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How to Promote YouTube Videos on Pinterest

There is a seemingly endless source of opportunities for promoting your YouTube videos on social media, from Twitter to Facebook, and everything in between. Pinterest is rarely the first option that comes to mind when deciding where to promote you videos, but it is very much a viable tool for promotion.

Granted, Pinterest is typically known more for its image-sharing than video promotion, but the fact that Pinterest is primarily an image-based platform can be misleading, as its real strength lies in sharing content of all kinds by leveraging the appeal of images.

In this post, we’re going to look at how to promote YouTube videos on Pinterest, but before we get into the how, let’s talk about the what.

What is Pinterest?

In the most basic sense, Pinterest is an image-sharing platform that allows users to “pin” images from around the web to their profile. Users can create boards (essentially image galleries), and in doing so, build up collections of images on a specific theme.

Crucially for the purposes of this post, pinned images come with a link to the place they were found, so that anyone interested in the image can click through to the place the image came from.

How to Promote YouTube Videos on Pinterest 1

Why Pinterest?

You may be asking yourself, “if it’s a platform for saving and sharing images, what does it have to do with YouTube?” The key point is that the links to the image’s source is included.

Another key point is the fact that Pinterest receives a lot of organic search traffic from search engines. You may expect that this would mostly be from people running image searches and seeing Pinterest results, but Pinterest shows up a lot in regular text search results, as well.

Of course, it would be better if the search results took someone directly to your video, but if the choice is between someone arriving at your channel via Pinterest and not arriving at all, I think we both know which is preferable!

How to Promote YouTube Videos on Pinterest

Now that you know what it is and why it can be useful in promoting your videos, let’s take it a step at a time. Here’s how you promote your videos on Pinterest.

1. Preparation

We won’t waste time telling you that you need an active YouTube channel—we assume you already have one of those if you’re reading this post—but you will need to make a Pinterest account. You’ll also want to create a board specifically for your YouTube pins. This isn’t just for the sake of keeping everything organised (though that is helpful as well) but it helps with SEO, as all the pins on the board will be related, which will add a little weight to the board in the eyes of the search engines.

Another thing you should do as part of your preparation is ensure that your videos are branded. This means making it clear in the video who you are. You want to leave a lasting impression on the viewer (in a good way) that they’ll remember. The reason for this is that Pinterest viewers don’t need to open YouTube to see your video; they can watch it right there on the Pinterest page. That means they won’t see your subscribe button, video description, or anything else that might lead them to click more of your content.

As a general rule, this kind of branding awareness should be considered good practice in any YouTube situation, so, if you’re not doing it already, consider this a good reason to get started, but not the only reason.

2. Get Your Video Embed Link

You’ll need to grab an embed link from your video, but this isn’t as simple as it sounds. You will need the long URL for your video, which may already be the one in your browser’s address bar. If the full “youtube.com” address is there, you should be fine to copy that. But, if you click the “Share” button, make sure you are getting the full YouTube address, and not a shortened link. Pinterest will reject those shortened links as they see it as spam.

Once you’ve got your link, you can head to the next step.

3. Upload Your New Pin

Over on Pinterest, click “Add a Pin”, drop your video link in the box, and click “Find Images”. Make sure it is your video that is selected, and then pick the board you created for your YouTube videos. Finally, add a description. This could be the same description you used for your video over on YouTube, but it could also be beneficial to write something new, so search engines don’t count it as duplicate content. Regardless of which route you take, it should have plenty of relevant keywords in it. You’ll have to keep it under the Pinterest description’s character limit of 500 characters, however.

You can also take this opportunity to get a link to your blog or something similar, as this should count as a high-authority link in the search engine’s eyes.

4. That’s All, Folks!

And you’re done. You can repeat this process for other videos, perhaps set up automatic sharing to things like Facebook, but other than that, you’re all set to reap the rewards of promoting your video content on Pinterest.

