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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

How Much of a Song Can You Use on YouTube Without Copyright?

Music is a powerful tool in video editing. It can add emphasis, emotional impact, and generally change the whole tone of a scene or clip. There is a wealth of free music available, of course.

YouTube itself has a significant library of free-to-use music that you can choose from. But there are times when royalty-free music won’t do.

Whether you’re reviewing songs or you just need a particular song for your content, you’ll no doubt be aware of the minefield that is copyrighted music. You may even be aware of fair use, but don’t worry if you’re not; we’re going to get into all of that soon.

Most YouTubers are aware that you can’t just grab copyrighted music (or any content, for that matter) and put it in your video. At least, not without inevitable consequences. At best you will lose your ability to monetize that video, at worst you will get a copyright strike against your channel, and enough of those will lose your channel entirely!

So, how much of a song can you use on YouTube without copyright coming to bite you in the backside? – The short answer is none! You will need a buy a license to use popular tracks or will need to enter into revenue shares with some artists if they are part of the YouTube Audio Library. If you want music in your videos it is best to use royalty free services or make your own music.

The answer more honest answer is, it complicated – so if you’re with us, we’re about to dive a little deeper.

What is “Fair Use”?

As we’re about to get into a subject matter that strays a little close to legal advice, we must stress that is emphatically not legal advice.

Always seek the advice of a qualified law professional before doing anything that might potentially land you in legal trouble. Now, with that out of the way, let’s get into what fair use is.

Fair use is the name given to the use of copyrighted material in some instances where the use is limited or transformative. You may be wondering what “transformative” means, and you wouldn’t be alone. Inordinate amounts of money have been spent trying to find a clear definition of what constitutes transformative but to no avail.

Established examples of a transformative use of copyrighted material include commentary and criticism, such as news programs showing clips of something accompanied by commentary about that thing. Another example is parody videos.

There is a common myth or misunderstanding that you are allowed to use a certain amount of copyrighted content—a few seconds, say—and you will be protected by fair use. Unfortunately, that is not the case. Fair use covers how copyrighted content is used, not the amount of it.

While it is highly unlikely, it is theoretically possible that the use of copyrighted material in its entirety could be protected by fair use. It would be tough to justify, of course, and the less of a piece of copyrighted material you use, the easier it is to claim that you are using it for transformative means, rather than just stealing it.

It is here that the myth of using only a few seconds comes from; most successful examples of fair use on YouTube are short clips, but the shortness is not what makes them a successful example of fair use. We’ll get more into what these successful examples look like shortly.

To avoid falling into dangerous waters I always use licensing companies like LickD – I pay a small fee per track and know I am covered from all the legal potholes. Go check LickD out, they have a wide selection of popular song and chart music on their website and you can even get one track free!

Fair Use is Not Protection

The main trap people fall into when dealing with fair use is in thinking that it is some kind of protection against copyright claims or lawsuits, but this is not the case.

Fair use is a defence, not a protection. There is no one-size-fits-all application of fair use that a company like YouTube could apply to your usage of copyrighted material. As such, fair use is decided on a case-by-case basis…

…in court.

Yes, unfortunately, the only way to prove you are using copyrighted content within the remit of fair use is by going to court and having them agree with you. And, unless you have a lot of spare cash and time on your hands, the only way that is likely to happen is if you get sued by a copyright holder. Not ideal.

An unfortunate side effect of this is that large copyright holders tend to bludgeon smaller entities with copyright take-downs, knowing full well that the average YouTuber will not have the means to challenge the claim on a legal footing. Combine this with increasingly automated copyright infringement detection employed by YouTube, and you have a scenario in which it is very difficult to use copyrighted content in any capacity.

There are even instances of YouTubers creating cover versions of popular songs using household objects—such as couch cushions and doors—getting copyright claims against them by the owner of the song they are covering.

If you are struggling for places to find free to use and completely safe music – I made a deep dive video on all the places you can find music for free online.

How Much of a Song Can You Use on YouTube Without Copyright Issues?

Now that we’ve taken a deeper dive into how fair use works, we hope it makes more sense when we tell you that the answer to how much of a song you can use without copyright problems is, practically speaking, none.

The reason we say this is because the music industry is particularly aggressive when it comes to protecting its intellectual property. They are not interested in the fair use arguments and will go after any use of their music that they become aware of. Couple that with YouTube’s automated copyright infringement detection, and you have a situation where any attempt to use copyrighted music will likely get flagged.

If the infringement exists (that is, the copyright holder attributed does, in fact, own the copyright to the material in your video), then your only recourse would be to take that copyright holder to court.

It would be extremely unlikely to reach a point where the copyright holder would take you to court, however, as YouTube has plenty of mechanisms in place to protect their interests. From monetizing your video and sending them the proceeds, to removing your channel from the platform entirely.

YouTube will not allow you to infringe copyright continually, so it would take an extremely keen legal department at some music label to see you in taken to court before YouTube resolves the issue for them.

Can YouTubers Control Which Ads Are Shown? 1

Examples of Fair Use

Copying works across a variety of different mediums, including broadcast, is permitted when the use is for examination or instruction, in an academic or industry setting, as long as it meets certain guidelines. Obviously, this is unlikely to apply to your average YouTuber.

An example more relevant to YouTube, however, is using copyrighted content for quotation, critique, or review. Of course, if you post an entire album with little to no commentary, you will struggle to make an argument for fair use. The amount of copyrighted content should be quite limited, and only just enough to get whatever point you are trying to make across.

Other criteria for this kind of fair use include the copyrighted material being publicly available and the source of the content being acknowledged

You can also use copyrighted material of reporting current news, though the situations in which copyrighted music would fit into this category are rare.

Parody, as we mentioned earlier, is also a form of fair use, but this is another area where the boundaries for what constitutes parody are far from clear. Any borderline case may need to be tested in court to receive any kind of definitive decision on the matter.

The final example of fair use involves text and data mining, which clearly doesn’t have any bearing on a discussion about using music in YouTube videos.

Soundproofing Tips for YouTubers

Can You Use Music in YouTube Videos at All?

There are certainly situations where you could use music—even copyrighted music—in your YouTube videos. If you were to obtain the permission of the copyright holder, for instance, you would be legally allowed to use that music as long as you stuck to whatever terms you agreed, of course.

As we mentioned earlier, there is also non-copyrighted music or music with an open license such as Creative Commons. YouTube provides an impressive library of such music for the very reason of helping YouTubers make their content without falling afoul of copyright strikes. Remember, they want you to succeed.

Finally, you could, of course, use your own music. If you make music and you have not given the rights to that music to anyone else, you are free to do with it as you please.

How Much of a Song Can You Use on YouTube Without Copyright?

Should I Use Copyrighted Music in my YouTube Videos?

The only truly safe option when considering using music in your YouTube videos is to use royalty-free music that is licensed for commercial use.

The commercial aspect is important even if you do not monetize your videos, because you may decide to monetize them someday, and, in any case, some people may disagree with your idea of commercial. They may even be wrong, but you don’t want to have to go to court to prove that.

If you can get permission for the music you should be okay to use it in theory, however, it is worth noting that YouTube’s copyright infringement detection is something of a firehose when it comes to seeking out violations.

There are many examples in the past of YouTubers going to great lengths to obtain permission to use copyrighted material, only to have YouTube flag it as a violation.

In some case, copyright holders themselves have fallen afoul of this system. It has not been uncommon for YouTubers who are part of a content network upload a video of one of their own songs on a private channel and get flagged for copyright because their song was initially played on the content network’s channel.

It is far from a perfect system.

Can YouTubers Control Which Ads Are Shown? 5

What Happens if I Get Caught Using Copyrighted Music?

The consequences vary depending on things like if you are a repeat offender, or how the copyright holder wants to handle the situation. If you are caught infringing copyright, and it is your first time, you will likely just receive a strike against your account. Enough of these strikes, however, and your account could be removed entirely.

In some cases, the copyright holder will opt to leave your video alone, but monetize it and claim the earnings. In those cases, you will not be able to monetize your video yourself, even if the offending music only makes up a small portion of your video. Unfortunately, this is a risk you will have to accept if you want to use copyrighted music.

As mentioned above, it is unlikely you would ever see a courtroom from infringing copyright on YouTube. But, as mentioned even further above, nothing in this post should be considered legal advice. The fact that it is unlikely that you will end up in court should not be seen as a guarantee that you will not end up in court.

How Much of a Song Can You Use on YouTube Without Copyright? 1

Conclusions

The world of YouTube copyright is a bit of a minefield when it comes to knowing exactly what you can and can’t do.

The only way to be genuinely risk-free is only ever to use royalty-free music that is licensed for commercial use. Any time you use copyrighted material, even if it is as clear cut fair use as it gets, could see you receiving copyright strikes against your channel, or worse.

If you do have to use copyrighted music, however, remember the guidelines for what constitutes fair use. Only use the absolute minimum of copyrighted music required to get your point across. Make sure the focus of the video is not the content.

Even with some additional commentary, if the point of the video is very clearly just to listen to the music, it will not be considered fair use.

But, most importantly, remember that fair use is not a protection against legal action. If a copyright holder gets a bee in their bonnet about your use of their music and decides to get the lawyers out, you will not be able to hide behind fair use.

You will need to go to court and convince a judge that your use of the content was fair use. It may not be a likely scenario, but it is one you will have to consider if you insist on using copyrighted music in your videos.

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

Post feature image by Richard Clyborne of Music Strive

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE YOUTUBE

Should I Start a New YouTube Channel or Keep My Old One?

You’ve got the itch to make something new — and one nagging question: do you use the channel you already have, or start fresh? It’s one of the most common dilemmas creators face, and the wrong call can cost you months. The good news is there’s a clear way to decide, and it hinges on a single factor: audience overlap. This 2026 guide walks you through every option — keep, rebrand, start over or revive — and exactly when each one wins.

The deciding question: would your current audience be interested in your new content? If yes → keep and evolve the channel. If no → a fresh start is usually cleaner.

Everything below is really just a more detailed version of that one call.

Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades on the platform and six Silver Play Buttons. I’ve helped hundreds of creators make exactly this call, so this is the framework I use with real channels, not theory.

Stuck on the decision? Book a free discovery call and we’ll work it out together.

⚡ QUICK ANSWER: New channel or keep the old one?
Keep and evolve your existing channel if the new content is related to what your audience already watches — you keep your subscribers, watch history and monetisation. Start a new channel if the content targets a really different audience, or if the old channel is dragged down by strikes or a bad reputation. Mismatched content confuses both your viewers and the algorithm, so when in doubt, match the channel to the audience.

The One Question That Decides It

Strip away the noise and it’s this: would the audience you already have want to watch the new thing?

If you run a fitness channel and want to add healthy-cooking content, that’s the same audience — keep the channel. If you run a fitness channel and want to start posting retro gaming videos, that’s a completely different crowd — and forcing both onto one channel confuses your subscribers (who signed up for fitness) and confuses the algorithm (which no longer knows who to recommend you to). Everything else — rebranding, reviving, starting fresh — flows from that single judgement about overlap.

Your Options at a Glance

There are more than two choices here. Match your situation to the right one.

Option Best when… You keep
Keep & pivot New content is related; audience overlaps Subs, watch time, monetisation
Rebrand Same audience, but the identity needs a refresh Subs, authority, history
Start fresh New content targets a different audience Nothing (clean slate)
Revive Old channel is dormant but still relevant Existing subs & assets
Start fresh (forced) Old channel has strikes or bad standing Nothing — and that’s the point

Option 1: Keep & Pivot Gradually

If your new direction overlaps with your current audience, keeping the channel is almost always the right move — you hold onto everything you’ve earned: subscribers, watch history, and monetisation status. The trick is to pivot gradually. Introduce the new content alongside the old, watch how your audience responds in your analytics, and lean into what works. A smooth transition brings your existing audience with you rather than jolting them.

Option 2: Rebrand Your Existing Channel

Rebranding is a pivot with a fresh coat of paint. You keep the channel — and all its value — but update the name, channel art, banner, about section and overall identity to match the new direction. It’s ideal when your audience will follow you but the old branding no longer fits. Because you keep your subscriber base and history, a rebrand is far faster than starting from zero. Just make sure the new identity is coherent — a confused brand converts worse than a clear one.

How to Rebrand Your Channel (Step by Step)

If rebranding is your route, here’s the practical order of play so nothing gets missed:

  1. Lock your new positioning first. Decide exactly who the channel is for and what it’s about before you touch a single graphic — everything else flows from this.
  2. Update the name and @handle. Choose a name and handle that signal the new direction and are easy to search and say aloud.
  3. Refresh the visuals. New profile picture, banner and channel art that match the new brand — consistency here is what makes a channel look intentional.
  4. Rewrite your About section. Lead with what viewers get and weave in the keywords people would search — it feeds both humans and YouTube.
  5. Record a new channel trailer. A 30–60 second pitch to new visitors that plants the flag for the new direction.
  6. Reorganise playlists around the new themes, and update or unlist videos that no longer fit.
  7. Announce it. A community post and a short video tell your existing audience what’s changing and why, so they stay with you.
  8. Shift content gradually. Ease the new content in rather than flipping overnight — let your analytics confirm the audience is coming along.

Done well, a rebrand feels like a natural evolution to your audience — not a channel they no longer recognise.

Option 3: Start a Fresh Channel

Sometimes a clean slate is the smart choice — specifically when your new content serves a really different audience. A dedicated channel gives you a focused brand, an unconfused algorithm, and content that all points the same way. The cost is real: you start with zero subscribers, zero watch history, and you’ll need to re-qualify for monetisation. But for truly divergent content, that clarity is worth it. If this is your path, my guide on how to start a YouTube channel (and the business version) will get you moving.

What to Do With Your Old Content When You Start Fresh

Starting a new channel doesn’t mean the old one has to vanish overnight. A few sensible moves:

  • Don’t rush to delete. A dormant channel keeps its subscribers, watch history and any monetisation — delete only if it truly is’s really a liability.
  • Unlist, don’t erase, off-brand videos. Setting embarrassing or mismatched videos to unlisted removes them from view without losing the data.
  • Remember you can’t move videos between channels. YouTube has no “transfer video” button — if a few old videos are worth keeping, you’ll re-upload them to the new channel.
  • Point the way. A short farewell video or a link in the old channel’s banner can funnel any remaining traffic toward the new home.

Option 4: Revive a Dead Channel

Don’t overlook the channel gathering dust. A dormant channel still holds subscribers, watch history and possibly monetisation — assets you’d throw away by starting over. Reviving it means auditing what’s there, refreshing the branding, and committing to consistent uploads again. If the old content is still relevant to where you’re heading, reviving beats starting from zero nearly every time. I’ve laid out the exact process in my 90-day dead-channel recovery plan. And if you’re not sure why it stalled in the first place, run it through the growth diagnostic before you relaunch.

Can You Merge Two YouTube Channels?

This one catches a lot of people out: YouTube does not let you merge two channels into one. There’s no way to combine subscribers, videos, watch time or monetisation from two separate channels — they stay independent, full stop. If both channels are Brand Accounts you can give the same people management access to each, but that’s shared control, not a merge.

So if you’re sitting on two channels and want “one bigger channel”, the honest options are: pick the stronger one as your primary, re-upload the best videos from the other, and retire or repurpose the weaker channel. Don’t build a plan around merging subscriber counts — it simply isn’t a feature.

Should You Buy a YouTube Channel?

Buying an established channel looks like a shortcut past the slow early grind — but it’s riskier than it sounds, and I rarely recommend it.

⚠️ The risks stack up fast:

  • Monetisation isn’t guaranteed to carry over. A change of ownership can trigger a fresh review, and there’s no promise the channel stays monetised for you.
  • Bought audiences are often hollow. Many channels for sale have inflated or inactive subscriber counts that won’t watch your videos.
  • Audience mismatch kills reach. Their subscribers signed up for the old content — post something different and your videos land flat, confusing the algorithm.
  • You inherit the baggage. Any past strikes, reputation issues or dubious growth history come with the purchase.

Nine times out of ten, the money and effort you’d spend buying a channel goes further building your own or reviving one you already have — with none of the risk.

Still can’t decide?

On a free discovery call I’ll look at your channel and your goals and tell you honestly whether to keep, rebrand or start fresh.

Book Your Free Discovery Call →

When You Should Definitely Start New

A few situations tip the scales firmly toward a fresh start:

  • Completely different audience. If there’s little to no overlap, one channel serving both will underperform for everyone.
  • Strikes or penalties. If the old channel carries copyright or community-guideline strikes, that baggage can follow you — a clean channel avoids it.
  • A reputation you want to leave behind. Old, off-brand or embarrassing content that no longer represents you can be a genuine liability.
  • A true business pivot. A serious, separate venture often deserves its own dedicated brand.

In these cases, the value you’d “keep” by staying is outweighed by the drag it creates. Start clean.

The “Channel Authority” Myth

Here’s the misconception that trips people up: the belief that an old channel has built-up “authority” that makes new videos rank automatically. It doesn’t work like a website’s domain authority. On YouTube, each video is largely judged on its own performance — its click-through rate, watch time and engagement. A years-old channel doesn’t get a free pass.

What an old channel does keep is really valuable: an existing subscriber base to seed early views, a watch history that helps YouTube understand your niche, and monetisation status you won’t have to re-earn. So the real question isn’t “does my old channel have authority?” — it’s “are those existing assets an asset for where I’m going, or a liability?” Relevant, engaged subscribers help enormously. Dormant or mismatched ones can quietly hurt. Judge your old channel on that, not on age alone. Whatever you choose, remember the one constant: content is king, and a clear channel plus consistent, well-packaged videos wins over any shortcut — as your growth strategy will show.

New vs Old Channel: FAQ

Should I start a new YouTube channel or keep my old one?

It comes down to audience overlap. If your new content is related to what your existing audience already enjoys, keep the channel and pivot or rebrand — you keep your subscribers, watch history and monetisation. If the new content targets a completely different audience, or your old channel carries strikes or a bad reputation, start fresh. Wildly mismatched content confuses both viewers and the algorithm.

Does an old YouTube channel have an advantage over a new one?

Partly. An old channel keeps its subscriber base, watch history and monetisation status, which are real advantages. But YouTube doesn’t hand old channels a magic ranking boost — each video is largely judged on its own performance. So an old channel with an engaged, relevant audience helps; an old channel full of unrelated content or dormant subscribers can actually hold you back.

Can you change the type of content on an existing YouTube channel?

Yes, and many successful creators have pivoted. The key is to transition gradually if you can, so your existing audience comes with you, and to rebrand the channel name, art and about section to match the new direction. A sharp, sudden switch to unrelated content risks losing your current subscribers and confusing YouTube about who to recommend you to.

Is it better to rebrand or start over on YouTube?

Rebrand when your audience and new direction still overlap — you keep the subscribers, watch time and monetisation you’ve earned. Start over when the new content targets a really different audience, or when the existing channel is weighed down by strikes, penalties or a reputation you’d rather leave behind. Rebranding preserves value; starting over gives a clean slate.

Should I delete my old inactive YouTube channel?

Usually not straight away. A dormant channel still holds subscribers, watch history and potentially monetisation you could revive. Before deleting, check whether it’s worth reviving with fresh content and a rebrand — a 90-day recovery plan often beats starting from zero. Only delete if the channel has serious strikes or a reputation that would actively hurt a restart.

Does starting a new channel mean starting from zero?

Yes — a new channel begins with no subscribers, no watch history and no monetisation, and must re-qualify for the Partner Programme. That’s the main cost of a fresh start. The upside is a clean, focused channel with no mismatched content or baggage. Weigh the value of what you’d leave behind against the clarity you’d gain.

Can you merge two YouTube channels into one?

No. YouTube does not allow you to merge two channels — you can’t combine their subscribers, videos, watch time or monetisation. They remain separate accounts. If both are Brand Accounts you can share management access, but that isn’t a merge. The practical alternative is to pick one channel as your primary and re-upload the best videos from the other.

Should you buy an established YouTube channel?

Usually not. Buying a channel looks like a shortcut, but monetisation isn’t guaranteed to survive a change of ownership, subscriber counts are often inflated or inactive, and the existing audience rarely matches your new content — which makes your videos underperform. You also inherit any strikes or reputation issues. Building or reviving your own channel is almost always the safer investment.

Conclusion

So — new channel or keep the old one? Come back to the one question: would your current audience want your new content? If yes, keep and evolve what you’ve built; the subscribers, watch time and monetisation you already have are a head start worth protecting. If no — or if your old channel carries strikes or baggage — a clean, focused fresh start will serve you better than forcing mismatched content onto an audience that never asked for it. Match the channel to the audience, keep your content sharp, and the growth follows.

Make the right call the first time.

A free discovery call gets you a two-decade head start — we’ll decide keep, rebrand or start fresh, and map the plan to grow it.

