Here are 4 MUST USE tools from VidIQ that many people sleep on…
Channel Audit (left hand navigation) – This makes use of your channels behavior metrics and engagement to automate a report for you. This is great for the smaller youtubers and helps educate new youtubers about their own channel audience. This will look into your stats and help you identify your best performing content, plan strategy around your content creation as well as comparing you to your manually added competitors and competition based your channel niche
This helps teach a newer YouTuber what they need to look for to double down on when trying to grow their brand or channel, as well as warning you what you may need to avoid. It also offers overall channel metrics for best practices on title size, description links, end screen and info cards.
Yes this maybe taking youtube analytics data and making it look more human and could be done by a youtube veteran with analytics groups and painstakingly scraping through stats – but I feel for the new youtuber this does a lot of the heavy lifting for them and makes analytics less daunting.
Competitors (on channel pages and left hand navigation – This can be used to track what your desired niche is talking about. You can add up to 20 channels while on the Boost tier and this allows you to see emerging trends within recent content published by “competitors” in your niche.
This I find is more impactful than the trend alerts as you can see the recent published content yourself and catch any new topics before they are large enough to pop a trend alert.
For example – If I have 20 people in the YouTube Educator space in my competitors list and I set it to what they published this week and either views or VPH (views per hour), I can then scroll down and make a mental note of topics. If the niche community as a whole are talking about a new rule change (age restriction), new feature (youtube shorts), a new camera, or a new tool (adobe premiere pro auto resize videos) then you would then see the start of a topic bubble you might want to add your own opinion into.
You can also catch hot videos over the last X period based on this VPH – see if there is a new breakout video, or topic that has velocity or growing velocity that you might want to take advantage of.
Thumbnail Preview (upload page and video detail page right side – Click Through Rate is key but so is getting people to stop to see your thumbnail and stop scrolling first.
This tool allows you to search a keyword you want to rank for and see how that thumbnail matches up to its rival video thumbnails in the search results. This way you can compare, tweak and research your competition.
I have used this a lot from Feb 2020 to Feb 2021 this year and it has increased my overall channel CTR from 8% to 12%.
This way if you upload a thumbnail, search for a term and see all the thumbnails are blue… maybe you want to lean more red, or yellow, larger text or more visual storytelling etc so you do not blend in with the masses and help with the STOP SCROLLING & CLICK.
Channel Trending (channel home page) – This is great for rival/niche successful video research. Go to a channel, click the trending link under there channel banner on the right hand side. In here you will see that specific channels best performing videos based on VPH. This is an insight into that channels power topics (or proven winners) and something you might want to touch upon if you are in their niche.
Now, I do not suggest you use this tool just to steal videos but more of part of a research tool to validate your wish to make a video on set topics. So for example when searching on google for a blog topic you would look at the top 5 articles to see what their article is like. You learn what is expected to be in that article, what you can add/improve on – same for using this as a video research tool.
With some well placed research you can use this to win traffic or even misplace videos that may get great traffic but are a little old or out of date. YouTube loves fresh(er) content over old.
Get started to with VidIQ today for FREE! – VidIQ is free to install and has a huge range of tools without spending a buck!
There are 720,000 hours of video added to YouTube every day. So the chance of your latest offering being watched by a large audience is pretty slim.
Building a following on YouTube can be a challenging task; so you have to use every tool at your disposal to promote your video.
When considering how to promote your video, it’s essential to understand that YouTube is a search engine. The second biggest search engine after Google, in fact. So the meta-data you add to your video when you upload it (title, description, and tags), can play a part in attracting some initial views.
This post looks at one part of the meta-data – Youtube tags. What they are, how to add them, and gives you five ways to find the best tags for ranking your YouTube videos.
Here we go.
What Are YouTube Tags?
In their help section for content creators, YouTube says the following about tags;
“Tags are descriptive keywords you can add to your video to help viewers find your content.”
