How To Clickbait Better in 2018 (FAST GROWTH & MORE VIEWS) // Clickbaiting for more views and subscribers has always been a media tool. Clickbait has been used by newspapers for years to boost sales by using EYE CATCHING titles. However you can CLICKBAIT without leaving a bad taste in your viewers mouths.
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Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the BIG THREE (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 665 million of daily active users on Facebook and over 500 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Pinterest, Tumblr, Stumbleupon, and Reddit would be a strategic miss for those companies looking to reach greater exposure in the digital market. Here are some quick facts showing the tremendous role of social media in today’s business world…
A significant 86% of marketers said that social media was important to their businesses.
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.
Now that we have understood the influence of social media on your target market, lets discover the applied benefits it offers to your business.
1. Showcase Your Brand
Handling a strong social media presence is an efficient way to build your company’s reputation and showcase your business. By regularly updating your prospects on all the brand and social happenings, they subconsciously start to view your company as an authority. Once you define your business objective “whether creating brand awareness, relationship building ordriving new sales“ you can work in parallel on all of them. It is just a question of how well you will manage to position your business on the major social media networks.
2. Develop a loyal community of prospects
In reality people simply enjoy being part of a business that is proactively building a lively community. Studies have discovered that customers would purchase from businesses with an active Facebook fan page rather than without. An emotional connection with your prospects will vouch for your positive business reputation. Community strength is a very powerful branding force, and social media offers exactly this kind of relationship-building opportunity that is virtually limitless. From a marketing perspective, it delivers the best chances for brands to create a massive community of loyal and active customers.
3. Increase digital exposure
If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per week can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.
4. Enhance company trustworthiness
Social media channels are proactive tools when it comes to increasing your company trustworthiness. By closely communicating with your clients on a social media level, you become a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customers experience into a positive outcome for your business. Always keep in mind that customer satisfaction is the key to retention and in the long run it is loyalty awarding to your brand.
5. Expand sales
Getting speed access to consumers feedback is undoubtedly going to jump-start your sales results. Prospects are more likely to become customers if you respond to their specific requirements in a prompt and personal manner. Social media helps you easily discover your customers preferences so that you can: focus on meeting their special needs and expectations, gain proficiency in that exact niche, excel your product list, and research your competitors. Believe it or not, this will do the trick for your business and will monetize your efforts.
6. Boost traffic and search engine ranking
Social media channels are major generators, constantly bringing high volume of traffic to your webpage. That has brought to life the idea of integrating social media to companies websites as a way to convert leads into prospects. Website builders, such as WordPress, now offer an option to connect your page with social media and share your business updates with a click. The more channels you participate in, the more the traffic to be reached online. In regard to the search engine benefits, the truth is that Google likes social media. In recent years, the search giant has allowed live tweets from Twitter to appear in search results, together with personal profiles and Facebook business pages. Businesses can easily use that privilege by optimizing keywords in the title and description in a way that reflects the search queries. Combining SEO efforts with social media will become a powerful mix to help maximize your marketing efforts.
7. Cut marketing costs
Social media marketing is one of the most affordable ways to brand your business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting your products on social media platforms will increase your return on investment (ROI). With a strong social media strategy you can achieve business miracles in the market. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.
Social media has become an imperative for all brands looking to be a part of the digital market and create buzz around their business. Although the importance of social media in today’s business landscape is indisputable, businesses are still not making the most of its full potential. It simply takes creativity, passion, and consistency to keep your social media campaigns ruling and rolling. Regardless of the serious competition, there are millions of people waiting to be reached. Don’t let your competitors beat you out in the socialsphere. Your next prospect could possibly come from social media.
Content Creation & Getting Results in Search Engines
Not everyone understands the connection between getting results in Google and the art of content creation, its important for you as a website owner understand the two go hand in hand, improving your search engine results and creating great content.
Every website owner knows that good content creation is essential for a successful website. Content entices visitors, drives sales, and enhances the likelihood of your site garnering links. While there are many companies that claim to create good UK content for the landing pages and articles for your business website and blog, not all of them can be trusted to give you the results you desire and a rewarding return on investment.
However, HD1 Web Design focuses on creating content with a purpose, from highly persuasive sales copies to blog articles and content purely made for link purposes.
The process of content creation involves researching the client’s website and the business’ target audience, in order to understand the kind of content that is required, and keep the end user at the forefront of any ideas.