Book Your Free Discovery Call →

A note on this guide: YouTube’s monetisation, subscriber and channel features are current at the time of writing (July 2026); YouTube updates its rules periodically, so check the in-app details for your situation. Guidance here is based on two decades of hands-on channel experience.
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DEEP DIVE ARTICLE TIPS & TRICKS YOUTUBE

Good Places to Record Videos in Your Home

YouTube might be an excellent medium for expressing your creative side, educating people, and even just making money.

Still, it is not exactly a low footprint medium when it comes to creating those videos. At least, not all of the time. We’ll get into that.

Finding a space to make your YouTube videos can be tricky, especially if you live with other people, or have a small home. Or both! Fear not, however, there are always options. They’re not always free options, but there are options.

In this post, we’re going to go into detail on how to choose and prep a place for recording your videos. What makes a great space—and what you need to do to prepare it—will vary greatly depending on the kind of video you make.

The right equipment can make a huge difference to how and where you can record – but it doesn’t have to cost the earth. That’s why I made a deep dive blog into YouTube Equipment on a Budget – spend a little, get a lot of freedom in your recording options.

Before we talk about the types of video, let’s go over some of the attributes that make good places to record videos in your home.

How To Start A YouTube Channel - An Illustrated Guide, Open A YouTube Channel, YouTube Tutorial

What to Look For

If you are lucky enough to be in a position where you have a large room to yourself, a spare room you can make use of, or even the ability to build something new, then you’re already most of the way there. For the vast majority of us, however, we have to make do with what we got.

The first thing to consider when looking for a place to record your videos is permanency. That is, somewhere you can set up recording equipment and leave it in place.

Granted, this might not be an option, but if it is, it should be a strongly considered option. A space that may seem far more appropriate for recording videos isn’t necessarily the best choice if you have another area that you could set up permanently.

For one thing, it makes the time required for recording a new video considerably shorter, because you don’t have to worry about setting up or tearing down your equipment.

An example of this would be a large room with nice acoustics and natural lighting that you could use, but couldn’t leave your equipment in versus a tiny room—even a closet—that you could claim for the long haul.

The larger room would undoubtedly be better, but you could make the small room work. As with many things in life, it is a matter of deciding what best suits your situation.

The next thing we would recommend you consider before moving your gear into a particular area is how much control you have over that area. Similar to the previous example, a space that you can modify may prove to be better for you than a space that you can’t, even if it doesn’t look that way, to begin with.

After that, the main things to consider are environmental. For example, areas that are subjected to a lot of noise, perhaps from traffic. There are things you can do to mitigate that, but if you have other options, maybe consider something with less noise.

Affiliate Marketing for Beginners: Guide to Make Money Online 5

Camera-less Videos

Not all YouTubers need a big, adequately lit set up. If you make software tutorials where you’re not on camera, such as list videos that consist of clips and still images, or any other type of video where you are not actually filming yourself, you have a higher degree of flexibility in terms of the areas you can record in.

As your primary concern will be the quality of your voice over recording, it will actually benefit you to record in a smaller space, such as the closet we mentioned before.

Your main goal for the recording space should be to cut down on acoustic reflection and in a smaller room. This is much a much easier prospect. For one thing, you can always coat the entire space in acoustic foam tiles, which will all but eliminate reverb and echo.

If you do not have such a space—a common situation for YouTubers is recording in their bedrooms—then you will need to be smarter with your preparation. Thick packing blankets can act as excellent acoustic insulation and can be draped over any number of household objects to create a capable acoustic screen around your recording area.

Having issues with echo? You’ll be amazed what you can do from home for next to nothing to make your videos sound professional. For a more comprehensive guide to soundproofing check out my deep dive blog.

Soundproofing Tips for YouTubers 2

Shared Spaces

Now, assuming you are on camera but you don’t have anywhere you can claim in the name of YouTube, what are your options? Firstly, if you are going to have to pack up your gear when you’re not using it anyway, you may as well opt for the best spot you can find.

This may mean recording at inconvenient times so as not to irritate family members or roommates. Not to mention avoiding having people walking through your shot in their dressing robe!

You will be a bit limited in terms of your “set”, as the people you share a the space with won’t necessarily be happy about you putting up acoustic treatment and set dressing while they’re trying to watch Netflix!

One thing you can do in these cases is to use the room as your set. It might require doing a bit of tidying up, but most people wouldn’t complain about that. Even a drab looking space can be a serviceable YouTube set with the right focus and a bit of lighting.

Soundproofing Tips for YouTubers 4

Dual Purpose Spaces

This is the kind of situation most YouTubers find themselves in; you have somewhere to yourself, but you can’t dedicate it to your YouTube exploits.

The most common instance of this being a bedroom. Sure, you have the bedroom to yourself, but you do have to sleep in there. The good news is it’s your space, and you can do as much to it as you can endure.

You’re probably not going to want to hang set dressing over your bed, forcing you to take it down anytime you want to go to sleep. But you can certainly put things on the walls, arrange lighting in a way that suits the video, and move furniture around.

Good Places to Record Videos in Your Home 1

The Attic

…or loft, depending on what you call it.

Unless we’re talking about a converted attic, the chances are you’re going to need to do a lot of work to get things going up there. You will need lighting, acoustic treatment, and you will probably be sharing your recording space with decades of accumulated boxes.

The good news is, if you can get all of that sorted, you have a secluded space all to yourself. Just bear in mind that you will have to climb in and out of the attic any time you need to record, which isn’t always the easiest prospect depending on how the is laid out property.

Of course, if we are talking about a converted attic, there is no reason to treat it differently to any other room in the property.

Good Places to Record Videos in Your Home 2

Garages and Sheds

Let’s face it; nobody uses garages for cars anymore. And garden sheds are being converted into secluded getaways all the time. If you have access to such a thing, it can make a great recording space. But there are things to consider that you wouldn’t have to think about in a regular house or apartment.

Firstly, in the case of a typical garden shed, it is considerably easier to break into. If you leave a bunch of expensive recording equipment in there, you will have to weigh up the risk of it being stolen.

You can add security to the shed, remove the equipment when you’re not recording, or just hope that you never face that problem.

Another concern to think about with garden sheds (and, to a lesser extent, garages) is things like damp. These structures are not designed for use in the same way a typical home is, and they are prone to things like condensation and leaking. As you can imagine, this isn’t ideal when you have a potentially expensive computer, and a bunch of recording equipment sat there.

The other problem you will face is acoustics and set dressing. Having your own dedicated little space is great, of course, but your typical garage or garden shed is terrible from an acoustic point of view, and not exactly pretty to look at. Be sure to factor all of this in before moving your gear in.

Think Outside the Box

While not strictly in your home, gardens can provide an excellent backdrop for a video (depending on the video, of course).

You will need to do a little research into your gear if you want to record outdoors, as getting the best video and audio in the midst of Mother Nature is not quite the same as getting it in your bedroom.

The weather may also be a factor. If you live in a particularly wet region, the garden might not be very practical when you have to wait for the one dry day a month to shoot a video!

And The Rest…

It is also essential to put some thought into the rest of the video-making process, as you will need somewhere to do this as well. If you have set up a nice little audio recording booth in a closet somewhere in your house, it may not be the best location for slaving over endless hours of editing. Assuming, of course, you edit your own videos, but things like scriptwriting can go down in this category as well.

If you can split the various aspects of YouTubing across multiple machines, it might be worth having a dedicated device for the recording that can be left in place. If not, portable devices such as laptops are always great for those times when it’s not possible or feasible to edit and record in the same place.

Of course, if your set up is a big, roomy desk with a nice, comfortable chair, there’s no reason not to use that same location for your off-camera work.

Essentials

Any space you choose can be made into a serviceable YouTube recording space with a few essential tools.

Firstly; lighting. The amount of difference lighting makes to a video cannot be overstated. It is often the case that a cheap camera with good lighting can do a far better job than an expensive one with poor lighting. Lighting doesn’t need to be expensive, and it can come in very portable form factors, and with the right placement, it can be used to effectively remove the background entirely. Perfect if you are recording somewhere with a less than ideal look for your videos.

Acoustic treatment is also essential, though a little trickier to make portable. If you have a dedicated space, consider getting some acoustic foam tiles on your walls and ceiling, and perhaps a thick rug for your floor.

If you need more help in soundproofing your newly discovered record set I have a deep dive in my blog on soundproofing tips for youtubers – this should get you started and can be amazingly cheap!

If your setup needs to be portable, thick packing blankets are always a good option. Draping them over something around your recording space will make a massive difference to the acoustics, and you will be able to easily take them down afterwards.

Finally, for those times when the space is just not fit for screen time—or just because you want to—there is a green screen. Green screens can be picked up relatively cheaply on Amazon, or sites like Wish, and there are free options for implementing Chroma Key (the name of the green screen effect) either live or in editing.

Don’t Be Discouraged

It is essential to remember that, ultimately, it is the content you produce that will make or break your YouTube career, not the space you are recording in. If you can’t make a great looking set to record in, do not let that stop you from making videos.

Just do the best that you can do with what you have and then set about creating great content. Always be on the lookout for ways you can improve your recording space, of course, but don’t wait until it is ready, because it may very well never be ready. Especially if you are a bit of a perfectionist.

Viewers will forgive you for less than perfect backdrops, or subpar video quality. And as you progress, if your content is good enough, you may well find that is financially practical to upgrade.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE TIPS & TRICKS YOUTUBE

Soundproofing Tips for YouTubers

Soundproofing can be the secret weapon in a new YouTuber’s arsenal.

If you were to ask a significant sample of YouTube viewers whether they would prefer better video or audio from their YouTubers, the answer might surprise you for a video platform.

While there are undoubtedly channels where good video quality is essential (software tutorials spring to mind), there are a considerable number of channels where the video element really isn’t as important as you might think.

Vlogs, educational content, interviews, list videos, we could go on. The point is, for a vast chunk of YouTubers, sound quality is considerably more important than video quality (within reason, of course). This is because hearing is the primary sense being used.

Don’t believe us?

Soundproofing Tips for YouTubers

Think about all the times you’ve put a YouTube video on and ended up doing something else while it plays. Maybe browsing the web, writing an email, checking your phone.

Not only that, but think about how many times audible cues have grated on your last nerve. People chewing while they talk, tapping, distant car alarms—audible cues can be very annoying. This is especially true when it comes to unwanted echoes, artefacts, and overall poor audio quality in YouTube videos.

Many things contribute to poor audio quality, but we’re not going to get into microphones and audio interfaces here; that deserves a post of its own – or you can watch my deep dive video on my youtube channel.

So, before we get into some tips on soundproofing your recording space, let’s quickly go over why you might want to do this.

Why Soundproof for YouTubing?

The most obvious reason, of course, is to get rid of external noise. No YouTuber wants to have to edit out the sounds of planes flying overhead, cars driving by, the next-door neighbour engaging in some late-night DIY or anything else of that nature. And your viewers certainly don’t want to listen to those noises.

Soundproofing can significantly improve your recording if you record somewhere that tends to have a lot of noise going on. But the benefits to soundproofing are not one-way.

In almost all cases (the exception being ASMR videos) whispering or quiet-talking should be avoided. At best, it’s just a little difficult to hear, but at worst it can be very annoying to some viewers (think the opposite of ASMR).

This shouldn’t be confused with low volume—it’s not the level of your audio we’re talking about. When you whisper or talk quietly, your voice is different. The quality that some people find annoying is not remedied by turning the volume up in your editing software.

But what does this have to do with soundproofing? Well, the most common reason for unintentional quiet-talking is environmental. For example, if your recording setup is in the room next to your parents, partner, or roommate, and you record late at night. The chances are, there’s not a lot you can do about the when and where you record.

But by soundproofing the space you record in, you will be able to make much more noise when you make a new video without worrying about annoying anyone around you.

Soundproofing Tips for YouTubers 2

Soundproofing Tips for YouTubers

We should state upfront that a number of these tips relate to the construction of the space itself—things like the walls, and floorboards. We understand that most people will not be able to implement all of these tips.

You would have to be building a studio from scratch, or tearing a room down completely to do that. Just know that implementing any of these tips should improve your situation with regards to soundproofing.

Squeaky Floorboards

You might be thinking, “but I don’t walk around when I record YouTube videos.” That may be the case, but very few of us sit or stand utterly still when we make videos. A creaking floorboard can be extremely annoying mid-video.

Unfortunately, there are no products you can go out and buy that will fix this problem, so you’ll have to get the tools out if you want to put an end to it. The first thing to check is what is causing the squeaking. If it is just a matter of loose boards themselves, you can usually remedy the problem with a few screws.

We say screws and not nails—as is probably currently holding your floorboards in place—because screws will not slide over time as nails do.

If it is the joists and noggins (the big pieces of wood your floorboards are attached to), then you might need some professional help. You will certainly need to lift your floorboards. They can usually be fixed with some L shaped brackets at the corners. If you do have to lift your floorboards, you may as well take this opportunity to re-attach them with screws.

Dotting and Dabbing: Don’t Do It!

Unfortunately, this tip is only going to be useful to people who are doing some serious renovation or perhaps building from scratch. “Dot and Dab” is a method of attaching drywall (or plasterboard, depending on where you are from) to the outer structure of your room.

It involves dabbing a healthy amount of adhesive in places (this would be the dotting) and then pressing the drywall up to it. As a means of attaching the drywall, it is inexpensive and effective.

Unfortunately, it creates a significant amount of hollow space behind your walls. In a room that has been wholly drywalled, this would essentially mean one large continuous echo chamber surrounding the place!

Acoustic Insulation

If you are renovating or building a new space and the walls will be framed out, you can take this opportunity to fill the spaces between your studs with acoustic insulation.

Acoustic insulation is denser than regular thermal insulation. It will provide you with built-in soundproofing that will stop sound from getting in or out of your recording space. There are different thicknesses available, and the width you need will depend on the thickness of your studs.

Resist the urge to buy insulation that is too thick and cram it into your walls. That could cause problems later down the line, as well as reduce the acoustic insulation properties of the material.

Windows

Birds, traffic, police sirens, inconvenient helicopter flybys—there’s a lot of unwanted noise that can get in through your window. It may not be ideal in hotter parts of the world, but the first thing you should be doing is making sure that window is closed before you record.

The cheapest solution would be nice, thick blinds or curtains. They won’t cut out all the noise, but they will make some difference.

If you’ve got a little more money to throw at the problem, consider getting a secondary glazing system, which is essentially a second window inside your existing window. The cavity created between this window and your current window makes for excellent sound dampening.

Soundproofing Tips for YouTubers 4

Noisy Appliances

Washing machines are loud. We get it. Some washing machines could be at the other end of your home and still get picked up on a recording.

Unfortunately, the overwhelming majority of us do not have the option to simply move the washing machine—or our recording space—to get around this problem. Though if you do, that would be the best solution.

Assuming you’re stuck, however, the first thing to consider is an acoustic mat under your washing machine. It will not cut the sound completely, but it will significantly reduce it. If your washing machine (or other noisy appliance) is not right next to your recording space, this might be enough.

If not, we’re sorry to say that your only practical option is to plan your recordings so that any noisy appliances are not running.

Soundproofing Tips for YouTubers 5

Change Your Microphone

You might also consider a new microphone that is less prone to picking up the background noise. It should be stated that any built-in or inexpensive USB microphone will likely need upgrading as a matter of course.

But if your mic is picking up a lot of background noise, there may be an alternative model with a tighter pickup pattern.

I use a Boya By-MM1 on my DSLR Camera and this is great when I am stood in front of it recording in stable environment – I did a hands on review video and blog of the Boya BY-MM1 microphone with some interesting facts about its pick up pattern – You’ll me amazed the difference you can make when you match the right microphone to your set up.

In the same realm as a new mic, you could also consider turning your microphone’s input level down and having the mic be closer to your face, or speaking more forcefully. Or both.

If you do decide to go down this route, be sure to have a pop shield on your mic. It’s good practice to have one anyway, but if you’re going to be putting the mic closer to your face and speaking louder, you definitely need one.

Use a Noise Gate

A noise gate is a term given to software or hardware that cuts off audio completely when it gets below a specific volume. Using this, you can cut away the background noise by setting the gate to just above the level of the noise. It will then let the audio through when you speak, pushing the sound level above the gate.

There are a few different ways to employ a noise gate on your recordings. The simplest—yet most expensive—is to get an outboard noise gate device. You would run your mic signal through the gate directly, where it would gate the audio before sending it into your recording software.

Another alternative is live VST (Virtual Studio Technology) noise gates—a software alternative that works as you are recording. This has the advantage of giving you that live feedback, but it also adds strain on your computer.

And, finally, you could apply the noise gate after the fact. This is the cheapest option—free audio editor Audacity has this functionality built-in—but also the most time-consuming.

It is worth noting that if you have unusually high levels of background noise, a noise gate may not be the best option. The louder the gate has to be to cut the noise out, the more obvious it is when it activates. Not to mention, the noise will still be present when you are speaking.

Soundproofing Tips for YouTubers 3

Acoustic Foam Tiles

The more initiated of you are probably yelling, “that’s not soundproofing!” right now. And you are right. Those eggbox-like foam tiles you see on YouTuber’s walls are not soundproofing. The job of acoustic tiles is to kill things like echo and reverb in a space.

Imagine you have a bouncy ball. If you bounce that ball on some smooth concrete, you’ll get some good height. If you take that same ball and bounce it on long grass, you’ll be lucky to get any height at all. Now imagine the ball is a sound wave, hitting the wall and bouncing off. Foam tiles work a lot like the grass.

By strategically placing foam tiles around your recording space (or just covering every surface if you can afford that many tiles), you reduce the amount of sound reflection.

If you can only get your hands on a limited amount of foam tiles, consider what kind of microphone you have before placing them. Many microphones have limited pickup around the back, so reducing reflections coming from that direction would be a waste of your tiles.

Carpets or Rugs (or Both!)

A good, thick carpet or rug can address issues raised both in the squeaky floorboards section, and the previous section on acoustic foam tiles. Like foam tiles, a thick carpet or rug will significantly reduce sound reflection, meaning less reverb and echo when you record.

It will also reduce the amount of noise made by you moving around the room. It won’t fix squeaky floorboards, but if you didn’t fancy pulling your floor up, a thick carpet or rug would muffle the noise it makes.

You could also take this one step further by installing some acoustic underlay, which will significantly reduce the amount of noise that gets through your floor.

Soundproofing Tips for YouTubers 7

Microphone Shielding

Our last tip is ideal for people who can’t (or don’t want to) attempt any of the previous tips. Using a product like Kaotica’s Eyeball (or one of the considerably less expensive Chinese alternatives) you can isolate your mic from the outside world significantly.

These products are essentially a hollow ball of acoustic foam that your mic sits inside, blocking noise from all directions except the front. You will still need to worry about reflections from behind you, but the amount unwanted sound getting to your mic is significantly reduced. Just be aware that these are not compact items. You will need plenty of space around your microphone.

If you need any help in finding some of these upgrades then check out my resources page where I have selected some great discounts on products, soundproofing, microphones and more.

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12 Youtube Channel Ideas Without Showing Your Face

You do not need to show your face to build a successful YouTube channel — and in 2026, that’s more true than ever. Some of the biggest, most profitable channels on the platform never point a camera at a human being. Camera shyness, privacy, or simply preferring to stay behind the scenes is no barrier at all. Below are 12 proven faceless channel ideas, why each one works without you on screen, and how to actually make them pay — plus the modern tools (AI included) that make it easier than it’s ever been.

The mindset shift: viewers don’t subscribe to your face — they subscribe to the value and the vibe. If the packaging is strong and the content delivers, nobody misses the talking head.

And with AI voiceovers, stock libraries and faceless automation tools, one person can now produce a channel that used to take a team.

Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades in content and six Silver Play Buttons. I’ve helped build faceless channels across gaming, finance, meditation and automation, so these ideas come with the reality of what actually works, not just a list.

Want help picking your faceless niche? Book a free discovery call.

⚡ QUICK ANSWER: Can you succeed on YouTube without showing your face?
Yes — easily. Gaming, compilations, animation, meditation, how-to and countless other formats thrive with zero face time. What matters is a clear niche, strong thumbnails and titles, and consistent value. In 2026, AI voiceover and video tools make faceless channels faster to produce than ever. Pick an idea below, nail the packaging, and stay consistent.

Why Faceless YouTube Works (Better Than Ever in 2026)

Faceless channels aren’t a compromise — for many niches they’re the smart choice. They’re easier to batch, simpler to outsource, and often faster to produce, which means you can publish more consistently. They also travel well: a faceless format can be replicated across languages and even automated. That’s exactly why faceless channels have become so profitable, and why AI automation has turned them into a serious business model. The one rule that never changes: with no face to carry the video, your thumbnail and title have to do even more of the work.