YouTube is plainly stating that tags are keywords. Should your tags match with the keywords a YouTube user searches for, then you have a chance of appearing in the search results.
However, they then go on to say;
“tags play a minimal role in your video’s discovery.”
Hmm, it sounds like you don’t need to use them then?
Well, if you are a top YouTuber and receive thousands of views in the first few hours after uploading a video, then maybe tags aren’t as important for you. However, if you have a smaller channel, you need to seek every edge, no matter how slight, to drive initial traffic.
The right 4 or 5-word tag added when you upload new content, can kickstart your views.
Once you gain that initial traffic, metrics like watchtime and engagement take over, and YouTube can choose to suggest your video in viewer’s feeds.
Tags Help YouTube Categorise Your Video.
Tags also play a role in helping YouTube decide the precise topic of your video. The English language is a wonderful thing, but it can sometimes be confusing – some words have more than one meaning. So tags can be used to tell YouTube the topic and purpose of your video.
Here’s an example. The video below is about ‘irons’. An iron can be a household item or a golf club. But, the title of the video doesn’t convey to YouTube which kind the video is about.
But, YouTube can use the tags and other video meta-data to help categorise the content. The tags for this video leave no room for doubt that it’s about a household iron.
How Do You Add YouTube Tags?
You add YouTube tags in the video details section of your YouTube Studio. Navigate to your list of videos and click the ‘Details’ icon.
Underneath the ‘Audience’ section, there is a text entry box to enter your tags. Tags can be more than a single word; type in the tags hitting return after each one. Alternatively, you can paste in a list you prepared elsewhere.
How Many Tags Should You Use on YouTube?
This one is a little tricky. On the one hand, YouTube permits entry of up to 500 characters in the video tag section. On the other hand, YouTube warns against adding excessive tags in their help section:
A study conducted by briggsby.com concluded that ideally, you should use less than 300 characters. Which, assuming you are using 3-4 word keyphrases, puts the ideal number of tags at 30-40.
One of the key takeaways of the study recommended that as long as you stay relevant to the video topic, use as many characters as you can manage.
What Should You Use for Your YouTube Tags?
The tags you choose for your video should ideally be 3-word or more keyphrases that describe the overall topic of your video AND the content more precisely.
For example, if you uploaded a video reviewing steam irons, then some of the tags might be;
Best steam iron
Top steam irons
Best steam iron for clothes
Rowenta steam iron
Tefal steam iron for clothes
As you can see, these tags anticipate the kinds of phrases someone might use when looking for reviews of steam irons. It’s also a good idea to use some related brand names in your list of tags if appropriate.
Using some 5-word or more key phrases in your tags is recommended too. Unless your YouTube channel is a powerhouse with thousands of subscribers, you are unlikely to rank in the search results for shorter 2 or 3-word key phrases.
You can, however, appear in the top results for longer keyword search phrases, though these will have lower search volumes and drive smaller traffic.
5 Ways To Put Together a List of YouTube Tags.
So how do you put your list of tags together?
It’s best if you produce a long list of many possible tag key phrases first, then whittle it down to the best 30 or so. Start a new document or spreadsheet and as you collect potential tags, add them to the list.
You may be able to use some of the tags in another video you are planning; keeping tag ideas together in a file is not a bad practice.
As promised, here are five ways to find the best YouTube tags for ranking.
One way to come up with a list of tags for your YouTube video is to brainstorm a list of keywords that someone might use to search for your video.
Imagine you know little to nothing about the details included in your video. What might a person in that situation type into a search engine to find the information?
It may sound like a silly idea, but you can come up with some out of the ordinary key-phrases using this method. Pretending you know nothing about your video topic can draw out some keywords that your competitors may not be using.
It’s worth a moment of your time before you use the same tag suggestion tools that everyone else uses.
Autocomplete is a feature that predicts search terms when a user begins typing in the search bar.
It is there to save the user time. Google says that autocomplete reduces typing by 25% and collectively saves over 200 years of typing-time every day!
