YouTube is the kingpin of social media; it remains the leader amongst all social media channels and consistently receives the highest traffic, so it makes sense that everyone now like the idea of having their own YouTube account.
Here is a quick overview of YouTube user stats to help inform your video creation:
- 2 billion logged in monthly users
- Each visitor spends just over 11 minutes a day (so make your videos snappy!)
- Over 70% of views are on mobile
- 70% of videos viewed are determined by YouTube recommended algorithm
- 50% year on year growth of channels earning over £10k per year
So, looking for a quick answer? Do you get paid for YouTube? – Yes! You can get paid many ways on YouTube. The most direct way is from the YouTuber Partner Program that needs 1000 Subscribers & 4000 Hours of Watch Time to apply. You will then get paid a small fee per 1000 advertisements displayed (CPM). You can also integrate affiliate links and sponsors.
But first you need to set up your channel and find your niche.
The audience is already present on YouTube, you just need to tap into their habits and create exciting and interesting content to capture them and ensure you are the video they’re spending 11 minutes on a day.
It’s clear to see that consumption has turned more mobile, and that YouTube still have a huge say in who’s successful on their channel but there is absolutely no reason why you can’t be the next channel earning over £10k per year.
There is every opportunity to get paid for being a YouTube creator and you don’t really need anything special to begin your journey, many of the most popular YouTube videos returning ad revenue every day were shot on mobile phones you just need to capture your audience and hopefully get your videos viral or a steady returning audience to increase your YouTube growth.
How do I start getting paid for YouTube?
YouTube has various methods for you to start earning money from advertising revenue, channel memberships and more. Each method has differing eligibility requirements whether that is a certain number of subscribers or views.
Before you’re able to apply to monetize your content and join the YouTube Partner Programme you need to have gained 1000 subscribers and have had 4000 public watched hours over the last 12 months.
Hopefully utilizing those tips and tricks you’re at a level where your channel is garnering views and you’re ready to monetize, your first step is to have an active Google AdSense account – Google owns YouTube so this is where your adverts will come from. You can now enable the monetization feature within YouTube and connect your AdSense account, this basically lets YouTube know that you are happy for adverts to be included on your videos.
What Adverts will I get paid for?
If you have joined the Partner Programme you’ve told YouTube that you are looking to make money on their platform and that you’re happy to include adverts on your videos.
These adverts can arrive in a variety of methods, each earning you different amounts. The main two methods are CPC (cost per click) or CPM (cost per mile). CPC is what it says on the tin, the ads are charged per click meaning that you get paid the more clicks you get on those adverts.
CPM is slightly different; these are usually if a viewer has watched an advert on your video and you will get paid a set amount for every 1000 views of the ad. The amount differs per advertiser so there is not a definitive answer, but it can be anything from 5p upwards. Within the two main advert methods are 4 different formats that become available to you
- Pre-roll video ads (CPC) – These videos are shown before your video and can last up to 30 seconds
- In Stream ads (CPM) – Very similar to Pre-roll video ads however the viewer can skip the ad after 5 seconds
- Bumper ads (CPC) – 6 seconds non skippable clip that will be shown before your video
- In Display Ads (CPM) – These adverts are not included on your video they can be found in the sidebar so are a bit more discrete
You can personalise what types of adverts you’d like to be included on your videos as a whole and also on individual videos which is really good for driving the adverts onto your most popular videos and making sure your balance of content / advert is how you’d like it.
Adverts are the most passive method of getting paid for YouTube, once its set up you can pretty much leave it in the background earning you money.
How else can I get paid for YouTube?
There are many other ways you can earn money and get paid for YouTube.
Depending on your content and niche you could reach out to brands within your niche for product placement campaigns, this would involve ticking the ‘paid promotion’ box when uploading your video but you can advertise the product and depending on the agreement you have you could earn a commission for sales via your video
In a similar vain you can use affiliate links throughout your video or in your description to earn via people clicking your links. Let’s say you are creating a recipe video; you could link the equipment you use in the description using an affiliate link. This should generate income via your affiliate network by utilizing your YouTube audience
If you want a deep dive into affiliate marketing and how to get started – check out my monster blog post on affiliate marketing for beginners.
If you have a loyal following and audience and a catchy slogan or name you might even, consider creating your own items and merchandise to sell. This gives your viewers a way to purchase an item you have created and if it’s branded can drive off site traffic to your YouTube channel – win win
When will I start earning?
Becoming a YouTube creator isn’t a get rich quick scheme, I’ve highlighted a couple of ideas for earning, There are a plethora of other ways to get paid for YouTube but don’t run before you can walk, gain your audience, set up your adverts and start building your YouTube empire.
It is important your focus remains on your content and keep a healthy balance of unsponsored content as well as paid advertorial campaigns. Your audience want to see you and followed you for your authentic voice so ensure you maintain that credibility throughout. Your audience are likely to stay longer if they trust you and don’t think you’re selling out for a quick buck.
Let your passive income build while you develop and build your YouTube account. Your AdSense must hit £60 before you can withdraw anyway so expect a slow burn
How close are you to monetizing your YouTube account?