The 12 Faceless YouTube Channel Ideas

1. Gaming & Let’s Plays

The original faceless format. Record your screen, add commentary, and let the gameplay be the star — no webcam required. Gaming is one of the largest communities on YouTube, and everything from walkthroughs and reviews to funny-moment compilations works without your face. Monetise with ad revenue, sponsorships from game brands, and memberships for your community.

2. Top List & Compilation Videos

“Top 10” countdowns and themed compilations are endlessly bingeable and completely faceless — stock clips or licensed footage over a voiceover and text. They’re highly repeatable, which makes them ideal for batching, and the format works in almost any niche, from tech to true crime to sport.

3. Cooking & Recipe Channels

Point the camera at the counter, not your face. Overhead “hands and pans” cooking videos are hugely popular, satisfying to watch, and easy to shoot in your own kitchen. Recipes are evergreen and shareable, and they attract kitchen-brand sponsorships and affiliate opportunities.

4. Life Hacks & DIY

Quick tips, clever fixes and DIY projects filmed hands-only. This format is made for shorts and long-form alike, spreads easily on social, and lends itself to affiliate links for the tools and products you use.

5. Restoration Videos

Rusty tool in, beautiful tool out. Restoration content — cleaning, repairing and restoring old objects — is oddly mesmerising and racks up huge watch time, all shot over the workbench with no face in frame. It’s a niche with famously loyal audiences.

6. Nail Art & Craft

Close-up, detailed and visual — nail art, calligraphy, resin, model-making and other crafts are perfect faceless content. The camera stays on your hands and the work, and the “satisfying process” angle keeps viewers watching to the end.

7. Meditation & Relaxation

Calming visuals, ambient music or a soothing voiceover, and long run times that rack up watch time. Meditation, sleep, focus and relaxation channels are entirely faceless by design, and they lend themselves beautifully to 24/7 live streams.

8. Time-Lapse Videos

Speed up a long process — a painting, a build, a garden growing, a city at rush hour — into a hypnotic short clip. Time-lapses are visually striking, need no presenter, and work as standalone videos or as B-roll for other formats.

9. Animation & Explainers

Animation is faceless storytelling. Explainer videos, whiteboard animation, character shorts and motion-graphic breakdowns can tackle any topic, and in 2026 AI-assisted tools have dramatically lowered the barrier to producing them solo.

10. Luxury & Aspirational

Cars, watches, real estate, travel and design — aspirational content driven by beautiful footage and a voiceover. It attracts high-value audiences and premium sponsorships, and none of it needs you on camera.

11. Unboxing & Reviews

Hands and product, that’s it. Unboxings and reviews are among the most commercially valuable formats on YouTube because they map directly onto buying intent — which means strong affiliate and sponsorship potential, all shot over a desk.

12. How-To Tutorials & Screen Recordings

Software walkthroughs, tech tutorials and educational content shot entirely as screen recordings with a voiceover. Tutorials pull in steady search traffic for years, making them some of the best evergreen faceless content you can build.

Tools to Run a Faceless Channel

You need less than you think — but the right tools make faceless production dramatically faster.

Tool What it does for faceless creators Link
Syllaby AI faceless video creation — scripts, AI voiceover and video assembly in one place Try Syllaby
vidIQ Find low-competition faceless niches, keywords and title/thumbnail ideas Try vidIQ free
Free stock media Royalty-free footage and images for compilations, luxury and top-list videos Pexels, Pixabay, Unsplash

⚠️ The one thing you can’t skimp on: audio. With no face on screen, your voice carries the entire video — a cheap, clear microphone will do more for your retention than any camera ever would.

Not sure which faceless idea fits you?

On a free discovery call we’ll match a niche to your skills and time — and map the fastest path to monetising it.

Book Your Free Discovery Call →

How to Make Money With a Faceless Channel

Faceless channels monetise exactly like any other — arguably better, because many formats are easier to scale. The core streams are ad revenue, sponsorships, affiliate marketing and your own products, and because faceless formats batch well, you can build a library fast. The lever most people miss is niche selection: some faceless niches pay several times more per view than others, so it pays to check the CPM by niche before you commit. For the honest big picture, see what percentage of YouTubers actually make money — the faceless ones are as capable of it as anyone.

Tips for Faceless Channel Success

✅ Win the click first. No face means your thumbnail and title carry the whole load — treat them as the most important part of every video.

✅ Nail your audio. A good voice and clean sound build the connection your face normally would.

✅ Be consistent. Faceless formats are batchable — use that to publish on a reliable schedule and build momentum with a real growth strategy.

✅ Use AI as an accelerator, not a crutch. Let it speed up scripting, voiceover and assembly — but keep a clear niche and genuine value at the centre.

Start now, get good later. Your first faceless videos won’t be perfect, and that’s fine — the creators who win are the ones who publish, learn, and keep going until the first 1,000 subscribers turn into the next ten thousand.

Faceless YouTube FAQ

Can you be successful on YouTube without showing your face?

Absolutely. Some of the biggest channels on YouTube never show a face — gaming, compilations, animation, meditation and how-to channels all thrive on faceless content. What matters isn’t your face, it’s strong packaging, a clear niche and consistent value. In 2026, AI voiceover and video tools make faceless channels easier to run than ever.

What is the best faceless YouTube niche?

There’s no single best niche — the right one balances your interest, the audience size and how well it pays. Gaming, top-list compilations, how-to tutorials and finance-adjacent explainers tend to combine large audiences with decent CPMs. The best faceless niche is one you can produce consistently and that advertisers value, so check the CPM by niche before you commit.

Do faceless YouTube channels make money?

Yes. Faceless channels monetise exactly like any other — ad revenue, sponsorships, affiliate marketing, memberships and their own products. Because many faceless formats are easier to batch and even automate, they can scale output faster than a personality-led channel. Profitability comes down to niche, packaging and consistency, not whether a face is on screen.

How do you make faceless videos?

You combine visuals that aren’t you — gameplay, screen recordings, stock footage, animation, product close-ups or time-lapses — with a voiceover, text or music. Many creators use AI voiceover and video tools to speed this up. Good audio and strong thumbnails matter more than ever when there’s no face to carry the video.

Can you use AI to run a faceless YouTube channel?

Yes, and it’s increasingly common. AI tools can help script, generate voiceovers, source or create visuals and even assemble videos, which makes faceless channels faster to produce at scale. AI is a production accelerator, not a strategy — you still need a clear niche, strong packaging and genuine value, or the videos won’t perform.

Do faceless channels need good equipment?

You don’t need a camera setup, but you do need clean audio — a decent microphone is the single most important purchase for most faceless formats, because your voice is doing the work your face would. Beyond that, good editing or video software and a reliable computer are usually all you need to start.

Final Thoughts

Not showing your face isn’t a limitation — for a huge range of niches, it’s a genuine advantage. Faceless channels are easier to batch, simpler to scale, and in 2026, faster than ever to produce with AI in your corner. Pick the idea from this list that fits your interests and your time, obsess over your packaging and audio, and publish consistently. The face is optional. The value, the niche and the consistency are not — and those are entirely within your control.

Ready to start your faceless channel?

A free discovery call gets you a two-decade head start on picking the right niche, packaging it, and turning it into real income — no camera required.

Book Your Free Discovery Call →

Transparency note: some links on this page are affiliate links (marked rel=”sponsored”) — if you start with a tool through them, I may earn a commission at no extra cost to you, and it helps fund the free content on this site. Recommendations are my own, based on real use.
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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE TIPS & TRICKS YOUTUBE

Do YouTubers get paid if you skip ads?

Short answer: generally, no — YouTubers don’t get paid when you skip an ad. But like most things with YouTube money, the full picture has a catch worth understanding. For skippable ads, a creator only earns if you watch a certain amount (or click). Skip before that point and the advertiser pays nothing, so the creator earns nothing from that view. Here’s exactly how it works in 2026 — which ads pay, which don’t, and the simple thing you can do to support a creator for free.

The rule in one line: on a skippable ad, the creator gets paid only if you watch at least 30 seconds (or the whole ad if it’s shorter) — or you click it. Skip before then and nobody gets paid for that ad.

Non-skippable and bumper ads can’t be skipped at all, so those always pay. The nuance is entirely about the skippable ones.

Why trust this? I’m Alan Spicer — a YouTube Certified Expert with two decades in content and six Silver Play Buttons. I’ve lived on the creator side of ad revenue for years, so this is how it actually pays out, not guesswork.

Trying to earn more from your own channel? Book a free discovery call.

⚡ QUICK ANSWER: Do YouTubers get paid if you skip ads?
No — not for a skippable ad you skip early. The advertiser is only charged, and the creator only earns, if you watch at least 30 seconds (or the full ad if it’s shorter) or click it. Skip before that and that ad earns the creator nothing. The exceptions are non-skippable and bumper ads, which you can’t skip and which always pay.

The Short Answer

We all have a love/hate relationship with ads — we know they fund the free content we enjoy, and we still reach for “Skip” the second it appears. So it’s a fair question: when you skip, does the creator lose out?

Generally, yes, they earn nothing from that ad — but only for skippable ads skipped early. YouTube can’t charge an advertiser for an ad the viewer bailed on in the first few seconds, so there’s no revenue to share. The important nuance is that “skipping” only applies to one ad type. Plenty of the ads you see can’t be skipped at all — and those pay the creator regardless.

The 30-Second Rule (How Skippable Ads Actually Pay)

Here’s the mechanic that governs the whole question. A skippable in-stream ad shows a “Skip” button after five seconds. For that ad to count as a paid view, one of two things has to happen:

  • The viewer watches at least 30 seconds — or the entire ad if it’s shorter than 30 seconds; or
  • The viewer clicks or engages with the ad.

Hit either threshold and the advertiser is charged, and a share flows to the creator. Skip before it, and the advertiser pays nothing — so there’s nothing for the creator to earn. That’s the entire reason the answer to this question is “generally no”: most people skip well before the 30-second mark. It’s also why creator CPM and RPM depend so heavily on how many viewers don’t skip.

YouTube Ad Formats in 2026 (and Which Pay if You Skip)

Not all ads behave the same way. Only one format can actually be skipped before it pays — the rest either can’t be skipped or aren’t skipped in the same sense. Here’s the lay of the land.

Ad format Can you skip it? Does the creator get paid if skipped?
Skippable in-stream Yes, after 5 seconds No — only if watched 30s+ or clicked
Non-skippable in-stream No (up to ~15–20s) Yes — always pays (per impression)
Bumper ads No (6 seconds) Yes — always pays (per impression)
In-feed / discovery video N/A (you choose to click) Pays on click / engagement

🔍 Worth knowing: YouTube retired the old overlay banner ads a while back, and it has steadily added more in-stream ad slots (including ad pods — two ads back to back) on longer videos. The trend is toward more guaranteed-pay formats, which quietly reduces how much any single skip matters. A creator can influence which formats run via their ad settings.

When a “Skipped” Ad Still Pays the Creator

Skipping isn’t always the revenue killer people assume. A creator still gets paid when:

  • You watch 30 seconds first. Let it run to the threshold before skipping and it counts as a paid view.
  • You click or engage. A click usually pays more than a view, and the creator shares in it.
  • The ad can’t be skipped. Non-skippable and bumper ads pay on impression — hitting “Skip” isn’t even an option.
  • The ad is shorter than 30 seconds and you watch it out. For short ads, full completion is the threshold.

So the honest version of the answer is: skipping a skippable ad early earns the creator nothing — but a large share of the ads you see either can’t be skipped or get watched past the threshold by enough people to keep the revenue flowing.

Does Skipping Ads Actually Hurt Creators?

It depends entirely on the size of the channel. For a large creator pulling millions of views, individual skips are a rounding error — enough people watch, click, or get served non-skippable formats, and the big channels lean heavily on other income streams anyway. They really won’t feel your skip.

For a small or growing channel, it matters more. With fewer views, a higher proportion of engaged ad views makes a real difference to monthly earnings. This is the same reason ad blockers hit smaller creators harder — every paid impression counts when you don’t have millions of them. If you want to support a small creator you love, watching their ads for 30 seconds is a free, direct way to do it.

Relying on ad revenue that viewers keep skipping?

On a free discovery call we’ll map the income streams that don’t depend on the Skip button.

Book Your Free Discovery Call →

How Smart Creators Protect Their Income

The creators who sleep well at night don’t depend on ad revenue at all — they treat it as one stream among many. If skipped ads worry you as a creator, that’s your signal to diversify:

  • Sponsorships — brands pay you directly, no ad views required.
  • Affiliate marketing — commissions on products you recommend.
  • Channel memberships & Super Chat — recurring and live income from your community.
  • Merch, products and services — your own offers, your own margins.

The full playbook is in my guide to 9 revenue streams beyond AdSense, and if ads are a big part of your mix, focus on lifting your RPM and choosing higher-CPM topics. A tool like vidIQ helps you find and package those topics faster. It all ladders up to the bigger question: what percentage of YouTubers actually make money?

How to Support Your Favourite Creators (For Free)

If you’ve read this far, you probably care about the creators you watch. The good news is that supporting them costs you nothing but a little patience:

  • Let ads run 30 seconds before skipping — that’s the line that turns a skip into a paid view.
  • Click an ad that actually interests you; it usually pays the creator more than a view.
  • Don’t use an ad blocker on channels you want to support.
  • Engage — watch time, likes and comments all help the video earn its place, which earns the creator more.

None of it costs a penny, and for a smaller creator it really adds up.

People Also Ask

❓ Do YouTubers get paid for the first 5 seconds before you can skip?

No. Those first five seconds don’t meet the pay threshold on their own. A skippable ad only becomes a paid view at 30 seconds watched (or full completion if shorter), or on a click. Watching just the unskippable opening seconds doesn’t earn the creator anything.

❓ Is it better for creators to use non-skippable ads?

Non-skippable and bumper ads guarantee a paid impression, which is why some creators favour them. The trade-off is viewer experience — too many forced ads can hurt watch time and retention. The best setup balances guaranteed-pay formats against keeping viewers happy.

Skipping Ads & Creator Pay: FAQ

Do YouTubers get paid if you skip ads?

Generally no. For a skippable ad, the advertiser is only charged — and the creator only earns — if the viewer watches at least 30 seconds (or the whole ad if it’s shorter than 30 seconds) or clicks or engages with it. If you hit ‘Skip’ before that point, the advertiser pays nothing and the creator earns nothing from that ad. Non-skippable and bumper ads, which you can’t skip, always pay.

How long do you have to watch a YouTube ad for the creator to get paid?

For skippable in-stream ads, the threshold is 30 seconds — or the full ad if it runs shorter than 30 seconds. Watch to that point, or click the ad, and it counts as a paid view that the creator earns from. Skip before it, and neither YouTube nor the creator is paid for that impression.

Does skipping ads hurt YouTubers?

For that specific ad, yes — a skipped skippable ad earns the creator nothing. Across a big channel it barely registers, because plenty of other viewers watch, click, or see non-skippable formats, and big creators also earn from sponsorships, memberships and affiliates. For small channels every engaged view matters more, so watching ads for 30 seconds really helps.

Which YouTube ads pay even if you try to skip them?

Non-skippable in-stream ads (up to around 15–20 seconds) and bumper ads (6 seconds) can’t be skipped at all, so they always pay the creator on an impression basis. Only skippable in-stream ads can be skipped before the pay threshold, and those are the ones where skipping means no earnings.

Do creators earn more if you click an ad?

Usually yes. A click is a higher level of engagement than a view, so advertisers typically pay more for it, and the creator earns a share of that. Clicking a relevant ad — or simply watching it past 30 seconds — is one of the most direct ways to support a creator at no cost to you.

How do YouTubers protect their income if people skip ads?

By not relying on ads alone. Smart creators diversify into sponsorships, affiliate marketing, channel memberships, Super Chat, merchandise and their own products or services. Ad revenue becomes one stream among several, so skipped ads have far less impact on their overall income.

Final Thoughts

So — do YouTubers get paid if you skip ads? For a skippable ad you skip early, no: no advertiser charge means no creator earnings from that view. But that’s only part of the story. A lot of ads can’t be skipped at all, plenty of viewers watch past the 30-second line or click, and any creator worth their salt has income streams that don’t live or die by the Skip button. If you’re a viewer who wants to help, letting ads run 30 seconds is a free gift to your favourite creators. And if you’re a creator, the lesson is the same one it always is: don’t build your business on a single stream you don’t control.

Build income that doesn’t depend on the Skip button.

A free discovery call gets you a two-decade head start on diversifying your YouTube income — ads, sponsorships, memberships and beyond.

Book Your Free Discovery Call →

A note on this guide: ad-payment mechanics (the 30-second skippable threshold, non-skippable and bumper formats) reflect YouTube’s advertising rules current at the time of writing (July 2026). YouTube adjusts ad formats and rules periodically, so treat specifics as current-best rather than permanent. Some links on this page are affiliate links (marked rel=”sponsored”); they never change the price you pay and help fund the free content on this site.
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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE HOW TO MAKE MONEY ONLINE YOUTUBE

Do YouTubers Get Paid for Likes?

In 2019, the YouTube video with the most likes was Despacito by Luis Fonsi. Although the video was uploaded in 2017, it has ridden the wave of competition and is still at the top of the list, unbeaten, in 2019. Currently, it has 6 billion views and 38 million likes. This is every YouTuber’s dream – to go viral.

When Fonsi wrote Despacito, he never dreamed it would be such a massive hit. He released the song anyway because he believed in it. You, as a creator, never know which of your videos will become a sensation. You just have to keep making videos and putting your best out there.

So, What is the significance of YouTube likes? Do YouTubers Get Paid for Likes? – YouTubers do not get paid for likes. However, a like is a form of engagement that can help the video do better in the long term. The more likes, comments, and shares a video gets the higher it can rank. A good rank in search can mean more traffic to the video, more advert views and clicks.

Do YouTubers Get Paid for Likes?

How YouTube Likes Work

Up till 2012, videos on YouTube were ranked according to how many views they got – the view count.

This was a good metric, but if a video had a misleading title, people would only watch a few seconds of it then leave. A marketer who had attached their advertisement to such a video would feel short-changed, as their advert would not get watched. Marketers also objected to some of the content being uploaded.

A lot of the popular videos aired controversial topics like racism and terrorism. Marketers who didn’t want to be associated with such videos pulled out, leading to loss of revenue for YouTube.

This was bad for business. To stop this exodus, YouTube had to police the platform and suppress objectionable channels by not recommending them regardless of how popular they were.

YouTube then changed its metric to how much time viewers spent watching a video. Videos that captured viewer attention for longer time periods now got ranked higher. This was good for marketers as it would ensure that their product was seen by the viewer. This, however, meant that creators now had to spend more resources trying to make their videos longer while still retaining the viewers’ interest. Creators started delaying the core message of their videos for as long as they could without annoying the viewer.

They also had to change the frequency and content of uploads so as to make longer videos. This was not easy. An example of how this changed things for creators can be seen in this video. Longer-duration videos also meant more resources spent on making and editing new videos.

Ultimately, two main factors now determine how often a video will appear in search results and recommendations:

· Behavior

· User Queries

Behaviour

The YouTube algorithm tracks viewer behavior for the purpose of making recommendations based on what they watch.

This is why your YouTube homepage will never be similar to someone else’s homepage. Your activity determines what other videos YouTube recommends to you.

Factors determining how YouTube recommends and ranks videos that you need to know include:

· What people watch

· Consistency in uploading videos

· Time spent on watching a video (retention time)

· How fast a video gains popularity

· What videos don’t get watched

· How new a video is.

· How people engage with a video- likes, dislikes, shares, and comments

· Explicit feedback i.e. not interested.

User Queries

YouTube will rank videos according to how often users search for them. A commonly searched for video is obviously popular, so YouTube will rank it at the top of search results and recommend it as well.

This is because the goal of YouTube is to keep you on that platform for as long as possible because it increases your chances of seeing advertisements.

The goal of YouTube is to ultimately recommend videos that viewers want to watch. Its algorithm will, therefore, use the metrics above to determine whether or not to recommend a video and how often the video will appear in search results.

This means that your video not only has to be good, but it has to match keywords used in searches.

Can YouTubers Make Money from Likes? – Not directly. Likes show how good your video is, measuring its popularity. Depending on their number, the only effect is to increase the frequency of visits to your channel. When a viewer likes your video, they are ‘teaching’ YouTube that your video is good and should be recommended more often.

This is why YouTubers encourage their viewers to like, share, and subscribe to their content. The more the engagement, the higher the rank of the video, the more it will appear in results and the higher the number of viewers will increase.

So don’t underestimate the importance of YouTube likes. If anything, try to get as many as possible. Below you can see a number of things you can do to increase them.

How to Grow a YouTube Channel (30+ Ways) 6

How to Get More Likes on YouTube

Now that you know likes can be fuelling your channel growth, its time to start getting more of them!

