Music is a powerful tool in video editing. It can add emphasis, emotional impact, and generally change the whole tone of a scene or clip. There is a wealth of free music available, of course.
YouTube itself has a significant library of free-to-use music that you can choose from. But there are times when royalty-free music won’t do.
Whether you’re reviewing songs or you just need a particular song for your content, you’ll no doubt be aware of the minefield that is copyrighted music. You may even be aware of fair use, but don’t worry if you’re not; we’re going to get into all of that soon.
Most YouTubers are aware that you can’t just grab copyrighted music (or any content, for that matter) and put it in your video. At least, not without inevitable consequences. At best you will lose your ability to monetize that video, at worst you will get a copyright strike against your channel, and enough of those will lose your channel entirely!
So, how much of a song can you use on YouTube without copyright coming to bite you in the backside? – The short answer is none! You will need a buy a license to use popular tracks or will need to enter into revenue shares with some artists if they are part of the YouTube Audio Library. If you want music in your videos it is best to use royalty free services or make your own music.
The answer more honest answer is, it complicated – so if you’re with us, we’re about to dive a little deeper.
What is “Fair Use”?
As we’re about to get into a subject matter that strays a little close to legal advice, we must stress that is emphatically not legal advice.
Always seek the advice of a qualified law professional before doing anything that might potentially land you in legal trouble. Now, with that out of the way, let’s get into what fair use is.
Fair use is the name given to the use of copyrighted material in some instances where the use is limited or transformative. You may be wondering what “transformative” means, and you wouldn’t be alone. Inordinate amounts of money have been spent trying to find a clear definition of what constitutes transformative but to no avail.
Established examples of a transformative use of copyrighted material include commentary and criticism, such as news programs showing clips of something accompanied by commentary about that thing. Another example is parody videos.
There is a common myth or misunderstanding that you are allowed to use a certain amount of copyrighted content—a few seconds, say—and you will be protected by fair use. Unfortunately, that is not the case. Fair use covers how copyrighted content is used, not the amount of it.
While it is highly unlikely, it is theoretically possible that the use of copyrighted material in its entirety could be protected by fair use. It would be tough to justify, of course, and the less of a piece of copyrighted material you use, the easier it is to claim that you are using it for transformative means, rather than just stealing it.
It is here that the myth of using only a few seconds comes from; most successful examples of fair use on YouTube are short clips, but the shortness is not what makes them a successful example of fair use. We’ll get more into what these successful examples look like shortly.
To avoid falling into dangerous waters I always use licensing companies like LickD – I pay a small fee per track and know I am covered from all the legal potholes. Go check LickD out, they have a wide selection of popular song and chart music on their website and you can even get one track free!
Fair Use is Not Protection
The main trap people fall into when dealing with fair use is in thinking that it is some kind of protection against copyright claims or lawsuits, but this is not the case.
Fair use is a defence, not a protection. There is no one-size-fits-all application of fair use that a company like YouTube could apply to your usage of copyrighted material. As such, fair use is decided on a case-by-case basis…
Yes, unfortunately, the only way to prove you are using copyrighted content within the remit of fair use is by going to court and having them agree with you. And, unless you have a lot of spare cash and time on your hands, the only way that is likely to happen is if you get sued by a copyright holder. Not ideal.
An unfortunate side effect of this is that large copyright holders tend to bludgeon smaller entities with copyright take-downs, knowing full well that the average YouTuber will not have the means to challenge the claim on a legal footing. Combine this with increasingly automated copyright infringement detection employed by YouTube, and you have a scenario in which it is very difficult to use copyrighted content in any capacity.
There are even instances of YouTubers creating cover versions of popular songs using household objects—such as couch cushions and doors—getting copyright claims against them by the owner of the song they are covering.
If you are struggling for places to find free to use and completely safe music – I made a deep dive video on all the places you can find music for free online.
How Much of a Song Can You Use on YouTube Without Copyright Issues?
