Today, we’re going to double your channel growth with these simple tricks. Here we go. If you’ve already thrown up 10, 20 or 30 videos, you’ve already got enough base there to start doing some analytic diving.
THIS WILL DOUBLE YOUR YOUTUBE CHANNEL GROWTH
It will take a while for you to create 30 videos initially, vomited 30 videos onto your YouTube channel in day one, which by the way, I highly suggest you do not do. If you take your time and you’ve uploaded two, three, four videos a week, or maybe even one video a week for, I don’t know, half a year, you will start to see shoots or signals and signs of growth.
This is when we dive into analytics. If you flip through your analytics and having a look at your most popular videos, you search them in descending order, the most important ones at the top, you will see that there are videos there that have got you the most views on your channel.
No matter how old or how new your YouTube channel is, there will be a clear hierarchy of some videos doing better than others.
This is your chance to start gaging what your channel and your channel audience wants from you, what you are expected to do.
Let’s say your top video happens to be about a tutorial, teaching people how to get the best weapon in the game that you’re playing and that you are a gaming channel.
In fact, your whole channel could be about that game, but for whatever reason, that video did better than others, you need to identify why. If you haven’t looked at that video, see if there was a good retention rate.
Did people watch all the way through all? Is it a hot topic? Is it the fact that it is a tutorial teaching people that makes them watch all the way through? Or is there a trend?
Do you notice that when you do class videos, for example, how to set up a certain character or how to do a specific mission or how to mean max your player stats, in other words, the most attack or the most defense, is it when you deep dive into those kinds of things that you get more attention or is it when you make funny compilations? Is that when you do live streams?
Only you will tell because everybody’s channel is different. There’s no point in you looking at somebody else who’s doing well, his channel always get so many thousands of views more for his live streams compared to yours. That’s because that’s their own ecosystem.
You should never compare yourself to anybody else outside your bubble.
You should compare yourself with you.
So, have a looking at your analytics, your first five or ten videos, see if there’s a pattern. If you notice that two or three of the top five are tutorials or that the comedy stuff works more, start leaning into that direction. See if there’s anything that you can twist or tweak or change, or if they’re really old videos.
So for example, my case, I did a video two years ago on how to generate a YouTube playlist, if that’s really good and doing really well, maybe you could update it with a newer version.
So I made a video on three ways to make a YouTube playlist and I went through the new dashboard, and I showed you how to add a mobile.
That way, I’m leaning in on the thing that got me the most views, or tapping into the thing that is most popular or has the most support or traffic through my channel, my authority.
Now, if you’re looking to grow your subscribers, you can do exactly the same, instead of going for views, you go to the “Subscribers” tab, and then you order it in the order of the videos that got you the most subscribers.
This uses a similar technique. You look at the ones that got you in the most subscribers, and you see if there’s a pattern between the top 10 or the top 20.
Did the ones that do more favorably have a certain length? Was there a certain presenting style?
You’ll notice with mine at the start of my videos, on some of them I flash up the text here, or on some of my videos, I just have screenshots of me doing a specific tutorial.
Does my business rants do better than my YouTube brands?
Have a look at the ones that got you the most subscribers, and then see if you can, once again, replicates or add or make a better version or update those, see if you can compliment it.
So if one of my videos did really well, which was “How to add in-screens,” I could then teach you how to add in-screens on mobile, or how to add certain aspects of the in-screens, whether it’s best for videos, whether it’s the latest videos, whether it’s a specific playlist or a link to a website, maybe I’m talking about how fantastic vidIQ is, and I’m telling you, “Oh, go and get this specific tool.
But then, I can make other videos about certain features within that software.
How to do a thumbnail preview, how to search for video tags, how to translate your videos. All of these are still related to that topic, but you could then pile them into a playlist. Or you can link them together using keywords and putting videos in the top of the video comments, consult, feeding bubbles between them, feeding traffic, because they wanted that specific topic.
They came to you to learn, in this case, about how you vidIQ, and instead of being a generalized video, they can learn in five videos, a much broader picture.
Well for you, it could be that they really, really liked how to knit that jumper, but they also want to learn how to knit that jumper in red and knit that jumper with an embroidery logo and knit that jumper and a hoodie.
Or maybe you’re a gamer and they really liked how to get that specific weapon, and then they need to learn how to get a better version of that weapon, or get the adults or how to aim it or how to use it most effectively.
Your stats is the magic secret sauce just for only you that nobody else can use, because you’ve already proved that you presenting that type of content gets that audience.
Well, you now need to do reverse engineer that and say, “I want this audience, so what do I need to do to get them again over and over and over again, until it becomes a habit?”
It forms it in the brain of YouTube that, “Ah, every time that video is made by Alan, we serve that to those people.”
It makes it easy for YouTube to suggest you against other content, and then, all you need to do is nail the content in the best, most engaging way possible.
Final Words
There’s a video here to tell you exactly how you do that. Remember to subscribe for regular deep dive videos and tutorials, and I’ll see you soon.
Wesley Snipe’s “always bet on black” moment in Passenger 57 in slow motion.