Final Thoughts

When looking to promote your YouTube videos, not every method or platform is going to be right for you, but you should never rule an option out until you are sure it won’t work. This is the mistake that many fall into with Pinterest by assuming it’s no good for their needs and never giving it a try at all.

Pinterest is a powerful tool for driving organic search engine traffic to your videos, and that can only be a good thing. If nothing else, it removes some of your reliance on the ever-changing YouTube algorithm, which makes it less likely a minor tweak by YouTube will send your traffic numbers plummeting through the floor!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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10 Ways to Promote Your Youtube Channel for FREE

If you’ve decided to go down a vlogging route and have started creating and publishing Youtube videos, then you need to make sure you promote your YouTube channel so your videos don’t flop.

It’s really easy to publish your content but without promotion how are people going to find your videos and see your content?

I’ve put together 10 brilliant ways to promote your Youtube channel and increase your views, a few simple changes to your normal Youtube tasks could see a big traffic change.

10 Ways to Promote Your Youtube Channel for FREE

[1] Make sure your titles are engaging

Just like any other form of social media or blogging you want people to click into your content, the only way to do this is make sure people are drawn into your content and want to click.

Make sure you use persuasive writing, ensure its clear what your viewers will get out of the video, and most importantly solve a problem for your viewer.

Look at your current titles and decide would you click on it? Do you know what the video would be about?

You need to make the viewer curious about what is going to happen or help solve their problem – I made a video about how to make clickable titles every time!

[2] Concentrate on SEO

Youtube is ultimately videos and vlogs, but the average user will use YouTube like a search engine, normally to solve a problem or find a video detailing something they are struggling with.

YouTube SEO

This means its crucial you concentrate on your SEO (Search Engine Optimisation) to make sure your videos show high in your results.

Titles and descriptions should have keywords you want to rank for, make sure you define your categories and tags because this helps Youtube categorise your video and help show it to a relevant audience.

71% of my traffic on my YouTube channel is from search that I won because I used TubeBuddy and VidIQ to optimize my titles, descriptions and tags.

[3] Promote yourself

If you’ve got a number of videos, the ideal action is for your watchers to watch all of the content.

Make sure you reference your older videos in new ones, leave links in the description and then if your watchers are interested its easy for them to find your older link and click through

[4] Share across platforms

Most social media platforms have a native video uploader, upload a snippet of your video with links to the full Youtube video.

This way wherever your audience are they have a very clear direction of how to access your Youtube videos.

It may be that they don’t usually use Youtube to find content but if it lands on their facebook feed they’re more likely to click through – clicking through from external websites shows Youtube that your content is valuable and is more likely to increase your ranking

If you need help with sharing your videos and building your brand – check out my resources page, packed with great tools I use personally to help grow my brand and get noticed on YouTube.

[5] Subscribe Buttons

You can subscribe to Youtube videos by clicking in the description, but a lot of viewers won’t read the description or even click through to subscribe.

You need to make it abundantly clear WHY they should subscribe to your channel and make sure you add a nice big subscribe button within your video.

It’s really simple to do so take a look at how to add a subscribe button into your videos

[6] Add Thumbnails to your videos

Hopefully by this point you’ve got a video, a short catchy title and a description full of the keywords you want to rank for.

Hopefully, all of this means your videos are ranking higher in searches. But wait there is one more thing you absolutely NEED to do to make people click your video.

Our brains are hardwired to react to visuals so make sure with every video you upload a custom thumbnail image which is bright and details what your video will do.

While YouTube will auto create a thumbnail, by creating a custom one you can make sure your viewers can see instantly what your video will be about.

How To Add A Thumbnail To YouTube Videos On Mobile (iPhone And Android) 3

Use the right YouTube thumbnail size

If you’re going to spend the time to create a professional looking thumbnail, start with the proper sizing and dimensions.