Now that we’ve taken a deeper dive into how fair use works, we hope it makes more sense when we tell you that the answer to how much of a song you can use without copyright problems is, practically speaking, none.
The reason we say this is because the music industry is particularly aggressive when it comes to protecting its intellectual property. They are not interested in the fair use arguments and will go after any use of their music that they become aware of. Couple that with YouTube’s automated copyright infringement detection, and you have a situation where any attempt to use copyrighted music will likely get flagged.
If the infringement exists (that is, the copyright holder attributed does, in fact, own the copyright to the material in your video), then your only recourse would be to take that copyright holder to court.
It would be extremely unlikely to reach a point where the copyright holder would take you to court, however, as YouTube has plenty of mechanisms in place to protect their interests. From monetizing your video and sending them the proceeds, to removing your channel from the platform entirely.
YouTube will not allow you to infringe copyright continually, so it would take an extremely keen legal department at some music label to see you in taken to court before YouTube resolves the issue for them.
Examples of Fair Use
Copying works across a variety of different mediums, including broadcast, is permitted when the use is for examination or instruction, in an academic or industry setting, as long as it meets certain guidelines. Obviously, this is unlikely to apply to your average YouTuber.
An example more relevant to YouTube, however, is using copyrighted content for quotation, critique, or review. Of course, if you post an entire album with little to no commentary, you will struggle to make an argument for fair use. The amount of copyrighted content should be quite limited, and only just enough to get whatever point you are trying to make across.
Other criteria for this kind of fair use include the copyrighted material being publicly available and the source of the content being acknowledged
You can also use copyrighted material of reporting current news, though the situations in which copyrighted music would fit into this category are rare.
Parody, as we mentioned earlier, is also a form of fair use, but this is another area where the boundaries for what constitutes parody are far from clear. Any borderline case may need to be tested in court to receive any kind of definitive decision on the matter.
The final example of fair use involves text and data mining, which clearly doesn’t have any bearing on a discussion about using music in YouTube videos.
Can You Use Music in YouTube Videos at All?
There are certainly situations where you could use music—even copyrighted music—in your YouTube videos. If you were to obtain the permission of the copyright holder, for instance, you would be legally allowed to use that music as long as you stuck to whatever terms you agreed, of course.
As we mentioned earlier, there is also non-copyrighted music or music with an open license such as Creative Commons. YouTube provides an impressive library of such music for the very reason of helping YouTubers make their content without falling afoul of copyright strikes. Remember, they want you to succeed.
Finally, you could, of course, use your own music. If you make music and you have not given the rights to that music to anyone else, you are free to do with it as you please.
Should I Use Copyrighted Music in my YouTube Videos?
The only truly safe option when considering using music in your YouTube videos is to use royalty-free music that is licensed for commercial use.
The commercial aspect is important even if you do not monetize your videos, because you may decide to monetize them someday, and, in any case, some people may disagree with your idea of commercial. They may even be wrong, but you don’t want to have to go to court to prove that.
If you can get permission for the music you should be okay to use it in theory, however, it is worth noting that YouTube’s copyright infringement detection is something of a firehose when it comes to seeking out violations.
There are many examples in the past of YouTubers going to great lengths to obtain permission to use copyrighted material, only to have YouTube flag it as a violation.
In some case, copyright holders themselves have fallen afoul of this system. It has not been uncommon for YouTubers who are part of a content network upload a video of one of their own songs on a private channel and get flagged for copyright because their song was initially played on the content network’s channel.
It is far from a perfect system.
What Happens if I Get Caught Using Copyrighted Music?
The consequences vary depending on things like if you are a repeat offender, or how the copyright holder wants to handle the situation. If you are caught infringing copyright, and it is your first time, you will likely just receive a strike against your account. Enough of these strikes, however, and your account could be removed entirely.
In some cases, the copyright holder will opt to leave your video alone, but monetize it and claim the earnings. In those cases, you will not be able to monetize your video yourself, even if the offending music only makes up a small portion of your video. Unfortunately, this is a risk you will have to accept if you want to use copyrighted music.