Ask for them

At the end of your video, request your viewers to like your video. Don’t assume that they’ll like it anyway. Encourage them by also explaining how the likes will help your channel grow.

Make it easy

In addition to verbally asking for likes, include prompts at various points in your video to remind your viewers. Just be careful not to overdo it as your video will end up looking tacky.

Invite subscribers

Having subscribers means that your content is so good people want to receive more of it. In a way, you are assured that you will have a number of likes because your videos will have a dedicated pool of viewers.

It also teaches YouTube that your channel is popular and should be recommended frequently.

Social media

Promote yourself on other platforms- share your videos on other social media networks. People who may like your work may not be frequent users of YouTube, so go out there and look for them. Don’t wait for them to find you.

If you need help to promote your videos on social media I wrote a huge article on the best places to share your youtube videos for more views on my blog.

Advertise

If you can afford it, advertise. Some creators advertise their new uploads for a short period of time to increase their fan base. Cast your net wide.

Now that we have seen how important likes are and how they increase our chances of getting noticed on youtube, let’s see how we can turn that into money.

How YouTubers Make Money

The more money you make on YouTube the more you can invest back into content, growth and success. Making money on YouTube can be a burning desire but you don’t always have to use the YouTube Ads program.

I make a good chunk on my income from affiliate marketing and I wrote a huge deep dive into Affiliate Marketing for Beginners on my blog – it explains all the jargon and steps you through everything you need to do to get started.

Advertising Revenue

Channel owners can link their channels to advertisers and earn revenue based on how many people view the adverts. An example is Google AdSense.

This is a feature of the YouTube partner program, which enables you to monetize your channel. To make money from AdSense, you have to have at least 1000 subscribers and more than 4000 watch hours in the last 12 months.

This is why consistency in video uploads is important. Few uploads equal few watch hours. Lastly, you have to live in a country where Google AdSense is available. You can choose what ads will come with your video, and where they will appear.

When someone clicks on an ad or watches your video for at least 30 seconds, you earn revenue depending on the advertisers’ bid, the length of the video, and the type of content.

Affiliates

A company could approach you and ask you to endorse their product on your channel. You then talk about it, describe its features, and encourage your viewers to buy the product. You include a link in your video description where people can buy the product. To encourage a purchase and also reward their viewers, a number of YouTubers, in collaboration with the company, offer discounts for viewers who purchase a product through their channel.

Every time a purchase is made a percentage of that revenue goes to you as the owner of the channel.

Still, you don’t have to wait for a company to approach you. You could approach companies whose products are related to your content and make a deal with them. For example, if you have a food channel, you can advertise products for a company that produces spices.

Selling Merchandise

YouTubers with a substantial following and a well-developed brand also make revenue through selling merchandise. Once you have a dedicated base of subscribers, you can begin to make merchandise related to the subject content of your videos.

You can make branded t-shirts and caps or sell products like makeup kits. If you upload how-to videos, you can offer more information through a premium subscription service or sell a how-to manual in text form.

Ensure your products are unique and high quality, as disappointed customers will spread the word about you and this could affect your popularity on YouTube. You want to go viral, but not for controversial reasons.

YouTube Premium

Many people find it annoying to have a video they are watching interrupted by advertisements. Well, this is the price we pay to enjoy YouTube for free.

HOWEVER, if you really cannot stand constant interruptions, why not try YouTube Premium? This is a paid ad-free service offered by YouTube as a response to our grumblings against advertisements. Viewers can watch videos and listen to endless playlists without interruptions.

If you have a channel on YouTube premium, you earn revenue every time your video is watched. Viewers can also download your videos to watch offline, and this will still contribute to your watch times.

Donations

Donations are not necessarily a revenue stream, but they can support up and coming creators until they have enough views to generate their own revenue. When you make really good content, you gain many committed fans who wouldn’t mind supporting you financially so you can continue making more content.

To this end, MANY creators have a Patreon account through which fans make donations. Although Patreon takes 10% of this money, it can still be enough to keep your channel going.

Creators in turn offer their donors (patrons) extra content like behind-the-scenes footage as a reward or thank you for their support. Patreon is also a great platform for creators who need financial support for their work but want to maintain their independence.

So instead of signing contracts with commercial companies that will exploit their talent, they upload content on YouTube and earn revenue through their channel and the support of their Patrons.

Make Long Videos

Make your content as interesting as possible for as long as possible, at least for up to 10 minutes. The longer time people spend on your video, the higher the chances of earning more revenue, and the higher it will rank among search results.

Remember, YouTube wants people to spend time on videos so they can see adverts.

Collaborations

You can reach out to creators who post similar content to yours and suggest a collaboration. Not everything needs to be a competition, and we can also grow together. Collaboration will open up new horizons for your viewership and get your subscribers from a different niche category than the one you cater for.

A good example of collaboration was that of Lindsey Stirling, a violinist who dances while playing the violin and the Piano Guys, a group of men who make original instrumental music and do classical-style covers of popular songs. Their collaboration was actually demanded by fans and was a huge success, opening up new markets for both groups.

Targeted Content

Make your videos with a certain target market in mind. This will establish your niche, and also enable you to propose a brand endorsement to a company that targets that particular group of people. For example, if you have a food channel, you can focus on organic recipes and built viewership based on this.

You can then approach an organic food company and offer to advertise their products.

Use Targeted Keywords

Use top keywords in your video titles, descriptions, and video tags. Specific keywords attract different viewers with different interests. The type of viewer you attract will also determine the type of advertisers you attract.

Keywords that attract advertisers who pay more for adverts will also earn you more money.

Conclusion

In summary, likes will not directly earn you revenue on YouTube, but they will increase your channel’s visibility to raise your chances of earning marketing revenue.

If you need help in making better videos to get you more likes then maybe check out my resources page where I show you all my equipment, secret tools for amazing graphics and youtube seo tools!

You can follow these tips discussed in this article to get more subscribers and more likes. So keep creating!

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. Learn new skills for FREE with Skillshare

I SUCK reading books to learn, but I LOVE online video courses.

Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.

I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.

5. Shutterstock helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE YOUTUBE

How Much Does it Cost to Start a YouTube Channel?

PewDiePie, Dude Perfect, Whinderssonnunes, and Badabun: what do they have in common? They are the world’s top four YouTubers.

Between them, they have over 50 million subscribers. Their success on YouTube has inspired countless people to want to start their own YouTube channels. Many people, however, stop at the ‘wanting’ stage, and never really get to do it. They’ll give excuses such as “I don’t have time” or “I don’t have money” or “I don’t have the equipment.”

Stories about successful YouTubers only tend to focus on where they are at present and don’t mention how they started out. Nobody starts out successfully in their career. Success comes after years of hard, anonymous and thankless work, until one day that one video that you make goes viral and you become a sensation.

Even so, this doesn’t happen for everybody. Most people will plod along that road to success slowly, but constantly, until one day they look up in surprise and find themselves at the finish line. The key is to start.

In this article, we will look at some basic aspects of YouTube, what you need to start a channel, and how much it costs.

Do you get paid for YouTube? 2

So, How Much Does it Cost to Start a YouTube Channel? – It can be surprisingly cheap. All you really need is a cheap device to capture video, this can be a smartphone, a webcam or a compact camera. This could start from as little as £30/$40 these days second hand. Video editing apps can be free, and uploading costs nothing!

YouTube – A Brief History

YouTube was started by three former PayPal employees after they were frustrated by their inability to find videos that they were looking for online.

It is a video-hosting platform that enables users to upload, view and share videos. True to YouTube’s mission to give anyone and everyone a voice, anyone could upload a video on YouTube.

YouTube’s popularity was such that Google noticed it and, with laudable foresight, purchased it for $ 1.65 billion. With the rise of terrorism and other hate crimes, this has changed, but only because hate crimes are illegal and no one should have the right to share videos about them anyway.

Why YouTube?

There are many reasons why you should have a YouTube channel. Some of these are:

  • Large audience- YouTube has a large and diverse audience, and is used by over one billion people all over the world.
  • Due to the wide-ranging nature of its content, YouTube also reaches a wide demographic of users, from teenagers looking for the latest musical sensation to middle-aged women looking for cooking recipes.
  • The ease of access of this platform also makes it desirable both as a search engine and a form of entertainment.
  • Uploading videos to YouTube is a simple process. All you have to worry about is producing the video.
  • Monetizing- Videos with enough views get monetized. YouTube has thus become a source of livelihood for many creators.
  • Marketing- Investors have also tapped into the business potential of YouTube. Organizations have started their own channels to market their products and penetrate new markets.

Who Can Start a YouTube Channel?

Anyone, and it’s free. If you have a Google account, you can sign into YouTube using your account details.

With these, you can watch videos, subscribe to them, and save videos to watch later.

However, to upload a video, you need a YouTube channel. You can easily create one while signed in to YouTube. Just attempt an action that requires a channel, like commenting on a video. You will get a prompt to create a channel.

If you need help in starting a YouTube channel and opening an account I wrote a full deep dive tutorial in my blog.

For your viewers to know more about you, complete your profile and description. Market your brand in a simple, attractive manner. You can also include additional links about yourself or your content here. Make sure your profile picture is clear and appealing.

In addition to a cover photo, you can also add cover art as a background for your profile picture. Again, it has to capture attention. Your channel is now ready to use.

So far, all you’ve spent creating your channel is the cost of your internet connection (if any) and time. We will now look at the basic items you need to run your channel.

How Much Does it Cost to Start a YouTube Channel?

What You Need To Run A YouTube Channel?

A Camera

Since YouTube is about making videos, you need some form of video recording equipment. If you are starting out, you probably don’t have a lot of money. Due to the growing population of video bloggers, or vloggers, a number of companies now produce cameras specialized for vlogging. This website gives a list of cameras you can get for not more than $100. Not to worry.

Start with what you have. Many YouTubers began their channels with nothing but a smartphone camera. Don’t wait until you can buy a good camera to start creating, because your channel will remain dormant. For your channel to grow, you need views.

If you need help in picking a some good starter equipment check out my resources page where I list my equipment and give you a few tips on tools you may find helpful too.

Tripod Stand

In addition to a camera, you need something to hold it steady while making your videos.

Shaky videos can be quite disconcerting to watch. A tripod stand is a three-legged piece of equipment with a head for mounting a camera. It helps to keep the camera steady during filming and maintains the right angle and height for optimal results. A suitable tripod stand can cost about $170 including shipping.

However, if you don’t have one yet, never fear! You can improvise with a stack of books placed on a desk or a table.

A Microphone

People lose focus when they can’t hear a speaker properly. No matter how good your camera is, without good sound, it will not hold your viewers’ attention.

Aim to own a good external microphone as mobile phones and laptops don’t have very good ones. A good microphone can cost upwards of $150. However, in the meantime, use your phone or laptop microphone. Remember, consistency is key!

I use the Boya BY-MM1 for filming on my camera. Its easy and cheap, great quality sound. I did a deep dive blog into the Boya BY-MM1, its features and how it works, youll be amazed how different microphones work.

Lighting

Lighting can make a great difference to your video. With good lighting, even videos and photos shot from a smartphone can look highly professional. Simple lighting equipment can go for about $110, with the cost rising as the equipment becomes more complex.

If you’re starting out, you probably won’t be able to afford quality lighting. Work on making your videos outside, during the day, as the quality of natural lighting is far better than the lighting in your room.

Video Editing Software

Established YouTubers have professional teams of video editors. Video editing can turn a simple mundane video into a piece of art. You won’t start out with a team of experts, but you can do your video editing yourself using video editing software available online. A good place to start with this is Movavi, an easy to use video editing software that comes with features like color filters, animated transitions, and captions.

I use however use, Adobe Premiere Pro. Its reliable, top of the industry tool with some great, easy to use features. I am not a video editing pro but I can make some great looking videos. The software starts from as little as $10pm and they even offer discounts. Why not check out their website for more details, discounts and deals.

A Screen- Capture Tool

This is software that enables you to take a screenshot of your entire screen or a part of it. If you plan to make how-to videos, this would be a useful investment to make.

A good screen capture tool is Camtasia, which enables you to record an audio as you capture the screen. You can get it at a one-time cost of $249. It also comes as a 30-day free trial. Alternatively, you can use the inbuilt screen-capture feature inn your PC, although the effect won’t quite be the same.

What if I can’t afford to make videos? Or what if I want to have a YouTube channel but I don’t want to use videos of myself? Well, enter Doodly.

Doodly

Depending on the content of your videos, you may not even need a camera, to begin with. For example, if you plan to upload explanatory videos, instead of making a video of yourself talking, you can use video tools.

A good tool you can start with is Doodly. This is a desktop software that allows you to create explainer videos using existing templates that you can suit your needs. It comes with a number of features that can turn you from a YouTube amateur to an expert.

Features that make Doodly an ideal companion for beginners on YouTube include:

  • Drag and drop- You can add images simply by dragging them onto the application.
  • Variety- Doodly uses a variety of boards as a background for the function of explaining. You can choose between whiteboard, blackboards, green board, and glass board.
  • Quality- Doodly offers low to high-quality videos so you don’t have to worry about how your videos look.
  • User-friendly- Doodly is designed to be used by people with little or no technical knowledge about making videos, so you don’t have to worry about lack of IT or video editing experience.
  • Voice recording- You can record your own voice while making the video, or upload a pre-recorded voice.
  • Extensive music and Image Library- Music and images can turn a dull video into a masterpiece. Doodly has a large library of free music and images that you can use to make your video more attractive. You can also add your own images to your video, which Doodly incorporates seamlessly into the presentation.
  • Different hand styles- Doodly has both right and left-hand styles to cater for everyone.

You can purchase a standard Doodly version for $39 per month with basic features. A yearly plan is cheaper and goes for $20 per month. A more advanced version, Enterprise, goes for $ 69 per month, or $40 per month for a yearly plan.

How Much Does it Cost to Start a YouTube Channel? 1

Reaching Your Audience

You now have basic knowledge of how you can start a YouTube channel. You can make high quality, entertaining and educative videos. How will your audience know about you?

First, you have to link your YouTube channel to all your other social media accounts, so that every time you upload a video it is seen on multiple platforms. As you consistently upload videos, more and more users will see your channel, and YouTube will begin to recommend it frequently.

You can also amplify your visibility on YouTube using Search Engine Optimization Tools. These are tools that increase your chances of getting more views by optimizing your presence online.

Successful YouTubers have made use of these tools to grow their audience and penetrate niches they would never have been able to reach. A good SEO tool you can use for this is TubeBuddy.

TubeBuddy

This is an extension you can add to your browser to help you manage your channel, is used by more than 3 million creators. It enables you to know the trending keywords relevant to your channel and how to maximize their use to amplify your channel visibility. With TubeBuddy you can ‘spy’ on your competitors and learn which keywords they use, search for relevant keywords, and constantly update your channel with the best selection.

Using numerous inbuilt templates and tools, you can also save time spent in publishing your videos. TubeBuddy comes with tools that amplify your channel presence across the web, making you rank higher in search results.

Thumbnails are crucial in getting your video quickly noticed. TubeBuddy has a feature that improves them to make them more appealing. The best thing about TubeBuddy is that it is free.

Conclusion

We have looked at the basic items you need to make a video for YouTube. We’ve seen that you don’t really need much money to start your own channel.

You don’t even need a formal location, like a production studio. You can do this from your basement or any other spare room in the house. We’ve seen why you should have your own channel and even how you can optimize it to increase your views and rank high on search results.

There is no shortage of easy to use tools to help you make professional, appealing videos. If you have your ideas ready and you know who you want to target, there is no reason why you shouldn’t have your own channel.

Investing in the items listed here will only bring you positive results quickly but it’s also possible to start your own channel even if you don’t have these things yet.

Start creating.

 

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SEO TIPS & TRICKS YOUTUBE

Are YouTube Tags Important?

YouTube is the second largest search engine on the internet, after Google. Over 3 billion searches are processed by YouTube in a month, with up to 500 hours of videos being uploaded every minute.

This means that if you have a YouTube channel and you want to get viewers, you have to work really hard to make sure your video appears at the top, or near the top, of search results.

You may have better content than your competitors but success is not just about working hard. It’s about working smart. In addition to producing quality content, you also have to make sure your channel is visible. With so many people uploading content all the time, this can prove daunting. This is where Search Engine Optimization (SEO) comes in.

how to pick a blog niche

So do YouTube Tags Matter? – YouTube Tags are a throw back to the old days of Website SEO. Tags used to be used to summarize a web page’s content. YouTube tags are not as important as they used to be BUT can be valuable meta data for smaller channels to help categorize content when they first upload videos.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your content such that the search engine, in this case, YouTube, ranks it as one of the top results in search results.

This makes your video visible and increases the quantity of traffic to your site.

Why is it Important?

According to a State of Inbound report in 2018, 45% of marketers invested more in YouTube that year than in any other channel. This means that for you to attract marketers, you have to attract many users who will actually spend time looking at your content because they are interested in it, and are not just passing through.

This is why SEO for YouTube is important. Different search engines have different optimization techniques and YouTube is no different.

We are interested in YouTube tags here but some other techniques are also worth mentioning because they are related to tags.

google analytics for blogs

Finding Relevant Video Keywords

For you to create content that will attract viewers to your site, you need to know what your audience is interested in and how they talk about it. You can do this by simply typing a keyword in the YouTube search box. As you do so, the autocomplete feature will suggest popular searches related to what you’ve just typed in.

You can also use different tools for this like TubeBuddy and Ubersuggest – Tubebuddy can help you deep dive into keywords and maximize your titles for better breakthroughs – you can download the plugin on their website.

You can also compare how frequently different keywords are used so you can know which keyword is most likely to appear at the top of search results.

A free, accessible tool you can use for this is Google Trends, which has a YouTube search option for specific keywords for YouTube. Once you know what your target audience is interested in, you can then create your content to suit their needs.

Choosing the Title

While your title should communicate what your video is about, it should also grab attention. Use concise, catchy phrases that resonate immediately with your audience.

Remember to incorporate keywords as naturally as possible into your title without deceiving your viewers.

YouTube Video Description

The description helps you expand on what your video is about and enables you to add additional links and information about you.

Like the title, it should be concise and attractive. Keep in mind that while Google allows up to 1000 words in the description, only the first about 100 words will appear above the “show more” link, so you have to make the first part of your description compelling and convince the viewer to look at the rest of your description.

Include relevant keywords here as well.

Using Thumbnails

This is the image that appears with your video. A great video could lose potential views if it has an unappealing thumbnail. A thumbnail is just as important as a title in grabbing and holding attention.

YouTube has auto-generated thumbnail options that you can use, but for better results, a custom thumbnail would be more effective. 90% of the best performing YouTube videos have custom thumbnails.

Note that for you to use a custom thumbnail your channel has to be verified by YouTube.

Putting Your Video in a Category

You can link your video to others with similar content by adding a category to your video in the Advanced Settings.

This increases its chances of winding up in different YouTube playlists and will in turn increase your channel’s visibility. Do some research to see who else is in the category you’ve picked. In addition, check whether your target audience also follows those creators.

Finally, check how the creators in that category make their videos to know whether your content is a good, or better than theirs. The Creators Academy at YouTube takes users through a comprehensive process to help them determine what best category to put their video in.

How to Grow a YouTube Channel (30+ Ways) 3

Renaming Your Video File Using A Target Keyword

Before you upload your video, you can incorporate your top keyword in the video file. Because YouTube won’t actually watch your video to know its content, it will use your keywords, so you want to put them in places they can be detected by YouTube.

This way, the YouTube algorithm will read your keyword in your video’s file name along with the code.

Encouraging Subscription

Make it as easy as possible for your viewers to subscribe to your channel, or to watch similar videos by you by having the option very clearly displayed in the video.

Using Video Tags

Finally, we come to YouTube, or video tags. These are words or phrases which you can use to give more context about your video and let YouTube and your viewers know what your video is about.

Using video tags helps to rank your videos higher in search results. They are thus an important search SEO tool.

Although some studies have shown that tags play a small role in ranking a video, this doesn’t mean that you shouldn’t spend some time on them. For famous celebrities who have constant streams of visitors to their pages, tags may not be necessary.

However, for creators with a niche audience, or who are just starting out on YouTube, tags can effectively boost the ranking of the video, leading to more visitors, which in turn raises the ranking of the video further.

Tags are also important if your name as a creator, or your subject content, constantly gets miss-spelled.

Finally, tags teach YouTube that you belong to a certain category.

This will remove you from the large number of anonymous creators constantly uploading content and place you in a smaller niche which will increase your chances of visibility as there will be less competition in your category.

How to Add Tags to YouTube Videos

Beginning in the channel dashboard, where things like your subscribers and revenue appear. On the left-hand side of the screen, click on settings.

