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SOCIAL MEDIA TIPS & TRICKS YOUTUBE

How to Gain YouTube Subscribers – YouTube Growth Strategy

Everyone Needs A YouTube Growth Strategy to Grow A YouTube Channel

Gaining YouTube Subscribers is getting harder and harder with an abundance of YouTubers entering the scene and people nowadays are pickier when choosing to subscribe to channels, as they don’t want to be bombarded with content they’re not interested in. The following YouTube Growth Strategy will allow you to gain subscribers more effectively and quicker than you have before. So get reading and start gaining a bunch of loyal subscribers!

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Make use of YouTube Customisations – Branding YouTube Growth Strategy

Like any website you may visit, one of the few things you critique is the design, name/branding and the content on the page. The same can be said for a YouTube Channel. In a Branding YouTube Growth Strategy you have to establish credibility by having a completed channel which includes channel art such as Banners and Channel Icons, amount of videos and a completed bio. YouTube has a ton of customisation options to truly make the channel yours and brand yourself using the a Trailer Video, Icons and Headers, you can truly communicate who you are and what your videos are about with your Trailer Video and channel art.

Diversifying Content – YouTube Growth Strategy

One of the main factors of subscribers is views. Views are vital to gain subscribers without views how can people find and subscribe to your videos? There are two types of content fleeting and Evergreen. To Increase views you will need to have diverse content that pulls in viewers for a phase in time (fleeting) and indefinitely (evergreen)

Fleeting content describes videos that are only relevant for a certain time period that people will watch. For example Ice Bucket Challenge.
The Ice Bucket Challenge was fleeting, it was popular for a limited time frame of a few months and it was all people were watching. Lets say if you made a video about the ice bucket challenge that was humorous and contained compelling content it would have been watched a lot during that time frame but views would have fallen off towards the end of its popularity. In the process gaining you a lot of subscribers if Call to Actions were implemented correctly.

Evergreen content decribes videos that people are consistently viewing throughout the year. For evergreen content you have to put a lot of research into trends for example on Googles Trend Tool. If there is a niche or category that consistently brings in views you should do a video on the topic. For example, “How to clean make up brushes” People are always trying to clean their make up brushes throughout the year and its a problem a lot of people have. Should the video become an authority for this term it will gain views throughout the year for many years, no matter what happens.

It is not a fad. By using CTA (Call to Actions) and having compelling & related content these videos should pull in a lot of subscribers.

Call to Action (CTA) – Ask for engagement

A call to action is a vital part of a YouTube Growth Strategy and is basically asking the viewer to do something. For us, we want them to subscribe to our YouTube Channel. Call to actions are an absolute godsend to YouTubers and can be used to increase subscribers exponentially if used correctly.

There a few ways to place a call to action in a video such as Annotation, which are those small subscribe pop up text or buttons that show up at the bottom of the page. In these annotations you put a button with a link to subscribe to your channel. You can also ask in a more personal way by asking during the video, usually during the start and end is the best time to ask as users are most engaged at the start and gives a reminder at the end, with a mixture of both you can increase your subscribers by implementing this simple feature within your videos.

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Distribution of Content – Share Your Video, Get Seen!

As said above without views your content is nothing. The more you get people watching videos, the more people can subscribe. Distribution is an important part of a YouTube Growth Strategy and you should share videos at any moment you can. You cannot simply place content and expect people to come find it, you have to show them where it is.  There are many ways to do this.

Facebook – On Facebook you can post your content on your page so your friends and extended network can find it. You can also place the video in Facebook groups, when placing in facebook groups make sure the facebook group’s interests align with the content in your video. Therefore they will find it interesting and be more likely to subscribe.

Twitter – With the use of Hashtags you can post a link to your video so your followers and audience can see it, as well as hashtag the tweet with a relevant area for example #Kyshadow and @kyliejenner for a KyShadow review to increase exposure.

Reddit – Reddit is an interesting source of views, as described above it is fleeting but if you post in the relevant section on reddit with compelling content it has the opportunity to bring in a large audience to your video if it gets upvoted by the community. In some cases, Small and Medium youtubers have gone viral with the use of reddit which really built up their audiences.