Because autocomplete predicts what users are going to type it also supplies a useful list of multi-word key phrases.
Here is an example using the steam iron keyword. Adding in extra words, or even a single letter, will reveal lots of keywords you can use in your tags.
3.Rapidtags.io YouTube Tag Generator
Rapid Tags is a YouTube tag generator that suggests a list of tags based on a seed keyword. You can copy all the suggestions with one click and add them to your list of possibles.
Rapid Tag does say in their about section that some tags may not be totally suitable for you purposes and you should remove any that don’t describe your video well.
vidIQ is a tool designed to help creators build an audience on YouTube. The software has multiple tools for YouTube channels; one being their Google Chrome plugin. The plugin displays additional information about a video directly within the desktop version of YouTube.
Part of the information displayed is the tags used by a video. So, you can view some videos similar to yours and harvest the tags from those videos to add to your list.
Ytubetool is a free tool you can use to harvest tags from a video if you don’t want to use vidIQ, or can’t install a Google Chrome plugin.
Simply add the URL of any YouTube video, and the tool will display a list of tags used by the video. With one-click to copy; it’s more potential tags ideas to add to your master file.
Using tags in your YouTube meta-data is not the most significant factor in ranking a video on YouTube. However, tags can play a small part in attracting initial traffic to your video.
Tags can also help YouTube to categorise your video, especially if the words in your title have more than one meaning.
YouTube themselves admit that tags only play a small part in your video discovery. So perhaps tags are best thought of as the finishing touches to your YouTube SEO. Necessary, but don’t obsess over it.
You can paint pictures using only your fingers, but it’s doubtful you’d be any good at it unless you are Iris Scott.
All accomplished artists use tools to help them express their creativity; one tool helps them draw perspective; another helps mix colour.
As a YouTube creator, if you’re only shooting a video quickly, then uploading it after basic editing, in your own way, you are painting with your fingers.
The top YouTubers use a range of tools to help create and promote their work. Some help to make the videos more entertaining, while others allow their videos to rank well.
This article looks at ten products you could add to your YouTube video creation toolbox. Five help the visual/production process, and the other five help you with SEO/ranking.
Let’s jump right in.
Visual / Production Tools For YouTube
These five tools help you to transform your videos from dull talk-to-the-camera sermons into more expert productions.
There are tools for graphics and editing, libraries of sound and b-roll footage, and tools for captioning your content.
Adobe Creative Cloud – YouTube Video Production Tool
Occasionally you want a tool to edit photos, sometimes you need a tool to polish audio, and you always have to edit your content.
Adobe Creative Cloud is a suite of tools that help you to produce professional-quality content. For one monthly price, you get access to over 20 applications that are used by many of the top creators in the business.
You could hunt around for individual alternatives from other providers. Some you’ll be able to find free of charge, others you’ll be able to hack together using free trials, but you should want to use the best. And the best thing about Adobe Creative Cloud is that all the tools in the suite work happily together. So you’ll never have to hunt down file convertors, and you’ll be able to use tools that you hadn’t consider trying before.
For YouTubers, the centrepiece of Adobe Creative Cloud is Premier Pro, the industry-leading video editing software. You’ll need a decent computer to run it on as it’s quite resource intensive.
While there is no free trial for the Creative Cloud collection of tools, you can trial some of the individual ones for 30 days. Adobe Creative Cloud works on both Windows and Mac.
Price: $49.94 per month for access to all tools.
Storyblocks – Youtube B-Roll and Audio Library
Give your videos extra flair with B-roll footage and sound effects. These types of assets are available free of charge on some stock-footage websites, but the choice of clips is small, and many are overused.
Storyblocks is a paid stock-footage website with 1.5 million videos, images, and sounds you can edit into your content.
All media is copyright-free and easy to find using categories and tags.
Want to cut to a person crying to emphasise a point? Storyblocks has a choice of over 1000 videos.