Click on channel below settings. This where your tags are. To add a new tag, click on the white empty space, type something and click enter to make it a new tag.

Now we’ll look at some tips on how you can tag your videos for better visibility on YouTube.

Make Your Primary Keyword Your First Tag

The tags you use have to actually relate to your video, otherwise you’ll be deceiving your viewers.

Therefore, since YouTube pays a lot of attention to your first tag, try as much as possible to have it as your primary keyword.

Use Common Keywords from High Ranking Videos

If you want to know how your keyword ranks online, you can search for your keyword on YouTube. Open the top 3-5 videos that are most closely related to your content.

The videos you pick don’t have to rank at the very top, but they have to be relevant. Check the tags on these videos and pick the ones that most relate to your content.

Having tags similar to top ranking videos will increase your chances of visibility.

If you find it difficult to think of keywords, you can use different online tools to generate keywords. Here are some examples.

Keyword Keg

This tool gives different statistics like search volume, competition, SEO difficulty, trends, keyword power, suggested keywords, off-page, and on-page difficulty.

Once you enter the target keyword these different parameters come up. It also has the option of filtering results according to country and language.

VidIQ, Free Browser Plugin, VidIQ Free, VidIQ Hack, VidIQ Boost

VidIQ

This tool shows keywords related to your target keyword, the related score, the search score, search volume, and overall score, which is a combination of all these.

A powerful plugin that combines productivity tools with deep dive stats to super charge your rankings and views.

VidIQ is creator focused and continues to add and improve its tools including recent add-ons like fast title and description translations to help you rank in foreign languages. You can get their free plugin by going to their website.

Keyword.io

This tool gives you other related keywords once you’ve typed in your target keyword.

In addition to these, it also provides their search volume, trends over the past 12 months, and suggested hashtags and prepositions you can use with your keyword.

Use Keywords with a High Search Volume

Some keywords are more commonly used in search for particular content. Using commonly used keywords for your tags can serve to amplify your visibility to YouTube. Of course, they have to be relevant to what you’re creating.

You can use Ahref’s Keywords Explorer for this. Simply set the search Engine to YouTube and type in some keywords.

The estimated search volume for the month for each keyword will be displayed in percentages in descending order. From the list, you can pick out relevant keywords with substantial search volume.

Use Specific Categories of Tags.

I tackled this is a video before – You can can categorize your tags to get the most out of them.

Video Specific Tags – Your first tag should be very specific and should have the aim of describing exactly what the video is about.

This will directly place you in the niche your target audience are interested in.

Video Category Tags – Your next tag can be slightly broader and describe the category your video falls under. This will relate it to videos that talk about the same thing and will widen the base of your audience.

Your video can then be recommended along with other videos in a similar category, hence increasing your chances of being seen by more people.

Channel Level Tags – Lastly, you should have a tag that directly mentions your name or the name of your channel. This will link your video to other videos you’ve done that may not be related to your current video but will still be of interest to your viewers.

It will introduce your viewers to other work you’ve done.

Use Phrases Instead of Words

Keywords by themselves are important but sometimes they may be so general that they still hide your video in a long list of other related videos. Using a phrase that is more specific to your content together with the keyword increases your chances of standing out.

This is because your video will now be in a less competitive category. For example, instead of just using the word “make-up” for your video, you can use “how to do make-up” instead.

Don’t be too wordy

Although the maximum characters you can use for tags is 500, you don’t have to use all of them.

You don’t want to look spammy. The optimum number of characters, according to Briggsby, is about 200-300.

Be Relevant

The fact that a keyword has a high search volume doesn’t mean it should be used indiscriminately. Use tags that are relevant to your content.

Don’t Be Deceptive

Avoid using unrelated keywords to trick users to view your content. This could actually get your content removed by YouTube. For example, don’t use the names of famous celebrities or brands just to get people to watch your video.

Don’t Place Your Tags in the Video Description

This is another violation of YouTube policy that could get you in trouble as it can be considered as an intention to mislead users.

YouTube SEO

Tracking Your Progress

Finally, did you know that you can track your ranking in search results?

You can use different tools for this, and you can track your progress and see how the different SEO techniques are working for your channel. This is an important step to see which of your efforts are actually bringing positive results.

In conclusion, tags alone may play a small role in substantially increasing your views, but, when used together with other SEO techniques, can boost your channel’s visibility.

Upload content consistently and see your rankings rise. After all, even famous celebrities started small before they blew up.

 

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DEEP DIVE ARTICLE LISTS TIPS & TRICKS YOUTUBE

How to Grow a YouTube Channel (30+ Ways)

“They say a picture is worth a thousand words, but what about videos; I’d say they are worth a trillion words.”

You cannot deny it anymore; videos are now everywhere and video marketing is on the rise. It has grown even more prominently than just a few years ago and is convenient for brands to reach their customers.

You can argue that popular social media sites like Facebook, SnapChat, Instagram, Twitter, and others are good places to promote your content, but the truth is YouTube reigns supreme. People spend trillions of hours every day looking at videos.

I’m going to share with you 30+ proven tactics, tips, tricks, and hacks that are going to help you grow your YouTube channel.

How to Grow a YouTube Channel (30+ Ways)

Know Your Audience

One of the first things to do before you go about making your videos is to know what your audience, viewers, or customers want. You should be asking yourself questions.

Asking questions will help you to understand and make better videos for your audience, customers, consumers, or viewers.

Keywords & Research

Now that you’ve had a chance to know their requirements, you can start with subject / content research and gather keywords. When YouTube is concerned, keyword research is important. I cannot stress this enough.

Choosing the CORRECT keywords skyrockets your videos to the top. Choosing the WRONG keywords buries in heaps of search results.

Engaging Titles

This is another one of the important factors that make-or-break your YouTube video’s popularity. Literally, titles are what makes or breaks your video’s engagement and performance.

You have to craft engaging titles and grab your viewer’s attention without using “clickbait” headlines. People want entertaining content, and not one that says something but delivers something else.

How to Grow a YouTube Channel (30+ Ways) 3

Trailers, Trailers, Trailers

Before you run off and make your first YouTube video, create a video introducing yourself, your brand, and what your channel is about. This is a mini trailer to show to non-subscribers and persuade them to stick about and even subscribe to your content.

Need help with make a good trailer? I make a video all about that on my YouTube channel – check it here.

Content – Quality, Reformatting, Sustainability, Trending

Rule #1 – Quality, Quality, Quality; Content, Content, Content

Rule #2Read Rule #1 Period.

You know your audience, done your research, and have gotten that optimized video title, but now what? Now, you start to form the content of your videos.

If your video is not what people want, they’ll be lost in the infinite sea of other videos that nobody wants to see.

You have to create content that lures viewers, meaning videos on trending content. You can also repurpose an old article or blog post and create an engaging video your viewers will love.

How to Grow a YouTube Channel (30+ Ways) 5

Make Eye Catching Thumbnails

YouTube grabs a screenshot of your videos and uses these as thumbnails. Most times the image is blurry or you do not want this. Use specific fonts and styles so that it’s consistent with your brand’s look and feel. Use tools like Canva to create thumbnails.

Also, don’t make thumbnail to clickbait. You’ll lose subscribers in an instant. Thumbnails give a good first impression to your viewers of you and your channel, so make it eye-catching.

How to Grow a YouTube Channel (30+ Ways) 6

Put Yourself On Camera

Are you running your YouTube channel yourself or as a small business or start-up, then it’s better to put yourself in front of the camera. Putting a face to the brand lets your viewers easily associate with you.

This is particularly true for solo entrepreneurs; business, fitness, or life coaches; and bloggers. Also, use your photo instead of your logo on your YouTube channel if you are one of the above.

Win The Click

If your video is based on a project, show the final result at the start. A stunning result makes people more interested to see how you achieved it. This is a winner for makeover, beauty, home improvement, and DIY videos.

Telling stories is another fabulous way to tempt your viewers’ emotions. We all want to hear stories.

Viewers want to know what happens at the end of a story, so start with one.

Also, a personal story will endear you to your viewers.

How to Grow a YouTube Channel (30+ Ways) 8

Upload Videos Consistently

Just making videos with great content and then not doing it anymore is not enough. You have to be sustainable, meaning you have to do it regularly.

Doing it once is GOOD, doing it again is GREAT, but doing it again and again is FANTASTIC for you (brand or otherwise) and your viewers.

Stay Focused

AVOID nonsense and ramblings, don’t take long pauses, jump around topics, or be boring. This makes your viewers look at the recommended video section for interesting stuff. Make sure your videos are engaging visually or use stories.

Do not give your audience a chance to click away.

Engage Your Audience

Make sure the content you make is what your viewer wants. Ask your viewers for suggestions. You need to engage your subscribers and reply to their queries and comments on your videos.

Don’t forget to reply to negative comments also. It shows you are listening and active. You can use this to convert your audience into possible leads.

How to Grow a YouTube Channel (30+ Ways) 10

Brand Yourself and Your Channel

Don’t make your video look fake as this affects your viewers’ perception of your channel and you. Also, make sure your channel is visually appealing. You have to make it look authoritative. Branding a channel helps users to recognize it in a sea of content.

Be sure to match your channel to your website or blog’s look and feel; do not differentiate between them.

How to Grow a YouTube Channel (30+ Ways) 11

Cross Promote Your Videos

Cross promoting make you look more professional and uniform. You don’t know the subscribers you’ll get just by promoting on Instagram, Facebook, LinkedIn, and Pinterest, etc

Use the following tips to cross promote on social media:

  • Make and promote teasers
  • Release behind the scenes videos.
  • Alert your subscribers to new video uploads
  • Links in video description to nudge viewers to take a look (call-to-action)

End Screens and Info Cards

You might be thinking what is a Card? It is nothing but an interactive “panel” that slides in and out as your video is nearing the end. This is to nudge viewers with interesting content that they might like.

You’ll be able to add 5 panels, make the most of this. You can add text, images, or clickable links.

How to Grow a YouTube Channel (30+ Ways) 13

Subscribers, Subscriptions & Newsletters

Use your site’s email newsletter to grow your channel. Send embedded preview videos or links to new content and bring them back to your channel. You can always ask your audience to subscribe to your channel.

Do not ever pay for subscribers. This brings down the engagement and your authenticity is at risk in the long term.

End Screen Promotions

Use interactive graphics to link to another playlist, video, web page, or channel, or prompt them to subscribe to your channel.

You’ll be able to add them at then end 20 seconds of the videos. Plan this out, and make sure you know where they will appear.

How to Grow a YouTube Channel (30+ Ways) 15

Chase Trends

Check out your competitors and see which videos are ranking higher with better engagement. Keep checking out and refining the topics and workflow until you have a process that is well-oiled.

There isn’t any replacement for hard work. Always search for patterns like subject, editing style, or delivery system and create videos like those.

How to Grow a YouTube Channel (30+ Ways) 16

Improve Your “Watch Time”

Make your video as long as your topic requires. Nowadays, longer videos result in more watch time. This boosts your videos in YouTube’s algorithm.

Do not make videos longer just to make them longer. You will lose viewers. Generally, 7-15 minute videos perform better.

Content Mix Strategy

Always try to make videos that serve you channel’s community, perform well in search, and are shareable. You can post regular videos for your product, service, brand, or other things.

You need to mix the types of videos as well.

Along with the regular ones you can have videos that contain responding to comments, answering questions, interacting via live video as well.

Make Bingeable Videos Series

Make a video series so you can convert one time viewers into subscribers. Find specific keywords or topics and optimize your content for search.

These help you in establishing yourself as a thought leader or an influencer.

Creator and Brand Collaborations

Collaborating with another YouTuber will help you grow your channel as it helps in doubling your audience.

You will have two channel’s subscribers seeing your videos meaning more subscribers, viewers, and reach. Collaborate with guests or co-hosts that fit your niche only.

How to Grow a YouTube Channel (30+ Ways) 20

YouTube Video Optimization

Don’t only do SEO for your site, blogs, or articles. Use it to rank your videos on YouTube.

To get subscribers and growing your channel, you need SEO. YouTube results actually pop-up before other traditional blogs, articles, or websites.

Some fantastic tools for YouTube SEO are TubeBuddy and VidIQ – They help with keyword research, ranking and even your thumbnails – check out my resource page for more tools to help with SEO & Branding.

Search Engine Results Page (SERPs)

YouTube is making a killing when SEO is concerned. You shouldn’t just create videos for search engines and not people.

Do how-to’s, product reviews, and long-form (7-15+ minute) videos covering specific topics to rank higher.

How to Grow a YouTube Channel (30+ Ways) 19

Giveaways and Contests

Hosting giveaways is a one of the quickest ways to gain subscribers. Base your giveaway on your channel’s niche.

YouTube viewers love giveaways. Host giveaways or contests and encourage people to subscribe and engage with your channel.

Embed Your Videos

YouTube does not give you options to promote videos. This is why you need to have a website. Make a detailed blog or article that coincides with your channel and gives people the ability read, watch, or do both.

Embed your videos in your website or blog post and promote it to your email subscribers. Add a video widget to your blog post or website as well.

How to Grow a YouTube Channel (30+ Ways) 21

Creating, Organizing, & Promoting Your Playlists

With the increase in videos you’ll create, people will find it more difficult to navigate your channel.

This is why playlists are critical. Playlists allow you categorise and organize your channel. This allows your viewers to binge watch all videos in that category increasing watch time.

Be Interactive – Go Live!

This is a great option to boost engagement without spending much time. Live-streaming does have a learning curve. After you have learned it properly, it is the easiest way of creating video content. On YouTube, live-streaming is called YouTube Live.

It provides splendid engagement opportunities as you can communicate directly with your viewers. You can so some live streams on topics such as Q&A Sessions, Webinars, Tutorials, Product Demonstrations, etc

Should I Try Paid Adverting?

Just using organic growth is good, but you’ll have to add paid promotion at one time or the other to speed things up. Create an ad campaign and help drive subscribers and viewers to your page.

This is similar to Facebook Ads, but is tailored towards YouTube.

Deep Dive Into The Community

Other than promoting your videos to grow your channel, you need to be active in the community. This allows you to get feedback, network, and share interests with people having the same goals.

Attend events like Content Marketing World or VidCon and meet other creators like yourself and promote your videos.

How to Grow a YouTube Channel (30+ Ways) 22

Analytics, Analytics, Analytics & There’s Data Too

YouTube’s analytics and reports are crucial to your success. Your analytics are tailored to your channel and provides an opportunity for you to improve.

Do not stay away from analytic because it feels overwhelming. If you avoid it, it will not help you to understand it.

Publish to Social Media

Last, but not least is publishing to social media and promoting the hell out of it. This is no secret that video kills it with engagement and boosting performance in terms on social media.

Regularly promote your channel and videos to your followers and encourage them to become subscribers.

As soon as you upload your video, let your followers on Twitter, Facebook, Instagram, Pinterest, and LinkedIn know. Create previews or snippets for each social media platform and link it to an accompanying blog post or article on your website.

Conclusion

Driving participation using quality content is what makes up for engaged followers who advocate your brand to others. Always be true to yourself and your brand, and be in constant communication with your viewers.

Develop quality content, make thumbnails to grab viewer’s attention, deliver as promised, start videos using a strong hook, and keep things interesting. Overall, you’re creating an experience to keep your viewers’ engaged.

Did you like my post on “How to grow a YouTube channel?” Did you try any of these in your videos? What results did you get?

Top 5 Tools To Get You Started on YouTube

Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.

1. VidIQ helps boost my views and get found in search

I almost exclusively switched to VidIQ from a rival in 2020.

Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!

2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos

I have been making youtube videos on and off since 2013.

When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.

Big mistake!

I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.

That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.

Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.

3. Rev.com helps people read my videos

You can’t always listen to a video.

Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.

This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.

Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.

A GREAT way to find an audience and keep them hooked no matter where they are watching your content.

4. PlaceIT can help you STAND OUT on YouTube

I SUCK at making anything flashy or arty.

I have every intention in the world to make something that looks cool but im about as artistic as a dropped ice-cream cone on the web windy day.

That is why I could not live on YouTube without someone like PlaceIT. They offer custom YouTube Banners, Avatars, YouTube Video Intros and YouTube End Screen Templates that are easy to edit with simple click, upload wizard to help you make amazing professional graphics in minutes.

Best of all, some of their templates are FREE! or you can pay a small fee if you want to go for their slightly more premium designs (pst – I always used the free ones).

5. StoryBlocks helps me add amazing video b-roll cutaways

I mainly make tutorials and talking head videos.

And in this modern world this can be a little boring if you don’t see something funky every once in a while.

I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.

I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the StoryBlocks website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.

They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

Affiliate Marketing for Beginners: Guide to Make Money Online

Revenue from affiliate marketing programs appears to be growing at 10% with no signs of slowing down.

The industry is worth $12 billion and has opportunities for one and all, with over 81% of brands relying on some affiliate marketing program. That is why I have pulled together this affiliate marketing for beginners guide.

Affiliate marketing can help you make money or sell your project alongside traditional marketing. If you haven’t already jumped the bandwagon, consider knowing what affiliate marketing is and how to get started.

We’ll answer all your questions in this affiliate marketing for beginners guide and help you earn money online.

Let’s get started:

Affiliate Marketing for Beginners: Guide to Make Money Online

What is Affiliate Marketing?

Let’s refer to the affiliate marketing definition. 

It can be defined as getting paid a commission to help other companies sell their products or services. In simple words, you will make money (commission) whenever you succeed in selling an item, including digital goods.

Unlike traditional selling or marketing, affiliate marketing is digital. You advertise online, and all your buyers are on the internet. 

Affiliate Marketing for Beginners: Guide to Make Money Online, affiliate income tubebuddy

How Much Do Affiliate Marketers Earn?

Affiliate marketing is a rewarding field, and almost everyone makes money here. You must, however, be patient if you want to make a decent amount of money working as an affiliate marketer.

If you search the web, you will find affiliate marketers who make about $100,000 per month by selling affiliate products online. However, not everyone’s lucky; some people only make about $100 monthly.

The truth is that it is a competitive industry. You must invest time if you want to enjoy the benefits. It can make you a millionaire, but this will take time to happen.

Many affiliate marketers lose money when they start. You will make errors initially and may have to spend money to get started. It can take a while to break even. We’ll talk more about it later in this article.

It takes most affiliate marketers 9 to 12 months to break even and make a profit.

Working with a professional and having access to the right help can make this process easier. You’ll know what not to do to make money.

The average affiliate marketer makes about $1,000 per month. It can, however, be challenging to correctly predict how much you will make as an affiliate as it depends on several factors, including your experience, niche, and marketing budget.

Affiliate Marketing for Beginners: Guide to Make Money Online 1

How Does Affiliate Marketing Work?

Affiliate marketing involves buying and selling, but you do not have to purchase a product to participate in affiliate marketing. 

The structure is built on genuine relationships and transparency and not one-off transactions. Here are a few elements to know about if you want to know how affiliate marketing works:

The Product: This term is self-explanatory; the product is what you will sell. It can be a physical item or a digital good. 

Each product comes at a price that may be fixed or variable. 

The Merchant: The term refers to the vendor, brand, seller, or creator. Simply put, the merchant is the party that creates or manufactures the product you sell. The merchant can be a big brand like Adobe or a small firm that produces local soaps. 

The merchant can also be a single seller like Trajan King, who offers online courses

The Publisher: Also called the affiliate, the publisher can be an individual or person (you) who sells a product. Publishers use a variety of techniques to make a sale.

We’ll discuss the techniques publishers can use to sell a product later in this article. 

Affiliate Network: Since manufacturers do not always sell a product directly, you may need to turn to an affiliate network like ClickBank. They work as an intermediary between merchants and publishers.

These networks work with several brands, giving you access to several products and services under one roof. It is imperative to choose the right affiliate network.

The Consumer: The consumer is your target audience, who will purchase the product. Remember that you will only profit when there’s a successful sale. The job of every publisher is to find as many buyers as possible. The more sales you have, the more money you’ll make.

The Commission: This is the amount of money you will make during a successful sale. The commission depends on products and networks or merchants. It can be as low as 1.5% or as high as 40%. 

If a product sells for $40 and the commission is 10%, your profile will be $4. However, the network may charge a small fee for its services.

So, how does affiliate marketing work? You will have to find an affiliate network or brand looking for affiliates. Once approved, you will get a custom link that you will have to market.

Each time a consumer opens a website using your link and makes a purchase, you will earn a specific commission. This commission, however, can take a while to reflect in your account as orders can take weeks to get confirmed. Brands also have to take care of the ‘return’ window.

How To Work Home for Beginners 6

How do you get started with Affiliate Marketing?

Now that you know how affiliate marketing works, it is time to become an affiliate.