Typical services include copywriting for sales, press releases or ebooks; website content creation for articles, blog posts or product descriptions; link asset creation; and guest blog posts. Businesses need high quality landing pages and website content to avoid high bounce rates. To achieve this, the website needs to create trust, understanding, and credibility, fast, before the prospective client decides to check out a competitor. Some guidelines for creating great content include:
Include custom infographics or videos for different kinds of visitors
It is important to create an infographic or a video that resonates well with your company’s target audience. Some of the things that HD1 Web Design would consider include: whether your market would prefer an animated explanation or the CEO on camera; or they prefer audio with personality or just someone to state the facts.
By customizing content to a certain type of visitor, you will be addressing the needs and questions of a specific, prospective customer. This is actually why your landing pages exist. The video or infographic should be designed to respond to a visitor’s queries quickly and satisfactorily.
Include one call for action at a time on your website
First time visitors to your site want quick answers, so you need to convey your products, service, benefits of your site, or business ideas within 45-90 seconds of your content. Include only one call for action from your visitors, so it is clear what they are expected to do.
If you give people too many options, they will probably end up not making a decision at all.
See it from the consumer’s perspective
Basically, content creation and creators need to ask themselves how they would rather receive some information from a website: would it be better to read a lengthy chunk of text, bullet point or numbered list, or watch a video?
Videos and lists are easy to break down and grasp. Once you choose a format, you need to determine its length, like a short 2-minute video; 1 minute primer; or a 300, 500 or 700 word article.
Optimize and track analytic data on your Website
Your landing pages and content are probably aimed at lead-generation or sales, so you will want to optimize them for search engines – Back to how do I get better search engine results. There are different SEO strategies for articles and videos, but what is common between them is the need for relevant keywords, and never write content without your client in mind, content for search engines only has very little point to it..
The keywords are determined based on the objective of the marketing campaign or website project. It is also important to look at page analytic’s to see who is viewing your content and how long they stay on a page, in order to adjust the content accordingly.
When creating content, it is important to remain focused on delivering the right content, or else the conversion rates will remain low. Testing different bits of information is slow, so it is best to get it right first time by working with professionals, like HD1 Web Design.
Are You in The Middle of Starting Your Own Business?
It is very expensive to start up your own company today, and the sad truth is about 95% of businesses fail in their first year. One of the main reasons for such a high failure rate is that business people underestimate the amount of time that they will need to see a profit. Or they forget the need to stand out with a Startup Company Website!
New Business Startup Company Websites
In the meantime, new business start-ups tend to spend a great deal of money upfront, and this is a serious mistake. In the beginning of any business venture, expenses should be limited to what is absolutely necessary. Large expenses need to be held back unless they are absolutely necessary and vital to the business.
Your Website is More than Just a Digital Business Card
One of the most expensive things that a start-up company needs today is start-up company websites. The site needs to be mobile-friendly because so many people use their smart phones to access the internet today. Your website is a representation of your company and will be seen by a lot of people.
You also want it to show up high in search engine results pages (or SERPs) so that you can bring in new clientele. Simply put, if you do not have a website, then your business will not be taken seriously.
People today communicate online, and the business without a website is the business that does not last long.
Outsourcing Web Design in a Startup
Most business people have no idea how to create a website, which becomes a bit of a dilemma right at the start. Who will be tasked with such an important part of the business? Most companies will simply hire someone to take care of this crucial item.
One thing that is very important about your website is that it should give visitors all of the important information about your company â€” who you are, where you are located, what you do, and so on. It should also contain information regarding services and/or products that you provide, as well as the prices of those items.
Testimonials from satisfied customers are another powerful piece of content that should be added to your website as well.
Don’t Wait too Long for that Website
Your business needs to develop a startup company websites as quickly as it can, and the best way to do that is to hire an expert who understands your needs and how to represent those in a fully functional online format.
An experienced, reliable, and trusted web developer can do this easily and without too much expense. The trick is to find the right person and to be able to pay for the site in monthly payments, or in affordable payments. This makes it easier than having to come up with a lot of money up front one of the pitfalls that happens to cause the failure of many new businesses. Your website is a very important part of your business, startup company websites, so be sure to find an experienced company that can take care of the creation and marketing aspect of it for you. Most business owners do not have time for such details because they are far too busy running their company.
When you delegate these important tasks to the right people, you tend to have more time to focus on what is important to your business, and that will help you to find success.”
Fraught with pitfalls and dead-ends, but also overflowing in amazing potential and truly business-altering avenues if properly approached. Below, we’ll take a look at five tips for getting the most from your online marketing strategy.