Forums/Blogs – Blogs and forums are also a great way to bring in views, by guest posting or commenting with a link to your video on a topic that is related to your video you can also bring in some new viewers who may subscribe.

Collaborations – Make Friends

Collaborations are an excellent source of new subscribers that is beneficial for both YouTubers. When collaborating you gain access to another YouTubers audience and they gain access to yours. When doing collaborations as part of a YouTube Growth Strategy, do them with people who have a similar sized audience, lets say you have 4000 subscribers, try and do collaborations with those who have an audience of 3000-5000 subscribers as they are more likely to accept collaboration requests. You should also make sure that the videos your making and that their making are related in some way. For example You’re both gaming youtubers, you should do a collab with another gaming YouTuber as their audience is also interested in gaming, it would not be effective to do a Gaming & Beauty Channel collab as gaming subscribers may not be interested in beauty and vice versa.

Intro, Outro and Channel Trailer

These are vital elements of any YouTube Channel. They show viewers who you are and what you make videos about. The channel trailer is the first thing a newcomer to your channel will see and this is the moment you have to impress them, and gain them as a subscriber. A good trailer is one that’s informative and under one minute. The use of intro’s is always important as it re-enforces your branding, as well as a video outro which you can link to other youtube videos so they can keep watching or give them the option to subscribe and like the video (Call to Action).

Consistency – Everyone Loves A Regular TV Show

Consistency is key as the saying goes and YouTube is no different. Viewers want to see a consistent stream of videos. If you really want to be a youtuber you should enjoy making videos and it should have to be a task. Therefore uploading videos on a regular schedule should be no problem and with more videos = more reach for views = more subscribers. By uploading frequently on a regular YouTube Growth Strategy schedule you are building a good relationship with your existing subscribers and developing new subscribers through new videos which will expand your reach.

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Interaction & Personality

If you’re a growing youtuber you should interact with your audience wherever you can, if they ask questions in the comment or compliment your video, interact and thank them. This will let your audience know you’re there for them and they will become loyal subscribers. Even seeing a YouTuber respond in the comments makes me like them and makes me want to subscribe as it shows me that they care for their audience and their work.

YouTube Video Optimisation – Video SEO

Video optimisation is absolutely essential for subscribers. Video optimisation allows you to rank well in YouTubes Search and Related videos section. This includes Title, Description and Tags. You should have a relevant and stand out title. For Fleeting videos make the title snappy and out there, for Evergreen Videos make it out there you should do some keyword research. Keyword research entails finding out what people are searching for using Google Adwords Keyword Tool. Type in a few terms and suggestions and related terms will come up. For example “5 Best MakeUp Brush”. You should try to target medium and high search volume keywords.

YouTube Giveaways

Giveaways are the incentivized way of getting new subscribers. When doing giveaways as part of a YouTube Growth Strategy try and make the giveaway item as relevant to your topic area as possible for example if you’re a gamer maybe give away a controller, this will ensure any potential subscriber who subscribes to win the giveaway item has a real interest in the topic you’re making videos about. When doing a giveaway you should ask the audience to subscribe and share the content on social media such as Twitter, Instagram or Facebook. This will also gain you new viewers from their bunch of followers too!

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SEO SOCIAL MEDIA YOUTUBE

5 Tips to Increase YouTube Watch Time and Audience Retention

Overall YouTube Watch Time Is The Secret To Growth

Overall video watch time or audience retention rate is vital factor of ranking when it comes to YouTube. YouTube watch time is how long viewers watch your videos before they drop off or leave a video, having a video watched for the full duration or more than half the video can improve your ranking in YouTube Search as well as improve ad CPM’s, therefore it is important that we can improve this metric in our videos. With Programmes like YouTube RED programme, if your content has a low retention rate (YouTube Watch Time) it correlates to a low payout from the RED programme.

Optimize Entry Points – Increase YouTube Watch Time

Your thumbnail and title are the first thing that a viewer will see and will get them to click through into your video. You must have a compelling and interesting title and thumbnail, but they must be accurate to the content and not be deceptive clickbait titles or thumbnails. If you use misleading titles or thumbnails, it will negatively affect YouTube watch time as the viewer will immediately feel mislead which will result in them leaving the video early and leaving a thumbs down.