Video is available in a variety of resolutions including 4K, and most clips are under 35 seconds long. The audio clips include sound effects, short tracks, and shorter loops which you can, well, loop to get the length you desire. If you need the sound of a hammer bashing on stone or an ambient backing track, you’ll find it on Storyblocks.
You can buy a lower-priced subscription to access only video or sounds, but these are quite restrictive.
Much better to buy a pass for unlimited access which is $65 per month. Plans are flexible, and you can sign up for only a month if you like.
You can also link your YouTube account to Storyblocks and let their automated software handle copyright infringement claims too.
Placeit – YouTube Intro/Outro Tool, Channel Banners, Logos and End Screen Templates
Becoming successful on YouTube is very difficult to do without branding yourself. The immense volume of videos means you must build a recognisable image so that users can spot you in the search results and suggestions.
Of course, your branding needs to look good too. Crummy photoshop skills can make your videos stand out – but for all the wrong reasons. So use a service like Placeit to help you design and build a professional brand image.
Placeit has dedicated tool to help you design and produce YouTube intros and outros and has hundreds of templates to pick from. You can also design custom logos and animate them too.
It’s likely as a Youtuber that you will want to cross-promote content on social media as well. Placeit has tools for creating Instagram stories and videos, and templates for Facebook covers.
Placeit is cloud-based, so you use all the tools via your browser. One price of $14.95 per month allows you to access all the functionality, and you can make a small saving paying upfront for an annual subscription.
Not all the people watching your content will view it in the same environment. Some will view your content in comfort sat on the sofa, where they can hear your voice clearly. Others will be on the move, on a bus or in a cafe, where listening can be difficult.
For some viewers, the location doesn’t matter at all: you exclude the hard of hearing when you don’t make your content accessible to all.
Rev is a service for adding captions and subtitles to your videos. Captions are a transcript of the words that you say, allowing the hard of hearing or those in a noisy environment to watch your content. Subtitles translate your content from your spoken language to another, opening your channel to a broader audience.
Rev doesn’t charge a fixed fee for its service; you instead pay based on the length of your video. Prices start at $1.25 per minute, so you always know exactly how much it will cost you upfront.
If you want to use music by real artists in your videos, but worry about copyright issues, then you should try out the music licensing service from Lickd.
Designed expressly for YouTube content creators, Lickd has thousands of real songs to choose from by genuine artists.
You have to license each track individually, and Lickd set the cost dependent on your YouTube audience size. If you have under 50 thousand views on average for your videos, then prices start at $8 per track.
You’re not allowed to remix or change the music in any way, though you can edit for length. And while there aren’t too many well-established artists on the site yet, it’s early days. The more creators that use the service, the more artists Lickd are likely to attract.
You might create the best content around, but if you don’t choose the right keywords, or make the most of your metadata, then your channel may as well be invisible.
The following five tools help give you the best chance of your content being seen.
Google Trends gauges the popularity of any topic over time. It’s a way to discover which subjects are hot or not.
Google Trends can also help you plan the release of content for annual events. For example, if you want to know the best time to upload Halloween-themed content, the chart below shows you that interest starts to climb in mid-September. Maybe a bit earlier than you might have thought?
You can also use Google Trends to compare subjects, which can help you to narrow your focus when brainstorming ideas.
Google Trends is free to use and has lists of daily trends and real-time search trends, so you can see what’s creating a buzz online today. You also can view trend data by country, so you can find out what’s popular in your corner of the globe.
VidIQ is a tool that aims to help you grow your channel in two broad ways.
First, vidIQ helps to maximise organic reach by helping you select the best tags, and choose the right keywords for your title and description. VidIQ works as a chrome plugin that displays extra data directly on the YouTube website.
Once your videos have gone live, vidIQ keeps you on track by letting you know which of your videos performs well. The software also audits your content and can highlight issues, like which videos aren’t part of a playlist, for example.
