4K YouTube Videos vs 1080p YouTube Videos

4K is known as Ultra High Definition (UHD), whilst 1080P is simply labelled High Definition. As their names imply, 4K UHD has a considerably higher resolution than 1080P HD video. 4K resolution is exactly 3840 x 2160 pixels, whilst 1080P consists of 1920 x 1080 pixels.

Best Settings To Export 4K Video for YouTube Adobe Premiere Pro 2020 2

The 4K designation refers to the close to 4000 horizontal pixels. Traditionally, resolution had been labelled according to vertical pixels and in the case of 1080P, 1080 vertical lines make up that high definition resolution. By comparison, 4K features 2160 pixels vertically; a considerable increase.

At an aspect ratio of 16:9, 4K contains almost four times the number of pixels on a screen compared with 1080P technology – more than eight million pixels for 4K and just two million pixels for 1080P.

This massive difference brings about some important advantages for 4K when one compares it to the quality of a 1080P video.

 

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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Crazy YouTube Stats : Views, Money, Users, Traffic & more!

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?

Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.

It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.

Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.

youtube stats infographic

General Stats About YouTube

  • There are over 2 billion monthly regular users
  • It is the world’s 2nd biggest Search Engine
  • 37% of mobile global web traffic
  • Mobile constitutes 70% of watch time
  • Localized for 100 countries in 80 languages
  • 60% of people favour watching online videos to live TV
  • 51% people visit the website daily.
  • 600 hours of content uploaded every minute.
  • 1 billion hours worth of content is watched each day.
  • People watch videos for entertainment and relaxation.
  • 79% of internet traffic accounted by online videos.

Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.

In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.

Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.

YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.

Crazy Stats about YouTube

YouTube Demographics Stats

  • The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
  • For millennials, it makes-up for about 67% of all video online activity.
  • 2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
  • YouTube also appeals across various age groups in US.
    1. 81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
  • It reaches 90% of US families earning over $100,000 in income annually.
  • During a normal month, YouTube will reach 95% of web users over the age of 55.
  • More than 50% of the viewers are female

Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.

In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.

YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.

google analytics for blogs

YouTube Marketing Stats

  • It is the 2nd most watched website to upload videos for businesses.
  • It is the 3rd most watched network for marketing influencer videos.
  • 2/3 shoppers mention videos as an inspiration of purchase decisions
    • 90% of these consumers discover something new by using YouTube.
  • About 1/2 half of the marketers have invested in YouTube advertising.
  • A YouTube mobile ad will engage viewers 84% more when compared with TV ads.
  • Users have viewed more than 50,000 years worth of product reviews since 2016.
  • Users are 3X more likely to view a video tutorial than read the steps to do it.
  • 80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
  • The amount of SMBs promoting on the site has doubled since 2016.
  • Comparing digital channels, YouTube is the 2nd-most influential for purchases.

Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.

I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.

Crazy Stats about YouTube 1

YouTube Traffic Stats

  • 4 billion videos are seen each day everyday
  • More than 800 million unique visitors every month
  • More than 3 billion hours of video watched every month
  • What the major 3 US broadcasters produced in 60 years is uploaded in a month
  • 70% of website traffic comes from outside the US
  • It is localized in 100+ countries and across 80+ languages

Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.

Data, data, data is the only thing I will say here. Optimize your content based on the latest trends that prevalent online and it will become viral.

YouTube Partner Program Stats

  • YouTube partner program was created in 2007
  • Has over 30,000+ partners from 27 countries globally
  • The company pays millions of dollars every year to its partners
  • Thousands of partners make six figure incomes each year
  • Partner revenues have doubled for four straight years
  • There’s now more than a million YouTube Partner Program members

Crazy Stats about YouTube 2

Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.

To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.

YouTube Money Stats

  • More than 3 billion video views are monetized globally every week
  • AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
  • Thousands of advertisers are using TrueView in-stream ads
  • 60% of TrueView in-stream ads can now be skipped

Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.

The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.

YouTube Product Metrics

  • There is more HD content available than any other online video website
  • You can view thousands of full-length motion pictures on YouTube
  • 10% of all YouTube videos are available in HD
  • YouTube mobile received more than 600 million views each day
  • 70% of the total views comes from mobile devices
  • Mobile ads are more likely to be watched than TV ads by 84%
  • In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
  • Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.

Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.

YouTube is ideal to reach a young audience but it also engages viewers across all age groups.

You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.

Final Verdict

These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.

Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.

I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.

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Best Mobile Apps for YouTubers

Best Mobile Apps for YouTubers

YouTube is now a vast video uploading website, where numerous youtubers are making money. Be it smartphones, laptops, or tablets, we’re always on our mobile devices.

It is important for content creators to have the power to record videos, edit them, reply to comments, and take care of their channels from their mobile devices.

YouTube is now the biggest video streaming network in the world and the second largest search engine right after Google. Nowadays, worldwide, we are seeing the YouTube trend and everyone is looking to become the next successful YouTuber. This is mainly to become viral, get views to their videos, and in turn earn a huge amount of money and fame in the process.

Best Places To Share YouTube Videos For More Views 4

The reality is, achieving success on YouTube isn’t as easy as people think it is. It’s very hard, as you have to outsmart and outrank all of your competitors in your niche. This sounds tough, doesn’t it? But, if you’ve got great content and do the proper marketing or promotional strategy, you’ll be the next big face.

The YouTube creators list is increasing day in day out. Many want to handle their YouTube channel from their mobile devices. These creators use different apps to handle their YouTube channel. Many of these apps have to do with capturing videos and editing them afterwards and uploading them to YouTube.

If you are able to create and edit videos on your Android or iPhone directly, you will be happy. These apps will help you to share them on your social media and with your family and friends.

Yes. You’ve read it correctly. There are a huge number of apps which people might consider as important to them so that they can become an efficient YouTuber. Many a times we cannot use our PCs or laptops so as to access numerous video creation and editing solutions.

To help on your YouTube journey, we’ve written this article with mobility, ease of use, features, cost, and platform availability in mind. Many people do not know or think about these types of apps. In reality, these apps are going to help you reach the next level just by using your mobile device.

How To Work Home for Beginners 5

In a simple manner you can create a lot of content on the go simple using your mobile device. What do most youtubers want in an app or apps? They want the ability to create or do the following things:

  • Logo
  • Thumbnails
  • Video / Audio Editing

We’ll be covering these functions in our list of the Best Mobile Apps for YouTubers.

The mobile apps mentioned below are useful for different objectives in the content creation process. I would recommend that you install all these apps and check out which ones work best for you in the YouTube content production process.

As you know, not every app is created equally and so are the platforms on which they are available. To help save money and time every youtuber must have these mobile apps. We have gone through these apps and below provide you with a list the best must have apps for youtubers in 2020.

Now, let’s get going.

YouTube Studio

Best Mobile Apps for YouTubers 1

Google’s official app makes it easier and faster to manage channels on the go. You’ll be able to check the latest statistics, reply to comments, and get notifications so you’ll be connected anywhere anytime.

Features:

  • Video and Channel Monitoring
  • Analytics and Monetisation Settings
  • Filtering and replying to comments
  • Receive important notifications
  • Update video details, image thumbnails

Bonus Tip – Now you know your stats maybe its time you look into optimization for more views. Why not check out TubeBuddy and VidIQ to amazing your rankings on YouTube.

iMovie – Turn videos into movie magic

Best Mobile Apps for YouTubers 2

This one is for you Apple fans who want to edit videos on the go. Using iMovie, you’ll be able to edit and enjoy videos easily. You can start editing on your iPad, iPhone, iPod touch and then finish it on your Mac.

Features:

  • Hollywood-style trailers
  • Make stunning movies
  • Everywhere – iPad, iPhone, and iPod touch
  • Sharing with family and friends
  • Customize logos, names, and credits

KineMaster – Video Editor, Video Maker

Best Mobile Apps for YouTubers 3

KineMaster is one the best full-featured video editors available for Android. It supports multiple layers of images, video, and text, and more. It helps you create amazing videos using your Chromebook, tablet, or phone? KineMaster’s editing tools are free to use and it also supports unlimited exports even in resolutions up to 4K!

Features:

  • Combine numerous layers of images, video, stickers, text, special effects, and handwriting
  • Color adjustment tools and Reversing videos
  • Add background music, voiceovers, voice changers, and sound effects
  • Tools to trim, crop, and splice your video
  • Slow motion and time lapse effects

AZ Screen Recorder – Video Recorder, Livestream

Best Mobile Apps for YouTubers 4

This is another app to record your device’s screen. There is no time limit, ad free, no watermark, and is easy to use. It lets you record your screen in HD and Full-HD. It is the only screencast app that allows videos to pause and resume while it is still being recorded.