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Use YouTube Analytics – Investigate YouTube Watch Time

YouTube Analytics is a great tool for finding out why your audience is dropping off and lowering their watch time of the videos. If you check the audience retention report on YouTube Analytics you can find out which videos have low view times. If you find a trend in low view times in videos you can see what each have in common, for example if they’re dropping off within the first 15-30 seconds you should follow the 15 second rule to optimize the content, but if they’re dropping off halfway in each video you should see if there is any relation between the video eg. the video gets slower or has less energy which are the most common reasons for drop off, to combat this you can use annotations to prompt users to keep watching or simply telling them to stick around to see whats coming up.

Create Quality Video Content – Quality = Better YouTube Watch Time

Creating quality video content is an obvious one, but it is one of the most important factors. Why would you watch a video that didnt have interesting content? The higher the quality of your content and originality the higher the youtube watch time generally is. The user will be engrossed in the video and more likely to watch if it is something they haven’t seen before. You can achieve this by using your own style in videos and not blatantly copying other youtubers styles. Voice your opinions, spark interest, and interact with your audience by posing questions and call to actions.

Editing is also a big part of  creating quality video content. You should edit your video effectively by creating interesting openings, use of cuts to edit out the boring or unrelated parts that aren’t interesting and only keeping in the compelling parts to maintain interest throughout the video. Make sure to test the video out on your friends or fellow youtubers before uploading to get an honest opinion and feedback on the video.

The 15 Second Rule – Hook Them Quickly and Gain YouTube Watch Time

When creating a video you need to grab the viewer’s attention within the first 15 seconds. If using an intro limit it to less than 5 seconds as if its longer it takes too long to get to the actual content. In order to capture the attention in the first 15 seconds you must place compelling content first with the information that the user is expecting or a build up to it. Don’t start off with boring information that is irrelevant to the video content. At the start of the video you need to channel all of your energy, be completely outgoing, energetic and fast paced and try keep it up throughout the video as this style of behaviour is highly engaging.

Video Linking and Annotations – Keep Them Watching! 

The use of video linking and use of annotations in older videos, can help build YouTube watch time as users to continue watching your other videos by linking them to newer videos or continue to stay watching the current videos by asking them to stick around to find out more in areas that they usually drop off (eg. mid video) .This will increase your overall watch time since they are watching more of your video content.

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How to Tag Your YouTube Videos – Keyword YouTube Optimisation

Rank Better with YouTube Optimisation – Tagging Your YouTube Videos

Tagging your youtube video is an extremely important factor of YouTube Optimisation & YouTube SEO. Tags allow you to be discovered for the keywords and titles you want to rank for in YouTube Search and Related/Suggested content to get your videos discovered by the masses.

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The Honeymoon Period – YouTube Optimisation Foundation Building

The Honeymoon period for YouTube Optimisation is the first 5-7 days after you post your video. In this period YouTube solely relies on the metadata you have provided to rank your video in YouTube Search and normally gives it an extra boost by displaying it in the first few pages to see how well it does. Once this honeymoon period is over, YouTube then has enough information collected from various Datapoints such as Click Throughs from search and related videos, Watch Times and user retention rates about your video and then ranks it accordingly based on the information it has collated.

This why during this period it is vital we crush YouTube Optimisation, providing accurate metadata to give your videos that extra boost as well as having appealing video thumbnails and titles to improve clickthroughs.

What Keywords to Use to Rank Videos

YouTube Optimisation is a fine art and usually people just throw in a lot of random tags into their tag boxes and usually spam it out with irrelevant tags. This is such bad practice. There are a few rules you need to follow to rank well in YouTube Search and Suggested using the following types of keywords when you are adding tags to your video.

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SEO TIPS & TRICKS VIDEO YOUTUBE

Should I Buy YouTube Views and YouTube Subscribers?

Is it safe to Buy YouTube Views and Buy YouTube Subscribers?