Here’s a step-by-step guide on how to get started with affiliate marketing:

  • Choose a Niche

The first step is to choose a niche. If you already have a website or virtual presence,, it is best to stick to a niche relevant to your audience. For example, if you have a social media page about health and fitness with 500,000 followers, then it is best to choose health and fitness-related products to market.

If you want to create a new website,, you will have to choose a profitable and easy-to-manage niche. However, remember that it is not only about choosing a niche; you will also have to select suitable products.

Consider the ‘beauty and fashion’ niche; it is a popular option with several products, including beauty products for men, makeup products for women, etc.

We have covered the five best niches for affiliate marketing later in this article with some great tips on choosing an appropriate product. Keep reading for more.

  • Find an Appropriate Affiliate Program

Once you have selected a niche, it is time to decide how you wish to approach it. You can directly work with the manufacturer or choose an affiliate program. Each option has its perks and cons.

Working directly with the seller may offer you more money since you will not have to pay network fees and other charges.

Moreover, networks may also have stringent requirements, such as a specific number of followers, before you can sign up. But, there are various advantages of working with a network.

First of all, you will have access to many products under one roof. Top affiliate networks have thousands of products for partners to select. This makes management more accessible as you will not have multiple accounts to market various products.

Plus, affiliate networks are also known for ease. They offer insights and analytical tools that make marketing easier.

Lastly, affiliate networks offer more security. If you search the web, you will find several brands offering affiliate programs. While some are reliable, others are only out there to rob you.

Working with a reputable network reduces the risk of scams, as networks typically only include brands or companies that are safe and reliable.

Affiliate Marketing for Beginners: Guide to Make Money Online, create an online presence, alan spicer youtube

  • Create a Site or Utilize Your Online Presence

Since affiliate marketing involves selling online, you will need a solid virtual presence to make money online. 

The first step should be to create a website, or in my case, a YouTube channel, that can help people find what you’re selling. It should be in the same niche as the product you’re trying to sell. You can opt for an e-commerce store but that may not be the most effective option as it can be hard to rank online stores.

We suggest you start a website dedicated to the product and post content like blogs and reviews. Since about 97% of people read reviews before buying a product, posting such content can effectively find buyers.

In addition to a website, consider creating social media pages as well. You have various options including Facebook, Pinterest, LinkedIn, Twitter, and Instagram. Since it can be challenging to be active on all social media platforms, we suggest you stick to one that houses your audience.

LinkedIn, for example, can be a great pick if you offer producers for executives, such as hiring services. Similarly, Instagram can be a great option for selling fashion and beauty products since it’s popular among makeup artists.

  • Market What You’re Trying to Sell

Merely having a social media account or website is not enough; you will have to market what you’re trying to sell. You can have the best product in the world but no one will buy it if they’re not aware of it.

Affiliate marketers use a variety of techniques to market products. Some use paid options, while some stick to free ways to market affiliate products.

The company you’ve joined hands with may have a manual on marketing its products. Affiliate networks are also known to offer marketing materials, including banners that can be placed on your website.

In most cases, you will be given a code or unique link to include in your marketing content so that the website can track your users. Using generic links or product names will not give you any results, as the system cannot link a sale to your account.

Some affiliate networks and companies are very stringent about the marketing techniques used. Could you make sure to go through the terms and conditions so that you do not get into any trouble?

You must know about the product you are trying to market or sell. Buyers may have many questions regarding your product, including its benefits and use. 

Not being able to answer their questions can cause them to look elsewhere; hence, get educated and get your hands on what you’re trying to sell so that you’re fully aware of what it’s capable of.

affiliate marketing, build your audience, youtube subscriber growth

  • Build Your Audience

Now that your site is running, it is time to build your audience. Remember that marketing is a continuous process. If you stop trying to sell and gain more views, someone else will dethrone you.

Competition is tough. Never take things lightly, and continue to put your best foot forward so that you can sell more.

Your website must be user-friendly. Remember to make it easy for people to give you money. Connect with your audiences and work on building relationships. Relationship marketing can help find success as an affiliate marketer.

  • Earn and Withdraw Money

Now that you’ve started selling, you will earn money. It can take new affiliate marketers months before they have enough money to withdraw. Also, some networks will keep your money for security purposes before releasing it.

Since affiliate marketing involves real money, you might be required to submit identity documents such as your driver’s license before you can withdraw cash. Hence, use true and real information to sign up for an account. Using fake information can get your account blocked.

content is king

How Can I Become a Successful Affiliate Marketer?

Everyone wants to be an affiliate marketer and make money, but only some find success in this field. Here are a few things you must keep in mind to become a successful affiliate marketer:

  • Choose the Right Product

This is the most crucial step because you will never be able to find success if you do not choose the right product. 

The term ‘right’ is ambiguous as what works for someone else may not be suitable for you. Here are a few things to consider when selecting a product:

  • The Demand

Technically, there’s a demand for almost every product out there, but some have more buyers than others. It is best to stick to a product that’s heavily in market so that you do not have to work hard to find buyers.

You can look at tools such as Google Trends to know more about what’s in demand and what isn’t. Also, remember that some products are not in demand throughout the air. 

Air conditioners, for example, usually sell well during the hotter months. If you choose a product that only sells a few months of a year, you might be unable to make a decent amount of money throughout the year. 

  • The Price

Since you will only get a small percentage of the selling price, paying attention to this factor is very important.

Expensive products typically offer more money, but there may be better options since it can be hard to sell expensive products.

Think about shoes; a pair that costs $1,000 and pays a 2% commission will earn you $20 per sale. Since the price tag is very high, you might only be able to sell up to 12 units per month, which means you will earn a commission of only $240 per month.

On the other hand, if you choose to sell a pair that costs $100 and pays a 2% commission, you can sell 150 pairs in a month due to high demand.

Your commission will be $300. This example shows that commission for each unit is higher for expensive products but the overall profit is usually higher for more affordable products.

Always choose a product according to your buyers. If you think they can afford expensive shoes,, you can stick to $1,000. Otherwise, work with more reasonable brands. 

  • The Competition

Affiliate marketing networks carried out over 170 million transactions in 2017. This does not only show how big affiliate marketing is but it also highlights how stiff competition can be. Everyone’s fighting for a share of the pie. 

Cutthroat competition can make it difficult for new marketers to make a mark in the field. If you’re still finding a foothold,, try to find a niche or product that is not very competitive. 

  • The Commission 

As mentioned earlier, the commission is variable and can be between 2% to 40%. Big names like Amazon offer low commissions but a vast number of products. It’s also easier to sell Amazon products since the company provides international delivery and buyers also trust the brand.

Do not run after high commissions. A lot of companies that offer very high commissions are either scams or unreliable. It can be hard to convince buyers to purchase a product that has been manufactured by a company that nobody knows of. Hence, be responsible.

Affiliate Marketing for Beginners: Guide to Make Money Online 3

  • Select the Right Platform

Do not blindly select a platform. The first decision is between the official site or affiliate networks. If you are going for the latter then select options that are reliable.

Not all affiliate networks accept users from all around the world. Also, some may charge a joining fee or commission on every sale. A very important factor to remember when selecting a platform is the cookie period.

Most buyers will not make a purchase right away. They’ll go to multiple sites and compare products for a few days before they finalize a purchase. Affiliate networks take this period into consideration and offer a ‘cookie period’ that is usually between 20 to 60 days.

If a user reaches a product via an affiliate link through your site and makes a purchase within the specified period, it will be considered a sale and get credited to your account. The higher this period the better it is.

  • Make Sure to Market Properly

Do not make the mistake of neglecting this factor. You can use a variety of techniques to market products. Here are some of the most popular choices:

  • SEO, since about 51% of traffic is organic. But, get ready to spend a lot of time on SEO as it can take websites a long time to rank well.
  • Email marketing, after all, it still offers an ROI of up to 4,300%. You will, however, need a solid email list to make use of this method.
  • Social media because it influences about 74% of shoppers. Plus, buyers tend to trust reviews found on third-party sites.
  • YouTube as it is now the second largest search engine and a lot of people love to watch videos about how to use a product before they purchase it.
  • Website because it can help users find you. Post a variety of content on your site including blogs, infographics, podcasts, etc. Make sure to include a search function on your site and have a mobile friendly website since about 5.16 billion users now have mobile phones and most of them use mobile devices to access the web.

You can use all these marketing methods and compare what works for you. Once you find the option that offers the highest return, stick to it.

google analytics for blogs

Do I Need Money to Become an Affiliate Marketer?

Technically speaking, you do not need money to become an affiliate marketer. However, it can be very difficult to be a successful affiliate marketer without spending a penny.

Here are a few expenses you may have to incur:

  • Get a Website –  starts as low as $150 per year

A website is not a must to become an affiliate marketing but it can increase your chances of finding success. Plus, some affiliate networks have it as a prerequisite.

You can get a free website but a .com or paid domain looks better. It will cost you about $10 per month. Avoid cheap or free hosting servers. They have limitations and they’re also insecure. Spend about $100 on hosting per month.

The next step is building a website. You can use WordPress and other such platforms to create a free site. If you want a kickass website then you’ll have to hire developers. This can cost you between $100 to $1,000.

Come up with a unique name and get a logo. You can create free logos online or hire a designer to get the job done for you. It can cost between $5 and $100.

  • Create Content for Your Site –  starts as low as $200 per month

You must post regular content on your site. It can be in the form of blogs, videos, or podcasts or a mix of all these.

You will not have much to worry about if you can create your own content. The articles must be informative, long, and SEO friendly. Consider including graphics as well since posts that contain images tend to get more likes, shares, and engagement.

Post at least twice a month to ensure your visitors have something to come back to. Plus, you can make money blogging if you play it right.

In addition to your website, you will also have to take care of your social media pages. You must post at least once a day so that engagement can be maintained. 

You can use your mobile phone to click photos or make videos. Some marketers also opt to invest in professional cameras to get high quality content for their pages.

You can handle this all on your own but it can take about 10 to 20 hours per week since managing a website and social media is a full-time job. If you’re too busy you can consider hiring a manager or content creator to take care of the job. They’ll charge anywhere between $8 to $20 per hour.

  • Hire an SEO firm –  starts as low as $500 per month

You will have to hire an SEO agency to rank well on search engines. This is important because about 71% of users do not go beyond the first page when they look for a product or service online.

SEO is technical and includes a lot of elements such as backlinks, inner links, keywords, etc. Companies charge between $500 and $5,000 per month for SEO services. 

Look for a provider with experience in the business so you can increase your rate of conversion and sell more.

  • Advertise Your Content – starts as low as $5 per month

Affiliate marketers have the option to advertise on Google, Facebook, and other such platforms. It’s a quick way to reach buyers but such campaigns need to be designed with care because you will not get good returns if you do not target the right audience.

You can hire professionals to manage your accounts. They usually charge a percentage of the total advertising budget. Find an option that offers the best returns.

Affiliate Marketing for Beginners: Guide to Make Money Online 4

Which Is The Best Affiliate Marketing Niche?

Since there are a lot of niches out there, it can be very difficult to pick the right one. To help you become an affiliate marketer, we have highlighted five of the best niches:

  • Health and Fitness

You can sell supplements, gym equipment, gym memberships, and fitness eBooks. Commissions are in the range of 20 to 40 percent.

  • Wealth and Money

This is a very popular niche. You can work with trading companies, finance gurus, and investment firms. The commission can be up to 50% but competition is very stiff in this niche. 

  • Fashion and Beauty

The industry is worth $2 trillion and has a lot of potential but commission is low – between 3 and 10 percent.

  • Gaming and Software

With a CAGR of 12%, this is one of the fastest growing fields. It offers very high commissions – up to 30% – and gives a chance to sell a variety of software in multiple niches.

  • Hobbies and Survival

This one includes all kinds of hobbies such as fishing, golfing, flying, and painting. Commissions vary based on products but the option is very lucrative due to the huge number of options out there.

These are some of the best affiliate marketing niches. Make sure to pick one that fits you the best.

Affiliate Marketing for Beginners: FAQ

Here are some of the most commonly asked questions about affiliate marketing:

Affiliate Marketing for Beginners: Guide to Make Money Online 5

#1 Can an affiliate work with several companies?

Yes, you can, there are no limits on the number of affiliate networks a person works with.

#2 How many followers do I need to become an affiliate?

This depends on the network or website you’re signing up for. Most require at least 5,000 followers but some can be more demanding. 

#3 Shall I tell people if I am an affiliate? 

Yes, the Federal Trade Commission requires affiliates to disclose if they get compensated for promoting a product or service. Not doing so can get you into trouble. 

#4 How much money will I make as an affiliate marketer?

You can make between $100 to $10,000 per month depending on your audience, product, and other such factors.

#5 Which is the best affiliate network?

Some of the best affiliate networks include ClickBank, ShareASale, CJ Affiliate, Amazon Associates, and Rakuten Marketing. Compare all these options and pick what fits you the best.

#6 Can I sell outside of the internet?

You can market the product outside of the internet but all purchases must be made online.

#7 When will I get paid?

You will get paid when you reach the minimum threshold that can be as low as $50 or as high as $500 depending on the platform you’re working with.

#9 Can affiliate marketing be a substitute for a full time job?

While there are people making a lot of money as an affiliate marketer, the truth is that it may not be a safe substitute for a full-time job because the amount of money you’ll make per month is never guaranteed.

Ready to work as an affiliate marketer? Check our blog section for tips and get in touch with us to find out more about how we can help you.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE MARKETING YOUTUBE

Crazy YouTube Stats : Views, Money, Users, Traffic & more!

I was searching for something on the Internet and I casually saw a video of it on YouTube. It was then that it hit me. YouTube has been around for 15 years, can you actually believe that?

Each day more than a billion hours of content is being watched by people that generates billions of video views. 5 billion of the world’s population has mobile devices and this constitutes about 70% of the website’s watch time.

It was founded on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim all ex-PayPal employees. They funded it with the incentives they received when eBay bought PayPal. It was later acquired by Google for a cool $1.65 billion on October 9, 2006.

Let me provide you with a perspective on what this social multimedia platform has unleashed on us within the last 15 years. Below, I’m going to provide you with some of the best figures, facts, and statistics gathered from around the web about YouTube.

youtube stats infographic

General Stats About YouTube

  • There are over 2 billion monthly regular users
  • It is the world’s 2nd biggest Search Engine
  • 37% of mobile global web traffic
  • Mobile constitutes 70% of watch time
  • Localized for 100 countries in 80 languages
  • 60% of people favour watching online videos to live TV
  • 51% people visit the website daily.
  • 600 hours of content uploaded every minute.
  • 1 billion hours worth of content is watched each day.
  • People watch videos for entertainment and relaxation.
  • 79% of internet traffic accounted by online videos.

Summary: By looking at the above information you can see that not only is YouTube a very popular video platform, but it commands 51% of all visitor traffic and 37% of mobile web traffic globally.

In 2019, 600 hours of videos got uploaded every minute. This is a substantial increase in the video content consumption cravings for web users.

Videos tagged as music, entertainment, people and blogs were the ones to collect the greatest view shares in 2018. In recent years user-made content made some of the significant Internet buzzes.

YouTube started as a medium for original videos. It set up a new creative category for content makers drawing huge viewers to their screens and they subsequently became celebrities themselves. The site’s other chief approach is providing corporate media like official music videos that goes viral within hours and reaches 200-300 million views in a few days.

Crazy Stats about YouTube

YouTube Demographics Stats

  • The website’s videos reach to a greater degree 18/19-year-olds than any TV network.
  • For millennials, it makes-up for about 67% of all video online activity.
  • 2/3rd of the millennials use the website to search and find instructional videos on any topic or niche that you can think of.
  • YouTube also appeals across various age groups in US.
    1. 81% for 15-25 years, 71% for 26-35 years, 67% for 36-45 years, 66% for 46-55 years, 58% for 56 and older
  • It reaches 90% of US families earning over $100,000 in income annually.
  • During a normal month, YouTube will reach 95% of web users over the age of 55.
  • More than 50% of the viewers are female

Summary: Looking at these numbers, it is no surprise YouTube is a jumping-off point for influencers. It is also a mighty income-generating machine for Google and parent Alphabet.

In 2019, it produced ad revenues of about $15.15 million globally. This accounts for roughly 9.4% of Google’s annual gross revenues. Brands and companies are devising ways to profit from YouTube’s huge audience, and have now begun to upload videos to their brand channels. In the US alone, Hulu, Target, and Samsung are some of the top advertisers on YouTube with regards to display ads, launching skippable videos, impressions, and other formats.

YouTube advertising is expensive when comparing social media networks, but it pays off. This is why brands and companies expect to see an increase in YouTube usage for ads in the coming years.

google analytics for blogs

YouTube Marketing Stats

  • It is the 2nd most watched website to upload videos for businesses.
  • It is the 3rd most watched network for marketing influencer videos.
  • 2/3 shoppers mention videos as an inspiration of purchase decisions
    • 90% of these consumers discover something new by using YouTube.
  • About 1/2 half of the marketers have invested in YouTube advertising.
  • A YouTube mobile ad will engage viewers 84% more when compared with TV ads.
  • Users have viewed more than 50,000 years worth of product reviews since 2016.
  • Users are 3X more likely to view a video tutorial than read the steps to do it.
  • 80% of customers who viewed video for purchase ideas said they did that at the start of their customer journey.
  • The amount of SMBs promoting on the site has doubled since 2016.
  • Comparing digital channels, YouTube is the 2nd-most influential for purchases.

Summary: You have a lot to grasp here. I’ll start from the top. Regarding businesses, it is the 2nd most watched website to upload videos. Facebook, on the other hand, is still the king. For best results, I’d recommend uploading on both networks.

I would advise you to analyse your audience information. Even if it seems everybody on the Internet uses both platforms, you have a great chance of attracting unique visitors for each. If you are able to optimize your videos on both video-sharing networks, you will draw in a consistent flow of qualified leads.

Crazy Stats about YouTube 1

YouTube Traffic Stats

  • 4 billion videos are seen each day everyday
  • More than 800 million unique visitors every month
  • More than 3 billion hours of video watched every month
  • What the major 3 US broadcasters produced in 60 years is uploaded in a month
  • 70% of website traffic comes from outside the US
  • It is localized in 100+ countries and across 80+ languages

Summary: Looks like a lot of traffic for a video sharing website and still there are no traffic jams. All of this is feasible because of the ease with which videos can be uploaded, tagged, and marketed to people. This is also possible because the uploaded content can be easily searched making it the second biggest search engine after Google.

Data, data, data is the only thing I will say here. Optimize your content based on the latest trends that prevalent online and it will become viral.

YouTube Partner Program Stats

  • YouTube partner program was created in 2007
  • Has over 30,000+ partners from 27 countries globally
  • The company pays millions of dollars every year to its partners
  • Thousands of partners make six figure incomes each year
  • Partner revenues have doubled for four straight years
  • There’s now more than a million YouTube Partner Program members

Crazy Stats about YouTube 2

Summary: YouTube’s Partner Program (YPP) gives creators better access to YouTube’s features and resources. You get access to the Creator Support Teams, Copyright Match Tool, and monetization features.

To be eligible for the YPP, you’ll have live in a region or country where it’s available, have over 4,000 public valid watch hours in the past 12 months, over 1,000 subscribers, and have a linked valid AdSense account. The YPP provides you with the necessary tools and features to monetize and promote your account.

YouTube Money Stats

  • More than 3 billion video views are monetized globally every week
  • AdAge’s Top 98 out of 100 advertisers have run ads on Google’s Display Network and YouTube
  • Thousands of advertisers are using TrueView in-stream ads
  • 60% of TrueView in-stream ads can now be skipped

Summary: The first ads on YouTube appeared in August 2007. Nonetheless, YouTube is secretive about ad revenue. It is crucial to remember that most channels are monetized through AdSense earnings.

The more famous your channel is, you’ll have a wider range of money-making methods available to you. You can command significant sums of money from endorsements, sponsorship, product placements, and other merchandise.

YouTube Product Metrics

  • There is more HD content available than any other online video website
  • You can view thousands of full-length motion pictures on YouTube
  • 10% of all YouTube videos are available in HD
  • YouTube mobile received more than 600 million views each day
  • 70% of the total views comes from mobile devices
  • Mobile ads are more likely to be watched than TV ads by 84%
  • In 2019, content creators posted more than 50,000 videos using “Day in the Life” in their titles
  • Average durations of top viral videos in 2019 compared to 2010 were over 9.5X longer.

Summary: These above stats just prove how powerful the platform really is. Although, you will get all types of videos, more and more videos are being uploaded in HD.

YouTube is ideal to reach a young audience but it also engages viewers across all age groups.

You should add YouTube Live to your content strategy as many people are not looking forward to seeing live videos.

Final Verdict

These are really crazy numbers. If you are just a simple YouTube viewer who wants to know the stats behind these online videos, I hope the above stats have impressed you.

Many of us use YouTube’s app or website daily. From the above data points it is clear that it is an integral part of our lives.