Features:

  • Record video at 1080p, 12 Mbps, 60 FPS
  • Record internal and external sounds
  • Pause/resume screen recording
  • Convert video to GIF
  • Crop, Rotate, Compress, and Extract images from video
  • Facecam while live streaming
  • Stitch, Crop, Blur, add text, and draw on images

YouTube Thumbnail Maker & YouTube Banner Maker

Best Mobile Apps for YouTubers 5This app allows you to create thumbnails and banners for your YouTube channel. If you need an app to create your YouTube channel art, then this is the one. This app is collaboratively made by numerous youtubers who very well know the importance of having great channel art designs to attract viewers.

Features:

  • Crop thumbnail images to 1280×780
  • 100+ backgrounds
  • Color intensifying filters for your images
  • Tools for brightness, contrast, saturation, vignette, and 3D rotation
  • Add typography fonts and graphic design elements

Making thumbnails can take time to master but in this blog article I explain everything you need to know about how to make the perfect thumbnail.

Tag You

Best Mobile Apps for YouTubers 6

This app is the best tool to boost your videos. SEO is simple and quick for videos with their proprietary keyword optimization. Optimizing tags dramatically improves subscriber engagement, videos’ performance, and promotional opportunities. Tag You helps you to find the optimal tags making videos go viral and get better views.

Features:

  • Quick and simple SEO
  • Tag and keyword optimization
  • Discover best tags
  • Optimize video tags
  • Search competitor video tags

Google Ads – Grow your Business Online

Best Mobile Apps for YouTubers 7

Google’s Ads app will help you in managing, optimising, and tracking your ad campaigns by simply using your smart device. You’ll be able to easily check your ads’ functioning on the go using this simple solution to your desktop account. You can keep your campaigns functioning smoothly irrespective of where your go.

Features:

  • Create ads and campaigns
  • Call an expert for live help
  • Update budgets, bids, and campaign status
  • Add, change, or delete keywords
  • Review performance using instant notifications
  • See campaign impressions, average CPC, clicks, and conversions
  • Improve campaigns based insights, suggestions, and alerts

Canva: Graphic Design, Video / Poster / Logo Maker

Best Mobile Apps for YouTubers 8

Having over 60,000+ templates makes Canva the best online graphic design solution you can have. You can create amazing high-quality posters, banners, thumbnails, covers, and others also. You can use it on your PC and smartphone.

As it is in the cloud, you can create, change, and promote your work anywhere anytime using any device.

Features:

  • Create posts and covers for a variety of social media
  • Design logos, book covers, blog designs for any project
  • 1 million + stock photos and elements to choose from
  • Create, change, and share designs with colleagues or friends
  • Design YouTube thumbnails & Twitter and Pinterest banners
  • 60,000+ free guides created by professional designers

SnapSeed

Best Mobile Apps for YouTubers 9

SnapSeed is one of the best photo editor apps made by Google. You can choose different adjustments and effects to apply to your pictures. You can save the editing history and default settings for future usage.

SnapSeed is widely used to create default settings thumbnails. Some filters are Grunge, Drama, frames, Vintage, etc

Features:

  • 29 filters and tools
  • Supports RAW and JPG files
  • Selective filter brush
  • Open and tweak RAW DNG files
  • Adjust colour and exposure automatically

Adobe Premiere Rush – Video Editor

Best Mobile Apps for YouTubers 10

Adobe’s Premiere Rush is a great app to edit videos on your mobile device and offers good video editing functions. It helps you to create incredible video clips using ultra refined editing features. Enrich your channel with a stable flow of awesome videos using Adobe’s Premiere Rush. It’s a cross-device, all-in-one video editor.

You can make and share professional-grade videos with cool video effects like speed easily and quickly. Also, you’ll be able to work in-between all of your devices – tablet, phone, and desktop.