1. Make Your Website A Call To Action
No matter what type of business you own, your website should include a call to action that is clearly visible and present in the website’s overall construction. Whether your aim is to attract your visitors’ attention to an event, product, idea or artist, or to make a sale, the website should reflect this aim at the very core of its design. It should organically guide users to performing whatever action the website was set up to achieve.
2. Interface With Others In Your Field
Take some time to do a bit of research. Look at websites that are similar to yours and get a feel for your competition. You might find that while direct competitors might not be willing to work with you, other businesses with interests related or relevant to your website may be quite interested in collaborating. This is a great chance to do things like guest blog posts, link exchanges, and other programs that can be mutually beneficial to both companies and both company websites. This helps you get the most out of your website online marketing strategy and theirs, since any visit to a site with a link to yours on it is a potential view, and every potential view is a potential customer.
3. Use Multiple Social Platforms And Mediums
There are a lot of different ways to engage users these days. Having a social media portal is a great way to reach a wider audience, and there are plenty of opportunities for promotions and getting the word out about events, products, or services via social media. There are plenty of social media platforms, and they often operate with different media. For example, YouTube is more than a video hosting site. It is actually its own social network and can itself generate interest. But having a portal such as a Facebook profile or your own website where you can pull all of the different content mediums together into a cohesive whole is a great way to expand your media presence and engage users in different ways.
4. Tap Into Content Marketing
Content marketing is a massively powerful force that helps to drive web traffic today. By producing interesting content relevant to website users interests, it becomes possible to provide a body of content that is interesting to users and entices them to spend time engaged in using your website. It’s also a way to use Search Engine Optimisation (SEO) tactics to build a body of content, which can then be indexed by search engines and used as keywords.
5. Offer Exclusive Online Marketing Promotions
Making your website useful and relevant, not just an advertisement for your business, is one of the keys to keeping users interested, interacting, and returning with your website. Offer some promotions that are exclusively accessed by visiting the website, or something in a similar vein to get a bit of buzz on the site.”
Black and White Hat SEO – Always Get The Right SEO Consultant for YOUR Website!
There are several types of SEO practitioners, but all of them can be put into two broad categories: black hat SEO and white hat SEO. Those who use black hat SEO employ unscrupulous tactics to deceive search engines for the purpose of increasing a page’s rank in search results.
The methods used by these scammers and spammers violate the terms of service proposed by search engines. They include content automation, hidden links or text, keyword stuffing, doorway pages, cloaking, and sneaky redirects, among others.
What About White Hat SEO?
This is the opposite of black hat SEO, and it refers to any practice that enhances the performance of a webpage on a search engine results page (SERP) while upholding the integrity of a site and staying within the bounds defined by search engines. Such tactics include:
Using descriptive meta tags with keywords.
Providing quality content and services.
Making the website user-friendly.
The Importance Of White Hat SEO For Businesses
Failure to engage in White Hat SEO can get your website banned from major search engines. As the most widely used search engine, Google receives millions of visitors every day, and each search presents the potential for your business to be discovered by a new user. Google is a powerful and reliable source of traffic, so being banned for life would result in a massive drop in traffic to your site, and ultimately, poor business performance.
White Hat SEO Tactics For Your Website
These practises allow you to create an ethical and sustainably successful business site:
Focus on on-page SEO
Many new businesses rush to create content and profiles on social media for their new site, but this can be meaningless without a solid basis of on-page SEO. You should ensure that your site has the right architecture for easy navigation so it is easy for search engines to crawl. Afterwards, you should ensure that the pages are being indexed by the search engines to get higher up the SERPs.
Use social media to grow your reputation
Being on social media does not necessarily create an avenue for you to generate revenue, but it gives you a platform to encourage online conversation about your brand. This allows you to build your brand awareness while creating natural links to your site when people share your content.
Create good content for your site
Content marketing has been instrumental in ranking higher in SERPs. Google’s rules on content are continuously changing in order to enhance user experience. So, you should ensure that each page on your site has useful content on it, with the right density of the keywords you are targeting.
Visitors typically spend just a few seconds on a site before checking out your competition, so it must be evident from your homepage what your business offers, why people should use your product, and how to find out more.
Consistent guest blogging program
Some black hat SEO tactics involve paying for automated link-building tools, buying sites to post your own private blog networks, and buying multiple IP hosting. Spammers use these costly methods because they do get a site on the first SERP, even if it is short-lived. Instead of using such techniques, it is better submit guest posts to various high quality blogs to grow traffic. If you create your own blog, you will then have an opportunity to target long-tail keywords that will be helpful in growing your visibility and audience.