Many YouTubers are excited to kickstart their youtube careers some even buy youtube views in order to try and leap ahead, but is the practice of buying video views safe?

People buy views in order to increase the view count of their videos, grow their channels and make their videos look more attractive to the people who search for a video as it looks like the video is “Better”. For example if you were looking to find a Review of a phone or make up which video would you click on? One with 100 views or one with 50,000?

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Buying YouTube Views & Subscribers is against YouTube’s Terms of Service

Unsurprisingly, Yes buying views is against YouTube’s Terms of Service which could see your video removed or worst case scenario of your YouTube Channel being banned. If you are a partner or use Adsense on your videos then you also risk being banned from the network and banned from adsense for sending fake traffic.

The following is YouTube’s ToS in regards to Buying Views

Do not click on your own ads or use any means to inflate video views, impressions and/or clicks artificially, including manual methods.

Do not encourage others to click your ads or use deceptive implementation methods to obtain clicks, including clicks on your videos to inflate views. This includes commissioning third party agencies that advertise these services to increase your viewership. The purchase or gaming of subscribers, views or any other channel features is a violation of our Terms of Service.

Do not manipulate or incentivize others to click on video features, such as “Like” or “Favorite,” to improve your standing and visibility across the site. We consider these to be fraudulent clicks and/or queries.

Do not employ third party sites and tools to automatically generate artificial subscribers or views. (from Partner Program Policies, www.youtube.com/yt/partners/program-policies.html, Accessed 22 November 2013

If it is detected that you are buying views and/or subscribers, your account will be terminated.

What are the negative effects? Buy YouTube Views & Subscribers

There are many negative effects of fake views & inactive subscribers. The biggest negative risk to the and effect of the “Buy YouTube Views” strategy is the possible takedown of your video or YouTube Channel, and you wont get a refund for those views!

Fake views and fake subscribers can be blatantly obvious. Let’s say you buy 20,000 views, your video has now 20,000 views with little to no comments and likes/dislikes. This screams fake video to viewers which might put them off watching you. The fake views can also lead to low retention rate. Retention rate is how long the viewer stayed to watch the video,since these are fake views the fake views will only stay there as long as it needs to register a view which may only be a few seconds. If you’re worried about how you rank in YouTube’s search, you should avoid buying views or else buy expensive views with a retention rate of over 40%.

Buying YouTube Subscribers has the shame hollow affect. If you have 100,000 subscribers but only get 1,000 views with very little comments or interaction it can be a huge red flag that your subscribers are inactive and not engaged in your content. Organic subscribers are more likely to interact with a video, like, comment or share. It doesn have to be 1-to-1 subscriber count to view but you will notice a baseline average that should growth comparatively as a channel grows.

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How Does YouTube Detect When You Buy YouTube Views?

YouTube detects YouTube views in a variety of ways. The first way is through low retention rate, if the retention rate for the video is low it is a red flag, a lot of views without likes or comments or subscriber gain are also a red flag for YouTube. On the technical side of things, they can see that some view providers send views from multiple VPN’s. This traffic is obvious to YouTube as it is coming from a company and not a home/residential internet service provider.

Not all YouTube view providers are detected depending on their methods of sending views. If you are to buy views make sure the views are sent gradually and not in one burst as this can be detected.

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Youtube SEO Guide: How to Rank #1 in Youtube

YouTube Search Optimisation (YouTube SEO) – Rank #1 in YouTube

YouTube Search Optimisation, Video SEO or YouTube SEO is a vital part of being a YouTuber now-adays as its a key way to get views to your videos. YouTube is also the second biggest search engine and by employing these tips when putting your videos on YouTube, you can rank high and rake in some views!

As most of you know YouTube use an algorithm in order to rank their videos and give visibility. This is based on On-Page Optimisation of your video and User Engagement with the video. In this guide we will cover both on page video optimisation so you can achieve higher rankings and visibility on YouTube for your videos.