Features:

  • Capture high-grade content
  • Edit your videos using 4 video & 3 audio tracks
  • Edit content using just dragging and dropping
  • Built-in customizable templates
  • Support for opening Rush projects in Adobe Premiere Pro

I love using Adobe – In fact I have edited over 2500 videos with Adobe Premiere and other tools over the years. It has a little bit of a learning curve but I would highly recommend it. If you follow this link you can get a great deal on Adobe’s suite of tools.

PixelLab – Text on Pictures

Best Mobile Apps for YouTubers 11

PixeLab is a good app when you consider that you can use it to make thumbnails of your videos. You can add 3D text, Stylish Text, Shapes, Stickers and Drawings on top of your pictures easily. It uses a clean and simple interface which lets you concentrate on whatever you are doing.

You get a huge selection of backgrounds, fonts, presets, stickers. You also have over 60+ distinctive options which you’ll be able to customize. You can create impressive graphics and surprise your friends right from your tablet or phone.

Features:

  • Text effects – 3D, Shadow, Stroke, Reflection, Mask, Emboss and many more
  • Ability to add your images from your phone’s gallery
  • Customize emojis, stickers, shapes, and much more
  • Ability to change or remove the background
  • Enhance images using effects such as stripes, vignette, saturation, hue, etc
  • Create memes using presets easily and in seconds

Conclusion

I hope this blog post on Best Mobile Apps for YouTubers has helped you to start your YouTube journey right away. If you have any suggestions, feedback, or questions regarding YouTube, please do not hesitate to write to us in the comments section below.

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Best Places To Share YouTube Videos For More Views

YouTube SEO

You have a YouTube channel all up and running and you’ve been uploading your new YouTube videos and content to your channel, but the views aren’t coming? Need help with the best places to share YouTube videos for more views?

Sharing your your YouTube videos on social media can be a great way to boost exposure, grow your audience and seed links back to your videos. The more social networks you can post to the more likely you are to figure out what social platform is best suited to your content. Try Instagram, Reddit, Forums, Facebook Groups, Mix and learn what works best for you, then double down.

Time to set the foundations for finding the best places to share YouTube videos for more views.

Best Places To Share YouTube Videos For More Views

First things first you need to ensure you’ve set your channel up correctly and that you’ve followed my 10 steps to promote your YouTube channel.

Once that’s completed it’s time to share your videos. You can create the content but if you don’t tell people where to find it you may as well be talking to yourself.

Here are the best places you absolutely must share your new YouTube videos after clicking publish:

Utilise your social media channels

Whether you’re a standalone YouTube vlogger, or you’re using videos and blogging separately, you should have all your other social media channels aligned, I recommend having at least a Twitter, Pinterest, and Instagram.

share on social media

Whenever you publish a new video on YouTube make sure you share it across all your channels. It is important you tailor the content, embed the videos but leave your audience wanting more.

Different types of people utilise different social media channels, but the key is to drive them to your YouTube channel so make your content enticing, show clips from the full video, and make clear click-through. These are call to actions will obvious value explained before they click on the,

As your channel grows, your promotion should grow too.

The most important place to share your YouTube videos is on your other social media channels, on a regularly basis. There are hundreds of social media schedulers available to help you with this such as Hootsuite or SocialOomph.

I recommend using a social media scheduler as you can then plan and set how often you would like a specific video to be repromoted on your social media channel. I personally use MeetEdgar to push out 30-40 social media posts every day.

Share YouTube Video in Facebook Groups

I thought Facebook deserved its own section.

share youtube videos to facebook

I personally think Facebook is an excellent tool for increasing your YouTube video views, they have a YouTube uploader which means the views go straight to the video without your audience having to leave Facebook.

One thing you can also do on Facebook is join niche groups and pages, this gives you an opportunity to share your videos and leverage your content.

Make sure what you’re sharing is useful and relevant to your viewers, but lets say for example you’re making a YouTube channel about cleaning, there are hundreds of Cleaning Facebook groups with an active audience who would be  interested in your video.

Make sure you read individual group rules regarding self-promotion, but most are happy for you to share useful content within their groups.

If you need help in making your videos look great, or promoting your videos on social media, check out my resources page, for some great tools and equipment guides.

Guest Posting to Get More Views

Look around your Vlog niche and start making friends.

how and where to host a new blog

Is there anyone who’s open to a guest blog / vlog? Anyone who you could do a promotion exchange with?

By working closely with people in your niche you can access their audience too. There are enough people to go around especially in terms of YouTube views.