I have covered the basics here, and if you want to add more to these crazy facts just post them in the comments section below. Show us some love and share this article with friends and family so they can also know these crazy YouTube stats.

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DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SOCIAL MEDIA TIPS & TRICKS YOUTUBE

Best Places To Share YouTube Videos For More Views

You have a YouTube channel all up and running and you’ve been uploading your new YouTube videos and content to your channel, but the views aren’t coming? Need help with the best places to share YouTube videos for more views?

Sharing your your YouTube videos on social media can be a great way to boost exposure, grow your audience and seed links back to your videos. The more social networks you can post to the more likely you are to figure out what social platform is best suited to your content. Try Instagram, Reddit, Forums, Facebook Groups, Mix and learn what works best for you, then double down.

Time to set the foundations for finding the best places to share YouTube videos for more views.

Best Places To Share YouTube Videos For More Views

First things first you need to ensure you’ve set your channel up correctly and that you’ve followed my 10 steps to promote your YouTube channel.

Once that’s completed it’s time to share your videos. You can create the content but if you don’t tell people where to find it you may as well be talking to yourself.

Here are the best places you absolutely must share your new YouTube videos after clicking publish:

Utilise your social media channels

Whether you’re a standalone YouTube vlogger, or you’re using videos and blogging separately, you should have all your other social media channels aligned, I recommend having at least a Twitter, Pinterest, and Instagram.

share on social media

Whenever you publish a new video on YouTube make sure you share it across all your channels. It is important you tailor the content, embed the videos but leave your audience wanting more.

Different types of people utilise different social media channels, but the key is to drive them to your YouTube channel so make your content enticing, show clips from the full video, and make clear click-through. These are call to actions will obvious value explained before they click on the,

As your channel grows, your promotion should grow too.

The most important place to share your YouTube videos is on your other social media channels, on a regularly basis. There are hundreds of social media schedulers available to help you with this such as Hootsuite or SocialOomph.

I recommend using a social media scheduler as you can then plan and set how often you would like a specific video to be repromoted on your social media channel. I personally use MeetEdgar to push out 30-40 social media posts every day.

Share YouTube Video in Facebook Groups

I thought Facebook deserved its own section.

share youtube videos to facebook

I personally think Facebook is an excellent tool for increasing your YouTube video views, they have a YouTube uploader which means the views go straight to the video without your audience having to leave Facebook.

One thing you can also do on Facebook is join niche groups and pages, this gives you an opportunity to share your videos and leverage your content.

Make sure what you’re sharing is useful and relevant to your viewers, but lets say for example you’re making a YouTube channel about cleaning, there are hundreds of Cleaning Facebook groups with an active audience who would be  interested in your video.

Make sure you read individual group rules regarding self-promotion, but most are happy for you to share useful content within their groups.

If you need help in making your videos look great, or promoting your videos on social media, check out my resources page, for some great tools and equipment guides.

Guest Posting to Get More Views

Look around your Vlog niche and start making friends.

how and where to host a new blog

Is there anyone who’s open to a guest blog / vlog? Anyone who you could do a promotion exchange with?

By working closely with people in your niche you can access their audience too. There are enough people to go around especially in terms of YouTube views.

If people are watching a video in your niche chances are, they would also be interested in your content. Send people a message and see if you could host a guest video or write a guest blog for them which will in turn promote you and your YouTube Channel.

Mix Your YouTube Videos

Mix used to be known as StumbleUpon, it still has excellent reach and is extremely easy to utilise, just download the add on to your browser and ‘mix’ your content.

Best Places To Share YouTube Videos For More Views 1

This basically adds it to a database of content, if a person has selected interests that coincide with yours whenever they click the mix button, they have a chance of arriving at your content.

If they enjoyed your content, they would then remix this. The more people like your content, the more people the algorithm will push your content too thus increasing your reach and views.

Reddit

Like Facebook groups, reddit is subdivided into lots of different categories and niches, it makes sense for you to create an account and engage with niche groups like the YouTube content you are creating.

Best Places To Share YouTube Videos For More Views 2

There are general video subreddits you can push your video to, but the smaller more niche groups should provide a better audience.

While the users of each forum maybe smaller the value of that audience is higher than someone without a continued interest in your videos, they’re more likely to subscribe and stick around to see other content

YouTube Ad Network – Use YouTube Ads To Get More Video Views

While I would not recommend throwing money at ads in the beginning, it can be an advantage to get the ball rolling with a new video.

YouTube own integrated ad network works out at 2p per view and these are genuine people and real viewers not bots.

Best Places To Share YouTube Videos For More Views 3

This can also trigger a spiral, if the viewers you have promoted to like your content they could share it further and subscribe so play around with the ad network and see if you feel its worthwhile for your business or not.

Most importantly create good high-quality content that people want to talk about, they want to share with friends, and they want to see more of.

You can publish and share a hundred times over but if the content isn’t watchable, interesting or provide ‘something’ for your audience they’re unlikely to return so make sure you hone in on your content skills and the rest should follow accordingly

Where do you share your YouTube videos? I love to embed them into my blogs – Maybe its time for you to start your own blog! – Here is an article I wrote to explain how to start started with blogging.

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO MAKE MONEY ONLINE

How To Start A Business with No Money (Step by Step Guide)

Are you looking to start your own business? To start a business with no money is hard and is definitely something that takes time.

I don’t mean 7 hours in the bath soaking like a prune “time” – I mean months of foundation and years of grind, reinvestment and research on the job.

So how do you start a business with no money?

Pick a niche that you are going to live in for years to come. A topic you know and can talk about in fine detail in blogs, videos, phone calls and meetings for hours on end. Over time you will build your reputation, leading to long term success. Lead with value and have patience.

As long as you have the love for the business, the passion for its niche and the ability to delay gratification enough to reinvest the money then you will go far.

Here are nine steps that you should follow to get the best startup possible.

pick a business niche, start a business with no money

Make sure that you’re picking your niche.

This is the core focus of anything, whether it’s YouTube, a career, a long-term goal, or in this case a business.

It needs to be something that you truly love. Because something that you have been educated to, that you really hate, can only carry you so far.

Love and passion will get you up at six o’clock in the morning.

Love and passion, and the absolute thirst for that specific business, is what will drive you through when that customer cancels on you, or when you’ve had that hard day, or when you’re scrambling around for that extra bit of money in the early days.

The love and the passion of your niche is what will make you want more. More of that niche, more of that business, more in general just going forwards.

How To Start A Business with No Money (Step by Step Guide), pick a niche

I love business, and I love social media, and I love YouTube, that’s why I’m constantly reading new books. I binge Gary Vaynerchuk and many other entrepreneurs – reading and listening to in audio books.

I use Audible to hunt out all of the best stuff. You can do the same too, they even give away free audiobooks to new people, but it’s that thirst for that knowledge, that love of that thing, which will drive you to read more books, that will drive you to educate yourself more, which will drive you to make that content, which will drive you to share it, or sell it to someone.

Because if you’re not passionate about something that you’re selling, if you don’t care about the thing you are selling, whether it’s your face, your personality, your brand your services or product, if you don’t care people can see straight through you.

You Might Need To Start A Business As A Side Hustle

When I first started my own business I was working in security. 12 to 14 hour days, every day. I’d get up in the morning, travel for an an hour and a half to work, an hour half to travel back.

I was tired, I was exhausted, but I knew that security wasn’t going to be my career, I wanted something at that time in the web development world.

Side Hustle

I wanted computing, I wanted design. So in the hours when I finally got home, or I was very lucky, on the hours that I worked on a night shift, where all that pay attention to was the CCTV cameras, I took my laptop in and I worked on myself, my side hustle, my passion.

This was back in the day, the dark days when Wi-Fi wasn’t free at every coffee shop and a corner shop.

So unless you could hijack somebody’s Wi-Fi network, or connect to a network that gives you Internet via the cable – you were screwed.

How To Start A Business with No Money (Step by Step Guide) 4

So I had to buy that a little mobile data dongle. A pen drive sized usb stick that would give you half a Gigabyte of traffic for the month and cost £40-50 pounds. and it was it was appalling. It never truly connected, the signal was absolute shit. I mean this is the birth of 3G, it was terrible.

However the point is – if you can use that downtime.

If you do a 9am-5pm, and you’ve got kids. Why not start working the 7pm-1am shift on your side hustle?

Yes you’ll be tired! But you’ll have that passion, you’ll know that that drive, those extra hours, are on you, in you, on your business. This is your time to build your brand.

Maybe you really love real estate, and you want to be in real estate, that’s your own business, and you work in real estate, why not start writing blogs about real estate. Do your research!

Go out there and learn some things. Push your reputation outside of the company that you’re in. This will be your parachute when you leave. This is your reputation, this is your proof that you know what you’re talking about. You could blog on LinkedIn, build connections, grow your influence out there.

Do you have your own website to anchor your content?

Share your blogs in multiple places, it builds you as an individual outside of your specific company, and it preps you for the future, because right now you’re starting of your business, could be your side hustle that expands. Maybe you’re lucky and you have enough money or backing behind you to start full-time.

share on social media

Live lean, no silly spending. You might have the money to start, it may have been your parents, it may have been some kind of inheritance, you may have been lucky and been invested in. Don’t be stupid, this is money for you and s good source to start your own business. Don’t go out and buy silly watches, don’t go out and buy a stupid car just to impress people, that’s not how this works.

You need to live lean, think sensibly, spend sensibly, put your nose to the floor and grind that brand.

Working your side hustle is a short term fix to build your brand. If you’re full-time, even better, you’ve got those 16, 18-hour days to really pour in that content, really pouring that brand, really reach out to people. And something that I can’t express enough, if you are full-time straightaway don’t get lazy!

Investing In Yourself

This is paramount, I can’t express it enough.

Over the last 10 years many things have changed within technology in social media. YouTube was a mere fledgling 10 years ago, and now it’s the juggernaut that’s threatening to turn off all of your normal mainstream TV.

10 years ago mobile phones were pointless and dumb, now they rule the world, and you can run a business from a smartphone.

10 years ago many of these social media platforms didn’t exist at all, you was shuffling around MySpace, and promoting yourself on Friendster.

keep learning

Invest in yourself and your future, by learning. Help yourself to start a business with no money by building your knowledge. Constantly listen to the expert, constantly read books, constantly build skills, because it’s that tool kit that will help you in the long run.

When I first started in web design I pretty much a one-trick pony. I could sell, and I’m okay with online social medias through open source software. I was good with forums and networking, keeping my eye what is new. That was the emergence of the social media network.

I could chat I could talk, I had the gift of the gab, and I could show people how to set up forums and blogs, and that was kind of it. I know in the long run if I’d learnt to code, and learn to design and stuff like that, that could build my future, and that can build yours right now.

There’s nothing stopping you going to a library. There’s nothing stopping you googling online, or finding YouTubers that you can listen to, expand your brain, try new things. Or if you are making money, there’s nothing stopping you paying a little bit of money to go on an accredited course.

fake business gurus

I don’t mean these charlatans that are like “Here’s my Merc, here’s my Ferrari, this is how I made it, you can have this giant mansion too.” We know who you are Tai Lopez, calm your shit!

But if you invest in yourself it will pay out in the future, because all of the useless general knowledge that’s in my head, all of the random facts, figures, and skill sets are the things that help me think on the hoof, think on the whim, grab that gut feeling out of midair to win me that sale, or to chat to someone.

It’s that piece of knowledge that you throw into a sales pitch, and it could win you that big boy, that retainer, that thing that makes your side hustle into a long-term thing.

Before You Start Your Own Business – Get Your Own Website!

Yes, they’re not as powerful as they used to be, the whole world used to revolve around one man, his business card, and his website.

Now, it’s kind of all buzzing around social media, but you still need places to host your own content, control the narrative, and to push people. This specifically for people with a side hustle.

I have 2 active websites that I try to update regularly. That’s where I can list my services, my expertise, my testimonials, my case studies.

How To Start A Business with No Money (Step by Step Guide) 1

To start a business with no money, I can write two or three blogs a week to boost it to 150, 200 blogs a year, all that are search friendly. Blogs that help people solve theirs problems, me get found in search, and hopefully convince you that I have enough of expertise to teach you something that you didn’t know.

The plan is if I am helpful then maybe you feel indebted to me, and you share me around, link to me as a creditable source. This helps build my brand, and the stronger the brand the more you can charge in future. Building that brand could also open doors do that big pitch, winning you that customer, and in the long term maybe even securing that lifeline to cement your side hustle as a business with a heartbeat.

QUESTIONS – Should I customize my website? Can I just use templates? How much is this going to cost me?

Website customization can look great and hit the nail on the head branding wise but its not always necessary from day onw.

Customization could get you every fine minor detail, they move buttons they put your design, they hone it in your value proposition, but if you don’t have any pennies

You can build amazing websites without any coding knowledge, with templates and amazing designs from Wix.

The key point is as long as the website looks professional and isnt broken from day one, then you have a starting point!

You just need somewhere to push people. Most custom WordPress templates allow you to pick your color scheme. Many WordPress templates can have distinctive niches or styles and from there you simple start writing. If you have a little income you wish to invest in a premium YouTube template then that might get you a step closer to a unique look – but that isn’t always necessary.

Once you have a site you can establish your own writing style and build up some statistics you can share with potential clients. This is your proof you can attract and audience and could help promote their products or services.

Start A Business with No Money by Creating Content

You need to figure out what you’re good at.

Are you fantastic at writing? Are you brilliant at video? Or maybe you’re a talker? You can create a podcast?

That content is what will carry you forward. That content is what people will get to know you for.

In my case, I’m okay in front of a camera, I could talk about my passion, my love, and those videos are very luckily quite long recently, so I can turn them into podcasts, write them into blogs, and then I can share them out.

Pinterest, LinkedIn, Facebook, Reddit, Medium, Forums, Facebook Groups, Twitter – The more you share the content the larger the spider web is to catch more “flies” aka affiliate sales, product leads, video views etc

The content is what will build up your reputation.

Nobody knew who I was three years ago (probably nobody knows who I am now lol) but the difference between now and three years ago is that now I’m able to find clients, pay my bills and based on my reputation and establish stats I can build my income streams month on month.

All this from the proof built from my blogs, YouTube channel, Testimonials and leading lead with value.

However, if I DIDN’T start making content 3 years ago… none of this would exist today.

How To Start A Business with No Money (Step by Step Guide) 2

Best of all this content will always be there to send me traffic, leads and clients. You can reuse it, re-share it and it show your passion and knowledge on your topic and niche.

Yes, some things will change, video quality will change, in some of my older videos I’ve got a completely different backdrop, in some way older videos I have problem with frame-rate.

But, they’re still reusable you can re-share them, and you never know, that one thing that could have turned that person’s brain onto business, three years ago in that video that you made, if you’re re-sharing it, it could still find them today!

Win you that client, that click, that money, that income, that thing that makes you full-time on YouTube. The thing that allows you to be a full-time artist, or a full-time creator!

So start creating today.

Business Outreach

Start a business with no money and you will need to reach out to people and let them know you exist.

This is your networking.

If nobody knows you, and you get a chance, go business meetings around you that you can go to in the morning. There will be networking groups that do breakfasts or evenings. Places that you can press flesh and chat.

business outreach

These can help you be found locally. Or you could try it online with chat rooms, forums, Facebook groups.

That outreach is something that gives you that additional thread that you could put in that spider web, that makes it bigger, that catches those flies.

I’m pretty much an introvert, so for me I was reaching out on things like Facebook, and LinkedIn. I reply in forums, I was posting on blogs.

These build up over time – if you are linked via your website and your name, and you leave a very intriguing comment then people might be intrigued and check you out.

This is not me telling you to spam videos and comment sections.

If you truly engage with the post, the blog, the forum, and you help them, they will remember you when they need more advice and maybe even suggest you to others in times of need.

How To Start A Business with No Money (Step by Step Guide), quora for link building

There’s a website I post on from time to time called Quora.

It’s basically Yahoo questions, they post a lot of questions, I answer a load of YouTubey questions, and then I can end up drop in my video, or they click on my name and it drops them back on my website, or my youtube channel.

You can do the same!

These outreach programs could be the way that you get into the DMs of somebody. It could be you reaching out on Instagram answering their question. It could be you tweeting at someone, or replying when they’re asking a question about your specific thing.

Gary Vaynerchuk for example, the world-renown Gary Vaynerchuk, started on twitter by simply replying to everything that had some kind of wine term in it.

How To Start A Business with No Money (Step by Step Guide), gary vaynerchuk, outreach, gary vee replies to wine tweet 2010

When people were worried about a red, or a white, or whether it’s a Rioja, or whether it’s a Grenache, he would jump in, offer them some advice, give them some links, not try and sell, just let them know that his around, over, and over, and over again, and he slowly built reputation.

That is the way that you build your audience on blogs and YouTube – one subscriber, two subscriber, 10 subscribers.

Builds your YouTube channel, build your blog, your websites, your mailing list,  and over time – your business.

Can Working For Free Help You Start A Business with No Money?

Many people see this is some kind of slave labor.

I can’t pay my bills with “exposure”

I totally agree! I’ve been in situations where I was saying to myself

Yeah, well I need to pay my gas and electric bill, and you’re giving me exposure – brilliant, Om nom nom nom nom nom nom nom!

 

Oh no I’m gonna get kicked out of my house now, ’cause that was my rent, thank you!

But there are times when exposure truly does help.

I use a website called PeoplePerHour, but there are other ones out there for example UpWork, Fiverr.

They are “gig economy” websites in which you can set up your offerings for next to nothing but slowly build a client base and reputation.

I get peanuts from it!

However, what I do get is a contacts, reviews and a chance to hone my skills in the niche I offer.

As you start a business with no money these successful sales and interactions are your practice – prepare your brain muscle, build a portfolio.

Over time those 20-30 mini sales can help you land those bigger fish. 20-30 clients willing to praise you and give you feedback that you can put into testimonials and justify your pricing.

Over the last 3  years I have landed some of my largest retainer clients through just doing something small.

You impress them, build up trust and up-sell when you get the chance. Now those clients are the vast majority of my monthly income!

Don’t get me wrong, some are dickheads, right? And that’s fine! Just remember at the end of the day if you designed logos for 20 clients, each with 3 different styles… you now have 60 examples you can display in your rapidly growing portfolio!

You could even use tools to make it easier for you to deliver those tasks – I have a load of easy to use tools on my resources page.

Reinvest Your Income – How To Grow A Business with No Money

Okay so you’ve reached out, you’ve started getting sales, started building up reputation – maybe there’s a trickle of income.

Now this is where you have to be very smart, and reinvest that back in you, your business and your skills.

invest in your business

It can be so easy to get your first pay slip, and blow it on something fancy. It can be all too easy to think this ever growing gold mine will produce clients and money forever… but you need to future proof your business.

In the first year, you’re really passionate, you’ve really got that drive, so you’re really going out there, you’re doing a lot, you’re tapping that low-hanging fruit.

Those connections you may have already known that you could pluck quite easily, quite early, but if you don’t invest in your future, if you don’t keep learning to grow your future – spider web that catches your clients disappears over time.

Very soon all that easy traffic and low-hanging fruit will just disappear, and you’ll start to starve, and so will the business.

If you wanna grow in the future, you need to invest in the future.

There’s no point in eating this year’s harvest if you’re not buying seeds to plant for next year, and next year, and next year.

Keep funneling it back into yourself.

I’m not saying don’t take an income. If you can afford to take an income and still invest into the business then do so, just be smart.

Do you really need that wage?
Could you live a little more humble?
Could you live a smaller house?
Could you use a different laptop?

You could learn to start a business with no money – You just need be a little bit more sensible and use that extra bit of money to invest in your business, to get that next customer, and the next customer, that guarantees you a future three years down the line – rather than just assuming next week will be fine!

customer care

Customer Care is Paramount!

You’ve hooked them in, they may even be one of your free clients, if you keep them happy – they will come back.

They might even up-sell or might refer a friend!

Customer care is paramount because if you upset somebody, you’re really desperate in two months time, and you’ve got a fantastic idea that you know that client would really love – you are 100% sure they will buy – if you’ve upset them, you can’t phone them anymore.

They won’t refer you to anyone anymore, and it might leave a nasty taste in their mouth that they spread faster to your potential clients.

Bad news spreads 10x faster, than good news.

Now, for the sake of your small business that you’re starting right now, reset, go back to number five – Create Content – and work your way to Customer care over and over again.

Content
Out Reach
Free Work
Reinvest
Customer Service
REPEAT

Your biggest mistake would be getting lazy – keep building – you can start a business with no money and reap the rewards for years to come!

Why not check out the five biggest mistakes I’ve made in business – so you can avoid them and grow your business faster!