Per YouTube’s guidelines, your thumbnail image should be 1280 x 720 pixels, with a minimum width of 640 pixels. An aspect ratio of 16:9 is ideal as it’s used most often in YouTube players and previews.

Be honest & accurate in your thumbnails

If you click bait users to viewing your videos by misleading them with thumbnails and headlines, this will hurt your brand and reputation.

Not only that, but YouTube will stop showing your videos in search results if your bounce rates are too high.

The thumbnail is meant to give context, so providing an image that does not depict what is in the video will harm you rather than benefit you. Find the most important point or part of your video and create your thumbnail around that.

[7] A complete profile

Many people skip straight to creating content but don’t skip out on your profile it’s a really important aspect to making sure your viewers return.

Maintain a consistency across your other social media channels / website and most importantly have very visible contact details.

If your channel is going well then companies may want to contact you for sponsorship deals, your watchers may want to send you an email

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Why have Multiple Social Media Accounts?

Having a social media presence is key things for companies in this day and age.

Especially with the different types of social media accounts out. Facebook, Twitter, Instagram, etc. is key to get the word out about your company, brand, youtube channel or blog to your chosen target audience.

Social media has been a growing trend for businesses over the last few years, and for good reason. Before you begin dabbling with multiple social media sites, a strategy needs to be put in place that includes:

  • Consistency: Instead of posting when you have time, post something at the same times every day so your audience knows when to expect it.
  • Quality content: Don’t just post content to post it. Have something meaningful to say that your viewers will want to read.
  • Engagement: Interact with your audience through social media, whether it’s by answering questions they post or by asking questions yourself.
  • Images: Don’t just post links and text. People love pictures and infographics. Visuals are processed 60,000 times faster in the brain than text. Businesses that have used infographics have grown in traffic 12% more than those that don’t.

 

[8] Caption your videos

In this day and age the internet needs to be accessible to everyone, that includes people with impairments, it’s so easy to make your videos accessible and add subtitles / closed captions to your Youtube videos.

This will increase your reach to people without accessibility issues too, so many people watch videos with their phones on mute you’d be amazed how many are skipped over if they don’t have subtitles it’s a really untapped market you need to address.

Why Accessibility Matters

It’s time to set a universal standard for accessibility. How many people have visited your channel and left without complaining because of its inaccessibility?

Invest in video captions to reach that sizeable audience. Captions are essential to ensuring that your videos are accessible to the wider public.

The Impact of Captions on Your YouTube Channel

How do the statistics of videos with captions compare to video content without subtitles?

When it comes to watch time, subtitled videos increase view time by more than 12% and are watched an average 91% to completion. In comparison, videos without subtitles are only watched 66% to completion. When subtitles are included, 80% more people watch videos to completion.

[9] High Quality Content

Let’s be fair, you can create rich SEO descriptions, fill out all your profile, have active subscribe buttons etc. etc. but if your content is weak then people won’t return, they probably won’t even watch the entirety of your current video.

Just like any other form of blogging / vlogging or social media content will always be king. Make sure the videos you are creating are what your ideal audience would be looking for, that the video ultimately answers a problem, that you’re clear and engaging and most importantly that you are yourself.

Anyone can create a factual video what makes your videos unique is you. So inject some personality and let your viewers really get to know the person behind the camera

This goes for how to package your content as well. A great video with a bad thumbnail can destroy all your hard work. Make sure you know what a good thumbnail needs to look like – check out this deep dive blog into thumbnail size, styles, designs and best practices.

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[10] Answer your fan mail

Hopefully if your videos are doing well you will start getting comments on your videos – answer them! Respond to your fans and engage with your community.

These are your viewers and subscribers, by making them know you ‘see’ them they’re more likely to return to your new content. Plus engage enough and you will get ideas for new Youtube videos, questions they need answering – its basically free market research very specifically from your audience.

So there you have it, 10 ways you can improve your current Youtube promotion with just a few simple changes.

What’s a Youtube skill you’d like to learn?