Getting all these factors of the video correct can position you at the top of youtube search results as well as google which can bring a lot of views to your videos – Lets start the very start of the process Uploading your video

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Video Filename – YouTube SEO Foundations

Now this isn’t a huge factor but it used to be. When uploading a youtube video make sure the name of the video file is relevant to the name of the video. This is a sneaky way to shoehorn in a keyword for the YouTube Algorithm to analyse. Lets say if you wanted to make a video about Youtube SEO, the name of the video would be Youtube_SEO_How_To_Rank.mp4

Title Of The video – Boost YouTube SEO with an EYE CATCHING HEADLINE

The title of the video is crucial, it is probably the most important thing related to your video. The title of the video needs to pull in viewers if they use the YouTube Search. By having a hard hitting title that is relevant to your video you should be able to improve your Click through rate (CTR) and Ranking/Visibility in YTSR.

In terms of YouTube SEO it should have your keyword phrase in the Title. Your title should be 4-5 words long minimum as this avoids keyword stuffing which can cause negative SEO. When creating a title preferably put the keyword phrase at the start of the title as in my experience this works best when it comes to ranking.

For example if I was trying to rank for YouTube SEO my title would be:
Eg. “Youtube SEO Guide: How to Rank #1 in Youtube”

Video Description – Give YouTube SEO some more details

Description is very important to a youtube video. It tells the user and YouTube/Search Engines about your video and your videos content. By having an interesting and optimised description it will entice people to click on your video which improves your CTR.

To optimise your description we must make use of the keyword phrase, generally it is best to put the keyword phrase at the start of the video description or within the first 25 words. This is because when the user searches for the term “ YouTube Video SEO Guide” the keyword phrase “Youtube Video SEO Guide” will show up in bold.

Make your description of your videos at least 70-100 words long with 1-2 keyword phrases included. If you need to add links, add links near the top as it will improve your click through rate to your website. However, be sparing with external links as this will end your viewers session time and can work against you.

Tags & Categories – Video YouTube SEO Tags

Using the correct Tags and Categories will ensure that your video will get seen by the right audience bringing you views. Not only are tags helpful for placing your video among similar videos and recommendations, they are also great for ranking your video in YouTube Search when using the correct tags. Make sure you’re using at least 5 tags. You should create tags based on Your title and the keyword you’re targeting, so include title keywords and other related keywords, this will influence what you search terms you appear under and related videos.

Video Transcription – Closed Captions & Title/Description Translations

YouTube automatically transcribes your video for you, and indexes the transcription. Youtube doesn’t do the best job at transcription at times and this can cause irrelevant totally out of this world transcripts. By correcting the transcript under closed captions you are optimising the video for your target keywords then by enabling the closed captions options this should increase your Click Through Rates and possibly ranking due to having an optimised transcript.

You can also translate the Video Title and Video Description in the Translation tab within the video options. This helps users with regional settings enabled to find the video in search with their native foreign language and expands the audience you can reach.

User Engagement Through Annotations, Mobile Cards & End Cards

User engagement such as Likes, Subscriptions and Comments per video has become a critical factor in how YouTube Ranks your videos. Although you as the content creator have no control over user engagement to an extent, there are a lot of ways to improve it by adding annotations asking users to “thumbs up” or “Subscribe”. You can also implement this in the video by asking the viewer to subscribe or like/comment their opinions.

Youtube has recently added Mobile Cards and End Cards to boost Click-through-rates on mobile devices. You can now actively use touch screen smartphones to lick this features to see links, or suggested videos. This feature is replacing the old Annotations feature in May 2017 as annotation were not mobile accessible.

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Views & Retention Rates – YouTube SEO Ranking = Watched Minutes

The main reason you’re probably doing video SEO is to get your content views, but views quality otherwise known as retention can be vital in ranking higher in YouTube Search. YouTube tend to rank videos with higher watch time retention over than ones with lower overall watch time. You’re probably wondering what is the difference between views and high quality views? Well there is a huge difference. High quality views are views where the user has watched over 35-50% of the video or more, depending on the length of the video. The more of the video a user watches, the better quality of the view.

You can measure the watch time of your videos by going to the ‘Analytics’ section of your youtube account. This will show you exactly when during your video your audience drops off, therefore it should give you an idea why, so you can improve on it.

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