If people are watching a video in your niche chances are, they would also be interested in your content. Send people a message and see if you could host a guest video or write a guest blog for them which will in turn promote you and your YouTube Channel.

Mix Your YouTube Videos

Mix used to be known as StumbleUpon, it still has excellent reach and is extremely easy to utilise, just download the add on to your browser and ‘mix’ your content.

Best Places To Share YouTube Videos For More Views 1

This basically adds it to a database of content, if a person has selected interests that coincide with yours whenever they click the mix button, they have a chance of arriving at your content.

If they enjoyed your content, they would then remix this. The more people like your content, the more people the algorithm will push your content too thus increasing your reach and views.

Reddit

Like Facebook groups, reddit is subdivided into lots of different categories and niches, it makes sense for you to create an account and engage with niche groups like the YouTube content you are creating.

Best Places To Share YouTube Videos For More Views 2

There are general video subreddits you can push your video to, but the smaller more niche groups should provide a better audience.

While the users of each forum maybe smaller the value of that audience is higher than someone without a continued interest in your videos, they’re more likely to subscribe and stick around to see other content

YouTube Ad Network – Use YouTube Ads To Get More Video Views

While I would not recommend throwing money at ads in the beginning, it can be an advantage to get the ball rolling with a new video.

YouTube own integrated ad network works out at 2p per view and these are genuine people and real viewers not bots.

Best Places To Share YouTube Videos For More Views 3

This can also trigger a spiral, if the viewers you have promoted to like your content they could share it further and subscribe so play around with the ad network and see if you feel its worthwhile for your business or not.

Most importantly create good high-quality content that people want to talk about, they want to share with friends, and they want to see more of.

You can publish and share a hundred times over but if the content isn’t watchable, interesting or provide ‘something’ for your audience they’re unlikely to return so make sure you hone in on your content skills and the rest should follow accordingly

Where do you share your YouTube videos? I love to embed them into my blogs – Maybe its time for you to start your own blog! – Here is an article I wrote to explain how to start started with blogging.

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10 Ways to Promote Your Youtube Channel for FREE

10 Ways to Promote Your Youtube Channel for FREE 1

If you’ve decided to go down a vlogging route and have started creating and publishing Youtube videos, then you need to make sure you promote your YouTube channel so your videos don’t flop.

It’s really easy to publish your content but without promotion how are people going to find your videos and see your content?

I’ve put together 10 brilliant ways to promote your Youtube channel and increase your views, a few simple changes to your normal Youtube tasks could see a big traffic change.

10 Ways to Promote Your Youtube Channel for FREE

[1] Make sure your titles are engaging

Just like any other form of social media or blogging you want people to click into your content, the only way to do this is make sure people are drawn into your content and want to click.

Make sure you use persuasive writing, ensure its clear what your viewers will get out of the video, and most importantly solve a problem for your viewer.

Look at your current titles and decide would you click on it? Do you know what the video would be about?

You need to make the viewer curious about what is going to happen or help solve their problem – I made a video about how to make clickable titles every time!

[2] Concentrate on SEO

Youtube is ultimately videos and vlogs, but the average user will use YouTube like a search engine, normally to solve a problem or find a video detailing something they are struggling with.

YouTube SEO

This means its crucial you concentrate on your SEO (Search Engine Optimisation) to make sure your videos show high in your results.

Titles and descriptions should have keywords you want to rank for, make sure you define your categories and tags because this helps Youtube categorise your video and help show it to a relevant audience.

71% of my traffic on my YouTube channel is from search that I won because I used TubeBuddy and VidIQ to optimize my titles, descriptions and tags.

[3] Promote yourself

If you’ve got a number of videos, the ideal action is for your watchers to watch all of the content.

Make sure you reference your older videos in new ones, leave links in the description and then if your watchers are interested its easy for them to find your older link and click through

[4] Share across platforms

Most social media platforms have a native video uploader, upload a snippet of your video with links to the full Youtube video.

This way wherever your audience are they have a very clear direction of how to access your Youtube videos.

It may be that they don’t usually use Youtube to find content but if it lands on their facebook feed they’re more likely to click through – clicking through from external websites shows Youtube that your content is valuable and is more likely to increase your ranking

If you need help with sharing your videos and building your brand – check out my resources page, packed with great tools I use personally to help grow my brand and get noticed on YouTube.