As mentioned above, it is unlikely you would ever see a courtroom from infringing copyright on YouTube. But, as mentioned even further above, nothing in this post should be considered legal advice. The fact that it is unlikely that you will end up in court should not be seen as a guarantee that you will not end up in court.
The world of YouTube copyright is a bit of a minefield when it comes to knowing exactly what you can and can’t do.
The only way to be genuinely risk-free is only ever to use royalty-free music that is licensed for commercial use. Any time you use copyrighted material, even if it is as clear cut fair use as it gets, could see you receiving copyright strikes against your channel, or worse.
If you do have to use copyrighted music, however, remember the guidelines for what constitutes fair use. Only use the absolute minimum of copyrighted music required to get your point across. Make sure the focus of the video is not the content.
Even with some additional commentary, if the point of the video is very clearly just to listen to the music, it will not be considered fair use.
But, most importantly, remember that fair use is not a protection against legal action. If a copyright holder gets a bee in their bonnet about your use of their music and decides to get the lawyers out, you will not be able to hide behind fair use.
You will need to go to court and convince a judge that your use of the content was fair use. It may not be a likely scenario, but it is one you will have to consider if you insist on using copyrighted music in your videos.
Top 5 Tools To Get You Started on YouTube
Very quickly before you go here are 5 amazing tools I have used every day to grow my YouTube channel from 0 to 30K subscribers in the last 12 months that I could not live without.
1. VidIQ helps boost my views and get found in search
I almost exclusively switched to VidIQ from a rival in 2020.
Within 12 months I tripled the size of my channel and very quickly learnt the power of thumbnails, click through rate and proper search optimization. Best of all, they are FREE!
2. Adobe Creative Suite helps me craft amazing looking thumbnails and eye-catching videos
I have been making youtube videos on and off since 2013.
When I first started I threw things together in Window Movie Maker, cringed at how it looked but thought “that’s the best I can do so it’ll have to do”.
I soon realized the move time you put into your editing and the more engaging your thumbnails are the more views you will get and the more people will trust you enough to subscribe.
That is why I took the plunge and invested in my editing and design process with Adobe Creative Suite. They offer a WIDE range of tools to help make amazing videos, simple to use tools for overlays, graphics, one click tools to fix your audio and the very powerful Photoshop graphics program to make eye-catching thumbnails.
Best of all you can get a free trial for 30 days on their website, a discount if you are a student and if you are a regular human being it starts from as little as £9 per month if you want to commit to a plan.
3. Rev.com helps people read my videos
You can’t always listen to a video.
Maybe you’re on a bus, a train or sat in a living room with a 5 year old singing baby shark on loop… for HOURS. Or, you are trying to make as little noise as possible while your new born is FINALLY sleeping.
This is where Rev can help you or your audience consume your content on the go, in silence or in a language not native to the video.
Rev.com can help you translate your videos, transcribe your videos, add subtitles and even convert those subtitles into other languages – all from just $1.50 per minute.
A GREAT way to find an audience and keep them hooked no matter where they are watching your content.
4. Learn new skills for FREE with Skillshare
I SUCK reading books to learn, but I LOVE online video courses.
Every month I learn something new. Editing, writing, video skills, how to cook, how to run a business – even how to meditate to calm a busy mind.
I find all of these for FREE with Skillshare – Sign up, pick all the courses you want and cancel anytime you need.
5. Shutterstock helps me add amazing video b-roll cutaways
I mainly make tutorials and talking head videos.
And in this modern world this can be a little boring if you don’t see something funky every once in a while.
I try with overlays, jump cuts and being funny but my secret weapon is b-roll overlay content.
I can talk about skydiving, food, money, kids, cats – ANYTHING I WANT – with a quick search on the Shutterstock website I can find a great looking clip to overlay on my videos, keeping them entertained and watching for longer.
They have a wide library of videos, graphics, images and even a video maker tool and it wont break the bank with plans starting from as little as £8.25 ($9) per month.
Post feature image by Richard Clyborne of Music Strive