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BUSINESS TIPS DEEP DIVE ARTICLE HOW TO GET MORE VIEWS ON YOUTUBE SOCIAL MEDIA TIPS & TRICKS

5 Essential Time Saving Apps for YouTubers and Video Creation

Content creators upload over 300 hours of video every minute to YouTube. That’s a lot of competition. So, to stand out and grow your channel on YouTube, you need to upload professional videos on a frequent basis with these time saving apps for YouTubers.

But, once you’ve planned the content and shot a video, the work isn’t finished yet. You still need to add graphics, caption it, get the title keywords right, and think about promotion.

There’s lots to do.

This article takes a look at five excellent tools to speed up your content creation process.

Some are free, and some need a subscription. And once you start using them, you’ll find you can reduce the time from recording to upload – leaving you more time to plan and shoot more content.

Let’s begin.

remove.bg – YouTube Image Background Remover

YouTube is a visual platform. Viewers mostly choose what video to watch next based on visual clues from the thumbnail.

Having the right thumbnail then is essential, it can be the difference between success and failure for a video. It’s not enough nowadays to use a boring still from your video.

Take a look at the image below. The thumbnail on the left has the best combination of text and visual, and outperforms the rest of his content combined.

5 Essential Time-Saving Apps for YouTube Video Creation

You need to be upfront and centre in your YouTube thumbnail. But making thumbnails takes time, especially if you need to cut-out your portrait from a cluttered background.

Did you know you can turn a 20-minute task into a five-second one with remove.bg?

remove.bg is a free online tool that cleverly removes the background from your image.  Leaving you a perfect cut-out of your picture for you to add the finishing touches.

5 Essential Time-Saving Apps for YouTube Video Creation 1

It’s straightforward to use. Drag an image onto the remove.bg’s homepage and they handle the rest.

Here’s an example.

Remove.bg - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tols for youtubers

As you can see, the image size for the free version isn’t the largest, but you can process it a little to fit the resolution that YouTube requires.

You can get a higher resolution image if you buy credits from remove.bg. For each credit you buy, you get to download 1 high-resolution image. 10 credits cost £8.00, or you can get credits cheaper by taking out a subscription.

rev.com – YouTube Closed Captions and Subtitles Service

Closed Captions and Subtitles – what’s the difference?

Closed Captions. These are a direct transcript of the audio of your video. A viewer can use them if they don’t want to listen to the sound of your video. They are in the same language as the one spoken, and a viewer can turn them off if they don’t need them.

Subtitles. Subtitles assume that the audio of the video is still on. They clarify the speech if the audio is poor or the speaker has a strong accent.  They are also used to provide a translation of speech in another language.

rev.com - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

Obviously having closed captions or subtitles on your videos help those hard of hearing or who don’t speak your language. But, there are also other benefits that land this site on the time saving apps for youtubers list.

One of the most important factors of ranking for your video is Audience Retention.  That is, how much of your video a viewer watches. Clearly, having closed captions and subtitles promotes access to your content and will help with this metric.

Another ranking benefit is that your uploaded transcription file also helps with your metadata.

The free AI transcription tool on YouTube is not very good.  And if you don’t have the time to transcribe your own videos, instead use the service provided by rev.com.

The service works on a per-minute basis and will provide the output in the .srt format YouTube prefers.

Get $10 worth of free transcription here.

kapwing.com – YouTube to Social Media Content Creation

If you’ve been a YouTuber for long enough, you know that for best results you need to promote your video after you have uploaded it.

Gary Vee is a master at teasing his content. On Instagram and Facebook, you’ll find video snippets with closed captions for easy consumption over mobile.

Gary Vaynerchuk - Kapwing - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

It’s really easy to one of these yourself, head over to kapwing.com.

5 Essential Time-Saving Apps for YouTube Video Creation 6

Hit the ‘start editing’ button and select start with a blank canvas. Then, input your YouTube video URL, and it will import it for you.

Next, using the easy controls, you can clip the section of the video you want to use, add subtitles, and then change it into the best size for where you will upload it.

5 Essential Time-Saving Apps for YouTube Video Creation 7

A great benefit is that all the processing happens at the server-side, so your laptop won’t feel like a baking tray just out of the oven when you use it.

Kapwing is free to use and even lets you produce media without a watermark by registering for a account. You need a subscription to keep all your work private, get faster processing speeds, and long term storage of your media.

A monthly subscription is $20, or you can make a saving if you buy an annual subscription for $200.

placeit.net – YouTube Intro, Outro, and Logo Maker

One way to stand out from mediocre content and show expertise is to add professional looking intro/outro animations to your videos.

An animated intro/outro that is quick and clear tells your viewer who you are, what you do, and helps with your branding strategy.

To quickly make very professional intro/outro animations, I use placeit.net.

placeit - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

There are plenty of templates to choose from; some are image-based and some are text-based, so you should find one to fit your requirements.

Once you have picked a template, you can customise it to fit your needs.   It’s easy to change colours and resize logos, so you get an intro/outro that fits your channel’s branding.

For other elements of your channel, like logo’s and banners, placeit.net works well for these too.

You won’t need to hire a graphic designer to create fantastic looking graphics. Here is a sample of the kind of logos you can use as a starting point.

5 Essential Time-Saving Apps for YouTube Video Creation 9

I picked the cupcake above, then changed the text and the central image to end up with the logo below for my new seafood venture. (OK, it’s just an example – I’ve never even eaten lobster!)

5 Essential Time-Saving Apps for YouTube Video Creation 10

As you can see, it’s easy to change the colours and text to create a professional-looking logo you can upload to your channel page.

priceit.net – costs $14.95 per month for unlimited videos, logos, and designs, or if you take out an annual subscription $99.95.

A solid gold entry into the time saving apps for youtubers list with so many tasks that you can use placeit.net for, so it is a worthwhile subscription. But if you’re on a budget, you can get all the graphics you need with a single months payment – just cancel your subscription when you have what you need.

photopea – Free Browser-Based Photo Editing Tool

As a visual content producer, you need a photo editing suite. It can be a great time saving app for Youtubers. But, there’s no need to pay for Adobe Photoshop or PaintShop Pro. photopea.com is a browser-based image manipulation tool that is free to use. It works with all the popular image formats, and even handles .psd files.

PhotoPea - 5 Time Saving Apps for Youtubers, tools for youtubers, tips for youtubers, free tools for youtubers

There are lots of reasons a YouTuber might need photo manipulation software – here are two of them:

1 – Outlining Your Thumbnails. You have possibly noticed some YouTubers using a white outline surrounding their picture on their thumbnails, it’s a good technique to make a thumbnail pop out on the page.

Here is an example made using the image we removed the background on earlier. Drag the image onto the project workspace, then add a stroke effect in layer styles.

5 Essential Time-Saving Apps for YouTube Video Creation 12

Now it’s ready for your logo, title, and branding.

2 – Making Start and End Screens. If you don’t want to pay for placeit.net to make an animated intro/outro, then you can use photopea instead. Use it to create a professional-looking branding image then edit into your video.

There are lots of templates to choose from. Pick one and edit away.

5 Essential Time-Saving Apps for YouTube Video Creation 13

They even have standard templates for promotional images you can post to Instagram, Twitter and Facebook.

Start using these Time saving apps for youtubers today to speed up your production process and make your YouTube videos look amazing. There is a learning-curve with a few of them. But, in most cases, you will be up and running with them quickly and producing professional-looking video in a shorter amount of time.

If you have any questions, please add them in the comments, and I’ll answer them as soon as I can.

And remember to check out my resources page for more useful tools discounts and links!

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BUSINESS TIPS DEEP DIVE ARTICLE TIPS & TRICKS

How Working For FREE Can Help Grow Your Brand

Working for free. Should I work for free? Should you work for free?

Working for free can be a great way to build up a brand and your personal reputation within your niche. As you work for free you would build up contentions, reviews, a ever increasing portfolio, and most importantly, improving your skills from all the practice as you do so. Working for free might not earn you money in the short term but can be a very valuable investment in your long term future earning power.

It’s become a meme over the years, if you were creative, you’ve seen it. In fact, you’ve probably been approached, and people are like…

“Hi, can you do this, this and this for me?

Great. Sure. Here’s a quote.

“Oh, I wasn’t expected to pay you. I thought you could use the exposure, you know, get out there.”

How Working For FREE Can Help Grow Your Brand

And people are thinking, yeah, there’s exposure where you promote me and exposure where I die, a cold, lonely hungry death in the middle of a field because your exposure, can’t pay my rent. Your exposure, can’t pay my bills. Your exposure is me dying of exposure. I get that. I do. I do. That’s why you need to be sensible about this. Right?

I couldn’t do the whole free thing to start with either. And it’s become much more of a thing now that I can because I have a steady income.

make working for free your side hustle

Make Working For Free Your Side Hustle

Now, working for free can initially be your side hustle. I’m not saying that it has to cost you thousands of pounds to do a project that you hand away for nothing and you have no control over. I mean that you can build upon your future by adding value, leading with value first. Your side hustle has the potential to be the base for your future business success.

When I first started doing YouTube consultancing, I set up a profile on a few freelance websites like PeoplePerHour, on Fiverr. Yes, that does technically mean that I got paid for it, but it was pittance, deliberately pittance because I wanted to attract people to me. So I could pull a few strings and build a few Lego bricks on top of my board. They are good marketplaces that can offer you a chance to practice your skills or build a portfolio. So that aside, on the PeoplePerHour website, or Fiverr for example, I sell really, really cheap logos or really, really cheap Web designs, or really, really cheap channel reviews or video optimizations for say three, four or five dollars.

The money is negligible. But, what it does do, is it gives me a chance to build up 10, 20, 30, 40, 50 examples of me doing the thing that I want to get paid for, to do. If it’s on PeoplePerHour as well then it’s an hour’s worth of work, two hours worth of work depending on how much you’re willing to sacrifice in your time. But let’s say you do 20 logo designs at a $1 each, that’s 20 bucks, that’s not really much for you. It’s a cup of coffee, or that’s your electricity to cover that laptop that made those on, but you now have 20 designs that you can put in your portfolio, 20 designs that you can then show to a new client that is willing to pay you two 300 pounds for a logo and you’ve got 20 examples of stuff that you’ve done in the past.

Yes, it does mean that you sacrifice a bit of your time. Yes, that does mean that you couldn’t have charged 200 pounds for 20 of them each and made four grand. But if people don’t know you, the grand value price of one sale when they don’t want to buy from you is zero, zip, zilch nothing, nada. I would much rather have 20 sales, 20 logo designs at 20 bucks at one buck each, because then I’ve got those examples that I can then go and hunt the next big fish that’s willing to pay maybe a little bit more, 20 bucks each 50 bucks each 100 bucks each.

keep learning, level up your skills

Working For Free is Improving Your Skills

Now, this is one of the things that that doesn’t dawn on people. I’ve been on YouTube for about eight, nine years. I’ve been creating these videos on this channel for about three. That means somewhere out there, there’s thousands of videos that I’ve edited, or I’ve been in, or I’ve uploaded, I’ve downloaded, I’ve deleted and that means that I can do this, I can communicate with a camera, I’ve improved my skill, I’ve improved my lighting, I’ve improved my ability to talk to you, to edit. Improving my skill, improving my speed, improving my skill set that I can sell to somebody else.

Improving my expertise that I can pitch to somebody else. Hi Mr. logo man. Yes, here’s 20 examples from point number one and I can do it much better than I used to because logo number 20 is better than logo number one because I learned how to do graphic and vector work a little bit better. And instead of it taking me four to five hours to render that wonderful piece of artwork, I can do it in half hour to an hour, and I can start tweaking and I can make it bigger.

Skill, improvement, more money.

You’re investing in yourself by doing free stuff – Building your reputation.

You’ve sold 20 logos to 20 people or 20 teddy bears, or 20 stockings or 20 handmade cards, it doesn’t matter what it is, you’ve sold 20 things to 20 people that can leave you 20 reviews. Those 20 reviews, you can then put on mailing list. Those 20 reviews you can put on your website. There’s 20 reviews, or people that hopefully you can refer to. Those are 20 advocates that know who you are and what you can do, that will refer hopefully another friend next time they need a logo, a teddy bear, a T shirt, a sock design, whatever you’re doing.

That reputations stacks on top of the skill that you’ve learned and the portfolio that you’ve gained. All of which has helped me in the past, hook that bigger fish. That’s got my foot in that door. Though I’ve got a couple of people that have come from these platforms, they are constant retainers, they are clients that I consult with. They are people that I directly work with, and they wouldn’t have found me if they hadn’t have used the freelance site to buy something small from me, for me to over deliver value, for them to trust me with my portfolio, the reputation, the reviews, and loving my work for me to then upsell.

working for free how to upsell

I didn’t advertise for these people. I didn’t put ads on Facebook, I didn’t go out there on Google ads and hook people in. I’ve not pulled them in with some kind of skeezy sleazy kind of sales click funnel. I offered them value at a fair price and created quality, for them. And I’ve got my foot in the door, in which I can start talking to, and then I upsell, and I upsell and I upsell which then, supports the ability for me to give cheap, entries at the other end of that one dollar logo, those five dollar logos, those mini cheap reviews.

Leverage your new skill base, the things that you have learnt, your reputation, your portfolio, that foot in the door, you’re not actually doing it for free anymore.

Yes, initially, you do have to do the legwork, build the foundation and build upwards. And all it takes is for you to slowly stack over time. You put in some hard work.

And yes, let’s say you you have some really bad luck, and you sell 400 of these logos at one dollar each. You now have a huge portfolio, you’ve now had a skill based on these things. It may look like you are working for free, but you’re actually investing in yourself. And sometimes someone will help subsidize that by upgrading or by selling or buying or promoting you. And I did a lot of this at the start of my consulting career. I worked my ass off for 12 months, giving away freebies, or very cheap reviews and very cheap this and very cheap that. Why? Because it built those connections.

I’ve got 400, 500 videos on my youtube channel. They’re exactly that. I worked for free. Don’t get it twisted, yeah. YouTube can pay me a little bit of money in advertising but trust me it is pittance compared to what you can make by building that reputation. Building a back catalog. Making those links, putting your foot in the door and building a business from the ground up. All by just initially working for free. It’s one of the very important steps that you have to deal with when building a business and this nine of them here which I’m sure you know.

If you want more advice on how to start and grow your business using YouTube watch this video below.

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How To Increase YouTube Video CPM – Make More Money On YouTube

– Anyone that’s serious on YouTube and making a business wants to know how to increase YouTube Video CPM income, improve their CPM, improve the adverts that get placed against your content. I’ve got a few tips for you…

How To Increase YouTube Video CPM - Make More Money On YouTube

If you’ve been creating content on YouTube for any length of time, you may now be monetized. The rollercaster that is YouTube CPM Rates can be a wild ride. The CPM rate is based on the things that are on your channel and it can seem frustrating that you have x amount of pounds per thousand views and somebody else gets many, many more. But, there are a few things that you can do to tweak this.

Evaluate The Existing Content On Your YouTube Channel

Have a look at your analytics. There will be some videos that have done much better than other videos. Pick through those. Have a look at your top five, top ten and see what themes may be occurring in those videos. Are those top ten videos mostly how-tos? Are those top ten videos mostly talking about a set product or service or game? Are they a certain length? Do they appeal to a certain demographic? Are they a specific niche? Are they put in a specific playlist?

Once you’ve figured out the clear front runners in your content, make more of that type of video to increase your chances of success.

In my case – I recently started to add business and money to my channel, as it gets a higher Cost Per Mille (CPM) compared to my normal YouTube Tutorials. It would behoove me more to go and make more business stuff, more business themed, more business titled, more business tagged because these are proven winners for my channel that get a proven track record of additional watchtime or a specific types of advert served against it. For example, Tai Lopez, who possibly spends a fortune trying to sell his e-course online (you know those bullshit ads where he’s stood in front of a mansion or in front of a fast car). He might be throwing 20, 30, 40 bucks at an advert that could hit your audience demographic – whilst he’s not gonna spend that kinda money if it’s against toys.

To increase your YouTube Channel CPM rate, make sure that you’re replicating the stuff that you know gets a higher CPM. I don’t mean neglect the ones that have a lower CPM, but understand the difference between the two.

Make Longer YouTube Videos – Double Your Video CPM Rate With Mid Rolls

CPM on YouTube is based on the advert served, how often and the video. Now If you’re lucky, and to increase YouTube Video CPM, adverts can play at the start, at the end and if you have a 10 minute video, they can also be placed in the middle of your YouTube video (YouTube Mid Rolls).

A case in point is Shane Dawson. Last year he dominated with his docu-series format. Each episode was over an hour long – like giant TV show. This gave him the advantage that he could add an advert every 15 minutes and it didn’t seem forced or tacky.

Now, if you imagine for every thousand views of that advert he got $5 – then the video that gets millions of views would do well for him. BUT, if he adds 3-4 mid roll adverts as well instead of $5 per 1000 advertisement displayed he can increase YouTube Video CPM 300-400% simply by adding midrolls into the longer video format. That’s the way to bump that video CPM because not only can you put one at the start, he could put multiple in the middle, he could put one at the end.

You’ll get more watchtime which might be an indicator to advertisers that people watch for longer, are more engaged and that video is very specific ’cause it’s 10 minutes of a very specific topic, so they could put specific adverts in. So, if you’re talking about how to rip apart a laptop and put it back together, advertisers could put adverts in and here, buy this part, here, buy a laptop from here, here’s Dixons, here’s PC World.

Pick Your Niche Carefully to Increase YouTube Video CPM

This is a lesson I learned, in the hardest possible sense, over the years. In the past I have managed channels that have had millions, millions of views. Those videos are in the entertainment sector. The problem with that is the entertainment sector can get thousands of views much more easily if you tweak it properly because you can pander to the topics, you can pander to the trends, the funny news, the weirdness, that kinda thing. But, that also means that you’ll get slightly lower or in some case, rock bottom CPMs.

Why? Because the topic might be inappropriate or the topic might be overexposed. So, therefore, there’s so many people talking about that, that the advertiser can bid less to get more traffic.

On the other side, let’s say you’re creating tutorials on how to create YouTube videos or educating people on business. This is a slightly harder, smaller niche. This kind of direct topic focus can attract a specific audience, an audience that other people may want to tap into, and can increase YouTube Video CPM. I have made video in the past where I talk about how to start a business.

In that video, I talk about how to start your own business. So, if you’re an accountant or if you’re some kind of business guru or some kind of e-book salesmen or anything that’s vaguely business related, insurance, etc etc – you might be tempted to advertise against that video. And, as you can imagine, the difference between someone trying to sell kids toys vs life insurance, real estate, e-learning masterclasses or anything like that – completely different market and potentially much higher CPMs.

Specific niches have better premiums. I’ve noticed with some of my clients that if you talk about money, you have a much higher CPM than over less business focused niches.

How To Increase YouTube Video CPM - Make More Money On YouTube 1

Cut Out The Swearing to Increase YouTube Video CPM

A bit of mild swearing, is not a huge problem. But, if you’re effing and jeffing all of the time, you can either be flagged as inappropriate or the algorithm kind of hears it, kind of sees it and certain advertisers will maybe stir away from you which means that they might be the higher paying ones or that means that you get one or two less adverts per hundred views, per thousand views which means you get less per thousand view CPM.

There is a rumor that if you avoid it in the first three minutes or so, or the first 30% of your video, then maybe, you’re kind of exempt from this, but I would advise that if truly your focus is in maximizing your CPM, either bleep it or avoid it entirely. I understand more than anybody how easy it is to just slip a swear out.

I’m born in Kent. I’m a council estate kid. That’s dragged his way up, effing and jeffing is like a second language to me. It’s ingrained and it’s very hard to stop. Try and curb it and it might help your pocket and you’ll feel a little better for it at the end of the month, at least on camera. Just be wary that swearing in youtube videos might hurt your bank balance.

How To Increase YouTube Video CPM - Make More Money On YouTube 2

Make Money Blogging YouTube Videos

This blog right here is proof that blogging YouTube videos can help raise awareness, bring in more eyeballs and even increase YouTube Video CPM in the long run.

Along side your very long article teaching people how to increase YouTube Video CPM you could place adverts from AdSense. This builds up a picture of behaviour within the mind of Google about your audience and helps them track or suggest your content to more and more relevant people.

I can also give you affiliate options or niche article oportunities you may not have considered before. If you’re talking about real estate, you could link to other articles, videos or affiliate links. People are still buying banner ads. People are still buying pop-ups. Yes, it may be part of the “old web world”, but it’s still equally as relevant. There’s still an audience that would prefer to read articles with visual aid whether it comes through pictures or video then specifically directly only watch your video.

You can always transcribe your videos. Turn them into blogs and then that way people could read three or fours pages of you talking that you fluffed up with nice content, infographics, and then you get double the income.

For more info on boosting your income using affiliate links, I’ve got a video here.