[5] Subscribe Buttons

You can subscribe to Youtube videos by clicking in the description, but a lot of viewers won’t read the description or even click through to subscribe.

You need to make it abundantly clear WHY they should subscribe to your channel and make sure you add a nice big subscribe button within your video.

It’s really simple to do so take a look at how to add a subscribe button into your videos

[6] Add Thumbnails to your videos

Hopefully by this point you’ve got a video, a short catchy title and a description full of the keywords you want to rank for.

Hopefully, all of this means your videos are ranking higher in searches. But wait there is one more thing you absolutely NEED to do to make people click your video.

Our brains are hardwired to react to visuals so make sure with every video you upload a custom thumbnail image which is bright and details what your video will do.

While YouTube will auto create a thumbnail, by creating a custom one you can make sure your viewers can see instantly what your video will be about.

How To Add A Thumbnail To YouTube Videos On Mobile (iPhone And Android) 3

Use the right YouTube thumbnail size

If you’re going to spend the time to create a professional looking thumbnail, start with the proper sizing and dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

Be honest & accurate in your thumbnails

If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.

Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.

The thumbnail is meant to give context, so providing an image that does not depict what is in the video will harm you rather than benefit you. Find the most important point or part of your video and create your thumbnail around that.

[7] A complete profile

Many people skip straight to creating content but don’t skip out on your profile it’s a really important aspect to making sure your viewers return.

Maintain a consistency across your other social media channels / website and most importantly have very visible contact details.

If your channel is going well then companies may want to contact you for sponsorship deals, your watchers may want to send you an email

10 Ways to Promote Your Youtube Channel for FREE 1

Why have Multiple Social Media Accounts?

Having a social media presence is key things for companies in this day and age.

Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company, brand, youtube channel or blog to your chosen target audience.

Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:

  • Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
  • Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
  • Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
  • Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.

 

[8] Caption your videos

In this day and age the internet needs to be accessible to everyone, that includes people with impairments, it’s so easy to make your videos accessible and add subtitles / closed captions to your Youtube videos.

This will increase your reach to people without accessibility issues too, so many people watch videos with their phones on mute you’d be amazed how many are skipped over if they don’t have subtitles it’s a really untapped market you need to address.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

[9] High Quality Content

Let’s be fair, you can create rich SEO descriptions, fill out all your profile, have active subscribe buttons etc. etc. but if your content is weak then people won’t return, they probably won’t even watch the entirety of your current video.

Just like any other form of blogging / vlogging or social media content will always be king. Make sure the videos you are creating are what your ideal audience would be looking for, that the video ultimately answers a problem, that you’re clear and engaging and most importantly that you are yourself.

Anyone can create a factual video what makes your videos unique is you. So inject some personality and let your viewers really get to know the person behind the camera

This goes for how to package your content as well. A great video with a bad thumbnail can destroy all your hard work. Make sure you know what a good thumbnail needs to look like – check out this deep dive blog into thumbnail size, styles, designs and best practices.

10 Ways to Promote Your Youtube Channel for FREE 2

[10] Answer your fan mail

Hopefully if your videos are doing well you will start getting comments on your videos – answer them! Respond to your fans and engage with your community.

These are your viewers and subscribers, by making them know you ‘see’ them they’re more likely to return to your new content. Plus engage enough and you will get ideas for new Youtube videos, questions they need answering – its basically free market research very specifically from your audience.

So there you have it, 10 ways you can improve your current Youtube promotion with just a few simple changes.

What’s a Youtube skill you’d like to learn?

Categories
SOCIAL MEDIA TIPS & TRICKS VIDEO YOUTUBE

How To Open A Facebook Page (Business Page or Fan Page)

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How To Open A Facebook Fan Page is a question we are asked on a Regular basis. Creating a Facebook Page for your business or brand is a great step towards building a social media brand.

Facebook is the largest social media platform online and is easily the most recognisable brand that you can adopt to share your own business and brand with possible future clients.

Facebook Pages can be a very powerful tool to get your name out there and expand the reach of your companies brand.

You and advertise upcoming events, publish recent blogs, share achievements and sell products directly to a marketplace. The best thing about Facebook and its huge client reach potential? — IT’S FREE!!!