There is a free option for the software, though this is restricted in functionality. To make the best use of the tool, you need to buy a subscription. The ‘Boost’ level is the best option as it allows you access to vidIQ’s keyword engine and permits you to track 20 competitors.
VidIQ is popular with many large and successful channels.
Price: From free, though you need a subscription to get the most from the tool. Starting at $7.50 per month.
TubeBuddy is a competitor of VidIQ and offers similar features, and uses a chrome extension to display keyword and video information on the page of YouTube’s website.
TubeBuddy also offers ideas for tags and other metadata when you upload a video. It advises on best practices to have your video rank as high as possible. It reminds you to add cards, end screens, and other essential parts that add up to make a successful YouTube video.
There is a limited free option to give you an idea of what the software can do, but to get lasting benefits, you need to take out a monthly subscription. Pricing starts at $9 per month for the ‘Pro’ level, though you can save 50% if you have less than 1000 subscribers.
Of course, you will only need to use either TubeBuddy or vidIQ to manage your channel, while they are both excellent, vidIQ has the slight edge.
Price: From $9 ($4.50 if you have less than 1000 subscribers.)
Sometimes thinking up new content ideas is hard. But it can be time wasted, too, if you don’t perform keyword research first to see if your ideas are even popular.
Fortunately, there is a free way to check if people have an interest in your idea, and that is on YouTube itself.
You may have noticed when you begin typing in the YouTube search bar a dropdown box appears with a list of options. These show a list of search terms that users are already using on YouTube to find content.
Use the auto-suggest feature to find and validate your content ideas.
When you are compiling ideas from YouTube Autosuggest, also make use of the underscore character ‘_’. It acts as a wildcard when placed between two words. Here is an example.
YouTube is giving you content ideas free of charge! Take this method a step further and combine the autosuggest search terms with the free version of vidIQ. You can see which of the ideas are popular and which you have a chance to rank with.
Morning Fame is a website rather than the chrome plugin functionality of vidIQ and TubeBuddy. Morning Fame provides analytics for uploaded videos and a keyword tool to plan future content.
The analytics section gives a good historical overview of your channel’s performance. And offers suggestions on which of your videos perform best for your audience, and recommends which type of videos you should try to replicate.
Morning Fame also benchmarks your channel against to similar ones.
The keyword research tool suggests content ideas, and rates your chance of ranking for them considering your channel size.
Once you pick a target keyword, Morning Fame rates your channel’s chance of ranking for the keyword.
Morning Fame offers two levels of subscription. While both have full access to analytics reporting, if you want more than occasional access to the keyword research tool, you’ll need to choose the Plus plan at $12.90 per month.
You’re unlikely to establish a channel on YouTube without using tools. Some tools help to make your videos compelling, and others help find best keywords to rank. There are 500 hours worth of videos uploaded to YouTube every minute, and you need to work hard to make yours stand out.
You need to add intros/outros to brand your videos, use B-roll and sound clips to enhance your content, and then make sure to edit your content well so that it engages viewers.
Finally, if you don’t take advantage of tools to help you plan and promote content, you will fall behind your competitors who will surely be using them.
If you need more help with equipment, software, artwork and other YouTube things then I have a list of EVERYTHING I use on my resources page.
Is VidCon Worth It? Is VidCon Worth The Money? – I was invited to VidCon London with vidIQ – an eye opening experience that has helped me understand what I have actually been doing for the last 8 years of my life and reassuring me that there is a very large family of people that love online video as much as I do.
Side note – I would like to thank the vidIQ team I worked directly with (Liza, Liron, Rob, Ilya) for the amazing experience, the friends, the food, the brain melting moments – and I would like to thank Derral Eves, Hank Green (@hankschannel @vlogbrothers) and Luke Owen of WrestleTalk
Get More Views on YouTube FAST — Boost Views with TubeBuddy, VidIQ & Morning Fame // Small YouTubers can rank better in youtube, get more views, subscribers, and grow their youtube channel with these free youtube tools.
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